TRAILER BUILDING MATERIALS/COMPONENTS
Bright ideas for better outcomes BASED IN THE CENTRAL WESTERN NSW CITY OF PARKES, TRAILER BUILDER MIDLAND INDUSTRIES HAS BEEN USING LUCIDITY LIGHTING PRODUCTS FOR MORE THAN A DECADE. RELIABILITY, DURABILITY AND EASE OF INSTALLATION AND REPLACEMENT ARE KEY REASONS FOR THE ENDURING RELATIONSHIP. When you’re on a good thing stick to it. It
Larsens welcomed a Melbourne-based
system because no other manufacturer
might be a well-worn cliché but it certainly
investor with a background in trailer building
offered it and we soon started using it
sums up the thought processes behind
into the partnership to enable the company
to advertise what we believed to be an
Midland’s decision to solely rely on Lucidity
to expand its operations.
important point of difference between our
for the electrical fitout of its trailer builds.
As such, the company recently opened a new
products and those of our competitors.”
The company was established in 2007 and
facility at 8 Hoyle Court, Kyneton – about a
Martin goes on to explain that the P&P
quickly found its feet in the dog and tag
50-minute drive northwest of Melbourne.
system not only expedites wiring the trailer at
trailer realm, carving out a niche building
Further to this expansion, Midland has also
the manufacturing stage, but also saves time
specialty trailers for the transport of plant
shifted the location of its Parkes operations
for the owner if lights need to be replaced
and earthmoving machinery.
to a larger site at 3 Billy Mac Place.
down the track.
It subsequently evolved and diversified with
Asked about his initial experience with
“Each light has its own plug on the back
a broad product range that now includes
Lucidity products, Martin says the company
so if one needs to be replaced due to being
flat-tops, drop-decks, deck-wideners and
was recommended to him by a friend.
cracked or otherwise damaged, it only takes
extendables, along with highly complex
“Someone recommended we try Lucidity
a few minutes compared with about 20
Performance-Based Standards (PBS)
products due to their plug-and-play (P&P)
minutes for other hardwired lights,” Martin
combinations.
lighting system, which we did, and we fitted
explains. “The system also makes fault-
Martin Larsen co-founded Midland Industries
them to a trailer for the first time about 10.5
finding much easier.”
with his brother Ben and this arrangement
years ago,” Martin says.
He also mentions that the after-sales
continued until late last year when the
“We could see a real benefit in the P&P
support from the team at Lucidity has been
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Trailer Magazine FEBRUARY 22
