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Editor’s Note Inspiring Contemporary Prototype through Creative Novels and Innovative Video Games “Converting the spontaneous thought process into a colossal power demands willpower and high-standards of dedication”. When somebody asks me about defining success, my thoughts revolve around the canvas of prominent ideology and the resilience to surpass all the hurdles to make dreams surreal. It’s not the journey of a fortnight it is rather a far-fledged destination that comes with achieving small goals each passing day. Analyzing the rapid scope in mobile gaming, especially the last years have witnessed a massive frenzy for mobile gaming. The vision is also proved by our Indian fellows who’ve gained global and world recognition. The most quintessential aspect of games is the diverse user-friendly tech fonts covering novel interfaces. Our entrepreneur team takes immense pride in featuring imaginative tech to elevate brand values. Furthermore the collaborative and committed efforts of Funcell’s team has attracted a significant portion of users with the diverse strata of mobile games marinated in novel conceptualities such as Ile Human, Idle World, Stairway to Heaven and many more to name. Funcell technology started in 2010’s with my concept of transforming the gaming experience of our people in the fundamental stages. For nine long years, I continuously developed games but none of them reached the fruitful market transaction. Our company aligns to the mechanism of the upcoming successful trends in the mobile gaming industry. Because of all the deep-rooted efforts and exclusive team work spirit, our company has garnered global recognition of being among the top 5 game developing companies with its impeccable ways of learning through gaming. Our company has also successfully recorded 450 games before its first launch. This particular section of our vertical is profoundly dedicated to my team for aligning with my entrepreneurial vision and adapting to challenging circumstances in order to make Funcell a global star. I am working and promising my inner-self to make the company a top-notch provider of remarkable educational games in the globe with the conducive efforts of my team. We are stepping our games in keeping abreast of the gaming technology and soon establish a gigantic market in India as well. Particularly, the state of Kolkata is on our target to establish a hub here. We are also meticulously involved in launching new games every month doling out something exciting in terms of concept. Adding more to its inspiring success story, Funcell aims at groundbreaking and indomitable fineness across various fonts. My company’s affinity to innovative perfectionism comes with paramount tests and trials in order to serve the best.

Prakriti Gupta

Editor

To conclude my words, I deeply believe and desire that every single chapter of this editorial will bolster revolutionary standpoints in your lives. This will motivate all the budding creative entrepreneurs to achieve diminutive perspectives of transforming the field they are working in. Also, I would like to conclude that consistency and streamlined thought-process is the aisle to add supplementary positive values to your business idea. Step up the stairs of concentration and all-round strategic implementation to achieve the hats of development. Soon your ideas will unveil their flying colors and excellence shall come your way. Edition March 2022 | www.primeinsights.in

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Credit Page Editor In Chief Ankur Mishra Editorial Coordinator Yash Anand , Shweta Singh , Kaustav Sarkar, Trishani Sarkar, Jasmeet Bhatia, Siddhant Pengoriya, Khushi Rawat, Prakriti Gupta

Art Director Aryan Jha

Graphic Designer Bhavana N Sivadas, Deepanshu Bisariya, Sumit Joshi

Head Of Distribution & Production Shivani Lath, Kaashvi Jain, Tarush Rajawat

Web Development & Maintenance Apoorva Jain, Anup Bhandari

Advertising & Promotion Rohan Batra, Pakhi Vats, Gaurav Singh, Suhani Joshi, Sakshi Jain

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Data Analysis Aditya Tomar, Athul Vijay K, Shaurya Agarwal, Vishal Bhat, Rohit Rana, Ankita Singh

Email: yashwinee@primeinsights.in Prime Insights is Published by Prime Insights Media. Reproduction or Use of this publication in any manner without any permission of the publisher is prohibited. The team of Prime Insights Media has made every effort to ensure the assurance of the content. The publisher assumes no responsibility of any part of the content of any advertisement in this publication, including any errors and omissions there in. all rights are reserved by prime insights media.

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CONTENTS Cover Story Page No.

Inspiring New Thought Paradigms Via Novel & Creativity-infused Mobile Games

18 Skyway Technologies: Inspiring New Standards of Work Excellence Through an All-round Approach Edition March 2022 | www.primeinsights.in

20 6 easy ways to limit the effects from too much screen time 8

22 Squid Technologies: Sparking B2BInnovations via Creative & Leading-edge Solutions Prime Insights

26 ZippyOPS: IT Automation Consulting With an Emphasis on Quality & Industry-Redefining Services

The Future Of Online Casino Gambling In India

34 SpringUp Capital: Spotting, Funding, Mentoring and Scaling startups

38 Shivashish Tarkas: A Resilient CEO With an Indefatigable Zeal for Advancement

How clean water comes under unescapable necessities of Human

44 Top 10 Most Influential Women in the Indian Business Community Prime Insights

Rethink:

Elon Musk: The Most Innovative, Successful And Debated Man Of The Tech World

46 In Home Personal Services: Impacting lives by providing exceptional care at home

30 Effectively Supporting the Mental Health Needs of Organizations

36 CHAI-VAAI CAFE: Delighting Customers Through Locally Crafted Food & Tea Servings

42 Divami Design Labs: Achieving New Standards of Work Excellence Via Integral & EmployeeCentric Practices

48 Types of tourism in India and the best place to visit with family Edition March 2022 | www.primeinsights.in

ABHISHEK MALPANI CEO & FOUNDER FUNCELL GAMES

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Funcell Games:

Inspiring New Thought Paradigms Via Novel & Creativity-infused Mobile Games

ne of the mostrapidly transforming areas in the digital era is incontrovertibly mobile gaming. In recent years especially, the field has undergone various metamorphic developments which’ve ushered a whole new depth of experiential & intellectual immersionamong users. In the Indian gaming scenario especially, there has been an unprecedented advancement on various fronts given the global influence. A few of them have been remarkable successful in redefining the industry standards at not just the national but also global level. Funcell Games, a vision of entrepreneur Abhishek Malpani, is one such startup who has been in the limelight for its novel & creativity-infuse games. Funcellhas taken the world of mobile gaming by storm owing to its relentlessadvancement across various integral tech fronts. From ingenious tech to staunch brand values, the stellar market success of Funcell has been by constituted by several key factors which we’ll be elaborating throughout this article.

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The Initial Stages

The idea for the company was actually fructified in 2016. Back in the 2010s, the gaming scenario in India was still amid its fundamental stages. For nine long years, Abhishek kept on making games but none of them generated palpable market traction. He could manage to run this firm initially because he already had his father’s growing textile business. He used to take money from this business and invest it in game development. Amid these arduous times, there was always an option for Abhishek to leave the industry and actively start working for the textile business. He however always wanted to do something different, and mobile. Gaming was unequivocally a burning passion of his. With the support of his brothers and the financial backup from his family business, he eventually got the opportunity to make his own game and showcase his idea to the world. He finally established the gaming company in 2010 and launched it in the app store. At first, Abhishek learnt a bit of coding and developed the app himself. This however didn’t work out so he approach a game development company in Ahmedabad called DMNS. Upon hearing his game ideas, the company resonated with them and decided to work on the aforesaid.

Charting a Growth & Success Trajectory

So far, Funcell Games has been remarkably successful in its efforts by making millions of users a part of the network. A great portion of this can be attributed to Abhishek’s ardent love for gaming, as well as the collaborative &concentrated efforts of its versatile team. Over the years, the company has launched a multitude of games covering novel conceptualities, such as the Idle World, Idle Human, 9 Months, Stairway to Heaven, among others. Given the growing & ferventprevalenceof mobile gaming, the company’s success trajectory is bound to a consistent upward trend in the years to come.

An Indefatigable Development Approach

Acknowledged among the top 5 game development companies globally, Funcellis renowned for its unique educational games based on ingenious ways of learning. Its avant-gardism is marked by an indefatigable approach to refinement, which entails umpteen arduous tests for perfection across various fronts. The company had recorded 450 games before its first successful product. Its other products too have been subject to a multitude of rigorous tests prior to launch. A great aspect of the creative perfectionism is linked to Abhishek’s affinity for thoughtful & idea-evoking content. He additionally is also renowned for certain key entrepreneurial traits that’ve been largely conducive to his company’s current stature. Edition March 2022 | www.primeinsights.in

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Abhishek’s Pivotal Entrepreneurial Traits As the Founder & CEO of a predominantly innovation-based company, Abhishek makes it a point to enrich his mind often with ideological stimuli. For instance, he loves to read Dan Brown’s books and watch interesting movies. Additionally, he also derives inspiration from knowledge-based TV series that are focused on science and technology. Amid arduous times, Abhishek finds his solace and inner fortitude by reading books on Buddhism and the Bhagavad-Gita. He strives his utmost to maintain his natural enthusiasm and resoluteness amid these times, holding a constant “never-back-down” attitude. Abhishek’s Industry-Redefining work in mobile gaming has been instrumental in creating new technological standards for the industry. In the process, he has also greatly inspired budding entrepreneurs to follow a similar trajectory.

ABHISHEK MALPANI CEO & FOUNDER

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““

Conquering Exemplary Milestones

Upon starting his journey, Abhishek was the only one with no team to back him up. He used to get games developed from another company, with whom he worked for 7-8 years and later Funcell is a classic bought the firm. example of an innovative On acquiring this company, Abhishek had a 20-member team, is ajourney classic which gradually proliferated and adaptedentrepreneurial itself Funcell to stay abreast example ofresulted an innovative where theFuncell product became with the competitive market. The ensuing years thus in is a classic entrepreneurial journey successful after so many an array of meticulously crafted products which created some example of an innovative Funcell isYou abecame classic where the product failed launches. won’t notable milestones for the brand: entrepreneurial journey example of an innovative

successful it, after so butbecame formany nine wherebelieve the product entrepreneurial journey failed launches. You won’t longer, years, I kept on Idle World: This game was published in May 2019,and successful after so many where thegames product believe it, butbecame for nine making no one You won’t since then, it has reached two millionfailed activelaunches. usersafter with Top so many years, Ishining. kept on of successful thelonger, games believe it,were but for nine 20 Worldwide Rankings. For seven consecutive days, it was failed launches. Youno won’t making games but one Ilonger, could manage to run years, I kept on Ranked No. 1 in the US, UK, Australia,ofand Canada among allnine it, butbecause for thebelieve games were shining. this firm initially making games but no one apps & games in the world. It still has around 20000had downloads longer, years, kept on I could manage to run already myI shining. father’s ofIthe games were daily. making games but no one this firmtextile initially becauseI growing business. I could manage to run ofused games were Ithe already had myshining. father’s to take money from this firm initially because Ibusiness couldtextile manage to run Idle Human:This game was launched this in August 2019 ensuing growing business. and invest inI I already had my father’s this firm initially because used to take money from the huge success of Idle World. It had one day three lakh game development. There growing textile business. I Iwas already hadan myoption father’s business and invest in always to downloads and reached No. 1 Position inthis Worldwide used to takeRankings. money from growing textile business. game development. ThereI leave this gaming industry So far, the app has had 60+ million downloads. this business and invest in used to take money from was always an option to and start working actively game development. There thisfor business and invest in leave this gaming industry the textile business. 9 Months:Launched in April 2020, game The 9 development. Months an hasoption also was always to There and start working actively But I always wanted to leave this gaming industry been a Great success with 15 million downloads in just 3 was always an option to forsomething the textile business. do different, and working actively months and has 100k downloads everyleave day.start In itsgaming initial days, this industry But I always wanted to and mobile gaming was for thein textile business. it had a huge release garnering No. 3and position worldwide start working actively do something different, something I was passionate But I always wanted to rankings. for the textile business. and mobile gaming was about. Fortunately, with do something different, But I always wanted to something I was passionate theand support of my brothers mobile gaming was do something different, Idle Workout: This game was launched in September 2020 about. Fortunately, with and financial backup something I was passionate and mobile and so far has achieved 5+million downloads. Itofgaming has alsowas the support mybusiness, brothers from theFortunately, family about. with something I financial was passionate and backup reached in the Top 20 Worldwide Rankings. I got the opportunity to the support of my brothers about. Fortunately, with from the family business, make my own game and and financial backup the of my brothers Isupport got the my opportunity to showcase idea to the from the family business, and financial backup make my own game and world. Finally, I established I got the opportunity to from the family business, showcase my idea to the the gaming in make my owncompany game and I got the opportunity to world. Finally, I established 2010 and launched it in the showcase my idea to the make myAtown game and the gaming company in app store. first, I learned world. Finally, I established showcase my idea to the 2010 and launched it in the a little bit of coding and the gaming company in world. Finally, I established app store. At first, I learned developed the app 2010 and launched itmyself. in the the gaming company in a little bit of coding and Well, it did not work out. app store. At first, I learned 2010 and launched in the developed the appaitmyself. So, I approached game a little bit of coding and app store. At first, learned Well, it did not Iwork out. development in developed the company app myself. a little bit of coding and So, I approached aDMNS. game Ahmedabad, called Well, it did not work out. the app myself. development company in Ideveloped told that I have a lot So, Ithem approached a game Well, it did not work out. Ahmedabad, called DMNS. of ideas on how to make development company in approached a game I So, toldI them Imake have lot games. Canthat you itafor Ahmedabad, called DMNS. development company in of Their ideasanswer on how to make me? was yes, I told them that I have a lot Ahmedabad, called DMNS. games. Canmaking you make it for they ofstarted ideas on how togames make I told I have a lot me? them Their that answer was yes, for me.” games. Can you make it for of started ideas onmaking how togames make they me?CEO Their answer was yes, Abhishek Malpani games. Can you make for foritme.” they started making games me? Their answer was yes, for me.” Abhishek they CEO started makingMalpani games for me.” CEO Abhishek Malpani CEO Abhishek Malpani

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The initiative has efforts by making part the networ The of initiative has efforts by making The initiativeforce has The partdriving of the networ efforts by making of such a successfu The initiative has part of the networ love gaming an The for driving force efforts by making of the visionary an of such a successf part of the networ The driving force company launched love for gaming a of such aWorld, successfu like Idle of the visionary a The driving forceId love for gaming an Stairway Heave company launche of such a to successfu of the visionary an The inclina like strong Idle World, Id love for gaming an company launched towards the gamin Stairway to Heav of the visionary an like Idle World, Id the future a Thefirm’s strong inclina company launched Stairway to Heave bright. towards the gami like Idle World, Id The strong inclina the firm’stofuture Stairway Heavea towards the gamin MILESTONES AC bright. The strong inclina the firm’s future a FUNCELL towards the gamin bright. MILESTONES AC the firm’s future a Idle World: Publ bright. FUNCELL Idle World ranke

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Envisioning The Future

Owing to its remarkable milestones, Funcell Games has already become one of the Top 5 game development companies in the world. Abhishek’s vision however is to make it the No. 1 developing company on a global level. He further elucidates that big brands from US, UK, and other western countries often acquire small companies in India. This is mainly because the companies here don’t believe in their potential to create a global impact and often sell themselves short. He highlights how he too got offers from companies in the US, but he declined the same. He was staunch on his vision of creating a global giant here in India itself. Google, Microsoft, and the like are all from other countries, so why don’t we have such a brand in India? –this is the question that has fueled his entrepreneurial vision. Staying abreast with the global market, however, is no piece of cake says Abhishek, as they have to constantly dole out something new in conceptuality. He and his team are relenting ardently nonetheless. As of 2022, the company’s plan is to expand its 60-member team to a 100-member team. By the end of May, he plans to bring on board 20 game developers, 20 editors, and 30 artists. The company furthermore plans to maintain a robust innovation spree by launching a new game every month. Its. Ultimate vision is to make Kolkata the gaming hub of the country. Prime Insights

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Y A D ONE

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T N E M E C A L P E R

? E G N E CHALL

! D E T P E C C A

Skyway Technologies:

Inspiring New Standards of Work Excellence Through an All-round Approach

he most remarkable companies in history have always been revered for their excellence in delivering quality & timely work. In modern times, this excellence has collectively seen an increase amid the market, as esteemed companies have enormously raised these standards via constant refinement of their services. In this article, we’ll be highlighting the efforts of one such upcoming company, Skyway Technologies. The organization is spearheaded by veteran entrepreneur, Manpreet Kaur, who has years of rich technical & professional experience under her belt. Skyway’s stellar contributions to the overall work standards of its industry have garnered much acclaim & recognitions in recent years. In 2022, its initiatives have grown even stronger with its ceaseless development on multiple integral facets.

An Overview of The Company

Skyway offers a multifarious range of IT services that holistically benefit businesses via quality applications and websites. Through its need-specific approach, the company meets the unique requirements of clients and makes it easy to get their desired product. Skyway’s ultimate vision is foster sustainable, quality growth by continually innovating on its offerings. For this, it stays abreast of the market developments through relentless R & D across various fronts. The professionals at Skyway are always active and remain adaptative to technological changes. Furthermore, they work synchronously, both individually and in a team, for the efficient and timely execution of goals.

Delighting Customers Through Holistic Solutions

A major highlight of Skyway’s services is the fact that its services offer the best of both worlds – quality solutions at affordable prices. The company ardently strives for 100% customer satisfaction in all its offerings. The virtue of holism has been a foremost priority for the team

Manpreet Kaur | CEO Skyway Technologies INC

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at Skyway ever since its conception days. To maintain the same, different facets of its team work systematically & harmoniously on multiple integral projects. An unequivocal emphasis is placed here on ideating solutions that maximally cover all the pain points and common inclinations of the customers.

Skyway’s All-Inclusive Services

Throughout the industry, Skyway’s services are renowned for their thorough comprehensiveness & meticulosity. The company’s portfolio encompasses the following fronts:

» Website Designing: These services are focused on the » » » » »

creation of scenic and professional-looking web designs & layouts that accurately represent a business and brand. Web Development: Entails scalable, flexible, and reliable services to improve brand image, increase traffic, and improve sales. Mobile Development: Features Top-Class Mobile App Development Services to help clients leverage mobile technology for business. Digital Marketing: Includes an array of services to promote businesses on digital platforms and garner attention from potential clients. Software Testing: Entails the identification of and assistance in areas where software optimization can benefit the business. Graphic Design: Covers all different kinds of graphic design, from food menus to corporate presentations. has been largely shaped by the skilful maneuvers of its core team. They’ve inspired a whole new level of integrity & incisiveness through their work within the organization. Furthermore, they’ve redefined the company culture & work dynamics to focus on the multidimensional wellbeing of employees. On a final note, we’ll be highlighting these key team members along with their defining professional & technical features.

Whilst absolutely thorough, Skyway’s services are also known to be remarkably seamless while executing given their methodical application. They’re also characterized by a host of salient features that’ve been their defining-edge in the market.

Salient Features of Skyway’s Services

Over the years, the team at Skyway has worked relentlessly to hone its services to adhere to a multitude of ambitious ideals & values. Their foremost salient features are as follows:

Manpreet Kaur (CEO & Chairman):

As the visionary head of Skyway’s operations, Manpreet has played a pivotal role in achieving several noteworthy milestones for the company. She holds years’ worth of rich entrepreneurial experience to her credit.

» Fully Responsive: Old websites can be redesigned by the

companyto accommodate viewing from any device screen.

» SEO-Friendly: The designed websites are always SEO» » »

friendly so as to garner visibility on the first pages of search engines. Timely Delivery: The team always ensures on-time delivery to give products to customers as per their specific demands. Instant Support: A proactive and responsive support team is present to assist with professional/technical issues of customers at all times. Money Back Guarantee:The company offers a 100% satisfaction guarantee offering a money-back policy in case customers aren’t satisfied.

Vishaldeep Singh (Project Manager):

Vishaldeep is revered for his remarkable incisiveness in strategizing and systematic execution on the company’s project fronts. He too holds years of experience in the field, with an array of successful projects to his credit.

Sukhveer Singh (Business Development Manager):

Sukhveer is the brain behind Skyway’s astute business development strategies. As an effective manager, he has been foundationally instrumental in spearheading many growth initiatives for the brand.

The aforesaid features, in their utmost potentiality, have been realized incontrovertibly due to the efforts of Skyway’s team. These are a group of dedicated members who have total mastery on both their personal & professional fronts.

Simranjeet Kaur (Senior Web Developer):

The ingenious web development novelties of Skyway can be attributed to Simranjeet. As a senior web developer, she has spearheaded numerous important ideations on that front. Simranjeet holds a remarkable adeptness in understanding &discernment of the nitty-gritty of her field.

The Winning Team at Skyway

Like any other eminent brand, the success trajectory of Skyway Prime Insights

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6 easy ways to limit the effects from too much screen time

ong screen timings are much more common these days as the world currently relies on computing technology. Some common symptoms of spending hours looking at the screen can cause eye strain, dry eyes, headaches and insomnia. With the on-going pandemic, situations around human beings are forcibly locked up working from their homes without any specified limit. Recent studies from world-class optometry specialists determine that poor eye health is becoming so common these days that it is affecting overall health. Staring for long hours and blinking fewer causes reduced eyesight and excessive focusing on digital displays without maintaining the optimal distance is causing harm. Let us look at 6 different ways to lower these harmful effects caused by screen timing:

Maintain optimum distance

A certain distance should be maintained between the screen and the eyes. Being closer than the required distance affects the eyesight and later makes it harder to observe closer things. Keep your monitor at least 25 inches away or about an arm’s length and position the eyes directed slightly downward. This reduces the negative impact of radiation, affecting the eyesight directly. Radiations not only affect eyesight but also pose threat to the nervous system.

Set the optimum brightness

If the quality of the screen picture is brighter than the surrounding light of the room then it can make us difficult to work for long hours. High brightness directly affects the cornea and tends to damage the sensory cells thus, blurring our vision. So, it is strictly advised to wear an antiglare glass or use a matte screen filter on your monitor to reflect lesser radiations. If the room lights fail to cope with your screen brightness then try increasing the contrast on your screen. Edition March 2022 | www.primeinsights.in

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Reduced use of technology before bed

Night-time is meant for complete rest. It is the time when our body undergoes self-healing and rejuvenation. Being too exposed to devices such as smartphones, PC, tablets or televisions gradually causes insomnia. The blue light reflected from phones and tablets affects the body’s natural wake and sleep cycle. The blue light is good during the day as it wakes us up and stimulates us. However, if the same thing occurs at night, sleeping patterns get disturbed which in turn causes various health issues.

Maintain a 20-minute break between hours

Rather than working for prolonged hours on the screen, a 20-minute break at the end of each hour is itself a self-booster to relax the muscles of the eye. It also reduces the excitability of the brain nerves. Relaxation restores the conditions of the eye from a lot of strain back to normal. The next time you work after such a break reduces the chances of being disoriented at work. It also freshens up the mind and opens certain portals of your brain that have been functioning monotonously.

Reduce the screen glare

Certain screens have a quality that creates glare and reflects more light. Try maintaining or adjusting optimum brightness, contrast and colour saturation levels in those screens that are most soothing to the eye. If you cannot adjust or optimize your screen glare then try matching it with the surrounding light intensity so that no difference is created in the intensity of radiations entering into your eye. This is an important point to be maintained for people whose work duration is long.

Avoid dry eyes

Since people often develop the habit of blinking less due to spending hours on their screen, dry eyes is a common phenomenon. It completely reduces the watery nature of your eyes and causes burning and irritation. Once can use artificial tear agents and keep them nearby to use when necessary. Also, lack of proper moisture or prolonged exposure to AC can cause the same. Hence, a desktop humidifier can introduce moisture into your eyes and give some relief.

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Squid Technologies: Sparking B2BInnovations via Creative & Leading-edge Solutions

he Indian tech space has been amid a phase of profound metamorphosis in the past few years. A plethora of reformative developments has been witnessed inthe market across a multitude of tech domains. In the B2B space especially, this change has been remarkably conspicuous given its unprecedented innovations. A few companies have been largely responsible for this owing to their indefatigable efforts in ideating novel concepts. Squid Technologies, a B2B-focused tech brand, is one such company that has been widely renowned for its breakthrough innovations. Established in 2015, the company has already achieved numerous milestones in its industry, as well as recognition from the global market. The epitomic innovative success of Squid Technologies can be attributed to certain key attributes, which we’ll be elucidating so as to spur the intellectual growth of our readers.

An Incisive Service Approach

As a brand that’s inclined towards avant-gardism, Squid Technologies is remarkably meticulous about researching market trends and consumer behaviour. It digs deep and studies how organizations in various markets go about engaging their customers. The following are the three core areas it emphasizes through its approach: • Identifying Gaps • Fostering Innovation & Creativity • Building Bridges Through Its Solutions

Kulreet Mutti | CEO

Squid Technologies INC

The company finds gaps where clients are over-spending their resources to carry out specific tasks. Accordingly, it devises solutions to help accomplish the same in a fraction of the time and/or cost. It leverages a multitude of technologies combined with creativity to achieve the aforesaid results. In essence, the company’s foremost objective is to optimize businesses by maximizing their operational efficiency and thereby reducing costs, effort, and time to run them. Squid Technologies is further characterized by its ardent vision & values, which are conspicuously evident throughout its operations. Edition March 2022 | www.primeinsights.in

The Company’s Staunch Vision & Values

Like any esteemed organisation, Squid Technologies functions on a set of unswerving guiding ideals Given below are its core vision and values: Vision: “To create technology-powered solutions that stand the test of time. “ 22

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to bring themselves on the mobile platform. It enables them quick & easy automation, communication & reporting for their employees. Given below are some of the noteworthy benefits of Allbox Corporate: » »

Values: » An Unwavering Commitment to Innovation & Excellence in every aspect. » Striving to be the better employer by making the work environment challenging, fun, and inspiring. » Making all customers in its value chain as partners. » Not shying away from the obligation to be environmentfriendly. » Ensuring sustainable growth and maximizing returns to shareholders.

Introduces an official platform for communication & ESS to the organization. Attendance tracker – provides multiple ways to capture employee attendance, such as Location Based Check In & Check Out, Biometric Integration & Proximity Reading Via Phone NFC device. Expense Management– Helps employees apply for a reimbursement of expenses incurred for business purposes via the app. Seniors can approve or reject these applications anywhere, anytime.

Leave Management– Employees can also apply for leaves which follow the authorization matrix setup and will be moved to the respective senior for approval or rejection. »

The company’s aforesaid values are highlighted especially in the brand’s portfolio, which consists of a few flagship products.

An Ingenious Product Portfolio

CRM –Allows capture of customer data, which is transferred in real-time to seniors for viewing on the go. Customized MIS and Reports for data analysis and mining.

Envisioning a Progressive Future

Squid Technologies’ most illustrious products consist of the “Allbox range” which have a host of sophisticated &incisive features. Given below is an overview of them:

In the coming years, Squid Technologies will continue to expand its portfolio to encompass an array of more products & features that fill the ongoing deficiencies of the industry. Speaking of the ultimate vision of the brand, it plans to usher a palpable horizon-shift in the B2B space at not just the national but also international level. It will be fructifying this ideal through a relentless innovative approach in its offerings. Squid Technologies’ robust growth trajectory is serving as inspiration for umpteen tech entrepreneurs across the country, inspiring them to uphold new standards of creativity & intuitiveness whilst ideating solutions for clients.

Allbox: Among the most popular products of the company, this is an environment-friendly, enterprise grade digital platform that brings an organization and user base together onto one app. For service providers, Allbox enables them to connect & interact with users with their very own controlled box on its app. This allows them to Communicate, facilitate, resolve & meet customer needs instantly. Given below are the multifarious benefits it has for service providers: • • • • • • •

Sending bills, reminders, alerts, notices, newsletters &more directly to customers. Feedback facility to get user viewpoints Online bill payment Unified calendar for all planned events. Targeted communication Customised MIS Unlimited data storage on secure servers

Allbox Corporate: This is the second app in the Allbox family specially designed for Corporates that are looking Prime Insights

Edition March 2022 | www.primeinsights.in

5 Reasons Why Wearing

Sun Glasses

Is More Important Than You Think

earing sunglasses is becoming a classy fashion trend day by day. However, what we are ignorant of is that they are a must-wear but now even for some good reasons. With their diversity in colour, shade, shape and style, sunglasses not only enhance our look but also enrich our personality by many folds. So, they are becoming our personal favourite with time. Yet, we should be aware that it is not just their beauty and style that they must be worn but because of their benefit and immeasurable protective function against UV rays of the sun. They act as a protective shield against harmful eye diseases for people of all ages. Let us peep into some of the beneficial features of actually wearing a sunglass and why wearing renowned brands is a must necessity: 1.

Protection against sand, snow glare and wind causing painful eye irritation: sunglasses guard our eyes against the harmful glare of UV rays reflected from the snow that is around 80% which may cause snow blindness or burn the cornea. This can often happen even during snowboarding or hiking in the snow without glasses. Sand entering our eyes causes allergic irritation, watery eyes, and soiling. Likewise, wind can dry out our eye fluid and cause impaired vision, thus, in all scenarios wearing proper sunglasses, especially photochromatic ones are a lifesaver. After all, nothing is more precious than our eyesight.

Cheap and low-quality lenses harm eyesight at a wider scale: wearing betterbranded sunglasses are far better than wearing low-quality lenses. Cheap lenses are common these days and are available at any common eye shop

Edition March 2022 | www.primeinsights.in

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or vision outlet. It is strongly advised not to buy them. Use of better quality sunglasses with power is highly recommended instead. Cheap sunglasses often do not give eye protection because the dark tinted lenses of any glasses can dilate your pupils if they come from a cheap manufacturer. This can cause serious consequences if they are built without any UV protection. Thus it makes our eyes unhindered to any harmful rays. 3.

Sunglasses save us from some rays of the sun that are a potent eye threat: the name itself suggests that sunglasses are worn to guard the unwanted rays from the sun, especially its UV radiation. Just as we protect our skin from sunscreen, eyes are more important to be safeguarded from some fatal solar radiation posing threat to our cornea and retina. Too much-unfiltered sunlight reaching eyes at a young age can develop serious eye infections or even cancer. Children are more vulnerable compared to adults. However, the most common diseases that occur in adults are macular degeneration, cataracts, etc. So one must wear proper vintage, polarised and branded sunglasses to be safe from all such terror.

Protection post-surgery: Eye surgeries are done to combat visual impairments so as to see things with unaided eyes. Generally, LASIK operation is performed and correction is achieved using a special laser. The recovery process is slow but permanent. However, in those days post-surgery the eyes must be handled very delicately and with utmost care. For that, the use of bestbranded sunglasses is required to ward off any unwanted radiation. This temporary protection keeps the eyes safe and helps to disappear the side -effects or risks of post-surgery completely. Sunglasses strictly protect the eyes from sunlight, dirt, wind and unwanted dust particles. Even the slightest weather influences or mild discomfort is much reduced.

Fewer headaches and migraines: bright sun rays or any other radiations can trigger headaches and constant hammering. These can lead to acute migraine problems and even affect our daily routine and physical activities. Wearing proper sunglasses can help reduce both the frequency and intensity of these risks. Furthermore, it reduces eye strain and fatigue making us more comfortable to enjoy any outdoor view for prolonged periods. Sometimes being exposed to radiation from media devices can put a strain on our optic nerves, leading to watery eyes and pain around the forehead. In those cases too, sunglasses are a must-wear whether you are reading, writing, watching or playing online.

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Edition March 2022 | www.primeinsights.in

IT Automation Consulting With an Emphasis on Quality & Industry-Redefining Services

he technological metamorphosis ushered by AI has brought with a marvelous upheaval of the business front. Umpteen integral business operations have been effectively optimized by leveraging the power of automation and other ultramodern systems. At the forefront of this transition, there have been a few avantgarde companies that’ve carved a niche for themselves in the automation space. A few of them contributed immensely to the change by leveraging their rich technical knowledge via consulting services. ZippyOPS, a Chennai-based IT Consulting Services Provider, is one such company that has been especially renowned for its automation consulting expertise. ZippyOPS has been in the market for years, and in relatively short period of time, it has established itself as an unequivocal pioneer in its specialized niche.

A Novel Conception Idea

The origins of ZippyOPS, much like that of any established brand, are marked by a zeal to do something different and fill a prevailing gap in the industry. The company’s founder, Sathish Babu, says that they’ve spent half of their lifetime in the IT industry. In the process, they’ve worked with various technologies developing multiple products & managing several projects for various business domains. Based on their expertise, Sathish feels that IT Automation is incontestably the need of the hour. It can boost the productivity of the IT department by reducing downtime and creating a safer, error-free IT environment. Practically speaking, it is the ideal way to get the most out of any organization’s IT resources. Despite the aforesaid, however, the number of companies providing the right solutions in the same are very limited. In light of this, Sathish thought of filing the gap by concretizing his company’s idea. ZippyOPS being a bootstrapped startup faced all kinds of challenges in the initial stages. Starting from finding the first client to getting the right resources with tools & technical knowledge, every step was an arduous affair. Edition March 2022 | www.primeinsights.in

Sathish Babu | Founder ZippyOps IT Consulting Services

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Winning Clients Through Leading-edge Services

The dogged perseverance maintained by Sathish has yielded much in terms of technological evolution. Growing from each challenge, he has managed to consistently refine his services to uphold an industrially superlative level of avant-gardism. ZippyOPS now offers end-to-end IT Automation consulting services using ultramodern modern tools and methodologies. Through this, it effectively delivers high-quality software faster without compromising security.

The company’s foremost emphasis with the aforesaid is to systematically fulfil all the various nitty-gritty perplexing the customers in the automation process. A foremost objective amid this is to intuitively and deeply understand all the challenges of the customer. The company furthermore heavily emphasizes on two core aspects, one is quality and the other one is security. It educates its clients on these two core aspects and doesn’t rush to sell. The staunch value-driven approach of ZippyOPS has garnered immense trust from its customers over the years. A testament to this is the fact that the company is getting more projects from existing clients, even amid difficult times.

The company provides consulting, implementation, and management services on: » » » » » » »

DevOps DevSecOps Cloud Automated Ops Microservices. Infrastructure Security

An Integral Marketing Front

Being an avant-garde brand, ZippyOPS is always open to new tools and techniques. Its team does its due research and analyzes the effectiveness of the techniques used in its campaigns. While the company is aware of and utilizes umpteen different mediums to reach the target audience, such as social media platforms, mail campaigns, phones, etc, it believes there’s no only one major way that’s irreplaceable. Quite simply, that is a good reputation which spreads via word-of-mouth from existing clients to others. Sathish highlights that when you keep the existing client happy, they contribute by referring you to others. This entire cycle thus depends predominantly on one factor – the contentment of clients which is an unequivocal focus throughout the implementation/maintenance of the company’s solutions.

The company furthermore offers multiple unique holistic productssolving day-to-day as well as larger IT problems: AutomateCIS is the world’s first scalable SaaS platform to audit and remediate security settings of servers to ensure compliance with industry-agreed cybersecurity standards. It also allows to roll back the remediation in case the process is causing issues on application. LabAsService: provides pre-configured lab servers which can be accessed from any machine with an Internet connection. LabAsService offers lab servers as low as $0.05/ hour on pay per usage model.

Shaping an Evolutionary Future

Going ahead, ZippyOPS plans to execute some noteworthy business milestones in the coming years. The company has already added its product category, in addition to its consulting services and launched two products back in November 2021. Mulling over the pandemic situation, Sathish explains how Covid has taught us a decade’s worth of life lessons. What his company was offering before covid was an enhancement service, which some industries may not consider during these times. Therefore it decided to leverage its automation expertise to conceive its own product line. On the developmental front, ZippyOPS also planning to implement futuristic additional features in the aforesaid products. These include the application scanning feature on AutomateCIS, automated scoring mechanism on LabAsService, etc. ZippyOPS is furthermore reaching out to and attracting clients all over the world with increasing tenacity. In the next few years, Sathish is certain of having a strong partnership with clients across the globe.

DevSecOpsAsService is still in the pipeline and yet to be launched. It is hosted by DevSecOps platform, where all the Open Source DevSecOps tools were hosted as managed services. Startups can use this as a security framework in their application deployment. Owing to ZippyOPS’ strategic automation of IT Infrastructure, any business can provide speedy and accurate outputs, reduce operation costs, and increase overall productivity.

The Brand’s Methodical AAA Strategy

To ensure utmost comprehensiveness in its service, ZippyOPS offers a multidisciplinary AAA strategy that covers planning, implementation & maintenance of the customized automation solution. » »

Advice (Analyze, develop strategies, architect and advice on modernization. Align (Migrating workloads and implementing

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automation solution end-to-end). Animate (Optimization and Maintenance of implemented automation solutions).

Edition March 2022 | www.primeinsights.in

Elon Musk: The Most Innovative, Successful And Debated Man Of The Tech World

lon musk is a worldwide known name from youngsters to people of all ages. Not only a successful tech entrepreneur but also a visionary engineer with the leadership of two giant tech companies: Tesla and SpaceX.

For quite a while now, the world has been experiencing a critical time post the pandemic. However, in such tough phases of life, this man has managed to become the second richest person in the world with a net worth of $160 billion. The continuous surge in Tesla shares has given Musk new growth opportunities. Born as a south-African, he now stands as one of the leading, most climate-conscious, corporate figures in the industry of business through the intellect. At the promising age of 12, musk began his successful journey as an entrepreneur when he was able to sell a code of his own created video game for $500-Blastar. After enrolling in Queen’s University in Kingston, Ontario, he, completed his education and soon after graduating in economics went to study at Stanford. He dropped out from there and at the age of just 24, he went to chase his entrepreneurial skills and co-founded his first company –Zip2 later sold to Compaq Computer for $307 million. It was an IT company that provided licensed online maps and business directories to local newspapers. After this, Musk launched X.com as an online financial service and e-mail payment firm. This further merged with Confinity to form PayPal in 2000. He became its chairman soon and acquired a huge shareholder value of around $180 million. One of his ambitious business ventures is SpaceX which has been chasing its way into a sustainable future. Founded in 2002, it aimed to make affordable rockets and launched its first model Falcon 1 in 2006 it also developed the Dragon spacecraft that transmitted provisions to International Space Station. He also has been awarded special contracts from NASA. Then he took an inevitable lucrative leap by involving his insight into several innovative companies with a real focus on technology and bringing science fiction to life. He kept on making successful jumps from Tesla cars to Solar City panels and brain-computer interface chips. All of them proved successful in reducing the chances of degenerative diseases. In 2004, joining Tesla engineers Marc Tarpenning and Martin Eberhard was his best decision. Two years later, the first electric car Tesla was made and launched: “Tesla Roadster”. Tesla’s IPO rose to $226 million in the next four years. The Model S sedan of Tesla got much appreciation due to its design and performance. Tesla intended to make and convince other carmakers to open-source its patents to everybody. A gigantic industrial spot in Nevada got opened with a name Gigafactory that worked primarily on battery manufacturing. Currently, Musk owns around 34 million shares and has successfully signed agreements directing to ensure that shareholders and customers plan to stay around the company in the long run. Musk is an example of a dream leader whose works, ideas and innovations inspire people all around the globe to work on this path he dreams new each day and realizes how to channel the value of the dreams of others. All his innovations combined designs, business and technology. As per the survey of new global industry professionals, Musk has been ranked as an international figure. Elon is also the chief executive of tech firms Neuralink and The Boring Company. His story is a personality with high potential, identification and evaluation of investment opportunities making him a visionary person. Despite a lot of challenges in his personal and professional life, he took these challenges as an interest. His ability to deal through business, navigate and do corporate development has explored his intellect into brighter directions with time. Not only has this but Musk also happened to be a part of OpenAI-a research platform with AI-based study without harming human existence.

Edition March 2022 | www.primeinsights.in

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Radar Ai LPR AF Motorized Pro Bullet Plus Network Camera

3D Radar Motorized Lens Key Features > Smart IR II (Combining the High Beam and Low Beam to adjust IR intensity to fit different lighting conditions.) > 0.001 Lux Starlight (Deliver high detailed colour Images even in low light environment reaching 0.001Lux.) > 1/2” Image Sensor (Top-notch STARVIS sensor to achieve excellent video quality even in low-light environments reading 0.001Lux.) > HLC ( High Light Compensation. Improving image visibility under strong light sources.) > Defog (Defog technology. Restoring clear images in hazy and foggy weather.) > Integrated Cable Management (Combining the power interface, PoE port, and other interfaces in the base neatly.) > 256G (Supporting ultra-large external microSD/SDHC/SDXC card storage up to 256G.) > Smart Stream (Bandwidth, storage and bit rate are saved with Smart Stream on eg. H.265+ saves 70%-80% bandwidth that of H.264)

Advanced ED Radar Technology The IndiNatus 3D radar can locate the vehicle position and direction with high accuracy. Verified by AI-powered LPR algorithm, the IndiNatus 3D radar technology can precisely identify detection distance, speed capture and flow control greatly optimising traffic monitoring and ensuring the safety of public transport.

Al-Powered LPR Algorithm Based on AI algorithm, the LPR function provides value-added data via a pre-trained deep learning model, which can not only recognise vehicle plates in real time with high accuracy, but also identify more vehicle features, like vehicle type, colour, etc. generating powerful security and traffic insights.

3 in 1 Super WDR Pro- 140 dB IndiNatus upgraded 3 in 1 Super WDR Pro outputs three frames each line, which is able to bring more details especially moving subjects. What’s more it great improves image quality for reducing smear and noisy postings. The ratio that the brightest light signal values divided by the darkest light signal values is up to 140dB.

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Rethink:

Effectively Supporting the Mental Health Needs of Organizations The Inception

The Company was founded with a mission to effectively and affordably meet the treatment needs of an enormous and growing population worldwide faced with a significant dearth of trained professionals. From the start, the Company focused on leveraging technology to train whoever cared for those with development disability. The focus was on impacting all entities revolving around the care of this population. Rethink found extensive research on the effectiveness of video modelling for training and decided to combine this proven method of instruction with the medically recommended ABA treatment methodology, creating an online training, workflow automation and support system for those with a development disability and their caregivers

Mr Daniel A. Etra Co-Founder and CEO of Rethink

About the CEO

A visionary and astute leader, Mr. Etra is the co-founder and CEO of Rethink. He was born and raised in New York City and has over three decades of successful international business experience, including 20 years as a serial entrepreneur. He was also the Co-founder and CEO of R.E.R International, a leading global supplier of printed materials to the retail industry. He worked as a Consultant with Bain & Company, helping establish their NY office, and served as a Managing Director of Promodex Ltd. He also served in the Israel Defence Forces and worked at Wasserstein, Perella & Co., specializing in M&A in the fields of healthcare, technology and natural resources. The accolades under his belt are numerous including the Inc. 500, the Deloitte Technology Fast 500, Smart CEO Future 50 and CEO of the year from Industry Era and Corporate Vision Magazines. Mr Etra completed his MBA at Harvard Business School and earned a BA in Economics from Yale University. He is a member of the Young Presidents’ Organization and actively participates in social welfare and volunteering.

1 in 6 new-born children is diagnosed with a developmental disability according to the Centres for Disease Control (CDC). The main treatment methodology recommended by the medical community is Applied Behaviour Analysis (ABA) however the challenge is significant dearth of credentialed ABA providers. Rethink offers the industry-leading practice management platform for behavioural health providers specializing in individuals with autism and related disorders as well as the leading platform supporting K-12 school districts and employers with the mental health needs of their students/employees. The Company delivers training, workflow automation, and clinical supports to organizations and individuals caring for individuals with a development disability as well as those struggling with mental health issues. We had a chance to meet the Co-founder and CEO of Rethink, Mr. Daniel A. Etra, who has built a Company that is improving millions of lives of people affected by behavioral and mental health issues.. Edition March 2022 | www.primeinsights.in

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Addressing a big problem

3. It has a direct impact on productivity in their workplace for employees and helps employers create a culture of wellness for the entire workforce

Seeking to address the significant dearth of trained professionals (only approximately 30,000 Board Certified Behavioural Therapists globally) available to meet the needs of a growing population with a developmental disability (approximately 450M globally). A scalable solution was created to support those in need no matter where they are located. Leveraging research-based strategies grounded in the principles of Applied Behaviour Analysis (ABA), the award-winning program includes over 1500 video-based demonstrations developed by experts to train caregivers, parents, professionals and paraprofessional staff on how to manage problem behaviours, track progress in real-time, facilitate care coordination and automate the capture and analysis of outcomes data. In addition, Program Specialists can also utilize Rethink as a form of job-embedded professional development and to augment coaching caregivers and other support staff. Rethink also offers a range of technology-enabled remote service options, ranging from short-term web-based consultations with Rethink’s Boardcertified behavioral therapists to ongoing program development initiatives supported by an in-house team of clinicians. In addition, Rethink’s practice management offering allows for the tracking of service authorizations and cost of treatment as it relates to clinical outcomes. Rethink serves individuals at all levels of development and ages ranging from point of diagnosis through early adulthood.

Rethink Ed 1. Offers industry-leading special needs management platform for public school districts 2. Used by hundreds of districts in all 50 states of the USA 3. Allows districts to fully meet Federal IDEA requirements and state mandates to provide an adequate education to students with special needs 4. Train staff and measure progress of student population not subject to mainstream standardized testing 5. Supports the mental health needs of the entire school district, both students and staff

A Case study on how Rethink brings a change

Mr. Etra explains that one of the most critical needs in employee benefits is supporting employees caring for a child with a developmental disability such as Autism or ADHD. Costco Wholesale went ahead with providing the Rethink program to these employees, which make up nearly 20% of Costco’s workforce. The Director of Employee Benefits at Costco, Donna Sexton, expressed, “I can’t think of any benefits we’ve ever added to our suite that got so much attention and so many letters to our president, thanking him for bringing the Rethink program on, and what a difference it made in their lives”.

Continuous Innovation

Mr. Etra and his team believe innovation is first and foremost recognizing the problem in the market, understanding the customer’s needs and then developing scalable solutions to address those needs. He further adds that the problem they solve is the exploding population with a development disability and the severe shortage of trained clinicians to serve them. The team shares a deep passion for social impact and offers robust, best-practice, and webbased tools that are incredibly easy to use, thereby driving scale and rapid adoption. An emerging trend nowadays is Big Data and AI, and Rethink is gathering the largest data set of outcomes that can be used to develop the right treatment protocols and facilitate the predictability of outcomes.

Roadmap for the Future

Rethink is expanding beyond treatment tools and supports for dependents with development disabilities to adults with a developmental disability, including employees with Neuro diverse conditions. The recent pandemic has created additional strains and challenges, making the program even more important. In addition, they recently acquired While, a mental health and resiliency platform for employees.

The experience of employees

A final message

Employee Benefits

A successful company does not happen overnight. Mr. Etra reminds us of an expression, “the 10-year overnight success” is true for successful entrepreneurs willing to pivot their business strategy to respond to changing market conditions, patiently play the long game and move the ball down the field little by little every day.

1. Industry-leading training and support platform 2. Experience working with clients employing fewer than 1,000 employees to over 100,000 employees and impacting over 7 million lives

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Edition March 2022 | www.primeinsights.in

The Future Of Online Casino Gambling In India

urveys over the past few months have shown considerable growth in the gambling industry, especially after the outbreak of the Covid-19 pandemic. Gambling, by all means, is a fun-filled activity however; in India it is quite complicated. People are often seen participating in gambling activities with family, friends and colleagues in and around different cities. Post the mandatory lockdown, digital entertainment, by all means, has become the mode of fun and amusement for all. The participation of Indians substantially in mobile gaming, sports betting and online gambling have increased by many folds as such. In the stance of law, gambling is illegal in the whole country and has brought many complications in the Indian gambling industry. In a few Indian states, gambling legalization has been guaranteed that has opened those places into a new era or territory. The future of gambling in India is a matter of evaluation. Given the complexities in law and authorization, a promising future is something that cannot be ascertained for India right now. The country although has a wide political history in gambling and a well-structured set-up, yet there are few glitches in its way of becoming a future milestone achiever. Under the Gaming Act of 1867, the gambling industry although still operational in many parts of our country, still prohibits the activities of gambling houses. In states like Sikkim, Daman and Diu, Goa, land-based gambling has been accepted and legalized. However, as the law structure changes from state to state, so changes the patterns and acceptances of the gambling industry. The government has shown its arduous support in games of skill like poker and horse betting. However, post-Covid-19 there has been some significant rise and growth of the gambling industry in our country that may give its access to the future. Let us find how:

several options now with a variety of games to be played under their portfolios.

Increased popularity

The online gambling industry has fetched more profit than the offline ones after the pandemic outbreak. The extensive use of mobile has increased considerably and with that, the tendency to make money online has given the gambling world a new level of the surge. Owing to the huge population and percentage of people joining the online servers have significantly given access to the growth of the gaming world.

Advanced technology

It is one of the main factors in the gambling industry that has given it a rise towards future endeavors. The availability of smartphones, tablets and PCs at an affordable rate and easy access to the internet from several cellular networks with 5G connections has allowed access to the internet and players all around the world can enjoy online games with a faster network. The gambling industry in Indian accounts for over 15% of the world’s online gambling traffic. Presently, the popularity of online gambling is increasing among people of all age groups. Around 80% of the local population participates in gambling at least once a year that has accelerated its growth rate and wishes to rise to 41% by 2024. India has been positioned among the top gaming software developers for global markets from previous performances and several gaming companies have contributed to the development of games worldwide. The future from these aspects seems quite bright. More clearer and more comprehensive legislations are going to be made once the Indian government identifies the potential in this industry. Tax opportunity is another government consideration. The country should be developed against the negative impacts of the pandemic and thereafter contribution to the gambling world will prove a colossal boom by integration of all such policies.

Varied games

An immense contribution is made by game developers in the market these days to make people love and acknowledge them. The best casino sites for real money now promise to provide integrated games from the industry’s top software developers. Players have Edition March 2022 | www.primeinsights.in

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SpringUp Capital: Spotting, Funding, Mentoring and Scaling startups

n entrepreneur without any funding is a musician without any instrument. In the initial phase, when businesses start, profits are low and funding is needed to allow the organization to meet expenses until profits grow. Sourcing enough funds for startups is not an easy task, where one needs the right set of investors to believe in one’s idea. SpringUp Capital is a MicroVC fund and Scale-Up Accelerator, focusing on spotting, funding, mentoring, and scaling start-ups. It is supported by a strong accelerator program, which enables start-ups across the world to find a market to scale. We had a fruitful conversation with Mr. Santosh Kotnis, CEO of SpringUp Capital who shared glimpses of his entrepreneurial journey. In this article, we will unravel some of the secrets of what it takes to taste success in the competitive world.

Getting started

Mr. Santosh Kotnis, CEO of SpringUp Capital Edition March 2022 | www.primeinsights.in

Right from the early days, the company had a clear mission to build and scale a startup. With experienced and successful entrepreneurs, the idea was to scale early-stage technology companies and rapidly grow their businesses. They also knew how to communicate with founders, have answers to their problems, expand them globally through international monitoring and bring a global ecosystem of accelerators and funding. The brand, today also is supported by global investment, global accelerator programs, and the technology start-up ecosystem that provides them with the right set of expertise, ecosystem, and capital for growth. Another part that separates them from others is the team. Under the leadership of the visionary man, Santosh Kotnis, they have a global partner team with decades of PE, VC, and Business Growth experience. Prime Insights

The Journey of CEO

provided with opportunities as they feel more valuable when they learn and enhance their skills.

Santosh shares that the story of struggle remains the same, perhaps the playing area and people he deals with are different. He opines that leading a business is a difficult job, one has to be vigilant about customers’ needs and play a perfect motivational role for team members. If you take it to the next level is like being an entrepreneur, where one has to be responsible for the activities and make decisions accordingly. Being a hustler all his life, challenges motivate him and is one of the reasons why he highly respects all entrepreneurs. He got to work on multiple interesting projects, for example, building FactoryMind, Norway based Artificial Intelligence (AI) platform and trying to bring Artificial Intelligence to manufacturing and plant data thereby helping plant efficiency, predict failures, improve forecasting and improve machine uptime.

The CEOs of today

Today, CEOs are judged basis on the performance and the brutal performance review. The good news is there is increased collaboration amongst the peers. The industry is also welcoming as there is increased tolerance towards taking a step in the wrong direction. Santosh strongly recommends exploring the entrepreneurial world as heading an organization gives a great view of how to build the business, acquire and serve customers.

Company’s achievement

Every day is a milestone if the value is added to the customers. There have been several milestones both in terms of people and revenue. The customer always comes first, if the customer is satisfied with their service, it is a milestone unlocked for them. Every success is celebrated and the company takes pride in adding value to the customers. As an organization, they believe in giving back to society and are associated with educating multiple students or education institutes who are in need.

The Right Balance

Santosh Kotnis is spiritual and believes in the power of karma. Envisioning a larger purpose for every event calms him down. He explains that when someone believes in the Karmic system, then the job is to just perform the acts passionately. Santosh is also an avid reader which helps him reduce his stress considerably. He incorporates regular workouts, breathing exercises, ample sleep in his daily routines. Another reason that makes him feel destressed is his family, who stay balanced all the time.

The future plans

The world is changing rapidly and digital adaption is transforming every business. Overall, it is becoming a customer-centric evolving world. New-age technologies like AI, IoT, Digital Manufacturing and Blockchain provide huge business opportunities. In future, the company aspires to lead from the front and build an ecosystem that will help our team to understand the change in the business landscape, help build that innovation culture to bring differentiation to the customers.

Keeping up with market changes

The new trends coming up in magazines, conferences provide Santosh with a broader perspective. However, most of his learning comes from customers who share interesting happenings in the marketplace. Startup founders also provide immense learning by sharing their expertise about innovating some great products. Podcasts also help him stay updated about what is happening especially in the technology and business world.

An inspirational message

During Santosh’s early phase in his career, he met one of the mentors in the US who told him, “Growth will only happen if you work hard and bring some value to the organization and customers”. The valuable advice fostered him in the right direction and encouraged him to build some great customer relationships, quality deliverables, keep the focus on processes, and lead the team with passion and empathy. In the second phase, his focus shifted on growth, profitability, and building great teams; which constituted building blocks of accelerated growth. A mentor from Norway guided him towards Emphatical Leadership, which later became a force of his leadership style. Mentors and leaders have played a vital role in his success. All his life his guiding principle is inspired by his guru, who taught him to stay humble, grounded and what you are.

Innovation grows business

Ultimately, the purpose of business growth is to increase your profits. Successful innovation adds value to your business that in turn increases your profit. He believes, “if you don’t innovate well, your business will plateau.” Innovation allows you to stay ahead of your competition. In a globalized world, there is more competing business than ever before where innovative thinking can help you predict market trends and customer needs. Innovation makes you a leader rather than watching others and scrambling to keep up.

The final words

Building a team

Santosh Kotnis says, “ Attitude plays an important role in the success of any individual. It determines how a person grows, matures, interacts, learns in any job or business”. To add on,

Santosh asserts that while running a business, the team is the biggest asset. It is essential to keep employees motivated on daily basis. Sharing the vision and being transparent is a key and at the same time allowing everyone to grow. Members should be Prime Insights

being focused is another success criteria that help in career and business.

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CHAI-VAAI CAFE: Delighting Customers Through Locally Crafted Food & Tea Servings

ndia today has witnessed a surge of restaurant & food chains that have carved a niche for themselves in the regional and national market. These brands have been largely known for the gastronomic delight they provide to the customers, as well as the quickness and quality of their service which has been unequivocally conspicuous in their brand image. A few such brands, owing to their locally crafted servings, have been in the limelight these years. In 2022 especially, their work has garnered widespread recognition from customers as well asaficionados across a multitude of regional markets in the country. Chai-Vaai Cafe, a conception of SimranGurnani, is one such upcoming brand that has been revered for its delectable, locallycrafted food & tea servings. Backed by a hardcoreexperience of 16 years, its team is maneuvering its operations & franchising to make some decisively bold moves in nationwide expansion. The Formative Stages The formative phase of Chai-Vaaiis marked by some interesting growth elements. First of, Simran’s professional background was never in this industry. She however always had her hands on her food, thus she pushed herself into this business not knowing how it’ll go and where it will take her venture. Although Simranjust wanted to open a single outlet to keep herself busy and make ends meet, the support of her team spurred her to initiate its Franchising. Fast forward to 2022, the brand is now in great business having more than thirty five operational outlets PAN India in less than 15 months. Speaking of the initial challenges, Simran highlights how their foremost difficulty was maneuvering the company amid COVID-19. The economic uncertainty has petrified everyone of putting money in their business, and Simran too had her fair share of doubts along the journey. The pandemic scenario, while stifling, turned out to be an immense growth phase for Chai-Vaai. The company has been successfully opening outlets PAN India amid this period. The core point of the brand has been simple –to target everyone with a pocket-friendly menu, which has been a major reason they’re able to sustain and run the business currently.

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Simranfeels that their biggest challenge actually turned out to be the biggest growth opportunity which bolstered their brand. Creating Innovative Food Experiences Beingan idea-driven brand, Chai-Vaaiis all about innovation with food. Its team keeps adding novelties to menu, leveragingits rich experience and ideas for the same. They keep themselves updated with all the new trends and all the possibilities of what can be done, whilstalso considering the budget of its franchise owners. When Simran rolled out the franchise, the only objective the team had was to grow on FOOD, as there are multiple Chai brands giving similar types of services and menu. They didn’t want to be called same or usual, so they developed their costing to the basic for franchise and menu for themasses. The brand’sfoods start from Rs10 – Rs150, where they can target everyone, irrespectiveof budget constraints. Whilst being pocket-friendly,the meals they serve are also fresh, hygienic, fast,and made with the best ingredients and loads of LOVE. Chai-Vaai’s prime objective throughout has been FOOD FOR EVERY MOOD – for which it relentlessly works towards on both innovative &quality fronts. The Brand’s Expansion Process A great reason for Chai-Vaai’s vast and rapid PAN India expansion has been simplified franchise implementation. The process is very simple; the moment LOI is finalized for a client, the operational team visits the location to help them with the procurement of the shop or land. In addition they help them in the finalizing of vendors foe civil work, as well as hiring and training the local staff. Stage 2 of the process is to finalize the vendors for raw material locally, with the best rates for the Franchise owners. Collectively, they help their clients to the core in every step of finalizing and running the business. In addition to the aforesaid, a major defining factor for the brand has been its adherence to staunch values. a robust growth trajectory through a conscious yet prolific expansion approach this year.

Nurturing Trust Through Strong Values Simranexplains how amid today’s times, we see a lot of doubts and trust issues around the Franchise system, as the industry has been spoiled with some brands who tend to cheat on some factors. As an upcoming brand, Simran with Chai-Vaaitends to show that they’re all about integrity as they don’t take things ahead until they resolve all issues.

Chai-Vaai’s Vision for 2022 Looking retrospectively at her journey so far, Simran feels that she’s had an experience if a lifetime. She never thought that in less than 2 years, Chai Vaai Café would establish a palpable PAN India presence. Her brand been already awarded 3 times in the Best Franchise and Upcoming Franchise brands in India, from the foodie city of Indore. By the end of 2022, Chai-Vaai plans to keep a steady pace of growth in the market in the aforesaid value-oriented manner. It aims to open at least 55 outlets by the end of 2022. In her parting words, Simran wishes to bolster the spirit of our entrepreneur readers by illustrating her success example. Here’s what she has to say: “Never give up on your dreams. There is no age which can defy your Dream.If I, at 43 years of age, created a 35 outlet PAN India Brand, then anybody has the potentialto do so. Always keep the entrepreneurial spark alive! “

Given below are ideals that the brand maintains throughout its operations & processes: » » » » » » »

A strong desire to invest. Usage of proven systems/structure. A focus on keeping customers highly valued. Openness to change and feedback. Maintaining prompt responses to staff and clients. Keeping a high-energy and fast paced environment. Fostering a relentless entrepreneurial spirit.

In alignment with its values, the brand plans to maintain Prime Insights

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Shivashish Tarkas:

A Resilient CEO With an Indefatigable Zeal for Advancement

Shivashish Tarkas | Founder InterMentalist

hen thinking of an eminent CEO, we often conjure images of a professional with remarkable visionary qualities. Be it a steadfast growth mindset or an insatiable hunger for innovation, these qualities are multifarious and often signify the character integrity of the professional. In 2022, a plethora of CEOs have garnered unprecedented recognition owing to their novel ideologies & offerings. A few of them have been so exemplary that their success has spurred a whole new dimension of creative possibilities within their specific industry. Shivashish Tarkas, the Founder of The InterMentalist, is one such CEO who has been at the forefront of various redefining developments in his industry. His company has been conducive in inspiring new service paradigms within the domain of influencer marketing across south India.

The Spark of Inspiration

The InterMentalist was founded in 2015 with a strong desire Edition March 2022 | www.primeinsights.in

to achieve something significant and influential across digital space. In retrospect, Shivashish agonizingly recalls how 2010 – 2015 were the dark years of his life. He was stifled by poor academic performance and poor decision making skills. On Day 1 of his college, he had already realized that the conformative academic front wasn’t his cup of tea. As much as he wanted to run away from reality, he also wanted to ensure that his parents don’t feel let down as they had gone through enough struggles to get him an engineering seat. The first two years of engineering were arduously draining with over 100 kms+ of travel a day, in addition to couple of arrears, assignments, projects, and so-called tests. Amid all this, Shivashish saw nothing but a bunch of students who were here to pass exams and get a makedo job worth 20k/month. There absolutely no time or enthusiasm to explore something unreal that’s novel in conceptuality. The spark of inspiration came to Shivashish so early that when he used to sit in his college bus, he used to loathe the prevalent monotony by seeing IT employees follow the same schedule each day whilst travelling to office. It just hit him – “He doesn’t want to end up here at least”. To add fuel to this, he was constantly reminded or rather taunted that the students would be nothing without a college degree. In view of this, Shivashish decided – whatever may happen, I won’t conform to the status quo. He was good with computers, analytics, and brand aspects – this gave him an intuitive knowing as to what venture he should proceed with. Deciding unequivocally to become a success, he embarked on his entrepreneurial journey. He knew that 5 to 10 years later, he will look back and rejoice in his decision to follow his fervour. Shivashish’s experience was a downright a loner’s journey. To him, it felt as though he had to build his life from scratch in a jungle with no human contact/resources. . In the company’s initial days, Shivashish was caught in a stifling deadlock; potential givers/clients wanted to see his work before they could give him a project, but he had nothing to show except the fire in his eyes and vision in his mind. The aforesaid was accompanied by the usual mental challenges when one has nothing in their pockets but want to fructify an invisible reality. In every step taken initially, there were many no’s from people; he was furthermore underestimated because of his age as he was only 21 upon starting the company. All Shivashish had after completing college was Rs 3500. He invested it in his business and went all-in thereafter. 38

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Creating a Stellar Market Presence

Since his initial days of having a meagre capital, Shivashish has grown his brand exponentially both in terms of finances and market acclaim. The InterMentalist provides end-to-end influencer marketing services exclusively for South India ,in addition to personal branding services to public figures. When it comes to the South Market, it is the preferred partner for the kind of bandwidth it can handle in all categories. The company’s vast clientele features umpteen renowned Influencers, creators, actors/actresses/superstars in the South. A great part of its market eminence can be attributed to its value & customer-centric approach.

InterMentalist’s Value-driven Approach

Driving an illustrious B2B business, people management and communication is a strong forte for Shivashish with his company. According to him, it’s always been a relationship business rather than a business in relationship. Nurturing them has always led to a powerful personal connect. Shivashish goes on to elucidate that he always sees customers as God’s blessings. He remembers his early days when he was loitering in business areas to make some money. Few welcomed, few mistreated, few literally gave no response, while also there were few who chased him out. After a long period of arduous struggle, Shivashish is grateful now that his potential is finally being recognized. He attributes this to his constant fostering of a healthy and positive environment. He also highlights that his company has always been vocal about their vision. Apart from this, they have a very strong market presence, market exposure, and market knowledge when it comes to the South.

Fostering Trust Though Powerful Visuals

In Shivashish’s years of maneuvering the business, product/service’s market success is largely defined by the quality of its visuals. He believes that product packaging plays an important role in fostering that initial trust, be it FMCG or application-based services. Poor interface or poor packaging are the major deterrents that prevent a brand from growing big. If Step 1 fails, there is no Step 2; Everything needs to be readdressed and redeveloped. Shivashish further elucidates that consumers today want to try unique things. They won’t mind experimenting at least once before they end up becoming recurring customers. Startup brands which have emerged as unicorns in the last few years are giving tough competition to global players in every segment.

Shivashish’s Take on Entrepreneurship

The optimistic trend of startups has kindled a fervent entrepreneurship spirit in Shivashish. In retrospect, he describes his entrepreneurial journey as immensely rewarding & adventurous. Every day in it is a rich learning experience for him. Given below are the lessons which he wishes to exemplify through his journey:

A Dogged Determination: Looking at Shivashish’s story, many are kindled with a greater faith in their ability to rise above wretchedness. They see a journey of a middle class and a neglected boy who had big dreams. Ultimately, he went on to achieve what he believed and promised, and is inspiring others to do the same. Building From The Scratch: As a guy with no background, no business knowledge, no

finances or infrastructure, Shivashish now owns south india’s finest entity in this domain. This inspires a visionary attitude among those who see his journey.

Nurturing Relationships: Shivashish has made it a special point to maintain a steady relationship with all – be it stars, brands, agencies, or any individual in the field. In an era of egos and hierarchy, this serves as a refreshing paradigm-shift. On a concluding note, the CEO expresses immense gratitude for being able to work with the finest people in the South film & media industry. Today at the age of 28, he has worked with over 200+ influential figures across the industry, which is rapidly proliferating with time. Prime Insights

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Healthcare

How clean water comes under unescapable necessities of Human

an you imagine your existence without food and water? Possibly not. You can live without food for some days but without water, it is impossible to survive even a single day. Water is an important asset and we can’t even imagine our life without. We all know that water is the main source of existence on Earth. Our life is dependent on water. We can say that “Water is a lifeline” for all the creatures existing on this planet. About one-tenth of the world’s population is lacking from clean water and only 3% of water is drinkable in the earth. Clean water means good health and as you know water is the first and foremost medicine. So, drinking pure and clean water is important. Water is a fundamental human need. There is a requirement of 20 to 50 liters, at least, of clean and safe water per day by human beings for drinking, cooking, and simply keeping themselves clean. Naturally occurring surface water usually is not sterile. Even the pure mountain streams frequently contain some microorganisms which can cause gastric distress. Water is mostly considered safe unless it is near a source of pollution. The occurrence of dangerous

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chemicals in unpolluted water is rare, but still, it occurs. In 2018, 2.1 billion people were still living without safe drinking water in their homes worldwide and more than 892 million people did not have the choice but to defecate outside. Polluted water isn’t just dirty—it’s deadly. About 1.8 million people are dying every year of diarrheal diseases like cholera. There are millions of others who are seriously sickened by a host of water-related ailments—many of which are easily preventable. In the case of developed nations, who are bestowed with everything from technology to luxury, getting clean water at home is as ‘natural’ as breathing fresh air. Most people from advanced countries may not particularly pay attention to the availability of clean water, but this is not the case with people in the rest of the world. There are a lot of nations still left in the world that do not have access to clean water sources or water that is fit for human consumption. Universal access to clean water is one of the basic human rights and an essential step towards improving living standards worldwide. Even the United Nations has considered Prime Insights

people are subject to when the only thing they can drink is water that comes from sewage and contaminated sites like industries. Clean water is an essential element not only to remain safe from disease but also to maintain good health.

this aspect. The communities which are deficient in clean water availability are economically poor and their residents trapped in an ongoing cycle of poverty. Education suffers when sick children miss school. The opportunities to excel economically are routinely lost to the impacts of rampant illness and the time-consuming processes of acquiring water in places where it is not readily available. It is the children and women who mostly bear the brunt of these burdens. The utility of water essentially lies in hydration and for food production—but sanitation is an equally important, and complementary, use of water. Improper sanitation services not only breeds disease, it can rob people of their basic human dignity. In this article, we have highlighted major reasons why everyone needs access to clean drinking water and safely managed sanitation, right at home.

3. Helps in Getting Rid of Toxins

One of the benefits of having clean, fresh and safe water is that it helps in getting the body rid of all types of toxins, whether they are created due to bodily reactions, obtained from outside sources or the ones that occur because of the consumption of contaminated water.

4. Needed for Agriculture and Food Production

The production of food includes clean water as an essential ingredient. Producing crops and grains with contaminated water will lead to the bacteria and disease spreading to those who consume the fresh produce. Thus, the water used in agriculture must also come from safe and clean resources.

1. Provides Nourishment

Water is life. Those in administration and power should understand this quickly so that this law of water being available to everyone can be implemented. Water is the primary source of nutrition. The body of human beings is made of 60% water, and this is a clear enough indication of the importance of water. Humans need to be adequately hydrated for the proper functioning of their physiological systems. Apart from this, water helps maintain organ health and allows the blood to maintain the consistency it requires to flow freely and transport oxygen and nutrients to every cell of the body.

5. Improved Sanitation Facilities

Sanitation purposes also require clean water. There is a probability that if clothes are washed, or the body is washed with contaminated water, this too will increase diseases. The same is the case for cooking, cleaning, and other similar tasks that are an integral part of our lives. Clean water is necessary for good health. It is quite clear now that providing access to clean water is a stepping-stone to human development. People gaining access to clean water are better able to practice good hygiene and sanitation. Children maintain good health and are more likely to attend school. All the worries related to water-related diseases and lack of access to clean water can be put aside by the parents. Instead, they can water crops and livestock and diversify their incomes. Communities no longer struggle for rights to a waterhole.

2. The Prevention of Diseases

Most people don’t know that if they are unable to drink safe and clean water, it gives rise to various kinds of diseases. Fatal medical conditions like cholera, typhoid, and hepatitis A all occur because of the consumption and or the presence of contaminated water. Imagine the risks that

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Divami Design Labs: Achieving New Standards of Work Excellence Via Integral & Employee-Centric Practices

hile thinking of a notable organization, we often envisage a work culture that’s subject to some unswerving systems & values. In modern times, this expectation is even more pronounced with a growing prevalence of conscious practices that emphasize the holistic wellbeing of employees. The arduous adoption of the aforesaid practices, in their most conspicuous form, has been witnessed among some stellar brands in the Indian startup space. Through their idealistic policies, they’ve ushered a massive upliftment in the collective performance & welfare standards for the workforce across their industry. Divami Design Labs Pvt. Ltd, is one among such integral organizations that have set an exemplary barometer for employee wellness through its conscious practices. Since its inception in 2008, Divami has relentlessly advanced its work culture, successfully executing 150+ Projects and catering to 2.5 million End Users in 13 Countries across 6 Continents.

The Core Tenets of Divami

Divami’s success thus far has culminated from a consistent and strong adherence to certain core tenets. According to the CEO, Naveen Puttagunta, the following ideas must be upheld by the workforce to maintain the company credo: • • • • • •

Doing the right thing at all times: The employees are expected to maintain a level of integrity in their work. Taking Ownership: They must take complete responsibility and exercise power in their work. Keeping Commitments: They must be wholly dedicated to their tasks and any deadlines therein. Striving For Perfection: Maintaining a hunger for work mastery is important. Respect Colleagues and Customers: They need to be internally as well as externally cordial. Work with a Positive and Get-Done Attitude: The predominant mindset should be imbued with optimism & decisiveness.

Naveen Puttagunta, Founder & CEO Divami Design Labs •

All new hires are given a clear understanding of their roles. With a robust buddy program, the company tries to help them adapt to the culture from day one. The company moreover advocates transparency in the workplace and encourages all employees to voice their opinions and ideas.

•

The CEO and Director personally groom the employees and take time-to-time sessions on helping them achieve their aspirations beyond just career, be it advisory on health & safety, financial planning, etc.

•

Employees are encouraged to speak their kind, interact with each other. The company has employee engagement events every Friday, to ensure that they have fun and know their colleagues on a deeper level.

Divami’s Holistic Work Environment

In addition to the unswerving values, Divami’s work culture is massively bolstered by its holistic work environment. It mainly emphasizes three key aspects with this: employee wellbeing, productivity, and growth. Edition March 2022 | www.primeinsights.in

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•

Divami’s management makes immense efforts to make the workplace comfortable with no cubicles to promote collaborative working. They replicate the same in its workflow with a very flat hierarchy and an open-door policy where any employee can walk up to the management for any concerns.

Fostering All-Round Professional Development

So as to facilitate the maximal professional development & career growth of employees, Divami ensures a multitude of robust measures across various fronts of training. An unequivocal priority is given to the mentoring and coaching of employees. The team managers work in tandem with the employees and focus not only on the metrics & targets, but also address the employees’ anchors that may be holding them back from bringing out the best. The company furthermore encourages all employees to cross-train and learn new technologies to keep up with the trends to promote career growth. It has introduced internal clubs where all employees can join and learn new skills, irrespective of their job profiles. Divami’s dedicated growth efforts are further complemented by its collaborative management style.

The Management Style at Divami

Prathima Inolu

Executive director & Chief designer Divami Design Labs

The company’s management gives due consideration to the thoughts, ideas, and opinions of its staff. In sync with the core values, the team is encouraged to take ownership and deliver impeccably on commitments. At Divami, every team manager defines the goals of their respective achievements from time-to-time. Every month, it awards the team members and explains how their actions helps the team star performers and people who go overboard in helping their achieve their goals. This process-wise goal approach also allows teammates or clients. The company also has annual awards to every team member to understand their responsibilities and align honor its achievements. their personal goals with those of the team. With an open door, employees are free to communicate with Divami’s Tenacious Growth Mindset leaders to understand how their personal goals are related to those Since its inception in 2008, Divami has maintained an indefatigable of the organization. growth mindset which has been conspicuously evident in its success trajectory. In the past 13 years, the brand has achieved Spurring Achievement Through Recognitions umpteen illustrious milestones which have bolstered its national The collaborative and open-ended environment at Divami works & international presence. in tandem with its due recognition of employees. The company’s The foremost highlight of the brand is it being recognized as the CEO, Naveen Puttagunta, highlights that recognizing employee leading UX/UI Design and Development Service Provider. Since achievements helps increase productivity and raises the employees’ 2019, Clutch.co has ranked it amongst the top global players. morale in challenging situations at work. Amidst the pandemic, the company opened its US office and Every achievement, big or small, is appreciated and employees are won a couple of awards that identified it as the best in the niche. rewarded for it so as to give them the positive reinforcement to In 2022, it holds some aggressive expansion plans on multiple keep up such work. Be it good customer feedback, going above integral fronts. and beyond the job description, or exceeding any metrics, all such The company furthermore aims to scale itself in staff strength as achievements are recognized in their due importance. well as the top line. Ultimately, it aims to achieve unprecedented Divami furthermore conducts events and functions to suitably heights in the UX/UI domain whilst setting a whole new paradigm reward the employees for recognizing their efforts and for the design experience.

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Top 10 Most

Influential Women in the Indian Business Community Trishani Sarkar | Prime Insights

n the past few decades, strong women have shown tremendous courage and dedication in various sectors. Owing to their hard work and never-say-die attitude, the way society views women has changed drastically. These women have not only shattered the gender stereotypes but also proved to be a great source of inspiration for young girls in our country. Here are the top 10 most influential and dynamic women in the Indian business community-

market. Vandana also runs an NGO called ‘Khushii’ which provides scholarships to underprivileged and physically challenged students. Owing to this, she was awarded the prestigious Padma Shree award by the Honorable President Mr. Pranab Mukherjee, in April 2013. #2 Priya Paul (Park Hotel) Priya Paul is an Indian businesswoman and chairperson of the Apeejay Surrendra Park Hotels. She completed her studies at Wellesley College, US, after which she started working as a marketing manager under her father. Today, at age 51, she is regarded as one of the most successful women in India. In 2012, she was awarded the prestigious Padma Shree Award by former Indian President Pratibha Shing Patil.

#1 Vandana Luthra (VLCC) Vandana Luthra is a businesswoman, philanthropist, and chairperson of B&WSSC (Beauty & Wellness Sector Skill Council). Back in 1989, she founded a beauty and slimming center called VLCC. Eventually, she added a plethora of other grooming services like full body laser, Dermat solutions, hair build services, etc. Over the years, VLCC has faired exceptionally in the Indian Edition March 2022 | www.primeinsights.in

#3 Kiran Mazumdar Shaw (Biocon) Kiran Mazumdar Shaw is one of India’s richest self-made 44

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businesswomen. She completed her Bachelor’s from Bangalore University and her Master’s from Melbourne University. In 1978, she founded Biocon, a biopharmaceutical firm. Over the years, Biocon entered the US biosimilars market and garnered a lot of attention from investors. According to Forbes, Biocon is one of the first companies to have gotten approved by the USFDA (United States Food and Drug Administration). In 2019, Kiran bagged the titles of the 54th Richest Indian and World’s 65th Powerful woman. #4 Suchi Mukherjee (Limeroad) Suchi Mukherjee is an Indian businesswoman and founder of the online clothing and lifestyle marketplace, Limeroad. Suchi is an Economics graduate and has a Master’s Degree in Finance from the School of Economics in London. Her start-up has garnered her numerous awards, some of which include the Coolest Start-up of the year by Business Today, Unicorn Start-up Award by NDTV, and Infocom Woman of the Year by Digital Business. #5 Ritu Kumar (Fashion Designer) Ritu Kumar is a renowned Indian fashion designer who kickstarted her fashion career in Kolkata. She completed her schooling at Loreto Convent and college from Lady Irwin College. She also secured a scholarship at Briarcliff College, New York, where she opted for a course in Art History. During the initial days of her career, she made bridal and evening wear. After several years, she made it to the international market. Since then, she has been operating her fashion business in numerous cities like France, and New York. In 2013, Ritu was awarded the esteemed Padma Shree Award by the Indian government. #6 Indra Nooyi (Amazon Board Member) Indra Nooyi is an Indian woman entrepreneur, former CEO of PepsiCo, and one of Amazon’s present board of directors. She has a Master’s degree from the Yale School of Management. Initially, Indra worked as a product manager at Johnson & Johnson, after which she worked as a strategy consultant at Boston Consulting Group. After working at Pepsico for nearly 12 years, she was appointed as the CEO of the company from 2006-2018. In February 2019, she was elected as one of the directors at Amazon. Owing to her incredible performances, she ranked 11th in the Forbes list of Most Powerful Women in the World. #7 Falguni Nayar (Nykaa) After two long decades of working as an investment banker for Kotak Mahindra, Falguni Nayar finally pursued her lifelong dream. In 2012, she founded Nykaa, an online cosmetic and wellness products company. Over the years, Nykaa has managed to expand its reach across the country. It has been a partner with Femina since 2014. Prime Insights

At present, the company offers over 850 brands with 35 stores across the country. Owing to the rapid success of the company, Nykaa bagged the title of ‘Most Powerful Business’ by Business Today, in 2017. She also received the ‘Woman Ahead’ award by Economic Times. #8 Aditi Gupta (Menstrupedia) Aditi Gupta is an Indian author and co-founder of Menstrupedia. Aditi and her husband initially came up with a comic book to educate young girls about menstruation. Eventually, they created Menstrupedia.com, a website designed to do the same. Menstrupedia became a success almost overnight. In 2014, it partnered with Whisper India for the “Touch the Pickle” movement conducted in 4 cities across the country. In the same year, Aditi also launched a comic book which was translated into Nepali and Spanish. Today, Menstrupedia comics are used by reputable schools like Ecole Mondiale World School, Bright English School Ahmedabad, etc. #9 Radhika Ghai (Shopsclues.com) Radhika Ghai is an Indian businesswoman with over 15 years of marketing experience. She completed her MBA from Washington University and has dabbled in several industries such as PR, advertising, Fashion & Lifestyle, among others. She became the co-founder of Shopsclues.com after the company was established in Silicon Valley in 2011. At present, Shopsclues has become one of India’s largest fully managed marketplace. The website garners over 7 million visitors monthly and serves 9,000+ cities. #10 Vani Kola (Kalaari Capital) Vani Kola is an entrepreneur, founder, and managing director of Kalaari Capital. She is a venture capitalist who has completed her master’s of science degree from the Arizona State University. While working at Silicon Valley, she founded Rightwrok and Certus software. She eventually moved back to India in 2006 and started working as a venture capitalist. She did a partnership with NEA (New Enterprise Associates), and in Sep 2012, she founded Kalaari Capital with a USD 150 million fund. Her dedication and sheer perseverance won her the TiE DelhiNCR 5th Edition of Women Entrepreneurship Summit Award. She was also presented with NDTV’s Women of Worth Award for Entrepreneurship. These women have greatly contributed to the Indian Economy and curbed many prejudices against working women. Their sheer passion, hard work, and determination are great sources of inspiration for youngsters in our country.

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In Home Personal Services:

Impacting lives by providing exceptional care at home

aring about others represents life’s greatest value and to care for those who once cared for you is one of the highest honours. As a caregiver, touching a life makes one feel special. In the field of home care services, many companies came and went, but In Home Personal Services has grabbed the present. Providing exceptional senior care, the company customizes care plan that are carefully designed for loved ones who require hands-on assistance with personal activities. They are in the non-medical care model providing quality services at the comfort of home. In this article, we will be unravelling the successful journey of In Home Personal Services.

What the company offers

In Home Personal Services is a non-medical senior care franchise model in the booming senior care industry. A lot of work went behind the structure and development of the business model. In Home Personal Services possesses many unique differentiators in the senior care space that makes them the leader in the market. It was formed with purpose and over a decade of study, development and structure to ensure it provides the lasting and unique brand and business opportunity that meets often exceeds the expectations of those looking to join the system.

The inception journey

The company was founded in 2004 by Michael Collura, who worked with his mother. While building the successful brand, In Home Personal

Mr. Michael Collura, President and CEO Edition March 2022 | www.primeinsights.in

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Services, Michael admits that he never set out to build a brand that was so widely expansive with the growth it enjoys today. The business may have started as a business of circumstance and chance but the original mission and vision of the brand still stand strong today. It was formed differently and continued to expand the franchise system with offerings across the United States. It has definitely been a joyous journey for the team which never set out to become a franchise system. They are honoured and humbled that the brand has become a sensation, much more than what they dreamt of during the early days.

Working together as a team

If everyone moves forward together, then success takes care of itself. A team is built when it is nurtured. Leadership must understand that a single person is not important but a team is. Michael shares, “Being the smartest person in the room is the failure of leadership”. The team at IHPS makes him proud because of surpassing the expectations and the perceived limits they had of themselves. The very fact that Michael is useless today, is a great success for the team. Michael adds, “The team, many from very early days are still working. The tenure reflects the strength in the brand and is a source of evergrowing success.”

Doing the best even in trying times

The coronavirus pandemic has been devastating globally. Like anyone else, In Home Personal Services is a non-medical provider that faced a lot of challenges. One can always make the right decisions at the time of bad situation, the team at IHPS, even at the start of the pandemic did not allow fear and misinformation to creep in. They continued on their progress towards their mission and uphold commitments to the patients they care for. In their record, not a single person who trusted them with their care was left without the caregiver or service of the company that they relied in those unprecedented times.

Focusing on Research and Development

The entire team at In Home Personal Services stresses being innovative and forward-thinking, which they believe is a product of the vision. A paragon in the industry, there is no shortage of talent in the company. Not only have they achieved several milestones, but they have also Prime Insights

differentiated themselves by developing of a kind and never before programs that are idiosyncratic to the brand. Under the innovative leadership of Michael Collura, being visionary is synonymous to innovation. Sharing an example to support the idea was a caregiver school, the first of its kind recognized by the Board of Higher Education and listed publicly as a first in the nation for the training and certification of caregivers. A more impressive action was when the founder, Michael issued direction to the team that this program will be made free of charge in all 50 states effective immediately and will remain so until July 5th, 2022 in honour of his brother, who the brand is named after he passed away in a tragic accident at a very young age. Another aspect is ensuring quality care that is the very heart of the mission and vision of the brand. It is the fabric of the business model and the team is regularly trained as part of the never-ending commitment.

Inspiring words

Those young minds who aspire to start their venture, what follows next will help them navigate the process. The golden words are, “Find something you are passionate about and follow that path. Don’t try to copy someone else, you will be miserable and like a cheap copy never find the lustre of what you are seeking. Embrace failure, it is a part of finding success. Finally, surround yourself with those that make you better and can ultimately replace you. This is how you succeed.” 47

Edition March 2022 | www.primeinsights.in

Types of tourism in India and the best place to visit with family

he tourism industry has always been one of the best industries in India so far, owing to our country’s natural beauty and varied topography. It has made India economically stable over years and added to our development and promotion. India itself represents the culture, tradition, taste, style and ethics with variety and richness. Let us look into some of the popular kinds of tourism of our incredible India:

Beach tourism

India has a vast coastline of both sides-east and west. This provides the scope and ample opportunities for beach spots or tours that are a splendid visit for any season. Beach itself is a huge attraction for millions of people worldwide for its beautiful view and aura. Large numbers of people flock around beaches and spend leisure weekends. In India, the best beach destinations include Goa, Kerala and the Andaman and Nicobar Islands in the Bay of Bengal.

Eco-tourism

India has rich biodiversity and eco-tourism has grown recently. It entails the sustainable preservation of a naturally endowed region. This is also creating ecological development in all aspects. People get to view nature at its best, undergo jungle safari and study the varied biodiversity in our country through these trips. Ecotourism has increased tourism value by many folds as it is directly related to nature study and conservation awareness. Best ecotourism tours in India can be hailed from Kaziranga National Park (Assam), Gir National Park (Gujarat) and Kanha National Park (Madhya Pradesh).

Edition March 2022 | www.primeinsights.in

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Medical tourism

India has been providing cost-effective medical treatment and recovery for many years now. Masses throng to our country from abroad to avail these services with superior quality healthcare in terms of general medicine or surgical procedures. Several medical institutes that have recently opened up have paved their way by proving magical remedies to deadly diseases. They even cater to foreign patients and charge on an Indian basis without the urge to make any foreign revenue profit. One can visit the city of Chennai and Vellore in the state of Tamil Nadu known for its renowned medical treatment best treatment possible.

Adventurous tourism

This kind of tourism has recently grown in our country that involves exploration, expedition and experimentation of remote areas, mountain passes, trekking and visit to exotic locales while engaging in various interesting activities and inventing things. People prefer skiing, paragliding, bungee jumping and several other fun-filled thrill activities that not only arouse love for their own country but has also opened access to many inhabited areas of beauty that would otherwise have remained a mystery. Such places in India include trekking in Ladakh, Sikkim. Himachal Pradesh and Jammu and Kashmir are some beautiful destinations to practise skiing. White water rafting in Assam and Uttaranchal are also on the list.

Cultural tourism

Our country has always been known for its cultural heritage and an element of mysticism. That is why both Indian and abroad tourists come here to relish and cherish the taste of our culture in various states of India. People can enjoy various traditional fairs and festivals and enjoy the special delicacies coming from particular traditions. This kind of tourism preserves and enriches our heritage and also influences other nations in several aspects. Some of the traditional fairs to be visited are the SurajKundMela in Haryana, Pushkar Fair in Rajasthan, etc. sites like Ajanta &Ellora caves in Maharashtra, temples of Mahabalipuram in Tamil Nadu, monuments like TajMahal in Agra and HawaMahal in Rajasthan are a must-visit.

Wildlife tourism

The rich biodiversity cover of India is because of its huge forest cover and dense ecological biosphere. There are beautiful and exotic animal species some of which are even endangered and rare. This has boosted wildlife tourism by many folds and that is why many non-Indian residents visit our country each year for research, study, knowledge, gathering of information and photoshoot of wildlife. Core wildlife-rich areas in India to be visited are Sariska Wildlife Sanctuary and Keoladeo National Park in Rajasthan and Uttarkhand’s Corbett National Park. Prime Insights

Edition March 2022 | www.primeinsights.in

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