Prime Insights "August 2020" by Prime Insights

EDITOR’S NOTE Prime Insights

he coronavirus pandemic has completely changed the dynamics of the economy. In a bid to rise above the crisis, several industries have reinvented themselves. New business challenges have necessitated innovative ways of doing business. As a result of this economic meltdown, even the behemoths or “power-players” from different industries have crumbled down. This has given smaller businesses the opportunity to take utmost advantage of the power redisposition and prove their mettle. One of the emerging stars in the game is Euro Exim Bank, an innovative global financial institution which provides a range of cutting-edge banking/financial solutions. Holding a “Class A” international banking license from Financial Services Regulatory Authority (FSRA) of St. Lucia, the company has its head office in St. Lucia, West Indies and its representative office in London, UK. Euro Exim Bank is one of the first regulated banks to implement new payments technology through participation with Ripple Net. Owing to such developments, it has emerged as a game-changer within the global financial scene. On the digital marketing front, Moblog Media, and Incognito Worldwide were the prominent players. These companies have managed to adapt and thrive in the uncertain market conditions that prevail during the pandemic. Their success can be attributed to the ingenuity of their astute CEO’s and Team members, who have mastered the art of transmuting adversity into opportunity. In the IT, Analytics, and Biotech domains, companies like Dyna Biotech and Ethna Attributes displayed great inventiveness and thoughtful leadership. The rich experience accumulated by their founders helped them in making wise business decisions during the crisis. Looking at the growth of the aforementioned companies, we come to understand some of the virtues which are required to make a business crisis-proof. It all boils down to the three P’s: Persistence, Perseverance, and Practicality. You have to have the persistence that’s needed to endure challenges, the perseverance to overcome them, and the practicality to adjust your plans according to the temporal demands of the market. By adhering to these golden virtues, we grab hold of the “magic recipe” that ensures lasting success. On a final note, I would like to thank all team members of Prime Insights Magazine for their dedication and cooperativeness during these difficult times. We wouldn’t have been able to survive the crisis without you all! Wishing all the Entrepreneurs a Successful and Prosperous 2020,

Yash Aanand

Editorial Associate

CREDIT NOTE Editor In Chief: -

Ankur Mishra

Editorial Coordinator:Art Director:-

Siddhant Pengoriya,Khushi Rawat, Yash Anand , Shweta Singh , Kaustav Sarkar

Aryan Jha

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Bhavana N Sivadas, Deepanshu Bisariya

Head Of Distribution & Production:-

Shivani Lath, Kaashvi Jain, Tarush Rajawat

Web Development & Maintenance :-

Apoorva Jain

Advertising & Promotion: -

Rohan Batra, Pakhi Vats, Gaurav Singh, Suhani Joshi, Sakshi Jain

Sr. Business Development Manager:- Arindam Sarma , Yashwinee Singh Business Development Manager: - Priyanka, Mehul Garg Data Analysis: -

Aditya Tomar,Athul Vijay K,Shaurya Agarwal

Email: yashwinee@primeinsights.in Prime Insights is Published by Prime Insights Media. Reproduction or Use of this publication in any manner without any permission of the publisher is prohibited. The team of Prime Insights Media has made every effort to ensure the assurance of the content. The publisher assumes no responsibility of any part of the content of any advertisement in this publication, including any errors and omissions there in. all rights are reserved by prime insights media.

CONTENT C O V E R S T O R Y 10

Mr. Graham Bright

Head of Compliance and Operations at Euro Exim Bank

Euro Exim Bank: A Rising Star In The Global Financial Scene

Dyna Biotech: Dr. Vinodkumar Patil’s Dream To Revolutionize India’s Biotechnology Sector Dr. Vinodkumar Patil Director & Founder at Dyna Biotech

MOBLOG MEDIA: A Visionary Digtal Marketing Endeavour Of Mr. Dharmendra Singh

Mr. Dharmendra Singh Founder of MOBLOG MEDIA

10 Successful Women in STEM & Tech Share How They Are Balancing Life and Work During Covid-19

Ethna Attributes: Empowering Data-Driven Decisions In Indian Companies Mr. Srinivasan M.

Founder and CEO of Ethna Attributes,

QCC Management Solution: Mr. Vora’s AspirationTo Transform India’s Manufacturing Industry Consulting Space Mr. Jigar Vora

CEO of QCC Managment Solution

Agarwal Estates: Bringing Back Transparency & Trust To India’s Real Estate Market

Mr. Manoj Agarwal

Managing Director of Agarwal Estates 7

Incognito Worldwide: Sparking AWave Of Transformation In ndia’s Digital Marketing Space Mr. Bruce T Dugan CEO at Incognito Worldwide

5 Reasons How Professional Experience Can Help You Become A Better Entrepreneur 50 Providing Best Inpatient (DRG) Medical

Coders for USA and Saudi Medical Coding Market

Dr. Santosh Guptha, CEO, Medesun Healthcare Solutions

lessburn: Mr. Ramesh’s Initiative To Help Companies “Burn Less” Operational Capital Mr. Ramesh Srinivasan Founder & CEO of lessburn

Imperative Role of Technology to Assist Non-Profit Organisations to Support Rural India in Pandemic 58

50 Best Innovative Startups You Need to Watch Out for in 2020 60 8

Graham Bright Head of Compliance and Operations at Euro Exim Bank

EURO EXIM BANK Facilitating Global Trade

A Rising Star In The Global Financial Scene

financial institution plays a significant role in handling the monetary and financial affairs of any business model, organization, corporate institute, etc. To run efficiently, an economy requires consistent monitoring of transactions and regulation of monetary policies, this is where financial institutions come into play.

Director Mr. Kaushik Amritlal Punjani

Euro Exim Bank: A Rising Star In The Global Financial Scene

uro Exim Bank Ltd. is one of the fastest growing international financial institutions. Established in 2015, Euro Axim Bank is headquartered in St. Lucia, West Indies. The institution also has a Representative Office in London, along with a network of highly qualified agents, affiliates, and partners designated in key locations who serve the import and export businesses across the globe. These partners play a pivotal role in facilitating the trade finance of the company. EEB also deals exclusively with registered corporates and

clients based in active markets like UAE, Malaysia, Indonesia, Vietnam, Thailand, China, Africa and India. The company imports goods like non-perishable sourced frozen food, garments, sewing machines, plastic piping, ceramics, plumbing accessories, pulses, raw metals, automobiles, etc, from these markets. At present, the bank is focusing on expanding its network by establishing offices in Singapore, Dubai and Chennai. The idea behind establishing offices in these places is to take maximum advantage of the rise in trade affairs be-

sanctions, a need for experienced staff with the appropriate skill set, etc, were a few out of the many initial Another major adversity was understanding the complex nature of the trade ecosystem and its players, processes, expectations and timings. However, after persistent hard work, constant updating through training, understanding local culture, and awareness of threats from cyber and fraudulent entities, the company has established itself as one the top financial trade institutions.

tween the Middle East and Far East. By doing so, the company will also be able to build sales and provide vital services in Africa and the Indian subcontinent.

Euro Exim Bank’s Multifaceted Team

The company has diverse team of trade experts who have decades of experience in cross-border trade, financial messaging, systems, etc. With the help of these experts and innovative technology, the company is able to generate first drafts, complete complex KYC processes, and send instructions with tight deadlines at a rapid pace. Euro Exim’s international team of experts have immense knowledge and experience in Trade Finance and SWIFT messaging for transmission of complex instruments, all thanks to their extensive network of contacts and counterparties spread out in emerging markets of the Middle East, South America, Africa and Asia.

How A Small Financial Institution Carved A Niche In The Global Market

Euro Exim Bank was originally a small payment institution which encountered a highly competitive environment with lean operating margins and inadequate volumes in the market. However, the bank observed a gap in the market facilitating global trade. Many major banks were withdrawing from the market in international trade. Grabbing this opportunity, the company applied for a Class ‘A’ license in St. Lucia, under the authority and supervision of the FSRA (Financial Services Regulatory Authority). This qualified them to supply a range of banking services, with their speciality being in trade finance and the ability to expand into other areas. Owing to this development, the company is now entitled to provide Letters of Credit, Standby Letters of Credit, along with Performance Bonds and Bank Guarantees, from their headquarters in St. Lucia. In addition to that, the bank is also planning to expand their platforms based on foreign exchange service, introduction of tradeable digital assets, merchant accounts and pre-paid cards.

EEB’s Cutting-Edge Banking Solutions

Euro Exim Bank offers varied banking services including guarantees for bids and big budget tenders to contractors. The company is certified to issue Bid Bonds, Retention Guarantees, Tender Guarantees. as well as Performance Bonds. The bank is one of the first regulated banks to have implemented the latest payment technology, thanks to their collaboration with RippleNet and xCurrent. Through xCurrent, the bank track real-time payments accurately and effectively, without the hassle of multiple routing. Their On-Demand Liquidity (ODL) services help clients gain unlimited, low-cost access to liquidity with the help of the XRP digital asset. The XRP digital asset provides guaranteed exchange rates and immutability with frictionless transfer and settlement. The bank is also facilitating Online Bank Accounts with 24x7 availability, and an option to operate corporate or personal savings account from anywhere in the world, safely. In addition to this, EEB has also started Merchant Bank Accounts for buyers and sellers who operate from

Overcoming Challenges As An Emerging Financial Institution

As an emerging financial institution, Euro Exim Bank had to overcome many hurdles. The necessity for less paper, handling diverse and complex records pertaining sanctions and the variety of goods, the increasing burden of AML (Anti-money Laundering), PEP checking, KYC

across the globe. These Merchant Bank accounts would allow them to accept online payments, use any type of card for their transactions with low rates to ensure safe and secure transactions.

EEB’s Relentless Focus On Customer Satisfaction

Currently, emerging nations are producing goods in countries where it was not previously deemed possible to do so economically, or even considered to be a trusted , viable source of goods. With trade wars and sanctions in established economies, new sources of raw materials are becoming more accepted as supply chains change with new customers and global players. EEB believes that customers are the lifeblood of any company, and hence should be treated as such. The company has always aimed at working closely with their clients, to better understand them and fulfil their expectations. Through consistent marketing efforts such as providing competitive rates, attentive services, and efficient management, the company has built a strong bond with its clients and customers. It is this customer driven attitude that attracts clients over and over again. EEB is built on years of market

experience, personal relationships, leadership, country expertise, and trust. The company is also currently an active member on virtual conferences, major industry events, and gatherings across the globe, which helps them give their clients the latest and the most accurate information. Their speed of response, cost-effective instruments, service delivery, strong executive support, product innovation, geographic reach and accurate information sharing has helped them acquire numerous laurels and citations.

How EEB Evaluates Customers’ Trust In Their Brand

Although EEB hasn’t yet applied any particular analytics to evaluate their customers’ trust, they believe that the true measure of it is reflected in the volume of their repeat business, on-boarding of new clients, and the range of goods and countries that their instruments cover. With such elements increasing year-by-year, they feel assured that they’re putting their experience into practice and also communicating their Unique Selling Points (USP) effectively. Over the past two years, EEB’s marketing efforts, speaking arrangements and published articles have become synonymous with heightened brand awareness. Owing to these efforts, the brand has garnered widespread recognition and trust from clients and prospective customers worldwide.

How EEB’s Marketing Team Harnesses Various Platforms

Euro Exim Bank has become well-versed in graphics, web-design, article construction and dissemination of key information, all thanks to the consistent efforts of their strong marketing team. Here’s a detailed breakdown of their initiatives:

International Publications With Thought Leadership Articles: EEB’s

team aims to ignite an inspirational spark within readers. Having years of experience in financial markets, they’ve contributed to major financial publications on topics such as Impacts of Free Trade Agreements, the opportunities in Africa as alternative markets, Emerging market liquidity, Resolving the stifling of international through sanctions, and Inno-

vative payment solutions for emerging economies. Such thought-leadership articles help EEB gain more exposure through values-based marketing. Conference panels: EEB has a professional team of speakers who are often sought as thought leaders. As their opinion is held in high regard, they’ve discussed key topics at SIBOS, GTR, TXF, Caribbean Association of Banks, Ripple and other key financial conferences over the years.

be the pre-eminent trade finance issuers universally. It has already started recruitment in India, and shall soon continue the process in other key locations. With the continued growth in international trade, even with the Covid-19 pandemic, new opportunities are arising each day for EEB’s target market, and it is positioning itself to take advantage of new markets and areas where major banks are retracting their services.

Video and digital output: In a quest to provide information to companies looking to import for the first time, EEB’s team has created information-sharing campaigns across different platforms and mediums. This includes its website content, knowledge-sharing videos, and more recently Leadership podcasts breaking down the complexity of the trade sector, and providing information to such companies. Such knowledge-rich content is especially helpful for such companies where local barriers make it traditionally difficult to compete.

EEB’s Outlook On Success And Entrepreneurship

Like any pioneering company, EEB has taken small steps and always been pragmatic, agile, and responsive in approach. Currently, with many businesses affected by Covid-19 and other pressures to survive, it is fanatical regarding cashflow. According to EEB, an entrepreneur is not just a person who sets up a business or businesses and takes on financial risks in the hope of profit, but someone who has a greater vision in mind. Along its journey, EEB has navigated through several creative ideas, staff growth, product innovation, market opportunities, etc. Standing firm to its altruistic virtues, Team EEB has also strived to serve the world as responsible citizens with strong corporate and social responsibility.

What Lies in Store For The Next Year?

To take advantage of the massive opportunities in India and Asia, Euro Exim Bank has expanded its offices and build a powerful sales team to fuel its operations. This move complements the issuance and relay services for trade instruments. It’s also strategically timed as many major banks re-structure and de-commit to the region. Apart from the aforementioned plans, EEB has also expanded its RippleNet xCurrent payments and ODL liquidity connectivity, and introduced Merchant Account services, enabling rapid settlement of business transactions globally.

A Message To The Readers Of Prime Insights Magazine

Taking great pride in being recognised as one of the “Companies of the Year 2020” by Prime Insights, EEB is confident that it’ll be retaining its position for many years to come and shall be working with us in the future. The financial institution considers its regional experience, innovative trade platform, account services, international expansion and trade digitalization with blockchain & AI capabilities as key to positioning itself as a leading trade finance facilitator. Here are some golden nuggets from EEB to all young, ambitious entrepreneurs who seek lasting success: “Building a business takes years, and relies on solid foundations. In the current uncertain economic climate, firms must be realistic in profit and investment outlook, exercise pragmatic management, hire professionals, release the unproductive, listen and learn constantly from peers and competition, understand value and contribution, not just expenditure, and ultimately work out what customers want and keep delivering it.”

The Brand’s Vision For The Future

From its humble beginnings with few trades of limited value to being a major player in international markets, Euro Exim Bank’s journey has been one of growth, evolution, and expansion. Owing to its increasing volumes, servicing more clients from many more countries, and linked with its ability to offer accounts, RippleNet real-time settlement driven by blockchain technology, EEB’s value proposition is growing annually. The brand is renowned for providing invaluable information, thought leadership content, valued analysis, and access to experienced professionals. Being an internationally recognised name, it retains its leading position in conferences, publications and video output sources as well. In the coming years, EEB’s strategy is to build the largest most professional sales team in trade of any institution and

Dyna Biotech: Dr. Vinodkumar Patil’s Dream To Revolutionize India’s Biotechnology Sector

Dr. Vinodkumar Patil

Director & Founder at Dyna Biotech

Dyna Biotech’s Top-Notch Manufacturing Facility

he need for Biotech equipment manufacturing is increasing rapidly in our country. While many manufacturers only care for investments and increasing their brand popularity in the healthcare industry, few are driven by concerns such as the increasing demand for automation and zero human interference in the manufacturing of vaccines and other biopharma products. Dyna Biotech is one such biotech equipment manufacturing companies that offers predictive as well as personalized equipment such as Mixing Tanks, Filter Press Systems, Inactivation Systems, Formulation Systems, Buffer Vessels, Hollow Fibre Filtration Systems, Pilot scale, Large scale fermenters and Bioreactors. Established in 2013, Dyna Biotech is a vision of Dr. Vinodkumar Patil. His sole motive behind starting the company was to bring about an exemplary shift in the Biotechnology and Biopharma sectors of India.

With over 7 years of experience in manufacturing Biotechnology and Biopharma equipment, Dyna Biotech has established itself as one of the leading Biotech Equipment manufacturing companies in India. The company specializes in designing, production, integration, commissioning, validation and automation of peripheral systems, bioreactors, and fermenters. Dyna also offers predesigned and customized systems, as per the client’s requirements and needs. All the equipment such as Process Vessels, Cleaning and Sterilization Systems, Filter Housings, Fermenters, Bioreactors, etc., are ISO certified and governed by TUV-NORD, ASME, and 21 CFR Automation guidelines. The company follows the highest precautionary protocols and recognizes the responsibility that comes with manufacturing biotech equipment. 18

Technology Driven By Empathy: Dyna Biotech’s Customer-Centric Motto

that handles automation. The engineers of the team have an in-depth knowledge and immense experience of developing and operating systems remotely. They are responsible for the automation and testing of equipment efficiency. The team also consists of experts in Operation, Designing PLC, HMI, DCS, SCADA, Telecommunications, Panel Layout and Maintenance, etc. To enhance service efficiency, the company has a separate, autonomous team which operates from the company’s service headquarters in Hyderabad. This team handles the financial, environmental, geographical, and manufacturing constraints of the clients. With more than 40 personnel from the Automation, Electrical, Instrumentation & Other Engineering faculty, the team is responsible for providing assurance and guidance to clients 24 x 7. They ensure that the clients receive quick responses and the availability of contingency mapping & resources at all times. The team is accountable to the central service department located at Dyna Biotech, Pune. A collective effort of all these teams helps in the smooth functioning of the company’s operations.

Dyna Biotech swears by its tagline “Technology for the Clients” and aims to stay as true to it as possible. The company works towards offering a personalized experience to each of its clients, providing top-notch equipment at an affordable cost. The company understands the importance of affordability; the more affordable the equipment, the greater is the availability of healthcare facilities to all.

The Ingenious Minds Behind Dyna Biotech

Dyna Biotech is led by Dr. Vinodkumar Patil, the founder and president of Dyna Biotech, along with a team of multi-tasking efficient professionals in the fields of mechanical, automation and instrumentation engineering & sectors like bio pharmaceutics and Microbiology. Dr. Vinodkumar Patil is a microbiologist by qualification and has immense knowledge and experience in the fields of Engineering and Biotechnology. He began his career in the industry in 1993, after completing his Master’s degree in Microbiology from the renowned Govt. Institute of Science in Aurangabad, India. He has worked for reputable firms like Lupin, Shantha Biotech (Sanofi Group Company), Braun Biotech (Germany) and Serum Institute. His expertise lies in steroid biotransformation, vaccine development, validation and optimization, cell culture, and antibiotics production. Dr. Vinodkumar also has experience in working under the regulatory guidelines of WHO, FDA, cGMP, EMEA, etc. He has a record setting up numerous fermentation and cell culture plants, with over 27 years of experience in clean room design, manufacturing, setting up processes for cell culture and microbial products, equipment design, and validation. He has also won several awards like the “Global Asian of the Year Award” by Asia One Magazine in Feb 2020 and the “Adarsha Udyojag” award by Prakruti Care foundation.

The Company’s Vision For The Future

Dyna Biotech has loyal clientele base across the globe, in countries like Germany, United States, Thailand, South Korea, Bangladesh, Taiwan, and Turkey. The company’s plan for the future is to expand its network in the international market. For this sole purpose, the company has established an international sales and service office in Bangkok, Thailand, which is led by a team of 8 highly qualified members. Dyna Biotech firmly believes in generating more foreign currency for the development of the nation, which can be achieved by serving the international market. For this reason, the company is relentlessly committed towards the growth and development of the international as well as national society.

Dyna Biotech’s List of Awards and Recognitions

How Dr.Vinodkumar Aims To Reform India’s Biotech Sector

Cumulatively, Dr. Vinodkumar Patil and Dyna Biotech have won 15 + awards in the past 5 years itself. Here’s a list of some of the awards it has won so far: National Awards: Recognition for contribution to society by Rotary Club, Pune (2015). Appreciation Reward for Efforts in Advances in Physical, Chemical & Biosciences by Annasaheb Magar College, Pune (2016). Young entrepreneur Award for Dr Vinodkumar Patil (IndustryAcademic) by ODSER Charitable Trust (2018). Appreciation for social, scientific welfare & contribution towards the society by Govt. of Maharashtra (2019). International Awards: Awarded, Doctorate of philosophy (Science & Biotechnology) by Open International University, Kazakhstan (2017). Business Excellence Award For Dyna Biotech by WHD, London, UK (2019). Global Asian of the Year Award - Dr Vinodkumar Patil for 2019-20 & Greatest Brand for Year 2019 – 20 by Asia One Magazine, Thailand.

Dr. Vinodkumar is a multitasker, having experience in the both fields - microbiology and engineering. Owing to this diverse work experience, he’s well-versed in biotechnology as well. He was extremely ambitious about setting up his own manufacturing company. After serving top-notch biotech and pharmaceutical organisations across the globe for more than two decades, he was inspired to establish Dyna Biotech. Dr. Vinodkumar’s mission was to pave the way for young aspirants and generate employment opportunities for the same. He intends to revolutionize India’s Biotechnology sector and provide it global recognition.

The Driving Force Behind Dyna Biotech

Dyna Biotech’s team has more than 300 employees which includes around 90+ multi-disciplinary engineers and nearly 50+ support staff from Accounts & Finance, Logistics, CSR & Public Relations Team, and HR Administration. The company’s workforce consists of highly talented and knowledgeable employees from renowned institutes. The company has an in-house development team of experts 19

MOBLOG MEDIA: A Visionary Digtal Marketing Endeavour Of Mr. Dharmendra Singh

s the digital marketing industry in India booms, a few brands have managed to carve a niche for themselves in the industry. These “power-players” stand out in the game because of their top-notch service quality, a proven customer satisfaction record, and their variety of features. One such agency is MOBLOG MEDIA, which is a subsidiary of Shaurya Enterprises Solutions. Established in 2016, the company has claimed its spot among one of the most renowned digital marketing firms in the country. Based in the city of Pune, MOBLOG MEDIA gives utmost priority to providing its clients with balance in their digital marketing. In the past 3 years, it has helped dozens of businesses create a strong brand presence and achieve their unique goals. Its range of services include Facebook Marketing, LinkedIn Marketing, YouTube Marketing, Search Engine Marketing, White Hat Search Engine Optimization, Content Marketing, Brand Creation, etc.

MOBLOG MEDIA: The Brainchild Of Dharmendra Singh

Founded by Dharmendra Singh in 2016, MOBLOG MEDIA helps companies interact with their audience at a human level to accomplish business goals through engaging content. Mr. Singh got the urge to start MOBLOG MEDIA while he was doing a sales job in B2B Marketplace. He realized that offering the same solutions to every business is not a good strategy. It doesn’t provide the flexibility that’s needed for achieving different goals that are unique to each brand. After gaining experience and diagnosing more core problems that were present in the industry, Mr. Singh established MOBLOG MEDIA to help businesses achieve their unique marketing goals. At present, MOBLOG MEDIA is catering to clients from Pune, India, and Sydney, Australia, and has more than 100 + satisfied clients onboard.

MOBLOG MEDIA’s Comprehensive Approach Towards Digital Marketing

MOBLOG MEDIA is founded on the belief that quality content establishes trust, creates authenticity, and provides readers with true value. It believes that the way to create

Dharmendra Singh Founder of MOBLOG MEDIA

this content is through working with experts and extracting their knowledge. MOBLOG MEDIA believes in adopting a comprehensive, methodical approach towards digital marketing. When consulting with clients, it helps them identify the various gaps and opportunities in their approach, and accordingly generates a comprehensive report that includes a project plan with a timeline of cost analysis. Its individualised plans are made up of quality services that help clients attain their goals in a quick, hassle-free manner. MOBLOG MEDIA’s process is designed to empower a brand and outfit its business with the marketing tools that are needed to succeed. It provides them a systematic plan to support their growth, limit their turnover, and put them on the right track for attaining success and profit. MOBLOG MEDIA has a team of passionate marketing experts 22

who have years of experience in the field. They adopt a comprehensive, analytical approach towards digital marketing. Being hell-bent on delivering customer satisfaction, MOBLOG MEDIA adheres to the motto “Your Success Is Our Success”.

They fail to understand the importance of Facebook marketing in growing their business. The second problem faced by the brand is clients’ trust issues. Mr. Singh believes that unless an Indian brand is established, nobody believes in the quality of their products/services, no matter how good they actually are. After facing such challenges for almost 6 months, MOBLOG MEDIA has started offering Free Facebook Marketing for one week to overcome customers’ inhibitions. Ever since the launch of this offer, the company has seen a significant increase in business.

How MOBLOG MEDIA Is Different From Other Digital Marketing Agencies

After years of experience in the industry, Mr. Singh realized that many companies in the market wanted to hire digital marketing agencies, however, they refrained from doing so because of low budget and trust issues. To serve such companies, MOBLOG MEDIA has come up with monthly, quarterly, half yearly, and yearly digital marketing solutions. For MOBLOG MEDIA, the successful business ingredients are Knowledge, Technologies, Market Trends, Customization, ROI, Transparency, and Trust. It firmly stands by these golden virtues.

How MOBLOG MEDIA Harnesses Technology To Expand Its Clientele

MOBLOG MEDIA is constantly striving to adapt to the latest technological trends and patterns. To keep up with the rapidly growing technological demands, the company deploys a range of cutting-edge tools. It has developed an in-house tool to manage its operations and deadlines, while also overlooking its customer relations through monthly reports. It works as an analytical tool which the company regularly updates. The company also ensures that all staff members are up to date with all the technological advances. Furthermore, it ensures that its team keeps up with new tech vocabulary and Internet Jargon. It helps them in using relevant terms and effectively communicating with people, both inside and outside the company.

The Work Culture At MOBLOG MEDIA

MOBLOG MEDIA’s main focus is to maintain high work life balance among the employees. For this reason, it only has 5 working days in the week. The work culture in MOBLOG MEDIA places great emphasis on strong leadership. To ensure the company’s continual growth, it encourages both existing and upcoming leaders to take responsibility and inculcate the qualities needed for powerful leadership. Existing leaders can put their subordinates in positions to succeed and the best-performing employees are put on the fast track for leadership positions of their own. Owing to its ingenious corporate structure, it has been able to foster a strong culture of leadership. To ensure that the employees get sufficient time to unwind and refresh themselves, it also takes them for recreational activities on a quarterly basis each year.

The Industries Served By MOBLOG MEDIA

Currently, MOBLOG MEDIA has 100+ clients across multiple different industries. Its clientele includes Startups, SMEs, Schools, Individual Innovators, Spa & Wellness Centres, Builders, Real Estate Agents, Ecommerce Websites, Export Oriented Companies, Finance Management, Manufacturers, Travel management agencies, etc.

How MOBLOG MEDIA Ensures Stringent Quality Standards

MOBLOG MEDIA’s Vision For The Future

Being an evolving and growing company, MOBLOG MEDIA has ambitious plans for its expansion with its successful business model. It plans to expand its reach in all semi-urban cities of India and get more international clients. By delivering state-of-the-art services, MOBLOG MEDIA aspires to become the most trustworthy organization for its existing/ future clients and employees. As new grounds mean new opportunities to the company, it seeks to extract the maximum out of each domain by expanding its customer base across multiple different industries. MOBLOG MEDIA is also the pioneer in providing an all-encompassing solution to academia with respect to research and innovation through its E-Suite package. This package has greatly increased the company’s revenue and it foresees progressive growth through this offering in the future as well.

MOBLOG MEDIA adopts rigorous measures to ensure that there’s no compromise with the quality standards. They do this by ensuring that the company and departmental objectives are aligned. The coordinated efforts help in churning out maximum results. To further prevent the comprising of service standards, the company’s team checks its annual, quarterly, and monthly objectives during the Management Review meeting.

Overcoming Digital Marketing Challenges in 2020

According to Mr. Singh, the very first problem they encounter with Indian clients is the negligence of Facebook Marketing. Many clients feel that Facebook is just used for “time pass”. 23

10 Successful Women in STEM & Tech Share How They Are Balancing Life and Work During Covid-19

he global pandemic has thrown numerous challenges our way, changing nearly every aspect of our lives. One of such challenges is balancing work from home and family time. We recently interviewed 10 women working in STEM on how they are balancing this new work-life equation:

Heena Purohit, IBM Watson One of the major challenges for Heena Purohit from IBM Watson was focusing on the health and safety of her loved ones, living continents away from her. She says, “While I’ve been closely tracking the pandemic outbreak in my city and taking necessary precautions, my parents started off taking the situation very lightly. My biggest challenge was making them adjust their attitudes toward the situation.” Heena has been gradually getting accustomed to managing this new work-life equation. She says, “On the personal front, I’ve allocated a target start and end time for work and dress up and prepare for work the way I would if I were going to the office. This helps shift my mind to ‘work mode’. I also try to make time for the activities important to me, such as working out, reading, listening to music, etc.”

Priya Bajoria, Publicis Sapient

For Priya Bajoria, one the main family-related challenges have been taking the appropriate precautionary measures for her in-laws, as they already have pre-existing medical conditions. “My in-laws, who are seniors with pre-existing medical conditions, are at home with us. We have to be extra careful to avoid leaving the house at all, even for groceries. It has been incredibly challenging to secure a delivery window for groceries ordered online.” On the work forefront, she has been collaborating with her teams through video calling apps. She says, “We have increased the usage of collaboration and meeting tools like Microsoft Teams and are encouraging each other to join on video vs. just on the phone. The Publicis Groupe and Publicis Sapient leadership have also been incredibly proactive and transparent in their communications.”

Cindra McCoy, Guide Dots

Cindra McCoy believes that during these trying times, focusing on her company, Guide Dots, has been very beneficial for her mental wellbeing. She says, “I have found Guide Dots to be a source of focus for me. When I am feeling anxious about my own family-related challenges, I redirect that energy into things I can control.”

Andrea Williams, The CXApp

Andrea Williams from The CXApp believes that these times are proving to be difficult for everyone, regardless of their gender. Apart from trying to focus on taking care of her family’s needs, she adds,” I’m starting to become more active now that I’ve made it to a point in my career, I am proud of and feel like I can help others.”

Morgan Bachemin, Online Optimism

To Morgan Bachemin, the mental burden brought by this situation has been the biggest challenge. “You need an area that is dedicated to your work in order to keep some minutiae of sanity.” Stating how important it is to have a supportive set of people in your personal and professional life, she adds, “The group of people in my professional and personal life who give me advice, tough love, a good laugh — I’m not afraid to lean on them and be vulnerable.”

Christy Laurence, Plann

Christy Laurence of Plann says that having the right kind of perspective is crucial to get through these tough times. “I believe is the right perspective to get the team through this hurdle.”

Kelly Mayes, Roblox-

Kelly Mayes from Roblox believes that being a woman with children in STEM is a challenge on a whole new level. Being a mother to 3-year-old and 5-year-old, she has little time for herself as her kids require constant care and attention. However, she chooses to be optimistic and adds, “On the bright side, I know I’m not alone in feeling this way — we have very open conversations about our employees’ mental well-being in our all-hands meetings where our senior executives share similar worries and challenges, and we discuss resources available to employees if they need help.”

Jennifer Stancil, Hello Studios

On managing her new work-life related challenges, Jennifer from Hello Studios says, “I find it easy to write curriculum and have been sharing free, quality resources on my social platforms. So, I wrote a curriculum for my daughter but soon found out how my daughter’s learning style isn’t always a great complement to my open-ended, project-based approaches. With a teen in the second half of her 7th-grade year, life is a negotiation.”

Dr. Sharon Jones, Dottie Rose Foundation

Dr. Sharon Jones from Dottie Rose Foundation says that the biggest challenge faced by her is trying to find her “rhythm” amidst the transition from the physical world to the online world. She says, “To address the new challenge, I have invested time in video with mobile lighting, utilizing my screen recording software and creating inviting lunchtime learning opportunities via online platforms.”

Sonya Pelia, Cira Apps

Sonya Pelia of Ciara Apps believes that being a woman automatically adds a layer of complexity atop this already stressful scenario. To her, handling family responsibilities amidst work pressures can prove to be emotionally and mentally draining. She adds ““What can we do to help you work?” That’s the question you need to ask the people on your team — to let them know the support is there, and establish trust with remote employees.”

Mr. Srinivasan M.

Founder and CEO of Ethna Attributes,

Ethna Attributes: Empowering Data-Driven Decisions In Indian Companies

brainchild of Mr. Srinivasan, Ethna Attributes is a Chennai-based data analytics & management company that aims to transform the way businesses make decisions. It specializes in offering reliable solutions in Corporate Performance Management, Management consulting, Cloud and Security product development, IOT, IIOT, Research, etc. Ethna Attributes believes in the power of data-driven decisions. For this reason, it gives utmost importance to harnessing cutting-edge analytics in a company’s decision-making process. Having served dozens of clients since its conception, the brand is renowned for its ability to create innovative and affordable solutions that are specially catered to a company’s unique needs.

Mr. Srinivasan’s Source Of Inspiration Behind Ethna Attributes

Mr. Srinivasan M., Founder and CEO of Ethna Attributes, started the company with an intent to help scientists and research-based organizations by operating solely on outsourced research and training. During his first research experience, Mr. Srinivasan was inspired to dive further into the subject and has been honing his research skills ever since. He believes that research is more than mere passages; it’s an opportunity to ask vital questions, infer through the results, and innovate new solutions accordingly. Back in 2011, Mr. Srinivasan wanted to put together a company that could completely work on outsourced research and training that would assist scientists and research organizations. After encountering a few hurdles along the way, the company got into stealth mode. Today, it has helped in the development of several inventions in India and USA. Ethna Attributes also has products and IT Services, and a unique Training division catering to top business houses, scientists, and IT aspirants. Ethna Attributes primarily focuses on the business arenas where a data-driven approach is necessary. This includes Drug Discovery and Analysis, Insurance Fraud Analytics, Telecom Network optimization and traffic analytics, Predictive crime Analytics, Transportation Modelling, etc.

How Mr. Srinivasan Tackled The Company’s Initial Challenges

To secure the necessary funding, Mr. Srinivasan bootstrapped the seed investment from his known connects. Now he’s helping new/budding entrepreneurs with strategic investments; coaching them how to shrink the time against fund issues. Initially, the company suffered as it neglected marketing and sales. With time, it learned to place a greater emphasis on sales, attaining a balance between passion and money.

Another challenge faced by Ethna Attributes was “paralysis by analysis”. According to Mr. Srinivasan, too much thinking can cause inaction and indecisiveness. He has now stopped planning in great detail and has learnt to pivot at hard times. On the topic of time management, he believes we all have plenty of time in our hands each day. We’re either investing it or wasting it! Last but not the least, Mr. Srinivasan feels that the biggest challenge faced by any company is finding the right people. Even today, he finds it to be a constant struggle.

As the IT Sector grows more competitive and cost-sensitive, the company offers a collection of research services for clients with an outcome-based pricing model. It has also started a unique Work Integrated Training Program and is running it since last year. Mr. Srinivasan plans to head this division so that the company take 200 IT aspirants into the organization in one year. Not only will this endow them with great personal satisfaction but also transform their lives at a lightning-fast pace.

Mr. Srinivasan’s Inspiring Entrepreneurship Journey

What Makes Ethna Attributes Stand Out In The Market?

Over the years, Mr. Srinivasan has seen the internet transform the economics of marketing. It has made many traditional marketing strategies and structures obsolete. With this change in industry dynamics, Mr. Srinavasan believes that the old ways of marketing are unsustainable; the focus should be shifted to providing positive outcome. In his 9 years of business, he has come to realize the significance of the quote “Entrepreneurship is a journey, not a destination”. After facing the numerous hurdles along the way, he feels that entrepreneurship has taught him some invaluable life lessons. One of them is the lack of certainty in pursuing our dreams. In spite of working super hard, there are chances that you might never achieve your dream. Instead of being deterred by the uncertainty, he views it as a stimulus to get up daily and work hard at making his vision a reality. The constant challenges help him derive a sense of joy and thrill from the process.

Ethna Attributes is the only organization in India to which the research is outsourced from the clients. In this regard, the brand is unique and has no competition in the market. Ethna Attributes is also the only organization that not just monetizes its experience and knowledge but also absorbs all the trainees into the organization as full-time employees. Having an outcome-based business model, the company’s clients genuinely like their services. It never needs to follow up for any payments. It strongly believes in the value of conjoint efforts with the clients. On the marketing front, Ethna Attributes is renowned for its Outwork Integrated Training Programs. It makes use of various media channels to expand its market reach. The Major Reason Clients Distrust Data Companies Due to high pricing and lack of proper partnerships, clients have a tendency to doubt the authenticity of data companies. To resolve such trust issues, Ethna Attributes is very upfront with its clients regarding their outcomes and adopts an outcome-based business model. It only charges for the outcome, not for the effort. Most of the company’s clients come through past references or word-of-mouth. It prides itself in staying true to the motto “Let our work speak for itself ”. Mr. Srinivasan believes that when you make a lasting impression on a customer, their loyalty usually follows. According to him, loyalty is a virtue that can’t be bought – it has to be earned. He gives great importance to adopting a customer-centric approach and going the “extra mile” to render quality service. Consequently, the customers pay him with their loyalty and one can observe the trust they have in his brand.

Mr. Srinivasan’s Advice For Young Entrepreneurs

Placing great value on one’s subjective experience, Mr. Srinivasan advises young entrepreneurs to take any business advice with a pinch of salt. He says, “I’ve been interviewed to share my business advice with you— you all have your own unique journey to building a successful business. They’re all different. Some come from backgrounds of wealth and influential connections—while others have built empires starting from scratch. Don’t take the business advice you hear as gospel to be followed in entirety, Rather, use it as a tool. Try to always shrink your time and have timely goals to pivot.” Ethna Attributes is a brand that strongly believes in providing value to its clients. In an age of mistrust where fraudulent activities have become increasingly common, the company believes in being upfront with its clients. To ensure this, the company has an outcome-based business model, so that clients have a clear idea on what to expect. Moreover, the company aims at leaving a lasting impression on its clients through providing memorable services.

Ethna Attributes’ Plans For The Coming Years

In 2020, the company is looking to work without a large office space. While it used to be in a 18000 SQFT Space, it has future plans of working from several small offices. Ethna attributes also plans of increasing its employee strength to 200 and introduce a vertical in agriculture, providing Hydroponics solutions to the farming community.

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Srinivasan M. CEO & Director of Ethna Attributes

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QCC Management Solution: Mr. Vora’s Aspiration To Transform India’s Manufacturing Industry Consulting Space

he demand for MSME & Large Manufacturing Industries in India is increasing each day. MSME’s, Startups, and even Large organizations are in in desperate need of consultants who can help in maximizing the efficiency of their business and ensuring optimal quality standards. QCC Management Solution is one such consultancy which offers INDUSTRIAL Govt. Subsidy, ISO & Other Certification Consulting and Corporate Training Services etc. Over the years, the brand has successfully catered to the consulting needs of couple of businesses and currently has a client base of 1100 + clients in India. QCC Management Solution is the brainchild of Mr. Jigar Vora, a successful entrepreneur based at Ahmedabad, Gujarat. The brand has made continuous improvements to every aspect like their service/business practices, which has kept it at the forefront of their industry. The brand’s philosophy is based on listening to their customer’s needs and supplying what they want, at a reasonable price, on committed time. QCC is a progressive company that has been working since 2014. It is promoted by a group of qualified engineers and management graduates having 5- 10 years of ISO consultancy/management experience.

QCC: A Value-Driven Consulting and Management Firm

QCC Management Solution is a service and support provider of Industrial Government Subsidy, ISO (System) Consultancy, Corporate Training Services, Management Consultancy services, and Industrial Consulting. The company believes in fulfilling its customers’ requirements by providing timely service and alternate options, if necessary. The company aims to educate customers on what would be most beneficial for them. The company also provides services in certain areas of Business Process Re-Engineering, ManageMr. Jigar Vora ment Consultancy, Training, Quality Audits, Benchmarking, Mistake Proofing, CEO of QCC Managment Solution Value Engineering, and Business Process Re- Engineering. QCC’s prime focus to create awareness of Manufacturing Government Subsidy and ISO & Other Certification, their benefits to MSME & Large Manufacturing Industries. Also as we know our prime minister Shri Narendra Modi ji also focused on MSME because of their contributed to economy 30%. So, always Mr. Vora try to reach every single industrialist for benefit from Govt. and also how to prepare road map for the same. Govt. always give to industrial benefit for machinery, quality instruments, certification, exhibition, environment, GST. , so focus on also tie up with association for discussion of their problem & solutions. If association is well aware then for sure their cluster grows up in a well manner. The brand has wide exposure in Industrial Manufacturing Subsidy & ISO Consultancy for organizations like Engineering, Food, Large corporations, Co-operatives, MNCs, Dairy, Oil, Government Agencies, Chemicals, Dyes, Electrical, Paints, Banking, Education, Trading, Chambers and federations, Manufacturing, Hospitals, Hotels, Pharmaceuticals, Ceramics and the likes of the MSME Segment. QCC’s delivery model emphasizes the improvement module of any management system orientation. The company is regarded as one of the leading professional Consulting firms in Ahmedabad, Gujarat. QCC Branch offices also in Rajkot, Bhavnagar & Surat.

over 1100 clients at present and their client references is still increasing. When asked about what kept him going, Mr. Vora said “Hard work, Smart Work & Dedication is only key to get success.”

QCC’s Three Pillars of Customer Satisfaction

The name “QCC” stands for Quality, Customer satisfaction and Continual improvement. The foundation of the company is based on these three pillars. The brand believes in imbibing innovative thinking to satisfy the needs of its customers. Through delivering time & cost-effective services to its clients, the brand aims at providing value in the market. Owner and CEO of QCC Management Solutions, Mr. Jigar Vora says “Customer is always god, but for me it’s my family.” The company has a customer retention ratio of almost 95% since the last 5 years, and it owes this success to its value-centric approach.

How QCC Stays Connected With Clients/Business Associates

To stay connected and update their clients in such uncertain times, the company conducts frequent Webinars, Seminars, Mail Marketing, and stays active on Social Media platforms like WhatsApp. Mr. Vora is also part of certain business groups which help him stay updated on the happenings in the business world. Mr. Vora now feels that his brand is well-known in domestic but still try to create an international brand within a short span of time. He adds, “Today everyone just knows me very well through my brand ‘QCC’”.

QCC’s Unwavering Commitment Towards Improvement

QCC believes in consistent improvement in every aspect of its business practices and the services they provide. The company aspires to satisfy its customers’ needs by supplying what they want at a reasonable price. The company has a record of serving domestic as well as international clients through on-site and off-site modes of service delivery systems. All in all, the company’s primary focus is to keep improving its performance along with its customers’ business performance.

QCC’s Way Of Ensuring Maximum Service Efficiency

QCC strives to deliver efficient services by completing all projects on time, focusing on Customer Satisfaction, supplying quality services to its valued customers, and working on consistently improving in all aspects of work. Due to its relentless commitment towards service efficiency, the brand has managed to carve a niche for itself in the consulting market. For several years in a row, QCC has been the first preference for a number of clients. The satisfied clients have now created a “referral-chain”, wherein any referral brings with it a few other referrals to the business.

The Power Team At QCC

QCC has a high-profile team of Certified Lead Auditors who have vast professional experience and exposure to latest best practices followed globally. They belong from public, private and third sectors and have immense experience in their respective fields. Their collective efforts have helped the company establish itself as a creative and innovative service provider in the market. The team aims at providing customized solutions to fulfil each client’s specific needs.

The Company’s Plans For The Future

The company is planning on creating a single window platform to help new manufacturing industries find appropriate industrial land, finalize plant set up, acquire legal compliance, certification, project loans, project subsidy, recruitment, and so on. The company plans on starting its own manufacturing plant in the near future. The brand also aims at accomplishing a Turnover of Rs. 50 crores in the next 5 years and establishing itself as a 100-crore company in the next 10 years. At present, the company has its operations spread out in Gujarat and barely covers 5% of the market. “By end of this year we target to circulate our brand 30% of total industries in Gujarat and also target for overseas global market, specifically UAE, Singapore, Africa, etc.” added Mr. Vora. Mr. Vora always eagerly waiting to share his knowledge to industrialist for their growth, improvement and benefit.

Mr. Vora’s Inspiring Entrepreneurship Journey

When Mr. Vora journey starts, He was greatly inspired by his father Mr. Lalitbhai H. Vora & his wife Mrs. Samrudhdhi Jigar Vora, wished to build a brand by starting his own business. When Mr. Vora completed his engineering in B.E. Electronics & Communication and came to Ahmedabad from Bhavnagar, with only 4000 Rs. He Did job in different organizations and then he plunged to venture in this niche domain and initiate an ISO consultancy firm in year of 2014. However, his journey to success wasn’t an easy one. When Mr. Vora started his business, he had to face several financial difficulties. To add to this, Mr. Vora did not have any contacts, did not come from a business background, and wasn’t originally from Ahmedabad, which made the customers hesitant about hiring his services. With great support of his lady luck Mrs. Samrudhdhi Jigar Vora , With hard work & grace of my Parents, Family, Friends & God and My Sheer Dedication & Determination today he is proud owner of “QCC Management Solution” & “D9 Zone”. With consistent efforts and an intent to add value to its clients’ lives, the brand is well-established today. The company has

Mr. Vora’s Advice To Young Entrepreneurs

According to Mr. Vora, young entrepreneurs wanting to build their own brand should focus on sharpening their cognitive faculties and adopt a positive mindset. He says, “More focus on Decision Making, Problem Solving Technique, Positivity & Hard Work and always being patience”

Agarwal Estates: Bringing Back Transparency & Trust To Indiaâ&#x20AC;&#x2122;s Real Estate Market

Mr. Manoj Agarwal Managing Director of Agarwal Estates

he Real Estate industry in India ranks second after the Agriculture industry in terms of employment generation and GDP contribution (approx. 6.5%). At present, the Indian Real Estate Market is worth US$40-45billion and is expected to grow at an exponential rate in the coming years, with nearly 55-60% growth in retail real estate, 1819% growth in residential real estate, and 20-22% in commercial real estate.

Although there are numerous Real Estate firms in India, only a few of them adhere to virtues such as transparency and trust. Agarwal Estates is one of such companies that believes in adding value to their customerâ&#x20AC;&#x2122;s lives. The company specializes in rental and leasing, buying and selling of all real estate (residential, commercial & land), loans, allied services, contracting, and interior design.

Agarwal Estates: A Value-Based Real Estate Brand Based in Bangalore, Agarwal Estates is a professionally managed Real Estate firm that offers services in both residential as well as commercial property management, hassle free tenant management for owners, and rental guarantees for selected properties. The company provides services that are based on the unique requirements of its customers. The company does not believe in advertising and gives credit to customer references for all of its business. Mr. Manoj Agarwal, Founder & Managing Director of Agarwal Estates says “Our customers are those who come to us knowing that they can expect to be served in a transparent and ethical manner and the service comes at a cost. We do not subsidize our services as we’re aware of the value we bring to the table. Those who are looking for a superior quality of service and trustworthy advice prefer us.”

all the vital resources that help them gain better understanding and domain knowledge of the market. Owing to such advantages, the members gain a strategic edge over their counterparts in the industry. Agarwal Estates’ Relentless Commitment Towards Value-Creation The main reason why Agarwal Estates believes in the concept of zero marketing is because its primary goal is adding value to its clients’ lives. It focuses on developing an eco-system based on complete “transparency” with each of its clients. To ensure the above goal, the company shares its “KEY-Knowledge Empowers You” with its team; a document exclusively designed to educate the customers at the enquiry stage itself. The motive behind sharing this document is to help the customers take better, informed decisions in accordance with their real estate requirements and transactions.

Mr. Manoj Agarwal’s Dream Of Reforming Indian Real Estate After returning from the US and during his last year in Cisco, Mr. Manoj Agarwal realized that there was a significant trust gap in the real estate market. Having an apartment in the US whilst also being an Indian consumer, he experienced the drastic difference between the two markets, in the terms of the trust factor and quality of service. Despite being thousands of miles away from the US, he received the committed rent to his apartment on a regular basis. This made him highly aware of the fact that there is a huge contrast in the working and ethics of the two Real Estate markets. The realization inspired him to launch Agarwal Estates, with the intent to redefine the trust and change the perception of the Indian Real Estate market. To ensure this, he focused on providing completely transparent services, empowering his customers by offering them knowledge, and following a process-driven approach through this company.

The team at Agarwal Estates believes in providing advice that is beneficial to the customer, even if it costs them their deal. Mr. Manoj said “This leads to a short-term perceived loss in revenues but builds strong long-term relationships with our customers, who in turn recommend us to their friends and acquaintances.” The Brand’s Vision For The Future When asked about the company’s plans for the coming years, Mr. Manoj said “Change is the only constant and the only way to keep pace with it is to continuously learn and evolve. A deep learning culture is imbibed in our team that allows us to not just keep pace with but be ahead of the curve as far as market trends go.” Mr. Manoj aims to revolutionize India’s real estate market by bringing the focus back to value-creation and ethics. He feels its high time Indian real estate firms shift their priority from mere “paper-chasing” to the fostering of genuine, lasting relations with customers.

Agarwal Estates’ Challenges As A Value-Based Real Estate Company Being a company that believes in premium trust and longterm relationships with its customers, acquiring the right kind of talent that believed in the same values was the biggest challenge. For this sole reason, the core team of the company consists of leaders who have a background in medicine, IT, investment, and media, instead of the real estate sector. These leaders have been hired solely for their attitude and ethics towards work. The process-oriented approach of the company combined with its learning culture offers new members

Mr. Agarwal’s Advice To Young Entrepreneurs Advising young entrepreneurs to steer clear of “shortcuts”, Mr. Manoj Agarwal emphasises the importance of patience while building your brand. He says, “Believe in yourself and recognize that it takes time to build a brand and reputation in the market. There are no short cuts.”

Top 10 Small Business Ideas

YouTube Channel

YouTube channel on a regular basis. By and by, as your channel starts gaining popularity, YouTube might even pay you for your videos(around $1 - $3 per 1000 views).

YouTube has become an increasingly popular social media platform since 2009. Today, there are numerous YouTubers like PewDiePie, Shane Dawson, etc., who make millions out of their YouTube channels. To start a successful YouTube channel, one needs to possess some sort of talent, have a setup and focus on finding the target audience for his/her content. Once you have everything in place, you can start uploading videos on your

Restaurant Business

Running a restaurant might sound risky. However, with adequate funds, an appropriate plan, and realistic goals, one can

Web Development Company

manage to run a successful one. Besides, it is estimated that the Indian Restaurant Industry is worth over ₹ 337,500 crores. If one has a passion for cooking and serving meals, owning a restaurant might prove to be a rewarding idea.

Starting a web development company can prove to be a great business idea for those possessing skills in web designing. Also, there is a huge demand for website designing and development professionals in this digital age. Many SMBs heavily rely on website development companies to manage their visual branding.

Travel Agency

Setting up a travel agency might be relatively inexpensive initially. However, carrying out market research and attracting clients takes a lot of time, funds, and efforts. But on the brighter side, once you’ve managed to establish your place in the industry, you will attract a loyal customer base. If you like travelling and exploring places, you can help others experience the same by setting up a travel agency.

Bakery

If you have an interest in baking and have the necessary culinary skills, setting up a bakery business can be a great idea. Customers generally prefer small, local bakeries over commercial ones. Once your business running successfully, you can also go a step further and collaborate with retail shops to sell your products in their stores.

Graphic Designing

If you possess graphic designing skills, setting up a graphic design studio at home can prove to be a great business idea. Today, there’s a huge demand for graphic designers to create logos, website layouts, business cards, signboards, book covers, and so on. To set up your graphic design studio, you will need a high-quality laptop and design skills. #5 Tuition Centre If you have a passion for teaching and do not have the adequate funds to rent a place, you can consider setting up a tuition centre at your home. This is a zero-investment business idea, which only requires appropriate marketing. One can advertise their tuition classes via word of mouth, pamphlets, social media, etc.

Event Planning

If you are someone who likes to plan and organize parties or other such events, then event planning might be a great business idea for you. Setting up an event planning agency gives you the flexibility to choose your niche. You can either specialize in birthdays, weddings, ceremonies, or even offer planning for all types of events. Another advantage of this business idea is that if your clients like your work, they will most likely refer you to others.

Daycare Business

With an increasing number of working parents in today’s age, there is a high demand for a reliable daycare where parents can drop off their kids. If you are usually at home and have a lot of time to spare, you can consider starting a daycare business at your home. This is another great zero-investment business idea. You can start by helping out working parents in your neighbourhood. Later on, market yourself through other ways like advertising in local newspapers, generating referrals, and running social media ads.

Yoga Centre

Another great zero-investment idea is to set up a yoga and meditation centre at home. If you are a yoga enthusiast, you can consider offering yoga classes at home. As you attract more members and have garnered enough funds, you can rent a place to conduct your classes. The only marginal investment you would have to make is buying yoga mats, blocks, and bolsters, which would be required to perform the yoga asanas.

Bruce T Dugan

CEO at Incognito Worldwide

Incognito Worldwide: Sparking AWave Of Transformation In India’s Digital Marketing Space

igital marketing plays a pivotal role in helping businesses stay updated and network with potential clients. And with India being the second-largest country in terms of internet users (462 million), and the Silicon Ally of Asia, it’s no wonder that some of the world’s best-known brands have establishedcampuses there, such as Microsoft, Google, Sun, Yahoo, and Facebook -- to name just a few. At present, there are numerous digital marketing agencies in the country, each claiming to provide top-notch services. But there are only a few well-established and structured that are run by Americans serving America. Despite the broad claims made by many agencies, only a few of them have a legitimate record of successfully helping their clients. One such agency established in 2014 is Incognito Worldwide. They have a simple mission statement: provide high-end digital services that help clients achievetheir goals, whilst providing the Company’s young entrepreneurial team opportunities to write their own futures.

Incognito Worldwide: A one-stop-shop for your digital marketing needs

Bruce T Dugan CEO at Incognito Worldwide

The vision of Bruce T. Dugan, CEO at Incognito Worldwide, was to build a renowned digital marketing agency. They began with website development, and after being named ‘Startup of the Year in 2014’, have since expanded their services to include 3rd party automation tools, business and marketing consultation, branding & design; development, customized software development, and Online marketing (including marketing plans, public relations, execution of impactful PPC, SEO, and social promotion.)

In spite of being a B2B company, many of their clients are B2C clients. So the company focuses on acknowledging the uniqueness of every client and catering to the wants and requirements of that customer audience. Over the years, it has successfully catered to dozens of clients that have had varying digital marketing needs. Incognito prides itself on adopting an authentic, customer-centric-approach towards digital marketing.

Customer Success: The Primary Objective Of Incognito Worldwide

Director, while Nihanth Kandamilla began as a web designer and now serves as operations director, with each being equity holders in the company as well.

Incognito believes in treating every project with the sole intention of helping their clients achieve their goals. Incognito Worldwide has a wide breadth of clients, ranging from local businesses to publicly-traded companies with highly-respected executive teams of notoriety. Mr. Dugan notes that “Our success to date is the result of building trust. And as a result, our flow of new projects is all referral-based. In many cases, we operate as an in-house department of a client, and in many cases have direct lines of communications across their organization.” While interviewing Mr. Dugan he noted the company mantra is that “We’re only as good as our last job,” then continued: “While a client might be satisfied with the company’s services for years, a single mistake/shortcoming might be enough to destroy that trust. We had a client for years who loved us;

Incognito’s Vision For The Future

Aa a subsidiary of U.S. based Inicia Incorporated, Incognito has mostly served U.S. customers. It is now looking to expand that client base by helping India-based customers, and further merge its operations with I2MEDIALAB (another subsidiary of Inicia Incorporated), to link India, through the U.S., to South America. In 2018 Incognito also became an equity and/or revenue-share partners with numerous brands, such as DineVite, Ayurveda.online, iUrban, with others in development. When Mr. Dugan was asked what’s next, he said that “I’m working towards establishing a publicly-traded SaaS-based technology company for the various platforms Inicia/ Incognito /I2MEDIALAB have developed. One of our projects is currently a subsidiary of a publicly-traded company, and upon completion, that subsidiary will be spun out into its sown entity.”

I might even say we’re friends. In November 2017, however, one client dropped us. The fact that I was bedridden after a near-death motorcycle accident, unable to even sit up at that time, had no impact on him. His website updates were late and everything was just noise -- whah whah whah.”

Bruce’s Message To Aspiring Young Entrepreneurs

Incognito’s Exhilarating Entrepreneurial Journey

Having started his first company at the age of 23, which was 38 years ago, Incognito’s founder has accumulated a great deal of entrepreneurial experience across many industries; logistics, film & music, publishing, and information technology. When asked for any advice, he said “Do it for the passion; strive for excellence, and make sure to get stuff done!. Many young entrepreneurs are so busy planning before they actually build revenue, that they strategize themselves out of business. So ‘dive in’. You can practice technique, but until you actually try to dive, and then practice over and over, make adjustments, try again. you’ll never get good at it. Sure, you’re going to make mistakes, you’re going to face many crises, maybe even fail. But get back on the board and try again. Every mistake is an opportunity to learn.”

Launched in 2013, Incognito Worldwide has had to face numerous challenges to get to where it is today. In the initial days, the company had issues in dealing with the staff ’s selected disciplines, finding the right kind of structure, culture, and processes to thrive. The goal was to build a pipeline process so the company could deliver great service, quality, and value. But also, allow the young team to learn and grow. The company met the challenges, went through several rotations of staff until it gained traction. They’ve built a solid stable of clientele, and never lost focus of their commitment to providing in-house opportunities. For example, Kiran Kumar began as an SEO employee, and today serves as Managing

5 Reasons How Professional Experience Can Help You Become A Better Entrepreneur

One doesnâ&#x20AC;&#x2122;t need a diploma or college degree to become an entrepreneur. However, one does require adequate professional experience to successfully run his/her business. Professional experience gives an entrepreneur the foresight and fortitude to carry out a business plan effectively. A recent study by IBM Institute for Business Value and Oxford Economics revealed that nearly 90 per cent of start-ups in India fail within the first five years of their conception. This goes to show how inexperience can prove to be fatal to any new business venture. Here are 5 main reasons why professional experience is important:

Better assessment of problems

Being an entrepreneur is all about assessing unserved, critical issues and resolving them. Only once these issues are resolved, an entrepreneur can focus on the other aspects of his/her business. This is a skill that can only be mastered with adequate professional experience in the market. Having no experience or knowledge may throw one off guard, causing them to panic and make impulsive decisions.

Anticipate challenges

Individuals with a lack of professional experience are bound to neglect the importance of groundwork. They lack the ability to anticipate challenges and formulate the right plan to combat it. Lack of experience also makes them turn a blind eye to possible opportunities, thereby stagnating their growth. It is crucial for an entrepreneur to anticipate as many forthcoming problems as possible and be ready with the right course of action.

Identification of goals

To become a successful entrepreneur, it is essential to have an articulated goal, for example- One can have an idea of the kind of product they want to launch, but be completely lost on the kind of result they wish to expect. This confusion can prove to be detrimental to the business and might even result in huge losses. Having adequate experience helps an entrepreneur identify his/ her goals better, which will further enhance productivity. It also makes the process of reaching the goal a lot easier.

Background Research

Professional experience helps an entrepreneur analyse the key elements of their business. These include their competitors, customers, other market place, etc. Having knowledge of all these functional elements will help an entrepreneur understand the market segment better. Conducting a background research on all these elements will also help one find out what has worked in the past and what hasnâ&#x20AC;&#x2122;t, what mistakes his/her competitors have made, and so on. An effective background research can only be possible if the entrepreneur is experienced, otherwise he/she would have to seek help from an expert which can prove to be expensive.

Learning

For an entrepreneur, professional experience comes in handy in various scenarios. It teaches them how to deal with difficult customers, how to handle critical situations, how to coordinate with co-workers, officials, etc. It also helps an entrepreneur helm steer his business in the right direction, navigate tricky situations, and handle failures responsibly. Experience can truly save an entrepreneur a lot of time, money and effort, enabling them to direct their focus on something substantial, like acquiring a new skill or formulating an intelligent business strategy.

Providing Best Inpatient (DRG) Medical Coders for USA and Saudi Medical Coding Market coding and Health information management including CCS-P, CCS , CPC, COC, CIC, CPC-P, CRC, CCC, CPCO, CANPC, CPB, CPMA, CEMC, CEDC, CIMC, CFPC, CUC, COBGC, CPCD, COSC, CPRC, CPEDC, CHONC, CENTC, CRHC, CGIC, CASCC, CGSC, CSFAC, CCVTC, RMC, RMA, CMBS, CMRS, CSCS, CSBB, FCR, FNR, FOR, CHA, CHL7, AHIMA Approved ICD-10 Trainer, AHIMA ICD-10 Ambassador, and HIMAA ICD-10-AM Level-3 Certifications. He has also been featured in the India Book of Records, Genius Book of Records, and Wonder Book of Records. Over the years, Dr. Guptha has worked in the USA and also been a part of various Electronic Medical Records Projects, Telemedicine initiatives, etc.

What Is Medical Coding/Billing?

Santosh Guptha Dr.Dr Santosh Guptha, CEO, CEO @ Medesun Medesun Healthcare Solutions

Medesun Healthcare Solutions is a pioneer in providing top-notch medical coding, RCM Services, ICD-10-AM, Consultancy and training to young aspirants. Medesun provides comprehensive IP-DRG (Inpatient Diagnosis Related Groups) Training which covers Inpatient prospective payment system, Outpatient prospective payment system, ICD-10-PCS Coding Guidelines, 500 Deidentified medical records for practice, principal diagnosis, Present on admission Indicators, DRG calculation etc. Students can appear for CIC or CCS Exam with good practice. Medesun also provides medical coding services, auditing services, and is an ISO 9001 and ISO 27001 ISMS certified company. The companyâ&#x20AC;&#x2122;s CEO, Dr. Santosh Guptha, is a world record holder with 45 certifications in medical

Why US Companies Outsource Their Medical Coding/Billing Operations To India In recent times, many Medical Billing Companies in the US are outsourcing their operations to India. Some of the common reasons for this are cost effectiveness, a linguistic advantage that India has over other countries, the quality of services Indian trainees offer, and how technological and infrastructurally developed India is. Owing to the aforementioned advantages, India has emerged as an oppor tunity-rich hub for aspiring medical coders. The lucrative job prospects in the field have enriched the careers of thousands of talented coders and realize their true potential. 52

The Unprecedented Demand For Medical Medesun provides a hands-on experience with regards to analysing the medical record, assignCoders The Covid-19 pandemic has thrown many challenges towards the healthcare sector. Hospital admissions during this pandemic have sored up to a new high. Healthcare organizations and stake holders need to analyse the data by assigning proper medical codes like ICD-10-CM, ICD-10-PCS, CPT, HCPCS, etc., to see the trend, analyse the underlying comorbidities etc. Also, a steady flow of reliable data is necessary to coordinate and monitor patient care, analyse and improve systems of care, conduct research to develop new products and approaches, assess the effectiveness of medical interventions, and advance population health. As there are more hospital admissions, the demand for hospital coders has increased substantially. Many employers are in need of skilled coders. To add to that, the Healthcare Industry faces many challenges in DRG coding, ICD-10-AM coding, HCC etc, the Healthcare Reform Act, HITECH Law and RACs. Educated individuals who have mastered the necessary skills to meet these challenges are in high demand at present.

Why Aspiring Coders Choose Medesun Medesun aims to provide the best resources in hospital coding by offering comprehensive DRG Training. The training is completely online and gets completed within a duration of 2 months. One of the main advantages of online training is that the student can study when and where required. One can also continue to work while advancing in their respective career and achieve their goals without sacrificing job commitments.

ing principal diagnosis, principal procedure, and assigning DRG. The courses are job-oriented and also assist the students in placement, however, as per compliance, Medesun never offers placement guarantee. Additionally, the authors and trainers of Medesun’s courses have extensive knowledge and experience in the field. They ensure that students get practical as well as theoretical knowledge. By utilizing cutting-edge technology, Medesun has developed effective training programs that are absolutely affordable.

Medesun’s Fellowship Certification For Students An added advantage of availing training services from Medesun is the Fellowship Certification that they offer post-training. This certification can add to the quality of the student’s resume and help them secure top-level positions in reputable healthcare firms. Medesun’s Australia Medical Coding covers ICD10-AM, ACHI, ACS, CHADx etc. Medesun has also developed an ICD-10-AM tool which consists of ICD-10-AM CDR-Coders Desk reference, ACHI CDR, ICD-10-AM LMS (Learning Management System), ICD-10-AM Cross Coders, ICD-10-AM forum, Questions and answers, support to AM coders, etc. Medesun pioneers in HIM training, providing its students the FHIM© program (Fellowship in Health Information Management). FHIM is a registered mark of MEDESUN. www.medesunglobal.com

lessburn: Mr. Ramesh’s Initiative To Help Companies “Burn Less” Operational Capital pany has an SLA & TAT driven team serving leading Data Service providers from across the globe. The company has also partnered with renowned companies across PAN India, helping them with their Branding and Digital Marketing needs. Founder & CEO of lessburn, Mr. Ramesh Srinivasan says “With a penchant for the result-oriented businesses, capitalizing the market research capabilities and coupling it with creative and strategic approaches, lessburn, true to its name, ensures that you ‘Burn Less’ of your Operational Expenditure of your business, while still reaping maximum profits.” The company also specializes in Lead Generation, User Acquisition, Growth Hacking, UI/UX, Inside Sales and Marketing Support, Virtual Assistant, Virtual Recruiting, Business Development, etc.

“Burn your Operating Capital Less with lessburn”

Mr. Ramesh Srinivasan Founder & CEO of lessburn

onsulting firms play a pivotal role in the overall growth and development of any business. They not only help the business overcome challenges and difficulties, but also in the re-establishment of their brand in the market. lessburn is one of the fastest growing consulting firms in India that provides top notch growth and development solutions to businesses. Based in Coimbatore, India, the company provides a broad range of services like Business Information Services, Digital Marketing & Business Support Services to multinational companies as well as start-ups.

The company prides itself in reducing its clients’ burden associated with high operational costs. It stands by the slogan “Burn Your Operating Capital Less with lessburn”. As of recently, lessburn has enhanced their Business Support Services by partnering up with a few companies from the UK, US, and Europe. Their intent is to deduct the operational cost by 60% by recruiting a virtual support team instead of setting up an In-House team. With a team of 60+ experts, the company aims at serving end-to-end Digital Marketing, Business Support and Market Research services through Digital marketing campaigns.

Mr. Ramesh’s Inspiration Behind Starting lesslessburn: A One-Stop Business Consultancy Solution burn Provider After completing his tenure as the Director of Data Oplessburn is a Growth Consulting firm that provides highly accurate Business Information with a stipulated turnaround time. The com-

erations and Marketing Support at a leading business information company, with a leading team of more than 90

researchers, Mr. Ramesh decided to launch lessburn. His idea was to help budding businesses with Digital marketing services, and SaaS businesses with Growth Hacking, Marketing Automation and User Acquisition strategies. Mr. Ramesh felt that most of such SaaS based start-up owners were hardcore Techies having little to no knowledge about real marketing strategies, which is why offering such services to such start-ups would be helpful. “The inception of lessburn was a boon for many businesses then to evolve their marketing strategies with a creative plan proposed by lessburn to supercharge their sales funnel.” He added.

plan to execution, we do it with due diligence to meet the requirements.” He stated. The company acquires most of its business through Word-ofMouth by their existing clients. The company firmly believes in setting up its customers for massive success, which in turn helps them gain more recognition and business.

Mr. Ramesh’s Vision For lessburn

The company plans to make lessburn a ‘Premier Digital Marketing Partner” in India and also emerge as the “Backbone of the Data Industry” in terms of providing Business Information services. The company wishes to develop as a comprehensive data hub that fulfils every organization/entrepreneur’s data needs. “We want to provide start-ups that have a good idea with maximum support; We want to provide SMEs with cost-effective market research & amp; Digital Marketing solutions; We want to reach the fortune companies to every nook and corner of the country!” stated Mr. Ramesh. Also, amidst the global pandemic situation, lessburn has emerged with new ideas and services in place. These include offering employment engagement plans like virtual training sessions to motivate employees, recognition, awards. The company also plans on growing into a multi-million-dollar company. “We have recently moved to a new office location with a dedicated 4 storey building for lessburn, where we hope we will expand into a team of 240+ members. Innovations regarding our business operations - there is always something cooking. But for now, we are going to hustle hard as always and enjoy the fruits of our talent. We are in that phase - a phase of consistency!” he added.

lessburn’s Challenges As A Growth Consulting Firm

When asked about the initial challenges faced by lessburn, Mr. Ramesh said “To go an extra mile in the industry, initially we worked on stabilizing our Unique Selling Proposition to differentiate us from our competitors. We made it by offering various Digital Marketing services under one-roof. The fact that we surprise our clients with what all we can do makes us outstanding.” Mr. Ramesh started the company single-handedly, from zero. He dedicated his time and energy in finding like-minded team members whom he could travel with for the next few years. “It’s been three years since inception, still we have zero employee churn-rate. Since we value each one’s skills and knowledge, lessburn provides the platform to implement everyone’s idea to build a better plan.” He added. Today, with a team of over 60 members and an annual turnover of almost Rs. 2 crores, Mr. Ramesh feels that the growth of lessburn has been an organic one. The company is very particular about their team and the overall growth of each member. He says, “Every member of our team has undergone a brilliant evolution after beginning their journey with lessburn. That is what matters the most, is it not?” Mr. Ramesh truly believes that lessburn’s success should be credited to the sheer talent and creativity of its team and the relationship that the brand has maintained with its clients.

Mr. Ramesh’s Message to Young Entrepreneurs

Taking inspiration from some of the most impactful visionaries/billionaires of our times, Mr. Ramesh has some golden nuggets for young entrepreneurs seeking to make it big in their industry. He says, “‘Leadership doesn’t have a secret formula; all true leaders go about things in their own way’. These words echo in my mind very often to lead my professional life to my fullest efficiency. Treating your workforce in a way that they don’t leave your firm. Having found my true ability to bring out the most from my assets A.K.A my team lessburn, his words made a real impact in my business to lead a team in a positive environment. Also, I admire to live a simple life inspired by Warren Buffet. His “Set it, forget it” ethos stems to idealize the right strategies for any business to play a long game! Never Back off from what you have started. There might be hustles, struggles in the pathway to success but the only motto should be reaching the destination irrespective of the unplanned and uninvited situations. Keep Going!”

lessburn’s Customer-Centric Approach To Consulting

Mr. Ramesh feels that in today’s day and age, it is quite difficult to grab the customer’s attention, however, its easier to gain their trust by delivering results that exceed their expectations. That’s why the company follows the slogan “You Grow, We Grow”. “We don’t aim to acquire more clients, but take pride in serving the limited one to give full concentration on a leveraging particular brand. At the same time, we don’t work with clients from the same industry to prevent conflict of interests. With carefully structuring the promotional calendar right from the

Imperative Role of Technology to Assist Non-Profit Organisations to Support Rural India in Pandemic Few non-profit organizations are indulged in providing great assistance to bring positive changes in society after the adverse effect of COVID-19. Such an exceptional period is also going to create new prospects. Fur the rural areas, the time has come for the public to explore their skills and inner abilities for gripping technology in their daily lives. After the announcement of national lockdown, around sixty percent of the country’s rural population was frazzled regarding the upcoming challenges they are going to tackle. Apporva Oza, CEO of Aga Khan Rural Support Programme (India), says that technology has aided a lot in connecting the volunteers. Also in planning and executing the relief procedures for the rural communities. Whereas Anshu Sharma, co-founder of sustainable Environment and Ecological Development Society says that “Digital technology has empowered us to see the relief distribution dashboard as and when they require and GPS supported audio-visual recordings as come up as a reliable system just to update our team, donors and local authorities regarding several people impacted and locations under the coverage of COVID-19 on daily basis helped to ensure safety.” Sturdy digital network has aided to execute all relief plans at the time of the pandemic. Its predominancy has helped society to

Apoorva Oza CEO of Aga Khan Rural Support Programme

progress even at such a crisis. Keshav Dhakad, group head, and assistant general counsel-corporate, external and legal affairs at Microsoft India says that during such an unforeseen state of condition, we are just working with on-profit motive just to serve the wider community and allowing them to stay connected, secure and productive. Keshav informed that they are actively indulged in organizing regular webinars and training sessions just to enable them to work from field to remote work environment more. At the time of the pandemic, non-profit organizations have shown their true worth just by playing a crucial role in assisting people to maintain their health, safety, and wellness all over the world. The COVID-19 pandemic has brightened the minds of such non-profit entities to come forward willingly and work beyond their duty for the well-being and goodness of society. Microsoft strongly believes a single company cannot take charge of dealing with the pandemic crisis alone, both the public and private sectors have to work in collaboration for fighting with COVID-19. The majority of people in the country working from home, an organization in the form of communities have passed through several challenges to work and simultaneously keeping their employees safe. Microsoft is aiming to aid society in escalating their digital competencies obligatory for facing this disaster. In the previous month, the company has collaborated with around 500 non-profits who are actively participating with COVID-19 response. The company has strong commitments to serving this sector each day and is proud of moving this non-profit mission forward.

On the other side, Seeds India is working in close coordination with the Indian Government for fighting with the outbreak and has approached to around 1,00,000 economically weaker sections of Bihar, Karnataka, Delhi, Kerala, Odisha, Uttarakhand,

Anshu Sharma Co-Founder SEEDS

and Maharashtra to provide immediate support. Anshu Sharma, Co-Founder of SEEDs has recited that being a charitable organization, we had to immaculately covert into immediate response mode in such emergency even after office shuts in such lockdown period. Countless problems came amid our operations like we have to transform overnight, difficulty in taking signatures, keeping field records, and accounts in ordinary form because of obligation to follow social distancing norms. Digital technology has eased our work by offering many digital solutions like digital live relief distribution dashboard and GPS enabled audio-visual recordings. These have enabled all to keep a close watch on the number of people impacted and locations under coverage daily for the team, donors, and local authorities. It has let us make our work more efficient and transparent. It brought tremendous improvement in our connectivity with impacted people across all seven states.

Allowing nonprofits to fill up the digital hole Being mainstream in the process of digital transformation, Microsoft has strong commitments for bringing technology benefits at the forefront. When we through light over the challenges met by non-profits previously, most of them are lack of technical capacity, scarcity of resources, and lack of personalized digital solutions according to their work culture.

Economic Assistance by Microsoft The company has made great efforts for the surrounding communities affected by the pandemic and has organized the Giving campaign for the same. The giving campaign channels directly support the nonprofits standing in the forefront for serving the communities prone to the pandemic. Giving always has been a trend in Microsoft since its foundation. It plays a vital role in making us nearer to our mission to empower every person on the earth.

If digital technology is embedded in nonprofits just for easing their work, they will be better able to achieve their mission. The company has made great efforts for making available superlative, scalable, inclusive, and easily approachable cloud technology specifically for nonprofits to bring remarkable escalation in their efficiency and also enlightening digital knowledge of workers to make them digital savvy and raise their employability at the same time. 59

50 Best Innovative Startups You Need to Watch Out for in

s per Forbes, here is a list of best startups to watch out for in year 2020 are as follows-

Allbirds-Manufactures most comfortable shoes with the finest quality natural materials like sugarcane, ZQ merino wool, eucalyptus tree. Chime-American based neobanking company offering financial services via mobile phones that too without over-

draft and maintenance bank fees.

Petal-Petal Visa credit card is the best available starter credit card in the market. Verkada-It manages the camera reli-

ably and allows remote access for footage.

Dispatch-It is the only software

platform that lets enterprises to explore reliable service provider networks to attain world-class customer experiences. 60

Dave-Dave is a digital banking

service that works for overdraft protection by offering loan to individual accounts.

Lemonade-Lemonade insurance company is American based company that offers home insurance policies for home apartments. It possess itâ&#x20AC;&#x2122;s headquarter at New York. Curology-It offers impactful and

customized skincare formulas.

Policy Genius-Compares quote and allows to shop online for appropriate policy for life, home, auto and disability. Homee- It provides twenty-four hours ready to work professionals in about 30 minutes for home maintenance. Brex-Corporate cards particularly

customized for life science companies, e-commerce and startups.

SheerID- It is an identity marketing

company that identifies the customer communities.

Acorns-It helps in investing your

spare change automatically.

Organifi-It offer products that helps in living healthy and energetic lifestyle.

Snowflake-It is a cloud-based data warehousing startup. Dataiku-It is a platform for self-service analytics and operationalization for machine learning models at production.

Orchad Homes-It helps you to find perfect home.

accurate and objectoive house inspections makes house purchase hassle-free and painless.

Koddi-Kodi’s award winning technology amplifies and unifies customer-engagement. The Athletic- It provides in-depth local and national sports coverage.

Industrious- It works for rede-

ing services in more than 250 subjects.

Nuro-Its aim is to escalate the benefits of robotics in daily life.

Devoted Health-It provides

Expel-It creates space for you to do what you love to do.

Medicare advantage plans that makes for your better health and makes it affordable and easier.

Highspot-It delivers most advanced sales enablement tools and software to improve marketing effectiveness. Smart Acess-It is a personal

XFL-It is professional American foot-

Gladly-It is the best in class customer service technology platform.

keting and retargeting platform.

Capacity- It is an AI powered supporting automation platform that empowering teams and customers. Poshmark-It is social commerce marketplace for purchase and sale of clothing in United States. National House Check-It’s

fining the workplace experience.

Seezle-It allows customers to shop today and make four payments without interests within four weeks.

Cameo-It is American video-sharing

Liffoff-It is a leading mobile app mar-

Bambee-It provides written HR policies, compliance audits, employees’ handbooks and much more.

Hey Tutor-It provides private tutor-

Udemy-It is an Amercian online learning platform for professional students and adults.

ball league with eight teams.

technology for its exclusive clients.

treatment with remote monitoring by orthodontists.

finance technology company having its headquarter at New York.

website.

Ridgeline International-It stabs for rapid integration of

Unite Us-It is an outcome focused technology company that builds coordinated care networks for health and socials service providers.

Candid-It provides clear aligner

Drinks.com-It provides affordable and premium quality wine at United States.

and data at your fingerprints.

Gitlab-It is the leading digital library. Epic Children-Best learning de-

vice for kids. It offers amazing kids books and videos.

Miro-Team collaboration whiteboard

for distributed teams that is scalable, secure, cross device and enterprise friendly.

Ironclad-It automate and streamline all your agreements. Mange your contracts with speed, remote collaboration 61

Joveo-It is an advertising platform that delivers most authentic talent at fast pace to RPOs, staffing firm, ad agencies and other employers as well. Defined Crowd-It provides

leverage machine technology and human intelligence to source, structure and enrich the high quality training data.

Patreon-It is United States based membership platform that provides business tools and creators to run subscription content service. Aurora Solar –It helps solar

companies to grow faster by offering latest technology.

Duolingo-It online learning for more than thirty languages. Bestow-It provides instant life in-

surance online with upto$1M coverage. It has complete online process that too with instant decisions.