MEDIA KIT 2024
FEATURES
¶ Exclusive interviews with association and media partners
¶ Product and brand announcements
¶ Trucking industry news from Australia-wide on fortnightly rotation
¶ Traffic and national weather updates
¶ Job of the Week and Deal of the Day shoutouts
¶ Long Haul Legends podcast
MUSIC SAMPLE
• Slim Dusty (Trucking Classics) features every hour
• Jimmy Barnes • Midnight Oil
• INXS • Hunters & Collectors
• Dire Straits • Rolling Stones
• Led Zeppelin • Cold Chisel
• Billy Joel
• George Thorogood
• Bon Jovi
• Paul Kelly
• Queen • Sky Hooks • ACDC
CONTACT
Tosan Popo
Australian Truck Radio Business Development Manager
Mob: 0481 260 352
Email: tosan.popo@primecreative.com.au
FOR TRUCKIES 24/7
Australian Truck Radio runs a music-based format with loads of industry news, interviews and insights that truckies can ‘lock on and leave on’ – 24 hours a day, seven days a week. Our programming is driven by the hottest country tunes and the greatest classic rock bangers along with the best mix of the ‘70s, ‘80s and ‘90s.
We keep drivers engaged and informed for upwards of six hours at a time and improve road safety by doing what we do best.
Whether your ambition is to promote trucks, products or services in the sector we thrive on helping bridge the connection between you and our audience of more than 34,000 listeners daily.
Call today to learn more.
THE TRADIE THE MAGAZINE THAT SPEAKS TO ALL TRADES AUSTRALIAN TRUCK RADIO THE VOICE OF AUSTRALIAN TRUCKING
NATIONAL
THE
STATION
24/7
34,000+
A daily audience of over 34,364 listeners *Figure correct as of February 2024
96%
96% of drivers listen to radio for more than 6 hours a day
60%
Since the introduction of our dedicated truck radio station for truckies, research has shown a 60% reduction in fatigue related incidents. A marketing investment can also be seen to support our ambition to improve the safety of Australia’s roads.
35–54
The core of our audience is long haul drivers aged between 35 and 54 years
AUSTRALIAN TRUCK SHOW PARTNERS
Australian Truck Show partners with and attends the industry’s leading tradeshows, events, conferences, and partner with leading industry associations including; long-term partners VTA, NatRoad, Transport Women Australia Limited (TWAL), Hungry Jacks, PACCAR Australia.
THE TRADIE THE MAGAZINE THAT SPEAKS TO ALL TRADES AUSTRALIAN TRUCK RADIO THE VOICE OF AUSTRALIAN TRUCKING
UNPRECEDENTED MARKETING COMMUNICATIONS & ADVERTISING CAMPAIGN
Truck Radio runs 24/7 and is accessible all over Australia
Australian
“Truck drivers carry the resources of our nation across Australia’s rugged and unrelenting terrain. Their safety and wellbeing have been at the heart of my working life. Prime Creative Media’s investment in developing and growing Australian Truck Radio will provide a voice to Australian Trucking and a companion to drivers as they traverse this vast continent. I’m pleased to support this initiative and look forward to listening and contributing to the conversation.”
SENATOR GLENN STERLE, SENATOR FOR WA
NatRoad represents the trucking industry Australia-wide, and we see so much benefit in a dedicated 24/7 Australia-wide truck radio station. We are pleased to hear that Prime Creative Media is investing in the continuation and growth of Australia Truck Radio and we’re excited to support this initiative.”
TERESIA FORS, COMMERCIAL DIRECTOR, NATROAD
I’m excited to see Prime Creative Media joining forces with Simon Smith to resource Australian Truck Radio, a dedicated communications platform for Australian truck drivers. Transport Women Australia looks forward to sharing the radio waves to continue our work of supporting women in the transport industry, promoting safety, and continuing to network people across the industry.”
JACQUELENE BROTHERTON, CHAIR, TRANSPORT WOMEN AUSTRALIA
Australian Truck Radio is an initiative that will support our drivers, provide drivers and operators a voice and keep the important messages of safety, responsibility and road conditions top of mind, along with keeping them entertained and informed. I’m delighted Prime Creative Media is investing in this important, dedicated platform.”
ROD HANNIFEY, ROAD TRANSPORT AND ROAD SAFETY ADVOCATE
THE TRADIE THE MAGAZINE THAT SPEAKS TO ALL TRADES AUSTRALIAN TRUCK RADIO THE VOICE OF AUSTRALIAN TRUCKING INDUSTRY SUPPORT
“ “ “
GET THE BEST EXPOSURE AS A 12-MONTH PARTNER
12-MONTH PARTNERS GET PRIORITY ON THE BEST BRANDING OPPORTUNITIES.
5 ADVERTISING SPOTS EACH DAY FOR THE WHOLE YEAR
ACCESS TO PARTNER ONLY SPONSORSHIP OPPORTUNITIES
- SHOW SPONSORSHIP, NEWS SPONSORSHIP, INFOMERCIALS
ACCESS TO COSTEFFECTIVE ADVERTISING PRODUCTION
POTENTIAL ON AIR SHOUT OUTS, INTERVIEWS, AND TESTIMONIAL SLOTS
PREFERENTIAL PRICING OPPORTUNITIES TO SECURE POSITIONS
THE TRADIE THE MAGAZINE THAT SPEAKS TO ALL TRADES AUSTRALIAN TRUCK RADIO THE VOICE OF AUSTRALIAN TRUCKING
THE BEST EXTERNAL MARKETING DEPARTMENT YOU’VE EVER HAD
AS A 12-MONTH PARTNER, OUR TEAM OF MARKETING PROFESSIONALS WILL WORK WITH YOUR TEAM TO SUPPORT YOUR MESSAGES AND ENSURE OUTCOMES WITH YOUR TARGET MARKET. WE PROVIDE REGULAR CONSULTANCY, MARKET INSIGHTS, AND CAMPAIGN REVIEWS TO ENSURE OUR 12-MONTH SCHEDULE PARTNERS’ CAMPAIGNS ARE SUCCEEDING.
THE TRADIE THE MAGAZINE THAT SPEAKS TO ALL TRADES AUSTRALIAN TRUCK RADIO THE VOICE OF AUSTRALIAN TRUCKING
SIMON SMITH Producer
ADEN SIMPSON Client Services
“
TOSAN POPO
Business Development Manager
THE TRADIE THE MAGAZINE THAT SPEAKS TO ALL TRADES AUSTRALIAN TRUCK RADIO THE VOICE OF AUSTRALIAN TRUCKING FOR ADVERTISING ENQUIRIES CONTACT: TOSAN POPO BUSINESS DEVELOPMENT MANAGER T: 0481 260 352 E: TOSAN.POPO@PRIMECREATIVE.COM.AU
