NEWS
Australian Pavilion set to expand at FHAFood & Beverage 2020
Exporting produce to Asia will be a key focus of the FHA-Food & Beverage trade event.
F
HA-Food & Beverage is Asia’s largest food and beverage trade event that brings together the global food and hospitality industry and will be held from 31 March-3 April 2020. FHA has more than 40 years’ experience in having the a selection of high-quality international products – making it the international sourcing platform for buyers in Asia. The event has expanded into two mega events – FHA-Equipment, Coffee, Bakery & Tea and FHA-Food & Beverage, to provide an enhanced experience and personalised engagement, to meet diverse demands of the food and hospitality industry. FHA-Food & Beverage is the
key business platform enabling the growth of the food and beverage industry in Asia and beyond. Export Solutions is the Australian Representative for FHA-Food & Beverage and has assisted Australian companies with their participation in FHA and coordinated the Australian Pavilion for the past 10 years. “We have secured even more space for the Australian Pavilion at FHA-Food & Beverage in 2020, in the same great location in Hall 8 at the Singapore Expo close to major distributors and other key international pavilions,” said Philip Litton, director of Export Solutions. “The last edition of FHA, in 2018, was a huge success, with the participation of 164 Australian
6 Food&Beverage Industry News | September 2019 | www.foodmag.com.au
exhibitors including nine state governments, industry bodies and government agencies “FHA is a must-attend trade show for Australian food and beverage companies looking to export to Asia. Whether you’re a new exporter, or one of the biggest names in the industry, the event provides the opportunity to showcase your products to real buyers from across Asia. Our aim for the upcoming edition of FHA is to redefine participants’ journey at the events to enable more targeted and robust interaction, so that they can focus on strengthening existing partnerships or explore new collaborations. At FHA-Food & Beverage, we have new profiles such as FoodTech, Natural
& Organics and Meat, to name a few, and supporting these profiles with conferences and seminars. We have also developed new initiatives such as the FHA Buyers’ Programme to attract top-quality buyers from the region to the event,” said Martyn Cox, event director of hospitality, food & beverage – Singapore, Informa Markets. “Australian food and beverage products enjoy an unburnished reputation in the Asian region for their high quality, safety and reliability. We are confident that these new initiatives and activities, coupled with the increasing interest in Australian brands, will ensure the presence of top buyers at the show,” he said.
