Inside Water Media Kit

WHY PARTNER WITH INSIDE WATER? OUR BRAND PROMISES

BEST EXPOSURE TO DECISION MAKERS

Our print readers are a senior audience of buyers, while our digital audience also contains a large number of purchase influencers.

THE BEST EXTERNAL MARKETING DEPARTMENT YOU’LL EVER HAVE

Work with us throughout the year to gain direct access to our team of trusted advisors.

BEST ARTICLES AND EVENTS THAT SHOWCASE YOU

We are known for producing the highest quality content and events, both inperson and digital.

PRIME CREATIVE MEDIA IS AUSTRALIA’S LEADING B2B MEDIA AND EVENTS COMPANY.

WE ARE 100% AUSTRALIAN-OWNED.

All of our digital assets are created and maintained in-house, and all our magazines are designed and printed in Victoria. For the past two decades, we have worked to grow Individuals, Organisations and Industries.

We have grown from a single magazine to now publishing 45+ mastheads across multiple platforms in 18 industries with 150+ team members around Australia. Having deep reach, engagement and valued relationships with decision

makers in the Mining, Quarry, Pipeline, Infrastructure, Waste and Construction Industries, our team of data experts will identify and engage water-focused industry decision makers, and add to our readership audience through direct-to-individual invitations to connect with Inside Water. Ensuring that we gather an unparalleled audience, community, of industrial water professionals, influencers and decision makers to receive and engage with Inside Water.

MAGAZINE CIRCULATION

6 issues/year 6,589

E-NEWSLETTER CIRCULATION

10,117 Twice weekly e-newsletter

AVERAGE MONTHLY PAGE VIEWS 14,287

MONTHLY OPPORTUNITIES FOR EXPOSURE FOR 12-MONTH PARTNERS

33,515

Numbers accurate as of 15 September 2023. Circulation in total print numbers and digital reads of print magazine.

FACEBOOK

103 Followers

TWITTER

200 Followers

LINKEDIN

3,219 Followers

WE CONNECT WITH DECISION MAKERS BY WORKING WITH INDUSTRY ASSOCIATIONS AND MEASURE ENGAGEMENT WITH STATE-OF-THE-ART DIGITAL PLATFORMS

We work with industry associations to support sector growth, and ensure engagement with key Decision Makers. We use advanced CRM and information systems to ensure we have the right buyers and influencers reading our content, tracking their reading habits and engagement through our platforms. This means we are able to produce content that resonates with our audience and our 12-month partners get the benefit of this engagement.

HIGHLY QUALIFIED & TARGETED AUDIENCE

AUDIENCE BREAKDOWN

Managing Director/CEO/Chair

Executive Managers

Operations and maintenance managers

Procurement Managers

Asset & Facility Managers

Environmental/Civil/Project Engineers

Other

OUR AUDIENCE

SECTOR

Water authorities, State and Federal Government Ministers and Departments, Local Government Council/Municipalities, and Commercial Water Operators and Organisations

INDUSTRY

Mining, Food & Beverage, Manufacturing, Agriculture, Waste Management, Construction, Infrastructure, Water, Wastewater

JOB TITLE

Managing Director/CEO/Chair, Executive Managers, Operations & Maintenance Managers, Procurement Managers, Asset & Facility Managers, Environmental/Civil/Project Engineers

“12-MONTH PARTNERS GET PRIORITY ON THE BEST BRANDING OPPORTUNITIES.

EXCLUSIVE ACCESS TO DIRECT MAILOUTS TO OUR DATABASE.

AMPLIFICATION OF PRINT CONTENT ACROSS WEB SITES, NEWSLETTERS AND SOCIAL MEDIA CHANNELS.

FIRST RIGHTS TO PREMIUM POSITIONS ACROSS PRINT AND DIGITAL PLATFORMS.

YOUR CONTENT LINKING BACK TO YOUR WEBSITE FOR ONGOING SEO BENEFITS.

PREFERENTIAL PRICING OPPORTUNITIES TO SECURE POSITIONS.

AT PRIME CREATIVE

MEDIA WE EMPLOY INDUSTRYLEADING JOURNALISTS AND EDITORS, WHO CRAFT OUR CONTENT IN HOUSE THROUGH INTERVIEWS AND IN CONSULTATION WITH OUR CLIENTS.

12-month Partners get unlimited access to our team, to create stories and content proven to gain traction with our audience of Decision Makers, including:

CASE STUDIES

Working with your clients to tell about shared successes.

PROFILES

Have your company’s story documented and distributed to the industry through a trusted third party.

PRODUCT RELEASES

Guaranteed coverage of all your new product releases.

COMPANY UPDATES

Take your place as an industry thought leader.

THE BEST EXTERNAL MARKETING DEPARTMENT YOU’VE EVER HAD

AS A 12-MONTH PARTNER, OUR TEAM OF MARKETING PROFESSIONALS WILL WORK WITH YOUR TEAM TO SUPPORT YOUR MESSAGES AND ENSURE OUTCOMES WITH YOUR TARGET MARKET. WE PROVIDE REGULAR CONSULTANCY, MARKET INSIGHTS, AND CAMPAIGN REVIEWS TO ENSURE OUR 12-MONTH SCHEDULE PARTNERS’ CAMPAIGNS ARE SUCCEEDING.

OUR TEAM OF TALENTED EDITORS AND WRITERS WILL ENSURE THAT CONTENT ACHIEVES YOUR MARKETING GOALS, BY COMMUNICATING YOUR KEY MESSAGES IN RELEVANT FEATURES THAT ARE ENGAGING WITH WHAT’S HAPPENING IN THE INDUSTRY.

SARAH BAKER Group Managing Editor

MIKE WHEELER Managing Editor

BRAD BUCHANAN Sales Director

CHRISTINE CLANCY COO

ANDREW MORRISON Sales Manager

MARINA MILISAVLJEVIC Business Development Manager

CHRIS EDWARDS Editor

DAVID DODD Key Account Manager

DESIGN SERVICES

SPECIALISING IN B2B AND INDUSTRIALS

“

OUR TEAM OF DESIGNERS AND ART DIRECTORS CAN HELP

SUPPORT YOUR BRANDING, FROM ADVERTISING PRODUCTION THROUGH TO INTERNAL MARKETING COLLATERAL, WITH AN EXPERTISE ON WHAT ARTWORK WORKS BEST IN CHOSEN INDUSTRIES.”

TOM ANDERSON Graphic Designer

BEA BARTHELSON Art Director

TOM BUCHANAN Videographer

DAZ WOOLLEY Art Director

KERRY PERT Graphic Designer

MICHELLE WESTON Art Director

BLAKE STOREY Head of Design

PAUL BREEN Imaging Specialist

CATERINA ZAPPIA Graphic Designer

““Inside Water Magazine’s commitment to delivering exceptional content is evident through the quality of stories the publication features. Each article is thoughtfully crafted, providing in-depth insights into various aspects of the water industry. The diverse range of topics covered ensures that professionals across the sector find valuable and engaging information.

What truly sets Inside Water Magazine apart is its relevance to the water industry in Australia. The magazine stays attuned to the latest trends, challenges, and innovations in the field, making it an indispensable resource for industry professionals like me.

Another stand-out component is Inside Water’s Editor, Chris Edwards. For every content piece, Chris ensures that each article is not only informative but also engaging, making his stories an asset to the magazine’s success.

Inside Water magazine is an exceptional publication that consistently delivers efficient, high-quality, and industry-relevant content. It has undoubtedly become my go-to source for staying informed and inspired within our local water sector.”

“Katie Mitchell, Marketing and Communications Manager, SUEZ Australia and New Zealand

“We are thrilled to be continuing our media partnership with Inside Water and Prime Creative Media. It has been so valuable to be able to showcase rising talent, thought leaders and achievements within the water sector. By sharing the Victorian water sector’s insights, learnings and successes, it has given us a new platform to collaborate, gain exposure and promote the water industry’s achievements to a wider community. Thanks to Chris Edwards, Chelsea Daniel and Natasha Thomas for being so lovely and professional to work with.”

Lauren Vines, Engagement Manager, VicWater

““Collaborating with Prime Creative and Inside Water has been fantastic for Voeu. Their advertising and editorials helped us promote our practice, strengthen our brand, and established Voeu as specialists in the water sector. The Prime Creative team understood our business and delivered a well-tailored program. Looking forward to continuing this successful partnership in the future.”

Jason Marshall, Managing Director and Principal Consultant, Voeu

“Thank you, Chris Edwards, and team, for being fabulous to work with. You have assisted IWN in sharing stories about our trials, our people, and our events.  IWN’s media partnership with Inside Water and Prime Creative Media (digital publication) continues to deliver positive and engaging knowledge-sharing and collaboration opportunities for our industry members and stakeholders. We are very grateful for this ongoing collaboration opportunity. ”

Elisa Bourke, Deputy Program Director, Intelligent Water Networks (IWN)

“Working with Inside Water and Prime Creative Media has been a rewarding experience, and we highly recommend their advertising solutions. Their targeted approach and thought leadership has expanded our reach within the water industry, delivering exceptional results.

The team’s expertise in conducting interviews and crafting insightful editorial pieces has effectively showcased our brand’s credibility, leaving a lasting impression on our audience. Their dedication and support made them an invaluable partner. Inside Water and Prime Creative Media’s commitment to excellence have proven to be a game-changer for our business, and we look forward to continuing this fruitful partnership.”

Kurt Hanley, Marketing Manager, Hydroflux

Prime Creative Media Brands

OUR PURPOSE: “ HUMILITY

GROWING INDIVIDUALS, ORGANISATIONS AND INDUSTRIES

OUR VALUES: ACCOUNTABILITY GROWTH GENEROSITY

DPS TRIM

400mm(w) x 265mm(h)

BLEED 410mm(w) x 275mm(h)

SAFE TYPE AREA: 390mm(w) x 235mm(h)

TRIM BLEED TYPE

Full Page

FP TRIM:

200mm(w) x 265mm(h)

BLEED:

210mm(w) x 275mm(h)

SAFE TYPE AREA: 170mm(w) x 235mm(h)

1/2 HORIZONTAL TRIM:

200mm(w) x 135mm(h)

BLEED: 210mm(w) x 145mm(h)

SAFE TYPE AREA: 170mm(w) x 115mm(h)

1/2 VERTICAL TRIM:

100mm(w) x 265mm(h)

BLEED: 110mm(w) x 275mm(h)

SAFE TYPE AREA: 85mm(w) x 250mm(h)

1/3 HORIZONTAL TRIM:

200mm(w) x 88mm(h)

BLEED: 210mm(w) x 98mm(h)

SAFE TYPE AREA: 190mm(w) x 78mm(h)

1/3 VERTICAL TRIM: 68mm(w) x 265mm(h)

BLEED: 78mm(w) x 275mm(h)

SAFE TYPE AREA: 58mm(w) x 255mm(h)

SPECIFICATIONS

MECHANICAL SPECIFICATIONS

Printing: Sheetfed offset / 175 lpi

Prime Creative Media will only accept material that adheres to the following information. Material that does not adhere to this criteria will be rejected.

Supplied material

1. Media is to be supplied to the correct publication page size. Taking special care to include bleed, trim and registration marks. Minimum bleed size is 5mm. Trim and registration marks must lay 3mm outside of the trim.

2. Material must be supplied as a press ready pdf. All other formats will be rejected.

3. Avoid running type across the gutter of a double page spread.

4. All fonts need to be embedded into the PDF file.

5. Files must be saved in CMYK format. Any non-process colours included in the file will be converted to CMYK. Conversion process may compromise the integrity of the file and waives our colour guarantee.

6. Images need to be of a minimum 300dpi at print size.

7. Solid black panels or backgrounds should carry 40% cyan to reinforce the black print .

8. Total ink limit should not exceed 300%.

Advertising material for in-house design:

• Images to be supplied as jpegs*

• Text to be supplied as a text file or Word document

• Logos to be supplied as vector eps files

* Images and logos used on websites are not acceptable for printing purposes

TERMS & CONDITIONS

All advertisements for Waste Management Review

misleading advertising. Neither the advertiser nor its agency may cancel after the closing date. All digital advertising will be published three months in advance. All cancellations must be in writing, and is not considered effective until confirmed in writing by the Publisher. The Publisher accepts no responsibility to remove or alter live matter without written consent from the advertiser or agency five days prior to closing. Finally, the Publisher shall not be liable for any failure to print, publish or circulate all or any portion of any issue in which an advertisement accepted by the Publisher is contained if such failure is due to acts of God, strikes, accidents or other circumstances beyond the Publisher’s control.

Double Page Spread

1/3H

1/3V

2 X HIGH-DENSITY STANDARD SIZE

2000px(w) x 1250px(h) / 4000px(w) x 2500px(h)

TRIM 250px(h) From the top

SAFE AREA

150px(w) x 600px(h)

Non Non essential elements such as colour blocks, gradients, graphics

1040px(w) / 2080px(w)

LEFT WEBSKIN

RIGHT WEBSKIN

No Ad content to go here white space #FFFFFF

WEBSKIN

STANDARD SIZE

SIZE: 2000px(w) x 1250px(h)

TOP TRIM: 250px(h)

SAFE AREA: 150px(w)x600px(h)

WHITE SPACE: 1040px(w)

2 X HIGH-DENSITY

SIZE: 4000px(w) x 2500px(h

TOP TRIM: 500px(h)

SAFE AREA: 300px(w)x1200px(h)

WHITE SPACE: 2080px(w)

Webskins can be supplied at standard size or high-density size. It’s important to supply the correct white space for the size being supplied.

*Standard web sizes are requried, however additional high density files can be supplied as well

DIGITAL SPECIFICATIONS

MECHANICAL SPECIFICATIONS

SUPPLYING YOUR ARTWORK?

 File types supported, HTML5, JPG, PNG, GIF

 Creatives supplied at 72dpi

 Creative with white backgrounds must include a 1px solid border

 MINI, MREC & LDR banners can be supplied at x1, x1.5 and x2 density if static or responsive if animated

 Prime Creative reserves the right to reject or request revision to any creative which is deemed unsuitable, does not meet our specifications, or adversely affects site performance, other ad placements or user experience

 Prime Creative may at its absolute discretion refuse to publish any advertising or content without reason

 We are unable to serve third party sky gutters, wallpapers and Solus/eDMs

HTML (ANIMATED BANNERS)

 Use the size meta tag to indicate the size of your creative – e.g. <meta name=”ad.size” content=”width=300,height=250″>

 Your creative must use the click tag variable as the click-through URL: <a href=”javascript:window.open(window.clickTag)”></a>

 Creatives to include a valid clickthrough that opens in a new tab or window

 Can contain animation & loop twice (play through 3 times)

 SVG and WebFonts are not accepted

 No strobing effects on All HTML or rapid animation permitted. A backup image is required for unsupported environments.

 HTML5 creative must be SSL compatible to serve on Prime Creative sites

 HALF/MREC video - Auto play, 30sec max duration, audio and auto play off, includes controls. The video can sit anywhere on the HALF/MREC

 The following guidelines should work for any browser that supports HTML5. However, some creative functionality may not work as desired in all environments and should be thoroughly tested

 Do not exceed 15 seconds or more than 4 frames on mobile Mini Banners

TERMS & CONDITIONS

All advertisements for Australian Resources & Investment are accepted and published by Prime Creative on the assumption that the advertiser and/or advertising agency are authorised to publish the entire contents and subject matter thereof. Prime Creative reserves the right to reject, exclude or cancel any advertising at any time. In consideration of publication of an advertisement, the advertiser and/or agency, jointly and severally, will indemnify and hold harmless Prime Creative, its officers, agents and employees against expenses and losses resulting from the publication of the advertisement including, but not all limited to, any claims or suits for libel, violation of right of privacy, copyright or trademark infringement, plagiarism or false and misleading advertising. Neither the advertiser nor its agency may cancel after the closing date. All digital advertising will be published three months in advance. All cancellations must be in writing, and is not considered effective until confirmed in writing by the Publisher. The Publisher accepts no responsibility to remove or alter live matter without written consent from the advertiser or agency five days prior to closing. Finally, the Publisher shall not be liable for any failure to print, publish or circulate all or any portion of any issue in which an advertisement accepted by the Publisher is contained if such failure is due to acts of God, strikes, accidents or other circumstances beyond the Publisher’s control.

WEB

WEB

WEB LEADERBOARD 728x90px

EDM BANNER 570x100px