Prime Insights

EDITOR’S NOTE

Business Ideologies that are Blending Inventiveness, Knowledge and Persistence

Is there any secret recipe to success? What ingredients one needs to make that recipe unique and phenomenal? Featuring many ebullient success stories of influential leaders and their brands for all these years, we can certainly assure our readers that many ingredients of these recipes of success are similar. But what makes every story unique is finding your passion! Persistence, consistency, dedication, and conviction are some similar pillars, but finding the area where your interest lies naturally, is imperative.

Any successful and gigantic brand today, irrespective of its industry, has a leader behind it. A leader who didn’t give up against the odds, a leader who kept his/ her fundamentals clear and maintained ardent faith in his/her passion. The zeal to become unconventional comes from an uncommon stubbornness for enlightenment. This is what these leaders have exhibited in reality and we are fortunate enough to become a communicating medium of featuring their stories through our monthly magazine editions.

Igniting the enthusiasm of this edition is the brand story of BitTRACK Consulting. Studying abroad is a serene dream of every child who wants to pursue their desired courses from reputed universities across the world. For an Indian student, the process is quite challenging in terms of finding the right guidance. Knowing the rich potential of Indian students, there should be no materialistic hurdle in their dream of studying abroad and BitTRACK Consulting has become the most trustworthy face in the Foreign Education Consulting Industry. The story began in 1999 when there were few reliable consultants in the consulting industry. Mr. Hemant Agrawal knew that he can certainly build his empire in the industry and so he went ahead with his journey of entrepreneurship. The foremost challenge for the brand was to build a well-trained and knowledgedriven workforce. Straining every nerve in building the dream team, the right people joined the team and established BitTRACK’s dominion in the industry via authenticity and credibility. Providing a thorough assessment of a student’s case and giving honest opinions about their profiles is what defines their uniqueness. Today, parents see BitTRACK as the pioneer of supreme guidance about their child’s future. Without any hefty marketing strategies, the growth they have witnessed is purely organic and comes majorly from word-of-mouth. All their plans are about making the learning programs go in a hybrid mode, where students can complete their courses partially in India and partially abroad. BitTRACK’s years-long excellence is a testament that their plans are future secure and full of optimism.

I would like to wrap up here and let our readers relish this enticing edition. We have tried our level best to make this edition as informative as possible. We have high hopes that our readers will appreciate our efforts and learn many deep insights about entrepreneurism. Do let us know what your thoughts are about these stories. We would love to know what you learned and implemented from here. Until then keep up your hard work and keep challenging the challenges!

CREDIT PAGE

Editor In Chief

Ankur Mishra

Editorial Coordinator

Yash Anand , Shweta Singh , Kaustav Sarkar, Trishani Sarkar, Jasmeet Bhatia, Siddhant Pengoriya, Khushi Rawat, Prakriti Gupta, Pinki Singh

Art Director

Aryan Jha

Graphic Designer

Bhavana N Sivadas, Deepanshu Bisariya, Sumit Joshi

Head Of Distribution & Production

Shivani Lath, Kaashvi Jain, Tarush Rajawat

Web Development & Maintenance

Apoorva Jain, Anup Bhandari

Advertising & Promotion

Rohan Batra, Pakhi Vats, Gaurav Singh, Suhani Joshi, Sakshi Jain

Sr. Business Development Manager

Manish Mishra, Arindam Sarma , Yashwinee Singh

Business Development Manager

Priyanka, Mehul Garg

Data Analysis

Mala, Anand, Khushboo, Jaanvi Singh,Aditya Tomar, Athul Vijay K, Shaurya Agarwal, Vishal Bhat, Rohit Rana, Ankita Singh

Prakriti Gupta Editor

BitTRACK Foreign Education Consultants

A Dynamic and Trustworthy Leader in the Foreign Education Consulting Industry

Studying in foreign lands is a dream for students and finding the right guidance for the process is a task in itself! For this segment of “Company in Focus 2023,” we have brought to you the magnificent story of a company that has made a distinct position in the foreign education consultancy domain. Today, BitTRACK Foreign Education Consultants has become the voice of students and individuals who wish to sail an enticing educational journey across boundaries. Under the leadership of Mr. Hemant Agrawal – the CEO, the company has grown exceptionally well. To have a free-wheeling conversation about the business model, vision, USPs’, future endeavors, and a lot more, we invited Mr Hemant Agrawal to join us. It was quite thrilling for us to know about the different elements of international education services. We certainly believe that our readers will benefit from this tale and might as well start planning for their intake of studying abroad.

Motive Behind Company’s Inception

Our first interest was to know about the company’s inception journey. Mr Agrawal comes from a family of remarkable academics. Hence quality education has always been of utmost importance to him. To cater to those needs of quality education became his inspiration. During the 90’s era, specialist education choices in India were not so prominent. It was a challenging task for every such aspiring student who wanted to pursue a program other than the regular programs available in India. They were mired in the hassles of looking for higher study options outside. Knowing the potential of Indian students, he believed that our students require international exposure to compete at a global level. In 1999, the opportunity of foraying into Foreign Education Consulting knocked on his doors. At that time there were very few consultants in the industry. Even the information on the internet wasn’t sufficient to guide students planning to study abroad. He knew what he could offer to the students and wanted to contribute significantly to helping those talent-rich students in making appropriate higher education choices abroad. All these years of excellence, the brand has witnessed numerous students making their journeys successful and takes immense pride in those endeavors!

Facing the Challenges

In a knowledge industry like this, there is a constant need for transparency at every single step. Without a well-trained workforce, a level of trust and authenticity can’t be built. BitTRACK needed staff to have an astute knowledge of the education systems of different countries, their admission criteria, and visa conditions. During the team building process, they ensured that every member of the team had the maturity to provide appropriate career guidance to students based on their academic profile, career aspirations, and funds available to them. Agreeing with it, Mr Agrawal said that the biggest initial struggle was to build a dedicated and trained team. Nevertheless, even today, many of those challenges are still a big cause of concern for the foreign education industry. This happens due to the insufficiency of a formal vocational education system that would provide training in this area and generate the needed manpower as per the industry’s norms.

Secret Sauce to Customer Trust

When it comes to securing their child’s future and investing their hard-earned money, parents are naturally yet immaculately skeptical about hiring anyone’s services. The chances of denying

those services are more unless there is a strong reference. Highlighting the testimonial of BitTRACK’s quality services, Mr Agrawal said that more than 70% of new students come through the reference of their old/existing students.

BitTRACK’s uniqueness lies in the accurate assessment of a student’s case. The team gives ample time in understanding the essential requirements of every student. Afterward, they evaluate students’ profiles and give comprehensive guidance to deliver what was promised. The team does not hesitate in saying ‘No’ if something is not possible. This ensures no compromises are being made to the brand’s reputation and customers’ trust in them. The team pours serious efforts into ensuring that customers feel valued in all aspects as their value is way more than the commercial aspects of the business.

Customers today are aware of what they need and do not rely on what a brand claims to be. They go by what they see, read, relate or experience about a brand. Customers know how to leverage review services and social media platforms to know what claims are true and what goes in the false box. They can easily find out about a brand’s authenticity and performance from its existing customer base. The experiences of existing consumers become the guiding path for new customers. The retention of existing customers relies on their past experiences with a brand. The parents of BitTRACK’s existing students robustly refer new students to the team. The brand also has existing associates referring its services to new associates thereby decimating the doubt factor.

Fundamental Principles of Corporate Integrity

Parents perceive BitTRACK as the flag bearer of supreme and streamlined guidance about their child’s higher studies and career plans. They see the brand as a pillar of support and not as a commercial entity. The majority of the students and their parents have smiles on their faces after attending

Director - Isha Hemant Agrawal and CEO - Hemant Agrawal

a counseling session and they leave remarks of triumph at the end. One common thought amongst all is that before coming to BitRACK they were so confused but after having a deeply-guided session, both parents and students gained clarity about the way forward. The brand’s only algorithm for establishing its mark in the industry and lives of many is, by being transparent in their work and honest while dealing with all the stakeholders - students and their parents, employees, associates, vendors – everyone! The team feels profoundly blessed to get the opportunity to witness parents of their old students visiting them with new students and their parents. As mentioned above, all of that customer’s trust is the major driving force for the organization.

Ingredients to BitTRACK’s Success

BitTRACK never had fancy marketing strategies for putting their services out in the industry. The work speaks for their brand’s potential. The team believes in serving their existing customers with the best services possible and that promotes the business through word-of-mouth. For the sake of information provision, the brand has endorsed some online campaigns whenever they have reputed universities visiting their offices. Such auspicious occasions are used to call students to the offices to get their profiles assessed and to hear all the vital information from the authorities of these colossal universities. In addition to it, they also organize twice a year; the BitTRACK International Education Fair where BitTRACK invites delegates from 500+ represented institutions to its city. In this fair, both new and old students are given an imperative opportunity of meeting with these delegates and get all their queries resolved on a personalized basis.

The Road Ahead

Mr Hemant Agrawal shares a fact from the recent survey conducted by Leap and Global Market Research Company. The report says, “It has been projected that 57% of the Indian middle-class families aspire to send their children abroad for higher studies. Fuelled by the student’s growing aspirations,

the Indian overseas education market is expected to grow multi-fold and will see over two million Indian students fly out by 2025 spending over $100 billion on their international education.”

Continuing further he says, “The survey also highlighted a new format of learning called hybrid format – where an overseas course is delivered partially in India and partially abroad. This has brought magnificent results in huge cost savings for the students without affecting their post-study visa rights or final qualification. Interestingly, even when this survey was not conducted, we were already working in the direction of talking to institutions about the hybrid learning format. Our focus in the coming years would be to make this hybrid format successful for our partner institutions and students. We have been a participant in the foreign education industry for almost a quarter of a century now and we enjoy the reputation of ‘A Visionary’ in the market.”

Talking about the upcoming aspirations of 2023, BitTRACK manifests to become a pioneer leader in the industry. Knowing the power of technology, various plans for automating certain procedures within the company via technology, are in the process of making. The team is undertaking a major hiring campaign to provide a better level of service to their students and associates as well. Efforts are already in action to position BitTRACK on a higher pedestal of credibility. Indeed these efforts will make BitTRACK an avant-garde consultancy that people will trust when planning to send their kids abroad. Our Prime Insights team congratulates the brand on fabricating such empowering plans for the future.

Words of Wisdom

Mr Hemant Agrawal has tried and tested advice for all young professionals and he wishes to propagate the same via this article. He believes that there is no proven substitute for hard work, precision, discipline, consistency, patience, and honesty. These qualities are the simple yet holistic ingredients to anyone’s recipe for success. To be successful, an individual has to imbibe these qualities. The sooner you realize this, the faster you will be able to reach your goals in life.

Per fec tly Labeled Data Per fec t Machin e Model

“Always a synergy of your model and our pixel-per fect , labelled data”

Industries Ser ved:

Agri-tech

Autonomous Vehicles

Finance & Insurance

Construction

Spor ts

Par tnership with ARAI for complete Indian Road Dataset info@qualitasglobal.com www.qualitasglobal.com

Drones, Defense, Security & Sur veillance

Medi-tech & Robotics

Manufacturing & Logistics

Marine, Travel & Leisure

An Unbeatable Luminary Catering People with Illustrative Litigation and Legal Services

The ongoing era of business enterprises and startups is blooming with vibrancy. Firms are always in search of promising litigation and legal services that can help them enhance their profitability and efficiency. Legal service firms extend a lucrative hand in facing a variety of legal issues and reduce liabilities at the same time. With that being highlighted, it also saves precious time for the owners without having to worry about legal obligations. Our Prime Insights team is back with another inspiring story of a classic and exemplary women entrepreneur Adv. Sakshi Shairwal - Founder of Sakshar Law Associates. An advocate by profession, Sakshi is strongly vocal about women’s empowerment. Let’s know more about her entrepreneurial journey so far and learn major facts about professionalism from her!

Prime Insights: Can you please tell us what kind of law services Sakshar Law Associates is providing so that our readers get to know about it?

Adv. Sakshi Shairwal: While creating Sakshar Law Associates it was an idea to create a comprehensive legal space that could provide streamlined legal help to anyone coming to our door. That compelled us to provide avant-garde legal help in both litigation and corporate legal affairs. Saying that, our USP lies in Startup Law, litigation and Intellectual property to name a few. Our team comprises Advocates that have calibrated their work for over a span of 40 years in making and representing matters regularly before the Supreme Court, High Courts, and different legal forums. Our team aims to deliver the best possible solutions for our clients, supported by knowledge, tremendous experience, and excellence. Our expertise across diverse practice areas and sectors covers diverse and nuanced needs. We believe in delivering the result to the best of our client’s satisfaction as our motto is “Protecting your origin story”.

Prime Insights: Can you tell us about the initiation story of Sakshar Law Associates?

Adv. Sakshi Shairwal: Sakshar Law Associates is a full-service law firm based in New Delhi, India. We are passionate about empowering our clients with the best possible legal services. The team at Sakshar shares a common belief that “No two clients are the same”. Integrity, discretion, and sensitivity underpin everything and are our quintessential qualities. At Sakshar’s, we thoroughly listen to understand how and where we can be most effective, without compromising our integrity. We like to learn from all and welcome opportunities to get educated. This in return acts as bedrock through which we can get knowledge of our client’s business and the market they operate in. We understand that everyone has a story that is backed by a rich tapestry of deep history and purpose. Our goal is to help you express a unique message without worrying about legal pitfalls.

ADV. SAKSHI SHAIRWAL FOUNDER

Prime Insights: Please tell us which area of law interests you the most.

Adv. Sakshi Shairwal: My legal academic journey has been unique and interesting to me. I pursued my Master’s (LLM) from the prestigious University of Manchester in Intellectual Property Rights. It was such a magnificent learning experience and I got to understand the nuances of the subject in such an intricate manner. After graduation, I came back to India and began my litigation journey. I was fortunate enough to start my career under a female lawyer who actively represented Delhi Government and other government organs before Delhi High Court and other courts in Delhi. I was also entrusted with handling Service litigation matters which was parallel to what I had studied in my Master’s. I started to gather interest in Service Law and studied extensively about it. When I started my litigation practice, I started getting cases on various subjects. I started actively helping startups who were looking for Legal Assistance. At present, because of my vast and distinct clientele, I like to keep abreast of all the latest legal happenings.

Prime Insights: What is your vision for the coming years?

Adv. Sakshi Shairwal: Quite an interesting question! When I started Sakshar Law way back in January 2020 (before the advent of the pandemic) my hope and aspiration were to make Legal services understandable and fluidly navigated. The pandemic was an incredible challenge that threw our traditional vision into flux. With the world at peril, it was a time to rethink and re-picture our firm’s vision and align with the demands of present times. Our firm’s motto ‘Protecting your origin story’ was birthed from such conceptualization. Our vision is to create a confluence of Legal services and support that if a client approaches us, we never look at it as a legal hurdle; we see it as a challenge and opportunity.

Prime Insights: Witnessing your story of success which you have achieved at such a young age, we would like to know that, according to you, what are the things that make a person successful?

Adv. Sakshi Shairwal: I think behind any successful business or venture, hard work and patience turn out to be the major factor in contributing to success. Since, success is a relative term and it comes and goes, it is extremely important to keep grinding and give your best at all times. Even if there is a situation that is giving unfavorable outcomes, it still gives a teachable moment for you where the second virtue of patience walks in. As a young lawyer, my story is yet to reach its final chapter but hard work and patience are the two guideposts which, according to me, help you stand apart and will reward you in the long run.

Prime Insights: Please share with us the things you learned during the days of struggle so that everyone can prepare themselves for the challenges that are to come.

Adv. Sakshi Shairwal: For me, no two days are the same. Some days you win and some days are to educate you. When the day is latter then it is a day of self-learning and introspection. Ponder on what you can do to better yourself in the future, rather than sitting and dwelling on the negatives of the situation. I try to keep a sense of calm for myself as well as for my team which inadvertently results in a better outcome for us collectively. My advice would be to re-collect and re-access the situation and the solution will present itself before. The struggle is a part of growth, as uncomfortable it may be - it hones, polishes, and prepares you for a brighter future to which you are entitled.

Prime Insights: How challenging is it to remain relevant in this competitive world? How do you keep yourself motivated during tough times?

Adv. Sakshi Shairwal: Like all industries, the pandemic created a crater of oblivion that none of us anticipated. During that time, remaining relevant and motivated was a mountain to scale. With the advancement of technology and Digital space, it proved to be a blessing in disguise for us. Our aim first and foremost is to educate the general mass about common legal issues. Since in India we are in a unique position concerning advertising and soliciting our services, we here at Sakshar Law Associates came up with something called “Sakshar Speaks”. Sakshar Speaks is a comprehensive bundle of informative articles which can be accessed free of cost and provides information from simple legal matters to the more complex legal guidelines which may be required by corporates or young startups or anyone who is looking for one-stop legal solutions at a single click.

Prime Insights: You are running a female employee business that describes women empowerment, what would you like to say about diversity leadership for women?

Adv. Sakshi Shairwal: Diversity in leadership for women is something I am passionate about. In our legal sector, for instance, things are slowly but surely changing for the better. However, there are miles to go before we rest in this regard. At Sakshar, we champion and celebrate this cause and encourage women’s legal talents. It is our endeavor for the future that we continue on the aforesaid path.

Prime Insights: How do you involve yourself in the wider legal community?

Adv. Sakshi Shairwal: At Sakshar Law, we believe in not only providing and giving legal solutions but also giving them back to society at large. Since the inception of Sakshar Law, I can proudly speak that we are part of the world’s largest Pro Bono platform which helps NGOs in providing Legal Services at minimum cost for free nature. From our end, by creating Sakshar Speaks we provide relevant knowledge and guidance to the public at large. Stating that, the reception we have received for our efforts has always been lauded and humbling. This pushes us more to give the best we can.

8 Ways On How To Maintain a Healthy Body and Mind

The wealthiest asset today is health. Does any kind of happiness exist without a healthy mind and body? Absolutely not! We all need to maintain the proactivity of our minds and body to be productive in our daily lives. There is so much information scattered all over the internet about ways to keep your body and mind fit. But admit it we all often end up losing direction when it comes to keeping up with the tips and trends. But today we have brought you the 8 Easiest Ways to Maintain a Healthy Body and Mind. These ways are nothing but simple additions/alterations to your daily habits that will take you through the whole journey of body and mind wellness.

Mornings Need to Start with Sunlight

Sunlight is an essential source of energy for the entire solar system and our bodies are nothing less than the solar system. It is important to activate your senses and musculoskeletal system with sunlight. It stimulates the release of Vitamin D via exposure to healthy UVB photons and is directly related to your mind’s efficient functioning. It is recommended to spend at least 15 minutes in the sun right in the morning. You can feel the freshness it gives to your mind and body.

Don’t Compromise with Physical Activity

Needless to say, exercising is an excellent way of waking up your entire metabolism. Exercising helps to release and regulate hormone production in your body. It helps to strengthen your bones & muscles, reduces anxiety, improves cognitive ability, maintains proper digestion, and better sleep patterns. The benefits are never-ending, so make a habit of exercising for a minimum of 30 minutes per day that too with a proper schedule.

Maintain a Time-Bounded Schedule for Your Body

Our body and mind are the easiest when it comes to training them for good. Following a process for only 21 days, makes it a new habit for you. So make sure you have strict and time-bounded eating, sleeping, and working schedule. For example, make it a habit to have dinner by 8 PM or work out daily at 6 PM and follow it regularly for the coming months. Wavering timings disrupts your body and mind’s state of working, making you feel more confused and tired.

Surround Yourself with a Positive Aura

We are what we surround ourselves with! If we are staying in an environment where there are talks about peace, knowledge, productivity, blissful deeds, gratitude, and growth we carve the best version of ourselves. Remember, there is no space for unhealthy relationships in your life. So be wise while choosing your company and try to inculcate positive affirmations within you.

Meditation Escalates Body and Mind’s Serenity

Indian history is proof of what wonders meditation can do to a human’s life. Mediation aligns all the chakras of your body and alms down your hyperactive senses. It can change the structure and functioning power of the brain through relaxation. It further reduces stress and improves memory and concentration. Start by practicing for a minimum of 5 minutes and stretch to more.

Keep Processed and Sugary Foods at Bay

Refined sugars and processed foods are loaded with unhealthy fats and addictive calories. Refined sugars tend to make you feel sluggish and play with your eating habits. Moreover, these are the main causes of early diabetes and other heart diseases. The same goes for processed foods. Being extremely poor in nutrients and high in sodium and nonessential fats, it will harm your health in the long run if consumed in excess amounts. Switch to healthy snacking like having fruits, nuts, whole grains, and nutrientdense seeds, and churn delicious recipes out of these.

Snoozing Off for 7-9 Hours Daily

Sleeping for a minimum of 7-9 hours is mandatory. It depends from person to person according to their physical activity. Sleep deprivation or disturbed sleep patterns can lead to bad temper, fatigue, and cognitive dysfunctions. Understand how your body responds after you wake up in the morning and determine the sleep requirement of your body.

Control Your Portion Sizes

Have more portions of vegetables, fruits, salads, and low-calorie foods. Be conscious of how much you want to eat because overeating or under-eating has harmful gastrointestinal effects on your body. For example, when we’re eating at buffets we tend to stuff ourselves to the neck which makes us feel heavy throughout the day.

ArBhar consulting pvt Limited:

Vijay SampathKumar founder and CEO created history in management consulting world

ArBhar Consulting pvt Limited established in November 2017,is a Mumbai based consulting partner to enterprises and commercial organizations. Company provide growth consulting to help you build scalable, sustainable and high performing enterprises. The company offers a process driven, result – oriented focus on achieving the customers mission. According to the CEO of ArBhar consulting pvt Limited Mr Vijay Sampath Kumar said that- our work is reflection of the motivation and the vision of the our clients and we support through involvements that are applicable and disruptive. They provide complete Auditing service which is includes physical verification of IT and non IT assets.

Company works in Sector- process optimization, audit analytics, cost optimization, staffing and IT securities etc.

Business career and key integral core behind success

The ArBhar consulting pvt Limited was structured by Mr Vijay SampathKumar (founder and CEO) in 2nd November 2017 with the primary aim of providing consulting management service.

According to the Mr Vijay Sampath Kumar founder and CEO of ArBhar consulting pvt Limited, the company is fully focused upon working with CXOs who aspire to run their business with good strategic focus and perfect efficiency and willing to learn - the challenging process of the transformation into a better organization and company aim is perseverance and right approach to customers service form the care of their strategy of work philosophy.

Vijay SampathKumar CEO at ArBhar consulting pvt ltd

Concept of the management strategy by (Mr Vijay SampathKumar )

The management strategy is the important part of the any business organization. Through effective use of training & communication, management consulting ensure that all the impacted parties have fully understood and accepted the need and benefits and demand of the transformation. There by sealing their commitment to the new process and goals. According to the CEO of ArBhar consulting pvt Limited Mr Vijay Sampath Kumar - any major transformation project requires the impeding change management to the handled very carefully. They avail of every opportunity to be present at forums where young entrepreneurs promote and pitch their business ideas to investors and ventures capitalists in a bid to seek funding of their growth and expansion.

Your employees are your treasure and biggest asset’s

Founder and CEO of The ArBhar consulting pvt

Limited Mr Vijay SampathKumar loves his team members fervently and heartily acknowledges, their contribution towards outgrow Success and our bright team member bring us immense pride, through their fresh ideas and passion. Without their contribution, none of our achievements would have been possible. Over the Last three years ArBhar consulting pvt Limited has been successfully at Building deep domain- centric experties and it now present aim it expanding further with in those domains by widening its footprint both nationally across the 100 plus cities over the next 3 years.

Vision and future goals of ArBhar consulting pvt Limited

The ArBhar consulting pvt Limited wants to available in 100 cities of India till 2023. Our success is measured by the value we deliver to clients The quality of the staff we employ, and our strength and

spirit as a consulting management firm. The ArBhar consulting pvt Limited is a value based organization they are important philosophies we use to guide us in making decisions. About learning and developments , commitment and accountability, mutually- beneficial relationship etc.

Create job opportunities by ArBhar consulting pvt Limited

The ArBhar consulting pvt Limited has been able to generate the employment for the talented young professionals in the challenging times of COVID.

Challenges and way Ahead for business during the time of covid-19

We care for our clients, business as our own. We think and act like business partners not academic advisors. We share our clients, aspirations work to understand their reality and align our outcomes with their objectives. So they know we are in this together. We are living through strange times, facing challenges now to humanity, that span the globe don’t respect the spaces we have defined for ourselves . Our work lives are being turned upside down. We are learning to deal with new ways of working.

A message to readers of prime insight magazine

Founder and CEO of the ArBhar consulting pvt Limited

Mr Vijay SampathKumar said that pandemic has created a messive humanitarian challenge. Millions ill and hundreds of thousands of lives lost. So we have to retained the employees like a family member. Team is very important and people are big asset. We should take care of them. We have seen lots of flexibility from careers but employee is the core strength of the organization, instead of profit. He greatly admire the leadership style. We have to focused, do keep faith in yourself, hard work is very important key for the any big success .

How to Conduct Market Analysis for Your Business

Analyzing and evaluating your corporate space is an important aspect for any business venture to take the lead. Today, every business wants to develop USPs that take them ahead of their numerous competitors. For that, conducting a thorough market analysis for your business is the foremost task to deal with. We will be discussing in detail the essentiality of market research. Along with that, our team will also be highlighting the ways to conduct market analysis for your business. Without any further delays, let’s see what we have lined up in this article for our readers.

What is Market Analysis? What is its Importance in the Contemporary Corporate World?

As the name speaks, market analysis is proportional to carrying out a deep-rooted evaluation of the outside market within a targeted domain. It helps to provide a closer view of the potential market, competition, and the generic industry environment. As we know that the business world is getting saturated day by day, it becomes the need of the hour to think out of the box and be strategic as much as possible. What market analysis does is that it acts as a filter between your business and the market. It further identifies the nature of customer purchasing behavior so that any business owner can incorporate the same in their products t and make them more reliable. Not only it reduces the heavy risks but also prepares a robust ground for quality decision-making processes.

How to Conduct an Efficient Market Analysis for Your Business

As we have discussed its importance, we shall now understand some simple yet efficient ways to conduct a market analysis. Here we have presented some key pointers which will help you with the whole process of market analysis. Let’s have a look at them.

• Be clear with your objective

When we conduct a market analysis, there is a clear purpose attached to it. It may be to know about customers’ interest, cost ratio, or the products existing in the market. It can be anything! So it is essential to draw a map of your research objective and proceed in a streamlined way. Once your objective is clear, you can start to think about introducing new market trends associated with the aforesaid and create your niche. You have to be extremely focused on your research section and give preferences to competing with those businesses that are in neck-to-neck competition with your sales.

• Hear to your Customer Base

The next important step is to give an ear to your customer’s interests and demands. For any product or service to become a hero, it is only because of the customer’s interest and satisfaction in it. Knowing how many people are willing or interested in purchasing your product, makes you more conscious about maintaining quality and cost efficiency. In this, you have to give attention to points like-

■ Age group

■ Lifestyle and Hobbies of customers

■ Gender Distribution

■ Demographic Location

■ Income resources and ranges of customers

After you know about the audience segments, you can pitch your sales and marketing efforts in a lucrative manner.

• Have Sound Knowledge of your Competitors

Heard of “Survival of the Fittest”? It makes sense in today’s competitive bubble! Knowing and discovering meaningful information about your competitors is a healthy exercise to understand about creating a mark. Your competitor can either be in a higher or a subdued position than you in the market. But you have to keep them on an equal pedestal. Gather useful insights about their market share, marketing strategies, USPs, innovations, online and offline sales figures, and financial grip. You can also have a look at their social media platforms, online reviews, and Google listings. With an amalgamation of all this, it can surely curate something exceptional.

• Existing Condition of the Industry

The current state of the industry you’re dealing with can change your business game to another level. A business owner won’t be willing to launch products in an industry that has lost its spark. So moving ahead with a detailed periphery of the current state of the industry will help you know about the longevity of your product in terms of existence. Always include parameters like size, trends, opportunities, and projected growth of the industry in the coming years.

Solid Performers CRM

Top 10 Best CRM Providers for Small & Medium Scale Business

Inspiration behind Starting Solid Performers CRM

During previous businesses, many of our clientswere looking out for a CRM Software to manage their sales team and overall business. But, everything looked too costly and the customization features were very less in those CRM. Also, since we were also into software development, we thought of providing a CRM at a much affordable price with World Class Features and Standards and can be customized according to any business requirement easily. Hence, the Solid Performers took birth.

Overcoming Initial Challenges in Business

During the initial years, there were some challenges in front of Solid Performers. One of the major challenge is to provide customization based on a different industry. Besides, making those customizations in a DIY (Do it yourself) was another big challenge that we faced. This is because it should not be difficult for the clients when they try to make changes on their own.

Solid Performers CRM Brand defining “trust” in the market

Solid Performers CRM is an ISO 27001: 2013 certified company for Information / Data Security and Maintenance. Also, their complete cloud infrastructure is running in AWS with multiple security measures for data safety and security. Since the clients using the CRM are primarily in need of these features, they build trust with their clients. Also, they strive to provide 99.9% Server uptime and are following that standard till today.

How Solid Performers CRM is Unique In Terms Of Value It Offers

Solid Performers CRM products and services are equated with high performance and a very high standard of service. Their CRM is very easy to work with and it can be customized according to any business requirement in less than 1 hour. It can be integrated into multiple platforms like Websites,

Saravanan P

Managing Director

Landing Pages, Facebook Ads, Justdial, Sulekha, Indiamart, Google Contacts, Google Calendar, etc., and all the data collected from these various sources can be captured and processed easily with the help of their CRM. They possess the tools to convert a Lead / Enquiry into your Client.

Solid Performers Offerings And Services

Solid Performers CRM offers a variety of services to its clients. Their Primary Product is the Cloud-Based SAAS CRM Solution with features includes Lead/ Enquiry Management, Client Management, Vendor Management, Proposal Management, Invoice Management, Project Management, PO Management and many other add on modules. Their CRM serves not just like a Pre Sales CRM but also a Post Sales CRM which can handle your clients and leads under one platform.

Why Customers Should Trust Solid Performers CRM

Customers are going to trust Solid Performers and store all their business-related data in their CRM. So, it is their basic necessity to get clarity on safety measures provided for their data, so that it will not be exploited by others. Once Solid Performers clarify this, then automatically the trust is not only built but they also get their peace of mind for reliability.

How Well The Client is Connected With The Solid Performers CRM Brand

For Solid Performers, it is all about providing an efficient & easy to use Cloud-based CRM with high-end customizations and maintaining a very minimal or zero downtime of the service. This helps clients to rely on them without hesitation. They get connected closely with their clients and try to understand the problem that they are trying to overcome as they strive to provide a solution for effectively managing their business and not just selling software.

Meaning of Customer For Solid Performers CRM

Solid Performers CRM treat their customers as their core team members as they not only use the product but also provide them with valuable feedbacks & any new features that need to be implemented which will help not only them but also the entire community of users who are using their products. Their reliability is very high and this increases their expectation from the company and Slid Performers CRM is here to support them in all instances.

What Can We Expect From Solid Performers CRM In Terms Of Any New Categories Or Changes This Year

With regards to changes in the products, Solid Performers CRM are implementing multiple integrations with their system, so that it will benefit the entire client community. For example -they have integrated their Calendar system to Google Calendar for 2 way data sync which will reduce the effort of managing 2 separate calendars for the users.

First thoughts that enters consumer’s mind when they see solid performers

crm

The first thought in the minds of the consumers when they see Solid Performers CRM would be - A CRM which is very easy to Use and Manage.

What Can We Expect From Solid Performers CRM In Future

Solid Performers CRM is working on 100+ ThirdParty Integrations by the end of 2020. This will take their brand to a completely new level and their customers can manage everything from the CRM itself.

Journey as an Entrepreneur

Saravanan P describes his journey a great one and he never doubted one bit on his abilities as an entrepreneur.

What Do You Hope To Accomplish Within Next Few Years

According to Saravanan P, he is focusing on establishing Solid Performers Brand globally with their presence in minimum 10+ countries.

Saravanan P Advice For Young Entrepreneurs

Start Young as you will get more time to explore as there won’t be any big commitment towards your career & family. Also, never go for investment until you are sure that you will succeed in the business 100%. And, to get 100% confident, you should prove yourself to others within a short period.

CHILD’S COGNITIVE SKILLS: IMPORTANCE AND WAYS OF IMPROVING THEM

Cognitive Development refers to the development of a child’s ability to explore, identify, remember and solve problems. The early cognitive development of a child demands an environment rich in proactive interactions and opportunities to explore things on their own. As a parent, you must know that sharpening the cognitive skills at early stages lays down the foundation for your child’s success in later stages of life. Here we are discussing the importance of a child’s cognitive skills and effective ways to improve them.

Importance of Developing a Child’s Cognitive Skills

Cognitive Skills have a major role to play in a human’s overall development of the brain. This includes the basic yet vital exercises of the brain like learning, reading, identifying, paying attention, retaining memory, and making decisions. All of these skills are directly proportional to our quality of performance. Lack of these skills decimates and inhibits our information processing systems. Scientists have proved that most complex learning challenges are caused by improper cognitive skills. The growth happens at the ages of 4-12 years and then from 12-18 years. Now at the age of 4-12 years, children tend to grasp the ability to think in ardent ways. From 12-18, the period is called adolescence and they start to develop complex ideologies packed with emotions.

Effective Ways of Improving a Child’s Cognitive Skills

Talking about ways to improve these skills, a significant amount of hard work has to be put in both by parents and schools. It is a 50-50 partnership because schools are the second home to children where they get to experience the first move of every emotion. Here are some ways by which you can promote your child’s cognitive development right from the early stages-

• As a parent of a toddler, you should sing songs with your child and encourage them to sing along. Sweet and soft music stimulates a child’s senses magnificently. Even talking with them and naming commonly used objects is an excellent exercise too.

• Parents should encourage their children to play with other children. Don’t just pack them in homes. Try giving them healthy company.

• Take them out on trips to gardens, museums, children’s libraries, theaters, etc. You can also enroll them in these programs available offline. Practice more shapes, colors, and numeric lessons.

• Let your child narrate their ideas and thoughts with you. Let them think independently.

• Try to make things more interesting for your child by engaging them with light sports like building blocks, alphabetic Casio, poem reciting tools, etc.

• As parents, you must guarantee to limit the screen time of your child. If your child is spending more time on phones and laptops or you’re completely relying on these to educate your child, then you must stop right away. Educate them on the importance of interacting outdoors with nature and people. Recapitulate the things you’ve taught them at the end of the day.

• Sudoku, puzzles, crosswords, and small logic reasoning questions are some other ways to be practiced at home frequently. Don’t forget to compliment your child on the smallest of the achievements made.

• Schools should organize more and more extracurricular activities for children of all groups to ensure their overall development. It is proven that playing sports and exercising help to release certain chemicals that regulate the neurological processes for proper brain growth.

• In addition, schools can also organize crafting, painting, sciencerelated orientation programs, and other creative activities/ competitions to arouse their curiosity. Neither parents nor teachers should hesitate or discourage their “why” questions.

• If your child is a teenager, then first you need to be patient about his/her pace of learning. Don’t pressurize your child to compete with others. Instead, talk to them about the possibilities for their future. Guide them in setting goals and appreciate their decisions. Don’t just run before their good grades, you need to pay attention towards their mental peace and happiness in their lives.

• You have to stand with your teen child during adverse encounters with life. Hold their hands and help them in re-evaluating their decisions rather than shouting or screaming at them for doing things wrong.

• Include him/her in positive and informative discussions about a variety of topics related to sustainability, current affairs, social responsibility, conventional morals, etc. Teenage and adolescence are massively sensitive periods of an individual’s life and so must be handled with utmost love, care, compassion, and support.

STRATEMIS HR TECHNOLOGIES PVT. LTD.

A Colossal Firm Optimizing Human Resource Management With A Technology-Inspired Spirit

To fabricate a worthwhile and intelligent HRMS platform where HR processes become spontaneous for employees and operating managers, the viscid workforce of Stratemis Global Service is in the quest to take the lead. Our editorial team had Mr. Pratyush ChatterjeeCo-Founder and Vice President of Stratemis HR Technologies Pvt. Ltd., on board to have a detailed conversation about his years-long entrepreneurial journey.

Giving a quick introduction about the luminary, Mr. Pratyush Chatterjee holds an engineering background and began his professional career in 1999. With his dedication and urge to do something extraordinary, he joined Wipro in 2001 and soon graduated to take the leadership role before joining Quatrro Global Services in 2011. In 2018, he was looking to venture into a product-based company. He wanted to leverage his indomitable expertise in simplifying tangled HR problems. He had that intensity in the vision of accelerating the Operations and Timeline-centric deployment of the product. A phenomenal leader with more than 22 years of experience in executing massive programs par excellence, Mr. Chatterjee has so much knowledge, work ethic, and inspiration to pass on to today’s entrepreneurs.

Prime Insights: Please tell us something about your company and its inception story.

Mr. Pratyush Chatterjee: There are two sides to a coin in the corporate system. The first one is professional and another one is personal. When personal aspiration meets professional aspiration, then the outcomes become surreal. Great leaders have the mindset to implement this concoction of personal and professional aspirations for the betterment of society. I and Mr. Siddharth Das are blessed to be an

Mr. Pratyush Chatterjee

Co-Founder and Vice President

integral part of this company. We do come from closely related Process Mapped Business Units and when we joined the board of Stratemis, we had already affirmed ourselves to turn a vision into a successful mission. The vision was, “If we can automate HR Operations for a 4500-odd employee workforce, then there are chances of replicating this success by extending our services to many other firms in the market.” With that smooth blend of expertise in HR and Operation Domain, the track of glory was laid. Our interest was approved by our respected Chairman and Executive Director, Mr. Raj Dutta. All these events joined the whole string of our aspirations and resulted in our passionately built Stratemis HR Technologies. Stratemis is the software made to automate end-to-end HR operations by HR for HR.

Prime Insights: What were the challenges you faced during the initial chapters of entrepreneurship?

Mr. Pratyush Chatterjee: Getting clients was a challenging task for sure! We were struggling to get things done for early innovators back in 2019. Our first customer was a large glass manufacturing company followed by a pioneer steel manufacturing company and the journey picked its speed thereafter. Today, we have stamped our footprints across 14 industries across 20 major states of India. We also enjoy a measurable presence in Africa, and Southeast Asia. We are unstoppable when it comes to expanding more in the same regions.

Prime Insights: How have you managed to keep an astute balance between your personal and professional lives?

Mr. Pratyush Chatterjee: As I mentioned above, professional and personal goals go hand and hand, here at Stratemis. So, pivotal challenges of work-life balance are quite an out-of-the-box concept. Our families know how we got into this and how conscious our efforts have been to make Stratemis what it is today. Our families are extremely proud of our efforts in helping fellow HR and various employees across different companies to enhance their work-life balance.

Prime Insights: How do you keep up with the variable market trends of your industry?

Mr. Pratyush Chatterjee: Our product is complete in itself. It is a “Do It Yourself Product.” Every company that is in the league to stabilize after successfully materializing an idea or to grow after achieving a desirable amount of stability requires automation. Today the real race is about having that innovative edge and incorporating automation to change the dynamics of organizational processes and Stratemis has been the utmost choice of many for the same. Our Stratemis play a significant role in enabling those processes using technology at its best.

Prime Insights: How do Research and Development play an important role in your company’s business model?

Mr. Pratyush Chatterjee: Research and Development is an indispensable part of our organization. Our one product is named after it, “Idea Management” where companies can encourage employees to discuss their unique thoughts and ideas. These ideas are further evaluated by a team or panel to amalgamate them with research and take it toward the logical end. We spend quality time on this and ensure that all our existing and future products are 100% built in-house with patented algorithms. It is also crucial for making our employees future-ready as it gives them opportunities to exercise their minds and potential.

Prime Insights: How essential is it for a company to ensure its employees’ content? What are your plans to implement the same?

Mr. Pratyush Chatterjee: Employees have these four phases they go through

• Learning the skills

• Adjusting to the company’s work culture

• Unlearn and relearn ways of working to incorporate the value chain

• The last one is leveling up their skills for the future.

For the proper enrichment of the employees, it is necessary to support these phases. If this is executed properly then after some time employees don’t need to be monitored as they adapt themselves to working strategically for their own as well as for the company’s benefit.

Prime Insights: What does the company hold for the future?

Mr. Pratyush Chatterjee: For the future, our priority will be to guarantee that our services are capable of catering to a diverse workforce working across diverse locations. However, our foremost priority is our analytics. Analytics are important for us to curate prescriptive measures to avoid falling down the gaps that otherwise can be handled through data.

Prime Insights: What are the milestones and achievements the company is proud of?

Mr. Pratyush Chatterjee: We are proceeding towards a global organizational model wherein Stratemis has built a productive and intelligent HRMS platform that brings together all constituentsEmployees, HR, Managers, and Operation Managers to a single and intuitive operating environment. We are setting up our milestone to offer an avant-garde and AI-driven modular HRMS framework.

Prime Insights: What is your message to the Prime Insights Readers?

Mr. Pratyush Chatterjee: A value-driven leader always knows the essence of their employees and believes in their ideas. They must build an employee-centric company. They should be valued first as humans and then as resources. With whole integrity, our company stands true to this ideology. With Stratemis, leaders can take care of their employees so that employees can work for the needs of their customers.

How to Be an Ethical Leader: 10 Tips for Success

Managers should recognize the distinction between leading the teams and being a boss. They are in charge of the day-to-day operations. Still, leaders are responsible for the motivation and morale of their employees. The difference is in how you, an ethical leader, treat your staff and how you see your role in the company. Inspiring, encouraging, and nurturing people to help them better is the responsibility of good leaders who lead by example. Ethical leadership is at the forefront of their priorities.

2. Connect with people of similar values

Introduction of Ethical Leadership

To be an ethical leader, one must behave morally both in and out of the workplace. Character formation and upright living are major themes. Leaders who uphold ethical standards do so in both words and deeds. Ethical leaders don’t look the other way, even if doing so would benefit their companies’ financial advantage. To be a leader, one must always act under their morals. Leaders with high ethical standards serve as role models for their employees.

1. Align and define the values

Always express gratitude, provide a hand to people in need, etc., since that’s how you’d want to be treated. However, as you age and society evolves, new norms emerge, and old values may alter. Determine what’s most important to you personally, and use it to guide your business decisions. Defining your principles is a sincere way to show your true colors and will inspire your crew to do the equivalent, uniting everyone around a common goal.

You and your employees’ value systems don’t have to be a perfect match, but you must be able to find some areas of agreement. It usually begins with the interview process and continues with a mission statement. The same criteria must be used when selecting suppliers, consultants, customers, and partners. Your company’s actions should reflect your commitment to the highest ethical standards.

3. Encourage free idea expression.

Be open and solicit input from your staff with every choice you make. The employees will have greater faith in you as a leader. They will feel more comfortable voicing their opinions and concerns.

4. Guard against prejudice

The truth is that many people have outmoded or incorrect views, whether they are aware of it. No leader likes to acknowledge they could do better, yet not being self-aware may backfire. Learn to identify your prejudices, preconceptions, and stereotypes so you may avoid treating others unfairly.

5. Carry the load with a pace

Creating an ethical organization requires top-down leadership. Your staff will mimic your actions and accept your philosophies if you operate in a way they admire. When you lead by example, you exhibit the qualities and actions you want your team to adopt and implement. It shows that you have faith in your staff and want them to do their best under your established standards.

6. Admit your mistakes

It’s human to make mistakes. Mindful and ethical leaders aside their pride and accept responsibility when making mistakes. Make no apologies or attempt to minimize the problem if it occurs. Instead, be forthright, own fault, extend apologies as necessary, and inform all involved of your recommended course of action for making amends.

Don’t be afraid to blame your team’s missteps and failures. You should portray yourself as a sympathetic and strong leader who will stick by your team and look for solutions rather than assign blame.

However, you must be careful not to create disconnected CSR projects instead of a comprehensive program supporting your company’s beliefs and objectives. Doing so sends a message to your consumers and staff that you may be doing things for show rather than substance, which might damage your brand. Instead, you should help enable CSR projects that align with the business’s purpose, vision, and objectives and are fully integrated into the company’s overall culture and strategy.

9. Excessively read up

Read the writings of Jeremy Bentham (the originator of utilitarianism), Peter Singer, and John Stuart Mill to get a broader perspective on ethics. To better understand the ideals, you should uphold in the workplace and why, you may learn from the philosophies of applied ethics from these experts in the area, similar to learning and inspiring from role models.

10. Fulfill yourself before others

One cannot “pour” from an empty vessel. Successful leaders prioritize their well-being and make sure to “fill their cups” regularly so they can give their all to their teams.

Ethical Leadership Examples

7. Role model inspiration

“There are numerous leaders throughout history,” said Mike Sheety, ThatShirt’s director. Learn what characteristics excellent, influential leaders have by reading about them. Then incorporate it into your approach to leadership.

8. Have a CSR strategy

The term “corporate social responsibility” (CSR) refers to businesses’ voluntary guidelines to promote ethical behavior toward society. You may use many approaches to corporate social responsibility (CSR). Eco-friendliness, workplace inclusion and diversity, community service, and respectful treatment of workers are just a few examples.

Bear in mind that deeds speak louder than words. Moral leaders don’t engage in empty rhetoric. Someone who commits and then does whatever it takes to maintain it is trustworthy. Be selfless and nice to everyone you work with at all times. Never give the janitor preferential treatment over the chief financial officer.

There should always be chances to train for ethical conduct. Arrange training sessions to teach workers how ethical behavior benefits everyone at work. The opinions of all parties should be heard, therefore holding listening sessions.

Wrapping Up!

Management based on ethics is effective in every setting. Although 97% of company leaders and workers agree that integrity is important, just 33% feel that ethical conduct is a crucial component of integrity. There is a lot in it for the people who act ethically.

In Home Personal Services: Revolutionizing the Industry Through Holistic & Specialized Care

When speaking of such brands, there are have been a few noteworthy examples this year who’ve outshined competitors in the market. Their remarkable zeal towards specialized & holistic care for customers has garnered them immense recognition, both from customers as well as other professionals in their field. We’ll be highlighting one such impactful company over here, In Home Personal Services – a vision of entrepreneur Michael A. Collura. The company is redefining non-medical in-home care through its comprehensive & individualistic approach for each client.

Since its inception in 2004, In Home Personal Services has successfully catered to the diverse home care needs of hundreds of seniors throughout the US. It also started its own franchise system, eventually becoming the #1 franchise opportunity in the country for senior care.

The company’s success trajectory is largely shaped by certain key defining elements, which we’ll be elucidating throughout this article.

The Initial Development Stages

Michael Collura | President and CEO

For any company in the market, an accurate barometer of brand competence is the level of specialization they provide with their services. A need-specific and holistic approach in the same goes a long way in building robust credibility for the brand, irrespective of its niche or service type.

In truth, Michael made no direct or intentional initiative to start a business. It began as a wanting to help others and build on what was good about people. The brand and its growth happened organically as word spread about the novelty & individualism of its services. Everything that has been learnt thus far by Michael and his team was through consistently facing challenges. Early on, they intentionally sought those challenges so that they could develop a solution. They eventually turned what was a challenge into an opportunity, and later turned it into an advantage. Even now, they wish to see these challenges continue as that’s the means through which they grow and thrive.

The company’s relentless drive for betterment is conspicuously evident in its intensive service approach.

IHPS’s Specialized & Personal Care

In Home Personal Services exclusively focuses on providing care to seniors. This is not a generalized approach with vaguely defined priorities; it is highly specialized with due consideration given to the special needs of those seeking care. Unlike most providers, Michael and his team understand the elements behind the delivery of care than just the need for care. They understand exactly why clients need their care and what specific expectations clients have for them. Most agencies often talk about important aspects like compassion, training, and the need for personal care & companionship. Where they fall short, however, is defining “what” is behind clients’ needs and above all “why” it matters to them.

As opposed to its competitors, IHPS doesn’t have a “we did what you asked for” attitude when facing client feedback. Instead, it strives to understand the reason behind clients’ requests so as to spur their utmost fulfilment.

Kindling Trust Through a People-Centric Approach

Unequivocally, a paramount focus on which IHPS is built upon is the needs of others. It holds the ultimate virtue of establishing a mission and values that impacts the lives of others.

Because the “heart” of In Home Personal Services is its people, the company has relented tirelessly in making an impact in the life and livelihood of seniors for decades. Its success thus lies in knowing the difference it made to support independent lifestyles.

A testament to the company’s dedication is the stellar retention rate it holds for clients. Around 98% of its client base remain or return to

them for all their care needs. This isn’t due to fancy marketing but rather the fact that it’s rare to find such effective & skilled care.

Shaping a Robust Growth Trajectory

Amid COVID-19, Michael considers himself lucky that his brand’s reputation has been solid long before the pandemic. For almost two decades, his brand has been synonymous with qualities like peace of mind, security, and hope in his niche market. Michael has no doubt that this staunch reputation of IHPS will persist in the coming time and bring the same sense of relief so many families are longing for.

In 2021, the company saw several new milestones and new franchisees joining its system. In 2022, it has already witnessed a headstart in Jan with double of last year’s numbers in new operators. The company also plans on expanding its immigration and sponsorship programs this year, along with launching a new and exclusive online training center for professional caregivers and a reimagined come-and-go service model which’ll be a novelty in the market.

Michael’s Rich Entrepreneurial Insights

As the Founder of a nationally significant brand, Michael had to develop considerably his entrepreneurial mettle to scale his company to its current heights. In the process, he has acquired some nuggets of wisdom which he feels are worth sharing with our readers.

Michael thinks that his measurement of success may not be considered conventional by many. He feels he has been blessed for everything life has provided – the good, the bad, and the ugly –all have been responsible for where he currently stands today.

Without the challenges and struggles, there would be nothing worth celebrating and life would be boring. In this sense, he believes he has had an immensely fulfilling life thus far.

He lastly shares an inspiring message so as to spur some golden virtues in our entrepreneur readers: “Let Integrity be your ally; it’s one of the most valued human qualities on the planet. Respect Everyone, Listen with an Open Heart, and Never Quit on the Mission.

Also know that Leadership isn’t about being perfect, popular, or ‘the best’. It’s about being the person who can inspire, lift up, and make others better than yourself.”

Diligence Bio is an OECD GLP certified laboratory focussed on regulatory toxicity services. We are specialized in the toxicity testing of Agrochemicals, Pesticides and Industrial chemicals.

SERVICES

GENOTOXICITY ACUTE TOXICITY ECOTOXICITY

• Ames Test

• Micronucleus Test

• Cell Gene Mutation Test

• Ch. Aberration Test

• Oral Toxicity

• Eye Irritation

• Dermal Toxicity

• Dermal Irritation

• Skin Sensitization

• Inhalation Toxicity

• Fish Toxicity

• Bird Toxicity

• Honeybee Toxicity

• Earthworm Toxicity

• Alga Growth Inhibition

• Daphnia Immobilisation

PHYSCHEM STUDIES

• Viscosity

• Surface Tension

• 5 Batch analysis

• Stability

• Solubility

• Foam Persistence

Companies Found By Amazing Young Entrepreneurs: A

ge is just a number- some young entrepreneurs around the world have just proved it right. Their intellect, sheer determination, and fire-filled spirit to make something innovative has made them find the world’s top-class companies with unique services and products. Here is a list of some of them:

Hannah GraceBeYOUthful

10-year-old Hannah accepted the challenge of her father to create the same products she loved from her favorite health and beauty stores and thus she found this bath bomb business, one can find her products on her own created website of BeYOUthful.

Maddie Rae - Maddie

Rae’s Slime Glue

At just 12, Maddie understood how the kid’s world is swayed and excited by the world of slime and thus she made a business out of it. Her booming venture is combined with the love of making slime with her difficulty in finding glue in stores after a lot of error and trial methods. She finally succeeded and expanded her online store to feature a range of slime and related accessories.

Brandon and Sebastian MartinezAre You Kidding

13-year-old Brandon and 11-year-old Sebastian, sell their funky and creative socks to enhance people’s stylish outlook along with helping the Juvenile Diabetes Research Fund and Autism Speaks. Their company has partnered with schools since 2014 across the U.S to provide socks for fundraisers at school.

Jelani JonesLani Boo Bath

She always had a fascination for bath products. At age 9, she virtually transformed her love into a company named Lani Boo Bath. she visited farmer markets and tested a wide range of accessible products. One of the vendors became her mentor and helped her turn her hobby into a bright career.

Sofi Overton - Wise Pocket

The concept of having socks or leggings with pockets has often occurred in the mind of people but Sofi Overton has made it into a product for us - Wise Pocket. Her inspiration came when she saw her own cousin put her phone in her boot due to the absence of a pocket in her leggings. She started working on it and created a sock with a pocket capable of securely holding a phone.

Moziah Bridges - Mo’s Bows

After graduating high school in 2020, Moziah started his venture in his grandmother’s kitchen at around 9 years old age. His desire was to find a sharplooking fashion accessory. The business recognized internationally has inspired Bridges to study fashion designing in college. His company sells bows and ties along with pocket squares, neckties, and apparel.

Mikaila Ulmer - Me & the Bees Lemonade

At age 4, after having entered a children’s competition, she needed an idea and got her inspiration from two events. After having been stung by a bee, her family member sent her a greatgrandmother’s recipe for flaxseed lemonade. She decided to run the idea of lemonade for her business and wanted to create a product with the help of the bite of honeybees utilizing this recipe.

Evan MoanaEvanTubeHD YouTube Channel

He was named YouTube’s youngest millionaire in 2016 and started this channel when he was just in the fourth grade. In his channel exceeding 6 million subscribers, he reviews kids’ toys. He along with his sister takes on kid-friendly challenges like an Oreo challenge or a super gross smoothie challenge. He raises money through sponsorships and advertisements and invests money in his college fund.

Maya Penn - Maya’s Ideas

She founded Maya’s Ideas in 2008 when she was just 8. The company sells environmentally sustainable fashion accessories and Penn is the CEO and designer behind Maya’s ideas. Now 19 years old, Penn is the activist behind Maya’s Ideas for the Planet, where 10% of the profit goes to various charities and environmental organizations.

Cory Nieves - Mr. Cory’s Cookies

Around 6 years of age, he dreamt of saving up for his own car after being tired of taking the bus to school. Her entrepreneurial mind made her begin a quest to create the perfect chocolate chip cookie using all-natural ingredients. She perfected the recipe after trial and error with her mother and turned it into a huge success for today’s overwhelmed generation craving food.

OWLSPIRE

A Full-Service Digital Marketing Agency Achieving Success

With Customer Centricity

It is 2023. Today Bengaluru is one of the fastest-growing economic hubs in India. Reason being, presence of a business-friendly infrastructure, proximity to government institutions, and a thriving entrepreneurship culture – all of which together make the region a viable IT hub. Naturally following the course, several international IT brands have set up delivery branches, liaison offices and delivery centers here to take advantage of this high-quality infrastructure, real estate, manpower and supportive government policies. But while Bengaluru has slowly become a magnet for global IT giants, it has also become the birthplace of umpteen local companies who wish to join similar great heights. This is where Sandhya Menon comes in!

Sandhya Menon is the Founder and Chief Acceleration Owl at Owlspire, a digital innovation company on a mission to enhance the business growth of customers around the globe. This, it aims to achieve, by delivering market-defining services and solutions that create value and provide a competitive advantage. Like other IT stalwarts, Miss Menon envisages Owlspire as the most competent in the next generation of digital services companies of the 21st century. Come, let’s take a look at her business, entrepreneurial journey, game plan and more.

Company Overview & Offerings

Founded in 2016, Owlspire is a full-service digital marketing agency. It is led by experienced advertising and web professionals who work with a deep-rooted entrepreneurial spirit and a constant desire to succeed. Owlspire strives to create a global advertising and marketing hub for entrepreneurs, SMEs, startups and large enterprises, helping them win against all odds.

Below are the company’s offerings:

• Social Media Marketing (SMM)

• Social Media Advertising

• Personal Branding

• Search Engine Optimization (SEO)

• Influencer Marketing

• Search engine marketing (SEM)

• Content marketing

• Online Customer Service

• E-mail Marketing

• SEO Optimized Content Development

• Graphic Design

• Logo and Branding

The Brain Behind The Brand

She is a seasoned online marketing professional specializing in Social Media Marketing, Influencer Marketing, Affiliate Marketing, Corporate Blogging and Content Marketing. She has envisioned and implemented a number of successful marketing campaigns for clients worldwide.

As Head of Marketing & Strategy, Sandhya brings a trove of experience in content marketing, campaign strategizing and digital marketing. With unique perspectives, a creative flair and a clever mind, she leads Owlspire with unwavering passion and commitment to excellence. The lady ensures that all projects are executed flawlessly and demands excellence and accountability of herself and her team.

Sandhya is also a National Award-winning filmmaker and serves as a startup & digital marketing mentor in several universities across the country.

Inception To Inspiration

Hailing from a family of entrepreneurs, Sandhya always had a strong desire to succeed for a purpose much bigger than herself. Her expertise in social media is backed by a love for the unique solutions it allows her to provide. Be it businesses or individuals, the dynamic businesswoman knows how to help her clients connect with their ideal target audience.

Like all entrepreneurs, Sandhya has had her share of challenges, limited access to industry networks and important connections being the biggest of them. To learn the rules of the game, she worked in agencies led by inspiring female entrepreneurs. A lesson here, a struggle there – it all helped her gain valuable skills and insights.

Her years of training in sports have helped her big during difficult times and still do. Sportswoman spirit helped her gain discipline and face failures.

Even today, Sandhya juggles marriage, motherhood, and obstacles led by COVID-19. “Challenges for a women entrepreneur in the advertising industry only keep mounting. But when you are chasing dreams that are bigger than you, you should be prepared to face obstacles and turn them to your advantage”, says the business maven.

Parliament Of Owls – Owlspire’s Greatest Asset

It is only natural that when an organization aims to be better, faster and wiser than its competitors, it needs the best people driving the vision forward. It requires a team that can collaborate effectively to create focused marketing strategies that align with business goals, infuse creativity into groundbreaking campaigns, and analyze the data & feedback to optimize every tactic along the way. And here is where Owlspire‘s core strength lies.

To today’s fast-evolving advertising industry, the company

brings not only tech expertise but also the strategic insight and decades of experience of its remotely-working staff. Here every employee affectionately receives a unique ‘owl’ identity) and is a valued member encouraged, nurtured and recognized for efforts. The company’s ability to foster a ‘one-team’ mentality with internal and external customers to reach common goals has helped in delivering innovative campaigns that secure an ROI and real business results across a multitude of sectors.

“Our agency differs from your traditional marketing agency. We have team members from Karnataka, Tamil Nadu, Andhra Pradesh, Kerala, Maharashtra & Himachal Pradesh, and the USA. This gives us an advantage of local experience and enables us to provide customized & localized services to suit the customers’ requirements and marketing objectives leveraging modern digital technology to market goods or services”, reveals- Sandhya.

A Broad And Diverse Clientele

Within just six years, Miss Menon’s entrepreneurial prowess has benefitted umpteen clients on projects that have involved the full range of creative services. The brand’s role in overall business planning with meticulously planned strategies has resulted in a fast-expanding clientele that includes renowned labels from many industry verticals, including education, travel, entertainment, hospitality, luxury, lifestyle, health, fashion and matrimony.

Building Customer Trust

In today’s tech-dependent age driven by social influence, authenticity, and personal connection with the audience is the key to brand success. According to Sandhya Menon, consumers now are much savvier about how a product/service is portrayed and where it’s marketed. They don’t like to be preached anymore. They are looking for shared values and purpose-driven activities.

By relentlessly focusing its efforts to evaluate strategies, market and target audience, Owlspire delivers the kinds of experiences that build trust. Sandhyas team specializes in delivering multichannel, hyper-local & personalized ad campaigns that reach and convert the target audience efficiently. All in all, she helps customers better connect with their community and audience (B2B & B2C) using online channels, creating a lifetime value of loyalty and trust, for exponential growth.

Owlspire’s Future Plans

Today, the ever-growing digital landscape makes it imperative to utilize data-based insights for managing current business and future plans. Accordingly, besides delivering quality services, Owlspire is competing to increase its prowess by continuously exploring new avenues to provide valuable services and create business opportunities. Despite contemporary challenges brought by the pandemic, the company is on its way to meeting this goal, focusing on 360 initiatives, which drive business transformation.

“There is a general tightening of belts all around. The 2023 goal for Owlspire is to bring together a team of ambitious and passionate creative & marketing professionals who are adaptive and reflective of clients’ needs and positively impact a client’s bottom line”, says Sandhya Menon.

How to Get a Bank Loan for Your Small Business

Unless your company is self-funded or supported by investors, you will need a loan to grow or start it. Company loans from banks can assist pay most expenditures, but many business owners are denied. When applying for a bank loan for your company, keep the following facts and advice in mind.

Choosing a business bank loan

Traditional bank business loans are sought after by small enterprises because of the inbuilt safety nets. Unlike unconventional and online lenders, banks and their products/services are backed by the federal government. Bank loans have cheaper rates than internet loans.

Small company owners have various funding alternatives. Each loan has terms, limitations, and other variables that can make one better for your financial circumstances and repayment capacity than others. After determining that your company needs a short-term loan, you must decide what kind to get. Not doing so may cost a small company time, money, and frustration.

Small business loans

When considering company loans, consider the following:

1. Term loan

It works similarly to a personal loan in specific ways. Businesses seek this credit for significant expenditures, renovations, acquisitions, and other purposes. It has a set interest rate and a quarterly or monthly payment schedule, depending on the arrangement. Intermediate-term loans last three years or less, while long-term loans last 10 years or more.

2. Line of credit

Business credit lines are similar to credit cards. Your company can borrow money from the bank if authorized. You only pay interest on the debt you’ve utilized. This option allows additional spending freedom if you keep it under your credit limit. In addition, it is suitable for small firms with consistent revenue, good credit, and, in certain situations, collateral.

3. Commercial Finance

Commercial mortgages are for businesses trying to grow. Like house mortgages, business mortgages are backed by liens on commercial property. Imagine you have no or bad credit. A bank might demand the company principals or owner to personally guarantee the loan, committing to pay if the firm fails. Commercial mortgages are often shorter than household loans.

4. Lease equipment

Equipment leases stretch the expense of a significant purchase over time, like vehicle leasing. Most lessors don’t need a hefty down payment on a lease. You can pay the balance or return the equipment of its worth depending on the lease’s length and the item’s appreciation. Though monthly payments would be cheaper than buying equipment outright, interest will accumulate to the cost.

5. Credit-letter

A letter of credit guarantees a vendor will be paid on time. The guarantee covers the seller or buyer. In the former, the bank promises to compensate the seller if the buyer fails to make payments. This letter’s funds are occasionally escrowed from the buyer. Buyer protection is a seller penalty, like a refund. Banks provide these letters to firms with good credit or collateral.

6. Loan without collateral

Unsecured business loans don’t demand collateral. Since the lender is friendlier to the borrower than the bank, it charges a much higher interest rate. An internet lender or alternative lender most often issues this loan. At the same time, conventional banks have offered unsecured loans to current clients. Unsecured business loans are hard to get without collateral. To reduce the lender’s risk, unsecured loans are usually short-term.

How do banks evaluate company loan applications?

Keep a bank’s standards in mind while applying for a business loan. Each bank offers loan application forms. Some colleges only accept paper applications. The bank may have a preferred application procedure depending on the loan size and kind. Consider how a bank wants to receive a loan application and its approval requirements. Before applying, verify the following:

1. Rating

High credit suggests you’re responsible for the debt. A decent credit score affects your application, interest rate, and loan term duration.

2.

Loan purposes

Som loans have use restrictions. A lease is for equipment, whereas a mortgage is for real estate.

3. Documentation

Some lenders may make an exception if you put up valuable things (typically property) as collateral. The bank may sell your collateral to recuperate its losses if you don’t satisfy repayment terms.

4.

Banks desire stable revenues. Traditional lenders may not approve your loan without a steady cash flow. Many lenders need a minimum income before considering this.

5.

Before issuing a loan, the bank may request a cash flow history. You’ll also need well-researched financial estimates.

6.

Any form of lender may request a business plan. There are several resources to assist you in writing a business strategy.

7.

Working capital is the company’s cash on hand for operational expenses. Without operating money, you’re a high-risk investment.

Get a business loan

Once you’ve chosen the right loan and examined what the bank requires, you may apply. Startups seeking loans must have a business strategy. If you don’t have a plan, you may utilize free resources like local SBDCs, SCORE, and EDCs. If you require a one-time purchase loan or another financing, have estimates ready to present to the loan officer.

Income

Financials

Plan

Capital

How To Get Good Returns on Your Investment Money

In most cases, doubling one’s investment or earning a satisfactory return is not all that difficult. Some options exist depending on the urgency with which you need something and your willingness to take risks. You don’t have to engage in risky ventures to earn a decent return on your money. If you are patient and not in a tremendous hurry, a well-balanced portfolio or one composed of extremely low-risk stocks or bonds can get the job done.

Methods For Maximizing Financial Gains

Most investors should be able to expect a positive return on their capital reasonably. It is not as scary as it sounds to a first-time investor. However, there are certain restrictions:

• Recognize and accept your risk tolerance. If you don’t have the stomach for volatility, finding out when the market drops 20% is the worst conceivable moment to make this discovery, and it might be disastrous for your finances.

• Don’t let fear and greed, these emotions that motivate most investors, cause you to make poor financial judgments.

• Avoid guaranteed programs that promise you rapid wealth with no effort at all costs. Always exercise caution when promised returns seem implausibly high; there are likely far more investment frauds than guaranteed investments. Always perform your due diligence to make sure you’re not being used as a pawn by anyone trying to make a buck off of you, whether it’s your brother-in-law, your broker, or a late-night infomercial.

The return on investment might be rather high if you choose the right path. To a great extent, your risk tolerance and desired return on investment will determine the strategy you select. To effectively double your investment, you should combine these tactics.

1. Traditional Method

Veteran investors may recall the iconic 1980s Smith Barney advertisements featuring British actor John Houseman’s recognizable accent as he explains that the firm “makes money the customary way—they earn it.”

The ad is not completely off base regarding the most common strategy for maximizing financial returns. A well-diversified portfolio of blue chip stocks and high-quality bonds is the tried-and-true method for doubling your money reasonably.

To Think in Opposite Directions

Even the most cautious investor understands the point when it’s time to purchase, and it’s not because everyone else is doing so. Similarly to how even the most popular sportsmen experience dry spells when their fan bases turn away, even the most successful businesses may see stock price declines that accelerate when investors lose faith. No one is saying that you should put your money into unreliable companies. The idea is that well-researched investors may profit when good stocks become oversold.

To be contrarian is to act in a way that is at odds with the consensus. As a result, you need to be comfortable with uncertainty and spend a lot of time investigating your options. It is not suggested that a cautious or novice investor use a contrarian approach.

3. Methods That Shouldn’t Put Anyone in Danger

Just as there are faster and slower methods to go the same distance, there are also faster and slower ways to get returns on your money. Bonds can provide a less thrilling route to the same endpoint for those who choose to play it safe.

Take, for example, zero-coupon bonds that might seem scary to those unfamiliar with them. In actuality, they’re straightforward to grasp. A discount bond is a bond purchased at a discount to its ultimate value at maturity rather than a coupon bond that pays interest payments periodically.

4. The Role of Conjecture

Some investors succeed with a calm and steady approach. Still, this strategy often causes others to fall asleep at the wheel. Options, leverage trading, penny stocks, and, more recently, cryptocurrency may be the fastest method for those with high-risk sufferance and some investing cash that they can afford to lose to increase their nest egg significantly. It is possible to reduce a nest egg by these methods rapidly.

Options on stocks in any corporation can be utilized for speculation. Options may significantly improve a portfolio’s performance for many investors. There are theoretically one hundred shares of the stock underlying each stock option. An investor may only need a modest stock price gain to score a home run. Make sure you exercise caution and read up on it thoroughly before giving it a go.

What’s the greatest strategy?

It all comes down to how comfortable you are with risk, how long you want to keep your money invested, and your tastes. Most people may achieve financial success by constructing a diverse portfolio of bonds and stocks. On the other hand, those with a greater tolerance for risk could like playing with more speculative assets, such as cryptocurrencies or small-cap stocks. Still, others would rather put their cash to work in the real estate market in the hopes of a quick return on their investment.

BEST ONLINE PAYMENT APPS IN INDIA

Online payment has become more popular and usable especially after the pandemic when things were not easily accessible outside the home. Today, net banking and the use of UPI apps have made life easier and simpler and saved a lot of time, especially in times of emergency and need. It is important to know which are the top wallets or UPI apps that Indians find it most convenient to use. A digital wallet or e-wallet is a software program that helps users to conduct easy purchases through their smartphones or computers. It is more like a virtual wallet where cash can be stored to make future purchases or money can be received from others as well. Below is a list of some famous UPI apps or digital wallets that are commonly used in our country:

PhonePe

More than 100 million downloads of this app every year; users have chosen it over other apps for its easy and smooth payment gateway, hassle-free transactions and offers related to every transaction. It gives one of the safest and fastest UPI app experiences. Bill payments, phone recharges and money transfers are much easier.

GooglePay

It is a part of the Google network and is one of the best money transfer apps in India today. It directly connects with your bank account and therefore there is no hassle to do KYC. From here too, phone recharge, online shopping and bill payments are much more comfortable. There are scratch cards with offers and cash backs for transactions made.

Paytm

It is one of the pioneers of UPI payment apps in India that offers customers a digital wallet to save money or to make quick payments when required. Account holders of Paytm Payments Bank also get a free digital debit card at the time of opening their account. There are exciting offers for online purchases.

Mobiwik

It is an unallied payment network that allows users to add money to its e-wallet using credit cards, debit cards or net banking. It is a genuine home cash collection service to make life comfortable and easier. There are no wallet-towallet transaction charges.

BHIM Axis Pay

This UPI banking app allows instant transfer of money to people across the world through just a click of your smartphone. One can do phone recharges, conduct regular online transactions or use DTH set-top box online through this UPI app. There are no additional charges and the network is always smooth for even higher transactions.

Dhani

It is a UPI app from the Indiabulls group that is not limited to being an e-wallet. It can be combined with Dhani SuperSaver Card which is a physical and virtual card for online transactions. Not only phone recharge and EMI payments, but users can also play games and win cash to pay for the same.

Yono by SBI

This e-wallet service under the registered SBI banking app Yono offers services in 13 languages. Apart from regular payments and money transfers, it allows customers to set helpful reminders to pay their bills and issue mini statements to keep a record of transactions. Operations are controlled by SBI itself and there is rarely any technical problem with transactions.

HDFC PayZapp

PayZapp from HDFC Bank offers a complete UPI payment solution. Right from financing your bills, to mobile recharges or booking a flight or movie tickets, it does all. It is a permanent hassle-free payment solution for HDFC users along with other customers who don’t own an HDFC account. There are no additional charges.

Amazon Pay

A customer must have an Amazon account to make payments on external websites such as Smart Bazaar, etc. Users can also shop from Amazon and pay via easy monthly installments. This e-wallet is integrated with the Amazon India Shop and Pay app. For each Amazon user, Amazon Pay is a must to get refunds or to make online transactions easy.

ICICI Pockets

Users of this UPI app can avail of a virtual Visa card that helps them to transact easily with any website or mobile application in their country. It also offers packages and deals from associate brands. Users can also separately collect and store money from their savings account using this digital wallet to safeguard money and use them when required.