Marketing Guide 2025
Smarter B2B marketing with Pump Industry Magazine
Pump Industry is Australia’s only dedicated pump magazine and is produced by Prime Creative Media in cooperation with Pump Industry Australia (PIA).
Pump Industry brings together end users, specifiers, manufacturers and suppliers, providing the latest information about pumps and associated equipment across all industries, including water and wastewater, mining, oil and gas, food and beverage, seals, and more.
Whether you need to build brand awareness, educate the market, establish authority or all of the above, our integrated print, digital, content and social options can provide a solid and measurable return on investment.
How does Pump Industry get real and measurable marketing results?
Our audience is engaged
We are a must-read publication in the pump industry, with a focus on quality content and timely news
We are integrated across print, online and digital marketing
We have an innovative range of marketing options, from traditional advertising to content to custom digital solutions
We listen to you
We work with our clients to find the right marketing solution for their goals, and can customise campaigns to suit their needs
Pump Industry Audience
Pump Industry is a title of choice for end users and specifiers of pumps across all industries, including mining, oil and gas, water and wastewater, irrigation, HVAC and fire, power generation, chemicals, pulp and paper, and manufacturing.
We closely track and independently audit our audience across our print, web, email and social channels to ensure we keep delivering relevant content and exceptional results to advertisers.
Pump Industry is read at water utilities and councils across Australia by people like the Water Treatment Engineer at Barwon Water, the Team Leader –Water Coffs Harbour City Council, the Mechanical Fitter at SA Water, and over 500 others.
Food and beverage, pulp and paper, chemical, pharmaceutical and other manufacturers are readers of Pump Industry; people like the Mechanical Engineer at Bundaberg Sugar, the Production Engineer at Visy Industries, the Lead Mechanical Engineer at Incitec Pivot, and over 300 others.
Building engineers and managers in major commercial buildings, fire service companies and hydraulic consultants all read Pump Industry; including the Building Manager at One Central Park Sydney, the Lead Engineer at Wormald, the Hydraulic and Fire Services Engineer at Arup, and over 350 others.
Pump Industry reaches the irrigation industry through irrigation consultants, major irrigators, and rural pump and irrigation stores; people like the Principal Project Manager Murray Irrigation, and the store manager at virtually every Irrigear store, Think Water store, Total Eden store and over 530 others.
Engineers in the energy industry all receive and read Pump Industry, from power stations to refineries and pipelines. People like the Project Manager at CitiPower, the Machinery Engineer at Caltex Qld, and the Consulting Rotating Equipment Engineer at Dampier Bunbury Pipelines, and over 500 more, are all readers.
Pump Industry is sent to mine sites and head offices in every state; people like the Senior Reliability Engineer BHP, the Senior Reliability Engineer Downer EDI Mining, the Maintenance Technician Fixed Plant Karara Mining, the Condition Monitoring Engineer Rio Tinto Iron Ore, and over 680 others.
Pump Industry Audience
Job Roles
JOB ROLE
JOB ROLE
Engineer (23%)
Reliability Engineer (19%)
Senior Manager/Head of (18%)
Project Manager (11%)
Technician/Operator (3%)
C-Suite/Director/Owner/General Manager (24%)
Engineer (23%)
Reliability Engineer (19%)
Senior Manager/Head of (18%)
Project Manager (11%)
Technician/Operator (3%)
Rotating Equipment Engineer (3%)
C-Suite/Director/Owner/General Manager (24%)
Rotating Equipment Engineer (3%) State
SECTOR
Water and Wastewater (20%)
Energy (17%) Pump manufacture and supply (14%) Mining (14%)
(7%)
(7%)
Services/Fire (4%)
& Beverage (3%)
Government (2%)
(2%)
PRINT MAGAZINE
MONTHLY OPPORTUNITIES FOR EXPOSURE FOR 12-MONTH PARTNERS people each month 40,890 Print circulation: 3,700
(10%)
“We often receive enquiries from previously unknown contacts as a direct result of our magazine advertisements and editorials. The subscribers to Pump Industry magazine appear to be made up largely from our targeted potential customer base.”
Peter Vila, Managing Director, SEEPEX Australia
SOCIAL AUDIENCE
Integrated Packages
Industry Leader
Growth & Visibility
Integrated packages take the best of all worlds, giving you a consistent campaign across print and digital, making use of display advertising and content as well as giving you access to our dedicated marketing help and social media channels.
Small Business
•
• Editorial opportunity in every
• MREC banner on website for the quarter
• One month of newsletter banners per quarter
• One newsletter editorial inclusion per quarter
• Additional content, such as press releases, included in the newsletter and website if provided
Annual Bonus
• One quarter of remarketing – use the combined power of Pump Industry and Google to create the impression your brand is everywhere. Your ads can follow our powerful display network of over 50,000 individuals across the web, reaching them on the sites and social pages they visit after Pump Industry. Price: $7,330 per quarter for four quarters, or $26,380 to pay upfront for one year
•
•
•
• Get the most out of your investment by adding lead generation to your Industry Leader Package. With this option, we’ll generate at least 20 leads for your business. Price: on application
Print Packages
Advertising Rates
Premium Page Rates
Technical Specs
• Preferred format is print-ready PDF.
• Full page ads should include 3mm bleed on all sides, which is trimmed after printing
• Use process colour (CMYK) only. We will convert spot colours to CMYK
• Avoid placing text within 15mm of edge
• Please submit articles in Microsoft Word format
• Images can be TIFF, EPS or JPG and must be at least 300 DPI
A preferred option for senior executives, Pump Industry in print allows you to position yourself as a thought leader and build your brand. Take advantage of the deep attention span that our readers give the print magazine to really get your message across.
Share your story
High-quality content is a powerful way to engage and educate your target market, and we’re proud to offer select partners the opportunity to work with us on exclusive content for Pump Industry Reserved for Integrated Industry Leader, Integrated Growth & Visibility and Annual Magazine Partners, our in-house journalists will work with you to create content that fits naturally into the magazine, while achieving your own marketing goals.
Custom Digital Options
Inclusions
• Web leaderboard banner on website for the quarter
• One month of newsletter banners per quarter
• One website editorial inclusion per month
• Remarketing campaign to our audience via the Google Display Network (estimated 20,000 impressions per quarter)
If you are looking for a trackable and measurable marketing solution, our digital options allow you to deliver your message directly and include full reporting on all opens, clicks and leads. These options are focused on maximum impressions.
Digital Growth & Visibility Package
Inclusions
• Web wide banner on website for the quarter
• One website editorial inclusion per quarter
• Remarketing campaign to our audience via the Google Display Network (estimated 10,000 impressions per quarter)
Inclusions
• Send to our highly engaged distribution list
• Custom EDMs can include whatever message you provide (subject to editorial approval)
• Provide your own html file, or get our help to create your EDM (price on application)
Price: $6,070 per quarter for four quarters, or $21,850 to pay upfront for one year
Price: $4,160 per quarter for four quarters, or $14,975 to pay upfront for one year
Price: $5,650
Tailored digital solutions
Pump Industry also offers a range of sophisticated digital marketing products such as lead generation and remarketing that allow you to further build on the solid platform our magazine, website and enewsletter offer. If you’re interested in taking your Pump Industry campaign to the next level, get in touch for a personalised consultation that will help achieve your marketing goals. Brand Awareness Educating the Market
Print Rates
Advertising Rates
Premium Page Rates
Technical Specs
• Preferred format is print-ready PDF.
• Full page ads should include 3mm bleed on all sides, which is trimmed after printing
• Use process colour (CMYK) only. We will convert spot colours to CMYK
• Avoid placing text within 15mm of edge
• Please submit articles in Microsoft Word format
• Images can be TIFF, EPS or JPG and must be at least 300 DPI
A preferred option for senior executives, Pump Industry in print allows you to position yourself as a thought leader and build your brand. Take advantage of the deep attention span that our readers give the print magazine to really get your message across.
Share your story
High-quality content is a powerful way to engage and educate your target market, and we’re proud to offer select partners the opportunity to work with us on exclusive content for Pump Industry Reserved for Integrated Industry Leader, Integrated Growth & Visibility and Annual Magazine Partners, our in-house journalists will work with you to create content that fits naturally into the magazine, while achieving your own marketing goals.
Pump Industry Features Schedule
Summer 2024-25
Major Feature Wastewater
Also Featuring State of the Industry survey Valves
Winter 2025
Major Feature Mining Also Featuring Irrigation
Event Distribution OzWater’25
WIOA Vic WIOA SA
Spring 2025
Major Feature Energy Efficiency
Also Featuring Smart Pumps Couplings
Event Distribution
WIOA Tamworth
WIOA NSW Waste Expo Booking Deadline
Booking Deadline
Email Newsletter Schedule
Pump Industry News and Tenders
• Weekly on Thursdays at 2pm
• Materials due 5pm the previous Friday
• Bookings due 5pm the Friday before that Web