Prime Insights Edition November 2021 by Prime Insights

India’s No.1 Massage Chair Brand That’s Spurring Innovation

M r.Joseph

Founder, CEO Lixo Group of Companies Ami Polymer Pvt. Ltd.

Mrs. Jigisha Gandhi: An Inspiring Entrepreneur with a Flair for Innovation

BeTheGuide® Indian Mentoring Academy

Inspiring a Wave of Change in North Eastern India

Dr. Padmaja Divakar Hospitals

Dr. Maddhi Divakar Reddy: A Dynamic CEO With a Zeal for Healthcare Innovation

18TH DIGITECH: Revolutionizing Businesses Through Digital Optimization

INNOVATING FOR PERFORMANCE

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Editor’s Note An Inventive Streak:

How Some Market Players Are Redefining Industrial Dynamics

Yash Ananad Editor

nventiveness precedes all transformation, be it in children’s creative games or in mega-sized industries. Without an inventive streak, we cannot possibly break old paradigms and create palpable change on any economic front. In 2021, a few companies have been especially remarkable in displaying inventiveness through their novel offerings. While some of them inspired new product/service ideas, others were instrumental in pioneering niche developments in their regional markets. One of these companies is Lixo Healthcare, India’s No. 1 Massage Chair Brand. During this year, Lixo introduced some ultramodern massage chairs and in turn established itself as an unequivocal leader in luxury-healthcare. Another frontrunner on the list is Ami Polymer Pvt. Ltd, one of India’s leading manufacturers and suppliers of Biopharmaceuticals and siliconebased products. Ami Polymer spurred some important thought reforms by introducing novel women’s health & hygiene products in the market. Two other companies that left a similar impact were Dr. Padmaja Divakar Hospitals and BeTheGuide Indian Mentoring Academy Pvt. Ltd. The hospital chain ushered remarkable advancements in Telangana’s fertility care scenario. BeTheGuide, on the other hand, played a pivotal role in concreting the motivational coaching industry in North Eastern India. Last but not the least, a change at the international level was galvanized by Vertex Global Services, a New York-based business solutions provider. Vertex Global led the way for a new market shift by focusing on avantgarde concepts in BPM Services, Managed Services, Staff Augmentation, Performance Marketing, Artificial Intelligence & Machine Learning, etc. The stellar creativity and performance of these companies is a testament to the power of the entrepreneurial vision. As readers of their success stories, we can definitely try and imbibe their driving virtues, such as ingenuity, proactiveness, and a larger-than-life vision. I would like to conclude this note by wishing all our readers a magnanimously rich and glorious Diwali. May you not just succeed in the entrepreneurship game but also level up your life! Keep Dominating Your Path,

Credit Page Editor In Chief Ankur Mishra Editorial Coordinator Yash Anand , Shweta Singh , Kaustav Sarkar, Trishani Sarkar, Jasmeet Bhatia, Siddhant Pengoriya, Khushi Rawat,

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Graphic Designer Bhavana N Sivadas, Deepanshu Bisariya, Sumit Joshi

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Sr. Business Development Manager Manish Mishra, Arindam Sarma , Yashwinee Singh

Business Development Manager Priyanka, Mehul Garg

Data Analysis Aditya Tomar, Athul Vijay K, Shaurya Agarwal, Vishal Bhat, Rohit Rana, Ankita Singh

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COVER STORY

India’s No.1 Massage Chair Brand That’s Spurring Innovation

C O 08 N T E N T S

Mrs. Jigisha Gandhi

An Inspiring Entrepreneur with a Flair for Innovation

Vertex Global Services:

Empowering Businesses Through Leading-edge Solutions

BANKING NEEDS OF MILLENNIAL CUSTOMERS

The best places to visit in Kerala

Dr. Padmaja Divakar Hospitals

36 38

Dr. Maddhi Divakar Reddy: A Dynamic CEO With a Zeal for Healthcare Innovation

HENRY HARVIN EDUCATION

SST College of Arts & Commerce:

18TH DIGITECH:

Empowering The Youth With Skill-based Learning

BeTheGuide® Indian Mentoring Academy Pvt. Ltd:

Success Story of Ratan Tata

Inspiring a Wave of Change in North Eastern India

India’s Coolest Business Tycoon

Revolutionizing Businesses Through Digital Optimization

Inext Logistics and Supply Chain Pvt. Ltd:

Redefining The Industry Through technology, Seamless & Flexible Solutions

Success Story of Sandeep Maheshwari The Most Renowned Indian Motivational Speaker launches SMtv

46 48

M r.Joseph Founder, CEO Lixo Group of Companies

Lixo Healthcare Equipment Pvt. Ltd. INDIA’S NO. 1 MASSAGE CHAIR BRAND THAT’S SPURRING INNOVATION

mid the current pandemic, the market is in dire need of innovative and unprecedented technologies. The industrial upheaval caused by COVID-19 has ushered new demands for each niche, regardless of its size or nature. Many enterprises are now pressed to find solutions that’re both innovative as well as considerate of the wellbeing of customers. The healthcare niche, specifically, is one area where this demand is most palpable during these times. The companies therein are spurred to find new ways to not only offer value, but also transform the customer experience as a whole. Leading the way with healthcare innovations, Lixo Healthcare Equipment Pvt. Ltd is a company that’s fostering customer wellbeing by promoting and designing novel products. As India’s No. 1 Massage Chair Brand, Lixo has consistently served the wellbeing needs of customers during the pandemic. While most companies are only worried about their profits and losses, Lixo is setting an example by specially focusing on the quality of customer experience. Its premium massage chairs are designed with a powerful motto: “To relieve the pent-up stresses of common man, one muscle at a time. “ Lixo’s impeccable market performance, along with its zest to promote holistic well-being has placed it among our list of ‘Most Promising companies of 2021’. We’ll be unravelling various elements of its success story here, such as its Inception idea, initial struggles, as well as its future vision.

The Seed for The Company Behind every entrepreneur is a remarkable business story; why it was started – Perhaps, it was to remedy a problem that the founder was experiencing. Maybe it was to fill a void in the market, or to address a pressing social issue. The inception story of Lixo Healthcare, too, is the result of a strong purpose. The Founder & MD of the company, Mr. Joseph, didn’t come from a family business background. He was a member of the middle class, but nonetheless, had a visionary spirit since childhood.

Instead of becoming an employee, he chose to embark upon the entrepreneurial journey. During this period, he met a lot of other entrepreneurs and gained invaluable insights from them. He also travelled many nations and understood their people and markets thoroughly.

automatic alternating massages for the upper body. Its based rollers help relax the back muscles effectively based on your preference of intensity.

• Lixo Massage Chair LI4455: Crafted to provide a blissful experience to its users, this massage chair leaves you feeling completely rejuvenated. Its superior cozy-feel makes you feel relaxed and light as a feather.

Joseph’s zest for entrepreneurship is what spurred him to start his own business. He says that this reason is deeply personal for each individual; depends on what’s important to you and motivates you. He also shares how he was inspired by some successful people in his life. Above all, he has a strong desire to succeed for a cause greater than himself; this is the most essential component that keeps him going when times are tough.

Each of Lixo’s massage chair is carefully crafted to meet the unique needs of each customer. Its state-of-the-art technology ensures optimum comfort and durability at all times. Furthermore, the brand’s massage chairs come with the highest warranty in the industry. It is ranked as India’s No. 1 in terms of service quality.

Rising Through Initial Challenges

Winning Services

Like any other successful entrepreneur, Joseph too had to face his fair share of hardships in the initial days of the company. He faced a variety of challenges in its first few years of operation in aspects like brand awareness, logo, products, website, and marketing campaigns. The company’s product, too, is extremely luxurious. This makes it impossible to assess the market, and it is also quite volatile. Some of these challenges, according to Joseph, were more difficult to overcome than others. That being said, he feels that most business problems are actually resolvable. Many times, all you have to do is step back, assess your pain points, reconsider your strategy, and succeed it.

Customers

Through

Superior

There’s a strong reason as to why Lixo Healthcare is a market leader in its niche; its product itself is very unique. Its massage chairs offer a host of unique features:

Thanks to his intelligent strategies and solutions, Joseph has managed to rise above challenges and establish his brand as an unequivocal pioneer in luxury-healthcare. A great part of his success can be attributed to his ingenious products, which have ushered new paradigms in the industry.

Space - Capsule design.

Artificial Intelligence.

Dual-core Technology.

Anti-pinch technology.

Agile Reverse Technology.

Top-Notch Quality, Durability, and Warranty.

Unparalleled Service & Customer Relationship.

Some integral aspects of Lixo’s customer service include respecting clients’ time, maintaining a cheerful demeanor, and giving informed and accessible resources. First and foremost, it seeks to comprehend the customer’s requirements by asking questions like:

A Stellar Range of Products Lixo Healthcare specializes in a host of massage chairs designed to relieve body aches and rejuvenate the being. It focuses on marrying well-being with the highest degree of luxury, so that customers get the most enriched massaging experience.

What exactly do they require, and what is the best way to fulfill it?

Here are some of Lixo’s most popular products:

What quick solutions are required to carry out the action?

Is it possible to exchange the product for their convince or only service?

• Lixo Massage Chair LI5001:

Designed with a strategically-positioned system of airbags, the Lixo Massage Chair LI5001 helps you target those shoulder and back knots effectively. Its kneading discs and automatic body detection help you relieve tight spots whilst offering optimum comfort.

What is the simplest method of satisfying or resolving the problem?

In addition to the aforesaid, Lixo Healthcare also strives fostering maximal trust of customers through its services. This is the mainspring of the company’s brand credo.

Trust: A Foremost Priority of The Company

• Lixo Massage Chair L1399: This massage chair is

specifically designed to relieve the pent up tension in your legs and feet. Its gentle kneading mechanism penetrates deep into your knees, calves, and ankles to rid you of any pain or aches.

According to Joseph, Customer Trust is a brand differentiator that can make or break a firm in an environment, where customer demands are rising constantly and competition is strong. He points to the current Facebook or Australian bank scandals to show what he’s talking about. Even some of the most well-known automobile manufacturers obtain vehicles from customers in order to retain their brands.

• Lixo Massage Chair LI4001: Embedded with varying intensities and styles, this massage chair provides

LI7000

www.lixo.in

He further elaborates that most businesses understand how integral consumer trust is for longevity; It may not only build or destroy a firm, but also ensure that they survive a future difficulty. “Today’s customers are overwhelmed with options; therefore, brand trust is now more vital than ever. What was once a two-brand choice is now a worldwide mix of hundreds, prompting consumers to consider who they know and trust before making a purchase,” he explains.

encourage people to seek out additional information and ‘authority voices’ for a product or service. In this new climate, digital platforms have evolved into strong tools that are accessible to anybody. But, as McCrindle points out, a brand must stand for something, and that something must be lived by, regardless of the channel.” To ensure the trust of customers, Joseph adopts a set of general principles that foster a deep and fulfilling relationship.

The big question, therefore, when it comes to any industry, is how to place a product in the customer’s heart and establish a long-standing faith in them. For this, Joseph feels that genuineness is the key. Simply stating that a company will do something without following through is a recipe for disaster. He points to some vital consumer insights from reputable sources:

A Multifaceted Trust-Building Approach If one has worked in a customer-centric role, they’re probably too aware of the customer satisfaction about their brand. This is a key measure of overall consumer sentiment and brand loyalty, and it allows brands to better understand and improve the customer experience they’re providing.

“According to Hulsbosch, social media buzz and press coverage

According to Joseph, Lixo’s most memorable client encounters are either on the extremely good or very bad end of the scale. When it comes to negative events, he’s sure that we can all think of a few. However, when it comes to what works, the examples aren’t always constant.

And as many businesses have learnt the hard way, Joseph understands that what works in, say, traditional print doesn’t work as well (or at all) on the web/social media sites. He thus fine-tunes his strategies according to the unique demands of each platform.

Here’s what has generally worked for his brand :

The results of Lixo’s thoughtful customer service and marketing are evident in its market performance; it has achieved a plethora of milestones within a relatively short period of time.

Staying Close to Customers.

Providing flexibility to drive customer happiness.

Having a referral program that rewards referrals.

Clean and open communications.

Simplicity.

Significant Milestones of the Company In just over a decade, Lixo Healthcare has emerged as “India’s No. 1 Pay N Use Massage Chair Outlet”. In the process, it has acquired:

Lixo’s multifaceted approach is further bolstered by its efforts to stay constantly connected with customers, through all possible mediums.

India.

How Lixo Stays Connected With Clients

100+ Outlets: There are more than 100 splendid ‘Relax N Go

40+ Locations: Situated widely in more than 40 places across

Stations’ established by Lixo.

In the digital age, the company has been able to connect with customers in more ways than ever. Email, social media, Facebook, Twitter, mobile, meetings, focus groups in YouTube, trade shows – The list goes on and on.

12+ Years Experience: The company is specialized in the market for more than 12 years.

Given below are some popular cities in which the company has outlets:

Before spending too much time or money on one kind of client outreach, Joseph advises business owners to find out how their customers want to be reached and engaged. When it comes to reaching prospective clients, all the experts he spoke to recommended that businesses use a variety of outreach methods and track the ones which’re most effective.

Delhi Coimbatore

Mumbai

Hyderabad

Chennai

Vijayawada

Pune

Lucknow

Furthermore, he advises them to always monitor their review sites, whether it’s Yelp or any other. This will help them appropriate customer feedback for their business. He shares a quote from Lisa Parkin, President of Social Climber, LLC:

Vizag

Vadodara

Dehradun

Kanpur

Bhopal

Jaipur

Indore

Udaipur

“Responding to customer reviews on these popular sites shows that your company is aware of any problems and is willing to fix them. “

Amritsar

Ludhiana

Bengaluru

Aurangabad

The company has thus far served a range of Illustrious clients as well, some of which include:

For prospective clients and leads, Joseph focuses on strengthening his company’s marketing front.

The Company’s Marketing Initiatives At Lixo, Joseph believes in a methodical approach to marketing initiatives. He highlights four important points for the same: Knowing who your target audience is. »

Maintaining a consistent appearance.

Creating material that is clear and consistent, and that can be easily altered or repurposed for other mediums.

Remembering to keep track of their promotions – and coupons.

INS Navy

Indian Army- Heavy Vehicle Factory

Indian Railway

International Airports

Govt.Transport Terminus

NPCI – National Payments Corporation of India

NLC – Neyveli Lignite Corporation

Major Hospitals - Apollo

Groupon

Amusement Parks

In the coming years, the company plans to further expand its market base as well as introduce new product categories.

Reshaping The Future

out company strategy. You’re probably wrong if you assume you’ve planned out your business and marketing strategy The diversity of different category experience is something thoroughly enough. It’s crucial to research your target many of today’s marketing leaders boast of. In Joseph’s opinion, demographic and rivals. switching categories is a wonderful opportunity of growth for any marketer. His company, thus, too plans to expand its product You don’t need an Obi-Wan or a Gandalf to succeed in business, but going it alone is a Deathwish. Having someone category. to learn from and bounce ideas off, whether it’s a group of Lixo has introduced many new massage chairs for a budget model. like-minded investors and entrepreneurs or a close friend It is also in the process of establishing a research & development or business associate with more expertise in the market, is centre in the Netherlands. The world’s first company to put up critical to success. a massage chair studio in a caravan was Lixo; it prepared for a caravan in the event of a pandemic situation. The company will As an entrepreneur, you’ll be focused on your business 24 hours a day, seven days a week. As a result, when you perform a demonstration of this at the customer’s doorstep. go home and have some free time, you may be inclined to Speaking of the grand vision for Lixo, Joseph says that he plans unwind by playing video games, reading novels, or watching to launch more studios and dealerships Globally. They’ve already television. Instead, read case studies. Biographies of successful established their presence in the United States and many other entrepreneurs should be read. nations, and want to spread their wings to the rest of the countries. Don’t get the wrong idea, we’re not talking about employing Insights From Joseph’s Entrepreneurial a lot of overpaid “experts.” Simply surround yourself with people who share your vision and with whom you have a Journey good feeling. Everyone knows that establishing a business with your buddies usually doesn’t work out, but you do want Having a globally expanding company entails tremendous to have something in common with your coworkers, at least personal & professional development for an entrepreneur. Amid in terms of outlook. this journey, Joseph has acquired some invaluable insights through several trials & errors. He firstly emphasizes how That is to say, we have a limited budget. Marketing your subjective the process is: company is critical, but it shouldn’t be prohibitively expensive. Keep in mind that social media is your ally. It is free to create a “Entrepreneurship is a journey, and it appears that everyone Facebook business page for your company and to create social experiences it in their own unique way. Some people move media accounts for your company on Twitter and Instagram. quickly through the process, achieving success in matter of weeks after implementing a great concept. Others take their This is necessary for success. The market is always shifting. You time, spending decades honing their craft.” should be as well. Starting a business is a continuous process of learning and growth. Learn new talents on your own.” In addition to this, Joseph feels that being creative and imaginative is a skill that must be optimally developed. Only by putting these qualities to use will one be able to enhance them. It’s indisputable that entrepreneurship necessitates both of these abilities, so one will be using and improving them as they go. Joseph further explains that a successful entrepreneur must be able to communicate, sell, focus, learn, and strategize effectively. The ability to learn new things on a regular basis is not just a useful entrepreneurial talent, but also a significant life skill. Growing a firm necessitates a well-thought-out strategy based on innate business knowledge and abilities.

A Message To New Entrepreneurs New entrepreneurs in today’s digital age have access to an abundance of tools & resources. Despite this, it’s quite easy to get carried away by the gazillion distractions online. Joseph has a lengthy and value-rich message for such entrepreneurs who aspire for business success: “Entrepreneurship is more accessible than ever in the digital age. That doesn’t mean it’s a cakewalk, though. First thing you have to Plan, Plan, Plan There is no replacement for a well-thought-

LI6001B 13

www.lixo.in

Top Management:

Any company, no matter how strategic or inventive, is incomplete without an integral core team. It is thus unequivocally essential to acknowledge Lixo’s key members: Mr. Balakrishnan, Business Head

Mr. Saravanan, Regional Business Head

Has a rich experience of 12+ years in Business Development. Wellversed in Customer relationships management and negotiating potential Business opportunities. He’s also adept at supporting

A growing leader who has 23+ years of experience in strategic planning and fostering businesses. His expertise lies in new business negotiations. He’s also known for his ability to organise

Global businesses and developing and executing valuebased pricing. An individual key player to review Regional performance against targets, he strives to ensure net revenue growth and retention focusing on new business and maintaining relations.

people, communicate, and inspire employees. He has the multitasking ability to evaluate through ingenious thinking and decision-making.

Mr. Sridhar, Regional Business Head

Mr. Senthil, Chief Operation Advisor

A Professional leader who has 22+ years of experience in deal making, Scientific/technology mission. He displays a Unique Blend of Business and Managerial skills, as well as familiarity with its practises, rules,

Boasts of 17+ years experience in Business development and marketing. Creating regional and international business plans and quotas in alignment with business objectives. Ultimately, he’s analysing new Regional Market

and procedures. Has a comprehensive goal for performance and Growth. He establishes policies that promote the company culture and vision. Furthermore, he’s strong in direct overseas operations, has good leadership skills, and can approach business from a creative point.

Trends and discovering new opportunities for Growth and innovative business techniques to increase Customer Satisfaction. Also possesses Great Organizational skills with a problem-solving attitude. Mr. Aravind Kumar, Creative Head

Mrs. Sivagami, Operation Head

A Professional creative with more than 17+ years of expertise in Relationship-building and Team Concept Development throughout the domains of advertising and business. He emphasizes the art

Boasts of 15+ years of expertise in multiple departments. She maintains a constant communication with management, staff, and third party to ensure proper operations of the company. In addition, she maintains the Quality Assurance Protocols and pursues strategic and operational objectives. Also motivates and supports the team within a time-sensitive and demanding environment.

and aesthetics of promotional products, which include the company’s branding color scheme, logo and brand elements, with an impeccable creative vision and leadership skills. Mr. Vimal, Admin & HR Head

Mr. Periyan, Technical Head

Has 12+ years of experience with strong technical experience in healthcare products. At Lixo, he defines Research & Development along with Product Development strategy, identifying and developing products for dynamic

Has 8+ years experience handling HR and Admin Designing budgets, applying company policies and managing internal HR systems. He also has extensive HR experience in senior roles and good knowledge of Human Resources Management software. At Lixo, he supervises the day-to-day operations of the administrative department and staff members: Hiring, training, and evaluating employees, taking corrective action when necessary, developing, reviewing, and improving administrative systems, policies, and procedures.

market requirements. He oversees product testing to ensure that all products meet quality, regulatory and customer requirements. Also manages all Intellectual Property, Patents and Designs for the brand.

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Mrs. Jigisha Gandhi

An Inspiring Entrepreneur with a Flair for Innovation Polymer, identify employees’ performance. This is a great way of inspiring and motivating them for their job. We also reward them at company meets and company-wide correspondences,” Owing to her relentless efforts, Ami Polymer has experienced an unprecedented surge in employee engagement and productivity; setting a barometer for the same in its industry.

The Work Environment at Ami Polymer

Mrs. Jigisha Gandhi Director of Ami Polymer Pvt Ltd

Being an entrepreneur in today’s volatile economic environment is a tough job. Industries which were prospering yesterday can fall today unexpectedly. Amid such uncertainty, it’s a daunting process to keep going and not lose sight of one’s goal. Despite the odds, however, there are always some women entrepreneurs who never give up on ideals. They take on challenges head-first and have a relentless drive for innovation. One such resilient woman entrepreneur is Mrs. .Jigisha Gandhi, the Director of Ami Polymer Pvt Ltd. Her brand specializes in the manufacturing, engineering, and designing of pharma tubing, silicone rubber implants, hoses, etc. Through such innovative solutions, Jigisha aspires to become a global leader & an inspiration for other women entrepreneurs. She believes that their industry would bolster the cause to support & provide women health & hygiene. Her entrepreneurial streak is nothing short of aweinspiring. In this article, we’ll be covering Mrs. Jigisha Gandhi’s take on women entrepreneurial struggles, employee satisfaction, and much more. Her insights will reveal a plethora of wisdom for the greater benefit of our readers.

Jigisha’s Employee-Centric Approach

Jigisha is the backbone of APPL. She is the key role holder of the company’s HR management and Finance & marketing domains,. Her novel marketing strategies & management style have not only spurred progress but also redefined the outlook of APPL. She’s also known for her zest in exploring innovative ideas for new product development on women health - hygiene & much more. The workforce at Ami Polymer is greatly influenced by Jigisha’s effective leadership skills. Her employees, thus, spontaneously strive to perform better due to her encouragement. She ensures that she not only acknowledges the employees’ efforts, but also rewards them in a systematic & timely manner. She elaborates, “We, at Ami

One of the main factors that foster employee satisfaction is the work environment. For an employee to perform their level-best, it is crucial for them to feel comfortable in the workplace. Being a value-driven entrepreneur, Jigisha is especially considerate of the overall employee wellbeing. For this very reason, she ensures that they are vocal about their ideas and concerns. “Our organization has open systems that are highly interactive in nature,” she shares. In addition to this, she also sees to it that the organisation conducts various growth-centric activities to motivate the employees further. “Our organisation supports the growth of our employees through a management culture that encourages communication and training.” – Jigisha Gandhi

It’s All in the Management Style

Jigisha pursued her graduation & post-graduation on commerce & economics, as well as an MBA degree on Human Recourse Management. Consequently, she’s quite knowledgeable about an organization’s management style. To achieve better business outcomes, performance levels, etc., Jigisha likes to incorporate few management styles at Ami Polymer. These consist of: » Persuasive Management Style. » Visionary Management Style. » Transformational Management Style. » Democratic Management Style. Owing to such a multifaceted approach, Jigisha has been able to attain immense flexibility on the management front, in turn optimizing the company’s various operations. The adept management style, however, isn’t just limited to company processes; it’s seen in Jigisha ’s work-life philosophy as well.

On Maintaining Work-Life Balance

Jigisha believes in the quote of Gandhi Ji “Be the change you wish to see in the world” ; she strives her utmost to imbibe this in work & personal life as well. Being a woman, she is also a mother, daughter & a good wife. She clearly understands the importance of a family and hence, takes care of the organization as though they’re family too.

preparation. Supplied critical process consumables material to vaccine manufacturing industries amidst the COVID-19 pandemic. » Successfully launched the Imasafe™ Menstruation Hygiene cup. Jigisha has furthermore developed a crystal-clear vision about some specific outcomes for her company; these are focused towards massively changing industry paradigms.

Jigisha is well-acquainted with the fact that most working individuals never have enough time for their personal lives. Building a career requires a lot of determination and sacrifices. While it is good to hustle, it is also important to take a break for the things that make us who we are, i.e., friends and family. Although many business owners make their employees overwork, Jigisha thinks otherwise. She affirms, “We ensure that our senior leaders, managers and employees too enjoy a healthy work-life balance.” She also ensures that her employees leave office on time, take breaks, and don’t send emails out of office hours.

What Outcomes Ami Polymer Wants From Their Business

Through APPL, Jigisha aims to attain the following objectives: 1. Become the Top in SOS. 2. Clean Room Class 5. 3. Become the Top in the Himan Implants Products. 4. Be a world-class woman health & hygiene product manufacturer. 5. Contribute to the Health, Hygiene and Happiness of all women in the world. 6. Propagate the Imasafe™ Reusable Menstrual Cup Mission till 2025. In the year, APPL aims to spread Women Health & Hygiene awareness of 10 lac women directly and Sale 10 lac pcs of Menstrual cup till Dec 2022.

How Jigisha Overcomes Failures

Every entrepreneur has to endure numerous failures along the way. Jigisha is no exception to this rule. Her winning edge, however, lies in her ability to adapt to them. “A fundamental part in overcoming business failure is rooted in the mind-set you have. It begins with a flexible and positive attitude, and a willingness to change,” she affirms. Owing to this philosophy, Jigisha has formulated 10 rules that help her overcome trying times. These 10 rules include relevant questions and key points that help the company stay focused at all times. For example, “What out outcomes do we want from the business?” etc. These rules, according to Jigisha, have helped the company “weather many storms” that have tried to damage the enterprise.

Ami Polymer’s Milestones

Notable

Achievements

A Brighter Future

and

Being a rapidly growing company, Ami Polymer has several grandiose plans for the future. “Our vision is to become a global leader in Inflatable seats, Pharma Tubings and Silicone rubber implants,” states a hopeful Jigisha. Besides this, the company also aspires to become a 500 crore company through the implementation of commerce. “In the process, we are committed to delight our customers, employees, suppliers, and communities,” she adds. The sheer dedication and purpose exuded by Jigisha and her company are something to watch out for. We’re positive that their qualities will spur a transformation in not just the business domain, but also on a personal level. Prime Insights Magazine wishes all our readers a similar streak of success & inspiration this Diwali!

Over the years, Ami Polymer has garnered numerous awards and hit several milestones. Here are some of the notable ones: » Introduced new, single-use components like Plastic adaptor, connector, sanitary clamp, etc., designed specifically for Biopharma industries. » Provided clean room facilities for SUT manufacturing of products. » Launched the business of gamma irradiated, single-use assembly for Biopharma industries. » Initiated BPOG extractable testing for single-use products like silicone tubing, TPE tubing, plastic components, etc. » Introduced area of class 100 for critical single-use

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ne of the most surreal destinations in India is the state of Kerala, better known as the ‘God’s Own Country’. This place is best known for its backwaters that hold spectators with wonder. Kerala is called the ‘Spice Capital of India’.

4. Munnar

Another fascinating destination along the Western Ghats is this gorgeous hill station in Kerala which is 1600m above sea level. Covered by the never-ending tea plantations and lush green forests, Munnar has some famous tourist spots such as: Marayoor, Meesapulimala, Lock-Hart Gap, Chithirapuram, Dolmens, Indo Swiss Diary Farm, Top Station, Rajamala, Kolukkumalai, etc.

Let us look at some of the beauty spots on this prismatic land that is filled with both beauty and appeal to visit for:

1. Cochin

It is a unique place in Kerala that is rightly called the ‘Queen of the Arabian Sea’, is a perfectly beautiful port city. This attraction point is a junction of numerous cultures and traditions that has embraced all the modern outlook and become the most developed metropolis in India.

5. Wayanad

Located in the centre of the Western Ghats, Wayanad ranks top in the list of other places to visit in Kerala. This stunning hill station is at a height of around 2100 metres and its enchanting beauty with the lush and pristine forest is breathtaking.

Some of the tourist attractions are: St. Francis Church, Bolghatty Island, Fort Kochi, Vypeen Beach, Marine Drive, Guruvayoor, Chinese Fishing Nets, Andhakaranzhi Beach, Basilica of Santa Cruz, Thrikkara Temple, Cherai Beach, etc.

Other places of interest are: Kanthanpara Waterfalls, Chembra Peak, Soochipara Falls, Sentinel Rock Falls, Banasura Sagar Dam, etc.

6. Kollam

2. Alleppey

Located close to the turquoise Lakshadweep Sea and enhanced by the beauty of Ashtamudi Lake, Kollam is a perfect holiday spot. Here you may feel the indigenous culture of Kerala including agriculture, cashew processing etc. Some of the beautiful beaches include Kollam Beach, Tangasseri Beach and Thirumullavaram Beach.

This is a heavenly tourist destination in Kerala better called the ‘Venice of the East or ‘Backwater capital of India’. Seated on the banks of the beautiful Vembanad Lake and viewing the popular backwaters is an alluring enjoyment for tourists. Some of the tourist attractions are: Kuttanad, Alleppey Beach, Krishnapuram Palace, Backwaters, Arthunkal Church, Marari Beach, Pathiramanal.

The other places of must visit are: Rameshwara Temple, Deer Park, Thangasseri, British Residency, Jatayupara, Sasthamkotta, Thevalli Palace, Chavara, etc.

3. Kumarakom

Along with the magical charm of the Vembanad Lake, this place holds another alluring beauty for the backwaters. Located within the proximity to Kottayam city, one can find beautiful evergreen coconut grooves, breezy rice fields, enjoy backwater cruises and houseboat stays.

7. Thekkady

A trip to Thekkady must not be missed while you are in Kerala since this place always wears the colour of Mother Nature. Thekkady holds a rich collection of spices not found anywhere in our country along with numerous exotic wildlife species. The famous Periyar National Park here holds a fascinating range of bio-diversity.

The famous tourist destinations are: Meesapulimala, Attukal Waterfalls, Kundala Lake, Nyayamakad, Vattavada, Pallivasal, TATA Tea Museum, Cheeyapara Waterfalls, Devikulam, etc.

Some other places to visit are: Periyar Lake, Gavi, Panchalimedu, Chellarkovil, Cardamom Hills, Pandikuzhi, Vandiperiyar, Kumily, etc.

8. Kovalam

Beach lovers should never leave this place unvisited because of its alluring beauty like Goa. Located along the coastline of the mesmerising Arabian Sea, it is undoubtedly a fascinating tourist destination that happens to be the capital of Kerala. Visitors can do fun-filled activities along some of the beaches like Kovalam Beach, Lighthouse Beach, Samudra Beach and so on. Other tourist attractions include: Kovalam Art Gallery, Aruvikkara Dam, Karamana River, Valiyathura Pier, Veli Tourist Village, Neyyar Dam, Edakallu, Halcyon Castle, etc.

9. Kozhikode

The aura and essence of Kozhikode are like a kaleidoscope, counted as a diverse beauty destination along the Malabar Coast, with many historical landmarks giving it the picturesque of the Dutch and British era. Other tourist attractions include: Kadalundi, Thikkoti Lighthouse, Kozhippara Falls, Lion’s Park, Tali Temple, Beypore Beach, Thusharagiri Falls, Kalipoyika, etc.

Dr. Padmaja Divakar Hospitals

Dr. Maddhi Divakar Reddy: A Dynamic CEO With a Zeal for Healthcare Innovation

“

“Our Success lies in giving the most cherished SUCCESS of conception, to the desperate Infertile Couple deprived of dedicated, modern, quality services.” -Dr. Maddhi elaborates,

”

Dr. Maddhi Divakar Reddy | CEO

Dr. Padmaja Divakar Hospitals, Hyderabad

Dr. Padmaja Divakar | Gynaecologist

hen speaking of healthcare reforms, one cannot help but acknowledge the paradigm-shift in the industry. Recent times have revealed a totally different outlook of health practices; a plethora of research studies have systemically debunked the validity of conventional healthcare models. Hospitals are no longer gauged by the mere presence of various departments or doctors. There’s an additional and stronger emphasis on the quality of doctorpatient relationship, as well as the patient-care at each stage of their journey. A few entrepreneurs in the industry have been especially welcoming of this change from its very onset. They’ve given a whole new meaning to healthcare through their ardent values and compassionate services. One such humanitarian entrepreneur is Dr. Maddhi Divakar Reddy, CEO of the Hyderabad-based Dr. Padmaja Divakar Hospitals. His brand has been instrumental in ushering new paradigms in the industry through their empathydriven approach. Dr. Maddhi has earned a spot in our list of “Fastest Growing CEOs of 2021” due to his outstanding business achievements. Through this article, we’ll be unravelling the reasons for his current success, as well as the crux of his leadership strategy.

The Idea That Redefined Fertility Care

Being a gynaecologist, Dr. Padmaja Divakar, Maddhi’s wife, started a Maternity Hospital way back in January 1997, in a Suburban Town of Bhuvanagiri near Hyderabad. Over there, the facility was previously almost unavailable, leading to Maternal Deaths during the antenatal care period or deliveries. Its significance established it as the most sought after institution in the area, within a short while after its inception. Later on, the hospital was more interested in diversification & advancement in the same field. Dr. Padmaja got trained in ART Services(Fertility Treatments) for this. They’ve started a New Wing in the same Hospital which was noticed by couples from Hyderabad City as well, This prompted them to open a similar setup in Eastern Hyderabad in Habsiguda (@ NGRI Metro Stn now) in 2010, whereby the accessibility was gained to a broader spectrum. The husband & wife have since then never looked back and had a wildly successful journey. Dr. Maddhi further says that the last decade was a sensational one, both in their Personal & Professional Life. He had to sacrifice his profession as a Rural Practicing Lawyer, known as a “Friend of Poor, Helpless Clients” (mainly women) in the Family Courts, to become the CEO of fast-growing Dr. Padmaja Fertility (IVF & Surrogacy) Centre. Despite the sacrifices, the couple derives immense Satisfaction in the fact that they’re serving less-fortunate, Rural-Based Infertile Couples. They’re relieving them of desperation by fulfilling their biggest desire – having their OWN BABY to be BORN SOON.

Staying Abreast With Market Trends

Dr. Reddy’s Emphasis on Cost-Effective Solutions

To satiate all various fertility needs of couples, Dr. Reddy emphasizes a holistic approach that offers specialized Assisted Reproductive Techniques, along with all allied, minor procedures, Correctional/ Diagnostic Surgical Procedures, and Fertility Awareness Counselling. These include: » IUI » IVF » ICSI » Surrogacy » HSG. » Hysteroscopy » Laparoscopy » Tuboplasty (Recanalisation) » TESE/PESE » Septal Resection » Cystectomies, Fibroidectomies » Sperm, Ovum(Egg), Embryos Donations » Vitrification & storage of them, etc. In the ART (Fertility Treatment Solutions), where success rates are said to be low, the hospital strives to stand out among others by ensuring the Highest Success Rates in IVF & Surrogacy in their own way, In the process, they save tremendous time, money and alleviate emotional disturbances & concerns about growing age in both sides of couples’ families. The costs involved in Fertility Solutions are generally high and it’s almost not within the reach of the lower rung of the society. This is further aggravated by the fact that Multiple Attempts of IVF are often necessary in couples, Dr. Reddy thus strives hard to keep all COST PACKAGES as LOW as POSSIBLE. He sincerely wants to ensure that all can afford it, whether it’s a Farm Labourer, Peasant, or Low Salary Employee.

The constantly changing market scenario has spurred all companies to be on their toes. Dr.Reddy is especially cognizant of this fact, hence he always keeps pace with the dynamic trends of his niche. He also optimally leverages social media and is particularly attentive towards competition from peers. Furthermore, he adheres to some stringent ideals to maintain the standard of his services: » Being clear in one’s attitude. » Openly giving needful information to prospective clients. » Maintaining Transparency in Cost Policies. » Regularly updating Equipment, Technology, and Training Methods. » Keeping Cost Packages without Hidden Costs. Owing to this growth & value-driven process, the company has grown to new heights with unbelievably high success rates in IVF & Surrogacy, to the tune of 75% to 90% against the world average of 30%. It is thus drawing clients from all parts of India; they get both: “Best Results and Reasonable Costs”.

An Environment for Employee Wellbeing

Being an effective CEO means one can’t ignore the role of employees in the organisation, be it on the production side, marketing side or management side. Dr. Reddy therefore shares some leadership ideals he feels must be optimal for employees: “A CEO has to take them into confidence, mould them to his style of working, see their welfare to embolden them as if an own family, and inculcate a vision believing the organisation is his/her own”. Of course, there are various guiding philosophies on Management of Personnel, but Reddy feels putting them in practice differs as per each CEO and outcome. His success depends on how practical his ideas of employee contentment are, in terms of their Welfare, Standard of Life, Future Care Assurances, Recognition & Promotions in positions, etc.

in India”, with a 75% success-rate against the 30% World Average. 80% of them were a FIRST ATTEMPT SUCCESS, which is very unique as multiple IVF Cycles are often needed. Further, of late, the brand is recognized as the “Top Surrogacy Centre in India” with 90+ Pregnancies out of 150+ Volunteering Surrogates in well maintained, hygienic, and fully furnished accommodations, All of them are supplied with Organic Food from its own Farm, and Daily Antenatal Care with Medicines, Scans, Tests, resulting in Healthy Baby Births & Safeguarding the Health of generous young surrogate mothers.

Shaping a Better Society

At Dr. Padmaja Divakar Hospitals, the brand has a Mission called “GIVING BACK TO SOCIETY”. It is a Social Service Initiative working on Welfare of the Women & Children, PARENTLESS Children, by giving contributions to NGOs like SOS, CareIndiaTrust, CRY, SAIKORIAN(run by Alumni of Korukonda Sainik Schools): » Donating Cement Concrete Benches to accommodate Old Aged, Women, Children in Public Places like Rural Schools, Bus Stations, Public Parks, etc. » Erecting “FEEDING MOTHERS” Kiosks in Bus Stations, etc. » Services through Rotary Club International, IMA, and some other voluntary organisations working on “afforestation” for ecology, etc. Dr. Reddy is positive that through such initiatives, he’ll be inspiring a powerful change in rural sociological and welfare standards.

Fostering a Growth Mindset

Dr. Reddy grows his business acumen by learning from both successful and failed companies. Within their sphere of operations too, he adopts a similar approach and learns the “Dos & Don’ts” of doing business in the industry. This approach has helped him garner utmost satisfaction from consumers of his services, as well as the involved workforce. He goes on to say that there are many CEOs he personally looks up to; makes a constant effort to mould himself to their standards. Furthermore, Dr. Reddy is also very keen on uplifting people who look up to him. He strives his best to share information with them, or extend support if they reach out. “A Teacher always improves as he teaches” – this is the motto he believes in.

A Remarkable Success Record

As of today, Dr. Reddy’s Hospitals are ranked among the “Top Ten Fertility Centres in India”, and surely the Top in “Best IVF Results

A Message to Aspiring CEOs

Succeeding as a CEO is an arduous affair that entails many trials & tribulations. Dr. Reddy too has been in such situations, hence he recognizes the importance of a strong attitude. Here’s his message to aspiring CEOs: “As said, “FAILURE is a part of SUCCESS” and keeping yourself bold and believing in the self will help you win big, over the course of time. I advise all to be Positive, Hardworking, keen on Planning, sure on execution, and cooperative with the Team you have. Also dream big and don’t pay attention to others’ opinions. Then, “Success” will surely knock your Door…”

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SST College of Arts & Commerce: Empowering The Youth With Skill-based Learning

igitalization is at its peak, digital tools have become essential for seeking a good job. The need to enhance soft skills among students to aid employment chances cannot be overlooked. Academic institutions have to stay at pace with employer needs. The work spectrum is ever-evolving, and we have to assure that our students are not left behind. Dr. Purswani, Chairman of SST College of Arts & Commerce, thinks that, with the growth of economies in terms of urbanization, agricultural practices, and infrastructure development, skillfulness is essential to a successful career and sustainable survival. With a mission to empower young minds, especially those from rural backgrounds, with holistic education, he has paved the way to a premium institute.

The SST College of Arts & Commerce…

Is a leading academic institute in Ulhasnagar, Mumbai, working to impart quality, career-oriented education amalgamated with high ethical values. Affiliated to the University of Mumbai, it offers a wide range of courses, from a Junior college to Post-Graduation. Over the years, SST College has carved a niche as a premier institute providing skill-based education. Today, about 5,000 students, mostly from rural backgrounds, are upgrading their knowledge & skills going ahead to transforming their future with SST.

Inception Story

Ulhasnagar, a military camp, was vacated during the Partition era & became a refugee township for migrants from West Pakistan. The inhabitants shaped the city we see today, yet the majority of people still make a living through stagnant wages, micro-businesses, and home-based work. The city was split into two parts: Ulhasnagar (East) compring of Camp No. 4, and 5 and Ulhasnagar (West) comprinting of camp no 1, 2, & 3.

Because of the growing competitiveness, SST college urges students to whatever opportunity is available & gain industry exposure. For internships, skills development programs, and placements, the institution has ties with industry leaders. For instance, each year, the World Bank offers one-month training & interaction sessions to SSTians. The management at SST College foresees a possibility where future employers not only focus on grades but extra knowledge acquired by students. The college encourages students to add to their knowledge spectrum with online courses & qualifications from worldrenowned institutes, which add credibility to their resumes. For this, the institute has collaborated with IBM, the IITs, several international universities, & vocational academies.

Growth amid the COVID-19 pandemic

Necessity is the mother of invention; SST College came up with newer and better educational techniques so that students’ academics are not hampered due to COVID 19. In a single year, SST has achieved a plethora of academic accomplishments. Online learning being the need of the hour, SST took the following steps to provide continuous learning to its students amidst the lockdown:Tie-ups with several digital portals worldwide to host free online courses from 150+ world renounced universities. » SST developed its learning management system. Each student has a virtual classroom, a digital safe to save documents, notes, videos & assignments, Students receive reminder emails for lectures & notifications, when teachers leave notes or assignments for them. » Access to a digital library that contains 4.5+ crore videos, assignments, books, Journals. » Most students from low-income families didn’t have a mobile or PC to study when their parents were working. So SST developed its in-house software where the faculty recorded & uploaded 525+ lectures on its YouTube channel- SST Edupedia. » Keeping the non-technical background of many students in mind, SST also arranged for them to receive additional training sessions on how to use basic technologies. » SST created a dedicated Help Desk that addresses students’ queries & problems during the pandemic. » An online portal was developed to deliver and assess online examinations.

Notable CSR Activities

SST College promotes reformation via responsible behavior. It has worked with both public and private sector groups on a variety of upliftment initiatives including: » Supporting educational independence via Scholarships, Freeships & Financial Assistance. » Working with Program Officers of the National Service Scheme. » Tree-plantation drive with Forest Department » Adoption of Thalassemia unit of a Government Hospital in the city & helping healthcare officials in blood donation drives. SST has collected more than 1,000 units continuously for 3 years. This effort was appreciated by authorities of Government of Maharashtra by way of appreciation certificates. » Support to NGO working for HIV+ patients, with Mahindra & Mahindra as an active partner. » Connected with Nashik-based Adhar Tirth Ashram to help orphans from the farming community. Every year, they come to the college and participate in Eka-Akshara, a five days Ganpati Utsav @ campus. » Spreading mass awareness in rural areas to ban plastic, promote education and hold Drawing, Painting & Rangoli Competitions. » Participating in Hagandari Mukt Gaon, an initiative by the central government to end open defecation in villages. » Conducting International Webinars on Laughter Yoga with Dr. Madan Kataria (Guru of Giggling) to ward off depression during the pandemic. » Vidya Daan Virtual Carnival - free educational National webinars in collaboration with the Ministry of HRD, NSDC, and MESC.

The Step Ahead

SST College plans to continue uplifting those for whom education is a privilege rather than a necessity. Within the next few years, it wants to make SST a global institute. “We cannot build the future for our youth, but we can always build our youth for the future. With 356 million 10-24-year-olds, India has the world’s largest youth population. SST’s courses are the passport that makes these youths eligible for traveling worldwide. While our skill-based training is the visa that allows them to pursue success anywhere in the world”,

says Dr. Purswani. His faith in, accomplishing this goal stems from the word-of-mouth publicity the college has received from students, parents, and its alumni.

The SST College was founded in Ulhasnagar (East) in 2004 to meet the academic needs of rural residents. With a goal to break the cycle of poverty by equipping people with the knowledge & skills that would make them independent & productive. What started as a small college with only 13 students has flourished into a renowned institute boasting about 5,000 students today. The institute admits students from all walks of life, its primary goal is to empower the economically deprived - slum dwellers, domestic workers, daily wage earners, and other rural Indian residents who want a better life for their children.

The Obstacles

Dr. Purswani grew up in harsh difficulties with not-so-educated parents and no funds to support him too. All he knew was that education was his route to success and with the utmost zeal to learn & earn a better living, he landed his first job in 1979. He soared ahead to make a better future for himself and the deprived class. In 2004, with the blessings of his mentor Shri Sidh Rajguru Thakurnath Yogeshwarji, after whom the college is named, he started an institution to deliver the best education. All this with no financial backing or political support.

Ensuring holistic development

SST College firmly believes that every child has a hidden potential to bring something unique to the world. And every academic organization must provide children with the opportunity to identify their uniqueness. The institute offers a scholarly and professional ambiance and a fulfilling campus life, much-needed for their overall development. Students have access to various academic facilities- technology-based education, early practical exposure, business incubation training, skill development programs, workshops, internships, & placements. There are also extracurricular activities available - from acting to singing, fashion shows, drama, street plays, flash mobs and sports - the options are endless. All in all, SST College focuses on the holistic development of its students by inculcating good habits that make them responsible members of global society.

Celebrating students’ accomplishments

Every academic institute’s power lies in its students and their success. SST College has made a difference by helping its students to achieve ambitious goals by equipping them with the knowledge, skills, & experience that adds substance to their vision. Some of the noteworthy accomplishments of SST’s alumnus are: » Winning gold medals for India » Pursuing rewarding careers in various MNCS’ » Winning national-level fashion shows & becoming brand ambassadors for leading labels » Being recognized as the Face of Maharashtra » Scripting a play that won international acclaim in short movie competitions » Starting nonprofits that aim for rural upliftment

Faculty and research at SST College:-

SST College recognizes the power of quality educators & the need for them to keep up with market trends & needs. Its faculty includes highly skilled professionals from a variety of fields, exceptional educators, and committed mentors. It boasts a vibrant group of professors, industry experts, and alumni who help students learn new skills through webinars, value-added courses, & certificate courses. The research community at the college adopts a learn-by-doing approach. Educators and students both are encouraged to research and publish papers in peer-reviewed journals.

Focusing on skill development

Earlier, SST college used to get students from several regional backgrounds and the transition from their mother tongue to a foreign language took a lot of time. However, as the city has become more cosmopolitan, students from all over the country have flocked.

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BeTheGuide® Indian Mentoring Academy Pvt. Ltd: Inspiring a Wave of Change in North Eastern India

Mr. Santosh Sunar

Founder & Director of BeTheGuide

sessions in various organizations and impacting 10,000 lives in the process. BeTheGuide’s stellar success is relatively fast considering its recent establishment. It was founded in 2018, and since then, it has been on an upward growth trajectory.

f you have a great idea, it’s likely that you’ve thought of sharing it with many people, and rightly so. A mere spark of inspiration has colossal potential; it can drive powerful changes in our country, moving millions upon millions to a completely new way of thinking. While it’s undeniable that ideas are powerful, what’s more important is the manner in which they’re delivered. A phenomenal idea with weak delivery can ruin the whole thing. One must, therefore, not only think uniquely but also ensure that their unique message is conveyed with an impact. BeTheGuide Indian Mentoring Academy Private Ltd. is a company that acknowledges this demand of the times. It thus guides speakers and trainers on honing their presentation & soft skills, and also provides them a platform for reaching more people. As the first and only motivational coaching company of NorthEastern India, BeTheGuide has spurred a new paradigm in its region. Thus far, it has trained 3000 people, conducting over 100

Empowering Change Through Motivation

The power of a motivational message is often understated. You never know how the right words can change someone’s life – they can uplift depression, rekindle forgotten dreams, or give a new direction to one’s business/career. Mr. Santosh Sunar, Founder & Director of BeTheGuide, very well understands the truth of these lines. His story, thus, is also a reflection of his motivational searching. Having a cumulative 15 years of experience in the field, Santosh was initially a Zoology (Hons.) student. He failed twice while trying to complete his graduation. Thereafter, he worked in

BeTheGuide- Team members

various different roles; as a teacher, in an internet café, and also in the construction sector. Santosh worked across different verticals so as to gain knowledge of different markets. While initially he aspired to be a naval officer, he later wounded up a job at HSBC bank. The banking sector was vastly different from his educational field. The new dynamics and processes of the industry posed a significant challenge to him. Despite such hindrances, however, he got out his comfort zone and strived utmost to refine his skills. Working with the financial sector made Santosh realize that it wasn’t really his calling. He wanted to do more fulfilling work. He later stumbled upon some motivational videos on Google and a light bulb immediately went on. “I was fascinated by the motivational speakers and the way they influenced people’s lives,” he recollects. Deciding that this was his passion, Santosh went all-in with the idea and never looked back. The rest is history. In addition to Santosh’s efforts, Kalyan Bhattacharjee, the Co-founder of the company, too was instrumental in getting it off the ground.

Shaping Tomorrow’s Leaders Reskilling, Reshaping, and Rebuilding – This is the mantra Santosh ardently stands by with his brand. Its services, thus, represent a holistic range of skills for reinventing the self: Motivational Coaching Programme: The brand aims to create Motivational Speakers across India, and also provide them a platform for recognition and earning. The company has tie-ups with various schools, colleges, and organizations for this. Professional Trainer Programme: Soft skills training is a booming business field and the company understands this. It thus provides rigorous training to professional trainers, so that they may coach people and open them to various opportunities in the market.

Entrepreneurship Programme: Amid the pandemic, when companies are getting shut/laying off their employees, this serves as an effective means of sustenance. It helps employees, professionals, and all those who’re dependent on their jobs to nurture their ideas and become self-reliant. Motivational Clubs: A flagship programme of BeTheGuide, this trains educational institutions, companies, etc., on aspects like selling, marketing management, teaching, driving quality education, and so on. The program is organized throughout the year at a very affordable price. Its key highlight is that customers are monitored, checked, and provided working solutions throughout the year. An Incessant Growth Approach As an entrepreneur who specializes in skills-training, Santosh has a relentless approach towards growth. This is why he adopts an OAI Model – Observe, Absorb, and Implement – for steering his company’s operations. Santosh’s ardent growth approach is further bolstered by his openness to feedback. He makes a special effort to understand his employees’ problems and make his services affordable to clients. Speaking of the financial aspects of business, Santosh shares how he doesn’t believe in the idea of securing funds from angel investors, venture capitalists, and banks. He thus always finetunes his services, making them a workable program for his customers. He goes on to by elaborate this stance by saying: ‘the customer is the biggest investor’. For this simple reason, he’ll go to any extent to ensure a wholesome customer experience. On the employment front, Santosh is eager to hire more human workforce as opposed to deploying AI or other technologies. This is because he wants to create more career opportunities

Management Team

for all kinds of people. During the pandemic times even, he didn’t terminate or lay-off any employees, assuring them an environment of safety and support.

A Holistic Marketing Approach As a forward-thinking brand, BeTheGuide adopts a holistic marketing approach compromising of three pillars: digital marketing, content marketing, and psychological marketing. Furthermore, it also gives special importance to word-of-mouth referrals, which are indeed very powerful. The brand’s marketing expenses, however, have thus far been negligible and yet it has trained over 3000 people in two years. This alone speaks volumes about its services. The brand’s growth plan was to initially leverage low-cost marketing and then progress to a higher budget investing the extra income. BeTheGuide is also offering a franchise marketing system, wherein people can avail the opportunity along with numerous benefits at a very low investment.

The Streak of Successes BeTheGuide’s relatively new market entry is marked by a series of unprecedented achievements. The company is ISO 9001:2015 certified. It has also won numerous credits for its revolutionary work in the industry: » Felicitated with Global Choice Award as One of the Best Motivational Coaching Centers in India 2021. » Awarded and Featured in Business Fame Magazine as One of the Best Innovative Start-up to look for in 2021. » Featured and Certified as India’s Fastest Growing Start-up by CIOLOOKINDIA an International Magazine 2020 » Felicitated with International Teaching Award for driving excellence in Educational Field 2020 » Felicitated with Indian Leadership Icon award by BrandOpus India 2020, for being the Best Motivational Coaching Center in Northeast India. » In terms of the director’s achievements, Santosh has been: » Recognized and awarded as One of Top100 Entrepreneurs in Meghalaya, in a Chief Minister’s Business E-Champion challenge 2019. » Awarded a National Award for being the Best Motivational Speaker of the year 2021 organized by NEBA, Hypedge Media and ICAN Foundation India. » Featured and Certified as one of Top 100 Educators in India by Journey Magazine in association with CodeBharat, in 2021. » Apart from his speaking and business engagements, Santosh is also strong on the literary front. He is the Author of the Best-Selling E-book: “Public Speaking: A Step to Become Rich”, as well as an internationally recognized poet.

Envisioning The Future An ambitious company is likely to have some grandiose plans; one which defy limitations. BeTheGuide is no exception to this rule. In the next 10 years, the company aspires to: » Be a powerhouse in the fields of training, skilling, coaching, and mentoring. » Make investments on a Motivational mall, Motivational library, and be a billion-dollar industry. » Be one of the happiest organizations to work for and create an environment of trust and credibility. » Expand in more than 20 countries, especially in the countries which are developing or are poor countries in terms of GDP. BeTheGuide is constantly striving to create more motivational speakers, professional trainers, entrepreneurs, and motivational clubs across India. Above all, it envisions becoming the top training & development hub in India.

https://btgskillsindia.com/ 32

Success Story of Ratan Tata

RATAN TATA

India’s Coolest Business Tycoon

Ratan Naval Tata

orn on 28th December 1937, Ratan Naval Tata is an Indian philanthropist, industrialist and the former chairman of Tata Sons. From 1990 to 2012 he was the chairman of the Tata Group and continues to head its charitable trusts. He is famous to the whole world for being able to secure two of the highest civilian awards of India – Padma Bhushan (2000) and the Padma Vibhushan (2008).

ing the group from a small India-centric platform into a large global group of businesses. Naval Tata is not an actual descendent of the Tata family but an adopted son from the J.N. Petit Parsi Orphanage by his grandmother. Ratan Tata went to the schools in Mumbai and Shimla namely Cathedral and John Connon School and Bishop Cotton School respectively. In 1955, he graduated from the Riverdale Country School and then secured a B.Arch. degree in architecture with structural engineering in 1962 from Cornell University. In 1975, Ratan Tata completed the Advanced Management Program from the Harvard Business School.

He is the great-grandson of Jamshedji Tata, the founder of Tata Group. He is also an alumnus of the Cornell University College of Architecture. In 1961, he joined the company. After that, his grandfather retired in 1991 and during these 21 years after Ratan joined the company revenues exceeded 40 times and secured profit over 50 times.

Turning down an occupation at IBM on JRD Tata’s recommendation, Ratan joined the Tata Group in 1962 and went to Jamshedpur to look out for his first shop at Tata Steel. He was selected as the Director of National Radio and Electronics in 1971. After joining the organization, he turned the company’s fortune from 2% to 25%.

Under his leadership the Tata Motors acquired Jaguar Land Rover, Tata tea acquired Tetley and Tata Steel acquired Corus, mak-

“I don’t believe in taking right decisions. I take decisions and then make them right.”

After JRD Tata announced Ratan Tata as his successor in 1981, the following 10 years after his entrance into the company, Ratan was delegated as its chairman. Under his experience, the Tata Group experienced some diversified innovating endeavours. Tata became one of the most durable organizations by landing into the corporate world which diverted the company to a significant rise. Ratan’s significant discharge have been Nano and Indica in India. Currently, the company’s 65% of profit share comes from abroad. Since 1991, the Tata Group under the hold of Ratan Tata has been climbing incredible heights. The Prime Minister’s Council on Trade and Industry includes Ratan Tata. He also happens to be on the board of Governors of the East-West Center – an advisory board of RAND’s Center for Asia Pacific Policy. Ratan Tata also serves on the program board of the Bill & Melinda Gates Foundations’ India AIDS initiative. Both in public and private sectors in India Ratan Tata serves as an important board member in several leading organizations. He is also a member of the International Investment Council set up by the President of South Africa. He is credited for leading Tata’s successful bid for Corus which is an aluminium and steel Anglo-Dutch producer that has secured an estimated value of 6.7 billion by Tata Sons. Ratan Tata retired from the Group on 28th December 2012 and is succeeded by Cyrus Mistry – the son of Pallonji Mistry and the MD of Shapoorji Pallonji Group. However, his experiences, leadership and formability made him a comeback in October 2016 after being decided by the selection committee of the Tata Group. Ratan Tata is also known to the world for his impeccable energetic mind towards innovations in the automobile sector. Some of his vehicle’s innovations include Mercedes Benz S-Class, Maserati Quattroporte, Sebring, Ferrari California and Jaguar F-Type. He was also the primary Indian to fly F-16 Falcon in 2007. In 1999, the entire group of Ratan Tata went to Ford to sell their booming automobile business after assuming control over Ford’s expert vehicle brands like the Jaguar and the Land Rover. In 2009, the United Kingdom respected him with the most prestigious award of Honorary Knight Commander of the Order of the British Empire. It is estimated that his total worth would be now $72 billion.

Vertex Global Services:

Empowering Businesses Through Leading-edge Solutions

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“Our culture is ethically led to maintain a parity of transitory goals with scrupulous decision process to fortify company’s collective reputation,” -says Gagan Arora

Gagan Arora Founder & CEO | Vertex Global Services

he economic shockwaves of 2020 have compelled organisations across the globe to up their game. The pandemic has forced several companies to redefine their priorities and adopt innovative strategies. While this drastic shift may have been difficult for some organisations, the silver lining is that innovation is being prioritized now. A few companies, above all, have embraced these changes with open arms. These organisations love challenges which help them grow in every aspect. Their stoic determination and resilience is nothing short of awe-inspiring. One of such companies is Vertex Global Services. The company is a sought-after, globally renowned Business Solutions provider. Through its unique business optimization solutions, Vertex is bolstering the performances of several companies across the globe. This article will further elaborate on the brand’s service portfolio, success story, and much more.

Vertex Global Services: An Ethical Company That Supports its Employees

Vertex (Group) Global Services is a multifaceted company that’s based in Times Square, New York. Owing to the company’s impeccable performance, it has been ranked 19th in the list of Top 50 innovation leaders across the globe. The company is also known for its exceptional ethical parameters in terms of employee satisfaction and transparency with clients. For this very reason, it has been voted as The Best Company of the year 2020 & 2021 consecutively. The brand’s diversified service portfolio includes the likes of performance marketing, managed services, AI & Digital platforms,

events & conferences, revenue & retail mapping solutions, and a host of cloud-tech enabled services curated for crossplatform development. Vertex Group also has 3 other service verticals across the globe, namely Vertex Next, Vertex Academy, and VCosmos. Gradually marking its global presence, the company has also established key hub offices in US, UK, Nepal, Philippines, India, Canada, and Middle East. Successful alliances with numerous investors, nation-building stakeholders, partnerships and clients across the globe are a testament to Vertex’s reliability and competency as a Business Optimization partner. With an impressive growth rate of 100%, year after year, the company is a one-stop solution for all your business optimization and human resource augmentation needs. Besides this, the company’s vibrant and nurturing work environment makes it one of the best companies to work for. It places great emphasis on the overall well-being and growth of its employees, a rare phenomenon in today’s world. Founder & CEO of Vertex Group, Mr. Gagan Arora, likes to describe his employees as “the pioneers of human resource lifecycle management”. He commends their relentless efforts at delivering success every day.

How Vertex Helps its Clients Transform their Digital Presence

To help clients accentuate their digital network and build an imposing brand image, the company leverages media and digital technology. It then yields a strategically balanced

combination of Digital and PR channels that help the client boost their brand’s engagement and stand out from their competitors. Till now, Vertex has successfully deployed AI for a plethora of renowned brands under the experienced guidance of hundreds of veterans. The company has also been providing cutting-edge tech solutions to Fortune 500 companies to help them stay at the top of their game in terms of technology. Recently, Vertex Group has introduced VCosmos, which provides Unified Communications as a Service (UCaaS), Software as a Service (SaaS), Call Centre as a Service (CCaaS), and Talent as a Service (TaaS). With this launch, the company aims at enabling the client’s dynamic growth whilst fostering their agility, performance, and cost-effectiveness. “From companies’ registration to business optimization, we offer integrated business solutions and consultancy services while maintaining cost and diminishing risk,” affirms Gagan Arora.

Values Maketh Brand

Being a ethical brand, values like integrity, respect, commitment, trust, and excellence are inculcated in each of the company’s operations. The incredible “executives” at Vertex are known for their passion, dedication, innovation, and helpful nature. The way the teams at Vertex effortlessly handle troubleshooting, meetings, and briefings on the management level has righteously given them the title of the “Unstoppables”. Every “Vertexian” is equally responsible for the success of the company. They put in all the work required to push the company forward, and then some more. “While everyone visualizes the risk, I have noticed the reward. In a highly precipitous corporate world, there lies a simple truth- perfect people do not exist; what does exist are human beings who have the determination to achieve despite their imperfections. While I faced immense challenges and my initial ventures did not flourish, I refused to lose sight of the greater good. My motivation lies in the adrenaline rush of riding the wave of innovation, which led to the creation of the brand ‘Vertex Global Services’ in a minuscule space,” says Gagan in regard to his leadership style.

The Visionary Behind Vertex Group

Founder & CEO of Vertex Global services, Mr. Gagan Arora, is a three-time winner of the BEST CEO award. He is a first-generation tech entrepreneur, a tenacious leader, and a tech enthusiast, who has successfully established himself as a well-known brand name in the industry. At present, he is leading Vertex Group (Vertex Global Services, Vertex Digital Academy, Vertex Next & Vertex Cosmos (VCOSMOS) as the Founder& CEO, and also chairs the Delhi Chapter of the Foreign Investors Council and Director-Global Education, serving 52 countries for Asia Arab Chamber of Commerce. A Boston University Certified, Gagan began his entrepreneurial journey as an entrepreneur, and eventually as a leader. Because of his instinctive and unmatched intellect, he has an eye for spotting opportunities and staying ahead of the trend.

Team| Vertex Global Services “I always operate in a way that is more diverse and stimulates more opportunities,” he says.

Gagan started Vertex out from a small garage in Florida, and in less than five years, he has put the company on the map, including United States, United Kingdom, India, Philippines, Nepal, Middle East, and Africa.

Notable Achievements and Milestones

Over the years, Vertex has garnered numerous laurels, awards, and hit new milestones. Given below are the most notable ones: » Best Place to Work in India 2020 by the Best Place to Work ® Institute for its best practices with ESAT at 94% and Global Score 92%. » Ranked 19th amongst the 50 Most Innovative Companies across the globe » Awarded as “India 5000 Best MSME Award 2021” by India 5000 » Recognized amongst “The Top 10 Fasted Growing BPO Companies in India 2021”by Business Connect. » Awarded as Best Innovative Business Solutions Service Providers – 2020 by Brand Opus India » Recognized as Asia’s Greatest Brand 2020-21 by AsiaOne in participation with ET NOW » Ranked as Most Innovative Tech Company in India. » Ranked as India’s Best Company of the Year 2020 & 2021 » NASSCOM accreditation.

Towards a Brighter Future

Being a rapidly growing organization, Vertex has numerous grandiose plans in the pipeline. Gagan goes on to elucidate the crux of his growth strategy: “Growth is an integral part for us at Vertex, it means offering consistent deliverables to consumers with a continuous process where both employees and employers put their efforts to create a conducive environment so that we can achieve objectives at the same time.” In addition to this, a major part of the company’s growth strategy involves penetrating new markets and new segments, which will aid in its multidimensional.

A Message for Entrepreneurs

Having been in the industry for several years now, Gagan has experienced the highs and lows of entrepreneurship first hand. On an end note, he spurs our readers to imbibe some core qualities along their journey: “Being a successful entrepreneur takes a lot of work, a lot of vision and a lot of perseverance. Hope this helps others to navigate the path much more easily.”

BANKING NEEDS OF

MILLENNIAL CUSTOMERS

Millennials, also known as Generation Y, tends to be following Generation X and preceding Generation Z. A widely accepted definition of millennials is the generation whose birth years are from 1981 to 1996. The characteristics of millennials changes by region and by individual and the group experiences a variety of social and economic conditions. They are more comfortable in usage of digital technologies and social media. Almost 34% (about 426 million) of the Indian population are Millennials and they are the biggest spending generation. In terms of absolute numbers, India today has one of the largest Gen Y work forces in the world.

Millennials tend to prefer mobile app and online banking- Of all generations, millennials are the most likely to use both online (92%) and mobile channels (79%), and they use those channels more frequently, according to Gallup.

Getting things instantly- Instant communication options, like chat, to talk with brands and resolve questions and comments are the preference of millennials. They also give more importance to text/SMS over phone calls in most situations.

The millennial generation, with all its size, promise of enormous buying power, and preference for things digital is now being referred to as the “disrupted generation”. A lot of that might be said of any generation dealing with the current economic and political circumstances. However, the millennial generation now the largest, is vital for the success of financial institutions. Retail banking executives and financial marketers ought to regulate their approaches, products and messaging to keep pace with the evolving views of this generation.

Millennials have high expectations for products and services, searching for minimal fees and great customer service- Millennials tend to be frugal, especially when it comes to fees.

Millennials are willing to change financial institutionsMillennials are 2 to 3 times more likely than other generations to switch banks. In fact, most of the millennials would switch banks if offered more or better rewards.

Millennial Customers’ Unique Banking Challenges » Millennials have diverse banking needs than other generations- Millennials have more debt than other generations, which has a big influence on how we make financial decisions. Although they tend to be cautious of credit and credit cards, more than half of millennials would prefer credit cards in case of financial emergency.

Winning Over the Millennial Customers This generation will have an indelible impact on the banking industry; it would be unwise for banks to not prepare for the future. »

Doorstep banking- This may attract the millennials, where with the help of mobile app they can book certain banking services to be delivered at the place and time of their choice.

Customised and Innovative Products– Customised Digital products can be made available as per the choice of the customers. Innovative products and services can do a better job of helping millennials in an emergency situation.

Simplified Process– Loan processes to be made simple, less cumbersome and should take minimal time to be completed.

Lots of market competition, particularly from megabanks and from non-banks- There are a plethora of online banks, non-banks, FinTech, and megabanks out there, all competing for millennial. Millennials may use stand-alone apps for specific problems rather than an add-on product from their financial institution.

It would be better to make every process digital with minimal/ no paperwork and to be completed online. »

Effective Call Centre– Automated call centre for handling routine banking transactions and prompt complaint resolution using bots with least human intervention.

User Personal Experience– A bank network supported by a physical branch presence where they can go to learn about new products, but more importantly, a strong online interface. When it comes to creating an experience and an environment where Millennials will spend time and money, banks aren’t just competing with other banks – they are competing with retailers too. So, the branch experience must be memorable, personal, and strong enough to get people leap into the branch.

Effective Mobile Apps– Millennials customers expect things to be fast, easy and self-service oriented. They want to be able to do variety of financial transactions at their convenience. This means investments in mobile apps. Millennials are accessing their financial information via mobile much more than other generations; a trend that will definitely grow in near future.

Artificial Intelligence- Bank needs to keep an eye on the competitive scenario, as disruptors are emerging by the day. In order to compete, Bank must launch more sophisticated personalization strategies that enable more targeted marketing and personalized experiences, which means investments in AI and Data science. Millennials are less worried about risk, more comfortable with technology and rather more focused on convenience than any other generation. Using AI-powered tools to provide personalized budget recommendations for millennials that help cultivate financial health.

Reasonable service charges– Millennials were most likely to leave their primary bank because of account fees and service charges. It might be prudent to overlook a few service charges when considering the long-term relationship with these customers.

Resolution of Complaints– Making it easier to register the concern, so customers don’t have to walk into a branch or call a bank representative to resolve their complaints. Facilitating to reporting problems via multiple banking channels, such as a mobile app, automated phone line, SMS, email or instant message can be of immense help.

Predictive Analysis– Since millennials are less likely to report problems; the Bank needs better systems for predicting, tracking and solving customer problems. Using technology to closely monitor indicators of potential customer problems and address them proactively.

Data-based approach– The Bank should understand and segment customer interactions. Creating customer journey and data maps to establish an omnichannel framework for all customer experiences. By attaching data, both customer perceptions and behaviours, to each touch point of a customer interaction, bank can take a more data-based approach in reacting to and adjusting their services to meet consumer

needs and behaviours. »

Associating with Customers– Millennials are relentless rejecters of traditional advertising, which they both filter and ignore. On the other hand, they are receptive to authenticity and customer experiences that are rewarding. That’s why Millennials don’t like to be marketed to on social media. They want to be supported. The bank can use a combination of listening, engagement, community and content.

Tapping Social Media– As digital natives, Millennials consume vast amounts of data each day. That in turn leads to a short attention span. The Bank can tap into that by using stories on social media, a mix of video, slides and text on a given topic. These stories are up for only 24 hours and then disappear. This will appeal to younger audiences who crave authentic, immediate experiences.

Rewards programs- Rewards programs are the most effective way to increase millennials’ banking usage. Programs that increase customer savings, like prize-linked accounts or gamification to help customers meet their financial goals, are already gaining traction. Strategies like these foster a connection with millennial customers and engage them beyond the traditional bank-to-customer relationship.

Safe and Secure Banking– Security concerns are more than just customer complaints; they profoundly affect the bottom line for financial institutions, because customers are altering their behaviour in response to them. Making continual strides towards providing the best security and fraud protection and adequately articulating those efforts, won’t just keep current customers happy, it’s the key differentiator in attracting millennial customers.

The Way Ahead The millennial population continuously growing and gaining power in the consumer marketplace. There is unique opportunity for banks to grab millennial business as they emerge into financial maturity. Millennials have drifted from choosing companies. This consumer class has kept themselves away from the practices of previous generations. Millennials are inclined to engage with socially responsible and innovative companies that consistently deliver memorable experiences. Although prospecting for millennial clients may be challenging, they tend to be the most brand loyal generation. Banks should be ready to invest in attracting millennial customers as their trustworthiness will increase profitability in the long run.

HENRY HARVIN EDUCATION

enry Harvin is a global education technology company that offers both online and offline certifications, diplomas, and degrees. Besides this, they publish books on a wide range of topics and offer consulting services comparable to those offered by Big 4 consulting firms. Mr Kounal Goupta is the founder of this company. Henry Harvin is named after the first president of Harvard University, Henry Dunster. Henry Harvin’s mission is to be the Harvard of the EdTech industry. They have partnered with a lot of leading management / technology colleges, corporations, and government entities. By 2020, they had gained over 300,000 customers across 97 countries.

Henry Harvin follows a unique and reasonable pricing strategy.

Awards and Recognitions

Global presence:

Kounal Gupta Founder | CEO

Pricing

Their prestigious list of awards include» The best corporate training platform from The Entrepreneur » The Best Game-Based Learning Platforms by Business World » The first GST course by Hindustan Times and Aaj Tak » The fastest-growing Edtech startup in India by Higher Education Digest » 40 under 40 award by Business World To Kounal Goupta, » The Entrepreneur’s Best Corporate Training Platform Award » Best Game-Based Learning Company of the Year by AICTE Chairman Dr.Anil Sahasrabudhe.

Noida is the headquarters of Henry Harvin. The company also has offices in New Delhi and San Francisco.

Team :

The company has professionals from a wide range of industries on its in-house team. Around 151 - 200 employees work at Henry Harvin Education.

Market Segment:

With the need and popularity of the online education industry, education companies have become more relevant. As varied skill sets are required by companies, the Indian IT services sector is undergoing a transformation in the way business is done.

What is henryharvin.com? What is their Business Model?

A range of courses, exams, and experiments are developed by them to help professionals get better job opportunities and higher salaries. They provide 24/7 online training, blended classroom training and customised learning solutions. Through the unique blend of self-learning with online training, this company has created a niche. Some of their offerings fall into the areas of management, information technology, and writing. They specialize in Analytical Writing, Management, Finance, Accounting, Digital Marketing, Human Resources, Coding, Blockchain, IT Service Management, Entrepreneurship, and Language. They offer several courses, internships, certifications, placements, boot camps, hackathons, membership programs, and consulting services. It is a strict requirement that their courses are updated regularly so that they adhere to the latest industry requirements.

It is still challenging for companies to fill the gap between their needs and the supply of skilled workers. A major factor contributing to the large demand-supply gap is change in technology. Even though they have already begun embracing technologies such as social, cloud, analytics, automation, and mobility, their need for specialized skills has become critical. Over the past decade, online education has become the preferred method of learning especially for higher education and re-skilling. With the convenience and cost-effectiveness of virtual classrooms, they have gained popularity amongst the general public. As a result professionals are increasingly looking into certification programs to enhance their knowledge. But they prefer a training schedule that suits their schedules. The trend suggests that classroom learning is about to become obsolete while online education is the future. Many EdTech companies have capitalized on this opportunity to build their own USPs, and Henry Harvin is following suit.

Henry Harvin also seeks reviews from students/learners about their instructors to ensure high quality. These experts are highly experienced and reputed professionals.

Branding & Marketing Strategies

They have over 2000 qualified trainers and more than 400 professional certification courses across 20 verticals.

Their online marketing includes Facebook, Linked In, Google, and Bing as well as e-mail marketing. They also do offline campaigns,

» » » » » »

such as radio and billboards. Moreover, they utilise every opportunity available to create a global brand image.

Growth So Far

They started in July 2013, by providing professional training courses to college students. In December 2013, they began B2B college sales. They collaborated with KPMG in July 2014 and with EY in September 2015. By October 2015, they pioneered courses on Agile and Blockchain. In May 2016 they brought healthcare and paramedical professionals under one roof. The introduction of GST Course in 2016 was a huge step forward in the history of education. Henry Harvin’s Digital content writing, Six Sigma, and Analytics courses were launched in March 2017. The first live online course was launched in August 2017. They started the bitcoin course in December 2017. B2B sales began in February 2018. Inspired by their growth, in October 2018 they started selling in the US. Their online self-paced courses went live in July 2019.

» » » » » »

Certifications of UK KMPG ISO 29990:2010 Ernst & Young Global Limited Indian Startups The Micro, Small, and Medium Enterprises Ministry of the Government of India Institute for Project Management Microsoft National India Development Corporation & Skill India UK Accrediting Forum Limited IASSC ACCA

Partnerships with Institutions

In India, Henry Harvin partners with over 110 prestigious colleges including thirteen IIMs and seven IITs. BITS Pilani, BITS Goa, IMT-G, PDPU, VIT, Fore School, XIMB, Mangalmay Institute G Noida, and IMI Delhi are among the prominent institutes with which they are associated.

Why Henry Harvin

Several Henry Harvin Reviews have endorsed the methodology and the content of the study material used by them.These reasons make it legitimate and the best choice.

Corporate clientele

With more than 150 corporate vendors registered with Henry Harvin, they are training partners for more than 1100 companies worldwide. IBM, NIIT, HDFC Bank, WDC, Avon, HostBooks, Wipro, NTPC, SAB Miller, Eaton Corporation, Apollo Tyres, WDC, CG Power, A-Paul Instruments, Stanley consultants, Hero Group, Wunderman, Bajaj Finance, UK India Business Council, Lufthansa, Abbot, Koch, and many other companies are among them. Media Recognition Media outlets such as television, digital media, and newspapers highlight Henry Harvin’s exceptional quality and uniqueness. Aaj Tak, Business World, Business World India, Hans India, and Statesman are some of them. Initiatives A summer internship program in Data Science has been launched with a U.S.-based company called “Gharpeinternship”. KITE internship program for school children between 13-18 years old began in 2020 amidst COVID-19. As part of Henry Harvin’s #AskHenry initiative, students could receive comprehensive and blended counseling regarding career, holistic improvement, up-skilling, job circumstances by the experts during the pandemic.

Watch video: https://www.youtube.com/watch?v=EIAMb3Hjfsc

Customer Base

Since its growth accelerated 18 months ago, it has trained 7 million students in 1100 batches across 97 countries.

Various programs

The international recognition of Henry Harvin is proven by their more than 200 online and classroom courses..

Academies

At the Henry Harvin, all courses are offered in dedicated academies, which include: » The Analytics Academy » Academy of Writing » Academy of Finance » Academy of Law » Academy of Management » Academy of Digital Marketing » Academy of Teaching English to Speakers of Other Languages(TEFL) » Academy of Coding » Academy for TEENs » Academy of Blockchains » School of Cybersecurity » The Human Resources Academy » Academy of Entrepreneurship » Academy of IT Service Management » Academy of Paramedicine » Academy of Cloud Computing » Academy for Summer School » Academy of SAP » Academy of Teacher Training » Academy of Languages » Accreditations and Affiliations » EFL American Association » Network of AWS Partners » Corporate Affairs Ministry

Final Words

The Henry Harvin Academy offers a wide variety of EdTech courses making it an excellent choice among the many choices available today. Students can take on their roles after training by doing an internship. Many employees have improved in their jobs or have upgraded themselves to better rewards and salaries. Henry Harvin provides the required guidance to anyone wishing to launch a new career in a new field. As a result of the pandemic, online training is on the rise, and thousands have been able to either upgrade their skills or find better jobs. Additionally, confirming the legitimacy of an organization has become mandatory. Henry Harvin not only has an excellent reputation, but is also considered to be one of India’s pioneers in online education. In keeping with its motto, Henry Harvin strives to make educated people employable.

18TH DIGITECH:

Revolutionizing Businesses Through Digital Optimization

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“18th Digitech believes in cultivating a long-term relationship with our customers, helping them through every stage of their e-commerce journey” - Abhishek Mathur

”

Abhishek Mathur CEO of 18th Digitech

andling an e-commerce website isn’t an easy job. It requires a dedicated level of research, strategic planning, and capital expenditure. Moreover, despite doing all this, sometimes the website fails to attract its target audience or any audience at all. In such a scenario, it is best for businesses to hire a reputed digital agency. These agencies not only help build your website but also to maintain them and attract quality traffic and eventually increase sales. In essence, they are the maestros of the digital space who hit the right chord in online business strategy. One such company is 18th Digitech Pvt Ltd, an eminent e-commerce solutions provider of India. It specializes in a host of brandbuilding services, such as eCommerce website development, digital marketing, online strategies, etc. 18th Digitech’s holistic services have thus far transformed the business trajectory of dozens of brands. It has not only attained much monetary growth but also ushered new paradigms in the digital space. In this article, we’ll be further elaborating on various aspects of 18th Digitech’s success story – its conception idea, service portfolio, values, and much more.

e-commerce,” says Abhishek Mathur, CEO of 18th Digitech. Initially, the company was known as 18th Technology. However, it was changed to 18th Digitech as a more fitting name for the brand since it specializes in Digital solutions, Abhishek added.

18th Digitech’s Impressive Service Portfolio

18th Digitech is an ISO 9001-2015 certified digital agency that integrates data-driven solutions into businesses to yield desirable marketing outcomes. To help businesses achieve this, it offers an array of end-to-end e-commerce solutions: »

Adobe: 18th Digitech is an Adobe Gold Solution partner

BigCommerce: Being an official BigCommerce partner,

Magento: 18th Digitech is also a certified Magento Solution partner. It has a team of in-house Magento 2 certified professional Developers, Cloud-Developers, and solution specialists. They help clients build customized e-commerce websites on Magento platforms such as Magento Commerce and Magento Open Source.

An Inspiring Tale of Resilience & Persistence

In the beginning, the company had to face numerous challenges along the way. For starters, clients were hesitant to invest in larger e-commerce set-ups. “As e-commerce was relatively new and an emerging trend, there was less awareness amongst merchants regarding the potential an e-commerce website held,” recollects Abhishek. In addition to this, finding competent developers was also difficult. However, with resilience and a burning passion to help, the company overcame these challenges one by one. Fast forward to 2021, 18th Digitech has successfully completed +150 projects across various industry segments, and has empowered more than 350 clients with its advanced solutions. The company has also established a strong presence in Australia. 18th Digitech’s stellar success has inspired other brands in its industry to adopt a versatile and international approach in their services.

with immense experience in Adobe tools such as Adobe Marketing Cloud and Adobe Analytics Cloud. The brand’s abundant knowledge of Adobe helps it enhance the marketing performance and operations of e-commerce websites.

18th Digitech has expertise in curating cost-effective and user-friendly e-commerce website on the BigCommerce platform.The team of BigCommerce developers and designers at 18th Digitech build promising and efficient websites that are customized to the maximum extent possible.

A Customer-Centric Philosophy

Being a value-driven company, 18th Digitech prioritizes its customers to the greatest degree. All of the company’s services are tailored around the unique needs of each customer. For the company, the word “customer” is synonymous with the word “existence”.

Digital Marketing: 18th Digitech’s highly-experienced digital marketers help clients enhance their presence and expand their digital network by implementing unique marketing automation. Through these strategies, the client’s website not only increases its brand visibility but also its overall sales.

Support Services: An e-commerce website, needs constant support, maintenance, and supervision once it’s launched. Which is why 18th Digitech offers 24/7 specialized support services for BigCommerce and Magneto platforms.

Content Creation: 18th Digitech helps clients build

Envisioning The Future

In this age of digitization, companies are being compelled to make their mark in the digital space. While some are adapting to this effortlessly, there are still numerous businesses that’re struggling to make the change. Abhishek aims to fulfil this market gap by serving businesses in multifarious ways. He talks about his plans for a strategic partnership: “We are expanding the range of e-commerce platforms we support by becoming an official Shopify Plus Partner.” Apart from this, the company is also focusing on expanding and diversifying their end-to-end e-commerce solutions. “Our plans include catering to a wider range of clients located globally and with different niches. Ramping up our digital marketing capabilities is also underway to offer consumers advanced marketing for their growth,” he adds.

their brand awareness and attract an influx of visitors through engaging content. The team of content writers at the company generate content best suited for your target audience and optimized search engines.

With this enriched gamut of services, 18th Digitech has worked with some of the biggest brands in India, the likes of which include, Escorts Ltd., Royal Enfield, RituKumar, Crocs India, Soch Apparels, Aditya Birla Group, Nalli Silks and many others.

A Message to Aspiring Entrepreneurs

As a seasoned entrepreneur with a decade of experience, Abhishek very well understands the significance of a long-term vision. He thus urges young entrepreneurs to not be deterred by temporary setbacks & challenges. Here’s his advice on developing a growth mindset: “Entrepreneurship is a challenging yet vastly rewarding journey. My advice to young entrepreneurs is to follow your vision, make use of technology, and create actionable plans that lead you to your goals. Expect difficulties in the beginning and prepare for them as much as possible. Keep on persevering and be flexible to achieve success.”

The Idea That Sparked a Transformation

18th Digitech Pvt Ltd was founded by Tarun Jain back in 2010, and later joined by Abhishek Mathur as the CEO. The intent was to help e-commerce brands, big or small, achieve their business endeavours in the digital space. “The immense potential offered by e-commerce inspired us to start 18th Digitech, where we can enable merchants and businesses of all sizes to expand into

Inext Logistics and Supply Chain Pvt. Ltd:

Redefining The Industry Through technology, Seamless & Flexible Solutions

hen thinking of a global economy, one cannot help but imagine the incessant transport of goods. The import/export of various commodities, as well as their resultant cash flow churn the wheels of the economic machinery. Unequivocally, the logistics industry plays a huge role in this process. The logistics scenario in India, particularly, has been amid a phase of rapid technological and procedural advancement. In the past few years, this change has been especially noteworthy, thanks to the advent of efficient transport processes by forward-thinking companies. An outstanding example of this is seen in Inext Logistics and Supply Chain Pvt. Ltd, a company that emphasizes flexibility & feasibility through its technology & its services. It offers a broad array of efficient packing, handling, and transport solutions to manufactures and business owners. Inext envisions redefining the international logistics scenario through a strong customer-centric approach. Thus far, it has been quite successful, with almost 100% of its customers being regular, loyal ones. The sheer hard work and determination of the brand is glaringly evident in its success story. We’ll be unravelling this story in the flow of this article.

A Remarkable Idea: The Inception of Inext

Inext was founded in the year 2009 by Mr. Amardeep Singh Khurana, a serial entrepreneur with over 13 years of experience in handling businesses and 10 years in world’s topmost logistics companies. Back in the early 2000s, while working in the logistics sector, Amardeep realized there was lack of flexibility and timely response for customers. Furthermore, even big MNCs were lacking in this regard. While things were running smoothly, this flaw was ignorable. But as soon as there was a delay in the service, the companies didn’t even bother to respond to customer calls. Amardeep understood the perplexity and demands of the situation; the customers didn’t just need cost-effective services, they also needed flexibility. He thus decided to establish Inext, in order to offer seamless & flexible logistics solutions. Through Inext, Amardeep has been able to solve the biggest problem in supply chain : the disaccord faced by manufacturers, Importers & exporters and business owners. In addition, it has worked on reducing the overall supply chain cost through its innovative products. Inext’s remarkable ideas have inspired companies in not just logistics, but also other industries as well.

Mr.Amardeep Khurana

Founder Of Inext Group Of Companies

Inext’s All-Encompassing Solutions

INEXT’ Strategic Marketing Initiatives

As one of Asia’s fastest growing companies in the industry, Inext offers a wide range of logistics and supply chain solutions. Given below is a list of them: » Air Freight » Sea Freight » Custom Brokerage » Express Courier » Project Handling » Transport Solutions » Regulatory Consultancy » Sourcing Support. » Packing & Insurance » Household goods » Exhibition Logistics. Inext’s solutions aim to cover all the end-to-end supply chain demands of its customers. At every step of the process, a special emphasis is placed on factors like transparency and responsiveness.

Being a value-focused company, Inext doesn’t perform any specific marketing activities to promote its products. The biggest marketing initiative for Inext is simply delivering world-class services to its customers. The customers then act as a brand ambassador and in turn, promote its services far and wide. As a company with a global footprint, Inext also participates in various networking conferences around the world.

Plans For the Future

At the moment, Inext is expanding in India as well as overseas. It has opened two overseas offices in Hongkong/China & Canada. Furthermore, it has expanded its base in India, currently having 16 branch offices. The company has also started its door-to-door vertical “Inext Express”, which is a tech-enabled end to end express service network. It is spending a lot of financial resources on technology and trainings. By March 2022, the company is taking “Inext Digital, through which it’ll be a completely tech-driven enterprise. All its systems will be on autopilot and it’ll provide more value to customers by providing real-time information everywhere. Speaking of the decade-long plan, Inext envisions being a 1000+ crore company by 2025, with 25 offices in different continents. By 2030, it plans on being a billion-dollar company.

Kindling The Trust of Customers

Like any quality brand, Inext gives paramount importance to fostering the trust of its customers. It ardently stands by its motto: “PASSION DELIVERED”. Whatever business the company handles, it makes sure that it always delivers its commitment and many a time, Inext teams go out of the way to deliver service to customers. The trust garnered thereof, is thus a by-product of timely delivery of services and the approachability of Inext teams.

An Inspiring Entrepreneurship Journey

Amardeep describes his entrepreneurial journey thus far as “extremely rewarding”. He recollects how he built everything from scratch, and in the process, formed an army of people who’ There always ready to deliver passion to customers. Today, Inext is not just a logistics company but a complete group diversified into express, ecommerce, trading, export & import. Amardeep attributes the success of his company to some key principles, which he advises our readers: “Make your goals in writing, manifest them and then do everything possible to achieve them. Vision without action is merely a dream. Action without vision just passes the time. Vision with action can change the world.”

The following stands behind the company’s uniqueness:

1. Technology Enabled Cost Effective solutions 2. Single Window solutions 3. Pan India and Global Presence 4. Flexible on Demand Services 5. 24 x 7 x 365 service. Perhaps the most notable aspect of Inext’s customer service, one which conclusively proves its dedication, is the fact that almost 100% of its customers are regular. It gets most of its business through referrals from existing customers. Recently, the company launched a feedback survey and 98.57% of the customers said that they were satisfied with its services, and the value it was adding to their business.

http://inextlogistics.com/ 47

Success Story of Sandeep Maheshwari The Most Renowned Indian Motivational Speaker launches SMtv

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“If you have more than you need, simply share it those who need it the most.”

Sandeep Maheshwari Motivational Speaker

famous TV channel with the name Sandeep Maheshwari TV known to the word as SMtv is a platform with a cent per cent free from several kinds of subscriptions and advertisements. It is easily accessed by people all around the globe without the need to pay anything. New videos are regularly uploaded to watch for free at any time. The channel comes with a URL link – www.SandeepMaheswari.tv. With over 20 million YouTube subscribers and 16 million Facebook subscribers, SMtv is not just a channel but Sandeep’s life journey that depicts his struggle, failures, success, happiness and containment. Sandeep was a middle-class guy with a lot of dreams and desires but with a blurred vision of goals in his life. Through ups and downs, he gradually came to realize the true colours of life. Understanding so, he struggled consistently by sacrificing his containment zones, thereby, enabling people to understand the small secret behind his today’s huge success. The urge of helping people and showing goodwill to society inspired Sandeep to launch SMtv and letting the world experience his knowledge through his videos. The channel sponsors the latest life-changing motivational videos. Sandeep took a great initiative of changing people’s lives through “Free Life-changing Seminars & Sessions”. From his journey to working in a multi-level marketing company to manufacturing and marketing household products, this guy embarked on a journey of studying an interesting subject of life. Dropping out of KIRORIMAL College, Delhi in the third year of B.Com, he started to witness the harassment and exploitation that any young model faces in the modelling world including him.

This was his life’s turning point when he decided to help countless struggling models. He started a two-week course in photography and with a burning desire at heart to transform the modelling world, He set up a company with the name of Mash – Audio, Visuals, Pvt. Ltd. In 2002, with the concept of ‘Sharing’ in his heart, Sandeep jotted down his entire experience in a reverse book of marketing.

transformation. Profits don’t drive his organization, faith and hard work does. Capable of building an entirely new industry, he has stated his benchmark quote that states- “If you have more than you need, simply share it those who need it the most.”

Some of the milestones that he achieved are given below:

In 2013 by Entrepreneur India Summit, he became Creative Entrepreneur of the Year. » He secured the Star Youth Achiever Award instituted by the Global Youth Marketing Forum. » He was titled “One of India’s Most Promising Entrepreneurs” by Business World magazine and so on. One of his life-changing seminars held in New Delhi with a massive audience of over 6000 people, was completely free of cost and he earned nothing from the audience but rather invested in filmography, rent, water and management. It is true but hard to believe how he has constantly wanted to motivate people through his free seminars and TV platform.

He took over the task of taking over 10 thousand pictures of around 122 models in just 10 hours. He did not let his focus dwindle by the glamour of modelling but aroused his inner desire to revamp the modelling, launching ImagesBazaar and becoming its CEO. ImagesBazaar contains the world’s largest collection of Indian images with 7000 clients across 45 countries. Sandeep successfully launched different models single-handedly. The site has received rank 1 in terms of Indian image and has started to work on 3D too. This life-changing event and desire of making a huge success in the modelling industry made him a successful entrepreneur of India at 29 and became a role model for millions of people throughout the world. People love him not for his struggle but his great mission and direction of motivation towards a huge

The new SMtv app is now available at the Playstore. It not only instils people to understand life better but lets them focus on key points to get easy but prolonged success.

“Always remember, you are bigger than your problems.” - Sandeep Maheshwari 49

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