WHY PARTNER WITH HEARING PRACTITIONER
BEST EXPOSURE TO DECISION MAKERS
Our print readers are an influential audience of buyers, while our digital audience also contains a large number of purchase-influencers.
THE BEST EXTERNAL MARKETING DEPARTMENT YOU’LL EVER HAVE
Work with us throughout the year to gain direct access to our team of trusted advisors.
BEST ARTICLES AND EVENTS THAT SHOWCASE YOU
We are known for producing the highest quality content and events, both in-person and digital.
HPA MAGAZINE SECTIONS
Exclusive lead news story
Hot topic feature
Product features
Event coverage Back end regulars
• Industry appointments
• Audiometry column
• ENT/otolaryngology update
• Audiology business advice
• Calendar of events
WE CONNECT WITH DECISION MAKERS THROUGH ASSOCIATION PARTNERSHIPS AND MEASURE ENGAGEMENT WITH STATE-OF-THE-ART DIGITAL PLATFORMS
We work alongside industry associations to support sector growth, and ensure engagement with key Decision Makers.
We use advanced CRM and information systems to ensure we have the right buyers and influencers reading our content, tracking their reading habits and engagement through our platforms.
This means we are able to produce content that resonates with our audience and our 12-month partners get the benefit of this engagement.
At Prime Creative Media we employ industry-leading journalists and editors, who craft our content in-house through interviews and in consultation with our clients. Twelve-month Partners get unlimited access to our team, to create stories and content proven to gain traction with our audience of Decision Makers, including:
Case Studies
Working with your clients to tell about shared successes.
Profiles
Have your company’s story documented and distributed to the industry through a trusted third party.
Product Releases
Guaranteed coverage of all your new product releases.
Company updates
Take your place as an industry thought leader.
PLEASE RATE HOW THE FOLLOWING SOURCES INFLUENCE YOUR PURCHASING DECISION
A SURVEY OF PRIME READERS FOUND THAT CASE STUDIES AND INFORMATION FROM TRADE MAGAZINES WERE AMONG THE MOST INFLUENTIAL AND TRUSTED SOURCES OF INFORMATION THAT INFLUENCED BUYING DECISIONS.”
“““Thanks to Hearing Practitioner Australia for the beautiful write up. I feel so grateful to Helen Carter for taking the time to listen to my story and put it together so beautifully. You’ve managed to do the impossible - no one can write something this short that is that comprehensive! I have had a few articles written about me in the past few years and this one is by far my favourite. Thank you for such a wonderful experience and the ability to offer edits.”
The general consensus from other audiologists I talk to is that it’s great to have a resource that’s regularly updated with news and articles that are relevant to clinical practice.”
Katie Lian, Melbourne audiologist and course coordinator Australasian College of Audiometry
“I am thrilled with the result. I greatly appreciate your efforts pulling this story together and thank you for the hard work involved in getting this done on time and in this important issue of the magazine.”
Hayley Pentermann, senior public relations and social media manager APAC Cochlear Limited (Asia Pacific), Sydney
Dr Angela Alexander, independent audiologist, Queensland, founder of the Auditory Processing Institute and TEDx speaker
You’ve done an amazing job. The stories cover so many different areas in audiology and highlight all the amazing contributions people are making in this industry. I’ve really enjoyed the last two editions. Well done for putting together so many interesting articles.”
“It is an excellent article, and I appreciate being a part of it. The magazine is nicely done, informative and professional.”
Andrew Bellavia, founder AuraFuturity and American thought leader in hearables and hearing health
““I’m very happy with how my article has come out and impressed by the overall layout of the magazine. Well done to all concerned.”
Dirk de Moore, audiologist and director Bendigo Hearing Clinic, Bendigo, Victoria
Tania Stern, audiologist and learning & organisational development business partner, Demant, Melbourne
THE BEST EXTERNAL MARKETING DEPARTMENT YOU’VE EVER HAD
AS A 12-MONTH PARTNER, OUR TEAM OF MARKETING PROFESSIONALS WILL WORK WITH YOUR TEAM TO SUPPORT YOUR MESSAGES AND ENSURE OUTCOMES WITH YOUR TARGET MARKET. WE PROVIDE REGULAR CONSULTANCY, MARKET INSIGHTS, AND CAMPAIGN REVIEWS TO ENSURE OUR 12-MONTH SCHEDULE PARTNERS’ CAMPAIGNS ARE SUCCEEDING.
OUR TEAM OF TALENTED EDITORS AND WRITERS WILL ENSURE THAT CONTENT ACHIEVES YOUR MARKETING GOALS, BY COMMUNICATING YOUR KEY MESSAGES IN RELEVANT FEATURES THAT ARE ENGAGING WITH WHAT’S HAPPENING IN THE INDUSTRY.
CHRISTINE CLANCY Chief Operating Officer
MYLES HUME Managing Editor
LUKE RONCA Business Development Manager
ANDREW MORRISON Group Sales Manager
COURTNEY WALKER Sales Manager
SALMA KENNEDY Client Success Manager
HELEN CARTER Editor
SARAH BAKER Publisher
DESIGN SERVICES SPECIALISING IN B2B AND INDUSTRIALS
OUR TEAM OF DESIGNERS AND ART DIRECTORS CAN HELP SUPPORT YOUR BRANDING, FROM ADVERTISING PRODUCTION THROUGH TO INTERNAL MARKETING COLLATERAL, WITH EXPERTISE ON WHAT ARTWORK WORKS BEST IN CHOSEN INDUSTRIES.”
TRANSPORT & LOGISTICS
INFRASTRUCTURE & RESOURCES
Prime Creative Media is Australia’s leading B2B Media and Events Company.
We are 100% Australian-owned. All of our digital assets are created and maintained in-house, and all our magazines are designed and printed in Victoria.
For the past two decades, we have worked to grow Individuals, Organisations and Industries.
We have grown from a single magazine to now publishing 50+ mastheads across multiple platforms in 20 industries with 180+ team members around Australia.
PRINT ADVERTISING SPECS
235mm(w) x 190mm(h) BLEED:
245mm(w) x 190mm(h) SAFE TYPE AREA:
219mm(w) x 174mm(h)
TRIM:
470mm(w) x 297mm(h) BLEED:
480mm(w) x 307mm(h) SAFE TYPE AREA:
454mm(w) x 281mm(h)
235mm(w) x 297mm(h) BLEED:
245mm(w) x 307mm(h) SAFE TYPE AREA:
219mm(w) x 281mm(h)
MECHANICAL SPECIFICATIONS
Printing: Sheetfed offset / 175 lpi
Prime Creative Media will only accept material that adheres to the following information. Material that does not adhere to this criteria will be rejected.
Supplied material
1. Media is to be supplied to the correct publication page size. Taking special care to include bleed, trim and registration marks. (Minimum bleed size is 5mm. Trim and registration marks must lay 3mm outside of the trim)
2. Material must be supplied as a press ready pdf. All other formats will be rejected.
3. Avoid running type across the gutter of a double page spread.
4. All fonts need to be embedded into the PDF file
5. Files must be saved in CMYK format. Any non-process colors included in the file will be converted to CMYK. Conversion process may compromise the integrity of the file and waives our color guarantee.
6. Images need to be of a minimum 300dpi at print size.
7. Solid black panels or backgrounds should carry 40% Cyan to reinforce the black print
8. Total ink limit should not exceed 300%
Advertising material for in-house design:
• Images to be supplied as jpegs*
• Text to be supplied as a text file or Word document
• Logos to be supplied as vector eps files
* Images and logos used on websites are not acceptable for printing purposes
1/2 HORIZONTAL TRIM:
235mm(w) x 144mm(h) BLEED:
245mm(w) x 154mm(h) SAFE TYPE AREA:
219mm(w) x 128mm(h)
1/2 VERTICAL TRIM:
113mm(w) x 297mm(h) BLEED:
116mm(w) x 307mm(h) SAFE TYPE AREA:
97mm(w) x 281mm(h)
TERMS & CONDITIONS
All advertisements for Australian Mining are accepted and published by Prime Creative on the assumption that the advertiser and/or advertising agency are authorised to publish the entire contents and subject matter thereof. Prime Creative reserves the right to reject, exclude or cancel any advertising at any time. In consideration of publication of an advertisement, the advertiser and/or agency, jointly and severally, will indemnify and hold harmless Prime Creative, its officers, agents and employees against expenses and losses resulting from the publication of the advertisement including, but not all limited to, any claims or suits for libel, violation of right of privacy, copyright or trademark infringement, plagiarism or false and misleading advertising. Neither the advertiser nor its agency may cancel after the closing date. All digital advertising will be published three months in advance. All cancellations must be in writing, and is not considered effective until confirmed in writing by the Publisher. The Publisher accepts no responsibility to remove or alter live matter without written consent from the advertiser or agency five days prior to closing. Finally, the Publisher shall not be liable for any failure to print, publish or circulate all or any portion of any issue in which an advertisement accepted by the Publisher is contained if such failure is due to acts of God, strikes, accidents or other circumstances beyond the Publisher’s control.
Double Page Spread
2000px(w) x 1250px(h) / 4000px(w) x 2500px(h) 2
1040px(w) / 2080px(w)
*Standard web sizes are requried, however additional
STANDARD
SIZE: 2000px(w) x 1250px(h)
TOP TRIM: 250px(h)
SAFE AREA: 150px(w)x600px(h) WHITE SPACE: 1040px(w)
2 X HIGH-DENSITY
SIZE: 4000px(w) x 2500px(h
TOP TRIM: 500px(h)
SAFE AREA: 300px(w)x1200px(h) WHITE SPACE: 2080px(w)
Webskins can be supplied at standard size or high-density size. It’s important to supply the correct white space for the size being supplied.
MECHANICAL SPECIFICATIONS
SUPPLYING YOUR ARTWORK?
File types supported, HTML5, JPG, PNG, GIF
Creatives supplied at 72dpi
Creative with white backgrounds must include a 1px solid border
MINI, MREC & LDR banners can be supplied at x1, x1.5 and x2 density if static or responsive if animated
Prime Creative reserves the right to reject or request revision to any creative which is deemed unsuitable, does not meet our specifications, or adversely affects site performance, other ad placements or user experience
Prime Creative may at its absolute discretion refuse to publish any advertising or content without reason
We are unable to serve third party sky gutters, wallpapers and Solus/eDMs
HTML
(ANIMATED BANNERS)
Use the size meta tag to indicate the size of your creative – e.g. <meta name=”ad.size” content=”width=300,height=250″>
Your creative must use the click tag variable as the click-through URL: <a href=”javascript:window.open(window.clickTag)”></a>
Creatives to include a valid clickthrough that opens in a new tab or window
Can contain animation & loop twice (play through 3 times)
SVG and WebFonts are not accepted
No strobing effects on All HTML or rapid animation permitted. A backup image is required for unsupported environments.
HTML5 creative must be SSL compatible to serve on Prime Creative sites
HALF/MREC video - Auto play, 30sec max duration, audio and auto play off, includes controls. The video can sit anywhere on the HALF/MREC
The following guidelines should work for any browser that supports HTML5. However, some creative functionality may not work as desired in all environments and should be thoroughly tested
Do not exceed 15 seconds or more than 4 frames on mobile Mini Banners
TERMS & CONDITIONS
All advertisements for Australian Resources & Investment are accepted and published by Prime Creative on the assumption that the advertiser and/or advertising agency are authorised to publish the entire contents and subject matter thereof. Prime Creative reserves the right to reject, exclude or cancel any advertising at any time. In consideration of publication of an advertisement, the advertiser and/or agency, jointly and severally, will indemnify and hold harmless Prime Creative, its officers, agents and employees against expenses and losses resulting from the publication of the advertisement including, but not all limited to, any claims or suits for libel, violation of right of privacy, copyright or trademark infringement, plagiarism or false and misleading advertising. Neither the advertiser nor its agency may cancel after the closing date. All digital advertising will be published three months in advance. All cancellations must be in writing, and is not considered effective until confirmed in writing by the Publisher. The Publisher accepts no responsibility to remove or alter live matter without written consent from the advertiser or agency five days prior to closing. Finally, the Publisher shall not be liable for any failure to print, publish or circulate all or any portion of any issue in which an advertisement accepted by the Publisher is contained if such failure is due to acts of God, strikes, accidents or other circumstances beyond the Publisher’s control.
