vCommission A Company That’s Redefining Work Culture Norms Through Novel Practices
XIPHIAS Pursuing Excellence In The Billion-Dollar Immigration Sector 6 Qualities Of A Ceo That Make Them Awesome At Their Job
INNOVATING FOR PERFORMANCE
Design & Engineering
Fluid Controls® has over 45 years of experience delivering high quality, high-performance ‘Make-in-India’ products
High Performance Connectors
which delight customers. We offer comprehensive solutions – from supply of high-performance connectors, valves and
Onsite Installation Swaging Services Pre-Piped Assemblies
+91-22-68238000
piping accessories to engineering and installation services. At our DSIR approved R&D center, we offer customers design and FEA services, performance testing at our stateof-the-art laboratory and customized prefabricated tube and hose assemblies.
sales@fluidcontrols.com
fluidcontrols.com
Editor’s Note 2022’s
Power-Players: EsteemedCompanies That’re Ushering Palpable Business Reforms
Yash Ananad Editor
A
s we commence an auspicious start to the New Year, we’re reminded of the umpteen business successes that’ve inspired a remarkable shift in the Indian market. These power-players have been massively conducive in not only conceiving novel concepts but also raised the collective economic standards of their industry. This edition of our magazine will feature few such illustrious companies, namely KALOREX Group, vCommission, Tudip Technologies, Aero Plast Ltd, Nils Technologies Pvt. Ltd, and Speaking Mirror. These pre-eminent brands have outshined all competition through their relentless commitment towards quality & holistic service. Starting off with the first on the list, KALOREX Group has been largely instrumental in sparking thought reforms in the educational sphere. The brand’s high-quality emphasis has been conspicuously evident in all its endeavours in the preceding year. vCommission and Tudip Technologies have been noteworthy particularly on the employee wellness front of their organization. These have displayed exceptional standards with regards to novel work reforms & policies. Aero Plast Ltd, and Nils Technologies were furthermore very adept at spurring change in the packaging & IT spaces respectively. Through their ardour and zeal, they kindled a new spirit for entrepreneurial innovation across their market. Last but not the least, the Speaking Mirror led the way in igniting a creative streak in the digital media space. The company furthermore established a new level of connection through their casual & deeply entrusted client relations 2022 is unequivocally the year to make an impact, especially for businesses seeking an all-round transformation. Taking inspiration from the aforesaid companies, I believe our entrepreneur readers will go a long way in attaining their dream business within this year itself.
Wishing all a Massively Powerful Start to
4
Credit Page Editor In Chief Ankur Mishra Editorial Coordinator Yash Anand , Shweta Singh , Kaustav Sarkar, Trishani Sarkar, Jasmeet Bhatia, Siddhant Pengoriya, Khushi Rawat,
Art Director Aryan Jha
Graphic Designer Bhavana N Sivadas, Deepanshu Bisariya, Sumit Joshi
Head Of Distribution & Production Shivani Lath, Kaashvi Jain, Tarush Rajawat
Web Development & Maintenance Apoorva Jain, Anup Bhandari
Advertising & Promotion Rohan Batra, Pakhi Vats, Gaurav Singh, Suhani Joshi, Sakshi Jain
Sr. Business Development Manager Manish Mishra, Arindam Sarma , Yashwinee Singh
Business Development Manager Priyanka, Mehul Garg
Data Analysis Aditya Tomar, Athul Vijay K, Shaurya Agarwal, Vishal Bhat, Rohit Rana, Ankita Singh
Email: yashwinee@primeinsights.in Prime Insights is Published by Prime Insights Media. Reproduction or Use of this publication in any manner without any permission of the publisher is prohibited. The team of Prime Insights Media has made every effort to ensure the assurance of the content. The publisher assumes no responsibility of any part of the content of any advertisement in this publication, including any errors and omissions there in. all rights are reserved by prime insights media.
5
CONTENTS Cover Story
Page No.
10
Dr. Manjula Pooja Shroff | MD & CEO KALOREX Group |
An Educational Brand Par Excellence & Torchbearer Of A Brighter Future
6
18 Aero Plast Ltd A Pre-eminent Brand That’s Spurring Transformation in The Indian Market
20 How breakfast is important for our good health and what should we eat
26 vCommission A Company That’s Redefining Work Culture Norms Through Novel Practices
28 8 things you need to remember when searching for an employee
32 6 Qualities Of A Ceo That Make Them Awesome At Their Job
34 Speaking Mirror Joydeep Sen: A Creative Entrepreneur Who’s Spurring Transformation in the Digital Marketing Space
40 PayPal
the widest spread payment method in the world?
46 Atlas Systems: Venugopala Chalamala: Visionary CEO Empowering Businesses Through Cutting-Edge IT Services & Solutions
7
22 Nils Technologies Pvt Ltd An Emerging Face in the Era of Innovative IT Solutions
30 Tudip Technologies An Eminent Company with a Vision for Holistic Employee Wellbeing
38 XIPHIAS Pursuing Excellence In The BillionDollar Immigration Sector
48 What you can learn from The SpaceX and Tesla CEO Elon Musk– One of the richest people in the world
An Educational Brand Par Excellence & Torchbearer Of A Brighter Future
Dr. Manjula Pooja Shroff | MD & CEO KALOREX Group |
10
11
“
“flourishing and engaged alumni are a visible indicator of the success of our practiceled vision. we have imbibed students with intelligence, skills and experience which has given substance to their career dreams”,
-Dr Shroff.
Dr. Manjula Pooja Shroff MD & CEO KALOREX Group
I
ndia’s fast-evolving education market is expected to almost double to $180 billion by 2025. It is buoyed by the rapid expansion of the digital learning sector and the world’s largest population in the age group of 6-17 years. However, the sector continues to be plagued by poor infrastructure and a shortage of trained teachers. Currently, there are 1.5 million schools with 260 million students in the K-12 segment. Of the 1.5 million schools, 1.1 million are run by the government. The additional capacity requirement in the K-12 segment is 40 million, and teachers’ requirement is 2 million. The demands for education exists both at the student and employment level, with 619 million populations (students) falling in the 0-24-year age group. It is evident that market growth will bring enormous economic opportunities. However, the ability to seize these opportunities depends on how successfully the challenges plaguing the Indian education system can be addressed. Dr. Manjula Pooja Shroff is one edupreneur who is bridging the lacuna by pushing the boundaries of the Indian education market. Her brand Kalorex has earned a reputation in the academic sphere for delivering exceptional education by following the best teaching-learning methodologies that ensure the holistic development of children. Besides the preferred choice for high-quality education across all segments of society, Kalorex is a trusted name amongst parent communities for both National & International Boards of Education. Come, let us take a look at Dr Shroff’s entrepreneurial vision, journey, brand & the opportunities it offers to students. Meet Kalorex Based in Ahmedabad, Kalorex is a professionally managed autonomous institution that caters to the entire spectrum of K-12 learners since its inception. The Group believes in encouraging children to succeed on all fronts. With forty schools and growing, Kalorex follows a cradle to career approach addressing the needs of all segments of the educational domain. The objective of nurturing glocal learners who can build a better future is embedded into the DNA and ethos of each and every one of the 650+ employees dedicated to the brand’s cause. Dynamism, humanistic approach, continuous learning, ownership and speed with accuracy are the beliefs practised by every Kalorexian day in day out. 12
Exceptional Education, Exceptional Outcomes A well-established name in the Indian education industry, Kalorex is managed by educational stalwarts that emphasize culture and values in the brand’s pedagogy. Speaking of, technology and research-based teaching practiced across all Kalorex institutions have resulted in the development of the best brains time and again. Kalorex’s alumni are placed at leading corporates, business houses industries, R&D centres, and space and defence institutions across the globe. Some have appeared in reality shows with Amitabh Bachchan; others are pursuing careers in Hollywood animated movies. And some have secured Gold medals at Asian Games. All in all, Kalorexians are known for bringing laurels to their country thanks to the quality education and diverse exposure at Kalorex institutes. The Brand’s Inception Story There is a vast gap in the demand and supply situation in education in India. With increasing levels of awareness and a desire to provide the best of educational experiences and all-round exposure to their children, the need for establishing quality benchmark K-12 schools & preschools catering to a holistic and integrated educational approach has increased manifolds. To meet this need, Kalorex came into being in 1995. Dr. Shroff ’s passionate devotion to education lead to the inception of the first DPS in Gujarat. Her attitude of being ahead of her time and incorporating innovative practices in the teaching process has been instrumental in keeping the school a front runner in the education sector. But that’s not all! Under her leadership, Kalorex now runs and operates K-12 schools and offers franchises for the preschool segment, apart from the company owned (CoCo model) preschools. The brand became a pioneer in education through the relentless aspirations & endeavours of its acclaimed institutions like Delhi Public School, Calorx Public Schools, Calorx Olive International School, Kalorex Pre-Schools, Kinder Lounge, Kalorex Tintinnabulate, Prerna, Visamo Kids Foundation & Vedic. Journey As an Edupreneur Dr. Shroff ’s journey began with opening a franchise model of Delhi Public School in Ahmedabad in 1996. It’s been more than 26 years since and today Kalorex boasts of 40+ Institutions running under the Kalorex banner, having 36,000 plus students outreach from more than 24 nationalities. The lady has always been passionate about education and the power it gives. She always felt that every child has a right to good education. No
wonder it is then that Kalorex Group’s vision statement is to be the first choice for all possible target groups in providing quality education. The CEO aims to empower students from all sections of society with this tool. What keeps her motivated is seeing her students doing well in life and the fact that she has been able to make a small difference through her journey as an edupreneur. Supporting Teachers to Achieve the Brand’s Vision Manjula Shroff believes teachers need to inculcate leadership qualities in students by focusing on students’ communication skills, strategic thinking and decision-making ability, and negotiation skills clubbed with financial literacies. Says the lady, “A good teacher encourages independent thoughts and independent learning. Contemporariness of teachers is very important and continuous efforts have to be made to ensure that they become role models and a positive influence to set and achieve goals. To fulfil these aspects we have teacher training programmes to ensure that they set good examples and also become role models for students.” Being a teacher herself, Dr. Shroff expects her academic team to commit themselves fully to the profession they have chosen and to always live in the gap i.e. be in the continuous learning mode. Percolation of the organization’s vision happens through certain quality standards set for each stakeholder. 13
e-mail etiquette, social media security, plagiarism, netiquettes, etc. are all addressed through planned programmes conducted in each Kalorex school. Be it within classrooms or outside them or even in the school buses, technology has always been a major enabler for learning since the inception of the Kalorex brand. From the early days of pagers and trolley-rolled projectors to today, where most students use laptops, tablets and online resources for their research work, Kalorex has always believed in upgrading to the latest in technology. School portals are designed to track the progress of the curriculum, interactive whiteboards keep the students and teachers engaged interested in the teaching-learning activity. Online exchange programmes with international schools also take place to give young Kalorexians a global learning experience. Platforms like Skype and Hangouts help facilitate meetings with members at various locations and the Kalorex App helps to connect the parents to the school activities and keeps them updated. While the Yali Online Store enables placing orders for books, uniforms or Kalorex merchandise. Even the administrative machinery is well attuned with the latest technology to keep records and data. GPS tracking systems in the school buses ensure the safety of students and help in updating parents for any delays or re-routing. Simultaneously, the Kalorex Curriculum Framework, specifically designed for preschools and k-12 schools, encompasses 5 base learnings – activity-based, project-based, lab-based, task-based and building based. With this, the focus is also on language, media and digital literacies. On The Lookout for Channel Partners
All teachers are trained in using active learning strategies through regular workshops. Class observations and academic audits ensure that teachers engage students in class and prepare challenging tasks for building enquiry. Such monitoring and audit processes help teachers achieve high standards. Emphasis On Technology and Digital Literacy As a group, Kalorex has not only focused on technology but has also ensured that the students and teachers understand and develop Digital Literacy, as is the need of the hour. The Kalorex Taxonomy emphasizes this aspect and inculcates these values through teacher-student workshops, case studies, organizing rallies and awareness drives. Cyberbullying, 14
In a country where cumulative literacy is around 74%, the priority inclines towards the chief concern of the entire society - introducing any visible improvement in a short span of time. And this opens a window of opportunity for those who wish to conquer the market with technical innovations and entrepreneurial visions. Dr Manjula Shroff believes edupreneurs entering into the Indian education segment have a better chance of success today thanks to the Indian middle class’s willingness to pay for a good education; parents wish to inculcate better awareness in their children and want to provide them with the best schooling experience. Accordingly, the CEO is on the lookout for franchise and co-contributor to the world of education reliable partners to whom her brand offers some of the best education business opportunities in India and select countries abroad.
“The prospective Kalorex partner in education should have a clearly defined vision of providing the best quality education through a time tested model of brand mentorship. The Investing Partner should be open to a wide spectrum of ideas, innovations and acceptability to follow the best practices in education brought in by the brand”, says Dr Shroff. To franchise partners, Kalorex offers end-to-end support; including: » Training & Development » Systems, Process and Procedures » Operational Knowhow » Educational Pedagogies and Curriculum » Content & Creative
India is transforming into a Knowledge Economy, the general level of awareness has increased thereby creating a demand for high-quality education like that of any other product or service with the economy opening, paying capacities have increased, towns are seeing transformation and cities are overflowing. A good school dedicated to the cause of creating empowered citizens will see no barrier in their expansion plans. The Brand’s Future Plans Kalorex believes in replicating its success formula itself and its partners as a win-win relationship is important in education. Thereby Kalorex sees its partners as partners in progress. In the next 5 years, Kalorex envisions having its presence with over 100 institutions with multiple investment models favouring good returns on investment and brand value to its associate partners comparable to the best in the industry. With hybrid models of teaching and learning in the post-Covid era, the industry has a lot of scope to reinvent itself and rework its model. With huge scope of online courses to offer to students across the world, Kalorex took the first steps to start its Digital Learning Platform – eKal which offers self-paced and live courses for students of all age groups and segments. Dr. Shroff ’s plans for the future include expanding to 100 cities across India, through a strong network of business associates. The 40+ Institutions of Kalorex is a mix of self-owned and investmentled partnerships by investors who wish to make a mark in education under leading brands like Delhi Public Schools, Calorx Public Schools, Calorx Olive International School, Kalorex preschools in India and digital learning platforms. 15
FEDERAL SOFT SYSTEMS
An IT Firm Expertize in Delivering Secured Application Development, Support, Staffing, Recruitment, BPO and Payroll Cloud Solutions for various businesses Why Federal Soft Systems ?
VALUED PEOPLE
VALUE
PEOPLE.
Global Presence A global presence with operations in 2 countries and clients from 77 countires
Innovation & Collabration Work towards collaborative approach to drive innovation
700+ Employees Got people with loyalty, hard work ethic, humor, flexibility, ambition
$48M Turnover
Increasing Value Through People. FSS offering lends you unique advantages and value propositions whether you need to extend your IT capabilities or acquire Specialized IT skills to develop, manage, enhance and support your mission critical applications
About Us
Our turnover clearly indicates the market strength
“Nothing we do is more important than hiring and developing people.” We do awesome stuffs
just like good.
Established in 2015 in Bentonville, AR,USA Tier 1 Supplier to 10+ Fortune 500 companies and large & small privately held companies. We would like to be named as one of the Information Technology Consulting firm Capabilites : - Staff Augumentation - Statement of work - Product development & Payroll
Any Issues or clarifications – Kishore Kumar Yedam Chief Executive Officer +919940070983 / ky@federalsoftsystems.com
www.federalsoftsystems.com www.fssglobal.in Chennai, Hyderabad - India Bentonville, USA 040 43464266 88807 88899
Radar Ai LPR AF Motorized Pro Bullet Plus Network Camera
3D Radar Motorized Lens Key Features > Smart IR II (Combining the High Beam and Low Beam to adjust IR intensity to fit different lighting conditions.) > 0.001 Lux Starlight (Deliver high detailed colour Images even in low light environment reaching 0.001Lux.) > 1/2” Image Sensor (Top-notch STARVIS sensor to achieve excellent video quality even in low-light environments reading 0.001Lux.) > HLC ( High Light Compensation. Improving image visibility under strong light sources.) > Defog (Defog technology. Restoring clear images in hazy and foggy weather.) > Integrated Cable Management (Combining the power interface, PoE port, and other interfaces in the base neatly.) > 256G (Supporting ultra-large external microSD/SDHC/SDXC card storage up to 256G.) > Smart Stream (Bandwidth, storage and bit rate are saved with Smart Stream on eg. H.265+ saves 70%-80% bandwidth that of H.264)
Advanced ED Radar Technology The IndiNatus 3D radar can locate the vehicle position and direction with high accuracy. Verified by AI-powered LPR algorithm, the IndiNatus 3D radar technology can precisely identify detection distance, speed capture and flow control greatly optimising traffic monitoring and ensuring the safety of public transport.
Al-Powered LPR Algorithm Based on AI algorithm, the LPR function provides value-added data via a pre-trained deep learning model, which can not only recognise vehicle plates in real time with high accuracy, but also identify more vehicle features, like vehicle type, colour, etc. generating powerful security and traffic insights.
DL
3 in 1 Super WDR Pro- 140 dB IndiNatus upgraded 3 in 1 Super WDR Pro outputs three frames each line, which is able to bring more details especially moving subjects. What’s more it great improves image quality for reducing smear and noisy postings. The ratio that the brightest light signal values divided by the darkest light signal values is up to 140dB.
3 in 1 Super WDR Pro
Connect with us :
100 fps With the industry leading frame rate reaching 100fps, the cameras can easily catch images with no latency despite of the high-speed movement which is the best choice for the demanding requirements especially for intelligent cameras.
30 FPS@1080P
011-4175 0009
100fps@1080P
www.indinatus.com sales@indinatus.com
A Pre-eminent Brand That’s Spurring Transformation in The Indian Market
Mr. Ajay Goyal | CEO Aero Plast Ltd.
I
n the past few years, there has been an unprecedented rise in companies that’ve ushered avant-garde concepts in their respective industries. They’ve displayed a remarkable zeal to raise the collective quality & innovation standards through their arduously consistent efforts. Throughout the business world, their determination has been appraised through not only words but also umpteen accolades & recognitions at both national and international levels. We’ll be talking about one such esteemed company in this article, Aero Plast Ltd, a vision of veteran entrepreneur Mr. Ajay Goyal. The company has paved the way for a whole new
benchmark of service excellence through its novel paper bags & packaging products. Established in 1995, Aero Plast has come a long way in establishing a solid national reputation thanks to the efforts of Mr. Ajay. There are certain key elements of his brand and his success story that have been largely instrumental in this regard.
Ajay’s Initial Struggle Phase
The fiery entrepreneurial spirit of Ajay originally stemmed from his humble beginnings. As a student, he wasn’t particularly good in studies with below-average scores. During his 10th standard, 18
he decided to not do a job when his service-class father wasn’t allowed to take leave for a major operation of his younger brother. Ajay had to independently take him for operation in Rohtak City, which was 97 km away from his residence, at the young age of 15. Whilst in the hospital, he vowed to never do service in his entire life. Ajay has furthermore had first-hand business experience which’ve helped shape his entrepreneurial foundation. In 1976, he started his first venture by taking contract of College Hostel Mess, with zero capital. Later on, in 1978, he started a small trading company and sold products on a bicycle. His first years’ sale with this stint was about Rs 3000/The spree of consecutive business experiences ultimately led to the seed for Aero Plast Ltd, almost two decades later in 1995.
Ajay’s Humanitarian Efforts
In addition to the great monetary growth, Ajay has also progressed significantly on the humanitarian front over the years. He is of the firm believe that all efforts to better mankind must start at home. He has made it his personal credo to always support his family, relatives, and the workforce at Aero Plast. The standard “Roti, Makan, and Kapra” necessities are a noteworthy goal that Ajay strives to fulfil for his workforce. He envisions accomplishing this by establishing a resident factory premises for the employees. Ajay is quite cognizant of the fact that migrant labourers live in extremely poor conditions. Through Aero Plast, he will provide 1000 such labourers a respectable and good lifestyle with proper hygiene, accommodation, and other facilities. At present, a total of 250 persons are employed by the company. Apart from the humanitarian focus, Aero Plast is also widely acknowledged for the professional & educational competence of its core members.
Aero Plast’s Multifaceted Expansion
Since its initial days, Ajay has relentlessly strived towards expanding his company’s product portfolio to include a multitude of facets. His products now encompass:
The Driving Force Behind Aero Plast
» Laminated Flexible Films For Food And Pharma Sector. » Laminated Flexible Pouches For Food And Pharma Sector. » Pe Film For Milk, Lamination Film For Paneer, Khoya, Peda, Smp & Shrink Film. » Paper Shopping And Sos Bags. » Ld/Hm/Pp/Printed Poly Bags, Tubes, Sheets & Stretch. » Paper & Poly Bags For E- Commerce, Courier Industries & Universities.
Ajay’s entrepreneurial lineage has been successfully maintained by his two sons, Abhay and Abhas Goyal. They’re the next generation promoters of the company who’ve helped it conquer many economic and developmental milestones. Even on the academic front, they posses a unique combination of educational experiences. Abhay Goyal, the elder son of Ajay, holds a Master’s degree from University of Sheffield, UK. The younger son, Abhas Goyal, dis his M. Sc in Innovation Management & Entrepreneurship from Manchester Business School, UK. It is this rich educational background, as well as the learnings from their father, which’ve been largely conducive in developing their business acumen & entrepreneurial personality. Going forward, the father-son trio is seeking to expand Aero Plast across a multitude of domains & geographical markets. They have a strong vision for a holistic brand that not only garners profits, but also preserves the environment as well as mankind. Taking inspiration from Aero Plast, we all can strive, at least to the best of our capacity, to conduct ethical & environmentconscious business.
Owing to such a diverse portfolio, Aero Plast has been able to inspire novel product designs and carve a unique space for itself in the industry. A great part of this can be attributed to the company’s constant innovation mindset.
Keeping Pace with Market Developments
Being in the entrepreneurial game for decades, Ajay very well understands the significance of consistent advancement. For this very reason, he has an “either update or be outdated” philosophy of business and life in general. The team at Aero Plast are unequivocally dedicated to refining and fine-tuning the product features & designs per market requirements. They have multifarious fluidic and evolutionary processes to go about this, which are deployed strategically in accordance with the transitory demands of their industry. Ajay furthermore elaborates that he’s used to shifting his factory every 6 years and his residence in 10 years. In the current financial year, his company is working to shift factory location at Area X 15. Ajay’s relentless commitment to growth has helped him go from Rs 3000 to 9000 Lac in his business revenue. He’s immensely confident that he’ll be able to maintain this growth trajectory in the future as well.
https://www.aeroplastltd.com/ ag@aeroplastltd.com 19
How breakfast is important for our good health and what should we eat
B
reakfast is called the most essential meal of the day. As its name suggests, it is the meal that breaks the overnight fast and replenishes our body with proper nutrition and elements. It rejuvenates our body with optimum glucose levels and boosts our health’s alertness to the surroundings and other chemical changes occurring within the body. Studies and surveys have shown how breakfast provide numerous health benefits by improving energy levels and enabling us to concentrate on the activities of our daily lifestyle. A nutritious and healthy breakfast can strengthen muscles, boosts immunity and help in better health management. It can also curb down risks of diabetes type 2 and heart diseases in the long term. Several reasons account as to why breakfast is so important in the daily diet and must be eaten as a wholesome meal.
Let us find some:
The body’s energy source is glucose which is broken down and absorbed from the carbohydrates in the breakfast. Some of this energy is also stored as fat and later comes to use when we undergo some forms of strenuous activities. » Breakfast supplies essential vitamins, minerals and ions into our bodies that acts as a disease defender and protects our body from any unwanted foreign germs. Food rich in calcium boosts teeth, nails and bones. Some essential vitamins are a lifesaver against deadly diseases. The recommended daily dose of such nutrients usually finds enough goodness inside our bodies to maintain vitality. » Strengthening brainpower is another good effect of a healthy and timely breakfast. Children and adolescents, even adults need to do a lot of mental activity at schools, colleges or their companies. The brain doesn’t receive sufficient energy if proper nutrients are not present in the breakfast. The mental performance and ability to memorize or concentrate becomes harder if breakfast is skipped. » A healthy breakfast may reduce the risks of illness and help to make better choices. People get obese, age faster and have low levels of immunity if they skip breakfast or eat unhealthy foods in the morning. Healthy habits make way to healthy breakfast while inadequate nutrition causes increased lethargy and decreased mental and physical performance. » Manipulation of proper hormonal action is another essential function of a healthy breakfast. Hormones function when they are timely triggered by the brain and brain in turn showing proper nervous functioning when essential nutrients reach our bloodstream. So, in a way all are interrelated. 20
Ideas for healthy breakfast foods:
Some easy to make and healthy breakfasts include: » Porridge made from rolled oats with some vegetables and fruits can be taken as a wholesome and nutritive breakfast. » Wholegrain cereal such as untoasted muesli, whole-wheat biscuits along with milk, natural yoghurt and fresh fruits is another idea of a healthy diet. » Raw nuts coupled with pure dates and soaked grams can be made into a shake and taken down. It satisfies hunger and reduces the feel to have unwanted items now and then. » Smoothies can be made from fresh fruits and boiled vegetables can be taken down with a slight sprinkle of salt and pepper. » Natural yoghurt tossed with fresh fruits and nuts is a must added supplementary breakfast. » Wholemeal, wholegrain or sourdough toast along with baked beans, healthy muffins, boiled eggs, mushrooms account on the list of healthy eating » Veg mayo sandwiches made from spinach, cheese, boiled vegetables, cucumber and tomato slices are very tasty as well as nutritious. It can be made tastier with two teaspoons of peanut butter. » Fishes like salmon, fruits like avocado, homemade almond butter, English crumpets are various other options for a proper breakfast. » Greek yoghurt is a natural probiotic, coffee with caffeine, oatmeal are some of the items with huge protein, carbohydrates, and fibre-content that helps to steer up the concentration power, enhance physical activity and responsiveness to the outer world. » Thus, skipping breakfast can have severe adverse effects on our health. Common nutrition surveys these days highlight the risk factors and chance of being prone to health ailments when people lack proper breakfast with an absence of essential
21
Nils Technologies Pvt Ltd: An Emerging Face in the Era of Innovative IT Solutions
“
A Smart Solutions Company Enabling System Transformation
Mr. Santosh Kumar S Managing Director
Company overview and its offerings
Nils Technologies Pvt Ltd is a company that operates in IT solutions and works to achieve a clear vision and strong commitment towards developing software in all major aspects. Its end-to-end technology competencies are highly capable of developing software across several platforms like Windows Applications, Embedded Applications and Web Applications to build CRM, Real Time, CIS, Wireless, Kiosk, ERP, IoT and Management Solutions. Being honoured with numerous prestigious awards in the New Delhi national seminars and other places, Nils Technologies is an award-winning innovative IT and ITeS organization that is now being recognized nationally by renowned news and paper media channels.
The inception of Nils Technologies Founded in July 2013 by a skilled team of software professionals and consultants, Nils Technologies emerged from the City of Destiny, Vishakapatnam. It reaches out to its customers directly or indirectly by aiming to transform things to better prospects 22
by executing and enabling reliable and significant tools, technologies and solutions into government bodies, leadership groups, the corporate world and other visionary associations. The company firmly believes in word of mouth and provides its clients with the best possible system designed to enable transformation with smart and promising IT solutions. The Managing Director, Mr Santosh Kumar S who also leads the company as the Chief Executive Officer and Chief Software Architect has dynamically led the company into the heights of success since 2013. Owing to his professional degrees of MCOM and MCA along with Higher Diploma in Software Application with a certificate in Electronics, he has stood as a strong and supportive pillar, training every sector of the company and turning them into a highly appreciated unit. He is the developer of the award-winning software application called “Revenue Protection System” which won “Nasscom Business Innovation Award”. The Executive Director Ms Prem Lata S with her highly talented skills in resource management, office administration and record-keeping, has led the company as its Vice President since 2013. She has strengthened the Human Resource and Admin Departments.
About the CEO and his vision leading to success
As every house starts with a single brick, the journey of Nils Technologies began with a single thought of conceptualizing the tech world into a new dimension. The idea came to Mr Santosh during his first year of BCOM and by the end of the 2nd year, its name was already decided. Post his graduation along with doing MCOM, Mr Santosh started to work for the development of the company. Keeping a parallel balance between two lives was not only tough but also challenging yet he knew the equal values of both contributing to success and happiness. The most challenging part was to shape up himself into a successful Project Leader, Software Architect and Indian Entrepreneur. Life offered him numerous challenges from his family after MCA yet he succeeded in every venture and development of all software projects.
Ms. Prem Lata S | Executive Director into the old architecture resulting in providing the most scalable solution. On grounds of handling large transactional data, the team ensures priority on skill up-gradation, positioning of the right skill and better human resource policy.
Creating values faster
Human resource development is an integral part of this organization upon which the future of the company is based. It aspires to provide equal opportunity policy improvising the work culture and environment, timely get-togethers, employee feedback evaluations and involvement of strategic planning and policies for its authentic recognization. Nils Technologies Pvt Ltd has set its objectives and vision to work for the future and not for the present. The company is likely to accept any great ideas and skills that can be converted into a reality. It believes in the words ‘Go Together & Grow Together’. Building a business is actually building a nation where participation and collaboration with the exchange of ideas and execution of strategies amongst entrepreneurs are important. With more market exploration, more employment and more client base, the company aspires to grow further and provide its IT partners with significant tools and technologies to provide hassle-free solutions. As an important milestone, designing of highly scalable software architecture with real-time solutions has developed a future platform to convert its benefits into products. The company also contributes towards the society by creating capabilities, employment and self-development opportunities by having a direct impact indirectly.
Rendering top-notch IT services
The company aims to provide its clients with the best IT solutions for any tech-related issue and apart from it, they -serve government bodies, leadership groups and other aspects of the corporate world. The team constantly works to design highly scalable and out of box software architecture that provides real-time solutions for both the business verticals of Projects & Products. The company maintains uniqueness in its products and offerings. The team is always available with useful tools and technologies and fits in consumer expectations.
Research and Development Team
The R&D team of Nils Technologies is primarily involved to keep up the business intact. It constantly works to achieve great innovations, happy and satisfied client base with the best solution optimizations. It never fails to research upcoming projects and is constantly engaged to channelize new ideas 23
ZYDUS HOSPITALS & HEALTHCARE RESEARCH PVT. LTD. Nr. Sola Bridge, S.G. Highway, Thaltej, Ahmedabad-380 054, Gujarat, INDIA
A Company That’s Redefining Work Culture Norms Through Novel Practices
I
n the modern business world, the success of a company is largely determined by the atmosphere at its workplace. An overall growth-centric attitude is a strong indicator of high employee performance levels in a company. Such an attitude can only be created and sustained through the rigorous implementation of an integral work culture. As we near the onset of 2022, some illustrious companies have ushered a remarkable paradigm-shift in the prevailing work culture norms in their industry. Through their reformative work policies, they’ve not only enhanced employee wellbeing but also raised the collective quality standards of the market. One among such companies is vCommission, an esteemed Gurgaon-based affiliate marketing firm. Reverred as India’s Leading Global Affiliate Network, vCommission has paved the way for a whole new work culture paradigm through its heavily employeecentric practices. A vision of entrepreneurs Tarang & Parul Bhargava, vCommission was conceived back in 2008 when the affiliate industry in India was in its infancy. Fastforward to 2021, it has garnered 80 M visits in Monthly Global traffic, 2.5 M in Monthly Conversions, and $2B in Monthly GMV. The stellar success of the brand can be attributed to various key elements within its workspace:
The Relentless vCommission
Parul Tarang Bhargava | CEO & Co-Founder 26
Winning
Spirit
of
According to Parul Bhargava, the Co-Founder & CEO of vCommission, it’s the will to prove themselves and become a leader that determines whether a member at will be truly successful at the company. Also, traits like the right behaviour, willingness to learn, follow processes, the ability to synergize, and thinking outside-the-box are greatly appreciated.
A Synergistic Process Strategy
The culture at vCommission revolves around 9 strong values. Inculcating them in one’s work ethics is paramount to success at the company. These values are: • Integrity • A Win-Win Approach • Team Work • Closure • Knowledge • K.I.S.S (Keep It Simple Silly) • Innovation • Celebration In addition to such a strong work credo, the company also boasts of an environment that’s conducive to maximal efficacy. This is elucidated in more detail below.
vCommission’s process strategy is strikingly unique in that it blends a results and process-driven approach. As a pioneer in affiliate marketing, it deploys a strategic synergy of analytical skills and workable business thinking. The company incorporates its core values along with hands-on affiliate marketing knowledge to best determine the ideal growth trajectory. In addition to right execution of properly crafted processes, vCommission also focuses on harmonious coordination between its different departments. Without collaboration, nothing substantial can be truly achieved. The company is cognizant of this fact, hence leaders of different departments ensure that there’s streamlined communication happening within the teams and departments as well. As a testament to its efficacious strategies, vCommission has garnered numerous milestones which are especially noteworthy in the industry.
A Well-Rounded Work Environment
Parul describes the work environment at vCommission as very chilled out. She believes that a positive work environment, not bound by draconian restrictions, can have a massive impact on a person’s overall motivation, team morale, and satisfaction levels. This, in turn, boosts the productivity levels of all members. In addition to this, the members are always encouraged to come with better ideas and are given freedom on how they want to work. The company furthermore exercises an efficacious management style that blends discipline and empathy. It ensures that the members feel comfortable and appreciated at all times. At the same time, however, it makes certain that they don’t lack focus and are always committed to their work. Through its inclusive environment, the company strives to holistically achieve goals, take the right decisions, and execute plans with the right mindset and integrity.
Significant Milestones of The Company
In 2008, vCommission was conceptualized by Tarang & Parul Bhargava with the vision to achieve aspirational heights; its goal wasn’t merely to chase numbers but establish redefining milestones in its respective market space. Thus far, the company has been remarkably successful on this front. » In 2013, vCommission saw its merger with Adways, which is one of the pioneers in mobile marketing in all of Asia. » By 2015, the company was listed within the Top 50 Alexa rankings. » In 2016, the company invested in 10 different startups. » By 2018, it was awarded for “Best International E-commerce Campaign” at the Indian Affiliate Awards.
Emphasis on Professional & Social Development
Today, vCommission stands as India’s leading global affiliate network with 100 K+ affiliates across the globe. Its team too has grown considerably, to a size of over 100 members. The company was also recognized as the “Brand of The Year 2021” and among the “30 Most Trusted Brands to Watch in 2021”. Going forward, both Tarang & Parul have an ambitious vision for growth that they’ll systematically achieve in the coming years.
To constantly sharpen the professional acumen of team members, Parul believes in training people with the right knowledge and inculcating skills in them. This helps them not only develop at a professional level but also foster substantial personal growth. Training sessions are given from time to time so that member performance can be effectively monitored. If there is some kind of lack, it is worked upon immediately with utmost care & diligence. In addition to the relentless professional development, vCommission also emphasizes a great deal on social development by fostering community interactions. From time to time, the company hosts social events for the members. Be it festive celebrations like Diwali to townhall events, every event is an opportunity for the members to collaborate, bond, and create some really amazing memories. This eventually brings about a strong sense of belonging within the organization.
Vision For The Future
Fructifying their core ideals, Parul, as the CEO of the company, intends to continue working with the zeal to expand their venture by manifolds. For this, she’s mixing a bit of both imaginative and analytical thinking to come up with the best-possible solutions that’re path-breaking. She further says that as a leading organization, they’re never complacent with what they’ve achieved. Instead, it’s always about “What’s Next!”. This is what makes them tick and put their best foot forward in every situation. Talking about the road map of the company’s future, she says that the next decade’s target is to hit a $ 1 Billion revenue milestone. The company’s ultimate vision is to lead the digital space and become a trendsetter for the industry values, wisdom, and revolution, and in turn spurring the transformation of digitization. On a conclusive note, Parul shares an impactful quote by Steve Jobs for budding entrepreneurs: “Don’t let the noise of others’ opinions drown out your own voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.”
The Team’s Never-Back-Down-Attitude
Having a flexible growth mindset, the company’s team acknowledges that failures and a part & parcel of anyone’s journey. One cannot expect to be successful in every move they make. However, they realize that it’s highly important to learn from failures and bounce back with an improved game. A failure can be small or even quite grand. The point of power, they believe, lies in how tactfully we rise from each failure. Furthermore, they feel it’s important to own one’s mistakes and fix them, instead of perpetually dwelling on what went wrong. The team moreover emphasizes the same kind of growth mentality in developing its operational processes as well. It utilizes a kind of synergy in its approach
27
8 things you need to remember when searching for an employee
H
iring the right employee for your business makes it more robust, effective and meaningful to the world. Only the right employee can channel the motives of the organization into the right way. Employee recruitment is about managing stress as one has to constantly judge their selection and abide by the rules of the company. Let us look into some of the things to be kept in mind while hiring an employee: Checking compatibility The employee must fit into the company’s culture and shape himself or herself with the norms of the organization. His social skills must get along with others. A background check on how he had managed the previous companies or played his role must be taken into consideration. Also, the candidate must possess a willingness to work. An employee who cannot co=relate his ideas and working process with others cannot function smoothly.
Hire hardworking or struggling interns
Interns must be hard-working, competent and understand the value of time and money in an organization. Not only his strengths but also his weaknesses, skills, knowledge and attitudes are key factors to be analyzed and assess before hiring. One who is already struggling and has high aspirations can surely benefit the company with his potentials. However, it is to be noted that they find peace while working with your company’s people.
Must have excellent learning and analytical skills
Use different methodologies to assess the learning and analytical skills of the candidates. The testing might be tricky but then also candidates cannot be assessed without proper evaluation of their resume just because of their overconfidence. With the right educational skills and proper confidence at the correct place, an employee can be hired with assurance. The candidate must bear profound knowledge of their job role and know how to deliver content on time.
28
Should have career commitment
Look out for employee’s requests
A person committed to his or her career is the one that needs to be hired because someone who switches very often and shifts his journey isn’t suitable to work with. Also, he/she must be loyal to the company otherwise hiring such a person can prove both a waste of time and energy. Have a look at the candidate’s previous job duration and find out if there were any discrepancies. This will make the hiring process more accurate.
A better employee can be hired for a post only if the company’s managerial people can be lenient and easy in handling him. The employee’s little requests or his part of life must be heard out so that if those can be allowed or helped, then the employee will love to work dedicatedly and function efficiently as per the company’s norms. Also, the pay scale must accord with the work for which he is being hired as per his/her previous experiences.
Improve the hiring process
Making a checklist for employee hiring will systematize the hiring process, making it faster and efficient. It may be your first employee or numerous employees that you have hired before. But this checklist for hiring a candidate helps you track your recruiting efforts as well and can be easily made communicable with the progress rate of your hiring employees.
Hiring employees for the big or small organization also demands a better hiring process and is the foremost factor to be focused upon. Don’t ask irrelevant questions in the interview and make sure to explain all pros and cons of the job role to be clear from the very beginning about any dynamic changes. Involve many people in the evaluation process for more interaction. Also, don’t forget to make a list of what needs to be seen and checked on a priority basis and whether the selected candidate’s documents are properly submitted or not.
Maintain a checklist to hire a candidate
Being social with the candidates
It is a very key factor in employee handling and management. Hiring the right employee is not possible with much friendly and social interaction with them. Ask personal questions, don’t make them feel awkward. The HR team must analyze the candidate presence in social media. It is their social presence that accounts for both their inner and outer worlds. Any kind of social interaction can make you understand his whereabouts and background. 29
Tudip Technologies: An Eminent Company with a Vision for Holistic Employee Wellbeing The onset of the digital age has spurred a massive transformation in the way we view work culture norms. While earlier orthodox and restrictive, these norms have undergone numerous reforms so as to accommodate the dynamic demands of modern working. Work policies now require an unprecedented level of inclusiveness and malleability: one that is free from hierarchical control and draconian measures. For a few companies, this change has been especially welcomed through the adoption of various holistic practices. In this article, we’ll be talking about one such esteemed company, Tudip Technologies, a Pune-based extreme technology IT services provider. The company has been in the limelight in recent times for its indefatigable zeal for employee betterment. A vision of entrepreneurs Dipti Agrawal & Tushar Apshankar, Tudip has garnered umpteen monetary as well as industrial milestones since its establishment in 2010. Its success has been largely instrumental in redefining the performance standards of its industry. The Core Values of Tudip’s Work Culture Being a high-performing brand necessitates an unfalteringly staunch work credo; Tudip is no exception to this rule. It exercises a rigorous abidance to ethics, namely: Integrity: All team members are expected to display strong core values as well as an affinity for teamwork and team support. Innovation: A relentless passion for innovative processes is also essential. Serenity: A serene state of mind rendered for the client after their challenges are resolved. Dipti Agrawal, the CEO & Co-founder of Tudip, further elaborates how a dedicated focus is unequivocally important for a member to be successful at the company. All members
Dipti Agrawal | CEO & Co-founder Tudip Technologies 30
must work hard consistently and also be open to all kinds of challenges. The aforesaid values are to a great extent fostered by the company’s conducive work environment.
For more balanced and sustainable performance, Tudip also prioritizes maintaining the work-life balance of the employees. It moreover focuses on a flexible growth mindset in all its undertakings.
The Work Environment at The Company The dedicated, as well as an innovative workforce of Tudip, has been consciously developed through various holistic & inclusive measures. For starters, the company has maintained a state of equilibrium between its male and female workers. This includes the company CEO, Dipti, who all face the same challenges equally. The company furthermore emphasizes the equal distribution of work across all strata in the hierarchy and teams. In essence, any achievement of the company is actually an achievement of each and every Tudipian. The employees are also individually given awards for their performance on a monthly basis, such as the “Rising Star of the Month” and “Star Performer of the Month”. They’re furthermore given bonuses and rewards, as well as personal encouragement & commendation for their work.
The Growth Mindset of The Team The team at Tudip very well understands that both success and failure are a part of the growth process. Any success should never be enough, any failure should never be the end. The team thus strives to always move forward whilst keeping the bigger picture in mind. A certain level of preparedness is also constantly upheld by the team so as to ameliorate the effects of negative outcomes. Undeniably, failures can occur at any time, but seeking expert advice and making tactful decisions can help rise above them with less difficulty. Grounded, rational decision-making is also a paramount aspect of the company’s mindset. At all no times, no emotional decision should be taken by the members. Tudip furthermore boasts of a strong integral network that supports the members in all situations and surrounds them to rebuild the entire process.
A Methodical Approach to Team Building A great aspect of a company’s team efficiency is how it’s built & operated at a fundamental level. At Tudip, this is achieved through conscientiousness in some key areas: # There’s a characteristic clarity & specificity in communication observed among employees. This not only solves interpersonal problems but also helps them explain each other’s ideas in a better way, in order to complete tasks easily and innovatively. # Utmost cooperation is practiced by the employees at all times, so that they may collaborate effectively to construct a new product. # Other career developing & team-building skills are honed by providing employees with intensive training & coaching. These entail goal-oriented imaginations and integrations with versatility.
Significant Achievements of Tudip In its 11 impactful years of operation, Tudip has garnered umpteen noteworthy recognitions thanks to the arduous efforts of its team: » Honored as “India’s Most Admirable Brand” by Brand Story. » Featured in the “Fortune India Magazine” for the aforesaid. » Recognized among the “20 Most Promising Google Technology Solutions Providers” by CIO Review India. » Featured among the “Best Companies to Work For” by Business Connect India. » Recognized as “One of The Leading Mobile Game Developers” by TopDevelopers.co. » Acknowledged as “One of The Best Tech Companies to Work For in 2020” by Silicon India Magazine.
In addition to the arduous professional practices, even the community front of the employees is emphasized by hosting annual events like “Tudip Bravo” and “Tudip Tech Star” events. The company moreover has a meticulous management style that has further optimized its team competency.
Going forward, Tudip envisions becoming a Global Partner and the first choice for its customers by providing leadership in specific domains. Ultimately, it aims to help its customers accelerate the value-creation process. The stellar work performance & competence standards of Tudip serve as an inspiration for budding as well as established entrepreneurs. We all can take encouragement from its efforts to pursue our entrepreneurial dreams & innovate relentlessly going ahead in 2022.
Tudip’s Incisive Management Style The overall management style of Tudip can be characterized as: a. Visionary: which motivates employees to work towards common goals and solutions for getting all the employees on the same page when team culture is divided. b. Transactional: where the company motivates different teams to complete difficult tasks and provides extrinsic rewards or appreciation for the same. c. Pacesetting with freedom of using individual skills for greater productivity and healthy competition with project accomplishments, helping to tackle a big goal successfully, in the short term. 31
ADAPTABILITY
SHOW DECENCY
ENFORCE TEAMWORK HAVE FORESIGHT
RELIABILITY
6 Qualities Of A Ceo That Make Them Awesome At Their Job
A
strategic planning and works with the team for efficient response. They need to cope up with high to low-level employees for better understanding. A good CEO must be an active listener, posing the right questions and asking for feedback. He must also build his team carefully, identify the talents in his employees for the right people to action at the right time. Input from a great number of people is necessary as it can fetch many productive results. The recruiting team with the best colleagues must be built up most tie must be spent on meetings and feedbacks.
good CEO is capable of handling several critical duties and complicated situations. He should remain trusted and his decisions must be reliable so that the whole organization benefits from his actions and presence. Here is a list of some qualities that define a brilliant CEO’s nature:
ADAPTABILITY
The nature of adapting to changing market strategy is very crucial for a CEO. Adapting to the changes in digital marketing and its revolution is important. This can be achieved by changing mindset to accept open challenges, building situations to prepare for a base to handle an anticipated situation, pushing yourself and others around to improvise things at hands such as dealing with others and experimenting on unexpected business risks and scenarios. Adaptability develops better understanding and coordination with people around. A matter of adapting to circumstances around you that can even be occasional controversies and conflicts is very important and indicative to a good CEO.
HAVE FORESIGHT
This means to have profound critical thinking regarding future endeavours. It is an important character both for personal and professional life. A CEO deals with a lot of money, investors and business activities responsible to steer the company’s growth. So the ability to forecast and predict the possible future happenings is essential for any kind of prior preparation. A CEO has to think outside the box, spend time to analyze the pros and cons of his decisions, keep up with the developments to achieve proper foresight. Sometimes, results can be unexpected or some solutions might not function. Speedy decision-making is also not good at times so, decisions must be taken after prolonged assay considering the situation.
ENFORCE TEAMWORK
A man with power does work autonomously which is disadvantageous. Working as a watch or disrespecting others around must not be enforced. A smart CEO makes proper
32
RELIABILITY
A CEO must be reliable and his decisions must be trustworthy for all the employees around to believe and get assurance from it. CEO’s can risk their reputation when their reliability fails or they put the company in danger of losing its foundation. This makes him lose trust from even the board members so, to be reliable a CEO must be transparent, prioritize and deliver on commitments, think about his actions and carefully handle things before delivering them. The accurate estimation of available resources and being honest with any possible outcome is necessary. Accurate time estimation is also required and an honest CEO must be transparent with the time frame within which the work can get delivered. CEO’s must be extra careful in what they do or say since their every move is scrutinized.
SHOW DECENCY
Decency is a trait that builds a good character reputation, especially for a CEO. This helps in relationship-building with investors, shareholders, employees and even the public. It helps the CEO develop a genuine vision of himself. To be decent, a CEO must always check on feedbacks, look for effective approaches that can work, but the human factor first and be accountable for the decisions he makes. Always it is necessary to consider think about what people would think and talk out with them for their comments. Applications of methods to cope with difficult situations is another factor of being decent. The CEO should be compassionate and caring as well for getting better approached by his employees.
Have leadership abilities
To demand a company’s growth, increased revenue and returns, a CEO must have enough leadership abilities. He must know how to train employees, make them determined about their work roles and also how to tackle and cope with situations. His knowledge is a key factor here, which he needs to circulate amongst his employees and make them equally potent and able to deal with any kind of challenge or hardship. A better CEO has not only leadership but also mentoring abilities where he can instrument as a teacher or a trainer to make people learn and understand what he has witnessed and learned for years. 33
Joydeep Sen: A Creative Entrepreneur Who’s Spurring Transformation in the Digital Marketing Space
W
hen thinking of creative industries, we often conjure images of talented professionals who’re crafting emotional stories. The hours of work put into a single script or ad or scene is a testament to the passion these professionals possess. In a metaphysical sense, it can be said that they’re giving a piece of their soul in whatever artwork they produce. As of late, there have been few entrepreneurs who’ve been especially successful in popularizing this creative obsession. We’ll be talking about one such remarkable entrepreneur, Joydeep Sen, who’s the Founder & Creative Director of Speaking Mirror. Our appreciation for Joydeep’s efforts is mainly driven by the fact that his brand has achieved unprecedented recognition within a matter of few years. Established in 2017, Speaking Mirror has already created a palpable presence in East India as well as the country’s digital marketing space. We’ll be covering the various noteworthy aspects of Joydeep and his brand’s success story throughout this article.
The Idea That Birthed Speaking Mirror
A series of educational and professional experiences led Joydeep to the inspiration for his company. In 2014, he substantiated his creative front by completing his graduation in Multimedia from St. Xavier’s College, Kolkata. Thereafter, in 2015, he completed his Post-Graduation from Xavier Institute of Communications (XIC), Mumbai. After his studies, Joydeep worked at illustrious
JOYDEEP SEN | Founder & Creative Director entertainment brands, such as Star Sports, Bloomberg TV India, and Perfect Relations. He decided that he didn’t want to continue working as an employee in the industry. Instead, he wanted to start a venture of his own. He finally launched Speaking Mirror in 2017, with offerings in the areas of Digital and Social Media Marketing, and Designing & Editing. Gradually, his company’s portfolio grew to a full-service web agency covering areas from Content Creation to Digital PR. Fast-forward to December 2021, Speaking Mirror has carved a niche for itself in the industry with 150 satisfied clients. The most remarkable record of its portfolio was amid Nov 2019 – March 2020, during which it boasted of 50 active clients. The company will complete 5 successful years in January 2022.
Overcoming Initial Market Challenges
Much like any successful entrepreneur, Joydeep’s journey was filled with umpteen trials & tribulations. This was especially true when his company was in the initial stages. Being a young agency, Joydeep’s company found it difficult to make clients trust its
34
delegated a person who continually tracks trends like IG reels, YouTube Shorts, etc. His company furthermore believes more in “creating trends” as opposed to following them, which is why he engages in weekly creative brainstorming with his team. The relentless creativity and efforts of Joydeep and team are conspicuously evident in Speaking Mirror’s achievement record.
services. As they were new in the market, they also had to work at very low rates. There were instances where Joydeep was very reluctant to work with some clients owing to their poor rates. He however, held onto them as he didn’t want to lose out on clients. In addition, almost 20% of his clients didn’t pay at all for his services. This amounted to significant financial loss for the company. Despite the setbacks however, Joydeep persevered and as evident, achieved noteworthy success for the company. A great part of this can be attributed to his company’s multifarious offerings.
Noteworthy Achievements
Thus far, Joydeep’s company has garnered multiple significant milestones. In its first year itself, Speaking Mirror bagged the marketing deal for one of the most prestigious educational institutes in India, IIM. In the same year, it also claimed deals with Andhra Loyola College, Xavier’s University, Bhubaneswar and St. Xavier’s College, Kolkata. In the second year, Joydeep signed a huge three-product ad from David & Goliath, an eminent Food & Beverages Company from Italy. From thereon, he has been able to vastly expand his clientele across locations like Mumbai, Delhi, Goa, Vijayawada, etc. (in India) and Dubai Bangkok, Melbourne, London, and New York (outside India). Going forward, Joydeep has some ambitious plans for expansion in both national and international markets.
An Overview of The Company’s Offerings
A major highlight of Joydeep’s company is that it emphasizes brand story and brand perception on all platforms. It has an allencompassing service base covering all industrial sectors. Given below are its areas of focus: » Content » Designing » Social Media Management » Advertising » Digital Marketing » Online Reputation Management » Blogger Management » Crisis Management (CM) » Digital Campaign » Web Design & Development » Digital PR In working with clients, Joydeep first seeks to deeply and systematically understand their specific requirements. He then accordingly decides what services would best benefit them. Apart from its versatile services, Speaking Mirror is also renowned for its seemingly “non-professional” demeanour.
Plans For the Future
As a major goal of his expansion strategy, Joydeep wants to reach a multitude of international markets across various continents. Having worked in various foreign locations, he’s well-acquainted with the service standards and prices of their regional competitors. He’s thus confident that his company will be able to offer better service at a lower price point. Speaking of his goals in India, Joydeep wants to expand his reach in Tier-2 and Tier-3 cities as well. He believes there’s massive untapped potential in these cities and one should effectively harness it. On a final note, he shares some motivating words of encouragement for the benefit of our entrepreneur readers.
Joydeep’s Emphasis on Amicable Work Culture
Unlike a lot of corporates, Joydeep with his company likes to maintain a laid-back work environment. Although stringent about quality and deadlines, he prefers to keep an overall friendly attitude in his team to foster creativity & communication. The same casual demeanour is visible in his interactions with clients as well. Joydeep ensures that all his clients view them as partners and advisors. He doesn’t want to be merely business associates, but rather cement lasting friendships with clients. In fact, he has been so amicable that he has even played cricket with them at times! It is this openness and trust in client interactions that has become the USP of his brand. Furthermore, Speaking Mirror also boasts of a very comprehensive research front that has helped it stand out among competitors.
A Message to Aspiring Entrepreneurs
Being a seasoned entrepreneur, Joydeep has learnt the unequivocal significance of taking the “leap of faith”. He believes he wouldn’t be here today if it weren’t for his bold initial moves. He thus shares a similar message to uplift our readers: “Even if you possess 1% of inspiration for entrepreneurship, go ahead with it; don’t think much. You’ll probably fall down 10 times, but the 1 time you get up will be enough to proclaim victory. Above all, have a constant growth mindset and never stop leveling up your craft. Keep expanding your mind and spirit!”
An Extensive Research Approach
One of the most outstanding aspects of Joydeep’s brand is its extensive approach in research. Cumulatively, the company devotes 15 – 30 days for thorough R & D across various facets. Depending on the urgency of the client, this time frame can be shortened as well. The extensive market research of the company encompasses sector analysis, sub-sector analysis, competitor analysis, etc. Once all such facets are covered, it presents the proposed marketing plan to clients for approval. The clients might then suggest some changes/ inputs to create a revised and final version of the plan. In addition to the aforesaid, Joydeep also emphasizes market trend research so as to stay abreast with competitors. For this, he has
35
Success Story of Ratan Tata
RATAN TATA
India’s Coolest Business Tycoon
Ratan Naval Tata
B
orn on 28th December 1937, Ratan Naval Tata is an Indian philanthropist, industrialist and the former chairman of Tata Sons. From 1990 to 2012 he was the chairman of the Tata Group and continues to head its charitable trusts. He is famous to the whole world for being able to secure two of the highest civilian awards of India – Padma Bhushan (2000) and the Padma Vibhushan (2008).
ing the group from a small India-centric platform into a large global group of businesses. Naval Tata is not an actual descendent of the Tata family but an adopted son from the J.N. Petit Parsi Orphanage by his grandmother. Ratan Tata went to the schools in Mumbai and Shimla namely Cathedral and John Connon School and Bishop Cotton School respectively. In 1955, he graduated from the Riverdale Country School and then secured a B.Arch. degree in architecture with structural engineering in 1962 from Cornell University. In 1975, Ratan Tata completed the Advanced Management Program from the Harvard Business School.
He is the great-grandson of Jamshedji Tata, the founder of Tata Group. He is also an alumnus of the Cornell University College of Architecture. In 1961, he joined the company. After that, his grandfather retired in 1991 and during these 21 years after Ratan joined the company revenues exceeded 40 times and secured profit over 50 times.
Turning down an occupation at IBM on JRD Tata’s recommendation, Ratan joined the Tata Group in 1962 and went to Jamshedpur to look out for his first shop at Tata Steel. He was selected as the Director of National Radio and Electronics in 1971. After joining the organization, he turned the company’s fortune from 2% to 25%.
Under his leadership the Tata Motors acquired Jaguar Land Rover, Tata tea acquired Tetley and Tata Steel acquired Corus, mak-
36
“I don’t believe in taking right decisions. I take decisions and then make them right.”
After JRD Tata announced Ratan Tata as his successor in 1981, the following 10 years after his entrance into the company, Ratan was delegated as its chairman. Under his experience, the Tata Group experienced some diversified innovating endeavours. Tata became one of the most durable organizations by landing into the corporate world which diverted the company to a significant rise. Ratan’s significant discharge have been Nano and Indica in India. Currently, the company’s 65% of profit share comes from abroad. Since 1991, the Tata Group under the hold of Ratan Tata has been climbing incredible heights. The Prime Minister’s Council on Trade and Industry includes Ratan Tata. He also happens to be on the board of Governors of the East-West Center – an advisory board of RAND’s Center for Asia Pacific Policy. Ratan Tata also serves on the program board of the Bill & Melinda Gates Foundations’ India AIDS initiative. Both in public and private sectors in India Ratan Tata serves as an important board member in several leading organizations. He is also a member of the International Investment Council set up by the President of South Africa. He is credited for leading Tata’s successful bid for Corus which is an aluminium and steel Anglo-Dutch producer that has secured an estimated value of 6.7 billion by Tata Sons. Ratan Tata retired from the Group on 28th December 2012 and is succeeded by Cyrus Mistry – the son of Pallonji Mistry and the MD of Shapoorji Pallonji Group. However, his experiences, leadership and formability made him a comeback in October 2016 after being decided by the selection committee of the Tata Group. Ratan Tata is also known to the world for his impeccable energetic mind towards innovations in the automobile sector. Some of his vehicle’s innovations include Mercedes Benz S-Class, Maserati Quattroporte, Sebring, Ferrari California and Jaguar F-Type. He was also the primary Indian to fly F-16 Falcon in 2007. In 1999, the entire group of Ratan Tata went to Ford to sell their booming automobile business after assuming control over Ford’s expert vehicle brands like the Jaguar and the Land Rover. In 2009, the United Kingdom respected him with the most prestigious award of Honorary Knight Commander of the Order of the British Empire. It is estimated that his total worth would be now $72 billion.
37
R R
Immigration
Pursuing Excellence In The Billion-Dollar Immigration Sector
I
ndia has historically been a land of plenty, and economic opportunities have driven immigration. Globalization, which helps businesses thrive in new international markets, blurs the nation’s geographic borders as the global mobility of resources and people is rising. The increased movement of Indians into the US, UK, Canada, Australia, New Zealand, and other nations has shaped India’s immigration and visa requirements in the past decade. This is where XIPHIAS Immigration has made its mark! XIPHIAS is a one-stop consultancy for all immigrationinvestment related services. It is an Indian immigration firm specializing in Canadian immigration. Right from initial assessment to post landing services, XIPHIAS ensures a smooth migration for all clients. Varun Singh, Managing Director and business maven who has achieved immense success in this billion-dollar sector leads it.
Varun Singh
Managing Director
Come, let’s take a look at his company, entrepreneurial outlook, his views regarding the immigration sector and more.
Overview of XIPHIAS Immigration and its offerings Based in the heart of Toronto, Canada, XIPHIAS works
with Canadian embassies and consulates across the globe. The company has helped umpteen clients obtain landed immigrant (permanent resident) status and temporary status by representing them effectively. It has offices in Canada, Australia, Hong Kong, the UK, USA, Europe, UAE and India. XIPHIAS aims at being the most recognized advisory firm in the Immigration industry by enabling clients in the entire process of becoming global citizens. The company’s bouquet of services includes: » » » » » » » »
Business immigration, investor-entrepreneur immigration Federal Skilled Worker Program Start-up Visa Skilled migration Study abroad permit Corporate migration Investment immigration Sponsorship
38
The company also offers post landing assistance, which smoothes the settling down period in a foreign land.
his company has won many awards, including: »
Expertise in Immigration services
» » »
XIPHIAS Immigration has pioneered immigration, residency, citizenship and global resettlement. In its decade of service towards legitimate representation resettlement for skilled workers, businesses, HNIs and families, it has worked with government officials, immigration lawyers and solicitors, consultants, counsellors, investors, property developers, financial institutions and trade & investment firms.
Most Promising Immigration Consultancy Company of the Year Business & Leadership Excellence Award Global Business Leadership Award The APJ Abdul Kalam Excellence Award.
“However, our biggest award is the positive client testimonials and the bond we share with them”, humbly acknowledges the businessman.
Trust Is The Key To XIPHIAS’ Success
The company has represented thousands of applications to date. Rarely does a case get rejected, thanks to their strong case preparation and representation.
According to Varun Singh, the biggest challenge in the immigration Industry is the wrong sales. Rather than understanding clients’ dreams and guiding them, most consultants these days take invoices only for profit. This is something Varun has avoided since the beginning.
The company’s approach to handling cases demonstrates clear understanding, evaluation, and dynamic roadmaps to achieve the milestones within clearly defined timelines and expectations. Its services suffice clients’ requirements through professional collaborations, solid digital connections, indigenous service delivery and perpetual support.
XIPHIAS follows the highest standards of ethics and professionalism. It shares a transparent relationship with clients and does not give false assessments and hopes. Before accepting a case, the company thoroughly reviews credentials to ensure a reasonable chance of acceptance by the Government of Canada. If an application is unsuccessful, the company informs clients honestly and promptly to avoid wasting their time and hard-earned money.
Inception Story
In 2002, Mr. Rohit Kumar founded XIPHIAS, the Group Company. This was followed by the registration of XIPHIAS Software Technologies Pvt. Ltd in 2005. Three years later, looking to the the potential and need for a good consultancy in the immigration sector and formed XIPHIAS Immigration in 2009. Thus began his mission to provide opportunities to those who dream to work and settle abroad.
Social Media is another area where Varun Singh focuses on staying ahead of the market trend. XIPHIAS gets most of its clients through social shoutouts, online testimonials and references. More than 80% of its business happens through positive word of mouth.
Future Plans
Immigration is a fast-growing sector. Nobody wants to be a local citizen; people are keener on becoming global citizens. Everybody wants to improve their standard of living, and immigration assures a better life for individuals and their families.
They started with a small office in Banashankari with five people and hundreds of clients. The industry was relatively new and needed organized players like them, with everything having a legal binding. Over the years, XIPHIAS has expanded from Banashankari to Koramangala, with 5 to 200+ employees and served hundreds to thousands of clients.
Expansion is inevitable, and XIPHIAS has grown multi-fold since its inception. When he started, Varun had a team of 4-5 employees, and now, his company has offices all across India and abroad.
Entrepreneurial Journey
Like any other successful entrepreneur, Varun, too, faced many obstacles along the way. He started afresh and, with hard work and dedication, led his team towards excellence. This has earned XIPHIAS the coveted position of being amongst the Top 5 Immigration Consultants in India.
The entrepreneur has lofty dreams; XIPHIAS aims to become the world’s best immigration company by serving clients with integrity, honesty and professionalism. It has partnered with more than 300 colleges worldwide and provide free services to them. Similarly, it also aims to help students with end-to-end career opportunities.
Varun believes challenges are a necessary component to the growth of any company or individual. But, there are no challenges XIPHIAS faced that were or will be difficult to deal with.
But above all, Varun Singh envisions a future where he maintains XIPHIAS’s track record of neat and clean processes and a strong reputation in the market.
Mr. Singh attributes his company’ success to well-trained employees, perseverance and cooperative clients. “For us, there is no employeremployee relationship but only the XIPHIAS family that lends us the strength to keep innovating and succeed into new verticals”, shares the gentleman.
Advice for young entrepreneurs
There’s one word of advice Varun Singh would like to give to young professionals - that they should focus on building trust and making ethical sales. “Do not misguide the client and play with their dreams,” says the gentleman.
Awards & Achievements
A member of the Investment Migration Council, Varun Singh and
39
PayPal the widest sp payment method in
PayPal is one of the largest online payment processors across the globe especially after it got partnered with eBay. All kinds of online merchants all around the Internet accept PayPal as one of their accepted methods of payment. People who haven’t used it so far still wonder about its usage and benefits. It is very friendly and easy to use or to purchase from hundreds of big online stores or receive money from any kind of accounts. Let us look into why PayPal is a worldwide payment.
Flexibility
There is no harassment and hassle of purchasing goods and services online even after the credit card gets declined. One can set up multiple bank accounts, debit cards and credit cards to fund the PayPal account. The PayPal purchases always go through the first time and it will then look for funds from your sources based on the order of your choice.
The iPhone App
The PayPal iPhone app makes it easier to shop online and transfer money from anywhere. Just simply visit the Apple iTunes store and search for this app. Then you will be ready to transfer, send money, pay bills or review transaction history just with a click. You will be asked to confirm your transactions using PayPal with a PIN. Even if the phone gets stolen, the funds will always be secured under PayPal. Using any other iPhone, one can make any kind of payment using PayPal very easily.
Security of credit card
Your credit card and bank accounts details must be entered while signing in to the PayPal account. Now any payments will be easier from the selected accounts. Once it is done, there is no requirement to disclose your credit or debit card details and that information will always be private. Thus, the risk of hacking or downloading your account data is prevented. 40
Send money hassle-free
Sending money to a child, elder, teacher, businessman or anyone across the globe using PayPal is much easier and feasible. Users can instantly transfer money to them with just a mouse click. It will save money and time over other expensive Western Union Style transfers and send funds faster than ever.
Cost-free
This is probably the best reason for using PayPal as it is cost-free. There is no scheme of annual membership fees or any other kind of processing fees or any service charges. Shoppers using this PayPal service get all the robust advantages associated with the service and don’t have to pay one dime. This makes it more acceptable to a wide range of common people.
Online auctions
PayPal is integrated with the online auction platform of eBay, users can easily perform buds or place bids and make safe purchases anywhere around the globe. There is a process of structured complaint resolution and buyer protection that is eBay bidders have more protection and safety than most credit card holders when it comes to talking about the most popular online shopping platform.
Discounts at a great rate
Special discounts are being sponsored by PayPal for certain customers who shop with this app at selected retail stores. They visit the website of shopping.paypal.com to find the latest special offers from huge and bug companies like HP, Barnes & Noble, Wal-Mart, etc. PayPal can save money from the places we shop just by letting us copy and paste the special promo code from the PayPal shopping Webpage at the merchant’s site while paying.
PayPal will act as a sincere accountant to access every inbound and outbound transaction. The account is neatly organized into payments, received, made, transaction history and recent activity tabs to have an overall view. Acquiring eBay, Business and Premier accounts has integrated PayPal as a giant buying and selling site even for better merchant services. There is also an option to add multiple accounts of the user to make payments from any of their wishful accounts. The fee for transacting a debit or credit card is at a nominal rate of 3.9% the set up of a PayPal account is very easy and the customizations are great and elegant as well. 41
10 Most Important Skills Entrepreneurs Should Develop
P
eople who want to be their own master or boss at work love to do entrepreneurship. They can impact the whole world through their strategies and achievements. However, starting something is not easy. It needs a few qualities and determination that needs to be developed to turn your entrepreneurship skills into a successful one.
Money management
It is an important skill to be developed for any entrepreneur fund management and putting them into proper place is necessary. Any loss of money in the wrong direction can be both risky and threatening for this struggle. He must assess how much money is needed and how much to spend at each time. Also, making savings and investing when required is another thought to be kept in mind. Financial literacy must be developed.
Stress management
Managing stress is another key factor especially when any new start-up is made. There may be loss or failure at any step, so the mind of any entrepreneur must be balanced enough to tackle that. He must be consistent with the situations at hand. Hard work and sleepless nights are common but that should not affect the mental setup. To cope up with the challenge and manage time and energy, he must understand how to manage stress and earn productivity slowly.
Communication abilities
It is an important business skill for any budding entrepreneur to be communicative, open to social media and talk as much as possible with similar kinds of people around to gain as many ideas possible and incorporate them into his own. The ability to communicate means to pitch, educate, inspire and gain supportive ideas. It is a highly valuable skill that also enables entrepreneurs to convince other businessmen around to invest in their business.
Think strategically
Strategic thinking involves attentively looking for better opportunities and chances and to determine the best ways to advance an organization into the paths of success. Entrepreneurs must be proactive as well and show initiative, research trends to put them into an optimum position for growth. They should aim to build a sustainable business that prioritizes customer needs and create programs that solve customer issues.
44
Visionary leadership
Even though setbacks and losses are always at hand, it is the vision and leadership abilities of an entrepreneur that helps him get along. They should have a deeprooted belief and confidence in what they do. Making any idea successful is possible through relentless devotion visionary leadership fuels entrepreneurship ideas and develops the inner potential to make a change in the world.
Sales
The career of many entrepreneurs begin with sales platforms, so learning sales management is very much important for them. Even though sales skills are underestimated as a first budding business idea yet sale of a great product at a huge profit margin can prove very much productive. Entrepreneurs must develop selling skills as numerous sellers are already out there selling their products with the best strategic plans. Leadership and tenacity play an important role here through which business can be tested and improved.
Branding
Every entrepreneur on Earth must know how to make unique products and create a unique brand name for their start-up. This gives them a separate position in the changing market strategy that is rich in competition. View your start-up as a growing company and then assign a unique name to it to visualise you can earn a name in the world. Brand development and brand definition are crucial. Thus is a vital skill as someone else can easily steal your identity and use your ideas unless you start working uniquely on your skills and make them separate rm the rest.
Talent management
Collaboration at any step is required for better entrepreneurship whether working as a freelancer or hiring staff. They must be able to develop, pick and recruit the right people to contribute to their business growth. Some tasks must be done on their own while some must be delegated with others to getter positive results. Talent management allows an entrepreneur to concentrate on tasks that generate revenue or require your creative direction. They must also learn how to train and manage people to be on their team and work to benefit their ideas.
Networking
Building a strong network of potential clients and business partners helps an entrepreneur to grow their businesses. They need to learn to develop mutually beneficial relationships based on good communication and value exchange. It’s always not about gaining but also about discussing and gathering ideas. Networking is motivational as it allows entrepreneurs to connect with others similar to similar experiences. Networking helps them stay connected and fresh surrounded by opportunities.
Persistence
Last but not the least, this is an important entrepreneurship skill and a definite trait to become successful eventually. Persistent candidates can watch their ideas grow from nothing to a visionary businessmen. It gives tremendous patience to wait for results that will come eventually. Any entrepreneur along with success must learn to endure failures as well. While building a business from scratch, the mind needs to be focused on the goal. Persistence keeps the hunger to grow and learn more which is important to stick to any business.
45
Venugopala Chalamala:
Visionary CEO Empowering Businesses Through Cutting-Edge IT Services & Solutions Let’s take a look at his company, entrepreneurial journey, and more.
offerings,
An overview of the company
Atlas Systems is a technology and IT services company focused on serving Fortune 1000 companies. Started in 2003, Atlas is headquartered in Princeton, NJ. The brand proudly stands as a trusted partner for global industry leaders, offering cost-effective solutions with a worldwide delivery model. Also, as a long-term technology partner, the company’s strategic technology solutions and services have helped clients achieve measurable business value. Venugopala’s continuous emphasis on learning and upskilling of in-house talent has benefited all global clients. With a team of 500+ associates globally, Atlas manages some of the largest Infrastructure operations for clients in various industries. It has delivery centers in New Jersey and India – located in Bangalore & Chennai.
An Impressive Service Portfolio To its clients, Atlas Systems offers an array of services:
Venugopala Chalamala
• • • • • • • • • • •
Founder & CEO |Atlas Systems
A
significant contributor to the growth of the global IT/ITES industry is consulting companies that provide businesses with top-notch services, strategic solutions and valuable guidance. They also help manage and execute numerous projects, thereby increasing organizational flexibility and efficiency. Such companies have a team of market experts who analyze trends and devise ingenious growth strategies and business plans accordingly. Venugopala’s continuous emphasis on learning and upskilling in-house talent has benefited all global clients. With a team of 500+ associates globally, Atlas manages some of the largest infrastructure operations for clients in various industries. It has delivery centres in New Jersey and India – located in Bangalore & Chennai.
Database Administration IT Infrastructure Management Support Cloud Security & Migration Big Data & Analytics Application Development & Support Network Support AI, ML, and NLP Services IT Security & Consulting Database Administration Digital Transformation Services Prime
Atlas also offers IT solutions that leverage AI & ML and their real-world experience to optimize ITOps. AInfinity empowers businesses with end-to-end solutions that use AI to predict, recommend, and resolve IT operations issues. While one of their products, PRIME, enables health plans to improve provider data accuracy. Another product, ComplyScore, supports governance, risk and compliance, and provider data compliance.
46
Filling A Lacuna in Healthcare Plans
One of Atlas System’s most successful products, PRIME provides capabilities that assist Health Plans and Providers with improving the experience and outcomes of patient engagement by solving the dilemma of provider data accuracy. This is especially important given federal and state regulations, including the No Surprises Act that went into effect on 1/1/2022. http://primeatlas.com
“
What sets PRIME apart is that it is not a data aggregator. Atlas differentiates this offering by aligning to the organization, processes and technology to the specific needs of our clients. This results in high quality data updates with improved interoperability between the Health Plans and their Providers -shares Robert Branchini.
”
Mr. Branchini is the Chief Technology Officer at Atlas Systems. A senior Healthcare Information Technology CIO executive with over 25 years of experience, the gentleman has led many large teams (>500) and fiscal responsibilities ($200M). He lends his real-world CIO perspectives, vision, strategy and execution skills to deliver Corporate, Business Unit and IT objectives across industry verticals.
Noteworthy Entrepreneurial Route
An engineer by trade, Mr. Chalamala began his career as a management trainee at Bosch. He later led senior positions at Ramco Systems and Changepond Technologies, where he amassed global experience in managing technology assignments in Healthcare, Life Sciences, Finance, and Automotive industries. He got bitten by the entrepreneur bug during this time, witnessing tremendous opportunities to help clients solve their business challenges. Thus, Atlas Systems was born with a focus on leveraging advancements in technology to improve client businesses. Since then, Mr. Chalamala has shaped his small business into a firsttier global service and software solutions provider. The gentleman is actively involved in the business community through various organizations, including the New Jersey Technology Council, Young President’s Organization, and Chamber of Commerce.
Journey Since Foundation
In the beginning, Venugopala faced numerous challenges. His journey started with making a major decision - whether to take external funding or move forward with bootstrap. After much consideration, he chose the latter. And one by one, his resilience and burning passion for empowering clients helped him overcome all challenges. Fast forward to 2021, Venugopala Chalamala has a string of successful years running a strong IT services business. Atlas Systems has completed hundreds of projects across various industry segments and has empowered over 500 clients with its advanced solutions. Looking back, Venugopala relishes this fantastic journey, sharing that he wouldn’t trade it for anything.
A Customer-Centric Philosophy
Like any other IT company aiming to convert new prospects into happy clients, Atlas runs large marketing programs and various campaigns across digital channels. It has a great mix of inbound and outbound marketing strategies deployed. The secret to its success, however, is something else.
47
Atlas Systems’ focus on quality client service has made it a trusted IT services partner for mid and large enterprises in the United States. Being a value-driven company, Atlas Systems prioritizes its customers to the greatest degree. Since its inception, its delivery teams have consistently met client benchmarks. This approach has won the company many new clients through references from existing customers. As Venugopala proudly shares, “Dependability is the first thing that enters a consumer’s mind when they see Atlas Systems. We have fair brand recognition, and most of our business comes from references. Our clients refer us; that is a testimonial of our work.” Today, Atlas Systems delivers value by sharing risk, adding insight, and deploying resources with excellent domain expertise and product experience. The brand sees itself as big enough to service and small enough to care. It focuses on mid-market, where clients don’t get attention from large providers, and small providers don’t have the breadth and depth to service. It is uniquely positioned to service this segment with the 3P philosophy (People, Process, and Platform).
Keeping Pace With Changing Market Trends
Atlas Systems pays attention to federal/state regulations and regularly meets clients to review their impact, business needs and requirements. These capabilities are incorporated into the PRIME product roadmap and delivered based on client and regulatory expectations. For example, in support of the No Surprises Act, the company delivered capabilities that support near real-time data updates between its Health Plan Clients, Provider Groups and Health Systems.
Standing Strong Amidst Trying Times
Mr. Chalamala reveals how Atlas Systems has had a very high customer acquisition rate for more than a decade now. “It shows the sheer amount of confidence clients have in Atlas. We always put the client first and use technology as an enabler,” says the businessman. But this didn’t come easy; there were times when his entrepreneurial resilience was put to the test. To share a recent example, Atlas continued to support its clients at the same level of service even amidst deep budgets cuts and long-awaited payment terms. The company understands how paramount it is to support employees during difficult times. It stood beside them with no furloughs or layoffs despite the significant impact on business by the COVID-19 pandemic.
Future Plans
Currently, Atlas Systems is focused on expanding its industry footprint by providing better service, which helps businesses reach new heights. Given that the future is tech-dependent, the company is making significant investments in AI practice. On a personal note, Venugopala looks forward to achieving a work-life balance within the following year.
A Message to Aspiring Entrepreneurs
As a seasoned entrepreneur with decades of experience, Mr. Chalamala very well understands the significance of a longterm vision. He urges young entrepreneurs not to be deterred by temporary setbacks & challenges. His one key advice: “Equity is very expensive, don’t give it away!”
http://primeatlas.com
What you can learn from The SpaceX and Tesla CEO
Elon Musk– One of the richest people in the world Elon Musk, the CEO of SpaceX and Tesla is also the world’s richest man, whose wealth has grown by 924% fold during this ongoing pandemic crisis. His ideas and motive behind being successful is a huge story of inspiration and a great guide of advice for students and aspiring youngsters. He has achieved a mind-blowing milestone as the first person in modern history to be worth over US $300 billion. His entrepreneurial skills have resulted in incredible achievements over the years. Although he had a terrible upbringing with a lot of adversity yet his visions have made striking differences in the world and the rest is history.
Here are some pieces of advice from the world’s richest man to the entire world: Have a crystal-clear vision
Part of Musk’s success began with SpaceX invention. His vision always started not just by defining a goal but understanding how to achieve it in the long run. He decided that humanity needs to become a multi-planetary species for sustenance. So, with his money, he wanted to show humanity what can actually be accomplished. Begin with basics and do not get swayed by what others have to say Elon always operated on the basis of physics to approach and analyse his strategies. He gulped down the fundamental principles of developing objects and side by side unleashed the reasons for their requirements. He never believed in using cheap items to make reliable cars. He was of the belief that to achieve big, investment should be huge. 48
Make mistakes but focus steely
There is nothing called flawless and every success counts on the number of times it has failed before being so. Elon said, “to do something right, failure is the only option. It is the failing that creates someone more innovative.” Although Musk had always been failing his attention during his youth, he never changed his vision towards changing the world’s history.
Work really hard for a better future
To make a secure future, one should not work like hell but put as many hours he can learning the pros and cons of success. Any hour put into work must be worthwhile and it does not matter what you are doing during the rest. To make US $300 billion, Musk did not wait for opportunities but he created one. He always thought, to make a better future rather than dying rich today.
Dream big
This is probably the most important thing to learn from Musk. It is one’s dream that takes one out of this world. As per his concept of mankind being a multi-planet species, he has spent half his life dealing with electronics and revolutionized a spacefaring civilisation. He always loved to jump in and be a part of the events.
Do not try to be a leader but have leadership abilities People waste a lot of time in gaining securing power and position i.e. to become the best among others. Musk has always advised youngsters not to be one such but to develop leadership abilities to steer others around them. He also said not to be the person that we don’t want to see in others.
Read and gain knowledge
The ocean of knowledge is vast and the more that can be engulfed creates a huge knowledge landscape with good ideas. It lets us know about the changes taking place in the world. According to Musk, reading should be encouraged and information should be ingested as much as possible.
Be communicative and contribute to the society
Conversing with people of different perspectives will open up the mind to understand the world. Talking to people is never underrated but their stories from different walks of life infuse industrial and professional skills as said by Musk. One can make a positive impact on society by contributing what they have learned rather than by consuming.
Be useful throughout
What Musk has created is not for his personal purpose but for the world to witness and enjoy great developments in the automobile sector. So, he always advises youngsters to try to be useful and do things that actually come into use for the rest of mankind. If we can find help for the people around us, success will come running behind our backs.
49