Prime Insights

Prakriti Gupta Editor

Editor’s Note

Driven by Integrity and Functioning with Perseverance

The entrepreneurial enthusiasm is perpetual and we can’t get enough of leaders bringing an unanticipated wave of revolutions. Their excellence is our impetus for bringing many more remarkable editions unfolding the chapters of serial entrepreneurialism. The entire team of Prime Insights Magazine aspires to impart an indulgence of inspiration to our leaders. This edition is just another addition to our efforts of inspiring our global readership panel. By thoroughly analyzing the feedback of our extended family we have tried our level best efforts to make this read worth every second of your time.

To open this edition with a note of admiration we have featured the brand story of Tigma Technologies. Firstly we were extremely elated to share the platform with the core proponent of Tigma Technologies, its CEO, Dr. Srinivasan Vaidyanathan. The dignitary gave us detailed insights about his brand and motivated us to weave the brand story. Tigma Technologies is a comprehensive platform that offers peculiarly curated services around Business Intelligence, ETL, Application Development, Application Maintenance, Web & Mobile Development, Data Analytics, and Cloud Computing. Their presence has been for more than a decade and the team believes in democratizing data by connecting, unifying, and transforming them from multiple data sources.

The journey began when a group of professional individuals saw the gap in the market for niche business intelligence and data warehousing consulting services in India. The service portfolio in particular has been designed to cater to the individual needs of their diverse clientele. Their industry-standard technology solutions around DWBI product consulting and software services have created a benchmark of top-notch quality. A major center of attention was Tigma’s corporate values which are all about building an integrated workforce. The brand is a firm believer in building talent without any urban-rural rule. With these things being unveiled already, we now want our readers to explore the remaining enticing entrepreneurial stories placed elegantly inside this release.

Having said that, it is now time for me to finish this note with heartfelt gratitude for the immense cognizance and support coming our way. Nothing is more surreal for us to see our readers scripting their success stories with utmost dedication and passion. We hope you truly cherish this edition and eagerly wait for more such freshly brewed entrepreneurial content coming from the business fraternity. Rest, you all know the drill, do keep us in the loop of feedback and let us know what more you would like us to highlight on our platform. Keep working hard and let your potential shine through the clouds of adversity.

Credit Page

Editor In Chief

Ankur Mishra

Editorial Coordinator

Yash Anand , Shweta Singh , Kaustav Sarkar, Trishani Sarkar, Jasmeet Bhatia, Siddhant Pengoriya, Khushi Rawat, Prakriti Gupta, Pinki Singh

Art Director

Aryan Jha

Graphic Designer

Bhavana N Sivadas, Deepanshu Bisariya, Sumit Joshi

Head Of Distribution & Production

Shivani Lath, Kaashvi Jain, Tarush Rajawat

Web Development & Maintenance

Apoorva Jain, Anup Bhandari

Advertising & Promotion

Rohan Batra, Pakhi Vats, Gaurav Singh, Suhani Joshi, Sakshi Jain

Sr. Business Development Manager

Manish Mishra, Arindam Sarma , Yashwinee Singh

Business Development Manager

Priyanka, Mehul Garg

Data Analysis

Mala, Anand, Khushboo, Jaanvi Singh,Aditya Tomar, Athul Vijay K, Shaurya Agarwal, Vishal Bhat, Rohit Rana, Ankita Singh

Email: yashwinee@primeinsights.in

“A leap of faith in your potential is all that it takes to shorn off all the predispositions.”

Meet Mr. Abhijeet

Tuteja: An Enthusiast in the Realm to Transform the Perspectives of the Accounting Industry

Mr. Naveen

Saxena: Establishing a Remarkable Realm of Perfection in Brand and Media Management

Great Success Story of Evan Spiegel, Co-founder and CEO of Snapchat

Frigg Business Solutions LLP

Facilitating the Business Fraternity with Seamless Regulatory and Non-Regulatory Compliance Services

What Impact Will De-Dollarization Have on the World Economy?

How India’s Entrepreneurial Ecosystem is Flourishing to New Heights?

SSB Properties

Embracing Revolutions To Radiate Optimism In The Real Estate Industry

Inspiring Success Story of Gautam Adani from Zero to Hero

AFOND HR Services

Helping businesses and training human resources altogether

Top 5 Excellent Pitches by Women Entrepreneurs on Shark Tank India

Diligence Bio is an OECD GLP certified laboratory focussed on regulatory toxicity services. We are specialized in the toxicity testing of Agrochemicals, Pesticides and Industrial chemicals.

SERVICES

GENOTOXICITY ACUTE TOXICITY ECOTOXICITY

• Ames Test

• Micronucleus Test

• Cell Gene Mutation Test

• Ch. Aberration Test

• Oral Toxicity

• Eye Irritation

• Dermal Toxicity

• Dermal Irritation

• Skin Sensitization

• Inhalation Toxicity

• Fish Toxicity

• Bird Toxicity

• Honeybee Toxicity

• Earthworm Toxicity

• Alga Growth Inhibition

• Daphnia Immobilisation

PHYSCHEM STUDIES

• Viscosity

• Surface Tension

• 5 Batch analysis

• Stability

• Solubility

• Foam Persistence

TIGMA TECHNOLOGIES

The Hotspot of Dynamic Business Intelligence Solutions and Data Warehousing Technologies

Dr. Srinivasan Vaidyanathan CEO | Tigma Technologies

In search of a brand whose existence is a testament to the power of a bold vision and unwavering commitment to excellence, we came across the story of Tigma Technologies. The brand is the ultimate platform to find mindfully and strategically curated services around BI, ETL, and Data Analytics Solutions, Application Development, Application Maintenance & Support, Web & Mobile Development, and Cloud Computing & Support Services.

Being in the industry for more than a decade, Tigma’s adroit team consists of dedicated Business and IT professionals who have astute acumen for integrating business strategy with technology, delivering competitive advantage, bottom-line results, and return on investment to the customers. Understanding that data is an essential aspect of any business model today and Tigma Technologies believes in democratizing data by connecting, unifying, and transforming them from various data sources. Hence we grabbed the opportunity of conducting an informative interview with Dr. Srinivasan Vaidyanathan - CEO of Tigma Technologies. The dignitary technopreneur shared many lesser-known facts about his company’s journey so far. We are delighted to feature Dr. Srinivasan’s words in the exclusive edition of “The 20 Most Inspiring CEOs to Watch in 2023.”

1. Brief us on the inception story of the company. For a better understanding of the reader, let’s have an overview of the company and the offerings.

Tigma’s inception story is one of foresight and determination. It all began in 2010, when a group of forward-thinking professionals saw a gap in the market for niche business intelligence (BI) and data warehousing (DW) consulting services in India. At the time, the market lacked offshore personnel who could provide high-quality services at an affordable cost for these specialized technologies.

Motivated by this market gap, the founder of Tigma, Mr. Thiru Rengasamy, decided to build a team that would become the cornerstone of their business - a team of experts in data analytics and data science. This team’s expertise would enable Tigma to offer unparalleled BI, ETL, and data analytics solutions to its clients. The journey of Tigma since its inception is a testament to the power of a bold vision and unwavering commitment to excellence.

Our deliverables are fast, accurate, and reliable with utmost quality. We enable proactive business to customers, providing better ROI with low-cost operating models. Our industrystandard technology solutions around DWBI product consulting and software services, combined with our team of professionals, give us an edge in delivering on time with very clear measurable outputs.

2. Please give us some insights about your service portfolio. What is your targeted niche of clientele? What kind of clients do you serve, any special mentions?

With the industries at the core, Tigma provides a bouquet of services around BI, ETL, and Data Analytics Solutions, Application Development, Application Maintenance & Support, Web & Mobile Development, and Cloud Computing & Support Services. Our delivery is through pure play Offshore or Onshore or Hybrid development model to support any IT projects.

At Tigma, we are on a mission to co-source perfectly data engineered and analytical solutions that add competitive advantage to our customers and partners through long-term relationships. Our focus on providing top-notch service has earned us exposure to all industrial sectors across BFSI, R&H, HC, EU, M&L, CG, and Professional Services/Govt.

We focus on niche areas such as WebFOCUS space, where we are able to provide high-end custom solutions. We have an established clientele that is looking for us because they know we will offer them a high level of service and attention, also to ensure that clients’ needs are being met.

Our service portfolio has been designed with our clientele in mind. We understand that different organizations have different needs and our services aim to cater to their individual needs. We are committed to offering the highest level of quality in the solutions we offer. As such, the employees of our firm are highly experienced and well-versed in the latest market trends on various analytics tools such as PowerBI, Informatica, Tableau etc. This allows us to deliver tailor-made solutions and exceptional customer service to our clients, offering uncompromising quality.

3. What stands behind the uniqueness of your brand?

We foster a culture of growth and opportunity at our company. We invest in building talent, no matter the background or location — eliminating any urban-rural divide. We are proud to boast negligible attrition rates, credits to the culture fostered by our founder Mr. Thiru Rengasamy, which speaks to our emphasis on providing excellent employee care, an adaptable team adept at navigating sociotechnical changes, and a commitment to serving the world’s top organizations. We have

served some “Fortune 100” clients and our dedication speaks for itself, as evidenced by our success in all those areas. We have a great team who are technologically adaptable to various services and cater to our client’s needs.

4. How do you keep up the pace with the changing market trends? Do you believe R&D is essential for the growth of the company?

When it comes to keeping up with the constantly changing market trends, we make sure to strike a balance between our core strength in BI products consulting and implementation and new technology service offerings. We have a portfolio of service offerings that are well-balanced between products consulting and implementation and software services. We always have a balanced view of both the present and future trends in the industry. We use augmented analysis to assist with data presentation, insight generation and explanation to augment how people explore and analyze data in analytics and BI platforms. We also offer our clients with self-service analysis to help them perform queries and generate reports on their own.

As the CEO of Tigma, I know firsthand how important research and development is for any company. At Tigma, we’ve made it a priority to invest in R&D to help us stay ahead of the competition and offer our clients the best possible solutions.

Our R&D department plays a crucial role in helping us decide which products and services are most likely to succeed in the market. They conduct product research, tests, and surveys to understand our customers’ needs better and develop products that are most useful and comfortable for them.

In addition to product development, the R&D team also ensures the quality of our products through testing and analysis. This helps us deliver products that meet or exceed industry standards and satisfy our customers’ expectations.

Overall, R&D is an integral part of Tigma’s success. It allows us to stay ahead of the curve, provide innovative solutions to our clients, and maintain our position as a leading player in the industry.

5. What milestones and achievements do the company boast of? What does the company hold for it in the future (Plans)?

Tigma Technologies boasts an impressive track record of achievements, including serving over 50+ satisfied customers in the first 8 years of operation and currently employs 100+ successful professionals, with little-tono attrition in our 13 years of operation, establishing a reputation for delivering exceptional data management solutions. With a focus on customer satisfaction and value-for-money support, Tigma has invested in its clients’ success through deep domain and product expertise, seamless product upgrades, and a center of excellence for quality control. Tigma has expanded its offerings beyond DWBI to include Data Science and Data Analytics, and has ambitious plans for the future. With a goal to reach INR 200 crores (approximately 25 million dollars) in revenue by 2025, Tigma is strategically positioned for growth, including expanding its workforce, establishing operations in Tier 3/Tier 4 cities, and exploring opportunities for mergers and acquisitions to gain a competitive edge in the market. In line with our expansion plans in the US and Europe, Tigma is committed to enhancing our India operations in Chennai by expanding our workforce to 500 professionals and establishing a larger delivery center to support our growth trajectories.

6. Do you feel that CEOs today have numerous additional responsibilities on their shoulders in terms of keeping the workforce aligned on the right path?

CEOs today have a significant responsibility to keep their workforce aligned with the organization’s goals. The war for talent is a real challenge for employers, and employees have numerous choices. A finely crafted strategy is required to attract the right talent onboard. Once onboard, getting them aligned with ongoing strategies and plans is hard. MBO principles come in handy to mitigate these challenges. Tigma balances the old and new generations of employees to achieve corporate goals by providing individualized attention. Department level strategies are given a free-hand to realize corporate goals, ensuring stickiness and buy-in. Workforces must be adaptable to the changing technology ecosystem, and resources must be cross-skilled to stay relevant to customers.

7. How necessary do you feel is it to keep your employees content, how do you ensure it?

At our company, we prioritize employee contentment as essential for our success. We invest in hiring, building capabilities, and forming partnerships to retain and

engage our employees, even during challenging times. We provide developmental support through training, mentoring, and opportunities for growth. We believe in frequent positive feedback and rewards to keep our employees happy. Our commitment to our employees’ growth and happiness is unwavering, as we believe it is the key to our continued success as a company. We strive to create a positive work environment where our employees feel valued, appreciated, and motivated to contribute their best.

8. How are you giving back to society (CSR)?

Tigma is committed to corporate social responsibility (CSR) and strives to give back to society in various ways. This includes offering internships to candidates, donating to NGOs. We also actively recruit from Tier 3/Tier 4 cities, creating job opportunities for talented individuals and improving employee retention. Tigma promotes diversity and inclusivity in the workplace through diversity programs that raise awareness of civil rights. In our future plans, we aim to extend our CSR efforts to volunteering at schools, colleges and other educational facilities and continue contributing positively to the community.

9. How have you kept a balance between your personal life and professional one? Being a CEOs, is your story of struggle any different from others?

As a CEO, I strive for work-life harmony, integrating my personal and professional life seamlessly. I creatively allocate time in my calendar, recalibrate based on priorities, and disengage during personal time by disabling notifications. Tracking my time helps me maintain balance. Achieving work-life harmony has improved my leadership and innovation, allowing me to be more present for others.

My journey towards success was unique and had its own set of struggles. However, comparing my struggles to others’ would be like comparing apples to oranges. In terms of day-to-day responsibilities, my struggles are similar to those of CEOs in other “For Profit” organizations. Some of the challenges that keep me awake at night include managing sustainable growth, executing effective strategies, ensuring healthy cash flow and profitability, and maintaining consistency in sales and marketing. Other challenges include hiring and retaining the right talent, promoting employee engagement and accountability, and ensuring seamless internal communication and collaborations. Ultimately, my focus is always on doing the right things for the organization and achieving clearly defined results in all departments.

10. Who is your ultimate source of motivation for keeping up entrepreneurial enthusiasm? Also, what you would like to convey to those who idolize you as their source of motivation?

Francisco D’Souza, former CEO and Vice Chairman of Cognizant, is my role model when it comes to leadership and entrepreneurship. His style of leadership has been a great source of inspiration for me. As a CEO, it’s essential to have a plan in place for balancing your portfolios with current and futuristic service offerings. You need to be able to keep an eye on the present while also keeping an eye on the future. One of the key things that I’ve learned from my experience is that specialization is key to becoming important and creating opportunities to build your niche in new generations of technology services that revolve around specific ecosystems and business domains. To those who look up to me as a source of motivation, I would like to convey that there will be many challenges along the way, but it’s essential to keep pushing forward. Don’t be afraid to take calculated risks and learn from your mistakes. Be passionate about what you do, and always strive for excellence. Remember, success is not a destination, it’s a journey, and it’s up to you to make the most of it.

11. What are your thoughts on CEOs participation in the entrepreneurial world? What is your message to those aspiring entrepreneurs or youngsters who end up doubting their potential when situations become challenging?

Participating in the entrepreneurial world can bring immense benefits to leaders of companies, enabling them to gain valuable insights, adapt to changing trends, and identify growth opportunities. CEOs who actively engage in the startup scene can bring their wealth of knowledge and experience to the table, in terms of digital transformation trends, shift their focus to customer experience-oriented businesses, as well as to developing data-driven strategies. By staying connected with other successful entrepreneurs and companies, CEOs can stay current and competitive, constantly learning and evolving.

For aspiring entrepreneurs and young individuals facing doubts during challenging situations, it’s important to remain resilient, focused, and open to feedback. Embracing a long-term vision, staying decisive under pressure, and investing in continuous education are key. Challenges should be seen as opportunities for growth and learning, and maintaining passion and unwavering focus on business objectives is essential. Overall embracing the entrepreneurial mindset and actively participating in the entrepreneurial world can lead to success for both CEOs and aspiring entrepreneurs alike. By staying engaged, adaptive, and resilient, leaders can navigate the dynamic business landscape and achieve remarkable achievements. Remember, challenges are inevitable, but with determination, perseverance, and a forward-thinking approach, entrepreneurial endeavors can thrive.

12. Lastly, is there a message you would like to give to Prime Insights readers?

As the top brass of the organization, define your corporate culture and clearly communicate to all-concerned, so, it encourages performance in a way consistent with the company’s values and garner processes that will allow the company to grab the market-share. Employee empowerment and business alignment should go hand-in-hand. Be the best manager of your own time and that of your organization. When it comes to Organizational time management, doing the right things at the right time is key without harping on time constraints. 20 – 80 rule applies. Doing fewer things effectively done very well should lead to majority of the results.

Avoiding a “Totalitarian” management approach, we should embrace a collaborative and apolitical culture that grounds our business strategy in reality. Making realistic predictions and promises, based on astute strategies, guides our financial results. Let us leverage quarterly results as a diagnostic tool for continuous improvement, involving employees in the analysis to generate innovative ideas. In our communications, let us be precise, avoiding cliches and providing clear definitions for broader concepts. A shared understanding of vision, focus, priority, and results fosters alignment and drives our success.

To all aspiring entrepreneurs and fellow business leaders, I extend my best wishes on your entrepreneurial journey.

DataExpress

Etching a Niche in Revolutionizing the Telecommunication Industry

Darshan Kumar Kargal Director

Himanshu Niraj Vice President & Business Head

Securing a safe spot under the exclusive segment of “The 30 Most Trusted Brands to Watch in 2023” is a brand that is spearheading the telecommunication domain with its Genxtfocused fiberized and digitized bandwidth solutions. DataExpress is a brand that is sincerely committed to connecting and enriching enterprise customers, foraying into capacity building, leveraging present ecosystems, and converging various telecom technologies to accelerate the country’s 5G growth through dark and lit fibers. DataExpress provides quality bandwidth solutions to enterprise customers and ISPs. The brand creates bandwidth capacity by exploiting the various bandwidth solutions on DEPL fiber. The close-knit team of professionals at DataExpress is working relentlessly to venture into upcoming telecom areas of bandwidth solution and capacity creation.

“Transforming adversities to performance is how entrepreneurs become the torch bearers.”

That was just a brief preface of the brand, and to unveil many lesser-known yet important facts about the company, our editorial team invited the leadership panel of DataExpress, Mr. Darshan Kumar KargalDirector, and Mr. Himanshu Niraj- Vice President and Business Head to join in for an interactive interview. Both the dignitaries shared many pivotal lessons about entrepreneurship and we wove the same into words for our global readership panel.

Outdoing the Best Since Inception

From a humble start in 1998, DataExpress’s parent company DEPL (Dinesh Engineers Limited) began the legacy by pioneering the laying of interstate fiber networks. The growth of DEPL was pretty phenomenal in this area especially since government organizations and ultimately governments started outsourcing projects from them. DEPL’s dedication and corporate ethos ensured that they were the unbeatable change-makers.

In 2006, a planned restructuring of the company transformed DEPL into what it is today. As the vision was ambitious, DEPL strengthened its base and succeeded in setting up infrastructure in over 8 states across India, predominantly in the western & southern regions. The team continued to gallop ahead with its ardent faith in delivering quality services with ethics and goodwill.

DataExpress was incorporated in 2017 as a Class ‘A’ Telecom ISP (Internet Services Provider) to further expand the horizons and reach of DEPL. DataExpress is a 100% wholly owned subsidiary of DEPL operating out of Navi Mumbai. DataExpress was incepted with the ultimate aim of enriching the dark fiber to lit fiber via a quality fiberised broadband network for enterprise customers and creating capacities. Their high-octane services are unparalleled to deliver lucrative customer experience across the remotest geographies across the DEPL fiber reach. Intense competition from major telecommunication tycoons, competing against its indirect customers, pricing and localized cable operators, ROW & last mile permissions were prominent hurdles in the brand’s journey.

Promising Impeccable Integrity to Customers

DataExpress abides by the goodwill and strong brand equity of its parent company Dinesh Engineers (DEPL). This established rapport is helping DataExpress to secure a stalwart foothold in the ISP market. The team is on the front foot to take up the challenge of delivering as per the expectations of the brand in terms of quality service to match customer expectations.

Their USP lies in the legacy of an in-house built, dark fiber network which is leveraged to provide end-toend FTTX connectivity to its end customers through a

secured backup protection path. The local micro-cluster approach of the network team takes the responsibility of maintaining an SLA (Service Level Agreement) of 99.5% for enterprise customers with utmost sincerity. The brand offers enterprise broadband customers for SOHO, SME, SMB customers, and Internet Lease Line (ILL) to SMEs & top corporations. In addition to that, they also offer bandwidth on demand, SD-WAN solutions for PAN India multi-office connectivity, and backup solutions. The team is also working on creating a capacity network of 400 GIG for its customers to have an infrastructure-ready network to plug in bandwidth as per their requirements.

DataExpress believes in being honest in the product portfolio and is committed to delivering SLA-based service. The two-decades-long rich experience in underground fiber leasing, O&M, projects implementing large networks for telecommunications, and government projects & ISPs have made DataExpress truly an ethereal gem in the industry.

Etching a Mark of Excellence

DataExpress is in process of getting its services rolled out to various parts of West India gradually. Dinesh Engineers Limited (DEPL) and all of its brands including DataExpress represent the same value, commitment & customer centricity with the highest quality standards across levels & processes.

Targets Aligned for Future

The near aim of dart is to be amongst the top 5 ISP & technology solutions companies expanding in India. Strategies to penetrate further into different geographies in India are in the process of making. DataExpress is also marching ahead with a passionate zeal to build capacities across major data centers and important clusters/routes to facilitate plug-and-play for enterprise customers.

Words of Motivation for the Readers

For our widespread global readership panel, the duo shared exemplary words of motivation which truly add to the charm of this magnificent tale.

“Stay focused, honest, and keep working hard. From a humble start to building a business with diversifications into Gas & Electricals, and Internet Service Providers, if first-generation businessmen like us can achieve this feat, then our young generation can surpass them par excellence. We are in an exciting era where technology is in the driver’s seat and is exhibiting its presence in every walk of our lives. Data will play a pivotal way in building and transforming the customer experience in this 5G Next-gen technology era. We at DataExpress are working towards catering to and playing a crucial role in building a digital fibrised technology network in the Indian context.”

FEW TIPS, HOW BRANDS CAN INSPIRE, ENGAGE AND CONVERT WITH INFLUENCER MARKETING

In today’s digital age, influencer marketing has emerged as a popular strategy for brands to inspire, engage, and convert their target audience. Influencer marketing is a type of marketing that involves partnering with individuals who have a large following on social media platforms such as Instagram, YouTube, and TikTok, to promote a brand’s products or services. By partnering with influencers who have a highly engaged and targeted following, brands can reach potential customers who are already interested in their products or services. In this article, we will discuss how brands can inspire, engage, and convert with influencer marketing.

INSPIRE

One of the key benefits of influencer marketing is the ability to inspire the target audience. Influencers have the ability to inspire their followers with their content and lifestyle. Brands can partner with influencers who align with their values and mission, and showcase their products or services in a way that inspires their followers to take action.

For example, a fitness brand can partner with a fitness influencer to create inspiring content that motivates their followers to exercise more. The influencer can create workout videos, share their fitness journey, and showcase the benefits of the brand’s products. By showcasing the brand’s products in an authentic and inspiring way, the influencer can motivate their followers to try the brand’s products and services.

ENGAGE

Another key benefit of influencer marketing is the ability to engage with the target audience. Influencers have built loyal followings, and partnering with them can help brands engage with their target audience. Brands can create

campaigns that encourage followers to engage with their content, share their experiences with the brand, and even create user-generated content.

For example, a beauty brand can partner with a beauty influencer to create a challenge where followers share their makeup looks using the brand’s products. The influencer can create a tutorial on how to use the brand’s products, and encourage their followers to participate in the challenge by sharing their own makeup looks. By creating a sense of community around the brand, the influencer can engage their followers and build brand loyalty

CONVERT

Influencer marketing can also help brands convert their target audience into customers. By partnering with influencers who have a highly engaged and targeted following, brands can reach potential customers who are already interested in their products or services. Influencers can create content that showcases the benefits of the brand’s products or services, and include a call-to-action that encourages followers to make a purchase or sign up for a service.

For example, a fashion brand can partner with a fashion influencer to create content that showcases the brand’s latest collection. The influencer can create a try-on haul video, share their styling tips, and include a discount code or affiliate link in the description box. By providing their followers with a discount code or affiliate link, the influencer can incentivize their followers to make a purchase.

BEST PRACTICES FOR BRANDS TO LEVERAGE INFLUENCER MARKETING

Now that we’ve discussed the benefits of influencer marketing, let’s discuss some best practices for brands to leverage influencer marketing effectively.

CHOOSE THE RIGHT INFLUENCERS

Choosing the right influencers is crucial for the success of an influencer marketing campaign. Brands should work with influencers who align with their brand values and have a highly engaged and targeted following. When choosing influencers, brands should look for influencers who have an audience that aligns with their target demographic. It’s also important to look for influencers who have a high engagement rate, which is a measure of how much their followers interact with their content.

SET CLEAR OBJECTIVES AND GOALS

Before launching an influencer marketing campaign, brands should set clear objectives and goals. The objectives and goals should align with the overall marketing strategy of the brand.

Meet Mr. Abhijeet Tuteja: An Enthusiast in the Realm to Transform the Perspectives of the Accounting Industry

In our relentless search to find brands and leaders who have set an example of incubating real-time opportunities and created intuitive potentialities, we came across the brand story of MMC Group. MMC group started as M Mehta & Co, a CA firm in 1960 and diversified into international accounting-related services in 2010 with MMC Convert, a data migration company. Since 1960, the legacy has continued to grow exponentially and the brand has now ventured into 4 international divisions:-

• MMC Convert – Data Migration Company

• MMC Books – International Bookkeeping service

• MMC Receipt – Receipt Capturing App

• MMC Virtual Assist – Virtual Assistant Company

The brand serves all kinds of clients, especially CPA firms across the US, UK, Canada, Australia, Singapore, HK, Kuwait, and Dubai. Having incredible exposure to working with more than 45,000 SMEs on various one-off or ongoing projects, the brand has built an exceptional reputation in the accounting industry. MMC Group has also garnered the highest-rated reviews on multiple forums and has endorsed exclusive tie-ups of its vertical MMC Convert with industry giants like Xero, QBO, Freshbooks, etc. To discuss more company’s highest levels of service standards and the enriching entrepreneurial saga of MMC Group, we invited the pivotal leadership panel Mr. Abhijeet Tuteja (Group CEO).

Mr. Abhijeet Tuteja was considerate enough to take time out of his hustling schedule and join us for a detailed conversation about MMC Group. He walked us through his inspiring journey of standing unconventionally strong despite being surrounded by daunting circumstances. As Prime Insights has always been a big appreciator of raw entrepreneurial motivation and excellence, we featured Mr. Abhijeet’s words under the special segment of “Entrepreneur of the Year 2023”.

“A true leader has the persona to walk alone in the darkest times, courage to choose tough roads, and compassion to listen to the unheard voices.”

Mr. Abhijeet Tuteja Partner & Group CEO

Mrs. Smitaa Partner

Inception Tale

The idea of initiating the firm came when one of the co-founders got a chance to meet Rod Dury, founder of Xero- global accounting software, in New Zealand. Mr. Dury invited the co-founders over to visit his office. Mr. Ankit Mehta an enthusiastic CA, and Mrs. Shanu Mehta being a tech-savvy person, both were intrigued to see where the accounting world was heading and thus sowed the first seeds of the international division.

Stepping over Challenges

Talking about the business ecosystem growing extremely competitive for the CEOs around the world, Mr. Abhijeet asserts, “I feel everyone has gone through their share of struggles to be where they are and had their journeys. My journey too has been a roller coaster ride. I’m a perfect example of riches to rags and then rags-to-riches story. Born in a wealthy family, I was destined to take over 4 successful industries in my family which got changed over a span of 3 years and we lost all. During 2000, I had almost 100 crores of valuation companies doing exceptionally well. But things started going downhill and I had almost bottomed out to Rs 10 in my pocket. At that time I was just married and the real struggles began. From there to back again to where I’m today, I would say my struggle and my understanding of the fact that nothing lasts forever keeps me grounded and focused on work. I certainly assure you that I do not take anything for granted. Hence at MMC, I essentially keep these lessons in my head knowing that we need to be on top of our game always, every single day. No complacency!!”

Innovation is in the DNA

Mr. Abhijeet told us that traveling has played a major role in helping the entire team at MMC learn about adjusting and incorporating the brewing market trends in all organizational processes. The team attends almost 10 major conferences every year around the globe and gets a closer view of what’s happening in their industry.

“We try and inculcate what’s important to keep pace with industry norms and I can proudly say, we are always among the earliest adapters of technology. We have been working on AI being a part of accounting services for the last 4 years and have leveraged technology to garner immense client trust and stronger alliances. I would also like to highlight that 90% of our workforce are women. They are the backbone of our organization. With their support and natural expertise in handling multiple things at a time, the organizational culture is booming to new heights of magnificence. The perseverance and creativity of our workforce is the secret mantra of MMC’s success so far”, says the Group CEO of MMC, Mr. Abhijeet Tuteja.

Advent of Targets Lined up for Future

MMC Group is very optimistic about the future. The team is evolving by manifolds to bring in lots of technology in the accounting space to automate a lot of processes. They are also in talks with potential partners to open offices in US /Canada, Kuwait, and Ireland. The coming two years are very exciting and the entire workforce is looking forward to it.

Words for the Aspirers

Mr. Abhijeet believes that not just CEOs, no one should ever give up on their dreams.

“Following your passion is easier said than done. I say earn money, save time, and then spend some time on your passion. It might not become your profession but if you don’t spend some time on it then it haunts you. Be an avid learner and don’t be afraid of doing the necessary hard work to attain new heights.”

Giving Back to the Society

Mr. Shanu Mehta has opened the NGO ‘Arth Sangini’. Both the NGO and the team of MMC are on a mission to make rural women financially independent. So far, MMC has helped over 300 women to start their businesses, help them run their families, and see their dreams of educating their children come true. We can definitely see MMC Group growing both horizontally and vertically on a global level in the future.

Mr. Ankit Mehta Founder

Mrs. Shanu Mehta Founder

Great Success Story of Evan Spiegel,

Co-founder and CEO of Snapchat

Evan Spiegel, the cofounder and CEO of Snapchat, is a young and innovative entrepreneur who has achieved great success in the tech industry. From his early days at Stanford University to launching one of the world’s most popular social media platforms, Spiegel’s journey is one of perseverance, innovation, and vision.

Born on June 4, 1990, in Los Angeles, California, Spiegel grew up in a family of successful lawyers and businesspeople. He attended Crossroads School for Arts and Sciences, a prestigious college preparatory school in Santa Monica, where he developed an interest in design and technology. After graduating from high school, Spiegel enrolled at Stanford University, where he studied product design. While at Stanford, Spiegel met Bobby Murphy, who would later become his cofounder at Snapchat. Together, they worked on various projects, including a prototype for an app called Picaboo, which allowed users to send disappearing photos. The idea for Picaboo eventually evolved into Snapchat, which Spiegel and Murphy launched in 2011. The app initially gained popularity among teenagers as a way to share photos and messages that disappear after a short period of time. The app’s unique and fun user experience quickly caught on, and Snapchat grew in popularity among younger audiences. Despite facing challenges from other social media platforms,

such as Instagram and Facebook, Spiegel continued to innovate and develop new features for Snapchat. He focused on creating a platform that was unique and different from other social media platforms, with a focus on fun and engaging user experiences. He also prioritized privacy and security for users, which became increasingly important as privacy concerns became more prevalent in the tech industry.

As Snapchat’s popularity grew, Spiegel became known for his unconventional leadership style and his willingness to take risks. He was often seen as a young and brash CEO who was unafraid to make bold decisions, such as turning down a $3 billion acquisition offer from Facebook in 2013.

In 2017, Snapchat went public, with a valuation of over $24 billion, making Spiegel one of the youngest self-made billionaires in the world. Despite facing criticism from some investors and analysts, Spiegel remained committed to his vision for Snapchat and continued to innovate and improve the platform.

In addition to his work with Snapchat, Spiegel is also involved in various philanthropic efforts. In 2018, he and his wife, Miranda Kerr, launched the Snap Foundation, which supports organizations that focus on issues related to education, mental health, and youth empowerment.

Spiegel’s success with Snapchat can be attributed to his vision of creating a platform that was unique and different from other social media platforms. He recognized that younger audiences were looking for a more fun and engaging way to connect with their friends online, and he delivered a platform that met those needs.

He was also willing to take risks and make bold decisions, even if they were unpopular or went against conventional wisdom. By turning down Facebook’s acquisition offer, for example, Spiegel showed that he was committed to building Snapchat into a standalone platform that could compete with the biggest players in the tech industry.

Furthermore, Spiegel’s leadership style and commitment to innovation have helped him build a strong team at Snapchat. He has a reputation for being a hands-on CEO who is actively involved in the day-to-day operations of the company. He also encourages his employees to take risks and experiment with new ideas, which has led to the development of many of Snapchat’s most popular features.

In conclusion, Evan Spiegel’s success story is one of innovation, perseverance, and a commitment to creating a platform that meets the needs of its users. Through his work with Snapchat and his philanthropic efforts, Spiegel has become a role model for young entrepreneurs around the world.

Mr. Naveen Saxena: Establishing a Remarkable Realm of Perfection in Brand and Media Management

The Inception Story

Trinity Prime Media Solutions and Consulting was founded in 2019 when Mr. Naveen Saxena noticed a gap in the market for a strategic brand and media marketing management firm that could provide customized solutions to brands facing challenges with their branding and marketing strategies, especially the brands that have been in existence for many decades. Having worked in the marketing industry for many years, Mr. Naveen Saxena had developed a thorough understanding of the challenges that brands face in trying to reach their target audience effectively. It was then that he decided to start Trinity Prime Media Solutions and Consulting.

His younger brother and now Director- Mr. Amit Saxena, was also working in the media industry. Hence, Mr. Naveen Saxena invited his brother to join the company. Mr. Amit Saxena handles the company’s Operations and Sales initiatives. Trinity Prime Media Solutions and Consulting has now become a trusted partner for various brands across diverse industries, utilizing strategic planning, innovative ideas, and effective execution to help them achieve their branding and marketing goals.

Stamping Excellence Amidst the Odds

Mr. Naveen Saxena Founder and CEO

Trinity Prime Media Solutions and Consulting is a brand that specializes in tapping the pain points of branding and marketing that companies encounter in their journeys. The team is an ardent combination of proficient media strategists who create comprehensive, multidimensional media and brand strategies to tackle these challenges and deliver a positive return on investment (ROI) for its clients. The company caters to a group of companies having national and international presence across the segments of Building and Construction, FMCG, Healthcare, White goods, Engineering, etc. To have a detailed conversation about the brand and its legacy we invited the core proponent of Trinity Prime Media Solutions and Consulting, its Founder and CEO- Mr. Naveen Saxena. The leader unveiled many important facts about the company which motivated us to feature those words under the exclusive segment of “Entrepreneur of the Year 2023”.

Being a CEO himself, Mr. Naveen Saxena talked about the chapters of struggles of entrepreneurialism and how CEOs should hold their faith high amidst adversities.

“CEOs undertake their unique journeys in their distinctive ways. While some of us may have encountered obstacles in business growth or attracting investors, others might have grappled with leading a large team or making tough decisions. Nonetheless, what unites all CEOs is hard work, taking calculated risks, and making sacrifices to attain success. We have all encountered setbacks and failures on our journey but have persevered through determination and resilience. Ultimately, the road to success is rarely effortless or linear, and CEOs are no exception to this rule.

With the rise of startups and the increasing globalization of business, CEOs face a diverse range of competitors, both old and new. To succeed in this environment, CEOs need to be agile, adaptable, and constantly vigilant of the competition. They need to be willing to take risks and make bold decisions to stay ahead of the curve. This requires a constant focus on

innovation, customer needs, and emerging trends. Ultimately, CEOs who embrace competition and use it to fuel their drive for success are more likely to thrive in today’s dynamic business environment. However, CEOs need to approach the entrepreneurial world with caution and care. They should ensure that their participation does not conflict with their duties and responsibilities to their own company and that they always maintain ethical and professional standards.”

Aligning with the Market Trends

At Trinity Prime Media Solutions and Consulting, the team prioritizes staying up to date with the latest market trends to ensure that only the best advice and solutions are delivered to its clients. To name a few, we have-

• Continuous learning: Actively engaging in ongoing professional development to stay up to date on the latest trends and best practices. This includes attending conferences, webinars, and workshops, as well as reading industry publications and blogs.

• Industry Networking: Maintaining strong relationships with other professionals in the industry to stay informed about emerging trends and industry developments.

• Data analysis: Analyzing market data to identify patterns and emerging trends by tracking changes in consumer behavior and preferences.

• Innovation: The team embraces innovation and new technologies to stay at the forefront of industry trends. This includes testing new platforms, tools, and strategies to identify what works best for the clients. By combining ongoing learning, networking, data analysis, and innovation, we can keep pace with the constantly evolving marketing landscape.

Imperative Support of Research and Development

Research and Development (R&D) holds a quintessential position in the growth of Trinity Prime Media Solutions and Consulting. The leadership panel has ensured that a commendable heap of efforts and time are invested relentlessly in the R&D. Mr. Naveena Saxena said that via a dedicated R&D, the brand has managed to stay competitive, developed new products/services, improved the existing ones, and found more efficient ways to operate.

Greeting Employees with Gratitude

Undoubtedly, keeping employees’ content is essential for any company, as it can lead to higher productivity, better retention rates, and a positive work environment. Encouraging work-life balance by offering flexible work arrangements and supportive policies has helped Trinity Prime Media Solutions and Consulting employees manage their personal and professional lives with swiftness.

Awards and Recognitions

The agency has been honored with some of the most highly sought-after awards within the media and advertising industry, and Trinity Prime Media’s efforts on behalf of its clients have received recognition in all areas.

The brand was felicitated by “24m Golden Mikes 2022, Radio Advertising Awards” for its “Nagarjuna Cement Anthem” with the awards of-

• “Best First Time Effective Use of Radio”

• “Champion on Radio in the South Region (client/ self)”

• “Best First Time Creative”

A Message for CEOs to Ignite the Fire of Perseverance

“Firstly, CEOs need to recognize that stereotypes and biases can often hold us back from achieving our goals and pursuing our dreams. It’s important to challenge these stereotypes and not let them dictate our actions or decisions. Secondly, it’s important to surround ourselves with people who support and believe in us, even when faced with adversity. Seeking out mentorship and guidance from those who have overcome similar challenges can also be helpful. Lastly, persistence, resilience, and a willingness to learn and adapt are key qualities that can help CEOs overcome stereotypes and achieve success. It’s important to stay focused on our goals, remains open to feedback and new ideas, and be willing to take risks and make mistakes along the way”.

Plans Aligned for the Future

In the four successful years of implementing time-sensitive branding and marketing strategies, Trinity Prime Media Solutions and Consulting have brought significant growth to its client’s businesses. The brand’s near objective is to expand its reach to assist more corporations and brands throughout the country in revitalizing, reigniting, and rebuilding their brands. The team also aims at establishing the brand as a distinctive strategic and consulting media firm by fostering a culture of innovation, adaptability, and continuous improvement, supported by a strong leadership team.

Giving Back to the Society

The corporate social responsibility (CSR) initiative at Trinity Prime Media Solutions and Consulting focuses on providing education to underprivileged individuals. The brand offers sponsorship and free educational opportunities to children who may not have access to them otherwise.

Capsule of Motivation

To finish the article on a heartfelt note, we requested Mr. Naveen Saxena to address our global readership panel with a few words of enlightenment. The dignitary quotes, “Throughout my career, I have been fortunate to have numerous exceptional mentors who have taught me valuable lessons, provided support, and helped me navigate difficult situations. As a result, I am eager to pay it forward by offering guidance and support to anyone who approaches me. I hope to play a crucial role in your entrepreneurial journey, just as my mentors did for me. Success is achievable through hard work, perseverance, and an unwavering commitment to excellence. It’s important to set clear goals, remain focused on them, and be willing to adapt and learn along the way”.

What Impact Will De-Dollarization Have on the World Economy?

The instability of the global economy during the COVID-19 pandemic strengthened the U.S. dollar to its highest value. Various domestic as well as international factors contributed to the rise of the USD. But as the world is thriving back to its normal pace, it is predicted that in the coming years, de-dollarization will change the whole scenario of the world economy. To discuss this in detail with simplicity we have brought the read highlighting the predicted impacts of de-dollarization on the world economy.

Why does USD hold a Pioneer Place in the World Economy?

Since World War II, the world has become whole-heartedly dependent on the global reserve currency. By that, we mean that USD is dominantly used in most of the central banks around the world for international operations and financial trade. It is appropriate to say that the USD still holds the crown of being the “safe-haven currency”. This event stands strong when markets are vulnerable and a fear crisis arises. Especially because of the Russia-Ukraine War, a potent threat has hit the world economy and alarms us of a massive energy crisis by the end of 2023.

The actual grip of the dollar is measured with U.S. Dollar Index (USDX) relative to other currencies. USDX measures Euro, Japanese Yen, Canadian Dollar, British Pound, Swedish Krona, and Swiss Franc. These mentioned currencies are not answerable to the same rate-hike policies that have been implemented in the U.S. to slow down inflation. Moreover, 11 countries of the world use USD as their official currency.

Hence the U.S. has raised its interest rates much higher than other countries and their currencies. Supply chain setbacks, China’s continuing COVID lockdowns, rising wages, and escalating oil/gas prices have all contributed to surging consumer prices.

Two Sides of a Coin

But there are also some positive impacts of full de-dollarization. We all know that a local currency is a symbol of a sovereign state and using some other nation’s currency causes a significant hazard to a nation’s pride. When a country decides to incorporate a foreign currency and stop printing its own money, it loses its control of directly influencing its economy which includes important controls like administrating the monetary decisions and any other form of exchange processes. When a country starts relying on the U.S. dollars so much, the central bank of the country loses its role as the ultimate resort for its banking system. Instead, the U.S. Federal Reserve collects the profits gained from issuing coinage and the GDP suffers a hefty loss. De-dollarization is also directly proportional to bringing both challenges and opportunities for the startup ecosystem. Startups will have much smoother access to local capital in regions shifting away from the U.S. dollar. This way startups can collect impressive domestic funding. But attracting international investments is also a prominent hindrance because of currency concerns. Transactions across borders become complex leading to higher transaction rates.

So Will the US dollar Collapse or Grow?

We have witnessed before in various parts of the world where countries have lost all the value of their currencies as a result of political instability or hyperinflation. Although it is once an age occurrence, predictions of the U.S. dollar collapsing make sense and it’s not impossible to happen. But we also need to understand that as the U.S. is the largest economy in the sworld and the status of USD is a global reserve currency, the collapse is highly unlikely. Its collapse will be like a WWIII situation coming in and chances are very slim. The US Federal Reserve signed an aggressive monetary contraction policy to fight against inflation have pulled the greenback down. The FED expects the interest rates to reach a peak of 4.75% in 2023 on all its operations and trade. Hence, de-dollarization has both pros and cons for the global economy and the startup ecosystem. So understanding these implications is important for businesses, policymakers, and investors to adapt to the evolving dynamics of international trade and finance.

Frigg Business Solutions LLP

Facilitating the Business Fraternity with Seamless Regulatory and Non-Regulatory Compliance Services

Frigg Business Solutions (Frigg) is a one-stop platform to find services related to Regulatory Compliance like HIPAA, GDPR, etc., Compliance of IT Security, Risk Management, Application Development, ISO, HITRUST, PCI-DSS, NIST, SOC2, Trainings, Auditing, and Certifications. In short words, the brand is a master in driving compliance and has spread its horizons to different countries across the globe like the US, Philippines, and Canada. The company’s unique vision is to drive perceptions to conclusions and its existence is inspired by the rigidness of global regulations, business standards, customer expectations, and ROI.

Mr. Amit Sarkar Founder

Navigating Through Adversities

We sat down to have an amazing interaction with the leadership panel of Frigg Business Solutions LLP. Incorporated a little before the COVID-19 pandemic by Mr. Amit Sarkar and Ms. Harini Pallavi, the brand provides services and solutions that are targeted to help businesses in managing their organizations and certification process. We had the opportunity to understand many facts about the brand’s business model and facets of healthy relationships with its clientele. Having more than a decade-long individual experiences in the Quality and Compliance domain, Mr. Amit Sarkar and Ms. Harini Pallavi had the surreal passion to set up an organization that helps other brands understand and implement the imperative concept of compliance in their business models. Hence Frigg Business Solutions came into existence. The conversation with the duo turned out to be extremely productive and inspired us to feature the brand’s story under the starring segment of “The 25 Most Innovative Companies to Watch in 2023”.

Mr. Amit Sarkar underlined the fact that post-COVID-19 pandemic, the business environment changed drastically. Many new possible security threats were brewing up that organizations were not aware of, or attentive about. Hence the foremost challenge was to drag the awareness about these troublesome IT threats, out from the shadow of negligence. Frigg had to pour ardent efforts into educating businesses about the essentiality of information security and regulatory compliance. But with so many breach issues cropping now and then with every passing moment, brands have now accustomed themselves to the same. With consistency, authenticity, and its customer-centric ideology, Frigg has created a marvelous legacy of its own within a span of three years which is truly commendable.

At Frigg, Quality Speaks for Itself

Being in a competitive and exhaustive space of compliance and security, many brands are entrenched in marketing their services to all heights. But when quality-driven work enters the scenario, even with little or no marketing an organization stands out of the crowd. Standing true to this fact, for the past three years Frigg Business Solutions hasn’t implemented any strategic or elaborate marketing initiative to promote its services. Instead, the team chooses to stand true to its vision and corporate ethos. They are focusing more on acquiring and

Ms. Harini Pallavi Co-Founder

maintaining customers on the grounds of integrity and fulfilling promises. It is only this year; Frigg Business Solutions has started experimenting with simplistic marketing initiatives. With such grounded thought processes, Frigg is in the league of expanding its horizons to many more corners of the world.

plan is to introduce RCM (Revenue Cycle Management) and GDPR (General Data Protection Regulation) Services, especially for the European market. Frigg Business Solutions has shaken hands with a US organization, Papaya Technologies, LLC. to provide 24X7 web based compliance tool. Next, the fervent focus is dedicated to automating the services being offered at the moment which will empower Frigg’s vibrant clientele to expand their businesses with utmost swiftness. Via automation, the clients will have the agility to operate the tools as per their comfort and perform certain parts of the operations on their own. What will remain constant is the supreme guidance and support coming from the adroit experts at Frigg.

Words of Motivation for the Readers

Impressive Reputation in the Industry

Frigg Business Solutions holds the stature of being an organization that works with an end-to-end gap assessment to trap the pain points of its consumers. Post analyzing, Frigg offers its client effective and diverse solutions because, in a mired domain like IT, there cannot be a single solution for a single problem. So the brand differentiates itself from the competition by providing different solutions and resolving things at the core. This agenda has helped the brand to build robust alliances with its clientele because the kind of experiences the team at Frigg delivers is beyond excellence. Be it their seasoned panel of experts holding more than 20 years of individual experience and knowing every micro aspect of the industry or the acumen of working on complex projects across countries, Frigg has created an indomitable benchmark of quality services.

“Leveraging client’s feedback for elevating the standards of our services has worked exceptionally well for our company’s growth. We ensure that one of us is always available for our clients to discuss their concerns. High-level requirements and critical issues are always under our vigilance. We are also flexible regarding the cost of our services because many times we have witnessed organizations working around cost calculations. But we are the flag-bearers of dynamic services at competitive prices. For us, the value of a customer is always on the top because they are the source of our functioning”, asserts Mr. Amit Sarkar and Ms. Harini Pallavi.

Plans for the Future

Frigg Business Solutions is in the process of introducing new changes and projects in the coming years. On the top spot, the

“As entrepreneurs, we always have to learn and grow alongside the challenges. The one basic piece of advice for all young minds is to stick to your plans and goals, have faith in your potential and keep that fire ignited inside till you reach your manifested success. Your conscious efforts will materialize things for sure but it takes time. It is not an early call for success and you need to hold that patience intact. So don’t give up on your dreams no matter how adverse situations become”, says the founder Mr. Amit Sarkar.

Website: www.friggp2c.com

Email: service@friggp2c.com

How India’s Entrepreneurial Ecosystem is Flourishing to New Heights?

Every day is a new chapter for India as it is now one of the fastest-growing economies in the world. Like Indian engineers and doctors left an everlasting impact of excellence in the world, it’s now the legacy of Indian entrepreneurs that is scattering magnificence everywhere. The last decade has been a gamechanging phase for the Indian entrepreneurial ecosystem and we are about to discuss the same. Today we will discuss how India’s entrepreneurial ecosystem is flourishing to new heights and what positive impact it brings to our economy as well.

In 2020, India recorded more than 55,000 startups and became the third-largest startup ecosystem in the world. These startups have generated more than 1.5 million USD in job opportunities for the youth. It is also estimated that by 2025-26 India will have more than one lakh startups creating job opportunities worth 3.5 million USD. Also as per the recent studies of 2022, India has about 61400 registered companies. There is no doubt in these figures multiplying by manifolds as recent studies have shown that India will witness 4 to 5 % growth in GDP over the next five years. Analyzing the figures in more detail in 2022 startups added over two lakhs employment opportunities as compared to FY2021 which were around 1.9 lakhs. The domains which saw the most numbers of startups came from Fintech, logistics, IoT, SaaS, and Software Development amongst others.

Manifesting a Bright Future of India

Startups are an immense source of innovation, creativity, development, and disruption as they are the change builders. They are the grounds for experimentation and adaptation to ongoing trends. These startups also collaborate with various academic institutions of the country and empower the youth of our country about the power of innovations. Many of them also work particularly for the empowerment of socially excluded groups and marginalized groups of society.

By 2030 India will take the lead and surpass countries like the US and China to become the 3rd largest consumer market with an expected consumer spending of USD 6 trillion. Startups create numerous direct and indirect employments through their logistics, supply chains, and service providers. Moreover, Indian startups are an excellent domain for venture capitalists to relish multiple returns in the longer run. As the present Indian government is a strong believer and supporter of “Atmanirbhar Bharat”, our startups have significantly contributed to the nation’s economic growth.

Today, the buzz is all about tech-based business models because technology has revolutionized the startup space in so many ways. They use technology to create solutions that are cost-effective as well as accessible to all. As entrepreneurs and startups always have the inquisitiveness to develop software that deals with hightech-driven perspectives, India has splurged itself in Research and Development. The R&D workforce proactively seeks innovative ways to put new ideas into practicality. Hence, startups have opened the doors of R&D for the youth in all possible directions.

Many small businesses also immensely benefited from these startups because most of the bigger players are vocal about outsourcing their job so they can focus on their core business. Most international firms outsource talent to India to gain domestic expertise in the market which brings better growth opportunities and increased cash flow as well. When our startups will start producing the goods which were earlier exported from other countries at higher export rates, it will significantly limit the amount of money moving to cross borders. This is beneficial for the Indian economy as more cash flow goes into the domestic market. If our startups can produce their services in surplus, our country will have the potential to start exporting these goods and services to different countries which will not only accelerate the amount of foreign currency coming into India but will also strengthen the alliances with other countries.

In conclusion, we can say that as India is tracing an exemplary path of growth and startups are the fuel of this journey. They nurture value creation across diverse domains and have the potential to take the country to newer heights of opulence. However, it is also important for already established business tycoons and the government to support the startup wave and encourage youth to leap into entrepreneurship. This demands stronger collaborations and coordination with both the public and private sectors of the economy.

SSB PROPERTIES:

Embracing Revolutions To Radiate Optimism In The Real Estate Industry

Inception Saga of the Company and its Offerings

Mr. Vishal: The Company’s foundation was laid in 2002 with a vision centered on the cultured immigrant population and the pace of globalization. I started the company as a small venture catering to the demands of Residential, Commercial, and Industrial places for rent. After years of working in the industry, I slowly gained an understanding of the requirements of various types of clients from every corner of India and the world. We are property dealers in Bangalore concentrating on professional services to market, promote, sell, rent and manage properties of individuals, builders and landlords.

Mr. Vishal V Parwani Founder and Owner

In India, the real estate sector has picked up its pace substantially and is directly proportional to the growing demands for office space, real and urban accommodation. SSB Properties is one such proactive face of real estate development in Bangalore. It has become the one-stop destination for every business group that wishes to start its expansion by leveraging the edge of rapid globalization. To talk on this further, we have a very special entrepreneur who has the aura to redefine the realms of the real estate industry, Mr. Vishal V Parwani- Founder and Owner of SSB Properties. We will be touching upon the twists and turns of his entrepreneurial journey, the brand’s service portfolio, achievements made so far, and many more things like these.

A Bridge between Professional and Personal Aspects

Mr. Vishal: In the initial stages, it was a cumbersome task as this business involves a lot of traveling. It also requires attention to learning about the demographic of a locality and a thorough inspection of each property. Every project consumes a significant amount of time and many overhead expenses as well. I have to admit that personal serenity is surely missing as we cannot spend a healthy time with our family on holidays.

The Clientele of SSB Properties

Mr. Vishal: Our clientele is dense and we have served all kinds of clients, be it professionals, VVIPs, HNIs, celebrities, government organizations, MNCs, Retail chains, dignitaries from the Indian Army, NGOs, and Religious Organizations as well. We also undertake the task of supporting consultations for any programs and

formats in helping the people of weaker sections of society to relish the surreal joy of having accommodation. Our services also include procuring lands for developing IT parks across Bangalore. Our team acknowledges the requirements of the clients and attends to them on a personal level. The company is associated with various reputed developers like Sobha Limited, Embassy Group, Puravankara Limited, Provident Housing Ltd, Brigade group, Shapoorji Pallonji Group, Birla Estates Pvt Ltd, Salarpuria sattva, Prestige group, Brigade group, House of Hiranandani, Bhartiya Urban private ltd, Legacy Group, Mantri developers, Esteem group, Century Group, ETA star, HM group, HRC ventures, Vaishnavi Group, and L&T. We also have a property managing firm where we handle the properties of NRIs, international corporate offices of companies, and celebrities. Besides, we also specialize in marketing personnel for some of the colossal builders in the town.

Working Amidst Erratic Market Trends

Mr. Vishal: the real estate industry is always surrounded by newer demands and trends. These trends are taking place in a blink of an eye. But with our meticulous efforts in Research and Development, we can come up with innovations over time.

CEOs’ Participation in the Entrepreneurial Ecosystem

Mr. Vishal: The market has become competitive and the “laid back” attitude of entrepreneurs will not make them stand out of the league. One has to always work with dedication and go the extra mile to take a toll. There is still a long way to go. For us, we are anticipating an expansive future ahead, particularly in Bangalore.

Amplifying the Resilient Spirit

Mr. Vishal: For the CEOs and leaders in making, the world is challenging out there. Sure enough, the road is tough! But to face them all, consistency is the key. Doesn’t matter what you do, the same algorithm applies everywhere. The role of consistency in the cycle of struggle remains the same. Our entire team looks up to the values and ethics that we inculcate while serving our customers. Their needs are taken care of with sincerity.

Gratitude for the Ebullient Efforts of Employees

Mr. Vishal: Employees are the core of prosperity for any company. We value our employees for their heartfelt respect and utmost loyalty toward the growth of the company.

A Promise to Carve the Best

Mr. Vishal: We still have a long road to cover. Talking about the major achievements, what makes us happy inside out is that our services make the dreams of a home buyer come true. Moreover, the businesses that have joined hands with us to materialize their corporate expansion are doing immaculately well. We have touched the mark of serving more than 5000 clients. The exchange of pleasantries with the clients regularly is the biggest achievement for us. We have many plans aligned for the future. We are planning to spread our horizons to other parts of Bangalore, various departments of real estate, and work on JV assignments.

Giving Back to the Society

Mr. Vishal: Business is associated with earning money and livelihood. But when the money earned comes with respect, happiness, and satisfaction, it has a different meaning altogether. These morals stay with you forever and your identity resonates with these values in the eyes of society. The relationships that we build with our clients are something more precious for every business.

TEAM - SSB PROPERTIES

Inspiring Success Story of Gautam Adani from Zero to Hero

Gautam Adani is one of India’s most successful entrepreneurs and business magnates, with a net worth of over $100 billion. He is the founder and chairman of the Adani Group, a multinational conglomerate with interests in ports, logistics, power generation, mining, and renewable energy.

Born on June 24, 1962, in Ahmedabad, India, Adani grew up in a middle-class family. His father was a textile merchant, and Adani dropped out of college in his second year to help with the family’s business. However, Adani had bigger dreams and aspirations, and he knew that he wanted to build a successful business empire of his own.

In 1981, at the age of 19, Adani moved to Mumbai with just Rs. 500 ($7) in his pocket. He started out as a diamond sorter, working for his elder brother’s diamond business. However, he soon realized that his true calling was in trading, and he started importing and exporting a variety of goods, including polymers, plastics, and agricultural products.

Adani’s big break came in 1988 when he secured a contract to supply polyvinyl chloride (PVC) to a large Indian company. He used the profits from this deal to expand his business and started importing other products, such as coal and edible oil. He soon became one of the largest importers of coal in India, supplying the fuel to power plants across the country.

In 1994, Adani founded the Adani Group, which initially focused on trading and exports. However, Adani soon realized that there was a huge opportunity in the infrastructure sector in India, particularly in ports and logistics. He started investing heavily in this area, building ports and establishing logistics infrastructure to support India’s growing economy.

Adani’s first major infrastructure project was the construction of the Mundra Port in Gujarat, which was completed in 2001. The port, which is now the largest in India, was a game-changer for the Adani Group, and it helped establish the company as a major player in the infrastructure sector.

In the years that followed, Adani continued to expand his business empire, investing in power generation, mining, and renewable energy. He also started investing in real estate and hospitality, and the Adani Group now has a presence in over 50 countries around the world.

Adani’s success can be attributed to his relentless drive and his ability to identify opportunities and take calculated risks. He has a reputation for being a hands-on entrepreneur who is actively involved in the day-today operations of his businesses. He is also known for his ability to build strong relationships with government officials and politicians, which has helped him secure contracts and funding for his projects.

However, Adani’s success has not come without controversy. He has been accused of using his political connections to secure contracts and favorable policies for his businesses. He has also been criticized for the environmental impact of some of his projects, such as the Carmichael coal mine in Australia, which has been the subject of protests and legal challenges.

Despite these challenges, Adani has continued to build his business empire, and he remains one of India’s most successful entrepreneurs. He is a role model for young entrepreneurs, showing that with hard work, determination, and a willingness to take risks, anyone can achieve success.

In addition to his business success, Adani is also involved in various philanthropic efforts. He has established the Adani Foundation, which supports a variety of social and environmental initiatives, such as education, healthcare, and sanitation.

In conclusion, Gautam Adani’s story is one of perseverance, hard work, and a relentless drive to succeed.

Per fec tly Labeled Data Per fec t Machin e Model

“Always a synergy of your model and our pixel-per fect , labelled data”

Industries Ser ved:

Agri-tech

Autonomous Vehicles

Finance & Insurance

Construction

Spor ts

Par tnership with ARAI for complete Indian Road Dataset info@qualitasglobal.com www.qualitasglobal.com

Drones, Defense, Security & Sur veillance

Medi-tech & Robotics

Manufacturing & Logistics

Marine, Travel & Leisure

AAFOND HR Services

Helping businesses and training human resources altogether

Businesses are fundamentally changing with new technologies, changing workforce expectations, and business models. HR teams are often stuck between fulfilling the present and future requirements of the organization. It gives HR a chance to play a new role in shaping how businesses compete, find talent, and interact with their communities.

Today, A-Fond HR Services is an essential part of many Indian businesses. Its professionals are in charge of sorting through job applicants, hiring the best ones, and keeping talented workers once they have been hired. The company is constantly developing new ways to find and keep employees. It is especially true now that the COVID-19 pandemic has created a new normal.

Thoughts Turned Reality

At early age she was inclined to award to Human Resource Management Services, So she began her entrepreneurial journey on the same , by establishing “Afond HR Services” around 2007, a leading and renowned consultancy firm. Her biggest assets are her Parents, who gave her the encouragement & freedom to do what she wished. She started Afond HR Services from her hometown, Indore.

A Journey of Challenges

In 2008, Payal moved to Mumbai and inaugurated her Corporate Office with a huge team, and operate her Indore Office remotely. By 2012, Payal established her 4 branch offices in 4 Zones with a huge team and handled it remotely. Till 2015, she made almost 500 well-known clients and placed more than 9000 candidates at different positions and Brand/Companies. Payal and her team are working on a common goal which gives her huge success in her life.

In the beginning, finding clients for the business and CVs or resumes of candidates simultaneously for the company was challenging. It was hard to buy a specific software and portal for

PAYAL SONI CEO & FOUNDER

hiring at that time. Since the company was new, getting enough trust and money to build a team and close deals with clients was hard. But kudos to the company’s hiring team, who had faith in the company and never stopped working to meet the goals. When Payal Soni started this company in 2008, there was a recession, and most industries stopped hiring. Luckily, the company only worked in the FMCG sector, where it was hard to get data and software out of its price range.

A-FOND Quality

The company was the first in India to offer recruitment services in an organized way. Over the years, it has worked with leading Indian businesses and multinationals as their preferred partners. It has helped the company become the country’s leading recruitment or HR brand. Along with the fact that Indian professionals trust the company as consultants, it makes up its core capability in building organizations and careers.

Brand Reputation

Clients care more than ever about trusting a brand. The company can gain trust by showcasing the hiring strategies, process, and how to evaluate a position by showing the company’s unique selling proposition (USP). Since the company has a skilled HR team, its clients can be satisfied as soon as it closes on a position, which is the only part of its service that matters.

On a scale of 1 to 10, the company’s clients give it an 8.5. The company has been doing HR work for 15 years. Some of its clients have been with it for 8+ years. During the pandemic, many clients trusted the company’s services because it shared CVs quickly and did not waste time. It also knew what the clients were looking for and gave them several options.

The Industry Best

The company has worked for more than 15 years. It is vital in India and has offices in Indore, Mumbai and Jaipur. A valuable database of 30+ million candidates is still being used at the company. Each candidate is personally screened before the company shows them to its clients. The company helps people find junior, senior, and middle-level jobs. It follows the system for placed candidates every three months.

The company has taught finishing skills to about 8680 people looking for work. It has done 20,000 hours of interviews in the previous 13 years. The company finds good and quick jobs for Indian candidates in its database. It helps people in all industries find placements and jobs. The company gives the clients the best candidate within their desired time frame. Some more reasons that explain why the company is the best industry in 2022 are listed below:

• Well-equipped infrastructure

• Pan-India offices

• A squad with physical reach

• ERP software conducts daily operations

• Works with FMCG, Pharma, Retail, Consumer Durable, OTC, Lighting, Banking and more.

• 2 employment sites

• Social media-savvy

• 30 Recruiters

• C-town and Metro reach

The Offered Solutions

With years of experience, the company offers the following services:

• Bulk Hiring

• Junior Level Hiring

• Resume Guidance

• Senior - Middle-Level Staff Recruitment

An A-Fond Customer

Clients are essential to the company because all its work depends on them. As a service-based business, all that matters to the company is that its clients are satisfied. The company is proud of its long-haul industry relationships and that 75 percent of its revenue comes from its current clients, which shows those clients are happy.

TOP 5 EXCELLENT PITCHES BY WOMEN ENTREPRENEURS ON

Womenpreneurs are the emerging diamonds of the Indian business ecosystem. Challenging the feudality of society concerning their capabilities and working exuberantly for the upliftment of the people around them, women entrepreneurs have taken the charge of their lives. It isn’t that male entrepreneurs are not working on the same ethos, but we all know it is much more challenging and petrifying for women to start businesses from scratch.

The first-ever business show in India, Shark Tank India turned out to be an immense supporter of women entrepreneurs. We saw so many inspiring small business women leaving the gates with their dream paychecks and big smiling faces. Especially the women sharks, Mrs. Vineeta Singh and Mrs. Namita Thapar were seen heartily motivating these women to excel in what they have dreamt. Today we will discuss all the exemplary pitches made by women entrepreneurs from two magnificent seasons of Shark Tank India and imbibe immense motivation from them. Make sure to check their pitches on social media platforms and let us know which one was straight up your alley of motivation.

How Shark Tank India Respected the Massive Contribution of Women Entrepreneurs

Both seasons turned out to be a huge success for the women entrepreneurs and we saw many of them cracking lucrative deals from the sharks. So let’s take a look at the top five businesswomen who made a dynamic splash on the show.

Uma and Kalpana Jha, JhaJi Store

Right from the heart of Darbhanga city in Bihar, the sister-in-law duo of Kalpana Jha and Uma Jha stole hearts with their simplicity and passion to follow their infatuation for Bihari pickles, chutneys, and savories. With their ancestral pickle recipes and a blend of secret traditional ingredients, their brand JhaJi is vocal about the vibrancy of Bihar and its rich food culture. Although they were not able to grab a deal on the platform, sharks Vineeta Singh and Namita Thapar traveled all the way to Bihar to join hands with JhaJi. Both the sharks collectively invested in their business and presented an investment cheque of INR 85 lakhs.

Parul Gulati, Nish Hair India

A recent internet sensation for all righteous reasons, the actor, model, and entrepreneur Ms. Parul Gulati graced season 2 of Shark Tank with her brand Nish Hair, a brand that makes easy-to-go hair extensions for women. The way Parul Gulati presented her story of struggles and fantabulous entrepreneurial aura with magnificent sales numbers, all the sharks were left with the utmost admiration. Her execution skills and futuristic vision were the ice-breaking moments. Hence, the new shark in the town, Mr. Amit Jain closed the deal with Parul Gulati for 1 crore at 2% equity for her brand Nish Hair.

Rhea and Yashoda Karuturi, Hoovu Fresh

Two young and talented women entrepreneurs Rhea and Yashoda created a sensation for their unique business idea. Hoovu Fresh is an online platform that offers fresh flowers via a subscription model. Not only this, they developed a technology through which the freshness of flowers can be maintained for seven days which was their USP. The duo was able to crack a deal for themselves from energetic sharks Aman Gupta and Peyush Bansal of INR 1 crore for 2% equity.

Aakriti and Poonma Rawal, House of Chikankari

Bringing the popular Chikankari clothing style from the city of Lucknow, the mother-daughter duo of Aakriti and Poonam Rawal entered the Shark Tank platform with their brand, House of Chikankari which offers an excellent collection of ethnic and indo-western kurta sets, kurta pajamas, palazzos, and strappy tops amongst others. What attracted the sharks most was the purpose attached to their brand – empowering the marginalized people of society by giving them employment opportunities. The duo also talked about employing their house help in their business operations and supporting the education of their children as well. Impressed by this ideology sharks Aman Gupta and Peyush Bansal offered the duo INR 75 lakhs at 3.75% equity.

Auli Lifestyle by Aishwarya Biswas

Lastly, we have the Ayurvedic skincare brand Auli founded by Aishwarya Biswas from Kolkata. The lady talked about the necessity of having idealistic, authentic, and result-guaranteed Ayurvedic skincare products made for the Indian climate and Indian skin. Aishwarya Biswas talked about the serenity of pampering oneself with a sense of indulgence and wellness. She also talked about the satirical dispositions she had to face during her entrepreneurial journey as a woman. Shark Namita Thapar knew that the lady had some spark in both her vision and persistence. Hence she invested 75 lakhs in Aishwarya’s brand Auli at an equity share of 15%.