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Diligence Bio is an OECD GLP certified laboratory focussed on regulatory toxicity services. We are specialized in the toxicity testing of Agrochemicals, Pesticides and Industrial chemicals.

TOXICITY ECOTOXICITY

• Fish Toxicity • Bird Toxicity • Honeybee Toxicity • Earthworm Toxicity • Alga Growth Inhibition • Daphnia Immobilisation

Editor’s Note

SEASONED ENTREPRENEURS CRAFTING THE TURFS OF A PROGRESSIVE TOMORROW

With that being said, the corporate world is dazzling by the aura of leaders in the league. Each one of them is contributing to bringing a positive change in society and serene value addition to the lives of many. Our endeavor of bringing some of these state-of-art stories has given us the opportunity of featuring the story of LifeCare Hospitals & Group. LifeCare Hospitals under the supreme guidance of its Founder and Chairman- Jayesh Saini is leaving no stone unturned in improving the paradigms of Kenya’s Healthcare system. Where many voices demanding affordable, sustainable, promising, and reachable healthcare facilities are unheard in Kenya, Jayesh Saini empathizes with the painful agony of these people. He has devoted himself to such a humanitarian cause through his widespread network of hospitals and medical centers.

The inception of LifeCare dates back to 2012 when Mr. Saini decided to walk on the path of nobility shown by his father. In the 1980s the first hospital named Nairobi West Hospital became the first private and largest tax-paying hospital in Kenya. Decades passed away in carving perfection and now LifeCare is spread across five major parts of Kenya – Kikuyu, Bungoma, Meru, Eldoret, and Migori. The chain of hospitals specializes in medical services like Child Care, CT scan, MRIs, Radiology, and multi-functioning clinics. What makes them even more inspiring is the top-notch ICT infrastructure that allows them to directly access patients’ medical care history and keep track of their progress. Mr. Saini and his team are working to establish 10 more hospitals by 2024. With this, the total bed capacity of Kenya and Africa’s hospitals will cross the mark of having 4100 beds.

An extensive amount of dedication is poured into the Research and Development domain. With continuous R&D, the company also came out with a gilt-edge program named Chronic Disease Management. Because of this program, following up on the treatment of chronic patients became efficacious sooner. More than 20,000 patients benefit from this program every month. As a vital face in the healthcare domain of Kenya and Africa, LifeCare has emerged as an exemplary brand with a mission of making medical services accessible to all.

Our team has always tried to bring the best from the business community to our platform. We are sure enough that such inspiring and magnificent entrepreneurial stories will keep your interest in the loop. With all the efforts in robust action, we are grabbing every opportunity to cover all the breakthroughs, upcoming innovative leaders, and much more. We hope that you embrace this edition like always and share your valuable opinion with us. If our work can touch the lives of our readers and inspire them to thrive for the best, we would feel enthralled over and over again. Until we meet again, keep working hard for your dreams and never stop believing in yourself. Chin up and let that confidence shine all the way!

Prakriti Gupta Editor

“A True Leader Knows the Path, Traces the Path and Shows the Light to Millions”

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Editor In Chief

Ankur Mishra

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Yash Anand , Shweta Singh , Kaustav Sarkar, Trishani Sarkar, Jasmeet Bhatia, Siddhant Pengoriya, Khushi Rawat, Prakriti Gupta, Pinki Singh

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Email: yashwinee@primeinsights.in

A DETERMINED BUSINESS LEADER SHAPING THE BACKBONE OF KENYA’S HEALTHCARE SYSTEM

Today humanity is constantly surrounded by the fear of diseases and suffering. So, well-regulated and favorable healthcare services become a ray of hope for many. When it comes to Africa, we all can clearly remember the history of epidemics it has witnessed. Many people in Africa don’t have the access to essential and qualitydriven healthcare services. Such negligence has made their sufferings abhorrent. Kenya’s healthcare system is no different and has heaps of challenges. The shortage of professionals to handle the bulging population is another cause of concern. But when leaders like Jayesh Saini take a step forward to address the pain points of the less privileged, a difference is made. That is particularly what it takes to inspire so many other people to come forward and join hands in adding value to the lives of the people. Such leadership and guidance are the only way to create a stark healthcare space in Kenya.

Our Prime Insights team feels blessed enough to relish the opportunity of having a conversation with Jayesh Saini- the Founder and Chairman of Lifecare Hospitals & Group. The dignitary is shaping the healthcare system of Kenya with his leadership and years-long expertise in the medical field. His contributions have inspired our team too. With utmost pleasure, we have dedicated the title of “Iconic Business Leader of the Year 2022” to Mr. Saini. His outstanding professionalism makes him a cosmic leader. Not only has he introduced evolutionary developments but also devoted himself to a noble cause. We will be touching upon his vision of providing quality and cost-effective healthcare to the Kenyan population through his immaculate network of hospitals and Medical center. He has also shared many lesser-known facts and instances of his entrepreneurial journey with our editorial team which we’re keen to share in this fascinating read. We are sure enough that the story of Jayesh Saini will be a colossal source of stimulation for all the business leaders and readers out there.

JAYESH SAINI Founder and Chairman

Lifecare Hospitals & Group

A Treasured Organization

The journey began in 2012. Mr. Saini drew his inspiration from his father who was a medic himself. His father, who was of Indian origin, studied at Sawai Man Singh Medical College in Jaipur, India. He came to Kenya with a bubbling dream to make a difference. In the 1980s, Dr Umesh Saini founded the Nairobi West Hospital with the foundation of humanity first. Indeed, he instilled this very same value in Jayesh at an early age- that genuine service to humanity should be the motivating factor for any business interest.

Nairobi West Hospital was at the time, the first private and largest tax paying hospital in Kenya. To date, the hospital keeps growing in leaps and has now become an ultramodern 400 bedded tertiary care hospital with world class medical services. Decades later, the trendsetting ways of Nairobi West Hospital have never stopped and more recently, it became the very first hospital in Kenya to successfully conduct a bone marrow transplant.

Right from the beginning of his professional career, Jayesh Saini always dreamt of providing affordable healthcare services that had avant-garde quality and were accessible to the masses. Mr. Saini always addressed the fact that a country cannot have a good healthcare system unless and until the healthcare system revolutionizes itself for the needs of the common people.

“To have the quality of service acceptable to the majority should be the ultimate target,” he says. This ideology became his bespoke motivation and he significantly dedicated himself to curating something unparalleled in the healthcare industry. In 2017, together with his wife Dr. Shalya Saini, he added inpatient care by setting up two hospitals under the brand name LifeCare Hospitals Limited, to take his passion forward. The team is deliberately focusing on setting up hospitals in underserved regions in Kenya and East & Central Africa at large.

The Saga of the Company’s Inception

Mr. Saini further narrates that it was heart-aching to see ill people from rural areas of Kenya travel all the way to Nairobi using public transport, in search of good medical facilities. Sometimes people even died or had serious complications because of the long hours of traveling. The fact that these issues could have been easily resolved at the local level if there were medical service providers available, drew his attention. So, he decided to make all medical and healthcare services available to everyone and that too at an affordable cost. Mr. Saini devoted his knowledge and investments over the past 20 years to strengthening the foundation of his company. His first brain child, Bliss Healthcare, is Kenya’s largest network of outpatient medical centers and proudly boasts about its model of medical services delivery which aligns with the requirements of the diverse populations it serves. Over time, the company has garnered profound public approvals in Kenya. The primary way of connecting with the patients is via multiple Medical Centres spread throughout the country. Mr. Saini has also invested in Medicross Limited which consists of a network of 11 medical centers spread across the country. Further, he worked on setting up LifeCare Hospitals to give voice to the unheard needs of Kenyans seeking inpatient care. Today, LifeCare Hospitals is a classic chain of multi-specialty hospitals serving people with primary and secondary care, multi-functioning clinics, surgical services, critical care unit, child care, CT scan, MRI, Radiology, and pharmacy amongst others. The vision of LifeCare is to introduce change in the healthcare sector through the betterment of communities across Africa. The whole team resonates with this mission to identify, render and explore convenient and economical services to people.

Handcrafted with Purposefulness

When a business has a humanitarian purpose attached to it, maintaining the quality and standard of services becomes inevitable. That is what is preserved in LifeCare Hospitals. Here all the protocols of quality are practiced with accuracy to ensure that all of the clients receive the same experience of services. The company functions with a Quality Management Policy which is revised periodically. Doing this sort of provides gradations of the highest level of efficiency delivered at all times. He quickly draws attention to the fact that there was a giant hurdle of affordability and accessibility amongst the majority. Healthcare is for everybody irrespective of status, so it must reach the remotest areas as well. Values like compassion, excellence, credibility, and responsibility towards the patients are the

THE TEAM OF LIFECARE AND BLISS

founding pillars of LifeCare hospitals. The majority of the patients come from the lower end of the economic spectrum, especially people who’re seeking health services that are easy on the pocket. LifeCare Hospitals has become a household name for all types of clients in Kenya.

Working with Changing Market Trends

The team of LifeCare & Bliss Healthcare handles this by monitoring clients’ needs and quickly coming up with solutions for the same. It is always about, “What’s coming up next”. Their success is inevitable because they continuously give improved performances. Moreover, they are monitoring the digital expansion in Kenya to render value-based services. The telemedicine program that was initiated at the onset of the COVID-19 pandemic has turned the tables. More and more patients can connect with doctors from their homes and offices. The company now has more than 10,000 patients each month.

Aligning Nobel Goals for the Future

LifeCare hospitals are spread across five major parts of Kenya namely, Bungoma, Kikuyu, Meru, Eldoret and Migori. To escalate his passion further, Mr. Saini is looking forward to laying the foundation of 10 more hospitals in other parts of Kenya to bring the total bed capacity to over 2,600 by 2024. Plans are also at an advanced stage to set up Lifecare hospitals in other Eastern Africa nations namely Uganda, Tanzania and Ethiopia. The arrangement involves setting up 500 bed capacity hospitals in each of these countries which will house super specialty clinics such as Cardiology, Orthopaedic, Oncology, Nephrology, Radiology among others. The combined bed capacity of Kenya and Africa’s LifeCare hospitals will cross the mark of having more than 4100 beds. The regional hospitals will also boast of having Intensive Care Units (ICU), High Dependency Units (HDU) and modular theatres focused on achieving safety, precision and efficiency for the operating team. Moreover, there shall be 10 specialized and centralized state of the art diagnostic centres in each of these countries with a LifeCare Hospital presence. This is coupled with an expansion plan to set up a network of 30 outpatient medical centres in each of these countries. The intention is to replicate its business model that offers Quality and Affordable healthcare to all, across East Africa. With that being accomplished, LifeCare Group will be able to achieve the milestone of placing itself among the largest hospitals and healthcare providers in Eastern and Central Africa, second only to hospital chains in South Africa. As more referral centers will be in the vicinity, healthcare will become much more accessible. LifeCare is also diverting an imperative chunk of dedication and investment into having specialty clinics for the future to decimate outbound medical tourism. He perceives a future of accessible healthcare catering to basic lifesaving. His idea is truly unstoppable and revolutionary. Many in the healthcare sector cannot ignore the significant role that ICT plays in enhancing efficiency. The LifeCare Group implemented a robust ICT infrastructure that allowed for direct access to medical case history, keeping track of patient’s progress by interlinking technology across the network. The ICT path is also helping maintain costs by reducing the time required to process data and manage paperwork. Image transmission and storage means that promotes the development of electronic medical case story and telemedicine.

Scaling Achievements and Milestones

LifeCare Hospital is blessed to have received the 2021 Quality Healthcare Kenya Award for Health Facility Innovation Project. Mr. Saini has been honored with the “Lifetime Achievement Award in NRI” for the perseverance Bliss Healthcare has shown over the past two decades. Within a span of 5 years, LifeCare Hospital has proved itself as an innovative brand for any healthcare needs. Mr Saini has on-boarded reputable institutions like National Health Insurance Fund (NHIF), Teachers Service Commission (TSC), corporate tycoons, and large insurance companies to serve the people.

Elements of Excellence

Being an exceptional leader, the Health care group currently has over 4,000 professionals who are dedicated to serving patients. Bliss Healthcare has 65 medical centers functioning in 37 of Kenya’s 47 counties. The entire network serves over 80,000 patients each month. Additionally, the centers are equipped with the latest medical machines adding more to the company’s charm. The array of equipment includes 5 CT Scans, 51 Ultrasounds, 41 X-Ray machines, 53 Dental units, and 48 Optical Units spread across the country. Such technologically driven medical arrays guarantee their standardized quality of care, in every part of Kenya. As part of its expansion strategy, the Healthcare group envisions increasing its workforce to over 10,000 professionals across its network in the East Africa region.

Standing Strong with the Employees Employee contentment comes under the guidance of strong leadership. LifeCare is very open to servant leadership where they interact with every employee. This perpetuates an environment where employees feel like stakeholders in the organization. Additionally, they also curate numerous opportunities for their professional growth and improving their skill sets. Frequent training and freedom to work in comfort empower them to thrive more than before. A staff recognition program is followed to reward employees for their exceptional performances. During the outbreak of the COVID-19 pandemic when every business was going through an intimidating phase, Mr. Saini had ardent faith in his vision and didn’t compromise with the situation. He was insistent to keep all employees motivated and on board. When the first case in Kenya was recorded, it continued to cover the associates of TSC against corona virus, as per the guidelines issued by the Insurance Regulatory Authority of Kenya.

Research and Development Wing

For LifeCare and Bliss, R&D is vital in every aspect. They have discovered that a growing percentage of the disease burden was from non-communicable diseases. With extensive research and development, they came out with a first-of-its-kind program named Chronic Disease Management (CDM) Program. Under this program, the management and follow up on treatment of chronic patients has become easier. More than 20,000 patients each month are benefitting from this program.

https://www.lchafrica.com/

Motivation to Reach Newer Heights of Abundance

Jayesh Saini’s objective is to set up an infrastructure that supports the agenda of preventive healthcare. The company has employed more than 4,000 Kenyans directly and indirectly, thereby empowering the country’s economy. According to him the investments made in the health sector can only be fruitful if it showcases an impact filled with efficiency, digitalization, and judicial utilization of resources available. The sincere actions to expand their quality and affordable services are worth every appreciation. He also acknowledged the potential of IT technology to speed up the Universal Health Coverage Agenda. The team is working on this tech alignment and competing in the market with an additional edge.

Giving Back to Society

Apart from the noble medical services he spearheads, Mr. Saini has also invested in Community Engagement through the Lifecare Foundation. The CSR activities that the foundation undertakes are aimed at the general wellbeing of the people in Kenya and Africa at large. The healthcare group also set up around 100 free medical camps all around the country each year. They also donate to children’s homes and support the less fortunate through diverse philanthropic organizations.

During the COVID-19 pandemic, a lot of the children whose parents succumbed to the virus and were left as orphans got assistance from the Healthcare group. Under the leadership and guidance of Jayesh Saini, the company set aside funds to cater for their school fees to see them through different levels of education.

Words of Value from the Leader

As we say challenges are the real motivators. Mr. Saini recalls that the limited public resources in Africa have availed an immense market opportunity for investment in the healthcare industry. The International Finance Corporation

estimates that Sub Sahara Africa accounts for 24% of the global disease burden as far as human and financial costs are concerned. Because of this, there arise dire demands and opportunities for medical services. He further elaborates that the government and the private sector players have to collaborate competently to benefit the people and each other for the greater success of service delivery. So LifeCare Hospitals are proud to be at the forefront in supporting the Government of Kenya. They are supporting the initiative of- Universal Health Coverage (UHC).

“If Mark Zuckerberg had given up on his dream of Facebook, social media would be unknown. One will never have 100% support all the time. If you let a few critics stop you from chasing your dream, then maybe you don’t have enough faith in your passion. Sometimes it is easier to give up on your dreams by letting circumstances and other people dictate your goals. But there is no light at the end of this road that way. One has to be dedicated to their dreams and pick the breakthrough which is a few steps away from you,” says Jayesh Saini.

CYBERSRC : Bringing a new definition to Cyber and Digital Security

CyberSRC® is an umbrella brand that provides a vast array of Cyber & Digital Security Products & Services. The entity is empanelled by CERT-IN (Computer Emergency Response Team of India) under MIETY as a security auditing agency. With offices in India and the United Kingdom, the organization is certified in ISO 27001 and ISO 9001. The company was founded in January 2018 and provides a comprehensive suite of proprietary External Threat Intelligence solutions, such as Phishing & Rouge application detections, Social Media monitoring, Dark Web monitoring, brand abuse monitoring services, and the capability to detect web defacements and take down support services. In addition, it offers various consultancy, advisory, and implementation support services relating to Cyber Risk. With over 50 years of combined experience, the CyberSRC team has created novel Threat intelligence and Vulnerability Management solutions with the support of a highly diverse and enthusiastic staff. It is coupled with a unique V-CISO & V-DPO Services offerings that support pay-per-use model.

In its limited 5-year history, CyberSRC Consultancy has accumulated a clientele that includes some of the world’s most famous MNCs with over 150 clients from various sectors including Banking, NBFC, IT/ITes/ Internet Companies, E-commerce, Manufacturing, Govt, Army and Enforcement agencies etc. The firm is predicted to soon become India’s premier cybersecurity consulting and solution provider organization.

Personal and Professional Life Balance

Mr. Vikram Taneja (CEO)explains, “There is a perpetual balancing act between personal and professional life. During a time of increased personal stress, we must all persist. We are all in the same boat, wouldn’t you say? I intend to provide myself and the CyberSRC family (workers) with sufficient breathing room by fostering a culture that promotes a healthy work-life balance through rules such as compensatory time off, flexible daily entry/exit timings, hybrid culture, and the least amount of disruption in off-office hours, among others. Therefore, he strives to balance his personal and work life for himself and his professional family (employees).

Mr. Vikram says that competition exists at every level. The organization has prioritized leadership, growth, and innovation above the competition. How is today superior to yesterday? How can it develop a product or process that provides more value to its most valued customers?

The Challenges Facing CEO

Mr. Vikram has always been intrigued by people who have achieved great success while starting their lives in anonymity. His journey from a normal corporate employee to the ambitious entrepreneur who launched a startup and expanded it into a professional organization is comparable to that of countless others. Today, the company maintains a successful organization with over five years of professional experience in cybersecurity, a feat for a startup. It has been played not just according to standard game rules but also according to rules established for this game. The brand is one of the few research-based

organizations, with an indigenous Threat Intelligence Platform (SRC-TI) and Vulnerability Management platform. It works on numerous other game-changing aspects, including security solutions for Metaverse, web3, 5G, Robotics, IOT/OT systems, and other digital ecosystems.

Mr. Vikram has transitioned from entrepreneur to CEO, and it is incredible to be on such a roller coaster journey. From where it started five years ago to where it is today in such a difficult environment, overcoming problems such as employees’ and customers’ everyday mistrust of abilities, the company has done a tremendous lot. Over ninety per cent of the company’s employees and customers have stayed loyal throughout the years.

CyberSRC® Clients

The organization provides unmatched service to its consumers. Its customer consists of companies with between five and twenty thousand people. Even the biggest organizations in India lag behind the brand’s

MR. VIKRAM TANEJA

CEO

grasp of procedure and policy, which is suitable for small to large businesses. As the company recognizes that SMBs and startups have limited financial resources, its pricing strategy is very flexible and fluctuates dependent on client size. Despite this, many firms have a very high requirement for Cyber Security despite limited resources. The company has created unique and hybrid models, such as V-CISO, V-DPO, and Security as a Service, to deliver pay-per-use security while satisfying the ongoing needs of such organizations.

Following Market Trends

The market mainly depends on customer input. Mr. Vikram is the company’s top salesman most of the time since he believes that when the business is in the lead, it can better attend to the demands of its customers. The specifications are then converted into a solution or product.

The company’s sales and pre-sales personnel are highly skilled in customizing solutions to meet each customer’s demands. It believes that the company’s culture must swiftly and aggressively adapt to the present environment.

R&D

Since the company’s inception, research has been its primary priority. The organization has encouraged employees to commit at least 10% of their monthly time to research and development. The company is a research-driven Cyber Security firm that has produced various products, including Threat Intelligence Solutions, Vulnerability Management Solutions, Honeypots as Services, and unique offerings of Virtual CISO, Virtual DPO, and Security as a service model. It reflects the brand’s commitment to innovation and researches the most current Cyber Threats and issues.

Employee Contentment

In the society where the firm operates, not everyone has the same needs and preferences for food, clothing, and shelter as previous generations. It has attained a new level of social stability, esteem, and autonomy. It has had an interesting impact on company management. Due to changes in social dynamics, businesses adhering to obsolete beliefs will no longer be profitable. Keeping employees’ content does not need a compensation boost but rather a focus on the company’s overall requirements and a rise in employee engagement and decision-making capacity.

Inspiration

Mr. Vikram said, “If the quest for knowledge is your passion, then everyone is your Guru.” He seeks to learn from all executives, both inside and outside the Cyber Security area of the organization. He endeavours to read several books about business, education, motivation, and aspiration. He was recently inspired by Elon Musk, his exploits, and his story of tenacity and perseverance. Even though he has failed several times, he continues his quest and is a legend in the world of business.

The Future Initiative

The organization is growing both horizontally and vertically. It has been focusing on developing both its customer base and its skills. The brand is centered on standardization and process enablement so that our associates can produce higher-quality work. It is committed to becoming one of India’s leading 10 Cyber Security companies.

CyberSRC Achievements and Milestones

In its first three years of existence, the company was one of the youngest to be designated as a CERT-in empanelled security auditor (under the Ministry of Electronics and Information Technology). It is an India-based MSME/Startup with 100% made-in-India components offering an indigenous External Threat Intelligence Platform (SRC-TI), which is in the scaling phase and has been implemented at a handful of customer locations, including one of the major banks. The company’s top-line sales increased by 150% in the prior year. The company invests in technology and personnel development to boost its growth rates.

Message for the Readers

Entrepreneurs now have more opportunities than ever due to shifts in market dynamics and improvements in the business environment. Thank you to the Indian government for giving entrepreneurs these opportunities. Nevertheless, according to Mr. Vikram, some executives with a conventional business mindset put a greater emphasis on brand names and prominent logos than on the value provided by each provider. He feels that this mindset must shift and that the government must provide equal opportunities. Entities, including businesses in the private sector. In addition, he anticipates that this knowledge will be distributed, allowing Indian businesses to flourish without the need for foreign finance (outside India).

10 Highest-Paid Female Indian Entrepreneurs In 2022

Steve Jobs was a driven entrepreneur. His main objective was to leave a lasting legacy, not perfection. It would help if you had more than an idea to be a successful entrepreneur; you also need passion, dedication, and hard work. We’ve produced a list of the 10 most successful women entrepreneurs of 2022.

#1 #2

Dr Shuba Charles

Dr Shuba Charles is an outstanding writer, behavioural therapist, and entrepreneur whose CBT work has changed many lives. Chennai’s top mental specialist. She gives free YouTube consultations to promote mental health. After resigning as a Tamil Nadu government medical official, she produced eco-friendly sanitary napkins. She founded Thaagam Foundation to help street children.

Akshita Budhiraja

Akshita Budhiraja studied marketing at Manchester University. She’s a young, powerful businesswoman. Her passion and ambition to be the best have swept the spice business. She and her spouse established Orika in 2018. Orika’s whole collection is listed in the Times of India gifting list indifoodbev.

#3 #4

Dr Taara Malhotra

Taara Malhotra is a Tarot card reader, vastu consultant, numerologist, astrologer, and psychic. She has approximately 20 years of holistic health expertise. Being the first Indian psychic to be featured on Discovery Plus and Amazon Prime, her holistic experiences include Name correction, Tarot card Reading, Vaastu Analysis and Space Healing, Signature and Mobile number correction, Candle magic, Numerology Analysis, Wicca, Spell Casting, Hoodoo, Relationship Healing, Coffee cup reading, Angel Healing and Therapy, Yantra and Talisman creation, Reiki and Karmic Healing, Lama Healing, Aura Cleansing and Chakra Balancing.

Nitasha Bhadwar

Nitasha Bhadwar is the chief strategy officer and founder of Sunpower Renewables Pvt. Ltd. She is a proponent of sustainable solutions and an entrepreneur for a better and cleaner future. She believes in renewable energy and cleantech sources, which improve the electricity sector. She encourages easy-touse creative solutions that may expedite renewable energy adoption.

Tanya Bansal

Tanya Bansal began her business adventure with Kanha Gaushala in 2020. Born in Delhi, she spent her early years in the US and then returned to India to work for EY. Her husband inspired her. He ran an orphanage and a gaushala. Her life changed after that. With a focus on extending the set-up, she focused on commercializing the women-run Gaushala from scratch. Today, she sells home-grown items like dhoopbatti and panchgavyadiyas, gir calf ghee, kohlu oil, dried cow dung cakes, and stone-ground masalas only on Instagram.

Babita Singh

Babita Singh is an awardwinning Reputation Expert and Digital Strategist based in UAE. She leads her Digital conglomerate, Sanguine, which specializes in Reputation Management in Africa, India, and the Middle East. She has over 20 years of expertise in enabling online perceptions and clever political campaigns, including digital listening, perception management, sentiment analysis, privacy enforcement, and reputation PR. Her experience as an International Cyber Law specialist has been featured in prominent editorials, recognized news newspapers, and TV shows globally.

Srishti Agarwal

Srishti Agarwal has been working in health and well-being for 4 years. She thinks simplicity and homecooked cuisine are the first steps to good transformation. Her diet coaching expertise ranges from weight loss to lifestyle disorder meals. Her holistic approach uses natural, functional meals. He’s mentored Shalu Jindal, Iza Setia, etc.

Tina Phogat

Tina Phogat, Vice President of Geetanjali Homestate Limited and Founder of Geetanjali Care, embodies the ideals and ethics of a successful businesswoman who doesn’t compromise while performing her obligations. With over a decade of real estate consulting expertise, she can analyze company needs and trends analytically. She’s a sensitive, collaborative leader with excellent time and team management abilities. She values and uses everyone’s abilities.

Recognizing talent helps her hire well. Her digital marketing background makes her work seamless and effective. A lady with many accomplishments deserves respect and admiration.

Ar Shweta Deshmukh

Ar Shweta Deshmukh is the CEO of Mumbaibased architecture practice SDA and online business Dezinebox. Her original ideas and memorable designs have made her a young and exciting businesswoman. Shweta’s professional initiatives have earned her a trustworthy reputation. She’s been a jury member for ACEtech’s Designwall and Grand Stand Awards since 2016.

Dr Bansri Mahadevia

Dr Bansri Mahadevia is a famous dermatologist in Ahmedabad. She won two gold medals for her ethical and safe approach, which altered her patients’ lives. Dr Bansri is a well-known person in Gujarat who gives therapies to promote healthy and sustained wellbeing. She and her sister Dr Tulsi Mahadevia founded Northstar, a fast-growing preventative diagnostics centre.

CORE DIAGNOSTICS

Now Diagnostics Of New And Old Diseases Become Easy Under Mr. Dinesh’s Leadership At Core Diagnostics.

With the introduction and spread of new disease areas, the expansion of decentralized, patient-centric clinical trials, the widespread adoption of wearable technology, the ever-increasing complexities of clinical protocols, and the exponential growth in data volume, the difficulties of data collection, processing, and reporting are only expected to increase in the years to come.

Future success will be delivered by clinical data management teams, which will play a pivotal role in the present. In the present day, data managers are already playing critical roles in shaping the future by doing things like configuring and deploying systems, developing efficient processes, becoming data stewards, and collaborating with clinical development teams to help them learn new things and take a more strategic approach to ensure data integrity. One great example is Core Diagnostics, managed by Mr. Dinesh Chauhan (CEO). The company has cutting-edge diagnostic solutions for India.

Mr. Dinesh Chauhan

Mr. Dinesh is the CEO of Core Diagnostics and has 20 years of marketing and sales expertise in the diagnostics industry. He is responsible for channel development and identification across all regions. Passionate about establishing a team of leaders, he has earned several awards for his company ideas and performance. In addition, he has an MBA and a BS in microbiology from DU (Delhi University).

An Overview

Core Diagnostics was established in 2012 as a premier clinical laboratory offering Next Generation Diagnostics for early illness detection, accurate patient stratification, and targeted treatment. Its expansive 20,000-square-foot laboratory facility has been certified as meeting the standards set by the National Accreditation Board for Testing and Calibration Laboratories (NABL) and the College of American Pathologists (CAP). The company’s headquarters are located in the nation’s capital.

The company aims to modernize India’s testing infrastructure by importing cutting-edge tools and personnel. It aspires to become

MR. DINESH CHAUHAN | CEO |

the go-to place for any advanced medical diagnostics. The firm relies largely on digital image and communication technologies to achieve this goal. In addition, it does it with the fastest turnaround time in the business.

The company’s mission from the beginning was to make highquality diagnostics available to as many people as possible at a price they could pay. On the other hand, affordability has grown with time. As a result, the next several years will center on expanding the company’s reach to Tier III cities to facilitate diagnosis at the regional and local levels.

They provide services in Flow Cytometry, Molecular Diagnostics, Histopathology, Immunohistochemistry, Cytopathology, and Cytogenetics, all of which are focused on delivering the latest and greatest testing methods to a conclusive diagnosis. The company’s top-notch clinical laboratory has one of the most comprehensive test lists available, with over a thousand different tests covering everything from cardiology and cancer to infectious disorders and endocrinology to gynecology and beyond. Bay Area-based Artiman Ventures and India- and Boston-based Fidelity have invested in the startup.

CEO’s Balance of Life

Nowadays, it’s very uncommon for individuals to work from home; because of the prevalence of modern technology, doing so may drastically reduce commute times. If one is skilled in time management, he may use technology to his advantage in his personal life. A post-COVID professional is unique; Mr. Dinesh implies that he must pay more attention to his team’s well-being, productivity, mental difficulties, and so on. His group’s efforts have resulted in the company’s lowest attrition rate, and business is booming.

The Struggles Worth Telling

In Mr. Dinesh’s case, he had the chance to be CEO of COVID from its inception, and as a result, everything went swimmingly. But there were also difficulties in overseeing the team’s well-being. The period after COVID, when the corporation also had to meet the precise demands of organic business, was the most difficult. Much work went into it, including establishing several specialized laboratories nationwide. This stage is likewise progressing pretty well generally.

The Clients Core Serves

The firm has gained notoriety for being a driving force of innovation in the nation. It has recently developed a novel medical test as part of a specialized service that allows people worldwide access to regular medical screenings.

On the other hand, as a diagnostics specialist, the firm supplies all of the leading medical facilities and laboratories. Some of the firm’s income comes from the healthcare industry, laboratory management, consulting, and corporations. In addition, the firm collaborates closely with every major pharmaceutical firm, contract research organization (CRO), and research institution to provide companion diagnostics and testing. It has also collaborated on important initiatives with the Indian government to provide diagnostic expertise in niche areas.

A Race of Market Trends

Technology adoption for faster turnaround times (TAT), innovation, automation, data management, etc., are all core values at the organization and are being embraced by employees as part

of a continuous training and development process to stay up with the ever-evolving demands of the market.

R&D and CEO’s Challenges

Research and development (R&D) are the company’s main competitive advantage in the field of genomic research. R&D is crucial to a company’s long-term viability and development. Mr. Dinesh claims that if you are open to new experiences and willing to adapt, you will face no rivals but rather a new set of obstacles in areas like cultural awareness, regulatory compliance, and team management.

Core Employee Satisfaction

The company’s inspiration is directly proportional to the level of employee satisfaction. Workers are encouraged to have a good time and take pride in their profession. Many events and activities are planned, including frequent recognition of effort, regular training for self-development, fun activities, birthday celebrations, games, and more. Notably, the company’s guiding principles guarantee an absence of formal authority structures, open lines of communication, complete openness, and well-defined responsibilities and objectives.

Future Arrangements

Mr. Dinesh has said that one future objective is for the firm to “spread itself in other categories like NephroCORE, XenoCORE, NeuroCORE, etc.” NephroCORE means “earlier than present diagnostic solutions diagnostic of kidney diseases.” NeuroCORE refers to genetic counselling and testing for identifying central nervous system abnormalities. Post-transplant monitoring tests and pre-transplant workups are what XenoCORE is all about. Below is a quick explanation of what Mr. Dinesh mean:

• Concentrate

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on digitalization

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A Note to All the New CEOs

Mr. Dinesh warns that competition in Era is fierce and advises that residents maintain honing their shows, learn new skills, embrace change, commit fully to their endeavors, and find fulfilment in their work. The field of entrepreneurship is packed with creative types who aren’t afraid to take risks and are always looking for new opportunities and trends to disrupt. Although many have tried and failed, a concerted effort is underway to prepare veteran corporate leaders for today’s thriving startup scene.

In addition, he stresses the importance of a leader’s ability to adjust quickly to new situations. Mr. Dinesh concludes that many individuals have begun new journeys after the 1950s, so please initiate the adventure again and conquer the globe. Yet, it is not too late to do anything about this. Leaders are the ones who keep going even when everyone else has given up.

Establishing separate laboratories for distinct purposes in various regions.

Facilitating Access to Genetic Counseling Services

Insightful Diagnosis Based on Data

Making a scientifically-based sales team

Reduced turnaround time without sacrificing precision

The Diagnostic Revolution: Towards Preventive Medicine with Personalized and Cutting-Edge Technology

The ease of taking tests at home

Challenges Faced by Women Entrepreneurs and Some of the Most Successful Women to Follow

Women entrepreneurs are those who establish a company, acquire the necessary resources, assume risks, overcome obstacles, hire people, and autonomously run the firm. Women Entrepreneurship refers to the act of company ownership and business formation that elevates women’s standing in society economically.

In general, women are not expected to hold leadership roles; they are required to obey commands. It’s not because they are incapable of doing it; our culture does not accept women in leadership positions.

Although this situation has altered significantly, we still have a long way to go. The significance of female entrepreneurship to economic growth is well acknowledged. Numerous studies illustrate the favourable effect of entrepreneurs on economic development and growth. Still, women entrepreneurs remain in the minority and must overcome several challenges.

Obstacles encountered by female entrepreneurs.

1. Limited Finances

Obtaining shareholders is the most significant or vital aspect of launching a company. Still, not everyone has the good fortune

to do so. Funding is comparable to lubricant and gasoline in new companies. It facilitates the design, manufacture, and marketing of an item and maintains the efficacy of administrative activities. Women-owned enterprises are among the most lacking in financial assistance. Many banks favour funding male-owned firms over female entrepreneurs.

2. Balancing Responsibilities

Entrepreneurship requires patience and time; many women are not just career or business-oriented individuals. They have a spouse, children, and other duties in addition to a family. Society and her family want her to be a good wife and mother who is always accessible to her family. Yet, her career requires her to be a leader and demonstrate dedication. It is frequently tough to combine a professional and personal life, and it is much more challenging for individuals without family support. Despite this, several female entrepreneurs can effectively balance their personal and business lives.

3. Gender inequality

It is among the most often used phrases in the modern world that women are paid equally for their labour, although it seems to have little or no effect in most countries. Every field we visit

has a man in charge. Women must ascend in a world dominated by males despite stigma and persecution. Despite possessing the necessary mindset and skills for the work, women continued to be viewed as inferior to males despite the government’s efforts to create a favourable atmosphere for them. And these obstacles add to the difficulty of launching a firm.

4. Unfavourable environment

The unfavourable climate is one of the most significant issues women entrepreneurs confront. In certain regions, even female business owners are expected to have partnered to make agreements, negotiate, and represent the company. In addition, the harassment fear and the steady increase in rape cases restrict their ability to determine the location and hours of their operation, which contributes to their success. Entrepreneurs’ lives are not simple, and the lives of women entrepreneurs are much more difficult.

The most successful female business entrepreneurs

The following women were selected based on their achievements and net worth as some most successful female entrepreneurs. Like or dislike them, they distinguished themselves with successful professions.

1. Oprah

As the “first woman of talk shows,” Oprah does not need a surname. According to her web biography, she was born on a remote farm in Mississippi, where she occupied herself by performing for the farm animals. She came from a poor household and was sexually abused at nine. However, she claims that her father saved her life throughout her teenage years.

Oprah Winfrey’s first run of success began in her freshman year of college when she earned the titles of Miss Tennessee and Miss Black Nashville. After graduation, she entered the television business. She quickly surpassed daytime talk shows in ratings. Oprah is most recognised now for anchoring The Oprah Winfrey Show.

2. Gisele Bundchen

Gisele Bundchen wrote in her immediate New York Times bestseller Lessons about her childhood in Brazil with her siblings and how she was bullied for being tall and thin. These characteristics were important in launching her modelling career. Since 2001, she has been among the world’s highest-paid models.

In addition to her well-known profession in the modelling world, Bundchen is also the creator of Sejaa Pure Skincare. The collection consists of face cream, a night cream, and a mud mask. According to StyleCaster, she plays to her brand with an approach, receiving a portion of sales from jelly sandals she developed and her line of lingerie.

3. Sheryl Sandberg

She was born in Washington but soon relocated to North Miami Beach, Florida, with her family. Her achievement began at an early age when she was a member of the National

Honor Society and completed high school in ninth place with a GPA of 4.60. Her high school achievements were considered when she got accepted to Harvard University. Sandberg is well recognised for her work at Google and Facebook and her NY Times best-selling book, Lean In. Sandberg worked as Google’s vice president of worldwide online operations and sales before being hired as Facebook’s first COO. Previously, she had some distinguished roles at other organisations.

Wrapping Up!

All of these obstacles diminish their capacity to withstand a business unit’s inherent risks and uncertainties. The lack of sufficient support, collaboration, and backing from family members and the world discourage women from pursuing success in the business sphere. Nevertheless, despite these obstacles, some successful women entrepreneurs continue to balance their personal and professional life while effectively operating their businesses. The World Bank and its donor countries, as well as prominent enterprises, colleges, and nongovernmental organisations, are now focusing on assisting women-owned firms. It is mostly due to the women’s determination to become successful businessmen against all obstacles.

MR. PRATAP MENDONCA

Bringing Needed Change in The Interior Design and Fit out Industry

Pratap Mendonca (Managing Partner) decided to establish a business after over 13 years of working in the interior design and furniture industries. In 2012 July, along with my wife Scytle Fernandes (Architect) and Geetha Nayak (Architec) founded Design Infinity. Since its inception, the company has grown from 2 persons to team of 650 plus and has completed over 600 projects across UAE.

Challenges Facing the Leader

Mr. Pratap tackles several daily challenges as a team leader of 650 individuals and a US$ 100 million annual revenues. In his mind, it’s all in a day’s work, so he takes things as they come. Mr. Pratap works roughly 12 plus hours a day during the week. He then spends his time outside the workplace playing with his children, Siana (15) and Sinon (11), and taking walks with his wife, Scytle. Each weekend, he makes time to hang out with his loved ones. Competition for leadership positions is prevalent. Building a more significant business is fantastic, but keeping that expansion going is difficult. The “It’s Okay” mentality has to be more practical and palatable. Microsoft’s Bill Gates, Amazon’s Jeff Bezos, Virgin Group’s Sir Richard Branson, Tata Group’s Ratan Tata, Tesla’s Elon Musk, Wipro’s Azeem Premji and Ali Baba’s Jack Ma are just a few of the world’s most successful business Mr. Pratap looks up to. He encourages people to think big, put in long hours, and make a difference in the world.

MR. PRATAP MENDONCA MANAGING PARTNER

One of the best firms of its kind, Design Infinity LLC, operates out of Dubai, United Arab Emirates. The firm was founded in 2012 and offered comprehensive turnkey solutions and highend interior services for commercial workplaces in various industries. The firm is run by highly skilled interior designers and architects from Dubai and Abu Dhabi.

Large-scale design and fit-out projects are the company’s forte. They have a proven track record of success throughout the United Arab Emirates thanks to their 650+ strong workforce. The firm has had tremendous year-over-year development since its inception in 2012, and its staff comprises interior professionals and in-house MEP and IT experts. The business also has a large joinery factory that covers more than 60,000 square feet, along with separate divisions for glass and metal works.

The Patrons

Design Infinity has worked with businesses in every industry. It includes the corporate, government, banking, education, healthcare, hotel, retail, and food & beverage markets.

Some of our landmark projects are Sharjah Research Technology and Innovation (SRTI) Park, Dubai Technology & Entrepreneur Campus (Dtec), Zayed University, Provis and Khidmah HQ, Ministry of Health and Prevention (MOHAP), Injazat, Tecom, Ericsson, HP, Youtube, DWTC, RAKEZ, DEWA, RTA, Dubai Health Authority(DHA), SAMBA Bank, RAKBANK, Emirates Islamic Bank, Mashreq Bank, Urla Restaurant and Lounge, Cherie Restaurant, Jones the Grocer, Crescendo, Lulu, Ethan Allen, Burberry, Balmain Dubai Hills Mall and Ethan Allen etc.

INFINITY

Pacing With the Market Trends

It is a corporation that can quickly shift gears and adjust to new situations. COVID-19 saw no layoffs at the firm, which managed to stay afloat by accepting competitive priced contracts. It studies market tendencies, and eventually adopt them. Every aspect of the business, from operations to strategic planning, is scrutinized by Design Infinity to find ways to improve for the future. The organization also takes the time to reflect on and learn from its missteps.

Contentment Among Employees

To the firm, it is critical that all team members are happy in their jobs. A happy and upbeat atmosphere at work is emphasized. Some measures employed toward this END GOAL include monthly team gatherings, team-building exercises, and birthday celebration. The company has a world-class infrastructure when it comes to the relationship between the firm and its team members. The keys to success are an uninhibited work environment and open communication.

Team members at Design Infinity deserve most of the credit for the company’s success. All team members are adequately paid, thanks to the performance management system. In addition, each team member receives a bonus equal to one month’s pay once a year. Consistent with its core values, the company strives for operational excellence, innovation, and the development of its team members.

The organization has a welcoming culture where team member feels comfortable sharing their successes. It participates in Dubai fitness competitions that last for a whole month.

Achievements and Milestones

With a 2-year Defects Liability Period (DLP), Design Infinity LLC leads the pack in the United Arab Emirates. It’s the first interior design firm in the UAE to be recognized as a SUPERBRAND. It’s also the first business in the United Arab

Emirates to provide customers with complimentary LEED certification.

The CSR Policy

• Annual Blood Donation Drives are Organized

• Participated in Beat Diabetes Walkathon

• Boxes of food and water were given out to the labour camps during the holy month of Ramadan.

• All the team members were given a DUBAI CAN 2022 - glass bottle.

• We cut down on our usage of plastic straws and bags.

A Message for The CEOs

In his words, Mr. Pratap encourages us to “keep learning and improving, give your best in all you do, make a difference to the society, go beyond your limits, improve every day, helping to make this world a better place to live.”

The Future Plans

The company’s top brass planning to take its operations globally, with new branches in GCG to make Design Infinity a billion-dollar business in the next decade. The leaders are also working on vertical integration and venturing in to new business.

To The Readers of Prime Insights

The company’s management firmly believes in the following principles: “Take and own the responsibility, motivate and inspire team members to do their best, focus on self and team development, make time for Strategic and critical thinking, develop creative and innovation mindset, Honesty, integrity, Flexibility, trust, interpersonal and open communication, encourage to go beyond their limits and walk the talk.”

TEAM - DESIGN

SUCCESS STORY OF BILL GATES AND ALLEN PAUL – THE CO-FOUNDERS OF MICROSOFT

Microsoft cofounders Bill Gates and Paul Allen got introduced to each other in the late 1960s at Lakeside School in Seattle when Gates was in the 8th standard while Allen was in the 10th. It was the desire of understanding a computer terminal that bought them together and help them create the worldwide tech giant – Microsoft.

During their time, computer terminals were rare and expensive to use i.e., $40 an hour. To increase their time utilization with computer terminals, they thought of exploiting a bug in the system. This later drew them officially closer by making them want to explore the world of computers for free by identifying certain problems. They continue to work after high school and in 1974, while Gates was studying at Harvard University, they were both computer programmers at a software company – Honeywell.

At 19, Gates dropped out of Harvard and began to work towards developing a platform that would later turn into the world’s biggest technological giant that we all know of – Microsoft. Allen Paul always helped Gates in his activities and coordinated the process of the launch.

Today Microsoft Corporation is an American technology company headquartered in Redmond, Washington and it is the platform for the invention, manufacturing, and licensing of goods and computer services. Before Allen and Gates cofounded Microsoft, they were offered limited computer access in various organizations based on their superior intellect and clarity in

computer performance. Both computer geeks are also known to run a small company named Traf-O-Data while they were in high school. Soon after dropping out of college, the launch of Microsoft required quite a preparation. While Gates began improving his programming skills at Harvard’s computer center, Allen moved to Boston as a computer programmer from where he coordinated with Gates to work on full-time projects and plan what needs to be done at first.

In January 1975, Allen made an article about the Altair 8800 microcomputer in Popular Electronics Magazine and showed it to Gates. The latter called MITS- Micro Instrumentation and Telemetry Systems, makers of the Altair, and then both childhood friends were offered services to write a version of the new BASIC programming language for the Altair. After 8 weeks, both demonstrated their program to MITS, and they later agreed to market their product under the name Altair BASIC. Thus, Gates and Allen drew enough inspiration to run their own software company. This company was named Microsoft on 4th April 1975 based in New Mexico with Gates as the first CEO. On August 1977, the company opened its first international office and its branch in Japan was called ASCII Microsoft. In 1979, the company moved to Bellevue, Washington, and two years after got incorporated as Microsoft Inc. gates became its president and Board Chairman while Allen became the Vice-President.

Bot of the American software developer soon turned out to be big business magnates and their success counted not by chance but because of their hard work and numerous failed attempts of trial and error. Their company Traf-O-Data specializes in trafficcounting systems and creating reports for traffic engineers. Soon after working with MITS, the duo started to feel the focus on the products and services of creating the background of Microsoft. Gates never believed to work alone because according to him human brains combined can unleash potential way better than solo. Therefore, he always worked with his childhood friend Allen as a team Gates was dedicated to establishing Microsoft and the combined partnership with Allen made him much more passionate and drew him closer to success.

At 31, Gates was the youngest billionaire in the world. The word Microsoft meant Micro-Soft as in microprocessors and software which first began its journey to produce software for the Altair 8800, an early personal computer. By end of 1978, the sales of Microsoft exceeded $1 million and then soon the company went on to license its MS-DOS OS to IBM for its first personal computer, which debuted in 1981. It is real awe to think how two college drop-outs and mentally mad computer geeks founded the world’s largest technological giant platform which is known to all from every corner.

Tailoring Web Hosting Services For Your Opulence

Abroad-spectrum web presence is a quintessential need of every business venture. A strong online portfolio and smooth web presence directly impact business-consumer alliances and experiences. Web Hosting is such a lucrative industry where businesses can enjoy all the facilities to create and manage their websites with perfection. HostNetIndia is one such proficient company that defines paradigms of trust to meet web presence needs. With more than 15 years of experience in Web Hosting, the brand is eminent in every aspect. To elaborate this brand story further, we have the enigmatic women entrepreneur Ms. Jyotika SinghCEO and Founder of HostNetIndia with us today. She has unfurled the stately flag of women’s entrepreneurship and inspired numerous people out there. Our editorial team had an informative discussion session with Ms. Jyotika where she spilled the beans about her brand’s journey so far and we were left awe-struck by her vision and mission. So will our readers! Catch us till the end to know more about HostNetIndia.

Prime Insights: What motivated you to initiate your entrepreneurial stint?

Ms. Jyotika Singh: The web hosting industry has resonance with a battleground. Amongst all the countries, India has a highly competitive market for web hosting. It is seen that Indian users oftentimes are inclined towards International web hosts to Indian providers. To offer small businesses an unbiased chance in the online market was the major driving force behind the inception of HostNetIndia. We are the only web hosting company that has its roots in India that has managed to thrive and shine high in the Indian market.

Prime Insights: What were the initial challenges faced by your company?

Ms. Jyotika Singh: When it comes to being a firstgen entrepreneur getting financial support and raising funds from your savings was one of the main issues. But with the whole process of implementing strategic plans, selecting the astute candidates for team building and

Ms. Jyotika Singh CEO and Founder

effective marketing within our budgets, we have surpassed the challenges with excellence. Our policy of staying positive through adversity and getting the confidence of the customers in our services has brought the ball into our court!

Prime Insights: How is your brand establishing the bars of trust in the market? What are the USPs of HostNetIndia?

Ms. Jyotika Singh: As talked above, we have always worked to give small businesses a fair chance in the online market. To achieve that goal we have down-poured imperative hosting technology and comprehensive guidance at minimum costs. We have managed to lower the prices of our hosting services without compromising upon the quality. HostNetIndia has adhered to its objectives since its inception to create wholesome hosting services at the best prices for small and medium businesses.

Prime Insights: Kindly tell us about your company’s offerings/services.

Ms. Jyotika Singh: Our Company provides services like-

• Managed Dedicated Servers

• Managed cloud services

• Web Hosting

• Shared Hosting

• Domain Naming

• WordPress

• Site Builder

• VPS

• SSL

• G-Suite and many more.

Prime Insights: How are you seeing an evolution in customers’ trust patterns?

Ms. Jyotika Singh: We had a perception that people will never opt for a startup company. They will always choose a reliable web hosting provider trusted by many others and with a remarkable reputation in the industry. Our company has made its mark by catering to thousands of clients to help them launch their businesses online. All things considered, it has helped us grow as our clients have shared their experiences with our teams as well as their acquaintances that led many others to us. Our pivotal investment has been in enhancing customer service to assist all clients in the best way possible at any hour. Having direct communication with our clients has opened the paths to understanding their issues better and resolving them at the earliest. HostNetIndia has a system that allows our customers to interact with our team directly at their comfort. Transparency and honesty have always been in our work culture and we value our customer’s trust.

Prime Insights: How have you created your mark of trust in the heart of customers?

Ms. Jyotika Singh: HostNetIndia is still on the path of making a place in customers’ hearts by understanding what they exactly anticipate from a web hosting service provider. We were never interested in disrupting the Indian market to sell our services. We have always wished for long-term and meaningful relationships with our users. From hosting our client’s websites to starting their online journey, we have always held their hands. To further strengthen the alliances, HostNetIndia has lowered the financial barrier to entry and supported new users every step of the way. People always appreciate our way of

paying attention to the details. Our success is a testimonial to our client’s trust in us. Another component we added was introducing a local payment method. This method eliminated all the trust issues and hesitation of the customers while buying our services.

Prime Insights: What is the true value of a customer for you?

Ms. Jyotika Singh: We believe that businesses can’t exist without customers. Their problems are our inspiration to do something new. Their fulfillment is profoundly important to us. To say that happy customers lead to growth, sustainability and more business is an understatement. As I said, our company offers the most affordable packages available on both Linux and Windowsbased hosting platforms. HostNetIndia has streamlined its focus on providing an uptime of 99.95% which keeps us ahead of our competitors. We have ensured to keep up the pace in the industry on gilt-edge quality, feature-rich services, and cooperative customer support.

Prime Insights: Please enlighten our readership panel with a few words of motivation.

Ms. Jyotika Singh: “Believe in yourself”. The first thing you need to do is analyze the gap in the market and try to fulfill that. Keep yourself in the customer’s shoes and evaluate their preferences and needs. Only after intricately understanding this will you be able to resolve their problems and stay competitive in the market. Be audacious enough to face the failures and learn along with your journey. In my opinion, an entrepreneur always has to be foresighted. Have a backup plan while starting a business. Always remember, you won’t get success in a single try, you must keep trying and be innovative.

10 HIGHEST PAID MOTIVATIONAL SPEAKERS GLOBALLY IN 2022

Everyone has times when they are very depressed, have no drive, and have lost all hope. These are when they need assistance picking up the pieces after being talked out of this dismal period. Thankfully, there is someone like this; we call them motivational speakers. They uplift individuals who are down and assist them in getting back on their feet with their words of inspiration, knowledge, and wisdom. But did you know that these motivators get both accolades and a nice salary? They also make a nice living as speakers, even if their wealth is derived from various diverse endeavours. Here is a list of the top 10 motivational worldwide speakers by salary for 2022–2023.

Joe Rogan

Joe Rogan, a.k.a. Joseph James Rogan, is a podcaster, comedian, actor, Ultimate Fighting Championship (UFC) colour commentator and former television host. He is wellknown for his podcast, where he often hosts international guests. Though the programme covers a wide range of topics, including current affairs, humour, politics, science, and philosophy, motivational talk shows, where the speakers share inspiring tales with others, are its main draw.

Tony Robbins

Anthony Jay Robbins, also known as Tony Robbins, is an author, lecturer, philanthropist, and coach. He has written self-help books, seminars, and infomercials and is the creator of the Anthony Robbins Foundation. His best works, Awaken the Giant Within and Unlimited Power, have inspired and motivated millions of readers. He started advertising Jim Rohn’s seminars when he was only 17 years old. During his career, he collaborated with Bill Clinton, Pitbull, Hugh Jackman, Justin Tuck and other celebrities on their projects.

Magic Johnson

Entrepreneur, philanthropist, broadcaster, and motivational speaker Earvin Johnson is known by his stage name Magic Johnson. He also supports safe sex and the fight against HIV/ AIDS. When he revealed that he was HIV-positive in 1991, he contributed to dispelling the myth. Johnson was formerly the president of basketball operations for the Los Angeles Lakers of the NBA and a well-known former professional basketball player.

Daymond John

Daymond Garfield John is a motivational speaker, businessman, author and TV personality. He founded the Shark Group. As an investor, he may be seen in the ABC reality series Shark Tank. For Us, By Us, an American firm that makes hip-hop clothing, is also founded, led, and presided over by John. In addition to this, he serves on the Board of Overseers. At NFTE events, he serves as a host or judges pro bono. NFTE is a nonprofit organisation that educates children in underprivileged communities about the importance of entrepreneurship and fundamental skills.

Dave Ramsey

Dave Ramsey is a personal finance expert, author, businessman, and broadcaster of a popular radio programme. His broadcasts and writings are renowned for inspiring viewers to pay off their debts. His well-regarded works include The Total Money Makeover, a New York Times bestseller, Financial Peace, EntreLeadership, and More Than Enough. From 2007 to 2010, Ramsey cohosted a Fox Business television programme and the nationally syndicated radio programme The Ramsey Show.

Robert Kiyosaki

Robert Toru Kiyosaki, an author, businessman and creator of the Rich Global LLC and Rich Dad Company, will rank among the highest-paid motivational speakers in 2022. His private financial education organisation teaches individuals about business and personal finance through videos and books. As the author of 26+ novels, he has amassed a sizable wealth. Robert is also the brains behind the computer games and Cashflow board, teaching adults and kids about business and monetary principles.

Joel Osteen

Joel Osteen is a televangelist, pastor and author who has also made a name for himself in television production. He founded the John Osteen television show and expanded it to a worldwide audience. One of the most well-known proponents of prosperity theology, he is. His weekly televised services and some of his best-selling books are what make him most famous. Joel’s father, a successful preacher John Osteen, who dedicated his whole life to helping people in need, served as the inspiration for what Joel has become.

Suze Orman

Author, presenter and financial planner of podcasts Susan Lynn “Suze” Orman. She now serves as the presenter of the popular podcast Suze Orman Money & Women Podcast, where she encourages listeners, particularly women, to take charge of their future. She has written eight personal finance books that have all achieved NY Times bestseller status, and he has twice been included in the Time 100 list of notable people. She has also received two Emmy Awards and eight Gracie Awards. She has inspired 100,000+ people all around the globe and was recognised by Business Week Magazine as “A top motivational speaker in the U.S.”

Brian Tracy

Motivational self-development and public speaker author Brian Tracy has published 8+ books translated into dozens of languages. No Excuses! is among his most well-known works. Eat That Frog!, Earn What You’re Worth, The Power of Self-Discipline, The Psychology of Achievement

and several more. Brian Tracy International is led by Tracy, who also serves as chairman and CEO. This business offers to counsel in success psychology, sales, leadership, objectives, self-esteem and other areas.

Eckhart Tolle

Eckhart Tolle, also known as Ulrich Leonard Tolle, is a spiritual guide and self-help author. When Oprah Winfrey suggested his first book, he became well-known. In 2000, the book was included in the NY Times Best Sellers list. His acquaintances and pupils used to discuss his ideas with him when he first began working as a spiritual instructor and counsellor. Once he became well-known, Tolle began a series of webinars centred on his books. These webinars were followed by talks, Skype questions and silent meditations from viewers. These webinars attracted millions of views and were among the top podcasts for inspiration.

CHADHA GENERATORS PVT. LTD.

OFFERING GENERATORS AND ALLIED EQUIPMENT FOR MODERN REQUIREMENTS

India’s generator industry has been meeting the needs of small and large businesses and households for some time. And that is why Chadha Generators Private Limited has become among the world’s most reputable generator traders, exporters and manufacturers. The company, which has been around since 1969, was founded to meet the needs of its numerous customers worldwide. High-quality Silent Diesel Generators (3 KVA–200 KVA), Engines, Pumpset, Canopy, Open Gensets, Alternators, Three– and Single–Phase Motors, and more are all available from this business.

The high standards to which the company holds itself in terms of product quality have earned it the respect of a loyal and large customer base in many different nations. With significant research, development, packaging, and marketing, it provides its devoted clientele with premium items at market-beating costs. Mr. Ashu Chadha and Mr. Vishal Chadha, sons of Sh. Darshan Lal Chadha, started the company to offer only the premium generators and equipment to bring revolution in the industry.

History

Sh. Darshan Lal Chadha laid the foundation of his first company, Chadha Motor. It laid the foundation for a business that would later become a big venture. After some time. Sh. Darshan’s sons, Mr. Ashu Chadha and Mr. Vishal Chadha, started another company named Chadha Motor India. Both companies were already doing great in the industry. Mrs. Sarla Chadha (wife of Sh. Darshan) and Mrs. Sonam Chadha (wife of Mr. Ashu) started a new company named Chadha Generators Private Limited that deals in diesel generators, Single & Three Phase motors, gensets, Silent Generator, Pumping set , Alternatour and more industrial equipment. In this company, Mrs. Sarla Chadha and Mrs. Sonam Chadha are designated directors, Mr. Ashu Chadha (CEO) and Mr. Vishal Chadha (Managing Director), they all are bringing revolution to the industry

Mood Setting Inspiration

Mr. Ashu Chadha claims his inborn entrepreneurial drive was behind the company’s launch alongside the motivation given by his brother, Mr. Vishal and his father, Sh. Darshan Lal Chadha. The conviction drives him that his success will serve a cause bigger than himself. His upbringing was greatly influenced by his family’s long line of business owners. Throughout his life, he has also met some successful people that he has looked up to.

Mr. Vishal Chadha Managing Director

Sh. Darshan Lal Chadha

Mr. Ashu Chadha CEO

Overcoming Difficulties

The company was first faced with an infinite number of challenges. However, Mr Ashu details the obstacles his organisation overcame to achieve global dominance.

•

Acquiring Clients

• Increasing Brand Recognition

• Construction of an Electronic Mailing List

• Generating Leads That Delight client

• Finding and Employing the Best Possible Personnel

• Workflow management

• Money Management

• Adaptive Work Flow Management

Quality and Individuality in Branding

Mr. Ashu Chadha has built its reputation on the faith of its patrons, who believe the company would fulfil its promises. Transparency, consistency, quality, and good citizenship all played a role in making the company stand out and earn consumers’ trust.

Clientele

Trust from customers is crucial in today’s economic climate when consumers’ expectations are rising along with the level of competition. The importance of consumers’ confidence in the brand has increased due to the plethora of alternatives available to them. Now faced with hundreds of brands from all over the world instead of the two previously available, consumers are looking for recommendations from those they trust and know before making a purchase.

The customer, in the eyes of Chadha Generators Private Limited, is anyone who buys the company’s wares. The importance of customers cannot be overstated, as they are the primary source of income for every company. Positive customer experiences have a significant impact on brand awareness. They can even result in customers spreading the word about your business.

Approximately 55% of new consumers are attracted to a business because of the positive reviews they have read about the quality of their customer service. Make the lives of your current consumers better, and they will gladly spread the word about your business. Company success depends on establishing meaningful customer relationships through targeted communication and prompt action. Through IndiaMart, Facebook, YouTube, and other social media, the company lets customers know how much they are appreciated and gets their input. In most cases, the company meets its clients where they are.

Leaving Imprint On The Field

To Mr. Ashu Chadha, the potential for gaining client loyalty is enormous. The company has adopted the following ways to leave its imprint on the industry.

• Make interactions with customers genuine and one-on-one. The company started by learning as much as possible about its ideal clients, conducting surveys to learn more about their wants and needs, and examining their purchasing patterns.

• The company always try to anticipate its clients’ needs. It is the surest method to earn their loyalty. One way in which companies are proactively working to improve their customers’ lives is through the rise of conversational commerce.

• The company’s marketers think beyond the box to win customer loyalty. Consumers in the Millennial generation respond well to innovative advertising. The company successfully engages

this demographic by hosting contests, providing exclusive tours, and rewarding active customers on social media.

• There’s the adage, “The customer is always right,” It’s sound counsel that all companies, especially startups, would do well to heed. Customers’ time and money are valuable; in return, they should be treated with courtesy and convenience. Never shirk accountability in trying circumstances, such as a snafu with a shipment or a glitch on the company’s website. Customer loyalty can be won back in difficult situations by apologising, correcting the problem quickly, and providing a nice gesture.

The Marketing Initiatives

Although the organisation has tried several different types of advertising, including Brand Storytelling, Brand Storytelling, and The Surround Sound Method Brand Extention, content marketing is the most effective. Blogs, movies, social media updates, podcasts, and web-based seminars are part of the content marketing spectrum.

Proposed Future Plans

The company has started a Facebook and YouTube channel this year and is doing well. They want to put in extra effort to grow those channels in the future, as that is where they expect to make the bulk of their money and gain the most attention.

Customer Satisfaction

When a business invests in content marketing, it can better earn the trust of its target audience. Because of the variety of reactions it received, its popularity increased. Questions concerning customer satisfaction, product usage, brand image, competitor comparisons and general opinion were among those used in the company’s surveys and surveys to gauge consumers’ trust in the brand.

‘A brand is what people say about your firm while you’re not in the room,’ says Mr. Ashu Chadha. The Generator product line is a boon to the company. Presently it has brand value because of its reputation. Once potential customers learn about Generator, they can quickly locate the product wherever it is sold online or in physical stores.

The Future Preparations

Beyond the traditional disciplines used to construct brands in the past, with designers doing advertising and marketing combined with business and sociology and creative working side by side, the future of branding comprises these parts as part of a web that works together.

The Entrepreneur’s Journey

Mr. Ashu’s interest in entrepreneurship grew steadily more robust throughout the years. He patiently and diligently established his company, which is now operating at a respectable level of success. He is a self-motivated student who probably won’t need any guidance. His experience over the years has given him a firm grasp on what consumers want and need. The company has the most customers in Haryana, and the proliferation of digital channels fuels its rapid expansion throughout India. Mr. Ashu’s goal for the foreseeable future is to make this brand as successful as possible.

Encouragement for Aspiring Business Owners

As Mr. Ashu put it, “Do what you love. The most prosperous new businesses are started by persons who are enthusiastic about their chosen field. To succeed in business, you must fine-tune your expertise and find a well-versed mentor in your target market.”

6 TIPS FOR CHOOSING THE BEST TECH SOLUTIONS FOR YOUR BUSINESS ARTICLE

Technology is intended to simplify life by boosting productivity, aiding in the organization of your small company, and providing you with a competitive advantage. Whether to enhance communication or customer service, production or profitability, the effective use of technology in a small company may ensure its success. But with so many quickly growing technology at your disposal, how can you make the best selections for your business? Taking the jump and investing in technology might be intimidating. Still, if done correctly, it can have a significant impact on the success of your organization.

1. Analyze Your Organization’s Needs

Conduct a technology audit of your company’s current state. What technologies do you currently employ? How well does it serve your business? Sort your present technology into multiple categories (excellent, terrible, and requires improvement) to determine where your technical infrastructure is lacking.

When you are used to old-fashioned or sometimes even tough work techniques, it might not be easy to see improvement opportunities. Consider how your company operations may be simplified by enhancing the technologies you and your staff can access. Common areas for technological advancements include:

• Accounting and Economics

• Order Acceptance and Tracking

• Database Management

• Communication

• HR Management

2. Select Technology That Scales

The purchase of new technology is prone to be costly. Therefore you should carefully assess your purchase. Examining industryspecific business forums is a valuable way to evaluate possible acquisitions. What do comparable small firms use? Have they encountered any obstacles? Or have you seen a certain gadget or software package become obsolete rapidly?

There is always a chance that the technology you acquire may become obsolete sooner than planned. When this occurs, you are left with costly equipment that you must give, recycle, or sell. To mitigate this danger, leasing technical equipment to remain current with more advanced technologies is always possible. However, it comes with possible drawbacks (such as spending more long-term), so it is not for everyone.

3.

Always consider what is required.

This issue relates to assessing your firm’s requirements, but it is significant enough to be addressed again. For the effective deployment of new technologies inside a firm, it is crucial to consider requirements and preferences. Once you join the technology bandwagon, you will see how quickly it moves. Only make modifications, acquire items your organization genuinely requires, and provide a detailed strategy for how it will be used.

Suppose you have staff that are always on the go, meeting with customers and doing business outside the office. In that case, investing in credit card-accepting devices such as tablets may make sense. Additionally, think beyond the box. An alternative, more industry-specific product may be available to your organization that will help operations operate much more efficiently.

4. Have a backup strategy

Technology is flawed. It is a reality of life. Suppose you fail to prepare for this possibility. In that case, your firm might be forced to close for an extended time, resulting in significant financial losses. If you rely only on technology, doing a BIA (Business Impact Analysis) is crucial to estimate the effects of a business process interruption. It will help you collect the data necessary to design a recovery plan in the case of a technical catastrophe.

Regardless of the size of your organization, disaster recovery plans incorporating backup power sources, cloud storage, and hardware may prevent catastrophic downtime.

5. Get Support

Consider employing specialized IT help to manage technology services, including installation, updates, troubleshooting, and security. Once it is in place, guarantee that a comprehensive methodology is in place for workers to report IT issues and that your employees are acquainted with it.

6. Don’t Forget to Train

You may spend tens of thousands of dollars on cutting-edge equipment. Still, your organization will not operate at peak efficiency if no one understands how to utilize it properly. Developing a continuous training procedure so that your staff can take advantage of your IT assets and stay abreast of current enhancements is vital for maximizing your investment.

Wrapping Up!

Every software programme, database management system, and the technical instrument has advantages and disadvantages. The selected technology has the fundamental capabilities to supply the required functionality.

Before selecting a technology, you must comprehensively grasp your technological requirements. Your internal operations should drive your technology choices. Ultimately, integrating the selected software into your organization should be useful to you in the long term.

RUPEE CATALYST:

An Illustration Of Stellar And Mirror-Like Financial Services

With technology venturing deeper into the finance sector everybody today wishes to enjoy hasslefree and trustworthy financial services. The amalgamation of finance and technology is unlocking new horizons of growth for the country. Rupee Catalyst intends to make the challenges and risks associated with financial transactions decimate straightway. The company under the leadership of Mr. Rahul KapoorFounder and Managing Director of Rupee Catalyst is marching towards the vision of technology-driven financial solutions and wealth management. Rupee Catalyst has the vision to optimize the distribution processes in the financial space via leveraging technology such as AI and Machine Learning. Our editorial team was extremely delighted to have the dignitary on board with us to share some lesserknown facts about his company’s adept team, subtle work culture, and a lot more.

On the Boat of Challenges

Mr. Rahul asserts that the main motive behind the inception of Rupee Catalyst was to provide smooth, hassle-free transaction experiences. As it is said that entrepreneurship is not a cakewalk, Mr. Rahul says that one has to accept all the failures and learn from them to keep the hustle alive. The company had its roller-coaster ride with GST, and RERA, surviving amidst the Covid-19 pandemic and NBFC Liquidity Crisis.

Distinctive Offerings

• Financial Products and Accusations

• Loans

• Investment Sales and Accusations

• NBFC SERVICES

• Designing a Product Program that comprises secured and unsecured loans

• Designing of Risk Policy

• Underwriting Support

• Insurance

• Private Equity

• Fixed deposits

• Mutual Funds

Synergy with Brewing Market Trends

When customers trust a brand and its services, they come back for the same value and that is what defines trust. A customer would only collaborate with a company unless the services promise growth and value addition to their lives. Rupee Catalyst has been doing the same over these years and boasts an 80% repeat customer rate for solving diverse financial needs. The qualified team members make sure to approach the customers over and over again to address their issues and demands at the earliest.

Mr. Rahul Kapoor Founder and Managing Director

Made to Lead the curve of Customer Trust

Rupee Catalyst has recently come up with a special application that promises to revolutionize the Indian financial landscape. This application is a one-stop destination for investments, mutual funds, factsheets, SIP, news, and recommended funds amongst others. It comes with an e-locker facility to safeguard personal documents and insurance policy copies. Most companies are focusing on selling a single hero product of theirs and that is disintegrating the opportunity to sell more products to the customers. To counter this, Rupee Catalyst has partnered with 300+ wealth partners across India who meticulously trust their platform for loans, mutual funds, insurance, and other value-added financial services. Such dense interactions have coalesced work ethics like integrity, transparency, and equality into the entire ecosystem.

The mark that they have created in the industry as well as in the heart of consumers is all because of their experience and acumen. The entire team personally understands the challenges faced by the consumers. Mr. Rahul knew that his business venture can bring the wave of revolution through a digital approach where everything could be done with a touch of the finger judiciously. Such ideology has helped Rupee Catalyst to make their customer’s life easier and expedite investments/loans in general. Mr. Rahul further speaks about a quote by Ken Blanchard “Just having satisfied customers isn’t good enough anymore. If you want a blooming business, you have to create raving fans.” The same is incorporated in the work culture of Rupee Catalyst which makes it stand par excellence.

Mantra for Practical and Strategic Marketing

In the marketing segment, the company has implemented initiatives in all aspects, from having their apps available on both Android and iOS, to having wealth partners in touch. They have adopted a combination of traditional and digital ways of marketing.

Future Outlook of Rupee Catalyst

The company’s near plan is to scale its business across various regions and locations in the country. For this, they will also be increasing the team size. The team has plans for increasing the profitability of the business for the stakeholders. Many advanced and lucrative financial products are in the process of making which will diversify their footprints in the local market. Mr. Rahul says that they are looking forward to a franchise model to expand their reach. Additionally, the company will now be anchoring its services in mutual funds and insurance for its clients. Offering services in all products will help them to level up their business and create value in all directions. Mr. Rahul explains that if the company can achieve all the milestones mentioned above then perhaps they could multiply the numbers five times in the coming year and emerge as a strong player in the market.

A Note from the Leader

Mr. Rahul Kapoor addresses that – “The world scenario has changed drastically after the COVID-19 pandemic. Clouds of recession are showing up and navigating through them is a challenge in itself. Businesses also have to survive the wave of today’s uncertainties regarding market trends. Most of the startups which are spending money like water on these trends are now laying off their employees to do cost-cutting. Although what’s coming up tomorrow is unknown to us, our company has made tough decisions to gear up for the future. Following a lean cost structure, a cohesive team, and productive work culture will remain our USPs. With these values, our company will survive through all thick and thins. Moreover, for the new-edge entrepreneurs, having control over the eternal factors affecting the business is not an easy nut to crack. One has to keep up with perseverance and dedication to catch all the better chances to succeed.”

TEAM - RUPEE CATALYST

FACING THE GENDER GAP IN THE WORKPLACE

The goal of many businesses is to have an equally diverse staff. There remains a significant workplace disparity in India despite years of progressive measures. Several businesses, governmental agencies, and employees have worked together in recent years to solve issues such as pay gaps and workplace gender inequality.

The group also treats men and women equally. Companies need to understand their obligations to employees and the present gender imbalance in workplace regulations since it is one of the fundamental issues in modern business. We will try to cover all the information you want on the gender gap in the workforce from the outset.

What Is the Meaning of Gender Inequality?

Businesses that support gender equality treat men and women equally. A company may disregard certain effects of gender diversity in the workplace due to ingrained corporate culture, individual views, or legal ambiguities. Your company must understand that appropriate business etiquette is necessary to ensure that men and women are treated equally at work. If the following were done, the gender wage gap in the workplace might be lessened.

• Comparable jobs with similar pay and benefits.

• Everyone has the opportunity for progress and promotion.

• Discrimination against workers because of their gender identity or gender reassignment is unacceptable.

Workplace Gender Disparity in 2022

There are other signs of gender discrimination in the workplace besides pay disparities. Women and women of color confront many challenges, especially black women, women who identify as LGBTQ+, and women of color who want to hold leadership positions. Racial, ethnic, and gender microaggressions often target women of color.

Women seek equal possibilities for professional advancement and safety against workplace prejudice and misunderstanding.

Transparent remuneration, flexible scheduling, pleasant workplace conversation, training opportunities for women, and a focus on mental health and well-being may all help achieve this aim. By forming coalitions, denouncing prejudice, and giving management open feedback, employees may advance gender equality.

Sexual harassment, racism, uneven pay, and unequal promotions are all signs of gender inequality in the workplace. There are subtle signs of this, such as fewer opportunities for mothers and higher rates of female burnout.

What are some ways you encourage gender equality at work?

Suppose a corporation solely hires or trains one gender for a critical role. In that case, that organization may be unfairly biased by gender. Employees may worry about sexual harassment or unfair treatment when expecting a child or raising a family. The following are some strategies to advance gender equality and effective relationship management at work:

1. Through instruction, raise awareness and ethical behavior.

Showcase the accomplishments of powerful women working for your company internally and outside. Ask more experienced women to teach younger women or understand the traits of generation Z.

Ensure managers fully adhere to the laws governing fair compensation and work-life balance.

Why is workplace gender equality so crucial? Ensuring a fair workplace ensures that a company’s efficiency is as high as practical. It ensures that the country’s economy will grow. Unfair obstacles do not hamper the nation’s progress.

• Look at your job descriptions to determine any barriers preventing women from advancing to more senior roles.

• Pay yourself upfront. Make sure that in small and medium-sized companies with less than 250 employees, women are not paid less than men for comparable employment.

• Encourage equitable work-life balance for men and women.

• All employees need mentorship and training on modern subjects like gen Y qualities.

• To stop harassment in your workplace, develop a policy against it.

• Broaden the interview panel’s demographics and increase the number of top post contenders.

According to research, when faced with a long list of candidates for open positions, recruiters are forced to go past the gender assumptions connected to a post. Ensure your human resources managers are educated to develop lengthier shortlists when hiring, especially for roles where men predominate, to increase the number of women hired for senior positions. Make sure

the interviewers are diverse while conducting interviews and evaluating applications.

2. Conduct a salary audit and make pay observable.

To ensure equal pay for men and women, conduct a companywide audit. Address any pay inequities, such as the gender pay gap, and adjust salaries as necessary.

3. Give employees greater freedom concerning scheduling.

Due to the pandemic, remote work is now just as productive as on-site labor. Flexible work schedules enable women to maintain their jobs by enabling a balance between their professional and personal lives. Avoiding presenteeism is essential to your organization’s hybrid strategy since men who attend office hours are often more visible and get disproportionate rewards.

4. Organize and provide mentorship for female employees

Women are disproportionately affected by COVID-19, and coaching enables them to advance and stay in the workforce. Women and men do not have equal access to coaching, however.

Women should get regular coaching to help them develop the attitudes and abilities required for success, especially in leadership positions. They may develop inclusive leadership skills, raise self-awareness, and improve the overall employee experience thanks to the coaching sessions.

NEUAILES GLOBAL TECHNOLOGIES

A Gilt-Edge Firm Providing Groundbreaking Cyber Security And IT Services

With technology venturing deep into every sector of the economy, cyber threats are becoming prominent with every passing moment. Cyber security is one such concern that is imperative but quite complex to deal with. Neuailes Global Technologies is one such emerging leader of the IT and Cyber Security sector that provides security, digital transformation, and protection services. To take this conversation further, our editorial team had a detailed discussion with Mr. Tarun Arora and Mr. Shankar Suman Co-Founders at Neuailes Global Technologies Pvt. Ltd. The young entrepreneurial duo laid the formal incorporation of the company in 2018 and since then the legacy of success is unstoppable. We also got to know about their roller coaster ride of entrepreneurship so far along with the company’s future endeavors. To share the same enthusiasm with our readers, we have woven this story of dedication into words.

How Everything Started for Neuailes Global Technologies

Mr. Tarun Arora and Mr. Shankar Suman began the company because of their keen passion for starting their own business. The duo always had the entrepreneurial spirit and ambition to curate something magnificent with their passion. Giving a quick overview of the company, Neuailes is a team of experienced professionals in the domains of Cyber Security, Digital Marketing.The OSCP Certified professionals protect the businesses of the customers, with their expertise in DevSecScops, Source code Analysis, Vulnerability-Penetration Testing, etc. Being in the IT industry for more than 4 years, the company is supporting from startups to Large enterprise customers to secure their digital assets and reach customers digitally. The feature that separates them from the competition is their dedication to providing trailblazing services at the most competitive prices.

Company’s Take on Fluctuating Market Trends

The company embodies the paradigms of trust by showcasing its ambition. The ambition is to help global organizations overcome the fear of technological challenges of Digital Transformation. For this, they emphasize new brewing technologies which they believe would make a promising impact in the future. With their dedicated efforts, they are making transformations simpler and smarter and making people more open to diverse horizons of technology.

Mr. Shankar Suman Co-Founder

Being the Trendsetter of Customer Trust

The company has established its mark in the industry and the heart of the customers by meeting every standard of customer expectations. They have been able to do so by

• Standing strong against the malpractices of cyberattacks and cyber failures

• Adhering to the relevant laws and regulations

• Becoming an indomitable target by practicing absolute cyber-hygiene

In this growing digital era, brand trust is evolving and customers are evaluating their trust in those brands which stand and deliver the quality they claim. Neuailes puts in all the efforts to recognize these bars of trust and meet the expectations of their clients. For the company, a happy clientele is everything. They always exercise their limits to exceed clients’ expectations. Conducting customer surveys and receiving testimonials from their prestigious clients via video testimonials motivates them to march toward the table of prosperity with resilience.

A Snapshot of the Services Offered

To make its customers feel alleviated and appeased, the company offers services that contribute to the betterment of its clientele. Some of these are discussed in detail here-

GoDMARC: GoDMARC is a SaaS-based platform that protects a domain from Email Phishing and knows the authentication gaps of SPF/DKIM (Sender Policy Framework/ Domain Keys Identifies Mail). DMARC stands for Domainbased Message Authentication, Reporting, and Conformance. This is the most reliable email authentication protocol in today’s corporate world.

It is used for the identification and measurement of email authenticity. The best part is that it allows businesses to work with transparency and be vigilant about illegitimate use of their domain name.

GoSimulator: This provides 100+ pre-built templates to choose from, one can completely customize any Email template along with its landing page. It also educates users about cyberattacks and email security threats. Additionally, it automates all the E-mail Phishing campaigns in one go which enables their clients to address their target audience easily.

NeuMails: With this technology, E-mail Marketing has become easier and more lucrative as it optimizes the process of sending transactional and promotional emails quicker and efficacious.

NeuCop: NeuCop protects all web applications, infra, and apps tested against any vulnerability.

Essentiality of Cutting-Edge Marketing Strategies

The team first identifies on what channels/platforms their target audience is the most active, depending upon the products or services offered. They generally use numerous channels and cross-promotions to comprehensively advertise their products. Their messaging is continuous and cohesive. The efforts are inclined towards making the messages informative to expect more engagement.

Plans for Future Expansion

For the coming years, Neuailes Global is planning to come up with new and exciting products in the cyber security domain. The main focus will be laid on-

• Securing and streamlining core communication aspects of the digital era

• Guarantee trustworthy internal and external communication

• Enhance customer acquisition efforts

• Provide modernistic tools to accelerate effective communication

Mr. Shankar also talks about his personal and professional targets set for the future. He wishes to balance his passion for his career with his personal life. Boosting his time management skills for the company and improving the work-life balance, is his near goal.

Words of Intellect for the Readers

Mr. Shankar Suman says that -“Nobody is a born entrepreneur. We all have to learn from the experiences our journey brings to us. We all commit mistakes and to be capable of accepting positive criticism is a marvelous quality to have. Try making positive notes from the feedback you get because that is the golden key to taking your business forward in this competitive bubble.”

Mr. Tarun Arora Co-Founder

INNOVENTSOFT TECHNOLOGIES PVT. LTD.

Bringing AI Content Marketing To Change B2B Industry

The Introduction

After more than a decade of B2B marketing and sales service, Innoventsoft Technologies Pvt. Ltd. concluded that conventional marketing strategies do not provide a satisfactory return on investment (ROI) for B2B software and technology enterprises. If B2B marketers want to see an uptick in revenue from digital channels, they must develop quality content. Unfortunately, B2B marketers struggle to create content that resonates with their ideal clientele due to a lack of the right resources.

Furthermore, there is no unified system for B2B marketers to measure the impact of their content on brand recognition and sales. For more than 40 percent of B2B businesses, failure occurs during the first five years of operation due to content issues. Because of this, Innoventsoft Technologies Pvt. Ltd. decided to use AI and ML technologies to create an intelligent content marketing platform for B2B companies.

Issues That Stood in The Way

Content is key for modern B2B businesses. Leading B2B sales and marketing departments rely on digital content as their primary tool to increase revenue. Content helps B2B companies to build their online brand, boost organic traffic, provide a rich customer experience, and contribute to sales. However, content creation in B2B happens at random and with a write-and-forget approach. Without good content, there are enterprise-wide repercussions like campaigns failing, SEO not working, and leads rarely converting into customers. And that’s when Innoventsoft brings content science using AI/ML to help B2B marketers. B2B marketers can use the Innoventsoft platform to ideate, create, monitor, and optimize content for their domain. Innoventsoft aims to help B2B organizations create content and improve the effectiveness of each marketing dollar spent.

The company’s customers include marketing operations managers, product marketers, and lead generation directors of B2B technology companies. Adopting an innovative tool that suggests the content they need to develop is not without its growing pains. The target customers need to be educated about the problems of not having good content before the company-wide implementation of the platform is even considered.

Distinctive Selling Points and Reliable Brand

Most companies’ content marketing solutions include search engine optimization tools or content management systems. However, no amount of SEO can help a company that does not have quality content. Innoventsoft is one of a kind since it assists B2B content marketers and product marketers make good content when there is no market-available technology that does it. Besides, the platform recommended content maps to improve user experience and search engine optimization. Doing so is like doing two tasks with a single action.

DEBASREE PANDA

CEO

Customers can use the company’s service risk-free for a full month. The company also offers helpful advice and content creation templates. Within a month, the customers will see a rise in monthly site views and interactions. It is the customer satisfaction that clients get from using the platform which measures the company’s trust in the market.

The Innoventsoft Solutions

Regarding marketing platforms, Innoventsoft provides four essential features for B2B companies.

• Content Maps:

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Innoventsoft platform’s algorithm is trained by analyzing hundreds of high-performing B2B websites. Insights from the research are used to inform content map recommendations for distinct buyer personas at different points in the customer lifecycle journey. Clients can boost their online brand awareness by using the keywords marked in the content map.

• Content Monitoring:

¤ With Innoventsoft’s content monitoring features, businesses can see how well their content is doing in key marketing metrics like lead generation and brand recognition. Using the platform, B2B marketers can see how their content resonates with their target demographic and generate more marketing-qualified leads. The ability to see how content is doing in every possible context allows for greater marketing efficiency.

• Keyword Research:

¤ To conduct effective keyword research, B2B marketers can use the platform’s patent-pending algorithms, which provide contextual terms specific to a certain domain, and potentially bring in a larger number of site visitors.

• Content Optimization and SEO:

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The Innoventsoft platform examines all websites and blogs. It offers SEO advice for improving the content and helps increase the number of people who see and interact with a site’s current content on Google and other search engines.

Establishing a Foothold in the Market

Only six months after utilizing the Innoventsoft content marketing platform, users have got significant ROI. A few positive outcomes that the company has seen its clients getting after using the platform are:

• 5X improvement in brand awareness and audience engagement with the right content

• Content and product marketers’ output has increased by upto 70%.

• 2X rise in the effectiveness of ABM campaigns to convert leads into MQLs.

• Website leads generation increases by as much as 300%.

An Ideal Customer

For Innoventsoft, a client might be any established B2B company selling products or services. Its platform is designed to aid B2B product marketers, lead gen managers, and content marketers. Every month, the company surveys its customers to gauge their level of

contentment with the services they have received. Among the company’s tenets is maintaining proximity to its clientele. Its confidence grows when it hears how customers have used its products to boost brand recognition and the return on investment (ROI) received on their B2B marketing budgets. To better serve them, the company is dedicated to expanding its services.

Advertising and Promotional Activities

Ironically, the company has not run any ads to sell its products. They are relying on product-led growth and are busy executing their roadmap. The company is planning to launch several sales and marketing campaigns very soon to expand its customer base.

Impression Made Upon First Glance

Many clients informed the company’s reps, “My, oh, my, I have never seen a product like that!” during the product presentation. Because of the platform’s ability to address many of the monitoring and content issues that plague B2B marketers, most of them could instantly relate to and connect with the solution.

Advice for Young Business Owners

“Be involved with your customers’ day-in-life challenges, and think of a feasible solution to satisfy them in a manner that they end up paying you regularly,” says Innoventsoft Technologies Pvt. Ltd.’s CEO, Debasree Panda, and CTO, Ravi Verma, to aspiring entrepreneurs.

RAVI VERMA | CTO |

SUCCESS STORY OF ELON MUSK: THE FUTURISTIC ENTREPRENEUR

Agreat executioner and a marvelous visionary, Elon Musk has carved an immeasurable legacy of innovation behind him. His entrepreneurial endeavors continue to inspire generations ahead. He is all about empowering humans with the power of technology and automation. Like the greatest people of history have proved that –“Behind every success story there are unseen and unheard chapters of struggles”, Elon Musk’s story is no different. Today we have presented an article on the Success Story of Elon Musk: The Futuristic Entrepreneur. We will be exploring all the crucial instances of his successes & failures, and know how he went closer to his aspirations.

Where did it all start for Elon Musk?

Elon Musk had quite a rough childhood and troubled relationships with his family. Musk also faced bullying during his early school life. He graduated from the University of Pennsylvania (Philadelphia) in Physics and Economics. Entrepreneurship was something that always had his interest. His first move towards it is quite surprising to read about. He converted a 10-bedroom house into a nightclub and gave it on rent to his colleagues and earned money for his livelihood. Afterward, he went on to pursue his Doctorate at Stanford University but ended up leaving the course too early. He knew his passion for entrepreneurship and technology. He along with his brother, Kimbal, launched their first company Zip2 in 1995. Zip2 provided city guides and web directories to newspapers. He sold his company in 1999 for a whopping 307 million dollars. He earned 22 million dollars against his 7% share in the company at the age of 27. Musk looked at it as a failure because he wasn’t able to experiment with the business potential of the Internet.

Second Major Leap in Entrepreneurship

Musk went ahead to lay the foundation of X.com in 1999. It started as a platform for banking and investment services. The firm later merged with its competitor CoInfinity Inc and was renamed PayPal in 2000. This became the largest and most successful Internetbased payment network portal across the globe. Two years later in 2002, eBay acquired the rights of PayPal for 1.5 billion dollars. Musk received 175.8 million dollars for his largest share in PayPal (11.72%).

Journey of Creating Space X

As we said above, he always had a spirit for technology and science. Musk believes that human existence can survive on other planets. He says that we as humans have to divert our attention to this possibility. In 2002, he founded Space Exploration Technologies Exploration (SpaceX). The first rocket named Falcon 1 was launched in 2006 under the mentorship of Musk and his vision of revolutionizing the aerospace industry. The Falcon 1 was a twostage spacecraft made for designing and sending small aircraft into the Earth’s orbit. SpaceX became the first private company to have accomplished the achievement of launching and returning a spacecraft from Earth’s orbit. It also became the winner of NASA’s competition for funding. This was followed by the “Falcon 9” in 2010 and “Falcon Heavy” in 2018. Musk is truly SpaceX’s leading designer. His company has a total net worth of 100 billion dollars and is the second largest privately owned company in the world. The pivotal reason behind SpaceX’s popularity is that it is working with a mission to make the cost of space transportation efficient so that Mars colonization can be made possible.

Becoming the CEO of Tesla

As we all know, Elon Musk is the CEO OF Tesla and contributed significantly in terms of funding before taking the position of CEO in 2008. The first electric car was launched in 2008 named the Roadster. He is the person behind Tesla’s product designs, optimizing engineering processes, a global manufacturer of electric vehicles, solar energy products, and a lot more sustainabilitycentric goals. Today the company has a giant network of 438 stores and 30,000 charging centers.

The Real Struggles of Elon Musk’s

As we have talked about his success, taking a dig at his challenges is also legitimate, isn’t it? Elon Musk says that “I think it is possible for ordinary people to choose to be extraordinary”. He recalls spending feeble time with his parents. He spent most of his time juggling with college projects and brewing ideas for business. His bitter relationship with his father is not hidden from the world. Despite his grandeur, he always looks out for striving bigger and bigger, and remains focused on his vision for SpaceX. The way Musk is handling the turmoil of critics and fighting with odds every single moment is commendable par excellence.