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Helming an Epitome of Signature Leadership

CREDIT PAGE

Leaders of today’s business world are moving ahead with this philosophy. One such leader that has been featured on the cover page of this edition of 2023 is Columbia Pacific Communities. Under the shadow of Mr. Mohit Nirula- CEO of Columbia Pacific Communities, the brand is serving a noble purpose with perseverance. The concept is dedicated to reforming the realms of senior living in India and works on the ideation of “Positive Aging”.

The brand is known for understanding the needs of senior citizens when it comes to living life with comfort in these golden years. Founded in 2017 in India, the problem of senior citizens living away from their near ones was tapped by them. The company is a builder and operator of senior living communities. While their product is real-estate, services include 24/7 medical care, providing chef-prepared meals, cleaning, laundering, etc. The team takes care of the residents’ household chores and brings engaging activities for senior citizens. These activities target their physical, mental, and emotional well-being. The vision is to make every senior citizen of India age positively and live a healthier, happier, and more satisfied life. The plan for the future is to become not just India’s but the region’s most preferred senior living brand. They want to listen to the unheard needs of senior citizens in this country with an open heart! Our team was truly mesmerized by their functionality and is honored to share the entrepreneurial saga of Columbia Pacific Communities.

Every time Prime Insights Magazine presents a magazine edition for our readership panel, we’re infatuated by the amount of love and support we get. We are over the ninth cloud to see our efforts making a difference in gazillions of lives out there. As thankful as we are for this, we are also committed to oomph up the spirit of business excellence in our reads. The success stories of these magnificent leaders and their brands are not only changing the landscape of the business ecosystem but are also pushing the youth to take their passion out of the boundary!

Prakriti Gupta Editor

We hope that this edition keeps you glued to the end as it includes many informative articles as well. Prime Insights believes that our community is respecting the triumph tales of colossal leaders and their energetic vision while providing motivational inclusions on diverse subjects. So keep us in the feedback loop and we shall see you all super soon in another trailblazing read. Wishing you a prosperous 2023! This New Year brings a new canvas to paint your lives with flying colors. With optimism and patience, you too can show the world the aura of your potential. Keep working hard for your dreams as they will come true.

Editor In Chief

Ankur Mishra

Editorial Coordinator

Yash Anand , Shweta Singh , Kaustav Sarkar, Trishani Sarkar, Jasmeet Bhatia, Siddhant Pengoriya, Khushi Rawat, Prakriti Gupta, Pinki Singh

Art Director

Aryan Jha

Graphic Designer

Bhavana N Sivadas, Deepanshu Bisariya, Sumit Joshi

Head Of Distribution & Production

Shivani Lath, Kaashvi Jain, Tarush Rajawat

Web Development & Maintenance

Apoorva Jain, Anup Bhandari

Advertising & Promotion

Rohan Batra, Pakhi Vats, Gaurav Singh, Suhani Joshi, Sakshi Jain

Sr. Business Development Manager

Manish Mishra, Arindam Sarma , Yashwinee Singh

Business Development Manager

Priyanka, Mehul Garg

Data Analysis

Mala, Anand, Khushboo, Jaanvi Singh,Aditya Tomar, Athul Vijay K, Shaurya Agarwal, Vishal Bhat, Rohit Rana, Ankita Singh

Email: yashwinee@primeinsights.in

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“Walking Through Rough Roads Is Not A Cakewalk. Those Who Dare To Do It, Compel People To Stare At Their Success”

Columbia Pacific Communities: A brand dedicated to transform the paradigms of Senior Living in India

Mitarsh Energy Pvt. Ltd: Moving Towards an Ebullient and Value-Driven Business of Solar Energy

Entrepreneurial Traits That Lead to Success

Feminist Pen : Feminist Pen Foundation: Enlightening the Existence of the Oppressed People with Global Human Rights Advocacy

TYPES OF INSURANCE YOUR SMALL BUSINESS SHOULD CONSIDER

18

How to Get a Bank Loan for Your Small Business

Green Tree Immigration: Transforming The Immigration Industry Through Immigration, Dependent Visa And Study Visaa

APPROYO: Accelerating Sap Future For Businesses Worldwide

How to Conduct Market Analysis for Your Business

Learn how Apple co-founder Steve Jobs revolutionized the computer industry.

Aquila I : The Hotspot Of Spectacular Cyber Security Services

28 34 36 40 48 46 44 20 30 24 32

Ayu Swasth Pvt. Ltd.: AyuSwasth Shares the Benefits of Ayurveda via Scientific and Superior Herbal Healthcare Products

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MR. MOHIT NIRULA | CEO

Columbia Pacific Communities

Columbia Pacific Communities

A brand dedicated to transform the paradigms of Senior Living in India

Senior citizens face many joyous as well as difficult phases. In India, senior citizens account for nearly 10.1% of the entire population as of 2021. Hence it becomes a conventional morality to serve our senior citizens with utmost care and comfort. A company that understands the needs of seniors when it comes to living life to the fullest in the golden years is Columbia Pacific Communities.

Mr. Mohit Nirula - CEO of Columbia Pacific Communities, India’s largest and most preferred senior living community operator, in an in-depth conversation, shares with us the spirit of creating a valuable company and not a valuation-driven company. This has made him capable of taking every decision for the long-term and creating a solid foundation for the company. We are sure that our readers will glean many insights from this tete-atete.

Prime Insights: Please tell us about the company’s inception story

Mr. Nirula: In 2017, our founder Daniel R Baty came to India and realized that the country was finally ready for senior living. Baty has over 40 years of rich experience in building senior living communities across the USA, China, and Canada and was also the promoter of Columbia Asia Hospitals in India. He acquired a company called Serene Senior Care in 2017, which has nine senior living communities across five cities in south India. The idea was to first learn about the business in India and gather enough customer insight and then reimagine and recreate the category in India. Dan realized that the social fabric in India has changed dramatically in the last few years and senior citizens and their children are seldom in the same city, or even in the same country. Hence, we took the task of solving a large social problem that few are willing to talk about. With their children traveling far and wide for their careers, today’s seniors find themselves lonely, distressed, and without a solid support system. That’s where Columbia Pacific Communities comes in.

Prime Insights: What were the initial challenges faced by the company?

Mr. Nirula: This category is mired in deep-rooted stigma. For decades, Indians have been familiar with the concept of “old age homes,” which paint a dreary, dismal, pitiful picture in people’s minds about life post-retirement. People have not looked at the category as a lifestyle option. It has always been seen as an option for those who don’t have a choice. However, what we are building at Columbia Pacific Communities is as far from “old age homes” as one can get. We are building a holistic lifestyle option for seniors who like to live well, lead an active life, have seen and done it all, and now want to spend the rest of their lives in comfort. Raising awareness about this solution, fighting the stigma, and establishing a new brand in a new category are some of the challenges that the team continues to face today. Changing the perception of senior living communities from “something for people that don’t have a choice” to “something that people choose” has certainly been an uphill task and one that we still struggle with. And this needle can only be moved with compelling narratives that tug at your heartstrings and deliver the message in a way that positions our offering as an aspirational lifestyle choice. Besides the challenge of breaking the age-old stigma and misconceptions that exist in this category, the key challenge has been to catalyze a conversation between two generations of people where they both see the merits of opting for a solution such as ours.

Prime Insights: Kindly tell us about the services offered by the brand.

Mr. Nirula: We are builders and operators of senior living communities. While our product is a real estate product (homes for seniors), our services are what make the solution truly holistic. Our services include everything from 24/7 medical care and

Senior-friendly pool design

ambulance to laundry and cleaning, providing chefprepared meals to our residents, providing concierge services, taking care of the residents’ household chores, and curating a host of activities for them daily that cater to their physical, mental, emotional and intellectual wellbeing.

Prime Insights: How is your brand defining the realms of trust in the market? What are your USPs?

Mr. Nirula: We have been an honest brand from Day 1. Honesty and transparency are two of our core values. We do not believe in overpromising, underdelivering, and creating false perceptions about our products in our customer’s minds through gimmicky marketing and advertising. We work hard to ensure we deliver what we promise. Unlike many real estate players, we do not delay handovers of our projects and ensure that our projects are completed on time, to ensure that customers are not inconvenienced. What makes us unique is the fact that we are the only international player in the category, and bring with us over 40 years of rich experience in building and operating senior living communities across the globe. The international expertise and best practices are helping us redefine benchmarks in the senior living space in India. Four decades of experience in the space also helps us gain the trust and confidence of our consumers who see us as a very credible brand.

Prime Insights: In an age of mistrust, are you seeing an evolution in how consumers trust brands or are they still for the most part doubtful?

Mr. Nirula: Consumers today are certainly a lot more informed, thanks to easy access to information. They are wellread and like to do their research thoroughly before investing in a product or a service, particularly if the said product and service are of high ticket value. Consumers today trust peer recommendations more than anything else. And they can see through advertisements and communication that make tall claims and are not genuine. Today’s customers are smarter, savvier, and ask the right questions. They are an empowered lot because they have many choices. They also have access to consumer forums which give them a platform to address their grievances. Today’s consumer is harder to please, have high expectations, and hold brands accountable. Brands need to therefore win their trust with high-quality products and services with distinct USPs to solve a customer’s pain points, coupled with communication and messaging that is authentic and tells a compelling brand story.

Prime Insights: What were your strategies to establish your mark in the industry and the heart of the customers?

Mr. Nirula: At Columbia Pacific Communities, our core philosophy is a concept called “positive aging.” Positive aging is a simple concept that enables seniors to age positively and helps them live healthier, happier, more connected, and agile lives for longer. As a brand, we believe in bringing to the fore

Work out with like-minded people

one of the most neglected demographics of the world – senior citizens. From Day 1, we have attempted to empower them with our various initiatives and shatter age-related stereotypes and ageist attitudes that exist in society. We believe in creating a platform for seniors to flourish and live their best lives. And it is this philosophy that has differentiated us from every other player in this space and helped us make a mark.

Prime Insights: How well are the clients connected with your brand?

Mr. Nirula: Our customers are deeply connected to our brand. They participate in the brand’s many initiatives, whether it is our Christmas campaigns or the annual inter-community talent hunt called PLATFORM held on the occasion of World Senior Citizens Day (August 21). Our residents stay connected to us through our monthly magazine – Tales and look forward to reading it. They often write to us with positive feedback on our services and a lot of them are eager ambassadors of the brand, encouraging their friends to invest in senior living apartments in our communities. They also share a deep bond of love with our frontline workers and often help them out in various ways by doing a lot of pro bono work for their welfare.

Prime Insights: What are the most effective marketing initiatives or programs you have used to promote your service portfolio?

Mr. Nirula: Our most effective marketing channels are in the digital sphere. We rely heavily on organic search and also invest in paid search, Facebook, LinkedIn, and YouTube, amongst others. Since our inception, we have been a digital-first brand, and deploy 70% of our marketing budgets on digital media, as it is the most

ROI-positive media for us.

Our brand marketing campaigns, done thrice a year, and intending to take the brand narrative of positive aging forward, also see a great response and help us score high in brand KPIs such as preference, awareness, etc. along with gaining visibility for the brand.

Prime Insights: Are you planning to introduce any new categories or changes this year?

Mr. Nirula: This year, we embarked on the journey of setting up our business in Malaysia. Very much like India, we will be creating the category from scratch in Malaysia. We will be building assisted living facilities, to begin with, in Malaysia. Our first project in the country is likely to launch around mid-2023. Malaysia is among the top 10 retirement destinations in the world with a senior population that is growing exponentially, and our investors in the USA thought this was the right time to enter the market there.

Prime Insights: Have you measured how much trust consumers have in your brand?

Mr. Nirula: Yes, we have. We do consumer research studies frequently and it is heartening to see that Columbia Pacific Communities is one of the most trusted brands in the category. Trust is something that we have gained through our steadfast commitment to caring for our senior residents and looking after their every need so that they can spend their golden years in utmost comfort.

Prime Insights: What are the plans connected with the brand?

Mr. Nirula: We wish to be not just the country’s but the region’s most preferred senior living brand. We want to be able to fulfill the unmet needs of senior citizens in this country by creating senior living communities across the country.

State-of-the-art gymnasium with senior-friendly equipment

Prime Insights: How has been your journey as an entrepreneur?

Mr. Nirula: A strict interpretation of the word entrepreneur would disqualify me from eligibility – after all, the financial risk and investments are not mine. Having said that, our investors have been very clear in how they outlined my deliverables to the company. It was a 25-year horizon and an expectation to create a valuable company and not a valuation-driven company. This has allowed me to take every decision with a long-term benefit in mind thereby creating a solid foundation on which we can scale at pace and with the confidence of doing the right thing by all our stakeholders - our customers, our team members, and through them, our investors.

Prime Insights: Please share some words of wisdom for the young entrepreneurs

Mr. Nirula: Young entrepreneurs, while chasing the valuation game and acquiring millions of customers, must not lose sight of the reason they started their business – hopefully to solve a customer problem. That should be the North Star for everything that they wish to do with their business. Ultimately, a business exists because of its customers, and therefore, it’s extremely important to be customer obsessed and look into every little detail in the customer experience loop. A poor customer experience will destroy a brand in no time.

To get in touch, visit: https://www.columbiacommunities.in/landing/virtuoso-page/

..................... or call us at +91 8497859785

The Virtuoso is India’s first independent senior living community designed to international standards.

Moving Towards an Ebullient and Value-Driven Business of Solar Energy

In India, Solar energy has always been a dominator here when it comes to sustainable power generation. Over the past decades, people have started acknowledging that we cohesively need to move towards sustainable power generation. Solar energy has empowered the backbone of India’s power generation and has helped us to fabricate prosperous chapters for the coming generations. This sets the tone for today’s read, as our Prime Insights team has brought the brand article of Mitarsh Energy Private Limited. The company has been committed since 2017 to achieving excellence via its solar energy services. They ensure not to deviate from their vision and mission of transforming energy to make continuous developments for the people. Consistency and perseverance led Mitarsh Energy to its present. Today, they are providing services to leading tycoons and maintaining solar power plants totaling over 4500 MWp. Under the dynamic leadership of Mr. Naresh Patel- Director at Mitarsh Energy Private Limited, the company is unfurling the vibrancy of solar energy. The leader joined us for an interactive session and scattered light on many crucial chapters of his company’s journey so far.

Combatting the Challenges

In the initial stages of venturing into the industry, many challenges were waiting for them. Finding the best-suitable employees, building clients’ trust, getting new orders, working under a strapped budget, time management, and using the local resources judiciously were the major challenges the company faced. The company knew the robust potential of solar energy for India’s sustainability. The largest motivation behind its inception was to leverage solar abundance and mitigate the pollution. With hope for a cleaner and healthy environment, Mr. Naresh knew the immaculate growth, solar energy production will witness in the coming decades. But with their practical approach and adaptability to the conventional shifts in the industry, the company has traced a long yet inspiring journey amidst all the obstacles.

Mr. Naresh Patel Director

Having the Competitive Edge

The state-of-art services and solutions are MWp Scale Solar Plant-centric. These include-

• Comprehensive Operation

• Maintenance Services

• EV Charging Station

• Inspection and Testing of all critical electrical systems

• Annual Tests Faults Rectifications

• Technical Analysis

• Critical & Consumable Spare Supply.

• Offering skilled manpower supply for O&M of solar power plants.

The company has turned the tables to success with its strategic problemsolving attitude. The team guarantees that their efforts are executed with the right methods and astute mannerisms. With this, they have shaken hands with prestigious firms like TATA Power, NTPC, Hero Future Energy, Avaada Renewable, Renew Power, Enerson

Power, Greentech Renewable, Bosch Ltd, Torrent Solar Power, Gujarat State Electricity Corp Limited, IOCL, Virescent (KKR Group), Aditya Birla, Honda Motorcycles & Scooters India Ltd, Honda Cars (India)Ltd ReNew Power, Adani Power Limited, Greenko, BOSCH, Welspun Energy Ltd, Sieman Gamesa,and ACME to name a few.

Unmatched Ideology for Building Customer Trust

As simple as it sounds, customer trust is directly proportional to the quality and transparent efforts made by a company to serve them with the best. Mitarsh Energy always chases for quick actions, dedication to maintain the same quality, commitment towards enrichment, and delivering promised services on time.

The solar power generation delivered by Mitarsh has a rich legacy of converting commercial benefits for their clients. The team has the ideology of achieving the maximum output for their clientele. With the focus being laid in the direction of improving the safety norms of the plant areas, introducing modern landscaping and beautification in all aspects, the team leaves no stone unturned in grabbing the interest of their clients and investors. The commitment to standing with customer interests has made Mitarsh’s mark in the industry and the heart of the customers. The team honors the realms of trust at all costs and takes every opportunity coming their way for making further improvements in the services. The team offers round-the-clock assistance for evaluating clients’ demands and suggestions. Moreover, the company also recommends the best economical solutions for any major breakdown at the quickest pace possible. They are also looking to develop a stronger quick response team to achieve the goal of customer satisfaction. Their reliability, perseverance, and authentic work ethics have made Mitarsh a true torch-bearer in solar power production.

Making Ardent Alliances

Customers are the supreme source of inspiration for their business. Mr. Naresh says that customers are the reason for their

existence and they are the ones providing Mitarsh a space to serve the purpose. The team connects with its customers through customized interactions and active responses. The efforts made to make customers feel like an integral part of the organization are robust and seamless. The team also collects elicit feedback from their customers via surveys to incorporate the same in their service portfolio. When a consumer sees Mitarsh as a brand, an immediate image of being the indomitable leader in operating and maintaining the Solar Mega Projects with efficiency is fabricated. Leveraging the power of social media, direct marketing, mouth-to-mouth publicity, and references given to many by existing clients, the alliances and leads have become immaculately fruitful.

Upcoming Chapters to Unfold

Along with the expansion in the existing business of Solar Power production, the company is aiming to enter the business of electric vehicle and Charging Infrastructure in the coming years. They are also working relentlessly in the field of E-Waste recycling. They aim to expand the horizons of Energy Management, Reduce Carbon Footprints, and conserve Mother Nature’s finite natural resources for future generations.

Words of Wisdom

For all the young enthusiasts reading this, Mr. Naresh says that one must find their passion, study about their industry and acquire sound knowledge about various start-up firms. They should also follow the start-up leaders who’ve created an emblem of excellence with their hard work. Personal development is also quintessential to becoming an optimistic leader and so one must be prepared to make sacrifices. Get the finances prepared, find a mentor for yourself and tune up your business acumen.

How to Get a Bank Loan for Your Small Business

Unless your company is self-funded or supported by investors, you will need a loan to grow or start it. Company loans from banks can assist pay most expenditures, but many business owners are denied. When applying for a bank loan for your company, keep the following facts and advice in mind.

Choosing a business bank loan

Traditional bank business loans are sought after by small enterprises because of the inbuilt safety nets. Unlike unconventional and online lenders, banks and their products/services are backed by the federal government. Bank loans have cheaper rates than internet loans.

Small company owners have various funding alternatives. Each loan has terms, limitations, and other variables that can make one better for your financial circumstances and repayment capacity than others. After determining that your company needs a short-term loan, you must decide what kind to get. Not doing so may cost a small company time, money, and frustration.

Small business loans

When considering company loans, consider the following:

1. Term loan

It works similarly to a personal loan in specific ways. Businesses seek this credit for significant expenditures, renovations, acquisitions, and other purposes. It has a set interest rate and a quarterly or monthly payment schedule, depending on the arrangement. Intermediate-term loans last three years or less, while long-term loans last 10 years or more.

2. Line of credit

Business credit lines are similar to credit cards. Your company can borrow money from the bank if authorized. You only pay interest on the debt you’ve utilized. This option allows additional spending freedom if you keep it under your credit limit. In addition, it is suitable for small firms with consistent revenue, good credit, and, in certain situations, collateral.

3. Commercial Finance

Commercial mortgages are for businesses trying to grow. Like house mortgages, business mortgages are backed by liens on commercial property. Imagine you have no or bad credit. A bank might demand the company principals or owner to personally guarantee the loan, committing to pay if the firm fails. Commercial mortgages are often shorter than household loans.

4. Lease equipment

Equipment leases stretch the expense of a significant purchase over time, like vehicle leasing. Most lessors don’t need a hefty down payment on a lease. You can pay the balance or return the equipment of its worth depending on the lease’s length and the item’s appreciation. Though monthly payments would be cheaper than buying equipment outright, interest will accumulate to the cost.

5. Credit-letter

A letter of credit guarantees a vendor will be paid on time. The guarantee covers the seller or buyer. In the former, the bank promises to compensate the seller if the buyer fails to make payments. This letter’s funds are occasionally escrowed from the buyer. Buyer protection is a seller penalty, like a refund. Banks provide these letters to firms with good credit or collateral.

6. Loan without collateral

Unsecured business loans don’t demand collateral. Since the lender is friendlier to the borrower than the bank, it charges a much higher interest rate. An internet lender or alternative lender most often issues this loan. At the same time, conventional banks have offered unsecured loans to current clients. Unsecured business loans are hard to get without collateral. To reduce the lender’s risk, unsecured loans are usually short-term.

How do banks evaluate company loan applications?

Keep a bank’s standards in mind while applying for a business loan. Each bank offers loan application forms. Some colleges only accept paper applications. The bank may have a preferred application procedure depending on the loan size and kind. Consider how a bank wants to receive a loan application and its approval requirements. Before applying, verify the following:

1. Rating

High credit suggests you’re responsible for the debt. A decent credit score affects your application, interest rate, and loan term duration.

2.

Loan purposes

Som loans have use restrictions. A lease is for equipment, whereas a mortgage is for real estate.

3. Documentation

Some lenders may make an exception if you put up valuable things (typically property) as collateral. The bank may sell your collateral to recuperate its losses if you don’t satisfy repayment terms.

4.

Banks desire stable revenues. Traditional lenders may not approve your loan without a steady cash flow. Many lenders need a minimum income before considering this.

5.

Before issuing a loan, the bank may request a cash flow history. You’ll also need well-researched financial estimates.

6.

Any form of lender may request a business plan. There are several resources to assist you in writing a business strategy.

7.

Working capital is the company’s cash on hand for operational expenses. Without operating money, you’re a high-risk investment.

Get a business loan

Once you’ve chosen the right loan and examined what the bank requires, you may apply. Startups seeking loans must have a business strategy. If you don’t have a plan, you may utilize free resources like local SBDCs, SCORE, and EDCs. If you require a one-time purchase loan or another financing, have estimates ready to present to the loan officer.

Income

Financials

Plan

Capital

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GREEN TREE IMMIGRATION

TRANSFORMING THE IMMIGRATION INDUSTRY THROUGH IMMIGRATION, DEPENDENT VISA AND STUDY VISA

Globalization helps businesses grow into new global markets. It breaks down a country’s virtual borders via the Internet and thinning its physical borders as more resources and people move around the world. India’s visa and immigration rules are changing because more people are going to and from India. Before we can think about what the Indian immigration future will be like, we need to know how India has dealt with emigration and immigration in the past.

The Indian Immigration history and advancements are brought up to the surface by GreenTree Immigration company, which offers the best immigration solutions and consultancy services. GTI is committed to providing world-class immigration services by knowledgeable, experienced, and welltrained professionals. The company also upholds the highest quality and ethical standards in all its services. In short, the company is taking over South India. It intends to keep the best Immigration company title in 2022- as well.

Inspiration for GreenTree Immigration

All companies leading the global market in 2022 had one or some inspirations, to begin with and excel in their respective fields. Similarly, the founder of GreenTree Immigration found inspiration in “Condescension” and “Rejection” from immigration firms where he operated as a consultant for immigration services. The driving force of GTI is that one person, one extra effort and one action can make a big difference. As a result, GTI became

MR RUPAN RAJ | CEO GREENTREE IMMIGRATION

a brand that people could trust and that made them feel special. It is incepted to improve immigration quality and raise immigration standards. On top of that, GTI offers the best immigration service in India for Canada, Australia, Germany, the USA, the UK, New Zealand, and France at a fair price structure.

GTI Journey Defined by The Founder

Entrepreneurship can be hard and needs many sacrifices, especially in the immigration business. GTI’s founder stated that by keeping your feet on the ground and having faith in the process, one would eventually know where to stop when to amend the process, when to step back and how to better focus on the goals. Considering the same aspects, GTI has become a leading immigration brand. It ensures that the way it spends the time and efforts that fit with the company’s vision.

As per the GreenTree Immigration founder, entrepreneurship is worthless if you don’t want to change. It will all be in vain when the owner himself isn’t willing to be the transformational aspect he wants to see in his field.

GTI’s main goal is to help clients get their cases done successfully. The company have limited the number of applications it will accept to improve the service quality. GTI’s management wants to expand to other big cities without hurting the current reputation. The company has a lot of loyal customers because it puts the customer first. As a result, its operations are based on what the customers want, which has given them a good name in the emigration and immigration industry. GTI is ready for steady, scalable growth and controlled soon because it has a strong set of principles and values.

Trust Building While Overcoming Challenges

Customers today are fooled by words that sound nice or are used to track them. They don’t listen or believe when the real truth is told. It isn’t the people who bought Truth Sours; it is the fault of the way marketing is done today. The most trusted Indian immigration firm is one that has stood up for the truth and stuck to it, which is seen in the motto, operations and existence of GreenTree Immigration. On paper, anyone can define trust, But it can’t be bought. As a result, GTI has earned trust through its clients’ success. GTI’s spokesperson has recently taken pride in getting success testimonials and stories from clients that have made the GTI brand even better. GreenTree Immigration is the most trusted immigration firm because it is a licenced immigration consultant that provides honest immigration services.

While looking at the GTI’s history, it is noted that the company has come from a poor background and didn’t have much room for error. If the company made a mistake, people would question it. In addition, the company’s owner and staff didn’t have any help when money was limited. However, the company could avoid hard times because God helped us, and it worked hard.

GTI’s Customer-Centric Approach

GreenTree Immigration has always put the customer first and has never made false promises. Since the company has a history with immigration, it knows how it works. So, for a change, the company

started telling our clients about the scams in the immigration industry. It also told many people interested in immigration not to spare their money as everything about their profile didn’t fit the process. It has made the clients love and trust GTI even more. GTI is the foremost consultant who will take care of your profile personally.

Lastly, the company knows that a client can easily stop working with it by choosing another service provider. So, GTI makes sure that their problems are solved when clients come to them. GreenTree Immigration never tries to make clients feel better by telling them lies.

Plan for marketing and the future

GreenTree Immigration is set up so that it can give the clients real answers and help. GTI clients would tell us, “If you call GreenTree, you can be sure they’ll be worth the money and honest.”

Through “word of mouth,” GTI’s happy and successful clients find the company more customers. GreenTree Immigration does not use any marketing strategies to get the word out about the company. On the other hand, the company offer special help to divorced women who want to get their careers on track and make a difference.

The company is excited to offer more international education units and keep its agile technology modern for clients. GTI wants to offer its service everywhere in India. It can be challenging to cover a country within a short period. However, GTI has made it possible because it never stops doing simple things. When GTI adds a new branch, it will ensure that the quality stays the same. In short, the company figure out what resources it has and plans to grow carefully.

Suggestions from a Leading Brand Creator

The GTI’s owner suggests to new and existing entrepreneurs that a business person should never be in the industry to make money but should have an unfulfilled wish to embrace change. Lastly, the business must make sure customers are happy because first is the clients, then the staff, and then other factors.

THE 30 MOST TRUSTED BRANDS TO WATCH IN 2023

LOGO COMPANY MANAGEMENT

Approyo

Columbia Pacific Communities

Design Infinity LLC

Mitarsh Energy Pvt. Ltd.

Neuailes Global Technologies

Nexx Consulting

PG Communication

Poona Shims Pvt. Ltd.

Probox Infotech

QRC Assurance And Solutions

Qualitas Global

Radiance Facility Management

Red Baton

REGO Techno Solutions

Mr Christopher Carter Founder and CEO

Mr. Mohit Nirula | CEO

Mr. Pratap Mendonca Managing Partner

Mr. Naresh Patel | Director

Mr. Shankar Suman & Mr. Tarun Arora | Co- founder

Mr. Vishal Vyas | Director

Mrs. Pallavi | CEO

Mr. Sachin Gupte Managing Director

Neelam Kutty | Co-founder & Chief Strategic Officer

Vamsi Krishna Maramganti Founder & CEO

Mr. Neville Patel | CEO

Mr. Srivathsan | COO

Mr. Ronak Daga | Founder, CEO, and Managing Director

Mr. Sagar V Pawashe CTO & Director

LOGO COMPANY MANAGEMENT

Rupee Catalyst

Seven Twenty Ten Network

SkillDzire

Sniper India

Solarium Green Energy

Techved Consulting

Tudip Technologies

Ultima Switchgears Ltd.

Urjani Fuels Pvt.ltd.

Vajra Global

vCommission

wager international

Mr. Rahul Kapoor | Founder & Managing Director

Mr. Sheetal Paknikar

Founder, MD & CEO

Srikanth Muppalla - Founder

Mr. S. Umashankar

Managing Director & CEO

Ankit Garg

Founder and MD

Mr. Mohar V. Co-Founder & CEO

Dipti Agrawal

CEO & Co-founder

Mr. D.V. Parmar | Managing Director

Biswanath Patnaik

Founder & Director

Ganapathy Sankarabaaham

Founder | CEO

Parul Tarang Bhargava CEO & Co-Founder

Mr. Jinoj K

Founder & Managing Director

Arnav Gupta

We360.Ai

Weather Fighter Pvt. Ltd

WIZ Freight

ZippyOps IT Consulting Services

Founder & CEO

Mr. Sharad Purushottam

Kathole | Founder

Mr. Ramkumar Ramachandran | Co-Founder & Chairman And Mr. Ramkumar Govindarajan | Co-Founder & Ceo

Sathish Babu | Founder

Entrepreneurial Traits That Lead to Success

What does it take to be a good business owner? Is it being born with a strong drive? Is it being a person who likes to be around people? Is it enough to be charismatic to get people to buy something? Even though some successful entrepreneurs have these traits, they do not usually describe all of them. Not everyone is born wanting to make the world a better place. Many successful business owners today are people you might have thought were not smart enough in college or high school. Anyone can become an entrepreneur. But all successful entrepreneurs have a few key personality traits in common.

1. Strong Work Habits

Successful entrepreneurs know how to work hard. Most of the time, they will be the last ones to leave the office and the first ones at the office. If there is work to be done, they will come to the office on holidays and weekends and keep working until it is done. These are the types of people who always think about work, even when they are having fun.

2. Deep Passion

Passion and hard work go hand in hand. To keep the business firm, you need a good work ethic and passion to stay motivated enough to keep a good work ethic. Did you ever get an A on a school project because you cared

so much about it? This feeling of success is worth a lot, and it is how entrepreneurs feel when their hard work pays off in a big way.

3. Creativity

People often make companies that do well with many crazy ideas. Entrepreneurs have to come up with unique ideas that make their businesses stand out in a world where competition is fierce.

Creativity can mean coming up with new ways to run a business. It can also be used to solve a problem by finding a link between two things that do not seem to go together. Creative entrepreneurs think about the possibility that the old way might not be the best.

4. Motivated self-starters

Self-starters do not settle for a 9-to-5 job that drains them. They do not give up the moment things get complicated. In addition, they do not wait until it is too late to do things. A self-starter does what needs to be done without being encouraged or asked to do so. They start their projects and take charge of them on their own. They know that when things get hard, it is a challenge that helps them grow as business owners and strengthens the business. In today’s challenging business world, entrepreneurs need to be selfstarters to help their businesses increase.

5. Taking things easy

Plans change? Do you have to start over on a whole project? A successful business owner will eliminate problems and start from scratch, so they do not get stuck in a big rut. Many business owners will tell you that their businesses turned out to be very different from what they had planned. They might also say they would not have wanted their business to go any other way. Being easygoing means going with the flow, not getting stuck in certain thinking, taking new opportunities as they come, and being open to changes and criticism. Entrepreneurs who are good at what they do can make something terrible work to their advantage.

6. Willing to Learn

No one has all the answers. Due to lack of money, a new business often does not have staff in every department. Putting together a team takes time and money. It means that people who want to start their businesses need to learn everything from marketing to accounting immediately. Entrepreneurs who have had this kind of experience are so well-rounded. They have seen, done, and learned everything before.

ACCELERATING SAP FUTURE FOR BUSINESSES WORLDWIDE

APPROYO

SAP has undergone multiple changes over the years, but it has still stayed among the best technology on the market. So, will SAP remain at the top of ERP in the future? In some ways, it seems to be the case. Undoubtedly, it has pledged its allegiance to cloud technology for many years. However, the internal changes have made the strategy much more financially and technically sustainable.

As technology changes, it is now necessary for businesses to use an ERP system if they want to do well in their industry. ERP systems might sound hard to understand, but they don't have to be. Approyo is among the best Emerging Companies to Watch in 2022. The company knows that each client is unique and has different business needs.

Approyo- An Introduction

The company offers customized solutions at reasonable prices that are made to fit the needs and goals of many businesses. It provides SAP consulting, managed services, hosting, and SAP basis support 24 hours a day, seven days a week. Systems implementations, migrations, and upgrades are done by the company, which has worked with everything from R/3 to SAP S/4HANA.

The Inspiration

Approyo's namesake, Christopher Carter, was motivated to create the company by the general optimism around the release of SAP's success and SAP HANA. He felt that SAP HANA was the natural progression of his long-standing interest in collaborating with SAP to provide cuttingedge technology to the corporate world. In addition, Mr. Carter aspired to simplify their use via the cloud to better assist organizations in utilizing SAP apps and systems.

Challenges Defeated

Upon asking about the challenges, Mr Carter said, "Many potential customers lacked a basic understanding of cloud computing, making it tough to discover the proper ones at first. No one was willing to make the change to the cloud because they were too comfortable with their existing IT infrastructures."

A Trusting Brand

The foundation of the company is based on reliability. Everything it does depends on an inconceivably high level of trust. Every day, the company deals with sensitive consumer information. When a firm does a migration or deployment, it assumes responsibility for smoothly and effectively implementing its customers' systems. Through its maintenance and upkeep services, the company guarantees its customers' systems' continuous safety and functionality. It's a huge deal, so the company's representatives are on call 24/7 to ensure their clients' needs are met.

Approyo Solutions

The company's forte is a speedy and smooth deployment, upgrade, or migration to SAP S/4HANA, SAP HANA, or SAP core instance. It caters its roadmaps to each client's specific requirements to help them achieve their desired outcomes. The organization provides monitoring, hosting, and SAP Basis support round-the-clock after a project is finished. With its 1st Watch system, the company can prevent issues before they happen, ensuring that its customers' systems are always available. As part of its commitment to making SAP easy for its customers, the business maintains a global staff of specialists ready to respond to any questions or concerns.

Overcoming the age of mistrust

When it comes to cloud computing, reputation is everything. Mr. Carter remarked, "As an MSP (Managed Service Provider), you need to have the client base that is eager to speak about your good impact on their organization."

Many more potential customers will put their faith in your services if they hear nothing but positive feedback about them from others. But, as the company's founder puts it, customers are skeptical of cloud solutions as they don't feel in complete control. He said that customers and MSPs might build trust by "building that roadmap to showcase them every stage of the process," he said.

Industry Leader

Forging ahead as the first SAP HANA Cloud service provider to launch, the company established itself as a leader in the field. At the time, no Managed Service Providers (MSPs) were integrating with SAP HANA, so this was a significant development. Since then, the company has made its mark by providing superior SAP services and solutions to partners and customers around the globe. In Mr Carter's professional career, his experience in SAP has garnered him national acclaim by the SAP, American SAP Users Group, Cloud Expo, Hadoop World, and more.

Customer for Approyo

For the company, a customer is anyone that wants aid in their digital transformation strategy. Mr Carter adds, "No matter what industry or size, anyone searching for help with their SAP systems is a customer to me."

The company's focus is not always on profit maximization but also on assisting people in need. Further, the founder is always willing to give his honest opinion to anyone who asks for it, regardless of whether or not they are a potential client, on any related technology solutions.

User Connection

The company's clientele is deeply connected with its brand. As a result, the firm continuously contacts teams worldwide, whether partners or customers. The clientele has come to rely on the business because of this reliable ongoing connection.

Approyo's Marketing Strategy

All modern adults recognize the importance of social media. As a result, the firm has established marketing to advertise its products and services to a broader clientele. Mr. Carter added, "Using case studies that show your team's performance is essential, but also giving whitepapers for consumers who want to do a bit more research is valuable." The company routinely hosts webinars on many issues with its Mr Sean Gilmour, Chief Technology Officer, who takes time to teach interested individuals. Before the pandemic, the company routinely attended SAP events, providing direct face-to-face contact with partners and consumers. The company's marketing strategy is focused on constantly demonstrating success to the target audience.

Future Updates

Normal SAP ECC 6.0 support will stop in 2027, which means that clients operating on these systems will have to shift to SAP

S/4HANA or SAP HANA. Even though this is many years away, the firm has witnessed more and more interest in migrations. Clients must recognize that the sooner they make the shift, the quicker they will boost their business.

Brand's Future

Appropriately expanding is vital to Approyo's strategy moving forward. They hope to hire more people, grow their network of partners, and attract more customers in 2021. The organization's long-term objective is to become a reliable MSP for major corporations. Growth-wise, it's undergone many shifts this year. Nevertheless, the organization has high hopes for the future.

Mr Christopher Carter's Journey

Mr Carter did not have a smooth road to becoming a prosperous businessman. However, while he had setbacks, he grew from his mistakes. His professional goal is to ensure the growth and prosperity of more companies. This is a victory for Mr. Carter and his entire team. In a statement, he expressed gratitude for the opportunity to assist other business owners and entrepreneurs in making positive changes in their operations. Regarding my personal life, I am most interested in acquiring new knowledge and abilities.

Advice for New Entrepreneurs

A quote from Mr. Carter reads, "I know this is going to sound clichéd, but follow your dreams!" It's best to get out there and try things if you have an idea. You shouldn't waste your life moping about missed opportunities. Communicating well with clients and coworkers is a necessity for any successful professional. Pursue your education to the fullest extent of your ability, then employ what you've learned to help teach others. You have a bright future ahead of you. It's some of the best guidance a new business owner can get from a seasoned pro.

How to Conduct Market Analysis for Your Business

Analyzing and evaluating your corporate space is an important aspect for any business venture to take the lead. Today, every business wants to develop USPs that take them ahead of their numerous competitors. For that, conducting a thorough market analysis for your business is the foremost task to deal with. We will be discussing in detail the essentiality of market research. Along with that, our team will also be highlighting the ways to conduct market analysis for your business. Without any further delays, let’s see what we have lined up in this article for our readers.

What is Market Analysis? What is its Importance in the Contemporary Corporate World?

As the name speaks, market analysis is proportional to carrying out a deep-rooted evaluation of the outside market within a targeted domain. It helps to provide a closer view of the potential market, competition, and the generic industry environment. As we know that the business world is getting saturated day by day, it becomes the need of the hour to think out of the box and be strategic as much as possible. What market analysis does is that it acts as a filter between your business and the market. It further identifies the nature of customer purchasing behavior so that any business owner can incorporate the same in their products t and make them more reliable. Not only it reduces the heavy risks but also prepares a robust ground for quality decision-making processes.

How to Conduct an Efficient Market Analysis for Your Business

As we have discussed its importance, we shall now understand some simple yet efficient ways to conduct a market analysis. Here we have presented some key pointers which will help you with the whole process of market analysis. Let’s have a look at them.

• Be clear with your objective

When we conduct a market analysis, there is a clear purpose attached to it. It may be to know about customers’ interest, cost ratio, or the products existing in the market. It can be anything! So it is essential to draw a map of your research objective and proceed in a streamlined way. Once your objective is clear, you can start to think about introducing new market trends associated with the aforesaid and create your niche. You have to be extremely focused on your research section and give preferences to competing with those businesses that are in neck-to-neck competition with your sales.

• Hear to your Customer Base

The next important step is to give an ear to your customer’s interests and demands. For any product or service to become a hero, it is only because of the customer’s interest and satisfaction in it. Knowing how many people are willing or interested in purchasing your product, makes you more conscious about maintaining quality and cost efficiency. In this, you have to give attention to points like-

■ Age group

■ Lifestyle and Hobbies of customers

■ Gender Distribution

■ Demographic Location

■ Income resources and ranges of customers

After you know about the audience segments, you can pitch your sales and marketing efforts in a lucrative manner.

• Have Sound Knowledge of your Competitors

Heard of “Survival of the Fittest”? It makes sense in today’s competitive bubble! Knowing and discovering meaningful information about your competitors is a healthy exercise to understand about creating a mark. Your competitor can either be in a higher or a subdued position than you in the market. But you have to keep them on an equal pedestal. Gather useful insights about their market share, marketing strategies, USPs, innovations, online and offline sales figures, and financial grip. You can also have a look at their social media platforms, online reviews, and Google listings. With an amalgamation of all this, it can surely curate something exceptional.

• Existing Condition of the Industry

The current state of the industry you’re dealing with can change your business game to another level. A business owner won’t be willing to launch products in an industry that has lost its spark. So moving ahead with a detailed periphery of the current state of the industry will help you know about the longevity of your product in terms of existence. Always include parameters like size, trends, opportunities, and projected growth of the industry in the coming years.

FEMINIST PEN

Feminist Pen Foundation: Enlightening the Existence of the Oppressed People with Global Human Rights Advocacy

Tracing the Steps of Inventiveness

Feminist Pen Foundation was founded by the honorary leader and award-winning human rights activist Mr. Vasanthan Ramakrishnan in 2020. A leader with the zeal to fight diligently for human rights and inclusion, made it possible for the unheard voices to roar and fight for themselves.

Mr. Vasanthan Ramakrishnan shares that his childhood morality to draw positive values in people’s lives made him ardent about

his dream. His dream was to build something capable enough of making difference and perpetuating fulfillment. He started voluntarily working with non-profit organizations like Red Cross India, Habitat for Humanity, etc. The prevailing inequality based on gender, color, race, and age, instigated Mr. Vasanthan to do something. After he moved to the US to pursue his Master’s degree, he understood that poverty, inequality, and hunger are global crises and existed on every corner.

Later during the COVID 19 pandemic, he got stuck in India while he visited his parents. During those 6 months of being at his home, he started sketching the periphery of the Feminist Pen Foundation. It all began with a blogging website and today after two years, Feminist Pen Foundation stands as an award-winning non-profit global platform spread across countries like USA, Netherlands, and Dubai. The company has also diversified its reach via many subsidiary organizations functioning independently.

Determination to Fight against Challenges

The uncalled legislative change that COVID 19 pandemic brought with it has caused a huge imbalance. People across the globe are fighting hard to

VASANTHAN RAMAKRISHNAN FOUNDER

overcome these changes. The negligent behavior towards the marginalized minorities became more prominent. These populations moved away further from the government and its allied institutions. During these times, creating a non-profit organization to operate on an international level became a challenging task.

In the initial phases, Feminist Pen was working with a restricted amount of funding. They went through times when growth was feeble and obstacles in hiring valuable candidates became a cumbersome task. The foundation follows a competitive ideology. They always ensure that fair incentives and salaries are given to their employees, interns, and associates. Feminist Pen Foundation didn’t take the road of crowd-funding. Instead, they generated multiple sources of revenue for themselves. They started by launching their apparel line, global crypto-currency, and NFT platform. They ditched archaic methods of operating a non-profit organization and rather took a distinct path to grow sustainability with their work ethics.

A Dollop of Enthusiasm in Defining Market Trust

The company is an ardent believer in “Achieving one world with zero barriers”. Their USP lies in methodology and execution. Feminist Pen Foundation separates itself from the competitive space by operating across the border which makes it stand apart from the 80% of non-profits that operate locally. Adding more to their quest for establishing trust are their impeccable pillars of technology and improvisation. They are always on the front foot to adopt the upcoming technological advancements to shape their operating systems. The company is further working with a single administrative office connecting all the other continental offices remotely.

In 2022, the foundation also inculcated an electronic clocking system curated by their in-house team. The entire software team came up with this system to collaborate with all the other offices on cloud computing and reduce the hectic paperwork. With this, Feminist was able to divert all their flow of employee communication and financial transactions to the Cloud. With morals being secured with tech, the brand is leaving no stone unturned in firming their trust parameter in the market.

Company’s Clientele and Service Portfolio

Being a non-profit organization that works dedicatedly for the equality of human rights, Feminist Pen Foundation fights to present the human rights of minority populations on the pedestal of reformation. They strongly believe in reforming the minorities with education and awareness. They wish to nurture the ideas of feminism about a broader spectrum of equality. So their services are solely for the people who are/were blatantly discriminated against and oppressed either systemically or societally. They work at the core to present solutions for every problem that hampers or disturbs global human equality.

Sketching the Epitome of Uniqueness

With digitalization rapidly changing its colors, it becomes quintessential for every business to be conscious of its digital presence. When a customer perceives a brand, an instant vibe of trust must be helmed. Many brands are using the agenda of spreading a massive budget on hyper-growth and scaling. But what holds the true magic is the strategy to create a unique brand identity. Feminist Pen Foundation cracked the code through campaigning for the most complex problems and raising voices for the voiceless. When people think of Feminist Pen Foundation, they are transported to a world of possibilities, a world where there are a plethora of opportunities to make and be a part of a beautiful change. The foundation has an eminent reputation for being a revolutionary in the human rights sector. Moreover, they have received more than 1000 applications from people across countries to become a part of their team. They have also represented themselves at various international summits to carry forward their legacy. The transparent company culture represents the scaling heights of people’s trust in the foundation’s authenticity.

Company’s Futuristic Aspirations

With so much serenity created behind, the foundation is thriving to experience a gigantic and vibrant spark in their achievements. They are planning to come up with at least five new initiatives that will operate independently from their parent organization. They are also planning to expand their existence in at least 15 countries and make a robust team of resilient individuals. Continuing with this rate, the foundation has the power to reach over 10,000,000+ audiences from around the world. They are further targeting to endorse partnerships with various governments and other organizations of their niche.

A Guiding Message for Prime Insights Readers

For all the burgeoning entrepreneurs and young minds reading this, if you’re passionate about your dream then buck up your belts to work relentlessly. Dreams become reality only with a calculative plan of action and efforts directed in the correct direction. Having passion won’t get things done! Self-discipline followed by a seeking towards experienced mentors are key to one’s success. Anything successful churns out of thousand failures and giving up should never be in one’s dictionary of hard work.

"True Equality comes from equality in economic, racial, gender, wealth, individual rights and several aspect of human life"

Learn how Apple co-founder Steve Jobs revolutionized the computer industry.

The late Steve Jobs was an innovator in the computer industry, as well as a visionary businessman, role model and designer. He was instrumental in the development of revolutionary new technologies in the animation and computer sectors as a former chairman of Pixar Animation Studios and as a co-founder of Apple Computers. Jobs, who was 56 years old, passed away after a valiant eight-year battle with pancreatic cancer.

A Young Steve Jobs

Jobs found a wonderful family to adopt him in San Francisco.

An early interest in engineering and computers was inspired by his father’s profession as a machinist and his love of electronics. Teachers recommended Jobs enrol in school early because of his intelligence, but Jobs’ parents were against it. Steve Wozniak and Jobs were fast friends in high school due to their shared interest in computer chips and electronics.

History of Apple Computers

Following his decision to leave college, Jobs travelled to India to investigate his spirituality. Spiritual awakening was the source of both Jobs’ task ethic and his minimalist outlook on life. His guiding principles in life are clarity and minimalism.

“You need mental space to make progress on anything. Once you get there, nothing will be able to stop you.”

At the age of 21, Jobs founded Apple Computers in his garage. Jobs used the money from the sale of Wozniak’s calculator and his Volkswagen to start the firm. We saw a return on our money. A computer was a large, expensive, and inaccessible piece of machinery prior to Apple’s introduction. Wozniak and Jobs managed sales of $666.66 in user-friendly computers. Sales increased by a whopping 70 percent thanks to the Apple II. On its debut day as a public company in 1980, Apple Computer was valued $1.2 billion.

Apple’s departure, Pixar’s start

Despite the success of the Macintosh, Jobs’ fame did not last. IBM was Apple’s most formidable rival and eventually surpassed Apple in sales. A disagreement with Apple CEO John Sculley led to Jobs’ departure from the company in 1985. He was also the creative force behind the inception of NeXT Inc. and Pixar.

Pixar was successful because to Jobs’s ambition and management style. After four years of struggle, Toy Story Movie was Pixar’s first major success. Jobs was demanding and combative with his employees. Many of his team members sided with him because of his harsh management style. You need more than vision to pursue the route,” Pixar cofounder Edwin told the NY Times. Steve consistently challenges himself to new heights in pursuit of improvement.

Afterlife

In 2004, Apple reported that Jobs had pancreatic cancer, which is curable with treatment. Jobs was inspired to create Apple’s groundbreaking products of the 2000s by his near-death experience. At Stanford University’s 2005 commencement address, he said, “External expectations, fear of humiliation, pride or failure melt away in the face of death.”

Although he was sick, he oversaw the launching of Apple’s most groundbreaking and profitable products. The iPod and iPhone broke sales records while changing customers’ access to information and communication, and iTunes rose to prominence as the second biggest music store in the United States.

The innovative direction set by Jobs

Jobs admired teamwork. He was in charge of product development, but also understood that a company’s best resource was its staff. During an interview with 60 Minutes in 2003, he said, “That’s business.” Corporate success is the work of a group rather than an individual. Jobs was aware of the need for effective team leadership. According to Jobs, innovation is the key differentiator between leaders and followers. Due to Jobs’s strict adherence to quality, almost everything he created was a commercial and critical success.

Steve Jobs’ impact on the world

The positive impact Steve Jobs had is being felt today.

1. Environment-friendly

Products that are better for the environment were made possible through Jobs’s innovation. Script readings and presentations have been replaced with iPads. Because to the widespread adoption of Apple’s iPhone and iPad, “paperless” operations are now the standard in many industries.

2. Changed the world entirely: technology

The iPhone wasn’t the first smartphone on the market, but it was the spark that set off the mobile revolution. It boosted both individual and occupational autonomy. Professionals can do more on the go with an iPhone by allowing them to take calls, respond to emails, and even join webinars. They may also find media that cater to their tastes, interests, and preferences.

3. Global Speedup

Because of Jobs, everything is now more accessible. Some of his innovations include apps that allow you to schedule appointments and make bookings from your phone, as well as a way to use an iPad as a point-of-sale terminal. Communication between businesses and their customers is facilitated by Jobs’s innovations.

Apple.com

The marketing campaign for NeXT’s OS in the United States was unsuccessful. Jobs was named Apple’s CEO upon his return to the company in 1997. Jobs revitalised the company with millions of Apple shares and a $1 annual salary. His leadership at Apple resulted in the development of the iPhone, iPod, iTunes, and iPad. Aside from revolutionising mobile communications, retail, healthcare and music, Apple is also responsible for these revolutionary changes. These items were created using his intuitive thinking. A purported quote by Jobs reads, “market research and Consumer.”

AQUILA I : THE HOTSPOT OF SPECTACULAR CYBER SECURITY SERVICES

Cyber Security is one such true innovation that came up when businesses didn’t even know that it would be a total game-changer. The modern business bubble is growing at a rapid speed, thanks to the technological advancements happening! But as everything comes with some consequences, cyber-security threats and frauds are also becoming the major cause of the mayhem. We can assure you that your cyber-security is in the right hands when Aquila I takes the lead. Yes, Aquila I is one such dedicated player in the cyber-security domain that works to bring an extensive bouquet of solutions on a single platform to target, assess and mitigate all these modernistic cyber threats, so you can move ahead with technology. To discuss things in more detail we have Mr. Aditya Sawant- CEO of Aquila I, joining us today. He told us many interesting facts about how Aquila I is leveraging its industry expertise to help organizations understand their respective cyber objectives and safeguard their processes. We will be hearing so many things about the company and witnessing how their whole idea of security works!

Mr. Aditya Sawant | CEO

Germinating the Idea Amidst the Challenges

The company was conceptualized and born to adhere to security needs. There were already many firms existing in this domain but none of them were targeting the root of cyber-security problems. Over these two years, the firm has helped many organizations to primarily get better with the security portions. The security market is quite archaic and occupied, but security leaders didn’t have the crucial solutions to real-life problems. Moreover, they were not cost-efficient and had a major dependency on internal efforts to run the solutions. As an entity, Aquila I had to put in a lot of effort to make it adaptable in the market and give customers the comfort area to evaluate the services better. They ventured with tools that were created to solve these real problems on the grounds of efficiency. The team had a lot to compete with the pro vectors of the IT security systems. But what worked for them was the company’s commitment to solving the right side of issues and being transparent in what has to be offered. Their services can do a considerable number of things at half of the cost with profound effectiveness.

Service Portfolio Unlike Others

With the Aquila I Cyber Threat Protection solution, the firm helps to garner immediate threat intelligence and prevent those threats from obstructing their client’s business processes. They understand that the level of monitoring depends on the complexity of the threats. Every threat needs a different approach to its assessment. The excellent team of security experts builds a scrutinized assessment around the aforementioned concept. This not only helps the organizations to be prepared beforehand, but also helps to decimate any threats at the earliest. As the tool was easy to deploy and manage, the security leaders were able to instantly conclude its efficiency. The moment a firm starts giving wide visibility the trust factor builds in. Aquila I operate under four peripheries as-

• The first one being ‘People’. Here is wherein we perform cyberattack stimulations to create a space of awareness amongst people for cyber-security. We compel people to report phishing incidents without any delays. We understand the density of user awareness and use multiple metrics to measure that by performing real-life simulations. Once we identify the vulnerable users who’re the soft target of these threats, then we go ahead and educate these users on our platform via comprehensive modules. All of these are built in-house and fitted precisely as per the customer’s requirements. After this, the users are fully capable of reporting such phishing incidents on our platform and that gets auto-trapped for the security admins to handle further.

• The second focus area on Aquila I platform is ‘Infrastructure’. For any organization, the infrastructure is the primary spot where they could be vulnerable to real time threats. Identifying and hunting these gaps in Infrastructure is a much needed security requirement. We perform this through an automated VA scan across critical infrastructure for an organizations security postures. Moreover, when it comes to the infrastructure we also have Incident Management and Up-Time Monitoring which gives our clients complete hands-on control of the same.

• The third area of operations is ‘Brand’ where in we perform Brand monitoring. This includes identifying fraudulent brand presence on the internet. This helps us to control misuse of brand in the internet space across domains, Applications, and content. We also perform deep and dark web monitoring of clients’ presence in dark web and identify brand pilferages.

• The fourth area is Business Communication which includes setting standards for email security and antiphishing measures. This comes with a solution that authenticates emails and secures a particular domain. It also includes protection from inbound as well as outbound email communications.

Aquila I was able to discover all the aspects of security leaders’ requirements and worked with them to bring immediate yet impressive results to the table. Adding more to the company’s uniqueness is that, the team is incorporating all the pivot lessons from customer feedback in the products. It has always helped in making the products much more refined as well as suitable for the customer’s needs. The whole vibe of the services is driven by the customer’s input and not merely a group of professionals managing the tasks at the backend.

Authenticity Claiming Customer’s Trust

If any person has a valid side of information or knowledge about a certain area, then it is bound to create increasing levels of trust. The company’s customer portfolio built in these two years is retained because they have provided services with authenticity. In this crowded place, it is quite challenging to create a mark without the efforts of the internal team as well as the customers who believe in your vision. They have the philosophy of keeping customers first and with a fine team working around the clock to reach customers even before the customers reach them; it becomes a plus point from all directions. It is right to call the company “Cops of Cyber-Security” because they prevent things before taking a wrong turn.

Methodological Aspirations Coming Up

There are quite a few categories the team of Aquila I is working upon. To begin with, they are conducting a series of Research and Development in giving intricate Risk Analysis. Across businesses, they are working on new products which will empower their clients to stay 10 steps ahead of security. Their consumers will enjoy advanced outputs and a robust support team of Aquila I having their backs during all times.

Words of Intellect for Readers

For the young cyber security enthusiast of India’s future, Mr. Sawant would like to say that- “You all must maintain the right attitude as well as the right approach towards that attitude. Without the right approach, ideas won’t turn fruitful. Patience is a prominent quality that one has to maintain because the challenges are multiplying. You have to pour in hours and hours of dedication towards building a business and without patience all these goals can’t be achieved. Having a laser-like focused mindset can take you to new heights other than just trading in a particular, small area.”

Per fec tly Labeled Data Per fec t Machin e Model

“Always a synergy of your model and our pixel-per fect , labelled data”

Industries Ser ved:

Agri-tech

Autonomous Vehicles

Finance & Insurance

Construction

Spor ts

Par tnership with ARAI for complete Indian Road Dataset info@qualitasglobal.com www.qualitasglobal.com

Drones, Defense, Security & Sur veillance

Medi-tech & Robotics

Manufacturing & Logistics

Marine, Travel & Leisure

TYPES OF INSURANCE YOUR SMALL BUSINESS SHOULD CONSIDER

The wavering trends of the current corporate world are captivating but are also bound to heaps of risks. Today small business leaders often experiment with their business models to curate newer benchmarks. In such a scenario there are potent chances of facing big financial and human resource setbacks. So what’s the solution then? To the crux, it is having full-proof insurance for your small business. Here we have discussed the types of insurance your small business should consider. If you’re a small business leader, then don’t leave yourself in a vulnerable space, and make sure to choose at least some insurance to cover all the possible risks.

Top 6 Insurances Your Small Business Should Consider

We all are aware of the fact that even a little negligence can cost a fortune to a business. The losses are fatal not only to the owner but also to the people associated with the company. If a business leader is free from all the bars of losses, he/she will surely have different alpha energy to take their business to another level of success. Moreover, without a strong base of insurance, no other tycoon will be willing to invest money in your company. Let’s begin to see what all types of insurance we’ve mentioned in this article.

General Liability Insurance

General Liability Insurance acts as a safeguard for the owner against any monetary losses occurring in case of death, body injuries, and property damages. For example, if someone faces injuries within your business premises, then they can raise questions about your services and ask for compensation for the same. So a GLC provides compensation for claims caused due to bodily injuries and property damages for which your business is responsible. This is owned by the owners or main authorities of a company and provides stability against third-party liabilities.

Professional Liability Insurance

Next we have Professional Liability Insurance, specifically for professionals like doctors, lawyers, accountants, doctors, physicians, etc. As these professions are always amidst life uncertainties, it protects them from the claims of their clients. This policy protects from all sorts of claims that may arise due to negligence, mistakes, omission, and malfunctions. This is especially for those people who deal in providing professional services for a livelihood.

Commercial Property Insurance

As the name suggests, Commercial Property Insurance is a quilt of security for any commercial property. This policy protects commercial property from miss happenings such as fire outbreaks, robbery, and unforeseen natural disasters. This is generally carried out by manufacturers, retailers, NGOs, and rental service providers. It is also influenced by demographic, construction, and occupancy factors. The loss of a commercial property takes immaculate time to be compensated and in such times financial aid by this policy comes extremely handy.

Worker’s Compensation Insurance

Worker’s Compensation Insurance draws its roots from the Workmen’s Compensation Act of 1923 and the Fatal Accident Act of 1885. This policy provides wage and medical services to people who have fallen ill at work. Any injuries caused to them at a workplace or even if they have lost lives and wages during the course of their job, this policy guarantees their monetary and medical benefits. Moreover, it also covers death benefits for families of such employees.

Business Owner’s Policy

A Business Owner’s Policy (BOP) is an all-around policy that combines protection for important property and liability risks in one package. This insurance is an integration of various basic insurances coverage. It is meant to safeguard business owners against property damage, liability and financial losses due to a lack of operations. To have this insurance, the business must surpass certain parameters. Some of these are the location of the company, location size, class of business, and revenue model. This is targeted for mid-size and small businesses because it includes all the major segments subjected to risks.

Data Breach Insurance

Wrapping up today’s list is Data Breach Insurance. Today data security is a major cause of concern for business owners. When confidential data of a company gets copied, transmitted, or disclosed to third parties, it can cause ardent financial losses. To avoid this, Data breach Insurance is a shield for a company to protect from such losses. Also, as technology is spreading across every sector, such breaches are becoming common. Small businesses are generally the soft targets and they must invest in this policy.

Ayu Swasth Pvt. Ltd.

AyuSwasth Shares the Benefits of Ayurveda via Scientific and Superior Herbal Healthcare Products

AyuSwasth, a brand founded by a brilliant thought leader and his core team, takes great satisfaction in being a pioneer, a market inventor, and a market-leading provider of Ayurveda Proprietary and Patent Licensed products derived from Natural Sources for varied health requirements. The company was formed to deliver scientific and high-quality herbal health products from standardized plant extracts that were processed utilizing cutting-edge technology. It has created its health products by combining Ayurveda knowledge with Science utilizing cutting-edge technology and the most intelligent brains. The brand has processed standardized herbal extracts using Fused Micronized Bio-Ligated Technology, giving a premiumgrade herbal product with improved and consistent outcomes. Currently, this GMP- and ISO-accredited company offers the flagship products.

The Brand Inspiration

After 20+ years in the Herbal Industry, the Founder felt compelled to provide research-based and high-quality herbal products to meet the diverse health demands of the community. It was the driving force behind the creation of the Healthy Life brand, Ayu Swasth.

The Establishment Difficulties

Since its start, AyuSwasth has met various obstacles and problems, which have been overcome by strategic planning and teamwork. The early obstacles are getting excellent materials, using creative technologies, studying and producing effective products, and reaching the market.

The Brand Faith

In the products, the company integrates Science and Ayurveda. In customers’ opinion, its commitment to producing premiumquality products is the cornerstone of trust. The company prioritizes its quality assurance methods to maintain client confidence and integrate consumer input into its pipeline of R&D goods. The numerous distinguishing characteristics are as follows:

• India’s First Fused Micronized Bio-ligation TechnologyBased Herbal Products

• Formulated with Standardized Herbal Extracts / Actives obtained from Natural Sources

• Products scientifically Studied for their Anti-oxidant, Immunity, Anti-inflammatory Effects etc.

• Gluten, Microorganisms, Heavy Metals, Pesticides, and Aflatoxins Tested

• No color coating was applied to the tablets.

• Produced at a modern GMP Schedule-T production facility

Dr. Arun Gupta Director

In the current age of awareness, the company observes a shift in the customer behavior of reputable companies. New-generation customers are not just motivated by price. Instead, they want the highest quality for their products. In addition, anytime they have a question, they use the available information technology resources and acquire the products after extensive study. Utilizing new technologies, quality assurance via testing in modern labs, and scientific research on the products, the brand aims to establish its imprint in the industry by delivering consistent and premium quality, particularly in customers’ hearts. A company’s client is everyone who has the potential to profit from its healthcare services and product. Customer review is the most important metric for customer confidence in a brand. It takes the comments of its customers quite seriously. The company carefully analyses consumer feedback and takes required remedial action. The formulation of its products is based on the combined efforts of Customers, Doctors, Manufacturers, Scientists, Suppliers, and several other stakeholders to guarantee that they meet the client’s demands.

Formulations of AyuSwasth

Some of the brand’s most important products address Immunity, Women’s Health, Bone & Joint Health, and Vitality, among others. Listed below are some current significant product specifications:

1. AyuOrtho Tablets include natural actives that assist mineralization, inflammation, and pain. It includes Hadjod, Shallaki, Guggul, Nirgundi, etc. Guggul and Hadjod assist bone mineralization, Nirgundi and Shallaki counter pain

2. AyuQueen tablets include natural actives that enhance women’s health via anti-oxidants, immunity, estrogenic, and other effects. Ashoka, manjishtha, Shatavari, Aloe vera, etc., are in AyuQueen. Shatavari and Ashoka support reproductive organs, Hadjod helps bone & joint health, Manjishtha helps blood purification, Aloe vera promotes skin health, and Giloy is a potent antioxidant and immunity booster. Shankh is a natural Calcium, and mandoor is a natural iron.

3. AyuVital tablets include natural actives that maintain Vital Organs and general health via immunity, anti-oxidant, and other effects. It includes Arjuna, Ashwagandha, Brahmi, etc., for organ health. Arjuna, Bhuiamla, Brahmi, Adulsa and Punarnava aid the heart, liver, kidney, Lungs and brain health. Ashwagandha boosts immunity and fights oxidation.

4. AyuImmune tablets include natural actives that prevent allergies and strengthen immunity. Ashwagandha, Amla, Giloy, Tulsi, etc., are in it.

The Marketing Measures

AyuSwasth sells its products online through Amazon, 1MG and the company’s website. The company reaches out to its clients using inorganic and organic digital media. It also meets with prominent physicians in certain regions to sell its products. The brand intends to develop this channel across India further. Customers and physicians are pleased with the outcomes of AyuSwasth products. Online, the brand continues to gain new clients and excellent recognition from physicians. It is offered throughout India via internet marketing. Communication on its science-based and high-quality Ayurveda products is one of the most successful marketing strategies, as is meeting important physicians in the company’s chosen area and reaching customers across India via digital media.

The Accomplishments and Accolades

• Ayu Swasth has GMP and ISO certifications.

• Ayu Swasth is the recipient of the Indian Achievers’ Award 2021 for Promising Startup.

• Ayu Swasth is among the top ten Health supplement startup companies of 2022.

• In 2022, Ayu Swasth also received the CEO Story Award.

The Newest Releases

AyuSwasth has a rich pipeline of novel products at different research and development phases. Other products for categories such as Digestive health, Hair health, Men’s health, Weight management, Metabolic health, Stress, Neurological health, and Hair health, among others, are currently being developed and will be released shortly.

The Future Plan

Ayu Swasth offers a broad product portfolio. The company intends to grow to numerous international and national locations shortly. It also intends to create Phytopharmaceutical products in collaboration with many research institutions and other R&D centers.

Message from the Director

“My path as an entrepreneur has been emotionally and professionally very gratifying. I have learned much from other leaders, my colleagues, and my team.” — Dr. Arun Gupta.

On a personal level, he wants to continue expanding his knowledge, identifying his flaws via the input of his inner circle, and attempting to improve them. From a business perspective, he strives to provide more services and products to needy people and to increase its present geographic coverage inside and outside India.

Advice for New Business Owners

Youth is one of India’s most valuable assets for economic growth. Today, several young educated individuals want to become entrepreneurs. Dr. Arun cautions this youthful and energetic generation of entrepreneurs not to chase money alone. Rather, they should strive to deliver the greatest available solutions in the shape of services or products in response to the market’s recognized requirement gaps and work continually to provide improved quality at reasonable rates. He also believes that companies should avoid shortcuts and wait for long-term success.

Mike Howard chief security officer of Microsoft

Meet The Man Who Keeps Microsoft Safe And Secure

Mike Howard, the chief security officer of Microsoft has done tremendously for Microsoft’s growth and security. The former CIA officer is prepared for everything from bad to worst whether it is a terrorism threat or a natural disaster situation. He is also set with solutions to act for the impacts caused by various events that could trigger pressure both on the organization and its employees. Today’s world holds a big threat to the internet and its usage and that is cybersecurity. More and more society are globalized, and business gets expanded, everything works with fingerprints and has been operating digitally. Howard always said that traditional security issues or theft, violence against workers, terrorism and natural disasters are still bigger challenges in terms of business security.

This fact holds true when the company is large and under public demand. The security team set up by Howard is ultimately responsible for the safety and security of Microsoft’s entire executive team, consisting of roughly 90000 employees, 90000 contractors and 700 facilities in over 100 countries worldwide. He is also responsible for all their computer hardware equipment functioning and holding the security of the entire data they contain. The security team under him also deals with threats of violence against executives and employees, kidnapping threats, natural disasters, property threats, terrorism, intellectual property protection, etc. it is always ready to respond to a new problem and also holds certain evacuation plans in place such as in all of its locations affected by the Arab Spring.

During the initial years of Howard’s time in the company, the security team had to evacuate employees from Beirut and the Ivory Coast. In case of any threatening letters, the security team deals with regular emailbased safety information and warning to all employees who travel overseas. Finding ways to communicate and demonstrate the importance of security which can be both physical or cyber to the company’s executives, is the main key to developing a security program that manages to keep such a huge public company running smoothly.

The IT security counterpart of Howard has been working diligently to let the decision makers understand the basics of security and to support those security efforts and the pushing down of that message throughout the enterprise. Howard believes that the driving force behind physical and cybersecurity is part of the reason that Microsoft’s company culture has come to reflect those values. Howard has said that their security team always brief all new corporate vice presidents on security and brings senior executives to the Global Security Operations Center in Redmond. They are shown what technologies are employed and the emergency doors set to keep the company safe during harsh times.

According to Howard, Microsoft has come to understand what many companies never do and that is cyber and physical security is integral to the company’s overall business based on its marketing plan. As security is crucial to the entire technical world, so he always keeps in mind that intellectual property could be compromised when required, however, it can cause problems to the company’s reputation and values or lead to lawsuits. So, the company must be socially aware and conscious of its security by making cultural shifts when necessary. The team under Howard has been essentially deputized to every ear and eye of the company’s policies with a formal training program. Because training is a priority for any security background. Education and creating awareness for both employees and vendors is necessary for Microsoft without which no security can work or function as and when required. The security team is in-built with a robust employee assistance program.

For a security program to run efficiently, a backup plan and an automated drive where data are saved are of utmost necessity. Howard has always kept in mind a plan B to function when the basic plan fails to action during a crisis. The lost data is hard to retrieve, therefore for any newer threats or challenges, a backup of the original data is necessary to be stored. Thus, the team under his leadership is not only oriented towards efficient security functioning but also alert about any unforeseen circumstances and how to respond when situation change and affect the company’s growth.