Prime Insights

TRANSMUTING THE BUSINESS ERA WITH GROUNDBREAKING INNOVATIONS

Editor’s Note

Prakriti Gupta Editor

We are back again to raise a toast for yet another edition narrating the stories of charismatic leaders and their brand stories from the business fraternity. Welcoming a sparkling future with the onset of 2023, our Prime Insights Team is starting the year by inspiring our readership panel. 2022 was a heartwarming year for us as we were showered with immense positive responses to our efforts. A sense of gratitude is mandatory for us to admire our striking success with our readers. Our proactivity has multiplied and the entire team is gearing up to fuel ideas, this year as well.

This special edition is a compilation of stories of such organizations and their leaders that have been proving their mettle in their respective industries. The credit for this edition being a charmer goes to the inclusive approaches of leading a business. Their business philosophies and intellect are consciously highlighted here to make it a remarkable one. For the cover page of this edition, we have presented TAB Consulting, which has established itself as a torch-bearer in the consulting space. The story is a result of excerpts from a wholesome conversation held with Mr. Abhimanyu Khanna- CEO of TAB Consulting. Defying all the occlusions they have understood the need for employees of any organization to enjoy a healthy and productive workplace.

Indeed, every employee desires to work in an environment where communication comes with no hesitations; professional balance ensures a happy personal life and opportunities are waiting to be explored. TAB’s team knows that simple and practical changes in an ordinary workplace can reform it into a 10 times more ebullient space. TAB Consulting offers an array of Employee Engagement Activities that are meant to accelerate employees’ productivity. These services are curated by analyzing a particular workspace. The team of TAB then introduces training modules, team-building activities, and resource management strategies accordingly. The company has collaborated with players from the banking, fiancé, healthcare, travel, hospitality, IT, and pharmaceuticals amongst others. The impact TAB Consulting makes on its clients is driven by knowledge, research, incorporation of technology, and dedication. The company’s main purpose is to bring a new edge to its client’s businesses. Their honest approach towards innovation makes them stand par excellence. TAB Consulting also conducts CSR activities within its 100acre township like keeping the parks clean, organizing plantation drives, and serving the needy with meals and other necessities.

Closing this on an optimistic note, we can’t wait for our readers to explore this edition as we have poured our hearts into making it perfect as always. Every time we are left infatuated with these business stories! Words aren’t enough to express how proud we are to see India’s business ecosystem expand with flying colors. I hope that our readers imbibe the same positivity from these entrepreneurial vagabonds and create wonderful benchmarks.

“CONSISTENCY IN MIND AND COMMITMENT IN THE HEART IS WHAT MAKES A LEADER STAND OUT.”

Credit Page

Editor In Chief

Ankur Mishra

Editorial Coordinator

Yash Anand , Shweta Singh , Kaustav Sarkar, Trishani Sarkar, Jasmeet Bhatia, Siddhant Pengoriya, Khushi Rawat, Prakriti Gupta, Pinki Singh

Art Director Aryan Jha

Graphic Designer

Bhavana N Sivadas, Deepanshu Bisariya, Sumit Joshi

Head Of Distribution & Production Shivani Lath, Kaashvi Jain, Tarush Rajawat

Web Development & Maintenance Apoorva Jain, Anup Bhandari

Advertising & Promotion

Rohan Batra, Pakhi Vats, Gaurav Singh, Suhani Joshi, Sakshi Jain

Sr. Business Development Manager Manish Mishra, Arindam Sarma , Yashwinee Singh

Business Development Manager Priyanka, Mehul Garg

Data Analysis

Mala, Anand, Khushboo, Jaanvi Singh,Aditya Tomar, Athul Vijay K, Shaurya Agarwal, Vishal Bhat, Rohit Rana, Ankita Singh

Email: yashwinee@primeinsights.in

Diligence Bio is an OECD GLP certified laboratory focussed on regulatory toxicity services. We are specialized in the toxicity testing of Agrochemicals, Pesticides and Industrial chemicals.

GENOTOXICITY ACUTE TOXICITY ECOTOXICITY

• Ames Test • Micronucleus Test • Cell Gene Mutation Test • Ch. Aberration Test

• Oral Toxicity • Eye Irritation • Dermal Toxicity • Dermal Irritation • Skin Sensitization • Inhalation Toxicity

• Fish Toxicity

• Bird Toxicity

• Honeybee Toxicity

• Earthworm Toxicity

• Alga Growth Inhibition

• Daphnia Immobilisation

MR. ABHIMANYU KHANNA:

A Dynamic Leader Determined To Take Employee Engagement Solutions on a

Stellar Height.

It is evident that employees are the “roots of an organization”. The deeper these roots grow, the stronger an organization can withstand any circumstances with a smile! Being constantly surrounded by work deadlines, multiple roles to handle, and working for that perfection becomes exhausting for real. Having a monotonous work life can hamper any employee’s productivity. What if the employees have the opportunity to enter into a parallel workplace filled with enthusiasm? A world where they can handle these tasks with a joyous vibe and become the best version of themselves? It may sound quite a lot to some but Take a Break (TAB) Consulting has been a true champion in revolutionizing an ordinary workplace to a hotspot of ebullience. Since the company forayed into the picture, they are on an ever-lasting mission of reforming every workplace that needed a productive and interactive environment for the betterment of employees. It is Mr. Abhimanyu Khanna- CEO of TAB Consulting joining us today for a captivating interaction. The leader discussed the roller-coaster ride of entrepreneurship and how his company delivers those peculiar engaging services. In the future, the company wants to add positive values on the professional and personal front. Our readers will be whole-heartedly inspired by his entrepreneurial journey featured in this special edition named “Entrepreneur of the Year 2022”.

Before moving ahead with the article, we would like to give a brief introduction of the dignitary. Mr. Abhimanyu Khanna, an alumnus of University of Cambridge is a pioneer business graduate and his interest inclines towards creating things that are different from the standard images. The aura of his ambition, gratitude for his team, and perseverance make him an incredible entrepreneur. His team-building ideas are an added charm. His dynamic leadership and management lessons peek through the programs he conducts via TAB.

Mr. Abhimanyu Khanna CEO | TAB Consulting

Prime Insights: Please tell us about your company and the inception story associated.

Mr. Khanna: The story began in 2008 when we understood the true gaps in the work-life an employee has to go through. We knew that just introducing some simple and practical changes in a workplace can accelerate employees’ productivity n-times. The motive was to deliver Employee Engagement Solutions and work on the areas which needed a vigorous build. After analyzing a workplace we curate training modules, team-building activities, and resource management strategies accordingly. The special range of game shows focuses on many important skills like-

• Team Work

• Decision Making

• Communication

• Leadership

• Time Management

• Leveraging Resources

• Strategy Planning

• Tech-Building

• Team Stimulation

• Yearly Engagement Calendars

• Event Management

• Corporate Training

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Fun@Work Programs amongst others

All of these skills need to be taken care of because they’re vital for employees as well as for the company’s growth. Today we are a major player of India’s pioneer Corporate Outbound Training Providers and have served more than 185 clients across India. We are also managing 160+ events and 70+ game shows annually. More than 279000 participants have been a part of these game shows. These game shows focus on engaging employees with physical, mental, and innovative challenges in the form of interesting activities. This exercises their creative sides and makes them more confident of their potential. Our workplaces become an integral part of our lives and if it doesn’t feel like one, then it leads to lesser productivity. Our activities are bound to upscale work morale, maintain that positive attitude, and generate job satisfaction.

Prime Insights: What challenges did your company face during the initial stages?

Mr. Khanna: Right after we began our journey in April 2008, we had to face the shadows of recession. Till August 2008, we were expecting our work to pick up its pace. Those months of manifesting for work were tough for the entire team. But we knew that even if companies aren’t planning to spend on lavish meetings or awards, they will invest significantly in their employees. So that spirit kept us going! We never took our clients casually in any situation. We safeguarded that barometer of trust at all costs.

Prime Insights: What is your company’s approach while serving the clients?

Mr. Khanna: Our Company is always on the front foot to connect teams with their purpose. We support our client’s business objectives and bring a new edge to their brands with accuracy. Thrive for designing games is relentless, as we want our clients to build a team that can create wonders. All of it is customized for an effective impact and is driven by knowledge, intricate research, and dedication. The

team so that our clients enjoy a unique stratum of endto-end employee engagement. We love conducting team-building programs because it reminds us of that good old spark every time! Moreover, we always leverage the latest technological trends showing up and incorporate them in the successful rekindling of the workforce. Every pointer of the client’s demand is touched with attention and is discussed in detail while developing the activities for them. The team remains in touch with the clients round the clock and monitors the execution with proactivity.

Prime Insights: How did you stamp your mark in the industry and the heart of customers?

Mr. Khanna: We have made successful collaborations from various industries like Banking, Finance, Research & Analytics, Travel, Hospitality, IT, Pharmaceuticals, Healthcare, BPOs/KPOs, Real Estate, and many more. Our distinct events are categorized under Teambuilding, Innovation, CSR, Power of Play, Fun Game Shows, Sports, and Wellness.

Our industry mark is all about discovering modernistic ways to engage and entertain. Our ideology is always out of the box and our urge to innovate has made us trendsetters. We ensure that our customer ecosystem is filled with majestic ideas. Our company never had a marketing team in the past. Here the work speaks for itself and clients have no choice but to reconnect back for that spark!

Prime Insights: What are the distinguished facts about TAB’s work culture?

Mr. Khanna: As we are prevailing in the contemporary business bubble, it is a conscious task for us to stay aware of all the tech forces in the market. For that, we make sure that our team is exposed to a strategic training process. It is a veritable example of “Be the change you want to see in the world”. Our work environment is inspired by a fun-loving culture. The ambiance has a recreational and energetic vibe to it. All the recreational elements and broad office space help our employees to un-rewind and create state-of-art ideas. That comfort zone of working with healthy pressure constantly motivates our employees to enjoy their professionalism rather than getting subdued under unnecessary pressure.

Prime Insights: What makes you stand out from the competition?

Mr. Khanna: We feel our honest approach towards work and innovative solutions makes us stand out each time. We make sure we thrive on every expectation with excellence.

Prime Insights: What is your take on the essentiality of technology for your business model?

Mr. Khanna: TAB Consulting has welcomed technology in all aspects. We are proud to be an outbound activity provider that has introduced interactive apps to engage and motivate users about our vision. Our apps have something for every taste and every personality! For example, our interactive technology-based apps like- Murder Mystery, Spy School, Corporate Escape, The Pitch and Level Up, City Explorer, and Pub Explorer are the destinations for adventure. While being fun to operate, these apps are designed to instigate logical thinking, decisive actions, entrepreneurial thinking, business acumen, and problem-solving urge. All these masterpieces

Prime Insights: Please tell us about the milestones the company has garnered over these years.

Mr. Khanna: The line of events that followed our success trajectory, are as follows-

• In 2010 we secured our first international program. Our client from South East Asia facilitated our team to fly there for an offsite project.

• In 2011 we established our first-ever office in Delhi. Before that, the team was confined to a room with a nominal setup.

• After working for five years in Delhi, we shifted our office to Gurgaon in 2016.

• The first-ever award came in 2018 when we were felicitated with “Best Team Building Activity of the Year Silver” in the prestigious WOW Awards Asia.

• In 2021 we grabbed the award of “The Best Employment Engagement Solutions Provider in the World” from a well-known UK-based media house.

Prime Insights: How is your company working for the betterment of society?

Mr. Khanna: As we are on the road to shaping a better world to live in, our company has taken many CSR activities within its 100-acre township which include

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CORE DIAGNOSTICS

Now Diagnostics Of New And Old Diseases Become Easy Under Mr. Dinesh’s Leadership At Core Diagnostics.

With the introduction and spread of new disease areas, the expansion of decentralized, patient-centric clinical trials, the widespread adoption of wearable technology, the ever-increasing complexities of clinical protocols, and the exponential growth in data volume, the difficulties of data collection, processing, and reporting are only expected to increase in the years to come.

Future success will be delivered by clinical data management teams, which will play a pivotal role in the present. In the present day, data managers are already playing critical roles in shaping the future by doing things like configuring and deploying systems, developing efficient processes, becoming data stewards, and collaborating with clinical development teams to help them learn new things and take a more strategic approach to ensure data integrity. One great example is Core Diagnostics, managed by Mr. Dinesh Chauhan (CEO). The company has cutting-edge diagnostic solutions for India.

Mr. Dinesh Chauhan

Mr. Dinesh is the CEO of Core Diagnostics and has 20 years of marketing and sales expertise in the diagnostics industry. He is responsible for channel development and identification across all regions. Passionate about establishing a team of leaders, he has earned several awards for his company ideas and performance. In addition, he has an MBA and a BS in microbiology from DU (Delhi University).

An Overview

Core Diagnostics was established in 2012 as a premier clinical laboratory offering Next Generation Diagnostics for early illness detection, accurate patient stratification, and targeted treatment. Its expansive 20,000-square-foot laboratory facility has been certified as meeting the standards set by the National Accreditation Board for Testing and Calibration Laboratories (NABL) and the College of American Pathologists (CAP). The company’s headquarters are located in the nation’s capital.

The company aims to modernize India’s testing infrastructure by importing cutting-edge tools and personnel. It aspires to become

MR. DINESH CHAUHAN | CEO |

the go-to place for any advanced medical diagnostics. The firm relies largely on digital image and communication technologies to achieve this goal. In addition, it does it with the fastest turnaround time in the business.

The company’s mission from the beginning was to make highquality diagnostics available to as many people as possible at a price they could pay. On the other hand, affordability has grown with time. As a result, the next several years will center on expanding the company’s reach to Tier III cities to facilitate diagnosis at the regional and local levels.

They provide services in Flow Cytometry, Molecular Diagnostics, Histopathology, Immunohistochemistry, Cytopathology, and Cytogenetics, all of which are focused on delivering the latest and greatest testing methods to a conclusive diagnosis. The company’s top-notch clinical laboratory has one of the most comprehensive test lists available, with over a thousand different tests covering everything from cardiology and cancer to infectious disorders and endocrinology to gynecology and beyond. Bay Area-based Artiman Ventures and India- and Boston-based Fidelity have invested in the startup.

CEO’s Balance of Life

Nowadays, it’s very uncommon for individuals to work from home; because of the prevalence of modern technology, doing so may drastically reduce commute times. If one is skilled in time management, he may use technology to his advantage in his personal life. A post-COVID professional is unique; Mr. Dinesh implies that he must pay more attention to his team’s well-being, productivity, mental difficulties, and so on. His group’s efforts have resulted in the company’s lowest attrition rate, and business is booming.

The Struggles Worth Telling

In Mr. Dinesh’s case, he had the chance to be CEO of COVID from its inception, and as a result, everything went swimmingly. But there were also difficulties in overseeing the team’s well-being. The period after COVID, when the corporation also had to meet the precise demands of organic business, was the most difficult. Much work went into it, including establishing several specialized laboratories nationwide. This stage is likewise progressing pretty well generally.

The Clients Core Serves

The firm has gained notoriety for being a driving force of innovation in the nation. It has recently developed a novel medical test as part of a specialized service that allows people worldwide access to regular medical screenings.

On the other hand, as a diagnostics specialist, the firm supplies all of the leading medical facilities and laboratories. Some of the firm’s income comes from the healthcare industry, laboratory management, consulting, and corporations. In addition, the firm collaborates closely with every major pharmaceutical firm, contract research organization (CRO), and research institution to provide companion diagnostics and testing. It has also collaborated on important initiatives with the Indian government to provide diagnostic expertise in niche areas.

A Race of Market Trends

Technology adoption for faster turnaround times (TAT), innovation, automation, data management, etc., are all core values at the organization and are being embraced by employees as part

of a continuous training and development process to stay up with the ever-evolving demands of the market.

R&D and CEO’s Challenges

Research and development (R&D) are the company’s main competitive advantage in the field of genomic research. R&D is crucial to a company’s long-term viability and development. Mr. Dinesh claims that if you are open to new experiences and willing to adapt, you will face no rivals but rather a new set of obstacles in areas like cultural awareness, regulatory compliance, and team management.

Core Employee Satisfaction

The company’s inspiration is directly proportional to the level of employee satisfaction. Workers are encouraged to have a good time and take pride in their profession. Many events and activities are planned, including frequent recognition of effort, regular training for self-development, fun activities, birthday celebrations, games, and more. Notably, the company’s guiding principles guarantee an absence of formal authority structures, open lines of communication, complete openness, and well-defined responsibilities and objectives.

Future Arrangements

Mr. Dinesh has said that one future objective is for the firm to “spread itself in other categories like NephroCORE, XenoCORE, NeuroCORE, etc.” NephroCORE means “earlier than present diagnostic solutions diagnostic of kidney diseases.” NeuroCORE refers to genetic counselling and testing for identifying central nervous system abnormalities. Post-transplant monitoring tests and pre-transplant workups are what XenoCORE is all about. Below is a quick explanation of what Mr. Dinesh mean:

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on digitalization

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A Note to All the New CEOs

Mr. Dinesh warns that competition in Era is fierce and advises that residents maintain honing their shows, learn new skills, embrace change, commit fully to their endeavors, and find fulfilment in their work. The field of entrepreneurship is packed with creative types who aren’t afraid to take risks and are always looking for new opportunities and trends to disrupt. Although many have tried and failed, a concerted effort is underway to prepare veteran corporate leaders for today’s thriving startup scene.

In addition, he stresses the importance of a leader’s ability to adjust quickly to new situations. Mr. Dinesh concludes that many individuals have begun new journeys after the 1950s, so please initiate the adventure again and conquer the globe. Yet, it is not too late to do anything about this. Leaders are the ones who keep going even when everyone else has given up.

Establishing separate laboratories for distinct purposes in various regions.

Facilitating Access to Genetic Counseling Services

Insightful Diagnosis Based on Data

Making a scientifically-based sales team

Reduced turnaround time without sacrificing precision

The Diagnostic Revolution: Towards Preventive Medicine with Personalized and Cutting-Edge Technology

The ease of taking tests at home

THE COGNITIVE RESPONSE TO ORGANIZATIONAL DEVELOPMENT:

Science has offered already so much to human lives. Technology like Functional Magnetic Resonance Imagery has enabled us to look through the brain and find how it responds while dealing with a major organizational change. The basal ganglia of the human brain are primarily concerned with controlling our day-to-day activities. It is often seen that works that are performed on a repeated basis utilize less mental energy and consciousness. However, while diverting our thoughts towards the change, our brain responds differently. Therefore, in certain decisions, our mind feels right or may feel wrong.

Changes that are associated with facts out of our comfort zone are stimulated by the section of our brain called the prefrontal cortex. This region is responsible for controlling both insight and impulse. In simple terms, it simulates the brain nerves in response to fear, wonder, anxiety or despair. When the mind is dealing with changes that are complicated and unfamiliar, the nerves of this region are strongly affected knocking all negative feelings and bringing feelings of

sadness, depression or anger into the minds of team members. However, it is strange that science has helped us to respond to any change, good or bad, helping people around the world to assemble themselves and coordinate with the changes. Let us find out how:

• Simplifying the change

Any introductory change comes in two forms – one that can be put to good use and the other is the reverse image if that is not the case. This takes a lot of complicated mental activities to shift from basic thoughts moving into a new or complicated concept under the basal ganglia of the brain. Thus, science will help to focus on the motive behind the change and make it more familiar than threatening.

• Be at ease with the change

Changes cannot be forced but only introduced. The response can both be favourable and negative. While the changes are introduced, the human brain shows tremendous

mental activity to develop insight and then build complex connections. A rush of neurotransmitters like adrenaline boosts positivity associated with any experience.

• Make communication simpler and never conceal the truth

The brain can digest only one change at a time. The sense of complexity can deflect the working of the brain towards one goal. Science has helped to establish a comprehensive outlook of any changes made so that they can easily be understood and absorbed. The prefrontal cortex can signal danger in case of unrealistic expectations. It then switched to high alert mode indicating the science of deception so that our brain can balance with extreme anxiety.

• Emotions cannot be neglected

The centre of our conscious thought is closely associated with the emotion-generating amygdala. Many a time decisions are based on emotions than logic. Sometimes, it might not come out of our conscious-driven mind or with logical reasoning. Emotional choices can be justified only emotionally and they can be more appealing when presented in the right manner to connect to the audience’s emotions.

• Make the change attentive

Paying attention involves chemical and physical changes in the brain and as the brain is remodelling its thought processes, the density of attention can get affected by different experiences over a specific time. Changes that were repetitively made catch high attention density and encourages peoples’ mind for a long time behavioral change. New ideas can grab attention when presented in new packaging ways such as through a game, a metaphor, an image etc.

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Establish a trustworthy foundation with authentic body language

When the organization is constantly evolving, our minds come under pressure to digest various phases of instability inside it. It is the role of the leader to make the correct use of science and establish stability, detailing any success or challenges associated with it. People look for future vision coupled with the right use of language. As the mind is open to accepting suggestions and implementing changes, the brain waves cannot accept many nonsensical languages or close gestures. Therefore, wars must be emotionally charged with a clear vision and it is to be carefully assessed that we speak what we see and believe.

• Enforce inclusive relationships as your strength

In the dorsal portion of the anterior cortex of the brain is the neural region that responds to suffering and pain. Any change that reacts to produce physical change must be ruled out. The new changes in leadership goals and fundamentals must synchronize between inclusive and collaborative relationships. Share work experience establishes mutual trust and connectivity for the success of an organization.

MR. PRATAP MENDONCA

Bringing Needed Change in The Interior Design and Fit out Industry

Pratap Mendonca (Managing Partner) decided to establish a business after over 13 years of working in the interior design and furniture industries. In 2012 July, along with my wife Scytle Fernandes (Architect) and Geetha Nayak (Architec) founded Design Infinity. Since its inception, the company has grown from 2 persons to team of 650 plus and has completed over 600 projects across UAE.

Challenges Facing the Leader

Mr. Pratap tackles several daily challenges as a team leader of 650 individuals and a US$ 100 million annual revenues. In his mind, it’s all in a day’s work, so he takes things as they come. Mr. Pratap works roughly 12 plus hours a day during the week. He then spends his time outside the workplace playing with his children, Siana (15) and Sinon (11), and taking walks with his wife, Scytle. Each weekend, he makes time to hang out with his loved ones. Competition for leadership positions is prevalent. Building a more significant business is fantastic, but keeping that expansion going is difficult. The “It’s Okay” mentality has to be more practical and palatable. Microsoft’s Bill Gates, Amazon’s Jeff Bezos, Virgin Group’s Sir Richard Branson, Tata Group’s Ratan Tata, Tesla’s Elon Musk, Wipro’s Azeem Premji and Ali Baba’s Jack Ma are just a few of the world’s most successful business Mr. Pratap looks up to. He encourages people to think big, put in long hours, and make a difference in the world.

MR. PRATAP MENDONCA MANAGING PARTNER

One of the best firms of its kind, Design Infinity LLC, operates out of Dubai, United Arab Emirates. The firm was founded in 2012 and offered comprehensive turnkey solutions and highend interior services for commercial workplaces in various industries. The firm is run by highly skilled interior designers and architects from Dubai and Abu Dhabi.

Large-scale design and fit-out projects are the company’s forte. They have a proven track record of success throughout the United Arab Emirates thanks to their 650+ strong workforce. The firm has had tremendous year-over-year development since its inception in 2012, and its staff comprises interior professionals and in-house MEP and IT experts. The business also has a large joinery factory that covers more than 60,000 square feet, along with separate divisions for glass and metal works.

The Patrons

Design Infinity has worked with businesses in every industry. It includes the corporate, government, banking, education, healthcare, hotel, retail, and food & beverage markets.

Some of our landmark projects are Sharjah Research Technology and Innovation (SRTI) Park, Dubai Technology & Entrepreneur Campus (Dtec), Zayed University, Provis and Khidmah HQ, Ministry of Health and Prevention (MOHAP), Injazat, Tecom, Ericsson, HP, Youtube, DWTC, RAKEZ, DEWA, RTA, Dubai Health Authority(DHA), SAMBA Bank, RAKBANK, Emirates Islamic Bank, Mashreq Bank, Urla Restaurant and Lounge, Cherie Restaurant, Jones the Grocer, Crescendo, Lulu, Ethan Allen, Burberry, Balmain Dubai Hills Mall and Ethan Allen etc.

INFINITY

Pacing With the Market Trends

It is a corporation that can quickly shift gears and adjust to new situations. COVID-19 saw no layoffs at the firm, which managed to stay afloat by accepting competitive priced contracts. It studies market tendencies, and eventually adopt them. Every aspect of the business, from operations to strategic planning, is scrutinized by Design Infinity to find ways to improve for the future. The organization also takes the time to reflect on and learn from its missteps.

Contentment Among Employees

To the firm, it is critical that all team members are happy in their jobs. A happy and upbeat atmosphere at work is emphasized. Some measures employed toward this END GOAL include monthly team gatherings, team-building exercises, and birthday celebration. The company has a world-class infrastructure when it comes to the relationship between the firm and its team members. The keys to success are an uninhibited work environment and open communication.

Team members at Design Infinity deserve most of the credit for the company’s success. All team members are adequately paid, thanks to the performance management system. In addition, each team member receives a bonus equal to one month’s pay once a year. Consistent with its core values, the company strives for operational excellence, innovation, and the development of its team members.

The organization has a welcoming culture where team member feels comfortable sharing their successes. It participates in Dubai fitness competitions that last for a whole month.

Achievements and Milestones

With a 2-year Defects Liability Period (DLP), Design Infinity LLC leads the pack in the United Arab Emirates. It’s the first interior design firm in the UAE to be recognized as a SUPERBRAND. It’s also the first business in the United Arab

Emirates to provide customers with complimentary LEED certification.

The CSR Policy

• Annual Blood Donation Drives are Organized

• Participated in Beat Diabetes Walkathon

• Boxes of food and water were given out to the labour camps during the holy month of Ramadan.

• All the team members were given a DUBAI CAN 2022 - glass bottle.

• We cut down on our usage of plastic straws and bags.

A Message for The CEOs

In his words, Mr. Pratap encourages us to “keep learning and improving, give your best in all you do, make a difference to the society, go beyond your limits, improve every day, helping to make this world a better place to live.”

The Future Plans

The company’s top brass planning to take its operations globally, with new branches in GCG to make Design Infinity a billion-dollar business in the next decade. The leaders are also working on vertical integration and venturing in to new business.

To The Readers of Prime Insights

The company’s management firmly believes in the following principles: “Take and own the responsibility, motivate and inspire team members to do their best, focus on self and team development, make time for Strategic and critical thinking, develop creative and innovation mindset, Honesty, integrity, Flexibility, trust, interpersonal and open communication, encourage to go beyond their limits and walk the talk.”

TEAM - DESIGN

5 BEST-SELLING ELECTRIC CAR COMPANIES IN INDIA:

Over time and with racing technology, India has gradually acquired a booming market in the field of electric cars. It is a wide vehicle market and has become more demanding with time. EV manufacturers like Mahindra, Tata Motors and Hyundai have experienced strong growth in the last two years, especially after the Covid pandemic. Electric vehicle sales are improving and problems with its chain supply have been resolved a lot. The Indian Government aims to go fully electric by 2030 and several other brands are rising from various sectors. They aim to make the EV sector more affordable, easier to use and environment friendly. Some of the newcomers are Ather Energy and Okinawa. Let us find out the top 5 bestselling electric car companies in India:

Tata Motor

It is now the top manufacturer in the passenger EV market that has so far sold around 3,845 electric vehicles in the last few months. There have been around 88% sales out of which the model Tata Nexon EV is the most popular electric vehicle. In the last two months, this Mumbai-based automotive maker has sold 47,166 passenger automobiles including ICE and EV. There has been a 276% year-on-year growth. It is one of the first automotive brands to hop into the EV bandwagon. Tigor EV was the first manufactured EV under this company in 2019. The company works with the Ziptron technology that ensures the smooth performance of the battery and motor for the long term.

Hyundai Electric

It started its electric vehicle campaign with the launch of the Kona SUV in 2019. In 2019, it was one of the first foreign brands to come up with an electric car for the Indian market despite the segment being at its early stages. It plans on making this possible with its sister brand Kia Motors to share the wide span of the audience with their demands. The Hyundai Kona Electric is one of the top-selling EVs in India today. By 2025, it wants to add 23 new models and with its new E-GMP design, it will cross the Ionic 5 electric crossover to serve as the next level for batterylevel cars. The business of Hyundai has created an entry-level for European markets to invest in this business with its booming future endeavours.

MG

It is a British yet India- based automotive company. MG that is Morris Garage has made its remarkable face in the Indian EV market. The company launched the best EV OEM in the country after TATA, worth 8.32 % market share. The company plans to bring its entry-level electric car to India by next year. The model name assigned MG ZS EV has already made over 500 sales in our country. It is actively working to increase the selection of a brand-new reasonable price EV in a cost range between 10 to 15 lakh INR. The updated model comes with a larger 50.3 kWh battery pack aiming to give coverage of about 461 km per charge. Its current market rate is around 22.5 lakh INR.

Hero Electric

It currently holds the topmost position in the electric two-wheeler segment and has been a well-known brand in this industry for the last 14 years. Consumers so far have built trust and fat in this brand. It can sell thousands of EVs per month and aims to manufacture around 1 trillion EVs by 2025. It has also planned to expand its plant and charging stations. Currently, it has over 2K charging stations across the country making it feasible for consumers to charge them now and then from various standpoints. Hero’s Electric’s e-scooters include Optima HX, Photon HX, Flash LX and Atria LX, the company has sold over 46, 260 units in the previous year. Some of the models in India are Hero Eddy, Velocity, Hero Electric NYX HX, etc.

Mahindra Electric

Mahindra Electric Mobility Limited is an electric vehicle venture under the Mahindra Group. It has various EV portfolios including commercial, personal and passenger vehicles. It has made fast progress in the last few years through learning and understanding consumers’ needs. Since the launch of Mahindra Reva back in 2001, it has been considered to be one of the world’s most welldesigned EVs that was even sold in international markets like the UK, France, Germany, etc. apart from manufacturing popular units like eSupro, Treo Zor, eVerito, etc it also focuses on the manufacturing of batteries and enhancing the EV infrastructure in India.

BACCHUS ENTERPRISES

Escalating the Potential of Bottling Space through Ingenuity

No doubt the liquor Industry of India is a day-by-day potently growing market. This market involves a huge variety of other domains like branding, designing, manufacturing, exporting, etc. Keeping aside the subdued mindset of people towards the liquor industry, this sector is also evolving with sustainability and offers many optimistic opportunities. One such emerging face in the industry is Bacchus Enterprises Pvt. Ltd. being managed by its thriving and marvelous CEO, Richa Kaura the company is excelling like no other. To know about the company more intricately, today we have Richa Kaura with us. She will be spilling some major facts about the company and sharing instances from her journey as an entrepreneur. So let’s not keep you waiting for long and dive quickly into today’s article about Bacchus Enterprises.

RICHA KAURA | CEO

Prime Insights: Kindly give a crisp overview of your company and its offerings.

Richa Kaura: Bacchus Enterprises is an authorized and ISO-certified manufacturer- exporter of alcoholic beverages. The ISO certifications we have are ISO 22000:2005 and ISO 9001: 2015. We are also licensed distillers and bottlers of liquors. The company is situated in Ludhiana, Punjab, and was incorporated in the year 1994 under the Companies. Act. In 2018, the company was purchased by Kaya Group of company. Bacchus Enterprises was initiated with a vision to provide specialized and customized bottling solutions to various liquor companies in India. We strongly work with the idea to fabricate over-the-top bottling options for the customers to meet their selective specifications. The company has an efficient and cost-effective machinery unit with a manufacturing capacity of more than 1,00,000 cases monthly. Our services are available on a PAN India basis and in the international market as well. Talking about the International market, the brand exports its services to countries like Asia-pacific, West Europe, Taiwan, and Germany amongst others. Our company further helps its clients to meet their essential business requirements in an organized manner.

Prime Insights: Please tell us about the unique differentiators of Bacchus’s organizational culture.

Richa Kaura: The key feature of Bacchus is that it values its employees. We always assure that a serene organizational culture is practiced where employeescan express their ideas with freedom. For any business firm out there, ensuring the overall wellbeing of their employees is a major influencing factor in the success trajectory. Bacchus Enterprises also believes in the same notion and comes up with every possible process to guarantee employees’ increased productivity. They are our backbone and the management tewwam has to maintain the bars of contentment amongst them. Our major focus is on these three domains namely-

• Building a customer-centric approach

• Customized bottling solutions for top-notch marking

• Competitive and Justifiable Prices of Services

Prime Insights: What is your opinion on the entrepreneurial competition in the current corporate world?

Richa Kaura: Every phase of the business world is facing heaps and bounds of challenging scenarios. With every passing moment, many grounds of innovation are created. An increase in the competition is also quite obvious to witness. But the attitude of an individual in dealing with the obstacles is what changes the game altogether.

Prime Insights: What would you like to convey to the ones who look up to you for motivation?

Richa Kaura: For the young minds that look up to me for a dose of motivation, I would like to say that working sincerely towards your ambition and motivating your inner self is important. No matter how cumbersome the situations become, if you have ardent faith in yourself, then no force can stop you from doing wonders.

Prime Insights: Kindly tell us about the future outlook of the company.

Richa Kaura: Bacchus has a remarkable presence in India and is proving as a huge exporter in International markets of South Africa, Kenya, Nigeria, Rwanda, Russia, Singapore, Thailand, USA, & UAE. We are eying upon exploring more International markets and diversifying our product portfolio.

At Bacchus, We vision our organization among top players of the Industry, We are extremely motivated for the future and is also gearing up for expanding its horizons all round National and International. We are currently bolstering our technology-oriented approach in leveling up our services. With meticulous efforts already in action, Bacchus Enterprises is sure to unfurl the vibrancy of achievements and establish sky-high standards in the bottling segment. In this process, we also manifest to uphold the trust of our clients.

Prime Insights: Would like to share some words of wisdom for our readers?

Richa Kaura: For the upcoming leaders of tomorrow, I would like to encourage all young minds to seek streamlined guidance in the field they’re passionate about. Moreover, gaining continuous knowledge about brewing technology will polish your entrepreneurial mindset and take you closer to your dream. For those folks who give up on their dreams in this competitive world, holding your motivation high is indispensable and can’t be compromised.

A conglomerate with over two decades of experience in the Information Technology sector. We specialize in Integrating the IT Infrastructure Solutions. Serving & Partnering over 100+ global organizations successfully. Over the time we have transformed as a Solution Partner and System Integrator.

SUCCESS STORY OF ELON MUSK: THE FUTURISTIC ENTREPRENEUR

Agreat executioner and a marvelous visionary, Elon Musk has carved an immeasurable legacy of innovation behind him. His entrepreneurial endeavors continue to inspire generations ahead. He is all about empowering humans with the power of technology and automation. Like the greatest people of history have proved that –“Behind every success story there are unseen and unheard chapters of struggles”, Elon Musk’s story is no different. Today we have presented an article on the Success Story of Elon Musk: The Futuristic Entrepreneur. We will be exploring all the crucial instances of his successes & failures, and know how he went closer to his aspirations.

Where did it all start for Elon Musk?

Elon Musk had quite a rough childhood and troubled relationships with his family. Musk also faced bullying during his early school life. He graduated from the University of Pennsylvania (Philadelphia) in Physics and Economics. Entrepreneurship was something that always had his interest. His first move towards it is quite surprising to read about. He converted a 10-bedroom house into a nightclub and gave it on rent to his colleagues and earned money for his livelihood. Afterward, he went on to pursue his Doctorate at Stanford University but ended up leaving the course too early. He knew his passion for entrepreneurship and technology. He along with his brother, Kimbal, launched their first company Zip2 in 1995. Zip2 provided city guides and web directories to newspapers. He sold his company in 1999 for a whopping 307 million dollars. He earned 22 million dollars against his 7% share in the company at the age of 27. Musk looked at it as a failure because he wasn’t able to experiment with the business potential of the Internet.

Second Major Leap in Entrepreneurship

Musk went ahead to lay the foundation of X.com in 1999. It started as a platform for banking and investment services. The firm later merged with its competitor CoInfinity Inc and was renamed PayPal in 2000. This became the largest and most successful Internetbased payment network portal across the globe. Two years later in 2002, eBay acquired the rights of PayPal for 1.5 billion dollars. Musk received 175.8 million dollars for his largest share in PayPal (11.72%).

Journey of Creating Space X

As we said above, he always had a spirit for technology and science. Musk believes that human existence can survive on other planets. He says that we as humans have to divert our attention to this possibility. In 2002, he founded Space Exploration Technologies Exploration (SpaceX). The first rocket named Falcon 1 was launched in 2006 under the mentorship of Musk and his vision of revolutionizing the aerospace industry. The Falcon 1 was a twostage spacecraft made for designing and sending small aircraft into the Earth’s orbit. SpaceX became the first private company to have accomplished the achievement of launching and returning a spacecraft from Earth’s orbit. It also became the winner of NASA’s competition for funding. This was followed by the “Falcon 9” in 2010 and “Falcon Heavy” in 2018. Musk is truly SpaceX’s leading designer. His company has a total net worth of 100 billion dollars and is the second largest privately owned company in the world. The pivotal reason behind SpaceX’s popularity is that it is working with a mission to make the cost of space transportation efficient so that Mars colonization can be made possible.

Becoming the CEO of Tesla

As we all know, Elon Musk is the CEO OF Tesla and contributed significantly in terms of funding before taking the position of CEO in 2008. The first electric car was launched in 2008 named the Roadster. He is the person behind Tesla’s product designs, optimizing engineering processes, a global manufacturer of electric vehicles, solar energy products, and a lot more sustainabilitycentric goals. Today the company has a giant network of 438 stores and 30,000 charging centers.

The Real Struggles of Elon Musk’s

As we have talked about his success, taking a dig at his challenges is also legitimate, isn’t it? Elon Musk says that “I think it is possible for ordinary people to choose to be extraordinary”. He recalls spending feeble time with his parents. He spent most of his time juggling with college projects and brewing ideas for business. His bitter relationship with his father is not hidden from the world. Despite his grandeur, he always looks out for striving bigger and bigger, and remains focused on his vision for SpaceX. The way Musk is handling the turmoil of critics and fighting with odds every single moment is commendable par excellence.

Women entrepreneurs are contributing significant contributions to the business world. Their potential has come out of the shadows and the world is vowing down to their cognizance. BigShip is also stamping a major impact on the businesses it serves for. The entire team under the guidance of Ms. Swati Mittal: CEO of BigShip has demonstrated exemplary business astuteness, dedication, and performance. Ms. Mittal is one such women entrepreneur who is carving excellence with her knowledge. Our Prime Insights team had a conversation with the entrepreneur and she shared many lesser-known facts about her journey. We are glad to share the brand story and hope that all the readers will also cherish the same.

Overview of the Company

Ms. Swati Mittal: BigShip is an AI-based shipping aggregator that simplifies logistics by leveraging technology and creating the best customer support. We are on a mission to empower businesses with easy logistics solutions in domains like B2C. B2B. D2C and Cross Border. Our company is serving clients

BIGSHIP: AI-ENABLED COURIER AGGREGATION PLATFORM

with gilt-edge technology and access to the magnificent services of verified carrier partners. In India, we are present across 29000+ pin codes. The horizons extend to 150 countries, with commercial and non-commercial shipments. Talking about the major highlights of BigShip, I would like to talk about what creates our differentiation

• BigShip is a leading face in B2B aggregation. We were the first to bring diverse carriers serving B2B shipments on our technology platform.

• The expertise we have in simplifying the logistics via simplified software is our USP

• We cater to Cross Border shipments which are quite a cumbersome class of logistics for a layman.

• Offering insurance and making a safe space for logistics is our essential target because many people face many monetary losses in cases of shipment damage.

Inception Story of BigShip

Ms. Swati Mittal: “Your best teacher is your own experience”. I believe in the same. Having experience working in e-commerce websites and platforms, I understood that unmanaged logistics can cause major financial setbacks to businesses. This was one of the key factors that motivated the inception of BigShip. With the coalescence

MS. SWATI MITTAL | CEO |

of good customer service and bringing chosen carriers across India on one platform, the foundation was laid. Today, we are a team of more than 50 experts in the house who know that change is the only constant. Understanding the need for a sustainable business model, studying the market, and bringing strategic solutions are BigShip’s interesting areas of work. Our company initiated the idea of e-commerce shipments. Service orientation was our supreme goal. With this goal, we could understand that clients have to go through unfavorable money losses on return shipments. To regulate this gap we knew that this needs to be monitored with the smallest TATs possible. We ensured a 2-hour turnaround time for our client replies thus making the supply chains more efficient and responsive.

The Bridge of Management Between Professional and Personal Fronts

Ms. Swati Mittal: During the whole process of building a business, all aspects of your personal and professional life come together. Time is quintessential while building startups. Profound time, money, and effort are required in this direction. So choosing one over the other becomes a task of consciousness. So, you have to choose single guilt at a time. The pleasure of having both is unimaginable. During the beginning of something fresh, keeping a balance is an out-of-the-box question. But the business does bless us with the opportunities to have a bridge in your personal life once all the operations settle down with automation. After you’re successful in building the core team, your ideas become the driving force for them.

Mandatory Struggles of a CEO

Ms. Swati Mittal: Every individual is motivated by some power that is completely different from the others. Even if the motivation is similar but the skills and way of performing the tasks create the bars of differentiation. My path wasn’t very clear and crisp. I can relate to how daring it is to dream big! Yet then it builds if you have the spirit to keep going. The key is to not stop early and see the endless possibilities coming your way. My learning from my past business inspired me to the need for BigShip. I knew the chance of simplifying the logistics for laymen was going to pick up the pace and so I followed my path.

Believing in Employee Empowerment

Ms. Swati Mittal: Today BigShip is a unified and multi-functional SaaS-based platform providing a deep-rooted space for online, social sellers to process, return, deliver or exchange their orders. The platform has so many young and innovative minds associated with it and are bringing more engagement with customers. Young

TEAM- BIGSHIP

minds have greater capabilities to harbor authenticity. Each employee puts in different elements of innovation, research, topics, problems, and target audience. At BigShip we have a smooth inter-disciplinary flow of management across all the hierarchies. Employees have the freedom to communicate in their comfort and share their valuable perspectives about marketing or innovation. We let them take initiative, learn, unlearn and implement. During our team building process, we fetch for people with the zeal of “Intrapreneurship”. We believe that- “A startup needs not the founders to have a vision, yet the team to have that undying spirit of giving their all in”.

Leading the Curve with Tenacity

Ms. Swati Mittal: Our motto is to simplify logistics and make it human-friendly among the nations. We aspire to expand to International grounds with a multilingual app launch. Technical advancements will get the work easy for e-commerce and online shoppers across the world to witness exceptional growth.

Achievements of BigShip

Ms. Swati Mittal: In 2022 we progressed at a lucrative pace. As a team of 50+ accomplishers, we have accelerated growth of 15X from the year 2021. With 10000+ clients already on our list, we aim for a bright future and double these figures. Our team is working wholeheartedly to launch worldwide services comprising crossborder services and a franchise network. We are setting our focus on improvised shipping services, increasing operations, business revenue, number of sellers, and quality of services across the globe.

Final Words from the Luminary

Ms. Swati Mittal: The world is full of opportunities and it won’t stop until you stop it for yourself. Live your life and keep dreaming because, in my opinion, dreamers are the only achievers I have seen.

THE SUCCESS STORY OF GAUTAM ADANI- AMBITIONS TURN TO REALITY:

GAUTAM ADANI

With time, businesses have witnessed many changes and there has been a global rose in marketing strategy in the last couple of years in various sectors. Gautam Adani is a name that comes up in kind whenever we are talking about a famous Indian business tycoon. He is the founder of the Adani Group, a multinational conglomerate company headquartered in Ahmadabad, India.

Today, the company is a crucial player in coal trading, coal mining, oil and gas exploration, multi-modal logistics, ports and power generation. It was founded in 1988. Adani is a son of a textile business family, however, with time, he showed no interest towards his own family business but wanted to find something new that can later be highly helpful for the demanding consumer world.

A young man full of ambition and a school dropout, Gautam moved to Mumbai to seek his future and fortune.

Starting with diamond brokering, Adani soon turned into a millionaire. With an entrepreneurial heart and mind full of innovations, Gautam set up his own business after returning to Mumbai and finally named it- Adani Enterprises, which later converted into the Adani’s Group flagship company. The business initially began with simple export and import of essential commodities but later expanded to encompass coal mining, power generation, gas distribution, edible oil transmission, Agri infrastructure and many more. He was always a risk-taker and believed in the theology that if a man doesn’t take risks in whatever he wants to achieve then somewhere he fails to create uniqueness in this world. His business strategy always revolved around excessive leverage and political patronage. His current net worth is $152.2 billion making him the third richest person in the world as per Bloomberg Billionaires Index. As an Asian, he has made it to the list of the top 3 richest billionaires in the world.

Born on 24th June 1962 into a Bania family, his father was always involved in the textile business. However, being sheer determined from an early age, he attended Gujarat University after dropping out of school but then also didn’t complete his degree. Neither had he wanted an educational degree nor did he want to be involved in his father’s textile business. Working as a diamond sorter in Mumbai under the Mahindra Brothers, Gautam set up his own diamond sorter business after a few years. By 20, he had earned more than any other Indians of his age. He then returned to Ahmadabad to help his brother establish a promising plastic brand company by trading the import of Polyvinyl Chloride (PVC), a key raw material for manufacturing plastic. In 1988, he established Adani Exports Limited which initially dealt with agricultural commodities and power. It later became liberalized with the economic reforms of 1991 and boosted Adani’s business by increasing his revenue and sales. In 1993, the Gujarat Government invited private companies to run the Mundra Port and in 1995, Adani won the contract. It was operated by Mundra Port & Special Economic Zone Ltd. and later expanded into the Adani Ports and Special Economic Zone (APSEZ). Gautam further founded Adani Power Limited which is the subsidiary business power of the Adani group. The company is the largest private power producer and also the largest solar power producer in India. The Adani group has become India’s third conglomerate to cross $200 billion in market capitalization. It has incubated other promising businesses such as renewable energy harnessing, transmission, gas distribution and lots more. The current focus lies in the areas of manufacturing, defence, green business and airports. Its stocks have surged over 120% in only one month while Adani Wilmar has reported a gain of more than 87% in the same period. Thus, Gautam Adani has the perfect opportunity and platform to increase his company’s profits and enhance his position at the top in the upcoming financial year. Gautam Adani has always been known for venturing into new businesses. His power venture business is always a success in the milestone of life. Adani Group and Power is the biggest private airport operator and power generation company respectively. His journey is a path of motivation and a beacon of focus with growing entrepreneurship that can only add the value of money and growth with time.

PG Communication

PR, Content Creation, Consulting and More Becomes Easy and Effective B

ecause of technological developments, digital media can significantly impact how companies and brands interact with their target audiences. Traditional fields of communication have also been affected. As a result, entirely new categories of work have emerged, and the nature of human interaction has shifted. Opportunities abound as the media landscape increasingly relies on digital innovations for entertainment, news, and commerce. PG Communication, founded by a woman entrepreneur, offers advisory/consulting services, reputation counsel, designing creative content, building media relations, etc., for businesses. Today, we are learning how Pallavi started the company and helping other businesses to expand or get noticed.

Overview Of The Company

Recently, the company celebrated its 10th Anniversary, which reflected the business journey. The customers have always put their trust in the company from the beginning, which adds to the brand’s reputation. Mrs. Pallavi feels fortunate to have a highly dedicated team that has been an essential part of the company’s journey for one decade. The company’s staff always works tirelessly to deliver only the best solution to its customers. Many clients have tried other agencies but have always come to PG Communication with some challenges for their needed solutions or services to the company. Since most customers want the best return on their investment, the company came up with innovations and planned to optimize the customers’ investments and get the best results. The company’s service range covers internal/external corporate communication, public relations building with different media formats and other stakeholders.

The company has success stories because of referrals and client testimonials. As a result, it is still adding clients’ names to its list. The company started a subsidiary business named PG Digital in 2022 to provide Digital Marketing, Brand Building, and SCO/SEO services.

Mrs. Pallavi | CEO

The Beginning

Pallavi enjoyed a fruitful career as a journalist for several of India’s most prominent publications and websites. She researched extensively and investigated business opportunities after working full-time for ten years. She identified a need in the PR and Communications for Corporations sector. Several major Indian agencies ignored the country’s thriving small and medium-sized businesses. In the beginning, Pallavi established a small agency that catered to mid-sized businesses across various industries. Ten years ago, the market was untapped, and the company benefited greatly from bringing on board many new customers.

The second of Pallavi’s goals was to establish herself as an entrepreneur who succeeds in this field. In those days, there weren’t many agencies that could survive in the middle ground. Pallavi’s desire to have some leeway in her schedule so she could be there when her daughter was young was a major factor.

The CEO’s Struggle

In Pallavi’s opinion, there is no easy road to success as an entrepreneur. To succeed, one must fight on all fronts. The first is the worry of not being able to afford food after leaving a secure, full-time job. The next step is to assemble a competent team of specialists. To make decisions and provide services for her clients, Pallavi needed to draw on her vast experience. At first, she was in charge of the entire process, from pin to print.

“My media Industry friends, IIMC alumnus, colleagues, and support from my family helped me a lot,” Pallavi said of her early struggles. The help of Pallavi’s long-lost friends, for which they charge a small fee, has begun in earnest. She is grateful for the early support she received from them; even after a decade, they remain the true backbone of PG Communication.

Customers of PG Communication

Numerous sectors and markets are among the company’s extensive list of satisfied customers. It has signed on a handful of publicly traded companies, along with other large and mediumsized businesses, startups, academic institutions, and even a few celebrities. The company plans to provide counsel for and execute all PR and internal communication initiatives. They pay close attention to each client and their business requirements. Every one of the company’s customers is essential to its success. Ten years ago, the company began handling the financial affairs of one of its clients. PG Communication, which was initially of medium size, is now a major international business. After their public offering, investors valued the company at around INR 3,000 Crores. The company oversees all of its public relations operations worldwide.

Keeping Up With The Evolving Market

Worldwide, the business climate is becoming increasingly volatile. The business needs to think quickly on its feet and devise innovative plans to continue to satisfy its customers. PG Communication offers the full gamut of services related to creating compelling communications, including but not limited to: messaging, brand development and positioning, and media planning. Nonetheless, it should achieve its goals while minimizing expenditures.

Growth of the Business Relations with the public and other forms of communication rely heavily on human ingenuity. Yet, research is crucial in the space industry. The Pallavi team employs various databases, directories, and databases to investigate industries, segments, client niches, and the competition.

The market is full of obstacles, so the company needs to invest heavily in R&D to keep up with the competition. The company’s team is creative and pays close, instantaneous attention to detail. The company also devises, evaluates, and provides its clients with various innovative options.

CEOs Perspective

A time is coming when the era of the glass-enclosed corner office CEO is over. Pallavi regularly communicates with the CEOs of her client businesses and other companies. The modern CEO is a do-it-yourself kind of guy. They face stiff competition both in the market and internally amongst the staff. There is intense competition between the quarters. A quote from Pallavi: “If they don’t deliver results, you’re gone, and the next Company will drill you again to measure your performance.” Today’s most successful CEOs share two additional characteristics. They are an invaluable member of any team and always take the initiative.

Contentment in the Workplace

PG Communication is home to Pallavi’s incredibly hardworking and honest team, which she considers a great fortune. She is pleased to tell you that the original members of her team have played crucial roles in the company’s groundbreaking journey over the past decade. Collaboration and dedication to the satisfaction of PG Communication’s customers have been constant motivators. It’s a fantastic illustration of the benefits of working together both ‘off and on the clock.

Proposed Actions for the Near Future

The company has planned ahead of time after giving close attention to the shifting environment. Its success in the Indian market has

led to plans to expand into a few other international markets soon. The company is also broadening its offerings to meet the needs of its current clientele better and attract new business. It has already released its high-tech offshoot, PG Digital. Customers and businesses continue to benefit greatly from the market insights platforms provide. To put it simply, it aids in the development of superior strategies for communications, PR, and complete digital advertising.

The Achievements and Milestones

PG Communication’s first decade has been quite eventful. The overwhelming majority of the company’s current customers were referred to them and have been loyal ever since. It’s encouraging to get feedback from business leaders and other important parties. “We appreciate your openness. Some customers quickly add, “You guys don’t over-commit and have delivered more results every time.” It’s simple to grasp, and we’ve had nothing but positive feedback from our clients.” When people are kind and encouraging, it brightens my day.

Assisting Others For The Greater Good

Some clients the firm handles CSR activities for include a major listed Company. Members of the team are reluctant to elaborate. However, it collaborates with non-governmental organizations (NGOs) focused on issues such as gender equality, girls’ education, and climate change adaptation.

Message For Other CEOs

The field of management is evolving rapidly. There has been a reevaluation of the ‘mantras’ of management taught in textbooks at some of the most prestigious business schools. All managers need to be more nimble and open to change as they go. And, as Pallavi puts it, “Please don’t get stuck with customary methods that may have worked a decade or two ago.”

Message for Prime Insights readers

According to Pallavi, we need to get creative to develop ideas and strategies that can meet the “apparent” or “latent” needs of the target customer market. She stresses the importance of keeping things “simple” for the Customers. Without solutions and prompt implementation, they are useless.

10 MOST EXPENSIVE WATCHES IN THE WORLD: A

s we all know watches only tell time, be it of higher or lower value. However, certain things make some of them expensive, unique and costly to stand among the rest of the world. There are core intricate details like gems, studs, diamonds and carvings done on them with immense care. Many of them have expensive and rare gems embedded while some depict pictures and art of old age, which may be a period in history. The most expensive watches in the world have been created by some of the best watchmakers in the world. They are made from precious stones and are rare of a kind. The most expensive watch so far was created by Graff Diamonds, it is a Hallucination Watch sold for USD 55 million. Watches have always been luxurious items, especially for gifting purposes. Even some take a lot of fashion and interest in buying and keeping a wide range of watches in their collection. The most expensive watches in the world are made for collectors to be used on special occasions like birthdays and weddings. Watches depict personality, attitude and social outlook. They reflect the taste of an individual. Regarding highend and pricey wristwatches some of them include: Rolex, Omega, Armani, Titan, Seiko, and Timex are right now at the top of the list. Let us look into some of the most expensive watches in the world:

Graff Diamonds Hallucination

It costs around $55 million per piece. It is made up of 110-carat diamonds of all colours, like Fancy Pink, Fancy Yellow, Fancy Blue, Fancy Green, etc. The design is worked upon by John Graff himself along with other gemologists and craftsmen.

Graff Diamonds the Fascination

This is the second edition by John Graff, costing around $49 million per piece. It contains 152.96 carats of original diamonds and the central diamond is 33 carats making this watch to be used like a finger ring and adding a royal look to your hands.

Breguet No. 160

It was created by Breguet himself for the Queen and completed after both their deaths by other renowned craftsmen of the world. It was stolen in 1983 but discovered back in 2007. Another replica of it was manufactured around 2008. It comes to $30 million per piece.

Chopard 201- Carat Watch

This stunning watch is sold at the rate of $ 25 million per piece. It comes with 874 diamonds totalling around 201 carats, displayed beautifully in an array of colours. The centre part of this beauty is comprised of three heart-shaped diamonds in pink, yellow and blue.

Patek Philippe Supercompilation

It is a gold pocket watch at the rate of $ 24 million per piece which was created in 1933 by Patek Philippe for banker Henry Graves Jr. the completion of the watch took almost 5 years for its beautiful and intricate design and compilations including a perpetual calendar, a celestial calendar with sunrise and sunset times and several other 24 exquisite features in total.

Jacob & Co. Billionaire Watch

For $18 million per piece, this watch has over 260-carat baguette cut diamonds which makes it different and remarkable from the rest. Under the diamonds, there is a white gold encasing for the actual watch. The watch is more like jewellery.

Paul Newman Rolex Daytona

It is the most expensive timepiece ever sold at auction, originally belonging to Paul Newman as a gift from his wife. The watch comes at a rate of $17.7 per piece and gives a dominating look on hands owing to its three mini clock-like look features.

Patek Philippe Ref. 1518

This stainless steel-cased Patek Philippe Ref. was sold at auction for just over $11 million. It was produced as the 1518 model in 1941, making it the first perpetual calendar chronograph wristwatch ever produced in a series. It comes to $11.1 million per piece.

Vacheron Constantin 57260

An $8 million watch, Vacheron is a fairly complicated watch with 57 complications, some of which are unique including multiple calendars and a double retrograde split-seconds chronograph. The push buttons and the whooping 2800 parts of the watch are enclosed within a white gold casing.

Hublot Big Bang

Hublot’s Big Bang watch contains 1282 diamonds including more than 100 carats of baguette diamonds and 6 emerald cut diamonds weighing more than 3 carats each. It is one of a kind. It was purchased by Beyonce’ as a birthday present back in 2012.

HINDAVI TECHNOLOGIES

TRANSFORMING BUSINESSES THROUGH IT ENABLEMENT

To stay relevant in today’s fastpaced business environment, companies have prioritized digital transformation initiatives like never before, creating innovative tech-enabled products and services to solve new-age global issues.

This desire for cutting-edge services and products to keep up with the ever-evolving market needs bodes well for the IT industry in 2022 and Hindavi Technologies is at the forefront of this tech-revolution as an IT Services and Product Development company offering the best UI/UX design, iOT and Cloud Solutions worldwide.

Overview

Hindavi Technologies is a Product Development and IT Services firm with offices in the UAE, US and India. Under the leadership and vision of the Founder & CEO – Mr. Rohan Karnataki, the company has been a pioneer in the IT solutions industry for the past 14 years having completed over 1000+ IT projects for 300+ clients worldwide.

Since the inception in 2009, the company has expanded into the realm of Product Development with the introduction of its flagship product - Xporience in 2015. It is an Event Technology Platform designed for all kinds of conferences and trade shows. Xporience has become among the most in-demand products among international event planners in places like Dubai, Australia, Singapore, Europe, and United Kingdom. In the past, it has collaborated with various notable organizations, such as MCI (Switzerland), DMG events and Dubai Expo 2020.

Hindavi Technologies has now launched an Ed-tech product - CareerFirst which is India’s first 360° Career Design Platform with a vision to make Indian Employable.

The company’s IT Services include:

• Cyber-Security Consulting for Compliance, Vendor Assessment, Infrastructure Security, Cybersec Awareness, and Assessments & Audits

• IT Services such as Mobility, UI/UX, Cloud Computing, IoT and Digital Marketing

• IT Solutions for Product Engineering, Application Development, Quality Assurance, Quality Testing, IT Consulting, Startup MVP and Enterprise Product Development

• Remote Staffing including Offshore Staffing, Staff Augmentation, RPO Services, IT Outsourcing and Contract Staffing

MR. ROSHAN KARNATAKI | CEO |

Family’s Business Tradition

Every powerful business figure has a unique tale of hardship, resilience, grit, and commitment. Mr. Rohan Karnataki’s family tradition encourages the new generation to start a new line of business from scratch. This is so that the new generation understands the value of struggle, challenges and overcoming limitations to achieve success.

Mr. Rohan Karnataki started doing business since 18 and has never looked back. He has been financially independent ever since and also pursued MBA from Australian National University.

Work-Life Balance as a CEO

Mr. Rohan Karnataki believes that “When you are the CEO, work and play blur into one another. The most important thing is to have sharp focus and steer the firm toward greater success.” He comes from a loving and supportive family and he frequently takes his two kids on outdoor adventures and creative workshops where they can express themselves while learning valuable life lessons.

Hindavi’s Patrons

Mr. Rohan Karnataki is a serial entrepreneur. He has founded several companies and served as their CEO. This has given him an opportunity to work with the most respected organizations in the world. Throughout his professional life, he has collaborated with multinational corporations across various sectors, including fastmoving consumer goods (FMCG), finance, telecommunications, information technology (IT), automotive, energy, education, media, and retail. Some of Hindavi Technologies clients include:

• Avaya Telecom

• Bank of America

• Dr. Reddy’s

• Koelnmesse

• Mahindra & Mahindra

• Suzlon

• The Dubai Government’s Expo 2020

• The Red Cross Society

• The Sharjah Expo Centre

• Thermax

• United Nations

Pacing with ever-evolving trends

As Mr. Rohan puts it, “The only approach to stay up to speed with ever-evolving trends in the industry is to set them”. As a CEO, his goal is to ensure that the company is consistently ahead of the curve regarding technological developments. Before they became trend-words, the company has been regularly implementing ML and AI technology into its products and introduced VR/AR to the world.

A company’s overall business plan can only be successful if it can change and evolve with the times. To ensure that the company can adapt to the rapid rate of technological change, Mr. Rohan Karnataki has taken initiatives to educate his staff and provide them with guidance and direction to upskill themselves.

R&D and Expanding Markets

The company’s business model places a premium on R&D. It often strives to introduce ground-breaking new products. The company aims to be an industry leader in cutting-edge fields including quantum computing, ambient computing and AI.

Workforce Happiness

As a business leader, Mr. Rohan anticipates the eventual demise of the distinction between “White Collar” (physical and cerebral) and “Blue Collar” (physical) occupations. Green collar jobs (those requiring physical, emotional and mental labor) are the ones that will thrive in the future since they are staffed by people who bring their whole-selves to work. To do this, one needs to establish a meaningful rapport with them, which means learning about their aspirations and working with them to realize their desires. Employees will be happy and fulfilled in the work if they are given space to share their thoughts and are encouraged to take the initiative. All these functional elements are present at the company, and its employees attrition rate is lowest in the industry.

Hindavi Technology Milestones

• Collaborated with an FMCG company to build 200+ franchise locations in under six months.

• Dubai Expo 2020 has chosen us as its official Event Management System (EMS) vendor.

• Selected to present a proof-of-concept (POC) to the United Nations (UN) on identifying ethnic cleansing through the use of artificial intelligence (AI) in social media.

Awards for Excellence

• Best Companies to Work for (2022)

• Best Entrepreneur Award (2021)

• Best Product Development Company (2019)

• Top 10 Mobility Companies in India (2018)

Strategy for the Long Run

The CEO’s long-term goal is to increase the company’s output of ground-breaking information technology (IT) solutions in education and healthcare. The company’s edtech product, CareerFirst, has already been released. It is the first comprehensive Career Design Platform in India. Impact sectors that have the potential to improve the lives of people while also fostering personal growth and a robust economy are of particular interest to the company.

The CSR Policy

Mr. Rohan Karnataki believes “We earn a livelihood by what we get, but we create a life by what we give,”. He is the founder of Gudbro - Society for Corporate Strategic Philanthropy. Gudbro facilitates strategic relationships between other corporations, including him and 60+ non-governmental organizations (NGOs), to aid in their mission fulfilment. The healthcare, hygiene, education, empowerment, agriculture, and selfemployment sectors benefit from the company’s contributions to these social groups.

A Word to the World

In Mr. Rohan’s opinion, a lack of persistence is fatal to a career in top management. The CEO of a firm needs to be able to see the big picture and motivate their staff to work toward the organization’s ultimate objective. Mr. Rohan often tells his employees, “Dream as impossible as possible.”

FACING THE GENDER GAP IN THE WORKPLACE

The goal of many businesses is to have an equally diverse staff. There remains a significant workplace disparity in India despite years of progressive measures. Several businesses, governmental agencies, and employees have worked together in recent years to solve issues such as pay gaps and workplace gender inequality.

The group also treats men and women equally. Companies need to understand their obligations to employees and the present gender imbalance in workplace regulations since it is one of the fundamental issues in modern business. We will try to cover all the information you want on the gender gap in the workforce from the outset.

What Is the Meaning of Gender Inequality?

Businesses that support gender equality treat men and women equally. A company may disregard certain effects of gender diversity in the workplace due to ingrained corporate culture, individual views, or legal ambiguities. Your company must understand that appropriate business etiquette is necessary to ensure that men and women are treated equally at work. If the following were done, the gender wage gap in the workplace might be lessened.

• Comparable jobs with similar pay and benefits.

• Everyone has the opportunity for progress and promotion.

• Discrimination against workers because of their gender identity or gender reassignment is unacceptable.

Workplace Gender Disparity in 2022

There are other signs of gender discrimination in the workplace besides pay disparities. Women and women of color confront many challenges, especially black women, women who identify as LGBTQ+, and women of color who want to hold leadership positions. Racial, ethnic, and gender microaggressions often target women of color.

Women seek equal possibilities for professional advancement and safety against workplace prejudice and misunderstanding.

Transparent remuneration, flexible scheduling, pleasant workplace conversation, training opportunities for women, and a focus on mental health and well-being may all help achieve this aim. By forming coalitions, denouncing prejudice, and giving management open feedback, employees may advance gender equality.

Sexual harassment, racism, uneven pay, and unequal promotions are all signs of gender inequality in the workplace. There are subtle signs of this, such as fewer opportunities for mothers and higher rates of female burnout.

What are some ways you encourage gender equality at work?

Suppose a corporation solely hires or trains one gender for a critical role. In that case, that organization may be unfairly biased by gender. Employees may worry about sexual harassment or unfair treatment when expecting a child or raising a family. The following are some strategies to advance gender equality and effective relationship management at work:

1. Through instruction, raise awareness and ethical behavior.

Showcase the accomplishments of powerful women working for your company internally and outside. Ask more experienced women to teach younger women or understand the traits of generation Z.

Ensure managers fully adhere to the laws governing fair compensation and work-life balance.

Why is workplace gender equality so crucial? Ensuring a fair workplace ensures that a company’s efficiency is as high as practical. It ensures that the country’s economy will grow. Unfair obstacles do not hamper the nation’s progress.

• Look at your job descriptions to determine any barriers preventing women from advancing to more senior roles.

• Pay yourself upfront. Make sure that in small and medium-sized companies with less than 250 employees, women are not paid less than men for comparable employment.

• Encourage equitable work-life balance for men and women.

• All employees need mentorship and training on modern subjects like gen Y qualities.

• To stop harassment in your workplace, develop a policy against it.

• Broaden the interview panel’s demographics and increase the number of top post contenders.

According to research, when faced with a long list of candidates for open positions, recruiters are forced to go past the gender assumptions connected to a post. Ensure your human resources managers are educated to develop lengthier shortlists when hiring, especially for roles where men predominate, to increase the number of women hired for senior positions. Make sure

the interviewers are diverse while conducting interviews and evaluating applications.

2. Conduct a salary audit and make pay observable.

To ensure equal pay for men and women, conduct a companywide audit. Address any pay inequities, such as the gender pay gap, and adjust salaries as necessary.

3. Give employees greater freedom concerning scheduling.

Due to the pandemic, remote work is now just as productive as on-site labor. Flexible work schedules enable women to maintain their jobs by enabling a balance between their professional and personal lives. Avoiding presenteeism is essential to your organization’s hybrid strategy since men who attend office hours are often more visible and get disproportionate rewards.

4. Organize and provide mentorship for female employees

Women are disproportionately affected by COVID-19, and coaching enables them to advance and stay in the workforce. Women and men do not have equal access to coaching, however.

Women should get regular coaching to help them develop the attitudes and abilities required for success, especially in leadership positions. They may develop inclusive leadership skills, raise self-awareness, and improve the overall employee experience thanks to the coaching sessions.