and iasm ors. s u h ent pons great r 2014 s ositive h t i ou is w eap tirs, it ions from has mad s, compe so t c e r t si e ir o u of D contrib or servic r exhibit that con d r a Bo Ou RE uct rous ORE the gene ash, prod erience. ent at O mmerce. e h t p c o f of I salute rough d ex nvironm ry and c RE ehal e n an th n O s: i e t On b ude that either xecutio pect an comrade ng pa e e t , rtici f two thi rest a p grati assistanc ur event me to ex n, safety d o inte ne o t an Your ence in o s have c mpetitio nves ls to do o industry ure that i n o r t c a ass uc diffe nd gues ealthy idua ns or ose a h ys yo nd indiv ur passio l Logo to can cho ea w tors fosters o d rr yo sa ita y Letter to the Sponsors es tw usinesse h share the Dig zation an d greate n i tentl l t i ugh whic e ou rgan ges b ty an ckag encoura e Events sure thro in our o mmuni a p s o t Thi s. This ignatur nd expo suppor n our c are i r t S and nd s n How Can I Invest in ORE even specific year rou tand you ng time o i t a s ves a uesti on a Year Round Basis? selec hoosing sts under ile spend ny q r objecti a r e c u OR ound gue with wh answ ts yo r s d to best sui e t h year busines that delig to do How Can I Invest in d be in a way l u o . rship . gion taff w ORE’s Signature Events? RE s ur sponso portfolio O , e o s p r i y sh ou or Of c g to tail sponsor r n i u l o l h wi s wit ORE Levels of Recognition align in, u aga o y k Than Signature Moments from 2015
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ORE Return on Investment
2015 Sponsorship Logo Recognition
Sponsorship Form
rsen e v I E ric en t Ivers Eric Presiden E R O
To Our Sponsors...
On behalf of the ORE Management Team, we could not be more proud of our exhibition diversification over the last year. Collectively, in tandem with the Board, evaluate operational efficiencies to establish best practices that ensure ORE is financially sustainable as well as a destination of choice for our clients, guests and community members. Having said that, when many organizations have struggled to maintain engagement from sponsors and partners, ORE has worked very hard to preserve, and in some cases grow, sponsorship contributions. Given the current economic pressures, we feel confident that reflects a solid endorsement for our annual programming portfolio. Change is what keeps our business exciting and certainly challenges us to think critically, strategically and innovatively. 2015 marked the first time in ORE’s history that we housed year round Standardbred Racing Horses and their respective trainers and owners. This meant that their overall footprint on our grounds was an impact to access, egress and facility utilization. As the Standardbreds remain with ORE, the buzz and activity is exhilarating seven days a week. ORE was also delighted to work in partnership with Range Road Productions, Pomeroy and Olds College on the first production of Oldstoberfest. We were all astounded with the attendance and look forward to future productions and the impact in our community. And finally, the Board and Management Team are confident the construction and opening of the Community Kitchen will be a game changer for ORE. The diversified revenue stream and enhanced guest experience will elevate our competitiveness to attract larger events and programs. This project also encourages community members and entrepreneurs to have access to a commercially approved kitchen to make their value-added product dreams a reality. A huge “Thank You” to Federated Co-op Ltd. for putting this dream into motion and assuring our community a quality gathering space accessible to all! Recognition of the contributions to ORE is so important. Our inaugural Partner Recognition Event took place on November 25th, 2015 where many of our sponsors, partners and community leaders gathered for ORE’s official “Thank You” and an opportunity for networking and fellowship. This was another opportunity to reinforce the importance of sponsorship and philanthropy in our rural communities. Your investment in our annual programs and Signature Events allows us to deliver on our core values including: • Youth: investing in the promise of tomorrow’s leaders • Agriculture: investing in the promise of quality food production and agri-commerce • Community: investing in the promise of economic growth and development Again, thank you! We look forward to speaking with you in the very near future! Regards,
Tracy Gardner ORE Events Manager
$2500 ~ ORE Year Round Sponsor Digital Logo/Video & Signage provide powerful, high quality delivery of visual messaging which enables consumers to absorb and understand brands, images and impressions. This sophisticated digital approach to sharing business logos and videos encourages timely and relevant updates without the cumbersome nature of static and outdated signage. .
Guest Demographic • According to ORE’s audited government reports, the following information generalizes the level of annual activity in all facilities o 700+ days of activity; 12,000 volunteer hours; 47,000 visitors • Primary participation is from rural and acreage families • Most events are advertised and free for the public to attend • Participation is local, regional, provincial, national and international • 55% of visitors travelling in excess of 100km
Signature Program Highlights • Livestock Industry Competition and Training Events o Spring Classic Steer & Heifer Show o Central Alberta Draft Horse Classic o Super Six Team Roping o Olds Fall Classic Beef Show • Personal Skill Development o Summer Synergy Youth Livestock Showcase • Featuring the Annual Provincial 4-H Beef Heifer Show, Annual Provincial 4-H Dairy Show, the Annual Provincial 4-H Sheep Show and Provincial 4-H Equine Extravaganza o Mountain View Special Riding: experience for all aged handicap riders (runs for 12 weeks) o Alberta BMX Learn to Ride • Community Celebrations o Summer Farmer’s Market o Rock 104.5 Classic Rock Concert o Santa Claus Parade of Lights o Country Wonderland Market o Santa Claus Run
OAS Co-Sponsor Level of Recognition plus:
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o Logo on Digital TV’s located in three signature buildings • Cow Palace, Caluori Pavilion, MegaDome o Complimentary Tickets/Signage at designated Signature Events o Priority for Businesses who have an existing partnership with ORE
ORE Signature Event Information Spring Fling Community Fundraiser • April 8th, 2016 • Collaboration with community stakeholders and service groups to raise funds for community projects Spring Classic Jackpot Steer & Heifer Show • April 17th, 2016 • One day steer & heifer jackpot that is one of the largest of the year • Package may also include: booth space during event, prize presentations, official photo opportunity Farmer’s Market • May to October, 2016; Every Thursday from 4:00 – 6:30pm Central Alberta Draft Horse Classic • July 2nd – 4th, 2016 • Featuring quality halter and hitch entries from Western Canada and US • Package may also include: prize presentations, celebrity team driving competition, exhibitor program advertising, official photo opportunity Summer Synergy • July 11th – 15th, 2016 • The largest youth Beef, Dairy, Equine & Sheep livestock and scholarship program in Canada • Package may also include: special event naming, promotional booth space during event, prize presentations, official photo opportunity, VIP invitations to Evening of Excellence Gala, exhibitor program advertising, double website exposure summersynergy.ca & oldsregionalexhibition.com Olds Fall Classic • September 30th – October 2nd, 2016 • Beef Cattle showcase which is one of the largest beef shows in Canada and partner in Alberta Supreme • Package may also include: booth space during event, exhibitor program advertising, industry hosted hospitality evenings Santa Run • November 19th, 2016 • Annual community event celebrating the holiday season for families of all ages • Package may also include: elevated media coverage Santa Claus Parade of Lights & Country Wonderland Market • November 26th, 2016 • Annual community event celebrating the Country Wonderland market (1030 visitors in 2015), Santa Claus Parade & Light Up events • Package may also include: direct community involvement and engagement with over 3500+ community families during this one day festive celebration
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ORE Levels of Recognition Presenting Sponsor - $10,000 + • Naming of Event Components • Recognition on ORE webpages (10,000 hits per month average) • Inclusion of Logo on select events hosted or conducted by ORE • First choice per industry affiliation for naming rights on ORE buildings, services or lead sponsorships of new or revised ORE programs • Year round logo recognition through onsite electronic media (ORE Sponsor Televisions) • VIP recognition at all events hosted by or conducted by ORE • Media coverage during sponsored events– radio, newspaper, social media • Complementary opportunity for attendance to attend sponsor recognition events • Complimentary event passes – number determined by sponsorship contribution for sponsor supported events • Hot links between ORE and Sponsor web pages • Signage at sponsor supported events – banners, sandwich boards, pop-ups following individual event support recognition guidelines • Recognition on ORE webpage promoting sponsored event • Sponsorship recognition in ORE Annual Report to the Community • Charity Tax receipt upon request
Title Sponsor - $5,000
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• Primary Level Event Recognition • Year round logo recognition through onsite electronic media (ORE Sponsor Televisions) • VIP recognition at all events hosted by or conducted by ORE • Media coverage during sponsored events– radio, newspaper, social media • Complementary opportunity for attendance to attend sponsor recognition events • Complimentary event passes – number determined by sponsorship contribution for sponsor supported events • Hot links between ORE and Sponsor web pages • Signage at sponsor supported events – banners, sandwich boards, pop-ups following individual event support recognition guidelines • Recognition on ORE webpage promoting sponsored event • Sponsorship recognition in ORE Annual Report to the Community • Charity Tax receipt upon request
Co-Sponsor - $2,500 • Year round logo recognition through onsite electronic media (ORE Sponsor Televisions) • Media coverage during sponsored events – radio, newspaper, social media • Complementary opportunity for attendance to attend sponsor recognition events • Complimentary event passes – number determined by sponsorship contribution for sponsor supported events • Signage at sponsor supported events – banners, sandwich boards, pop-ups following individual event support recognition guidelines • Recognition on ORE webpage promoting sponsored event • Inclusion in ORE sponsor recognition on ORE Sponsor Televisions • Sponsorship recognition in ORE Annual Report to the Community • Charity Tax receipt upon request
Supporting Sponsor - $1,000 • Year round logo recognition through onsite electronic media (ORE Sponsor Televisions) • Complimentary event passes – number determined by sponsorship contribution for sponsor supported events • Signage at sponsor supported events – banners, sandwich boards, pop-ups following individual event support recognition guidelines • Recognition on ORE webpage promoting sponsored event • Inclusion in ORE sponsor recognition on ORE Sponsor Televisions • Sponsorship recognition in ORE Annual Report to the Community • Charity Tax receipt upon request
Friend Sponsor - $500 • Recognition through onsite electronic media (ORE Sponsor Televisions) • Complimentary event passes – number determined by sponsorship contribution for sponsor supported events • Recognition at sponsor supported events – event programs or booklets • Charity Tax receipt upon request
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Signature Moments of 2015
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Why Invest in ORE • Your gain from this investment would be: - Dollars injected into annual programs which directly benefit youth & agriculture - Opportunity for potential employee recruitment - Direct interaction with rural demographic
• Why is this investment important to the development of rural programming? - Return on investment (ROI) is measured by direct investment in rural programming - Supporting existing rural training programs - Encouraging innovative project development for programming
• What benefits and opportunities exist for your organization? - Partnership with others in a dynamic program - Creation of legacy and signature awards - Investment recognition and signage throughout event - Networking with rural youth and their families
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2015 Sponsorship Logo Recognition
Ken Greenway
Spade Creek Percherons
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Sponsorship Form… Your Call to Action…
Company Information B Business Name: ____________________________________________________________________________ Contact Person: ____________________________________________________________________________ Mailing Address: ___________________________________________________________________________ Bus Phone: __________________________________ Cell Phone: ___________________________________ Email: ____________________________________________________________________________________ Website: __________________________________________________________________________________ Company Profile: ____________________________________________________________________________________________ ____________________________________________________________________________________________ ____________________________________________________________________________________________ Sponsorship Contribution: (please check all that may apply) 9 Year Round Sponsor: $2,500 Co-Sponsor 9 Signature Event Sponsor: $10,000 Presenting Sponsor $5,000 Title Sponsor $2,500 Co-Sponsor $1,000 Supporting Sponsor I $500 Friend Sponsor
9 Signature Event: Central Alberta Draft Horse Classic Summer Synergy Classic Rock Concert Olds Fall Classic Christmas Farmer·s Market
In the event that your organization sponsors more than one event, please clarify your contributions to each event:
P Payment Terms: (please check one)
Invoice Yes / No Credit Card ___________________________________ exp _______________ Cheque Please remit payment to: Olds B Agricultural Society T4H 1P5 Box 3751 Olds, AB T4H 1P5
Please provide:
High resolution color logo If Applicable o oAd copy for advertisements o Company banner/signage
Signature: _____________________________________ Date: _________________
Thank Tha you ffor y your sp spo sponsor sponsors sponsorshi sponsorship consideration! conside considera considerat considerati consideration cons consi c C T4H 1P5
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