Food & Beverage Industry News Media Kit

MEDIA KIT

Food&Beverage Industry News provides analytical feature driven content directly related to the concerns and interests of food and drink manufacturers.

Our controlled circulation of 4,800+ copies of the print magazine ensures you reach only the food and drink manufacturing professionals who make or influence purchasing decisions.

Food&Beverage Industry News is a great way for you to build brand awareness and educate the market on your product/service.

Australia’s largest circulating food and beverage manufacturing magazine

Reaching more personnel in the food manufacturing industry than any other magazine of its type

“OUR TALENTED EDITORIAL TEAM WORK HARD TO ENSURE THAT ALL CONTENT MEETS YOUR MARKETING GOALS THROUGH CLEAR COMMUNICATION AND A KNOWLEDGE OF INDUSTRY TRENDS.”

ADAM MCCLEERY, EDITOR, FOOD AND BEVERAGE INDUSTRY NEWS

Highly respected editorial, with regular exclusive columns by industry professionals and the Australian Institute of Packaging

WHY

BEST EXPOSURE TO DECISION MAKERS

Our print readers are a senior audience of buyers, while our digital audience also contains a large number of purchaseinfluencers.

THE BEST EXTERNAL MARKETING DEPARTMENT YOU’LL EVER HAVE

Work with us throughout the year to gain direct access to our team of trusted advisors.

BEST ARTICLES AND EVENTS THAT SHOWCASE YOU

We are known for producing the highest quality content and events, both inperson and digital.

“77% OF FOOD & BEVERAGE INDUSTRY NEWS READERS IDENTIFY THEMSELVES AS UPPER-LEVEL MANAGEMENT”

SURVEY OF READERSHIP

BEST EXPOSURE TO DECISION MAKERS FROM OUR

“Food and Beverage industry News is a popular magazines read by all our staff. It is one the few informative sources covering important topics in this industry, especially for those of us in the food cold chain. It is also a fantastic means for keeping us up to date with the latest food innovations and trends.”

Mark Mitchell

Chair, Australian Food Cold Chain Council

“Exposure through publications such as Food &  Beverage Industry News has opened many doors for us.”

Jay Shao Director, 9Cha

“Such a great way for food & beverage industry to connect, share news Australia wide and stay ahead of the game.”

Pam Brook

Co-Founder, Cape Byron Distillery

“Food & Beverage Industry News provides an insightful platform reporting on the latest F&B technologies and innovation. I commend them for bringing the F&B industry together as we all work towards best practices for growth, development and a sustainable future.”

Leandro Ravetti

Co-CEO, Cobram Estate Olives Limited

INDUSTRY BREAKDOWN

Food Manufacturng 55%

Food/Beverage/Tabacco 21%

Fruit & Vegetable 4%

Equipment Machinery 4%

Smallgoods Processing 3%

Packing Services 3%

READERS

WHY PARTNER WITH FOOD & BEVERAGE INDUSTRY NEWS? OUR BRAND PROMISES

Bread/Flour 3%

Meat Processing 4%

Dairy 2%

Cakes/Pastry 1%

WE CONNECT WITH DECISION MAKERS THROUGH ASSOCIATION PARTNERSHIPS AND MEASURE ENGAGEMENT WITH STATE-OFTHE-ART DIGITAL PLATFORMS

We partner with industry associations to support sector growth and ensure engagement with key decision makers. We use advanced CRM and information systems to ensure we have the right buyers and influencers reading our content, tracking their reading habits and engagement through our platforms. This means we are able to produce content that resonates with our audience and our 12-month partners get the benefit of this engagement.

WHY PARTNER WITH FOOD & BEVERAGE INDUSTRY NEWS? OUR BRAND PROMISES

MULTI-PLATFORM EXPOSURE

MONTHLY OPPORTUNITIES FOR EXPOSURE FOR 12-MONTH PARTNERS

169,747

Numbers accurate as of August 2023. Circulation in total print numbers and digital reads of print magazine

FACEBOOK 3,400 Followers

TWITTER 3,065 Followers

LINKEDIN 8,659 Followers

“

12-MONTH PARTNERS GET PRIORITY ON THE BEST BRANDING OPPORTUNITIES.

EXCLUSIVE ACCESS TO DIRECT MAILOUTS TO OUR DATABASE.

AMPLIFICATION OF PRINT CONTENT ACROSS WEB SITES, NEWSLETTERS AND SOCIAL MEDIA CHANNELS.

FIRST RIGHTS TO PREMIUM POSITIONS ACROSS PRINT AND DIGITAL PLATFORMS.

YOUR CONTENT LINKING BACK TO YOUR WEBSITE FOR ONGOING SEO BENEFIT.

PREFERENTIAL PRICING OPPORTUNITIES TO SECURE POSITIONS.

At Prime Creative Media we employ industry-leading Journalists and Editors, who craft our content in house through interviews and in consultation with our clients. 12-month Partners get unlimited access to our team, to create stories and content proven to gain traction with our audience of Decision Makers, including:

Case Studies

Working with your clients to tell about shared successes.

Profiles

Have your company’s story documented and distributed to the industry through a trusted third party.

Product Releases

Guaranteed coverage of all your new product releases.

Company updates

Take your place as an industry thought leader.

PLEASE RATE HOW THE FOLLOWING SOURCES INFLUENCE YOUR PURCHASING DECISION

BEST ARTICLES THAT SHOWCASE YOU “ 0 50 100 150 200

A SURVEY OF FOOD & BEVERAGE INDUSTRY NEWS READERS FOUND THAT CASE STUDIES AND INFORMATION FROM TRADE MAGAZINES WERE AMONG THE MOST INFLUENTIAL AND TRUSTED SOURCES OF INFORMATION THAT INFLUENCED BUYING DECISIONS.”

““Here at VEGA Australia we find the Food and Beverage Magazine to be ideally suited for our business. It puts us in touch with the Technicians and operators thus giving us the channels to discuss their concerns and offer suitable and workable solutions”

John Leadbetter Senior Managing Director, VEGA Australia Pty Ltd

““I find the articles and information available in Food & Beverage Magazine to be of a great help in keeping me up to date with the latest in F&B technologies and production techniques. Another great benefit is to be able to gauge market trends and who is keeping ahead of the curve. The weekly newsletters are also a quick and easy way to get a snapshot of key market events, that aren’t necessarily carried on general news feeds.”

Rob Blythman GM Engineering Construction Group, Total Construction

““Food & Beverage Magazine offers timely insight into the current challenges faced within the industry. I enjoy the diverse articles from light-hearted stories through to diligent commercial interest stories. Overall the magazine is a great read, which I enjoy going through each issue.”

Pauline Boyd Marketing and Communication Manager, Bürkert

EVENTS TO CONNECT YOU WITH DECISION MAKERS

PRIME CREATIVE MEDIA ENGAGES WITH DECISION MAKERS THROUGH BOTH OUR PRINT AND DIGITAL MEDIA AND WITH LIVE AND DIGITAL EVENTS, BOTH PRIME CREATIVE MEDIA OWNED AND BESPOKE EVENTS FOR CLIENTS.”

Happy winners at the 2018 Food & Beverage Industry Awards.

PRIME CREATIVE MEDIA EVENTS

The Women in Industry Awards.

THE BEST EXTERNAL MARKETING DEPARTMENT YOU’VE EVER HAD

AS A 12-MONTH PARTNER, OUR TEAM OF MARKETING PROFESSIONALS WILL WORK WITH YOUR TEAM TO SUPPORT YOUR MESSAGES AND ENSURE OUTCOMES WITH YOUR TARGET MARKET. WE PROVIDE REGULAR CONSULTANCY, MARKET INSIGHTS, AND CAMPAIGN REVIEWS TO ENSURE OUR 12-MONTH SCHEDULE PARTNERS’ CAMPAIGNS ARE SUCCEEDING.

OUR TEAM OF TALENTED EDITORS AND WRITERS WILL ENSURE THAT CONTENT ACHIEVES YOUR MARKETING GOALS, BY COMMUNICATING YOUR KEY MESSAGES IN RELEVANT FEATURES THAT ARE ENGAGING WITH WHAT’S HAPPENING IN THE INDUSTRY.

SYED SHAH Managing Editor

ADAM MCCLEERY Editor

CHRISTINE CLANCY Chief Operating Officer

DANNY HERNANDEZ Sales Manager South

JANINE CLEMENTS Client Success Manager

DESIGN SERVICES

SPECIALISING IN B2B AND INDUSTRIALS

“

OUR TEAM OF DESIGNERS AND ART DIRECTORS CAN HELP SUPPORT YOUR BRANDING, FROM ADVERTISING PRODUCTION THROUGH TO INTERNAL MARKETING COLLATERAL, WITH AN EXPERTISE ON WHAT ARTWORK WORKS BEST IN CHOSEN INDUSTRIES.”

TOM ANDERSON Graphic Designer

BEA BARTHELSON Art Director

TOM BUCHANAN Videographer

DAZ WOOLLEY Art Director

KERRY PERT Graphic Designer

MICHELLE WESTON Art Director

BLAKE STOREY Head of Design

PAUL BREEN Imaging Specialist

CATERINA ZAPPIA Graphic Designer

ABOUT PRIME CREATIVE MEDIA

MANUFACTURING

OUR PURPOSE:

GROWING INDIVIDUALS, ORGANISATIONS AND INDUSTRIES”

Prime Creative Media is Australia’s leading B2B Media and Events Company.

We are 100% Australian-owned. All of our digital assets are created and maintained in-house, and all our magazines are designed and printed in Victoria.

For the past two decades, we have worked to grow Individuals, Organisations and Industries.

We have grown from a single magazine to now publishing 40+ mastheads across multiple platforms in 20 industries with 150+ team members around Australia.

SPECIFICATIONS

PRINT ADVERTISING SPECS

False FC TRIM:

BLEED:

245mm(w) x 255mm(h)

SAFE TYPE AREA: 219mm(w) x 226mm(h)

DPS TRIM

470mm(w) x 297mm(h)

BLEED

480mm(w) x 307mm(h)

SAFE TYPE AREA: 450mm(w) x 281mm(h)

TRIM BLEED TYPE

1/2H 1/4H False front cover

1/2V

Full

MECHANICAL SPECIFICATIONS

Printing: Sheetfed offset / 175 lpi

Prime Creative Media will only accept material that adheres to the following information. Material that does not adhere to this criteria will be rejected.

1/2 H

TRIM: 122mm(h) x 210mm(w)

1/2 V TRIM: 275mm(h) x 100mm(w)

FP TRIM:

235mm(w) x 297mm(h)

BLEED:

245mm(w) x 307mm(h)

SAFE TYPE AREA:

219mm(w) x 281mm(h)

1/4 H

TRIM: 60mm(h) x 210mm(w) Page Spread

Supplied material

1. Media is to be supplied to the correct publication page size. Taking special care to include bleed, trim and registration marks. (Minimum bleed size is 5mm. Trim and registration marks must lay 3mm outside of the trim)

2. Material must be supplied as a press ready pdf. All other formats will be rejected.

3. Avoid running type across the gutter of a double page spread.

4. All fonts need to be embedded into the PDF file

5. Files must be saved in CMYK format. Any non-process colors included in the file will be converted to CMYK. Conversion process may compromise the integrity of the file and waives our color guarantee.

6. Images need to be of a minimum 300dpi at print size.

7. Solid black panels or backgrounds should carry 40% Cyan to reinforce the black print

8. Total ink limit should not exceed 300%

Advertising material for in-house design:

• Images to be supplied as jpegs*

• Text to be supplied as a text file or Word document

• Logos to be supplied as vector eps files

* Images and logos used on websites are not acceptable for printing purposes

TERMS & CONDITIONS

LEFT WEBSKIN

2 X HIGH-DENSITY STANDARD SIZE

2000px(w) x 1250px(h) / 4000px(w) x 2500px(h)

TRIM 250px(h) From the top

SAFE AREA

150px(w) x 600px(h)

WHITE SPACE

1040px(w) / 2080px(w)

No Ad content to go here white space #FFFFFF

RIGHT WEBSKIN

WEBSKIN

STANDARD SIZE

SIZE: 2000px(w) x 1250px(h)

TOP TRIM: 250px(h)

SAFE AREA: 150px(w)x600px(h)

WHITE SPACE: 1040px(w)

2 X HIGH-DENSITY

SIZE: 4000px(w) x 2500px(h

TOP TRIM: 500px(h)

SAFE AREA: 300px(w)x1200px(h)

WHITE SPACE: 2080px(w)

Webskins can be supplied at standard size or high-density size. It’s important to supply the correct white space for the size being supplied.

*Standard web sizes are requried, however additional high density files can be supplied as well

DIGITAL SPECIFICATIONS

MECHANICAL SPECIFICATIONS

SUPPLYING YOUR ARTWORK?

 File types supported, HTML5, JPG, PNG, GIF

 Creatives supplied at 72dpi

 Creative with white backgrounds must include a 1px solid border

 MINI, MREC & LDR banners can be supplied at x1, x1.5 and x2 density if static or responsive if animated

 Prime Creative reserves the right to reject or request revision to any creative which is deemed unsuitable, does not meet our specifications, or adversely affects site performance, other ad placements or user experience

 Prime Creative may at its absolute discretion refuse to publish any advertising or content without reason

 We are unable to serve third party sky gutters, wallpapers and Solus/eDMs

HTML (ANIMATED BANNERS)

 Use the size meta tag to indicate the size of your creative – e.g. <meta name=”ad.size” content=”width=300,height=250″>

 Your creative must use the click tag variable as the click-through URL: <a href=”javascript:window.open(window.clickTag)”></a>

 Creatives to include a valid clickthrough that opens in a new tab or window

 Can contain animation & loop twice (play through 3 times)

 SVG and WebFonts are not accepted

 No strobing effects on All HTML or rapid animation permitted. A backup image is required for unsupported environments.

 HTML5 creative must be SSL compatible to serve on Prime Creative sites

 HALF/MREC video - Auto play, 30sec max duration, audio and auto play off, includes controls. The video can sit anywhere on the HALF/MREC

 The following guidelines should work for any browser that supports HTML5. However, some creative functionality may not work as desired in all environments and should be thoroughly tested

 Do not exceed 15 seconds or more than 4 frames on mobile Mini Banners

TERMS & CONDITIONS

All advertisements for Australian Resources & Investment are accepted and published by Prime Creative on the assumption that the advertiser and/or advertising agency are authorised to publish the entire contents and subject matter thereof. Prime Creative reserves the right to reject, exclude or cancel any advertising at any time. In consideration of publication of an advertisement, the advertiser and/or agency, jointly and severally, will indemnify and hold harmless Prime Creative, its officers, agents and employees against expenses and losses resulting from the publication of the advertisement including, but not all limited to, any claims or suits for libel, violation of right of privacy, copyright or trademark infringement, plagiarism or false and misleading advertising. Neither the advertiser nor its agency may cancel after the closing date. All digital advertising will be published three months in advance. All cancellations must be in writing, and is not considered effective until confirmed in writing by the Publisher. The Publisher accepts no responsibility to remove or alter live matter without written consent from the advertiser or agency five days prior to closing. Finally, the Publisher shall not be liable for any failure to print, publish or circulate all or any portion of any issue in which an advertisement accepted by the Publisher is contained if such failure is due to acts of God, strikes, accidents or other circumstances beyond the Publisher’s control.

WEB

WEB

WEB LEADERBOARD 728x90px

EDM BANNER 570x100px