INDUSTRY PROFILE
Oat is in Research shows dairy-free milk has surged in popularity. Australian owned Alternative Dairy Co is determined to capitalise on the trend, expanding its barista range with the introduction of its new oat milk.
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lant-based milks have become a part of Australia’s mainstream café culture. Baristas around the country are now adept at working with non-dairy products, with consumer demand driving cafés to introduce more variety. According to a 2019 study by Report Buyer, plant-based milk isn’t a simple craze which will fade into obscurity any time soon. The research shows the global alternative milk market is experiencing a compound annual growth rate of 14 per cent and is expected to reach revenues of US$38 billion (about $55 billion) by 2024. “Where soy was once the hero, almond has now taken over, but there are also other great tasting varieties such as cashew and coconut-based milks driving excitement in the category,” says Emma Seberry, Senior Brand Manager Alternative Dairy Co. Part of the Sanitarium Health Food
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“OAT MILK HAS BEEN TRENDING GLOBALLY DUE TO ITS CREAMINESS AND NATURAL SWEETNESS. THIS COMBINATION MAKES IT UNIQUE COMPARED TO OTHER PLANTBASED MILKS AS IT APPEALS TO THE DAIRY DRINKING SEGMENT TOO.” Company Stable, Alternative Dairy Co is riding the dairy-free wave in Australia and has been providing premium plant-based milk products designed exclusively for the café trade since 2018. In December 2019, it launched its new offering – oat milk. “Oat milk has been trending globally due to its creaminess and natural sweetness. This combination makes it unique compared to other plantbased milks as it appeals to the dairy drinking segment too,” Emma says.
Alternative Dairy Co’s oat milk is vegan-friendly, low in sugar, and carrageenan free. Like its soy and almond milk siblings, it’s created specifically for coffee. “Our products are perfectly designed for use in cafés,” Emma says “We work on a formula where the milk complements rather than overpowers the coffee.” According to Emma, the decision to source oats from Australian farmers was an easy one, given the brand’s values
