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HEARING PRACTITIONER AUSTRALIA? OUR BRAND PROMISES With an astute vision for his business, strong resolve, BRENDAN SCHELBACH would build his Brisbane practice, Honour Optometry, from the ground up. PROFILE “But going greenfield, was able work where wanted [Brisbane]. There wasn’t option purchase practice and that could make greenfield practice work area [Graceville]. Having lived area the last years and knowing there were other practices the suburb, certainly gave me confidence that could be successful here.” “My wife and also welcomed our first child May year, and whilst starting new business having new baby might seem like have your plate, having flexibility spend time with them when days were quieter was another great benefit, rather than buying already Learning to Listen Schelbach opened Honour Optometry with breadth clinical knowledge, with little exposure retail aspect optical business ownership. Eyewear stylist and optical retail expert Ms Kay Keegan proved be invaluable asset with her experience front-of-house duties. “Kay phenomenal personality been working the optical industry for over years. She’s great advertisement the practice and lovely person have the front store people come She’s amazing her when comes selecting fabulous frames for people,” he says. “There were cost benefits having franchise with Luxottica. purchased consulting equipment already that away With any greenfield practice, establishing customer base challenging, but with the support family, friends local community, Honour Optometry quickly developed loyal customer base. “Friends, family and colleagues both Kay and were there start things rolling, but the local community and other business owners have embraced from day one well. We truly believe that our willingness provide care “Kay also ensures every customer walking advertisement Honour Optometry by pushing their eyewear boundaries, and mine, with our more unique, interesting beautiful frames. whilst customers before so that’s certainly been another drawcard. You’re going see anybody else wearing same frames walking down the street. Customers have been drawn ‘more out there’ and vibrant product that we’ve stocked. We definitely wanted statement eyewear that isn’t run-of-the- mill.” Honour Optometry conscious about stocking brands that adhere sustainability values. Sustainable eyewear brands are made from recycled materials with sustainable manufacturing practices. also offers recycling program for eyewear and contact lens packaging. records Budapest. And are proud first optometrist stock Good Citizens Eyewear. Each made from one plastic bottle father son team Sydney,” Schelbach says. T chelbach’s optometry career started after completing degree 2005 Queen land University Technology, where moved work corporate optometry ractices across risbane including stint store manager over next several years When Luxottica introduced franchising model, Schelba made the decis purchase optometry-only option, without retail compon interim, Schelbach worked locum, with pandemic delaying plans op practice. retail opportunity riverside suburb Graceville opened, Schelbach snatching lease and beginning operations February 2022. unique sustainableeyewear.
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VITA-POS VitA-POS (retinol palmitate 138 µg/g, 5g) smooth, preservative and phosphate-free eye ointment containing Vitamin for night-time relief dry eye. stabilises tear film and protects ocular surface preventing evaporation during sleep, and spreads easily over the ocular surface. 1800 238 742 76 customer.service@aftpharm.com REFRESH EYE DROP RANGE Allergan’s Refresh eye drops range includes Refresh Tears Plus, which offer temporary lubricate and rewet soft and rigid gas permeable contact lenses well cushion lenses options, Refresh Plus (ocular lubricant) and Refresh Eye Drops both treat dry, irritated eyes. Refresh Night Time ointment gives longer-lasting, overnight protection. ALLERGAN STERILID EYECARE SOLUTIONS daily lid hygiene which important those with blepharitis and eye, well those preparing for eye surgery. SteriLid convenient and effective way cleanse the eyelids and eyelashes and first eyelid cleanser shown both gram positive and gram negative bacteria. 1800 125 023 OPTI-SOOTHE PRESERVATIVE-FREE EYELID WIPES The Opti-Soothe Preservative-Free Eyelid contain unique formulation Tea Tree Hyaluronic Acid, Camomile and Aloe Vera. The wipes are convenient use on the go as they individually wrapped and not require rinsing after use. customer.service@aftpharm.com THE EYE DOCTOR HOT/COLD EYE COMPRESS Hot/Cold Eye Compress. Sterileyes an antibacterial shield proven kill protect the eyes from potentia designed treat meibomian gland dysfunction. can used the microwave, symptoms dry disease, blepharitis, chalazion, grittiness, irritation and sore eyes. Used cold, soothes the symptoms hay fever/allergies, inflammation, tired/ itchy/puffy/sore eyes, sinus headaches and migraines. (03) 9645 1066 goodopt@ozemail.com.au CEQUA Cequa newly-approved novel aqueous, for treatment moderate-to-severe dry eye, where prior use artificial tears has been sufficient. Manufactured and distributed Sun Pharma and cleared by the Therapeutic Goods Administration January, Cequa’s novel delivery system utilises nanomicellar technology improve the formulation’s bioavailability. also allows more than 10-fold increase the aqueous solubility ciclosporin. The solution works by inhibiting T-cell activation and reduces inflammation associated with dry disease. two clinical studies, OTX-101-2014-001 and OTX-101-2016-001, the therapy demonstrated clinically and statistically significant improvements tear production and ocular surface integrity over days. Significant improvements were also observed for OTX-101-2016-001 trial. According the company, the most common 1800 726 229 nic.kurstjens@sunpharma.com OPTIVE EYE DROPS Allergan’s Optive eye drops range, available five varieties, includes Optive Advanced irritation and discomfort due eyes, and may protect against further irritation. Optive and discomfort, and may protect against further irritation. Optive Gel Drops offer instant ALLERGAN australiaenquiries@allergan.com ICP OCULAR SURFACE ANALYSER stability tear film layers, and features advanced infrared meibomian glands (MGs). delivers comprehensive qualitative tear meniscus height, non-invasive tear break up time, MG imaging, classification MG dysfunction, vivid anterior eye imaging, pre and post treatment trend reports, and more. It's compact, lamp mountable and can be used stand-alone with optional base and head rest. BOC INSTRUMENTS 1800 804331 sales@bocinstruments.com.au THERATEARS GEL Theratears’s unique hypotonic and electrolyte balanced formula replicates healthy tears. liquid-gel formula that provides soothing, longer lasting relief and protection for blurring, non-crusting, protective film, which also makes single-use vials. Each vial comes foil pouch CONTACT LENS contactlenscentreaustralia.com.au THERATEARS LUBRICATING EYE DROPS TheraTears Lubricant Eye Drops ‘osmocorrect’ tear microenvironment, reducing ocular surface irritation and inflammation. the elevated tear osmolarity not just rehydrating dry eyes. TheraTears the osmolarity, but also uniquely contactlenscentreaustralia.com.au NULIDS NuLids offers fast and effective doctor directed, at-home dry eye relief. NuLids requires only one minute day, providing natural, more effective alternative eye treatment. oscillating Soft Tip design works by gently stimulating and rejuvenating meibomian glands (MBs), and has been shown remove scurf, improve meibomian gland effectiveness, and increase meibomian output by 2x1. Studies have demonstrated 65% improvement tear film breakup time and an 81% increase yielding liquid secretions fewer than days. its oscillating Soft Tip was more convenient than manual treatments. (03) 9645 1066 goodopt@ozemail.com.au MANUKA DROPS AND GEL Optimel Manuka+ Dry Eye Drops are front-line treatment mild moderate solution with benzoic acid preservative. This drop great reducing the symptoms dry eye including sore, and irritated eyes. On the other hand, Optimel Manuka+ Forte Eye Gel contains 98% Manuka honey, preservative free and optometry only product. ideal for moderate severe dry eye disease, particularly meibomian gland disease and blepharitis. Optimel Manuka Forte Eye Gel has high viscosity making well suited night-time use. best described drop for every practice have’. 1800 225 307 enquiries@dfv.com.au PRODUCT GUIDE SOCIAL MEDIA SOCIAL MEDIA PUBLISHED CASE STUDIES EMAILED NEWSLETTERS SUPPLIER INFORMATION PRINTED TRADE MAGAZINE TRADE MAGAZINES MEDIA WEBSITES EVENTS 0 0 100 100 200 200 300 300 400 400 500 500 600 PLEASE RATE YOUR LEVEL OF TRUST IN THE FOLLOWING TYPES OF INDUSTRY MEDIA BEST ARTICLES THAT SHOWCASE YOU Survey conducted in June 2020 as part of the Prime Creative Media Industry Sentiment Survey. A total of 484 responses were collected from readers over an eight-day period. “ www.schoolcompare.com.au 30 Lindisfarne Anglican Grammar School At Lindisfarne Anglican Grammar School, students can enjoy a holistic learning experience supported HOLISTIC LEARNING New South Wales, Lindisfarne Anglican Grammar School stands as leading independent Anglican independent school the state, Lindisfarne places promoting student wellbeing, and offering wide that equips students with essential life skills while fostering strong relationships, expert teaching, and innovative approaches leadership, standards, and Promotes student wellbeing collaboration. Through education educational research and continuous improvement, Lindisfarne offer students well-rounded education that enables them reach their full potential. Having celebrated 40th anniversary 2021, Lindisfarne Anglican Grammar School has emerged one of the country’s most innovative educational institutions. Under the visionary leadership Principal Stuart Marquardt, the school has experienced remarkable growth, with enrolments steadily increasing since 2017. With nearly 2,000 students, Lindisfarne has transitioned from small school to thriving educational community. Parents choose Lindisfarne because unwavering commitment to high standards and exceptional student outcomes. The school values the trust they place us by providing top-tier educational program complemented by comprehensive pastoral care system that nurtures personal, social, and academic well-being. Grounded compassion, wisdom, and respect, the school instils these values its students, fostering inclusive and supportive community. regional school, Lindisfarne embraces the unique challenges that come with location. The school leaderships team has seized the opportunity expand beyond conventional educational boundaries, evolving into vibrant community centre that serves not only students and their families, but also the school’s dedicated faculty and the broader community. Lindisfarne’s state-of-the-art facilities, including the newly constructed Middle School Building and Early Learning Centre, have been thoughtfully designed enhance student learning. These flexible spaces adapt accommodate diverse learning styles, fostering collaboration and authentic connections. addition, specialist learning, pastoral, well-being, and sporting spaces provide an ideal environment deliver our curriculum and cocurricular programs. Lindisfarne takes great pride its world-class educators and the professional development opportunities on offer. Lindisfarne’s Professional Learning Program has been recognized as one the best in Australia, providing innovative staff training and fostering culture continuous improvement. Lindisfarne teachers’ expertise translates into enhanced teaching practices, ultimately benefiting the students’ educational journey. From passionate students and dedicated staff supportive parents and an engaged community, Lindisfarne Anglican Grammar School place where everyone can their light shine. Join the Lindisfarne community and experience ‘The Lindisfarne Way.’ Lindisfarne students and staff participate the school’s Leadership Induction event. Lindisfarne students enjoy exploring latest STEM technology such as Virtual Reality. INSIGHT INSIGHT BUSINESS W hen Generation (18-24 years old) job seekers are looking potential employers, one the factors they consider is whether the business certified Corporation, says Seekers Optical co-director Mr Kye O’Donnell. The same kind of thinking applies consumers: they prefer purchasing products from certified Corporations, Corps’. That was the case for co-director, optometrist Jayson Stone, who originally learned about certified Corps through now-favourite clothing brand of his, Patagonia. Corps are businesses that meet high standards social and environmental performance, accountability, and transparency. not-for-profit movement, Corps “envision better economic system where businesses can benefit people, communities, and the planet”, the official website explains. Businesses who obtain the sought-after label also “choose long-term investments over quick wins, and measure their success based on the positive impact they create”. Corp is growing movement, and there are now more than 7,000 certified businesses spanning across more than 161 industries; more than 560 are based in Australia and New Zealand. Stone wanted Seekers Gertrude Street an iconic strip the trendy “I’d always envisaged owning my own practice at some point. wanted Seekers to benefit everybody who was involved in us, as owners, but also our team members, patients and customers, and the environment,” he says. “Gone are the days where you can simply say customers, ‘We’re sustainable, we do this, and we do that’ without having to prove For us, Corp way formalise our credentials, and demonstrate our customers we’re actually doing it, we’re meeting stringent standards.” TESTED EVERY DIRECTION The process for Seekers to be Corp certified has taken over months. “You can’t apply become Corp until you’ve been operating for at “SOME CONSUMERS WILL OPT FOR CORP PRACTICES, OR BUSINESSES. UP UNTIL THIS POINT, THERE HASN’T BEEN CORP OPTOMETRY OPTION AUSTRALIA.” DR JAYSON STONE SEEKERS OPTICAL least year,” O’Donnell, who was integral in getting the accreditation over the line, says. “You’ve got measure your positive impact community, employees, environment, governance, and customers and meet requirements across each those five standards. You need to respond set questions, tailored to your sector, and your business impact model demonstrating how you’re trying to make difference, essentially,” says. Seekers was assessed the retail pathway, health and wellness business model. The first step the process involved completing points-based online self-assessment, which allocated impact score. The Lab verification team then reviewed and verified Stone and O’Donnell’s self-assessment. “It took couple of months to complete the initial self-assessment because there’s hundreds questions answer and you need understand how their question applies optometry,” O’Donnell, who also Seekers’ lab manager and technician, says. The verification process took longer, with wait times over six months due to the popularity Corp certification. “There’s lot global organisations wanting become Corp you’re placed for them verify our self-assessment. We were then assigned an analyst, who requested documentary evidence support questions,” O’Donnell says. “We worked with three different analysts, including one solely quality assurance step, assessment tool.” As part of the health and wellbeing business impact model, Stone and O’Donnell had demonstrate how they’re providing long-term benefits their customers. “We had provide peer reviewed journal articles as evidence that routine examinations and early detection results better outcomes our patients, and we had to show how we support that,” Stone says. “The fact that we OCT scans every patient, for example, is way demonstrating that we’re providing long-term care for them.” SEEKERS’ SUSTAINABLE PRACTICES Stone, who became optical dispenser 2003 before completing training as an optometrist 2016, and O’Donnell have one employee retail manager and buyer, Kenny Chua. Seekers is also part Eyebenefit, an optical buying group for independent owner-operated optical stores. They stock high quality ethically made frames, including plant-based acetates, and titanium metal frames, for their strength and durability. re-use, re-lens, re-cycle program. We offer 20% discount off any lenses put into an existing frame, because it’s sustainable. That’s the reason why we sell master crafted frames, because they have longer life expectancy,” Stone says. “We’ve also teamed with TerraCycle, patients can recycle contact lenses, and blister packs. They take home satchel made from plant-based material and fill with their used contact lenses and blister packs, and when they purchase new supply of contact lenses, they bring the satchel and we empty into our TerraCycle box. We also recycle display lenses from spectacle frames, and patients’ used lenses when they replace the lenses their existing frames.” To meet Lab’s high standards governance, Stone and O’Donnell had to engage lawyers amend their constitution. “It’s about transparency and making sure the public knows who behind the organisation and that independently owned. about transparency for employees as well, keeping them constantly informed about business performance, and financial status. For example, we have monthly KPI report that gets circulated amongst the team,” O’Donnell says. “There was legal change we had make our constitution, as directors, legally required to balance profits against community, environmental, sustainability, and ethical business objectives.” Stone and O’Donnell donate $1,000 each quarter to chosen charity, and have done so since day one opening their practice, equating about $12,000 total. “We began with choosing charity ourselves and made donation but now, each quarter, when patients are collecting their glasses, we offer them the option vote between three charities, and whichever gets the most votes, we donate We’ve now donated to more than 12 charities,” Stone says. “When patients come to collect their glasses, we let them know which charity received the donation. We also encourage patients to offer suggestions which charities support the following quarter.” Some charities they’ve supported have been local, including the Victorian Aboriginal Health Service based Fitzroy, others have been optometry focused, such the Outback Vision mobile clinic Western Australia, and some have supported women’s reproductive choices and the LGBTIQ+ community. To maintain their Corp status, Stone and O’Donnell will have to repeat O’Donnell says. “Going through the process has helped us achieve more than we would have our own accord. Doing again might shed light different areas improve the future,” says. And there’s another incentive: “Some consumers will opt for Corp practices, only purchase from Corp businesses. Up until this point, there hasn’t been Corp optometry option Australia. Our certification published on the Corp directory, including our assessment scores,” Stone says. “Some employees prefer work for Corporations, and we prefer deal with them. For example, we bank with Bank Australia, which Corp, and get our toilet paper from Who Gives Crap.” ‘B Corp’ OPTOMETRIST BLAZES TRAIL The co-owners greenfield Melbourne practice that opened 2020 explain how they became the first and only optometrist in Australia – and the first single independent practice in the world to achieve Corp certification. Seekersstocksquality,ethicallymadeframes,including plant-basedacetates,andtitaniummetalframes. DrJaysonStone(fromleft),KennyChuaandKye Fitzroy,Melbourne.Image:TailorAgency. ThroughTerraCycle, SeekersOpticalpatientscanrecyclecontactlensesandblister SOAPBOX WHY IS RESIDUAL REFRACTIVE ERROR ACCEPTABLE IN PUBLIC HOSPITALS? department (The Queen Elizabeth Hospital, Adelaide) where we can implant toric IOLs without threshold. fact, we can implant trifocal toric IOLs without limit. This has developed through the immense work our department, A/Prof Michael Goggin, and collaboration from IOL manufacturers, with special thanks Zeiss. This great model examining what happens when cost longer an issue and Interestingly, there are still cases where an appropriate toric IOL version isn’t implanted. know my colleagues well enough understand this isn’t create artificial difference quality to promote private surgery, nor keep referring optometrists happy with patients still needing glasses. Instead, my theory there still some hesitancy implant low power toric IOLs due uncertainty about dealing with potential problems. There’s also apathy do the best possible job, long, leaving residual astigmatism has been acceptable. Anyone who implants low power toric IOLs realises this robust technology that works well and the need side of this argument that low power toric IOLs still haven’t been approved by the US FDA clear visual benefit has not been proven trials. Unfamiliarity and uncertainty with toric IOLs would seem driving factor poor uptake public hospitals. Further education, both from industry and colleagues, will important further improving uptake departments like mine. Elsewhere, departments with threshold for toric IOLs, simply ask surgeons consider whether they would be happy for themselves their family be left with residual refractive error when the same operation could provide perfect BY DR BEN LAHOOD T hrough my training and career, I’ve worked public hospital eye departments across Australia and New Zealand where arbitrary threshold decides which patients are given toric IOLs for their astigmatism. This threshold has usually required above two dioptres of corneal astigmatism. We know from large population studies that it’s rare have this degree astigmatism and that residual, untreated astigmatism detrimental vision quality. These thresholds meant, as registrar, never implanted toric IOL. Use among trainees does appear have improved since then. While teaching final year ophthalmology trainees from across Australasia, surveys indicated they had implanted toric IOLs 1-2% cataract surgeries before the end their training. However, my private clinic where have freedom use appropriate toric IOLs for astigmatism, use 85% toric versions the various IOLs implant. My toric IOL usage not all excessive. I’m not implanting toric IOLs case future development of astigmatism; I’m simply providing refractive correction right now with little residual refractive astigmatism possible. Why there such difference in refractive goals between the public and private systems? The best analogy for public hospitals to imagine seeking Qualifications: MBChB PGDipOph PhD FRANZCO Organisations: Ashford Advanced Eye Care and The Queen Elizabeth Hospital Position: Cataract and refractive surgeon Location: Adelaide, South Australia Years profession: APATHY TO DO THE BEST POSSIBLE JOB, AS FOR SO LONG, LEAVING RESIDUAL ASTIGMATISM glasses from your optometrist and being given pair that only corrects spherical error for long short sightedness but no cylinder correction of your astigmatism. Patients would immediately complain and return their glasses. You can think other similarly ridiculous scenarios such as an orthodontist only straightening your upper teeth, plumber unclogging only the straight sections plumbing. combination factors have led only implanting toric IOLs high astigmatism and this being acceptable. toric version of an IOL costs significantly more than non-toric. the scale surgical prostheses, IOLs are cheap compared artificial joints, and heart valves yet provide great improvement quality life. There have been plenty cost-benefit analyses toric IOLs which won’t detail here, but basically the decreased need for glasses, lower falls risk and improved quality life and productivity with toric IOL use, renders the added cost insignificant. major problem the people who pay this extra cost for public hospital budgets don’t see the added benefit. Ophthalmology department budgets are limited yet can somehow cope with the escalating millions of dollars needed for intravitreal injections for macular degeneration, diabetes and vascular occlusions annually. Comparatively, lowering the arbitrarily threshold for toric IOLs minor cost. I’m fortunate work public hospital INSIGHT
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