Prime Insights

Editor’s Note

Narratives of Curating Premium Grounds of Development and Excellence

Thecontemporary corporate bubble is expanding its stomping grounds. Com panies today are remarkably fostering optimism and rekindling the way we live our lives. Many dynamic leaders are showcasing their potential along with deep-rooted work ethics and we as common people are magnetized by their optics of growth. Our Prime Insights team is back again with an effervescence of joviality to present this brand new edition for September. This time we have presented “30 Most Trusted Brands to Watch in 2022”. We are glad to have the opportunity of recognizing these stellar business tycoons and their scholarly journeys. This edition is dedicated to leaders with a revolutionizing futuristic narrative and exceptional business acumen. To bombard this magazine with a sense of eminence, we have highlighted the inspiring story of the company ILF India. We had a detailed conversation with the dignitary leader, Mr. Balendu Kumar Singh- the Managing Director and Chairman of ILF India. He was kind enough to share insights about ILF’S legacy of perfection and how the company is adding positive values to the lives of people.

Mr. Balendu shares that ILF is a gigantic conglomerate of various International Man agement companies. With the business world spinning in the wind of advancements, companies are always in dire need of professionals and executives that can handle the overall management processes of the organization. ILF works to build multi-sec toral and multi-talented teams for its clients. They allot finance managers, investors, designers, infrastructure managers, architects, engineers, doctors, and IT profession als amongst others. These professionals are highly qualified in their areas and create multi-dimensional solutions for clients. ILF has also completed plenty of successful collaborations with governments and businesses of countries like Europe, Africa, and the Asia Pacific. The team of ILF works to exceed their client’s expectations and deliver results that commit to long-term success. Moreover, amalgamating avant-garde technology with distinct business strategies helps the team of ILF to furnish broader vibrancy in their offerings.

Other than that, our readers will also get an opportunity to explore the stories of more such torch-bearers, inside this edition. One thing we’re sure about is that this edition is bound to spur all the budding entrepreneurs and readers to hold on to their self-moral and faith.

Prakriti Gupta Editor

As a responsible platform, we strain our souls in bringing unparalleled readings to our global community. We have poured our highest expectations into this edition and hope that our readers will enjoy every bit of it. Before signing off, I, Prakriti Gupta would like to take this opportunity and wholeheartedly appreciate the support we’re getting from our readers. We are meticulously putting our level best efforts to moti vate our extended family. In addition to it, we wish that all of you become bodacious enough to hold on to the high standards of excellence. In the meantime, we would also love to hear your feedback and thoughts. So keep smiling, do your hard work and try to possibly avoid all the temporary distractions.

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Editor In Chief

Ankur Mishra

Editorial Coordinator

Yash Anand , Shweta Singh , Kaustav Sarkar, Trishani Sarkar, Jasmeet Bhatia, Siddhant Pengoriya, Khushi Rawat, Prakriti Gupta, Pinki Singh

Art Director

Aryan Jha Graphic Designer

Bhavana N Sivadas, Deepanshu Bisariya, Sumit Joshi

Head Of Distribution & Production Shivani Lath, Kaashvi Jain, Tarush Rajawat

Web Development & Maintenance Apoorva Jain, Anup Bhandari

Advertising & Promotion

Rohan Batra, Pakhi Vats, Gaurav Singh, Suhani Joshi, Sakshi Jain

Sr. Business Development Manager

Manish Mishra, Arindam Sarma , Yashwinee Singh

Business Development Manager Priyanka, Mehul Garg

Data Analysis

Mala, Anand, Khushboo, Jaanvi Singh,Aditya Tomar, Athul Vijay K, Shaurya Agarwal, Vishal Bhat, Rohit Rana, Ankita Singh

Email: yashwinee@primeinsights.in

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Balendu Kumar Singh

ILF

Sustaining Glorious Growth in Business Alternatives

The

corporate world is blooming with magnificent vibrancy and every business chase areas of development. Growth in businesses is influenced by many factors. Management and Consulting are two such segments among those factors. The need for wellskilled professionals who can contribute to helming smart solutions to fulfill the demands of growing development and infrastructure becomes prominent. When individuals who are best at creativity join hands with those who are experts in practically orienting those ideas, magic is created. This is what ILF has been doing for the past 55 years.

ILF is a pioneer leader in delivering proficient management and topnotch business solutions. ILF believe in revolutionizing the standards of the development growth by understanding the changing trends of the system. With their diligent efforts continuing to spread its charm, ILF has expanded its archaic experience in corporate development. We had an opportunity to interact with the Chairman and Managing Director of ILF , Mr. Balendu Kumar Singh to know the legacy of his company so far. Mr. Balendu also shared his meaningful insights for emerging business leaders.

Prime Insights: Please give us a crisp introduction about the company

To give us a speedy acquaintance about the company, Mr. Balendu shares that ILF Group is a conglomerate of various international management companies holding more than 5 decades of global work experience.

Mr. Balendu: Growth, expansion, speed, development are all permanent. They move along with time that does not stop too. Businesses and Managements are the same. They move and keep moving. The pace and quality of movement is the differentiator and separates man from boys. ILF facilitates all its companies in formulation of their aspirations and being resourceful enough to fulfill these aspirations successfully. The company puts in its knowledge and business algorithms, to build comprehensive solutions. Spread over all the continents, the business maps over Europe, Africa, Americas, Asia-Pacific, ANZ. Since its inception several decades back, ILF has established extensive network of international offices and is a leading business house acknowledged for its stability and strong fundamentals. Focusing on compiling international expertise, understanding local requirements, and project-targeted points, ILF believes in establishing the grounds of market leadership via quality sustenance and attending to global specific needs. The organization prioritize cost-effectiveness and innovation with its integrated management systems.

Prime Insights: What are the company’s factors of distinction? What makes ILF unique from your competitors?

Mr. Balendu talks about ILF’s zeal to maintain the quality of services, making them stand out in almost all domains.

Mr. Balendu: The group works with a marvelous and skilled group of people who hold indomitable experience in working and collaborating with other institutions in the management space. Over the years, the group has achieved many accolades for our ideology of problem-solving approach. Most of the business leaders have experimented in both old and new market segments to create our mark. The humongous network across the world is entirely independent and driven by professionalism. The management teams of ILF understand the necessities for scaling a business venture. Keeping that in mind, we have formed an avant-garde work environment. With such positivity, ILF is counted among the world’s eminent business firms in the all their areas of expertise. The Integrated Management system at ILF comprises significant elements like Quality Management Safety and Health Protection, Environmental Management etc.

Prime Insights: Please tell us about the clientele served by the company

In the modern trends, many ideas and projects though decently placed do not attract desired results as they miss on several dimensions of the solutions. The solutions these days need to be multi-dimensional, says Mr. Balendu. ILF recognizes this gap and does the core work with mastery.

Mr. Balendu: The teams need to be multi sectoral and multitalented. Never before were various specialized trades were so inter-connected. Such arrangements can guarantee the success of the businesses. The teams work with the clients on ground to get their proper involvement. For true long-term consistency, we have shaken hands with a diverse genre of governments and other entities from countries like Europe, Africa, America, ANZ, and Asia-Pacific. The brand has also worked on numerous projects for infrastructure, industrial, engineering, technology, and management & systems. Depending upon the area of expertise required for a particular project we allot finance managers, designers, investors, interdisciplinary professionals, engineers, doctors, IT professionals and many more. Over several decades, ILF manages to commit and utilize the potential lying in digitalization to create a wider scope of testing things out. With these creative digital solutions, we can sustain smart technologies in development projects over various geographies. The in-house designing tools are used in a targeted way to deliver the best digital solutions.

The mixture of the local market and international expertise ensures that every client’s expectations are fulfilled. Our team truly emphasizes serving their clients with independence and doing justice to the client’s objectives. The reliability of cost, quality, sustainability, and environmental potency is our distinctive factor. ILF works with governments and clients on policies, strategies, managing dense cooperation within the huge network and makes it real to work on the ideals and processes laid by the international requirements.

Prime Insights: How is your organisation adjusting to the drift in market trends and technology?

Mr. Balendu says that the group works with well-equipped technology thereby contributing to bringing new areas of growth and improving operations.

Mr. Balendu: Advance potent communication and EDP systems are engaged. Customized software programs specific to a project’s requirements are devised for improved results. The offices are also bestowed with efficient and cutting-edge hardware. All the offices are linked with each other via VPN. The group thrives to improve the elements of the Integrated Management System. It encompasses three pivotal topics that are quality management, environmental management, and health & safety. The IMS adheres to international standards and is recognized by various acknowledged certification bodies. The dense alliance with worldclass experts adds to the existing value of ILF. These alliances also contribute to expanding ILF’s horizons for special tasks”.

Prime Insights: What are the strategies by which your organisation focuses on assuring employees’ serenity?

Mr. Balendu: Any business in the present complex world cannot function without ensuring success to its teams. The main strength of our organisation resides in the dedication and focused vision of its employees. Having strong roots in alliances both qualitative and quantitative is the key to ILF’s corporate brilliance to date.

So the employees here are profoundly motivated to excel in their field along with the growth of the company. Our team always strives to stamp leadership goals. The staff is continuously supported by a smooth organizational structure and wholesome integrated knowledge management systems. We follow a longterm agreement policy, based on the grounds of partnerships.

Freelancing is also practiced here, under short-term contracts. This flexibility has gripped our growth. Because of these ideas, ILF has managed to maintain a feeble fluctuation in the flow of association with our employees.

Prime Insights: Kindly tell us how ILF nurtures a broader scope of development.

Mr. Balendu: We know that the advancements of employees and the people, who’re connected with us, are essential for our success. An exemplary brand like ILF emphasizes creating diverse paths of progress. We organise wide range of ILF Academy training Courses which are conducted to give our associates an experience of on-site working. Organisation’s mottos and objectives are embedded in these courses. Development goals acquire the major stake of these courses. So every path helmed here outshines the skills and potential of our employees. We ardently stress carving practical skills, so the scope of excelling in a professional career is immense at ILF.

Prime Insights: Please share some words of motivation for the budding entrepreneurs and the readers of our magazine.

Mr. Balendu: Leading is more simple than complex. The only distinct requirement is Clarity of thought. Becoming a leader comes with many responsibilities but anyone can become one by taking simple steps ahead. You need not be great to excel, but mindful of requirement of judicious result oriented efforts. Also, there is always some space left for improvement. Entrepreneurs should always surround themselves with people who bring something new to learn. A true leader finds and hires those people who’re smarter than the leader himself. If you’re a budding entrepreneur then always focus on building a dedicated and excellent team to execute your ideology in the right direction. Find and surround yourself with spaces where people are smarter than you and don’t hesitate to grow with them. Being patient and calm in a stressful situation is a quality to have as an entrepreneur. Amidst this uncertain world, having the mindset to deal with unfavorable circumstances with a composed mind is a plus point. Furthermore, always prioritize managing the people of your venture. The associated people and employees are the real assets of any firm. The times when execution goes a tad bit down the hill those are the times to learn many things from. The endurance during tough situations influences the longevity of good times. Perpetual movement is the key. Foresightedness is the key. Passion is the key. Relentless urge to explore solutions for any degree of challenges in the key. Solutions oriented approach is the key.

INNOVATING FOR PERFORMANCE

Divami Design Labs:

Whenwe as a consumer explore applications or websites that have an amiable user- interface and are loaded with avant-garde designs/ visual components, we are inclined towards it more! This industry is booming with flying colors and is helping businesses to enhance their customer experience. With that being said we have the mesmerizing face of the UI/UX designing industry- Divami Design Labs. The brand has been awarded as the “Best UI/UX Designing Company of the Year 2022”. We shall explore more about the journey of Divami and know their algorithms of stamping excellence in the industry.

The Zeal of Creating Legacy

The requirement for exclusive UI and UX designs is growing complacently. As every business has its demands, Divami downpours ebullient efforts in adopting a methodical user research approach to have a deeper understanding of their client’s needs, important factors, and behaviors. After analyzing these pointers, Divami customizes its designs that adhere to the client’s user base. As a consequence of this, the end-users of the platform intricately relate to their efforts of designing personally for them.

The company also takes a thorough overview of domains like designing for Tech Software products, B2B Saas Platforms, enterprise digital Platforms, and Consumer apps. This showcases their design structures being highly adaptable and customizable to the standards of different platforms. Divami has always perceived the notion of becoming the most credible and trusted brand in the UI/ UX domain across the globe. Their aspirations of seeing their clients become successful are always full-fledged.

Galvanizing Unmatchable Innovations

When it comes to innovations being fabricated at Divami, the work is done to the core. Their ways of unleashing growth and developing models of long-term success are over the top. All of this comes from the incorporation of various ongoing trends in which their clients operate. This grips their position to evaluate clients’ pain points in a detailed manner. This also helps Divami to strengthen their abilities to bring innovations and find accurate solutions to different problem statements. Talking about the project execution strategy, the pivotal strength of Divami’s team lies in their ability to think out of the box! They have an ardent commitment to executing the fresh idea with promising quality and perfection.

Achieving Dynamism via Numerous Tests and Trails

The initial journey of Divami started as a roller-coaster ride where the company encountered many cumbersome circumstances. The inception years were quite fulfilling and they grew with an accelerated trajectory. But soon times came when their calculations and strategies didn’t go as anticipated. Because of this, they witnessed a downtrend in the results. But to thrive back with cosmic energy was straight up to their ally. The team learned from the mistakes and started hustling again.

An Audit of Company’s USPs

The foremost distinctive factor of Divami is that they take complete ownership of project management and delivery. They handle the entire project while reassuring that unique and topnotch partners deliver different segments of the project. Even in some situations where the team is supposed to only work on the User Experience (UX) of a product, they go an extra mile to provide a pixel-perfect working UI. This diligence in imparting such dedicated services is a gigantic differentiator as talked about by many of their customers. The second USP is their project execution model. Their way of handling different projects with ethics like credibility and reliability makes them stand out. The team emphasizes on processes that are driven out of diverse filters of management. Such processes are proven to streamline efforts in the direction of users’ needs and evaporate individual designer partiality. The designs produced by Divami are innovative, comprehendible, and practical inside out.

Conventional Work Ethos of Divami

Divami has always stood by its fundamental values over the years. These fundamentals have been continuously implemented without any compromises. The team is always driven by a constant urge to do magnificent things for the clients. Even their clients acknowledge this mindset right from the beginning. During the times when grounds of disagreement arise, clients always respect the team’s point of view. This is because they also understand that the team is working with enthusiasm to safeguard their interests. One of the quintessential reasons why clients keep referring to the company or coming back is because Divami’s pixelperfect designs have made their products shine out from the competition. All these credits come from the ideology of taking every project as a collective endeavor. The team stands by the company’s methodology through all thick and thin. This takes the company ahead on the road of accomplishments.

Accrediting Employee’s Overall Prosperousness

When it comes to the tranquility of employees, serious efforts are made to ensure that employees are surrounded by a motivating work environment. The Divami team does not see them only as working professionals. Rather they see their employees as an imperative part of the company. Longer years of employee association are possible only when they’re considered stakeholders and not contributors. So, the way a company treats, nurtures, and encourages them to push their potential, becomes the deciding factor here.

Illustrious Future Outlook

As a transforming business venture, Divami is proud to hold an influx of long-term clients and a portfolio of multiplying projects. They are looking forward to expanding their team in the coming years. Already having rigorous targets aligned for the next five years, they will equip themselves with astute resources, training sessions, and valuable team additions. Furthermore, as the team is gearing up to become future-ready, they’re planning to enter Metaverse, Web 3.0, AR/VR, and IoT amongst others. Being in the UX/UI domain since 2008, they know the potential this industry possesses in the future. The agenda of leveraging UX to implement techniques to upscale human-technology interactions makes Divami unparalleled.

Connecting with the Aspiring Entrepreneurs and Readers

Entrepreneurship is challenging but comes with endless opportunities to exercise your capabilities. The road is not easy but it brings many twists and turns that are worth experiencing. Something better or bigger is always in the making. You should look for ways to divert yourself from the rat-ruckus race and target to improve what you already have. Lucrative business is all about the relationships an entrepreneur establishes with their customer base, clients, and colleagues and not merely about the money.

Local Marketing Strategies for Success

Althoughmarketing is essential for every company’s growth, achieving success in a regional or national market can present unique challenges. One of the keys to success is familiarity with the local customs and tastes. Services and products that do well in your area can help you target your marketing efforts. To succeed in a niche market, consider the following advice.

Strategies for Local Promotion

The term local marketing refers to the process of developing and implementing strategies for reaching a defined geographic area. One of the keys to success in local marketing is learning about and catering to the specific preferences of your target demographic in your immediate area. There are a variety of local marketing tactics to choose from, so you can tailor your campaign to achieve maximum results.

1. Enhance the website performance

Optimization for search engines is essential if you want your website to reach as many people as possible. You also need to localize your website for each location you intend to promote. Both of these will help the correct individuals find your website and maximize the effectiveness of your advertising budget.

It is possible to improve your website’s visibility in search engines by implementing a few simple changes. Having relevant and current information on your website is a must. Always check that the material on your website is full of relevant keywords, well-written, and structured correctly. You’ll see a boost in your site’s position on Google’s search results pages. Building quality inbound connections from relevant sites is another strategy for raising a website’s page rank.

2. Alter the meta descriptions and headings

When using a web browser, title tags are the first things a user notices. Since they serve as a summary of the page’s content, they must contain relevant keywords and accurately reflect the page’s subject matter.

As a quick summary of a page’s content, meta descriptions play a significant role in search engine optimization. You may improve your website’s visibility on Google by adding relevant local keywords and phrases to your meta descriptions and title tags.

3. Create separate landing pages

Using local landing pages to advertise your company online is highly recommended. They allow you to zero in on potential buyers in your immediate vicinity, which can boost business. Local landing pages can also boost your business’s recognition and bring in new customers.

4. Activate the Google My Business page

Claiming your Google My Business listing is a good move for local companies. Businesses can gain more exposure in search results by taking control of their online profiles and establishing credibility among consumers. Make sure to put in your company’s full name, physical address, and URL when making your listing. In addition, be sure to include pertinent information about your company, like its operating hours and list of available services. Finally, remember that updating your listing is essential to its continued success. By adhering to these straightforward guidelines, companies will have no trouble claiming the Google My Business page.

5. Encouraging positive user reviews

Among the most effective local marketing methods is actively soliciting and promoting good customer evaluations. While motivating individuals to write reviews may be challenging, you must do so.

6. Provide community events or funding

Hosting or sponsoring community activities is one approach to building goodwill and raising brand recognition in the area. By interacting with locals, businesses can grow the number of customers and people who recommend them to others. Additionally, you can meet key community members and build vital connections by sponsoring or

8. A direct mail marketing strategy.

Many people can be contacted swiftly and easily through direct mail marketing. The finest direct mail marketing for your company might be found among the numerous available. Geographic targeting is a powerful method for narrowing your focus on the right people. By doing this, you can target certain neighborhoods or postal codes with your marketing effort. Depending on demographics like age, interests, and purchasing history, customers can be honed in.

The use of local email marketing is a fantastic strategy for maintaining relationships with current and potential clients. Taking a regional perspective makes your messages more applicable to the target audience. Also, using this advertising method, you may connect with your

Conclusion

Effective local marketing campaigns can help you reach your goals. Your organization may stand out from the crowd by learning about its target demographic, developing a strategy tailored to its specific geographic area, and then implementing that plan.

ACRS Has Now Become A Synonym For Everything One Can Ask For In 2022

CHANDU DEVANPALLY

Founder and CEO

The Inspiration

Businesses face more difficult paths to commercialize their creative ideas in response to a rising need for speedier and more authorized medical equipment or products for chronic conditions. Sponsors of a novel medical device must examine a trinity of interrelated systems, including strategies/ submissions, risk/quality assurance and making clinical evidence. When these factors work together, they offer market credibility and value for a strategic partnership or financing its new product. It is where Ardent, a clinical research service provider, that can help you with clinical operations, site selections, medical writing, data management and other facets.

In 2022, it has become a brand among companies that need technical expertise in this industry. Nonetheless, the company also has therapeutic expertise to offer to its clients. Today, we are stating how Ardent become a brand name from scratch.

The meaning of ARDENT is being passionate or enthusiastic about something. When Mr. Chandu Devanpally started the business, he had a few names in his mind to name the company after something meaningful. When he realized the depth of Ardent word, he decided on it and started Ardent Clinical Research Services company. Since the founder has a keen desire to start a company on his efforts and capabilities, he started the company in 2014. With his out-of-the-box thinking and industry know-how, his brand name became popular sooner. .

Challenges Behind The Brand Popularity

In the beginning, Mr. Chandu Devanpally had no money, plans, expectations, support, devices or other things needed to start a small business. Since he was ardent about opening a business, he adopted WFH (work from home) and started making contacts in the industry. With his friends’ help, he got some contacts and opportunities to start with something. Gradually, all better things started falling in his favour.

Since clinical trials need expertise and trust, it was initially challenging for the business to popularize its brand. Nonetheless, the owner’s existence in the industry since 2007 helped the company get jobs and finish them on time alongside unmatched transparency and work quality. Today, Ardent is listed among India’s top clinical trial service providers in 2022.

Ardent Solution

The brand is best known

The Ideal Customer

The brand knows the importance of a customer since they bring business to it. Hence, it always treats its clients like divine entities. Mr. Chandu understands that it is challenging to establish a brand since not many customers trust it instantly. He explains that the brand does not define any company. Still, its work, timely work, quality and other factors make a brand. In addition, the factors described above build trust for the said brand among the customers. All ardent clients are pleased with the brand’s transparent work, and that too in the predefined deadline. It is also because the company’s work process involves studies, timelines and budgets. The brand also observes the unsaid requirements of its clients and discusses the same with them to deliver them the best services. In 2022, the company did some data analysis and realized that its customers extensively appreciate its genuine timelines and work. According to Mr. Chandu and his team, the appreciation is a booster for the company and motivates it to work more tirelessly.

Owning The Industry

Since the beginning, the company has only focused on work quality, deadlines and services. However, the journey was not easy since 2014, bringing some challenges. The brand finally became recognized in the market with quality services and transparency. Behind the scenes, the company never focused on making money and attaining fast growth in the industry. Today, the brand is establishing its high reputation in the industry.

The Marketing Programs

Besides marketing programs to attract clients, the company’s genuinity, experience, knowledge, team, work portfolio, quality, timelines and transparency organically fetch customers for the brand. Apart from listing itself in popular pharma magazines, the company never promoted itself on any other platform. Through one-on-one meetings with pharmaceutical giants and the company’s strengths, the brand receives ample opportunities to render its services and promised quality.

The Future Beholding

The company is exploring new ways and expanding globally. It is attending CPHI 2022 Frankfurt to meet many global companies. In addition, it aims to open branches in Europe and the US in the coming 1-2 years.

The brand will implement new project management tools and timelines while upgrading its electronic systems (IWRS and eCRF). Besides, it is setting new guidelines and regulations within the company.

Journey As an Entrepreneur

As an ardent entrepreneur, Mr. Chandu Devanpally faced many difficulties mentally, financially, and personally. With his hard work, dedication and capabilities, he excelled in everything. When he was working alone for his company, he faced fewer difficulties than when he needed other people to work for him. Suddenly, he managed people’s salaries, office rent and more. As a no-investor and no-partner company, running the company with a profit margin was initially challenging. According to Mr. Chandu, growth opportunities and challenges to establish a brand were equal numbers, which motivated him to stand in a good industry position.

The Personal and Professional Goals

Mr. Chandu’s personal and professional goals are to upscale the company to the next level and see better yearly growth. The company strives for the upscale sooner with its team’s efforts and expertise. Mr. Chandu gives major credit for the company’s growth to his team.

Words For Young Entrepreneurs

Many people focus on earning money but not giving the best quality and results to establish a business. It is something that Mr. Chandu Devanpally has observed in his journey and propagates the same to young entrepreneurs. He advices them to focus on quality, transparency, genuine work, and deadline to give monetary benefits as outputs alongside business value.

How to Be an Ethical Leader: 10 Tips for Success

Managers should recognize the distinction between leading the teams and being a boss.

They are in charge of the day-to-day operations. Still, leaders are responsible for the motivation and morale of their employees. The difference is in how you, an ethical leader, treat your staff and how you see your role in the company. Inspiring, encouraging, and nurturing people to help them better is the responsibility of good leaders who lead by example. Ethical leadership is at the forefront of their priorities.

Introduction of Ethical Leadership

To be an ethical leader, one must behave morally both in and out of the workplace. Character formation and upright living are major themes. Leaders who uphold ethical standards do so in both words and deeds. Ethical leaders don’t look the other way, even if doing so would benefit their companies’ financial advantage. To be a leader, one must always act under their morals. Leaders with high ethical standards serve as role models for their employees.

1. Align and define the values

Always express gratitude, provide a hand to people in need, etc., since that’s how you’d want to be treated. However, as you age and society evolves, new norms emerge, and old values may alter. Determine what’s most important to you personally, and use it to guide your business decisions. Defining your principles is a sincere way to show your true colors and will inspire your crew to do the equivalent, uniting everyone around a common goal.

2. Connect with people of similar values

You and your employees’ value systems don’t have to be a perfect match, but you must be able to find some areas of agreement. It usually begins with the interview process and continues with a mission statement. The same criteria must be used when selecting suppliers, consultants, customers, and partners. Your company’s actions should reflect your commitment to the highest ethical standards.

3. Encourage free idea expression. Be open and solicit input from your staff with every choice you make. The employees will have greater faith in you as a leader. They will feel more comfortable voicing their opinions and concerns.

4. Guard against prejudice

The truth is that many people have outmoded or incorrect views, whether they are aware of it. No leader likes to acknowledge they could do better, yet not being self-aware may backfire. Learn to identify your prejudices, preconceptions, and stereotypes so you may avoid treating others unfairly.

5. Carry the load with a pace

Creating an ethical organization requires top-down leadership. Your staff will mimic your actions and accept your philosophies if you operate in a way they admire. When you lead by example, you exhibit the qualities and actions you want your team to adopt and implement. It shows that you have faith in your staff and want them to do their best under your established standards.

6. Admit your mistakes

It’s human to make mistakes. Mindful and ethical leaders aside their pride and accept responsibility when making mistakes. Make no apologies or attempt to minimize the problem if it occurs. Instead, be forthright, own fault, extend apologies as necessary, and inform all involved of your recommended course of action for making amends.

Don’t be afraid to blame your team’s missteps and failures. You should portray yourself as a sympathetic and strong leader who will stick by your team and look for solutions rather than assign blame.

However, you must be careful not to create disconnected CSR projects instead of a comprehensive program supporting your company’s beliefs and objectives. Doing so sends a message to your consumers and staff that you may be doing things for show rather than substance, which might damage your brand. Instead, you should help enable CSR projects that align with the business’s purpose, vision, and objectives and are fully integrated into the company’s overall culture and strategy.

9. Excessively read up

Read the writings of Jeremy Bentham (the originator of utilitarianism), Peter Singer, and John Stuart Mill to get a broader perspective on ethics. To better understand the ideals, you should uphold in the workplace and why, you may learn from the philosophies of applied ethics from these experts in the area, similar to learning and inspiring from role models.

10. Fulfill yourself before others

One cannot “pour” from an empty vessel. Successful leaders prioritize their well-being and make sure to “fill their cups” regularly so they can give their all to their teams.

Ethical Leadership Examples

7. Role model inspiration

“There are numerous leaders throughout history,” said Mike Sheety, ThatShirt’s director. Learn what characteristics excellent, influential leaders have by reading about them. Then incorporate it into your approach to leadership.

8. Have a CSR strategy

The term “corporate social responsibility” (CSR) refers to businesses’ voluntary guidelines to promote ethical behavior toward society. You may use many approaches to corporate social responsibility (CSR). Eco-friendliness, workplace inclusion and diversity, community service, and respectful treatment of workers are just a few examples.

Bear in mind that deeds speak louder than words. Moral leaders don’t engage in empty rhetoric. Someone who commits and then does whatever it takes to maintain it is trustworthy. Be selfless and nice to everyone you work with at all times. Never give the janitor preferential treatment over the chief financial officer.

There should always be chances to train for ethical conduct. Arrange training sessions to teach workers how ethical behavior benefits everyone at work. The opinions of all parties should be heard, therefore holding listening sessions.

Wrapping Up!

Management based on ethics is effective in every setting. Although 97% of company leaders and workers agree that integrity is important, just 33% feel that ethical conduct is a crucial component of integrity. There is a lot in it for the people who act ethically.

aNumak And Company Enables Others To View A New Dimension Of Management And Technology Consultation

Management consulting and technology consulting are among the biggest businesses in the world and the leaders in the field. Most people consider why the growth of technology and AI is the start of growth in the management and technology consulting business. Management consulting and technology consulting may not have a harder time growing because they can hire the best consultants and have access to advanced analytics tools from tech giants. Also, a new breed of niche consultancies like aNumak and Company makes it easier for management and technology consulting to grow. But because this consultancy business is non-secretive and because this article looks to the future, most insights come from experience.

aNumak & Company is known worldwide for its hard work and dedication. As a brand, it is known for always going above and beyond what clients expect, making them trust the company daily. Its strategies change the typical business model into one that is unique, dynamic, and successful. It uses its knowledge and experience in the core domain to develop the best solutions for driving growth. Also, the company wants to boost sales by making new tools for marketing. So, the main goal is to create a sales funnel that includes both sales and marketing. It is what makes the company stand out.

Idea Behind The Start

The COVID-19 pandemic was the perfect storm that made the owners want to start a business, which became aNumak and Company. Seeing the world suffer and people lose their jobs made the company want to start a revolution. Mrs. Uma AnupKumar and Mrs. Neha Anush, who started the organization, decided it was time to give back to the world and the community. So, they had a deep thought to do something good for society. They could easily imagine how hard it would be for people worldwide to return to work after the pandemic. For example, they would have to wear formal clothes and travel long distances to work, slowing them down and making them less productive. So, the founders wanted to start a company that let people work from anywhere. Ultimately, “Misery of Covid-19” enlightened the two women entrepreneurs to start the company.

Challenges Defeated with Pride

One of the company’s first problems was finding the right people with good leadership skills. Among the challenges it faced when building its reputation in the market was getting people to understand its complex business problems.

aNumak Solutions

The company is a global management consulting firm that makes business models that can be scaled up for various industries/ organizations. It helps businesses with their problems by consulting, transforming digital, and making new products. By combining off-site and on-site support with new strategies, the company changes traditional business models into dynamic, highperforming, and innovative ones. Getting the best solutions for growing a business depends on how well experts in its core areas know the business.

Meeting the Customer Trust

When a customer meets the brand, the company wins their trust and convinces them that it can give them a 360-degree view of their entire business roadmap. In this age where people don’t trust each other, they trust brands more than ever. It is because of reasons like:

• A brand that has good reviews and ratings is getting proposals for fair deals with sample services

• Offers unique products or services

• Information is kept private and safe

• Known for having a healthy place to work

The company became well-known in its field by listening to its customers, talking to them, making their time, and giving them personalized experiences.

Customer Base

The company’s view is that customers should always come first. The company puts the needs of its customers ahead of those of its services when making decisions. The company makes all of its decisions with the client as a priority in mind. The company has a client communication system that works well and has many layers of ways to solve problems. At each stage, its clients can easily talk to each other one-on-one about their problems. The company also tries to build strong relationships with its clients through its network of partners, who are very helpful worldwide.

The company checks how confident customers are in its services regularly. It maintains a CSAT scorecard and sends a survey to clients after a project is completed with them. It gives the company a way to get helpful feedback. The company values the clients’ suggestions and does everything it can to follow them.

Strategies Help Business Promotions

The best marketing strategies that the company has used are putting together a consulting study that takes two to three weeks to design and in-person discussions/meetings that help people understand the problem better.

The Future Plans

The company’s plan for growth is clear when you look at its strong foundation, goals and value proposition. Its goal is to grow its consulting business to a global Fortune 100 company level over the next 100 years. The company wants to train managers at all levels and in all departments. Each manager will be in charge of their team. The company also plans to make 20 million dollars in the next five years by focusing its management consulting services on new technologies like Blockchain, AI, Edge Computing, natural language processing, augmented reality, analytics, and data science. The company has added WEB 3.0 consulting studies to its list of services in 2022. The company has expanded its work borders to UAE as well.

Uma Anupkumar’s and Neha Anush’s Journey

Uma Anupkumar and Neha Anush felt like starting a business was a once-in-a-lifetime opportunity for a woman entrepreneur. The journey has been full of ups and downs. Still, every minute has been full of new ways for them to learn and discover things.

The company has high hopes for the coming year because of them. With time and business growth, the founders have found a good balance between work and life that will last for themselves and their teams. The company aims to expand its market while improving remote consulting in different languages. It will give the stakeholders involved an interesting mix of technology and business.

An Advice to Young Founders

Uma and Neha advise young people who want to start their own business: “Chase the dream, not the money; the latter will follow you.” They also said, “We found Prime Insights to be a very effective public relations company that asked questions and gave us many insights.”

An Unbeatable Luminary Catering People with Illustrative Litigation and Legal Services

Theongoing era of business enterprises and startups is blooming with vibrancy. Firms are always in search of promising litigation and legal services that can help them enhance their profitability and efficiency. Legal service firms extend a lucrative hand in facing a variety of legal issues and reduce liabilities at the same time. With that being highlighted, it also saves precious time for the owners without having to worry about legal obligations. Our Prime Insights team is back with another inspiring story of a classic and exemplary women entrepreneur Adv. Sakshi Shairwal - Founder of Sakshar Law Associates. An advocate by profession, Sakshi is strongly vocal about women’s empowerment. Let’s know more about her entrepreneurial journey so far and learn major facts about professionalism from her!

Prime Insights: Can you please tell us what kind of law services Sakshar Law Associates is providing so that our readers get to know about it?

Adv. Sakshi Shairwal: While creating Sakshar Law Associates it was an idea to create a comprehensive legal space that could provide streamlined legal help to anyone coming to our door. That compelled us to provide avant-garde legal help in both litigation and corporate legal affairs. Saying that, our USP lies in Startup Law, litigation and Intellectual property to name a few. Our team comprises Advocates that have calibrated their work for over a span of 40 years in making and representing matters regularly before the Supreme Court, High Courts, and different legal forums. Our team aims to deliver the best possible solutions for our clients, supported by knowledge, tremendous experience, and excellence. Our expertise across diverse practice areas and sectors covers diverse and nuanced needs. We believe in delivering the result to the best of our client’s satisfaction as our motto is “Protecting your origin story”.

Prime Insights: Can you tell us about the initiation story of Sakshar Law Associates?

Adv. Sakshi Shairwal: Sakshar Law Associates is a full-service law firm based in New Delhi, India. We are passionate about empowering our clients with the best possible legal services. The team at Sakshar shares a common belief that “No two clients are the same”. Integrity, discretion, and sensitivity underpin everything and are our quintessential qualities. At Sakshar’s, we thoroughly listen to understand how and where we can be most effective, without compromising our integrity. We like to learn from all and welcome opportunities to get educated. This in return acts as bedrock through which we can get knowledge of our client’s business and the market they operate in. We understand that everyone has a story that is backed by a rich tapestry of deep history and purpose. Our goal is to help you express a unique message without worrying about legal pitfalls.

Prime Insights: Please tell us which area of law interests you the most.

Adv. Sakshi Shairwal: My legal academic journey has been unique and interesting to me. I pursued my Master’s (LLM) from the prestigious University of Manchester in Intellectual Property Rights. It was such a magnificent learning experience and I got to understand the nuances of the subject in such an intricate manner. After graduation, I came back to India and began my litigation journey. I was fortunate enough to start my career under a female lawyer who actively represented Delhi Government and other government organs before Delhi High Court and other courts in Delhi. I was also entrusted with handling Service litigation matters which was parallel to what I had studied in my Master’s. I started to gather interest in Service Law and studied extensively about it. When I started my litigation practice, I started getting cases on various subjects. I started actively helping startups who were looking for Legal Assistance. At present, because of my vast and distinct clientele, I like to keep abreast of all the latest legal happenings.

Prime Insights: What is your vision for the coming years?

Adv. Sakshi Shairwal: Quite an interesting question! When I started Sakshar Law way back in January 2020 (before the advent of the pandemic) my hope and aspiration were to make Legal services understandable and fluidly navigated. The pandemic was an incredible challenge that threw our traditional vision into flux. With the world at peril, it was a time to rethink and re-picture our firm’s vision and align with the demands of present times. Our firm’s motto ‘Protecting your origin story’ was birthed from such conceptualization. Our vision is to create a confluence of Legal services and support that if a client approaches us, we never look at it as a legal hurdle; we see it as a challenge and opportunity.

Prime Insights: Witnessing your story of success which you have achieved at such a young age, we would like to know that, according to you, what are the things that make a person successful?

Adv. Sakshi Shairwal: I think behind any successful business or venture, hard work and patience turn out to be the major factor in contributing to success. Since, success is a relative term and it comes and goes, it is extremely important to keep grinding and give your best at all times. Even if there is a situation that is giving unfavorable outcomes, it still gives a teachable moment for you where the second virtue of patience walks in. As a young lawyer, my story is yet to reach its final chapter but hard work and patience are the two guideposts which, according to me, help you stand apart and will reward you in the long run.

Prime Insights: Please share with us the things you learned during the days of struggle so that everyone can prepare themselves for the challenges that are to come.

Adv. Sakshi Shairwal: For me, no two days are the same. Some days you win and some days are to educate you. When the day is latter then it is a day of self-learning and introspection. Ponder on what you can do to better yourself in the future, rather than sitting and dwelling on the negatives of the situation. I try to keep a sense of calm for myself as well as for my team which inadvertently results in a better outcome for us collectively. My advice would be to re-collect and re-access the situation and the solution will present itself before. The struggle is a part of growth, as uncomfortable it may be - it hones, polishes, and prepares you for a brighter future to which you are entitled.

Prime Insights: How challenging is it to remain relevant in this competitive world? How do you keep yourself motivated during tough times?

Adv. Sakshi Shairwal: Like all industries, the pandemic created a crater of oblivion that none of us anticipated. During that time, remaining relevant and motivated was a mountain to scale. With the advancement of technology and Digital space, it proved to be a blessing in disguise for us. Our aim first and foremost is to educate the general mass about common legal issues. Since in India we are in a unique position concerning advertising and soliciting our services, we here at Sakshar Law Associates came up with something called “Sakshar Speaks”. Sakshar Speaks is a comprehensive bundle of informative articles which can be accessed free of cost and provides information from simple legal matters to the more complex legal guidelines which may be required by corporates or young startups or anyone who is looking for one-stop legal solutions at a single click.

Prime Insights: You are running a female employee business that describes women empowerment, what would you like to say about diversity leadership for women?

Adv. Sakshi Shairwal: Diversity in leadership for women is something I am passionate about. In our legal sector, for instance, things are slowly but surely changing for the better. However, there are miles to go before we rest in this regard. At Sakshar, we champion and celebrate this cause and encourage women’s legal talents. It is our endeavor for the future that we continue on the aforesaid path.

Prime Insights: How do you involve yourself in the wider legal community?

Adv. Sakshi Shairwal: At Sakshar Law, we believe in not only providing and giving legal solutions but also giving them back to society at large. Since the inception of Sakshar Law, I can proudly speak that we are part of the world’s largest Pro Bono platform which helps NGOs in providing Legal Services at minimum cost for free nature. From our end, by creating Sakshar Speaks we provide relevant knowledge and guidance to the public at large. Stating that, the reception we have received for our efforts has always been lauded and humbling. This pushes us more to give the best we can.

10 LinkedIn Marketing Hacks to Grow Your Business

For Your

1. Set Goals

You must clearly define

LinkedIn marketing. It might include

whether

informing

planning

2. Understand Your Market

You can benefit by outlining your audience when running LinkedIn lead generation advertising. But it’s not enough to identify your target market. It’s critical to comprehend what people desire, value fully, and discuss. Use the LinkedIn statistics section on your Company Page to learn more about your current audience.

3. Publish Posts

Linkedin Marketing Solutions says posting bespoke collages with three to four photographs will perform much better. You can add presentations created with SlideShare, PowerPoint, or PDFs to make your article rich and complete. Another fascinating feature is native LinkedIn videos automatically play as users scroll by them. The LinkedIn algorithm also gives priority to videos that are published on the platform.

4. Post optimization

LinkedIn’s algorithm uses these signals to rate posts:

• Personal relationship

• Relevance of interest

• Engagement potential

To put it another way, LinkedIn values people. People can see what they are interested in, looking for, etc.

5. Knowing When to Post

If you want to grow a following on LinkedIn, you must post frequently. Compared to brands that don’t publish, those who do so six times more frequently get followers. Businesses that post weekly draw twice as many visitors as those that post monthly. Additionally, individuals who post once every day draw much more attention! However, suppose you don’t post when your target audience is online, no matter how frequently you do so or how interesting your postings are. In that case, you won’t attract enough attention.

6. Go Live

According to LinkedIn, live videos receive 24 times more interaction than pre-recorded ones. You have several reasons to go live on LinkedIn as a brand. Live broadcasts can be used for interviews and webinars, as well as to run a virtual event and educate viewers about your products. Suppose you answer

your customers’ comments and questions. In that case, it can start a lively conversation with them that will help you achieve your LinkedIn marketing objectives.

7. Join Groups

It is an excellent approach to listen in on your target audience and learn what they are discussing, which can help you understand what they want. Eventually, you’ll be able to provide the users with solutions through your services and products. Without spending money on lead generation ads, connecting with your potential clients using LinkedIn InMail is a terrific option.

8. Create a Group

Once those who have been invited join your group, you have all of your potential users in one place. You have complete control over this group because no rivals are allowed to join. Now that you have amazing content to offer with your group that your prospects will enjoy and may eventually convert to leads and sales, it’s time to do it!

9. Make A Showcase Page Public

With LinkedIn Showcase webpages, you can showcase your various services and products to various audiences, giving you the chance to develop targeted, in-depth content for numerous customer personas. Additionally, you can design a tailored experience just for the clientele you are trying to sell to.

As a result, LinkedIn audiences interested in your specialized offers can follow the respective showcase pages. They don’t need to follow your business profile to do this.

10. Undersanding LinkedIn Analytics

With the help of LinkedIn Analytics, you can discover how people arrive at your Page, what content interests them the most, which CTA generated the most activity, and what failed. Additionally, you may examine the page views for your various tabs to determine how much traffic your Page receives. Additionally, visitor demographics help determine who is and is not interested in your business.

Wrapping Up!

LinkedIn is a treasure trove for all businesses. According to experts, three times per week is a good frequency. You can acquire five times as many views as those who don’t if you can post anything every day.

DE-CIX INDIA

A Pioneer Carrier and DataCenter-Neutral Exchange Platform in the Indian Internet Market

Our lives are imperatively dependent on internet services. The Internet has made humans productive and creative like never before. So, avantgarde internet and connectivity services are the quintessential necessities of our existence. DE-CIX India is phenomenally strengthening the roots of Indian Internet Business and is on the way to becoming the most reliable Interconnection platform not only in India but also across the globe.

To elaborate more upon the journey of DE-CIX India we have the dignitary entrepreneur Mr. Sudhir Kunder- Country Director of DE-CIX India with us today.

Let’s hear further about his perceptions regarding the flow of growth and how his company manages customers’ expectations with perfection.

Prime Insights: Please tell us something about your company and its offerings.

Mr. Sudhir Kunder: DE-CIX India is an emerging face of the country’s largest Internet Exchange sector. The company is powered by DE-CIX which is the world’s largest Internet exchange in Frankfurt, Germany. We are proud to be the only legal Service provider in India. We are currently operating in four cities namely Delhi, Mumbai, Chennai, and Kolkata.

Our company focuses on providing top-notch-

• Interconnection Services

• Operating a Wide Range of Carrier and DataCenter Neutral Exchange

• Interconnecting Various ISOs, CDNs, OTT Players, DNS Root Servers

• Joining International Telecom Networks and Social media Networks

DE-CIX India provides a distinct collection of services under the hat of the Interconnection Platform. With our platform, Internet Exchange, Cloud Exchange, and other services can be accessed via a Single Access Port. We work with a complete customer-centric ideology. Our clientele is both National and International. All our customers are completely enjoying DE-CIX’S PoPs being located within data centers. We have provided gilt-edge internet services powered with low latency, lower bandwidth costs, and the highest network uptime. That is how the company creates bars of reliability, astuteness, security, and compliance.

Prime Insights: Can you please tell us about the inception story of your company?

Mr. Sudhir Kunder: As we know that India is the second largest internet-using population in the world after China, it becomes of utmost importance for us to have robust internet services. With a count of 658 million active internet users in India, the average internet consumption per day, per user is 13 GB. Moreover, there are 56 million MSME entrepreneurs. Such significant numbers draw our attention and interest to revamping the paradigms of Internet business in India. Our company was founded in 2018 and we had a taste of many ups and downs right from the beginning. Back then our priority was network improvement centric and a massive part of our resources were implemented in that direction. With consistent efforts, we were able to fulfill the sudden jump in internet demand all over India.

Prime Insights: Please highlight the obstacles you faced in the initial stages of your brand’s journey.

Mr. Sudhir Kunder: Being a player in the internet services industry, we encountered numerous challenges and some of them are mentioned as follows-

• The transport layer was on the higher side. Being an essential component, there were many challenges in recognizing it and getting it solved for our customers.

• Creating awareness about the benefits of connecting to an IXP versus procurement of hazy Cache was quite a hard nut to crack. Peering and product operation processes in the market were also challenging.

• We always struggled with multiple issues associated with the transport layer, telco discussions, onboarding at a Data Center, and limitations with small/medium ISPs amongst others. Getting things done within a specific period was always our priority.

Our team briskly analyzed the customer’s demands and issues. We were able to deliver all the necessary resources

like those of issuing ASNs and IP addresses, at their disposal. Adding more to this, we also conducted discussions on a personal level with our clients to obtain fruitful solutions for onboarding at Data Centers.

Prime Insights: Please share your thoughts on the essentiality of fostering a conducive workplace for employees

Mr. Sudhir Kunder: At DE-CIX India we have always anticipated curating a workplace that constantly motivates and encourages the employees. We all work as a team and support each other through every professional front. Such collaborative behavior and mindset to achieve success together brings the best results in all tasks. Each day we downpour sincere ideas into curating a “One Team One Dream” environment!

The ingrained principles of our working environment are of-

Trust

Respect

Accountability

Interpersonal Communication

Endless learning opportunities

Dedicated Teamwork

Prime Insights: How do you keep yourself motivated? What strategies are used to inspire your workforce periodically?

Mr. Sudhir Kunder: Our workforce always adheres to concrete management. Management is one such tool that assists, mentors, coaches, and educates all the employees irrespective of the experience they hold. We always encourage them to experiment with ideas because they solely can bring the best. Leadership at DE-CIX India revolves around the notion of creating trailblazing benchmarks that are unparalleled and acts as a guiding force for the future.

Prime Insights: Would you like to share something about the goals aligned for the coming years?

Mr. Sudhir Kunder: There are many prolific goals associated with the upcoming journey of DE-CIX India. We are currently concentrating on constructing POP’s in strategic locations at Data Centers being established by National and International Data Center organizations. We are also working on introducing Microsoft Azure Peering Services (MAPS), Interconnection FLEX, and Blackholing. Our company has ardent faith in the Indian market and other SAARC nations. Furthermore, we are approaching to upgrade our network to ensure that it can stand strong in times of immaculate growth and demand.

The reach of Internet services is still not what it should be. The thrust of GOI is to dive deeper into India and cover more than 6 lakh villages that are still deprived of internet services. The entire team of DE-CIX India is working behind the process of germinating fresh Internet Exchange solutions that are affordable, scalable, and deployable in rural areas easily.

Facebook is a Powerful Tool for Small Businesses

More than being present on every channel is required for effective social media marketing. It interacts with your most loyal users and shares valuable stuff. However, selecting a social networking platform can take some time, especially when new businesses are always being released.

Facebook is a good start, but your social media approach will also rely on your business and target demographic. It will assist you in engaging with your followers and providing them with useful material that can direct them to your website and a purchasing decision. Facebook is the world’s most widely used social media network, with 2.7+ billion active members. Here are some reasons why your business needs Facebook:

1. Create trust in your brand.

Whether you run a construction company, legal practice, or bakery, you must advertise your brand to attract clients and expand your clientele. Why not reach potential clients on social media if many people are currently using it? When someone sees your business while reading via Facebook, they will have the opportunity to link through to the website to learn more about you, how you assist others, and why they should think about working with you.

The contemplation and awareness content you provide is helpful to visitors to your Facebook Page, even if they aren’t yet prepared to make a purchase. It consists of blogs on the website, backlinks to relevant third-party websites, landing pages containing PDFs behind a gate, and more. These will entice readers to learn more about your company and to regard you as a valuable resource that isn’t always trying to close a deal. When they are prepared to make a purchase, they are more inclined to work with your business as they have grown to know and trust it.

2. Advertise to your finest clients.

Users are shown the content that is most pertinent to them in Facebook’s News Feed. Your posted content will only be seen by 0.5% of your followers. However, you can develop a social media advertising strategy to connect with potential clients. As a cost-effective marketing choice for small businesses, Facebook advertisements have a strong ROI, can target your desired audience, and are measurable.

What is the best way to locate and target your desired audience? When creating a Facebook account, people can provide their gender, age, interests, location, and other details. Then, Facebook will review the stuff they publish, share, and interact with to understand their interests better. Then, you can make Facebook ads with this data that only appear for your target market.

3. Boost engagement and SEO.

Posting on your company’s pages typically won’t result in more customers, as was already explained. But it might encourage current clients to make further purchases. It is accomplished by producing informative material, improving your SEO positioning and increasing interaction with your Facebook followers.

Search engines examine the information you submit to your Facebook Business Page and how users respond. You can increase the amount of traffic to your pages by sharing content from it, which search engines interpret as indicating that your website contains relevant, helpful content visitors want to interact with and read.

Great content that promotes social interaction will increase engagement on your Business Page in addition to helping your SEO. Your daily opportunity to connect with your clients will increase with regular posts that include shared videos, links, and other content. You can also interact with your present followers by encouraging them to comment on your posts, share them, or give your company a positive Facebook review.

4. Relate to your followers.

Your small business can engage with clients directly and give useful information by setting up a Facebook page. They can tell you more about themselves and provide you with stuff in exchange. You may discover who they are and what they want from a company, product, or service by inviting their comments, interactions, and feedback.

Engaging with your audience can humanize your business and create a sense of community on your page. Many users today look for it in a business; they don’t only want to learn about useful services and products. They also want to know about the company culture, the community NGOs you support, and the guiding principles that guide your firm. People with similar values, attitudes or passions are more likely to connect with you when you post those things on your Business Page.

5. Investigate useful metrics.

After you begin using Facebook to market your company, you should evaluate the effectiveness of your posts and advertisements. It enables you to determine which of your users’ favorite, useful content, and most relevant. If your audience needs to engage more with a particular type of material, posting time of day, or anything else, analytics help you adjust your social media strategy.

Finishing up!

At first, all of this could seem daunting, especially if you’re still getting to know Facebook’s outs and ins or are concerned about frequently publishing on your Facebook Business Page and monitoring comments. Additionally, it’s possible that you do not have the time to design, oversee, and evaluate content and advertisements on your own.

Equipping Businesses with Resplendent Recruitment Services

NITA DOSHI (Director, Talent Corner)

BANKIM DOSHI (Chairman, Talent Corner)

RASHESH DOSHI (Managing Director, Talent Corner)

Recruitment agencies play a quintessential role in upgrading business models. They help companies to find top-notch skilled candidates as per their specific expectations and executive research criteria. With the sudden splurge in the demand for efficient manpower, Talent Corner is the one-stop destination for companies to find their ideal candidates without any hassles. Talent Corner is growing by leaps and bounds.The company was recently awarded as “India’s Top 100 Franchise Brand for the Year 2022”, the second time in a row. Founded by Mr. Rashesh Doshi the brand is now welcoming partners PAN India. The company’s growth driving factors are unbeatable and we’re about to discuss the same. In this article, we will explore all the facts about Talent Corner, its business model, achievements made so far, and its futuristic goals.

A Brief about the Company

Talent Corner is an exceptional recruitment brand in India, dominating the recruitment market for the past two decades with its vision and services. Founded in the year 2022, the company stands on the top of the pedestal of the recruitment industry and franchise space. With already more than 3100+ clients served from various industries and 75+ franchise partners in India, they’re promising growth like never before. The brand has also completed a record of 25000+ recruitments in fields like Information Technology, Finance, Manufacturing, Media, Healthcare, and Logistics amongst others.

What makes its business model stand out from the competition is that the brand offers a low-investment but highly-profitable return franchise model, with an investment of INR 3, 07,000. No additional operational infrastructure fee is charged for the aforesaid. Likewise, the brand charges a one-time investment of INR 2 lakhs and a royalty of 25% on the service fee revenue. This procedure has helped many franchise partners to earn immaculate profits within a span of 6-9 months only.

The Trailblazing Leaders Igniting the Fire of Excellence

The piloted methodology of leaders makes a company stand strong on its ethics and manifest umpteen successes. Talent Corner has highly motivated leaders and management professionals with indomitable experience in the HR industry.

To begin with we have Mr. Bankim Doshi who is the Founder and Chairman of Talent Corner. He holds more than 44 years of experience in the same field. He has been a major pillar of support right from the inception of this company.

Ms. Nita Doshi- the Director of Talent Corner has down-poured ardent efforts in strengthening the pillars of the Business Development Team and Franchise Partners.

And lastly, Mr. RasheshDoshi is the Managing Director of

Talent Corner. His gold standard leadership qualities and mentorship strategies helped to expand the Recruitment and Business Development teams of the company. He was the driving force behind the notion of establishing a relentless Franchise Model by Talent Corner.

Serving the Clients with Dedication

The brand believes in serving clients not only by delivering fine results but also ensuring that a feeling of contentment is created in their hearts. Keeping clients cherished comes with a dedication to adding value to their business models and Talent Corner is a pro in doing so. As mentioned above, the company has collaborated with more than 3100+ companies across India from various domains of the economy. The clients make it necessary for the company to mentor candidates for around 1800020000 positions every year. Talent Corner analyzes the requirements of its clients and builds distinct engagement strategies with them.

Perceiving the Imperativeness of Technology

The company understands that the amalgamation of technologies like Artificial Intelligence into Human Resources will escalate businesses to whole another level of fineness. Moving ahead with such an optimistic thought process, the integration of AI and HR practices will help Talent Corner in its sourcing process and build powerful grounds of authenticity with its clients. With such a terrific portfolio of accomplishments made to date, the company aims to offer a whole range of tech-driven quality services. With this, the team anticipates becoming a trustworthy partner in Human Resource Management and curating valuable long-term associations with its clients.

The Eminent Ethos of Teamwork

For any business firm to thrive for success, investing time and resources in the process of team-building becomes an indispensable factor. When it comes to being an HR recruitment agency like Talent Corner, highlighting the importance of lucrative team collaborations becomes quite obvious. The brand has impressively molded the pot of team building with their work ethics which reflects in their 100% growing business model.

Flexibility is an excellent feature of Talent Corner’s work culture. Having the opportunity to work from home and providing a comfortable interpersonal space for their employees helps them to work with creativity. This has in turn become beneficial for the company as well. Recognition of employees’ achievements and hard work is done via a monthly reward program. Such actions motivate the employees to polish their capabilities and work even harder. This also helps the management team to figure out employees’ needs, ideas, and feedback. Investing in the emotional and psychological health of its employees makes Talent Corner stand higher than its competitors.

Last but not least is their approach to building a goal-oriented team. The magic a goal-oriented team creates is that they focus on completing every single detail of a project and constantly innovating sharp solutions.

Marvelous Accolades and Recognitions

Talent Corner has achieved many respectable awards in its journey. Some of these special wards include being-

• Recognized as a reliable player under ‘India’s Top 100 Franchise Opportunities’ in 2020.

• Awarded as ‘The Franchisor of the Year’ in the category of Professional services, for the year 2021.

HEARING FROM THE SUCCESSFUL FRANCHISE PARTNERS

As the company is gaining momentum of growth, it’s the right time to hear from some of the successful franchise partners associated with Talent Corner. These people come from different backgrounds, yet chose the audacity to work with Talent Corner and start their entrepreneurial journey from a whole new perspective. Let’s read the stories of such trailblazing franchise entrepreneurs.

Passion for Excellence

Anjanee Verma hails from Pune and speaks about how he always wished to start something of his own. Not having the right skill set, mentorship, and capital to start her own business, he ended up shaking hands with Talent Corner. “I wanted to start my franchise and decided to explore Talent Corner. My journey with the brand has been good and every single day I have acquired many conventional communication and technological skills,” he says.

Anjanee Verma -Pune

Achieving a Brighter Future

Every entrepreneurial journey has its own set of challenges. Many people are looking out for opportunities to do business and Chirag Acharya is amongst them. He always had a dilemma between his full-time job and his dream of entering the entrepreneurial world. He says “The decision of seeking guidance from Talent corner made me feel confident, ambitious, and motivated. The transparency and credibility of the company’s services have given me a real experience of what entrepreneurship is about!”

Chirag Achariya -Ahmedabad

Ms. Rita Dsouza - Mumbai

Defying All the Stereotypes

Ms. Mugdha Sawant was working as a Logistics Operation Manager. She entered the field of recruitment with the consistent support of Talent Corner. “Having such a drastic transition in my career made me feel nervous. But with the training and guidelines of Talent Corner, I learned the techniques of building assertive alliances along with other important professional lessons.”

The Road of Endless Opportunities

During the COVID-19 pandemic, Mrs. Manjiri Dixit saw the chance to explore new things from a professional point of view. Learning unknown skills was a challenging scenario, but with my husband’s suggestion of joining Talent Corner, I decided to take this step. Under the guidance of the extremely cooperative team of the company, I was able to transition smoothly in my career and become a successful HR professional”, says Manjiri.

Getting the Unmatchable Guidance

Just like many aspiring minds, Ms. Rita Dsouza also dreamt of having something of her own. During her pregnancy, she got her hands on handling freelance projects in the recruitment domain. She says “Earlier, I worked as a nutritionist and came across the Franchise Model for Talent Corner. Such a simple and practical model captivated my enthusiasm and I began my journey with the brand. The sense of accomplishment in terms of financial, personal, and professional growth is real for me. The journey has been very fruitful from day one of the association.”

Becoming a Path-Breaker

Mrs. Manjari dixit -Pune

Jayanta Ghosh -Jamshedpur

Excellence like Never Before

Jayanta Ghosh from Jamshedpur recalls the challenging COVID-pandemic crisis when her 25-yearlong Contract Business was sinking rapidly. “I manifested in changing my profession and hence got in touch with Talent Corner. Because

To conclude this section we have the story of Mr. Nabeel Kaamal from Gorakhpur. He narrates, “I was in search of a productive work-from-home opportunity. As a consequence, I explored various options available in the market. Honestly, I was initially quite skeptical about this journey. But with the power of guiding words of Mr. Rashesh Doshi, he gave this idea a shot. The level of assistance and brand value offered by Talent Corner offers is phenomenal and the professional skills produced by the company are more than sufficient.

I had a PG in Science, I found franchising a suitable option for me. Mr. Rashesh Doshi guided me on a one-to-one level. Now that I am enjoying the elegance of my professional bubble, I truly admire and recommend the approachable leadership of Talent Corner”.

Nabeel Kaamal -Gorakhpur

Ms. Mugdha Sawant -Mumbai

Effectual Services: A Trailblazer Instituting Benchmarks with Contemporary Intellectual Property Services

Being surrounded by bubbles of advancements, business ventures are

always looking for innovative ways to make their targets more approachable. Every service or product needs to have that distinct value proposition to beat the competition. In such a scenario, an excellent way of curating sustainable experiences for the customers is to provide them with services that have a unique value.

Intellectual Property (IP) helps companies to adapt an ideology to outshine their competitors and witness improved outcomes. With that being said, we have lit the spark for today’s vertical dedicated to Dr. Amit Goel, the Founder of Effectual Services. His company Effectual Services is a torchbearer of IP Services in the research and consulting industry. Our Prime Insights team is glad to share the intercepts of his conversation with us. Without keeping our readers much waiting, let’s get the ball rolling and dive right away into today’s article!

Prime Insights: Please tell us about your company and the services offered.

Dr. Amit Goel: Our Company, Effectual Services is strengthening its roots in the IP Management Domain. We are a management research and consulting firm that helps corporate giants to garner intellectual property (patents, trademarks & copyrights) and legal services. All of these tasks are performed with a concoction of technology, research, legal expertise, and analytical strategies, backed with credible data.

We are ISO 27001:2013 and ISO 9001 certified, which proves our structured and process centric approach to problem solving. Our imperative focus is on making companies aware of the necessity of IP services. Moreover, our team always ensures to work with companies to help them in achieving their objectives and needs. We have worked in specialized fields like alternative energy, biotechnology, chemicals & materials, pharmaceuticals, life sciences, computer science, aerospace, automotive, electronics, etc. We also collaborate with our clients to design Intellectual Property solutions by understanding their vision, and audience and solving their critical problems. Our Intellectual Property Support Services (IPSS) such as paralegal support, proofreading, docketing, information, disclosure statement, and patent term adjustments, are driven by magnificent IP expertise and knowledge. The company has successfully provided IP support solutions to global players from 22 countries across 5 continents.

Prime Insights: What was the major source of inspiration behind starting your entrepreneurial journey?

Dr. Amit Goel: I have always been curious about the opportunities to add value to prevailing efforts and make lives better. The multifarious nature of technology plus my urge to create things out of the box led me to choose a path that forms the core of innovation ecosystem. Intellectual Property has not been widely explored in the Indian market for years. But as we’re entering the era of rapidly evolving technology, we are now acknowledging the significance of this field. IP is a spearheading domain in other countries. This drew my attention back in my graduation days and I had an ardent faith in the fruitful future prospectus of IP services.

Prime Insights: How do you collect the willpower to stand against all the difficulties?

Dr. Amit Goel: Uncertainties are an integral constituent of entrepreneurship. The past two years have made us realize how unpredictable testing situations can be. The COVID pandemic has brought major positive and negative turns for many countries, businesses, economies, and associated individuals. I believe that resilience is one such thing that can make anything work. Our determination to record immaculate growth is our guiding force for the coming years. We are standing strong with our aim to help businesses regain the lost spark and accelerate the engine of prosperity.

Prime Insights: How does your company create opportunities for the self-development of employees?

Dr. Amit Goel: Our company believes in fostering a workplace that stands strong on the pillars of authentic work culture. An initiative named “Modus Operandi” is practiced at Effectual Services. The motto of this initiative is to fabricate a working environment running on a continuous growth model. To keep things under the umbrella of creativity and interest, we keep extending leadership opportunities to different people in our organization. We keep switching between individuals and entrust them with broader responsibilities to handle. We also offer organizational professional training courses. These courses are hosted by dignitaries having respectable experience in work-life balance, mental capabilities enhancement, and positivity. This creates a bridge of emotional and professional balance that is required to enhance the skills of our employees.

Prime Insights: Kindly tell us about your company’s goals aligned for the future.

Dr. Amit Goel: Currently our organization is working on two strategies namely- the Blue Ocean Strategy, and the Red Ocean Strategy. We are intrigued to focus on giving much attention to Blue Ocean technology. With blue ocean technology in full action, we would be able to empower businesses with intelligence in identifying the following

• New Patterns

• Ongoing Trends in Technology

• Understand Potential Areas of the Market

• Determine Areas with no Context

• Create Competitive Channels

• Implement Mega Trends Capable Enough of Disrupting the Existing Market

All these can be performed by improving service differentiation and cost optimization while keeping the maintenance of highquality analysis intact. Furthermore, the amalgamation of technology and intellectual property is amassing our interest profoundly. Our team is in the beta phase of comprehending the applicability of technology and IP. Hopefully, we will come up with many advanced transformations in our domain.

Prime Insights: Being a prolific inspiration for our readers, is there any message you would like to mention?

Dr. Amit Goel: Entrepreneurship is a roller coaster ride with hefty topsy-turvy situations at each step. We began as a company with only two people and today we are a family of more than 200 people. In over a decade so far, we have learned much from this journey. Even the smallest of achievements made are nothing less than a momentous occasion for us. What makes us feel happy inside out is that our growth story is a result of the dedication of so many individuals and their determination. Effectual Services continues to shine brighter only because of our employees and team members who’ve made this firm this successful. Our story also recollects the fact that great businesses are possible only when strong-willed, robust mindset and hardworking people who work towards a common cause, come together.

20 Online Business Ideas You Can Start Tomorrow

An ecommerce company owner can generate money from anywhere in the globe. The concept is appealing and viable, but many entrepreneurs don’t know where to start. The first step in beginning an effective internet company is identifying your talents and abilities. Compare credit card processing companies to locate a provider that can help you take payment online.

Whether you desire to become a comprehensive entrepreneur or establish a passive income company, your service or product should meet customer demand. Here are several lucrative needbased enterprises with little initial expenses that you can start immediately.

1. SEO Consultant

SEO consultant is beneficial if you know Google Analytics and Ads. Small business owners undervalue SEO. Start an online consulting agency by teaching business owners SEO to boost website conversions.

Your marketing skills can help business owners enhance organic web traffic through keywords, analytics, and article style. Google’s algorithms change. Thus, you must continuously understand SEO.

2. Small business consultant

Why not use your business expertise to assist prospective entrepreneurs to succeed? As a consultant, you can assist new company owners in getting started, and seasoned businesses meet demand. Focusing on a business consulting specialization increases your chances of success. Being in the online business sector can boost your reputation, show your experience, and attract customers.

3. Social media consultant

Larger organisations hire a full-time person or agency to handle

social media, whereas tiny enterprises do it themselves. Business owners are often too busy, overloaded, or undereducated to create an effective social media strategy. As a social media consultant, you may help small businesses determine tactics, posting schedules, and content. Their fans boost commerce. Instagram, Tumblr, Pinterest, and Snapchat are challenging Twitter and Facebook. Many brands don’t realise how strong and beneficial these channels are. Focusing your consulting company on Instagram may assist other organisations improve their content and attain their business goals.

4. Niche market e-commerce retailer

Miniature furniture and dog food have fans. A specialist e-commerce site may reach customers. Creating a niche business may increase your reputation and skills. Social media or client needs might inspire an online store product.

Starting an e-commerce business requires a web host with a shopping cart or e-commerce software. Vendors may mail things to customers on your behalf. This lowers stock.

5. Web designer or web developer

Consider freelance web design if you prefer developing a website’s aesthetic concept, layout, font set, and color palette. Learn Chrome DevTools, Adobe XD, and text editors if you’re new to web design. If you enjoy coding, consider freelance web development. You can build small business websites if you know CSS, HTML, or JavaScript and are creative. Before starting full-stack web development, take a beginner’s course.

Help business owners boost their internet presence using creativity and technology. A portfolio and website will attract clients.

6. Blogger

You shouldn’t get discouraged because everyone has a blog. Blogging may be advantageous if you enjoy writing or have quality

content.

WordPress and Weebly business blogs need regularity and quality.

Gain a following by providing valuable information. Engage readers by educating, informing, or entertaining them. After you master consistent content, you may blog digital coaching, online courses, e-books, and webinars. Advertise and sponsor content. This time-consuming strategy pays off. If you sell digital items, check SSL encryption.

7. Virtual Assistant

Do you have excellent organizational and task-management skills? Become a virtual assistant using your expertise. VA services include data entry, vacation planning, and phone calls. Experience is preferred but not needed. Platforms help VAs find work. You can establish an online profile, join activities like data research, virtual help, or errands, and grow a clientele.

8. Affiliate marketer

If you appreciate Amazon reviews, consider affiliate marketing. Word-of-mouth promotes several businesses. Many firms advertise.

Unattached, connected, and active affiliate programmes. Pay-perclick affiliate marketing lacks items. Affiliate marketing employs authority, content, and no product. You use affiliate marketing. Affiliate programmes might function with a significant following or website. PR professionals give influencers free samples.

9. Remote tech support

Many small companies contact a computer-savvy family member or friend when their systems break. If you’re tech-savvy and have expertise with computers and networks, give remote technical support.

Many companies value experience and expertise over a technical degree. Friends, relatives, and local company owners can help you establish your small tech business. Upwork offers freelance tech support jobs.

10. Handmade craft seller

Etsy and ArtFire make it simpler for craftspeople to sell crocheted blankets and hand-painted glassware online. Unique crafts can be sold online to generate money doing what you love. This company has low initial costs if you purchase in bulk. If you can quickly sell work online, you’ll make money. Social networking helps local artisans.

11. App Developer

People pay for life-management smartphone applications. You can build an app if you can code and have a great idea. Apply to businesses. Both need software design and two programming languages, such as JavaScript, SQL, Python, PHP, iOS, or Ruby on Rails.

Software developers want to work with non-coders who have app ideas. Depending on your position and talents, app building can be effective.

12. Search engine

Bing and Google are famous, yet they don’t satisfy all consumers. Suppose you’re an expert; design a search engine to aid others. Your possibilities can be better if your search engine lets users choose subtopics and source types.

13. Dropshipping

If you manage an e-commerce site, you can worry about inventory. Drop shipping lets you deliver online purchases to a third-party

business for fulfillment. Your dropshipping company will succeed if you sell things for more than you pay the third-party store.

14. Tutoring business

Taking lessons doesn’t indicate someone understands the content effectively. Try beginning an online teaching service if you’re good at explaining things one-on-one and know a topic well. You can use Skype to instruct anybody, anytime, anyplace virtually. Consider budgeting for Craigslist and Fiverr advertisements.

15. Digital courses

Sharing your skills with the world is similar to teaching. You can sell written materials or downloaded information for a charge if you start an internet company that provides digital courses to everyone interested in the subject.

16. YouTube channel

YouTube makes launching a company simple. Upload videos teaching beginners or advanced subjects, and utilize social media to promote your channel. You can monetize your videos as your viewership develops.

17. Telecoaching

Some one-on-one clients can desire more than classes. Coaching using video chat software can help people advance their jobs, improve their nutrition, or discover a greater purpose in life. As a telecoach, you give guidance, recommendations, and assistance, not exercises and grades. You’ll look more trustworthy and competent if you operate a business blog or publish on LinkedIn on coaching issues.

18. Podcast network

You can benefit from the podcast boom by launching your network. You can fill the network with podcasts you record, but allowing others to participate will help it expand faster. As your network expands, you can raise per-download prices.

19. Technical writer

Copywriters are available online. Few copywriters have the technical knowledge to produce a machine manual or scientific findings. Start an internet company offering technical writing services if you have a scientific background. LinkedIn, Fiverr, and other networks can attract clients.

20. Resume and cover letter writer

Everyone has sought resume or cover letter assistance. Offer to help anybody with resumes and cover letters. Provide samples of excellent cover letters and resumes you’ve written to boost your chances of beginning an internet company.

What kind of online business is most profitable?

The most excellent pay for internet businesses comes from app development and corporate counsel advice. Experts in the field of online enterprises believe that e-commerce sites will bring in more money in the future. Still, that online educational businesses (such as tutoring, YouTube channels, digital courses, and even Skype coaching) will bring in the most money.