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Editor’s Note A Reformative Zeal: Companies That’s Determined to Spur Change in 2022

Yash Ananad Editor

022 has been an auspiciously bright year for many ingenious companies across all kinds of domains. The incessant and horizon-altering tech developments coupled with the stabilization of the economy have opened room for infinite creative possibilities in the market. Taking utmost advantage of the optimistic prospects, a few brands, above all, have been in the limelight owing to their ideation of industryredefining concepts. Their unrelenting persistence in innovation has brought forth powerful reforms that were acknowledged by many esteemed professionals in their industry. In this edition, we’ll be covering 6 such brands, namely Paracosma, Kenbox Technologies, Sealy India, Vajra Global, In Home Personal Services, and QRC Solutions. We’ll be elucidating the multifarious factors that contributed to their holistic success. Paracosma has been featured on the cover story for this edition for its game-changing innovations in the AR/VR space. The company has managed to carve a niche for itself in the contemporary technology landscape thanks to its meticulously crafted AR/VR Solutions. As of 2022, Paracosma is recognized among the Top 5 AR/VR Solutions Providers in the world and boasts of a global presence with over 100 employees in US, Japan, and Nepal. Kenbox Technologies has earned a space here thanks to its unique and need-specific solutions in HR Tech. Through an unprecedented level of versatility & comprehensiveness, Kenbox via its solutions is actively striving to “redefine HR with its soulful digitalization. Sealy India was in the limelight because of its novel ideations in the domain of sleep technologies. The brand made an indefatigable effort to foster better sleep quality & comfort through its premium mattresses, bases, pillows, etc. On the front of digital marketing, Vajra Global made an unequivocal mark in the industry through its outcome-based solutions. The company was also widely revered for its tailored framework & AIDA model for SaaS Marketing. In Home Personal Services, akin to the aforesaid brands, created palpable reforms in its niche of non-medical in-home care. The company not only inspired new standards for empathy & care in serving seniors but also tremendously bolstered its US-wide presence with its franchise system. Finally, QRC Solutions ushered a remarkable advancement in its domain of cyber-infosec services. It effectively adapted its approach to delivering Quality, Risk, and Compliance solutions that were in adherence to the latest regulations in its industry. Creating a massive change begins with steady, systematic progress, and that is exactly what we see in the examples of the aforesaid companies. Their innovation thus far has been the net result of incremental development steps. My invitation to all readers would be to adopt a similar evolutionary approach of these companies, not just in business, but in all important facets of life – health, relationships, personal growth, etc. This would mould us into the quintessential ideal of humanity, i.e., the advancing man!

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CONTENTS

COVER STORY

C O N T E N T S

Page No.

8 6

Conquering The Contemporary Technological Landscape With Next-Gen AR/VR Solutions

16 Creative Factor :

Fostering A Human-Centric Workplace

20 The classroom of the future:

AI and machine learning can redefine the education experience

24 Top 5 Indian young entrepreneurs to look out for in 2022

Sealy India:

26 QRC: Vamsi Krishna Maramganti: An Illustrious CEO With a Resolve to Transform The Cyber-lnfosec Space

Springing To Success In The Mattress Industry With Technologically -Advanced Sleeping Solutions

34 The digital education system and its advantages and disadvantages for students

40 Mr. Pratap Jain:

Creating a Global Marketplace for Creators and Publishers

44 VAJRA GLOBAL:

Sparking a Revolution Via Outcome-based Digital Marketing Services

22 In Home Personal Services:

Revolutionizing the Industry Through Holistic & Specialize-Care

30 How to recharge your mind and body when you feel drained

36 KENBOX TECHNOLOGIES

Simplifying Decision-Making Via Ingenious HR Tech Solutions

48 10 most inspiring CEOs of all time and what made them wildly rich

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KEN EHRHART | Founder & CEO | Paracosma 10

Conquering The Contemporary Technological Landscape With Next-Gen AR/VR Solutions For the Cover Story of this AR/VR Special Edition, Prime Insights was able to sit down for an interview with Ken Ehrhart, the Founder & CEO of Paracosma, one of the World’s 5 Best AR/VR Solutions Providers, 2022. Mr. Ehrhart was able to share insights about both Paracosma and the current state of the AR/VR industry.

Prime Insights: Please shine some light on the company profile and products/services. Ken Ehrhart: Paracosma is an AR/VR Solutions Provider. With over one hundred employees in the US, Japan and Nepal, we

are able to provide our clients with a one-stop-shop for all things 3D. We offer custom AR and VR application development, as well as providing complete development teams to our clients on a long-term basis. We create entire virtual worlds and produce live virtual events. We offer 3D model creation, including high-volume production of photo-realistic models. We also create synthetic images generated from simulated 3D environments to train deep-learning AI systems. We have a 360-degree video production team and 360 video distribution platform that we offer as a white-label service.

Prime Insights: Please brief us on the inception story of your business venture. Ken Ehrhart: Paracosma was founded in 2016 as the Oculus Rift and HTC Vive VR headsets were just hitting the market. At

the time, surveys showed over 88% of companies planned VR projects. Yet, projects were constrained because companies lacked VR development skills, did not have enough developers or it cost too much. As a result, 56% of companies said they were likely to outsource VR development. Paracosma was founded to serve that need. We are not trying to compete with other companies developing AR/VR applications, we are enabling those companies to fulfill their vision for their products. Over time, as demand for AR/VR and 3D modeling has grown the need for outsourced services has only continued to increase.

Prime Insights: Please do enlighten us on how did you build your team. Ken Ehrhart: When Paracosma first began hiring developers and artists it was not possible to hire people with years of experience because AR/VR was so new. So, we concentrated on hiring the smartest engineers and most talented artists, and then provided on-the-job training. Now, 6 years later, we have some of the most experienced developers and artist in the industry. As standards have coalesced in the industry, we have been able to expand formal in-house training to match our specific requirements. We now have refined processes to recruit, hire, onboard, train and continually upskill our team. Not only does this allow us to accelerate growth but also to ensure consistently high quality. 11

Prime Insights: How are you ensuring better outcomes from your business in the time of COVID-19 crisis? Ken Ehrhart: Paracosma is a global enterprise, so covid travel and work restrictions impacted us as much as any company. But, being an AR/VR Solutions Provider meant we had all the tools we needed to quickly and successfully adopt virtual collaboration solutions. This has also facilitated communication with our clients. All companies are finding employees favor many aspects of remote working and consequently are adopting hybrid work environments and embracing remote work as both a necessity and a benefit. This has been a water-shed transition for Paracosma, because now there is little distinction between clients’ direct employees and our remote developers. It is easier than ever for companies to expand their teams using our remote experts. As a result, rather than intermittently outsourcing projects to us our clients are now insourcing our skilled teams on a long-term basis. Prime Insights: How is your company is synchronizing with the latest technological advancements in the market? Ken Ehrhart: The AR/VR sector continues to advance rapidly with an acceleration of new innovations and evolving platforms.

But, it is no longer enough to maintain awareness of new ideas. Rather, Paracosma is also building deep expertise in AR/VR technology. We are innovating ourselves as we work to solve clients’ needs. Innovation goes far beyond AR/VR to other areas of 3D that are increasingly impacting every technology sector. Some of the most significant developments are the use of 3D game engines like Unity and Unreal Engine for virtual production of videos and the creation of synthetic images for AI training. In both cases, we are expanding what is possible in the real world by blending with virtual worlds. In virtual production of videos we are able to blend performances of live actors with virtual sets and props that only exist in the 3D game engine. In training deep learning AI systems, we are able to vastly expand data sets of training images. To smaller numbers of real organic images that have been manually labeled, we can add vast numbers of synthetic images that have been automatically labeled.

Prime Insights: How do you ensure the quality of services in your company? Ken Ehrhart: Paracosma’s scale allows us to increase quality for our clients. This is because we are able to build teams of highly

trained specialists, rather than relying on smaller numbers of generalists. Instead of a 3D generalist building a 3D model, we have modeling artists, texture artists, shading artists, riggers, animators, etc. We then go further with experts in hard-surface modeling, organic modeling, fur modeling, etc. Furthermore, each specialist team performs Quality Assurance (QA) on their own work, and additional QA is done on the final deliverable before it is sent to the client. With larger scale we can also implement cross-department project management and QA separate from the production teams assuring a level of independent oversight throughout the process.

Prime Insights: What kind of clients do you serve? Please enlist some names. How are you winning their faith? Ken Ehrhart: Paracosma’s role is generally behind the scenes. Our goal is to ensure the public success of our clients, not to take credit for a project or outcome. Therefore, most of our clients cannot be named publicly. As an example, AARP has a very successful VR app called Alcove. Alcove is a multiuser experience that allows families and friends to meet and play together in VR. It is built around various subject areas from health and wellness to travel and entertainment. For AARP, Paracosma has developed ‘Staying Sharp’ brain training games, classic board games, and 360 video content that are all integrated into Alcove, but Alcove itself was developed by a third company. The 360 Agency contracted Paracosma to produced AR effects for AT&T’s exhibits at the BET Awards and Essence Festival. Similarly, we have worked for other leading VR companies; one of the World’s largest HR and Talent Management companies; a global appliance maker; a leading auto-parts manufacturer on AR for machine maintenance; one of the largest ecommerce companies; among others. Prime Insights: How is R&D helping you to take your company to the next level? Ken Ehrhart: Innovation and technological advancement are powering the rapid growth of AR/VR. Yet, when Paracosma’s clients bring us new ideas and novel requests, we often have to develop the solutions they are looking for, whether or not it has been done before. For our own growth and efficiency, we are continually focused on how we can enlist technology to disrupt previously manual tasks. For example, we have replaced manual labeling of our synthetic images with auto-generation of labels. We are developing tools and libraries to assist our teams of artists and engineers. For development, we are building code libraries and SDKs that standardize and speed repetitive tasks. For 3D modeling, we are developing AI systems to replace manual processes. 12

Prime Insights: When commentators assess the health of the AR or VR Industry they often look at headset sales or hit video games. How do you view the health of the industry? Ken Ehrhart: Paracosma takes a much broader view than AR/VR headsets and

game sales. In fact, AR/VR are a small part of a much broader transition from 2D to 3D across all technology sectors. Everything from 3D printing in manufacturing to self-driving cars to deep fake videos are enabled by this transition to 3D. Synthetic image generation for AI training, rendering images of 3D models to replace studio photography, virtual production of movies are Paracosma services that are independent of AR/VR headset sales. AR/VR are the beneficiaries of this 2D to 3D transition and driving significant innovation in 3D. But, when you look at the pervasiveness and permanence of the underlying 2D to 3D transition itself, you will come to understand the inevitableness of AR/VR regardless of near-term headset or game sales.

Prime Insights: How can AR/VR enhance Design, Production, and Training? Ken Ehrhart: Fundamentally, AR/VR can lower costs, accelerate processes and improve outcomes. Design can be enhanced through rapid prototyping and iterations as well as instantaneous remote collaboration both within the design team and with end users and clients. Virtual store shopping with eye-tracking can inform store layouts, shelf placement and package design. Simulations and AR guidance can improve manufacturing assembly lines, speed production and validate part placement through machine vision verification. For Training, the only method that can compare to hands-on experience is virtual training that simulates hands-on training. But, significantly, we can do VR training that covers rare and dangerous situations that cannot be replicated in real life. Furthermore, VR training can assure consistency of instruction that cannot be achieved with live human trainers. Prime Insights: According to you, which industries will be disrupted by AR/VR technology in the future? Ken Ehrhart: I would turn the question around and ask what industries will not be disrupted by AR/VR? Not only can any real-life experience be simulated in AR/ VR, with AR/VR we can experience things that are too expensive, dangerous or rare to experience in real life. Furthermore, we can experience things with AR/VR that do not exist in real live, that were previously only accessible by the imagination. Prime Insights: Share some words of wisdom that you would like to convey to the aspiring entrepreneurs and the readers of our Magazine. Ken Ehrhart: Don’t be whipsawed by near-term hype and trends. Look to the underlying

transition from 2D to 3D. With AR/VR we have seen waves of hype and troughs of disappointment when reality did not match the hype. The focus of hype has shifted from the launch of consumer VR in 2016, to Apple’s ARKit and Google’s ARCore in 2017, to location-based entertainment, to XR, to enterprise training, to virtual events, to Quest games, to NFTs to the Metaverse. Each buzz word and hype cycle represents the crest of a wave that is just part of a broader tsunami of 3D adoption.

World’s 5 Best AI / VR Solution Providers, 2022

SL.

COMPANY LOGO

COMPANY

MANAGEMENT

DESIGNATION

8ninths

Adam Sheppard

Co-Founder & CEO

Gravityjack

Terry Hoy

Groove Jones

Scott Howell

Paracosma

Ken Ehrhart

Founder and CEO

VR Vision

Roni Cerga

Co-Founder & CEO

NO.

Founder /Senior Vice President

Executive Partner/ Co-Founder

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Technology

The classroom of the future: AI and machine learning can redefine the

education experience

a he application of Artificial Intelligence and machine learning have become both an objective and subjective tool in the past few years in several commercial fields such as finance, education, healthcare, manufacturing, and data security. Its effect has widely spread to a far extent enough to recreate another technological revolution or a new era of automation. Coming to education, AI and machine learning are creating headlines. Recent market surveys on the education sector reveal the true and feasible collaboration developed between teachers and machines for teaching purposes. The US education sector records around 47.8% growth due to AI from 2018-22. The human connection has officially reduced and online interaction has increased minimizing the role of teachers and professors in their respective classrooms. AI isn’t replacing humans but transforming and evolving a new generation of a classroom of the future to give a redefined experience. Recently AI has also empowered education by helping the teachers spend less time on tasks that can be automated and have allowed them to focus on what truly matters and that is- connecting with students and making them encouraged and inspired on what they are learning. It has infused several innovations such as deep learning, machine learning language processing, and so on. This has paved the way for teachers and educational institutions to overcome educational challenges.

AI-powered teaching assistants personalize the curriculum- no two students are the same in learning or academics and they require separate teaching techniques for understanding. Before AI, personalizing and adapting the learning experience and the student curriculum was unfeasible. Today, AI has introduced software that detects learning patterns; makes teachers aware of their student’s problems makes the students adapt their teaching styles. An AI-powered system can analyse the efficiency of the current curriculum and detects flaws in its structure. It involves an extensive trial and error process and solves the faults ahead of time. Meaningful student interaction with reduced time for admin tasks- A reformed generation of online tutoring- Some students seek additional help outside classrooms. AI has created

such platforms for them where they can avail themselves the option of finding a personal tutor for video classes or someone to quickly help them with their homework’s. AI has propelled online tutoring in a new era and helped the learning process in a better way. For an instance, the use of an application named Brainly is a social media platform where students are asked to answer homework-related questions. AI detects spam and filters out lowquality questions and answers.

Empowering the teaching business- the purpose of AI is to empower teachers by taking away timeconsuming admin tasks and offering them valuable insights on how to rejuvenate and strengthen the teaching process. Starting from customised textbooks and predictive systems to futuristic online tutoring systems, AI will help students learn much faster. In case of implementation challenges such as lack of computing power, AI builds trust at a large scale by offering the most balance approach towards modern education. The teaching challenges and communication gaps have been greatly reduced through machine learning and its implementations. A large variety of students can be easily managed by a single teacher. The key points under AI-based learning include: » Personalised learning by providing a level of differentiation for specified individual learning. » Giving teachers the flexibility to focus on teaching rather than on unwanted tiresome tasks. » Teaching the teacher through a comprehensive information approach and educating them in mastering complex programming techniques. » Connecting all AI-related and similar kinds of classrooms for greater cooperation and collaborations among schools. » Understanding how to work with others in a team to solve problems efficiently. » Focus on the future challenges and make the world prepared to face unknown hurdles at tomorrow’s workplace.

In Home Personal Services: Revolutionizing the Industry Through Holistic & Specialized Care When speaking of such brands, there are have been a few noteworthy examples this year who’ve outshined competitors in the market. Their remarkable zeal towards specialized & holistic care for customers has garnered them immense recognition, both from customers as well as other professionals in their field. We’ll be highlighting one such impactful company over here, In Home Personal Services – a vision of entrepreneur Michael A. Collura. The company is redefining non-medical in-home care through its comprehensive & individualistic approach for each client. Since its inception in 2004, In Home Personal Services has successfully catered to the diverse home care needs of hundreds of seniors throughout the US. It also started its own franchise system, eventually becoming the #1 franchise opportunity in the country for senior care. The company’s success trajectory is largely shaped by certain key defining elements, which we’ll be elucidating throughout this article.

Michael Collura | President and CEO

or any company in the market, an accurate barometer of brand competence is the level of specialization they provide with their services. A need-specific and holistic approach in the same goes a long way in building robust credibility for the brand, irrespective of its niche or service type.

The Initial Development Stages In truth, Michael made no direct or intentional initiative to start a business. It began as a wanting to help others and build on what was good about people. The brand and its growth happened organically as word spread about the novelty & individualism of its services. Everything that has been learnt thus far by Michael and his team was through consistently facing challenges. Early on, they intentionally sought those challenges so that they could develop a solution. They eventually turned what was a challenge into an opportunity, and later turned it into an advantage. Even now, they wish to see these challenges continue as that’s the means through which they grow and thrive. The company’s relentless drive for betterment is conspicuously evident in its intensive service approach.

them for all their care needs. This isn’t due to fancy marketing but rather the fact that it’s rare to find such effective & skilled care. Shaping a Robust Growth Trajectory Amid COVID-19, Michael considers himself lucky that his brand’s reputation has been solid long before the pandemic. For almost two decades, his brand has been synonymous with qualities like peace of mind, security, and hope in his niche market. Michael has no doubt that this staunch reputation of IHPS will persist in the coming time and bring the same sense of relief so many families are longing for. In 2021, the company saw several new milestones and new franchisees joining its system. In 2022, it has already witnessed a headstart in Jan with double of last year’s numbers in new operators. The company also plans on expanding its immigration and sponsorship programs this year, along with launching a new and exclusive online training center for professional caregivers and a reimagined come-and-go service model which’ll be a novelty in the market. IHPS’s Specialized & Personal Care In Home Personal Services exclusively focuses on providing care to seniors. This is not a generalized approach with vaguely defined priorities; it is highly specialized with due consideration given to the special needs of those seeking care. Unlike most providers, Michael and his team understand the elements behind the delivery of care than just the need for care. They understand exactly why clients need their care and what specific expectations clients have for them. Most agencies often talk about important aspects like compassion, training, and the need for personal care & companionship. Where they fall short, however, is defining “what” is behind clients’ needs and above all “why” it matters to them. As opposed to its competitors, IHPS doesn’t have a “we did what you asked for” attitude when facing client feedback. Instead, it strives to understand the reason behind clients’ requests so as to spur their utmost fulfilment. Kindling Trust Through a People-Centric Approach Unequivocally, a paramount focus on which IHPS is built upon is the needs of others. It holds the ultimate virtue of establishing a mission and values that impacts the lives of others. Because the “heart” of In Home Personal Services is its people, the company has relented tirelessly in making an impact in the life and livelihood of seniors for decades. Its success thus lies in knowing the difference it made to support independent lifestyles. A testament to the company’s dedication is the stellar retention rate it holds for clients. Around 98% of its client base remain or return to

Michael’s Rich Entrepreneurial Insights As the Founder of a nationally significant brand, Michael had to develop considerably his entrepreneurial mettle to scale his company to its current heights. In the process, he has acquired some nuggets of wisdom which he feels are worth sharing with our readers. Michael thinks that his measurement of success may not be considered conventional by many. He feels he has been blessed for everything life has provided – the good, the bad, and the ugly – all have been responsible for where he currently stands today. Without the challenges and struggles, there would be nothing worth celebrating and life would be boring. In this sense, he believes he has had an immensely fulfilling life thus far. He lastly shares an inspiring message so as to spur some golden virtues in our entrepreneur readers: “Let Integrity be your ally; it’s one of the most valued human qualities on the planet. Respect Everyone, Listen with an Open Heart, and Never Quit on the Mission. Also know that Leadership isn’t about being perfect, popular, or ‘the best’. It’s about being the person who can inspire, lift up, and make others better than yourself.”

Top 5 young Indian entrepreneurs to look out for in 2022 Tilak Mehta- Paper and Parcels

Some people are god-gifted and they never make an issue of their age to transform the world. One such person is Tilak Mehta, a typical 8th grader at Garodia International School in Mumbai. His entrepreneurial skills have made him become the founder of ‘Paper and Parcels’- a startup that delivers around 1200 parcels daily to their destinations on the same day. Tilak runs his venture with exceptional vigour and energy and has set his goals for future recognition. It was launched in 2018 based on a primary mobile application. With over 200 employees and 300 dabbawallas connected to this app, ‘Paper and Parcels’ has made a huge success in a small span with its vision of digitalizing the end-to-end logistics and same-day delivery at reasonable rates.

Ranveer Arora Allahbadia- Monk E

Widely recognized as a famous YouTuber ‘BeerBiceps’, Ranveer is a young entrepreneur of 21 who also happens to be a content creator and social media influencer as well. Completing B.E. In Electronics and Telecommunications from Dwarkadas J. Sangvi College of Engineering, he has successfully launched his start-up, Monk E. Or Monk Entertainment which is a digital marketing platform. It is an organization that manages video production, influencer marketing, social media management and talent management. The organization also provides yoga, cooking, fashion and grooming activities, financial advice, nutrition, career counselling and relationship advice. It now hosts a team of over 50 employees. It is a conceptualized 360-degree creative digital media setup.

Faraaz Irfan Chapra - Chapra Capital/ Sirius-A Securities

A 24-year-old entrepreneur, Faraaz Irfan Chapra, with his classy approach using non-conventional methods co-founded his startup, Chapra Capital Ventures. It is just a 3-year-old investment management consultancy with a commendable growth in client base, especially during this Covid-19 pandemic. This company now provides over 23 major financial services including investment management, fundraising, portfolio hedging service, etc. It has managed to land multiple potential IPO and fundraising deals for the upcoming years. With a thought in mind as to why commercial business markets in India are growing fast even with super priced items, Faraaz came up with an idea to invest his ideas into setting up this organization and guiding people to understand why.

Basudha Services

Srivastav

ExpressEarth

Digital

Out of several young Indian entrepreneurs, there are a few who are capable of developing the nation. Basudha Srivastav is one such person who has encouraged women power in business management. Being tired of her career in IT with Ericsson, Basudha wanted to develop her startup, a venture related to travel making her husband the most trusted business partner. The couple formed ExpressEarth Digital Services Pvt Ltd in 2015 at Gurgaon. The startup was benefitted from the Startup India Programme and was promoted by the NASSCOM 10,000 Startups. Today, her company is titled ‘Most Innovative Travel Management Company’ with over 14 corporate clients and retail customers exceeding 10,000. Her determination helped the couple to increase their connectivity and contacts for their business. With over 11 years of versatile experience, Basudha is the MD of ExpressEarrth Digital Services & EmpFly Services Pvt Ltd.

Trishneet Arora - TSE Securities

A 28-year-old entrepreneur, Trishneet is the founder and CEO of Tax Security - a cyber security company. It is a wonder how this young mind is already named under Forbes 30 under 30 2018 Asia list and Fortune 40 under 40 2019 list of India’s Brightest Business Minds. From a young age, he was extremely passionate about securing cyberspace and hence started his entrepreneurial journey in 2013 when he was just 19. Within a short period, his setup has been ranked as one of the world’s top securities brands. The setup was made with a vision to strategically assess and manage enterprise-wide risk through a single platform. He wanted to pioneer in risk and vulnerability management. A journey from a middle-class family to getting into the esteemed Forbes list was not easy. He has partnered with leverage AI and user-friendly analytics to help reduce risks across the entire IT stack and safeguard client’s applications with infrastructure against cyber threats.

Vamsi Krishna Maramganti: An Illustrious CEO With a Resolve to Transform The Cyber-lnfosec Space Krishna Maramganti, the Founder & CEO of QRC Assurance and Solutions. His company has been largely conducive in ushering paradigm-shifts in the industry through holistic & regulatorycompliant solutions. Vamsi’s success thus far has been the net result of umpteen vital factors. Be it his zest for innovation or human-centric approach, these factors are emphasized throughout the article for the benefit of our entrepreneur readers.

The Entrepreneurial Zeal That Drives Vamsi

Vamsi Krishna Maramganti | Founder & CEO QRC Assurance and Solutions

Although QRC Assurance and Solutions came into official existence on 5th Jan 2016, Vamsi had the idea of conceiving an organization way back when he started working after his graduation, some 20 years ago. It was in 2014 that he initiated some independent work and could get couple of clients to service. This effort was along with his initial partner, who eventually duped him to the tune of some 40+ lacs rupees. Quite understandably, this was one of the major set-backs of his professional life, but nonetheless his family stood by him. Some of his friends too helped him with seed money. With sheer hard work and determination, Vamsi got back into the game and officially registered the organization in 2016. Ever since then, he has been relentless in his cybersecurity endeavours and never looked back.

QRC’s Quality-Centric Solutions

hen thinking of the cybersecurity space, we often conjure ideas of sophisticated technologies and robust protection software that guard us from online threats. We’re mostly only focused on the apparent benefits of these systems, oftentimes neglecting to acknowledge the immense time & efforts that go into their making. The key innovators behind the scenes are in most cases, not as easily conspicuous in the cybersecurity space. Their avant-garde initiatives, nonetheless, are so impactful that they’re palpable across the national as well as international frontiers. In this article, we’ll be highlighting the efforts of one such entrepreneur Vamsi

In merely 5 years since its conception, QRC has been able to carve a niche for itself in the Payment Card Industry Certifications globally, thanks to Vamsi’s tireless efforts. He has ensured consistent innovation on all fronts, thereby delivering Quality Services and Integrated Solutions in the Data Security & Privacy Domain. Given below are the salient features of QRC’s services:

lnfosec Firms particularly it came as a blessing in disguise. It provided a strong growth base on which 2021 was built. This, Vamsi feels, will hopefully provide an impetus for the next 3-yeargrowth-period of the company. One of the most coveted qualifications acquired by QRC in 2021 is its CERT-IN Empanelment. Some other noteworthy milestones were the recruitment of around 15 young professionals as trainees, graduating into full-time employees, as well as the introduction of a 10+ strong sales team. The Next Five Years starting 2022 will mark the most dramatic changes in the history of the company. Vamsi envisions fructifying a lot of his ambitious organizational goals for QRC, namely through expanding his customer base across geographies, adding services & products to make his offerings more comprehensive, and also providing more facilities & support to employees.

Certified: The company is certified by PCI Standard Security Council as PCI DSS QSA, PA QSA, PCI 3DS, and PCI SSF QSA. Accredited : Furthermore, it is accredited as ISO Certification Body, which qualifies it to certify organizations for ISO 27001:2013 and ISO 27701:2019 Information and Privacy Standards. SWIFT Compliance: QRC is a SWIFT Assessor that helps organizations use SWIFT Messaging Network in complying with the SWIFT Customer Security Control Framework, which in turn creates global trust. It also provides Enterprise Compliance Framework and Enterprise Security Package. CERT-IN Empanelled: The company is CERT-IN Empanelled & qualified to conduct CERT-IN audits for government organizations. By creating a transformative effect with Quality, Risk, Compliance Solutions, QRC has been able to secure businesses, elevate customer satisfaction, and engage and inspire people around the world. In the process, it has been able to garner a versatile clientele spanning sectors like IT, BFSI, Payment getaways, Non-Banking sectors, Manufacturing sector, IT companies, Financial industry, Government agencies, Telecoms, etc.

Vamsi’s Altruistic Endeavours

Albeit remarkable, business expansion isn’t the sole focus of Vamsi with QRC’s initiatives. He’s also heavily inclined towards altruism & humanitarian acts in a multitude of ways. To begin with, he emphasizes the simple truth that “Charity Begins at Home”. He’s constantly trying to find out ways and means to provide better social security coverage to his employees. This entails covering their families and parents, offering incentives to the whole spectrum of positions, and considering profit-sharing with the deserving and strategic employees On a more social front, Vamsi says that his team has a strong intent to give back to society but they like to keep it covert. They keep finding opportunities to do this in their own little ways, without publicity.

A key differentiator of QRC’s quality services lies in Vamsi’s unfaltering work ethic, as elucidated below.

Vamsi’s Indefatigable Work-Ethic

As a zealous entrepreneur, Vamsi believes in the remarkable power of an “all-or-nothing” approach to your vision. According to him, the balance between personal and professional life is a misnomer; such a thing doesn’t practically exist. While it looks quite glamorous to delve upon this idea at some seminar or professional meetings, Vamsi feels that the reality of the matter is actually quite mundane. The truth is, the personal and professional fronts have to dissolve if one aims at tasting success through their own efforts. In terms of setting an example, the CEO first seeks inspiration by looking up to his team, his customers, his worthy competitors, and also upcoming entrepreneurs. What he conveys is mostly through his actions and responses during certain situations, after-all, “actions speak louder than words”.

The High-Flyers Behind QRC’s Success

Though a key player, Vamsi obviously isn’t the sole driving force of QRC. His efforts are always aided by the powerful cooperation of his core team members, viz:

Kalpesh Vyas

Chief Operating Officer

An Emphasis on Holistic Employee Wellbeing

Vamsi balances his rock-hard work ethic with an ideal level of empathy & compassion towards his employees’ needs. According to him, employees are the ones who actually manage the company. The leader brings them in the company and has a responsibility to nurture and retain them. Listening/hearing them out, he believes, is one of the most important elements to engage an employee. Furthermore, he emphasizes being empathetic towards their struggles and showing them the way of actually doing a particular task/activity. On the competitive front, Vamsi imbibes a spirit of healthy competition in the company’s work culture. This fosters a powerful growth mindset as the employees try to surpass not only competitors’ but also their own limits. Such a growth mindset is also conspicuously evident in QRC’s milestones over the years.

A seasoned professional with versatile technical acumen, Kalpesh has 20+ years of experience in a multitude of domains. These include Information Technology Management, Information Systems Audit, Risk Management, Information Security Management and Systems, Data Centre Management, Business Continuity & Disaster Recovery and Business Impact Analysis across multiple industries. Kalpesh’s great technical background is further bolstered by his extensive experience in consultancy providing consulting solutions to Banks, BPO, KPO and other industries. In addition, he’s also adept at establishing & designing security architectures and implementing practical security solutions. In terms of industrial credentials, he holds PCI QSA, CISA, CISM, CRISC, ISO/IEC 27001 LA qualifications.

The Robust Upward Trajectory of QRC

While 2020 has been a tough year for the world, for the Cyber-

Venkata Reddy

Mr. Sathish Sarma

Sr. VP – Governance, Risk & Compliance

VP - Relationships

Venkata is a Cybersecurity Professional having 25+ years of experience in Governance, Risk, and Compliance profile in various industries like Banking, IT, Airlines, Telecom, Support Services, etc. He is a pioneer in providing services in Cybersecurity, PCI DSS, GDPR, IT Risk, IT Audit, ISO27001, HIPAA, Business Continuity, Sarbanes-Oxley Act, Disaster Recovery, Technology Fraud investigations. He is a certified CISSP and holds credentials like CISA, CRISC, CEH, CHFI, ISO27001 LA and member of ISC2, ISACA, Cloud Security Alliance.

Sathish is having MBA in Marketing with 30+ Years of experience in Sales and Marketing, Operations.Worked with companies Like Alcon-USA, Carl Zeiss Germany, Infoways-USA in various roles such as Area Manager, VP of Operations and Director Client Relations in the areas of Bio Medical Engineering and IT Enabled Services. He is customer centric and has great ability in building partnerships.

Dr. Deepti Somayajula

Ravi Verma

Sr. VP and Head – Strategic Planning and Development

General Manager – SPD and Internal Affairs

Ravi holds a multifaceted 25+ years of experience from Operational, Management to Leadership Levels, having worked with TIC Industry Giants like Bureau Veritas, SGS, Intertek, DNV and Consulting & Research Organizations such as ORION and NEERI. He has hands-on experience in bringing best practices to design and implementation enabling business transformation and operational excellence through transversal roles and collaboratively working with global stakeholders on engagements to deliver impactful results for the organization. Ravi also holds a Master’s in Business Administration with specialization in Marketing and HR Management.

Mr. Sanjay D. Bhalerao Sr. Vice President - R&D.

Professional with 12+ years of experience in Research, Training and Quality Management Standards. A people’s person with core involvement in the strategic planning to develop and realise business objectives fuelling the organization’s growth. Hands-on experience in training, people management and boosting a positive working environment in the organization. Currently heading the support departments for smooth functioning of the organization and actively involved in continual reforms of internal processes.

Mr. Sanjay D. Bhalerao is well known in Indian Government and Private sector as Computer Forensics and Cybercrime Analyst. He has more than 23+ years of experience in Computer Software Development and Network Security with a solid background in Artificial Intelligence and Neural Networks Software Development. Proven track-records in R&D, Reverse Engineering and Creating Protocol Prototypes in embedded systems for Private Sectors. His expertise is in Ethical Hacking (Black Box Penetration Testing), Reverse Engineering in computer application, software developmentand Network Security Audits. Provided security assessments, design, and operational assistance for Business-Critical IT infrastructure for many MNC and Domestic Companies.

The efforts of Vamsi and his team serve as a great example of what’s possible when there’s a strong coalition of minds, hearts, and wills. The collaborative spirit, I believe, is something we all can practice diligently in our lives, regardless of what our career or business aspirations are.

Looking forward to seeing more such inspiring entrepreneur stories in 2022. Let’s keep advancing towards our fondest dreams this year!

HealthCare

How to recharge your mind and body when you feel drained

eing busy and stressed out seems kind of normal these days. It makes someone feel the pride to be engaged in some kind of activities that hold him into it. Between working all day, there is a little time left for eating and relaxation. So, at times it is normal to feel exhausted, worn out and sick. It can also leave you less happy and less productive. Therefore, one must take some steps to recharge their battery and rejuvenate their mind and body. Here are some easiest ways to do so:

Recharge yourself physically

» Recharge yourself through exercise. Although, sitting in front of a TV after a long day of work can be tempting but instead of relaxing idly, one should get up and start doing physical activities like cycling and walking to feel energized for hours. » Having a good diet has tremendous positive effects on your energy levels. A mix of complex carbohydrates with proteins and healthy fat is highly recommended by experts to make yourself nutritive. » A warm bath can be highly relaxing especially when Epsom bath salt is added. It contains chemicals to remove toxins and enhance your muscle function by reducing inflammation due to stress. » The use of exfoliating scrubs can recharge the body by improving blood circulation. Scrubbing with natural substances like oats or salt onto wet skin improves circulation, reduces stress levels and boosts energy. » Aromatherapy using scents like lavender is believed to be an extremely relaxing method. They are essential oils that can be massaged directly onto the body by combining with some other oils. It diffuses well and relieves physical stress. » Getting adequate sleep or rest is the ultimate body recharger. A recommended span of 7-9 hours of sleep for adults between 26-64 is essential. Lack of rest can become a major work risk factor.

Recharge your mind

» Make a list of things that are your personal favourite and spend time doing them at least for a short period during the day. This will soothe the mind and make it feel refreshed. » Accomplish things that give you fun because being happy 30

makes you mentally healthy. This can be a weekend trip or a small party at home. » Meditation or praying has a longlasting effect on mental health. People can find purpose in their lives by doing so. » Take a break from the monotony and stay away from people who bring you down. This is because such a situation can downgrade your energy levels. Hold onto something till that thing gives you energy. » Take a break from technology because often the perfect life technology has created can mess up with our normal living. It can drain out our emotional balance by drawing too many complications from around. » Avoid multitasking because it is the easiest way to get stressed. It also makes you prone to mistakes and causes a lack of focus. Thus, the track of the things to be accomplished keeps lagging. » Spend time with close friends and family as the happiness in togetherness can never beat any other kind of amusement.

Cling to little habits of relaxation

» Begin your day by holding a nice herbal tonic such as green tea in your hands. The chemicals present in it reduce the body’s activity to stress responses. Even the fact of watching its colour is a great mental relief. » Have fun by munching onto your favourite chocolates in between work. Cocoa boosts brain health and also satisfies minds as a delicious sweet tooth. » Take a 5-minute break to peel, slice and bite into a juicy fruit of your choice. It reduces stress and anxiety. » Chomp some chewing gums or crunch onto your favourite snacks to provide lasting satisfaction to your monotony. » Help yourself with some stretching activities frequently between work hours to make yourself feel more of a human than a machine. » It also has effects on the autonomic nervous system (ANS) thus, reducing your reactivity to flight or fight response. » Turn on some light music, keep your mind working on it. Stressors may look a little different when you work with music around and you feel ready to face the challenges again. 31

Sealy India: Springing To Success In The Mattress Industry With Technologically-Advanced Sleeping Solutions

he evolution of the human spine from its original hominid form gave us a survival edge. But, it was never meant to support the amount of duress we pile on it every day. There’s the tiring commute to work in crowded metros, followed by intermittent bouts of walking, pacing, and sitting at the office. Not to mention that hunched posture with which we stare at our laptop screens all day long. All of this only adds extra wear and tear to the fragile spinal disc. The back is the first point of contact our body has with a mattress. And it’s also where most of us feel the strain along with the leg, neck, and head. Instead of offering comfort, old mattresses that are worn out (plus ones that were never so good, to begin with) work against your body by enforcing improper sleeping positions. Pretty soon, bad posture reduces work efficiency. This is where Sealy comes in! Sealy is the 140+ year old brand and is the world’s largest bedding provider.

Company Overview & Offerings

G S S Jagannath | Director | Sealy India 32

Sealy is an American brand that Manufacture, markets and sells mattresses. It is headquartered in Lexington, Kentucky. While Sealy India is based in Hyderabad with Galleries, studios, and retail stores in major cities across the country. From a consumer standpoint, Sealy offers the most premium products for those looking to improve their sleep quality. Besides mattresses, it offers bases, pillows and many other relaxation products. The company combines a proud history and ground breaking innovation and holds some of the most highly recognized brands in the industry: Palatial Crest, Unicased, Hybrid, Posture Premier and Posturelife. The biggest brand name in bedding industry has travelled

technology, leveraging experience and innovations to make technology-advanced products that deliver deep, targeted support right where it’s needed.

from far corners of America to Indian shores in 2012. The first store was opened in 2012 in New Delhi and since then rapidly expanding to major cities across India, completing 10 years of servicing customer with high quality sleep systems. Sealy India’s offerings include a broad spectrum of mattresses; each collection caters to a specific range of requirements, budget, and buyers.

Staying ahead with research and development

Since the beginning, Sealy has kept a zero-tolerance policy to maintain high product standards. Quality has never been compromised by lowering a specification or withdrawing components, and

Retail Range: Consists of Sealy Posturelife, Posture Premier,

Unicased, Hybrid and Palatial Crest range of mattresses. » » »

Budget Range: Includes the Posturelife series mattresses. Premium range: Comprises of Posture Premier, Unicased and Hybrid range of mattresses. Luxury range: Features the Posturepedic Palatial Crest range of mattresses.

Decades of R&D have led to Sealy’s patented technology that lies at the heart of its current product. No quality aspect is left to chance; every part is subjected to simulated time/wear and fatigue testing. The performance of every component - from the foams in the quilt on top of the bed to the castors on the base - is a known and proven factor. All this and more has resulted in the brand leading the bedding industry in research and development.

Each product, however, features the best quality foams, the highest level of targeted support, the most advanced motion-absorbing coils, and all-over cooling comfort that delivers deep, relaxing sleep. Sealy is also one of the leading mattress suppliers for the hospitality industry, catering to 3-, 5- and 7-star hotels and resort chains. It offers sleep systems that ensure guests experience the quality sleep they desire. Each series in its Hospitality Range provides for a number of different levels in comfort and finish.

The Company’s Vision for the Future

Since technology is being integrated into every facet of human existence, Sealy India is focusing its efforts on creating quality sleeping products at an affordable cost through the aid of advanced tools. Future plans for Sealy India include putting up a manufacturing plant in Hyderabad and building a consumer-centric brand. The brand aims to deliver a personalised experience.

The Story Behind Sealy’s Conception

“

The company draws its name from the place it originally started - in a small town called ‘Sealy’ in Texas, USA. Its journey to succes begain in 1881. Founder and cotton gin builder Daniel Haynes began making cotton-filled mattresses for his friends and neighbours. In 1889, he patented an ingenious invention that compressed cotton for use in his mattresses. Eventually, the mattresses became so popular that he was able to sell the patents directly to manufacturers in other markets. The term “Mattress from Sealy” was thus coined to define the quality produced.

“The importance of sleep cannot be overlooked; we are

Meet the brain behinds’ Sealy’s worldwide and India success

passionate about bringing the

Scott L. Thompson has served as the Chairman of Sealy International’s Board of Directors and as President & CEO since September 2015. He has decades of experience under the belt which has helped the company’s success worldwide. G S S Jagannath is the Director of Sealy India, and he has been with the organization since May 2013. He has decades of experience under the belt and specifically in Mattress Industry which has helped the Indian operation to reach a level from where the company can grow multifold in coming years.

power of good sleep to light. We wish to provide our customers with tailored recommendations based on their age, sleeping habits, mattress usage, sleeping

Sealy’s Achievements as a Leading Mattress Brand

issues (if any) and more”, - says G S S Jagannath.

In 1950, Sealy introduced Sealy Posturepedic, the only mattress in the industry that emphasized the importance of correct back support. Designed in cooperation with Orthopaedic Surgeons, it was a game-changing product that revolutionized the mattress market. For the past 66 years, Sealy has been at the forefront of mattress

The company is thus working on honing the process further via constant improvement via feedback and re-engagement model.

Education

The digital education system and its advantages and disadvantages for students

Advantages

uring this ongoing pandemic situation, the term ‘new normal’ has become common to all. The education system also adopted these ‘new normal’ norms by introducing a system of digital education through the increased use of online learning tools. Many new ways of learning have been triggered to keep the ongoing process of educating the nation consistent and simultaneously by keeping up with the safety rules. Digital learning has emerged as a necessary resource for students of all ages around the world. Students are learning and adopting new techniques of education and academics. It has also extended learning along with performing extra-curricular activities as well. This has transformed the concept of face to face academic interaction into an online platform where learning and career counseling are equally encouraged. Additionally, the use of technology has taken a surplus growth with this new system of education in recent times.

» Online education offers teachers an efficient way to deliver their teachings. With the use of several tools such as videos, podcasts, PDFs, teachers can explain their lessons significantly easier. This level of explanation is beyond any traditional textbook explanation. » Digital education has made the accessibility of time and place easier for students. It allows them to attempt classes from their preferred location using their preferred devices. Schools can reach out to a more extensive network of students without being confined to restricted geographical boundaries. Online lectures can be recorded, achieved and shared for future reference. » Another significance of this learning process includes reduced financial costs. This system is far more affordable ads compared to physical learning since it eliminates the cost due to transportation, student meals and especially real estate. Also, the study materials can be availed online making learning more reasonable and beneficial for all students. » The most positive side of digital education is that it has

However, every teaching method has its pros and cons. Let us look at some of the positivity’s and negativities associated with the digital education system:

improvised the rate of student attendance. The absence of students in offline institutes due to valid or invalid excuses has now lessened with time. Since online classes can be conducted from home or the location of your choice, there are fewer chances of students missing out on lessons. » The learning styles and journeys of each student are different. While some of them are visual learners, others prefer audio learning. Likewise, some students love to be in the classroom whereas others get distracted by large groups. That is where online learning plays its role and personalizes its system with a range of options and resources. It creates a perfect learning environment suited to the needs of every student.

» Another key challenge is the internet connectivity issue. Students hailing from smaller cities and towns lack the consistency of internet connection with decent speed. Therefore, their connection fails at times and a lack of continuity occurs in learning for them. » Nowadays, a common problem of online education is social distancing or a sense of isolation from friends. Being in the company of peers, students can engage themselves in physical, mental and emotional interactions. However, the sense of isolation cuts out all forms of physical communication with peers and teachers. Even online messages, emails and video conferencing have resulted in a reduced state of proper understanding. » The availability of teachers who are actually trained to use online digital tools and teach efficiently is rare. Many a time, old and traditional features are only adopted to a basic system of technology and they find it difficult to use the new necessary resources and tools to conduct the online classes. » Managing class time is another serious problem while teaching online. Due to a lack of proper engagement and responsiveness, teaching somewhere gets obstructed or restricted under certain circumstances. And last but not the least, teachers also fail to understand whether their teaching methods are being productive or not.

Disadvantages

» Students are unable to focus on screens for a long time making online learning a big challenge for them. Struggling to focus on the screen for long periods harm their eyesight and can also make them easily distracted by social media sites. » Teachers find it difficult to keep all the students engaged in their online classes and at the same time make them equally interactive and responsive. It is a difficult struggle to keep a check on the whereabouts of each student portal on the screen.

KENBOX TECHNOLOGIES

Simplifying Decision-Making Via Ingenious HR Tech Solutions

ver the course of the last decade, there has been a noteworthy rise in companies that’ve spurred massive tech reforms. A foremost focus of these companies has been on ideating avant-garde concepts, which’ve optimized and streamlined many tedious processes in their industry. On the HR Tech front, this evolution has been especially remarkable with the surge of new visionary brands. Some of them have not only innovated novel technologies, but in the process, also redefined the dynamics of their industry. Kenbox Technologies is one such ingenious brand that has ushered powerful changes through its HR Tech solutions. As said by its Chief Executive Officer, Rajesh Tripathi, ‘Kenbox is redefining HR with its soulful digitalisation’. Established in March 2020, the company has already garnered umpteen business and industrial milestones in a relatively short time period. Kenbox’s success thus far has been the culmination of several defining factors, which we’ll be elucidating for the benefit of our entrepreneur readers.

Rajesh Tripathi Chief Executive Officer KENBOX TECHNOLOGIES 36

The Vision Behind Kenbox

Kenbox’s Marketing Initiatives

Like any leading company, Kenbox Technologies was founded with a staunch vision for making a palpable market reform through innovation. Despite there being many players in the market, many HR challenges have still not been addressed so far. Kenbox holds the ultimate aim to resolve all those challenges within HR, and further, ‘Simplify DecisionMaking’ through innovative solutions. These solutions are characterized by a level of versatility & comprehensiveness that’s unprecedented in the industry.

As opposed to purely promotional tactics, Kenbox adopts a very value-centric approach on the marketing front. The company believes in letting its products speak for themselves. Its customers – to which it refers as ‘Patrons’ – helps with this in a large way. To keep pace with market trends, however, the company is leveraging all new-age ways & means of marketing to reach to potential customers in India and selected few international markets. In the coming days, various social media platforms will also be used extensively for this, Kenbox is furthermore constructively using other conventional means to penetrate the market, both nationally and globally.

The Versatile Solutions of Kenbox

As an illustrious HR Tech company, Kenbox is redefining the scope of HR software at large. In line with its vision, the company has introduced a new software vertical with the name BES, i.e., Business Enhancement System. Under BES, the company is offering almost all new and those solutions which are capable of adding direct value to twin objectives of a business: Profitability & Growth. Kenbox is the first company providing the largest Learning & Development System, having eight different modules under this segment. Additionally, it provides the Learning Management System (LMS). Put together, LDS & LMS make the platform most comprehensive & extensive in nature. The company’s HRMS itself has been strengthened with many new unheard solutions, covering most of the HR processes & systems.

Kindling Trust Approach

Through

Shaping a Robust Growth Trajectory

Going forward, the company has some ambitious plans for expansion that it’ll fructify in an orderly, strategic manner. The company has already revealed all three business verticals, namely HRMS, LDS & LMS, and also BES which is the new vertical. This year, the market will see newer products getting rolled out every quarter, mainly under HRMS & BES. The LDS & LMS is already introduced in the market. Most of these new products will be patented products, by far the most innovative and unique in nature. As part of its two-pronged agenda, the company will not only roll out unique products every quarter but also reach out to potential customers as quickly as possible, roping in all possible marketing means. The company’s team is certain that it’ll be an unequivocal leader in its market segment next year.

Holistic

Since day one, Kenbox has tirelessly persisted in solving problems via an ingenious & all-encompassing approach. This can be well-corroborated by the fact that it has so far received three patents/copyright, and couple of more are in pipeline. The company’s point of focus has consistently been on offering breakthrough solutions, which no other provider is giving in the market. Even its basic solutions that’re considered as core, are full of new features, enabling much broader scope of functioning to HR. For example, Employee Database which is the basis of all other HR modules, has been embedded with many new features & dimensions, making it a full-fledged module solving many small to big HR challenges. Likewise, leave & attendance management have been given a different shape. Trust can be conspicuously seen in Kenbox’s growth trajectory thus far, as MNCs and Large Indian Companies have put their confidence in its solutions and decided to go with it over many established brands.

Mr. Pratap Jain:

Creating a Global Marketplace for Creators and Publishers The company’s overview

The idea behind the creation of this brand is to provide a B2B Content marketplace for buyers and sellers. A platform has been created for the seamless experience which includes a portfolio of content ranging from fulllength movies, web series, tv series, short films to sports, kids, and lifestyle in different languages like English, Hindi, Tamil, Telugu, Korean, Arabic, Filipino, Turkish, Spanish, French, Sinhala to name a few. The passionate team comprises 2 co-founders, Sandeep Banger and Ashmita Dhingra along with business acquisition, content partnership, and a digital marketing team constantly working towards broadening brand reach. The co-founders have added their experience of 20+ years into marketing and branding to position Vidyolo well, in the desired niche market.

The start of something great

Mr. Pratap Jain | Founder | Vidyolo

e live in a world where we are seeing a rise in content sharing. Content is omnipresent and people are hungry for it. Amidst the fast-paced content sharing over the internet, we did not have a one-stop platform to buy and sell content. Cognizant of this gap between the buyers and the sellers, a global marketplace was created by a visionary entrepreneur. We had a chance to interview with, Mr. Pratap Jain, the owner of V Hunt and now the founder of Vidyolo. This company bridges the gap by building a global content marketplace that was created by V Hunt Digital Media Pvt Ltd, a content syndication company that has been in the business for 10 years. Apart from the success of this company, through this article, let us also unravel the journey of what it takes to become a successful entrepreneur.

The Brand Vidyolo is 6 months old but the expertise it has in the content domain is more than 17+ years. The astute leader, Pratap Jain, understands the fundamentals of this area and is a part of the industry since 2005. The support of his family has been immense, friends from the industry helped in venturing out his venture. His two focus areas at the start were» »

Delivering good services Generating revenue for the company

After achieving great revenues, today they can proudly say that they own a successful content firm.

Demystifying the life of a CEO

The common thought across the minds of people is that the life of a CEO would have been full of hardships and struggles. For Pratap, it was not about proving his functional and operational knowledge to move up the ladder rather he started his organization all by himself and went on to manage the recruitment of talent also. Differentiating from the general view, where

management and employees do not have a cordial relationship, he worked closely with his team for a very long time. Which today have turned in a cohort of smart, focused, and data-driven people aligning themselves to the work required. Pratap also thinks that CEOs who are hired from outside get far more attention, support than the ones who are promoted inside the company who face equal competition. The ones who grow from within the organization adjust a little easier as they are familiar with the strategy. It’s not that they don’t face competition, they do, in the form of operating in shadows of past, decisions that may raise eyebrows, competing with peers who cannot accept their position. There are also chances of CEOs from inside getting into professional politics. While a CEO hired from outside Sandeep Banger and Ashmita Dhingra | Co-Founders | Vidyolo brings a fresh perspective towards the goals. Nonetheless, Pratap believes a CEO shall identify and solve The road ahead problems in an innovative way to drive business outcomes. The road from a low investment almost close to zero to INR 5 crore Entrepreneurship is reserved for people who want to become as an annual turnover in 5 years is an impeccable achievement. masters of their destiny, the ones who bring a change and break Working with 30 partners who are leaders in this industry and the norm in society while being customer-centric and having good scaling it across nations like UAE, Thailand, Sri Lanka, Europe, service delivery. and Africa has been a progressive step. Vidyolo will be using technology to market and scale its business. Authenticating the licenses and managing quick deals by using Blockchain technology Striking the right balance Initially at the start of Pratap’s career, like many of us in this age have in the content syndication market is their primary goal. the burning desire and the passion to walk the extra mile to achieve our dreams, he also kept his career ahead of everything else. For Final message the initial 3-4 years, he ensured that there was always an internet Pratap thinks that keeping it simple and learning from people connection with him as he had to deliver work single-handedly around you is the key. He does not believe in fancy words like role due to the small team size. The family understood that work keeps models, and when someone looks up to him as one, he is indeed him active and happy and today as he has grown both in a career as flattered. He rather advises not to look at a single idol, rather learns well as team, he dedicated time to his family. He believes stability from all and creates a niche for himself. Networking is important is important and plans his business trips, vacations accordingly, and one should strive to become a better version of themselves considering a more focused approach in life. every day. One last thought about the ones who desire to become CEOs is that often the most impressive CEOs didn’t start out knowing that will become great. The relation with employees According to Pratap, the key to a successful business is not only Anybody can become and these are the 4 simple being committed to delivering customers’ needs but taking care of behavioural traitsemployees also. Creating a friendly environment, involvement of 1. Decisiveness employees in decision making builds a sense of trust. It not only 2. Engaging helps in innovative business ideation but makes them feel they are 3. Impact a part of this journey. It helps employees understand challenges, 4. Relentless Reliability and Adapting Boldly encourages growth while keeping the enthusiasm level high. To those who give up on their dreams and do not follow this path, he sums his entrepreneurial wisdom in these three takeaways-

Keeping pace with the market

The industry is changing rapidly and it is hard to stay in this environment. Pratap understands that keeping a check on business practices against the latest competition, ensuring we are delivering the best at affordable prices is vital. Continuous research, marketing and planning have become the DNA of their business. While serving content over OTT platforms, Satellite TV channels, DTH service providers, Telecom Operators and IPTV’s majorly, Vidyolo has kept a progressive attitude with open-mindedness to embrace the change.

1. 2. 3.

Translate your vision and goals and be clear about your intent Understand the physical, emotional, and social needs of people Establish everyday routines to build relationships, translate into actions, and, eventually the business will flourish

FEDERAL SOFT SYSTEMS

An IT Firm Expertize in Delivering Secured Application Development, Support, Staffing, Recruitment, BPO and Payroll Cloud Solutions for various businesses Why Federal Soft Systems ?

VALUED PEOPLE

VALUE

PEOPLE.

Global Presence A global presence with operations in 2 countries and clients from 77 countires

Innovation & Collabration Work towards collaborative approach to drive innovation

700+ Employees Got people with loyalty, hard work ethic, humor, flexibility, ambition

$48M Turnover

Increasing Value Through People. FSS offering lends you unique advantages and value propositions whether you need to extend your IT capabilities or acquire Specialized IT skills to develop, manage, enhance and support your mission critical applications

About Us

Our turnover clearly indicates the market strength

“Nothing we do is more important than hiring and developing people.” We do awesome stuffs

just like good.

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Ganapathy Sankarabaaham Founder | CEO

VAJRA GLOBAL:

Sparking a Revolution Via Outcome-based Digital Marketing Services Annual Campaign Budgets. The stellar market success of Vajra Global finds its roots in a remarkable inception idea that struck the Founder in its initial days.

One of the fastest-growing sectors in the online era today, digital marketing has mushroomed into a multibillion-dollar giant with lakhs of agencies providing these services on a worldwide scale. In our country especially, this boom has been very palpable as hundreds, if not thousands of new agencies are being conceived each day. Despite the overwhelming abundance of such agencies, there has been a conspicuous lack of services that actually have an outcomebased emphasis. Most generally focus on a long list of arduous processes, giving little thought to factors like need-specificity, intricacies in the client’s niche, and above all the ability to intuitively understand the market beyond mere metrics & figures. So as to bridge the glaring gap in the market, Vajra Global, a pioneer in outcome-based digital marketing, has come forth with an array of services that’re specifically tailored towards the multifarious & targeted demands of clients. A vision of entrepreneur Ganapathy Sankarabaaham, Vajra Global was established in the year 2016, and since then, it has provided 25,000+ Design and Content Deliveries, has had 300+ websites under management, and holds 3M USD in

The Formative Stages of the Brand

Vajra Global Consulting Services started as a Marketing Consulting Firm, helping startups develop a well-defined digital marketing strategy for brand-building, customer acquisition, and engagement. Shortly afterward, Ganapathy and his team identified an opportunity to expand into outcome-based digital marketing services, which many in the market do not offer. In the early stages, the company found it quite challenging to stand out in the crowded space of digital marketing. Despite the apparent difficulty, the team continued to make progress by emphasizing aspects like deep domain knowledge, understanding customer goals/needs, strategic planning, authenticity, robust execution, and business values. Fast-forward to 2022, Vajra Global has expanded its portfolio to

serve a wide range of clients, covering medium to large enterprises in the space of IT, healthcare, eCommerce, retail, amongst others. It is especially renowned for its tailored framework & AIDA model for SaaS marketing. The company’s services are also revered in its industry for a multitude of noteworthy aspects.

Salient Features of Vajra’s Services

As a holistic Digital Marketing Agency, Vajra Global helps clients bring a 360-degree digital transformation to make data-driven decisions and ensure that results are achieved at every level. The company has four pillars of marketing operation for maximal efficacy, viz: » » » »

Marketing Technology Creative Communications (Visual Design and Content) Digital Marketing Marketing Analytics

The company follows a customer-first approach and believes in understanding the big picture and creating an excellent customer experience using its values of partnership, collaboration, and transparency. The team furthermore spends a great deal of time understanding the customer business, product/service, goals, and timelines. They use a detailed workshop to document requirements and come up with recommended solutions and expected outcomes. Every customer gets a dedicated “Customer Success Manager” (CSM) who works as a customer’s ambassador to ensure they get the best of Vajra. They also act as a single point of contact for the customers. A testament to Vajra’s impactful work is its high percentage of repeat businesses and the longevity of client engagements. Over the years, it has garnered a consistent spree of awards, recommendations, and customer appreciation.

Kindling Trust Through an Integral Approach

Contrary to popular notions, the company’s team doesn’t believe that the default mindset of people is mistrust. If that was the case, companies like ‘Amazon’ would’ve been a straight-up failure. Consumers want to believe brands, it’s just that brands have to do their part and reward that belief. The company emphasizes certain key questions to develop a robust brand strategy for customers: » »

When a brand just enters the market and is unknown, what should they do to get familiar with the target audience? What steps should they take to encourage prospective customers to make a purchase?

Questions like these are pivotal in establishing trust whilst shaping a new customer experience. To further bolster this trust, the company focuses greatly on customer relationships and satisfaction. By being authentic through brand storytelling, it ensures that the vision & mission of the brand are effectively conveyed to the target audience. Brand positioning and smooth communication with the audience are the key pillars to building brand trust.

Empowering Brands Through Digitization

In addition to a value-based approach, Vajra also boasts of an immensely tech-savvy nature that’s conspicuous on its R & D front. Its team is constantly exploring ways to digitize its operations using the latest technology developments. At the moment, the company is working on AI technologies like Natural Language Processing (NLP), Natural Language Generation (NLG), and automation to improve productivity, quality, and employee experience. The digitization team brings to life the different ideas shared by the employees for improving operations. There are many examples of how this team has significantly impacted the marketing team’s work. For one of its tech customers, the company’s online strategies included visualizing its user journey and maintaining the ability to launch new practices. For another MNC, they launched websites across practices and geographies to help them scale and deliver content. Vajra is amid numerous other noteworthy developments that’re shaping a robust growth trajectory for the company.

Significant Vision

Developments

and

Future

Marketing technology helps clients apply technology to their marketing needs. The company’s team on this front is constantly improving its approach in building websites, eCommerce portals, marketing automation, headless CRM & Ux 2.0 implementation, and low-code/no-code marketing apps. The company also has multiple technology partnerships in these areas. One of the biggest challenges in the world of digital marketing was ensuring a measurable result. With ever-evolving targets, marketing automation has become critical to ensure seamless digital marketing. Vajra Global endeavors to fill this pressing need of the market by constantly building practical tools to optimize tasks for higher efficiency and productivity. For instance, an agile task force was set up to build a tool to automate specific repetitive tasks for the in-house Content Team. A fully-functional customized tool for internal project management tasks was ready in under three weeks. This is just a glimpse of how the company proactively works to fructify new ideas. For the future, Vajra holds the ultimate vision of being the answer to the Red Queen’s race in the world of digital marketing, i.e., helping them to compete and thrive in the modern marketing world where the rules of the game are amid constant updates. The company’s Founder & CEO, Ganapathy Sankarabaaham, would like to share an empowering message on a conclusive note to the readers.

A Message to Budding Entrepreneurs

Ganapathy’s years of arduous struggle in entrepreneurship have yielded him rich lessons concerning the power of values & principles. He sums it up in a few zeal-laden words: “Believe, Create, Achieve. That is our guiding principle that we would recommend to young entrepreneurs. Never give up and always, always find the motivation to persevere and do whatever it takes.”

10 most inspiring CEOs of all time and what made them wildly rich S

Success Story

everal entrepreneurs around the world have tried and tested their talents through safe routes. However, only a few created history and ventured into inaccessible territories.

Let us look at some of them and find out what made them world-famous:

Donald Trump

A man who left no stone unturned and emerged victorious in the presidential election of 2016, grabbing attention for being a billionaire. He is successful for having initiated a world-famous hospitality venture ‘Trump Entertainment Resorts. Several commercial dwellings and plush hotels are associated with this including the ‘Trump World Tower’ - a 72 storied building in Manhattan, New York. His current net worth is $ 2.5 billion.

Steve Jobs

Steve’s life is a great source of inspiration for all youngsters. Although he passed away in 2011, one can never forget his creation of a multi-billion dollar technology - ‘Apple Inc.’ The firm was founded in 1976 and started selling motherboards and later produced audiovisual gadgets like iPods, iPhones etc. His net worth was $ 10.2 billion.

David K Williams

A serial entrepreneur and the CEO of Fishbowl, David K Williams has served high-profile leadership via the Courage Above Mounts (CAM) foundation. His company Fishbowl render services to their community for a major project to help groups of children, single moms, veterans and native Americans. His net worth is $ 2 million.

Cheryl Bachelder

The mastermind behind ‘Popeyes Louisiana Kitchen’ has shown the world the power of servant leadership to establish a company from the inside out. She made her brand from a stagnant low profitable level to a famous one whose franchisee today span across the globe. In her workplace, people are treated with both respect and dignity, irrespective of their role and pay scale. Cheryl’s net worth is over $ 12 million.

Harold MacDowell

The CEO of a leading mechanical construction and facilities service - TDIndustries, Harold is believed to be the demigod in the servant leadership spectrum. His foundation plays a key role in sustaining an environment where employees are valued and respected. TD has made it into Fortune Magazine’s prestigious 100 best companies.

Kristen Hadeed

What started as an all-student cleaning company later turned out to be a huge global business that now employs hundreds of millennials. She ventured into her company and named it ‘ Student Maid’ in 2009. Since then, through several hardships, Hadeed led her industry from an average cleaning service to a professional cleaning and dusting platform with her net worth at $8 billion.

Britany Merrill Underwood

The founder and CEO of Akola Jewelry, Britany has revolutionized the lives of several distressed women and families. Her company is the first Full-Impact Brand to be sold in the luxury space through their national launch in Neirman Marcus. She was included in Yahoo’s “Best Person in the World” series in 2014 who devoted her life to creating women empowerment through a holistic approach.

Bob Chapman

The CEO of Barry-Wehmiller, Bob owns a $ 2 million company that has acquired more than 80 other companies under it with a team of 11 thousand employees. With a deep sense of responsibility, Chapman has transformed Barry-Wehmiller’s culture as the best platform for connecting with business associates through communication, trust, celebration, respect and continuous improvement. Today his net worth stands as $1.36 million.

Sylvia Metayer

Sole non-American on the list and the CEO of Sodexo Corporate Services Worldwide, Sylvia leads the worldwide segment of the industry that has improved the quality of life of 75 million people and has been admired as Fortune’s “World’s Most Admired Companies”. The sid dimensional activities provided under her organization are the physical environment, social interaction, health and well-being, recognition, ease and efficiency and personal growth.

Ari Weinzweig

The founding man behind Zingerman’s Community of Business. Ari started his venture in 1982 with just two staff. Today, his foundation has over 750 employees with 22 managing partners.it is an Ann Arbor, Michigan institution which is a great source of food and great experiences for exceeding 5 lakh visitors. Now, Zingerman stands for anti-oppression and anti-racism, celebrating big virtues of diversity.

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