Prime Insights

Editor’s Note

Faith Passion and Perseverance Drive the Chariot of Success

In Mahabharata, there is one popular incident where Arjuna lost all his faith in himself and made up his mind of giving up. It was then that Lord Krishna enlightened his path and reminded him of his obligations and potential. Many times we also find ourselves stuck in situations where direction seems lost, the mind compels us to give up and the heart wishes to take the road of comfort. But history is evident, whenever these emotions are suppressed with the light of determination and self-belief; things take an unexpected turn of success. The enticing tales of entrepreneurship presented on this platform are perfect examples of this serene truth! The brand story embarking this monthly magazine edition is of Lingel India which is a leading manufacturer of top-notch fenestration products.

The journey started with an aim to expand the existing yet not-soacknowledged concept of UPVC technology. With UPVC technology, there was a huge space for manufacturing customized, sustainable, and highquality doors, windows glass, and other interior accessories. Mr. H.C. Mario Schmidt, the Managing Director at Lingel Windows and Doors Technologies Private Limited leveraged this concept and brought his company to India in 2006. Fenestration was his area of interest and he knew the future potential of UPVC-driven services in India. The entire brand building and team building process were done from scratch and today it is counted amongst the top five fenestration brands in India. The supreme differentiating factor of Lingel India is that it understands the Indian environment and consumer requirements first and then proceeds with providing solutions that fit in perfectly.

They offer a free project planning and design consultation to their clients followed by a free-cost site inspection and supervision. Culminating all these, solutions are curated that are high on standards and effective at price. To cater to the best customer service, the team constantly updates itself for the upcoming market trends, and for this purpose, special training is provided. Leveraging the edge of technology, the brand has come up with a variety of additions to its service portfolio that is not only aesthetic but has the finest quality of all time. Well, we won’t be revealing these interesting facts about the company much and let you explore this edition inquisitively.

To say we are in absolute awe of the charisma of these business leaders is an understatement. Their absolute acumen for growth-oriented business and positive mindset has inspired the entire team of Prime Insights Magazine. All we hope is that their success stories will bring the same amount of enlightenment to the lives of our global readers. We desire to witness our readers digging deep into these monthly editions and discovering the treasure of knowledge residing in them. So go ahead and immerse yourself in this fascinating read. Engage with our team and keep us updated on what we should serve next to your table of knowledge and interest. Till then keep smiling, keep shining, and keep thriving.

Editor In Chief

Ankur Mishra

Editorial Coordinator

Yash Anand , Shweta Singh , Kaustav Sarkar, Trishani Sarkar, Jasmeet Bhatia, Siddhant Pengoriya, Khushi Rawat, Prakriti Gupta, Pinki Singh

Art Director

Aryan Jha

Graphic Designer

Bhavana N Sivadas, Deepanshu Bisariya, Sumit Joshi

Head Of Distribution & Production

Shivani Lath, Kaashvi Jain, Tarush Rajawat

Web Development & Maintenance

Apoorva Jain, Anup Bhandari

Advertising & Promotion

Rohan Batra, Pakhi Vats, Gaurav Singh, Suhani Joshi, Sakshi Jain

Sr. Business Development Manager

Manish Mishra, Arindam Sarma , Yashwinee Singh

Business Development Manager

Priyanka, Mehul Garg

Data Analysis

Mala, Anand, Khushboo, Jaanvi Singh,Aditya Tomar, Athul Vijay K, Shaurya Agarwal, Vishal Bhat, Rohit Rana, Ankita Singh

Email: yashwinee@primeinsights.in

Prakriti Gupta Editor

18

DE-CIX INDIA: A Pioneer Carrier and DataCenter-Neutral Exchange Platform in the Indian Internet Market

The Top 10 Most Spoken Languages in the World

26

What Took Samsung To The Zenith Of Success?

LEADMAGNET: A Dignitary Leader Glorifying The Semblance Of Digital Marketing

ULTIMA SWITCHGEARS: Illuminating The Global Landscape Of Electrical Switchgear Industry To Exemplary Heights

aNUMAK & COMPANY: aNumak And Company Enables Others To View A New Dimension Of Management And Technology Consultation

The face of global luxury brand LVMH Moet Hennessy Louis Vuitton-Bernard Arnault

The World of PayPal and Silicon Valley- innovative innovations by a bunch of geeks

INNOVENTSOFT: Bringing AI Content Marketing To Change B2B Industry

Diabetes-Fight Your Sugar With A Spoon Of Nutrition

NEUAILES GLOBAL: A Gilt-Edge Firm Providing Groundbreaking Cyber Security And IT Services

LINGEL INDIA

The Benchmark of Performance in the Manufacturing OF Fenestration Products

This enormously greedy lifestyle of comfort that we have today comes at a cost, a cost that nature has to pay off! Cutting down trees to obtain wood and timber is among those greedy actions. The impact of cutting down of trees on our environment is irreversible for decades and decades ahead. Well, a breakthrough in the industry of designing solutions for internal/external doors, windows, facilities, and major security needs came with Lingel Windows and Doors Technologies. Lingel Windows was initiated with a vision to provide state-of-art doors, windows, glass, and accessories imbibed with comprehensive UPVC technology. From consultation to installation, everything comes under one umbrella of perfection at Lingel! We have a lot more to share about this exemplary firm that traced its path from Europe to India. To serve the purpose of gaining further insights about the company, we invited Lingel Windows and Doors Technologies Limited, had a bunch of questions waiting for him about his inspiring entrepreneurial journey so far. The leader revealed many interesting facts about his company to leave us in awe! He also highlighted that a Lingel has a new gigantic manufacturing unit of around 1.25,000 sq ft, with a production capacity of 14,000 units per month in India. With this, it will be easier for Lingel to serve many more customers and will cut short the wait time for customers to receive their products. As a result of our admiration, we featured Lingel India’s story under the segment in 2023”.

The Tale of Beginning

Mr. Mario shared that his journey and love for the fenestration world started after finishing his mechanical science studies in 1994. He decided to study this sphere intricately and came to India in 2006 to begin his pursuit. Initially, the UPVC industry was quite new, and there were minimal players. Many were not aware of UPVC and so educating the customer base was a big task waiting. He had to start from scratch and gradually build a team; many of his team members are still with Lingel and hold key positions. Gradually, the reach expanded from Rajasthan to different parts of India. Today, Lingel is one of the top 5 fenestration brands in India. The journey to success is never easy, and one has to constantly have a very clear vision and aim. Under the guidance of Mr. Mario the journey has been exceptional. Indeed, his mentorship contributes to the company’s reputation!

Knowing the Service Portfolio

Lingel India understands the Indian environment and consumer requirements and offers gold-standard customized solutions. Free professional consultation is the foremost step which is followed by a quote. It includes-

• Free project planning and design consultation

• Specialized and free-of-cost site inspection and site supervision

Afterward, the best solutions are offered, which are high on standards and come at affordable rates. The zeal is to regularly update at par with the advancements that happen in the fenestration industry. By doing so, Lingel can pass on the benefits of knowledge to its customers. Diverse varieties of hi-tech machines from Germany are deployed here. The team is trained in Germany according to the standards necessary. A dedicated sales

team is provided for every customer who sees the project from the start till it is completed. Lingel’s expertise lies in residential-individual projects—flats, houses, villas, apartments, duplexes, small, medium, and large housing projects, as well as commercial offices, hotels, hospitals, and resorts. The company’s wide range of products includes:

• High-end timber or wooden windows

• The Glass Conservatory

• Window Sill

• Venetian Blinds

• Roller shutters can be operated manually or automatically.

Lingel has released a gamut of new products, including snow-white-colored windows. The product consists of white foil on the white UPVC surface, making it appear the whitest of the whites. Given the color, the company has ensured the cleaning process is easy and effective. Aluminum System 6.0, launched in 2017, is, in our opinion, the most aesthetic aluminum system available in India.

“As the design is similar to that of a wooden or UPVC window, we can use the complete UPVC hardware range. The options available are entrance doors, sliding, and folding solutions, casement-opening windows, lifts, and slides. We also offer with our system Hueck a thermal broken high-end Aluminum solution for the best possible heat insulation. These windows are produced in Germany, and the final product is imported. Our Oakwood (timber) windows, which are made in Germany, are known for their texture and classic look. We have also launched our finest product, which is the perfect combination of glazing and hardware, the Lingel Panzer Glazing (LPG) and Lingel Safety Box (LSB)”, says Mr. H.C. Mario.

TEAM - LINGEL INDIA

The company recently launched five new products:

• Motorized skylight

• Roof window

• Roof French balcony Cabrio door

• New handle selection

• The new powder coating finish

Unparalleled Commitment to Client’s Trust

Trust is built when the customer knows that they are getting accurate fenestration solutions for their homes. The team has consistently provided high-quality fenestration solutions in India for nearly 17 years. Customers know that Lingel is a trusted brand as they provide after-sales service to the customers. They can contact customer care, or directly express their concerns via email to Mr. Mario. Over 70 percent of the customer base comes from referrals or repeat customers. Here customers are the brand ambassadors! This reflects that the customer is well-connected with the company and believes in their services.

Marketing Initiatives at Lingel India

At Lingel India, a comprehensive marketing strategy is followed. From digital marketing to exhibitions, the company connects with its customers through numerous channels. Participating in all major exhibitions, architectural events, social media, public relations, ads, and webinars are some of these strategies.

Lingel Windows Unique Breakfast with Mario Initiative

Lingel’s team is widely spread across India and the same goes for its channel partners. The BWM as they call it, Mario Initiative is a weekly online session held every Saturday morning. Here the team communicates all happy moments, achievements, new product lines, new initiatives, or

challenges met during the week. This is an excellent way of reaching the entire Lingel family every week. Mr. Mario has completed 100 Breakfast with Mario sessions with the team.

Ingredients of Lingel Windows Success

Lingel has a whole spectrum of fenestration solutions for every customer. Some of their colossal services are listed below. Mr. Mario also explained to us the prominent essentiality and utility of these services.

Lingel German wood: These windows are termite-resistant and completely customizable. The added advantage of Lingel wood is that it is designed like a UPVC or aluminum window. Made in Germany, it is made on the same hardware for locking and sealing.

Glass conservatory: The glass conservatory can be made with UPVC, aluminum, or even wood. The walls and roof are usually made of glass for easy penetration of sunlight. The glass conservatory needs to be designed, planned, and executed very carefully in India and the team has the right expertise in it.

Lingel Security Windows: Lingel Panzer Glazing (LPG) and Lingel Safety Box (LSB) are the perfect combination of glazing and hardware that provide complete security.

Roller Shutter: A roller shutter can prevent the sunlight from hitting the glass directly and thus reduce the heating of the room by 75%. It provides complete

water tightness and complete insulation. The roller shutter can be manually or automatically operated. The three options are spindle, motor, and belt.

Venetian Blinds: They operate on a rolling mechanism (crank- or pulley-based). This is mounted on the system inside the window aperture or the existing window frame. Ideally, it can be attached to the existing window from the outside. There are no operations or general maintenance requirements.

Awnings: In the summer, they block 98% of the harmful sun rays from entering your home. You can use them to your advantage in the winter by retracting them. It is lowmaintenance and easy to care for. Awnings add a relaxed feel to your home and are a great addition.

Window Sills: Window sills are an integral part of buildings and other structures. When the rainwater hits the wall, it will flow down and dirty it. But in the window sill area, where usually the windows are fitted in the center, there is a 2 to a 4-inch horizontal plain area that protects it from getting dirty. Window sills are widely used in Europe. One can choose color options to match the color of the window. To match the outer walls, you can also use lighter to darker colors.

Inbuilt Grills: The inbuilt grill solution is a very unique solution that provides complete security. It can be completely customized.

Mosquito mesh: This is a sleek option that can be built in and keeps other pests out. There are three options: pleated mesh, roller mesh, and shutter mesh.

Skylights: Lingel is known for its various skylight projects. Lingel skylights provide daytime lighting and ventilation. These can be tailor-made to suit your needs.

In addition to it, Lingel has also been running Lingel Training Academy for a couple of years now. The main motive is to guarantee that the team is completely skilled and updated. Extensive hands-on training about the product is given to the team. Soft skills to enhance the development of the team are also taken into consideration. Many of their factory workers are sent for training at Lingels’ head office in Germany. They also have special trainers from Germany and India, who pour in all their efforts to train the team and channel partners daily. The training is a threemonth-long process with weekly tests to gain extensive product acumen.

CSR Initiatives

Over the years, Lingel has executed many initiatives to establish itself as a responsible brand. The pivotal ideology of ensuring that the environment is always taken care of is the highlight of all. Campaigns to reduce carbon footprints and educate youth on skills were all on Lingel’s list of responsibilities. The team believes that good health is essential, and so in its initiative, they are encouraging people of all age groups to play table tennis, football, and other sports.

Wisdom for Readers and Future Entrepreneurs

Mr. Mario wrapped up this conversation on a sweet note of motivation for our readership panel. He quotes,” If you want to achieve a goal, remember that nothing comes easy and you will have to put all your time and energy into reaching that goal. Hard work, a unique business model, and a strong mentor will help you achieve it.”

DE-CIX INDIA

A Pioneer Carrier and DataCenter-Neutral Exchange Platform in the Indian Internet Market

Our lives are inextricably linked to internet services. The Internet has increased human productivity and creativity to unprecedented levels. As a result, cutting-edge internet and connectivity services are essential to our survival. DE-CIX India is phenomenally strengthening the foundations of Indian Internet Business and is the most Reliable Interconnection Platform not only in India, but also globally.

Mr. Sudhir Kunder, Country Director of DE-CIX India, is here today to elaborate on the company’s journey. Let us hear more about his thoughts on growth and how the company manages customer expectations to perfection.

Prime Insights: Please tell us something about your company and its offerings.

Mr. Sudhir Kunder: DE-CIX India is the country’s largest interconnection platform. The company is powered by DE-CIX, the world’s largest Internet exchange based in Frankfurt, Germany. We are proud to be India’s first Legally Complaint Service Provider. We are currently present in four cities: Mumbai, Delhi, Chennai, and Kolkata. Our company focuses on providing best in class services mentioned below:

MR. SUDHIR KUNDER

COUNTRY DIRECTOR OF DE-CIX INDIA

DE-CIX India offers its own unique suite of Interconnection Services. We work with a complete customer-centric ideology. Our clientele is both National and International. All our customers are completely enjoying the benefits of having DE-CIX PoPs being located within the Data Centers. We have provided gilt-edge internet services with low latency, lower bandwidth costs, and the highest network uptime. That is how the company creates bars of reliability, astuteness, security, and compliance.

Prime Insights: Can you please tell us about the inception story of your company?

Mr. Sudhir Kunder: DE-CIX India’s Exchange was founded in 2018, and it, like any other business, has experienced ups and downs as well as uncertainty. By Dec’ 2019 we had an active base 74 customers, but we were also experiencing a number of network related challenges.

Since network improvement had been identified as a top priority, hence majority of the company’s resources had been directed towards that goal. This was to ensure that the entire network was at least at par with global standards, or better. By taking this measure at the right time, we were able to accommodate the sudden surge in demand that emanated from all over India during the pandemic period, when the focus shifted from Enterprises hub to Residential areas and repopulated centers.

We made every effort to meet our customers’ needs by providing cutting-edge benefits that India desired, such as Lower Latency, Lower Bandwidth Costs, and the Highest Network Uptime. We set out to be the industry’s most Reliable, Secure, and Scalable provider, with Customer Delight and Customer First as our top priorities as we served each and every one of our clients.

Prime Insights: Please highlight the obstacles you faced in the initial stages of your brand’s journey.

Mr. Sudhir Kunder: Being a player in the Internet exchange industry, we encountered numerous challenges and some of them are mentioned as follows-

• Transport layer being one of the most important components, and by virtue of that being on the higher side, there were multiple challenges in getting that addressed and solved for our customers.

• Educating the Industry on the benefits of connecting to an IXP versus procurement of mixed /improperly put together Cache, Peering and other such Product operating in the market was also the Challenge.

• Ability to overcome multiple stumbling blocks that were there within our business, right from the transport layer to telco discussions to onboarding at a Data Center and the limitations that we saw with some small and medium ISPs to run through the entire cycle and get things done within the shortest period of time.

Having astutely understood our customers’ pain points and challenges for onboarding, we were able to put all essential resources at their disposal, from acquiring ASNs and Licenses to IP addresses

and conducting point-to-point discussions with transport partners and obtaining the best possible solutions for onboarding at Data Centres. This streamlined our clients’ interactions with us, making us the most preferred Interconnection Platform in India and globally.

Prime Insights: Please share your thoughts on the essentiality of fostering a conducive workplace for employees

Mr. Sudhir Kunder: DE-CIX India has always planned to create a workplace that constantly motivates and encourages its employees. We all work as a team and support one another on all professional levels. Such collaborative behavior and mindset toward success brings the best results in all tasks. Every day, we pour our hearts into creating a “One Team, One Dream” environment! The ingrained principles of our working environment are of

• Trust

• Respect

• Accountability

• Flawless Interpersonal Communication

• Endless learning opportunities

• Dedicated Teamwork

Prime Insights: How do you keep yourself motivated? What strategies are used to inspire your workforce periodically?

Mr. Sudhir Kunder: One of the most important things that keeps me moving forward by leaps and bounds is setting very high standards for myself and then seeing success in each and every benchmarks.

Management motivates employees by assisting, mentoring, coaching, and educating all employees, regardless of experience level. We always encourage them to try new ideas because they are the only ones who can bring the best results. Leadership at DE-CIX India revolves around the idea of setting unrivaled standards and serving as a guiding force for the future.

Prime Insights: Would you like to share something about theligned for the coming years?

Mr. Sudhir Kunder:

Despite the rapid growth of the INTERNET in India, we see a huge untapped potential which is yet to be covered and the thrust of GOI to go deeper into India and aim for covering 6 Lac villages is a clear indicator of the headroom from a current coverage of 2.6 Lac villages.

We are currently concentrating on establishing POP’s in strategic locations at Data Centers being established by National and International Data Center organizations. We are also working on introducing Microsoft Azure Peering Services (MAPS), Interconnection FLEX, and Blackholing. Our company works diligently across multiple verticals in the Indian market and other SAARC countries. Furthermore, we are constantly upgrading our network to ensure that it can stand strong in times of expansion growth and demand.

The Top 10 Most Spoken Languages in the World

Communication is the vitality of human existence. It is nearly impossible to even imagine a world without an exchange of words. But have you ever thought about the most spoken languages in the world? We will be touching upon this topic with astute facts and numbers. Well approximately there are more than 7000 languages spoken across the globe but we have brought the list of the top 10 most spoken languages in the world. These numbers are important from a business perspective as well because it helps in planning a global expansion strategy. We have bifurcated the numbers into native and non-native speakers for our readers to understand the densities more clearly.

English

Without any second thought, English has to be at the top of this list. English is a universal language, the language of global relations, international business, technology, and whatnot! It is appropriate to call it the default setting in the language. There are approximately 1132 million speakers of English out of which 753 million people are non-native speakers, while 379 million people are native speakers.

Mandarin is the official language of the People’s Republic of China, and Taiwan and the dominantly spoken language in Singapore. Mandarin originates from the use of certain dialects of the Chinese language and is spoken by 70% of all the Chinese speakers in Northeast China. The global native speakers of Mandarin are 918 million while the non-native speakers are 199 million, which sums up to a total of 1117 million

Hindi

Hindi is a language where every word symbolizes patriotism, respect for cultures, and integrity. Although India hosts immaculate cultural, linguistic, and religious diversity, Hindi unites all in the bouquet of humanity and love. It is also evident that today Indians are in every corner of the world. So the native Hindi speakers round up to 341 million and the non-native speakers to 274 million.

Spanish

If we think of one language that embodies romanticism and affection with elegance, it has to be Spanish. Spanish was derived from Latin in the late 9th century and after Christopher Columbus’s expedition, it became more popular in the 16th century. The total global numbers of native as well as non-native Spanish speakers are 460 million and 74 million respectively.

French

The French language gained its prominence with the era of colonialism and the French Revolution in 1789. French is now the official language of 29 countries across different continents. It is regarded as the language of culture as it is the international language of cooking, architecture, visual arts, dance, and fashion. There are 77 million native French speakers and 203 million nonnative French speakers on a global level.

Arabic

Arabic is the language of the holy book Quran and Islamic law. Arabic is the language of public worship for the 1.8 billion Muslim population in the world. What marks its popularity is the essence of peace, love, poetry, and harmony imbibed in it. The enormous cultural legacy of the Arab countries is treasured by Arabic and is the utmost necessity for businesses to happen in these countries. It is spoken by 245 million native speakers and 29 million non-native speakers.

Bengali

Yes, you heard it right. Bengali is the official language of Bangladesh and the seventh most spoken one! Many regions of Burma and the states of India are also acquainted with the language. In India, the Bengali language represents the rich treasure of poetry, music, beauty, and art. There are 265 million Bengali speakers across the world out of which 228 million are native while the rest 37 million are non-native speakers.

Russian

Russia is the largest country in the world and has a mighty and gallant history attached to it. It is the official language of countries like Belarus, Kyrgyzstan and Kazakhstan, and many other Soviet countries. This language has more expressions than any other language. As Russia is imperative from a global business perspective, the mightiness of the language is obvious. There are 258 million Russian speakers in the world out of which 154 million are native while 104 million are non-native speakers.

Portuguese

Another language that expanded with the spread of European colonialism is Portuguese. It is spoken in nine different countries like Brazil, Portugal, Angola, and Guinea spread across four continents. Moreover, as Portugal offers a low cost of living, people are immigrating there. Hence the popularity of Portuguese has risen to another level. There are 221 million native speakers and 13 million non-native speakers in both hemispheres.

Indonesian

Wrapping up for today is the Indonesian language which accounts for 43 million native and 155 million non-native speakers. It is the language of the fourth most populated country in the world, Indonesia. It has a basic linguistic structure and is comparatively easy to pronounce and write as compared to other foreign languages.

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ULTIMA SWITCHGEARS LIMITED

Illuminating The Global Landscape Of Electrical Switchgear Industry To Exemplary Heights

Electrical Switchgears are made to play a defensive role in a power system whenever massive amount of energy flows through the system. This protects electrical architecture and its end users from any damages caused by a sudden power disruption. Switchgears are essential to offer immediate differentiation between functioning and non-functioning parts of the power supply mechanism. A company that inculcates a 360-degree approach in creating developmental trends is ULTIMA. To take this discussion further, our Prime Insights team invited the panel of dignitary leaders- Mr. D.V. Parmar- the Managing Director, and the Directors, Mrs. Dharna Khosla, Mr. Vansh Parmar and Mrs. Nikita Parmar.

Mr. D.V. Parmar shared that he had always dreamt of working for the betterment of the country, for its people, and nurturing society with perseverance. His family supported his vision of entrepreneurship and compelled him to start a legacy of his own. This year marks the 25th year of the company’s existence and manifests many more years of empowering the country’s coming generations. With all these years of dedication and edge for innovations, Ultima has garnered many laurels and our team feels obliged to mention its brand story under the segment of “Company in Focus 2022” on this platform.

Mr. D.V. Parmar Managing Director

A Glimpse of the Company and its Services

Ultima is a prominent manufacturer of LV/HV Switchboards, and HV Disconnector Switches up to 132KV for Power Generation, Transmission/ Distribution, and various Infrastructure projects. The company has received an ISO 9001:2015 certification audited through “TUV SUD South Asia Private Limited’’. Its foundation was laid in the year 1997 and has been operated by eminent entrepreneurs and technocrats who have more than 40 years of work experience in multiple electrical utilities and PSUs. Their two manufacturing units in Greater Noida (Uttar Pradesh) and Roorkee (Uttarakhand) well-equipped with latest manufacturing techniques consisting of CNC Power & Presses, Surface treatment, Powder Coating, Hot Dip Galvanized Plant, Casting Furnace, and Injection Molding amongst others. These techniques are put through rigorous test-and-trials with modern testing facilities in certified Mechanical/ Chemical/ HV Electrical Labs. They also have expertise in undertaking Turnkey EPC Contracting of Electrical, Civil, Mechanical, Instrumentation, and Distribution of Electrical Power.

The State of Art quality control practices adhering to ULTIMA’s “In-House Quality Procedure Manual” are under the shadow of intricate observations. These observations are made to ensure “zero defects” during all incoming raw materials and various manufacturing procedures. All products are type tested and certified by CPRI/ERDA/NABL accredited labs. Such detailed testing procedures focus on the optimum and robust design of the products which makes them best suitable for both National and International norms.

An Enthusiastic Work Culture

The company knows the true value of its people. They keep their employees on top and give ears to every idea and suggestion coming their way. They trust their employees’ opinions and assign them vital responsibilities. They provide a productive space for their employees to decide upon things, no matter what the outcome will be. They are always encouraged to ask multiple questions, work with a resilient spirit, and maintain collaborative relationships at work. An efficacious employee engagement and communication platform is provided to them. Furthermore, regular appreciation and bonuses are given to keep them motivated.

When it comes to motivating its workforce, the company has implemented many realistic strategies to guide its workforce for the best. Ultima frequently involves its people in imperative decision-making processes and organizes regular team outings to keep them proactive. Training and reformation of technical know-how of their associates, learning-oriented visits to exhibitions, and participation in industry-related conferences raise a strong edge of confidence in their employees. The team has always been high in spirits. They are always at the forefront to keep themselves aware of the upcoming corporate transitions.

Facing the Fear Factors of Entrepreneurship

Mr. D.V. Parmar quotes that- “For a passionate entrepreneur, the hunger for work should never die”. He further adds that “The corporate ecosystem is amidst many real-time turning phases. The major fear as an entrepreneur is financial instability because the future of our near and dear one is solely dependent on us. We have a constant fear in the back of our minds that our loved ones should not suffer because of us. Therefore, we work hard days and nights. We must solely commit our mindset to chase our goals and never let that fire of passion flicker! Our conscience must ensure that our goals are not hampered because of distress. That feeling of achievement, stability, and satisfaction after surpassing all the hurdles is dearest in all aspects.”

A Toast to Majestic Achievements

In the last few years, the company has designed, manufactured, supplied, and executed many international orders across various corners of the world. The team had established long-term professional alliances in all SAARC Nations and several African Countries. The company is now an established torchbearer in the electrical industry across India. Enormous repeat orders are a testimonial of the company’s quality and professionalism.

Values and Ethics of ULTIMA

A sense of ownership is imbibed in their people to consider the company as their own and take equal responsibility for taking this legacy ahead. The team believes in producing a colossal hive of workmanship in their services for the clientele. The needs of clients and suggestions of their business associates are respected with conventionality. Bringing all the energetic technical, operational, and managerial forces together, Ultima is nurturing a garden of incredible success and compassion.

WHAT TOOK SAMSUNG TO THE ZENITH OF SUCCESS?

A South Korean multinational conglomerate, headquartered in Samsung Town, Seoul, Samsung comprises numerous affiliated businesses, most of them being under its self-brand and making it the largest South Korean conglomerate. It was founded by Lee Byung-Chul in 1938 as a mere trading company but gradually it acquired a huge market base and its core channels diversified into food processing, textiles, securities, insurance and retail. Later in the 1960s, it entered the electronics industry and then into the shipbuilding and construction industries which resulted in its slow but consistent growth over years.

The short steps to the big stage

When Samsung was founded, Korea was under the rule of the Japanese and this made Lee believe and see it as an opportunity to succeed. He began to export items to other countries from his region and then in the next two decades, Samsung entered into the sugar refining business. The construction, petrochemicals and ship-building were introduced later. When Samsung made its step into the electronics retail industry, its success followed without any hassles. It first produced a monochrome TV model in 1969 and then slowly captured the Korean electronics market in the next 2 to 3 years. To enlarge its field of prospects, it began developing a wide range of products including phones, computers, etc. Samsung was gradually recognized in the public market as a global technology-based consumer brand with a range of consumer electronics, telecommunications and home appliances.

The sudden breakdown and step-up

Samsung’s founder Lee Byung-Chul suddenly passed away in 1987 and then Samsung got diversified into 4 different groups and they were- CJ Group, Hansol Group, Shinsegae Group and Samsung Group. Each of them now got

separate responsibilities to undertake and manage business an s a while. Out of them, the largest group was the fourth one which was responsible for the majority of business including electronics, engineering, and financial service sectors. The Shinsegae Group was involved in retail and departmental stores whereas the CJ Group dealt with food and entertainment products. The remaining group focused on telecommunications and media business. Thus, it was strategically planned and Samsung never backed out even with the demise of its founding pillar.

Some of its smart acquisitions-

• SmartThings in 2014

• LoopPay in 2015

• Joyent in 2016

• Harman International in 2017 and

• Dacor in 2016

• Heartiest contributions behind the consistency of the brand

South Korea’s GDP

Being the largest and most powerful company in South Korea, Samsung has always played a dominant role in the economic growth of the country. As per a survey by Korean International Trade Association, the brand export revenue accounts for around 20% of the 2020 gross GDP. It made a vibrant impact on the country’s economy through the provision of major employment and the creation of a workforce of more than 30K people in that country alone. Through further research and development, Samsung helped in tech-driven innovation in the field of tech-based industries in the entire country.

To Burj Khalifa

A subsidiary of this brand named Samsung C & T Corporation was the chief contractor for the construction of this talent building in the world so far. The building’s foundations and superstructure were majorly contributed by Samsung alone. This also included the building business elevators and central conditioning systems. While facing numerous challenges and hurdles, Samsung continued to aid the construction and developed newer technologies to deal with the country’s extreme heat and high winds, so that the logistic structure stands erect as it is. Thus, Burj Khalifa became a testimonial of Samsung’s engineering base. Some astonishing facts

• Today, Samsung is the largest manufacturer of smart mobile phones and TVs globally with its excellent market base in semiconductor and home appliance markets too.

• Its R&D group is one the biggest sustainable and well-formed group in the world with core concept and depth that set and accomplishes ambitious goals for the brand.

• It has a diverse workforce with employees from over 80 different countries around the globe

• It also supports philanthropy by sending funds to charitable trusts through its corporate social responsibility program.

LEADMAGNET:

A DIGNITARY LEADER GLORIFYING THE SEMBLANCE OF DIGITAL MARKETING

The business world is immersing deeper in culminating stronger grounds of their internet presence. Companies today are leveraging digital marketing for understanding the purchasing behaviour of consumers and grow their businesses alongside. With a steady acceleration being witnessed in the demand for digital marketing across the globe, Leadmagnet becomes the legitimate solution satiating the hunger for attractive branding and strategic digital marketing services. Founded in the year 2018 by the esteemed entrepreneur, Dr. Joginder Singh Bedi, Leadmagnet is moving ahead continuously on the aisle of creating accurate marketing strategies and services for businesses to witness growth like never before. We had the opportunity to interact with Dr. Bedi and know thoroughly about his company.

Story of the Company’s Inception

A petite flair for inspiration is enough to begin the journey of creating excellence. The driving force behind the company’s inception came from the realization that many times connecting with people at a distance becomes a cumbersome task. Dr. Bedi shares that back then, the amount of productive time and energy that goes in manually connecting with people was and is quite unreasonable to date. So he started surfing the Internet and performed many tests and trials to find solutions that help businesses connect with people without any hurdles. With his constant efforts put to work, he started garnering clients and built diligent connections, and years later he landed up laying the foundation of Leadmagnet Pvt. Ltd.

Encountering Obstacles during the Beginning Chapters

Talking about the initial challenges faced by the company, the foremost challenge was the lack of awareness about the potential of digital marketing. Back then, businesses were slowly learning about it while many of them were skeptical of experimenting with their models with digital marketing. The next prominent

Dr. Joginder Singh Bedi |Director

hurdle was the shortage of skilled professionals in the field. Not many people were skilled enough to be aware of digital marketing’s depth and capability to transform businesses. This made the process of building the resilient foundation of the team laborious and time absorbing.

The Audit of the Clientele Served

As discussed above, Leadmagnet is a proficient digital marketing platform and agency which hold indomitable expertise in primary services like-

• Strategy planning

• Content creation

• Video creation

• Graphic Designing

• Web Development

• Social Media Marketing

• Influencer marketing

• SEO and ORM Solutions

The reason for the company’s growing acknowledgement is its adaptability and sound knowledge of the aforesaid domains. They further commit to delivering services on time without any delays whatsoever. The quality of services offered by the company is topnotch. While other agencies are charging aggressive prices for the services, Leadmagnet furnishes cost-effective packages curated by their professional team members. When a consumer perceives their brand, authenticity, quality and creative concepts conquer their minds and becomes the stark feature right at the moment.

Characterizing the Pointers of Illustrating Market Trust

Leadmagnet’s ardent commitment to serving the best of best to their clients and implementing result-oriented plans makes them unique. The company focuses on bringing modernistic social media trends and redefining the portfolio of its clients. The well-equipped research team and streamlined vision of working with dedication stamps their mark in the industry. With years of assiduous discipline and blueprinting with brewing industry trends, Leadmagnet has come a long way. They believe in customizing and executing work schedules and adhering to them has firmed their position in the market. They always have a vision of delivering client satisfactory results and the team of Leadmagnet ensures that every client is heard with the utmost attention. They connect with the clients to discuss fabricating perfectly built solutions and provide all the necessary guidance to make every project successful. A customer is a quintessential part of their corporate family and serving them with whole transparency is their algorithm of achieving unprecedented success.

Cementing the Alliances with Clients

The company surely shares a promising bond with its clients. The concerned authorities and designate people of their organization personally connect with the clients twice or thrice a week. They either conduct physical meet-ups or virtual meetings to know about the additions and whereabouts of the projects. The clients are captivated by the company’s analytics-driven ideology which helps not only to bring high-quality leads but also enhances the online as well as the offline presence of their client’s products.

Setting Goals for Future

As for now, Leadmagnet is operating in Ludhiana and Mohali and is also dynamically spreading its charm to countries like Dubai and Canada. They are profoundly looking forward to strengthening the roots of their worldwide presence. Within the next few years, the company wishes to build a platform for creators, influencers, and brands that act as a fruitful marketplace for them to promote products. The field of digital marketing is continuously hungry for new technologies and the company is brewing its focus on Metaverse.

Heartfelt Words of Wisdom for Prime Insights Readers

The Director of Leadmagnet, Dr. Bedi on behalf of the entire team gives some precious words of wisdom for all the budding entrepreneurs. He conveys that streamling your focus, passion and interests will become the strongest pillars of your journey and make it rewarding in the longer run.

The World of PayPal and Silicon Valleyinnovative innovations by a bunch of geeks

Amonolithic company formed out of desire and passion by a bunch of geeks- Elon Musk and Peter Thiel is the journey from nothing into a whole diverse entrepreneurial world. The tale of PayPal finds a mention in the book of Jimmy Soni- the Founders, a book that tells the story of PayPal to the world as a tech phenomenon that later became a tale of human endeavor with expanding heights.

Unlike Amazon, Google, Facebook, or YouTube, PayPal wasn’t founded by one but by a group of individuals who joined hands to re-define the usage of the internet in a better version of this entrepreneurial world. The tale began in Ukraine where Max Levchin was born and taught computer code. He soon left his country and shifted to the US. Emerging there from the University of Illinois with an engineering degree, Levchin founded a photo-sharing website called Slide where he came closer to another entity named Peter Thiel. The former shared his opinion of building a world currency and they later worked on it to name it Fieldlink which initially began as a palm pilot-based application. Using it, one could send money to kith and kin by pointing the infrared ports of phones to each other. Later, this software supported the transfer of money to anyone using a mail id.

Theil was an early investor in his set-up and gradually they hired hundreds of investors from engineering backgrounds together they joined hands with Elon Musk’s company which was a finance startup name startupX.com. This was later renamed PayPal. Most of its employees then left eBay and went to build various businesses ranging from philanthropies to investment firms and from digital companies like Tesla, Space X, Palantir, and Facebook to lots of other enterprises with a total net worth higher than the GDP of New Zealand.

Digging deep into facts about how PayPal succeeded slowly but gradually into a global currency-sending and converting site, is quite interesting. Elon Musk who hails from South Africa came to Canada to connect

with people who are resourceful and so he began going through newspaper articles for any innovative information. One such person was Dr. Nicholson, a banker with Scotia with a lot of interests. He drew Musk’s involvement into the world of currency and finance. Inspired by his thoughts, Musk started to work on several ventures leading him to build out Zip2 which was later sold at a profit, and then X.com was built as a payment portal and gateway. Eventually, Peter Theil’s Confinity merged with his company to establish PayPal.

No Silicon Valley success story is possible without an Indian touch. The most prominent Indian writer Sanjay Bhargava joined X.com and later co-founded ‘Captcha. It is a sort of pre-verification while registering or adhering bank accounts to a specific service portal and comes in the form of a code to the linked phone number to verify the user is a human being and not a robot. Jimmy also highlighted in his book that the University of Illinois has contributed a lot in fetching alumni who have created start-ups like YouTube and PayPal. Today, behind PayPal there is a hired mixture of genuine intellectuals who put their combined effort into its creation, innovation, and presentation. Multilingual individuals from various communities took up an effort to form this highly competitive currency-sharing international market. The success of Silicon Valley has also come out from startups by eminent personalities who have passed from Stanford, MIT, Havard, etc.

PayPal went public in 2002 and the app since then has acquired a path-breaking record amongst other third-party money transaction platforms by its relentless network and technical proficient base. Thus, the names like Thiel or Musk have today become household names with their extraordinary entrepreneurial journey.

aNumak And Company Enables Others To View A New Dimension Of Management And Technology Consultation

Management consulting and technology consulting are among the biggest businesses in the world and the leaders in the field. Most people consider why the growth of technology and AI is the start of growth in the management and technology consulting business.

Management consulting and technology consulting may not have a harder time growing because they can hire the best consultants and have access to advanced analytics tools from tech giants. Also, a new breed of niche consultancies like aNumak and Company makes it easier for management and technology consulting to grow. But because this consultancy business is non-secretive and because this article looks to the future, most insights come from experience.

UMA ANUPKUMAR FOUNDER

NEHA ANUSH FOUNDER

aNumak & Company is known worldwide for its hard work and dedication. As a brand, it is known for always going above and beyond what clients expect, making them trust the company daily. Its strategies change the typical business model into one that is unique, dynamic, and successful. It uses its knowledge and experience in the core domain to develop the best solutions for driving growth. Also, the company wants to boost sales by making new tools for marketing. So, the main goal is to create a sales funnel that includes both sales and marketing. It is what makes the company stand out.

Idea Behind The Start

The COVID-19 pandemic was the perfect storm that made the owners want to start a business, which became aNumak and Company. Seeing the world suffer and people lose their jobs made the company want to start a revolution. Mrs. Uma AnupKumar and Mrs. Neha Anush, who started the organization, decided it was time to give back to the world and the community. So, they had a deep thought to do something good for society. They could easily imagine how hard it would be for people worldwide to return to work after the pandemic. For example, they would have to wear formal clothes and travel long distances to work, slowing them down and making them less productive. So, the founders wanted to start a company that let people work from anywhere. Ultimately, “Misery of Covid-19” enlightened the two women entrepreneurs to start the company.

Challenges Defeated with Pride

One of the company’s first problems was finding the right people with good leadership skills. Among the challenges it faced when building its reputation in the market was getting people to understand its complex business problems.

aNumak Solutions

The company is a global management consulting firm that makes business models that can be scaled up for various industries/ organizations. It helps businesses with their problems by consulting, transforming digital, and making new products.

By combining off-site and on-site support with new strategies, the company changes traditional business models into dynamic, highperforming, and innovative ones. Getting the best solutions for growing a business depends on how well experts in its core areas know the business.

Meeting the Customer Trust

When a customer meets the brand, the company wins their trust and convinces them that it can give them a 360-degree view of their entire business roadmap. In this age where people don’t trust each other, they trust brands more than ever. It is because of reasons like:

• A brand that has good reviews and ratings is getting proposals for fair deals with sample services

• Offers unique products or services

• Information is kept private and safe

• Known for having a healthy place to work

The company became well-known in its field by listening to its customers, talking to them, making their time, and giving them personalized experiences.

Customer Base

The company’s view is that customers should always come first. The company puts the needs of its customers ahead of those of its services when making decisions. The company makes all of its decisions with the client as a priority in mind. The company has a client communication system that works well and has many layers of ways to solve problems. At each stage, its clients can easily talk to each other one-on-one about their problems. The company also tries to build strong relationships with its clients through its network of partners, who are very helpful worldwide.

The company checks how confident customers are in its services regularly. It maintains a CSAT scorecard and sends a survey to clients after a project is completed with them. It gives the company a way to get helpful feedback. The company values the clients’ suggestions and does everything it can to follow them.

Strategies Help Business Promotions

The best marketing strategies that the company has used are putting together a consulting study that takes two to three weeks to design and in-person discussions/meetings that help people understand the problem better.

The Future Plans

The company’s plan for growth is clear when you look at its strong foundation, goals and value proposition. Its goal is to grow its consulting business to a global Fortune 100 company level over the next 100 years. The company wants to train managers at all levels and in all departments. Each manager will be in charge of their team. The company also plans to make 20 million dollars in the next five years by focusing its management consulting services on new technologies like Blockchain, AI, Edge Computing, natural language processing, augmented reality, analytics, and data science.

The company has added WEB 3.0 consulting studies to its list of services in 2022. The company has expanded its work borders to UAE as well.

Uma Anupkumar’s and Neha Anush’s Journey

Uma Anupkumar and Neha Anush felt like starting a business was a once-in-a-lifetime opportunity for a woman entrepreneur. The journey has been full of ups and downs. Still, every minute has been full of new ways for them to learn and discover things.

The company has high hopes for the coming year because of them. With time and business growth, the founders have found a good balance between work and life that will last for themselves and their teams. The company aims to expand its market while improving remote consulting in different languages. It will give the stakeholders involved an interesting mix of technology and business.

An Advice to Young Founders

Uma and Neha advise young people who want to start their own business: “Chase the dream, not the money; the latter will follow you.” They also said, “We found Prime Insights to be a very effective public relations company that asked questions and gave us many insights.”

The face of global luxury brand LVMH Moet Hennessy Louis Vuitton-Bernard Arnault

The chairman and CEO of LVMH and a French business conglomerate investor, Bernard Arnault has developed a world-class luxury Goods Company that stands apart from the rest because of its brand value, quality and revenue. However, it’s often said that the zenith to success is often not easy and comes with numerous hardships. Today, Arnault is the wealthiest man in France with a net billion worth of $100 billion. His vision to look through the future and invest in brands that are going to make a milestone in the coming years is noteworthy.

Initial life

Born on 5th March 1949 in France, Arnault is a man who could see through the future and accomplish foal with insight. Being the youngest of all in the family, he did his engineering at a school in Paris in 1971. He first joined hands with a family-based construction company Ferret-Savinel. However, time soon made him realize that he has to make and create something of his own, a name that will generate his recognition over time. Thus, he began to pursue his career in the luxury goods market in the 1980s.

Step to something big, bigger

After moving out of the business from Ferret, he became the chairman and CEO of Financiere Agache, a holding company that owned several luxury brands. Out of an impulse, he made a successful bid in 1987 to take hold of the luxury goods company LVMH and soon acquired its leadership by becoming its CEO. Initially, the downgrade company that wasn’t well recognized by many soon became a leading face to common people and grew to become the largest luxury brand with a portfolio of over 70 brands including some famous ones like Dom Perignon, Louis Vuitton, Moet & Chandon, Sephora and Hennesey. Then he made some remarkable investments in other parallel brands like Dior, Carrefour and Hermes.

Journey ahead

Today, his created luxury brand generates maximum turnover sales per year in terms of revenue he also owns several vineyards and wineries such as Chateau Cheval Blanc and Chateau d’ Yquem. He is a man of word and hardly discloses his next ideas in front of the media. He believes in doing and creating a trademark rather than boasting. Initially, he faced several challenges as told before like competitors in the luxury market who tried their best to intensify rivalry and create a huge impact on its economic returns. But, with changing face of technology and the true spirit of an entrepreneur, this man has beaten it all and successfully kept his company profitable through the years. Maintaining exclusivity was one of his important benchmarks because it holds the integrity of a prestigious luxury brand.

Awards and recognition

• He ranked as one of the leading faces in Forbes’s World’s Billionaires list. He was the 4th wealthiest person on Earth in 2021.

• He ranked on the Harvard Business Review’s 100 Best Performing CEOs in the world as the 4th best CEO in 2018

• He got the prestigious award of Chevalier de la Legion d’Honneur given to him by the French Government in 1987

• He was also awarded in the annual awards ceremony of Fashion Group International’s Night of Stars and given the Superstar Award, the highest honour in 2012.

A patron of Art

There is another side of this great man that he is a core lover of art and his company is often seen to get involved in several cultural and charitable initiatives and programs. He is also a collector of modern and contemporary art and his collection ranks higher than any other art collection of his kind his collection contains masterpieces of artists Jeff Koons, Pablo Picasso, Alberto Giacometti, etc. he established the Fondation d’ enterprise in 1993 to nurture his artistic instincts.

INNOVENTSOFT TECHNOLOGIES PVT. LTD.

Bringing AI Content Marketing To Change B2B Industry

The Introduction

After more than a decade of B2B marketing and sales service, Innoventsoft Technologies Pvt. Ltd. concluded that conventional marketing strategies do not provide a satisfactory return on investment (ROI) for B2B software and technology enterprises. If B2B marketers want to see an uptick in revenue from digital channels, they must develop quality content. Unfortunately, B2B marketers struggle to create content that resonates with their ideal clientele due to a lack of the right resources.

Furthermore, there is no unified system for B2B marketers to measure the impact of their content on brand recognition and sales. For more than 40 percent of B2B businesses, failure occurs during the first five years of operation due to content issues. Because of this, Innoventsoft Technologies Pvt. Ltd. decided to use AI and ML technologies to create an intelligent content marketing platform for B2B companies.

Issues That Stood in The Way

Content is key for modern B2B businesses. Leading B2B sales and marketing departments rely on digital content as their primary tool to increase revenue. Content helps B2B companies to build their online brand, boost organic traffic, provide a rich customer experience, and contribute to sales. However, content creation in B2B happens at random and with a write-and-forget approach. Without good content, there are enterprise-wide repercussions like campaigns failing, SEO not working, and leads rarely converting into customers. And that’s when Innoventsoft brings content science using AI/ML to help B2B marketers. B2B marketers can use the Innoventsoft platform to ideate, create, monitor, and optimize content for their domain. Innoventsoft aims to help B2B organizations create content and improve the effectiveness of each marketing dollar spent.

The company’s customers include marketing operations managers, product marketers, and lead generation directors of B2B technology companies. Adopting an innovative tool that suggests the content they need to develop is not without its growing pains. The target customers need to be educated about the problems of not having good content before the company-wide implementation of the platform is even considered.

Distinctive Selling Points and Reliable Brand

Most companies’ content marketing solutions include search engine optimization tools or content management systems. However, no amount of SEO can help a company that does not have quality content. Innoventsoft is one of a kind since it assists B2B content marketers and product marketers make good content when there is no market-available technology that does it. Besides, the platform recommended content maps to improve user experience and search engine optimization. Doing so is like doing two tasks with a single action.

DEBASREE PANDA CEO

Customers can use the company’s service risk-free for a full month. The company also offers helpful advice and content creation templates. Within a month, the customers will see a rise in monthly site views and interactions. It is the customer satisfaction that clients get from using the platform which measures the company’s trust in the market.

The Innoventsoft Solutions

Regarding marketing platforms, Innoventsoft provides four essential features for B2B companies.

• Content Maps:

¤ Innoventsoft platform’s algorithm is trained by analyzing hundreds of high-performing B2B websites. Insights from the research are used to inform content map recommendations for distinct buyer personas at different points in the customer lifecycle journey. Clients can boost their online brand awareness by using the keywords marked in the content map.

• Content Monitoring:

¤ With Innoventsoft’s content monitoring features, businesses can see how well their content is doing in key marketing metrics like lead generation and brand recognition. Using the platform, B2B marketers can see how their content resonates with their target demographic and generate more marketing-qualified leads. The ability to see how content is doing in every possible context allows for greater marketing efficiency.

• Keyword Research:

¤ To conduct effective keyword research, B2B marketers can use the platform’s patent-pending algorithms, which provide contextual terms specific to a certain domain, and potentially bring in a larger number of site visitors.

• Content Optimization and SEO:

¤ The Innoventsoft platform examines all websites and blogs. It offers SEO advice for improving the content and helps increase the number of people who see and interact with a site’s current content on Google and other search engines.

Establishing a Foothold in the Market

Only six months after utilizing the Innoventsoft content marketing platform, users have got significant ROI. A few positive outcomes that the company has seen its clients getting after using the platform are:

• 5X improvement in brand awareness and audience engagement with the right content

• Content and product marketers’ output has increased by upto 70%.

• 2X rise in the effectiveness of ABM campaigns to convert leads into MQLs.

• Website leads generation increases by as much as 300%.

An Ideal Customer

For Innoventsoft, a client might be any established B2B company selling products or services. Its platform is designed to aid B2B product marketers, lead gen managers, and content marketers. Every month, the company surveys its customers to gauge their level of

contentment with the services they have received. Among the company’s tenets is maintaining proximity to its clientele. Its confidence grows when it hears how customers have used its products to boost brand recognition and the return on investment (ROI) received on their B2B marketing budgets. To better serve them, the company is dedicated to expanding its services.

Advertising and Promotional Activities

Ironically, the company has not run any ads to sell its products. They are relying on product-led growth and are busy executing their roadmap. The company is planning to launch several sales and marketing campaigns very soon to expand its customer base.

Impression Made Upon First Glance

Many clients informed the company’s reps, “My, oh, my, I have never seen a product like that!” during the product presentation. Because of the platform’s ability to address many of the monitoring and content issues that plague B2B marketers, most of them could instantly relate to and connect with the solution.

Advice for Young Business Owners

“Be involved with your customers’ day-in-life challenges, and think of a feasible solution to satisfy them in a manner that they end up paying you regularly,” says Innoventsoft Technologies Pvt. Ltd.’s CEO, Debasree Panda, and CTO, Ravi Verma, to aspiring entrepreneurs.

RAVI VERMA | CTO

DIABETES-FIGHT YOUR SUGAR WITH A SPOON OF NUTRITION:

For a long time, people have been worried and wondering about diabetes and its solution. Probably, some have tried multiple treatments and medications but somehow this disease keeps on clinging to lives without letting people feel relaxed or eating carelessly, for even a day. A healthy diet is what is needed for all to get cured gradually of this ailment. Diabetes is an increase in levels of blood glucose level from the optimum value. People often tend to gain weight or become obese so right away they think losing a few kg can help them. It is not so. Sweets and foods with added sugar, colours and preservatives are harmful to diabetic people. Also, items with high saturated fats can be potentially dangerous. The Forbes Health Editorial Team has consulted the board of around 7 nutritional experts from across countries who have come up with the right nutritional chart mentioning how effectively proper food and lifestyle can cure average people from this disease. Let us look into some of them in detail:

The DASH Diet

It includes lean meat, poultry, grains, fish, fruits and vegetables. DASH stands for Dietary Approaches to Stop Hypertension. The main motto of this diet is to reduce sodium-levels of your diet and curb mental tension which is believed definitely to increase diabetes. People also get cardio problems through excessive tension. Thus, if proper blood pressure can be controlled and foods rich in magnesium can be taken, then this can very well balance insulin levels in our bodies.

The Vegan Diet

A vegan diet primarily focuses on the intake of vegetables daily. It is more of being vegetarian rather than consuming a non-vegetarian diet. The foods include soy, legumes, nuts, whole grains and large amounts of water-based fruits and vegetables. Generally, animal-based foods are rich in protein and do no good to diabetic people. It increases the chances of being more prone to diabetes. Since there are two kinds of diabetes, so it has been surveyed and reported that a vegan diet can help treat both of them. The glucose level of blood, the tendency to become obese, etc issues can be carefully planned through a vegan diet.

The Mediterranean Diet

As the name suggests, this diet is a combination of both plant-based and animal-based food items and it chiefly includes nuts and legumes, fish, food with extra virgin oil, whole grains and lots of fruits and vegetables. This diet mainly focuses on completely reducing the glucose levels of blood so that there is no risk of its occurrence in the future. It is best for female diabetic patients as it has been found that this has reduced the risk of diabetes dropped to 30% in them. There are prospects of lowering diabetes in people with haemoglobin A1C levels with Type 2 diabetes.

The Vegetarian Diet

This diet includes fruits, vegetables, whole grains and legumes along with nuts and seeds. For a long time and even in older days, we have seen that plant-based foods have always done well to reduce several diseases. While people often think eating protein-rich foods like dairy, eggs, and meat can do well, what they don’t know is that a solar-energy-based vegetarian diet can offer multiple health benefits and even cure diabetes. It has been surveyed and found that people across the globe that richly intake a vegetarian diet have reduced their chances to become diabetic to around 50%.

The Ornish Diet

More or less like a vegan diet, it includes legumes, soy, fruits and vegetables and grains. The name as given has come from its Managing Director- Dean Ornish. His motto was to establish a proper diet that caters to the human heart and keeps the blood pressure under control. He also mentioned that surplus to diet needs proper exercise, a healthy lifestyle and a sleep-wake cycle to be effectively synchronized so that the nutritional supplement can do their work well. His diet chart is a nutritional program that gives specific guidance to reduce glycemia and emphasizes protein intake. Patients, who are under this diet program, can also enjoy a diet with carbohydrates. However, alcohol consumption must be avoided as it increases triglyceride levels. Thus, today diabetes is no longer a challenge as long as people cling to the right diet and proper lifestyle. Refined carbs, sugarrich foods on a prolonged basis and excessive consumption of concentrated sweeteners can increase diabetes. This disease is nothing serious as long as proper precautions are taken. So next time eat well and remember to consume foods which can easily break down glucose levels and maintain their optimum range.

NEUAILES GLOBAL TECHNOLOGIES

A Gilt-Edge Firm Providing Groundbreaking Cyber Security And IT Services

With technology venturing deep into every sector of the economy, cyber threats are becoming prominent with every passing moment. Cyber security is one such concern that is imperative but quite complex to deal with. Neuailes Global Technologies is one such emerging leader of the IT and Cyber Security sector that provides security, digital transformation, and protection services. To take this conversation further, our editorial team had a detailed discussion with Mr. Tarun Arora and Mr. Shankar Suman Co-Founders at Neuailes Global Technologies Pvt. Ltd. The young entrepreneurial duo laid the formal incorporation of the company in 2018 and since then the legacy of success is unstoppable. We also got to know about their roller coaster ride of entrepreneurship so far along with the company’s future endeavors. To share the same enthusiasm with our readers, we have woven this story of dedication into words.

How Everything Started for Neuailes Global Technologies

Mr. Tarun Arora and Mr. Shankar Suman began the company because of their keen passion for starting their own business. The duo always had the entrepreneurial spirit and ambition to curate something magnificent with their passion.

Giving a quick overview of the company, Neuailes is a team of experienced professionals in the domains of Cyber Security, Digital Marketing.The OSCP Certified professionals protect the businesses of the customers, with their expertise in DevSecScops, Source code Analysis, Vulnerability-Penetration Testing, etc. Being in the IT industry for more than 4 years, the company is supporting from startups to Large enterprise customers to secure their digital assets and reach customers digitally. The feature that separates them from the competition is their dedication to providing trailblazing services at the most competitive prices.

Company’s Take on Fluctuating Market Trends

The company embodies the paradigms of trust by showcasing its ambition. The ambition is to help global organizations overcome the fear of technological challenges of Digital Transformation. For this, they emphasize new brewing technologies which they believe would make a promising impact in the future. With their dedicated efforts, they are making transformations simpler and smarter and making people more open to diverse horizons of technology.

Mr. Shankar Suman Co-Founder

Being the Trendsetter of Customer Trust

The company has established its mark in the industry and the heart of the customers by meeting every standard of customer expectations. They have been able to do so by

• Standing strong against the malpractices of cyberattacks and cyber failures

• Adhering to the relevant laws and regulations

• Becoming an indomitable target by practicing absolute cyber-hygiene

In this growing digital era, brand trust is evolving and customers are evaluating their trust in those brands which stand and deliver the quality they claim. Neuailes puts in all the efforts to recognize these bars of trust and meet the expectations of their clients. For the company, a happy clientele is everything. They always exercise their limits to exceed clients’ expectations. Conducting customer surveys and receiving testimonials from their prestigious clients via video testimonials motivates them to march toward the table of prosperity with resilience.

A Snapshot of the Services Offered

To make its customers feel alleviated and appeased, the company offers services that contribute to the betterment of its clientele. Some of these are discussed in detail here-

GoDMARC: GoDMARC is a SaaS-based platform that protects a domain from Email Phishing and knows the authentication gaps of SPF/DKIM (Sender Policy Framework/ Domain Keys Identifies Mail). DMARC stands for Domainbased Message Authentication, Reporting, and Conformance. This is the most reliable email authentication protocol in today’s corporate world.

It is used for the identification and measurement of email authenticity. The best part is that it allows businesses to work with transparency and be vigilant about illegitimate use of their domain name.

GoSimulator This provides 100+ pre-built templates to choose from, one can completely customize any Email template along with its landing page. It also educates users about cyberattacks and email security threats. Additionally, it automates all the E-mail Phishing campaigns in one go which enables their clients to address their target audience easily.

NeuMails: With this technology, E-mail Marketing has become easier and more lucrative as it optimizes the process of sending transactional and promotional emails quicker and efficacious.

NeuCop: NeuCop protects all web applications, infra, and apps tested against any vulnerability.

Essentiality of Cutting-Edge Marketing Strategies

The team first identifies on what channels/platforms their target audience is the most active, depending upon the products or services offered. They generally use numerous channels and cross-promotions to comprehensively advertise their products. Their messaging is continuous and cohesive. The efforts are inclined towards making the messages informative to expect more engagement.

Plans for Future Expansion

For the coming years, Neuailes Global is planning to come up with new and exciting products in the cyber security domain. The main focus will be laid on-

• Securing and streamlining core communication aspects of the digital era

• Guarantee trustworthy internal and external communication

• Enhance customer acquisition efforts

• Provide modernistic tools to accelerate effective communication

Mr. Shankar also talks about his personal and professional targets set for the future. He wishes to balance his passion for his career with his personal life. Boosting his time management skills for the company and improving the work-life balance, is his near goal.

Words of Intellect for the Readers

Mr. Shankar Suman says that -“Nobody is a born entrepreneur. We all have to learn from the experiences our journey brings to us. We all commit mistakes and to be capable of accepting positive criticism is a marvelous quality to have. Try making positive notes from the feedback you get because that is the golden key to taking your business forward in this competitive bubble.”

Mr. Tarun Arora Co-Founder

Entrepreneurial Traits That Lead to Success

What does it take to be a good business owner? Is it being born with a strong drive? Is it being a person who likes to be around people? Is it enough to be charismatic to get people to buy something? Even though some successful entrepreneurs have these traits, they do not usually describe all of them. Not everyone is born wanting to make the world a better place. Many successful business owners today are people you might have thought were not smart enough in college or high school. Anyone can become an entrepreneur. But all successful entrepreneurs have a few key personality traits in common.

1. Strong Work Habits

Successful entrepreneurs know how to work hard. Most of the time, they will be the last ones to leave the office and the first ones at the office. If there is work to be done, they will come to the office on holidays and weekends and keep working until it is done. These are the types of people who always think about work, even when they are having fun.

2. Deep Passion

Passion and hard work go hand in hand. To keep the business firm, you need a good work ethic and passion to stay motivated enough to keep a good work ethic. Did you ever get an A on a school project because you cared

so much about it? This feeling of success is worth a lot, and it is how entrepreneurs feel when their hard work pays off in a big way.

3. Creativity

People often make companies that do well with many crazy ideas. Entrepreneurs have to come up with unique ideas that make their businesses stand out in a world where competition is fierce.

Creativity can mean coming up with new ways to run a business. It can also be used to solve a problem by finding a link between two things that do not seem to go together. Creative entrepreneurs think about the possibility that the old way might not be the best.

Self-starters do not settle for a 9-to-5 job that drains them. They do not give up the moment things get complicated.

A self-starter does what needs to be done without being encouraged or asked to do so. They start their projects and take charge of them on their own. They know that when things get hard, it is a challenge that helps them grow as

Plans change? Do you have to start over on a whole project? A successful business owner will eliminate problems and start from scratch, so they do not get stuck in a big rut. Many business owners will tell you that their businesses turned out to be very different from what they had planned. They might also say they would not have wanted their

Being easygoing means going with the flow, not getting stuck in certain thinking, taking new opportunities as they come, and being open to changes and criticism. Entrepreneurs who are good at what they do can make something

No one has all the answers. Due to lack of money, a new business often does not have staff in every department. Putting together a team takes time and money. It means that people who want to start their businesses need to learn

Entrepreneurs who have had this kind of experience are so well-rounded. They have seen, done, and learned

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