IN FOCUS / BRIDON BEKAERT
MEET THE BRIDON BEKAERT TEAM Bridon-Bekaert The Ropes Group (BBRG) wire ropes are operating in some of the most challenging applications around the globe. BBRG has been manufacturing steel wire in Newcastle for 98 years. Here, we meet the team members behind the brand. MICHELLE HURLEY INTERNAL SALES MANAGER Michelle Hurley started with Bridon-Bekaert in 2018, managing the customer service department for the various segments such as mining, cranes, roadside barriers, electrical, and structures. Prior to accepting the position at BBRG, working with wire ropes, she was a product manager for a global equipment manufacturer supplying the petrochemical industry. Hurley manages the key accounts here in Australia, which cover the large crane, port, and oil & gas operators and producers in the country. “With BBRG having a strong focus on the Bridon high performance crane ropes, we are stocking the bulk ropes for our new Service Centre to cut, terminate, and test all in-house, which provides the fast turnaround and requirements our customers have come to expect,” she said. One of the major projects Hurley has successfully completed involved working with the BBRG team both globally and locally to implement the new Service Centre. This was a large undertaking but a very rewarding challenge that has come to fruition. She is continuing to manage the integration of the business offering into the well-established Newcastle manufacturing facility. With the addition of new people at Bridon-Bekaert, Hurley and the team look forward to assisting you with any rope enquiries you may have.
JORDAN DONKIN INTERNAL SALES OFFICER Jordan Donkin joined Bridon-Bekaert as internal sales manager in July 2021 and, although new to the world of wire ropes, has 10 years of combined customer service and sales experience in various industries. “My role here at BBRG has seen me establish relationships with key partners in the crane and industrial space. I manage the import and export orders for the business and work closely with our account managers to grow the Service Centre,” she said.
26 / CAL January 2022
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