IN FOCUS / MCT EQUIPMENT AND MAGNI
Whether it’s safety, innovation or environmental improvements, MCT is at the cutting edge of bringing the world’s best Down Under.
THINK DIFFERENT, LIFT DIFFERENT: WITH MAGNI AND MCT Perth’s MCT Equipment recently announced it had secured exclusive distribution rights for Magni telescopic handlers in Western Australia and Northern Territory. Founded by Anthony Grosser, MCT Equipment is expanding existing support operations to include supply, parts, and support for the Italian telescopic handling brand. SITTING WITH ANTHONY GROSSER TO discuss his approach to the crane industry with MCT Equipment is like a breath of fresh air. The conviction he uses in describing his aspirations for innovation in our industry is contagious and so deep that it has clearly been simmering throughout his 25-plus years in the industry. 2021 has opened up a new era for Grosser as he has nimbly responded to a long-running industry-wide demand for a supplier that could not only provide best-of-breed machinery but also build genuine, predictable relationships with clients and suppliers alike. Forming a dedicated sales company means MCT can focus on the careful development of equipment fit for purpose, while prioritising the customer’s needs across all areas of the business. Grosser’s lengthy experience with a myriad of international brands in the market has meant that he 66 / CAL January 2022
has seen the best, and the worst, of each. His extensive experience in the construction, mining, and infrastructure industries means there’s no pulling the wool over his eyes when it comes to getting the right results in any situation for a client. “I knew I had the customer service side of the business covered,” he said. “At the end of the day, it’s my name on the line if there’s an issue, and our whole team know that they hold the responsibility for that, too. Wavering from those expectations just won’t cut it.” This like-minded team that emanates Grosser’s personal valuebase now also features his son, James. A distinguishing feature of their team, which now ensures the legacy of the Grosser name in the crane industry, is going to be carried on, along with their personal reputations for many more years to come. To support this anticipated longevity of the MCT brand, the
Grossers were meticulous in selecting a brand to partner with that would not only align with their approach to business but also meet Grosser’s ambitions to open the industry’s eyes to the innovative technologies that were available across the world. 2021 has seen the establishment of a partnership with Italian powerhouse Magni Telehandlers, which launched its world-leading telescopic handlers into the market in 2013 and, in just eight years, has rapidly secured market share. While the development of the Magni brand across a wide variety of industries continues to grow, MCT plans to draw on the brand’s success to date with plans for future development and continuous improvement in sight. “Aside from our lengthy admiration of Magni’s aptitude for innovation with their class-leading equipment, the Magni family approach to business was a natural fit for MCT,” noted Grosser. “When the value base of your suppliers and partners aligns with your www.cranesandlifting.com.au
