Kishore Kapuveedhi Global MD
Kishore Kumar Yedam Global CEO
INNOVATING FOR PERFORMANCE
Design & Engineering
Fluid Controls® has over 45 years of experience delivering high quality, high-performance ‘Make-in-India’ products
High Performance Connectors
which delight customers. We offer comprehensive solutions – from supply of high-performance connectors, valves and
Onsite Installation Swaging Services Pre-Piped Assemblies
+91-22-68238000
piping accessories to engineering and installation services. At our DSIR approved R&D center, we offer customers design and FEA services, performance testing at our stateof-the-art laboratory and customized prefabricated tube and hose assemblies.
sales@fluidcontrols.com
fluidcontrols.com
Editor’s Note Remolding the Standards of EduTech Industry via Avant-Garde Edutech Products
O
ver the past few years, the concoction of education and technology has immensely revolutionized The EduTech industry. The giant rise in the trend of virtual learning across the world, educational institutions have drifted towards this concept. This bolstering popularity of the aforesaid, a wide-range of competent brands has risen in this industry promising to deliver a range of edutech products to prosper deep roots of learning. The Prime Insights Magazine team takes pride in featuring the same competence of Kishore Kumar Yedam and Kishore Kapuveedhi to introduce magnificent edutech tools and cover diverse learning requirements. The brands ‘Magik Mat’ & ‘My Talking Tree’ are the two ideations of the Federal Soft Systems Inc that have bestowed the society with serene learning modalities through their meticulous and innovative Edutech products.
Perseverance to Reform Pre-School Education and its Humongous Success
Prakriti Gupta Editor
Resonating with this, the pivotal thought to commence these brands came from their aim to nurture exceptional edutech products in the pre-school education. Analysing the pandemic crisis and the drastic impact it had on pre-school learning, I respect this phenomenality of the brands to understand the necessity to elevate the lives of children and contribute to their unhindered overall development. Magik Mat & My Talking Tree introduced their breakthrough products with learning-edge features to ensure the enrichment of children’s holistic development. That’s their differentiating factor and its success story amazed me more. The popularity of the brand’s edutech products and market designation is profoundly influenced by the elaborative knowledge and ideologies of Kishore Kumar Yedam- Global CEO of Federal Soft Systems Inc and Kishore Kapuveedhi – Global Managing Director. Taking ahead the legacy of Federal Soft Systems, the brand now aims to revolutionize pre-school education in the coming years with the existing excellent products of Magik Mat & My Talking Tree. They are further looking to incorporate the planned futuristic AI/ML in their projects. With due respect, I say that the company has expanded its wings to follow an increasing trajectory of growth by simply providing impeccable virtue and better edutech products. There is no denial in the fact that with their positive influence on children’s learning process, the company will achieve the title of ‘Brand of the Year’ in 2022. The company endures the moral of creating a customer-focused brand because undoubtedly customers are the indomitable kings of any business. So a strategic plan to harbor wholesome milestones of collaborations with customers and carving out ways to solve their necessities, tailors their reputation in the edutech industry. To conclude, I convey the thoughts of both the entrepreneurs through this esteemed column that, ‘Scaling the ladder of success is not a solo journey, it’s more about marching along with the fraternity who’ve been your pillars of support over the years’. Resting with some words of practical wisdom, the company gives a sanctified message to all the aspiring entrepreneurs lighting the aspect of teamwork‘Creating your own fabulous team to accentuate your aspirations and success is quintessential because success comes when your team members witness the chapters of success with you.’
Edition April 2022 | www.primeinsights.in
4
Prime Insights
Credit Page Editor In Chief Ankur Mishra Editorial Coordinator Yash Anand , Shweta Singh , Kaustav Sarkar, Trishani Sarkar, Jasmeet Bhatia, Siddhant Pengoriya, Khushi Rawat,
Art Director Aryan Jha
Graphic Designer Bhavana N Sivadas, Deepanshu Bisariya, Sumit Joshi
Head Of Distribution & Production Shivani Lath, Kaashvi Jain, Tarush Rajawat
Web Development & Maintenance Apoorva Jain, Anup Bhandari
Advertising & Promotion Rohan Batra, Pakhi Vats, Gaurav Singh, Suhani Joshi, Sakshi Jain
Sr. Business Development Manager Manish Mishra, Arindam Sarma , Yashwinee Singh
Business Development Manager Priyanka, Mehul Garg
Data Analysis Aditya Tomar, Athul Vijay K, Shaurya Agarwal, Vishal Bhat, Rohit Rana, Ankita Singh
Email: yashwinee@primeinsights.in Prime Insights is Published by Prime Insights Media. Reproduction or Use of this publication in any manner without any permission of the publisher is prohibited. The team of Prime Insights Media has made every effort to ensure the assurance of the content. The publisher assumes no responsibility of any part of the content of any advertisement in this publication, including any errors and omissions there in. all rights are reserved by prime insights media.
Prime Insights
5
Edition April 2022 | www.primeinsights.in
Cover Story
Page No.
10
C O N T E N T S
REVOLUTIONIZING THE EDUTECH INDUSTRY THROUGH TRAILBLAZING EDUTECH PRODUCTS - MAGIK MAT & MY TALKING TREE
16 Dr. Urvashi: A Visionary Educator on the Frontiers of Leadership Education
Edition April 2022 | www.primeinsights.in
18 MR. SALMAN ANSARI: CEO of ‘Talent Resourze’ Awarded as ‘Entrepreneur of the Year 2022’
8
20 A look at the life-changing inventions created by women
Prime Insights
22 GREENFUEL ENERGY SOLUTIONS: Bringing green future
24 4 Ways to overcome inferiority complex at work
in India through advanced alternate fuel systems and components
30 ICAN BPO Solutions: Setting new benchmarks for work excellence and its employees
32 6 Smart and Practical Tips to Know While Buying a Luxury Car
38 Mr Manish Mannan: A visionary leader who promises to implement ‘One Company One Software’
40 A.N.K.R CONSULTING: Aspiring to “bridge the skill gap” in the Finance industry
44 WEBCAP TECHNOLOGY – Leading Digital Marketing company in the country
Prime Insights
46 Mr. Ratheesh Nair: Successfully leading a Health Based Rewards Platform and delivering innovative ideas to clients
9
26 Salman Parcy: A Frontier With The Jinx Of Restructuring The Implications Of Blockchain
34 Redefining Cybersecurity amid 5G: Cybersecurity Evangelist Of The Year, Shares Powerful Insights on Ongoing Tech Reforms
42 GoGreen Warehouse: Bringing Indian Agro Businesses to Global Standards
28 48 WHY INNOVATION IS ESSENTIAL FOR BUSINESS SUCCESS-2022
Edition April 2022 | www.primeinsights.in
“you never climb the ladder of success by yourself; inevitably you have to bring along your comrades who’ve marched with you along the journey.” - Kishore Kapuveedhi & Kishore Kumar Yedam
Kishore Kapuveedhi Global MD
Kishore Kumar Yedam Global CEO
Edition April 2022 | www.primeinsights.in
10
Prime Insights
REVOLUTIONIZING THE EDUTECH INDUSTRY THROUGH TRAILBLAZING EDUTECH PRODUCTS
- MAGIK MAT & MY TALKING TREE
Yash Aanad | Prime Insights
O
ne of the most rapidly advancing sectors in the digital era is unequivocally the Edutech industry. Thanks to the increased prevalence of virtual learning across educational institutions, classes & training centers. Given the growing popularity of the aforesaid, a multitude of competent Edutech brands has come forth with leading-edge products that’ve ushered in a whole new depth of learning experience. Their remarkable comprehensiveness in covering learning needs has been largely fuelled by ultramodern techniques and latest technologies. Magik Mat & My Talking Tree, the ideations of Federal Soft Systems Inc., are two such products that have bolstered their brand owing to their novel learning modalities through their innovative Edutech products. These products have facilitated a holistic experience for children by providing them with all-around cognitive & interpersonal development.
A Zeal to Revolutionize Preschool Education
The main driving force and inspiration that motivated the brand to develop the aforesaid products was a zeal to revolutionize the preschool education system. Especially considering how school closures, incarceration, home quarantine, and social isolation have elevated children’s likelihood of becoming untrained and exposed them to domestic abuse, anxiety, stress, autism, etc. Growing unsupervised internet use has raised development concerns in children, students, toddlers, and adolescents notably because of their frequent usage. Plus, the globally prevalent pandemic is posing a threat as it has affected practically all areas of children’s lives. To overcome these circumstances in which children’s overall development is hindered, the creators of Magik Mat & My Talking Tree ideated these breakthrough products. Through them, they aim to enrich children’s learning, combat boredom, and aid children in their holistic development.
The Defining Features of Magik Mat & My Talking Tree
Like all breakthrough products, Magik Mat & My Talking Tree is characterized by certain leading-edge features which serve as its market differentiator. Given below is an overview of the products:
Magik Mat: It is a multipurpose educational device that’s an interactive, gaming, engaging, and immersive learning specialist. It enables children to boost physical activity, memorize, and recollect what they’ve learned while overcoming boredom with creative learning.
My Talking Tree: This is a Pioneer AI-engineered interactive robotic teacher designed to interact with children while they play to boost their confidence and creative learning. Through its cutting-edge AI technology, Mr. Dudu covers the three mantras of visual, aural, and verbal engagement to help kids maximize their cognitive & intellectual development. In congruence with the aforesaid, Federal Soft Systems has procedures in place and enforces best practices to ensure the safety, good physical & emotional wellbeing of everyone. Its products furthermore feature additional learning components which reinforce and strengthen children’s confidence, as well as foster a desire in them to study correctly & efficiently.
Prime Insights
11
Edition April 2022 | www.primeinsights.in
Fostering Trust Through All-round Quality
Being a value-driven brand, Federal Soft Systems has always focused on delivering highquality, innovative offerings that’re a market disrupter. A major highlight of the brand is that its products are ISO, Quality-Check Certified. Furthermore, they’re the trailblazing Edutech products to enhance kids’ holistic development. Both Magik Mat and My Talking Tree have the best and most up-to-date technological features integrated with them to improve kids’ learning and stay abreast with the latest developments in the modern age. Moreover, they have a very knowledgeable workforce team who provide customers with the best sales and after-sales experience & services. A strongly conducive aspect of this quality-driven approach is FSS’s relentless customer-centric philosophy.
A Customer-Focused Ideology
According to Federal Soft Systems Inc. Global CEO, Kishore Kumar Yedam, customers are incontrovertibly the King in any market. They’re the reason why any company exists, and thus he gives foremost importance to intuitively knowing customers and their needs. For Federal Soft Systems, customer service encompasses four pillars – a Customer-First Policy, a People Culture, a Flexible approach, and Accelerating Innovations. Through these, the brand can build products & services that are tailored to assist customers in solving their unique problems as per their disposition & necessities. The company lays out a strategic plan based on the customers’ overall vision to achieve noteworthy milestones. Furthermore, it also takes the time to listen and care about what the customers have to say, which makes them feel better about the interaction.
Creating a Long-Term Impact with Customers
In line with its customer-centrism, Federal Soft Systems focuses on kindling a lasting collaboration with customers, opposed to chasing short-term objectives. The company has a dedicated and experienced IT team that works hard to provide the most technologically advanced products & services to customers.
MY Talking Tree & Magik Mat’s Holistic Learning Modality
In recent years, the Edutech products Magik Mat & My Talking Tree have established a niche relationship with customers and partners. Thanks to its nurturing approach and holistic modality. Throughout all features of Magik Mat & My Talking Tree, the attributes of imagination, creativity, and enthusiasm have been ardently emphasized as part of a child’s education. Additionally, the children have been spurred to develop an intrinsic & spontaneous drive for learning, which is at times not justly prioritized in other learning modalities. The avant-garde learning practices of these products boost children’s self-esteem and develop a multi-array interest in integral topics. Magik Mat & Talking Tree are an expert in interactive activitybased gaming and learning for children’s overall development. The Edutech brands furthermore assists in the development and improvement of children’s cerebral as well as physical abilities.
Evolving With Tenacity & Fervour
This year, Federal Soft Systems plans to come up with new, updated versions of its existing Edutech products and also aims to increase its products range/line and integrate the latest & more advanced technology into them. Magik Mat & My Talking Tree was envisioned as a multifunctional gadget for kids to fulfil the most important functions of learning, via both mind and body. This goal has been now proven fruitful and the product has had a palpable influence on the relevant market. Edition April 2022 | www.primeinsights.in
12
Prime Insights
Considering the arising concerns of COVID-19, in which kids are becoming captivated by TV, smartphones, and social isolation, the development of these engaging learning devices has proven to be a game-changer. It allows children to hone their learning whilst simultaneously having fun they’d otherwise derive from non-productive sources.
Envisioning Humungous Growth
Moving forward, Federal Soft Systems Inc. aims to completely revolutionize the preschool education system for many years to come with its existing Magik Mat & My Talking Tree products, as well as its planned futuristic AI/ML/Edutech products. The company has expanded enormously and continues to maintain this robust growth trajectory. Kishore Yedam, believes that in a few years, the “Brand Of The Year - 2022” Edutech Products, Magik Mat & My Talking Tree will be well-known on a global scale, having an extremely beneficial and positive influence on children’s learning via the usage of revolutionary Edutech products. Kishore K further highlights that the company has always been concerned with more than simply providing a flawless experience & better Edutech products than their competitors. Incontestably, this has been its foundation for distinction. By December 2025, Kishore Kumar Yedam, envisions that the Edutech products, Magik Mat & My Talking Tree will attain the $500 million milestones. He ultimately aims to become a prominent, billion-dollar enterprise with a massive worldwide influence.
The Cadres’ Behind revolutionary Edutech Products Success
Beyond a shadow of a doubt, the current market stature of Magik Mat & My Talking Tree, is largely due to the relenting of Kishore Kumar Yedam, the Global CEO of Federal Soft Systems Inc. In addition, the Global Managing Director, Kishore Kapuveedhi, too has played an enormous role in the same. Given below is an overview of their professional & technical background: Kishore Kumar Yedam, Global CEO of Federal Soft Systems Inc. is a remarkable leader with elaborative knowledge of various business industries and gained substantial experience in the field. He contributed his dedication and passion towards FSS to strengthen the opportunities for innovation and advancement. Kishore Kumar Yedam is the winner of “The World CEO Rankings 2021” Award. He believes that “Development is transforming the lives of people, not just transforming economies.” He is a qualified veteran with expertise in managing multi-million-dollar projects and has an excellent 21 years of professional experience, holding leadership positions with significant business organizations. Kishore Kapuveedhi, Global Managing Director of Federal Soft Systems Inc. is one of the industry’s most talented and well-respected actuaries and a business executive. He has over 20+ years of attractive experience in IT field and nearly 15 years of experience in the Global Business Development & Consulting industry focused on Global IT & Non-IT business which includes Lateral Hiring, Candidate Management, Team Management, Account Management, Vendor Management, Client Engagement, and Delivery Management.
Parting Words for Entrepreneurs
In his parting words, Kishore Kumar Yedam has a noteworthy message for budding entrepreneurs in reference to the power of teamwork. He concludes by saying: “Create your fantastic team to bolster your accomplishment because ‘success is not when you succeed alone, but when others succeed with you” Prime Insights
13
Edition April 2022 | www.primeinsights.in
Dr. Urvashi:
A Visionary Educator on the Frontiers of Leadership Education
Dr. Urvashi Makkar - Director - IMS Ghaziabad
G
Supriyo Chatterji | Prime Insights
with the AICTE and the National Board of Accreditation (NBA) along with the ASIC from the UK while also holding membership with the AACSB Business Education Alliance in the USA. Further, the institution holds ISO 21001:2018 Certification for its PGDM program. This two-year program conforms with the Management Systems for Educational Organisations (EOMS) standard starting from October 2021. Dr. Urvashi is IMS’ Director and serves as the Master Trainer for the globally acclaimed ‘AICTE- UKIERI Master Trainer’s Programme. This is part of the Technical Education Leadership Development Programme (TELDP). She is also part of the Council of Management of All India Management Association (AIMA) which serves as India’s apex body for management professionals. She currently serves as the Representative of Corporate/ Institutional Members for the year 2021-2023. IMS Ghaziabad also has a rapidly evolved curriculum to which
lobal business is sitting on the cusp of a new momentum driving skyward. As ecommerce and global retail take an upward turn, business education institutions strive to deliver the next big stock of leaders and visionaries. IMS Ghaziabad is one of the biggest institutions in India’s business leadership schools. Dr. Urvashi Makkar serves at IMS-G’ Director and her vision is defining the most promising proteges in India’s entrepreneurial and business management space. She reveals many key education industry and management market trends in an insightful review with Prime Insights. Here are its biggest ideas, opinions and outtakes:
Overview of the Institution
IMS Ghaziabad has been an illustrious management institution for the past 32 years. Its PGDM program holds accreditation Edition April 2022 | www.primeinsights.in
16
Prime Insights
it has added several new specifications to keep up with market dynamics. Most recent introductions include Artificial Intelligence, Business Analytics, and Design Thinking. The institution has also added video conferencing setups for Cisco WebEx, ZOOM, Avaya Scopia app and others. This is to help students, educators and recruiters interact better and collaborate faster.
Leadership Decoded
Dr. Urvashi believes in leadership that excels through inspiration. She believes a true leader must have the capacity to inspire peers and subordinates alike. Any projects they undertake will be driven by their inspiration and zeal for working with others. This is a crucial element of business leadership along with learning agility. She explains that this is the ability to adapt to emergent market trends and patterns. Agile recognition and response measures enable leaders to execute smart strategies and deliver better results. Hailing from a family of academicians, Dr. Urvashi has witnessed how strong academic foundations make capable leaders. The blends the pedagogical elements of management education with real-world applications. Applying leadership to practical settings enables students to better actualize motivation in a streamlined and prepared manner. This gives them a head start in their careers and top picks for recruiters.
The Motivation Mantra
Dr. Urvashi considers holistic learning and application the core idea behind the motivation process. Keeping a steady working process and driving towards goals requires insights, adaptability and an eye for what’s around the corner. A creative thrust for nurturing and transformative process headed by leaders capable of learning, changing and innovating is best poised for success. At the same time, applying a democratic development process allows for creative innovation while bringing out the best in everyone. It also creates a sense of safety in the team and fosters greater teamwork and innovation. It is well-known that leaders who motivate team members individually get more out of them as a whole. This means establishing transparent and clear cut aims, deliverables, communication, efficiency reports and feedback including resource allocation and execution. The team runs the process while leaders can take a more leaned back approach to address key performance points and the future plan. Dr. Urvashi asserts this dual-toned approach makes IMS grads a cut above all other management professionals fresh out of the lecture hall.
Tipping Trendward
IMS Ghaziabad is a training ground for the best in management because of its Academic Excellence imperative. According to Dr. Prime Insights
Urvashi, they take a triple dimensional approach that includes Corporate Readiness and Global Exposure. These core focus considerations are hinged on developing critical competencies of strategic thinking, analytical implementation, and specialized knowledge and management skills. The institutions also include Value-Added Certification Programmes from Microsoft, MSME etc. to give students options for high-skill developing certification courses. Alongside, IMS has included Value-Added Short-Term Training Programs and a dedicated Centre for Innovation & Entrepreneurship.
Simplifying Success
The success mantra that illudes several top B-schools and grads are something of a matter of course with Dr. Urvashi and IMS Ghaziabad. She believes all their educational efforts are directed towards the process of nation-building. She defines success as a measure of holistic growth and processing efficiency. This idea blends into her every classroom discussion, course structure and curriculum expanse. Her success mantra comes down to imparting quality education with a strong focus on right out of school corporate readiness. She also believes her family anchors her to his life’s work and the ongoing pursuit of success.
Ideas to Drive Innovation
Dr. Urvashi Makkar pictures the future resting on the shoulders of the youth. She leverages this ability on what he calls the “Power of Anticipation” which basically pitches predictive foresight to update systems before they go obsolete. She recommends all management students understand and utilize emergent trends and respond to them realistically. This will help them address challenges of career and company growth easily. Preparing for unforeseen conditions will also get easier since they are in the habit of making agile responses to market conditions and growing against competition instead of comfort. She quotes her catchphrase as “To define is to limit!” and encourage students to pursue greater height with boundary-defying enthusiasm and a pursuit for excellence. 17
Edition April 2022 | www.primeinsights.in
MR. SALMAN ANSARI:
CEO of ‘Talent Resourze’ Awarded as ‘Entrepreneur of the Year 2022’ Prakriti Gupta | Prime Insights
Top-tier Corporate Training Services Offered by the Company
Mr. Salman Ansari, the CEO of ‘Talent Resourze’, says that the company offers a wide diversity of corporate training and development programs intended to corporate companies worldwide. The company vigorously comprehends that learning at the correct place with accurate industry expertise, creative training methodologies and grasping knowledge with jinx play a pivotal role. They also extend their expertise in training modules under one roof as a wholesome program for enhancing the overall skill set of Corporate Employees. Corporate Employee Training Program includes 1. 2. 3. 4. 5. 6. 7. 8.
American Accent US Client Communication American Listening & Speaking AdvancedCommunication Skills Pronunciation and Fluency Modules MTI Reduction Articulation/ Intonation Corporate Business Meeting
This type of training pattern is what conquers the mind of their customers with interest and curiosity. Rest the customer contentment and happiness speaks about the aura of the brand. The training programs here are helmed by master trainers having an exceptional understanding of the international standards and market requirements. The company drives themselves to use modern technology and present American Listening and Speaking Training via American software. This creates a mind-blowing aisle to personality development. The trusted sources of practical training harbors enthralled results which is definitely their forte.
MR. SALMAN ANSARI CEO | Talent Resourze
him to start this venture. He also holds an honorary Masters in Encouraging Ideation to Commence the International Business which accompanied him to evaluate the colossal vision about business on an international platform and Entrepreneurial Journey accelerate his entrepreneurial chase. Salman Ansari says that right from the beginning he had a chase to Prevailing over Challenges to Initiate Inventiveness of Triumph become a CEO of a company that centralizes performance, individual Since the brand’s morals were about promising growth, growth and development. Eventually this thought process compelled collecting the right resources in the team was quite a hard Edition April 2022 | www.primeinsights.in
18
Prime Insights
nut to crack. Salman firmly believes that a super-fine quality of individuals is needed to move ahead in the graph of growth. For this dedication, commitment, perseverance and employee wellbeing is quite a quintessential factor. If all the factors are present in an environment then it fosters the courteous
candidates with a capability to implement creative strategies, ideas and bring innovation. The creamiest of the cream resources are selected. Moreover the company ensures that these candidates receive the proper training from their top-notch business leaders which contributes towards the success of the company.
Auspicious Regards of Being an Entrepreneur Donning the Hat of Achievements and Milestones with Pride in these Voguish Times In his perspective, the most serene aspect of being an entrepreneur is that the scope of scaling accomplishments is limitless. Particularly for someone who always looks out for rejuvenating yet complex challenges, there is always a hunger to be in a space where there is immense scope of achieving success. Salam further quotes that ‘Success is not a stick to be broken easily’. For him, the definition of success is a thorn where one has to keep every foot while climbing the ladder of success. This motivates him to work harder than before which itself speaks about his victory in getting his name in the corporate training industry. Hardships are a part and parcel of the initial stages of the brand which once decimated with resilient efforts makes one ready for the upcoming prosperity.
Realistic Call for Success comes with Undaunted Determination
Salman says that success is the real motivation to thrive for more. Once you focus on something and come to practicality in terms of execution, there is no going back. The picture of how to achieve success needs to be clear in one’s mind along with consistency. He says to put a conscious reminder of doing something which brings respect and value. Salman Ansari’s biggest source of motivation is discipline and hard work. Abiding by ethics and accurate planning are their mantras of growth. He strongly adheres to his contemplation of doing justice to customer’s emotions and not diverting towards making money.
Fetching for Valuable Traits and Consistent Attitude in Candidates while Hiring
Salman says that over the years of being in this industry, Talent Resourze has diligently demonstrated year after year with its accomplishments that the company will be a pioneer face in the Corporate Training Industry. Additionally, they have also garnered 11 awards, 6 newspaper features and one International recognition from the UK as the ‘Best Corporate Training Provider’ in India. The efforts of the entire team have made this surreal dream come true.
Sneak-Peek into the Work Culture of ‘Talent Resourze’
Mr. Salman Ansari speaks about the culture of the company being extremely flexible and fraternal. They pay pivotal attention to comprehend the latest market trends and give the KT to their employees regularly. This helps their employees to stay updated with the contemporary market strategies and understand modern customer behavior. The company makes meticulous efforts to leave no stone unturned for going an extra mile for their customer’s satisfaction. For them to guarantee that employees work with their utmost potential is essential to run the show.
Future Curriculum Resourze’
to
Magnify
‘Talent
Talent Resourze is already ahead in the race of revolutionizing corporate business by the oomph of professionalism. Their roadmap to future success is to scale the heights of global expansion and identify the target countries to enter in. As for now, the company is focusing their corporate training services in the U.S., Australia, UAE, Ireland and India.
While hiring an employee, the company always looks out for those
Prime Insights
19
Edition April 2022 | www.primeinsights.in
A look at the life-changing inventions created by women
M
Trishani Sarkar | Prime Insights
en have dominated the world of technology and engineering for a long. However, the womanpower has never been diminished and with their world-changing revolutionary ideas, women have reached far beyond males in many fields. Several incredible figures have ensured the world with their astonishing creations and we really can’t forget the legacy left by some. Female inventors from every corner have been praised for their efforts for the recognition they have made over the years. Let us look into a few of them:
Marie Van Brittan Brown
She invented a much more sophisticated home security system with an advanced and revolutionary outlook. She made this happen by her partner cum husband, Albert Brown, an electronics technician. She came up with this idea owing to her stay in a crime-prone neighborhood. In 1996, she pioneered a security system. It was a closedcircuit television system consisting of several peepholes, a sliding camera, television monitors and a two-way microphone for communication. She could lock and unlock her main gate from a distance using a remote. The later idea of CCTV installation came from here.
Temple Grandin
The inventor of livestock handling technologies, Temple, was an autism activist, animal doctor and bestseller author and inventor. Being deeply familiar with the anxiety of staying in unfamiliar territory, instead of allowing her disease to demean her spirits, she chose to educate herself and earned a PhD in animal sciences gradually. There and then she began her works of livestock handling and designed several inventions to rescue their fear and suffering before being slaughtered. She could visualize what these animals felt. She was rewarded for such instincts and skill.
Edition April 2022 | www.primeinsights.in
20
Prime Insights
Patricia Bath
She invented the outstanding Laserphaco probe for cataract surgery. Known to the world as a laser pioneer, she is remembered also as the first black woman to hold a medical patient in the US. It is a procedure that involves less pain and is less costly for cataract removal in the eyes. Being a genius ophthalmologist, her cataract removal technique advanced other laser eye surgeries and non-invasive procedures. Her research works and desire to serve others have earned her a lot of fame and recognition. Her creation found a new way to let people get back their eyesight but in a less costly and much friendlier way.
Maria Telkes
Often known as the solar energy pioneer and scientist, she is the mastermind behind the solarpower heating system and dedicated her life to creating devices that capture and store sunlight. She always believed that sunlight can change human lives and as a trained biophysicist, she always worked on solar energy and related space projects. The solar still and solar heating system are two of her most memorable contributions to the world. She is also the figure behind the world’s first modern house- The Dover Sun House which is operated on solar energy and the sunlight is converted into chemical energy.
HedyLamarr
The inventor of frequency hopping is also known to all for her captivating beauty whose knack for making improvements has created her worldwide recognition. During World War II she had designed planes and traffic lights and then created carbonated drinks later using a tablet. Her most important invention was a wireless communication system by pairing up with music composer George Antheil. The system was designed to enable torpedoes to reach their target through frequency hopping and prevention of radio waves interception on the way. This later paved the way for Wi-Fi, Bluetooth and GPS.
Stephanie Kwolek
She began designing an alternative to steel to reinforce car tires during the mid-1960s. With the hard-working team, she began experimenting with groups of long-chain molecules with a rigidrod like structure called aromatic polyimides. These formed liquid crystals in solution under certain conditions that were thick compared to the previous thin ones. While running the fluid through the spinneret, the particles didn’t block the pathway but rather operated the equipment eventually and produced a stiffer fibre stronger than anything before. It was resistant to flame, corrosion and wear and 5 times stronger than steel. This came to be known as Kevlar.
Margaret Knight
At an age of just 12, she began her career. She was shocked to see a worker dying due to getting stabbed by a piece of machinery from the loom in a mill. So then and there, she thought of inventing a safety device that was later adopted by other mills in that area. In 1867, she was hired by Columbia Paper bag Company. She invented the machine that folded and glued paper to make brown, square-bottom bags with pleated sides. She also built a wooden prototype of the machine and established her own company, the Eastern Paper Bag Co. Prime Insights
21
Edition April 2022 | www.primeinsights.in
GREENFUEL ENERGY SOLUTIONS:
Bringing green future in India through advanced alternate fuel systems and components Pinki Sharma | Prime Insights
W
hile the pandemic disrupted the global economy, it paved the way for virtual reality, ecommerce, and, in particular, alternative fuel industries to grow and succeed. Since the beginning of the twenty-first century, many businesses have been developing solutions and products based on alternative fuels, saving users a significant amount of money. In this way, both customers and businesses intend to promote, sustain, and use green energy over others in order to create a healthier and safer natural environment. One such company is Greenfuel Energy Solutions, which was founded in 2006 to provide alternative fuel systems, automotive accessories and advanced batteries to Indian citizens, is one such company. According to the owner, “Greenfuel Energy Solutions’ zero-defect, e-mobility and next-generation energy storage technologies will drive India’s towards a sustainable and green future,” the owner claims. Greenfuel’s origins and success story are well worth reading for entrepreneurs interested in and involved in alternate fuel technology.
The vision behind greenfuel
AKSHAY KASHYAP FOUNDER & MANAGING DIRECTOR GREENFUEL ENERGY SOLUTIONS
Edition April 2022 | www.primeinsights.in
22
Greenfuel is now one of India’s largest auto OEMs, with a vision to bring e-mobility and gas fuel vehicles to market. As previously stated, many businesses are involved in the alternate fuel industry, with new companies entering the industry on a daily basis. Greenfuel is overcoming the challenges of supplying CNG systems and designing Lithium Battery Packs. When Greenfuel’s founder returned to India in 2004, he noticed a significant difference between India’s alternate fuel market technology and that of the United States. When he realised there was no public awareness of green fuels, he saw the business opportunity and began supplying high-pressure fuel solutions in 2006. Prime Insights
With the sole aim to bring a zero-carbon future in India, Greenfuel has progressed at a high pace that millions of users and industries are using its systems and solutions at a large scale.
Sustainable Solutions and Systems of Greenfuel
Greenfuel has proudly supplied over 2 million CNG components since 2006. Furthermore, its CNG fuel systems are highly regarded because they have a proven track record of running 25+ billion kilometres without flaws. With such market credibility and product features, Greenfuel is undoubtedly paving the way for a more sustainable and environmentally friendly future in India through alternative fuel systems and components. With in-house built battery packs, Greenfuel has demonstrated its ability to design hardware, control embedded software, and regulate critical safety. Greenfuel’s founder recently revealed that he has filed for several patents on the design of its Lithium Battery Packs. He also stated that Greenfuel has received three patent approvals. Greenfuel is equally committed to supplying “ade in India” components and products in order to improve and sustain the product line.
Greenfuel’s First Success
Greenfuel developed the first low-floor CNG buses for Tata Marcopolo after the founder approached Tata Motors with his ideas. As of now, all DTC green-line buses have Greenfuel systems that have been operational since their installation.
Challenges Overcame by Greenfuel
The Indian buyers’ mindset never changes or improves with time and technology. The same happened when Greenfuel technology approached Indian customers with alternate fuel solutions. Naturally, the customers were reluctant and questioned the company’s market reach. Greenfuel, on the other hand, never stopped using innovative ideas to introduce alternate fuel solutions to Indian customers, such as CNG fuel systems. Greenfuel eventually reached out to Indian buyers with enthusiasm and green futuristic solutions.
Company’s Story
The founder of Greenfuel Energy Solutions, like most successful entrepreneurs, worked on this passion for clean mobility. When he founded the company, Indian buses were developed by OEMs and had issues with their fuel systems. But, using his three years of experience using CNG systems and watching them grow in the USA, he excelled at the safety standards needed for Indian alternate fuel systems. Today, we all know how important the adoption of greener resources is for our future generations. Greenfuel does nothing but assist us in becoming a part of e-mobility and a sustainable future.
Mental Peace of an entrepreneur
Greenfuel’s founder builds alternate fuel systems from scratch and scales them while providing job security to 230+ people. Prime Insights
As enthusiastic as he is about e-mobility and green fuels, he is also a strong entrepreneur who is concerned about missing out on opportunities. “As an entrepreneur, he has learned to focus on a few things with perfection and blend them with new opportunities,” says Greenfuel’s founder.
Founder’s Wise words for new entrepreneurs
According to Greenfuel’s founder and CEO, creating a brand that people prefer doing business with is critical for long-term survival. He also states that focusing on short-term profits is detrimental to any entrepreneur. Instead, he believes that business owners should be concerned about their vendors, customers, and employees. This is how any business or industry achieves success. He also asserts that reinventing and improving services and products for a positive impact can inspire millions of people.
Employee Selection and Work Culture at Greenfuel
Greenfuel looks for a positive attitude in all of its employees. It believes that a humble learner can always be trained to produce multiplied and focused outputs. Furthermore, because Greenfuel is a customer-centric company, all of its employees are trained to respect and trust customers. As a result, it fostered a friendly and cooperative work environment among its operational and non-operational divisions.
Milestones of Greenfuel
Greenfuel’s first accomplishment was obtaining orders from Tata Marcopolo for low-floor buses for the Delhi government. Our installed systems in this project have travelled 1.5 billion kilometres without failure. Greenfuel Energy Solutions’ efforts and market credibility eventually reached Maruti Suzuki in 2010. During this collaboration, the company supplied over a million products without any warranty return or failure claims from customers.
Future Plans
As the company name suggests, Greenfuel Energy Solutions has suitable alternate fuel systems for the right buyers. All opportunities for energy storage, e-mobility, and alternative gaseous fuel solutions are identified and pursued by the company. Greenfuel’s founder claims that the company is only at the start of a revolution that will benefit millions of users and the environment through clean mobility.
Final Words of Greenfuel’s Founder
He believes that overcoming fears and leaping over faith is the most effective way for an entrepreneur to survive. Furthermore, an entrepreneur should have clear reasons or intentions for offering products and services that will benefit its customers. It will enable them to taste success at the right time, with the right improvements in place. 23
Edition April 2022 | www.primeinsights.in
4 Ways to overcome inferiority complex at work Tishani Sarkar | Prime Insights
S
tarting a new job can often make anyone feel nervous. The first few days are filled with uncertainties and the fear of being able to fit into the organization creates stress. When you are hired for a job, there can still be a chance of feeling not satisfied with the work environment or for the expertise for which you have been hired. This ultimately develops some sort of an inferiority complex that deviates an employee from delivering his peak performance. Often persistent, irrational science of inferiority complex and frustration pops up out of nowhere decreasing both your performance and efficiency. Edition April 2022 | www.primeinsights.in
24
Prime Insights
It is very important to understand certain key points in order to reduce the surging inferiority complex. One must always feel that he is not less competent than his coworkers. He should neither question his abilities and skills nor give others a chance to do so. He must also prevent rejecting the acceptance of new proposals or socializing in a network. Let us look into some of the basic ways in order to overcome one’s inferiority complex:
Reality checks must be frequent
People with complexes always feel negative and unknowingly blame themselves for things that have not happened or he had done. There may be harsh working environments or challenging colleagues to catch up with. This ultimately burdens a new employee with the thought of questioning his own abilities. Therefore, it is very important to be open to all but accept and go with the good only. There is no need of lowering your self-confidence by focusing on unimportant matters or irrelevant situations. Problems are a part of work that will eventually go. Even if your peers decide not to support you or intentionally blame you, think reasonably and stay put. Accept the nice ideas through meetings and social networking to focus on certain company attributes, working on which can earn you a credit. Make reality checks on yourself while working and look out for necessary changes that can only enrich your own self-esteem.
yourself against others can often make you feel nervous and anxious but never let your frustration be a price of your hard work. This will eventually waste your time and energy and restrict you from investing your best. So, it is better to team up with an equally potent coworker and work together efficiently to reach for a problem’s solutions spontaneously. While making comparisons, turn in the goodness of others into yourself and focus on your strength to reassure yourself. Be proactive before taking any step towards your goal.
Spend time with positive coworkers
It is often said, ‘positivity boosts positivity’. So, being around supportive and positive people reminds you of how you are supposed to treat yourself. Colleagues who undermine you, do not waste time on them or what they speak. Do not make yourself feel accomplished and accepted. While good people will tend to enhance the goodness in you by making corrections, negative people will pressurize you with their thoughts of negation. Therefore, it is of utmost importance to select people as colleagues whose presence makes your working environment cosy and comfortable rather than making you feel diminished. Also, share ideas with our positive coworkers in order to generate positive feedback from them and let it circulate throughout the office so that others become well aware of our talents and skills. This will considerably manifest positivity both inside and outside.
Don’t be emotional but act on evidence
Negative feedback can teach you lessons while the positive ones can boost your skills. Feeling insecure about petty problems and getting emotional at negative remarks often seizes your work energy. Think about the problems and reach out for their solutions with concrete examples. Respond to people around who actually analyze the situation and not to the gossip group of your office. Flying gossip can create misinterpretations and deviate the situation to a different reflection. Talking to a trusted coworker or a friend outside the office and incorporating their ideas can help you grow both mentally and professionally. It will also increase the chances of good evaluation. Listen to what your boss is seeking and never focus on what others are trying to make you understand. Evidence for any mistake that has occurred is more important than being emotionally weak.
Get inspiration from comparisons
It is often good to compare yourself with your coworkers, not on a negative basis but in order to clarify the goodness in you. A working environment based on healthy competition can enforce your mind to work much harder and fuel success within yourself. Measuring Prime Insights
25
Edition April 2022 | www.primeinsights.in
Salman Parcy:
A Frontier With The Jinx Of Restructuring The Implications Of Blockchain
W
Prakriti Gupta | Prime Insights
hen we think about prominent business leaders, we often imagine their personalities to be practical and oozing with professionalism. In 2022, a significant number of leaders have garnered people’s attention with their bodacious vision. Salman Parcy, the Head of Global Business Development at Blockchain Firm, is amongst those leaders who have proved themselves as an exemplary concoction of creativity and uncountable qualities of professionalism. He is leading the business, marketing, and branding teams across the company’s global offices. He is on the mission to venture blockchain technology into every industry possible.
Initializing the Ray of Inspiration
Blockchain Firm, established in 2017, is an enterprise blockchain service provider for various businesses on a global scale. Talking more precisely, it is a pioneer enterprise blockchain development and research company with headquarters in India and branch offices in two other countries. Mr. Parcy knew that the sea of opportunities and optimistic scope of growth comes with technological advancement. This was his inspiration to set the company’s vision in motion. His motto was to harbor transparency and security to business processes by propagating the idea of contemplating the concept of blockchain technology. All this began with the idea to adopt technology as fast as possible. He, along with the founders, knew the face of the revolution this technology could bring. Once a small startup, Blockchain Firm is now functioning as a multinational corporation. More and more individuals whose ideology aligned with the company joined with the company. Edition April 2022 | www.primeinsights.in
Salman Parcy
Head of Global Business Development Blockchain Firm
26
Prime Insights
Challenges Come When the Chains of Being Formulaic Are Broken
Every journey has to climb through the ladder of challenges. This was also true for Blockchain Firm. The main goal to target was to lay the foundation of veritable quality and growth. Unlike other businesses, which often face money-related challenges, they faced different difficulties - maintaining quality and growth. There was a time when the issues from the growth became more primary than the benefits. To go an extra mile for their customers, Salman replaced many things in the business model. This was a major leap in building unshakeable trust with their clients. When Blockchain Firm was set up in 2017, there weren’t many tutorials/resources available for the industry they were concentrating in - blockchain. There were times when it was hard for them to even find a single complete resource. All the resources came with hits and trials in small bits and fragments. At last, they built their own table of solutions from scratch despite these tough situations.
Blockchain Firm: Revolutionizing the Persona of Building “Trust”
Every business has a unique element attached to it. If that factor is ‘trust’ then there is no way the growth can be hampered. Blockchain Firm believes that trust is the most important thing above all. When a brand becomes trusted, there is no looking back. The two distinctive propositions to define trust according to them are:-
1. What we say to our clients! 2. How we say it. To accelerate this, the company has a specialized branding team to set the brand vision & goals. They extend the team’s efforts to deliver what they promise and gain the customers’ trust. Moreover, they work further to convert brand trust into brand loyalty. This is not only done to retain old customers, but also instigate them to recommend their products and services. They saw it as a golden path to advocate their services to related corporate acquaintances.
An Imperative Mechanism of Building Client Trust
Today’s era is saturated with instances of mistrust. Consumers are still in if-and-but situations about the quality of services offered by companies. This behavior is quite natural from a consumer’s perspective. “Today’s consumer is well-educated and aware about their interests. Blockchain Firm has understood the algorithms of the revolution in how consumers trust brands. They know what the most doubtful parts of consumer behavior are. They specifically target those doubtful parts and carve out a solution for the customers,” says Salman. As per their ethics, mistrust happens only when customers/ consumers are guided in the wrong direction. In comparison to the past, the rate of trust in brands from consumers has now accelerated drastically. So the scope of mistrust is decimated nowadays. In their opinion, it is the conscious responsibility of the brands to ensure that their consumers are not being misled. Brands need to apprehend the fact that authenticity is the modulation to trust. One more fact to evaluate is the diversity in options. There are many competitors in the market selling the same service. What makes a brand stand out is the credibility assurance. It is absolutely correct to quote that, “What was often once a matter of choice between two brands is now a global mix of hundreds.”
The True Essence of What a Customer Means to Blockchain Firm
Upon being asked what a customer means to them, the answer was awe-inspiring and accurate. They see customers as the one and only means that brings meaning to the existence of businesses. Customers are the ones that drive a business. They are the revenue generators and without them, businesses would collapse or cease to exist.
Evolution of the Chapters of Connections with Clients
The primary area of work revolves around blockchain technology, cryptocurrencies, blockchain services & solutions, and cryptobased services & products. And now, the company is diversifying its wings into the field of Artificial Intelligence and Metaverse also.
‘Your first impression is your best impression’ is a very popular practical quote of the business world. In a similar fashion, a trust built is 100 trusts earned. The team never misses the chances of establishing concrete connections. When a client approaches for the first time, the team only has one vision in mind - “The client will not go empty-handed and neither will they think of considering another brand.” They should become their solution creators right at that moment. They extensively take care of their clients without any hassle so that they would come back to him in the near future for their next business projects.
Let’s have a quick overview of some of the products in their portfolio-
Learn the Most Effective Marketing Initiatives/Programs of Blockchain Firm
Acknowledging the Services and Solutions Offered By Blockchain Firm
• • • • • •
A blockchain-based digital banking platform An AI-based crypto trading bot NFT marketplace & NFT tokens Real estate tokenization platform Multi-crypto currency wallet An AI-based signal prediction tool
Prime Insights
Goods and services won’t scale up the potential unless and until it reaches the consumers. Quality Marketing is a quintessential aspect to analyze customers’ preferences. To make sure the customers are able to enjoy their selective choices of services, the team adopts organic and paid marketing activities. To promote their services, they connect with the customers on a personal level. Blockchain Firm has an excellent and dedicated team of marketing
27
Edition April 2022 | www.primeinsights.in
impeccable bonds of trust, Blockchain Firm prioritizes these two aspects. The thoughts which enter a consumer’s mind when they see their brand are concreteness and confidence in their services. That’s their benchmark. To deliver what the brand promises pave an aisle for his team to solemnly retain existing clients and captivate the new potential customers as well.
Manifestation of Upcoming Plans Connected With the Brand
The brand is congregating to elevate its services based on Metaverse. As known by all, Metaverse is a futuristic, advanced concept in the crypto and blockchain space. The brand’s Research and Development team is putting in rigorous efforts on their own Metaverse project, which is set to launch soon.
Strategies to Comprehend the Trust Factor of Clients
The brand conforms to the standards of the business processes. They believe in transforming the persona of the customer’s business with their downpour of innovation and creativity. Blockchain Firm simplifies the convoluted process of enhancing business efficiency with blockchain technology. They help their customer’s ideas to transform into reality. The brand has an ultimate goal to scale business operations using blockchain technology all over the world. They stress upon the fact that “instead of making clients, it’s more beneficial for the businesses to indulge with partners who share a mutually beneficial vision and work in the direction towards a common goal.”
An Upstanding Piece of Advice for the Youth of Today
professionals who carry out various effective marketing strategies on multiple platforms. The smart use of top social media platforms also comes under their suite of marketing.
To expand the brand’s horizons, the company is planning to make additions of more people to their existing community. They already have a community of more than 200 members traversing across multiple locations, which is set to double within a year. Furthermore, the company is also indulged in a continuous process of experimenting with advanced technologies this year.
“The audacity to choose unfamiliar roads and having the fire to chase your dreams should be the mantra for youth. As the younger generation is thriving to achieve more, they should leverage this awareness to become strong and perfect decision-makers. The chase to bring a positive change in the mindset is crucial for the new generation,” says Mr. Parcy. He conveys out of his experience that youth should deeply ponder on changing the formulaic concepts and work upon building a broader perspective of the invention. His brand started with the same idea and transitioned from the comfort zone to reach where they are today. Everything that’s great today takes years and years of continuous evolution.
Inspirational Story of Blockchain Firm’s Growth
A Typical Day in Blockchain Firm and More about Their Work Culture
Brand New Categories/Changes Lined up for 2022
Each day at the company is full of healthy work schedules, daily tussles of ideas, brainstorming sessions, and fun activities. The goal is to ensure that the employees are full of hustle and don’t get bored or tired, even for a single minute. The atmosphere at Blockchain Firm aims to empower people and push their limits to become the best versions of themselves. This also turns out to be a unique advantage, as the employees are always filled with energy to achieve more. This ensures to inculcate everything to invent a consequential knock through inclusiveness, prudence, creativeness, and intellectual curiosity.
“A leader’s personality should be impactful and inspiring to achieve excellence. A leader’s every single action and word passes through a mechanism of introspection and evaluation. The standards set by the leader cultivate an environment full of scopes of potential governance. So being a leader who carries a treasured vision, assertiveness and veracious promises of growth is a splendid asset for the company,” says Mr. Parcy.
Bombarding the Customers with Authenticity Makes a Difference
When it comes to being a reliable source of quality services and
Edition April 2022 | www.primeinsights.in
28
Prime Insights
ICAN BPO Solutions: Setting new benchmarks for work excellence and its employees
T
Nitin Chacko
Vinod Rao Adarsh Shetty
Pinki Sharma | Prime Insights
raditional outsourcing providers have long thrived in managing massive corporate dashboards, where a push in performance is typically sufficient. Contrarily, the SME sector, which accounts for 40 percent of India’s export and 45 percent of industrial output, is underserved and sometimes unserved in external business management help, ROI, and resource allocation. Imagine the figures they can attain with a 360-degree-external aid. To help SMEs succeed, ICAN BPO focuses on the North American and Indian retail, Fintech, Insurance, and healthcare areas. ICAN’s specialty is customer acquisition and performancebased pricing. It offers clients a full range of CRM services. ICAN effectively combines its consumer behavior forecasting algorithms, high-end technology, and a better de-risked execution strategy to offer its clients an ensured ROI. As a result, its ICARE strategy combines various solutions, including Consumer Lending (IFIN), Finance & Accounting (IFAP), and Technology Consulting (IAPPS).
Returning Success to Society
ICAN is a customer-centric and society-focused organization with 1000+ employees, 750+ who work for clients in an outsourced model. The company has repeatedly taken steps to impact lives outside of the workplace. Through many business activities, the company intends to help underprivileged and differently-abled children, much as it has provided external and internal clients. ICAN’s generosity extends beyond financial aid to include actual presence with the children at least every quarter, demonstrating its solid ethical views and moral norms.
Edition April 2022 | www.primeinsights.in
30
Prime Insights
“We see this as a means of giving back to society what it has given us-nourishment. These activities are linked to corporate ideals, which drive company operations- after all, socially conscious and engaged firms are more likely to endure, and ICAN is proof of that,” Nitin says. Along with ICAN’s growth, the firm is committed to expanding its CSR efforts.
A People’s Firm
ICAN BPO believes that employees are its greatest asset with established hiring and recruitment standards. The firm has created the desired work atmosphere where employees grow personally, emotionally, and professionally. The corporation boasts the highest employee retention percentage in the service sector, owing primarily to ICAN’s clear people-centric corporate practices.
“Employees who felt cared for and understood will always go the additional mile for you. We have several measures to ensure this, which sets us apart, “Adarsh Shetty, SVP Talent Acquisition and Business Development of ICAN BPO, explains its success element. In addition to this, ICAN discovers the potential of its employees and judges them on their creative thinking, never give up attitude, peer engagement, and go-getting approach. Career advancement is a priority at IJPs, as ICAN firmly believes in developing and cultivating people with the necessary potential from within. While ICAN does have some external hiring, it retains most of its employees on staff to incubate best-practice culture and maintain the correct balance. Professional development begins at the time of hire. Employees at all levels are given opportunities to learn and improve their abilities through external and internal training programs. Interdepartmental events are part of the ER’s continual attempts to get teams to cooperate outside of the workplace.
A Safe Work Zone for Women
The latest example of a significant cab aggregator became a nightmare for late-night female employees. To protect its women employees from such irritating circumstances, ICAN has implemented a strict transport system that permits authorized drivers and specially-arranged guards to carry ladies home securely. Securing the work zone is made possible by the state-ofthe-art workplace and the specialized woman’s cell.
Milestones and Awards of ICAN 1. 2. 3. 4.
2016’s 30 Most Powerful Young Entrepreneurs Forbes India’s Companies in Focus of 2021 Outsourcing Asia’s Most Talented Leaders Providers of the Most Competitive BPO Management Services 5. Revenue increased from year to year. 6. Several honors and distinctions have been received throughout the years in recognition of the company’s development and success. 7. Silicon India’s Entrepreneurs of the Year Award for 2015 8. The 50 Best Places to Work in 2018 9. Without any PE, debt, or VC, the company has been bootstrapped since 2009. 10. Fun at work AWARD for the dream companies to work with 2022 by WORLD HRD Congress. Prime Insights
ICAN’s Exceptional Benefits
Many ICAN’s efforts encourage employees to achieve perfect worklife synchronization, such as skip-level meetings, Employee Health Matrix, and strategic surveys. The organization uses a 360-degree assessment technique to evaluate and reward personnel. As part of its daily routine, the company organizes stress-relieving activities for its employees while concerns are promptly addressed. The open corporation is also praised for its compensation and performance incentive programs that exceed industry standards.
Roadmap of ICAN
ICAN BPO Solution was founded in 2009 with the goal of providing comprehensive services to SMEs in the Indian and North American markets. The company’s ICARE strategy walks customers through the whole customer acquisition, engagement and retention process. Its low-risk execution method includes unique consumer behaviour forecasting algorithms and significant technological integration to boost clients’ ROI. ICAN is confident that firms that are adept at obtaining, retaining, and servicing the appropriate consumers will thrive in the future. ICAN helps its global clients enhance their company performance by managing customer connections, improving them, and providing value to them. Its services are built to reach consumers and promote service or product usage. Experience and specialized measuring methods enable clients to see the ROI. Insurance, Telecom, Fintech, and Health Care continue to develop as we are a pioneer in the SME industry.
ICAN Team
ICAN was conceptualized and co-founded by Jagdish Iyer, Nitin Chacko, Vinod Rao, and Adarsh Shetty. They all have unique backgrounds. Jagdish Iyer has 25+ years of expertise in different executive and senior management roles. He is an entrepreneur who builds enterprises. He co-founded Adventity in 2003 and developed it for 4000+ employees in 5 years; that was sold to Sutherland Global Services in 2009. Nitin Chacko has over 21+ years of experience and worked with SITEL, Infosys, Adventity, and Wipro. He has managed high-end tech support, back-office, and customer care desks for Fortune 500 companies, including Microsoft, Cisco, and Dell. He has established and managed large-scale ITES enterprises. He studied Electronics Engineering at Pune University in Maharashtra, India. Vinod Rao has over two decades of operational management expertise in the ITES business. He oversees daily operations, client interactions, and quality. He worked 6 years with the companyAdventity BPO in operational management roles. Adarsh Shetty has 19+ years of expertise in the Financial and ITES industries, and formerly worked for Intelenet’s Training Team. He has previously worked in Marketing and Sales, Training, and Strategic Planning. He graduated from the Mumbai Educational Trust’s Pharmacy Institute with a Bachelor of Pharmacy. Nottingham University awarded him an M.B.A.
31
Edition April 2022 | www.primeinsights.in
6 Smart and Practical Tips to Know While Buying a Luxury Car
Prakriti Gupta | Prime Insights
T
he elation of donning a luxury car is a surreal dream for everyone. These cars are everyone’s precious choice because of their charismatic look, indomitable performance and the status they bring to a person with a blink of an eye. But owning a luxury car also comes with a heap of challenges. Hold on! We have brought you these 6 smart and practical tips to know while buying a luxury car which will ease out everything for you. Trust us, if you consider these 6 smart and practical tips to know while buying a luxury car your happiness will multiply by ten times.
2) Smooth Availability of Spare Parts
As in India, maximum luxury car manufacturers assemble the parts imported from other countries. So the main dependence is on the spare parts that aren’t available locally which directly means that the service tax to import them is heavily levied. So one should always consider those brands which have a good availability of spare parts across the country
Work with a Legitimate Budget in Mind
3) Conscientious Investment in Moderate-Maintenance Luxury Car
Many times people end up purchasing a luxury car without having a realistic approach of how much it will cost in the coming future. As a result, they often finish up spending more than their budget. So tip number one says that you must strictly abide by your budget and never get influenced by the choices offered. Set a budget that won’t trouble your upcoming future plans. First time purchasers don’t directly visit the showroom. Research well about the specifications you’re looking for in your car and compare the prices. You can also surf online to analyze the market value of these cars. Edition April 2022 | www.primeinsights.in
Ideally all the luxury cars are bolstered with the latest technology and complex electrical systems. It means that the service costs of these systems are also expensive. Some of these luxury cars also need top-notch fluids and parts. So all these expenses will add up when you go for yearly maintenance. So another sigma rule to follow is to opt for the cars which require mediocre maintenance and have rough-tough performance. There are luxury cars which run on hybrid fuel mechanisms and 32
Prime Insights
maximize fuel without decimating the luxury. While purchasing you can be open about that as well.
more than INR 50 Lakhs to get a space that accommodates a four seated space. So that is one conscious thought you should consider before investing.
4) Vigilant Introspection before Pur- 6) Attractive EMI Schemes, Discount Schemes and Promising Financing Opchasing Every luxury car has reputable and seamless technology assem- tions bled inside. Before purchasing the car, one always goes for a test drive and matches their comfort. But what needs more attention is that in case of any technical fault that appears after you purchase the car, you will hold the sole responsibility of it. So a meticulous pre-purchase inspection of the car’s technical systems is utmost important. One can’t miss the intricate inspection not just from outside but inside as well.
5) Comfortable Spacious Interior
Luxury cars are attractive from the outside and have a less spacious interior. The one drawback that people see while buying these cars is that the space to accommodate is not enough. If you buy a Mercedes-Benz, Audi or even a BMW, you have to spend Prime Insights
Who doesn’t love discounts? When it comes to luxury cars, we are often fetched for best discounts or low cost financing options. There is absolutely no shame in asking for the optimum price and last price from the dealer before making the payment. You can plan the EMI options according to your monthly salary. Top line luxury cars now have affordable financing options and equated EMI’s for as low as INR 20- 30 thousand per month which opens the purchasing power to a larger segment of customers. Moreover another major factor is that these luxury cars have a resale value that covers 30-40% of the total value in the market. In case you’re opting for a loan make sure to keep an understanding of the accurate amount to be paid every month with a justifiable rate of interest.
33
Edition April 2022 | www.primeinsights.in
Redefining Cybersecurity amid 5G: Cybersecurity Evangelist Of The Year, Shares Powerful Insights on Ongoing Tech Reforms
Prime Insights honours an award for recognising Nakul as
‘International Cybersecurity Evangelist for 2022’
Nakul Madhura +61 (0)420572511 http://www.linkedin.com/in/nakul-madhura-41406015 Yash Aanad | Prime Insights
I
n recent years, there has been an unprecedented surge in the incidence of cybercrimes. This trend has been all the more glaring postpandemic, during which internet activity proliferated owing to the increased prevalence of BYOD devices and Work-from-home trends. Even though that more and more offices are resuming in premise operations, remote working is here to stay, and not going to go back to 100% in premise working. In countries like Australia especially, the rise in cyber crime was observed to be of statistical significance in that over 67,500 cyber crime reports (a 13 percent increase from the previous year) were received by the ACSC (Australian Cyber Security Center) during the 2020–22 financial years. Given the alarming statistics, some industry experts have come forth with avant-garde strategies for optimizing the cybersecurity front. In this interview, we’ll be highlighting one such expert, Nakul Madhura, who has been in the news for his reformative work in the Cybersecurity space. Based in Melbourne, Australia, Nakul has been both nationally and internationally recognized for the depth and extensiveness of his ideas, he is an evangelist for Cybersecurity/ awareness. We recognize Nakul as an International Cybersecurity Evangelist for the year 2021-2022, and here we gather his insights in relation to cybersecurity and the emergence of 5G technology. Edition April 2022 | www.primeinsights.in
34
Prime Insights
Prime Insights: Could You Enlighten Us on How 5G Will Affect the Dynamics of the Digital Space? Nakul: In effect, 5G mobile networks will engender a drastic reform in the way we view mobile computing. For starters, the speed and capacity of 5G will be so superior that they’ll far exceed the capabilities of most consumer devices it’s connected to. A great example of this would be the next-generation 5G-enabled TV, which will hold the capacity to deliver several times more pixels than the current HD or even 4K TVs. The speed of such a network is also estimated to be at least 10X of the present 4G networks. A movie taking several minutes to download via 4G can be downloaded in a matter of seconds through 5G technology. Data download aside, the new and sophisticated network will also be beneficial on a multitude of government, business, and industrial fronts. Numerous mission-critical activities on these fronts entail IoT (the internet of things) covering different connected devices, as well as environmental sensor networks. Harnessing 5G tech in such a setup can render its processes seamless and also cut down costs owing to automation. In conjunction with this network, I envisage artificial and machine learning playing a metamorphic role in bringing about a new tech reality. They’d be conducive to creating new paradigms of operation in upgraded smart homes, virtual offices, autonomous vehicles, etc., which drastically alter the dynamics of our day-today life. Prime Insights: What Are Your Thoughts on the Current Market Trends and Their Impact on 5G? Nakul: The uncanny coincidence of 5G and Covid-19 pandemic, I believe, is actually quite opportune. The ever-growing workfrom-home & remote working trends necessitate a sufficiently fast internet technology. Quite conspicuously, 5G can more than fill this demand. The worldwide implementation of the network is already in full force with estimates projecting that the spending on its network infrastructure will almost double this year. 4G/5G Hybrids are strategically being implemented to be evolved into full-fledged 5G networks across the globe. By 2023, it’s predicted that more than one billion 5G connections will be implemented on a worldwide scale. Prime Insights: How Do You Think 5G Network Will Influence Cybersecurity Norms?
Nakul: Despite the multifarious benefits 5G has for tech efficiency, it also holds the potential for new avenues of cyber threats. Throughout the world, there has been much discussion regarding the various implications it has for not only cybersecurity but also other facets of day-to-day living. In Australia and other Five Eyes countries, the emphasis of such talks has been on ensuring optimal security as well as preservation of people’s rights through the adoption of stringent policies. In the European Union, this approach has seen a somewhat different trajectory with regulatory bodies proposing a Joint EU Toolbox on Cybersecurity. This would entail umpteen mitigating measures what’ve been mutually agreed upon by member states. Cumulatively, the Toolbox would encompass seven key policy areas like regulatory powers, controlling the use of managed service providers, restrictions for high-risk suppliers, etc., and also nine operational issues, such as the application of baseline security requirements, ensuring strict access controls, etc. The Prime Insights
implementation of these measures has been relatively gradual thus far, in that many states are still in the early stages in several different areas. Owing to the ever-evolving nature of 5G technology, the exactitude in implementation of these measures cannot be elucidated as they remain subject to the intricate developments within the technology.
Prime Insights: Please Elaborate the Implications of 5G for the Business World
Nakul: Albeit noteworthy, the hype around 5G isn’t 100% advantageous for the business domain. The uncertainty in implementation of security measures has ushered a palpable lack of confidence among regulatory bodies & business owners alike. In view of the current scenario, I feel a rapid and outright transition to 5G-centric practices for businesses would be premature. The Australian business sphere has seen a plethora of technological advancements in the past years; however, none of them has been as horizon-altering as 5G. All businesses in the country, thus, should adopt a strategic approach to go about its incorporation with tact & discernment, assessing pivotal areas like user privacy, service access, supply chain integrity among many others. Notwithstanding the great hype of 5G, there’s also a general reluctance towards the technology owing to questions on security. A great many businesses are still doubtful of its security front because of a lack of clarity on the same. Despite this, however, I’ve observed the 5G rollouts in Australia in 2020 to be steady for the most part. In the coming time, the trend will certainly bolster further. Prime Insights: Lastly, how do you envision a safe trajectory for the worldwide implementation of 5G?
Nakul: As I elucidated earlier, a gradual and methodical transition to 5G is the way to goin the worldwide implementation of 5G. The network deployment considerations mainly include target network planning, coverage optimization, Massive MIMO selection, time slot synchronization configuration, and NSA and SA strategy. All of these steps entail a myriad of technical specifications with regard to infrastructure requirements. To keep pace with the growing security demands, the supporting infrastructure will gradually evolve to accommodate the same. Many businesses, however, are bound to largely depend on telecommunications providers and managed service providers to deal with the kind of exposures created by 5G. The currently unknown vulnerabilities of 5G also leave us with umpteen “what-ifs” as to the extent of its penetration into our personal lives. Tackling such issues, however, constitutes more deliberation and conscious choice on the user’s end, as opposed to simply technological reforms. Above all, I feel that we should develop a deeper sense of technological responsibility and not hold a myopic view of 5G or any other tech for that matter. We can use the time in-hand to focus on the measures that are actually within our scope of control, such as greater implementation of three-layer protections which can shield against virtualisation vulnerabilities, more robust multifactor authentication, zero-trust architectures, better patching regimes, etc. I’d like to encourage all the readers to constantly develop their knowledge base and awareness in terms of the cybersecurity scenario, and make it a paramount aspect of their learning process. The year 2022 has ushered remarkable changes in the virtual space that will necessitate a certain level of ‘tech-preparedness’. 35
Edition April 2022 | www.primeinsights.in
Y A D ONE
E E KN
T N E M E C A L P E R
? E G N E CHALL
! D E T P E C C A
Radar Ai LPR AF Motorized Pro Bullet Plus Network Camera
3D Radar Motorized Lens Key Features > Smart IR II (Combining the High Beam and Low Beam to adjust IR intensity to fit different lighting conditions.) > 0.001 Lux Starlight (Deliver high detailed colour Images even in low light environment reaching 0.001Lux.) > 1/2” Image Sensor (Top-notch STARVIS sensor to achieve excellent video quality even in low-light environments reading 0.001Lux.) > HLC ( High Light Compensation. Improving image visibility under strong light sources.) > Defog (Defog technology. Restoring clear images in hazy and foggy weather.) > Integrated Cable Management (Combining the power interface, PoE port, and other interfaces in the base neatly.) > 256G (Supporting ultra-large external microSD/SDHC/SDXC card storage up to 256G.) > Smart Stream (Bandwidth, storage and bit rate are saved with Smart Stream on eg. H.265+ saves 70%-80% bandwidth that of H.264)
Advanced ED Radar Technology The IndiNatus 3D radar can locate the vehicle position and direction with high accuracy. Verified by AI-powered LPR algorithm, the IndiNatus 3D radar technology can precisely identify detection distance, speed capture and flow control greatly optimising traffic monitoring and ensuring the safety of public transport.
Al-Powered LPR Algorithm Based on AI algorithm, the LPR function provides value-added data via a pre-trained deep learning model, which can not only recognise vehicle plates in real time with high accuracy, but also identify more vehicle features, like vehicle type, colour, etc. generating powerful security and traffic insights.
DL
3 in 1 Super WDR Pro- 140 dB IndiNatus upgraded 3 in 1 Super WDR Pro outputs three frames each line, which is able to bring more details especially moving subjects. What’s more it great improves image quality for reducing smear and noisy postings. The ratio that the brightest light signal values divided by the darkest light signal values is up to 140dB.
3 in 1 Super WDR Pro
Connect with us :
100 fps With the industry leading frame rate reaching 100fps, the cameras can easily catch images with no latency despite of the high-speed movement which is the best choice for the demanding requirements especially for intelligent cameras.
30 FPS@1080P
011-4175 0009
100fps@1080P
www.indinatus.com sales@indinatus.com
Mr Manish Mannan:
A visionary leader who promises to implement ‘One Company One Software’
Mr. Manish Mannan | CEO O2b Technologies
M
Shreyash Mundhra | Prime insights
ore often than not, Organizations have decentralized data that are generally not available in a single place. Various departments use their software, collation of all work ends up wasting a lot of time. What if a system could be built that can streamline the data across the entire organization and put it in one place, enabling a more efficient, collaborationbased and data-driven work environment. O2b Technologies is a leading global provider of enterprise resource planning solution that delivers the choice, flexibility, and agility to drive growth and opportunity throughout businesses. We had the opportunity to talk with the CEO of O2b Technologies, Mr. Manish Mannan, who shared his successful entrepreneurial journey
Edition April 2022 | www.primeinsights.in
38
Prime Insights
Overview of the company
O2b Technologies is a leading global provider of Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), Customer Engagement Management (CEM), Workflow Management, and E-Commerce Solution. The company is vastly diversified and has a global footprint of 100+ installations in over 20+ countries with large, mid-scale installations being deployed at Manufacturing, Distribution firms, other major giants, etc.
The inception journey
As the world was progressing day by day, we were not only using technology but living with it. In 2014, Mr. Manish Mannan along with his team, after having vast experience in the technological advancement space decided to start an ecosystem that will help organizations to grow, manage and generate more revenue from their businesses. They were able to correctly identify the problem area that was, businesses were running manually on decentralized data, inefficiency & low productivity accompanied by late decision making by decision-makers. Also, there were selected software available to ease the business process, which resulted in the daily use of multiple software. Overall the process was a time-intensive and cumbersome. Seeking the opportunity, O2b came forward with a solution that automates and integrates the overall business process to a single platform which is not only for big giants but also designed for small & medium-size businesses. The workflow becomes smoother, saves resources and provides more efficient, effective, and productive results. Two-way communication was also developed for Vendor/Customer portals where they can check the required information. Everything was aligned to their motto of “One Company One Software”.
The right balance
Manish believes in a work-life balance state that aligns with the vision and work culture of O2b technologies. He further adds that he has set priorities, and adheres to the deadlines he creates for himself. One more quality that he shares is taking care of all the responsibilities whether it’s professional or personal life. There is always an effort to take out time for his hobbies, and fun activities and save his leisure time.
Does the CEO struggle more in life?
Manish feels that by doing something different, there are more chances of failure than success. When you want to do something different that nobody had done earlier, you have that extra pressure to not only survive but also to get accepted by the industry and its end-users as well. Apart from this, some situations come that are not in one’s control like the pandemic, resources, locations posing challenges and many others.
Keeping pace with the market
Research is an important aspect when it comes to keeping pace
Prime Insights
with market trends. Manish gives credit to the professionals in the O2b research team helping them find the right expectation from the market. They find out creative solutions to what to develop, how to develop and for whom to develop. Under the visionary leader, Manish, O2b believes that R&D plays a significant role in the growth of the company and spends 30% of its revenue on it. They strongly trust that with this they can innovate new products and services, create ways to compete, develop and maintain strategies for marketing campaigns, understand new & existing customers better, and overall, it helps in building a clear focus and intentions to move towards the company’s mission and vision.
The souls of the company shall be happy
Employees are the soul of the company. They keeps the business alive. It is imperative to make them part of the bigger picture of the organization. Mannan opines that a happy employee will be able to work more effectively and efficiently. Manish personally involves himself with them in their day-to-day chores and more importantly listens to them. He is not only working but also celebrating with them.
A message for all those who dare to dream
CEOs are decision-making and authoritative position and accepting both positive as well as negative thoughts regularly is a part of the job. Manish mentions that giving up on dreams can never be an option for anyone but, if you are doing so in any case, all the reasons are because of you only, you should be 100% responsible for it rather than because of some stereotypes. It is paramount to keep things simpler and focused. Manish thinks that one should not focus on problems but rather find solutions. Be it any situation, one should never give up on their dreams.
What future holds for the company
O2b Technologies has achieved many milestones, one among those being opening up offices around the globe. Overcoming and surviving the phase of the pandemic was itself a great achievement. The company also conducts blood donation drives regularly. Apart from expansions in future, the company will keep on developing more advanced solutions matching the upcoming technological advancement across the globe and give back to society in the best possible ways.
Golden words for Prime Insights readers
Manish advises all the readers that move out of anything if they are not enjoying it. Whatever you are pursuing must be your passion and if it is not, then find out what your passion is and start working on it. No matter bigger or smaller, you will start enjoying it while making the bread-butter for yourself. Don’t forget that following your passion doesn’t mean you will not fail anytime, don’t get scared or ashamed of failures, embrace them as they are the path and sign to your success!
39
Edition April 2022 | www.primeinsights.in
A.N.K.R CONSULTING: THE 10 MOST TRUSTWORTHY COMPANY TO WATCH IN 2022
Aspiring to “bridge the skill gap” in the Finance industry candidates that are willing to become a part. Seeking this opportunity, a budding and promising company, A.N.K.R Consulting is solving the double whammy situation by helping both the companies and candidates. A.N.K.R’s current focus is to provide consulting services to clients in various industries with a focus on Finance / Accounts domain. The dedicated team works with the CFO office, closely on large clients that are generally MNCs / US Listed clients / Listed clients of India. They solve this problem of skill gap by providing “High Impact Skill Development Programs” to candidates with good attitudes and mindset, further utilizing them to provide consulting services to their own clients. Since its establishment, A.N.K.R Consulting has achieved numerous technical and business milestones in a short period. We will be covering the key elements that have led to their successful journey in this article.
About the company
In the unprecedented times of Covid-19, the consultancy firm started its journey in April 2020. They were quick to adapt and improvised by making new plans to cope with the challenge The entire organization is split into 3 main verticals –
CA. Rakhi Khandelwal Co-founder
CA. Piyush Khandelwal Co-founder
A
gap in skills reveals a golden opportunity. The industry today faces two major challenges, the former is to look for skilled resources to perform quality work and the latter is the huge problem of unemployment. This issue in the corporate world is often termed as a ‘skill gap’, where what the organizations require is not reflected in the Edition April 2022 | www.primeinsights.in
40
1.
Consulting – This is by far the biggest vertical where 95% of the current team works
This is sub-divided into two main verticals: • Technical accounting – Under this vertical, they assist clients in US GAAP, IFRS, and Ind AS issues. They have assisted many clients in ASC 842 (lease implementation), and the preparation of
Prime Insights
white papers for listed clients under US GAAP and IFRS. The audit support function, CFO office function for a startup are the upcoming streams added to technical accounting • Core Accounting – In this, the team looks after assisting the client in managing functions like controllership, AP, AR etc. 2. Skills – The brand provides high-impact skill development programs mainly to corporates. The approach is 100% focused on practical eliminating theory from our delivery. 3. 3.Technology – They aspire to become a tech-enabled accounting service provider. To use automation as the key differentiator, however, in 2022 they want to grow in this domain significantly.
What’s in the name? A.N.K.R Consulting has a unique yet special name that follows the philosophy1. A-Authentic – At any cost, they want to be as authentic, as honest as possible, and not make any false promises to all the stakeholders. They are even ready to lose some good resources from the market or not win some projects from the client if something goes against their authenticity. 2. N – Nimble – The world is moving at a very fast pace where everyone wants things to be delivered at lightning speed. The removal of unnecessary friction from the process allowed them to start client work within a day’s notice also. At a staggering pace, they have onboarded resources within 72 hours after finishing all the interviews, rolling out offer letters, and formally onboarding and putting them on the project. 3. K -Kindle – Learning is an extremely important element. The company runs a rigorous 100 hours program for every new joiner. It includes upskilling every employee on three pillars – core skills (accounting, IFRS, US GAAP), Technology (Excel, VBA, SAP, Power, BI etc.), and soft skills (Communication, Business presentation, Email writing, etc.) 4. R -Ruthless - They follow a client-centric policy and trust the family members with blind eyes till they give them the reason not to do so. The company adopts a very strict policy to maintain high standards of work ethics since they deal with clients’ confidential critical engagements.
Trust is earned The objective of the firm became crystal clear. Their focus is on two main pillars 1.
Clients - Once they commit to a project and, a timeline, no stone is left unturned to fulfill the commitment
Prime Insights
2.
The team – The aim is to grow the team exponentially and simultaneously A.N.K.R should help them reach new heights in their respective career
They neither run after profitable money nor are focused on getting more business. The sole purpose of the firm is to keep the team happy and relentlessly work towards satisfying the clients with quality work.
The market always gives an opportunity
A.N.K.R Consulting also faced multiple hurdles, the most common ones were hiring new talent and getting new clients on board with them. In the age of mistrust, we are witnessing an evolution in how consumers trust brands. The firm believes in the idea that the market is now ready to allow young firms and experiment a little. They recalled, how in the early days, they even won projects competing with mighty big 4 organizations in the Accounting Consulting domain. The job was still not done, after being assigned the project, the team burned the midnight oil to make it a success. They gave their sweat, blood, and tears to not only complete but provide extraordinary work. For them, this is the only formula they use to build trust with the clients they serve.
Making a mark in the industry
Even in the short span of 18 months, A.N.K.R Consulting has never failed to make a mark. The only way they are doing this is by being honest and trustworthy. The process is extremely simple, Authenticity in whatever work they provide is always supreme, and always adhere to the commitment promised to the clients. They are privileged to serve a long list of large and prestigious clients that include 3 Nasdaq listed entities, 5+ Indian listed clients, Navaratna client, the family office of a large Indian business house, and many renowned private limited companies. The employees have also shown trust and have joined us after leaving large organizations like GE, Capgemini, Wipro, Infosys, KPMG, PWC, EY, among many others.
Strategies to target the market
The most effective marketing strategy that the company uses to promote its services is the word of mouth. Over the years, word of mouth has evolved as one of the most influential sources of marketing. It can be simply defined as any business action that earns a customer recommendation that is when he/she shares their valuable experience with others. A.N.K.R has now developed a presence in 5 metro cities – Hyderabad, Bangalore, Mumbai, Delhi, and Pune apart from 5 tier 2 cities.
Future plans
We have been able to grow exponentially in the last 18 months from 0 to an employee base of 100+. As an ambitious firm that aspires to use technology to solve problems in the area of accounts and finance, A.N.K.R Consulting has some ingenious plans for the future. Harnessing the power and capabilities of technology with a defined goal in mind will help them scale their business to newer heights.
41
Edition April 2022 | www.primeinsights.in
GoGreen Warehouse:
Bringing Indian Agro Businesses to Global Standards
Santosh Sahu
Director, Co-Founder and CEO Edition April 2022 | www.primeinsights.in
42
Prime Insights
I
Supriyo Chatterji | Prime Insights
ndia’s agro-sector is making big leaps to move up in the global food and farm produce market. A new breed of starry-eyed and technically-adept entrepreneurs is driving the momentum towards greater standardization. Along with this comes the movement to improve infrastructure and provide a better support system across the entire farm produce supply chain. Santosh Sahu’s GoGreen Warehouse is one of the select agroexclusive warehousing concerns. The company was established in offering high-end storage and transport solution to Indian farmers and agro cooperatives. Here, we look at their journey and what the future holds for them.
A Much Needed Paradigm Shift
GoGreen Warehouses offers world-class farm and food production supply storage solutions to farmers of all types. The company has a presence in 18 states and operate at 350+ locations and is rapidly expanding into new domains. Their key agro support services include collateral management and financial support for small farmers and cooperatives. They cater to farmers , farmers producer companies, processors, traders, retailers, and cooperatives. They liaise with banks and financial institutions including government bodies to mediate loan extensions and financing agreements. GoGreen Warehouse also operates NABL-approved labs with the main lab headquartered in Gujarat. These labs use cuttingedge technology like AI and ML learning and testing algorithms. This allows them to provide authentic reports on produce quality quicker and better than other labs. The company also works with produce auditors and inspectors with decades of industry experience to deliver better reports on production batches. Further, they have also started offering end-stage agriprocessing support to small produce volume farmers. They help them link up with FPOs and potential markets along with micro warehousing options to minimize waste and reduce the storage costs they must bear.
Small Steps into a Big World
GoGreen Warehouse started in 2018 with the idea of bringing together the best warehousing solutions in the world to the Indian agro market. Their company’s goal is to drive the momentum of Indian agriculture towards global productivity. To this end, they have developed a state-of-the-art network of warehousing options. According to GoGreen Warehouse’s CEO Mr Sahu, this has been thanks to the tremendous response they see in the market every month and the potential it carries. The company holds that their inception and further growth was hindered by several issues. Problems like government policies, lack of finance and unreliable market conditions leading to economic slump forced policy revaluations time and again. Further, farmers and cooperatives are not ready to trust startups openly. So, they had to build a strong reputation for trust in the market before they really opened up to us. The company has seen a rapid rise in customer numbers. In a matter of a few years, they have gone from 1 to 3000 customers. Out of these, 1000 are mid-to-high level corporate farming concerns and 2000 belong in the small scale cooperatives domain. At present they are looking at multiple expansion options including the North-Eastern states as well as other industries like FMCG and Pharma. Prime Insights
Building Trust in a Disorganized Market
GoGreen Warehouse has built trust in the market through many policies and practices predicated on delivering the best value to customers. They hinge their brand trust factor on quality services, open-ended responsivity to client needs, transparent policies and working processes. They focus on bringing more traders and unorganized sector market operators together through webinars as well as seminars. The company has also invested in a village development program and is actively working with the WDRA – Warehousing Development Authority of India. They also have a very robust review and response measure for their warehousing solutions. They perform regular infrastructure checks to ensure top-tier storage for specific product types. GoGreen Warehouse also has a presence in commodity trading and is enlisted in the BSE. They practice price hedging and modification to reduce the cost of services for farmers and small scale operators. Further, the company works with high-skill and know-how experts to deliver high-end services to clients.
Indian Agro’s Biggest Breakpoints
The Indian agro sector has a lot of issues still despite many public and private sector changes driving it forward. Companies like GoGreen Warehouses are bringing greater transparency to the market by offering QA and produce audit services. It is also rapidly growing its warehousing capacities to cover the gap in India’s food and agro warehousing and logistics sectors. At present, India has only a warehousing capacity of 160 mil metric tonnes to accommodate 300 mil metric tonnes of yearly grain produce. The company is making its bid to enhance this storage volume by strategically expanding into further states and remote areas such as the North-Eastern states. The company is one of the very few in India moving for greater digitization over and above the government’s initiatives. The idea here is to attract international attention to the Indian agro market by using cutting-edge technologies across all key supply chain nodes. Further, as government policies evolve around the Essential Commodities Act and Consumer Protection Act, the company hopes to leverage better market prospects and drive policy consideration vertical. Funding issues plague many parts of the agro sector and small farmers suffer the highest chance of loan default. In fact, the company reports that India’s majority produce from small farmers is jeopardized by a lack of reliability in all key sections. This leads to about 30 to 40 per cent of them going to waste. The company has developed funding and financial trade relations with 30 banks to help farmers get more out of their yearly produce.
A Better Future Awaits
GoGreen Warehouse is a market leader in the Indian agro and food storage sector. Its future is heavily hinged on using cutting edge technologies and this makes it a monolith in a largely technologicallybackward sector. As the industry adopts international standards, GGW stands to profit a lot from its already strong market reputation. Further, CEO Sahu’s strategic management and vision are helping the business include more regions into its folds. The prediction for this company’s future is only positive provided India’s larger agro sector shapes up to established standards.
43
Edition April 2022 | www.primeinsights.in
WEBCAP TECHNOLOGY – Leading Digital Marketing company in the country
WEBCAP TECHNOLOGY | TEAM Shreyash Mundhra | Prime insights
D
igital marketing is extremely important in today’s age. One important goal that every business strives to achieve is expanding the business by increasing its customer base. It provides a medium for businesses to connect with customers in the online mode and is almost prevalent in every industry. Unlike traditional marketing, the scope of digital marketing is vast yet focused. With the splendid results gradually, everybody is growing with it. A leader in this domain offering exceptional digital marketing services, finest communication & high-quality deliverables at the best affordable price is Webcap Technology.
The inspiration behind starting the company
The promising market was filled with demand but an unsatisfied customer was waiting at the other end. After understanding the gap, Webcap Technology was formed as a Full Stack Digital Services company under a single roof. They offered multiple levels of services with an in-house team with maximum levels of client satisfaction. Their vision was always to help businesses in the domain of digital marketing services, drive results at an affordable price. Edition April 2022 | www.primeinsights.in
44
Prime Insights
Initial hurdles
The market has drastically changed and looks very different from what it was yesterday. People have started understanding the importance of digitalization more than ever before. Initial when Webcap Technology started, not many people believed in the power of digital marketing and their dreams looked distant. The shift seen in those people now is tremendous and reflects the power of marketing over the years.
Being unique in a competitive world
Since its inception, client & employee centricity has been its core value. The brand ensures that the support team is always happy and motivated at all times that in turn ensures the deliverables sent to the client are of exceptional quality. The practice of delivering more than what was expected sets them apart from other players in the market. The channels of communication with the clients are always unhindered. To support all this, there are some strong strategies to organically promote business to get better visibility online.
Services provided by Webcap Technology
Webcap Technology provides some of the most effective and cost-friendly that one can implement to market the business and guarantees satisfying results far as business marketing is concerned. The core services are Website Development & Digital Marketing services. There are several digital marketing strategies that a business can implement to ensure that these goals are achieved. Among them, the most effective ways to market the business that are provided by the brand are mentioned below1. 2. 3. 4. 5. 6. 7.
Digital marketing services Search Engine Optimization Social Media Marketing PPC Services Website Designing Mobile Apps Software development
employee-centricity brand. They have always had a long list of loyal clients who have stayed with them for long years and are actively contributing to their long last relationships. They can proudly say that they are privileged to get loads of referral work from their existing clients. The trust consumers have in the brand is immense and can be easily gauged with the frequent service feedback meets as well as survey forms for the customers to know how they can improve their offering and delivery. The first few things that enter the minds of their loyal customers are trusted providers, unmatched experience and high-quality services.
Keeping a close connection with clients The clientele of the brand is very strong and with good tenure, their main focus is to ensure the end customer gets benefits from the services they provide. They have been fortunate enough to have clients who are very well connected with ethics and the vision of their business.
Some of the effective marketing initiatives If the company had to pick up from many, word of mouth and references have always been their best marketing strategy. Besides that, they also indulge in doing continuous organic and paid marketing for the company to reach out to the correct audience. The brand believes in a strong content marketing strategy to reach out as well as help the target audience and existing clients.
Future plans The company intends to open their offshore branch in the middle east region with full tech capacity providing even better and faster support to the clients.
These methods have also proven to be successful and using this, people have achieved the desired results with as minimal costs as possible.
Building a trustable brand Why would people trust a brand? The simple answer to this is that they trust brands that are more consumer-centric and who share valuable content for their viewers. Personal and corporate bonding now plays a very important role in getting trust from prospects. Being available for the customers on all social mediums where they are active is paramount.
Winning the hearts of the customers
Webcap Technology’s core values reflect a strong propensity toward being a customer-first attitude &
Prime Insights
45
Edition April 2022 | www.primeinsights.in
Mr. Ratheesh Nair:
Successfully leading a Health Based Rewards Platform and delivering innovative ideas to clients
H
Shreyash Mundhra | Prime insights
ealth is not valued till sickness comes. What if we all start focusing on wellness, even when there was no disorder diagnosed, it will be amazing right? To enjoy the glow of good health one needs to persistently make efforts in that direction. In a freewheeling interview with, Ratheesh Nair, Founder & CEO, Watch Your Health.com India Private Limited, an enterprise providing Enterprise-level Engagement and Health Based Rewards in the health domain. Let us read the full interview highlighting his inspiring journey
Overview of the company
The company is India’s primogenital HealthTech enterprise that drives persistency through health based rewards. They work closely with B2B partners on shared value programs to actively engage and create a business using Enterpriselevel Engagement Programs, predominantly focusing on health. A phygital solution is provided for customers to build their fitness and wellness journey, motivating them through rewards to cultivate long-lasting healthy habits. The radically distinctive technology and hi-tech digital platform enable their customers to devotedly engage the clients. With their expertise in that field, the company manoeuvres their client’s customers in reaching their respective health-related goals. Both technical, as well as manual interventions, provide a holistic and onestop solution for clients. The whole essence is to engage customers with the corporate brand by granting them rewards so that they are grossly hooked with the brand, eventually pushing their business growth.
Ratheesh Nair Founder & CEO
The inception of the company
Watch Your Health.com India Private Limited
The story starts in the year 2015 when three founding
Edition April 2022 | www.primeinsights.in
46
Prime Insights
members, Jay Patel (CFO), Prachi Sheth (Strategy and Research) and Ratheesh got together with this novel idea in the space of health-driven by innovative technologies. The epic journey was started with the sole purpose of dedicatedly transforming lives through unique health and wellness drives. Year after year, they have flourished in the InsurTech and HealthTech domains with utmost sincerity.
Walking the road of an entrepreneur
The very quest and pursuit to adopt the latest technologies was the cornerstone of the current business model they are in today. Throughout Ratheesh’s professional career, he witnessed that corporate clients were never connected with their customers. He could perceive a huge gap in the customer retention aspect and this is what triggered him to take the bold step of making the corporate understand importance of engagement and rewards in retention. In 2015, a lot of Fintech players ventured into their businesses in India, whereas there was no such push in the health segment. He quickly identified the scope for new technology to be instilled in the health domain. He further believed that there was a need to push people to focus on wellness, even when there was no disorder diagnosed. His extensive experience in online consumer behaviour helped him courageously adopt the shift to the online business model. His passion led to successfully curating some intuitive products. During the Covid phase, people realized the importance of health and wellness which gave a big boost to the platform.
Lessons learned from the challenges faced
For Ratheesh, keeping abreast with the latest technology and working on various ways to interface with their solutions was probably the most challenging part. But this allowed the team to grind day in and day out and think of out-of-thebox solutions. Crossing all the imaginative prowess to curate innovative solutions allowed them to set the new benchmark.
The life of an entrepreneur
Ratheesh believes that entrepreneurs are innovators. He says that while turning the pages of history one will find that new technologies were once just an idea but some amazing entrepreneurs have bought life into them. All these aspects have struck his chords deeply. Although as one moves forward, one faces all kinds of challenges that were never encountered before. The stakes get higher but also wants to assure that cometh the hour and you will be able to rise to the occasion. A strong team is required where people can learn and learn from. In the most difficult of times, focus on the great things that success can offer and allow yourself to celebrate the success you experience.
Values and Ethics play a vital role
One ethic that Ratheesh follows is to be responsible, which he believes is something that cannot be forced upon you. Rather one’s approach makes them responsible for the assigned job. To him, if one is to be responsible, he has to see his organization’s Prime Insights
success or failure as much as their ones. He adds that one must pledge before any action to commit themselves to a specific result, irrespective of external factors coming along the way.
The perception of success and building habits
Passion, freedom and impact have been the drivers that determine success for Ratheesh. Sheer passion provides a special view of the world that others might not see. Questions like, what is your true passion, what makes you excited are needed to be asked. From the point of view of Ratheesh, passion will create a difference. Freedom will allow one to spend time and money at their convenience. Lastly, the impact should be at the core of the business that is reflected in the business of Watch Your Health.com. All these three key elements work hand-in-hand. Hence the best way is to identify the passion, understand the meaning of freedom and ask oneself what kind of impact they can bring to the business.
Motivation strategies and the working culture
Creating an open environment is key where people feel engaged. The right connection between the team’s objectives and organizational goals is highly imperative. Mini milestones rather than big achievements are what keeps employees motivated each day. As a leader, Ratheesh ensures that employees lead with their ideas and nurture a culture of problem-solving. An ideal work culture with open communication channels is created where people work in teams and valuable contributions are recognized.
The traits of an ideal candidate
Ratheesh speaks about each job requiring a unique set of skills. For their business, integrity, work ethic, communicativeness, technical competence, determination, loyalty and adaptability are the key traits. Being a start-up enterprise, the primary objective is to attract candidates who are wily, tireless and problem solvers.
Milestones and achievements
The company has overwhelmingly managed to improve the persistency ratio of clients by a staggering 20% improving the engagement ratio from 0.83% to 22%. The impact is an increase in the sum insured by the clients witnessed a monumental rise from -4% to 79%. Moreover, they managed to bring down the claim ratio of the clients by 10%, which if converted in numbers, comes to a few tens of crore rupees.
Company’s prospects
They wish to be regarded as the biggest ‘Reward-based Health Platform’ in India and also diversify into the pharma sector. They also wish to replicate this model in all possible sectors with a deeply driven ambition to carry the success to international shores. Ratheesh says, “Always remember WHY you started. Your answer to it will automatically make things fall in place” 47
Edition April 2022 | www.primeinsights.in
WHY INNOVATION IS ESSENTIAL FOR BUSINESS SUCCESS-2022
T
Tishani Sarkar | Prime Insights
update their venture capital financing and update their current software. Some innovative business ideas such as mission statement, business processes, use of technologies and business partnerships can be easily enriched through this model.
he heart of entrepreneurship is innovation. The need for innovations, the reason behind their existence and their rapidly changing strategies are a must for every businessman to know and understand. Innovation must be disruptive, that is, it must get fractured and break its rules and structure to remake something new each day. In business, innovation is nothing but a simple addition of new changes to your company. It may be a new marketing strategy or a new product or skill that can promote new values and make the foundation robust. Innovation also deals with creating new ideas, designing new skills and making strategic planning with implementing decisions to usher in new business ideas. When a business flourishes through innovations, its existing structures, processes, products and methodologies create new business channels. Let’s look into some of the core business renovation models.
Industry model innovation
This helps business owners look at their industry model for places to innovate. With the chances of having transitioned into new potent business structures and boosting the current working industry, this model is the best. Industries market their innovative products through this model and channel them to an equally competent industry for others to align and compete with this company’s mission and products.
Revenue-model innovation
It helps business owners focus on their revenue model for places to innovate the products and services that they offer along with their target-based customers and the rates of their services and products. Through this model, new budget-friendly business models can be created, sell of unwanted products can be stopped, changes to the supply chain and changes in price rates of their offerings can be easily made.
Business- Model Innovation
This involves business owners focusing at their projected business model for places to implementnew innovative solutions as created. In order to create a strategic influence in business, companies often choose this model in order to
Edition April 2022 | www.primeinsights.in
Prime Insights
48
Why are innovations important? •
•
•
AI and technology are rapidly evolving these days to make more efficient use of innovations and create better products and offer more services. This can help you track your performance with analytics and market your business globally. They act as added advantages to process newly found innovations and incorporate them into business for us to optimize and gain a competitive boost against other marketers. Thus one can make use of new technologies. Also, innovations let you stay ahead of the competition. While globalization and marketing are trending, innovative thinking can predict marketing strategies and keep pace with customer needs. In fact, innovative companies bring new ideas to the marketplace. The marketing environment gets more competitive and challenging, so new innovations are utmost needed to keep aligned with these changes. The business growth is directly proportional to innovations on a regular basis. It increases profits and adds value to the business. Solving problems with old solutions is difficult and time-consuming. Therefore, switching to new ideas is necessary and mandatory to make growth. Another aspect of innovation is that it accounts for creating adaptability. The dismantled business structure for the past two years owing to the pandemic has made everyone suffer a lot. Obsolete models are getting replaced each day and sustainable shifting to new innovations are taking place to bring the business back on terms. Companies that are innovative often adapt well to frequent changes and challenges.
Prime Insights
•
Innovation also keeps business and competition separated which is very essential. Most industries often get populated with several competitors that offer similar products and services and each of them claim to deliver the best possible. Innovation makes each one of them distinguishable.
Phases of innovation The four innovation phases include: clarify, ideate, develop and implement. •
Clarifying the first stage that involves research and understanding the change to be needed and learning the key points that have framed the problem to solve it.
•
The second stage generates new ideas to solve the identified problem and creates challenging assumptions to overcome biased ideas.
•
The third or developmental stage involves exploration of generated solutions during ideation that emphasizes rapid prototyping to answer crisis situations effectively.
•
The last phase involves communicating the developed idea to stakeholders and encouraging its global adoption and execution.
Thus, innovation fosters design thinking and promotes humancentered fostering needs for prolonged business growth.
49
Edition April 2022 | www.primeinsights.in