PNG Mining Media Kit

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BEST EXPOSURE TO DECISION-MAKERS

The magazine’s print readers are a senior audience of buyers, while the digital audience also contains a large number of purchase-influencers.

THE BEST EXTERNAL MARKETING DEPARTMENT YOU’LL EVER HAVE

Work with the team throughout the year to gain direct access to our trusted advisors.

BEST ARTICLES AND EVENTS THAT SHOWCASE YOU

Prime Creative Media is known for producing the highest quality content and events, both in-person and digital.

PNG Mining is a new Australian-based business-to-business magazine focused on the mining industry in Papua New Guinea and the surrounding region, in particular how it relates to the Australian sector.

As a premier source of information on the latest updates in the industry, PNG Mining keeps readers up to date on news, trends and industry insights, including the movements of major miners in the region.

From copper to gold and silver to oil and gas, the magazine covers the length and breadth of the Papua New Guinea resources sector.

A diverse readership base includes key decision-makers from Australia, PNG and elsewhere in the global mining industry, along with original equipment manufacturers, operations managers, engineers and technicians, government bodies, industry associations, national product distributors and various thought-leaders.

The PNG Industrial and Mining Resources Exhibition will showcase over 100 local, national and international manufacturers and suppliers with the latest innovations in the supply of services and equipment for the industrial, mining and oil and gas sectors.

The two-day exhibition is the premier meeting place to connect and network with thousands of industry decision makers across a broad industry reach, including senior management, procurement, government personnel, engineers, contractors and trade technicians.

With extensive support from key stakeholders in government, associations and industry, PNG2024 is a premier meeting place for industry trade and a forum for establishing high-quality customer contacts and conducting business.

MONTHLY OPPORTUNITIES FOR EXPOSURE FOR 12-MONTH PARTNERS

221,047

We partner with industry associations to support sector growth, and ensure engagement with key decision-makers. We use advanced CRM and information systems to ensure we have the right buyers and influencers reading our content, tracking their reading habits and engagement through our platforms. This means we are able to produce content that resonates with our audience and our 12-month partners get the benefit of this engagement.

Numbers accurate as of August 27 2024. Circulation in total print numbers and digital reads of print magazine

THE BEST EXPOSURE AS A 12-MONTH

12-MONTH PARTNERS GET PRIORITY ON THE BEST BRANDING OPPORTUNITIES.

EXCLUSIVE ACCESS TO DIRECT MAILOUTS TO OUR DATABASE

AMPLIFICATION OF PRINT CONTENT ACROSS WEBSITES, NEWSLETTERS AND SOCIAL CHANNELS

FIRST RIGHTS TO PREMIUM POSITIONS ACROSS PRINT AND DIGITAL PLATFORMS

LINKING OF CONTENT BACK TO YOUR WEBSITE FOR ONGOING SEO BENEFIT

PREFERENTIAL PRICING OPPORTUNITIES TO SECURE POSITIONS

At Prime Creative Media we employ industry-leading journalists and editors who craft our content in-house through interviews and in consultation with our clients. Our 12-month partners get unlimited access to the team to create stories and content proven to gain traction with our audience of decisionmakers, including:

Case studies

Working with your clients to tell about shared successes

Profiles

Have your company’s story documented and distributed to the industry through a trusted third party

Product releases

Guaranteed coverage of all your new product releases

Company updates

Take your place as an industry thought leader.

PLEASE RATE HOW THE FOLLOWING SOURCES INFLUENCE YOUR PURCHASING DECISION

PLEASE RATE YOUR LEVEL OF TRUST IN THE FOLLOWING TYPES OF INDUSTRY MEDIA

A SURVEY OF READERS FOUND THAT CASE STUDIES AND INFORMATION FROM TRADE MAGAZINES WERE AMONG THE MOST INFLUENTIAL AND TRUSTED SOURCES OF INFORMATION THAT INFLUENCED BUYING DECISIONS.”

“PRIME CREATIVE MEDIA ENGAGES WITH DECISION-MAKERS THROUGH OUR PRINT AND DIGITAL MEDIA AND WITH LIVE AND ONLINE EVENTS, BOTH PRIME CREATIVE MEDIA OWNED AND BESPOKE EVENTS FOR CLIENTS.”

EVENTS TO CONNECT YOU WITH DECISION-MAKERS

PRIME CREATIVE MEDIA EVENTS

THE BEST EXTERNAL MARKETING DEPARTMENT YOU’VE

EVER HAD

AS A 12-MONTH PARTNER, OUR TEAM OF MARKETING PROFESSIONALS WILL WORK WITH YOUR TEAM TO SUPPORT YOUR MESSAGES AND ENSURE OUTCOMES WITH YOUR TARGET MARKET. WE PROVIDE REGULAR CONSULTANCY, MARKET INSIGHTS, AND CAMPAIGN REVIEWS TO ENSURE OUR 12-MONTH SCHEDULE PARTNERS’ CAMPAIGNS ARE SUCCEEDING.

OUR TEAM OF TALENTED WRITERS AND EDITORS WILL ENSURE CONTENT ACHIEVES YOUR MARKETING GOALS BY COMMUNICATING YOUR KEY MESSAGES IN RELEVANT FEATURES THAT ARE ENGAGING WITH WHAT’S HAPPENING IN THE INDUSTRY.

THOMAS SCOTT Business Development Manager
DYLAN BROWN Journalist
ALEXANDRA EASTWOOD Editor
PAUL HAYES Group Managing Editor
JONATHAN DUCKETT Resource Group Lead

DESIGN SERVICES SPECIALISING IN B2B AND INDUSTRIALS

OUR TEAM OF DESIGNERS AND ART DIRECTORS CAN HELP SUPPORT YOUR BRANDING, FROM ADVERTISING PRODUCTION THROUGH TO INTERNAL MARKETING COLLATERAL, WITH AN EXPERTISE ON WHAT ARTWORK WORKS BEST IN CHOSEN INDUSTRIES.”

Prime Creative Media is Australia’s leading B2B Media and Events Company.

We are 100% Australian-owned. All of our digital assets are created and maintained in-house, and all our magazines are designed and printed in Victoria.

For the past two decades, we have worked to grow Individuals, Organisations and Industries.

We have grown from a single magazine to now publishing 50+ mastheads across multiple platforms in 20 industries with 180+ team members around Australia.

400mm(w) x 265mm(h) BLEED

410mm(w) x 275mm(h)

SAFE TYPE AREA: 370mm(w) x 235mm(h)

200mm(w) x 265mm(h) BLEED:

210mm(w) x 275mm(h)

SAFE TYPE AREA: 170mm(w) x 235mm(h)

MECHANICAL SPECIFICATIONS

Printing: Sheetfed offset / 175 lpi

Prime Creative Media will only accept material that adheres to the following information. Material that does not adhere to this criteria will be rejected.

Supplied material

1/2 VERTICAL TRIM:

100mm(w) x 265mm(h) BLEED:

110mm(w) x 275mm(h)

SAFE TYPE AREA: 85mm(w) x 250mm(h)

1/2 HORIZONTAL TRIM:

200mm(w) x 135mm(h) BLEED:

210mm(w) x 145mm(h)

SAFE TYPE AREA: 170mm(w) x 115mm(h)

1/3 HORIZONTAL TRIM:

200mm(w) x 88mm(h) BLEED:

210mm(w) x 98mm(h)

SAFE TYPE AREA: 190mm(w) x 78mm(h) 1/2H

1. Media is to be supplied to the correct publication page size. Taking special care to include bleed, trim and registration marks. (Minimum bleed size is 5mm. Trim and registration marks must lay 3mm outside of the trim)

2. Material must be supplied as a press ready pdf. All other formats will be rejected.

3. Avoid running type across the gutter of a double page spread.

4. All fonts need to be embedded into the PDF file

5. Files must be saved in CMYK format. Any non-process colors included in the file will be converted to CMYK. Conversion process may compromise the integrity of the file and waives our color guarantee.

6. Images need to be of a minimum 300dpi at print size.

7. Solid black panels or backgrounds should carry 40% Cyan to reinforce the black print

8. Total ink limit should not exceed 300%

Advertising material for in-house design

• Images to be supplied as jpegs*

• Text to be supplied as a text file or Word document

• Logos to be supplied as vector eps files

* Images and logos used on websites are not acceptable for printing purposes

EDMs

• Limit the width of the email blast to 600px

• Make sure that all images (Gif and/or Jpeg) are optimised for web

• Inline CSS, please do not use style sheets

• DIV - Email clients strip out all DIVs completely

• Limited or no Background images

• JavaScript/Flash - Please limit images to Gif and Jpeg • Using images as a plain text substitute

TERMS & CONDITIONS

All advertisements for PNG Mining are accepted and published by Prime Creative on the assumption that the advertiser and/or advertising agency are authorised to publish the entire contents and subject matter thereof. Prime Creative reserves the right to reject, exclude or cancel any advertising at any time. In consideration of publication of an advertisement, the advertiser and/or agency, jointly and severally, will indemnify and hold harmless Prime Creative, its officers, agents and employees against expenses and losses resulting from the publication of the advertisement including, but not all limited to, any claims or suits for libel, violation of right of privacy, copyright or trademark infringement, plagiarism or false and misleading advertising. Neither the advertiser nor its agency may cancel after the closing date. All digital advertising will be published three months in advance. All cancellations must be in writing, and is not considered effective until confirmed in writing by the Publisher. The Publisher accepts no responsibility to remove or alter live matter without written consent from the advertiser or agency five days prior to closing. Finally, the Publisher shall not be liable for any failure to print, publish or circulate all or any portion of any issue in which an advertisement accepted by the Publisher is contained if such failure is due to acts of God, strikes, accidents or other circumstances beyond the Publisher’s control.

2000px(w) x 1250px(h) / 4000px(w) x 2500px(h) 2 X

1040px(w) / 2080px(w)

SIZE: 2000px(w) x 1250px(h)

TOP TRIM: 250px(h)

SAFE AREA: 150px(w)x600px(h) WHITE SPACE: 1040px(w)

2 X HIGH-DENSITY

SIZE: 4000px(w) x 2500px(h

TOP TRIM: 500px(h)

SAFE AREA: 300px(w)x1200px(h) WHITE SPACE: 2080px(w)

Webskins can be supplied at standard size or high-density size. It’s important to supply the correct white space for the size being supplied.

MECHANICAL SPECIFICATIONS

SUPPLYING YOUR ARTWORK?

• File types supported, HTML5, JPG, PNG, GIF

• Creatives supplied at 72dpi

• Creative with white backgrounds must include a 1px solid border

• MINI, MREC & LDR banners can be supplied at x1, x1.5 and x2 density if static or responsive if animated

• Prime Creative reserves the right to reject or request revision to any creative which is deemed unsuitable, does not meet our specifications, or adversely affects site performance, other ad placements or user experience

• Prime Creative may at its absolute discretion refuse to publish any advertising or content without reason

• We are unable to serve third party sky gutters, wallpapers and Solus/eDMs

HTML (ANIMATED BANNERS)

• Use the size meta tag to indicate the size of your creative – e.g. <meta name=”ad.size” content=”width=300,height=250″>

• Your creative must use the click tag variable as the click-through URL: <a href=”javascript:window.open(window.clickTag)”></a>

• Creatives to include a valid clickthrough that opens in a new tab or window

• Can contain animation & loop twice (play through 3 times)

• SVG and WebFonts are not accepted

• No strobing effects on All HTML or rapid animation permitted. A backup image is required for unsupported environments.

• HTML5 creative must be SSL compatible to serve on Prime Creative sites

• HALF/MREC video - Auto play, 30sec max duration, audio and auto play off, includes controls. The video can sit anywhere on the HALF/MREC

• The following guidelines should work for any browser that supports HTML5. However, some creative functionality may not work as desired in all environments and should be thoroughly tested

• Do not exceed 15 seconds or more than 4 frames on mobile Mini Banners

TERMS & CONDITIONS

All advertisements for PNG Mining are accepted and published by Prime Creative on the assumption that the advertiser and/or advertising agency are authorised to publish the entire contents and subject matter thereof. Prime Creative reserves the right to reject, exclude or cancel any advertising at any time. In consideration of publication of an advertisement, the advertiser and/or agency, jointly and severally, will indemnify and hold harmless Prime Creative, its officers, agents and employees against expenses and losses resulting from the publication of the advertisement including, but not all limited to, any claims or suits for libel, violation of right of privacy, copyright or trademark infringement, plagiarism or false and misleading advertising. Neither the advertiser nor its agency may cancel after the closing date. All digital advertising will be published three months in advance. All cancellations must be in writing, and is not considered effective until confirmed in writing by the Publisher. The Publisher accepts no responsibility to remove or alter live matter without written consent from the advertiser or agency five days prior to closing. Finally, the Publisher shall not be liable for any failure to print, publish or circulate all or any portion of any issue in which an advertisement accepted by the Publisher is contained if such failure is due to acts of God, strikes, accidents or other circumstances beyond the Publisher’s control.

*Standard web sizes are requried, however additional high density files can be supplied as well

Not to scale

FEB–MAR APR–MAY JUNE–JULY AUG–SEP OCT–NOV DEC–JAN

FEATURE: RENEWABLE ENERGY

• Productivity and efficiency

• Automation

• Workforce management

• Innovation

• Industry insight

• Decision-makers

BOOKING DEADLINE: 14 JANUARY 2025

FEATURE: DIGITAL MINING

• Productivity and efficiency

• Automation

• Workforce management

• Innovation

• Industry insight

• Decision-makers

BOOKING DEADLINE: 11 MARCH 2025

FEATURE: PNG EXPO

• Productivity and efficiency

• Automation

• Workforce management

• Innovation

• Industry insight

• Decision-makers

BOOKING DEADLINE: 13 MAY 2025

FEATURE: EDUCATION AND TRAINING

• Productivity and efficiency

• Automation

• Workforce management

• Innovation

• Industry insight

• Decision-makers

BOOKING DEADLINE: 15 JULY 2025

FEATURE: MINING SERVICES

• Productivity and efficiency

• Automation

• Workforce management

• Innovation

• Industry insight

• Decision-makers

BOOKING DEADLINE: 9 SEPTEMBER 2025

FEATURE: SURFACE MINING

• Productivity and efficiency

• Automation

• Workforce management

• Innovation

• Industry insight

• Decision-makers

BOOKING DEADLINE: 11 NOVEMBER 2025

THE PREMIER NEWS SOURCE FOR THE PAPUA NEW GUINEA RESOURCES SECTOR

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