Prime Insights

Editor’s Note

Confronting Challenges with a Persevering Spirit

The Indian entrepreneurial ecosystem is unfurling colors never seen or anticipated before. Very few dare to make powerful comebacks after setbacks and today’s wave of entrepreneurs have understood this agenda very well. The entrepreneurial stories we bring through our platform are not just pages to read, these are an embodiment of cosmic powers silently present in each one of us. These stories tell us that the only breakthrough needed is to know the power of your potential and ideas.

These leaders decided to choose unfamiliar roads and escape from their common comfort bubble to stand where they are today. Indeed it takes a lot of courage to come out of your familiarities and embark upon an unfamiliar journey. Being a platform that upholds the charm of entrepreneurship at its core, writing these years-long journeys of excellence in words is always a coveted call

for our editorial team. Paying immense respect to these entrepreneurs who have made India stand proud with broad shoulders and head held high at a global level, we pour in our utmost dedicated efforts to curate these monthly editions.

To begin this edition in the best possible manner, we have featured Judge India Solutions on the cover page. Under the dynamic leadership of Mr. Abhishek Agarwal- President of The Judge Group, the brand has become the flag-bearer of providing businesses with top-notch services of AI-ML-RPA, Technology, Learning, e-Governance, and Talent Solutions. With delivery centers located in Noida, Bangalore, and Hyderabad, the team of Judge India Solutions works closely on making its clients’ businesses future-secure.

Judge India Solutions is an IT, Learning & Talent Solutions provider that empowers organizations by harnessing innovation and elevating the realms of business scalability. With ‘Transformation & Beyond’ as its prime motto, the brand has become the catalyst for bringing increased efficiencies through its exemplary technology-driven models. The ultimate aim is to deliver capabilities at par excellence. At Judge India Solutions, clients are at the heart of everything. The team has solely dedicated itself to making a positive impact and enhancing the lives of its esteemed clients. Over the years, numerous partnerships with numerous clients have been established, including over 60 Fortune 100 companies, and the team takes surreal pride in serving them. The team is in a constant mode of innovation whether it is in its operations or its solutions to take its rapport to a whole new level altogether.

Prakriti Gupta Editor

I take this honor and welcome our readers to yet another enticing monthly edition. Each time, the feedback of our extended family drives us to roll out necessary improvements in our new releases, and this release is no different. This edition encompasses the true essences of uncommonly written chapters of passion and persistence. Our team hopes that we did justice in inspiring your young minds. Lastly, I would like to sign off by expressing a sense of profound gratitude for showering us with immense support and such a positive response to our entrepreneurial content releases. Stay tuned in as we are about to bombard our global readership panel with more such inspiring stories from the business fraternity. Till then keep working hard!

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Editor In Chief

Ankur Mishra

Editorial Coordinator

Yash Anand , Shweta Singh , Kaustav Sarkar, Trishani Sarkar, Jasmeet Bhatia, Siddhant Pengoriya, Khushi Rawat, Prakriti Gupta, Pinki Singh

Art Director

Aryan Jha

Graphic Designer

Bhavana N Sivadas, Deepanshu Bisariya, Sumit Joshi

Head Of Distribution & Production

Shivani Lath, Kaashvi Jain, Tarush Rajawat

Web Development & Maintenance

Apoorva Jain, Anup Bhandari

Advertising & Promotion

Rohan Batra, Pakhi Vats, Gaurav Singh, Suhani Joshi, Sakshi Jain

Sr. Business Development Manager

Manish Mishra, Arindam Sarma , Yashwinee Singh

Business Development Manager

Priyanka, Mehul Garg

Data Analysis

Mala, Anand, Khushboo, Jaanvi Singh,Aditya Tomar, Athul Vijay K, Shaurya Agarwal, Vishal Bhat, Rohit Rana, Ankita Singh

Email: yashwinee@primeinsights.in

Judge India Solutions

A Hub for Futuristic Technologies and Stellar Talent Solutions

10

Felix Pilot Training Institute: An Epitome of Dynamism and Vigorousness in the Aviation Industry

Flutrr: India’s Leading Multilingual Dating App Defying all Language Barriers and Empowering People with Love

Lean Hippo Marketers: Grabbing The Spot of “The Most Innovative Digital Agency 2023”

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Enkebee Infratech India Private Limited: An Outperforming Leader in the Construction Industry

Success Story of Jeff Bezos, the Founder and CEO of Amazon: An Inspiration for Beginners

InNow India Pvt. Ltd: The Flag Bearer of Exemplary and Cost-Effective Water Management Solutions

5 Way to Build Sustainable, Authentic and Strong Business Relationships

Tumbledry – India’s Largest Laundry & Dry Clean Chain: Building Strong Paradigms for the Indian Laundry Industry

10 Best Hill Stations in India you must visit during this summer : 2023

Fronius India Private Limited: Redefining The Paradigms Of Modern Entrepreneurship

What is Entrepreneurship?

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Judge India Solutions

A Hub for Futuristic Technologies and Stellar Talent Solutions

“The essence of entrepreneurship is justified only if it empowers others and exceeds in serving the consumers diligently.”

Cover Cover Story

Mr. Abhishek Agarwal President, Judge India & Global Delivery, The Judge Group

With that being said, the brand story we have picked up for today is of a company that believes in facilitating the business ecosystem with innovation and technology. With delivery centers located in Noida, Bangalore, and Hyderabad, the team of Judge India Solutions works closely on making its clients’ businesses future-secure with its AI-MLRPA, Technology, Learning, e-Governance, and Talent Solutions.

To know much more about the firm, our editorial team managed to arrange a virtual interview with the leading pillar of support for the company, Mr. Abhishek AgarwalPresident, Judge India & Global Delivery, The Judge Group. The conversation was all about narrating Judge India Solutions’ vision, future agenda, corporate values, overall work environment, and other valuable nuggets. The conversation was filled with so many valuable lessons of astute business acumen. These words became our impetus to feature Judge India Solutions under the exclusive segment of “10 Best Performing IT & Software Companies to Watch in 2023”.

A Quick Preface of the Company

Judge India Solutions is an IT, Learning & Talent Solutions provider that empowers organizations by harnessing innovation and elevating the realms of business scalability. With ‘Transformation & Beyond’ as its prime motto, the brand has become the catalyst for bringing increased efficiencies through its exemplary technologydriven models. The ultimate aim is to deliver capabilities at par excellence.

It is a 100% subsidiary of The Judge Group and was established in 2016 as a key element of the group’s global delivery strategy. A little about The Judge Group, it is a privately-owned, leading professional services firm with nearly 50+ years of experience in providing strategic and accredited business solutions. With a powerful workforce of 10,000 employees, The Judge Group serves its clients through a network of more than 30+ offices in countries like the United States, Canada, Europe, and India. In September 2016, The Judge Group launched Judge India Solutions, located in the city of Noida. What started with a small team of 17 employees is now a community of magnificent talent comprising more than 500 experts on board. Judge India Solutions has also expanded its footprints in the Indian subcontinent with two new offices established recently in Bangalore and Hyderabad.

Unveiling True Potential from the Challenges

The initial challenges were analyzing the business market and competition to understand the gap areas that

Judge India Solutions could fill using its immaculate services. Other challenges were expansion across the globe, financial management, and hiring the dream team who can take the company’s vision forward. Working at the crossroads of people and transformative technologies, the organization has delivered innovative business solutions powered by an unabated pool of talent to match the strategic goals and help its clients to reach their highest potential. The impeccable legacy of 53 years is a testament to the group’s cutting-edge solutions and truly exhibits the ardent trust of the clients.

Building Outstanding Paradigms of Trust

As mentioned above, the remarkable legacy of 53 years has garnered the trust of the clients about the company’s solutions and products. At Judge India Solutions, trust built with the clients stands on the pedestals of comprehensive support, commitment to sustainability, and uncompromised transparency throughout all business operations. The brand acknowledges the importance of trust in today’s business landscape and strives to maintain clients’ confidence in it through conscious actions and values. Elaborating this further Mr. Abhishek Agarwal said, “The consistent growth, expansion across the globe and within India and the growth in our talent community speak volumes about our dedication and commitment to our vision. The value of customer centricity is our business imperative. As we call ourselves a peoplepowered organization, our people are our brand. Our core management team of leaders has been handpicked in a manner that they can cover all the possible shortcomings with experience in their respective departments. All of our leaders bring experience from diverse backgrounds, bring business expertise to the table, believe in a collaborative approach, lead a progressive mindset, and that’s what makes them uniquely qualified to run our business successfully. Gone are the days of deceptive marketing campaigns. In today’s digital age, consumers’ trust in brands is constantly evolving in response to changing societal values, technological advancements, and the growing demand for authenticity. It has become imperative for businesses to establish a strong statement of trust that customers can rely on. Brands that prioritize social responsibility, customer engagement, data privacy, and meaningful communication are more likely to build trust with consumers in the current age of mistrust.”

Marketing Initiatives

Although the team has conducted numerous campaigns for its offerings, certain techniques have proven to be particularly effective in delivering the best results. The pivotal focus has been on leveraging digital

channels, including paid and organic promotions through social media, emails, and webinars. These avenues have allowed Judge India Solutions to effectively reach its target audience and generate interest in its offerings on grounds of transparency. Additionally, participating in industry events has been invaluable for the brand, as it provides an opportunity to meet prospects, offer demos, and engage in networking.

Benchmarks of Excellence in the Industry

Currently, Judge India Solutions is proudly serving over 60 Fortune 100 companies, encompassing a diverse range of industries including B2B companies, IT companies for Global Managed Services, Public and Private Universities, Government Sectors, Administration Offices, and more. Its continuous growth and global expansion, both within India and beyond, are a testament to its dedication to keeping the customers at the forefront. The team measures the trust of the clients by the values brought to their businesses and the relationships cultivated with them.

Investing in the Real Assets

The company’s prominent goal is to empower not only businesses but the people that are associated with it. Judge India Solutions is a people-powered business and for them, people come first! The team is working collaboratively to build a strong future for the company. A big part of that is its organizational culture. The brand believes that change should start with one’s mindset, approach, and skills. This notion is achieved by training

all the employees with the tools they need and by actively encouraging and supporting them along the way. In this way, Judge India Solutions supports its people yet becomes a reliable partner for the clients. The services and product offering aim to act as a catalyst to bring greater efficiencies through the company’s technologydriven models and deliver capabilities beyond sight. Hence, ‘Transformation and Beyond’ is the first thing that enters a consumer’s mind when they see Judge India Solutions.

Strengthening the Connections with Integrity

At Judge India Solutions, clients are at the heart of everything. The team has solely dedicated itself to making a positive impact and enhancing the lives of its esteemed clients. Over the years, numerous partnerships with numerous clients have been established, including over 60 Fortune 100 companies, and the team takes surreal pride in serving them. Indeed, the resilient commitment to making the world a better place drives the brand to constantly innovate existing business strategies and meet the evolving needs of consumers. Hence, for Judge India Solutions, its clients are the quintessential driving force.

The leader further said, “We prioritize maintaining strong connections with our clients. We regularly organize workshops where we identify pain areas and work towards providing our clients with timely resolutions within a 60–90-day timeframe. Our clients also join us for our annual events, where we celebrate our association and reflect on our journey together. These events provide an opportunity to bond over shared experiences and

break bread together, fostering a sense of community and partnership. We value the relationships we have with our clients and strive to create meaningful interactions that go beyond business transactions.”

The Man of Integrity

It is evident that a change-bringing brand is built on the shoulders of a leader who sees his/her contentment in revolutionizing the way people perceive things. One such walking example of business dynamism is Mr. Abhishek Agarwal. The leader embraced the position of President, Judge India & Global Delivery, The Judge Group in 2016 and since then the journey has been exceptional. His vast cross-functional experience stretches to domains like Global Strategic HR, Tactical HR, Talent Acquisition, Recruitment, Sourcing, Staffing, IT Strategy, Business Analysis, Functional Analysis, and Resource Management to name a few. For him, the true definition of leadership is about nurturing growth and focusing on unheard complexities.

Insights on the Future

Needless to mention, Judge India Solutions is marching ahead on the path of perfection and crossing milestones. The team is in a constant mode of innovation whether it is in its operations or its solutions. Recently, the brand has successfully created a suite of e-learning

software, “Brihha”. The software is 100% online and enables users to efficiently create, manage, and deliver eLearning content through various forms such as Video Conferencing, AR/VR, etc all in one place. The software has fitted quite well in the market and has received immaculately impressive responses from consumers as well. The reason behind this wide acceptance is that Brihha provides a personalized system to resolve all specific issues with great efficiency. With many more projects in the pipeline, the brand is also gearing up to helm a smart future happen via:

• Quantum computing for drug discovery in a multiverse

• Digital Twin in a Meta Verse for Agile Manufacturing

• Building a sustainable tech future environment that includes initiatives for smart energy, and smart manufacturing

A Thoughtful Memento for the Readers

To conclude the read with a serene note we asked Mr. Abhishek Agarwal to enlighten our global readership panel with a few words of intellect. The dignitary elucidated, “A true professional possesses a strong willingness to learn, is solution-oriented, and understands the value of admitting when they don’t know something. These qualities contribute to their success and make them invaluable assets in their respective fields.”

FELIX PILOT TRAINING INSTITUTE

An Epitome of Dynamism and Vigorousness in the Aviation Industry

Mr. Gokul Sudarsan Founder and CEO

“Those who stretch their dimensions of creativity in all directions are the ones made to inspire the world.”

The above-mentioned quote subtly justifies the journey of an institution that is empowering young aspirants to achieve their dreams of aviation. Introducing Felix Pilot Training Institute, the company is a reckoning name in the aviation industry. The institution is the cosmic bridge for all those aspiring students who have a dream of serving the country via aviation. To elevate the spark of today’s read we invited a very special dignitary to have a conversation with our editorial team. Mr. Gokul Sudarsan- Founder and CEO of Felix Pilot Training Institute shared many lesser-known facts about the prowess of his institution.

His words and intellect shined like a diamond and in a short time we were asserted that Felix Pilot Training Institute has the aura to inspire our global readership panel and certainly deserves a serene mention under the exclusive segment of “Iconic Brands of the Year 2023”.

Beginning the Legacy

Our foremost call of inquisitiveness was for the driving force behind the company’s inception. To this, Mr. Gokul Sudarsan elucidated, “There was a huge lack of awareness about the aviation industry and its opportunities so Felix was founded seven years back to act as a bridge between the students and the aviation industry. The main motivating force was to bring awareness to the students about the industry and its job opportunities in South India Market and how the industry is going to boom in the future. If you look at our eminent workforce driving the institution to stellar heights, it comprises highly experienced professionals from the Aviation Industry with the approval of IAO (International Accreditation Organization) certification. An organization with highly experienced professionals in the aviation industry acts as a bridge between the students where the institute understands and fulfills their needs in the aviation field. Being an expert in the industry, we guide students to choose the relevant program, be it a flying or a non-flying one. That is where we have created the benchmark of differentiation and made numerous dreams come true to reality.”

Walking the Path of Excellence Via Adversities

In a rigorous industry like aviation, it becomes immensely imperative to have on board, the right people with the right skill set and progressive ideology. Mr. Gokul agrees to the same notion and told us that in his opinion the people any organization recruits as its employees can greatly benefit or harm one’s startup’s success.

Continuing further he quotes, “A negative employee can quickly damage team morale and productivity. It’s tough having to fire someone but having the wrong people in your start-up can be very disruptive. Your first hire opening in a new window is an important one, so spend time making sure you find the right person. Look who shares your values and has valuable experience. The ongoing dilemma of finding the right talent is a real challenge for employers, and employees have numerous choices to choose from. Hence a strategically crafted ideology is required to attract the right talent onboard. Once onboard, the

next challenge for us was to align their mindsets with the ongoing strategies and plans. Our vision and principles have helped us to mitigate these challenges. In the end, we as an organization also expect our trusted workforces to be adaptable to the changing technology ecosystem, and resources. We are always on the forefront to join their skill enhancement journeys and motivate them to stay fervently dedicated.”

Impeccable Service Portfolio

Felix Pilot Training Institute has grown to be the most well-known pilot training institute in Chennai and has gained a respectable stature in the industry by providing future aspiring pilots via its comprehensive pilot training programs. Under the License Programs, Felix offers Private Pilot License (PPL), Commercial Pilot License (CPL), Airline Transport Pilot License (ATPL), and Type Rating (TR) Programs. Similarly under the Certification Programs, Felix offers Load & Trim, Customer Service, Ground Handling, and Flight Dispatcher courses.

Creating a Mark of Perfection

Understanding the importance of devoted guidance to chisel the young minds, Felix enrolls only a limited number of students per batch, which helps the team to understand the particular needs of the students. After analyzing their needs, the team dedicates itself to tailoring their training needs. The infrastructure at Felix is also equipped with highly advanced simulation computers that are used to provide more hands-on experience to every student. The institute lays a strong emphasis on the student’s holistic development rather than just their academic performance. The professionals providing these training programs are diamonds of the aviation industry holding years of golden experience working in various airline companies. The team is consistently working on bringing up more crash courses with time durations of 3 and 6 months. In addition to these ebullient efforts, Felix is also working on introducing 3-year degree programs related to aviation and an integrated degree program with pilot training.

A Heartfelt Note for the Readers

Our Prime Insights readers are always eager to imbibe indispensable motivation and intellect through the stories of exemplary leaders like Mr. Gokul Sudarsan. Hence, Mr. Gokul was kind enough to share some words from his treasure of knowledge with our young readers. He says, “One who wishes to be successful in life should know that consistency comes above motivation. Those who take steps ahead without the fear of challenges are the real winners. As times are evolving, you should also develop a more holistic and proactive approach to viewing things. Rest assured your true efforts will bear the fruits of success. Keep that ambitious spirit ignited and never underestimate your potential.”

flutrr

India’s Leading Multilingual Dating App Defying all Language Barriers and Empowering People with Love

pessimistic perceptions, especially for women, Flutrr’s grit to mitigate these societal predispositions is commendable.

Flutrr is India’s first vernacular dating app aimed at 500 million non-English speaking Gen Z audiences. The platform is empowered with proprietary tech tools for the 360-degree safety and privacy of its users. Flutrr has a unique pay-per-use microtransaction strategy best suited for the hinterlands of India. The idea behind the company’s inception was put forward by the energetic entrepreneur Mr. Anirban Banerjee- Co-Founder and CMO at Flutrr, who always had an inquisitive inclination towards the B2C technology space. He saw the opportunity of creating a separate pedestal for himself in the online dating industry as he assertively tapped into the gaps and pain points of the users. His father Mr. Kaushik Banerjee has joined his vision and holds the position of company’s Co-Founder and CEO

Our editorial team arranged a freewheeling conversation with the seasoned corporate professional Mr. Kaushik Banerjee and explored many other important aspects of Flutrr’s journey so far. The conversation was quite an interesting experience for our team and we were amazed by Flutrr’s vision and mission. Hence we decided to feature the brand story of Flutrr under the exclusive segment of “The 30 Most Trusted Brands to Watch in 2023”

The Beginning Tale

Isn’t it true that love finds you when you least expect it? But you do have to explore a little to find the love you manifest and what better option other than online dating could be? In recent years, online dating has garnered popularity amongst the GenZ. But online dating is too intimidating for many of us and there are many valid reasons behind that fear factor!

To disrupt India’s online-dating industry and tackle all the security concerns associated with it, India’s homegrown dating app, Flutrr has created a niche of perfection. Flutrr has enabled real-time, in-chat, and in-app transactions for 12 prominent Indian languages apart from English. Even though India is a traditional country and online dating is subjected to

A respectable alumnus of IIM Lucknow, Mr. Kaushik Banerjee had worked in the corporate ecosystem for more than two decades post his MBA. Being in the corporate space for such a long span, Mr. Kaushik Banerjee wanted to venture into a broader and more vibrant space of creativity. In the meanwhile, his son Mr. Anirban Banerjee just graduated and got admission into the Alliance Manchester Business School in the UK. Sooner the pandemic hit the world and he could not go for his Master’s Degree. Mr. Anirban Banerjee discussed with him his dream of building a startup.

Mr. Kaushik further elucidated, “My son and his Gen Z friends came back with the idea of a vernacular dating app. They were equipped to run product and marketing. But they wanted me as a CEO to run Compliance, Corporate Governance, Finance, Strategy, Fundraising, etc. That is how

Mr. Anirban Banerjee Co-Founder and CMO

Flutrr was born as the venture of a father-son duo. We have envisioned a future where small-town youth have the liberty of making choices. We want to empower them in finding a romantic partner in their mother tongue. We believe in eliminating all sorts of language and social barriers that divide our country. Moreover, we want to empower the small-town girls to break the shackles of patriarchy and assert their right to make their own decision.”

Firefighting the Odds

Dating among small-town women is a prevalent social taboo. Despite the rapid penetration of the internet and plummeting smartphone prices, the taboo continues to question the choices of small-town women. Flutrr has hosted many outreach programs to educate and convince women to feel confident and vocal about their manifestation of finding the right partner without any language barrier.

A major hurdle to face was the lack of authenticity and security concerns. To handle these, Flutrr has consistently poured conscious efforts into creating a proprietary tech model for ensuring the safety and privacy of small-town women to gain their acceptance. All the profiles on Flutrr are 100% genuine and not any form of impersonation. The integrated translation mechanics within the chat interface helps users to connect from all corners of India.

In addition to the profile verification process, Flutrr functions with a selfie-verification technology to ensure that all the profiles are authentic. Flutrr also has an in-built blur-effect mode during in-app video calls that provides a comfortable space for women to reveal their faces only when they are ready to take that leap. Moreover, it also offers a Private Mode Messaging feature that keeps conversations under tight security. The app doesn’t even allow its users to take screenshots or screen recordings to completely vanish dangers like cyberbullying, stalking, and harassment. The users have the option to hide their residential locations as well. The in-app transactions and subscriptions start from as low as INR 10 which makes affordability another USP of Flutrr. Hence users can cherish exemplary experiences at a cost-effective pay-per-use style.

Achieving Customer’s Trust on Grounds of Transparency and Integrity

Flutrr doesn’t believe in fancy celebrity endorsements and sees customers as the stakeholders of its success. It gets the users to create videos and talk about their

Mr. Kaushik Banerjee Co-Founder and CEO

experience on Flutrr. Additionally, it endorses collaborations with college influencers under its Campus Ambassador Network to promote its services. Also, there is positive word of mouth which leads to 37% organic acquisition of users.

Expansion Plans for the Future

The primary intention of Flutrr is to revolutionize the entire romance space for the youth and further expand its business by building a romance ecosystem comprising aesthetic dating cafes and gifting merchandising. The leadership panel of Flutrr is in the quest of expanding its horizons to non-English speaking countries as well. In recent times, Flutrr has added two new categories to its service portfolio. One is relationship counseling and the second is endorsing collaborations with brands from different verticals. In Relationship counseling, users can leverage the platform and expertise of certified counselors to solve their datingrelated concerns. Similarly, Flutrr has tied up with brands like Pizza Hut and Wow Momo to offer special offers/discounts to its active users.

“This is a golden era for Indian startups to shine on the global stage, and I’m grateful that Flutrr is leading the path in the dating industry. Flutrr has achieved the milestone of crossing 500,000 downloads and numbers are multiplying every day. By March 2024, we wish to reach 1 million weekly active users and profits for the business. With determination and innovation, we’ll continue to redefine the dating experience for the hinterlands of India”, says the CEO, Mr. Kaushik Banerjee.

Lean Hippo Marketers

Grabbing The Spot of “The Most Innovative Digital Agency 2023”

stories and experiences.”

Justifying the words mentioned above is a company that has weaved remarkable excellence in the digital marketing industry. Lean Hippo Marketers is a data-informed and contentdriven online marketing agency. The agency has more than a decade of experience in leveraging Social Media, Search Engines, and the Web to bring dynamic results for the business goals of its clients. The prolific team of Lean Hippo comprises a new age of enthusiastic marketers, engineers, creative designers, and storytellers. The platform is the hotspot where innovation meets creativity and drives substantial results.

Lean Hippo Marketers’ expertise predominantly resides in generating digital marketing solutions that bring strong revenue numbers. The sole target of the dart is to continue serving businesses with astute service assistance to all the clients and maximize their profits. The company also boasts a frolic, energetic and supportive work environment to ensure the overall well-being of its employees.

With that being the impetus for today, our editorial team arranged a virtual interaction with the serial entrepreneur, Mr. Abhinav Singla – Founder and CEO of Lean Hippo Marketers. It was a surreal opportunity to have the dignitary

on board with us. He spilled many lesser-known nuggets about his firm and also unveiled secret mantras behind the company’s excellence. Join us as we feature Lean Hippo Marketers as “The Most Innovative Digital Agency 2023” on our platform.

Basking Opulence With Persistence

Having a strong and eye-catching digital presence has become an absolute necessity for businesses. Hence organizations are in a constant fetch for inventive digital marketing solutions that resonate with their mission and vision comprehensively. Lean Hippo Marketers has established a benchmark of perfection when it comes to curating digital marketing solutions that create and retain a strong online presence.

Mr. Abhinav Singla Founder and CEO Lean Hippo Marketers

“The true dynamism of digital marketing resonates with the art of connecting via authentic

The company’s notion, “We believe in the leanest utilization of resources to deliver hippo-size results”, truly exhibits the vibes of a customer-centric ideology. The team at Lean Hippo Marketers thoroughly understands the diverse needs, budgets, and future goals of their clients and provides future-secure branding strategies.

Lean Hippo Marketers ventured into the digital marketing industry when only a few knew its gigantic potential. The industry was still sprucing up and brands were slowly getting adaptable to it. LHM carved a niche by committing itself to onboard its clients on grounds of integrity and commitment. The agenda was to handhold its clients and make them completely aware of the brewing potential of modern-age marketing.

Apart from India, the brand has spread its footprints to countries like the US, Canada, Switzerland, and Australia. The Founder and CEO quoted, “Each day is a new hustle for us! Our core call is to strive hard and deliver beyond what we promise.”

The Beginning

It was in 2012 when the high-spirit entrepreneur Mr. Abhinav Singla realized that businesses need to become brands to continue progressing by leaps and bounds. He also knew that without the support of a gilt-edge marketing model that fuels its energy from the expectations of the consumers, brands can’t stay relevant in the long run. Compiling his previous experiences as an entrepreneur, and marketer and an exemplary vision for changing the paradigms of the digital marketing industry, he laid the foundation of Lean Hippo Marketers.

Today the agency delivers services around Social Media Marketing, Search Engine Marketing, Performance Marketing, Amazon Marketing, Search Engine Optimization, Web & Mobile Development, Creative Design, Video Production, and Influencer Marketing amongst others. The clientele includes tycoons like Carlsberg, FORMICA, Dalmia Group, Indiabulls Group, Osmosis Beauty, RP Sanjeev Goenka Group, and NCB, to name a few.

Turning the Tables with Technology

By leveraging various domains of Digital Marketing, businesses are now implementing efficacious and sophisticated marketing campaigns. Digital Marketing is swiftly mixing with technology to analyze customer behavior more accurately and expand business around it. For example, by amalgamating Digital Marketing and Data Mining & AI Tools Lean Hippo is getting an upper hand at campaign delivery, conversion and content.

Lean Hippo is always on the front foot to adapt to the latest technological advancements like the ones highlighted above. The agency creates solutions with an exclusive bandwidth of 8-9 proprietary tools to leverage technologies and return the maximum profits for their client’s investment. Their tech-

driven work ideation has shorn off all the bars of being formulaic and old school!

Ideology Creating the Difference

A prominent reason why LHM has become the ultimate preference of the brands is because of its early adaptations to technology & trends and deep understanding of not only digital marketing but classic marketing. LHM acknowledges that today brands expect a lot when it comes to being digitally prominent because the marketing industry has witnessed a whole heap of drastic changes in the last decade. Brands today want the trendiest content and modernized interfaces. These demands have become LHM’s driving force to evolve as a broad-spectrum and versatile marketing agency.

Mapping Milestones

Coming to the accolades, Lean Hippo Marketers has been awarded several notable titles for its services and contribution.

• To begin with, Lean Hippo has been gracefully placed under the vertical of “Top 10 Digital Marketers in India” by The Business Connect Magazine.

• The brand has also been featured as the “Best Boutique Digital Agency 2022”

Mr. Abhinav Singla said, “Innovation means polishing your creative ability. The right innovative techniques can give you a competitive lead in expanding a business. With every client we collaborate with, we learn about a new industry. Because of this, our team has gained valuable experience across different industries. For me, this is one of the most admirable aspects of entrepreneurship where we get to experience new things every day! ”

Expansion Binge & Journey Ahead

To wrap up the read with an essence of foresightedness, Mr. Abhinav Singla asserted, “We want to be at the forefront of technological innovation and adaptation in the fast-moving world of digital marketing, serving the best interests of all our stakeholders. We are in the process of setting up new offices in Gurgaon and Bangalore. We want to continue our journey of building a solid online knowledge bank that empowers our clients and non-clients alike to leverage the powers of digital marketing to the advantage of their business interests.”

Team - Lean Hippo Marketers

Different Types of Demat and Trading Accounts Everyone Must Explore

Trading in the stock market has garnered the immense interest of the masses because of its profit returns and feasibility. Demat or trading accounts are necessary for a trader to sell, buy and hold securities in the stock market. But for that one must know about the different types of trading and demat accounts.

What is a Demat account?

Demat is the abbreviation of the word “dematerialization” which means converting physical shares into an electronic format. These electronic securities are assets that are easy to access and safe. In simple words, holding a demat account means converting or dematerializing physical shares in an electronic format. Before the era of demat accounts, traders were under the burden of assembling physical copies of their trades. Moreover, a lot of effort went into verifying these trades and hence the frequency of trading in the stock market was much slower. Now with demat accounts trading has become seamless.

What is a Trading Account?

A trading account functions by buying and selling shares in stock markets. After getting a demat account, you need a trading account which comes with a unique trading number used to trade in shares. A trading account acts as a bridge between your bank account and your demat account, allowing you to use your money to trade in stock markets. A trading account also helps us to secure access to multiple stock markets.

Main Differences Between Trading and Demat Accounts

• A demat account is solely used to hold securities in an electronic format whereas a trading account is used to simply buy/sell shares in the stock market.

• A demat account works just like a savings account in a bank. Like our savings account holds money, a demat account allows investors to store shares in a dematerialized or electronic form which are debited and credited. Whereas, a trading account functions more like your current bank account. However, you need both of them to trade in the stock market.

• As a demat account holds shares, it is measured as a stock at a specific time. Whereas a trading account is a book jotting down all the trading transactions measured with time.

Classifications of Demat Accounts

• Regular Demat Account

A regular demat account is one used by all the traders residing in India. The account is appropriate for those who trade alone. The shares purchased are stored in a digital format in the account and are sold from the same. In India, National Securities Depository Limited (NSDL) and Central Depository Services Limited (CDSL) provide regular demat accounts. In this, the charges are calculated on factors like subscription type, the volume of money held in the account, and terms & conditions regulated by the depository participant and depository.

The foremost role of a regular demat account is to make trading operations easy and simple. The transfer of shares gets completed within a few hours. What makes it the utmost choice of many is that it allows the investor to hold its shares in the electronic format. Rather than holding shares in a physical format, the electronic format mitigates the risk of theft and espionage. Many hefty additional charges applicable to selling shares have completely vanished thus helping investors save their money from all directions.

• Repatriable Demat Account

This account is for all Non-Indian residents who wish to trade Indian securities and it allows traders to transfer funds across borders. To use this demat account, the trader needs a Non-Residential external bank account in compliance with the regulations laid out by Foreign Exchange Management Act (FEMA).

• Non-Repatriable Demat Account

The last type of demat account is the non-repatriable demat account which prohibits NRIs from transferring funds abroad. One must know that repatriable and non-repatriable investments require separate demat accounts.

Classification of Trading Accounts

• Equity trading Account: This trading account comes with all the necessary features required for trading in futures, equities, and options. Trading of equities means, selling and buying company shares or stocks. In general, equity trading quotes both the purchase and selling of publicly-traded company shares through a stock exchange.

• Commodity Trading Account: Commodity trading is where people invest in various commodities and their derivatives products. These commodities are then bought and sold. By commodity, we mean any raw material or primary agricultural product like gold, silver, wheat, etc. While engaging in commodity trading, a commodity trading account is used to buy the stocks of companies that produce these commodities.

Enkebee Infratech India Private Limited

An Outperforming Leader in the Construction Industry

JJustifying these words is a brand in the realm of elevating the landscape of the Indian construction industry. Enkebee Infratech India Private Limited is an ISO 9001:2015, ISO 14001:2015, ISO 45001:2018 certified company and an upcoming leader in the engineering & construction sector of India. The company offers services around piling, civil, structural, mechanical & architectural Engineering and Construction of industrial, building, and other infrastructural projects across the country. The company is limited by shares and managed by qualified engineers. The brand has established its organizational setups in Kolkata and New Delhi.

Scaling the ladders of immense growth, Enkebee Infratech India Pvt. Ltd has worked on high-octane core Industry Projects in the domains of Power, Steel, Cement, Aluminum, Food, Automotive, and Textile amongst others. The team has also completed numerous Infrastructure Projects (Bridge, Airport, CETP, Roads) and Building Projects (Commercial, Educational, Residential, and Hospital) across India.

Some of the biggest corporates & navaratnas are in Enkebee’s clientele portfolio which inlcude M/s Indian Oil, BHEL, Airport Authority, HPCL, Hindalco, NTPC, CESC, Electro Steel, Keventer, Allana, Thyssenkrupp, ABB, DCL, Exide, Aditya Birla Group, Lafarge, Vardhman, Rungta Mines, ITC, Tata Metaliks, RollsRoyce, Adani, JSPL, Birla Corp and various others.

Well, that was a brief of Enkebee Infratech’s years-long excellence, and the real dose of entrepreneurial motivation is yet to be explored. To touch more upon the company’s journey so far, our editorial team sat down to have a conversation with Enkebee Infratech’s Founder and Managing Director- Mr. Niladri Basu. An alumnus of IIM Calcutta & Jadavpur University, Mr. Niladri Basu founded the company in 2013. Under his guidance and astute business

“Great things in business are never done by one person. They are done by a team of people – Steve Jobs”

Mr. Niladri Basu Founder and Managing Director

acumen, Enkebee Infratech has carved a remarkable legacy of perfection by providing comprehensive Engineering, Project Management & General contracting services for the Construction of Building, Industrial, and Infrastructure Projects in India. His words motivated us to feature Enkebee Infratech Pvt. Ltd under the exclusive edition of “Best Company to Work for 2023”.

Upholding a Strong Team Behind

Enkebee Infratech boasts compliant and zealous staff personnel consisting of empowered engineers and technical, procurement, HR & Financial professionals and other experienced individuals. Enkebee Infratech stands as a future-oriented engineering & construction company. The team is acknowledged for its robust work ideology and impeccable engineering & management expertise. They have adopted an Integrated Management System to assure top-notch quality of services. To function with an adroit team, the brand has invested serious efforts in teambuilding initiatives. Enkebee Infratech leaves no stone unturned in implementing all reasonable and practical measures to ensure the overall well-being, Health & Safety of its direct as well as indirect employees. The brand has a keen interest in individuals who exhibit utmost sincerity, dedicated hard work, an accountable attitude, and a responsible mindset to serve the clients only with the best.

Being primarily in the service industry, Enkebee’s greatest asset is its workforce. Enkebee Infratech is further concentrating on expanding its team on grounds of discipline and integrity. The brand is planning to come up with newer strategies to cater to all the necessities of its present & future Gen Z employees to go above and beyond in the coming years.

An Endearing Work Culture

Talking about the work environment, Mr.Niladri Basu elucidated that the brand has made conscious efforts in establishing a work culture that fosters acquaintance, brotherhood, ardent job security, empathy and cooperative management across all departments.

He also quoted, “As per a recent survey by the Greatplacetowork, Enkebee’s work environment’s trust index was found 82 with Credibility of Management at 85, Respect for people at 80, fairness at work at 78, Pride at 86, Camaraderie Between people at 84. These results are purely churned out of the values and philosophies we articulate without any rest. As an organization, we too have faced some setbacks and unintentional failures. We have always perceived these failures as a way of reinventing our potential and bringing something out of the box for our clientele. That progressive & empathetic mindset of ours and the support from the workforce are the only constant amidst these wavering times which further indicates the emotional bond between the work force and the company.”

Accolades in the Wing

Enkebee Infratech India Private Limited has been featured under” India’s Top Performing MSMEs” by Economic Times, ETRise for two years in a row, 2020 and 2021.

Future Prospectus

With the current turbulence happening in every domain, sincere inclination towards Research &Development, and technology have become imperative. The brand is looking forward to leveraging R&D and technology and creating a sustainable growth model.

Enkebee Infratech is also in the quest of expanding its operations, and client base geographically. The team will be marching to expand its horizons in all areas of construction. For this, the plan is to collaborate more with technology partners and welcome strategic investors.

Words of Wisdom for the Readers

To conclude the interaction with a surreal note of motivation, we asked Mr. Niladri Basu to share a few words of enlightenment for our global readership panel. The dignitary quoted,” To stay relevant in such uncertain times, follow “AAA” strategy. You must learn to ADAPT to the circumstances the way they are, ADOPT new technologies & ideas and your actions are the only determiners of your success. Unless you ACT smartly and think with a broad spectrum, you can’t take the lead. Never lose sight of your dreams and stay consistent.”

Site Team

Office Meetings

Managment meeting

Annual picnic

Success Story of Jeff

Bezos, the Founder and CEO

of

Amazon: An Inspiration for Beginners

Jeff Bezos, the founder and CEO of Amazon, is one of the most successful entrepreneurs of our time. He has transformed the retail industry, revolutionized the way we buy and sell products, and created a company that is now worth over a trillion dollars. His success story is an inspiration to entrepreneurs and business people around the world, and there is much to learn from his journey.

Early Life and Education

Jeff Bezos was born in Albuquerque, New Mexico, in 1964. His mother was a teenager at the time, and his father was a bike shop owner. Bezos spent his early years in Texas, where his family moved when he was four years old. From a young age, he showed an interest in technology and entrepreneurship. He spent much of his childhood tinkering with gadgets and coming up with business ideas.

Bezos went to Princeton University, where he studied computer science and electrical engineering. After graduating, he worked for several technology companies, including Fitel, Bankers Trust, and D. E. Shaw & Co. It was during his time at D. E. Shaw & Co. that he first came up with the idea for Amazon.

The Birth of Amazon

In the early 1990s, Bezos became fascinated with the internet and the potential it offered for e-commerce. He saw an opportunity to create a platform where people could buy and sell goods online, and he set out to make that vision a reality.

In 1994, Bezos quit his job at D. E. Shaw & Co. and moved to Seattle to start Amazon. He originally intended to call the company “Cadabra,” but he changed his mind when a lawyer misheard the name as “cadaver.” He eventually settled on Amazon, inspired by the vastness of the Amazon River and the fact that it started with the letter “A,” which would put it at the top of alphabetical lists.

The early days of Amazon were challenging. Bezos worked out of his garage, packing and shipping orders himself. He had no employees and no warehouse space, and he struggled to get suppliers to take him seriously. However, he remained focused on his vision and continued to innovate and experiment.

One of the keys to Amazon’s success was its customer-centric approach. Bezos saw that many traditional retailers focused on their products, rather than on their customers, and he believed that this was a mistake. He wanted Amazon to be different. He wanted it to be a company that was obsessed with making its customers happy.

To achieve this, Bezos introduced features like customer reviews and personalized recommendations. He also invested heavily in logistics and distribution, creating a network of warehouses and fulfillment centers that could get products to customers quickly and efficiently.

Growth and Expansion

Amazon’s growth was explosive. In just a few years, the company went from a small startup to a global powerhouse. It expanded its product offerings beyond books to include everything from electronics to clothing to home goods. It also expanded internationally, launching websites in the UK, Germany, and Japan.

One of the most significant milestones in Amazon’s history was the launch of Amazon Prime in 2005. Prime was a subscription service that offered free two-day shipping on eligible items, as well as access to streaming music and video. It was a game-changer for Amazon, as it incentivized customers to shop more frequently and spend more money.

Another key to Amazon’s success has been its willingness to experiment and take risks. Bezos has always been willing to try new things, even if they seem risky or unconventional. He has encouraged his employees to think big and take risks, and he has invested heavily in research and development.

InNow India Pvt. Ltd.

The Flag Bearer of Exemplary and Cost-Effective Water Management Solutions

Don’t these words reflect the essence of being a serial entrepreneur who knows nothing but to fetch opportunities to revolutionize lives for the better? Sure it does, and these words truly resonate with the charisma of the brand story we are about to feature today.

Water treatment and wastewater management is an imperative and rising sector of India’s environmental technology segment. As the country’s population is growing by all lengths and breadths, challenges associated with wastewater management are also increasing by many folds. With that being said, our government is also collaborating with many private and public players to simplify the challenges of water treatment and wastewater management and handle them with innovative tech-driven approaches. One such eminent star has landed on our platform today. Founded in 2015, InNow India Pvt. Ltd offers services centered on sustainable and eco-friendly water treatment solutions to sketch the picture of a cleaner and more sustainable India.

InNow India’s zeal to become disruptive and make a strong positive impact is real and futuristic. InNow India’s ultimate vision is to conserve and optimally utilize water resources, as well as take proactive actions to articulate the agenda on a global pedestal. The brand has also dedicated itself to fulfilling all the demands for water in India. To know many lesser-known facts about the brand, our editorial team invited Mr. Durgesh Gupta: Manager of InNow’s Engineering and Applications to have an interesting conversation with us. The dignitary shared many valuable lessons and principles from InNow’s legacy over the years which motivated us to feature its story under the exclusive segment of “Best Company to Work For 2023”.

An Unequaled Entrepreneur

The organization is led by Dr. Lakhwinder Hundal who holds a Ph.D. in Environmental Sciences from the renowned University of Nebraska, Lincoln. A world-acknowledged scientist, Dr. Hundal holds more than 30 years of rich experience in domains

“The one who churns the potential lying inside, is the one destined to bring unanticipated changes.”

Mr. Durgesh Gupta Manager

InNow’s Engineering and Applications

like Resource Recovery, Wastewater Treatment, and Sustainable Management of Residuals. He currently embraces the position of InNow India’s President and has taken the brand to commendable paradigms of growth with his immaculate industry knowledge.

Umbrella of Services

InNow India sources state-of-theart innovative technologies from the US, Australia, and Europe to provide inclusive and cost-efficient water treatment solutions in India. The exemplary service portfolio includes services like Bioremediation of lakes and ponds, Disinfection/Chlorination, WAHE- Residential Water Purifier, Capacitive Deionization, and Bioaugmentation of STPs & ETPs to name a few. Their USP lies in incorporating and implementing technology to enhance the adaptiveness of their services. The team at InNow India thoroughly analyzes the feedback coming from its clients after 15 days, after 6 months, and then after a year of installation. These are the three patterns that they follow to make the quintessential improvements to their water technologies and solutions. The brand stands tall and legitimate on its authenticity and corporate values.

The team truly acknowledges the fact that Indian consumers find it difficult to choose the best water management solution that is effective, environmentcentric, and fits in the desired range of prices. The team at InNow India first works on analyzing the most pressing water problems in society. The next step is to imbibe these facts and introduce strategies that are driven by top-notch technology and integrated by technofunctional experts. This creates a swift flow of assertiveness in the quality of the services and afterward, further additions

and subtractions are made in these technologies to cater to the Indian market with utmost sincerity.

A Dedicated Team Behind

InNow is also under the opulent shadow of another seasoned professional Mr. Jatinder Bedi who is currently serving as the company’s Business Head. Mr. Bedi holds a colossal experience of more than 15 years in establishing associations with industrial and corporate customers from the water sector on a PAN India level.

The corporate team at InNow India comprises of 20-25 seasoned and knowledgeable individuals from diverse sectors. Employee achievements are well recognized and handsomely rewarded at InNow India. Depending upon the performance and results achieved, the brand awards titles like, “Employee of the Year” and “Employee of the Quarter” amongst others. Moreover, to enhance the existing skill sets of the employees and carve their potential for the best, InNow India also hosts various training programs and promotes the top-performing employees within the organization. They also organize fervent online sessions with their global associates and company stakeholders to stay abreast of new technologies in the field.

Mr. Durgesh Gupta quoted, “As InNow India is a growing company and the products are sourced globally, the team needs to have a thorough understanding of their roles & responsibilities. For example, an engineer at InNow India needs to be creative and innovative with ideas. Similarly, a sales executive needs to have a sound knowledge of the client’s problems, needs, and expectations to recommend the most appropriate solutions as InNow offers niche products and technologies. Here the traditional norms of a “9 to 5 job” are not followed. We are vocal about creativity and expect a broad spectrum of innovative ideas coming our way, said Mr. Gupta.”

Plans for the Future

InNow India plans to introduce versatile products that are currently not available in the Indian market. The team is in the process of building a chemical-free automated disinfection system for the swimming pools so that people don’t

have to rely on nasty bleach to keep their swimming pools clean. Likewise, there are many new technologies and products in the pipeline. InNow India is well-positioned to offer integrated water treatment solutions to match the market requirement. The growth is consistent, and the team is confident to reach an annual turnover of 100 crores by 2025.

Capsule of Motivation

To conclude the read, we requested Mr. Gupta to motivate our global readership panel with a few words of enlightenment, to which he quoted,

“The real test of your journey is when adversities encircle you. I would like to quote an incident from my perspective. Our team imported one technology worth a gigantic amount of money having in mind that we will elevate our technology portfolio to newer heights. The technology was completely different from what India had during that time. But things didn’t go as expected and we faced serious communication gaps with our channel partners. What was promised to us was not delivered in terms of technical support and technology transfer.

Hence, the technology failed and was discarded. But we had ardent faith in our team’s abilities to find better technologies. With perseverance and dedication, we succeeded in developing alternatives that had remarkable abilities to compete at the global level. So my advice to all the aspiring entrepreneurs and readers reading this article is to believe in your capabilities. Our brand does not believe in polishing words to make a sale. We say what we mean and deliver what we preach. This approach has brought us to a respectable position in the water sector in India.”

Dr. Lakhwinder Hundal President

Mr. Jatinder Bedi Business Head

5 Way to Build Sustainable, Authentic and Strong Business Relationships

Building sustainable, authentic, and strong business relationships is crucial for any business’s success. In today’s fast-paced and competitive business environment, companies must establish meaningful connections with their clients, employees, suppliers, and other stakeholders to achieve sustainable growth.

Here are five ways to build sustainable, authentic, and strong business relationships:

1. Communication: Effective communication is the cornerstone of any strong relationship. In business, communication is essential to establish trust, build rapport, and create a shared understanding of goals and expectations. Whether you’re communicating with clients, employees, or partners, it’s crucial to keep an open line of communication.

Effective communication involves active listening and responding in a timely and respectful manner. It’s essential to use the right tone, language, and medium of communication to ensure that the message is conveyed accurately and received well. Regular meetings, emails, phone calls, and video conferencing are some effective ways to communicate with your stakeholders.

In addition to this, communication also involves providing regular updates and feedback. Providing feedback to your employees, clients, and partners can help them improve their performance and feel valued. It also shows that you care about their success and are invested in building a long-term relationship.

2. Transparency: Transparency is a vital component of building strong and sustainable relationships. Being open and honest about your business practices, pricing, and policies builds credibility and

trust. Customers and employees appreciate transparency as it helps them understand the company’s motives and actions.

Transparency also means taking responsibility for your actions and admitting to mistakes when they occur. This helps to create a culture of accountability and promotes ethical behavior. When you’re transparent about your business practices, customers and employees are more likely to trust you and remain loyal to your brand.

3. Consistency: Consistency is essential for building strong and sustainable business relationships. Whether it’s meeting deadlines, delivering on your promises, or providing a consistent level of quality in your products or services, consistency shows that you are reliable and committed to building a longterm relationship.

Consistency also involves being consistent in your behavior and communication. This means being consistent in the way you treat your employees, clients, and partners. Consistency helps to build a reputation for reliability and fosters trust.

4. Personalization: Personalization is an important aspect of building authentic relationships in business. It involves taking the time to get to know your clients, employees, and partners on a personal level. This helps to build a connection beyond the business transaction and shows that you care about their success and well-being.

Personalization involves taking an interest in your stakeholders’ lives and understanding

their unique needs and preferences. This can be achieved by sending personalized messages, remembering important dates and milestones, and offering tailored products or services.

Personalization also involves showing empathy and understanding during difficult times. When you show that you care about your stakeholders’ personal and professional lives, they are more likely to trust you and remain loyal to your brand.

5. Collaboration: Collaboration is essential for building sustainable business relationships. Working together with your partners, clients, and employees to achieve common goals promotes a sense of teamwork and fosters a positive working relationship.

Collaboration involves sharing ideas, resources, and expertise to achieve mutual benefits. It’s essential to be open to new ideas and feedback and to work together to overcome challenges. Collaboration also involves being proactive in identifying opportunities for collaboration and building strong partnerships with like-minded companies.

In conclusion, building sustainable, authentic, and strong business relationships is essential for any business’s success. Effective communication, transparency, consistency, personalization, and collaboration are key components of building these relationships. By following these strategies, you can create meaningful connections with your clients, employees, and partners and build a culture of trust and loyalty that will drive your business forward.

Tumbledry – India’s Largest Laundry & Dry Clean Chain Building Strong Paradigms for the Indian Laundry Industry

Limited, its Co-Founders, Mr. Gaurav Nigam, and Mr. Navin Chawla to have a virtual interaction with our editorial team. The dignitaries shared many lesser-known facts about the brand and quoted important perspectives of Tumbledry’s business agenda. Their inspiring words motivated us to feature Tumbledry Solutions Private Limited as “Company of the Year 2023” on our platform.

The Inception Tale

During professional trips to China, Mr. Gaurav Nigam and Mr. Navin Chawla noticed the widespread use of laundry services by individuals as well as businesses. Being impressed by the synchronized and high-quality services provided by Laundromats in China, a resonating potential idea started brewing in their mind. Because, here in India, there was a complete absence of such an organized laundry system. With people always running short on time, laundry was a common everyday problem. They either did it themselves or relied on maids and local dhobis. After slight research, the seasoned duo realized that the actual size of the Indian laundry industry was about $35 billion. But unfortunately, a whopping 96% of it was unorganized. This is when they saw a huge potential in the market and decided to launch Tumbledry in 2019. The ultimate vision behind the brand’s inception was to take advantage of the laundry industry’s growth potential and relieve urban Indians of their laundry woes.

Addressing the Challenges with Strategies

• Trust Building

Tumbledry is India’s largest laundry and dry- clean chain that provides top-notch services to help the hustling urban Indians maintain a supreme quality of cleaning. Whether it is your everyday clothes or heavy designer wear clothes, or even your shoes and bags, Tumbledry offers a 360-degree laundry service line. Tumbledry also offers dry-cleaning services that encompass a plethora of other products like branded carpets, curtains, luggage, and soft toys.

The brand has expanded its presence to all states and union territories of India. With more than 500 stores spread across 180+ cities in India, Tumbledry has traced a remarkable industry in the laundry service domain which is generally not much talked about. Today more than 5 lakh people are actively using Tumbledry to enjoy impeccable cleaning services. The company is redefining the unorganized Indian laundry industry and is adamant to tackle diverse cleaning necessities with utmost perfection.

To touch more upon the brand’s story we invited the core proponents of Tumbledry Solutions Private

Establishing trust was a major obstacle for Tumbledry. In India, the traditional way of offering laundry and dry clean services was completely opaque. People didn’t have clear knowledge about the actual cleaning processes. Customers used to be unaware of the quality of water and chemicals used to treat their clothes, shoes, etc. And, this was the root cause of distrust among common people.

To overcome this, Tumbledry opened live laundry stores with advanced machinery and chemicals that allowed customers to observe the cleaning process firsthand. This was a whole new concept in India, where previously, customers had no knowledge about how their clothes were handled at a Laundromat or dry cleaner. By emphasizing quality and transparency, Tumbledry was able to establish trust among its customers.

• Covid 19 Pandemic

Tumbledry was founded in 2019 and the same year the Covid-19 pandemic hit the world. The global economic impact of the pandemic was significant, caused disruption, and put many established businesses on the brink of shutdown. The initial phase of the pandemic was challenging for Tumbledry, but the company remained growing and continuously improved its strategies. Despite facing two extended lockdowns in 2020 and 2021, Tumbledry not only survived but also grew exponentially.

MR. GAURAV NIGAM CO-FOUNDER TUMBLEDRY SOLUTIONS

Unequaled USPs

To provide premium services

Tumbledry leverages globally acknowledged Swedish machinery and German chemicals. The brand has also adopted the latest Lagoon technology from Sweden. Instead of manual processing, they have automated the entire cleaning process. To carry this legacy ahead, Tumbledry also runs a manpower training academy. Trainees are imparted exemplary laundry and dry cleaning skills so that they can provide comprehensive services to the end customers.

Along with quality, transparency is Tumbledry’s area of expertise. As mentioned above, the brand runs live stores where the entire cleaning process takes place in front of the customers. The team understands that modern consumers are always eager to save their time and experiment with technology.

Quality, Trust & Convenience

Tumbledry has made consistent efforts in ensuring that consumers develop ardent trust in its services. These efforts are showing magnificent vibrancy as more than 70% of its customers are repeat customers. This in itself is an impressive parameter to understand that they are deeply connected with Tumbledry.

Elaborating a little more, Mr. Gaurav Nigam said, “If a brand has the caliber to build trust, then customers rise above their doubts. For instance, a few years ago, there was general distrust related to laundry and dry clean services. However, when Tumbledry took the lead, people witnessed a new perspective of easily accessible and trustworthy laundry and dry clean services. Targeting a basic yet ignored problem without compromising the quality, made Tumbledry stand out from the competition. This exhibits that customers have evolved a deep understanding of their expectations and won’t compromise on quality. A concoction of dedication, customerdriven ideology, transparency, and convenience distinguishes our rapport and leaves an everlasting impact on the customers. Tumbledry is trying to solve this latent problem for half a billion urban Indians by offering premium laundry and dry clean services at customers’ doorstep. They can get laundry or dry clean in a few clicks using Whatsapp or Tumbledry app. Hence, every urban Indian for whom laundry is an everyday challenge is a customer for us.”

Strengthening Franchisees With Robust Business Model

The Indian laundry sector was largely dominated by small, local dry cleaners and dhobis until the advent of Tumbledry in 2019. To date, Tumbledry is unparalleled in its consumer base and scalability in the industry, with over 500 stores spanning 180 cities. Through its commitment to high-quality services, Tumbledry has built a substantial customer base of 500,000 individuals, resulting in a

substantial and recurring business. The focus is not just on opening new stores, but rather on effectively managing them. Tumbledry’s franchisees receive extensive support in both setting up their business and managing day-to-day operations, helping to ensure their success. Currently, there is no other laundry brand in India that has even come close to achieving one-third of Tumbledry’s accomplishments.

Plans Aligned for the Future

The brand is proactively working to decimate the obstacles of the laundry industry. For this, the team is steadfastly moving to launch 2000 live stores by 2026. The aim is to have a hyper-local presence by opening one Tumbledry store within every 3 km radius across all Tier 1, Tier 2, and Tier 3 cities in India.

A Capsule of Intellect

To finish the read on an enticing note, we asked Mr. Navin Chawla to quote a few words for our global readership panel. He quoted “Brands are not built overnight. You need to work hard consistently to grow, establish and sustain a business. Along with hard work, you should be open to change. The world around us is changing rapidly, hence, as an entrepreneur, you should be ready to face the change and adapt in the best interest of your venture. The constant collaborative efforts towards solving problems and getting better with the business have kept my entrepreneurial journey amazing. There have been challenges and struggles, but we have beaten the odds every time and achieved one after another milestone.”

10 Best Hill Stations in India you must visit during this summer : 2023

India is home to some of the most beautiful hill stations in the world. These hill stations are known for their scenic beauty, pleasant weather, and tranquil surroundings. They offer a perfect escape from the scorching heat of the summer months. Here are the top 10 hill stations in India you must visit during this summer:

Shimla

Shimla is one of the most popular hill stations in India. It is located in the state of Himachal Pradesh and is known for its colonial architecture, scenic beauty, and pleasant weather. The best time to visit Shimla is from March to June and from September to December. Some of the popular tourist attractions in Shimla include the Mall Road, Christ Church, Jakhu Temple, and Viceregal Lodge.

Darjeeling

Darjeeling is a beautiful hill station located in the state of West Bengal. It is known for its tea gardens, scenic beauty, and the famous Darjeeling Himalayan Railway. The best time to visit Darjeeling is from March to May and from September to November. Some of the popular tourist attractions in Darjeeling include the Tiger Hill, Batasia Loop, Darjeeling Himalayan Railway, and Happy Valley Tea Estate.

Manali

Manali is a picturesque hill station located in the state of Himachal Pradesh. It is known for its snow-capped mountains, lush green valleys, and adventure sports. The best time to visit Manali is from March to June and from September to December. Some of the popular tourist attractions in Manali include the Rohtang Pass, Solang Valley, Hadimba Temple, and Manikaran.

Mussoorie

Mussoorie is a popular hill station located in the state of Uttarakhand. It is known for its scenic beauty, colonial architecture, and pleasant weather. The best time to visit Mussoorie is from March to June and from September to November. Some of the popular tourist attractions in Mussoorie include the Kempty Falls, Lal Tibba, Gun Hill, and Mussoorie Lake.

Ooty

Ooty is a picturesque hill station located in the state of Tamil Nadu. It is known for its lush green valleys, tea plantations, and pleasant weather. The best time to visit Ooty is from March to June and from September to November. Some of the popular tourist attractions in Ooty include the Botanical Gardens, Doddabetta Peak, Ooty Lake, and Nilgiri Mountain Railway.

Nainital

Nainital is a beautiful hill station located in the state of Uttarakhand. It is known for its scenic beauty, serene lakes, and pleasant weather. The best time to visit Nainital is from March to June and from September to November. Some of the popular tourist attractions in Nainital include the Naini Lake, Naina Devi Temple, Tiffin Top, and Eco Cave Gardens.

Srinagar

Srinagar is a beautiful hill station located in the state of Jammu and Kashmir. It is known for its serene lakes, snow-capped mountains, and pleasant weather. The best time to visit Srinagar is from March to June and from September to November. Some of the popular tourist attractions in Srinagar include Dal Lake, Shalimar Bagh, Nishat Bagh, and Hazratbal Shrine.

Coorg

Coorg is a beautiful hill station located in the state of Karnataka. It is known for its coffee plantations, lush green forests, and pleasant weather. The best time to visit Coorg is from October to May.

FRONIUS INDIA PRIVATE LIMITED: Redefining The Paradigms of Modern Entrepreneurship

Ever since the inception of modern businesses, there has been a conspicuous lack in a holistic blend of systems & spirit. While many entrepreneurs have a flair for business, they lack the raw material in terms of a more in-tuned spiritual credo. Or it’s the other way around – they might have a compassionate spirit, but might slack on the systems & processes front. Admittedly, all entrepreneurs are hard workers and their efforts towards their vision are 100%. That said, there are only a handful perhaps who have medical calibrated their yin & yang side year-after-year.

In the international scheme of things, an uprising brand – Fronius India Private Limited – has secured a marked milestone in balancing its compassion & core values in a strict business sense.

Although an older brand, it posseses both the yin spirit of new-age startups as well as a highly systematized process front. The brand is an ideation of esteemed entrepreneur, Mr. Gunter Fronius, who is renowned worldwide for his visionary spirit and entrepreneurial ambition.

About Fronius India

Fronius India subsidiary commenced operations 9 years back with headquarters at Chakan. To accommodate growing demands of our vast customer base, We now have a permanent office at Bhosari, MIDC, Pune. This location is in the centre of the city making it a very convenient location for customers to reach us. Perfect welding has a full-fledged technology centre. Our Innovation and skill centre is well-equipped to conduct trials & training simultaneously, ensuring that innovation & skill building happens faster and smoother. We

also have a dedicated Repair Centre for better support for repair/ warranty spares & service.

Few highlights:

• Robotic Booths

• Manual Stations

• Semi-Automatic Pipe welding system

• Non- Destructive testing facility

• Dedicated area for Metal preparation

• Fume

Dust extraction system

• Changing rooms

• Display area

What Distinguishes Fronius in The Market

A real milestone – not only in the history but also for the overall trend of sustainability for the brand came up with Fronius Perfect Welding’s first primary switched GMA welding system in 1981. The device was presented at the Essen Welding and Cutting Show that year. Being an avant-garde invention of the time, its benefits were multifarious – in both energy efficiency as well as Power Saving.

Further along the years, the following inventions gained much traction from the mass market:

• The Digital Transpuls Synergic Generation: In the early 90`s the first Transpuls Synergic generation is a front where Fronius achieved the breakthrough in the automotive industry and in Robotic Welding. Down the line in 1998, it was the first time that the welding system became digital process controlled, with the Transpuls Synergic 2nd generation Process.

• Introduction of TPS/i: Since 2013, the TPS/i prepared for the requirement of Industry 4.0, equipped with Connectivity, such as Ethernet, Wi-Fi, Bluetooth and User management NFC including data management Weldcube.

• Multiprocess PRO iWave: The latest generation of universally high-end welding inverter equipment’s, which was launched this year in 2022. It unifies all welding processes, even TIG with high frequency against since the generation of the TA 500.

The Company’s Three Integral Business Units

• Perfect Welding: Fronius aspires to produce more than just welding systems, which is why we are the innovation leader for arc welding and are constantly developing welding processes further. In addition to welding technology for robot applications, it offers solutions for manual gas shielded arc welding, for MIG/ MAG, TIG, and MMA welding processes. We also implement automated, complete welding solutions tailored to customer requirements in the field of welding automation. The company’s belief is that welding creates connections -

between metals, between industries, and between people. For this reason, it is conected by the arc, by passion, by the beat of welding.

• Perfect Charging:

Whether it is traction batteries for electric forklift trucks in intralogistics or starter batteries in the car workshop and the showroom, Fronius Perfect Charging will implement tailored solutions, ensuring efficient energy supply. As an expert in battery charging technology with 75 years’ experience, the company specializes in products and services which can help to optimize your operating costs in the long term. This is the company’s unequivocal guarantee.

From analysis to planning and implementation through to operation, maintenance, and servicing: Fronius is an expert for the entire charging infrastructure. It provides advice regardless of the technology used and supply the ideal solution that best meets your individual requirements.

Fronius’s products use the latest technologies available on the market, whether for lead-acid batteries and lithium-ion batteries.

• Solar Energy:

For 30 years, renewable energy has been the key to an energy transition that benefits people as well as the environment. It makes solar energy usable around the clock and independent of the season because the power of the sun is there for everyone. To achieve this, it networks and controls energy generation and consumption digitally, as greater efficiency means greater sustainability.

A stable family business, the company is a strong global player in the industry for Solar Inverters.

Reinvigorating the Inventor’s Spirit

Since its inception in 1945, Fronius has been defined on a global & entrepreneurial scale by its passion for avant-garde technologies. As stated prior, it is above all renowned for its hallmark research & revolutionary solutions. The company thus far has predominantly focused on developing innovative methods for energy monitor/control in 3 areas, viz;

• Welding technology.

• Solar Energy

• Battery Charging.

The Three Pillars Of Sustainability

• People- People are our main priority.

• Planet- But planet Earth is also an important consideration in the area of sustainability

• Profit- Economic sustainability is essential for a company

-All our sites are certified in line with ISO 14001,-100% electrical energy on site from renewable energy sources-Almost 2,000 MWh of energy from our own PV systems at the sites-81% of the overall energy consumption, including mobility and heating, originate from renewable sources

What is Entrepreneurship? 10 Most Common Types of Entrepreneurship

Entrepreneurship is the process of creating or starting a new business venture. It involves taking on financial risk with the aim of generating profit and creating value for customers. The term “entrepreneurship” is derived from the French word “entreprendre,” which means to undertake or to begin something.

Entrepreneurship is often associated with innovation and creativity, as entrepreneurs seek to develop new products, services, or business models that can disrupt existing markets or create new ones. Entrepreneurs are often seen as risk-takers who are willing to invest their time, money, and resources into an idea that they believe has the potential to succeed.

Entrepreneurship can take many different forms, ranging from small business ventures to large corporations. Small business entrepreneurship is the most common form of entrepreneurship, as it involves starting a small business that serves the local community, such as a grocery store, restaurant, or salon. Small business entrepreneurship is often the starting point for many entrepreneurs who are looking to create a business with a low investment and low risk.

However, entrepreneurship can also involve starting a large corporation or a tech startup, where the risks and potential rewards can be much higher. In these cases, entrepreneurs often need to secure funding from investors or venture capitalists to finance their venture, as well as build a team of skilled professionals to help them bring their vision to life.

One of the key characteristics of successful entrepreneurs is their ability to identify opportunities and take action to exploit them. This requires a combination of creativity, market knowledge, and

business acumen. Entrepreneurs need to be able to identify gaps in the market and come up with solutions that meet the needs of customers.

Another important characteristic of successful entrepreneurs is their willingness to take risks. Starting a new business involves a significant amount of uncertainty, and there is no guarantee that the venture will be successful. Entrepreneurs need to be able to manage this uncertainty and take calculated risks that can lead to success.

In addition to creativity and risk-taking, successful entrepreneurs also need to have strong leadership skills. They need to be able to inspire and motivate their team to work towards a common goal, as well as make tough decisions that can impact the future of the business.

Entrepreneurship can also have a positive impact on society, as it can create jobs, promote innovation, and contribute to economic growth. Entrepreneurs often create new products and services that can improve the lives of people and solve social or environmental problems.

However, entrepreneurship is not without its challenges. Starting a new business can be a complex and challenging process, and entrepreneurs need to be prepared to overcome obstacles and setbacks. They also need to be able to manage their finances effectively and make smart decisions that can help them grow their business over time.

In conclusion, entrepreneurship is the process of creating or starting a new business venture. It involves taking on

financial risk with the aim of generating profit and creating value for customers. Successful entrepreneurs are creative, innovative, and willing to take risks, and they have the leadership skills and business acumen needed to build a successful business. Entrepreneurship can have a positive impact on society by creating jobs, promoting innovation, and contributing to economic growth, but it is not without its challenges.

Here are the 10 most common types of entrepreneurship in more detail:

1. Small Business Entrepreneurship

Small business entrepreneurship is the most common form of entrepreneurship. It involves starting a small business that serves the local community, such as a grocery store, restaurant, or salon. Small business entrepreneurship is often the starting point for many entrepreneurs who are looking to create a business with a low investment and low risk.

2. Social Entrepreneurship

Social entrepreneurship is a type of entrepreneurship that focuses on solving social and environmental problems. Social entrepreneurs use their business skills to create sustainable solutions for social problems, such as poverty, hunger, and inequality. Social entrepreneurship is gaining popularity as consumers and investors are becoming more conscious of the impact of their actions on society and the environment.

3. Online Entrepreneurship

Online entrepreneurship is a type of entrepreneurship that involves starting an online business. It can include e-commerce, online education, digital marketing, and other online services. Online entrepreneurship is gaining popularity due to the increasing number of internet users and the low cost of starting an online business.

4. Franchise Entrepreneurship

Franchise entrepreneurship is a type of entrepreneurship that involves buying a franchise from an existing business. The franchisee pays a fee to the franchisor to use their brand, products, and services. Franchise entrepreneurship is popular among entrepreneurs who are looking for a proven business model with a low risk.

6. Corporate Entrepreneurship

Corporate entrepreneurship is a type of entrepreneurship that involves innovation within an existing company. Corporate entrepreneurs use their creative ideas to develop new products, services, or processes within the organization. Corporate entrepreneurship is gaining popularity as companies are realizing the importance of innovation in maintaining a competitive advantage.

7.

Technology Entrepreneurship

Technology entrepreneurship is a type of entrepreneurship that involves starting a business based on new and innovative technologies. Examples include software companies, biotech startups, and green energy businesses. Technology entrepreneurship is gaining popularity due to the increasing demand for new and innovative technologies in various industries.

8.

Lifestyle Entrepreneurship

Lifestyle entrepreneurship is a type of entrepreneurship that focuses on creating a business that allows the entrepreneur to have a particular lifestyle. Examples include travel bloggers, freelancers, and digital nomads. Lifestyle entrepreneurship is gaining popularity as more people are seeking a work-life balance and the freedom to work from anywhere.

9. Academic Entrepreneurship

Academic entrepreneurship is a type of entrepreneurship that involves commercializing academic research and knowledge. This type of entrepreneurship focuses on taking intellectual property and creating businesses that can bring these innovations to market. Academic entrepreneurship is gaining popularity as universities are becoming more supportive of commercializing research and innovation.

10. Cultural Entrepreneurship

Cultural entrepreneurship is a type of entrepreneurship that focuses on creating businesses that celebrate and promote cultural heritage. Examples include art galleries, museums, and cultural centers. Cultural entrepreneurship is gaining popularity as people are becoming more interested in preserving and celebrating cultural heritage.

5.

Serial Entrepreneurship

Serial entrepreneurship is a type of entrepreneurship where an entrepreneur starts multiple businesses in their career. They use their experience and knowledge gained from their previous ventures to start and grow new businesses. Serial entrepreneurship is popular among entrepreneurs who are looking to create a portfolio of businesses and diversify their risk.

In conclusion, entrepreneurship is a diverse field that encompasses many different types of entrepreneurship. The 10 most common types of entrepreneurship include small business entrepreneurship, social entrepreneurship, online entrepreneurship, franchise entrepreneurship, serial entrepreneurship, corporate entrepreneurship, technology entrepreneurship, lifestyle entrepreneurship, academic entrepreneurship, and cultural entrepreneurship. Regardless of the type of entrepreneurship, the common thread is a passion for creating something new and innovative, and the willingness to take risks to achieve success.

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