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This was the way I was raised ... and this is the way I want to raise my kids. I wouldn’t trade it for anything
For as long as Troy can remember chuckwagon racing was his way of life and never doubted that some day he too would travel down the road from show to show with his own outfit and family by his side. It was a dream that he had at a young age and with out a doubt he would make it come true.
The name “Flad” is synonymous with chuckwagon racing. Troy is a second generation driver and son of the late great Herman Flad. Troy grew up on a family farming operation near the Alberta/Saskatchewan border outside the town of
Provost, Alberta. There along side his dad and brother they ran a 600 head of commercial cow operation long with a sizable grain operation.This is where you would find the flad boys for 8 months of the year but for the other 4 summer months they traveled down the road participating in a sport rich with heritage and tradition.
Eventually,Troy started his own family and has since moved to Warburg, Alberta where he and his wife Shannon and their 5 children carry the family tradition and way of life. “This was the way I was raised and this is the way I want to raise my kids. I wouldn’t trade it for anything!” Family plays such an important role for these drivers.Your best help and support system comes from those who love you the most. “These are the only people who feel the joy I do when I win and feel the same pain when I loose. They are the only individuals who have as much invested in the sport as I do. My success is their success!” It is no wonder that his three sons also have an interest in carrying on the family tradition and legendary Flad name. The oldest of three boys, Blaid, has his own outfit and wagon and competes on the Western Chuckwagon Association circuit. Gage, the middle son, is moving up the ranks in the Chuckwagon ritual and is entering into his first season of Outriding in 2017. “I am sure the other two boys when they are of age will be chomping at the bit to have their own outfits as well.” Troy takes great pride is showing the kids the “ropes” and teaching them animal husbandry and the very specific care of race horses. “Working with my family is a true blessing,What other profession would let you spend 24 hours a day during the summer with your kids while making the living doing something that you truly love.”
Troy Flad is one of the most personable drivers in professional chuckwagon racing today. A second generation chuckwagon driver from one of the famous families in chuckwagon racing, Troy will be entering his 21st consecutive season on the WPCA Pro Tour.
➢ 2017 Troy was invited to race and will be competing during the 2017 Calgary Stampede Rangeland Derby.
➢ 2015 saw Troy win a day money at Bonnyville, place twice in the top 5, 4 times in the top 10 and 6 times in the top 15 over all in finishes.
➢ 2015 saw Troy at the Colonial Days Fair in Lloydminster where he was 1st on day one and 2nd on days 2 and 3 of the show – winning the Grand Aggregate award. ➢ 2014 saw Troy post 4 top ten runs with a fifth place run and 10th overall finish at the Colonial Days Fair.
➢ In 2011, Troy was among the top four drivers on the WPCA Pro Tour in terms of number of day monies won. He earned his way to the 2012 Calgary Stampede.
➢ In 2007, he posted 13 top ten runs including 2 first place runs and 5 additional runs that cracked the top 5. He placed in the top ten overall at the Grand Prairie Stompede, the Badlands Dinosaur Derby in Drumheller, the Colonial Days Fair in Lloydminster, with a 4th place overall finish at Edmonton’s Chuckwagon Derby. He earned was to the Calgary Stampede in 2008 ➢ 2006 saw Troy win the DC Energy Services Clean Drive Award at the Red Deer Chuckwagon Championship.
➢ In 2004, he was presented the UFA Community Ambassador Award at the Rocky Mountain Turf Club Derby for his excellent promotional skills while carrying the ‘Pink Ladies’ tarp on his wagon.
➢ In 2003 Troy’s major award came when he received the WPCA Showmanship Award for barn appearance and professionalism for the year.
➢ In 2002 he qualified for his first career sudden death championship final heat at the Ponoka Stampede Championship. He placed 3rd.
WORLD PROFESSIONAL CHUCKWAGON RACING FACTS ➢ ➢ ➢ ➢
220,000 fans watch the races each year. 12,000+ fans are followers on Facebook. 4,000+ fans are followers on Twitter. Reach over 100,000 fans per week during the racing season.
Now that chuckwagon racing is in the world of social media, it’s hard to keep an accurate number of people enjoying our ‘Old West’ sport with a modern twist, but we are 1,000,000 plus and growing thanks to sponsors who make all this possible.
CALGARY STAMPEDE RANGELAND DERBY FACTS ➢ ➢ ➢ ➢ ➢
175,000 Live cheering fans 5 million TV viewers over 10 days 1.4+ million fans reached on Facebook. 2.7+ million impressions on Twitter. 1,503+ Instragram followers
CORPORATE MARKETING OPPORTUNITIES Each race venue boasts a visual audience of 5-8,000 fans nightly. In 2014, something new to the world of chuckwagon racing was the addition of Sirius Radio, channel XM 147. An average of 250,000 listeners across Canada and the USA tuned in nightly to cheer on their favorite teams. As a sponsor of ‘Team Flad’, we offer you the following promotional options:
➢ WAGON TARP – Have your logo on the tarp- viewed by 6,000 nightly
➢ WAGON BOX – Have your logo on the wagon box- viewed by 6,000 nightly
➢ RACING JACKETS – Have your logo on the sleeve of our racing Jackets
➢ SADDLE BLANKETS – Have your logo on the outriding horse’s saddle blankets
➢ RADIO ADS – You can build a radio ad promoting your company joining up with the Troy Flad Racing Team. Two - 30 second spots nightly. ➢ WEBSITE – A link on our website promoting your company.
➢ FACEBOOK & TWITTER – Social media is becoming one of the fastest growing ways to get information to masses today.
➢ VEHICLE WRAPS – We have two 1 ton dually pickups that can be wrapped with your company name and logo
➢ TRAILER WRAPS – We have a 41 foot white cargo trailer and a 45 foot 5th wheel that can be wrapped with your company name and logo We average 30,000 kilometers each year traveling down the highways. This would look amazing! And you know that every vehicle that you see with bright, attractive wraps gives a strong positive message to everyone driving by, and every driver notices it.
WHAT CAN WE DO FOR YOU?
In 2016, one of our long time sponsors, Ironwood Building Corp., gave us the opportunity to transport our horses in a start of the art hydraulic liner. This “transformer” can haul up to 20 horses in comfort and style. ➢ 53FT X 40FT
➢ Feed and water available while in transport
➢ LED lighting
➢ Two way cameras
➢ IF YOU CAN DREAM IT,,,, WE CAN DO IT!
THE TROY FLAD RACING TEAM IS AVAILABLE TO BRING THE LINER AND WAGON TO HELP PROMOTE YOUR BUSINESS AT ANY TYPE OF CORPORATE EVENTS.
TROY FLAD RACING FACTS
➢ 1,400 regular hits on the troyfladracing.ca website ➢ 1,700+ fans are followers on Facebook with a 300,000+ reach ➢ 260 fans are followers on Twitter with over 50,000 impressions
www.troyfladracing.ca