MHD TECHNOLOGY
INTO THE BLUE YONDER
It’s a new yonder for JDA Software, who has now rebranded as Blue Yonder. Brittany Coles speaks with Antonio Boccalandro during his first trip to Australia as APAC President to discuss the importance of digital framework during supply chain disruption.
I
n Australian fashion, with a coffee in hand and floor to ceiling views of Melbourne CBD, Antonio Boccalandro sat down with MHD to share his professional insight in today’s unpredictable world. Antonio was appointed as APAC president for Blue Yonder, formerly known as JDA Software in February this year.
He calls Texas home and has been the Latin America president for the company since 2017. Antonio has more than 20 years of global supply chain experience, and he is determined for a new challenge following his successful management and service footprint across the USA, Mexico, Chile, and Brazil. The company is headquartered in the USA and for the past 35 years JDA Software has been heavily associated with supply chain solutions. To adapt with the
evolution of traceability, software and supply chain processes, it has repositioned itself as a leading supply chain management provider by re-branding as Blue Yonder. The company’s customers in Australia include some of the country’s largest grocers, third party logistics operators and manufacturers. It’s no secret that Antonio has big shoes to fill in his new role to grow the APAC region through customer, partner and associate engagement. Girish Rishi was appointed as the CEO of JDA Software four years ago. However, the rebranding of the company this year marked a significant change too. The recent changes have allowed strong supply chain solutions to be leveraged by analytics and machine learning. Antonio says formulating a new framework for the company has enabled Blue Yonder to establish itself as leading global digital fulfilment platform
RE-BRANDING INITIATIVE Florence Douyere, vice president and country manager for Blue Yonder Australia and New Zealand accompanied Antonio during his inaugural visit down under as APAC president. She says the company has completely pivoted in the last four years by leveraging the capabilities of the cloud, machine learning, artificial intelligence and digital transformation. “Our new name is a true representation of who we are today and who we want to be tomorrow,” Florence says. Antonio says the company questioned if it should continue to grow under the same name, but after internal and external considerations the company saw value in re-branding to reflect its 48 | MHD MAY 2020
