Smarter B2B marketing with Council Magazine
Council Magazine is Australia’s leading publication covering the local government sector, providing thought-provoking content that covers the biggest topics, with a strong focus on providing the industry with genuinely useful tools and information.
Our circulation, web traffic and audience engagement provide an effective option, and our audience of senior decision-makers turns to Council for our coverage of the latest news, developments and policies shaping the industry.
Whether you need to build brand awareness, educate the market, establish authority or all of the above, our integrated print, digital, content and social options can provide a solid and measurable return on investment..
How does Council get real and measurable marketing results?
Our audience is engaged
We are a must-read publication in the local government sector, with a focus on quality content and timely news
We are integrated across print, online and digital marketing
We have an innovative range of marketing options, from traditional advertising to content to custom digital solutions
We listen to you
We work with our clients to find the right marketing solution for their goals, and can customise campaigns to suit their needs
Council Audience
Council is a channel of choice for senior decision-makers in the local government sector. Metropolitan and regional local government decision-makers make up the bulk of the audience for Council magazine, website, newsletter, social media and events.
Company Type
Local government/council (47%)
Professional services (19%)
Tier one contractor (9%)
Specialist contractor (6%)
Government agency (5%)
Transport asset owner (4%)
Educational institution (3%)
Equipment (3%)
Renewable energy (3%)
Non-profit/industry association (1%)
Civil, works, and water (19%)
Asset management (19%)
C-suite (15%)
Planning (15%)
Smart cities (7%)
Sustainability (6%)
Digitisation (3%)
Roads and transport (3%)
Other (13%)
Integrated Packages
Industry Leader
Growth & Visibility
Integrated packages take the best of all worlds, giving you a consistent campaign across print and digital, making use of display advertising and content as well as giving you access to our dedicated marketing help and social media channels.
Small Business
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• MREC banner on website for the quarter
• One month of newsletter banners per quarter
• One newsletter editorial inclusion per quarter
• Additional content, such as press releases, included in the newsletter and website if provided
Annual Bonus
• One quarter of remarketing – use the combined power of Council and Google to create the impression your brand is everywhere. Your ads can follow our powerful display network of over 50,000 individuals across the web, reaching them on the sites and social pages they visit after Council.
$7,330 per quarter for four quarters, or $26,380 to pay upfront for one year
add-on
• Get the most out of your investment by adding lead generation to your Industry Leader Package. With this option, we’ll generate at least 20 leads for your business. Price: on application
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• Inline banner on website for the
$4,800 per quarter for four quarters, or $17,280 to pay upfront for one year
“We’ve been advertising with Council for three years now, and the experience has been outstanding. The team is incredibly thorough, assisting us every step of the way with campaign planning. Thanks to their efforts, we’ve successfully reached our target markets and expanded our brand into new areas.”
Kristel Hudson, Marketing Lead, SECA Australia
Custom Digital Options
Digital Industry Leader Package
Inclusions
• Web leaderboard banner on website for the quarter
• One month of newsletter banners per quarter
• One website editorial inclusion per month
• Remarketing campaign to our audience via the Google Display Network (estimated 20,000 impressions per quarter)
If you are looking for a trackable and measurable marketing solution, our digital options allow you to deliver your message directly and include full reporting on all opens, clicks and leads. These options are focused on maximum impressions.
Digital Growth & Visibility Package
Inclusions
• Web wide banner on website for the quarter
• One website editorial inclusion per quarter
• Remarketing campaign to our audience via the Google Display Network (estimated 10,000 impressions per quarter)
Inclusions
• Send to our highly engaged distribution list
• Custom EDMs can include whatever message you provide (subject to editorial approval)
• Provide your own html file, or get our help to create your EDM (price on application)
Price: $6,070 per quarter for four quarters, or $21,850 to pay upfront for one year
Price: $4,160 per quarter for four quarters, or $14,975 to pay upfront for one year
Price: $5,650
Tailored digital solutions
Council also offers a range of sophisticated digital marketing products such as lead generation and remarketing that allow you to further build on the solid platform our magazine, website and enewsletter offer. If you’re interested in taking your Council campaign to the next level, get in touch for a personalised consultation that will help achieve your marketing goals. Brand Awareness Educating the Market Good for:
Print Rates
Advertising Rates
Premium Page Rates
Technical Specs
• Preferred format is print-ready PDF.
• Full page ads should include 3mm bleed on all sides, which is trimmed after printing
• Use process colour (CMYK) only. We will convert spot colours to CMYK
• Avoid placing text within 15mm of edge
• Please submit articles in Microsoft Word format
• Images can be TIFF, EPS or JPG and must be at least 300 DPI
A preferred option for senior executives, Council in print allows you to position yourself as a thought leader and build your brand. Take advantage of the deep attention span that our readers give the print magazine to really get your message across.
Share your story
High-quality content is a powerful way to engage and educate your target market, and we’re proud to offer select partners the opportunity to work with us on exclusive content for Council. Reserved for Integrated Industry Leader, Integrated Growth & Visibility and Annual Magazine Partners, our in-house journalists will work with you to create content that fits naturally into the magazine, while achieving your own marketing goals.
Council Features Schedule
Summer 2024–25
Features
Asset management
Tech in councils
Fleet management
Sustainability
Recreation
Autumn 2025
Features
Civil construction
Water management
Stakeholder engagement
Transport
Arts and culture
Winter 2025
Features
Planning and construction
Digitisation
Mobility
Cultural engagement
Environmental protection
Spring 2025
Features
Smart cities
Waste management
Roads and transport
Community design
Urban development
Summer 2025-26
Features
Asset management
Tech in councils
Fleet management
Sustainability
Recreation
Event Distribution
WIOA Vic
Event Distribution
WIOA SA
OzWater’25
Event Distribution
ALGA National General
Assembly
WIOA Qld
Event Distribution
LGP Annual Conference
National Roads & Traffic Expo
Waste Expo Australia 2024
Mobility Live 2024
WIOA NSW
Event Distribution
WIOA Vic
Booking Deadline 4 November 2024
Booking Deadline 3 March 2025
Booking Deadline 12 May 2025
Booking Deadline 11 August 2025
Booking Deadline 10 November 2025
Email Newsletter Schedule
Council News and Tenders
• Weekly on Tuesdays at 8am
• Materials due 5pm the previous Friday
• Bookings due 5pm the Friday before that
Web Schedule
• News updates daily
Social Schedule
• Tweets daily
• LinkedIn updates shared weekly