Prime Insights

Editor’s Note

LEADERSHIP UNVEILING ITS RAINBOW OF OPULENCE

Consistency has the power to turn failures into success. Being committed to your passion is a surreal vibe to flex. Isn’t it? The more you’re resilient, the more fascinating your success story will be! Easier said than being performed, surviving inn today’s complex and unpredictable corporate world. The journey is tough but endurance and igniting that spirit to change the lives of many makes every challenge, an achievement to accomplish.

To enlighten the lamp of intellect, we have knitted the brand story of Odoo Online and featured the same on the cover page of this edition. As the name goes by, Odoo is an enterprise resource platform that has the efficiency to manage all business operations. Odoo has spread its footprints in more than 100 countries. With more than four million users and 2500+ employees, it is becoming costeffective and integrated business software to help companies focus on growing their business. Odoo Online instantaneously operates Cloud Instance for brands of all sizes, all industries, and all scales. Being an efficacious alternative to hefty software packages and ERP solutions, the platform can be used by any retailer with its POS (Point ID Sales) and on any website with its CMS (Content Management System).

In recent times, the brand was also awarded the “ET B2B Awards 2022” by the legendary publication The Economic Times. In India, the brand is under the leadership of seasoned technocrat and IT developer Mr. Mantavya GajjarDirector at Odoo India. His grit and empowered vision have made seamless strides to transform the lives of common people. Adding more to the glory, Mr. Gajjar has also been felicitated by the Economic Times for being one of the best entrepreneurs in the B2B segment. The future roadmap is to shackle the boundaries of traditional ERP services and deeply leverage technology for improving businesses across the world.

Prakriti Gupta Editor

Prime Insights Team strains every chord to present state-of-art business reads to its global readership community. The outcome of our consistent efforts is embellished in this edition. With high hopes in our hearts, we are adamant that our readers will be immensely captivated by this unique edition and derive benefits in the most astute ways. To motivate you all and witness new entrepreneurs reforming the landscape of India’s business heritage, our team promises to remain committed with more resilience. So make sure to read about all the fascinating picks from the business fraternity that has been creating a legacy in their respective industries under the leadership of impassioned torchbearers. By continuously imbibing your precious feedback in our work, we wish to see much more rounds of opinions coming our way. Till then, keep absorbing optimism and value your potential!

Credit Page

Editor In Chief

Ankur Mishra

Editorial Coordinator

Yash Anand , Shweta Singh , Kaustav Sarkar, Trishani Sarkar, Jasmeet Bhatia, Siddhant Pengoriya, Khushi Rawat, Prakriti Gupta, Pinki Singh

Art Director Aryan Jha

Graphic Designer

Bhavana N Sivadas, Deepanshu Bisariya, Sumit Joshi

Head Of Distribution & Production Shivani Lath, Kaashvi Jain, Tarush Rajawat

Web Development & Maintenance Apoorva Jain, Anup Bhandari

Advertising & Promotion

Rohan Batra, Pakhi Vats, Gaurav Singh, Suhani Joshi, Sakshi Jain

Sr. Business Development Manager Manish Mishra, Arindam Sarma , Yashwinee Singh

Business Development Manager Priyanka, Mehul Garg

Data Analysis

Mala, Anand, Khushboo, Jaanvi Singh,Aditya Tomar, Athul Vijay K, Shaurya Agarwal, Vishal Bhat, Rohit Rana, Ankita Singh

Email: yashwinee@primeinsights.in

DURIAN INDUSTRIES PVT. LTD. Delivering Marvelous Workplace Solutions Under The Dynamic Leadership Of Mr. Sajjan Dokania

ODOO

INDIA:

Transforming the Enterprise World with Modular Business Management Software Solutions

Who ever knew that technology will become the oxygen for business innovations and seamless management of corporate operations? The splurge of technology has nurtured the essence of business management. A complete suite of Automation tools is necessary for speeding up the efficiency of these operations. There are very few companies that offer trailblazing services in this direction. One such company surpassing all the expectations of perfection is Odoo India.

What started with a resilient passion is now a tycoon standing on the agenda of simplifying businesses with cost-effective, simplistic, and comprehensive business software. The team has developed 30 pivotal applications to accompany any business need. So readers, keep your hopes sky high as you’re about to transcend into a new space of motivation. Joining us today is the seasoned developer and entrepreneur Mr. Fabien Pinckaers, Founder of Odoo.

His 15+ rich experiences in Odoo have added charms to its legacy. He was the first International employee to establish a branch in Gujarat, Ahmedabad. He has also mentored more than 300 candidates for the Indian branch of Odoo. His aweinspiring journey and marvelous leadership have inspired the coming generations to achieve glorious things. Our editorial team got to know many lesser-known facts about the company right from its inception to its achievements. We are glad to have him onboard with us. We are also obliged to honor his presence with the title of “Entrepreneur of the Year 2022” on this platform.

Fabien Pinckaers

Founder

Mr. Mantavya Gajjar Director | Odoo India.

Prime Insights: Please give us a brief introduction to the company and its services.

Mr. Pinckaers: Odoo is an enterprise resource platform that helps to manage all business operations with utmost ease. Right from the Supply Chain, to Project Management, Accounting, HR, Sales, CRM, and reporting modules, everything comes under one roof. Fabien Pinackers always had a huge interest in combining technology and business. At the age of 13, he established Tiny ERP in 2005 in Belgium which grew into OpenERP in 2009 and was later renamed Odoo in 2014. With his consistent hard work, he was able to grow a one-man hand of a company into a multinational firm. We offer three different platforms as per the customer’s needs.

• The first one is “Odoo Online” which is a SaaS platform that scrutinizes your cloud instance on the go.

• The second one is “On-Premise” which can be deployed on a company’s server to curate the whole hosting infrastructure. With the “On-Premise” offer, Odoo has become the most installed business software in the world.

• The last one is “Odoo.sh” which is solely dedicated to customizing implementations where one can easily install Odoo’s certified apps as well as many other thirdparty apps available on the Odoo app store. These apps work cohesively to automate and track clients’ actions.

The open-source development model of Odoo has brought together numerous developers and business technocrats from every corner of the world to build a massively dense ecosystem of fully-integrated business apps. Having partners in over 100 countries and more than two million users, Fabien has always wanted companies to focus on growing business rather than running it so he knew what wonders Odoo can do with this ideology.

Prime Insights: What makes you different from your competitors?

Mr. Pinckaers: Our services are all about realistic and compatible experiences. Flexibility and round-the-clock integration cover the expectations of companies that are very peculiar about their standards. Our apps can be used according to the growth trajectory of the company by adding one app at a time. As mentioned above, our open-source community is embellished with years of expertise and astute industry acumen. This sound knowledge is put to continuous use to meet evolving customer needs and provide gilt-edge solutions with time.

Prime Insights: Tell us about what kind of clients you serve, are there any particular niches?

Mr. Pinckaers: Odoo is for everyone and not industryspecific. Whether it is an individual, small business, or even a huge industry, it is a 360-degree alternative to many software packages. It can be used by any retailer with its POS and on many websites with its CMS synchronized with the E-commerce app. It is a tough competitor to existing acknowledged ERP solutions and allows you to run a business

smoothly. As every business has its process, people fetch for those solutions that can simplify these processes without much hassle. You just name any industry and the team will put forward an irrefutable, best-in-class, and customized Business Management Solution Software. The increase in the number of international companies implementing Odoo is a testimonial to its supremacy.

Prime Insights: How do you manage to keep up with unpredictable market trends?

Mr. Pinckaers: The main focus has to be laid on developing the right product and building robust customer experiences to use these trends for the company’s benefit. Moreover, in our case, Research and Development have our back as it is essential for our functioning. It allows us to keep bringing value to the customers. We always aim to provide new features, advancements, and better user experience.

Prime Insights: How necessary do you feel it is to keep your employees content? How do you ensure it?

Mr. Pinckaers: Companies that don’t value their employees’ well-being are inefficient in many aspects. Employees have to struggle with repetitive tasks, overloaded mailboxes, and laborious administrative jobs that could be automated. This is a problem we want to fix. We are the flag-bearers of the fact that “Amazing employees deserve amazing software” and the first ones work for Odoo as well. We provide software that allows employees to focus on what matters the most rather than juggling between those repetitive tasks. Besides work, the overall company culture and work environment also have a significant influence on the employees. Our team leaders are open to creativity. Mistakes naturally occur when ideas are in the process of implementation. But if an individual is given responsibilities very fast, we try to keep the startup/big family mindset. This concept has already made a commendable impact on the daily life of our employees.

Prime Insights: How have you kept a balance between your personal life and your professional fronts?

Mr. Pinckaers: It may sound a little off the track, but I do not try to have a balance between my professional and personal spheres. Once you’re passionate about entrepreneurship, then nothing seems more imperative than it. To survive as a colossal entrepreneur you have to be captivated and respectful towards the spirit of entrepreneurship. I’m passionate about it, so I do not need to drive myself out of it. I’m always thinking about improving the paradigms of Odoo and how to elevate its mark in the industry as well as in the hearts of the consumers.

Prime Insights: Being a modern-edge CEO, is your story of struggle any different from others?

Mr. Pinckaers: I think all entrepreneurs and CEOs have to go through a serious phase of struggles at some point in their respective journeys. I kept moving forward, and consciously learned from the challenges I faced. I launched several projects and businesses, one worked better than the others, and that one is Odoo. In the end, all of your struggles take the shape of your success and that’s worth admiring.

Prime Insights: Who do you look up to and what do you convey further to the ones who look up to you?

Mr. Pinckaers: Some people and books inspired me, but my main inspiration comes from the people I work with, whether it’s our developers, our product owners, consultants but also our community. What made us what we are today is the interaction and communication we have with everyone. And that forged us. I strongly encourage drawing inspiration from the people that surround us, by further interacting and communicating with them.

Prime Insights: What milestones and achievements does the company boast of?

Mr. Pinckaers: Odoo has been felicitated with the INSEAD Innovator Award in 2011 and recognized as the Highest-ranked Belgium Company in Deloitte Technology. The company has also been honored with accolades like-

• “Bossie Award” for the Best Open Source Solution in 2012&2013

• “Trend Gazelles Award in 2013”

• “Linux New Media Award” for The Best Open Source solution compatible with European Accounting System in 2013.

• “Fast 50 Benelux” (growth of turnover of 1549% in the past 5 years)

• Gartner has also released a software report on GetApp ranking ERP software where Odoo has placed number 2 worldwide.

TEAM-ODOO

Further, talking about Odoo India has recently been honored by the popular publication The Economic Times with ‘ET B2B Awards 2022’. Not only that, Mr. Mantvya, Director of Odoo India has recently been awarded as ‘One of the Best B2B Entrepreneurs’ by the Economic Times.

Prime Insights: What plans does the company hold for the future?

Mr. Pinckaers: Right from the beginning, Odoo has down-poured ardent efforts for ensuring customer satisfaction, while solving clients’ toughest business challenges. Started as a one-man firm in Belgium, today Odoo has over 1250 partners, 2500+ employees, and 4 million users globally. Odoo has reached beyond the boundaries of traditional ERP players across the globe. In the coming years, the firm manifests to work towards curating advanced ways to make living easy for customers while improving business efficiency.

Diligence Bio is an OECD GLP certified laboratory focussed on regulatory toxicity services. We are specialized in the toxicity testing of Agrochemicals, Pesticides and Industrial chemicals.

TOXICITY ECOTOXICITY

• Fish Toxicity • Bird Toxicity

• Honeybee Toxicity • Earthworm Toxicity

• Alga Growth Inhibition • Daphnia Immobilisation

Founder and CEO

6 TIPS FOR CHOOSING THE BEST TECH SOLUTIONS FOR YOUR BUSINESS ARTICLE

Technology is intended to simplify life by boosting productivity, aiding in the organization of your small company, and providing you with a competitive advantage. Whether to enhance communication or customer service, production or profitability, the effective use of technology in a small company may ensure its success. But with so many quickly growing technology at your disposal, how can you make the best selections for your business? Taking the jump and investing in technology might be intimidating. Still, if done correctly, it can have a significant impact on the success of your organization.

1. Analyze Your Organization’s Needs

Conduct a technology audit of your company’s current state. What technologies do you currently employ? How well does it serve your business? Sort your present technology into multiple categories (excellent, terrible, and requires improvement) to determine where your technical infrastructure is lacking.

When you are used to old-fashioned or sometimes even tough work techniques, it might not be easy to see improvement opportunities. Consider how your company operations may be simplified by enhancing the technologies you and your staff can access. Common areas for technological advancements include:

• Accounting and Economics

• Order Acceptance and Tracking

• Database Management

• Communication

• HR Management

2. Select Technology That Scales

The purchase of new technology is prone to be costly. Therefore you should carefully assess your purchase. Examining industryspecific business forums is a valuable way to evaluate possible acquisitions. What do comparable small firms use? Have they encountered any obstacles? Or have you seen a certain gadget or software package become obsolete rapidly?

There is always a chance that the technology you acquire may become obsolete sooner than planned. When this occurs, you are left with costly equipment that you must give, recycle, or sell. To mitigate this danger, leasing technical equipment to remain current with more advanced technologies is always possible. However, it comes with possible drawbacks (such as spending more long-term), so it is not for everyone.

3.

Always consider what is required.

This issue relates to assessing your firm’s requirements, but it is significant enough to be addressed again. For the effective deployment of new technologies inside a firm, it is crucial to consider requirements and preferences. Once you join the

technology bandwagon, you will see how quickly it moves. Only make modifications, acquire items your organization genuinely requires, and provide a detailed strategy for how it will be used.

Suppose you have staff that are always on the go, meeting with customers and doing business outside the office. In that case, investing in credit card-accepting devices such as tablets may make sense. Additionally, think beyond the box. An alternative, more industry-specific product may be available to your organization that will help operations operate much more efficiently.

4.

Have a backup strategy

Technology is flawed. It is a reality of life. Suppose you fail to prepare for this possibility. In that case, your firm might be forced to close for an extended time, resulting in significant financial losses. If you rely only on technology, doing a BIA (Business Impact Analysis) is crucial to estimate the effects of a business process interruption. It will help you collect the data necessary to design a recovery plan in the case of a technical catastrophe.

Regardless of the size of your organization, disaster recovery plans incorporating backup power sources, cloud storage, and hardware may prevent catastrophic downtime.

5. Get Support

Consider employing specialized IT help to manage technology services, including installation, updates, troubleshooting, and security. Once it is in place, guarantee that a comprehensive methodology is in place for workers to report IT issues and that your employees are acquainted with it.

6. Don’t Forget to Train

You may spend tens of thousands of dollars on cutting-edge equipment. Still, your organization will not operate at peak efficiency if no one understands how to utilize it properly. Developing a continuous training procedure so that your staff can take advantage of your IT assets and stay abreast of current enhancements is vital for maximizing your investment.

Wrapping Up!

Every software programme, database management system, and the technical instrument has advantages and disadvantages. The selected technology has the fundamental capabilities to supply the required functionality.

Before selecting a technology, you must comprehensively grasp your technological requirements. Your internal operations should drive your technology choices. Ultimately, integrating the selected software into your organization should be useful to you in the long term.

MR.

Mr. Salman Ansari, the CEO of ‘Talent Resourze’, says that the company offers a wide diversity of corporate training and development programs intended to corporate companies worldwide. The company vigorously comprehends that learning at the correct place with accurate industry expertise, creative training methodologies and grasping knowledge with jinx play a pivotal role. They also extend their expertise in training modules under one roof as a wholesome program for enhancing the overall skill set of Corporate Employees.

This type of training pattern is what conquers the mind of their customers with interest and curiosity. Rest the customer contentment and happiness speaks about the aura of the brand. The training programs here are helmed by master trainers having an exceptional understanding of the international standards and market requirements. The company drives themselves to use modern technology and present American Listening and Speaking Training via American software. This creates a mind-blowing aisle to personality development. The trusted sources of practical training harbors enthralled results which is definitely their forte.

Encouraging Ideation to Commence the Entrepreneurial Journey

Salman Ansari says that right from the beginning he had a chase to become a CEO of a company that centralizes performance, individual growth and development. Eventually this thought process compelled

him to start this venture. He also holds an honorary Masters in International Business which accompanied him to evaluate the colossal vision about business on an international platform and accelerate his entrepreneurial chase.

Prevailing over Challenges to Initiate Inventiveness of Triumph Since the brand’s morals were about promising growth, collecting the right resources in the team was quite a hard

MR. SALMAN ANSARI CEO | Talent Resourze

nut to crack. Salman firmly believes that a super-fine quality of individuals is needed to move ahead in the graph of growth. For this dedication, commitment, perseverance and employee wellbeing is quite a quintessential factor. If all the factors are present in an environment then it fosters the courteous

Auspicious Regards of Being an Entrepreneur in these Voguish Times

In his perspective, the most serene aspect of being an entrepreneur is that the scope of scaling accomplishments is limitless. Particularly for someone who always looks out for rejuvenating yet complex challenges, there is always a hunger to be in a space where there is immense scope of achieving success.

Salam further quotes that ‘Success is not a stick to be broken easily’. For him, the definition of success is a thorn where one has to keep every foot while climbing the ladder of success. This motivates him to work harder than before which itself speaks about his victory in getting his name in the corporate training industry.

Hardships are a part and parcel of the initial stages of the brand which once decimated with resilient efforts makes one ready for the upcoming prosperity.

Realistic Call for Success comes with Undaunted Determination

Salman says that success is the real motivation to thrive for more. Once you focus on something and come to practicality in terms of execution, there is no going back. The picture of how to achieve success needs to be clear in one’s mind along with consistency. He says to put a conscious reminder of doing something which brings respect and value.

Salman Ansari’s biggest source of motivation is discipline and hard work. Abiding by ethics and accurate planning are their mantras of growth. He strongly adheres to his contemplation of doing justice to customer’s emotions and not diverting towards making money.

Fetching for Valuable Traits and Consistent Attitude in Candidates while Hiring

While hiring an employee, the company always looks out for those

candidates with a capability to implement creative strategies, ideas and bring innovation. The creamiest of the cream resources are selected. Moreover the company ensures that these candidates receive the proper training from their top-notch business leaders which contributes towards the success of the company.

Donning the Hat of Achievements and Milestones with Pride

Salman says that over the years of being in this industry, Talent Resourze has diligently demonstrated year after year with its accomplishments that the company will be a pioneer face in the Corporate Training Industry. Additionally, they have also garnered 11 awards, 6 newspaper features and one International recognition from the UK as the ‘Best Corporate Training Provider’ in India. The efforts of the entire team have made this surreal dream come true.

Sneak-Peek into the Work Culture of ‘Talent

Resourze’

Mr. Salman Ansari speaks about the culture of the company being extremely flexible and fraternal. They pay pivotal attention to comprehend the latest market trends and give the KT to their employees regularly. This helps their employees to stay updated with the contemporary market strategies and understand modern customer behavior. The company makes meticulous efforts to leave no stone unturned for going an extra mile for their customer’s satisfaction. For them to guarantee that employees work with their utmost potential is essential to run the show.

Future Curriculum to Magnify ‘Talent Resourze’

Talent Resourze is already ahead in the race of revolutionizing corporate business by the oomph of professionalism. Their roadmap to future success is to scale the heights of global expansion and identify the target countries to enter in. As for now, the company is focusing their corporate training services in the U.S., Australia, UAE, Ireland and India.

TYPES OF INSURANCE YOUR SMALL BUSINESS SHOULD CONSIDER

The wavering trends of the current corporate world are captivating but are also bound to heaps of risks. Today small business leaders often experiment with their business models to curate newer benchmarks. In such a scenario there are potent chances of facing big financial and human resource setbacks. So what’s the solution then? To the crux, it is having full-proof insurance for your small business. Here we have discussed the types of insurance your small business should consider. If you’re a small business leader, then don’t leave yourself in a vulnerable space, and make sure to choose at least some insurance to cover all the possible risks.

Top 6 Insurances Your Small Business Should Consider

We all are aware of the fact that even a little negligence can cost a fortune to a business. The losses are fatal not only to the owner but also to the people associated with the company. If a business leader is free from all the bars of losses, he/she will surely have different alpha energy to take their business to another level of success. Moreover, without a strong base of insurance, no other tycoon will be willing to invest money in your company. Let’s begin to see what all types of insurance we’ve mentioned in this article.

General Liability Insurance

General Liability Insurance acts as a safeguard for the owner against any monetary losses occurring in case of death, body injuries, and property damages. For example, if someone faces injuries within your business premises, then they can raise questions about your services and ask for compensation for the same. So a GLC provides compensation for claims caused due to bodily injuries and property damages for which your business is responsible. This is owned by the owners or main authorities of a company and provides stability against third-party liabilities.

Professional Liability Insurance

Next we have Professional Liability Insurance, specifically for professionals like doctors, lawyers, accountants, doctors, physicians, etc. As these professions are always amidst life uncertainties, it protects them from the claims of their clients. This policy protects from all sorts of claims that may arise due to negligence, mistakes, omission, and malfunctions. This is especially for those people who deal in providing professional services for a livelihood.

Commercial Property Insurance

As the name suggests, Commercial Property Insurance is a quilt of security for any commercial property. This policy protects commercial property from miss happenings such as fire outbreaks, robbery, and unforeseen natural disasters. This is generally carried out by manufacturers, retailers, NGOs, and rental service providers. It is also influenced by demographic, construction, and occupancy factors. The loss of a commercial property takes immaculate time to be compensated and in such times financial aid by this policy comes extremely handy.

Worker’s Compensation Insurance

Worker’s Compensation Insurance draws its roots from the Workmen’s Compensation Act of 1923 and the Fatal Accident Act of 1885. This policy provides wage and medical services to people who have fallen ill at work. Any injuries caused to them at a workplace or even if they have lost lives and wages during the course of their job, this policy guarantees their monetary and medical benefits. Moreover, it also covers death benefits for families of such employees.

Business Owner’s Policy

A Business Owner’s Policy (BOP) is an all-around policy that combines protection for important property and liability risks in one package. This insurance is an integration of various basic insurances coverage. It is meant to safeguard business owners against property damage, liability and financial losses due to a lack of operations. To have this insurance, the business must surpass certain parameters. Some of these are the location of the company, location size, class of business, and revenue model. This is targeted for mid-size and small businesses because it includes all the major segments subjected to risks.

Data Breach Insurance

Wrapping up today’s list is Data Breach Insurance. Today data security is a major cause of concern for business owners. When confidential data of a company gets copied, transmitted, or disclosed to third parties, it can cause ardent financial losses. To avoid this, Data breach Insurance is a shield for a company to protect from such losses. Also, as technology is spreading across every sector, such breaches are becoming common. Small businesses are generally the soft targets and they must invest in this policy.

DURIAN INDUSTRIES PVT. LTD.

Delivering Marvelous Workplace Solutions Under The Dynamic Leadership Of Mr. Sajjan Dokania

over these years and his motivation has always been the love for the work he does. His proactive vision inspired us to make them a special part of our exclusive edition of “Iconic Business Leaders of the Year 2022”. The unmatched service portfolio and the spirit for serving the best are all set to captivate our readers.

A Glimpse of the Luminary

Previously engaged as a business analyst for the business in Kolkata, Mr. Dokania has hand-held the firm since its inception in Mumbai in 1981. He has had a significant role in transforming the business into a fully-fledged interior solution firm over the last four decades. Having understood the market requirements; Mr. Dokania has set up nine major manufacturing units. These units manufacture Plywood, Veneer, Laminates, Doors, and World Class Furniture right here in India. Leading by example, Mr. Dokania personally looks into every business vertical. Many times he selects products and materials from across the world to ensure the quality check. His ardent conviction, far-fledged ideology, and positive attitude have contributed to establishing the firm at massive heights.

Beginning the Journey

Mr. Sajjan Dokania Chairman & Managing Director

Good-quality and well-designed furniture can give any space, magnificent and aesthetic vibes at an instant. The extra element of finesses is added because your furniture has the power to leave an ever-lasting impression. So, our Prime Insights team is back again with another story of success and dedication by featuring Durian Industries Pvt. Ltd. The brand holds the pioneer position in devising veneer to plywood, home-to-office furniture, modular furniture to office furniture, and workplace solutions.

Durian Furniture is a company that coalesces its passion for client satisfaction along with industry expertise to bring quality products on board. With an impressive catalog of 700- products ranging from factorymade to imported furniture, the company is relentlessly working in their realms. Mr. Sajjan Dokania- the Chairman and Managing Director of Durian Industries Pvt. Ltd has been the strongest pillar of support

Mr. Sajjan Dokania: The Company made its first move in the wholesale and retail trade of plywood in 1981. Later in 1985, we started creating majestic spaces for homes and offices. From the days of importing furniture, we now ventured into setting up our manufacturing unit. We manufacture our range of ergonomic sofas, beds, chairs, and tables. After the inception of our modular factory, we have evolved into a trusted provider of colossal office desks and shelving systems. We have handled multiple turnkey projects of all scales and sizes across both the public and private sectors of India. The roots of our company have absorbed over 40 years of expertise and knowledge in crafting basic spaces.

Standing Strong Against the Obstacles

Mr. Sajjan Dokania: The times are changing and becoming challenging for new CEOs. The current leaders are much more confident with efficient management skills and education in hand. The modern go-getter attitude is helping the c-suites to overcome all

of these challenges. Just having a thorough understanding of the market in terms of knowing the ROI helps germinating lucrative actions and realistic goals. With that being said, the right balance between your successes and failures can prove equally fruitful. Since the beginning of the company, I have always worked with the same conviction, and facing doubts all the way is obvious. However, we need to stick to our confidence and vigor. Every endeavor might not give similar results. But having agility along with that positive attitude will go a long way to determining true success.

Talking about the Achievements with Pride

Mr. Sajjan Dokania: Our Company is glad to have enjoyed an incredible journey over these years along with adding many feathers to the cap of achievements. We will be taking it year by year!

• In 1985, Durian started plywood production and opened the doors to the first manufacturing unit in Palghar.

• In 1998, an entire timber-peeling plant was installed in Wada, Maharashtra. After the course of years, our quality made its mark and we saw an immense spike in demand. By 1991 we set up in total four manufacturing units in Palghar.

• In 1998, Durian ventured into the manufacturing of PVC for Door Skin and Molded Doors with an exquisite art facility at Wada, Maharashtra.

• In 1999 Durian created an exclusive Home Furniture Showroom in Ahmedabad with an imported-centric home furniture vibe to it.

• In 2001, our largest flagship store was launched in Mumbai.

• 2006 was our year of introducing Modular Furniture and we saw an optimistic beginning of modular workstation production.

• In 2010 we were felicitated with the prestigious FSC certificates.

• 2012 welcomed another milestone of setting up a Secondary ETP Plant which enables us to recycle over 10 lakh liters of water each month.

• Our team and customer panel witnessed the inception of Wink Mattress and Beddings from Durian. It included a dense range of décor products and interior designing consultation services. We started delivering our services to over 7000+ pin codes country-wide.

As we discussed, our conviction has made us what we are today and many more goals are in the queue of making their sparkle.

Research and Development Form the Backbone

Mr. Sajjan Dokania: Durian Industries mixes the passion for client satisfaction with industry expertise to come up with quality products. Every time we try to elevate our creativity and exceed the previous ones. Challenging the way we perform and perceive things with a different approach helps us to dive deeper into business innovations. The company is collaborating with the reputed ones in the industry to know how people think. Our classic range of designed and handcrafted veneer beds comes with intricate Marquetry work. These veneer beds are the epitome of creativity and we have created marvels with veneer.

Digitalization for the Win

Mr. Sajjan Dokania: Digitalization has many benefits as well as challenges associated with it. For us standing true to the basic DNA and mission of the company while adapting to the continuous cycle of digitalization was quite a task. The company needs to move along with these numerous changes. The leader has to take those lessons along and have the vision to lead the team. The ultimate goal is to have a sound clarity of achievements and the roads that lead us to them. Digital is a powerful tool to interact with a wider audience and serve consumers with authenticity. The pandemic pushed the pedal of our digital journey. Leveraging it, we were able to recognize the purchasing patterns of our consumers. When this edge is understood and implemented in the right direction, then it has the strength to surpass all those tough ceilings.

Amplifying Client Satisfaction

Mr. Sajjan Dokania: It is our personal belief that when someone purchases a piece of furniture, it leaves a surreal memory behind. For these satisfying experiences, we go miles ahead to serve our consumers with integrity and values. Our evergreen creations are fabricated with a blend of form and functionality to enhance the paradigms of the Indian lifestyle. We have the call to invest in our people and resources thereby bringing new things every day!

Aspirations for the Future

Mr. Sajjan Dokania: We are working to grip our hold on PAN India by creating various touch points for our customers in the form of brick-and-mortar stores. Our near goal is to become the first and trusted choice for exemplary interior solutions. Expanding the range of products and services offered will let the consumers choose from the pool as per their choices. Building an ardent online presence and enhancing our performance will also be on our target list. Marching towards digitalization and leveraging it to curate an upstanding experience for the online audience is another significant strive for us. We want our online audience to enjoy a simplified and hassle-free ordering process.

Motivating the Team to Keep Flourishing

Mr. Sajjan Dokania: The business space is becoming challenging and the only way to stay relevant is to maintain consistent quality and service for decades on end. The other challenge is to keep moving with time and learn new things. With an ebullient team of professionals, Durian has forayed into e-commerce platforms and made our presence across India with more than 40 stores. We launched our website in 2015 and brought a rigorous flow of ideas, thoughts, and discussions with a focused goal of creative ideology. Every employee needs to feel that they are the building blocks of the big picture and have a sense of individual ownership in the company’s growth.

Parting Words for the Readers

Mr. Sajjan Dokania: To have that edge over the peers, all entrepreneurs need to have a vision that stands true to its purpose. You have to be daring to dream big and aim at higher heights on realistic grounds. Always have the energy to work as a robust team with mutual trust and shared accountability toward a common goal. The environment needs to be collaborative and productive to achieve fresh perspectives. To be able to see the brighter side of challenges, we can inspire to create a business innovation that drives sustainable efficiencies and delivers indomitable product offerings.

A conglomerate with over two decades of experience in the Information Technology sector. We specialize in Integrating the IT Infrastructure Solutions. Serving & Partnering over 100+ global organizations successfully. Over the time we have transformed as a Solution Partner and System Integrator.

How to Conduct Market Analysis for Your Business

Analyzing and evaluating your corporate space is an important aspect for any business venture to take the lead. Today, every business wants to develop USPs that take them ahead of their numerous competitors. For that, conducting a thorough market analysis for your business is the foremost task to deal with. We will be discussing in detail the essentiality of market research. Along with that, our team will also be highlighting the ways to conduct market analysis for your business. Without any further delays, let’s see what we have lined up in this article for our readers.

As the name speaks, market analysis is proportional to carrying out a deep-rooted evaluation of the outside market within a targeted domain. It helps to provide a closer view of the potential market, competition, and the generic industry environment. As we know that the business world is getting saturated day by day, it becomes the need of the hour to think out of the box and be strategic as much as possible. What market analysis does is that it acts as a filter between your business and the market. It further identifies the nature of customer purchasing behavior so that any business owner can incorporate the same in their products t and make them more reliable. Not only it reduces the heavy risks but also prepares a robust ground for quality decision-making processes.

What is Market Analysis? What is its Importance in the Contemporary Corporate World?

How to Conduct an Efficient Market Analysis for Your Business

As we have discussed its importance, we shall now understand some simple yet efficient ways to conduct a market analysis. Here we have presented some key pointers which will help you with the whole process of market analysis. Let’s have a look at them.

•

Be clear with your objective

When we conduct a market analysis, there is a clear purpose attached to it. It may be to know about customers’ interest, cost ratio, or the products existing in the market. It can be anything! So it is essential to draw a map of your research objective and proceed in a streamlined way. Once your objective is clear, you can start to think about introducing new market trends associated with the aforesaid and create your niche. You have to be extremely focused on your research section and give preferences to competing with those businesses that are in neck-to-neck competition with your sales.

•

Hear to your Customer Base

The next important step is to give an ear to your customer’s interests and demands. For any product or service to become a hero, it is only because of the customer’s interest and satisfaction in it. Knowing how many people are willing or interested in purchasing your product, makes you more conscious about maintaining quality and cost efficiency. In this, you have to give attention to points like-

■ Age group

■ Lifestyle and Hobbies of customers

■ Gender Distribution

■ Demographic Location

■ Income resources and ranges of customers

After you know about the audience segments, you can pitch your sales and marketing efforts in a lucrative manner.

•

Have Sound Knowledge of your Competitors

Heard of “Survival of the Fittest”? It makes sense in today’s competitive bubble! Knowing and discovering meaningful information about your competitors is a healthy exercise to understand about creating a mark. Your competitor can either be in a higher or a subdued position than you in the market. But you have to keep them on an equal pedestal. Gather useful insights about their market share, marketing strategies, USPs, innovations, online and offline sales figures, and financial grip. You can also have a look at their social media platforms, online reviews, and Google listings. With an amalgamation of all this, it can surely curate something exceptional.

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Existing Condition of the Industry

The current state of the industry you’re dealing with can change your business game to another level. A business owner won’t be willing to launch products in an industry that has lost its spark. So moving ahead with a detailed periphery of the current state of the industry will help you know about the longevity of your product in terms of existence. Always include parameters like size, trends, opportunities, and projected growth of the industry in the coming years.

Mr Manish Mannan:

A visionary leader who promises to implement ‘One Company One Software’

More often than not, Organizations have decentralized data that are generally not available in a single place. Various departments use their software, collation of all work ends up wasting a lot of time. What if a system could be built that can streamline the data across the entire organization and put it in one place, enabling a more efficient, collaborationbased and data-driven work environment. O2b Technologies is a leading global enterprise resource planning solution that delivers the choice, flexibility, and agility to drive growth and opportunity throughout businesses. We had the opportunity to talk with the CEO of O2b Technologies, Mr. Manish Mannan, who shared his successful entrepreneurial journey

Mr. Manish Mannan | CEO O2b Technologies

Shreyash Mundhra | Prime insights

Overview of the company

O2b Technologies is a leading global provider of Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), Customer Engagement Management (CEM), Workflow Management, and E-Commerce Solution. The company is vastly diversified and has a global footprint of 100+ installations in over 20+ countries with large, mid-scale installations being deployed at Manufacturing, Distribution firms, other major giants, etc.

The inception journey

As the world was progressing day by day, we were not only using technology but living with it. In 2014, Mr. Manish Mannan along with his team, after having vast experience in the technological advancement space decided to start an ecosystem that will help organizations to grow, manage and generate more revenue from their businesses. They were able to correctly identify the problem area that was, businesses were running manually on decentralized data, inefficiency & low productivity accompanied by late decision making by decision-makers. Also, there were selected software available to ease the business process, which resulted in the daily use of multiple software. Overall the process was a time-intensive and cumbersome. Seeking the opportunity, O2b came forward with a solution that automates and integrates the overall business process to a single platform which is not only for big giants but also designed for small & medium-size businesses. The workflow becomes smoother, saves resources and provides more efficient, effective, and productive results. Two-way communication was also developed for Vendor/Customer portals where they can check the required information. Everything was aligned to their motto of “One Company One Software”

The right balance

Manish believes in a work-life balance state that aligns with the vision and work culture of O2b technologies. He further adds that he has set priorities, and adheres to the deadlines he creates for himself. One more quality that he shares is taking care of all the responsibilities whether it’s professional or personal life. There is always an effort to take out time for his hobbies, and fun activities and save his leisure time.

Does the CEO struggle more in life?

Manish feels that by doing something different, there are more chances of failure than success. When you want to do something different that nobody had done earlier, you have that extra pressure to not only survive but also to get accepted by the industry and its end-users as well. Apart from this, some situations come that are not in one’s control like the pandemic, resources, locations posing challenges and many others.

Keeping pace with the market Research is an important aspect when it comes to keeping pace

with market trends. Manish gives credit to the professionals in the O2b research team helping them find the right expectation from the market. They find out creative solutions to what to develop, how to develop and for whom to develop.

Under the visionary leader, Manish, O2b believes that R&D plays a significant role in the growth of the company and spends 30% of its revenue on it. They strongly trust that with this they can innovate new products and services, create ways to compete, develop and maintain strategies for marketing campaigns, understand new & existing customers better, and overall, it helps in building a clear focus and intentions to move towards the company’s mission and vision.

The souls of the company shall be happy Employees are the soul of the company. They keeps the business alive. It is imperative to make them part of the bigger picture of the organization. Mannan opines that a happy employee will be able to work more effectively and efficiently. Manish personally involves himself with them in their day-to-day chores and more importantly listens to them. He is not only working but also celebrating with them.

A message for all those who dare to dream CEOs are decision-making and authoritative position and accepting both positive as well as negative thoughts regularly is a part of the job. Manish mentions that giving up on dreams can never be an option for anyone but, if you are doing so in any case, all the reasons are because of you only, you should be 100% responsible for it rather than because of some stereotypes. It is paramount to keep things simpler and focused. Manish thinks that one should not focus on problems but rather find solutions. Be it any situation, one should never give up on their dreams.

What future holds for the company

O2b Technologies has achieved many milestones, one among those being opening up offices around the globe. Overcoming and surviving the phase of the pandemic was itself a great achievement. The company also conducts blood donation drives regularly. Apart from expansions in future, the company will keep on developing more advanced solutions matching the upcoming technological advancement across the globe and give back to society in the best possible ways.

Golden words for Prime Insights readers

Manish advises all the readers that move out of anything if they are not enjoying it. Whatever you are pursuing must be your passion and if it is not, then find out what your passion is and start working on it. No matter bigger or smaller, you will start enjoying it while making the bread-butter for yourself. Don’t forget that following your passion doesn’t mean you will not fail anytime, don’t get scared or ashamed of failures, embrace them as they are the path and sign to your success!

Local Marketing Strategies for Success

Although marketing is essential for every company’s growth, achieving success in a regional or national market can present unique challenges. One of the keys to success is familiarity with the local customs and tastes. Services and products that do well in your area can help you target your marketing efforts. To succeed in a niche market, consider the following advice.

Strategies for Local Promotion

The term local marketing refers to the process of developing and implementing strategies for reaching a defined geographic area. One of the keys to success in local marketing is learning about and catering to the specific preferences of your target demographic in your immediate area. There are a variety of local marketing tactics to choose from, so you can tailor your campaign to achieve maximum results.

1. Enhance the website performance

Optimization for search engines is essential if you want your website to reach as many people as possible. You also need to localize your website for each location you intend to promote. Both of these will help the correct individuals find your website and maximize the effectiveness of your advertising budget.

It is possible to improve your website’s visibility in search engines by implementing a few simple changes. Having relevant and current information on your website is a must. Always check that the material on your website is full of relevant keywords, well-written, and structured correctly. You’ll see a boost in your site’s position on Google’s search results pages. Building quality inbound connections from relevant sites is another strategy for raising a website’s page rank.

2. Alter the meta descriptions and headings

When using a web browser, title tags are the first things a user notices. Since they serve as a summary of the page’s content, they must contain relevant keywords and accurately reflect the page’s subject matter.

As a quick summary of a page’s content, meta descriptions play a significant role in search engine optimization. You may improve your website’s visibility on Google by adding relevant local keywords and phrases to your meta descriptions and title tags.

3. Create separate landing pages

Using local landing pages to advertise your company online is highly recommended. They allow you to zero in on potential buyers in your immediate vicinity, which can boost business. Local landing pages can also boost your business’s recognition and bring in new customers.

4. Activate the Google My Business page

Claiming your Google My Business listing is a good move for local companies. Businesses can gain more exposure in search results by taking control of their online profiles and establishing credibility among consumers. Make sure to put in your company’s full name, physical address, and URL when making your listing. In addition, be sure to include pertinent information about your company, like its operating hours and list of available services. Finally, remember that updating your listing is essential to its continued success. By adhering to these straightforward guidelines, companies will have no trouble claiming the Google My Business page.

5. Encouraging positive user reviews

Among the most effective local marketing methods is actively soliciting and promoting good customer evaluations. While motivating individuals to write reviews may be challenging, you must do so.

6. Provide community events or funding

Hosting or sponsoring community activities is one approach to building goodwill and raising brand recognition in the area. By interacting with locals, businesses can grow the number of customers and people who recommend them to others. Additionally, you can meet key community members and build vital connections by sponsoring or hosting events.

7. Send emails to certain regions.

The use of local email marketing is a fantastic strategy for maintaining relationships with current and potential clients. Taking a regional perspective makes your messages more applicable to the target audience. Also, using this advertising method, you may connect with your clients more individually.

8. A direct mail marketing strategy.

Many people can be contacted swiftly and easily through direct mail marketing. The finest direct mail marketing for your company might be found among the numerous available. Geographic targeting is a powerful method for narrowing your focus on the right people. By doing this, you can target certain neighborhoods or postal codes with your marketing effort. Depending on demographics like age, interests, and purchasing history, customers can be honed in.

Conclusion

Effective local marketing campaigns can help you reach your goals. Your organization may stand out from the crowd by learning about its target demographic, developing a strategy tailored to its specific geographic area, and then implementing that plan.

GREENFUEL ENERGY SOLUTIONS: Bringing green future in India through advanced alternate fuel systems and components

Insights

While the pandemic disrupted the global economy, it paved the way for virtual reality, ecommerce, and, in particular, alternative fuel industries to grow and succeed. Since the beginning of the twenty-first century, many businesses have been developing solutions and products based on alternative fuels, saving users a significant amount of money. In this way, both customers and businesses intend to promote, sustain, and use green energy over others in order to create a healthier and safer natural environment.

One such company is Greenfuel Energy Solutions, which was founded in 2006 to provide alternative fuel systems, automotive accessories and advanced batteries to Indian citizens, is one such company. According to the owner, “Greenfuel Energy Solutions’ zero-defect, e-mobility and next-generation energy storage technologies will drive India’s towards a sustainable and green future,” the owner claims.

Greenfuel’s origins and success story are well worth reading for entrepreneurs interested in and involved in alternate fuel technology.

The vision behind greenfuel

Greenfuel is now one of India’s largest auto OEMs, with a vision to bring e-mobility and gas fuel vehicles to market. As previously stated, many businesses are involved in the alternate fuel industry, with new companies entering the industry on a daily basis. Greenfuel is overcoming the challenges of supplying CNG systems and designing Lithium Battery Packs.

When Greenfuel’s founder returned to India in 2004, he noticed a significant difference between India’s alternate fuel market technology and that of the United States. When he realised there was no public awareness of green fuels, he saw the business opportunity and began supplying high-pressure fuel solutions in 2006.

AKSHAY

FOUNDER

Pinki Sharma | Prime

With the sole aim to bring a zero-carbon future in India, Greenfuel has progressed at a high pace that millions of users and industries are using its systems and solutions at a large scale.

Sustainable Solutions and Systems of Greenfuel

Greenfuel has proudly supplied over 2 million CNG components since 2006. Furthermore, its CNG fuel systems are highly regarded because they have a proven track record of running 25+ billion kilometres without flaws. With such market credibility and product features, Greenfuel is undoubtedly paving the way for a more sustainable and environmentally friendly future in India through alternative fuel systems and components.

With in-house built battery packs, Greenfuel has demonstrated its ability to design hardware, control embedded software, and regulate critical safety. Greenfuel’s founder recently revealed that he has filed for several patents on the design of its Lithium Battery Packs. He also stated that Greenfuel has received three patent approvals. Greenfuel is equally committed to supplying “ade in India” components and products in order to improve and sustain the product line.

Greenfuel’s First Success

Greenfuel developed the first low-floor CNG buses for Tata Marcopolo after the founder approached Tata Motors with his ideas. As of now, all DTC green-line buses have Greenfuel systems that have been operational since their installation.

Challenges Overcame by Greenfuel

The Indian buyers’ mindset never changes or improves with time and technology. The same happened when Greenfuel technology approached Indian customers with alternate fuel solutions. Naturally, the customers were reluctant and questioned the company’s market reach. Greenfuel, on the other hand, never stopped using innovative ideas to introduce alternate fuel solutions to Indian customers, such as CNG fuel systems. Greenfuel eventually reached out to Indian buyers with enthusiasm and green futuristic solutions.

Company’s Story

The founder of Greenfuel Energy Solutions, like most successful entrepreneurs, worked on this passion for clean mobility. When he founded the company, Indian buses were developed by OEMs and had issues with their fuel systems. But, using his three years of experience using CNG systems and watching them grow in the USA, he excelled at the safety standards needed for Indian alternate fuel systems. Today, we all know how important the adoption of greener resources is for our future generations. Greenfuel does nothing but assist us in becoming a part of e-mobility and a sustainable future.

Mental Peace of an entrepreneur

Greenfuel’s founder builds alternate fuel systems from scratch and scales them while providing job security to 230+ people.

As enthusiastic as he is about e-mobility and green fuels, he is also a strong entrepreneur who is concerned about missing out on opportunities.

“As an entrepreneur, he has learned to focus on a few things with perfection and blend them with new opportunities,” says Greenfuel’s founder.

Founder’s Wise words for new entrepreneurs

According to Greenfuel’s founder and CEO, creating a brand that people prefer doing business with is critical for long-term survival. He also states that focusing on short-term profits is detrimental to any entrepreneur. Instead, he believes that business owners should be concerned about their vendors, customers, and employees. This is how any business or industry achieves success.

He also asserts that reinventing and improving services and products for a positive impact can inspire millions of people.

Employee Selection and Work Culture at Greenfuel

Greenfuel looks for a positive attitude in all of its employees. It believes that a humble learner can always be trained to produce multiplied and focused outputs. Furthermore, because Greenfuel is a customer-centric company, all of its employees are trained to respect and trust customers. As a result, it fostered a friendly and cooperative work environment among its operational and non-operational divisions.

Milestones of Greenfuel

Greenfuel’s first accomplishment was obtaining orders from Tata Marcopolo for low-floor buses for the Delhi government. Our installed systems in this project have travelled 1.5 billion kilometres without failure. Greenfuel Energy Solutions’ efforts and market credibility eventually reached Maruti Suzuki in 2010. During this collaboration, the company supplied over a million products without any warranty return or failure claims from customers.

Future Plans

As the company name suggests, Greenfuel Energy Solutions has suitable alternate fuel systems for the right buyers. All opportunities for energy storage, e-mobility, and alternative gaseous fuel solutions are identified and pursued by the company.

Greenfuel’s founder claims that the company is only at the start of a revolution that will benefit millions of users and the environment through clean mobility.

Final Words of Greenfuel’s Founder

He believes that overcoming fears and leaping over faith is the most effective way for an entrepreneur to survive. Furthermore, an entrepreneur should have clear reasons or intentions for offering products and services that will benefit its customers. It will enable them to taste success at the right time, with the right improvements in place.

HOW TO IMPROVE EMPLOYEE ENGAGEMENT

Employee engagement refers to the level of interest and enthusiasm workers show toward their jobs. Participation from staff members is essential for gauging and sustaining an organization’s culture. Verify if workers are actively contributing or just punching the clock. Learn whether or not your company’s methods of team building and human resource management provide optimal business results. The right approach may strengthen your organization’s and its employees bonds.

How important is employee engagement?

Day in and day out, employees’ actions and choices affect their colleagues and the company. The way management and staff treat one another can significantly impact the decisions made by both parties, putting your business at risk. The question that leaders must explore is “how” employee engagement is crucial. If workers aren’t invested, their teams won’t be, and the company’s bottom line will suffer.

Ideas to enhance employee engagement

A relationship is a difficult thing to maintain. Participation from teams or employees alone will not alter an organization’s culture. The employee engagement indicator is useful for managers and teams to have honest and meaningful conversations about how to improve employee engagement. The framework offers various recommendations to aid in the team-building process.

1. Design jobs (and redesign)

Think about the job’s structure, the business problems it addresses, and the “right” amount of responsibility. Workplaces with employees who are bored or who lack sufficient challenges might consider a redesign. We’re committed to our employees’ long-term success. Offer extra learning opportunities and projects, including weekly performance evaluations, corporate ladder climbing, and interdisciplinary skill development.

2. Help employees find purpose.

Help people make their own choices. The morale of an organization may be boosted by giving workers more autonomy in their work. Make it easy for workers to provide comments and do something with their input. Managers should discuss how workers have helped the firm achieve its goals.

Inspire your staff so that everyone has a chance to weigh in on a recent project or business meeting and ask for feedback. During video meetings, it’s a good idea to get feedback from new contributors when it’s easy to lose track of ideas.

3. Trust-building

Leaders may earn their employees’ trust by showing they’ve given thought to their concerns. When you show your employees that they are valuable by acts of service, community building, cooperative endeavors, and power distribution, you demonstrate that they are valuable to you. The same goes for advocating for workers, fixing team issues, and catering to employees’ specific wants and requirements. These actions, rather than words, establish long-lasting feelings of trust and security.

4. Supportive and informative feedback

Boost employee development by providing them with new opportunities and challenges. Ensure your employees are always learning and growing by giving them hard tasks. Staff development relies on consistent feedback. Motivate staff members often. You may express your appreciation to your remote or virtual personnel by sending them a message.

5. Holistically support workers

When employers show interest in their whole workers, those workers feel valued. Encourage strong leaders and make sure everyone understands what is expected of them. Invest in the well-being of your employees by providing them with events and benefits that address their physical health, mental health, financial security, and sense of job satisfaction. Acknowledge employees’ efforts and prod them to take a break and refuel.

6. Gamify work.

The fitness game apps are effective. Once you’ve walked 10,000 steps, you win a reward. You’ll benefit from an employee’s success in reaching their objectives and climbing the corporate ladder. Using gamification in the workplace can increase productivity and benefits employees’ health and well-being.

7. Reward workers

Recognize and reward employees, especially those who do very well. The goal is to acknowledge the efforts and achievements of the staff. Recognizing and rewarding employees’ efforts may boost morale and productivity.

8. Deepen your workers’ relationships

Keep in mind that all of an employee’s relationships are interdependent. It is demonstrated by COVID-19. Unexpectedly, there is a confluence of family, hobbies, and outside forces. To properly support their teams, managers should prioritize work-life balance.

Conclusion

There is sometimes a lack of cohesion across various company-wide involvement efforts. They will likely see participation more as retention than as recruitment. Or, they may be aware of the advantages of an interactive onboarding process but be unaware of the potential effects of involvement in performance reviews. Companies that care about their employees’ engagement take a different tack. They incorporate employee engagement into every facet of the employee experience, making each part stronger than it would be on its own.

Dr. Urvashi: A Visionary Educator on the Frontiers of Leadership Education

Global business is sitting on the cusp of a new momentum driving skyward. As ecommerce and global retail take an upward turn, business education institutions strive to deliver the next big stock of leaders and visionaries. IMS Ghaziabad is one of the biggest institutions in India’s business leadership schools. Dr. Urvashi Makkar serves at IMS-G’ Director and her vision is defining the most promising proteges in India’s entrepreneurial and business management space. She reveals many key education industry and management market trends in an insightful review with Prime Insights. Here are its biggest ideas, opinions and outtakes:

Overview of the Institution

IMS Ghaziabad has been an illustrious management institution for the past 32 years. Its PGDM program holds accreditation

with the AICTE and the National Board of Accreditation (NBA) along with the ASIC from the UK while also holding membership with the AACSB Business Education Alliance in the USA. Further, the institution holds ISO 21001:2018 Certification for its PGDM program. This two-year program conforms with the Management Systems for Educational Organisations (EOMS) standard starting from October 2021.

Dr. Urvashi is IMS’ Director and serves as the Master Trainer for the globally acclaimed ‘AICTE- UKIERI Master Trainer’s Programme. This is part of the Technical Education Leadership Development Programme (TELDP). She is also part of the Council of Management of All India Management Association (AIMA) which serves as India’s apex body for management professionals. She currently serves as the Representative of Corporate/ Institutional Members for the year 2021-2023.

IMS Ghaziabad also has a rapidly evolved curriculum to which

Dr. Urvashi Makkar - Director - IMS Ghaziabad

Supriyo Chatterji | Prime Insights

it has added several new specifications to keep up with market dynamics. Most recent introductions include Artificial Intelligence, Business Analytics, and Design Thinking. The institution has also added video conferencing setups for Cisco WebEx, ZOOM, Avaya Scopia app and others. This is to help students, educators and recruiters interact better and collaborate faster.

Leadership Decoded

Dr. Urvashi believes in leadership that excels through inspiration. She believes a true leader must have the capacity to inspire peers and subordinates alike. Any projects they undertake will be driven by their inspiration and zeal for working with others. This is a crucial element of business leadership along with learning agility. She explains that this is the ability to adapt to emergent market trends and patterns. Agile recognition and response measures enable leaders to execute smart strategies and deliver better results. Hailing from a family of academicians, Dr. Urvashi has witnessed how strong academic foundations make capable leaders. The blends the pedagogical elements of management education with real-world applications. Applying leadership to practical settings enables students to better actualize motivation in a streamlined and prepared manner. This gives them a head start in their careers and top picks for recruiters.

The Motivation Mantra

Dr. Urvashi considers holistic learning and application the core idea behind the motivation process. Keeping a steady working process and driving towards goals requires insights, adaptability and an eye for what’s around the corner. A creative thrust for nurturing and transformative process headed by leaders capable of learning, changing and innovating is best poised for success.

At the same time, applying a democratic development process allows for creative innovation while bringing out the best in everyone. It also creates a sense of safety in the team and fosters greater teamwork and innovation. It is well-known that leaders who motivate team members individually get more out of them as a whole. This means establishing transparent and clear cut aims, deliverables, communication, efficiency reports and feedback including resource allocation and execution. The team runs the process while leaders can take a more leaned back approach to address key performance points and the future plan. Dr. Urvashi asserts this dual-toned approach makes IMS grads a cut above all other management professionals fresh out of the lecture hall.

Tipping Trendward

IMS Ghaziabad is a training ground for the best in management because of its Academic Excellence imperative. According to Dr.

Urvashi, they take a triple dimensional approach that includes Corporate Readiness and Global Exposure. These core focus considerations are hinged on developing critical competencies of strategic thinking, analytical implementation, and specialized knowledge and management skills. The institutions also include Value-Added Certification Programmes from Microsoft, MSME etc. to give students options for high-skill developing certification courses. Alongside, IMS has included Value-Added Short-Term Training Programs and a dedicated Centre for Innovation & Entrepreneurship.

Simplifying Success

The success mantra that illudes several top B-schools and grads are something of a matter of course with Dr. Urvashi and IMS Ghaziabad. She believes all their educational efforts are directed towards the process of nation-building. She defines success as a measure of holistic growth and processing efficiency. This idea blends into her every classroom discussion, course structure and curriculum expanse. Her success mantra comes down to imparting quality education with a strong focus on right out of school corporate readiness. She also believes her family anchors her to his life’s work and the ongoing pursuit of success.

Ideas to Drive Innovation

Dr. Urvashi Makkar pictures the future resting on the shoulders of the youth. She leverages this ability on what he calls the “Power of Anticipation” which basically pitches predictive foresight to update systems before they go obsolete. She recommends all management students understand and utilize emergent trends and respond to them realistically. This will help them address challenges of career and company growth easily. Preparing for unforeseen conditions will also get easier since they are in the habit of making agile responses to market conditions and growing against competition instead of comfort. She quotes her catchphrase as “To define is to limit!” and encourage students to pursue greater height with boundary-defying enthusiasm and a pursuit for excellence.

Entrepreneurial Traits That Lead to Success

1. Strong Work Habits

What does it take to be a good business owner? Is it being born with a strong drive? Is it being a person who likes to be around people? Is it enough to be charismatic to get people to buy something? Even though some successful entrepreneurs have these traits, they do not usually describe all of them. Not everyone is born wanting to make the world a better place. Many successful business owners today are people you might have thought were not smart enough in college or high school. Anyone can become an entrepreneur. But all successful entrepreneurs have a few key personality traits in common.

Successful entrepreneurs know how to work hard. Most of the time, they will be the last ones to leave the office and the first ones at the office. If there is work to be done, they will come to the office on holidays and weekends and keep working until it is done. These are the types of people who always think about work, even when they are having fun.

2. Deep Passion

Passion and hard work go hand in hand. To keep the business firm, you need a good work ethic and passion to stay motivated enough to keep a good work ethic. Did you ever get an A on a school project because you cared

so much about it? This feeling of success is worth a lot, and it is how entrepreneurs feel when their hard work pays off in a big way.

3. Creativity

People often make companies that do well with many crazy ideas. Entrepreneurs have to come up with unique ideas that make their businesses stand out in a world where competition is fierce.

Creativity can mean coming up with new ways to run a business. It can also be used to solve a problem by finding a link between two things that do not seem to go together. Creative entrepreneurs think about the possibility that the old way might not be the best.

Self-starters do not settle for a 9-to-5 job that drains them. They do not give up the moment things get complicated.

A self-starter does what needs to be done without being encouraged or asked to do so. They start their projects and take charge of them on their own. They know that when things get hard, it is a challenge that helps them grow as

Plans change? Do you have to start over on a whole project? A successful business owner will eliminate problems and start from scratch, so they do not get stuck in a big rut. Many business owners will tell you that their businesses turned out to be very different from what they had planned. They might also say they would not have wanted their

Being easygoing means going with the flow, not getting stuck in certain thinking, taking new opportunities as they come, and being open to changes and criticism. Entrepreneurs who are good at what they do can make something

No one has all the answers. Due to lack of money, a new business often does not have staff in every department. Putting together a team takes time and money. It means that people who want to start their businesses need to learn

Entrepreneurs who have had this kind of experience are so well-rounded. They have seen, done, and learned