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EDITOR’S NOTE

Leaders in the League of Bringing Remarkable Revolutions

CREDIT PAGE

Editor In Chief

Ankur Mishra

It has been almost two months since we entered 2023 and no doubt time flies in a blink. Many of us are continuing our new-year resolutions and some of us are still struggling to get back on track. But what matters the most is to keep trying and trying. History had many leaders who once were dwelling amidst failures but rose to become an emblem of inspiration for human existence. With discipline and persistence, anyone can bring the ball of success to their court. With this as the source of inspiration for this edition, we have made another serene attempt to add value and knowledge to the lives of our global readership panel. We have witnessed many new players rising in the business fraternity while the existing players have also multiplied their caliber by manifolds.

In the line of the endeavor of bringing exceptionally classy business stories, Prime Insights is privileged to forth this edition with the brand story of Agileseventeen LLC. Under the flagship leadership of its founder Mr. Markanthony Akem, the brand has glued itself to creating excellence. Agileseventeen offers exemplary Agile Scrum Training and Services for small businesses to help them expand their horizons in all directions.

The brand also provides transformation experts for Fortune 500 companies looking for the needed assistance in chiseling the efficiency of their processes. The brand collaborated with Scrum Study, International Scrum Institute, SAFe, and several other partners across the globe to deliver their top-notch services. In addition to it, Agileseventeen has trained more than 200 students for Agile and Scrum Certifications to take the legacy ahead. The workforce is kept fulfilled and motivated with a healthy work environment, competitive compensation, incentives, benefits, and rewards.

The brand also launched its “Community Portal” in November 2022 which brings Agile and Non-Agile professionals on a single platform. This platform allows them to share resources and learn from each other. Their nobility and integrity shine through their charity for motherless babies and families that have suffered the loss of both parents. Our infatuation for Agileseventeen’s journey so far, can’t be coalesced into a few words, so you must read what we have placed inside.

Seeing such oodles of support and appreciation coming our way, the entire Prime Insights Magazine gives a message of humble gratitude. We are learning so much from your feedback and are working even harder to keep bringing sophisticated reads to our extended family. We would like to keep hearing about how to make these editions more alluring. Our future has direct proportionality with what we do in the present, so keep up with your hard work. Don’t let the challenges lower the value of your lion potential and promise yourself that you’ll shine like a star one day.

Editorial Coordinator

Yash Anand , Shweta Singh , Kaustav Sarkar, Trishani Sarkar, Jasmeet Bhatia, Siddhant Pengoriya, Khushi Rawat, Prakriti Gupta, Pinki Singh

Art Director

Aryan Jha

Graphic Designer

Bhavana N Sivadas, Deepanshu Bisariya, Sumit Joshi

Head Of Distribution & Production

Shivani Lath, Kaashvi Jain, Tarush Rajawat

Web Development & Maintenance

Apoorva Jain, Anup Bhandari

Advertising & Promotion

Rohan Batra, Pakhi Vats, Gaurav Singh, Suhani Joshi, Sakshi Jain

Sr. Business Development Manager

Manish Mishra, Arindam Sarma , Yashwinee Singh

Business Development Manager

Priyanka, Mehul Garg

Data Analysis

Mala, Anand, Khushboo, Jaanvi Singh,Aditya Tomar, Athul Vijay K, Shaurya Agarwal, Vishal Bhat, Rohit Rana, Ankita Singh

The greatest glory is not in never failing, it is in rising every time from the bottom.
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Citrus Informatics (India) Providing high end software development services by affordable, qualitative, and reliable it solutions Eastern Global Solutions A new age venture assisting the business ecosystem with their exemplary outsourcing services CONTENTS COVER STORY AGILE SEVENTEEN LLC A Dynamic Business Partner For Turnkey Agile Scrum Training And Services 10 18 22 6 Edition February 2023 | www.primeinsights.in Prime Insights
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AGILE SEVENTEEN LLC

A Dynamic Business Partner For Turnkey Agile Scrum Training And Services

Agileseventeen is a private owned organization that provides consulting, training, and knowledge-based services to small businesses and individuals in underserved communities. The brand offers agile training, transformation services, and consulting services that enable organizations to get more efficient with their time to market. Agileseventeen also provides transformation experts for Fortune 500 companies looking for assistance in becoming more efficient in their processes and providing better services to their customers. In essence, Agileseventeen provides training and consulting services for small businesses to help them become more successful.

To elaborate this little introduction further, we had a memorable conversation with a special entrepreneur, Mr. Markanthony Akem: Founder of Agileseventeen LLC where he led us through many interesting and important phases of his entrepreneurial journey. We also asked many intriguing questions about the same. In simple words, this conversation was one-of-its-kind and we were magnetized by his business acumen.

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MR. MARKANTHONY AKEM | FOUNDER |

Beginning of a Strong Enterprise

Getting started with the inception story, Mark said, “I have been in the industry since 2007, and over time, I realized there was a huge need for people who don’t have access to technology in underserved markets. To address this gap, Agileseventeen was founded in 2017. The main focus is on training and consulting services that help small businesses become more successful by becoming more efficient with their time to market. For this purpose, we partnered with Scrum Study, International Scrum Institute, SAFe (Scaled Agile Framework), and several other partners to develop the services that we offer today. Through our partners’ knowledge base, training, and consulting services we can provide a wholesome package that our customers can benefit from.

Mark’s Saga of Struggle

“My story of struggle is unique in the sense that I’m a minority business owner. In the past, I faced my share of financial, social, and cultural challenges. As a growing business, access to funding can be difficult, so I had to pull out my entire money when starting the company. There are specific industry-centric challenges within the tech sector that I had to face due to its constantly changing dynamics. However, my vision has been the key factor in helping me rise above these obstacles and establish the business more strongly. To others facing similar struggles, my advice would be to focus on your vision, find ways to stay motivated during these challenging phases, and learn from them.”

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Mantras of PersonalProfessional Balance

For an entrepreneur, it is often a task to manage the work-life balance. However, Mark told us that he prioritizes his family over his professional life. Supporting this he explained that having a family gives him mental, physical, and spiritual balance. However, to ensure their mental well-being he takes time off now and then, to enjoy moments of warmth with his family. This balance is essential for him to have both a successful personal and professional life. Listening to this we were, even more, captivated by his persona!

Flagship Clientele

Coming to the company’s clientele, Agileseventeen serves diverse genres of clients in the consulting space. On the corporate side, the team has worked for Fortune 500 companies such as Kaiser Permanente, CUDirect, Wells Fargo, TD Bank, Travelers Insurance, and Bank of America. They have also provided services to Cradle Solutions, a company based out of Houston. So far, over 200+ students have been trained for Agile and Scrum certifications since its inception. With immense dedication, the brand promises to continue increasing its reach and client base in the consulting landscape.

Managing Operations in Changing Market Trends

As per Mark, the key to keeping up with changing market trends is having a flexible mindset, staying strong with the team & partners, and having accurate tools at their disposal. Staying aware of the trends and being able to adhere to them, makes the team feel enthusiastic. Having creative solutions for budgeting, planning, and structuring is also essential in staying ahead of the curve. Ultimately, it comes down to having a good understanding of the market and being agile enough to make the right decisions quickly. This requires focus, discipline, and collaboration among the team. With the right mindset, team, and tools, keeping up with changing market trends is achievable.

Research and Development is the Driving Force

“I ardently believe that research and development are indispensable for a company’s growth. Research and development help to discover game-changing ideas, identify opportunities for improvement or expansion, accumulate knowledge about customer needs or industry trends, develop new products that can meet those needs, and stay ahead of the competition. It also enables companies to restructure rapidly. R&D helps companies identify opportunities to increase revenue, reduce costs, and gather an enhanced version of their existing efficiency. By investing in research and development, companies can better understand their customers and develop products or services that are tailored to their needs. This can lead to increased customer satisfaction and higher profitability for the company and gives companies a competitive edge, which is imperative for long-term success.”

Mr. Mark’s Views on Brewing Competition Amongst CEOs

Competition is picking up its pace more than anything else in the corporate ecosystem and CEOs are the dominators here! Mark doesn’t think that there is an ‘it’s okay’ attitude when it comes to competition for CEOs today.

He says, “Every industry and company has its own unique set of challenges that must be addressed to remain competitive. There is no single solution or strategy, as every business needs to find a way to navigate the ever-changing landscape of the market. CEOs must stay informed on industry trends to make knowledge-driven decisions. It’s important to recognize that competition is an ever-present reality, and CEOs need to embrace it to succeed. In today’s competitive business environment, there is no room for complacency. CEOs need to stay focused, embrace the challenge of staying ahead, and strive to lead their companies to success while creating an enabling eco-system for their people.”

Serene Work Culture for Employees

It is a moral conventionality for organizations to keep their employees feeling professionally fulfilled and engaged to get the best out of them. It is about creating an environment that encourages collaboration and innovation, where employees feel secure and respected. Furthermore, it’s paramount to ensure that employees enjoy the necessary tools, resources, and support required for their job roles. Developing strategies to foster a learning culture through training, professional development, and mentoring are equally important. It’s also beneficial in allowing employees to provide feedback on their work experience to understand what further needs

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they may have. Offering competitive compensation, incentives, benefits, and rewards are all methods used to keep employees feeling proud about their job roles. All of these measures together help to ensure that employees remain motivated and engaged in the workplace. This is what sums up Agileseventeen’s ideology for the better future of its employees.

Words from the Luminary

For the global readership panel of Prime Insights Magazine, the luminary gives a message to thrive back and forth for greatness

“Set Goals, Stay Positive, And Surround Yourself With Mentors Who Have The Vision And Knowledge. Listen More, Talk Less. Put In The Hard Work And You Will Be Rewarded! Be Brave, Take Risks, And Never Give Up On Your Dreams. Together, We Can All Make A Positive Impact And Create A Better World For Everyone.

CEOs Who Give Up On Their Dreams Because Of Stereotypes, Know That Failure Is A Part Of The Process. You Have To Learn From Each Experience And Keep Pushing Forward. Don’t Let Anyone Or Any Stigma Or Stereotype Stand In Your Way. Believe In Yourself And Your Abilities, And Follow Your Dreams. The Only Way You Will Succeed Is If You Try. Keep Pushing Forward!”

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TEAM -AGILE SEVENTEEN LLC

Paradigms of CEOs’ Participation in Entrepreneurial Race

In Mark’s opinion, CEOs should participate and come on the front foot to accept challenges. As someone who has both founded and worked for companies, he understands the importance of having a connection to the business and its development. This is ebullient for any CEO to appreciate what it takes to build something from nothing and watch it flourish! Being an entrepreneur demands hard work and dedication. By taking initiative, learning from mistakes made, and surrounding oneself with positive support, anyone can achieve their goals - no matter where they are coming from.

Strategy and Road Forward

The company has lucrative plans for the future. The team is looking to scale our structures and evolve them as they grow. This will enable the brand to enter into further training and possibly even mobile application development. Recently, the team launched the “Agileseventeen Community Portal” to join people, allow them to share knowledge, and make connections with resources that can help enhance their careers. Eyes are also looking into the potential of a mobile application in the future. But Agileseventeen always wants to keep learning and growing. Even though the beginning is small, it is evolving as needed.

Insights of Agileseventeen’s Community Portal

The brand also launched its “Community Portal” on November 22nd, 2022. Indeed, Agileseventeen is seen as an integral resource for Agile, Scrum, and SAFe coaching and training. With this community portal, the brand is witnessing an exhilarating commitment to its members. The ultimate mission of the community portal is about curating experimental grounds for Agile and Non-Agile professionals to connect and collaborate. They will have a knowledgeable platform to share resources and learn under the expertise of top experts from the industry.

The pivotal highlights of the portal include-

•  A library for members to connect with each other in an instant

•  A coffee-with-coach feature where members can exchange informative discussions regarding their challenges with an astute professional

•  A network-building feature where members can build their customized connections with other individuals in their field

Members can also redeem discounts on the best Agile courses, certifications, and other useful resources. They will also enjoy round-the-clock assistance from a team of experts. Agileseventeen’s expert panel aims to provide comprehensive guidance on leveraging agile methods for better team management. Furthermore, the team of experts will guide the members in exploring numerous advancement opportunities and carving a robust future for Agility.

Ijeoma Ejinwa
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Achievements Made So Far

Discussing the company’s achievements was another level of excitement both for Mark and Prime Insight’s team! He addressed, “We are proud of the progress we have made in the last two years. We have seen significant growth in our offerings, engagement, and gross revenue. We are continuing to grow in depth and believe there will be more opportunities for us to expand even further.”

Fulfilling Social Initiatives with Responsibility

The company strives to give back to society in every way possible. On an annual basis, visits are made to motherless babies’ homes, and donations are made for their happiness. A fund dedicated to helping families that have suffered the loss of both parents due to violence is also curated at Agileseventeen. In addition to it, the company also offers free scholarships for its training programs to help people acquire their desired knowledge. Mark and his team are always looking for generous ways to give back with the hope of a compassionate future.

A Concluding Note to Finish the Article

With that, Mr. Mark wrapped up this conversation with us. As surreal as it was for us to converse with him, we are sure that our readers are also astounded by his choice of words and excellence.

TEAM -AGILE SEVENTEEN LLC
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That’s what true entrepreneurism looks like and Prime Insights Magazine has immaculate respect for his years-long journey of perfectionism.
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Citrus Informatics (India) Pvt. Ltd:

Providing High end Software Development Services by affordable, qualitative, and reliable IT solutions

In the early 2000s, the global IT outsourcing industry had some struggles to provide reliable IT services. Though there were many players in the field, yet most organizations found it very challenging to find a stable and reliable IT outsourcing company whom they could trust to meet their requirements and also to keep up with the timelines. Sarji saw a demand for a good IT outsourcing companies in countries like India and USA, since he heard about instances where the vendors failed to meet the committed deadlines or would suddenly stop communicating with their customers. This inspired him to start a venture of his own that would not only fill up these gaps but provide a reliable and enviable IT outsourcing services. And thus, Citrus Informatics was born in 2010.

Like any start-up, Citrus Informatics also had initial challenges finding customers for the business because it did not have a proven track record to showcase. However, it soon gained a sizable clientele base worldwide due to its high-end IT solutions. The company always stands on its promises and maintains transparent relationships with its customers, making it one of the most trusted IT companies in 2023. Citrus Informatics also had to deal with one of the common challenge faced by any IT outsourcing company, the cultural, geographical barriers and the time zone difference. With time Citrus Informatics was able to overcome these challenges one by one to become the company it is today.

The Unbeatable Citrus Informatics Solutions

The company offers IT Consulting, Technology Management, Software Architecture, Mobile Apps, Data Analytics, Cloud Computing, Testing and Quality Assurance, Digital Marketing, and other IT Engineering/management services. The company has been serving Ecommerce, Healthcare, Airlines, Energy, Real Estate, Medical Device Integration, Logistics, Broadcasting, Education, Automobile, and Transportation industries worldwide for many years.

Marking the Industry

Sarji Mohammedali has faced many challenges in making Citrus Informatics (India) Pvt. Ltd. a global IT outsourcing company. His adhesion to the company’s goals and vision has helped Citrus

Informatics maintain trust and integrity. The company intends to offer innovative and value-added products in this competitive market. Citrus Informatics plans to expand its business and mark its presence in the global markets. The company stands out among employee-friendly companies because it focuses on employee satisfaction.

Citrus informatics gives utmost importance to customer satisfaction. It is client centric and works diligently not only to meet the customer requirements and goals but also to provide value added solutions. Citrus Informatics can work in this way because it can boast of a highly proficient team which spans multiple technological areas. The customer has a big gain in this since they are presented with viable technological options that

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Sarji Mohammedali Founder and CEO

may be a better choice for them. Citrus Informatics also works on projects that require to follow strict compliance policies like HIPAA which is related to healthcare.

Breaking The Old-Traditional Mould

Citrus Informatics is known for its trust value and focus on maintaining the same. The company maintains transparency in all transactions and communications with the clients to stand on their trust and expectations. Citrus Informatics doesn’t just work blindly to meet the customer requirements. It has a culture to work with the clients very closely and understand their requirements and business needs. This proves beneficial for the clients because Citrus Informatics suggests and presents better alternative solutions if there is a need for it. It is one among the many reasons why Citrus Informatics is the preferred IT company of many customers.

With a strong foundation of highly competent and technically proficient team, Citrus Informatics works in multiple technological areas. It means the customers are guided and served on their requirements through transparent interactions, technical competence, timely project delivery, and affordable solution delivery. As a result, Citrus Informatics has ranked among the top trusted software companies in 2023. The company treats all its customers as just like its partners and hence any dissatisfaction for the customer is seen as the company’s dissatisfaction. So Citrus Informatics works in a way that is beneficial to its customers and hence the company has got many satisfied customers and long-term business relationships.

Citrus Informatics Marketing Strategy

The company has its own business marketing strategies including digital marketing. Also, many projects are got through references from its happy and satisfied partners and customers.

Through marketing initiatives and transparent work, Citrus Informatics plans to take on more projects and render more IT services in today’s competitive market. The company also aims to develop market-winning and innovative projects to solve issues faced by its customers. It also has plans to expand its AI and data science division and to provide more services in that domain too. In a nutshell, Citrus Informatics is working on future solutions that will be more cost-friendly and technologically advanced for customers.

Working For Customers- The Trust

Citrus informatics always focused on maintaining valuable and transparent customer interactions at all stages to deliver value-driven and affordable solutions. Citrus Informatics solutions and its customer satisfaction showcase the trust level its customers bestow on it. The company always takes customer and project requirements sincerely. Hence, it focuses unequivocally on meeting the requirements with the best suitable technology and adhering to the timeline and the cost without comprising on the quality. As a result, the

customers stay satisfied with the Citrus Informatics solutions and work as partners on new projects. It implicitly speaks volumes about the customer trust and satisfaction they have in Citrus Informatics.

In 2023, the company synonyms with trustworthiness and reliability in the Software and IT industry. Citrus Informatics now offers services in countless technological areas. It has overcome the trust-building challenge in the international IT outsourcing industry by providing good technological solutions with high quality, keeping up with its promises, deadlines, and ethics. With time, the company has gained customer trust by meeting their sensitive information and fulfilment of expectations timely and affordably. Citrus Informatics has ranked among the besttrusted software companies because its customers trust it to establish and maintain professional relations with their vendors if collaboration(s) is needed. It is among the most appealing trait that distinguishes a shining business in the industry. Citrus Informatics testimonies from its customers exhibit brand and customer trust in all dimensions.

Inspiration to Others

Sarji Mohammedali has always believed that shortcuts never work for success. He advises aspiring entrepreneurs to tirelessly strive for success with non-compromising values, integrity, and ethics. Sarji adds that the road to success may seem or feel tedious, but the outcomes will always be in equilibrium with the efforts.

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Per fec tly Labeled Data Per fec t Machin e Model

“Always a synergy of your model and our pixel-per fect , labelled data”

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EASTERN GLOBAL SOLUTIONS:

A New Age Venture Assisting The Business Ecosystem With Their Exemplary Outsourcing Services

Here again, we are back with another enticing tale of perfection and inspiration. Our editorial team had the opportunity of interacting with Eastern Eastern Global Solution’s two important pillars of mentorship, Mr. Raj Kiri- the Vice President, and Mr. Mukund Patel- the Managing Director. Excited beyond expectations, we leveraged this virtual interaction and asked many questions about their brand’s journey so far. The interaction turned out to be one of a kind. Our editorial team has poured in efforts as accurately as possible, to justify the essence of inspiration this article brought to us.

Starting with a little introduction about the company, Eastern Global Solutions is a Knowledge Processing Outsourcing (KPO) company, offering services in Accounting, Business Consulting, and Payroll Processing. The perception behind the inception was to cohesively use technology and empower businesses to curate stronger grounds of efficiency, revoke the hurdles of global distances, manage time and increase bottom lines worldwide. That’s how EGS began its journey with the zeal to nullify the effects of geographic barriers and offer competitive and promising services. The absolute dream is to ensure that even the smallest businesses in the world should have the opportunity to relish EGS’s excellent service portfolio at a competitive price.

More about EGS’s Mission and Service Portfolio

Continuing what was mentioned above, EGS was founded with the ultimate mission of providing CPAs (Certified Public Accountants) and small businesses with a proactive organization that could hold their hands, and resolve their bookkeeping & accounting needs with trustworthy processes. Eliminating those international boundaries and providing round-the-clock customer services, EGS has simplified the tasks of managing finances for CPAs and small businesses.

Giving a précised view of the company’s services, the team has unparalleled expertise in domains of Accounting, Bookkeeping, Financial Analysis, Payroll Processing, Tax Preparation, Tax Processing, Recruitment Process Outsourcing, Customer Care, Chat Support, Back Office Services, and BPO. The company also provides a diverse range of other services such as tax preparation, financial planning, and business consulting.

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MR. RAJ KIRI VICE

Thriving Amidst Challenges

Challenges being compulsory in this ever-growing industry of finance and consulting, EGS confronted the competition simply by focusing on its core strengths. With their innovative product ideas and a robust team working hard to prove the company’s mettle, the team managed to overcome all the odds. The brand has also worked meticulously to set a benchmark of quality services, by emphasizing its unique value proposition and lucratively using its network of contacts. Last but not the least, the team at EGS also kept an analytical approach while understanding their competition and adjusted their business strategies accordingly.

Paradigms of a Strong Client’s Trust

The team’s approach to customer service is about creating a personalized experience for every customer’s requirements. The driving force of building concrete relationships with customers comes naturally to EGS. They perform the same by listening to their customers and providing solutions that cater to those needs. This has held customers’ faith in EGS over the years. In addition to it, the team also takes the responsibility of providing time-to-time and satisfactory responses to customer inquiries. This prompt attitude of resolving those inquiries has further strengthened the chords of customer trust.

Elaborating this forward, EGS has always succeeded in helming a positive and amicable environment for its customers, so they feel valued and appreciated in all aspects. Raj and Mr. Mukund have always seen their consumers as the oxygen for their business. For EGS, customers’ trust is extremely valuable and cannot be compromised by any means. In their opinion, a company needs to draw appropriate insights from its past business experiences and incorporate them into its services. With a continuous and dedicated evaluation of these insights gained from past experiences, EGS has turned the tables to success in creating better customer experiences. By understanding customer needs and preferences, businesses can create products and services that meet those needs while also building trust with their customers. Reliability and security are something that resonates with the brand’s identity and holds an imperative place in their work ethics as well. At Eastern Global Solutions, consumer privacy is of utmost importance. The team strives to provide an unequivocal level of service to both small businesses and large brands, ensuring that their data is kept secure and confidential. Consolidated efforts are poured into maintaining superlative standards of privacy for their customers.

The Edge Over Others

The kind of impact EGS has stamped in the industry and the heart of consumers is magnificent. The whole credit goes to the client-centric approach of the organization. By using customer relationship management (CRM), the team gets an intricate overview of consumers’

MR. MUKUND PATEL MANAGING DIRECTOR

perspectives and interests. This plethora of information about customer experience is utilized to enhance the compatibility of their existing and upcoming services. “Our company’s motto is “Customer Satisfaction.” We firmly believe in promise, competence, and integrity. We don’t believe in taking shortcuts; the only way to obtain a trustworthy label is to truly keep the commitments we made to our customers. Our differentiators are Adaptability, Upscaling, Modernizing, and Comprehensive Strategies.” This sums up the common belief of Mr. Raj and Mr. Mukund.

A Note for the Aspiring Entrepreneurs

The EGS’s brand article is written with a serene intention of inspiring all the aspiring entrepreneurs who are gearing up to take the plunge and start a business venture of their own. The story also emphasizes the importance of having a strong and audacious workforce. Every individual or entrepreneur should have the aura of staying focused on their goals and flaunt an unflinching spirit to follow their passion. The message of this fascinating read is that success is achievable if you are willing to put in the hard work and dedication required to make it real.

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Connect with us : 011-4175 0009 www.indinatus.com sales@indinatus.com

MR. VIRESH KESHRI

Merging Blockchain and Carbon Footprint Reduction elements on a single platform

conduct research and conceptualise the business model. As a result, the Indian carbon markets rose to the top value chain of desirability due to their enormous and untapped potential. Early in the journey, Mr. Viresh’s vision helped the company receive honours from organisations such as Harvard University, Celo, and UNDP.

The Collaborations

The company’s employees are hardworking towards OffsetGo’s goal of rendering services to other companies in reducing carbon footprint. Mr. Viresh has helped his employees garner a long list of clients, including large corporations, climate projects and global governments in rural areas. OffsetGo questions who do not emit CO2 in this world? It is how the company defines its market. Therefore, Mr. Viresh’s idea is to connect those entities with mandates for taking sustainable action with those who can.

Employees’ Satisfaction

Many companies are enjoying the top ranking in the industry. However, it is not always the company that becomes popular but the mind that started it and ran it efficiently. Viresh Keshri started Offset Global Technologies Private Limited to establish the first Indian carbon marketplace. His vision is to help many companies reach zero carbon efficiently and strategically. OffsetGo has numerous services, from the carbon footprint arsenal to reporting tools for developing and trading SDG-based carbon credit on a Blockchain platform.

How It All Started?

OffsetGo began using carbon credits to reward poor Indian waste management and recycling practices. It established an innovation lab and hired people from top universities like DTU, IIT, etc., to

Employee motivation is crucial for OffsetGo because both the company and the employees benefit from their enthusiasm. The company takes great care to ensure that its staff members remain motivated and goal-focused. Mr. Viresh has established a flat hierarchical organisation where everyone has lunch and converses about everything. The people who bring success to the company are generously rewarded and given access through various channels. When Mr. Viresh says that his company’s and employees’ growth are two sides of the same coin, OffsetGo is confident that its employees believe us. More importantly, the initiatives the company launched and the work the company do have an impact on saving the planet and lifting people out of poverty and misery. In the initial interview rounds, Mr. Viresh is clearly seeking individuals committed to fighting climate change rather than working a job to survive.

Trends Boasting OffsetGo

Following market trends and reports becomes an indispensable part of any company wanting to do business in the vast and developing field of carbon in India, as per Mr. Viresh. OffsetGo views itself as a researcher, and its WhatsApp group is constantly buzzing with news reports or stories released worldwide. He suggests that one must stay current with trends in OffsetGo, whether working on

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MR. VIRESH KESHRI Founder

the business development side, the operations side, or the project development side. Mr. Viresh encourages the younger members of his team, who obviously have a stronger connection to sustainability as a way of life, to keep bringing in pertinent information and materials so that everyone on the team can see this as both work and a potentially life-changing acquaintance.

R&D In Carbon Footprint Reduction

R&D is the cornerstone of OffsetGo’s business model. Since Mr. Viresh started the company as an innovation lab, the company has been innovating. The company has the freedom to keep developing its products and services iterations thanks to its assetlight infrastructure and tech foundation. Although OffsetGo has talented engineers, nothing is ever considered final. According to Mr. Viresh, it is something where the larger family gets to contribute in numerous ways and create something scientific/ marketable in line with the evolving industry trends.

What the OffsetGo’s Future Holds?

Mr. Viresh states that for people who have already dipped their toes in the water, the opening up of compliance-based Indian carbon markets due to the paramount law change is significant. OffsetGo only sold carbon credits to customers abroad up until this point. However, it would be the first time that Indian businesses would be required to purchase carbon credits, exponentially increasing the number of Indian carbon credit projects. According to Mr. Viresh, it is good news for OffsetGo because it wants to offer a transparent sourcing and trading platform for carbon credits. The company want to make the most of its early market position. In addition, the company want to offer credibility and quality because it is aware of its importance, particularly in the sustainability field.

Rewards for The Work

The Lok Sabha speaker and the environment minister were present when OffsetGo’s youngest co-founder, Mr. Sankalp, received the National Youth Icon award from the Parliament. Apart from the co-founder, the company has also received many awards throughout its history because of the positive impact the company can have on India’s struggle with climate change. OffsetGo received a prize from Harvard University, the Institution of Engineers, and The Times Group. In addition, many organisations have invited Mr. Viresh to present his concept at venues like UNDP.

Motivation for Other CEOs

Mr. Viresh’s advice is clear for other leaders that the decisions should only be made by the leader and not by anyone watching them from a distance. According to him, challenges are always present because OffsetGo started during COVID-19 when everything was shutting down. Even so, Mr. Viresh would advise going along for the ride because he thinks everyone can steer the ship through any water, and the journey develops them somehow.

Message To The Readers

Mr. Viresh took Prime Insights Magazine’s opportunity to discuss climate change and how it affects modern society. He says that the world committed to limiting temperature increases to 1.5 degrees by the end of the century in Paris in 2015. According to him, people will surpass this target in just 8 years or in 2023, leading to an enormous 4-degree rise. Food insecurity, the refugee crisis, pandemics and flooding are just examples of this catastrophic situation. The time for taking any effective climate action is closing and small. Mr. Viresh states that Indian agricultural productivity has drastically decreased, and temperature variations cost India billions of dollars annually. Hence, OffsetGo is aware of Joshimath’s predicament and that the story is not over yet. Mr. Viresh adds that we must act immediately. He suggests that all employees and consumers can influence corporate climate action. In addition, he hopes that people will actively participate in protecting the environment by adopting a tree, recycling waste and riding in a carpool to work.

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Lords Automative:

Transforming the Dynamics of the EV Industry with a Revolutionary Approach

Today, hazards of pollution, both to human existence and the environment are unavoidable. As responsible descendants of our future generations, we need to inculcate imperative sustainable choices to reduce the footprint of pollution. The scenario of eco-friendly vehicles has gained immense limelight with the invasion of technology and automation in the transportation industry. To make the planet more sustainable and promote the adoption of eco-friendly green technology, Lords Automative Pvt. Ltd has brought the best to the table. Transforming the future of EV, Lords Automative is bringing an evolution of consciousness. We invited the charismatic leadership panel of Lord Automative, Dr. Sachidanand Upadhyay- Managing Director and Dr. Veer Singh- CEO to join us for a virtual interaction with our editorial team. The conversation made us recognize the company for its mindfully curated diverse range of eco-friendly transportation services. Their vision for a greener future mesmerized us inside and out. Acknowledging the inevitability of eco-friendly transportation made it mandatory for us to feature the brand’s story under this exclusive segment.

Lords Automative Pvt. Ltd. is a kingpin in the Indian manufacturing industry of avant-garde eco-friendly 2-Wheelers and 3-Wheelers. The vehicles designed by the brand are an emblem of sustainability, costefficiency, energy intelligence, exemplary quality, and comfort. The exclusive products are establishing Lords Automative as a reliable Indian brand that delivers the best electric vehicles to the nation with strong “After Sales Service” and “Spare Support”. The journey began in February 2020 to counter the problem of pollution and spread a manufacturing revolution to tackle the current environmental degradation. The brand started with a belief of providing every Indian with an affordable electric vehicle so that every individual can play their part in conserving nature.

Evolving in the Industry

Lords Automative started with a remarkable concoction of grit and vision. The leading entrepreneurial duo knew the gamechanging potential of their brand. Just a month after its inception, the brand encountered the COVID-19 lockdown. But when there is an iron will and passion in your spirit, then nothing can stop the wonders from happening. They leaped and continued designing

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electric vehicles for India. To fulfill and stand strong to the dream of eco-friendly transportation in India, Lords Automative came out of that phase with flying colors. Being truly made in India, the values of integrity and persistence stayed with the team and today their legacy is commendably inspiring.

“We believe that indigenous products are far better and more affordable. Our wide range of products adheres to diverse customer expectations on grounds of reliability and availability. We designed our vehicles keeping in mind our nation’s demand. Our vehicles are durable, stylish, fast charged yet affordable. Our wide range of products comes with zero tolerance in quality and compliance set by Govt of India. As India is expanding by all lengths and breadths on a global level, then why should our vehicles come at the cost of deteriorating our mother nature? We are also planning to launch highspeed stylish vehicles this year. Our upcoming projects include- A high-speed electric 2-wheeler/ loader, and a Cargo L5 Auto/Loader to cater different needs of our nation. We will promote it all over social media and also use auto expos to showcase our new products”, exalts Dr. Veer .

Impact Scale on Customers

To provide clients with end-to-end services, the brand believes in imparting the required knowledge. The team examines a plethora of queries from its clients and dealers and brings the best-fit solutions. The pivotal USP lies in maintaining high levels of transparency with the clients and bringing high returns with low investment.

Dr. Upadhyay asserts, “We stand with customers like a rock. We are 24/7 available for our clients and leave no opportunity to provide them the best in class services like customer support, parts replacement, vehicle delivery, DIY videos to keep the vehicle up and running in all kinds of weather, helping them in taking care of the batteries, etc. We also offer convenient doorstep after-sales service, business promotion, and lead generation. Our vision aligns with all our clients i.e. to keep our environment healthy, without affecting our transportation needs. As we stand as a flag-bearer of “Make In India”, our customer’s trust is secured with the team’s prompt assistance. It is important to remember that customers give more attention than what is just listed on the price tag. They have vigilance to time costs, energy costs, and emotional costs. These factors have a significant weightage in their decision of purchasing products. Concerning all these things, we try to keep our customers happy by entertaining even the smallest of their queries and helping them grow with our products that are made to sustain a long life at affordable prices.

Customers are the ambassadors of our products as they help us improve with their feedback. We meticulously keep on taking feedback from our clients to understand their pain points. We try our level best to quickly adapt to those suggestions to make our products future-ready. In recent times we have started giving impressive offers on the purchase of our Vehicles and Dealerships as a part of our simple marketing strategies. We also provide good after-sales support and RSA (Road Side Assistance). This sums up our algorithms to curate stronger alliances with our clients and keep them glued to us for the future.”

Wisdom to Take Way

“It is our collective responsibility to adopt environmental sustainability with astute determination. After marking an eminent presence in the EV industry, we are considerate of the fact that our future is big. For us, work ethics are as essential as intelligence. In COVID-19 when the world ceased to move, we started our journey. We never doubted our abilities. We knew “to create a change, we need to become that change” and that was our fuel of motivation. The entire team is all set to deliver more excellent solutions in this space.”

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Dr. Veer Singh | CEO |

Avench Systems Pvt. Ltd.

Bringing The Best Embedded Software For Processing Needs In The Global Market

High-quality embedded system development is challenging and needs strong domain knowledge and sound development practices. One must collaborate with a reputable embedded development company that can address their unique business requirements to ensure their project is successful. But it cannot be easy to choose a reliable technology partner from among the available businesses. One must weigh their options and base their decision on the facts because there is a high level of market saturation, and everyone is promising highquality services. Prime Insights Magazine has listed a leading embedded software company, Avench Systems Pvt. Ltd., that meets such requirements. The company renders quality services as it is backed by industry knowledge and sizable talent pools.

Anuroop M | CEO | Avench systems Pvt. Ltd.
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Who is Avench Systems?

One of the top companies offering embedded software design and development services is Avench Systems Pvt. Ltd. Its engineers founded the company to develop innovative products in India for the Indian market. Since 2015, the company has collaborated with other businesses worldwide. It has also completed 75+ projects in the industrial electronics, oil & gas, consumer electronics, and healthcare industries. In addition, Avench provides design services to help businesses around the world succeed:

Avench’s Futuristic Statements

The company wants to establish itself as an international leader in embedded technology solutions. It also aims at empowering people with technology in consumer and industrial markets. Avench is a leading business that finds its customers’ success is equivalent to its success. It is among the reasons that the company has gained steady popularity in the industry. The company promises to deliver dependable quality solutions with anticipated timelines and costs.

How It All Started?

Avench Systems Pvt. Ltd. was founded to develop products with embedded system technologies to solve issues that the Indian market faces. Its technology products are typically developed with the western market in mind before being adapted for the Indian market. The company wants to develop cutting-edge products using electronics and software to solve local issues.

Market Endurance Power

A portable micro UPS embedded system was the initial product concept for Avench. However, the company was a bootstrapped business, so it quickly ran into cash flow issues. Hence, it started selling its high-end engineering skills as embedded system design services.

The Market trust

With a combined experience of more than 70 years in the embedded systems technology sector, Avench was founded by five co-founders. The company gives its clients high-quality deliverables thanks to its skilled leadership. Customers from Canada, Europe, and the United States, make up 80% of Avench’s customer base. One of the essential values that the company upholds is transparency. It is because the company keeps lines of communication with its clients honest and open.

Avench Solutions

Embedded system product design, electronic hardware design, embedded application development, Linux customizations, embedded software design, system software designs, etc., are the services that Avench provides. The company assists its client in all stages of product development, from ideas to prototypes.

Increasing the Brand trust

According to Avench Systems Pvt. Ltd., Transparency breeds trust. The company has systems that support open and direct communication with employees and customers. Repeat business from its clients accounted for 70% of the company’s revenues during the pandemic. The company believes that open and honest communication is the best way to establish trust in a long-term relationship.

Leading the Industry

Avench maintains a close relationship with its customers and ensures that all communications are courteous and transparent. The company also ensures its customer gets high value for their money and has a positive experience with all interactions.

An Avench Customer

Anyone who wants to use software systems and electronics to create a solution or a product is a customer of Avench Systems Pvt. Ltd. In consumer electronics, industrial electronics, healthcare, and oil & gas industries, the company has significant domain expertise. The company has consistently stood up for its technical prowess and deliverable quality. Avench serves its customers’ embedded requirements in a single location. In addition, customers have described Avench as a friendly team to work with.

Many clients have used Avench as a technology consultant, as it helps them succeed by resolving their technical issues. The company also has extensive experience in the embedded industry. Regarding product design and R&D activities, most customers treat the company as an extension of their design team.

Anuroop M’s Journey

As an entrepreneur, Anuroop says that he had a wonderful 7-year journey filled with life-long lessons. For him, the entrepreneurial journey has been a rollercoaster ride. Every failure provided Anuroop with new insights, which he thinks is the key to switching from one issue to another without losing interest. With time, he has mastered the art of enjoying the entrepreneurial ride. Anuroop’s goal is to create a strong business that both clients and staff enjoy working for. In addition, he ensures that Avench creates teams to provide top-notch products and services. In 2024, he has planned that Avench will begin offering embedded AI- and ML-based design services.

Motivation To The Readers

Anuroop M says, “Keep taking pleasure in the entrepreneurial journey, as it will have its challenges and fun. However, perseverance is the key to moving in the journey enthusiastically.” He also adds that one needs to be their best version to have courageous commitment, business detail clarity, and time management.

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MODES OF INSPIRATION AT THE ZENITH OF LEADERSHIP:

To inspire others, one has to himself or she is inspirational, that any leader or businessman cannot build up a strong business if they are not self-inspired. It is equally important to inspire others and get self-motivated as well. Inspiring your workers is another crucial step so that through hard work and team association, your company can get through any crisis. A manager who himself gets de-motivated or burned down internally cannot motivate or inspire others to work together or think about ways to scale their business. Several ways of self-inspiration or motivation can add a boost to revive your pent-up energy and make you stay tuned to the business growth. Let us see them:

Formulate an incentive plan

Giving incentives to employees is the best way to regenerate the entrepreneurial spirit and get self-motivated at their excitement of staying well-tuned with the job. Give them rewards and show appreciation so that they praise your qualities and in return think of ways to stay together with you in all situations. Give a sudden Friday afternoon off and surprise them by relieving them from work load at the week’s end. Make a list of certain things whose responsibility is on your own and don’t load them unnecessarily onto others. A simple reward can make your employees find the motivation to solve the most difficult task for you, thus, helping you stay inspired with your job. Employees report to the regional manager only when they are approachable. Take short breaks from work and give them to your employees too. It is very important to get self–boosted after a continuous tiresome schedule.

Pursue endless learning

There is often a saying that ‘there is no age to learn’. This implies, that any people from any background, irrespective of what they know or have accomplished, must pursue to learn and acknowledge more and more. While you think that you have achieved all and there is nothing more to learn, there are still numerous

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things to know and trust me when you learn more; the urge to achieve more gets deepened. Break up regular monotony and try new changes at work by introducing new things that you have learned and understood. Keeping the routine stimulated through the week is okay but making short and necessary changes drives your business portal into a positive channel. Learn how others have accomplished their goals too.

Develop employee engagement

Participate in parties, small discussions, Tiffin-break and sort meet after and outside the office to get connected to your employees in real terms and understand what they learn about the company or want to achieve in the long run. Spend time in team–building and stay energized and engaged. Never isolate your mind as a boss but make sure others think you to be a part of the whole team. Sometimes, your team members can offer you insight into the company’s operations or what needs to be amended soon which you might have skipped or never realized. All together, tackle problems and deal united with situations. A happy team is a productive team and it builds a developing organization.

Mentally plan your goals

Stay inspired through visible goals and makes sure your direction and work both correlated to your teammates and they find a purpose in your organization to work for. First, include your goals not professionally but skeptically in a way that determines your future endeavors and then think about making it productive by creating an engaging workplace with a bond of fulfillment and happiness. Write in a few steps as to how one can easily work towards your goals and pin them to the most visible portion of your workplace so that every time someone sees them, they are ready to work like that. Set a goal that has a proper work-life balance that is a proper day off, a list of sick leaves and casual leaves are there or any holiday package, if offered. Make your employees feel that it is a place to grow not burned their shoulders for the benefit of others. Make your goal organized and set reminders not to skip important work at hand.

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E-Vision India Private Limited:

A Reliable Brand for Electronic Security and Safety Equipment

Services

This is exactly what Mr. Vijay Shandilya- CEO of E-Vision Private Limited abides by! Tapping the huge potential in India’s security and surveillance segments, his entrepreneurial journey is a piece of admiration in itself. E-Vision is a prominent “MAKE IN INDIA” player in designing, supplying, installing, testing, and commissioning CCTV, DVR, NVR, IP Cameras, Multiplexers, Monitors, Matrix Switchers, Attendance Systems, Audio/ Video Door phones, Biometrics Machines, Electronic Security systems, Metal Detector and Access Control Systems. The list seems never-ending and the exciting part is that all of these are backed with efficient technology. The standards established by E-Vision India are aspiring for many other players in the market.

With the worrisome increase in unethical activities around us, isn’t it necessary to become extremely conscious and cautious of our safety? Sure it is and will become more inevitable in the future. Not only this, having security equipment is also important for the safekeeping of people, structures, and other valuables. Many essential developments in the security industry are happening and in India, the scenario is no different. To highlight this concern and talk further about E-Vision’s leap in this industry, our Prime Insights Team had a

detailed conversation with Mr. Vijay Shandilya. In our words, his entrepreneurial acumen is simply impressive. Join us as we present the brand story of E-Vision India under the segment “The 30 Most Trusted brands to Watch in 2023” on our platform.

Beginning of an Eminent Brand

E- Vision was founded in 2000 when the young and aspiring entrepreneur Mr. Shandilya realized that it was his time to

“ “
“Excellence doesn’t happen by chance, it is made to happen through sweat and determination”
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pursue his entrepreneurial urge. After finishing his academics, he studied the immense hidden potential in India’s security and surveillance segment as mentioned above. Since its inception, the company has predominantly worked in the Government E-Marketplace (GeM) and completed more than 5000 projects to facilitate security services to various government departments and organizations. Moreover, the company has also collaborated with many private institutions and even with the Indian Air Force. What started from an absolute zero level is now an acknowledged face in the electronic security industry. Mr. Vijay recalls that during the initial stages, the company used to export cameras from anywhere as per their quality standards and then used to introduce them to the market under their label. But as they have an intricate understanding of the industry and customer behavior, E-Vision now works with an independent manufacturing unit of their own. The thing that makes the company stand apart is the strategies implemented while designing and manufacturing these services. These strategies ensure a smooth application of the same. Competitive prices are something that everyone looks for when it comes to long-term security installations. Here also the brand has managed to take the lead with its competitive prices without compromising on quality. The company also takes pride in delivering services that are customizable and target a diverse spectrum of requirements at a go! With an ISO 90001:2008 certification, E-Vision has a dedicated channel of partners to guarantee optimal customer satisfaction.

Constructing Unshakeable Customer Trust

“Brand value plays an imperative role in the scenario of customer’s belief in a brand”, says Mr. Vijay. E-Vision has grown with dedicated groundwork and couldn’t spend much on branding and advertising processes. It may be concerning to not spend figures on marketing and defining your presence in the market when a brand is a newcomer. But E-Vision proved that without fancy branding and simplistic advertising, a brand can build a respectable position in the market with its quality of services. Without a hefty marketing team and just by word of mouth, E-Vision has come this far. The brand offers a competent warranty of five years on its products topped with 24/7 and years-long assistance at a call away. Indeed, cost-efficient prices and promising quality completes the loop of stamping an irrefutable spot in the customer’s mindset. Long story short, customers are the cherished essence of the company’s existence.

Mr. Vijay says that his real entrepreneurial satisfaction lies in the happiness of his customers. If the customers are living with a sense of security about their hard-earned assets via E-Vision’s services, then it is always a moment of zeal for him. To engage with customers and clients, the brand organizes yearly exhibitions and has taken various tender subscriptions for working with governmental entities.

Road to an Opulent Future

Developing and Innovating are E-Vision’s habits! The plan is to incorporate Artificial Intelligence more in their services to make them stronger from the perspective of the technologydriven future ahead. This inclination for AI-backed services will serve the customers with the best-of-best services. Moreover,

the team is looking forward to expanding its reach across every corner of India and strengthening the already established international presence as well. To fulfill this dream, the team of E-Vision will be participating in international exhibitions with its clients and getting fruitful leads in the business from there. E-Vision is already present in countries like Nepal, UAE, and the US. This will be an exemplary milestone for a “Make in India” player like E-Vision to present the country on a global pedestal of excellence.

Collaborative Work Culture

It is quite obvious now that E-Vision is a company based on the core values of integrity and assurance. Employee recognition is another admirable feature of the company’s healthy and thriving work culture. Every employee here enjoys ample opportunities to amplify their professionalism. Frequent incentives and increments are awarded to keep their work spirits motivated. As their industry is all about advancements, employees are introduced to many training sessions and demonstrate modules about making, installing, and communicating via cameras. The newcomers at E-Vision are also given short internships to have exposure to handling the projects along with certifications.

Parting Words by Mr. Vijay Shandilya

“As an entrepreneur, one has to face many ups and downs while running a business. These challenges are indispensable but they come with a treasure of experience. The same goes for any commoner as well. Our passion and honesty define our persona. We should know how to serve more than what we are getting.”

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THE COGNITIVE RESPONSE TO ORGANIZATIONAL DEVELOPMENT:

Science has offered already so much to human lives. Technology like Functional Magnetic Resonance Imagery has enabled us to look through the brain and find how it responds while dealing with a major organizational change. The basal ganglia of the human brain are primarily concerned with controlling our day-to-day activities. It is often seen that works that are performed on a repeated basis utilize less mental energy and consciousness. However, while diverting our thoughts towards the change, our brain responds differently. Therefore, in certain decisions, our mind feels right or may feel wrong.

Changes that are associated with facts out of our comfort zone are stimulated by the section of our brain called the prefrontal cortex. This region is responsible for controlling both insight and impulse. In simple terms, it simulates the brain nerves in response to fear, wonder, anxiety or despair.

When the mind is dealing with changes that are complicated and unfamiliar, the nerves of this region are strongly affected knocking all negative feelings and bringing feelings of

sadness, depression or anger into the minds of team members. However, it is strange that science has helped us to respond to any change, good or bad, helping people around the world to assemble themselves and coordinate with the changes. Let us find out how:

• Simplifying the change

Any introductory change comes in two forms – one that can be put to good use and the other is the reverse image if that is not the case. This takes a lot of complicated mental activities to shift from basic thoughts moving into a new or complicated concept under the basal ganglia of the brain. Thus, science will help to focus on the motive behind the change and make it more familiar than threatening.

• Be at ease with the change

Changes cannot be forced but only introduced. The response can both be favourable and negative. While the changes are introduced, the human brain shows tremendous

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mental activity to develop insight and then build complex connections. A rush of neurotransmitters like adrenaline boosts positivity associated with any experience.

• Make communication simpler and never conceal the truth

The brain can digest only one change at a time. The sense of complexity can deflect the working of the brain towards one goal. Science has helped to establish a comprehensive outlook of any changes made so that they can easily be understood and absorbed. The prefrontal cortex can signal danger in case of unrealistic expectations. It then switched to high alert mode indicating the science of deception so that our brain can balance with extreme anxiety.

• Emotions cannot be neglected

The centre of our conscious thought is closely associated with the emotion-generating amygdala. Many a time decisions are based on emotions than logic. Sometimes, it might not come out of our conscious-driven mind or with logical reasoning. Emotional choices can be justified only emotionally and they can be more appealing when presented in the right manner to connect to the audience’s emotions.

• Make the change attentive

Paying attention involves chemical and physical changes in the brain and as the brain is remodelling its thought processes, the density of attention can get affected by different experiences over a specific time. Changes that were repetitively made catch high attention density and encourages peoples’ mind for a long time behavioral change. New ideas can grab attention when presented in new packaging ways such as through a game, a metaphor, an image etc.

• Establish a trustworthy foundation with authentic body language

When the organization is constantly evolving, our minds come under pressure to digest various phases of instability inside it. It is the role of the leader to make the correct use of science and establish stability, detailing any success or challenges associated with it. People look for future vision coupled with the right use of language. As the mind is open to accepting suggestions and implementing changes, the brain waves cannot accept many nonsensical languages or close gestures. Therefore, wars must be emotionally charged with a clear vision and it is to be carefully assessed that we speak what we see and believe.

• Enforce inclusive relationships as your strength

In the dorsal portion of the anterior cortex of the brain is the neural region that responds to suffering and pain. Any change that reacts to produce physical change must be ruled out. The new changes in leadership goals and fundamentals must synchronize between inclusive and collaborative relationships. Share work experience establishes mutual trust and connectivity for the success of an organization.

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Taking Indian Warehouse Industry to Global Level through its Green Solutions

Stepped into the market

Santosh Sahu worked with a corporation and used Maulik Shah’s warehouses. Mr Sahu and Mr Shah discovered that agri-warehousing is specialised. The industry suffered from poor confidence and below-standard services, so the visionaries founded Go Green, a warehousing firm, to deliver personalised services, generate trust/transparency, and grow fast by involving management owners.

Grew into an enterprise

In 2018, Go Green Warehouses began offering integrated commodity management solutions. The company’s skilled personnel provide postharvest services to stakeholders across the agro-value chain. Its strategically planned, electronically connected sites, innovative procedures, and stakeholder dedication allow the company to handle businesses of all sizes. Go Green Warehouses are changing warehousing and logistics for agricultural enterprises. Initially, bank institutions and start-up banks were inclined towards the formers industry players that created obstacles for the company to be empanelled. As technology is vital, the company has 1200+ warehouses in 25 states with over Rs. 8000 crore worth of commodities.

Breaking through the Challenges

Start-up Banks/Institutions were likened to former players where the company like Go Green Warehouses encountered several obstacles to obtaining empanelled to start a firm. Go Green Warehouses competed with 15+-yearold companies for top talent. The company also trained freshers to build it. The capital was one of the challenges that the company faced. Mr Sahu saw cash flow concerns force many ambitious plans to be scrapped.

Trust establishment and retention

Post-pandemic, warehouses are in high demand. Institutional investors worldwide are watching the Indian warehousing business. This industry is growing rapidly. After the COVID-19 pandemic, e-commerce companies have increased their use of warehouse facilities as demand for commodities has skyrocketed. The pandemic has increased cold chain warehousing space for organised food distribution. So, the warehouse business has become a resilient asset class and continues to rise in the real estate sector. For automation and efficiency, the warehouse invests heavily in technology. In addition, warehouse development is cost-effective. The low-cost boosts occupancy. Hence, warehouse investments are safer.

As a leader, Mr Sahu thinks one must suffer to inspire colleagues to keep the company successful. Go Green Warehouses help firms address industry issues of transparency and trust by being dependable service provider. The company started the process in 2018, hoping to focus on specific Indian geography, but clients have responded well to the new firm. As a result, the company is now in 25 states with 450+ stores and 3500+ customers.

Go Green Warehouses’ objective is to serve farmers and be India’s agricultural storage leader. Its team uses creative methods to contact growers and FPOs with high-quality products and improve buyer ties with their warehouses to establish farm product markets.

Mr Santosh describes his unique business model: “the company tackle customers’ largest issues from farm to fork. It serves farmers who grow the grain and consumers like processors, retailers, importers, exporters, etc., who use the product.”

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Mr. Santosh Sahu | CEO

Go Green Solutions

In 2018, Go Green Warehouses began offering integrated commodity management solutions. Its personnel provide postharvest services to stakeholders across the agro value chain. The company is changing logistics and warehousing for nonagricultural enterprises. It offers:

• Preservation and Storage

• Primary Processing (Sorting, Cleaning, Grading)

• Quality Testing and Assaying solutions

• Commodity Finance Facilitation

• Farmer support Services

• Inspection and Audit Services

• Last-mile Farmers Finance and Market Linkage Solution

Monthly service additions on the consumption and production sides of the value chain have grown the Go Green Warehouses initiative horizontally and vertically. Its backward integration through micro-warehouses-based collecting centres allows direct procurement from farmers and FPOs.

Creating Brand Awareness

Mistrust spreads like wildfire in relationships. Mr Sahu believes unresolved doubt becomes suspicion, and the latter is an unproven belief. To build trust and awareness, Go Green Warehouses interact across markets. Honesty and integrity have always mattered to the company. Mr Santosh thinks the customers trust his company because it strictly follows the 8 pillars of trust, which every employee understands daily. The trust pillars are:

1. Clarity: People distrust ambiguity.

2. Compassion: Caring people inspire trust.

3. Character: Righteous people stand out.

4. Competence: Customers trust relevant and capable people.

5. Commitment: Perseverance inspires.

6. Connection: Friends are followed, bought from, and surrounded.

7. Contribution: Results are instantly noticed.

8. Consistency: People like small things done consistently.

Marking the warehouse Industry

If one looks attentively, one will see that the warehouse industry only handles bulk projects because of the profit margin; else, they would struggle to live. Go Green Warehouses has a microsite team. Hence, the company go closer to the farmer instead of asking farmers to deliver the produce 150 km to our warehouse. It has also built up a solar centre at the farm gate levels using the windows and link to the pilot so the transition can happen if someone wants to store produce for a while.

A Go Green Customer

Most businesses depend on customers because they pay for the business’s products. Mr Sahu believes that managing customers well can lead to repeat business. Hence, happy customers recommend Go Green Warehouses to other buyers, increasing sales. The CEO also believes that brands, especially consumer-centric ones like Go Green Warehouses, should stay connected.

The company’s CRM applications and relationship managers enable tailored central office engagements and personal encounters with customers. Go Green Warehouses find customers face-to-face and via phone or social media). The company appreciates its clients and solicits feedback from top management and others.

The Marketing Initiatives

The company sell products in four steps- Initiate, Communicate, Validate and Commit. It communicates and makes business proposals. Go Green Warehouses on-board customers after 40–50 meetings before closing the deal. Besides, customers seek trustworthy companies. After the first visit, the company build trust through smart and persistent communication.

The Upcoming Plans

To simplify transactions, Go Green Warehouses will automate warehouse activities, including 100% digital customer services. The company want to be the highly preferred agri-warehousing company in three years and attain 70-80 Lakh MT storage volume at peak with a CM portfolio of at least Rs. 15000 Cr in two years. Go Green Warehouses aim to work in all major ports, processing clusters, and commodity aggregation centres worldwide. It covers India and other countries where CM and warehousing are necessary. The company’s micro warehousing programs target villages, while dark store operations, cold chain logistics and 3PL target cities.

The First Impression

When the customers do deals with Go Green Warehouses, they see a dynamic, dependable, skilled, and experienced Service Provider who understands agro value chains and their needs better than anyone in the sector to build suitable offerings for every need.

Mr. Sahu- The CEO Journey

Mr Santosh is learning as a first-generation entrepreneur. He believes successful entrepreneurs are patient and persistent while creating a plan for their customers and employees. He also adds that any large-scale change effort teaches for life. Mr Sahu’s five major lessons in his journey are:

• Constant growth requires severe prioritisation

• Diversify, trust, and communicate.

• Ask anyone for aid.

• Engage customers regardless of business development.

• Learn: Failure is the finest teacher.

Mr Sahu’s Vision for Go Green Warehouse

Mr Santosh wanted a self-sufficient team. He believes that a competitive founder makes his company more competitive and aggressive. In addition, he has seen many data-driven companies make metrics-based judgements. Mr Sahu is improving his and his team’s skills while making his company competitive and trusted. Go Green Warehouses’ culture has changed the most. Mr Santosh endeavours to shift the company’s mind-set for continual feedback and progress, which his team needs. For team growth, he will spend more time with each member. In addition, he will carefully organise the top 50 employees’ careers to advance ownership. He is also working on technology enablement inside and out that will double the company’s market profitability and share. As the company grows, he wants to invest in start-ups to keep learning.

Message for the Readers

Mr Sahu says, “Start-ups should avoid investment early on since cash flow is crucial. The capital should be used for expansion, not firm maintenance. Team, technology and time are the key assets that must be used well. Lastly, Company growth requires patience and persistence.”

43 Prime Insights Edition February 2023 | www.primeinsights.in

The face of global luxury brand LVMH Moet Hennessy Louis Vuitton-Bernard Arnault

The chairman and CEO of LVMH and a French business conglomerate investor, Bernard Arnault has developed a world-class luxury Goods Company that stands apart from the rest because of its brand value, quality and revenue. However, it’s often said that the zenith to success is often not easy and comes with numerous hardships. Today, Arnault is the wealthiest man in France with a net billion worth of $100 billion. His vision to look through the future and invest in brands that are going to make a milestone in the coming years is noteworthy.

Initial life

Born on 5th March 1949 in France, Arnault is a man who could see through the future and accomplish foal with insight. Being the youngest of all in the family, he did his engineering at a school in Paris in 1971. He first joined hands with a family-based construction company Ferret-Savinel. However, time soon made him realize that he has to make and create something of his own, a name that will generate his recognition over time. Thus, he began to pursue his career in the luxury goods market in the 1980s.

Step to something big, bigger

After moving out of the business from Ferret, he became the chairman and CEO of Financiere Agache, a holding company that owned several luxury brands. Out of an impulse, he made a successful bid in 1987 to take hold of the luxury goods company LVMH and soon acquired its leadership by becoming its CEO. Initially, the downgrade company that wasn’t well recognized by many soon became a leading face to common people and grew to become the largest luxury brand with a portfolio of over 70 brands including some famous ones like Dom Perignon, Louis Vuitton, Moet & Chandon, Sephora and Hennesey. Then he made some remarkable investments in other parallel brands like Dior, Carrefour and Hermes.

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Journey ahead

Today, his created luxury brand generates maximum turnover sales per year in terms of revenue he also owns several vineyards and wineries such as Chateau Cheval Blanc and Chateau d’ Yquem. He is a man of word and hardly discloses his next ideas in front of the media. He believes in doing and creating a trademark rather than boasting. Initially, he faced several challenges as told before like competitors in the luxury market who tried their best to intensify rivalry and create a huge impact on its economic returns. But, with changing face of technology and the true spirit of an entrepreneur, this man has beaten it all and successfully kept his company profitable through the years. Maintaining exclusivity was one of his important benchmarks because it holds the integrity of a prestigious luxury brand.

Awards and recognition

• He ranked as one of the leading faces in Forbes’s World’s Billionaires list. He was the 4th wealthiest person on Earth in 2021.

• He ranked on the Harvard Business Review’s 100 Best Performing CEOs in the world as the 4th best CEO in 2018

• He got the prestigious award of Chevalier de la Legion d’Honneur given to him by the French Government in 1987

• He was also awarded in the annual awards ceremony of Fashion Group International’s Night of Stars and given the Superstar Award, the highest honour in 2012.

A patron of Art

There is another side of this great man that he is a core lover of art and his company is often seen to get involved in several cultural and charitable initiatives and programs. He is also a collector of modern and contemporary art and his collection ranks higher than any other art collection of his kind his collection contains masterpieces of artists Jeff Koons, Pablo Picasso, Alberto Giacometti, etc. he established the Fondation d’ enterprise in 1993 to nurture his artistic instincts.

45 Prime Insights Edition February 2023 | www.primeinsights.in

KRITIVITY WEB SOLUTIONS

Knitting a Quilt of Comprehensive, Transformative, and Creative Web Solutions

An emerging forerunner in the IT solutions and services space, Kritivity Web Solutions stems from the indomitable expertise of its enthusiastic and groundbreaking founder, Mr. Abhishek Agrawal. The brand offers a range of services, including website and mobile application development, e-commerce solutions, SAAS applications, and round-the-clock branding & positioning support. The services are backed with oodles of detailed primary and secondary research, UI/UX, and creative solutions. In addition to it, Kritivity also offers end-to-end event management and execution services in India, and overseas. The team listens, conceptualizes, and adheres to doing deep-rooted research in developing, designing, and deploying solutions that bring benchmarks of top-notch user experience with them. Being expensive on creativity is the company’s pivotal USP. They have also catered to reputed business brands including Fortune 500 clients like Adidas and BMW to unicorns like Urban Clap and Pristyn Care to very well-known brands like Usha International, Tech Mahindra, Birla Fertility & IVF, Livguard, Data Security Council of India (DSCI) amongst others.

46 Edition February 2023 | www.primeinsights.in Prime Insights
Mr. Abhishek Agrawal | Founder Kritivity Web Solutions

A magnetic vision to expand the company’s footprint on the global map is their near dart on the board of goals. Kritivity’s team is also creating grounds for establishing stronger alliances with the clients in a physical mode beyond the online meetings! Mr. Abhishek Agrawal has incorporated the importance of building corporate relationships over and above the vicious cycle of business pitches and invoices. He also highlighted many other corporate ethics that Kritivity stands by. With integrity in actions and passion for serving the clientele with bestof-best, the brand has come this long. All these words of supreme excellence left us with no choice but to feature Kritivity Web Solutions Private Limited under the exclusive segment of “10 Most Trusted IT & Software Companies 2023.”

Sowing the Seeds of Inception

The foremost question we had for Mr. Abhishek Agrawal was about the entire tale of inception and what motivated him to begin his entrepreneurial roller-coaster ride. With profound assertiveness in his words, he summed up his years-long journey in a few words for our readers.

“I always had an ambition of becoming an entrepreneur which remained unfulfilled since my graduation days. The desire to build a company that reflects my values and work ethics motivated me to start my own business venture in 2016. With Kritivity, I had my ground, where I could work on my terms and deliver exceptional IT services to businesses while pursuing my passion for perfectionism. I could see the dream of curating a work culture that fosters innovation and encourages employees to work towards common goals, coming to reality.”

Relentless Spirit of Facing Odds

“When an urge of unconventionality shines through your passion, be ready to see the multipotentialite side of yours”

These words truly outline the zeal of Mr. Agrawal’s entrepreneurialism as he talked about strengthening the roots of his business ventures amidst all the challenges.

He quotes, “When setting up my own company, I faced major challenges, like securing funding and recruiting the right talent. In a highly competitive job market where established companies offer attractive compensation packages and employee benefits, it was difficult to attract top talent who were willing to look beyond the standard offerings of insurance, and other perks. For building the right team I was in deep search of individuals who shared my vision and were willing to commit to the company’s mission, and values and delivering high-quality services to clients.”

In addition to the challenges of financing and hiring talent, finding and retaining clients was also a tough road to walk on. As a new entrant, there was limited visibility in thoughts. The competition with established players in the industry was way more than what was anticipated. The team had to position smart marketing strategies, leverage its widespread network, and build relationships with potential clients to win their trust. With ardent efforts being put into marinating vibrant levels of quality in the services and cultivating positive client relationships, the brand has traced a legacy of unconventionality.

Impeccable Interface of Consumer’s Trust

The company is quite proud to be a leading face of the IT industry offering immensely exceptional services. The entire workforce at Kritivity Web Solutions is committed to delivering top-quality results to the clients and strives to achieve perfection in all projects. The pivotal focus is on maintaining high-quality and competitive pricing. To ensure the highest standards of quality, Mr. Abhishek Agrawal embraces personal involvement in all the projects. He always promotes the concept of implementing a hands-on approach. This has helped the brand earn a reputation for excellence and client satisfaction.

Technological advancements have led to a noticeable upward trend in the way customers seek out specialist services to meet their needs. As a result of this, the demand for specialist IT services has upscaled like never before. Following this, the industry is experiencing continuous growth and recognition. Clients are acknowledging the importance of utilizing specialized knowledge and experience to optimize their functioning. In such changing scenarios, Kritivity Web Solutions is creating an ecosystem in the IT industry where businesses have a plethora of high-octane web designing products and services to choose from as per their essentialities.

Discussing the true mantra of making a strong mark in the industry and the hearts of the customers, Mr. Agrawal said, “By forging meaningful relationships beyond just business transactions we have won our client’s trust. Our dominant attention is on building trust and fostering strong connections. The customer base we cater to today is the pure result of our values, our expertise, and our commitment to excellence.

From the Founder’s Desk

“Believe in your vision, never stop learning, and don’t be afraid of taking risks. You have to be passionate and focused to turn your dreams into reality. Remember, success comes to those who are persistent, resilient, and adaptable. Keep innovating and never give up on your dreams. Appreciate every win whether small or big. There are dark phases as well as beyond-beautiful phases. But whatever it is, it’s worth exploring and continuing to move while making your pavement. As an entrepreneur, speaking out of my inner conviction, I am committed to continued learning and growth.”

47 Prime Insights Edition February 2023 | www.primeinsights.in

What makes Netflix a luscious mind appetizer?

Netflix itself is an excellent platform that has today earned its fame and created space in hearts worldwide. It is an excellent content platform that has changed the views of people towards the video world and made its viewers stay tuned to it day and night. It has easily disrupted the market for television and subscription-based other platforms with its unique content like movies, web series, shorts, live shows, and other video content. With technological innovations, the perfect picture sends sound quality and newer prospects, it has captured a huge space in the minds of youngsters today. Digital streaming and machine learning are two of its plus points.

Netflix’s market for the past 20 years and counting has stuck audiences to its entertainment platform. Let us find out how:

A Flexible Base

Customers can watch anything, anytime, and anywhere with Netflix. With perfect ease and convenience using any internet device, the contents are available in various qualities and the most demanded new releases appear on the top list with priority. The website is updated each day with newly released content and it makes sure to give customers a smooth experience with personalized tastes.

A Disrupting Technical Platform For T.V Watchers

Through the last few years with hot content releases, Netflix has occupied the video market and captured a great area in the minds of people. Today, 99 out of 100 choose Netflix as their first option for entertainment whenever they are at ease. Initially, the platform used to sell DVDs through the mail but later to merge with the continual pace, it began to release online content provided how users across the world have switched to reliable sources of internet connectivity.

A World Of Taste

With varied options to choose from taste-specific genres, users are now keen to find whatever they want and they can. The good quality picture has given Netflix a continued growth prospect. The contents are already liked by the masses and some of them have become a hit over time. There is a wide range of movies. TV shows and documentaries by distribution partners that operate regularly to attract millions of customers. Thus personalized tastes and unique production content are key success points for Netflix.

Stick To Its Original Content

Around 85% of new spending under Netflix has been reserved for original content amounting to more than $12 billion. This shows how much it invests in its platform more than any other competitors like Amazon or Hulu or HBO Now. Thus, it is clear why Netflix tops the list in terms of customer satisfaction. Surveys also reveal that whatever Netflix produces is so unique that it can hardly be downloaded with the same resolution or speed or found on any third-party website, especially the sole Netflix releases.

Creation Of Ad-Free Content

When users are engrossed in something like a video clip or movie, they are highly disturbed by ads. They disrupt mental interest and make people irritated thus causing the sudden breakdown of curiosity. So, Netflix has rightly solved that issue by creating unique content that is completely ad-free by using ad-blocking software that blocks ads in between programs. Thus, users are free from getting annoyed and irrelevant ads do not kill the interests of viewers. It also clearly shows that Netflix works on customer satisfaction first and then profits later.

Enhanced User Experience

The friendly user experience is one of the main important factors that cater to the success story of Netflix. It gives the user the best experience by creating customer-created preview videos that play on scrolling through a title card. It also helps users to download and thus help them to watch shows offline when they are traveling in a poor connectivity zone. Subscripted users can divide their money with others as Netflix offers to share your account with a 30 days free subscription.

Netflix Recommended Engine- Personalized Wonder

To identify individual users Netflix studies users’ interest by watching what kinds of content is viewed by them often or as a permanent taste. Thus, it keeps popping up similar content every new day with its machine learning platform. It uses algorithms to automate millions of decisions as per the choice of users about their regular activities on Netflix.

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