Prime Insights

EDITOR’S NOTE

Leaders on the Way of Creating Legacy with Supreme Vision

Entrepreneurship is not just about an organization churning profits or scaling numbers. The entrepreneurship of today’s corporate ecosystem is all about enhancing the way people live their lives. It comes with the resilience to bring a change for good, the ability to take risks, and being open enough to accept the consequences by keeping your passion fueled. Innovations are not going to stop as leaders are motivated enough to change the landscape of India’s entrepreneurship. These leaders have proved that tough times never last and when you have that unflinching spirit, anything can be turned towards the brighter side. Today our Prime Insights team has brought another auspicious magazine edition covering the stories of such leaders and their companies who’ve turned liabilities into opportunities for immense growth. This edition is solely dedicated to their mettle. Of these, the one that captivated our special edition has been The CraftTank Pvt. Ltd- an ingenious leader showing the imperativeness of modern marketing and creative advertising. Mr. Brijesh Solanki- the Managing Director of The CraftTank Pvt. Ltd and Mr. Kedar Shet- the CEO of The CraftTank Pvt. Ltd joined us for this feature. Led by both leaders, the company has worked predominantly in the D2C segment and has curated many avant-garde marketing campaigns for various bigger brands. It is a team of individuals with a common agenda, “Advertising people for people who give a damn.”

The company has created a distinct niche of marketing accompanied by a lot of tests and trials to break the monotony of content in the campaigns. The ideas and appeal of their services are extremely eye-catching and target the right set of audiences in a single stroke. Since its inception, its- vision was to collaborate with D2C brands for new challenges and opportunities for learning. As mentioned in the article, their work culture is the hotspot of talent and creativity. The CraftTank is one of these eminent companies that have nurtured success with their strong-headedness and adaptability. The true spirit of entrepreneurship is put to the true test when situations turn upside down. The endeavor to cater to the needs that have so far been unattended and understanding the dependency of the people on those particular needs requires years of hard work and serenity while executing. We are enthralled enough for our readers to explore this edition and tell us how they feel about it. Our endeavor to bring more such inspiring business content remains the same and we are fortunate enough to have a community that supports and loves our efforts profoundly. We translate what resides in our productive ideology for our readers. Our entire team expresses immaculate gratitude for holding on with us and motivating us to do better with each passing moment.

Prakriti Gupta Editor

CREDIT PAGE

Editor In Chief

Ankur Mishra

Editorial Coordinator

Yash Anand , Shweta Singh , Kaustav Sarkar, Trishani Sarkar, Jasmeet Bhatia, Siddhant Pengoriya, Khushi Rawat, Prakriti Gupta, Pinki Singh

Art Director Aryan Jha

Graphic Designer Bhavana N Sivadas, Deepanshu Bisariya, Sumit Joshi

Head Of Distribution & Production Shivani Lath, Kaashvi Jain, Tarush Rajawat

Web Development & Maintenance Apoorva Jain, Anup Bhandari

Advertising & Promotion

Rohan Batra, Pakhi Vats, Gaurav Singh, Suhani Joshi, Sakshi Jain

Sr. Business Development Manager Manish Mishra, Arindam Sarma , Yashwinee Singh

Business Development Manager Priyanka, Mehul Garg

Data Analysis

Mala, Anand, Khushboo, Jaanvi Singh,Aditya Tomar, Athul Vijay K, Shaurya Agarwal, Vishal Bhat, Rohit Rana, Ankita Singh

Diligence Bio is an OECD GLP certified laboratory focussed on regulatory toxicity services. We are specialized in the toxicity testing of Agrochemicals, Pesticides and Industrial chemicals.

TOXICITY ECOTOXICITY

• Fish Toxicity • Bird Toxicity • Honeybee Toxicity • Earthworm Toxicity • Alga Growth Inhibition • Daphnia Immobilisation

CraftTank Pvt. Ltd:

Addressing the Corporate Ecosystem About The Rationality Of Modern Marketing And Artistic Advertising

The CraftTank is a creative firm that works wholeheartedly to give the audience better experiences of the brands. The company is all about incorporating what is going on in the particular industry, customizing the marketing antics accordingly, and helping brands to grow along with it. From cohesive campaigns to avant-garde business designs, The CraftTank establishes surreal connections with people and brings results to the table. Our editorial team had a deepdriven conversation with the two supporting pillars- Mr. Brijesh Solanki- Managing Director of CraftTank Pvt Ltd, and Mr. Kedar Shet- CEO of CraftTank Pvt Ltd.

What left us mesmerized was their vision of revolutionizing the marketing and advertising campaigns of brands. Having experience working with so many reputed brands in the D2C industry, the company has understood the algorithms of modernistic marketing for business growth. So hold on because it was just a glimpse of perfection! Stay tuned with us till the end to know about the brand’s journey and how it surpassed all the struggles to reach where it is today. An Introduction from the Luminaries

Mr. Brijesh Solanki Managing Director

Mr. Kedar Shet CEO

CraftTank Pvt. Ltd is more than an advertising agency. It is a team of individuals that believes in “Advertising people for people who give a damn”. With a tremendous amount of experience in the D2C sector, the company has brought result-oriented advertisement projects on board. Mr. Brijesh Solanki and Mr. Kedar Shet have down-poured their vast experience in building the company’s roots. Let’s hear from the leaders what they’ve in the box for us!

Mr. Brijesh and Mr. Kedar: Both of us started the company at very early stages of our careers. I hail from a sales background whereas Mr. Kedar has indomitable experience working in the creative domain. The mixture of both interests complemented each other magnificently and made its mark. Right from the inception days, our objective was crystal clear- to shake hands with D2C brands for exciting challenges and opportunities. If you look at our name, it simply goes by the word ‘craft’. Crafting has been our safe place. It is a quintessential part of our lives, something that never fails to bring a wide smile to our faces. When this craft merges with skills, techniques, and proper planning, unordinary paradigms are created. Our office is the hotspot (or as we like to call it, ‘tank’) of talent and creativity.

Welcoming Challenges with Resolute Spirit

Mr. Brijesh and Mr. Kedar: Just like any other entrepreneur, both of us had our own set of obstacles to witness. Talking about the biggest one, it was to get our families on board. Not having a business background made everyone skeptical about our idea. It was like trespassing unknown waters. But with everyone’s hard work and support, things went exceptionally well until the COVID-19 pandemic hit us. It was barely a few months since we ventured into a new corporate space, got the best team for us, and grabbed an applaudable clientele. But then everything started to sink at the bottom and things became uncertain like never before.

When the inner self was on the verge of giving up, Mr. Kedar didn’t even think to do something like that any sooner. He boosted my confidence and convinced me to push for another six months. Those six months have now stretched to two years of excellence and our company is growing stronger with each passing day. We’re successful in grabbing the attention of our investors. Indeed it is a giant leap for any start-up like us! We both agree that competition is everywhere in the industry, no matter what stage you’re in. What works out the best, is to understand the competition. After realizing the shortcomings, one becomes more efficient in working towards becoming stronger.

An Audit of Services

Mr. Brijesh and Mr. Kedar: We are inclined towards catering to the D2C brands the most. A few of the first brands that we worked with are mCaffeine, Pintola, Swissbeauty cosmetics, tit-bit spices, Upstox, Plum Goodness, Denver for men and Saucy Affair amongst others. We are firm believers in changing minds and accelerating the impact! We emphasize that brand needs to integrate digital marketing into their business model. With an excellent team of people who are always one step ahead and have the potential to give the best solutions for your hurdles, we have

managed to offer top-notch services right from marketing to execution. We also go with a lot of experimentation to break the monotony of the content and impress the clients with results. Some of our maestro services are as follows•

Staying Abreast of the Variable Market Trends

Mr. Brijesh and Mr. Kedar: When we started our careers in the advertising industry, we weren’t aware that such agencies exist! It was a completely new syllabus to learn that changed our lives forever. For learning about the ongoing market trends, we make sure to take an hour out of our busy schedules to stay updated and aware of what’s trending! Also, our team walks on the same path. They are ever-ready to build purposeful solutions for our client’s unique business challenges.

A Breeze of Motivation is Sufficient

Mr. Brijesh and Mr. Kedar: We have always wanted to work with people who are bigger and smarter than us. Both of us admire a lot of people in the marketing and advertising industry. We like to be surrounded by people who constantly give us some or other kind of knowledge. Being surrounded by people whom you admire is a whole new way of learning the best of the best. That is how you learn how to grow in the right direction. Therefore, I advise each one of you to be around people who can contribute to your personal growth and inspire you to be alike. They should push you to assimilate knowledge from them instead of feeling envious of their capabilities.

The Ebullient Achievements

Mr. Brijesh and Mr. Kedar: We have been a part of many important campaigns of colossal brands which are true industry leaders. We have also helped many brands to reach heights that they dreamed of in a shorter period.

Employee Contentment

Mr. Brijesh and Mr. Kedar: One can’t talk enough about the imperativeness of ensuring employees’ content. Employees having serenity in all aspects whether professional or personal, are the most productive ones. We double-check that our employees work under healthy pressure where they can churn thoughts better. Employees who don’t enjoy a serene work culture won’t make for strong pillars.

So giving periodic breaks and space to work independently is important to refresh their thinking process. We organize frequent team activities, outings, and celebrations during festivals. We also keep refreshing tools in the office to complement their well-being. Additionally, we give them quality time off from work when it is truly auspicious for them. Doing wholesome work with a happy teamwork spirit gets the tasks done efficaciously in advance. Being blessed with a distinct team, every member has gigantic amounts of talent and ideas and that aura reflects through our work.

Carving Excellence with Research and Development

Mr. Brijesh and Mr. Kedar: We believe that Research and Development have to be the root steps before initiating

anything new. It is a practice that we make sure every team member abides by. Avoiding errors, while executing something new, is the fruitful outcome of investing efforts in R&D. To give the audience what they came for, we leverage R&D to produce relevant content and not fail to comply with any rules. We stand by our affirmations!

An Outlook of the Road Ahead

Mr. Brijesh and Mr. Kedar: Our Company is looking for a path where we only work with a selective group of brands focusing on agitating the cream services for them. We are more about creating ideas where brands foresee not just business but a dramatic turn too! Those experiences are stamped in the minds of the audience. With that being said, our team promises to work resiliently to bustle the challenges that we’ve set for ourselves. We set targets and feel ambitious about achieving them. We evolve by dreaming! We evolve by working for that dream!

Words of Wisdom for the Readers

Mr. Brijesh and Mr. Kedar: If you’re an aspiring entrepreneur manifesting that one leap in your career, then you simply can’t give up on your dream. Stereotypes are good for nothing! They only make people doubt their self-worth. Not everyone dares to break the stereotypes. If not successful then at least give it a try to do something that will make you happy. Do it for yourself and no one else. Keep your eyes and ears open, there are things to learn everywhere.

TEAM - The Crafttank Pvt. Ltd.

Mr. Kedar Shet CEO

Mr. Brijesh Solanki Managing Director

DURIAN INDUSTRIES LTD.

Know The Face Behind Durian, Leading Furniture Manufacturer, Sajjan Dokania

Introduction

Durian, a plywood manufacturer since 1985, now offers quality home/office furniture, robust laminates, elegant veneers, commercial plywood, solid doors, and institutional sales. Since its founding, Mr. Sajjan Dokania has led Durian to success. Under his guidance, the company has grown to 8000 dealers, 47 furniture stores, a central storage/logistics arm, and 9 manufacturing divisions, allowing it to serve customers nationwide. Durian sells products through its website and other marketplaces with a youthful and motivated workforce. Durian Projects has executed over 8000 projects in India for notable government, corporate, and media firms. Durian’s world-class furniture has an unequaled 5-year warranty and ISI, FSC, and ISO certifications for comfort and quality. The company wants to make daily areas beautiful with elegant and comfy furniture.

Sajjan Dokania

Sajjan Dokania is Durian Industries Ltd.’s Chairman MD, Previously working as a business analyst in Kolkata. He founded the Mumbai-based corporation Durian in 1981. Over the last four decades, he has dramatically evolved the company into a fully-fledged interior solutions enterprise over the previous 4 decades. Having recognized the market requirements, Mr. Dokania established nine production units over 40 years to make Plywood, Laminates, Veneer, World Class Furniture, and Doors right here in India. Leading by example, Mr. Dokania looks into every business vertical, occasionally selecting materials and products from global.

The Durian History

The company strives to produce exceptional experiences with its products to enrich lives. Durian furniture blends its passion for client happiness with business processes and industry experience to make superior products. Laying the initial strides toward plywood’s retail and wholesale commerce in 1981, the company delved into the furniture sector in 1985 to create beautiful environments for offices

and homes. After importing them, Durian began manufacturing ergonomic beds, sofas, chairs, and tables. With the modular factory, the company became a leading provider of quality office desk and storage systems, small and big orders, and several turnkey projects throughout India’s private and public sectors. The brand pioneered home-tooffice, veneer-to-plywood, project-modular, and workplace solutions after 40 years of designing everyday places.

Sajjan’s Balanced Life

Sajjan Dokania’s passion and work are his life’s driving force after 40 years. He tries not to bring work home. Inculcating his philosophy of no shop conversation while with family and keeping every individual’s function in the firm without interference helps Sajjan build and maintain balance.

CEO Story

Manufacturing superior products and outstanding rendering service have been Durian’s mission since the first store opened in 1999. As Sajjan went forward, a shared commitment to who the company is, how it will get there, and where it is heading will enable it to carry on this heritage. Since 1985, Durian has designed stunning offices and

Mr. Sajjan Dokania Chairman & Managing Director

homes. After importing furniture, the company started making sofas, chairs, beds, workplaces, and more. With many factories, the company grew enormously. The company’s constant pursuit of being the top furniture solution supplier has made the brand what it is today.

Durian Clients

Durian manufactures high-quality products with business and industry process experience. The company’s client base comprises seasoned homeowners wishing to acquire things that merge comfort and aesthetics to create a luxury lifestyle. Durian’s pan-India presence enables it to reach customers nationwide.

Race With the Trends

Durian believes that when someone acquires a piece of furniture, they create a memory and an experience. It is these experiences that the company aims to create for its essential customers. The company’s timeless designs improve modern Indian lifestyles with shape and function. Durian invests in its resources and people to help customers live better! The company’s catalog offers Durian imported and factorymade furniture with a selection of 700+ pieces renewed twice a year.

A Steady Growth

Durian strives for creative excellence. Besides, challenges bring new perspectives and ideas that spark business innovation. The company is cooperating with the best in the industry to apply a broader understanding of people—how they are motivated, think, and create— to a holistic account of work today.

CEOs Competition

According to Sajjan Dokania, new CEOs face different problems but more expectations. He argues that existing leaders can solve these difficulties more efficiently with managerial skills and top-notch education. Sajjan adds that CEOs solve industrial problems well and should be emulated for their go-getter mentality.

Staff Satisfaction

Durian creative thinking requires an open flow of thoughts, ideas, and dialogues with a common aim. The company’s employees must feel like they are part of the greater picture to foster action and ownership.

Sajjan’s Inspiration

Sajjan Dokania’s decade-long journey has several incidents. He’s learned from everyone- From other entrepreneurs who cooperate and work with Durian day in and out to vendors that have developed from smallscale businesses to impactful entities. H has also learned many aspects, From the company’s young employees who keep up with new market expertise to its reputable clients who have been with the company since the beginning.

Sajjan’s Thoughts on CEO Participation

Sajjan said, “It’s excellent and necessary to build the economy to our goals. Today’s CEOs have the knowledge and base to try something new, which would be difficult in larger corporations. Today’s entrepreneurs may take far more chances and excel at it as well.”

The Future Plans

Durian creates customer touchpoints in brick-and-mortar stores and experience centers to expand across India. The goal is to become India’s foremost interior solutions provider. Expanding the brand’s online presence and product offerings is crucial in the following years.

The Milestones and Achievements

• In 1985, Durian started making plywood in Palghar.

• In 1988, a timber-peeling plant was established in Wada, Maharashtra, to ensure quality throughout.

• Within four years, Durian plywood demand increased. Palghar had 4 plywood factories by 1991.

• The company opened India’s first ornamental veneer factory in Palghar, Maharashtra, in May 1995.

• In 1998, Durian opened a state-of-the-art plant in Wada, Maharashtra, to make PVC door laminates and model doors.

• In 1999, Durian opened an Ahmedabad home furnishings showroom with handpicked imported furniture.

• In 2001, the company opened its largest store in Mumbai.

• In 2006, Durian began modular workstation production at its first modular furniture facility.

• In 2010, the company’s upholstery business began selling couches and other upholstered products due to consumers’ shifting tastes and need for branded furniture. Durian products were excellent that year. It was FSC-certified.

• Durian’s Modular business expanded in 2012. The 52,000-square-foot facility contains cutting-edge gear for the board and household furniture. In 2012, the company commissioned a secondary ETP Plant to recycle over 10 lac liters of water/month, making the laminate unit zerodischarge.

• Durian Furniture created a user-friendly, well-curated, and ready-made furniture website in 2015.

• In 2017, Durian introduced leather sofas after customer demand.

• Durian launched Wink Mattress and Beddings, a wide selection of Décor goods and interior design advice services in 2018. It was delivered to 7000+ pin codes nationwide in 2018.

Durian’s CSR

The company has always prioritized Durian community investment. Its CSR projects spread happiness and celebrate people, promoting society socioculturally. The company furnished around 1000 poor households to improve their lives.

• Health Camps: Rajasthan-wide health/medical camps are organized by the company. Over 1000 people receive free medical drives monthly.

• Sponsorships: The organization recognizes and sponsors 500 young architects and designers each year to empower them.

Message to New Entrepreneurs

Sajjan advises budding entrepreneurs to stay positive, trust their marketing skills, have confidence, and keep an open mind as they grow. He further says,” Believe in your decision-making capacity and take chances. Skepticism has accompanied me throughout my trip.”

Message to The Readers

Sajjan believes, “A true-to-purpose vision is crucial in the expanding entrepreneurial climate. Set new goals and dream big. Work together to achieve a goal with trust and accountability. Challenges lead to new perspectives and ideas that inspire corporate innovation, sustainable efficiencies, and greater product offers.”

10 BEST GOOGLE APPS FOR SMALL BUSINESSES

Small businesses require many enterprise tools to scale and optimize their operations. Don’t be astounded, but many tycoons of the business world use Google Apps to run their organizations because it’s cheaper, convenient, secure, and streamlined. Here we are discussing the 10 Best Google Apps for Small Businesses. Moreover, anyone can have full access to all these apps with a nominal annual fee of 50 dollars. Trust us, the price for the services one can access from Google Apps is feeble compared to the pool of benefits it brings. Google also offers 24/7 support for its users. Make these apps your savior and take a step forward to accelerating your small business.

Google Meet

Google Meet is an excellent choice for keeping your team connected at any moment. The enterprise-grade video conferencing feature along with a secure global infrastructure makes it the best choice for all those WFH or urgent meetings. A maximum of 500 participants can be invited to a Google Meet. You can also schedule a meeting in advance and join meetings directly from the calendar or email invite.

Google Chat

Google Chat is a tool for teams to exchange formal conversations regarding their projects efficiently. This helps to securely send and receive messages, files, and tasks in group work. So if you want to keep a record of all the communications regarding work then this is the channel for you.

Google Drive

Google Drive is the most commonly used app for storing and sharing all the important files with teammates. This comes with flexible and expandable storage options so you never run out of space and prevent data loss. This also keeps all the hassles of sharing big files as any team member can have the access to the file location.

Google Sheets

Google Sheets are designed for doing collaborative work. Whether it’s about maintaining the record of monthly sales, revenue figures, and financial calculations or clearing invoices, Sheets make it simpler for you to have track of the aforementioned and receive notifications for edits as well. It

Google Slides

If you want to experiment with your creative edge and demonstrate powerful presentations for your team, then try Google Slides this time. This tool is meant to create and edit presentations with many people working at the same time. A single presentation but the efforts of a whole team give the best with this. The impressive yet formal templates are the attraction. One can add that extra tinge with images and videos with utmost ease.

Google Docs

Google Docs is used to make any file in any format editable in an instant. It is the gilt-edge choice for tech-savvy users who have to work online most of the time and require access to their work from multiple devices. It tracks the edit history, comes with integrated add-ons, advanced formatting, and reverts to any previous version of the document.

Google Notes

Making notes has always been a productive old-school habit. Google Notes is for those who like things to be organized, strict to deadlines, and do chores effortlessly. This app allows setting reminders so your team doesn’t skip the important ones. You can also use it to jot down your brainstorming ideas.

Google Forms

Google Forms makes it convenient for a person to collect information, conduct surveys, and scrutinize responses. If your team is working on a project and it requires gathering the data or collecting the opinions of your team members for personal uses, then it makes the process quicker. If you’re taking orders from your customers or receiving payments from them, then Google Form is the safest to opt for.

To end this article, Cloud Search is widely used to find relevant answers to questions at work. It does the job of searching across an organization’s content in Google Workspace Services. You can improve your decision-making process by turning data into realtime decisions and learning from global analytics.

For folks who want a smarter and smooth way of presenting their ideas with real-time explanation, then using multiple Jamboards is the virtual experience of using a whiteboard. You can draw, sketch, and write just like on a traditional whiteboard. Many educational organizations, professors, and lecturers use this for taking live lectures by pulling in work from Docs, Photos, Slides, and Sheets.

SAURABH DHALL: IMD Delivering A Plethora Of Services To The Doorsteps

What are the tremendous motors behind all of the digital transformation initiatives? The solution lies in applying digital technologies and artificial intelligence (AI). As many industries, including healthcare, retail, and financial services, seize this opportunity to rethink how they run their businesses, digital solutions will become essential to future digital operations. The future of digital technology is dependent on it. Companies such as Inbox Matters Digital, who employ AI to adapt, adopt, and build their products or services, will have the ability to connect with end users in a manner that is both more experiential and more personal. Today, we will discuss the path that Inbox Matters Digital (IMD) and its CEO, Saurabh Dhall (https://www.ad360global.com/), have taken over the past few years. Please remain connected with us to find out what IMD’s CEO and founder have to say about being an entrepreneur and a CEO job in a company.

Introduction

Inbox Matters Digital (IMD) is a company that takes pride in being at the forefront of pioneering new approaches to digital marketing. The company employs a unique and unconventional advertising

approach to serve as a guide for the commercial expectations of its clients. In addition to traditional advertising, the company provides well-known services such as email marketing, demandside platforms, and affiliate marketing.

The History

The company’s establishment in 2011 was to achieve a prominent standing within the media industry. After beginning its existence with a focus on digital signs, the company eventually shifted its attention to creatives, which provided a stable foundation upon which it could build more expansion.

The goal to establish a notable presence in the media field was the impetus behind the company’s decision to embark on an enlightening trip known as Ad360Global in 2020. The company’s first efforts focused on developing digital signage technology. Over time, the company was also able to carve out a niche for itself in the creative sector, which is currently the core of its operations. IMD is transparent in its acknowledgment of the benefits of diversity and its incorporation of those benefits into its value system. The staff at the company is made up of a diverse group of unusual thinkers who

Saurabh Dhall | CEO

work to assist customers in developing unconventional ideas that will help them achieve the epic results necessary for their businesses.

The company’s status as a creative advertising firm speaks well of its originality and originality. Inbox Matters Digital is among the most forward-thinking, inventive, and, most importantly, customer-friendly digital marketing professional companies. In stark contrast to the competitors that the company faces in this industry, it prioritizes the satisfaction of its clients and the delivery of the highest possible quality standards. The company places a significant emphasis on maintaining a robust client base through extensive investments, allowing it to drive growth constantly across all industry verticals.

The Equilibrium of Life

In the era of the “new normal,” everyone is having trouble striking a balance between their professional and personal lives, as stated by Saurabh Dhall, CEO of IMD. Communication is required to keep a healthy balance in all aspects of life. In addition, according to Saurabh, the key to maintaining a healthy balance in one’s life is to establish and stick to one’s working hours.

The Struggle to Be CEO

It takes some time, according to Saurabh, to plan out a route to the position of CEO. He realized that a CEO’s challenges differ across enterprises, markets, industries, or people. He also says that the journey to becoming a CEO may take between two to twenty years, depending on the type of company that an individual wants to run for the position.

IMD Clients

Since the company’s primary responsibility is to prioritize personalization and ensure that the brand’s digital marketing goals are SMART, it has a team of creative thinkers who listen to customers’ preferences and work to the best of their ability to meet their needs. Additionally, every person who contacts the company is considered a client.

Keeping Up with the Spiraling Market Trends

When asked how Saurabh is keeping his company competitive with the market trends to maintain or exceed its position, he responded: “Maintain regular communication with your clientele while simultaneously reading about your industry, your market, and the wider world. Make sure you have a solid network structure surrounding you and educate yourself on statistics.”

Research and Development

According to Saurabh Dhall, Research and Development can be the source of innovations in any company. Examples of these would be updated procedures, new ways of communication with the customers, and possibly even new products and services. He believes that due to these improvements, there will be increased earnings and decreased expenditures. When it comes to growing the business, innovation is a crucial component.

The Battle of the CEOs

Because it requires much effort and the collaboration of a team to maintain the reputation of the CEO in any company, Saurabh Dhall believes that the competition to be one of the top CEOs in the world today is quite strong.

The Contentment of Employees

Saurabh provides his employees with encouragement and

acknowledgment when it is appropriate. He makes it clear to his employees how much he values them and expresses gratitude for their effort. In addition to that, he creates a comprehensive employee handbook that is both well-written and easy to grasp. This handbook provides guidelines for dealing with any situation that one may imagine, including urgent matters involving the family. For them to feel a feeling of ownership over the company and to solicit the workers’ views, they should do the following. Additionally, Saurabh Dhall is contributing to the development of a positive and fruitful atmosphere at the workplace.

Message to Those Who Follow

The company believes in obtaining knowledge at any time and location, be it at the workplace or anywhere where skills exist. Therefore, it is true that Saurabh can state that he admires everyone in his immediate environment, including those who are his competitors, his employees, his friends, and his family.

Saurabh’s Thoughts On CEOs Participation

According to Saurabh, “Entrepreneurship is commonly considered as a division of a corporation that operates aside from the corporate world and is exclusive to people who do not exactly fit the paradigm of a corporate employee and want to control their future — the game-changers and rule-breakers.”

A Word to the CEOs

To inspire and send a message to future CEOs, Saurabh adds, “You should have faith in yourself rather than depending on the belief of others in what you can accomplish. Your objectives should be the sole center of your attention, and you should be unwilling to let anyone or anything dampen your enthusiasm for achieving them. We know that wonderful thing take time to mature into their full potential.”

The Plans for the Future

As humans get more competent at navigating these unusual situations, Saurabh argues that content, as people currently understand it, will become wealthier. The only difference between traditional and digital marketing is the channel used to deliver the marketing message, which the company does exceptionally well. It is because digital marketing may reach a far larger audience. According to Saurabh Dhall, every team member at IMD works toward a loftier goal.

Achievements and Milestones

Saurabh Dhall is quite proud of the joyful team he and his fellow members at IMD have built, and he says that this team has become more like a family. The company knows that a contented workforce will produce superior work that will satisfy customers.

IMD CSR

As part of its corporate social responsibility (CSR) efforts, the company is working to improve consumers’ awareness of its operations by presenting its brand in an honest and accurate light, with due consideration given to the company’s ethical and financial obligations.

Message To The Readers

In his concluding remarks, Saurabh Dhall encourages readers to “unleash the potential of each individual’s one-of-a-kind skills, as well as those of their colleagues and fellow citizens, to construct a bridge to a better world.”

10 BEST PLACES TO CELEBRATE NEW YEARS 2023

The New Year’s Eve bells are ready to toll, and the countdown to 2023 will begin. New Year’s Eve is widely celebrated because of the excitement and promise of a brand-new year. Among the most anticipated parts of the evening of December 31 is checking the time till the tong sounds. Get your party on and prepare to welcome the New Year in style! Welcome the New Year with new intentions, plans, and emotions by changing where you usually spend New Year’s Eve. The top 10 spots in India for New Year’s Eve 2023 are as follows.

1. Goa

When planning an Indian New Year’s Eve celebration, Goa is where most people choose to go. This miniature paradise is among the best venues to have a memorable New Year’s Eve celebration. Goa seems the best place to ring in the new year thanks to its beautiful beaches, enthusiastic crowds of tourists, mild climate, and unique culture. Stunning natural scenery and vibrant cultural traditions guarantee a festive atmosphere.

2. Gulmarg, Jammu & Kashmir

Relax and enjoy the festive atmosphere in tranquil Gulmarg. Those looking for a unique way to ring in the New Year amid nature often visit this city. Those who enjoy the solitude of snow and cold will find this village heaven. Your friends and family will be blown away by your choice of vacation spot. In addition to being a fantastic setting to ring in the New Year, this location is also a haven for eco-tourists.

3. Manali, Himachal Pradesh

Though the “Valley of the Gods” is always bustling with visitors, New Year’s in Manali is a particularly special time to visit the town. Start the new year in this beautiful city. New Year’s celebrations are twice as exciting when they take place around

a bonfire due to the combination of the cold and the fun of gathering around the fire. Visit Manali’s must-see attractions with your closest friends and family, and prepare to have a blast. Mall Road is one of the best spots to go on New Year’s Eve. The markets are also a great place to do some shopping.

4. Ooty, Tamil Nadu

Do you prefer a peaceful New Year’s Eve to the mayhem of India’s celebrations? Don’t fret; you won’t find a more tranquil and exciting destination than Ooty. There is no need for blaring music, flashy parties, or chaotic people to have a good time here. It’s undeniable that Ooty is among the best locations in all of South India to ring in the New Year.

5. Wayanad, Kerala

Wayanad, also known as the “green paradise,” has become India’s favorite New Year’s Eve travel destination. Wonderful for welcoming the New Year in tranquility, this picturesque location is hard to beat. Take advantage of the many Ayurvedic therapies available on this, the most anticipated night of the year, and feel like new. Spend time exploring the verdant spice plantation or take in the beautiful surroundings.

6. Udaipur, Rajasthan

Celebrate the forthcoming New Year in Udaipur, also known as the “City of Lakes.” It’s a great alternative for spending quality time with friends and family. You can take a trip there to see magnificent palaces and shop for unique trinkets in the many markets. Enjoy a taste of the royal lifestyle, the laid-back country ambiance, and some fantastic New Year’s Eve parties.

7. McLeodGanj, Himachal Pradesh

Several fantastic tourist attractions, vintage eateries, and one-

of-a-kind Tibetan trinkets may all be found in this well-known hill station. McLeodGanj, a town close to Dharamshala, hosts a fantastic New Year’s event. McleodGanj is among the most stunning places in India to welcome in the New Year if you value tranquility and cultural immersion. Dharamshala’s vicinity also offers a wealth of potential day trip destinations.

8. Delhi

In Delhi, the heart of the country, you can drink to your heart’s content while also taking in the best music, lights, dancing, and more. It’s easy to find something to do in this area to ring in the New Year. You can spend the evening in style at some of the world’s most exclusive clubs or in one of Delhi’s posh lounges. Here you’ll find celebrity-owned nightclubs where you may dance to music spun by the top DJs in the country.

9. Kolkata, West Bengal

Kolkata, one of India’s most vibrant cities, welcomes the New Year with gusto. It’s a great spot to welcome the New Year in India. The New Year is celebrated with great fervor by people of all ages.

10. Bengaluru, Karnataka

Prepare to ring in the New Year in the nation’s technological epicenter. Bangalore is among the best destinations in India to ring in the New Year, thanks to its warm climate and vibrant nightlife. Bangalore has various options to get you in a party mood, including numerous parks, cafes, entertainment centers, pubs, and opulent getaways.

Conclusion

Do you want to spend the New Year in some of India’s most popular tourist spots? Which of these destinations will you choose to have the best holiday ever? Travel to one of these fascinating places, and you’ll be able to enjoy the best party ever!

Mind IT Systems: Technology Firm Strengthening Businesses With Innovative And

Holistic Software

Solutions

For every business out there, the real race is to stay ahead of the competition or at least be on the same pace as its competitors. To stay relevant, every business needs to have ever improving structures and processes. Custom software applications have proven track record to enhance and streamline the efficiency of an organization’s work processes and new business initiatives. Thus, customer software development becomes imperative at all costs to enjoy strategic advancements. Consulting, Product Development, CRM implementations, and access to technically superior teams for transforming business digitally are what we will be touching upon today! With that being highlighted, we welcome our readers to read the brand story of Mind IT Systems which is an emerging face of India’s most valuable web and mobile app development companies. Today, to ignite the spirit of entrepreneurial motivation we have Shailendra Gupta- CoFounder and CEO of Mind IT Systems. The Technology Firm leader talked about many lesserknown facts about his company and its contribution to the IT development sector.

Founding Team - Mind IT Systems

Beginning the Track

Mind IT® started with the purpose of empowering businesses with modernistic and innovative software solutions. Primary drivers of founding team were to generate employment opportunities, transform the listening of rest of the world about Indian IT companies and, serve clients without any compromises on values whatsoever. Team has grown stronger with passage of time as it has always been mindful about the organization culture and these primary drivers. We are a group of experienced professionals providing custom-built development services for businesses of all industries, scales, and sizes, serving clients globally.

Offering the Best-Of-Best Industry Practices

Mind IT Systems service portfolio, we broadly deal with-

• Custom Software Development, which is about creating, designing, deploying, and maintaining software, particularly for a business. This is done solely as per the state of functioning of our client’s business. The customer software development includes collecting requirements, building code, testing the software, and deploying the aforementioned.

• Consulting servicesfocusing on business and technical choices, and subsequently last mile execution. We help you pick the right technology, awesome UX, right architecture, building scalable solutions, as well as helping in bottlenecks which your team may have run into. The experts curate an effective execution strategy with their sound knowledge of Product Engineering, UI/UX Services, and enterprise IT Solutions.

• The CRM (Customer Relationship Management) Services are tailored to call for an excellent customer experience. These expand customer, partner, and employee commitment. Includes customization of Saleforce, SugarCRM etc. and integrations with third party solutions.

Mind IT Systems also provides development teams for our customers across the globe. We have our services spread across multiple domains like FinTech, Supply Chain, Healthcare, HR, among others. Access to the right teams and developers is quite a boost in the arm for new product companies as well as enterprises, for accomplishing specific timelines and roadmaps.

Overcoming Challenges

The major challenge was building an astute team to deliver our vision and mission with the utmost passion. Once we achieved the desired base team, things started to fall right into place. Building the right culture for technical teams, enforcing common set of values and providing right set of challenges to different teams, helps a lot.

Covering Miles to Support the Clientele

Our services have always left a mark on the hearts of our consumers. We simply deliver our promises with all values in place. We connect with our customers as a partner rather than a vendor. With multiple customers, we have a multi-year ongoing relationship. Our first customer is still a dear customer to us. We have observed that the biggest and most successful customers have a specific trait. They trust their partner, making achieving success together so much easier. We are aware and conscious of the mindset of our customers and we look forward to the basic alignment in values, and our customers look at us as reliable and trusted partners. To maintain the same trust we regularly conduct CSAT exercises and collect feedback from our clients. Great experience in all interactions, process maturity, and high commitment are the other points which our customers mention when we ask them why they continue to work with us.

Setting Plans for Future Milestones

Mind IT Systems is actively working to make brand experience similar across all stakeholders. We are in B2B business and our brand is well-acknowledged among businesses, corporates, and developer’s world. We are working to build our brand awareness with our among the public as well, and go beyond B2B circles, especially among upcoming product builders and new founders. Multiple initiatives like podcasts, video marketing, and experimentation with OOH advertising are to help us build our brand awareness at the grassroot level. Plan also include doubling our team size and increasing our global footprints by expanding to the European and MENA region.

Thoughts About Entrepreneurial Journey so far

The thrill of the unknown, building a challenge ready mindset and expanding my own skills and abilities are all part of the experiences of journey. Deeply fulfilling and exciting are the appropriate words to describe my journey so far!

A Note of Motivation for the Readers

Congratulations firstly on taking up this challenge. We need more and more entrepreneurs to make a sustainable impact on most of the world’s big problems today.

As a young entrepreneur, irrespective of whether bootstrapped or investor driven, being profitable is important along with building your business on values. Having mentors for different aspects of business can help in building your business better and faster. At an individual level, Entrepreneurship can be demanding on both body and mind. Cultivating a balanced mind, good health and conscious habits help immensely in building a better tomorrow, for yourself and for the world.

CEPTES SOFTWARE PRIVATE LIMITED:

A Decade Old Company Furnishing Innovative Salesforce Solutions

business processes while sustaining high levels of client retention. We have a very special guest with us today, Mr. Priya Ranjan Panigrahy, - the Founder and Director of CEPTES Software Private Limited to further explain this idea. He shared with us a lot of information about his brand’s ten-year history and rising popularity. Our team is honored to feature the CEPTES brand narrative in the exclusive section of “Company of the Year 2022” on our platform.

Mr. Priya Ranjan Panigrahy Founder and Director

The size and scope of every firm are essentially determined by its clientele. Because of its promise to establish a solid foundation for customer relationship management, Salesforce has attracted a great deal of interest from company leaders across all industries. Offering the exclusive features of CRM, Salesforce has become a gamechanging business software. CEPTES Software Private Limited is one such business that integrates the ideal fusion of programming and automation approaches into its Salesforce Development programmes. The company offers such outstanding solutions that have the power to revolutionize

Introduction of the Brand CEPTES is a global Salesforce service provider that believes in elevating the business value of an organization’s Salesforce investment. It is supported by exhaustive research, cuttingedge digitalization, and superb advancements. By providing its clients with high-quality, reasonably priced services, the business aspires to become a trailblazing name in the field of cloud technology. They firmly believe in developing the skills of their employees while upholding authenticity, sustainability, and a passion for client pleasure. Their goal is to gain the trust of their alliances by becoming an internationally recognised company and offering cutting-edge solutions. CEPTES has 9+ vastly popular applications in AppExchange including DataArchiva, DataConnectiva, DataBakup, XfilesPro, DocuPrime, RealE 360, and 200 OK.

An Outlook of the Services

This global company has served more than 1000 clients on five different continents throughout its more than ten years in business. CEPTES is a Salesforce-certified SI, ISV, and PDO partner with over seven products and solutions mentioned in their portfolio. More than 250 people work for the organization, and they are experts at sharing their knowledge of diverse markets, technology, and solutions. Enterprise-grade business applications development is CEPTES’s ultimate objective. Reaching such achievements in their respective industries is a great occasion for every CEPTESIAN since the company only had 2 employees when it first began. The following is a list of the Salesforce products:

Today, the company is known in the market for a gamut of objective-driven services/solutions which include implementation, integration, migration, enhancement, development, and support of Sales Cloud, Service Cloud, Marketing Cloud, Community Cloud, Pardot, App Cloud, Integration Cloud, Salesforce Analytics, Lightning Migration, and Salesforce Consulting. Through end-toend solutions, CEPTES has carved a niche in the global business fraternity, fostering trust and excellence.

CEPTES offers a gamut of enterprise solutions for a wide range of industries to add real business value. The team is passionate about strong system connections and customer cooperation. Their business model is influenced by lessons learned in a variety of industries. Every project is completed after a careful analysis of the client’s time constraints, financial constraints, available resources, and list of specific objectives. Client success is CEPTES’ exclusive line of business. When it comes to meeting deadlines and keeping a high standard of work, we consistently outperform our clients’ expectations. Our services have always depended heavily on technology because it makes our job more organized and productive. This very much justifies the CSAT score of 4.9/5 and motivates us to stay ahead of the competition” says Mr Priya Ranjan.

Ideology in the Light for Salutary Purposes

The organization is aware that for businesses to have significance, a wide range of cutting-edge products and a strong workforce are the influencing variables. As a top PDO specialist, CEPTES has helped numerous other firms launch their products and increase their adaptability by 5X. The company’s most well-known products are file and data management solutions for Salesforce, which are known to revolutionize data management requirements. Their clients have saved a lot of money because of their AppExchange solutions, which have also improved compliance, optimized data and file storage, and helped

them create a future-proof corporate system with 100% data accessibility and zero data loss. The unstoppable technological know-how and support network are all housed under one roof by the Salesforce Managed Services. The skilled team of professionals exhibits a wide range of Salesforce stack expertise, including middleware and API-based system integrations. Their future strategy is to diversify their firm into various geographies by putting all of these concepts into practice. In fact, the company’s determination will continue to build a legacy of skill in the years to come.

Giving Back to the Society

The CSR responsibilities CEPTES has taken on are establishing helpful standards for sustainable development. All of the social effects produced aim to improve people’s lives and usher in a positive shift. For WFH, the workforce was relocated during the COVID-19 epidemic, and everyone was given COVID Insurance coverage. The business gives women agency and offers them equal professional chances. Additionally, they conduct yearly “GoGreen” initiatives to carry out environmental humanitarian tasks. CEPTES furthered their dynamism by pledging to donate 1% of their employee, product, and time profits to benefit social causes.

Serene Work Culture

The work culture at CEPTES is all about maintaining cooperative and healthy relationships with each other. Employees are free to express themselves and learn new things with excitement. They are free to contribute intellectually, ask as many questions as they like, deal with problems using work ethics, and set their own schedules. The business takes various steps to assess each employee’s potential and give them jobs that are appropriate for their abilities. To hone their knowledge and abilities, frequent Salesforce Certification programmes, training sessions, and technical learning seminars are held. Such an open workplace environment has enabled the business to maintain an attrition run rate under 5%. CEPTES is a prime example of a company that measures its success using the comprehensive

Final Thoughts for Readers

Mr. Priya Ranjan advises all the entrepreneurs and young thinkers who are reading this to be patient and to believe in their goals. Your efforts should be focused on achieving your goals, and you should be prepared to make sacrifices in order to do so. Understand your industry, seek to enrich the lives of your customers, and use a problem-solving strategy in every circumstance.

Weather Fighter Pvt. Ltd: A Firm Dedicated To Provide Enduring Protection To Your Infrastructure

Headquartered in Pune, Weather Fighter is an eminent coating specialist company that has been the league’s leader in providing quality protective coating services. Giving a brief idea about protective coatings: These are Specialized Coatings designed to protect surfaces from harsh weathering conditions, UV Rays, High Temperature, Corrosion and Oxidation. These Coatings increases a Structure’s longevity, resistance to damage and adding aesthetic looks to it.

So as the name speaks, Weather Fighter is a fighter disguised as a protective layer. It is the one-stop destination to find diverse varieties of surface protection. What makes them unbeatable is their comprehensive service model churned out from modernistic standards and technology. The team of certified individuals pours in their sound knowledge in bestowing their services with technological advancements, sustainability, and energy-efficient ideology. The broad niches of coatings procure the requirements of industrial, residential, and commercial domains. So to elaborate further about the company’s service portfolio and other majestic elements aligned in the queue we have Mr. Sharad Purushottam KatholeFounder of Weather Fighter Pvt. Ltd joining us today. What started as a small company in 2009, the small steps turned gigantic and now the company is handling massive industrial projects. So why wait any further? Let’s see the detailed yet crisp brand story of Weather Fighter and see what their legacy is all about.

Inception Story of the Company

Mr.Sharad Purushottam Kathole Founder

It is well-said that human minds have the power to reach far-fledged and unimaginative ends.

dreams can turn them into reality. During the time exploring various businesses, Mr.

the coating business and decided to venture into it.

The power of believing in your

Sharad ended up on the potential niche of

Catering to Diverse Clientele

All of their products are known to offer distinct and top-notch “Techno-Commercial” benefits. The trust consumers have in the brand is purely derived from the company’s fulfilled promises and dedication to standing true to their morals. Weather Fighter delivers quality services under a fair price segment. The team knows how to quickly handle their client services’ issues which makes their clientele feel regarded at the best. Moreover, getting the n-number of repeated business and work orders from MNCs is a testimonial of their quality services. They enjoy an immense track of trusted services to huge brands. Weather Fighter’s team preserves perfect relations with their clients. To stay connected with their clients until the completion of the collaboration defines the barometer of trust.

Passion for Simplistic Marketing Initiatives

The company implemented many effective yet organic marketing strategies like –Email Marketing, Social media Marketing, Content Marketing, Referral Marketing, and Awareness in Chemical Companies.: Weather Fighter is a trust name in the Protective Coatings Industry. The foremost description of their business revolves around giving exact technical solutions and quality work.

An Insight of Initial Struggles

The road wasn’t easy like always. Lack of focused guidance to the industries was one of them. With non-technical and local contractors giving random guidance at that time, the decisionmaking systems suffered a lag. The traditional methodologies ate major chunks of the low budgets and price expectations weren’t satisfactory for the team. But with time, the team started to incorporate technology and exact practical approaches in the services. Their excellence is now shining like never before!

The Anecdote of X-Factors

Weather Fighter is the most preferred choice for heat-reducing coatings, Industrial Waterproofing, Epoxy Flooring, PU Flooring, Electrical Insulation Fire Retardant Coatings & Customized Coatings.

In many Industries; heat is challenging to tackle. Thus the essentiality of heat-reducing coatings becomes imperative. The brand has pledged to protect lives from this heat and provide all-around protection against it. Moreover, they also deal in waterproof coatings, shockproof coatings, fireproof coatings, and roof-protecting coatings. Such services are an integral part of modern day maintenance and construction projects as they prevent worst case scenarios of replacing the whole structure. Weather Fighter stands true to its environmental responsibility and heedfully works to make the cost & energy of its services efficient and technologically sufficient.

Goals for Future

Weather Fighter is expanding its footprints in the field of protective coatings. For them what deserves utmost attention is the quality offered to the clients. The entire team is working meticulously to achieve a turnover of 200 crores in the next decade. Furthermore, the size of the team will be doubled with more expert engineers joining to cater to multiple clients with resilience. The company is also going to start its manufacturing unit for project-specific products which are generally not easily available in the market.

A Short Tale of Mr. Sharad’s Years long Entrepreneurial Journey

During the conversation, Mr. Sharad talked about the struggles he had faced and fought with just like a true fighter. He used to work as a pizza delivery boy in 12th standard. But he was always motivated by his passion for fitness. Following this passion, he did various jobs in the field of Fitness, Education and Financial Institutes. While appearing for MBA in HR and Management he entered numerous fields like Event Management, Real Estate, Textile, Electronics & Telecommunication,FMCG. While exploring all these fields, he absorbed the sound knowledge of Industrial Protective Coating and decided to leap into this industry.

For the Readership Panel

Mr. Sharad says that- “If you don’t love what you do then don’t do it”. The reason why he believes that is because as an entrepreneur, one has to be audacious enough to pour in long hours of dedication and make sacrifices for the business. If a person is passionate about what he/she does, then putting your consistent efforts won’t feel like a sacrifice anymore. Entrepreneurs should know their choices and learn to recognize the risks that will work for the benefit of the company.

THE SUCCESS STORY OF DR. VIVEK BINDRA - MOTIVATIONAL SPEAKER

We all know Dr. Vivek Bindra, an inspirational speaker, trainer, and YouTuber in India specializing in business and leadership. It is tough to maintain enthusiasm and inspire it in others facing challenges.

In this aspect, Dr. Bindra is exceptional. Many people’s lives were improved thanks to his efforts, and he deserves praise for his many accomplishments. His popularity is demonstrated by the many people who have subscribed to his channel on YouTube. He has the largest subscriber base in Asia in motivational speaking and entrepreneurship.

The Beginnings

The year of Vivek Bindra’s birth is typically given as 1982, but he was born in Delhi. He did not get to experience the pampered joy of a perfect upbringing. Mr. Bindra lost his father at a young age, and his mother remarried shortly after.

When everyone else was preoccupied with cutting-edge activities, he said, he felt isolated. He graduated from Delhi’s St. Xavier’s High School despite the mayhem. He earned a business administration master’s degree from Amity University in Noida. Also, OIUM Colombo University has awarded him a doctorate in honoris causa.

A Fresh Start

During his graduate studies, he was exposed to the Bhagavad Gita, which afterward served as a source of wisdom and motivation. As late as today, he is still teaching his disciples the teachings of this sacred text. At the beginning of his YouTube channel, he discussed business tactics and solutions he had developed.

English was used as the language of interaction. He started making videos in 2017 after realizing the language had the potential to reach a large audience. His channel on YouTube, which has 10+ million subscribers because of his innovative strategies and consistent promotion, continues to gain viewers today.

Dr. Vivek Bindra’s channel has become incredibly valuable for helping people, especially business owners, learn how to deal with adversity and succeed in the business world. Today he is a globally acclaimed successful entrepreneur, motivational speaker, CEO Coach, and Leadership teacher.

What Does He Do?

Entrepreneurs can use Vivek Bindra’s YouTube channel as a “No-Cost digital learning university.” He offers novel approaches and frameworks to help others maximize their company potential.

He avoids narrowing his focus to purely business considerations and offers advice on how to persevere under challenging circumstances. He also provides numerous company case studies to help young business owners learn from the experiences of others. His approach to corporate difficulties is well-received and respected across the country.

World Consulting and Training Academy

His dream of creating a place where aspiring leaders and business owners could grow into their potential led to the formation of this group. “Bada Business” is the name for it. After launching in 2010, the company expanded and gained traction in its industry thanks to its innovative approach to mentorship and guidance.

Personality development is a key service they offer to their clientele. It is not an exaggeration to suggest that they have significantly improved the training sector. Companies may now spend far less on each worker due to their efforts. Unintentionally, it increased the company’s ROI by over 100%. They achieve this through innovative approaches to outsourcing the training process.

Mr. Bindra and his group monitor the whole training process to guarantee that each student receives the individual attention needed to succeed. As of now, more than 1500 companies around the world entrust him as their primary CEO coach and employee trainer. Mr. Bindra has also released a mobile app called “Bada Business App,” via which he offers two courses: one on “Everything About Entrepreneurship” and another on “Problem Solving Courses.”

These courses have saved the day for many who could not otherwise afford a costly MBA or entrepreneurship program by providing real-world answers and relevant examples. Aspiring business leaders can learn from his experiences and follow his guidance.

Achievements

• Organizes the largest HR training event ever, which Guinness World Records recognized.

• The 2019 International Glory Awards named him “Best Motivational Speaker.”

• Marshall Goldsmith was named “Best Asian Leadership Trainer” at the World HRD Congress.

• The Times of India, “Best Indian CEO Coach,” was awarded to Speaking Tree.

• Maruti Suzuki has named him the best Indian corporate trainer.

• A World Leadership Federation “Think Tank” for businesses in Asia.

• The Economic Times named it their “Game Changer of the Year” for 2019.

Conclusion

You can never go wrong if your heart is in the right place, like Dr. Vivek Bindra’s. His work guaranteeing that budding businesspeople have equal access to resources is admirable. He hopes that by giving people greater agency, he might help boost the economies of India and the world. As more Indian businesses find financial success, the country as a whole will improve, in his opinion, he says. He hopes to build up the corporate training industry so that the next generation of professionals may lead the country to greater success.

Mr. Aditya Sawant | CEO

Cyber Security is one such true innovation that came up when businesses didn’t even know that it would be a total game-changer. The modern business bubble is growing at a rapid speed, thanks to the technological advancements happening! But as everything comes with some consequences, cyber-security threats and frauds are also becoming the major cause of the mayhem. We can assure you that your cyber-security is in the right hands when Aquila I takes the lead. Yes, Aquila I is one such dedicated player in the cyber-security domain that works to bring an extensive bouquet of solutions on a single platform to target, assess and mitigate all these modernistic cyber threats, so you can move ahead with technology. To discuss things in more detail we have Mr. Aditya Sawant- CEO of Aquila I, joining us today. He told us many interesting facts about how Aquila I is leveraging its industry expertise to help organizations understand their respective cyber objectives and safeguard their processes. We will be hearing so many things about the company and witnessing how their whole idea of security works!

Germinating the Idea Amidst the Challenges

The company was conceptualized and born to adhere to security needs. There were already many firms existing in this domain but none of them were targeting the root of cyber-security problems. Over these two years, the firm has helped many organizations to primarily get better with the security portions. The security market is quite archaic and occupied, but security leaders didn’t have the crucial solutions to real-life problems. Moreover, they were not cost-efficient and had a major dependency on internal efforts to run the solutions. As an entity, Aquila I had to put in a lot of effort to make it adaptable in the market and give customers the comfort area to evaluate the services better. They ventured with tools that were created to solve these real problems on the grounds of efficiency. The team had a lot to compete with the pro vectors of the IT security systems. But what worked for them was the company’s commitment to solving the right side of issues and being transparent in what has to be offered. Their services can do a considerable number of things at half of the cost with profound effectiveness.

Service Portfolio Unlike Others

With the Aquila I Cyber Threat Protection solution, the firm helps to garner immediate threat intelligence and prevent those threats from obstructing their client’s business processes. They understand that the level of monitoring depends on the complexity of the threats. Every threat needs a different approach to its assessment. The excellent team of security experts builds a scrutinized assessment around the aforementioned concept. This not only helps the organizations to be prepared beforehand, but also helps to decimate any threats at the earliest. As the tool was easy to deploy and manage, the security leaders were able to instantly conclude its efficiency. The moment a firm starts giving wide visibility the trust factor builds in. Aquila I operate under four peripheries as-

• The first one being ‘People’. Here is wherein we perform cyberattack stimulations to create a space of awareness amongst people for cyber-security. We compel people to report phishing incidents without any delays. We understand the density of user awareness and use multiple metrics to measure that by performing real-life simulations. Once we identify the vulnerable users who’re the soft target of these threats, then we go ahead and educate these users on our platform via comprehensive modules. All of these are built in-house and fitted precisely as per the customer’s requirements. After this, the users are fully capable of reporting such phishing incidents on our platform and that gets auto-trapped for the security admins to handle further.

• The second focus area on Aquila I platform is ‘Infrastructure’. For any organization, the infrastructure is the primary spot where they could be vulnerable to real time threats. Identifying and hunting these gaps in Infrastructure is a much needed security requirement. We perform this through an automated VA scan across critical infrastructure for an organizations security postures. Moreover, when it comes to the infrastructure we also have Incident Management and Up-Time Monitoring which gives our clients complete hands-on control of the same.

• The third area of operations is ‘Brand’ where in we perform Brand monitoring. This includes identifying fraudulent brand presence on the internet. This helps us to control misuse of brand in the internet space across domains, Applications, and content. We also perform deep and dark web monitoring of clients’ presence in dark web and identify brand pilferages.

• The fourth area is Business Communication which includes setting standards for email security and antiphishing measures. This comes with a solution that authenticates emails and secures a particular domain. It also includes protection from inbound as well as outbound email communications.

Aquila I was able to discover all the aspects of security leaders’ requirements and worked with them to bring immediate yet impressive results to the table. Adding more to the company’s uniqueness is that, the team is incorporating all the pivot lessons from customer feedback in the products. It has always helped in making the products much more refined as well as suitable for the customer’s needs. The whole vibe of the services is driven by the customer’s input and not merely a group of professionals managing the tasks at the backend.

Authenticity Claiming Customer’s Trust

If any person has a valid side of information or knowledge about a certain area, then it is bound to create increasing levels of trust. The company’s customer portfolio built in these two years is retained because they have provided services with authenticity. In this crowded place, it is quite challenging to create a mark without the efforts of the internal team as well as the customers who believe in your vision. They have the philosophy of keeping customers first and with a fine team working around the clock to reach customers even before the customers reach them; it becomes a plus point from all directions. It is right to call the company “Cops of Cyber-Security” because they prevent things before taking a wrong turn.

Methodological Aspirations Coming Up

There are quite a few categories the team of Aquila I is working upon. To begin with, they are conducting a series of Research and Development in giving intricate Risk Analysis. Across businesses, they are working on new products which will empower their clients to stay 10 steps ahead of security. Their consumers will enjoy advanced outputs and a robust support team of Aquila I having their backs during all times.

Words of Intellect for Readers

For the young cyber security enthusiast of India’s future, Mr. Sawant would like to say that- “You all must maintain the right attitude as well as the right approach towards that attitude. Without the right approach, ideas won’t turn fruitful. Patience is a prominent quality that one has to maintain because the challenges are multiplying. You have to pour in hours and hours of dedication towards building a business and without patience all these goals can’t be achieved. Having a laser-like focused mindset can take you to new heights other than just trading in a particular, small area.”

A conglomerate with over two decades of experience in the Information Technology sector. We specialize in Integrating the IT Infrastructure Solutions. Serving & Partnering over 100+ global organizations successfully. Over the time we have transformed as a Solution Partner and System Integrator.

ULTIMA SWITCHGEARS LIMITED

Illuminating The Global Landscape Of Electrical Switchgear Industry To Exemplary Heights

Electrical Switchgears are made to play a defensive role in a power system whenever massive amount of energy flows through the system. This protects electrical architecture and its end users from any damages caused by a sudden power disruption. Switchgears are essential to offer immediate differentiation between functioning and non-functioning parts of the power supply mechanism. A company that inculcates a 360-degree approach in creating developmental trends is ULTIMA. To take this discussion further, our Prime Insights team invited the panel of dignitary leaders- Mr. D.V. Parmar- the Managing Director, and the Directors, Mrs. Dharna Khosla, Mr. Vansh Parmar and Mrs. Nikita Parmar.

Mr. D.V. Parmar shared that he had always dreamt of working for the betterment of the country, for its people, and nurturing society with perseverance. His family supported his vision of entrepreneurship and compelled him to start a legacy of his own. This year marks the 25th year of the company’s existence and manifests many more years of empowering the country’s coming generations. With all these years of dedication and edge for innovations, Ultima has garnered many laurels and our team feels obliged to mention its brand story under the segment of “Company in Focus 2022” on this platform.

Mr. D.V. Parmar Managing Director

A Glimpse of the Company and its Services

Ultima is a prominent manufacturer of LV/HV Switchboards, and HV Disconnector Switches up to 132KV for Power Generation, Transmission/ Distribution, and various Infrastructure projects. The company has received an ISO 9001:2015 certification audited through “TUV SUD South Asia Private Limited’’. Its foundation was laid in the year 1997 and has been operated by eminent entrepreneurs and technocrats who have more than 40 years of work experience in multiple electrical utilities and PSUs. Their two manufacturing units in Greater Noida (Uttar Pradesh) and Roorkee (Uttarakhand) well-equipped with latest manufacturing techniques consisting of CNC Power & Presses, Surface treatment, Powder Coating, Hot Dip Galvanized Plant, Casting Furnace, and Injection Molding amongst others. These techniques are put through rigorous test-and-trials with modern testing facilities in certified Mechanical/ Chemical/ HV Electrical Labs. They also have expertise in undertaking Turnkey EPC Contracting of Electrical, Civil, Mechanical, Instrumentation, and Distribution of Electrical Power.

The State of Art quality control practices adhering to ULTIMA’s “In-House Quality Procedure Manual” are under the shadow of intricate observations. These observations are made to ensure “zero defects” during all incoming raw materials and various manufacturing procedures. All products are type tested and certified by CPRI/ERDA/NABL accredited labs. Such detailed testing procedures focus on the optimum and robust design of the products which makes them best suitable for both National and International norms.

An Enthusiastic Work Culture

The company knows the true value of its people. They keep their employees on top and give ears to every idea and suggestion coming their way. They trust their employees’ opinions and assign them vital responsibilities. They provide a productive space for their employees to decide upon things, no matter what the outcome will be. They are always encouraged to ask multiple questions, work with a resilient spirit, and maintain collaborative relationships at work. An efficacious employee engagement and communication platform is provided to them. Furthermore, regular appreciation and bonuses are given to keep them motivated.

When it comes to motivating its workforce, the company has implemented many realistic strategies to guide its workforce for the best. Ultima frequently involves its people in imperative decision-making processes and organizes regular team outings to keep them proactive. Training and reformation of technical know-how of their associates, learning-oriented visits to exhibitions, and participation in industry-related conferences raise a strong edge of confidence in their employees. The team has always been high in spirits. They are always at the forefront to keep themselves aware of the upcoming corporate transitions.

Facing the Fear Factors of Entrepreneurship

Mr. D.V. Parmar quotes that- “For a passionate entrepreneur, the hunger for work should never die”. He further adds that “The corporate ecosystem is amidst many real-time turning phases. The major fear as an entrepreneur is financial instability because the future of our near and dear one is solely dependent on us. We have a constant fear in the back of our minds that our loved ones should not suffer because of us. Therefore, we work hard days and nights. We must solely commit our mindset to chase our goals and never let that fire of passion flicker! Our conscience must ensure that our goals are not hampered because of distress. That feeling of achievement, stability, and satisfaction after surpassing all the hurdles is dearest in all aspects.”

A Toast to Majestic Achievements

In the last few years, the company has designed, manufactured, supplied, and executed many international orders across various corners of the world. The team had established long-term professional alliances in all SAARC Nations and several African Countries. The company is now an established torchbearer in the electrical industry across India. Enormous repeat orders are a testimonial of the company’s quality and professionalism.

Values and Ethics of ULTIMA

A sense of ownership is imbibed in their people to consider the company as their own and take equal responsibility for taking this legacy ahead. The team believes in producing a colossal hive of workmanship in their services for the clientele. The needs of clients and suggestions of their business associates are respected with conventionality. Bringing all the energetic technical, operational, and managerial forces together, Ultima is nurturing a garden of incredible success and compassion.

5 BEST APPS FOR ONLINE DOCTOR CONSULTATION

The world around has been booming with the telemedicine industry as it has helped to connect patients with doctors. Initiatives are being taken by various healthcare units to reduce timing and gaps between patients with their doctors and chemists. Thus, the rise in technology has not only helped to expand the medical industry but has also helped to help all of us find the best doctors or the nearest drug store at just our fingertips, no matter where ever we are whatsoever. Now instead of visiting doctors or going to a clinic nearby, whenever you feel sick, call for a doctor or get your drugs at your doorstep anytime and anywhere. This has been possible through the launch of several telemedicine apps that has also made remote doctor consulting easier by giving it online access. Safety concerns are noted and there are no risks of getting misguided anyway.

Here are the top 5 telemedicine apps that will help you get in touch with a doctor or required medicines for proper diagnosis at reasonable rates:

Lybrate- Consult a Doctor

It has helped to connect doctors with pathology labs along with patients. One can ask one health question for free and seek multiple productive results from health experts. There is one “Book Appointment” feature that allows patients to consult doctors online across major Indian cities. The doctors provide with best health tips and the patients can unhesitatingly ask as many questions as they want regarding any medical health issue. The doctors also give prescriptions if asked so that proper management of medical records is sustained. The app also allows booking medical tests at affordable rates from reputed pathology labs around your area. However, consultation is chargeable but that too at rates quite similar to offline consultation. Thus, economic burden and time management both are assured. It is available in Play Store for free. There are doctors for several departments like oncology, cardiology, paediatrics, general physician, gynaecology, etc.

DocsApp 24*7

This is the most popular app for doctor consultation for Android and iOS users. It follows a simple criterion to connect patients and doctors. The app searches for a doctor as per your query or asked question. The patient can share their details like medical history, medical reports and photos of any related health issues. Based on the above, the doctor gives them proper medicines or refers tests as per requirement the patient can schedule diagnostic tests as per their comfort and there is a complete home collection with no delivery charges other than the lab test costs. Doctors from reputed corners such as Bangalore, Mumbai Delhi, etc are connected with this app for different specialities. There are health experts to discuss common problems like weight gain, post-partum problems, scalp care, dermatology, etc.

Tata Health

It is a trusted and reliable app for online doctor consultation that brings comprehensive care to the patient’s fingertips in no time. Some hand-picked doctors are selected and incorporated into this app through multiple screening features and processes to ensure patients get the best medical consultation for their money. Patients can get connected to related doctors from specific backgrounds or they can also chat with them and discuss their health issues the basic specialist team of doctors include gynaecologists, dermatologists, paediatricians and physicians. The accessibility to doctors depends upon the health subscription package that a customer opts for. So, one must take care of the holistic subscription package to have access to the best doctors without any hassle. The app can also be downloaded for free from Play Store. Patients are entitled to get consultation only from the experts and not any others from their respective fields.

MFine

This app was created by Novocura Tech Health Services Private Limited and is a dedicated app for online doctor consultations with home-based lab tests. The app makes link of patients with specialist doctors over audio, chat and video calls. The doctor consultation fee starts at 199 and then varies based on the doctor’s speciality and experience. The patient also gets a 50% discount on all at-home checkups and tests. This app is available on the Play Store for free. Patients can choose random symptoms like acne, high BP, weight gain or high sugar and select a doctor as per requirement at the required time. The appointment gets fixed with doctors instantly as per your choice in the next 5 days without any other hidden charges.

Pristyn Care

With this app, all of the patient’s needs are fulfilled under one roof. A patient can browse the list of doctors available nearby and check for their reviews, certifications and previous diagnosis or experiences along with their fees. Thus, after a thorough review appointment gets fixed with the doctors of your choice at the patient’s convenience. Pristyn Care also offers surgical treatment after careful online consultation under the care of Pristyn Care doctors. This app also helps patients to access their own Cowin certificate, book RT/PCR tests and do much more. Various health issues like piles, fistula, hernia, cataracts, sinuses, spider veins, tonsillitis, etc can easily get cured with natural treatment. Now, expert healthcare professionals are just a click away.

DE-CIX INDIA

A Pioneer Carrier and DataCenter-Neutral Exchange Platform in the Indian Internet Market

SUDHIR KUNDER COUNTRY DIRECTOR OF DE-CIX INDIA

Our lives are inextricably linked to internet services. The Internet has increased human productivity and creativity to unprecedented levels. As a result, cutting-edge internet and connectivity services are essential to our survival. DE-CIX India is phenomenally strengthening the foundations of Indian Internet Business and is the most Reliable Interconnection Platform not only in India, but also globally.

Mr. Sudhir Kunder, Country Director of DE-CIX India, is here today to elaborate on the company’s journey. Let us hear more about his thoughts on growth and how the company manages customer expectations to perfection.

Prime Insights: Please tell us something about your company and its offerings.

Mr. Sudhir Kunder: DE-CIX India is the country’s largest interconnection platform. The company is powered by DE-CIX, the world’s largest Internet exchange based in Frankfurt, Germany. We are proud to be India’s first Legally Complaint Service Provider. We are currently present in four cities: Mumbai, Delhi, Chennai, and Kolkata. Our company focuses on providing best in class services mentioned below:

MR.

DE-CIX India offers its own unique suite of Interconnection Services. We work with a complete customer-centric ideology. Our clientele is both National and International. All our customers are completely enjoying the benefits of having DE-CIX PoPs being located within the Data Centers. We have provided gilt-edge internet services with low latency, lower bandwidth costs, and the highest network uptime. That is how the company creates bars of reliability, astuteness, security, and compliance.

Prime Insights: Can you please tell us about the inception story of your company?

Mr. Sudhir Kunder: DE-CIX India’s Exchange was founded in 2018, and it, like any other business, has experienced ups and downs as well as uncertainty. By Dec’ 2019 we had an active base 74 customers, but we were also experiencing a number of network related challenges.

Since network improvement had been identified as a top priority, hence majority of the company’s resources had been directed towards that goal. This was to ensure that the entire network was at least at par with global standards, or better. By taking this measure at the right time, we were able to accommodate the sudden surge in demand that emanated from all over India during the pandemic period, when the focus shifted from Enterprises hub to Residential areas and repopulated centers. We made every effort to meet our customers’ needs by providing cutting-edge benefits that India desired, such as Lower Latency, Lower Bandwidth Costs, and the Highest Network Uptime. We set out to be the industry’s most Reliable, Secure, and Scalable provider, with Customer Delight and Customer First as our top priorities as we served each and every one of our clients.

Prime Insights: Please highlight the obstacles you faced in the initial stages of your brand’s journey. Mr. Sudhir Kunder: Being a player in the Internet exchange industry, we encountered numerous challenges and some of them are mentioned as follows-

• Transport layer being one of the most important components, and by virtue of that being on the higher side, there were multiple challenges in getting that addressed and solved for our customers.

• Educating the Industry on the benefits of connecting to an IXP versus procurement of mixed /improperly put together Cache, Peering and other such Product operating in the market was also the Challenge.

• Ability to overcome multiple stumbling blocks that were there within our business, right from the transport layer to telco discussions to onboarding at a Data Center and the limitations that we saw with some small and medium ISPs to run through the entire cycle and get things done within the shortest period of time.

Having astutely understood our customers’ pain points and challenges for onboarding, we were able to put all essential resources at their disposal, from acquiring ASNs and Licenses to IP addresses

and conducting point-to-point discussions with transport partners and obtaining the best possible solutions for onboarding at Data Centres. This streamlined our clients’ interactions with us, making us the most preferred Interconnection Platform in India and globally.

Prime Insights: Please share your thoughts on the essentiality of fostering a conducive workplace for employees

Mr. Sudhir Kunder: DE-CIX India has always planned to create a workplace that constantly motivates and encourages its employees. We all work as a team and support one another on all professional levels. Such collaborative behavior and mindset toward success brings the best results in all tasks. Every day, we pour our hearts into creating a “One Team, One Dream” environment! The ingrained principles of our working environment are of

• Trust

• Respect

• Accountability

•

•

Prime Insights: How do you keep yourself motivated? What strategies are used to inspire your workforce periodically?

Mr. Sudhir Kunder: One of the most important things that keeps me moving forward by leaps and bounds is setting very high standards for myself and then seeing success in each and every benchmarks.

Management motivates employees by assisting, mentoring, coaching, and educating all employees, regardless of experience level. We always encourage them to try new ideas because they are the only ones who can bring the best results. Leadership at DE-CIX India revolves around the idea of setting unrivaled standards and serving as a guiding force for the future.

Prime Insights: Would you like to share something about theligned for the coming years?

Mr. Sudhir Kunder: Despite the rapid growth of the INTERNET in India, we see a huge untapped potential which is yet to be covered and the thrust of GOI to go deeper into India and aim for covering 6 Lac villages is a clear indicator of the headroom from a current coverage of 2.6 Lac villages.

We are currently concentrating on establishing POP’s in strategic locations at Data Centers being established by National and International Data Center organizations. We are also working on introducing Microsoft Azure Peering Services (MAPS), Interconnection FLEX, and Blackholing. Our company works diligently across multiple verticals in the Indian market and other SAARC countries. Furthermore, we are constantly upgrading our network to ensure that it can stand strong in times of expansion growth and demand.

10 Best International Money Transfer Services:

For transferring money while travelling overseas, one may think of which method, app or technique to use to do so. Often there comes an emergency or an urgent need for receiving money and transferring it. Now, it’s no more a hassle. However, which service is best and what are the costs are matters of concern. One may often think that their trusted bank is the safest and best money transfer method but it’s better to know that it is not only the sole option for transfer nowadays. With time, there have come up some international money transfer agencies that help people to do so at minimal costs and one must check for the exchange rate with the minimal amount of fees possible. Here, is a complete guide to international money transfers with the answer to the most commonly asked queries regarding them:

Xe Money Transfer

It offers international money transfers to over 130 countries including Canada, the U.S., Australia and New Zealand. It is a wellknown brand that has carved a name for its identity as a trusted authority in the foreign exchange space. It is a reliable money transfer service with over 50,000 reviews and comes with low fees.

Instarem

It is a digital payment solution company based out of Singapore. It serves global markets across many continents. The company has maintained its rank with tailored services for both personal and corporate clients. However, it is only suitable for customers sending AUD, USD, HKD, MYR, GBP, CAD, EUR, INR and SGD. It is a fast and secure mobile platform.

Wise

It is one of the best names in the market for international money transfers and is committed to bringing increased transparency to financial services with zero hidden fees. Their fee structure and exchange rates are very transparent and it confirms the exact amount which will reach the recipient’s account, even before the transfer is done.

TorFX

It is another international money transfer leading industry that offers transparent foreign exchange services at a far more competitive rate than banks. It ranks 4.9 out of 5 in Trustpilot and is regarded wisely as an efficient provider of personal and business transfers. They have round-the-clock customer support and help to send a large amount of money.

WorldRemit

This service allows users to make transfers in 70 currencies to over 130 countries around the globe and around two million people use this service each year. There are different methods to send money internationally such as cash pickups, bank deposits, mobile money, etc. the transfer is done within minutes with low fees and exchange rates.

OFX

It has over 20 years of experience providing money transfers and has handled 67 Euro billion cash to date. On the Trustpilot scale, it ranks 4.4. The company has its disbursement network with offices located in Toronto, Hong Kong, London and Sydney. The 24/7 customer service support and low exchange rates make this service more access to users.

CurrenyFair

It is a service that does very reputable peer-to-peer international money transfers along with a minimal percentage makeup. Money can be sent in just a few steps at an affordable cost for all transfer sizes. Customers or users only need to have or sign up for an account and set up their transaction details to do so.

VertoFX

It is a specialist in the field of money transfer services. It caters to the specific needs of B2B cross-border payment solutions and has made waves in the global remittance space since its launch in 2017. The business model is quite ambitious and it has secured many popular reviews with time. The company also solves problems faced by businessmen making foreign transfers.

Key Currency

It is a UK-based service founded in 2015 that can offer highly competitive, fee-free international money transfers due to lower operating overheads than big banks. It is passionate about providing first-rate customer service and up-to-date foreign exchange data to ensure that users get the best deal for their foreign transfers.

Currencies Direct

It started as the remittance industry in 1996 but became a long-standing brand known to all for providing bank-beating rates and flexible cross-border payment services. Popular routes include transfers to Australia, the USA, Canada and South Africa. It has more than 60 currencies available to customers making Personal or Business payments overseas.