TYRES & WHEELS
How KS Easter’s maintain their shine to stay ahead of the rest SINCE THE EARLY 1990S KS EASTER HAS EXCLUSIVELY SPECIFIED ALCOA WHEELS ON ITS TRUCKS AND TRAILERS. KS Easter specify Alcoa Dura-Bright wheels on every piece of equipment they purchase due to the value they add to their business through less cleaning downtime and better fuel efficiency.
customers are given the standard of service we promise.” When KS Easter owner, Ken Easter Jnr, bought his first Kenworth back in 1981, Alcoa wheels were not a common commodity in a world where steel wheels were the go-to. The new aluminium wheels stood out to Ken as something special, and he put Alcoas on his tipper trailer too, which was an even more rare practice in the early 1980s Australian trucking world. Since the early 1990s KS Easter has 100 per cent specified Alcoa wheels on its trucks and trailers and switched to 100 per cent standard spec of Dura-Bright wheels when they arrived on the market. “Every single piece of equipment we purchase is on Alcoa Dura-Bright wheels,” Matthew says. “The patented technology offered by the Alcoa Dura-Bright surface treatment allows the wheels to stand strong against dirt and road grime, while keeping their
The KS Easter fleet runs across most of
depot where a team of in-house detailers
shine,” says Shannon Girard, Marketing
the Australian east coast, South Australia
take care of the washing of the trucks
Manager for Howmet Wheel Systems,
and Melbourne, and comprises about
inside and out – down to the wheels.
distributor of Alcoa Wheels products
120 prime movers and roughly 260
When asked how they keep their
in Australia. “While KS Easter is living
trailers, including curtainsided drop decks,
combinations so polished by a follower
out the Dura-Bright wheels slogan,
refrigerated units and B-triples.
on the KS Easter Facebook page said:
‘No More Polishing’, it is also reaping
KS Easter is self-regulated and has onsite
“There’s not much to polish when you
all of the premium benefits offered
brake roller testing, a shaker machine,
have Dura-Bright rims and protective
by Alcoa wheels, such as their light
as the authorities have, as well as its
coating on the tanks and bumpers. Not
weight for improved fuel efficiency, their
own hoists to maintain high levels of
that hard if you keep on top of it. And a
unmatched strength from our proprietary
equipment maintenance which sees
team of detailers to help”.
MagnaForce alloy, which is 17 per cent
the trucks over the shaker and brake
Some of the drivers take pride in keeping
stronger than any other alloy in the
testing machine at every service to test
their trucks clean themselves, while having
brake performance and efficiency, and
the choice to have the detailer crews take
industry, and of course their excellent heat dissipation resulting in extended
to diagnose steering and suspension
care of it if they wish.
tyre and brake life.”
components of the trucks. In addition,
“To be honest, Dura-Bright was a life
computer downloads and other
saver when they came on the market,”
compliance related measures ensures road safety compliance.
says Matthew Easter. “Polishing means
For cleaning the trucks and trailers, KS
means we can get our trucks back on
Easter has its own wash bay at its Brisbane
the road sooner and making sure our
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Trailer Magazine NOVEMBER 21
down time. Saving on that down time
Contact Howmet Wheel Systems Australia 18 Law Court Sunshine West VIC 3020 Tel: 1800 955 191 Web: alcoawheels.com.au
