BEST EXPOSURE TO DECISION MAKERS
Our print readers are a senior audience of buyers, while our digital audience also contains a large number of purchase influencers.
THE BEST EXTERNAL MARKETING DEPARTMENT YOU’LL EVER HAVE
Work with us throughout the year to gain direct access to our team of trusted advisors.
BEST ARTICLES AND EVENTS THAT SHOWCASE YOU
We are known for producing the highest quality content and events, both inperson and digital.
PRIME CREATIVE MEDIA IS AUSTRALIA’S LEADING B2B MEDIA AND EVENTS COMPANY.
WE ARE 100% AUSTRALIAN-OWNED.
All of our digital assets are created and maintained in-house, and all our magazines are designed and printed in Victoria. For the past two decades, we have worked to grow Individuals, Organisations and Industries.
We have grown from a single magazine to now publishing 45+ mastheads across multiple platforms in 18 industries with 150+ team members around Australia. Having deep reach, engagement and valued relationships with decision
makers in the Mining, Quarry, Pipeline, Infrastructure, Waste and Construction Industries, our team of data experts will identify and engage water-focused industry decision makers, and add to our readership audience through direct-to-individual invitations to connect with Inside Water. Ensuring that we gather an unparalleled audience, community, of industrial water professionals, influencers and decision makers to receive and engage with Inside Water.
WE CONNECT WITH DECISION MAKERS BY WORKING WITH INDUSTRY ASSOCIATIONS AND MEASURE ENGAGEMENT WITH STATE-OF-THE-ART DIGITAL PLATFORMS
Followers
MONTHLY OPPORTUNITIES FOR EXPOSURE FOR 12-MONTH PARTNERS
67,160
Followers E-NEWSLETTER CIRCULATION 10,361 Weekly e-newsletter
MAGAZINE CIRCULATION 6 issues/year 6,180 AVERAGE MONTHLY PAGE VIEWS 13,979
We work with industry associations to support sector growth, and ensure engagement with key Decision Makers. We use advanced CRM and information systems to ensure we have the right buyers and influencers reading our content, tracking their reading habits and engagement through our platforms. This means we are able to produce content that resonates with our audience and our 12-month partners get the benefit of this engagement.
Numbers accurate as of 23 September 2024. Circulation in total print numbers and digital reads of print magazine.
5,009 Followers
HIGHLY QUALIFIED & TARGETED
AUDIENCE
AUDIENCE BREAKDOWN
Managing Director/CEO/Chair
Executive Managers
Operations and maintenance managers
Procurement Managers
Asset & Facility Managers
Environmental/Civil/Project Engineers
Other
OUR AUDIENCE
SECTOR
Water authorities, State and Federal Government Ministers and Departments, Local Government Council/Municipalities, and Commercial Water Operators and Organisations
INDUSTRY
Mining, Food & Beverage, Manufacturing, Agriculture, Waste Management, Construction, Infrastructure, Water, Wastewater
JOB TITLE
Managing Director/CEO/Chair, Executive Managers, Operations & Maintenance Managers, Procurement Managers, Asset & Facility Managers, Environmental/Civil/Project Engineers
“12-MONTH PARTNERS GET PRIORITY ON THE BEST BRANDING OPPORTUNITIES.
EXCLUSIVE ACCESS TO DIRECT MAILOUTS TO OUR DATABASE.
AMPLIFICATION OF PRINT CONTENT ACROSS WEB SITES, NEWSLETTERS AND SOCIAL MEDIA CHANNELS.
FIRST RIGHTS TO PREMIUM POSITIONS ACROSS PRINT AND DIGITAL PLATFORMS.
YOUR CONTENT LINKING BACK TO YOUR WEBSITE FOR ONGOING SEO BENEFITS.
PREFERENTIAL PRICING OPPORTUNITIES TO SECURE POSITIONS.
AT PRIME CREATIVE MEDIA
WE EMPLOY INDUSTRY-
LEADING JOURNALISTS AND EDITORS, WHO CRAFT OUR CONTENT IN HOUSE THROUGH INTERVIEWS AND IN CONSULTATION WITH OUR CLIENTS.
12-month Partners get unlimited access to our team, to create stories and content proven to gain traction with our audience of Decision Makers, including:
CASE STUDIES
Working with your clients to tell about shared successes.
PROFILES
Have your company’s story documented and distributed to the industry through a trusted third party.
PRODUCT RELEASES
Guaranteed coverage of all your new product releases.
COMPANY UPDATES
Take your place as an industry thought leader.
AS A 12-MONTH PARTNER, OUR TEAM OF MARKETING PROFESSIONALS WILL WORK WITH YOUR TEAM TO SUPPORT YOUR MESSAGES AND ENSURE OUTCOMES WITH YOUR TARGET MARKET. WE PROVIDE REGULAR CONSULTANCY, MARKET INSIGHTS, AND CAMPAIGN REVIEWS TO ENSURE OUR 12-MONTH SCHEDULE PARTNERS’ CAMPAIGNS ARE SUCCEEDING.
OUR TEAM OF TALENTED EDITORS AND WRITERS WILL ENSURE THAT CONTENT ACHIEVES YOUR MARKETING GOALS, BY COMMUNICATING YOUR KEY MESSAGES IN RELEVANT FEATURES THAT ARE ENGAGING WITH WHAT’S HAPPENING IN THE INDUSTRY.
DESIGN
SERVICES SPECIALISING IN B2B AND INDUSTRIALS
OUR TEAM OF DESIGNERS AND ART DIRECTORS CAN HELP SUPPORT YOUR BRANDING, FROM ADVERTISING PRODUCTION THROUGH TO INTERNAL MARKETING COLLATERAL, WITH AN EXPERTISE ON WHAT ARTWORK WORKS BEST IN CHOSEN INDUSTRIES.”
““Inside Water Magazine’s commitment to delivering exceptional content is evident through the quality of stories the publication features. Each article is thoughtfully crafted, providing in-depth insights into various aspects of the water industry. The diverse range of topics covered ensures that professionals across the sector find valuable and engaging information.
What truly sets Inside Water Magazine apart is its relevance to the water industry in Australia. The magazine stays attuned to the latest trends, challenges, and innovations in the field, making it an indispensable resource for industry professionals like me.
Another stand-out component is Inside Water’s Editor, Chris Edwards. For every content piece, Chris ensures that each article is not only informative but also engaging, making his stories an asset to the magazine’s success.
Inside Water magazine is an exceptional publication that consistently delivers efficient, high-quality, and industry-relevant content. It has undoubtedly become my go-to source for staying informed and inspired within our local water sector.”
Katie Mitchell, Marketing and Communications Manager, SUEZ Australia and New Zealand
““We are delighted to continue our media partnership with Inside Water and Prime Creative Media. This collaboration has been incredibly valuable, allowing us to showcase rising talent, thought leaders, and achievements within the water sector. By sharing insights, learnings, and successes from the Victorian water sector, we’ve gained a new platform to collaborate, gain exposure, and promote our industry’s accomplishments to a broader community. A heartfelt thanks to Chris Edwards, Courtney Walker, Natasha Thomas and Marina Milisavljevic for their professionalism and exceptional partnership..”
Lauren Vines, Engagement Manager, VicWater
“““Inside Water Magazine has been an invaluable resource for our company and the Prime Creative Media team have been wonderful to work with. The articles and ad placements have increased our brand visibility and credibility within the industry, and the magazine’s targeted and engaged readership ensures that our message reaches the right audience. The Taggle team highly recommend Inside Water Magazine to anyone looking to stay informed and connected in the water sector.”
David Peters, Chief Executive Officer, Taggle Systems
“Since joining forces with Inside Water Magazine as a media partner, the Queensland Water Directorate has successfully amplified its visibility and outreach. This partnership has resulted in the publication of four features, each spotlighting the Directorate’s initiatives and accomplishments. These features have significantly contributed to raising awareness of the Directorate’s work, engaging a wider audience, and highlighting critical issues and innovations in the water sector. The collaboration with Inside Water Magazine underscores the Directorate’s commitment to transparent communication and industry engagement.”
Dr Georgina Davis, Chief Executive Officer, Queensland Water Directorate (qldwater)
PRIME CREATIVE MEDIA BRANDS
FOOD & LIFESTYLE
MANUFACTURING
EDUCATION
AUTOMOTIVE
AGRICULTURE
TRANSPORT & LOGISTICS
INFRASTRUCTURE & RESOURCES
GROWING
400mm(w) x 265mm(h) BLEED
410mm(w) x 275mm(h) SAFE TYPE AREA:
390mm(w) x 235mm(h)
200mm(w) x 265mm(h) BLEED:
210mm(w) x 275mm(h)
SAFE TYPE AREA:
170mm(w) x 235mm(h)
1/2 HORIZONTAL TRIM:
200mm(w) x 135mm(h) BLEED:
210mm(w) x 145mm(h) SAFE TYPE AREA:
170mm(w) x 115mm(h)
1/2 VERTICAL TRIM:
100mm(w) x 265mm(h) BLEED:
110mm(w) x 275mm(h)
SAFE TYPE AREA:
85mm(w) x 250mm(h)
MECHANICAL SPECIFICATIONS
Printing: Sheetfed offset / 175 lpi
Prime Creative Media will only accept material that adheres to the following information. Material that does not adhere to this criteria will be rejected.
Supplied material
1. Media is to be supplied to the correct publication page size. Taking special care to include bleed, trim and registration marks. Minimum bleed size is 5mm. Trim and registration marks must lay 3mm outside of the trim.
2. Material must be supplied as a press ready pdf. All other formats will be rejected.
3. Avoid running type across the gutter of a double page spread.
4. All fonts need to be embedded into the PDF file.
5. Files must be saved in CMYK format. Any non-process colours included in the file will be converted to CMYK. Conversion process may compromise the integrity of the file and waives our colour guarantee.
6. Images need to be of a minimum 300dpi at print size.
7. Solid black panels or backgrounds should carry 40% cyan to reinforce the black print .
8. Total ink limit should not exceed 300%.
Advertising material for in-house design:
• Images to be supplied as jpegs*
• Text to be supplied as a text file or Word document
• Logos to be supplied as vector eps files
* Images and logos used on websites are not acceptable for printing purposes
1/3 HORIZONTAL TRIM:
200mm(w) x 88mm(h) BLEED:
210mm(w) x 98mm(h) SAFE TYPE AREA:
190mm(w) x 78mm(h)
1/3 VERTICAL TRIM:
68mm(w) x 265mm(h) BLEED:
78mm(w) x 275mm(h) SAFE TYPE AREA:
58mm(w) x 255mm(h)
TERMS & CONDITIONS
All advertisements for Waste Management Review are accepted and published by Prime Creative on the assumption that the advertiser and/or advertising agency are authorised to publish the entire contents and subject matter thereof. Prime Creative reserves the right to reject, exclude or cancel any advertising at any time. In consideration of publication of an advertisement, the advertiser and/ or agency, jointly and severally, will indemnify and hold harmless Prime Creative, its officers, agents and employees against expenses and losses resulting from the publication of the advertisement including, but not all limited to, any claims or suits for libel, violation of right of privacy, copyright or trademark infringement, plagiarism or false and misleading advertising. Neither the advertiser nor its agency may cancel after the closing date. All digital advertising will be published three months in advance. All cancellations must be in writing, and is not considered effective until confirmed in writing by the Publisher. The Publisher accepts no responsibility to remove or alter live matter without written consent from the advertiser or agency five days prior to closing. Finally, the Publisher shall not be liable for any failure to print, publish or circulate all or any portion of any issue in which an advertisement accepted by the Publisher is contained if such failure is due to acts of God, strikes, accidents or other circumstances beyond the Publisher’s control.
2000px(w) x 1250px(h) / 4000px(w) x 2500px(h) 2 X
1040px(w) / 2080px(w)
STANDARD SIZE
SIZE: 2000px(w) x 1250px(h)
TOP TRIM: 250px(h)
SAFE AREA: 150px(w)x600px(h)
WHITE SPACE: 1040px(w)
2 X HIGH-DENSITY
SIZE: 4000px(w) x 2500px(h
TOP TRIM: 500px(h)
SAFE AREA: 300px(w)x1200px(h) WHITE SPACE: 2080px(w)
Webskins can be supplied at standard size or high-density size. It’s important to supply the correct white space for the size being supplied.
MECHANICAL SPECIFICATIONS
SUPPLYING YOUR ARTWORK?
File types supported, HTML5, JPG, PNG, GIF
Creatives supplied at 72dpi
Creative with white backgrounds must include a 1px solid border
MINI, MREC & LDR banners can be supplied at x1, x1.5 and x2 density if static or responsive if animated
Prime Creative reserves the right to reject or request revision to any creative which is deemed unsuitable, does not meet our specifications, or adversely affects site performance, other ad placements or user experience
Prime Creative may at its absolute discretion refuse to publish any advertising or content without reason
We are unable to serve third party sky gutters, wallpapers and Solus/eDMs
HTML (ANIMATED BANNERS)
Use the size meta tag to indicate the size of your creative – e.g. <meta name=”ad.size” content=”width=300,height=250″>
Your creative must use the click tag variable as the click-through URL: <a href=”javascript:window.open(window.clickTag)”></a>
Creatives to include a valid clickthrough that opens in a new tab or window
Can contain animation & loop twice (play through 3 times)
SVG and WebFonts are not accepted
No strobing effects on All HTML or rapid animation permitted. A backup image is required for unsupported environments.
HTML5 creative must be SSL compatible to serve on Prime Creative sites
HALF/MREC video - Auto play, 30sec max duration, audio and auto play off, includes controls. The video can sit anywhere on the HALF/MREC
The following guidelines should work for any browser that supports HTML5. However, some creative functionality may not work as desired in all environments and should be thoroughly tested
Do not exceed 15 seconds or more than 4 frames on mobile Mini Banners
TERMS & CONDITIONS
All advertisements for Australian Resources & Investment are accepted and published by Prime Creative on the assumption that the advertiser and/or advertising agency are authorised to publish the entire contents and subject matter thereof. Prime Creative reserves the right to reject, exclude or cancel any advertising at any time. In consideration of publication of an advertisement, the advertiser and/or agency, jointly and severally, will indemnify and hold harmless Prime Creative, its officers, agents and employees against expenses and losses resulting from the publication of the advertisement including, but not all limited to, any claims or suits for libel, violation of right of privacy, copyright or trademark infringement, plagiarism or false and misleading advertising. Neither the advertiser nor its agency may cancel after the closing date. All digital advertising will be published three months in advance.
All cancellations must be in writing, and is not considered effective until confirmed in writing by the Publisher. The Publisher accepts no responsibility to remove or alter live matter without written consent from the advertiser or agency five days prior to closing. Finally, the Publisher shall not be liable for any failure to print, publish or circulate all or any portion of any issue in which an advertisement accepted by the Publisher is contained if such failure is due to acts of God, strikes, accidents or other circumstances beyond the Publisher’s control.
*Standard web sizes are requried, however additional high density files can be supplied as well