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Leadership that is Paving a Cosmic Path for the Country’s Opulence

The present business landscape of India is evolving with numerous manifolds. Writing the chapters of magnificence, these leaders and their brands have brought such positive values to a gazillion of lives. Being a platform that derives its source of motivation from these entrepreneurial sagas, we feel obliged to share these with our global readership panel as well. No wonder this exclusive release is all about persistence, integrity, positive morals, and empowerment of people through a vision that defines excellence. Our worldwide readership panel will get a true resonance of how some exemplary leaders have challenged every one of detrimental predictions and outperformed in their respective niches.

With extraordinary cheerfulness, the cover page of this edition is embellished by the charismatic profile of an acknowledged brand that is creating excellence in the Window and Door Manufacturing industry. Under the pivoted guidance of its Director and CEO, Mr. Avanish Singh, Encraft India Private Limited has reached stellar heights of growth. The brand has installed more than two million windows and doors since its inception. Its presence has reached many international boundaries as well. It was the Late Mr. D.C. Jain sir who founded Encraft India Private Limited in 1961under the DCJ group, and the path of enlightenment he

“Those who relish the bitterness of failures are the ones who write legacies of empowerment.”

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geminated is surreal. The experienced team of professionals is committed to tailoring quality uPVC products and services which have a stature of exceeding customer expectations. Today Encraft is a key supplier of uPVC products to tycoons like Samsung, Godrej, and L.G. amongst others. The team is moving ahead with a vision that is empowered with sustainability and innovation. The brand’s key targets will be developing measurable objectives to diversify its reach and strategies to strengthen customers’ faith in Encraft. We hope that all the endeavors of Encraft India Private Limited finish on a successful and remarkable note.

Prakriti Gupta Editor

With that, I would like to conclude the note with a sense of gratitude. The support and cognizance of our readers are the pure reasons for our existence. Witnessing you imbibing meaningful lessons from our monthly publications constantly motivates us to keep up the hard work. At Prime Insights we believe that creating a difference in someone’s life is a divine deed. Keeping the promise of bringing more such exhilarating reads in the future, our team will be back super soon. Till then, keep smiling no matter what situation comes. Remember, the kind of energy you translate in the universe, the universe brings back the same momentum to you in some way or the other. So promise yourself to become a compassionate and responsible individual!

Editor In Chief Ankur Mishra

Editorial Coordinator

Yash Anand , Shweta Singh , Kaustav Sarkar, Trishani Sarkar, Jasmeet Bhatia, Siddhant Pengoriya, Khushi Rawat, Prakriti Gupta, Pinki Singh

Art Director Aryan Jha

Graphic Designer

Bhavana N Sivadas, Deepanshu Bisariya, Sumit Joshi

Head Of Distribution & Production

Shivani Lath, Kaashvi Jain, Tarush Rajawat

Web Development & Maintenance

Apoorva Jain, Anup Bhandari

Advertising & Promotion

Rohan Batra, Pakhi Vats, Gaurav Singh, Suhani Joshi, Sakshi Jain

Sr. Business Development Manager Manish Mishra, Arindam Sarma , Yashwinee Singh

Business Development Manager

Priyanka, Mehul Garg

Data Analysis

Mala, Anand, Khushboo, Jaanvi Singh,Aditya Tomar, Athul Vijay K, Shaurya Agarwal, Vishal Bhat, Rohit Rana, Ankita Singh

Email: yashwinee@primeinsights.in

Ms. Mukta Shah

An Ambitious Women Entrepreneur Committed to Bringing Dynamical Innovations to the Logistics Industry

Will the IT Boom See a Drastic Downfall in the Coming Years? All You Need To Know About the Volatility Brewing Up In The IT Industry

Ms. Raashi Sharma Scripting Greatest Value Opportunities in the Digital Marketing Arena

Artihcus Global Bringing SAP EWM to Global Standards

Thinkonic Software Where Technology Means Adding Values and Simplifying Complexities with Integrity

How Metaverse is Revolutionizing the E-Commerce Space?

B Informative IT Services Pvt. Ltd. Setting A Comprehensive Benchmark in the IT Services and Consulting

ABRO Balancing A Prestigious Face in Dynamic Balancing Technology

5 Difference Between Entrepreneur and Businessman

Make You Big Media Pvt. Ltd. Making Businesses and Political Parties Credible and Big through ServiceOriented Partnerships

How Technology is Transforming Influencer Marketing

10 Leadership Traps that might be Sabotaging your Success, how to Avoid them.

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ENCRAFT INDIA PRIVATE LIMITED

Creating an Exclusive Stance in the Window & Door Manufacturing Landscape

Today every industrial segment is touching the skies of success creating impeccable tidal changes in the lives of people. Leaders today are relentlessly working to enlighten people on the power of dedication and passion. These powerful entrepreneurs have created magnificence that will be remembered for years ahead. Recently, Prime Insights had the wonderful opportunity of sharing a conversation with Avanish Singh Visen- Director & CEO of Encraft India Private Limited. The brand deals with the manufacturing and designing of gilt-edge windows and doors brewed with the latest technology.

More than 2 million windows & doors have already been installed and over 300 clients both national and overseas are associated with Encraft for its quality services. While interviewing the leader, we could see a steer reflection of his excellent business acumen. Right from the inception journey to the service portfolio and plans for the future, we had a detailed go-through of the company. He also walked us through the inspiring legacy of the company’s late Chairman and Founder, Shri D.C. Jain. Shri Jain’s journey was one-of-its-kind and the values he incorporated into the company’s business model remain the guiding path for Encraft. Imbibing the same momentum, we have elegantly placed all the key takeaways in this article right here under the special segment of “The 30 Most Trusted Brands to Watch in 2023.”

Avanish Singh Visen CEO of Encraft

Prime Insights: Please tell us about your company.

Avanish Singh: At DCJ Group, we provide innovative and cost-effective solutions that are tailored to our customer’s individual needs. Our experienced team of professionals is committed to delivering quality uPVC products and services that are designed to improve the lives of our customers. With uPVC’s durability, low maintenance, and versatility, our solutions offer unparalleled quality and can be chosen from a variety of colors. Not only that, the uPVC material provides insulation against rain, be, and other weather conditions, making it the ideal choice for framing solutions. With Encraft, you can rest assured that you are getting the best solutions to meet and exceed your expectations

Prime Insights: Kindly tell us about the company’s inception story.

Avanish Singh: In 1961, our late Chairman, Shri D.C. Jain committed himself to begin a journey that would change the industry forever. Starting with the extrusion of HDPE strips for cane furniture, he quickly ventured into PVC pipes and developed a technology for water hand pumps, ensuring that access to water was made available for everyone. Not content to stop there, he went on to expand into flexible PVC extrusion and even developed patented magnetic sealing systems used by the refrigeration industry. Today, the company is a key supplier to well-known household names like Samsung, Godrej, and LG and it is purely because of our late Chairman Shri D.C. Jain’s endurance and passion.

Prime Insights: What was the motivating force behind the company’s inception?

Avanish Singh: The driving force behind the inception of this project was the desire to create a product that could make a positive impact on people’s lives. We wanted to create something that would provide real value to our customers and make a difference in the world. We hope that our product will continue to inspire and motivate people to take action and create meaningful change

Prime Insights: What challenges did the company face during the initial years?

Avanish Singh: There were a lot of initial hurdles that we overcame to succeed. These can range from finding the right location to ensuring that the right licenses and permits are obtained. All of these can be daunting, but they are necessary steps to get your business off the ground. Some of the most common challenges that businesses face are developing a business plan, obtaining

the necessary funding, and finding qualified and experienced personnel. Additionally, marketing and networking can be a challenge, as well as managing the finances of the business. By addressing these initial hurdles, you can ensure that your business is set up for success.

Prime Insights: How is your brand defining the “trust factor” in the industry?

Avanish Singh: The brand is defining the trust factor in the market by building strong relationships with customers based on transparency and reliability. We strive to establish trust with our customers by providing them with high-quality products and services that meet their needs. Our commitment to customer satisfaction helps us build trust with our customers and ensure that our products and services are of the highest quality. We also ensure that our customers are aware of our commitment and core values. By exhibiting trustworthiness and reliability, the brand is establishing itself as a trusted partner in the market.

Prime Insights: What are your brand’s USPs?

Avanish Singh: Our key differentiators include:

• Our commitment to high-quality products and services

• A personalized approach to customer service – we take the time to understand our customers’ needs and tailor our solutions to meet them.

• Our commitment to innovation –we are constantly developing and implementing new strategies to ensure our customers benefit from the latest technology.

• Our extensive network of partners, allows us to provide our customers with a wide range of options.

• Our focus on sustainability – we strive to adopt practices that minimize our environmental impact. We are dedicated to providing our customers with the best possible experience and are proud to stand out from the crowd.

Prime Insights: Please throw some light on your company’s service portfolio.

Avanish Singh: Our brand offers a full suite of services to our clients, from consultation and design to installation and maintenance. We specialize in providing tailored solutions to meet your individual needs and provide a range of services including

• Consultation and Design: Our team of experienced professionals will work with you to create the perfect solution to meet your needs.

• Installation: We provide a full-service installation to ensure your system is up and running quickly and efficiently.

• Maintenance: We offer ongoing maintenance services to keep your system functioning perfectly and respond to any problems quickly and efficiently.

• Support: We provide comprehensive support and assistance to our clients, including technical advice, troubleshooting, and repairs.

Our team of professionals is committed to providing the best service possible to ensure complete customer satisfaction. Contact us today to get started!

Prime Insights: In an age of mistrust, is the brand seeing an evolution in how consumers trust its services?

Avanish Singh: As mistrust in brands grows, consumers are increasingly looking for evidence of trustworthiness when it comes to services. In this age, brands must evolve to meet the changing needs of their customers, who are increasingly relying on them for quality, reliability, and trustworthiness. From transparent pricing and clear communication to customer service, brands must demonstrate their commitment to trustworthiness to stay competitive and build loyalty.

Prime Insights: How did the brand succeed in establishing a mark in the industry and the heart of the customers?

Avanish Singh: The brand’s success in establishing a mark in the industry and the hearts of its customers was achieved through a combination of hard work, dedication, and an unwavering commitment to excellence. They cultivated an ethos of quality and innovation, which has been embraced by customers across the globe. Additionally, the company has

used strategic marketing tactics to build relationships with its customers, ensuring that each interaction is tailored to their individual needs. This combination of strategic marketing, product excellence, and customer service has resulted in a loyal fan base that continues to grow and a brand that is both respected and beloved.

Prime Insights: How well are clients connected with your brand?

Avanish Singh: Our clients are deeply connected with the brand. We prioritize building strong relationships with our customers, focusing on trust, transparency, and empathy. We strive to create a community of loyal customers who understand the value of our products and the importance of our mission. We aim to provide personalized, tailored assistance to each customer and are committed to responding to customer inquiries promptly.

Prime Insights: Please tell us about the most effective marketing initiatives that the brand has taken to promote its services.

Avanish Singh: The most effective marketing initiatives or programs that we have used to promote our initiatives, offerings, and services vary depending on the specific need and its goals. However, some of the most successful approaches we have included aretargeted advertising campaigns, leveraging influencers and influencer marketing, creating engaging content, and leveraging social media. Additionally, we are planning to create partnerships with other business owners and organizations that can be a great way to extend the reach and draw the attention of our brand.

Prime Insights: Have you measured how much trust consumers have in your brand?

Avanish Singh: Measuring consumer trust is an essential factor for ensuring the success of Encraft. Knowing how much trust your customers have in your products and services can help us to create better customer experiences and develop more effective marketing strategies. Analyzing consumer trust can help us identify areas to improve and better understand what our customers look for when making purchases. Take the time to measure consumer trust in your brand and use the insights to enhance our brand’s success.

Prime Insights: What’s the first thing that enters a consumer’s mind when they see your brand?

Avanish Singh: When consumers see our brand, the first thing that comes to mind is trust. Our brand represents a promise to deliver high-quality products and services, and a commitment to meet the needs of our customers. Consumers recognize your brand as a reliable source of quality, and they trust that you will continue to deliver on your promises. That’s why it’s so important to make sure your brand is communicating the right message and building trust with your customers.

Prime Insights: What is a customer for your brand?

Avanish Singh: We evaluate the value of a customer based on a variety of factors, including, but not limited to customer loyalty, purchase frequency, consumer feedback, and the value of their purchases. The brand also takes into account customer engagement, including social media interactions, customer service inquiries, and website visits, as well as other customer experience metrics. By assessing all of these metrics, we can effectively determine the value of each customer, allowing them to tailor their marketing and advertising strategies accordingly

Prime Insights: What plans does the brand have for the future?

Avanish Singh: In the coming years, our key targets and plans for success must be identified and concrete plans must be developed to ensure that we reach them. We will develop measurable objectives and strategies to reach these goals and create a plan of action to effectively track our progress and guarantee that our objectives are achieved. By utilizing this plan, we will be better equipped to measure our progress and ensure that our goals are achieved. We are introducing some new categories and making changes to existing ones this year, so be sure to stay tuned for more details. Our goal is to create an even better experience for our users, so we look forward to hearing your feedback on our new categories and launches.

Prime Insights: What advice would you like to give to young entrepreneurs?

Avanish Singh: DCJ Group/Encraft is committed to supporting young entrepreneurs who strive to make an impact in their communities and beyond. We believe that young entrepreneurs bring muchneeded energy and creativity to the marketplace. We are here to help unlock their true potential and reach their goals. With our resources and expertise, we will help them achieve success. Let DCJ Group be your partner in success!

Ms. Mukta Shah

Ms. Mukta Shah CEO | Shree Hatkeshwara Group

nowing the importance of fervently smooth and time-stipulated logistics, Shree Hatkeshwara Group has stood out as a pioneer in providing logistics and transportation solutions to various sectors of India’s economy. Incepted in 1991, Shree Hatkeshwara Group has been in the league of delivering confidence, trust, and delight to some of the colossal business houses, government public service organizations, and small business units of the country. With its immaculate experience, knowledge, and impact scale, the brand has built an indomitable rapport in the transportation of cement, GGBS, fly ash, bauxite, steel, and chemicals like LPG & Propane gas amongst others.

The brand offers a diverse range of services like rail rake management, inbound and outbound freight handling at the surface, primary and secondary warehousing/redistribution, thirdparty logistics, and surface transportation. Cost-effectiveness is their USP and the team comprises energetic professionals from diverse backgrounds. Having a dedicated and resilient workforce has made it possible for the brand to follow standardized systems and processes. Following these processes has also made it possible for the team to become flexible enough and curate eminent services to all its esteemed clients.

To dive much deeper into Shree Hatkeshwara Group’s years-long journey of excellence, we invited the second-generation owner of the company, Ms. Mukta Shah. With a strong entrepreneurial persona, she has been entrusted the responsibility to take the group to new levels of success. During the conversation, she walked us through every minute aspect of her company’s zeal for simplifying logistics with diligence. Join us as we feature Ms. Mukta Shah’s inspiring entrepreneurial aura under the exciting segment of “The 20 Most Inspiring CEOs to Watch in 2023.”

Inception Tale

Shree Hatkeshwara group is the brainchild of Ms. Mukta’s father, Adityaraj Shah, who started it off with a single milk tanker driven by him and a vision way ahead of its time. With this very humble beginning, Shree Hatkeshwara group has today grown into one of India’s leading Transport and Logistics companies. The brand has always stood with punctuality, sincerity, integrity, hard work, top-notch service standards, and time-definite delivery. The workforce fulfills its responsibilities with a sense of responsibility, determination, dedication, and honesty.

Balance of Professional and Personal Fronts

Ms. Mukta Shah shares that being an entrepreneur comes with oodles of additional responsibilities on the shoulders. She adds, “It is a real struggle to juggle between professional life and personal life because one is my passion and the other is my life. As Stephen Covey said, “The key is not to prioritize what’s on the schedule but to schedule your priorities”. That is what keeps me aligned on the correct path and I try to strike the balance between both professional and personal life.”

Struggles Behind Magnificent Leadership

Being a second-generation entrepreneur, Ms. Mukta Shah talks about facing a different set of challenges as compared to earlier generations. Having been backed by a legacy of the business, everyone expects her to have experience worth 25+ years. The main challenge faced was maintaining and managing the business and simultaneously growing it. After joining the business in 2015, she fulfilled the tasks of implementing various changes in the business, right from introducing the latest technology to opening a branch in the USA.

Echoes of Perseverance Amidst the Evolving Market Trends

“I believe that change is the only constant thing. We need to incorporate all the quintessential yet changing market needs from time to time. In today’s times, R&D and innovation have become a core part of any business and yes, we also believe in the same. Being adverse to the newer technologies coming to the market has become the need of the hour. I believe that every CEO should hold knowledge of entrepreneurial skills. Nowadays a CEO cannot just manage and maintain the existing business but also has a greater responsibility to grow the same to newer heights. A CEO must have the leadership qualities to encourage and mentor his entire workforce to achieve newer heights.

I take inspiration from my father; he has grown the business from one truck to 1000++ trucks in a span of 25 years. I appreciate the passion with which he works even today. I also believe that one can constantly learn from people around you, and this learning is never-ending. I have always felt that one must strive to be better today than yesterday and believe the one mantra that the Military teaches ‘Sweat more during training to bleed less in war’. With these thoughts and virtues, I have always tried to strive for the best and succeed”, asserts Ms. Mukta Shah.

Unabated Spirit of Empowering Employees

Ms. Mukta Shah believes that all stakeholders should be treated equally and proactively. She says that the company’s workforce is one of the most important stakeholders. The right person at the right place and equal distribution of authority, responsibility, and accountability is the key to good governance. Shree Hatkeshwara Group has implemented a “Maker-Checker Policy” in each department that keeps a vigilant check on the errorless and smooth functioning of the stakeholders.

Creating a Better Tomorrow

The brand has come up with a unique scheme for its driver’s children. The group sponsors the higher education of these children and helps them achieve their dreams. The team also provides financial aid to ‘Laxmi Raghunath

Medical Foundation’ to help patients with low financial income with their surgeries. Adding more to the team’s conscious and serene actions, Shree Hatkeshwara Group supports the initiative started by ‘The Sarhad Foundation’ that emphasizes the education and overall well-being of the orphan children coming from Jammu & Kashmir and Nagaland region. Recently, Shree Hatkeshwara Group has also joined hands in a project for providing oxygen to Indian soldiers at the Siachen Border.

Pitches of Excellence for the Future

Concluding the conversation with an ardent anticipation of a prosperous future, the lady finished by saying, “Shree Hatkeshwara Group has come a long way. From one truck to 1000++ trucks operating on PAN India level. In 2018 we incorporated a branch in Baltimore, Maryland, USA, with a fleet of 25 tractors and 15 trailers. We proudly present ourselves as an MNC. We wish to see ourselves as a winner in global infrastructure and become the most renowned name in the globe in the upcoming days. We strive towards becoming a successful MNC in the surface transportation industry. In the future, we would also emerge as a multi-modal transportation and logistics company.”

Under such strong intuitive leadership, we can certainly see the Shree Hatkeshwara Group unfolding many new chapters of ebullience and growth.

Will the IT Boom See a Drastic Downfall in the Coming Years? All You Need To Know About the Volatility Brewing Up In The IT Industry

The fervently positive impact that the COVID-19 pandemic brought was that it made everyone habitual of the technology. Indeed 2020-2022 was a roller coaster ride for the IT industry but the coming years will not be the same. As per the latest predictions, all the fancy perspectives of the IT industry will see a major slowdown and steer deceleration. Through this article, we will discuss how the IT boom will see a drastic downfall in the coming years. The IT sector has been severely impacted by the phases of the slow economy. Mass layoffs, declining margins, commodities becoming more expensive due to unstable geopolitics and sharp declines in stock prices are some of the essential points that contribute to the upcoming crisis in the IT industry.

Companies in various other sectors like instrumentation, semiconductors, chip manufacturing, and cloud computing decimated their future projections and experienced poor growth because of falling stock prices. But on the other side, technocrats and analysts are also predicting that the IT industry will continue to grow in the coming years as all businesses are shifting to digital modes. Even consumers are so much more adaptive to purchasing things online that even the smallest domain has loads of business opportunities online. But where is the actual diversion then?

During the COVID-19 pandemic as everything shifted online, tech companies and businesses in general, moved towards massive hiring for IT professionals to procure their businesses. Immaculate salary packages were both demanded and provided during the pandemic which made everyone go crazy about venturing into IT in some way or other. Many giants like Microsoft, Twitter, Cisco, and others announced huge layoffs as the IT sector started becoming pricier and sluggish. To be precise with the numbers, the white-collar players of social media and tech domains like Apple, Amazon, Facebook, Netflix, and

Tesla lost a market space worth 3 trillion dollars. Why? Because the sector started becoming redundantly populated and competitive! By the year 2022, a total of 1,50,000 jobs have been laid off due to strict funding conditions in these giants. A report released by Inc42 said that the company itself lay off more than 15,000 jobs due to strict funding conditions.

In India, the IT sector will become dependent on factors like economic conditions, customer demands, business ecosystems, and tech developments. While all the tech companies are showing good numbers of progress and remain confident of their projections, the upcoming potential slowdown in the global economy will have a heavy hand in the whole scenario. Larger IT companies may be in a safer position but we have to wait to see the anticipated revival in IT. But indeed the IT industry is known to thrive back amid all situations and has the agility to adapt to changing scenarios. Indian IT might for sure be surrounded by some slowdowns in the next few quarters but chances are there that the industry will survive even amidst the toughest economic times. Moreover, the Indian IT players have also expanded their horizons into other domains and markets which help them to lower the impact of wavering times in specific areas.

Ms. Raashi Sharma

Scripting Greatest Value Opportunities in the Digital Marketing Arena

We are witnessing a new generation of empowered women who are challenging societal norms at each step with an audacious aura. In the last decade, we have seen a massive number of women from diverse backgrounds establishing an emblem of perfection in the business ecosystem. Prime Insights has always been an ardent admirer of women taking the league in the entrepreneurial ecosystem and today we have brought one such inspiring story before our readers. We invited Ms. Raashi Sharma- Founder and CEO of DigiTalks to have a freewheeling conversation with our team. The conversation turned out to be extremely motivational and we featured the same under the exclusive segment of “Business Leader of the Year 2023”.

Preface of the Company

DigiTalks is a 360-degree global digital marketing agency. Incepted in 2019 in the heart of Mumbai, the brand has grown globally because of its quality services. During the initial days, the brand started with graphic designing and social media marketing. Combining all the experiences and understanding of the marketing domain, the brand now offers additional services like Social Media Management, Designing, Content Creation and Writing, Ads, SEO, Website Development, App Development, Branding, Packaging, Blockchain, Promotional Sales, Hybrid Software Development, and much more.

Ms. Raashi Sharma Founder and CEO | DigiTalks

Being a comprehensive platform for all diverse needs of transformative marketing strategies, the ultimate aim is to help brands grow and make their dreams come true. The team at DigiTalks is persistent about contributing to the growth of upand-coming brands, solopreneurs, and start-ups along with established brands that aspire to grow.

Beginning the Journey

Starting as a freelancer who wanted to help grow home-owned brands, Ms. Raashi Sharma was unaware of just how big her impact could be. From working solo to having a team of more than 25 today, her mission is still the same – to help brands grow digitally and efficiently. DigiTalks started as a one-woman army with basic services, but with global collaborations and garnering

the best talent across India, it is one of the fastest-growing Digital Service agencies today.

Perseverance to Deliver Eminence

We asked Ms. Raashi about the struggles she faced during the course of her journey to which she asserted, “I don’t think it’s a struggle. When you enjoy what you do, yes you face challenges, but as a Founder and a CEO, your willpower is always higher than the mountain of challenges. The struggle is a state of mind. If you consider your challenges as individual identities, then they are mountains you need to overcome instead of life happening to you, it becomes lessons that act as a catalyst to your personal and professional growth. Similar to struggle, I believe competition is in one’s mind. Eventually, you are your only competition and your aim should be to be a better version of yourself. CEOs in today’s world, as fierce as they may be, have a massive helping hand to their colleagues and CEOs. With start-ups being enterprising in India, the CEO community has brought about a sense of unity and mutual growth.”

Meticulous Efforts in Building the Healthy Corporate Culture

Ms. Raashi Sharma consciously adheres to the quote, “You are only as good as your team!” She believes in every word of that sentence and it is her constant mantra for building her dream team. The workforce is referred to as the “DT FAM” and not employees! Envisioning an adroit team, she keeps a vigilant check that all her employees are content, happy, and growing in their skills constantly. For this, she conducts a 1:1 session with each member of DigiTalks’ team every month to understand their challenges, milestones, and respective goals. Apart from the one on ones, DigiTalks also hosts weekly meetings, team-building activities, transparent conversations, client shuffles, team learning activities, and much more which helps the members open up about their concerns and keep them growing and learning.

Deeply Entrenched in Research and Development

Ms. Raashi Sharma also revealed that as far as frequent IG updates, new AI technology, changing client briefs, moment marketing, and other domains are concerned, digital marketing has always been a day-to-day runner. It is important to dedicate time to research to stay on top of the trends and market.

“100% R&D is imperative for any business, and digital is no different. We don’t just need to understand our clients; we need to understand each customer of all our clients. We need to understand and decode what our client’s consumer will need, want, or desire and then build strategies around it. R&D is a method that is the base foundation of everything you do. If your research is not strong, your campaign will most definitely fail.” She also advises all entrepreneurs to be aware of what may happen and predict certain trends that may fall through. A

strong R&D is the prominent way to keep up with the pace, along with a team that is motivated, dedicated, and invested in what they do. She elucidated that her resilient team is the crux of the company.

Expansion Plans for Future

DigiTalks is in the process of becoming a one-stop solution for all things digital. It will become the most effective and simplistic platform that even solopreneurs and start-ups can explore. The team manifests to make digital marketing accessible to all brands, companies, and homeowners alike, with the utmost ease.

Words of Wisdom from the Dignitary Womenpreneur

We asked Ms. Raashi Sharma to share some words of wisdom for our global readership panel and she was delighted to elucidate, “Stay stubborn, stay persistent, and be the better version of yourself daily. Whatever your goal might be, evaluate it, ensure that is something you want, and once you know this is it, just charge ahead and keep finding efficient ways to achieve it.”

For all the aspiring entrepreneurs she said, “Being an entrepreneur is a journey. You just have to be your unique self and listen to your voice. There will be noise around you, but at that moment you have to make a conscious decision to trust your gut and stick with it. The voice is always there inside you, you just have to hear it. Being true to yourself and staying persistent is the key. There may be times when you lose hope, but at that moment you have to believe in yourself. Hold yourself closer in difficult times; after all, you are your own best friend. Remember it’s never too late; you have to believe in your idea, your dream. If you don’t believe in it, no one else will.”

Artihcus Global Bringing SAP EWM

to Global Standards

When products are manufactured or procured from manufacturers, they need effective storage before they reach the customers. In a nutshell, products are stored in warehouses after production but before shipment to customers or other facilities; they may also be returned to the warehouse later. Today, warehouses are used by numerous companies worldwide to stock their products before sending them out to retailers or wholesalers for further distribution.

A secure place to keep inventory for an extended period is a vital service that warehouses provide for many companies. They prevent physical stores from stockpiling products they cannot sell or show. Artihcus Global is one such company that offers SAP EWM Technologyspecific products designed to aid the warehouse industry in maintaining tight control over the distribution and processes of goods throughout the entire supply chain. It was founded by C K Reddy, who invested his time in other sectors before entering the warehouse and IT industries. Many worldwide companies rely on Artihcus Global to maximize the potential of SAP EWM to add value to their storage operations. Artihcus Global services have a bright future because there is room for development and expansion for their customers. Their offerings promise to be much more efficient and advanced due to leveraging technological advances across sectors. Today, Artihcus Global has been positioned among the 20 mosttrustworthy companies to watch in 2023. The below excerpts show how the company expanded and became a leader in the warehousing industry since the beginning.

C K Reddy Founder | Artihcus Global

Setting an Industry Standard

C K Reddy wanted to become an entrepreneur; hence, he tried various things before he joined the IT sector. After gaining a steady pace in the IT industry, he decided to try something new for himself and have a better work-life balance. Employment generation was also his goal to excel in the industry while helping many businesses grow and create a brand among their clientele. It is how C K Reddy started Artihcus Global Company.

Taking up Challenges like a Pro

It is never easy to switch to something new from a steady career. Nevertheless, C K Reddy took up the challenge and left his steady job. Like any new challenge, he had apprehensions about whether his decision was right or wrong for himself and others. He initially faced challenges in staffing young and experienced professionals for his company. However, he took his time identifying the right candidates for Artihcus Global to run the show.

Building Trust In a Competitive Market

Since C K Reddy took his time recruiting professionals and contemplated the risks of changing career paths, he made Artihcus Global a brand known for less noise and more outcomes. The company believes in work portfolios rather than product/service promotions and advertisements. With time, Artihcus Global is popular for its services, work culture, and statements like “they deliver what they say” among its clientele. In no time, the company made itself the most trusted brand in the competitive market.

The Artihcus Global Solutions

The company offers improvements, maintenance, and implementation of SAP solutions for supply chain management.

Breaking the Stereotypes

According to C K Reddy, we live in an era with an excessive amount of information available, leading to widespread mistrust. This scepticism, however, serves to the benefit of customers in that it forces companies like Artihcus Global to demonstrate their brands’ true value over time. It largely contributes to the enhanced standard of the product/service portfolio. That is how Artihcus Global keeps its promises because we consistently deliver cost-effective solutions.

An Artihcus Global Customer

C K Reddy has been a great follower of Henry Ford and follows his words in business- “Coming together is a beginning; keeping together is progress; working together is success.” It is how C K Reddy annotates Artihcus Global customers, who are important for business growth and customer satisfaction. The company is moderately connected with its customers and doing improvements in this area. Nonetheless, Artihcus Global has made its brand image for working in a simplified way to fulfil its customer-specific demands. Hence, the straightforward work method is reflected in its customers’ minds when they deal with the company.

A Planned Future

Artihcus Global always speaks about the good works and projects it did through its LinkedIn profile. The company has

countless satisfied customers who also work as its marketing team. Hence, it rarely invests in paid advertisements or promotions to attain business leads. Since the beginning, the company has worked in India from its Hyderabad base. However, it set up its first overseas office in Germany to reach worldwide customers and steadily expand the business. Artihcus Global wants to become one of the best SAP implementation partners for different supply chain solutions across the globe.

The Unforgettable Journey

C K Reddy says his entrepreneurial journey has been satisfying and rewarding. He is quite happy to see how his company, Artihcus Global, has turned out in the past 4 years. On a personal level, he wants to enable a team so that the company can scale better and take up bigger projects. However, he wants to improve Artihcus Global branding on a professional note.

Inspiration for Young Entrepreneurs

Artihcus Global’ founder states that when one can take a risk and follow their dreams, one can achieve whatever one wants. He adds that one only needs to listen honestly and not to impress anyone to get things done to achieve their set targets or fulfil their dreams.

Words for the Readers

The founder of Artihcus Global motivates the reader or to-be entrepreneurs by stating, “Overcome the stereotype thinking. Anybody can reach heights by being themselves.”

Thinkonic Software Pvt. Ltd.

Where Technology Means Adding Values and Simplifying Complexities with Integrity

an interesting conversation with us. We had the opportunity of having Mr. Piyush Thacker on board with us. His words had a steer reflection of true perseverance and passion to change lives for the better. Join us as we walk you through the brand story of Thinkonic Software Private Limited under the special segment of “The 30 Most Trusted Brands to Watch in 2023.”

Laying the Foundation

Technology continues to take different industries by a storm of innovations. Indeed, technology is an indispensable part of our lifestyle and the world is syncing quite well with the brewing magnificent tech trends like UI/ UX, advanced intelligence, and data analysis to name a few. But the IT Industry is also evolving by manifolds and is becoming competitive. Thinkonic is emerging as a versatile face with its agenda of creating substantial value for its consumers via well-scrutinized and simplistic tech solutions.

To elucidate Thinkonic’s inspiring legacy in detail, we invited the company’s co-founders Mr. Piyush Thacker and Ms. Snehal Thacker to have

Mr. Piyush Thacker began by narrating the inception tale of Thinkonic. Working as an individual in the IT Industry for more than a decade, he always had a passion to build an organization out of his experience and potential. He was inclined more toward problem-solving and finding out new ideas rather than being in the formulaic framework of the service industry. The main aim was to leverage technology on grounds of simplicity for solving problems on a large scale. Just like all players in the start-up ecosystem, Thinkonic also encountered its own set of initial challenges. During the initial one to two years, Thinkonic didn’t have many references and people were quite skeptical of trusting the company’s agenda. But the moment an organization picks up the pace of creating substantial value for its consumer base, the differentiation is made! That’s what Thinkonic has continued doing all these years and has succeeded in establishing a legacy of finesses.

Phenomenal Service Portfolio

Thinkonic specializes in developing Web Development, Mobile Development, and other IT solutions that are meant to help brands in building

Mr. Piyush Thacker Co-founder

a robust online presence and service portfolio. One of the company’s core strengths is staff augmentation and the development of inclusive custom applications. The team at Thinkonic assists clients on every aspect of their projects, whether it is for load testing, security testing, or usability testing. The team also brings immense expertise in MERN Stack, Microsoft as well as other opensource software. Acknowledged Cloud platforms like Amazon and Microsoft are used in and out to develop comprehensive solutions for Web Designing, UI/UX, Managing Cloud Infrastructure, Mobile Software, and Consultancy in DevOps.

Earning Customer’s Conviction Through Transparency

Mr. Piyush Thacker revealed that Thinkonic has garnered the trust of its consumers by following a value-based working system. He adds, “The company is not just another software company in the industry doing business, billing the customer on an hourly basis or pitching numbers for that matter. We are a team of experienced and passionate people that believes in being possessive about customer satisfaction and happiness. Our team sits down with our clients to understand their product needs, examining the features that they’re looking for and what value it will bring to their business as well. I would say our USP is that we prefer value over a time-based monopoly. Our customers entrust us with the responsibility of giving them honest and relevant results and not building a product that is unfit as per the market trends. Even if a product fits best with their needs but does not hold any futurism as per the industry criteria, we give them honest feedback about the same. Many times, we also end up denying developing a feature that he/she may be adamant about but that’s not required by their end consumers. It is trust, efficiency, and authenticity in actions that bring more business leads and not the hyped marketing strategies. A hefty portion of our business leads purely comes from word-of-mouth and we are proud to hold this achievement on our shoulders.”

Deeply Entrenched in Value-Addition

Thinkonic has emerged as a brand that adheres to being deeply entrenched in value addition. Mr. Piyush further elaborated on this trait of Thinkonic and said, “Consumers have too many choices to choose from, but still there is a large segment of people who try a lot of brands but they stick

to a few of them, based on the value they have got from the brands. In an arena where consumers are thoroughly aware of their expectations and preferences, it becomes the sole responsibility of brands to regard their customer’s expectations in a 360-degree approach. Whenever a consumer sees our brand, an immediate resonance with trust, confidentiality, and dedication is stamped in his/her mind. As I have mentioned, even though we are in the service industry, we are more vocal about adding value to our client’s businesses, lives, and growth. The flow of communication is also kept extremely transparent with the clients. Every feedback coming our way, be it from our consumers, stakeholders, or business associates, is understood and evaluated at an exceptional level. This helps us to improve the quality of our deliverables and continue growing by leaps and bounds. That’s how our brand Thinkonic has established strong alliances with its clients and a remarkable reputation in the industry as well.”

Plans to Speedily Expand in the Future

Thinkonic is an ebullient idea for the dynamic future awaiting us; it’s the vision behind the roadmap of extreme growth via technology. The near strategy for coming years is to build in-house, small yet self-sufficient teams to help businesses solve their tech-based problems with utmost ease. From a personal point of view, Mr. Piyush Thacker would like to be more present in other sectors of the industry and figure out things he needs to learn to upgrade his business intellect. From the professional perspective, he is thinking of growing Thinkonic’s adroit team to expand its footprints in other domains as well, specifically on the advanced Artificial Intelligence, IOT, and Mobile Development side.

From the Founder’s Desk

In the early entrepreneurship phases, many entrepreneurs would chase to get immediate and impressive rounds of funding. But this comes at the cost of diluting the equity share. Mr. Piyush Thacker advises all aspiring entrepreneurs to consider taking a loan, debt, or informal financial help from their acquaintances rather than giving away chunks of equity. Later in the journey, one will understand the importance of holding major equity as the company grows by manifolds.

How Metaverse is Revolutionizing the E-Commerce Space?

Technology has progressed to unimaginative heights and Metaverse is one enigmatic example of this evolution. Metaverse is the fruitful outcome of more than three decades of technological processes to build an exemplary level of virtual experiences. We are leaning towards a captivating virtual environment and this synergized impact of Metaverse is also influencing the e-commerce industry to level up its game by multiple leaps and bounds. Through this read, we will discuss how Metaverse is revolutionizing the e-commerce space and what prospectus it holds for the future. In simple words, Metaverse is described as the experience of real life in virtual space. It is a ground where data and digital assets can be operated with the help of Virtual Reality (VR) and Augmented Reality (AR). For the e-commerce space virtual reality is an excellent way to give such services to consumers that are beyond their expectations.

What Problems of the E-Commerce Space are Tackled by Metaverse?

It is also evident that in the past few years, E-Commerce has faced various complexities

related to data and security which only a deeptechnological transformation like Metaverse can solve. It has now become the ultimate tool that allows businesses to deal with these realtime complexities and combine various online platforms providing the “in-store” experience. This creates a hybrid-shopping mode for the consumers and empowers them to make futuristic choices. Some of these problems that can be resolved on larger grounds via Metaverse are listed as follows-

• Retaining the Customer Base

Known as Customer Lifetime Value (LTV), the tool is used by companies to analyze the profit gained by working with a client. A very simple rule of business is; the more loyal and regular your consumers are the more income it brings along. As customers now have multiple platforms pitching the same assortments, chances are that over a period, the churn rate exceeds the retention rate and Metaverse is emerging as a surreal expert in dealing with this.

• Return Rate and Policies

We all agree that it is more convenient to return purchased/damaged items online as compared to retail stores. Nobody has the time or patience to visit two-three times and receive an immediate refund for the damaged items. Hence consumers find it more hassle-dense to deal with the return/ refund policies in retail stores as compared to online platforms. With technologies like Blockchain and AI-driven supply chains (sub-domains of Metaverse) coming up, this can too be resolved with utmost swiftness.

• Running out of Creativity

In each segment of the business ecosystem, the competition is cut-throat both offline and online. It becomes imperative for businesses to constantly come up with ideas to stand out from the competition and deliver a unique experience to their target audience. Whether it is deploying an AI-driven customer experience model or a customer-query service with Chat GPT-3, the urge of having that edge over the competition is crucial. So, Metaverse brings the best of both worldssocial media influence and e-commerce to create new and adaptable ideas.

• Wavering Trust of Consumers

We all will agree that once we get to try a product or a service with no or minimal cost before investing all our money into it, we feel smarter and more confident about our choices. Hence Metaverse can be an excellent way to deal with customers’ varying trust issues, give them multiple opportunities to experience the elements of a service, and then on the grounds of

authenticity build stronger alliances with them. It predominantly takes into account basic human desires and is particularly an attractive factor for the gen-z.

• Scaling Low Margins

Retailers and small businesses often have to deal with fewer margins and fewer profits which are the total opposite of the profits made from online sales. With Metaverse, having the ability to combine the shopping experiences of both online and offline modes, it robustly strengthens the omnichannel of e-commerce and brings larger profits to the business.

Let’s Know About Brands Who Have Changed their Customer-Engagement Game with Metaverse

• The superlative star of the fashion and shoe industry- NIKE has created a whole new universe with Metaverse named “NIKELAND”. With this, NIKE has given its consumers the experience of its exclusive products and it has even helped the brand sell its digital products. NIKE has also made a benchmark by selling their NFT SNEAKERS (digital assets) and made a total of 3.1 million dollars.

• The next one is the tycoon of the electronic industry- SAMSUNG. The brand created its virtual store in New York and gained more than 120,000 clients within a couple of months. Other brands like Rolex, Gucci, Louis Vuitton, and Dior amongst others have leaped in Metaverse.

B INFORMATIVE IT SERVICES PVT. LTD: SETTING A COMPREHENSIVE BENCHMARK IN THE IT SERVICES AND CONSULTING ARENA

These words are dedicated to the triumphs of an exceptional player elevating the paradigms of the IT industry. Today we have presented the brand story of BIITS which is moving ahead by leaps and bounds. The brand’s vision is to leverage technology at its best and has a futuristic dexterity to create differences in people’s lives. To explore more about the sterling aspects of the company, we invited the magnificent leadership panel of BIITS, Mr. Alok KhobragadeCEO, Mr. MD Afroz Alam- CTO, and Mr. CS Girish RajuCFO to have an interactive session with our editorial team. Mr. Alok Khobragade engaged with us and revealed many important aspects of BIITS. Let’s hear from the dignitary via this enticing read featured under the special segment of “The 20 Most Inspiring CEOs to Watch in 2023.”

Inspiration Behind Company’s Inception

BIITS began with an ardent passion for technology and a desire to help others leverage it to achieve their goals. Many IT professionals have a deep interest in technology and enjoy working with it to solve complex problems, improve efficiency, and innovate new solutions. As the demand for IT services and consulting is high, there lies a significant potential for growth and profitability in this industry. Acknowledging the fact that starting an IT services and consulting company can be a way to turn that passion into a successful business while also helping others to benefit from technology, the brand’s inception was laid by its leaders.

Overcoming Adversities

There were many challenges the company faced during the initial phases. BIITS started and continues to function with eminence as a boot-strapped company in the highly competitive IT industry. Likewise, acquiring new customers, attracting and retaining talented employees, establishing business processes, and building a loyal customer base were some of the company’s prominent hurdles as explained by the leadership panel. But with the right actions and coalescing experiences, BIITS has come this far and built an admirable legacy.

Unending Journey of Building Customer’s Trust

Trust is a crucial component of any successful brand, and it is built over time through a combination of actions,

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“The Real Definition of Entrepreneurship Does Not Lie in Numbers; It Lies in Being The Torchbearer of Revolutionary Changes.”

Mr. Alok Khobragade CEO | B-Informative IT Services

communication, and customer experiences. Brands that can establish trust with their customers tend to be more successful, enjoy greater loyalty and repeat business. BIITS has committed itself to consistently delivering high-quality products to earn the trust and loyalty of its customers.

“The team knows that the density of customer trust stands as an imperative differentiator altogether. Customer trust could make or break the business on its own. Once the trust is gained, this will lead to a massive transformation of the relationship with the customer. BIITS assures that due to its transparent policies and delivery results precisely, the existing customers’ expectations are duly met without any trace of unethical actions.

To make a mark in the industry and the hearts of customers, businesses and products need to offer something unique, valuable, and memorable to its consumers. This can come in many forms, such as exceptional customer service, innovative products, outstanding quality, or strong brand identity. Ultimately, making a mark in the industry and the hearts of customers requires a combination of strategic planning, innovative thinking, and a relentless focus on customer satisfaction and success. Building strong relationships with customers is also key to long-term success, as loyal customers can become advocates for a business and help to attract new customers through positive word-of-mouth recommendations.”, asserts the CEO, Mr. Alok Khobragade.

Enthusiasm in the Air

As BIITS is more into Business Intelligence at the moment, the team is also focusing its strengths on application development, which helps to build web-based and mobilebased applications. They are already working in the following verticals like Healthcare, Logistics, Manufacturing, and Pharmaceutical. BIIT’s presence isn’t limited just to India. The brand is in the realm of tapping the global market. In the future, the team predicts to elevate their growth model

by introducing RPA & AI. The adroit team has already started building prototypes for the same, in the field of Predictive Analysis where the data is captured by the sensors depending on the industry’s needs.

The plans for an IT services brand like BIITS revolve around expanding its service offerings, investing in new technologies to improve efficiency and effectiveness, expanding into new geographic markets, improving customer satisfaction, and increasing profitability in the business.

Convenient Marketing Strategies

BIITS has poured in ardent efforts to establish itself as a visible brand in the industry purely on the merit of its organic traffic. However, the upcoming marketing plans will be driven by avantgarde digital strategies like Content Marketing, SEO, Social Media Marketing, and Influencer Marketing to connect with its target audience and promote its offerings on a one-to-one level.

Capsule of Wisdom for the Readers

Mr. Alok Khobragade concluded the read with some words of enlightenment for our global aficionado.

“My advice for young entrepreneurs would be to stay focused, persistent, and adaptable. Remember, entrepreneurship is a challenging but rewarding path. Stay focused, stay positive, and stay passionate about your mission, and you will increase your chances of success. Find mentors or advisors who can provide guidance and support based on their own experience and expertise. Learn to identify the mark and build robust relationships with other entrepreneurs, investors, and industry professionals. Attend networking events, join business groups, and seek out opportunities to connect with others who can help you grow your business. Identifying market gaps is crucial for businesses looking to develop new products or services that can fulfill unmet customer needs and gain a competitive advantage. As your business grows, consider ways to give back to your community or to causes that are important to you. This can help you build goodwill and positive relationships, and also make a positive impact on the world.”

Mr. MD Afroz Alam CTO | B-Informative IT Services

Mr. CS Girish Raju CFO | B-Informative IT Services

5 Difference Between Entrepreneur and Businessman

Entrepreneurship and business are two terms that are often used interchangeably, but they are not the same thing. While there is some overlap between the two, there are some key differences that set them apart. In this article, we will explore the top five differences between an entrepreneur and a businessman.

Mindset

The first and most significant difference between an entrepreneur and a businessman is their mindset. Entrepreneurs are driven by innovation, creativity, and the desire to solve a problem or fill a gap in the market. They are more willing to take risks and pursue unconventional ideas. Entrepreneurs are often described as visionary and passionate about their ideas. They are focused on creating something new and valuable that can make a positive impact on society.

Businessmen, on the other hand, are more focused on making a profit and managing their assets. They are less likely to take risks and prefer to stick with established practices and strategies. Businessmen are often described as practical and pragmatic. They are focused on generating returns for their investors and maximizing profits.

Approach to Risk

Entrepreneurs are more comfortable with risk-taking, while businessmen are more risk-averse. Entrepreneurs are willing to take risks to achieve their goals, while businessmen are more concerned with minimizing risks and ensuring stability. Entrepreneurs are often willing to invest their own money and time into their businesses, while businessmen may prefer to rely on outside funding and partnerships.

Entrepreneurs are often described as fearless and willing to take bold action to achieve their goals. They are willing to take risks that others may see as too risky or impractical. Entrepreneurs are also willing to fail and learn from their mistakes, seeing failure as an opportunity for growth and learning.

Businessmen, on the other hand, are more concerned with stability and predictability. They are less willing to take risks that could result in losses for themselves or their investors. They prefer to stick with established practices and strategies that have a proven track record of success.

Innovation

Entrepreneurs are more focused on innovation and creating new products, services, and technologies. They are constantly seeking new and better ways to do things and are willing to pivot their business models to adapt to changing market conditions. Entrepreneurs are often described as disruptive and revolutionary.

Businessmen, on the other hand, are more focused on optimizing existing business processes and maximizing profits. They are less likely to invest in new technologies or products unless there is a clear and immediate benefit to their bottom line. Businessmen are often described as conservative and traditional.

Long-Term Goals

Entrepreneurs are often more focused on building businesses for the long-term and creating lasting value. They are willing to sacrifice short-term profits for long-term gains and are less concerned with the immediate returns on their investment. Entrepreneurs are often described as visionaries who are focused on creating a better future.

Businessmen, on the other hand, may be more focused on short-term profits and generating returns for their investors. They are less likely to invest in projects or initiatives that do not provide an immediate return on investment. Businessmen are often described as practical and focused on the present.

Management Style

Finally, entrepreneurs and businessmen have different management styles. Entrepreneurs tend to be more hands-on and involved in the day-to-day operations of their businesses. They are willing to take risks and make bold decisions to achieve their goals. Entrepreneurs are often described as charismatic and inspiring leaders.

Businessmen, on the other hand, may be more focused on managing their assets and delegating tasks to others. They are more risk-averse and prefer to take a more measured approach to decision-making. Businessmen are often described as efficient and effective managers.

Conclusion

In conclusion, while there are some similarities between entrepreneurship and business

ABRO BALANCING

A Prestigious Face in Dynamic Balancing Technology

Atrue entrepreneur always thrives for bringing changes and has a passion for adding value to gazillion lives. Outshining the potential lying inside, amidst those clouds of doubts, is the trait of an empowered entrepreneur like Mr. Akhil Nath. To have a conversation with our editorial team we invited Mr. Akhil Nath- Vice President and CEO of ABRO Balancing to share many lesser-known yet enticing facts about his entrepreneurial journey. We were amazed by the deep insights of ABRO Balancing and how it has shown tremendous growth in the arena of manufacturing balancing machines. In 2005, Mr. Akhil Nath took over as the CEO of ABRO, walking on the path shown by his father Mr. Atul Nath. Alongside this, he also monitored the functioning of various other operations, such as electronic design, sales, and marketing within the organization. In a short while, we asserted that Mr. Akhil’s entrepreneurial journey of positioning ABRO Balancing at an augmented level of dynamism in its industry should grab a special spot under the segment of “The 20 Most Inspiring CEOs to Watch in 2023” on our platform. We were excited to relish this opportunity of featuring his brand’s story and carved it into words for our global readership panel.

Beginning the Journey

ABRO was founded by Mr. Atul Nath during the early 1970s after he completed his graduation in Electrical Engineering from IIT Delhi. During the 1970s, ABRO Balancing was the only company that manufactured and promoted hard-bearing dynamic balancing machines. Being the dominant player in India was not enough for a prestigious company like ABRO. The foremost hurdle was to compete at a global level with fierce competition hailing from the West German Manufacturers.

Mr. Akhil Nath Vice President & CEO

Mr. Atul Nath

Mr. Akhil’s father

Mr. Atul always had ardent faith in ABRO’s resistance to facing the competition. To give a shout-out to their exemplary services offering international quality, in the 1990s / 2000s, ABRO signed joint ventures facilitating its top-notch designs and technology to a few of its competitors in Italy and the U.K. This decision came during the phase when Indian manufacturing and technology were lesser known in the global arena.

Although the pace was not too prominent at the start, with strategic decisions and mentorship, ABRO Balancing scaled magnificent heights of acknowledgment on a global level. It was in 2000 when ABRO started its operations in Houston, Texas, USA. Mr. Akhil Nath, Atul Nath’s eldest son also graduated as an engineer in Electronics and Instrumentation. In 2005, after Mr. Akhil took over as the CEO, the brand unfolded manifolds of opulence. In a few years, under Mr. Akhil Nath’s mentorship, ABRO’s operations were expanded to Europe, the USA, and various other countries.

“I would also like to share that in the current scenario, ABRO machines are sold in more than 100+ countries and cherishes a whopping worldwide sales and service network. The growth we have witnessed over the last few decades is garnered organically. With more than 10,000 balancers working worldwide, we have established the benchmark of quality and authenticity. ABRO balancers and other sheet metal working machines such as fiber laser cutting, fiber laser welding, and bending machines are now manufactured in the USA and India. Indeed it has been quite an overwhelming journey for the entire team and brand altogether. Today, the brand’s client portfolio includes gigantic tycoons from various industries like petrochemical, aerospace, textiles, power, automobile, and defense amongst others. We serve them with high-octane balancing and sheet metal working machines. We can proudly say that ABRO is serving almost all the prominent sectors of the global economy. To name a few of ABRO’s clients, the brand has completed successful collaborations with Meritor, Fiat, Rolls Royce, Sulzer, ABB, Saudi Aramco, Alstom, Andritz, SIEMENS, BMW, Samsung, Garuda Indonesia, Honda, Larsen and Toubro, LG, Mahindra, Reliance Industries, Sulzer, Maruti Suzuki, Toyota, Regal, and Drydocks World amongst others. Indeed, ABRO’s optimism and confidence in its services have made it possible for the brand to conquer these impressive triumphs.”, asserts the Vice President and CEO, Mr. Akhil Nath.

Cohesive Work Force of ABRO Balancing

ABRO has a dedicated technical team with industry-expert engineers and technicians that are working together to cater to the needs of the brand’s diverse clientele. The team is always open to bringing ideas and products that are innovative, time and cost-efficient, accurate, and more reliable than its competitors. ABRO organizes technical seminars in collaboration with

leading technical forums/universities across the world such as EASA-USA and EMCW- USA, and IISC-India. These knowledge-oriented seminars are conducted to educate existing customers about the paradigms of dynamic balancing technology and vibration control. To continue to thrive in this competitive world, the team believes that gaining knowledge, doing continuous research, performing multiple tests & trials, and implementing the insights gained during the course are important to growing along with the market trends and modern technology brewing up.

Achievements and Accolades

ABRO’s business model resonates with a positive attitude of performing tasks with perfection. Exhibiting immense clarity in building a proactive business, Mr. Akhil highlighted ABRO’s achievements over the years. ABRO was awarded for its developmental activities by reputed government agencies including HAL Bangalore etc. In recent times, ABRO signed a joint venture in collaboration with IISC Bangalore for initiating the development of its new technologydriven services for the Indian industries under the Indian government’s “Make In India” initiative. We would also like to mention here that, Mr. Akhil Nath was awarded for his corporate excellence by UEM at the Indian Institute of Technology (IIT) Delhi.

“ABRO is witnessing a tremendous splurge in demands across the world, post-COVID. We anticipate many new doors of opportunities opening for us in the future. The current policies of the Indian government are also boosting the scalability of medium-sized manufacturers. ABRO is now in the process of setting up its second manufacturing unit in Los Angeles, USA dedicated to the manufacturing of machines for the entire North American market.”, adds Mr. Akhil Nath.

Mr. Akhil Nath being awarded at the Indian Institute of Technology (IIT Delhi).

HOW TECHNOLOGY IS TRANSFORMING INFLUENCER MARKETING

In recent years, technology has played a major role in transforming the way influencer marketing works. Influencer marketing is a form of marketing where companies collaborate with social media influencers who have a large following to promote their products or services to their followers. Here are some ways in which technology has transformed influencer marketing:

1. Social Media Platforms: Social media platforms such as Instagram, TikTok, and YouTube have created a massive marketplace for influencers. With the rise of these platforms, influencer marketing has become more accessible, and influencers have gained a wider audience. Brands can now easily find influencers that match their target audience and collaborate with them to promote their products or services.

2. Analytics: Technology has made it easier to track the performance of influencer marketing campaigns. Brands can now use analytics tools to measure the reach, engagement, and ROI of their campaigns. This information helps them to make data-driven decisions about future campaigns and identify which influencers are most effective.

3. AI and Machine Learning: AI and machine learning are being used to analyze data and predict the success of influencer marketing campaigns. This technology can identify the most effective influencers for a particular campaign and even suggest the best time to launch a campaign for maximum impact.

4. Influencer Marketplaces: Technology has also given rise to influencer marketplaces, which are platforms that connect brands with influencers. These marketplaces make it easier for brands to find and collaborate with influencers who match their target audience and brand values.

5. Virtual and Augmented Reality: Virtual and augmented reality technology is transforming influencer marketing by allowing brands to create immersive experiences for their customers. Influencers can use these technologies to create engaging and interactive content that promotes a brand’s products or services in a unique and memorable way.

6. Micro-Influencers: Technology has also made it easier to identify and work with micro-influencers. These are influencers who have smaller followings but are highly engaged with their audience. Brands can use technology to identify these influencers and collaborate with them to reach a more targeted audience.

7. Authenticity and Transparency: Technology has also increased the need for authenticity and transparency in influencer marketing. Influencers and brands can now be held accountable for their actions, and consumers can easily find out if an influencer has been paid to promote a product. This has led to a greater emphasis on authentic partnerships between brands and influencers, where influencers are genuinely interested in a brand’s products or services.

8. Social Listening: Technology has also made it easier for brands to listen to what their customers are saying on social media. Brands can use social listening tools to monitor conversations about their products or services and identify influencers who are already talking about their brand.

Overall, technology has made influencer marketing more accessible, data-driven, and innovative. As technology continues to evolve, we can expect to see even more exciting transformations in this field. However, it’s important to remember that while technology can help brands and influencers to reach a wider audience, the most successful influencer marketing campaigns are still based on authentic partnerships and genuine interest in a brand’s products or services.

MAKE YOU BIG MEDIA PVT. LTD.

Making Businesses and Political Parties Credible and Big through Service-Oriented Partnerships

The pace of global development is astounding. The Covid-19 pandemic has forced virtually every industry to move their operations online, increasing online commerce by a factor of four and opening up numerous new markets. The internet has impacted politics just like every other industry, with political groups now using the internet to conduct campaigns and communicate with voters. Few companies in the developing political party PR business currently provide digital services, but Make You Big Media Pvt. Ltd. has become a leading political management company in India. In this article, we will discuss the crucial factors that have contributed to the progress of Make You Big thus far.

Inception to Inspiration

Make You Big Media Private Limited is a media company that offers election management, advertising, public relations, and digital signage services. Founded in March 2016, the company has helped many customers with its services. Aashish Gupta, Director and Founder of the company, is an energetic young journalist with ten years of expertise in the journalism field. He has led Make You Big to become one of India’s most successful marketing agencies. This ambitious young businessman has taken risks on new methods at every turn.

The company has also worked on the Bihar election management campaign, proving its expertise in election strategy and management. Make You Big is the leading electoral campaign management company in Bihar, with Aashish Gupta, a political guru, heading up the advising division. It is a top-tier political consultancy that works hard to help the party’s election strategist achieve their goals.

Aashish Gupta Director and Founder Make You Big Media Pvt. Ltd.

The Make You Big Offerings

Make You Big is synonymous with making businesses and political parties big in the eyes of their audience. The company’s testimonials speak volumes about the quality of its services. Although the company was started in 2016, it has made a big name for itself through the following services:

• Public Relations: The company analyzes its customers’ businesses and conveys an optimistic message. It then translates the messages into positive media stories for users to read and relate to.

• Political Public Relations: The company earnestly functions as a resource center for remotely, closely, interested-in, linked-with, and associate political parties. It has a proven track record for the LOK Sabha Election 2019 and Election Campaign In Bihar.

• Advertising: The company uses audio or video forms of advertising communication that use an impersonal and publicly supported message to sell or market a product, service, or idea of its customers.

• Outdoor Campaign: The company incorporates pamphlet distribution, billboards, transit advertising, hoardings, and signage placed on the brick-andmortar locality’s outer for its customers.

• Press Conference: The company’s skilled experts coordinate closely with our clients and assume complete responsibility for all aspects of the press conference.

• Digital Signage: In addition to the above services, the company will soon launch its digital signage services.

Mind Behind the Company

Aashish Gupta holds a master’s degree in political science and a postgraduate diploma in broadcast news. He has developed communication skills for establishing and maintaining business partnerships and public profiles. Make You Big is a public relations company that has worked with political and more conventional customers. Aashish is well-versed and accomplished in election administration, Digital Signage, public relations, and print advertising. He is committed to going above and beyond for his clients, valuing diligence and effectiveness in his work.

Marking The Industry:

Make You Big Media has made a nationwide clientele base in just seven years, working with major names such as FESSCHAIN, Smart School, LEGO Aid, FAACTO, and more. Its case studies can estimate their presence in India. It has

Marking The Industry

Make You Big Media has established a nationwide clientele base in just seven years, working with major names such as FESSCHAIN, Smart School, LEGO Aid, FAACTO, and others. Their case studies can give an idea of their widespread presence in India. The company has helped many clients to get featured on leading channels and widely-read newspapers. In addition to assisting their customers in gaining feature listings, Make You Big Media has also been featured in various newspapers, magazines, and other channels. Today, the company has become a prominent brand name in the Indian Media Industry. Its competitors may have to work harder to reach the platform where Make You Big Media stands. The following channels and platforms have featured the company:

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Bottom Line

In the past, the number of Best PR companies in India was not nearly as high as today because information was not as easily accessible. As technology and communication methods advance, a flood of unfiltered and sorted data is shared every nanosecond. Mr. Aashish believes that brands need to make an immediate impression on customers in this fast-paced environment so that the money spent on advertisements and customer interactions pays off. As a result, it is crystal clear that working with an effective public relations company in India is a significant step forward. Make You Big Media provides brands with strategic planning and innovative ideas to improve their long-term marketability.

Per fec tly Labeled Data Per fec t Machin e Model

“Always a synergy of your model and our pixel-per fect , labelled data”

Industries Ser ved:

Agri-tech

Autonomous Vehicles

Finance & Insurance

Construction

Spor ts

Par tnership with ARAI for complete Indian Road Dataset info@qualitasglobal.com www.qualitasglobal.com

Drones, Defense, Security & Sur veillance

Medi-tech & Robotics

Manufacturing & Logistics

Marine, Travel & Leisure

10 LEADERSHIP TRAPS THAT MIGHT BE SABOTAGING YOUR SUCCESS, HOW TO AVOID THEM.

As a leader, it’s important to be aware of common leadership traps that can sabotage your success. Here are 10 leadership traps and how to avoid them:

Micromanaging: Micromanaging your team can lead to resentment and burnout. Instead, focus on delegating tasks and empowering your team to make decisions.

Lack of Communication: Poor communication can lead to misunderstandings and conflicts. Make sure to communicate regularly and clearly with your team and be open to feedback.

Failing to Develop Your Team: Failing to invest in the development of your team can lead to low morale and high turnover. Provide opportunities for growth and development, and encourage your team to pursue their own professional goals.

Neglecting Self-Care: As a leader, it’s important to prioritize your own well-being. Neglecting self-care can lead to burnout and negatively impact your performance. Make time for activities that recharge and energize you.

Being Too Reactive: Being too reactive can lead to knee-jerk decisions and a lack of strategic thinking. Take the time to assess situations and make informed decisions.

Lack of Vision: A lack of vision can lead to a lack of direction and motivation for your team. Develop a clear vision and communicate it regularly to your team to keep everyone aligned and motivated.

Overpromising: Overpromising can lead to unrealistic expectations and disappointment. Be honest about what is achievable and set realistic goals for your team.

Ignoring Feedback: Ignoring feedback can lead to missed opportunities for improvement. Listen to feedback from your team and be open to making changes based on their input.

Playing Favorites: Playing favorites can lead to resentment and a toxic work environment. Treat all team members fairly and avoid showing favoritism.

Failing to Adapt: Failing to adapt to changing circumstances can lead to missed opportunities and stagnation. Stay open to new ideas and be willing to adapt your leadership style to meet the needs of your team and organization.

To avoid these leadership traps, it’s important to stay self-aware and committed to ongoing personal and professional development. Seek out feedback from your team and mentors, and be open to making changes based on that feedback. By avoiding these traps, you can become a more effective and successful leader.