WHY PARTNER WITH MINING? OUR BRAND PROMISES
BEST EXPOSURE TO DECISION-MAKERS
The magazine’s print readers are a senior audience of buyers, while the digital audience also contains a large number of purchase-influencers.
THE BEST EXTERNAL MARKETING DEPARTMENT YOU’LL EVER HAVE
Work with the team throughout the year to gain direct access to our trusted advisors.
BEST ARTICLES AND EVENTS THAT SHOWCASE YOU
Prime Creative Media is known for producing the highest quality content and events, both in-person and digital.
PUBLICATION PROFILE
Mining is a publication of choice for senior decision-makers in the mining sector, covering the critical information they need to be ahead of technologies and trends to improve operations and compete in an international market.
Our circulation, web traffic and audience engagement provide an effective option, and our audience of senior decision-makers turns to Mining for our coverage of the latest news, developments and policies shaping the industry.
Whether you need to build brand awareness, educate the market, establish authority or all of the above, our integrated print, digital, content and social options can provide a solid and measurable return on investment.
MINING IS A PUBLICATION OF CHOICE FOR SENIOR DECISION-MAKERS IN THE RESOURCES SECTOR.
Mine owner/operator (36%)
Mine owner/operator decision-makers make up the bulk of the audience for Mining magazine, website, newsletter, social media and events.
Consulting Engineer and Professional Services (10%)
Contractors (7%)
MINING IS READ BY MINE OWNERS AND OPERATORS AROUND AUSTRALIA, AS WELL AS SERVICE COMPANIES AND CONTRACTORS, INCLUDING:
Specialist contractors and suppliers (24%)
BHP, Rio Tinto, Fortescue Metals Group (FMG), South32, Newcrest Mining, GHD, APA Group, Goldfields, Cameco Australia, Iluka Resources, Glencore, CITIC Pacific Mining, Woodside Energy, Evolution Mining, Fulton Hogan, Schneider Electric, Santos, Golder Associates, Yancoal, Mineral Resources (MinRes), Chevron Group, Macmahon Contractors, Anglo American Metallurgical Coal, Australian Gas Infrastructure Group (AGIG), Hatch, Worley, Shell Australia, and Aurecon.
Equipment suppliers (15%)
Other (8%)
Mine owner/operator role
C-Suite/Senior Management (41%)
Processing and Automation (24%)
Digitisation and technology (11%)
Asset Management (10%)
Environment and Sustainability (7%)
Procurement (6%)
Mine owner/operator (36%)
Consulting Engineer and Professional Services (10%)
Contractors (7%)
Specialist contractors and suppliers (24%)
Equipment suppliers (15%)
Other (8%)
C-Suite/Senior Management (41%)
Processing and Automation (24%)
Digitisation and technology (11%)
WE CONNECT WITH DECISION-MAKERS THROUGH ASSOCIATION
PARTNERSHIPS AND MEASURE ENGAGEMENT WITH STATE-OF-THEART DIGITAL PLATFORMS
We partner with industry associations to support sector growth and ensure engagement with key decision-makers. We use advanced CRM and information systems to ensure we have the right buyers and influencers reading our content, tracking their reading habits and engagement through our platforms. This means we are able to produce content that resonates with our audience and our 12-month partners get the benefit of this engagement.
MONTHLY OPPORTUNITIES FOR EXPOSURE FOR 12-MONTH PARTNERS 80,691
Numbers accurate as of August 27 2024. Circulation in total print numbers and digital reads of print magazine
12-MONTH PARTNERS GET PRIORITY ON THE BEST BRANDING OPPORTUNITIES.
EXCLUSIVE ACCESS TO DIRECT MAILOUTS TO OUR DATABASE
AMPLIFICATION OF PRINT CONTENT ACROSS WEBSITES, NEWSLETTERS AND SOCIAL CHANNELS
FIRST RIGHTS TO PREMIUM POSITIONS ACROSS PRINT AND DIGITAL PLATFORMS
LINKING OF CONTENT BACK TO YOUR WEBSITE FOR ONGOING SEO BENEFIT
PREFERENTIAL PRICING OPPORTUNITIES TO SECURE POSITIONS
At Prime Creative Media we employ industry-leading journalists and editors who craft content in-house through interviews and in consultation with clients. Our 12-month partners get unlimited access to the team to create stories and content proven to gain traction with our audience of decisionmakers, including:
Case studies
Working with your clients to tell about shared successes
Profiles
Have your company’s story documented and distributed to the industry through a trusted third party
Product releases
Guaranteed coverage of all your new product releases
Company updates
Take your place as an industry thought leader
PLEASE RATE HOW THE FOLLOWING SOURCES INFLUENCE YOUR PURCHASING DECISION
PLEASE RATE YOUR LEVEL OF TRUST IN THE FOLLOWING TYPES OF INDUSTRY MEDIA
A SURVEY OF B2B READERS FOUND THAT CASE STUDIES AND INFORMATION FROM TRADE MAGAZINES WERE AMONG THE MOST INFLUENTIAL AND TRUSTED SOURCES OF INFORMATION THAT INFLUENCED BUYING DECISIONS.”
PRIME CREATIVE MEDIA ENGAGES WITH DECISION-MAKERS THROUGH OUR PRINT AND DIGITAL MEDIA AND WITH LIVE AND ONLINE EVENTS, BOTH PRIME CREATIVE MEDIA OWNED AND BESPOKE EVENTS FOR CLIENTS.”
EVENTS TO CONNECT YOU WITH DECISION-MAKERS
PRIME CREATIVE MEDIA EVENTS
AS A 12-MONTH PARTNER, OUR TEAM OF MARKETING PROFESSIONALS WILL WORK WITH YOUR TEAM TO SUPPORT YOUR MESSAGES AND ENSURE OUTCOMES WITH YOUR TARGET MARKET. WE PROVIDE REGULAR CONSULTANCY, MARKET INSIGHTS, AND CAMPAIGN REVIEWS TO ENSURE OUR 12-MONTH SCHEDULE PARTNERS’ CAMPAIGNS ARE SUCCEEDING.
OUR TEAM OF TALENTED WRITERS AND EDITORS WILL ENSURE CONTENT ACHIEVES YOUR MARKETING GOALS BY COMMUNICATING YOUR KEY MESSAGES IN RELEVANT FEATURES THAT ARE ENGAGING WITH WHAT’S HAPPENING IN THE INDUSTRY.
REBECCA TODESCO Editor
JONATHAN DUCKETT Resource Group Lead DAVID DODD National Key Accounts Manager
TERRY BRAITHWAITE Business Development Manager
SARAH BAKER Publisher
PAUL HAYES Group Managing Editor
KELSIE TIBBEN Assistant Editor
MANUFACTURING
“
OUR PURPOSE: GROWING INDIVIDUALS, ORGANISATIONS AND INDUSTRIES”
Prime Creative Media is Australia’s leading B2B media and events company.
We are 100% Australian-owned. All of our digital assets are created and maintained in-house, and our Australian magazines are designed and printed in Victoria.
For the past two decades, we have worked to grow Individuals, Organisations and Industries.
We have grown from a single magazine to now publishing 50+ mastheads across multiple platforms in 20 industries with 180+ team members around Australia.
Autumn 2025
Features
Smart mining
Water and waste management
Safety and training
Survey and data
Risk management
Communications
Event distribution
AusIMM: Underground Operators Conference 2025
AusIMM: Mineral Resource Estimation Conference 2025
Austmine 2025
Booking deadline 17 February 2025
Winter 2025
Features
Circular economy
Environmental management
Women in mining
Pumps and dewatering
Investment
Materials handling
Event distribution
TBC
Booking deadline 19 May 2025
Spring 2025
Features
Sustainability
Industrial automation
Future mines
Mapping, GIS and surveying
Exports and trade
Minerals processing
Event distribution
AusIMM: Critical Minerals Conference 2025
AIMEX
WAME 2025
IMARC 2025
Booking deadline 18 August 2025
Summer 2025
Features
Big data and IoT
Asset management
Energy efficiency
Mine rehablitation
Stakeholder engagement
Instrumentation, control and monitoring
Event distribution
TBC
eNewsletter schedule
Mining news and tenders
• Weekly on Wednesdays at 2.00pm
• Materials due 5.00pm the previous Friday
• Bookings due 5.00pm the Friday before that
Web schedule
• News updates daily
Social schedule
• Tweets daily
Booking deadline 20 October 2025
• LinkedIn updates shared weekly
MECHANICAL SPECIFICATIONS
Printing: Sheetfed offset / 175 lpi
Prime Creative Media will only accept material that adheres to the following information. Material that does not adhere to this criteria will be rejected.
Supplied material
1. Media is to be supplied to the correct publication page size. Taking special care to include bleed, trim and registration marks. (Minimum bleed size is 5mm. Trim and registration marks must lay 3mm outside of the trim)
2. Material must be supplied as a press ready pdf. All other formats will be rejected.
3. Avoid running type across the gutter of a double page spread.
4. All fonts need to be embedded into the PDF file
5. Files must be saved in CMYK format. Any non-process colors included in the file will be converted to CMYK. Conversion process may compromise the integrity of the file and waives our color guarantee.
6. Images need to be of a minimum 300dpi at print size.
7. Solid black panels or backgrounds should carry 40% Cyan to reinforce the black print
8. Total ink limit should not exceed 300%
Advertising material for in-house design
• Images to be supplied as jpegs*
• Text to be supplied as a text file or Word document
• Logos to be supplied as vector eps files
* Images and logos used on websites are not acceptable for printing purposes
EDMs
• Limit the width of the email blast to 600px
• Make sure that all images (Gif and/or Jpeg) are optimised for web
• Inline CSS, please do not use style sheets
• DIV - Email clients strip out all DIVs completely
• Limited or no Background images
• JavaScript/Flash
- Please limit images to Gif and Jpeg
• Using images as a plain text substitute
TERMS & CONDITIONS
All advertisements for Australian Mining are accepted and published by Prime Creative on the assumption that the advertiser and/or advertising agency are authorised to publish the entire contents and subject matter thereof. Prime Creative reserves the right to reject, exclude or cancel any advertising at any time. In consideration of publication of an advertisement, the advertiser and/or agency, jointly and severally, will indemnify and hold harmless Prime Creative, its officers, agents and employees against expenses and losses resulting from the publication of the advertisement including, but not all limited to, any claims or suits for libel, violation of right of privacy, copyright or trademark infringement, plagiarism or false and misleading advertising. Neither the advertiser nor its agency may cancel after the closing date. All digital advertising will be published three months in advance. All cancellations must be in writing, and is not considered effective until confirmed in writing by the Publisher. The Publisher accepts no responsibility to remove or alter live matter without written consent from the advertiser or agency five days prior to closing. Finally, the Publisher shall not be liable for any failure to print, publish or circulate all or any portion of any issue in which an advertisement accepted by the Publisher is
or
Double Page Spread
2000px(w) x 1250px(h) / 4000px(w) x 2500px(h) 2 X
1040px(w) / 2080px(w)
STANDARD
SIZE: 2000px(w) x 1250px(h)
TOP TRIM: 250px(h)
SAFE AREA: 150px(w)x600px(h) WHITE SPACE: 1040px(w)
2 X HIGH-DENSITY
SIZE: 4000px(w) x 2500px(h
TOP TRIM: 500px(h)
SAFE AREA: 300px(w)x1200px(h) WHITE SPACE: 2080px(w)
Webskins can be supplied at standard size or high-density size. It’s important to supply the correct white space for the size being supplied.
MECHANICAL SPECIFICATIONS
SUPPLYING YOUR ARTWORK?
File types supported, HTML5, JPG, PNG, GIF
Creatives supplied at 72dpi
Creative with white backgrounds must include a 1px solid border
MINI, MREC & LDR banners can be supplied at x1, x1.5 and x2 density if static or responsive if animated
Prime Creative reserves the right to reject or request revision to any creative which is deemed unsuitable, does not meet our specifications, or adversely affects site performance, other ad placements or user experience
Prime Creative may at its absolute discretion refuse to publish any advertising or content without reason
We are unable to serve third party sky gutters, wallpapers and Solus/eDMs
HTML
(ANIMATED BANNERS)
Use the size meta tag to indicate the size of your creative – e.g. <meta name=”ad.size” content=”width=300,height=250″>
Your creative must use the click tag variable as the click-through URL: <a href=”javascript:window.open(window.clickTag)”></a>
Creatives to include a valid clickthrough that opens in a new tab or window
Can contain animation & loop twice (play through 3 times)
SVG and WebFonts are not accepted
No strobing effects on All HTML or rapid animation permitted. A backup image is required for unsupported environments.
HTML5 creative must be SSL compatible to serve on Prime Creative sites
HALF/MREC video - Auto play, 30sec max duration, audio and auto play off, includes controls. The video can sit anywhere on the HALF/MREC
The following guidelines should work for any browser that supports HTML5. However, some creative functionality may not work as desired in all environments and should be thoroughly tested
Do not exceed 15 seconds or more than 4 frames on mobile Mini Banners
TERMS & CONDITIONS
All advertisements for Australian Resources & Investment are accepted and published by Prime Creative on the assumption that the advertiser and/or advertising agency are authorised to publish the entire contents and subject matter thereof. Prime Creative reserves the right to reject, exclude or cancel any advertising at any time. In consideration of publication of an advertisement, the advertiser and/or agency, jointly and severally, will indemnify and hold harmless Prime Creative, its officers, agents and employees against expenses and losses resulting from the publication of the advertisement including, but not all limited to, any claims or suits for libel, violation of right of privacy, copyright or trademark infringement, plagiarism or false and misleading advertising. Neither the advertiser nor its agency may cancel after the closing date. All digital advertising will be published three months in advance.
All cancellations must be in writing, and is not considered effective until confirmed in writing by the Publisher. The Publisher accepts no responsibility to remove or alter live matter without written consent from the advertiser or agency five days prior to closing. Finally, the Publisher shall not be liable for any failure to print, publish or circulate all or any portion of any issue in which an advertisement accepted by the Publisher is contained if such failure is due to acts of God, strikes, accidents or other circumstances beyond the Publisher’s control.
*Standard web sizes are requried, however additional high density files can be supplied as well
