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Prakriti Gupta Editor

Passionate To Inspire Generations With The Essence Of Entrepreneurship

Don’t you agree that sometimes even a brisk moment of witnessing the real spirit of hard work is enough to inspire us inside out? India is now rubbing shoulders with the most developed countries in the world when it comes to business and entrepreneurship. Our colossal entrepreneurs are taking the country’s business ecosystem to sky-high heights of prosperity and intellect. Prime Insights has always poured in robust efforts to feature some of these breathtaking stories from the corporate fraternity. Our only aspiration is to give voice and to support all those inspiring leaders who’ve carved a legacy worth admiring.

To begin this edition and pay our gratitude to this spirit, we welcome our readers to this state-of-art read. The cover story of this magazine features YODO Design. YODO is a dignified leader delivering unmatchable UI/ UX and SEO solutions that are curated in the arms of 20+ years of rich industry experience. Mr. Usman Pervaiz is the majestic brain behind YODO. The company has served more than 450+ clients across the globe. The company develops innovative services and tools that give a new dimension to designing software. Their service portfolio includes services like design, technical SEO, e-commerce, marketing, graphic designing, and development designs. Their only mission is to deliver results at costeffective prices.

Committed to making a difference in the UI/UX industry, the team knows that today’s business world is welcoming broad technological advancements. Eye-catching marketing methods are necessary for every business firm to attract its target audience. In the same direction, YODO has assisted over a thousand retailers worldwide in leveling up their deals to six figures. They have left an ever-lasting mark in the industry as well as in the heart of customers with their endurance, fundamental morals, and problem-solving approach. During the COVID-19 pandemic, the team went with organic and pure email marketing to promote their services to the clients. YODO plans to establish an entity in the United States and open two more national offices in Pakistan.

That’s a wrap-up here! Many more such things are to explore in this edition. Keep us in the feedback loop and tell us how our efforts are creating a difference in your lives. 2023 is around the corner and we’re waiting for more such sparkling experiences coming our way. This New Year our entire team will be showering our global readership panel with more such quality content from the business world. We hope that this year brings an immense rainfall of prosperity and serenity to your lives. Make a promise to stay even more focused on your goals and your efforts will outshine in all directions.

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Editor In Chief

Ankur Mishra

Editorial Coordinator

Yash Anand , Shweta Singh , Kaustav Sarkar, Trishani Sarkar, Jasmeet Bhatia, Siddhant Pengoriya, Khushi Rawat, Prakriti Gupta, Pinki Singh

Art Director Aryan Jha

Graphic Designer

Bhavana N Sivadas, Deepanshu Bisariya, Sumit Joshi

Head Of Distribution & Production

Shivani Lath, Kaashvi Jain, Tarush Rajawat

Web Development & Maintenance

Apoorva Jain, Anup Bhandari

Advertising & Promotion

Rohan Batra, Pakhi Vats, Gaurav Singh, Suhani Joshi, Sakshi Jain

Sr. Business Development Manager

Manish Mishra, Arindam Sarma , Yashwinee Singh

Business Development Manager

Priyanka, Mehul Garg

Data Analysis

Mala, Anand, Khushboo, Jaanvi Singh,Aditya Tomar, Athul Vijay K, Shaurya Agarwal, Vishal Bhat, Rohit Rana, Ankita Singh

CONTENTS

10

UNDERSTANDING AND DELIVERING THE BEST UI/UX AND SEO SOLUTIONS

Divami Design Labs: The More Creative The Things Are, The More Indulgence It Garners

Amy HRMS India : Iconic Brand Of The Year 2022 In Pharma And Healthcare HR Consultancy

Global Leadership Trend, Skills and Cross-Culture Explained

Best-Selling Electric Car Companies in India:

Captus Technologies: Committed To Creating Ultramodern Marketing Solutions

Woot Factor: The Nayi Soch For Naya Bharat, Building Affordable Luxury Experiential Marketing In The BFSI Secto

Red Baton: Impacting Businesses with the Revolutionary Concept of Comprehensive Human Experience

Inhome Personal Services : Michael Collura, Who Revolutionized The Healthcare Education System

Modes of Inspiration at the Zenith of Leadership

Usman Pervaiz CEO

The Brand Inspiration!

The YODO founder, Usman Pervaiz, inspiration for starting the company is working together to find digital solutions to problems and giving time to help others. He asserts that his and others’ financial situations will improve by learning from the customers and assisting them in their education. Because all of this is feasible within a business context, it motivated him.

You Only Do Once!

You Only Do Once!

TanzeelUr-Rehman Founder

The Design

Mr Tanzeel loves to design creative graphic stuff. It’s not just his profession, but his passion also. He has worked on hundreds of creative projects in more than 7 years of experience. This passion lead him towards the “FOUNDER” of design

Laraib Tariq Design Team Lead

Multi Tasking Gal!

Meet Laraib Tariq. A Designer with amazing creative skills and ability to adapt trending design visuals. She has worked with clients from all around the world. Her experience let her craft her eyes and senses to professional designs.

You Only Do Once!

Because of the prevalence of new and developing technologies, the UX industry has undergone a significant transformation. However, the genuine value that a user experience (UX) expert offers to the design process does not come from technical knowledge but rather from human-centred talents. In addition, developing soft skills is vital if the user experience continues to advance.

How must UX/UI Adapt to Changes in Technology? Artificial intelligence (AI), brain-computer interfaces (BCI), mixed reality (MR), voice interfaces and blockchain are just some of the digital technologies that are reshaping the landscape of human-computer interaction. Besides, service providers such as YODO Designs demonstrate how many design tasks are being automated. However, where does this leave the organization in light of the development of tech-focused products and methods? YODO develops innovative services and tools that cover all elements of development and design in software. It provides vital services like design, technical SEO and development for its clients. In addition, the firm offers services in e-commerce, UX/UI, mockups, marketing, graphic design, and many more. Customers all around the globe are happy with the quality of the job that the company produces.

The Incorporation

YODO is not an ordinary company that boosts UX/UI industry or future. In its experience of 20 years, the company has served 450+ clients worldwide and attained a team count of 80 members. The company only focuses on delivering premium quality work, better results at cost-effective prices and cutting-edge solutions in one place. The company maintains a positive attitude while working together and never losing sight of the fundamental principles. Everyone at the company can contribute their thoughts, ideas, and recommendations on how it might improve its performance. The company made meeting the deadlines its primary concern to complete the tasks timely. Its mission is to provide high-quality services and products while maintaining punctual delivery and complete patron satisfaction. The company is committed to making a difference in the world via innovation and assisting customers in accomplishing their professional objectives.

YODO USP

Through the years, the company has realized that the human brain tends to adapt to new developments. In the current situation, retailers are embracing new fashions, designs, and marketing methods to attract the audience and increase sales. Using its expertise, the company has assisted over a thousand retailers worldwide in improving their daily deals to six digits.

It, however, depends not just on the design but also Marketing Gurus. However, the customers don’t need to worry about a thing since the company has covered them in every development and design element. The client undoubtedly wants to know how and what the company’s procedure works, but here’s all they need to know to get started:

01- Discovery

The company discusses setting up a meeting with the customer to see whether or not it is a suitable match for one other. The client explains the projects and their needs. The company’s Project Management and Communication Experts engage in direct conversations with the customer to ensure they thoroughly understand both the client’s and the product requirements. After that, the company handle interactions with the client and team using project management tools such as Asana, Trello, and Teamwork, among others. When a customer gives the company a job, it hands it off to its Team Leaders. It ensures that the specified details are attended to and that the quality of the work is not jeopardized.

Simply stating that the company provide Quality is no longer sufficient. The company devoted significant time and effort to learning about and studying the customer’s product. The company analyses to determine which aspects of the customer’s website need improvement and which parts of their rivals’ websites are performing well. The next step was for the company to construct some wireframes while keeping in mind how the human brain works. The company spends a lot of extra work on Case Studies since it knows they are essential in selling an Awesome Product.

02- Communication

The company’s system is intended to make contact between YODO and the customer simple and uncomplicated for convenience. The customers will constantly be informed of the progress of their project, and the company will participate in the process as a partner. The key to success in this endeavour is practical two-way communication. To that end, the company makes it a point to use the most cutting-edge technologies at its disposal. Skype, Slack, or any other instant messaging service that makes the company’s conversation more noticeable is the one that the company like.

03- Satisfaction

The company’s top priority is to secure the customer’s success and satisfaction. It can do this by combining its high-end creative design with its expertise in marketing and its dedication to consistently providing a website that the customers will not only be glad to show off but will genuinely move the company ahead in fundamental ways.

The Challenges

YODO is the best UI/UX and web development company in the world since it offers thousands of different companies an affordable flat charge for an infinite amount of design work. In addition, the company was conceived from the notion that everyone should have continuous access to graphic design services that are smooth, dependable, and performed by professionals. The company launched its official operations in 2019 with challenges like few available resources, issues with team leading, putting together a customer ticket system, improvement of the company’s fiscal strategy, and finding reliable professionals to collaborate with and hire.

The Offerings

The company provides three business services:

01- Web Development

It is a systematic and organized approach to creating a high-quality website. The company has specialized web development services that offer a variety of tools, platforms, and methodologies for businesses. To build, debug, and run a website, the company’s developers have to work behind the scenes and use the back-end, the front-end, the server dispersed network and the database. Using the company’s services comes with many significant advantages, including the following:

Create a website with a functional design

• Effortless manoeuvrability

• Faster loading website

• Friendly to mobile devices and responsive

• Get in touch with more customers

• Increases in both sales and revenue

• SEO-friendly website

• User-friendly design interface

02- Web Design

If the customers want their website to seem genuine, they need to hire the company. In addition, the company would provide the website with a higher profile in internet search results, which would bring in the target demographic. When the customers choose this company, they can have peace of mind knowing that their website is in good hands and is performing the functions for which it was created.

The following is a discussion of the advantages of collaborating with the company:

• A design that is responsive and keeps the customers interested.

• A quicker website that ensures the possibility of future business prospects

• A website that is finished and has all of the contact points operational.

• Professionals have a more in-depth and comprehensive knowledge of the sector as a whole.

• SEO Strategies that would bring in more visitors and potential customers to your site

03- Search Engine Optimization

Streamlining a customer’s website should be a high priority if they want to build long-term awareness of their business, expand their interest groups, and increase revenue.

Let us take a look at how the advantages of YODO SEO services can help the customers:

• Adds to the reputation and credibility

• Assists with content marketing and vice versa

• Enhances the capability of use on websites

• Help get in touch with more individuals

• Improves position within local search results

• Increases the percentage of active users

• It doesn’t need to involve any expense

• Maximizes PPC campaigns

• Offers an advantage over your competitors

• Quantifiable results from SEO

The Trust That Cannot Be Rivalled

According to Mr. Usman, trust is an essential aspect of the hypercompetitive world we live in today. It is also among its unique selling points. Customers’ faith in the business and the solutions contributes significantly to the proprietor’s success. Because the firm knows the ideas, requirements, and expectations, the customers have faith in the company’s ability to turn the concept into reality. Additionally, a large number of industryleading businesses have confidence in the company.

A Brief Analysis of a Customer’s Skepticism

Mr. Usman says that owing to the misleading nature of marketing; customers find it difficult to differentiate between what is genuine and what is untrue. He goes on to say that the consumers have a lot of questions because of how revenue is generated, a wrong first impression, a lack of an emotional and personal connection with customers, and a failure to empathize with the challenges customers face. As a result, he has centred the accomplishment of his business goals on three guiding principles: affordability, quality, and punctuality.

The Customer Arena for YODO

A positive attitude, strong connections with customers, the right approach to problem-solving, a commitment to delivering quality work, a can-do spirit, and the motivation to make it happen are all things that help the company leave an indelible mark on the industry as a whole and the hearts of individual customers.

A client is a partner in the success of the firm they are doing business with. The team at the company continues to advance thanks to the faith and support of the company’s clients. According to the business proprietor, clients have a purpose beyond just bringing in income. He maintains that, in a nutshell, in the absence of clients, firms cannot continue to function.

The company continues to cultivate its ties with a vast number of customers. Its interaction is increasing stronger and deeper with time. The company works hard to bridge the communication gap between the brand and its clients. Because the brand is in tune with the target audience’s requirements, it is made feasible.

Marketing Initiatives

During the COVID-19 epidemic, the firm promoted its services using email marketing to reach customers who were not physically associated with the business. The company outsourced its work on social media by leveraging platforms such as Facebook, Linkedin, Twitter, Instagram, and Youtube, as well as search engines.

The Trust In The Brand

According to Mr. Usman, no such scale can be used to measure trust; however, the reviews, recommendations, testimonials, appreciation and support of customers can provide insight into the degree to which customers trust a particular brand. The company is converting the customer’s imaginative work into reality, which helps it to build trust among its customer. Every client has two primary priorities when it comes to the firm they do business with: quality products and an awareness of the needs and expectations of the customer.

The Plan For The Future

The company’s brand is working toward accomplishing its goals. In addition to other locations in the United States, the company plans to establish two national offices in Pakistan. It intends to broaden its operations throughout the country over the next few years.

The Journey Taken By Mr. Usman

The road was not easy for Mr. Usman in his career as an entrepreneur. Both he and the company had to contend with a great deal of difficulty. Nevertheless, despite everything, endurance, devotion, and persistence lead to accomplishing the objectives. On this day of intense competition, standing out from the crowd might be challenging, but the rewards for hard work are always worth it. It resulted in happiness and gratitude. To achieve the objectives that have been outlined, the company intends to construct a self-motivated workforce. In addition, it focused on the development of the individual’s well-being and personality.

Suggestions For Aspiring Business Owners

According to Mr. Usman, the keys to success are information, knowledge, command, discipline and hard work. In addition, he advises, “Always follow basic beliefs when pursuing your objectives, maintaining consistency, and keeping things simple.” In a nutshell, he claims that if an individual assists the businesses they have collaborated with in the past, those brands will also help the individual achieve the objectives they have set for themselves.

A Message For the Readers of Prime Insight

Mr. Usman is grateful for Prime Insight Magazine’s efforts to raise awareness about Startup Companies. He requests that the magazine continue encouraging emerging enterprises in their marketing efforts.

Divami Design Labs:

THE MORE CREATIVE THE THINGS ARE, THE MORE INDULGENCE IT GARNERS

When we as a consumer explore applications or websites that have an amiable user- interface and are loaded with avant-garde designs/ visual components, we are inclined towards it more! This industry is booming with flying colors and is helping businesses to enhance their customer experience. With that being said we have the mesmerizing face of the UI/UX designing industry- Divami Design Labs. The brand has been awarded as the “Best UI/UX Designing Company of the Year 2023”. We shall explore more about the journey of Divami and know their algorithms of stamping excellence in the industry.

The Zeal of Creating Legacy

The requirement for exclusive UI and UX designs is growing complacently. As every business has its demands, Divami downpours ebullient efforts in adopting a methodical user research approach to have a deeper understanding of their client’s needs, important factors, and behaviors. After analyzing these pointers, Divami customizes its designs that adhere to the client’s user base. As a consequence of this, the end-users of the platform intricately relate to their efforts of designing personally for them.

The company also takes a thorough overview of domains like designing for Tech Software products, B2B Saas Platforms, enterprise digital Platforms, and Consumer apps. This showcases their design structures being highly adaptable and customizable to the standards of different platforms. Divami has always perceived the notion of becoming the most credible and trusted brand in the UI/ UX domain across the globe. Their aspirations of seeing their clients become successful are always full-fledged.

Naveen Puttagunta, Founder & CEO | Divami Design Labs

Galvanizing Unmatchable Innovations

When it comes to innovations being fabricated at Divami, the work is done to the core. Their ways of unleashing growth and developing models of long-term success are over the top. All of this comes from the incorporation of various ongoing trends in which their clients operate. This grips their position to evaluate clients’ pain points in a detailed manner. This also helps Divami to strengthen their abilities to bring innovations and find accurate solutions to different problem statements. Talking about the project execution strategy, the pivotal strength of Divami’s team lies in their ability to think out of the box! They have an ardent commitment to executing the fresh idea with promising quality and perfection.

Achieving Dynamism via Numerous Tests and Trails

The initial journey of Divami started as a roller-coaster ride where the company encountered many cumbersome circumstances. The inception years were quite fulfilling and they grew with an accelerated trajectory. But soon times came when their calculations and strategies didn’t go as anticipated. Because of this, they witnessed a downtrend in the results. But to thrive back with cosmic energy was straight up to their ally. The team learned from the mistakes and started hustling again.

An Audit of Company’s USPs

The foremost distinctive factor of Divami is that they take complete ownership of project management and delivery. They handle the entire project while reassuring that unique and topnotch partners deliver different segments of the project. Even in some situations where the team is supposed to only work on the User Experience (UX) of a product, they go an extra mile to provide a pixel-perfect working UI. This diligence in imparting such dedicated services is a gigantic differentiator as talked about by many of their customers.

The second USP is their project execution model. Their way of handling different projects with ethics like credibility and reliability makes them stand out. The team emphasizes on processes that are driven out of diverse filters of management. Such processes are proven to streamline efforts in the direction of users’ needs and evaporate individual designer partiality. The designs produced by Divami are innovative, comprehendible, and practical inside out.

Conventional Work Ethos of Divami

Divami has always stood by its fundamental values over the years. These fundamentals have been continuously implemented without any compromises. The team is always driven by a constant urge to do magnificent things for the clients. Even their clients acknowledge this mindset right from the beginning. During the times when grounds of disagreement arise, clients always respect the team’s point of view. This is because they also understand that the team is working with enthusiasm to safeguard their interests. One of the quintessential reasons why clients keep referring to the company or coming back is because Divami’s pixelperfect designs have made their products shine out from the competition. All these credits come from the ideology of taking every project as a collective endeavor. The team stands by the company’s methodology through all thick and thin. This takes the company ahead on the road of accomplishments.

Accrediting Employee’s Overall Prosperousness

When it comes to the tranquility of employees, serious efforts are made to ensure that employees are surrounded by a motivating work environment. The Divami team does not see them only as working professionals. Rather they see their employees as an imperative part of the company. Longer years of employee association are possible only when they’re considered stakeholders and not contributors. So, the way a company treats, nurtures, and encourages them to push their potential, becomes the deciding factor here.

Illustrious Future Outlook

As a transforming business venture, Divami is proud to hold an influx of long-term clients and a portfolio of multiplying projects. They are looking forward to expanding their team in the coming years. Already having rigorous targets aligned for the next five years, they will equip themselves with astute resources, training sessions, and valuable team additions. Furthermore, as the team is gearing up to become future-ready, they’re planning to enter Metaverse, Web 3.0, AR/VR, and IoT amongst others. Being in the UX/UI domain since 2008, they know the potential this industry possesses in the future. The agenda of leveraging UX to implement techniques to upscale human-technology interactions makes Divami unparalleled.

Connecting with the Aspiring Entrepreneurs and Readers

Entrepreneurship is challenging but comes with endless opportunities to exercise your capabilities. The road is not easy but it brings many twists and turns that are worth experiencing. Something better or bigger is always in the making. You should look for ways to divert yourself from the rat-ruckus race and target to improve what you already have. Lucrative business is all about the relationships an entrepreneur establishes with their customer base, clients, and colleagues and not merely about the money.

Global Leadership Trend, Skills and Cross-Culture Explained

Today, there are fewer clear boundaries between countries. Because of how quickly the world is becoming interconnected regarding trade, entertainment, finance, and culture, it is essential to adopt a Global Mindset. To stand out in today’s competitive business environment, one needs to develop a global perspective and leadership skills. Why is it crucial to have global leadership skills, what do they entail, and how can you acquire them? Future business leaders will benefit from a deeper dive into these questions and the global leadership topic in today’s blog.

Dissecting the Meaning

Global leadership context necessitates more than simple communication. It also requires the ability to sway people from widely varying backgrounds. This distinction separates a leader from one who can successfully navigate a complex environment that cuts across borders and cultures.

Foster a Worldview

Global leaders are the next generation who can successfully navigate the global landscape, build bridges between cultures, and promote global growth in communities and businesses.

Characteristics of a global leader include those of a traditional leader and those of a person with a global mind-set. Learning to think globally requires articulating a compelling vision, employing strategic reasoning, and motivating others to work together. As a global leader, one must master the complexities of the international environment while seizing its opportunities.

Crucial Role of World Leaders

The term global trade refers to the exchange of both services and goods around the world. It exemplifies the growing reliance on foreign markets to import and export manufactured goods, services and skills. It proves we will need more leaders to meet the challenges of a truly globalised world.

Taking Advantage of International Trade

The ability to exercise global leadership and capitalise on cross-cultural business will become important for institutions and societies in the coming years. Organisational success will rely heavily on the efforts of global leaders. Businesses can either grow or fall behind competitors who can better adapt to the global market based on the

quality of their global leadership. One aspect of a company’s success when recruiting internationally is the ability to overcome challenges in international markets.

Required Traits

Seeing the world as a whole will become increasingly important for analysing markets, creating effective business strategies, spotting emerging trends, and capitalising on promising openings. A global leader needs interpersonal skills to motivate followers to act and work together. The ability to think strategically and solve complex problems, as well as the following qualities, are essential for developing these competencies:

• Ability to bounce back and adapt

• Enhanced perception of one’s qualities and shortcomings

• Adaptability to ambiguity and change

• The ability to think and behave creatively

• understanding of other cultures and peoples

• Prospective thinking

• Open-mindedness

• Moral significance

Cultural Understanding

Leaders worldwide must be aware of and respectful of the intrinsic connections between a nation’s culture, economy, and populace. To do this successfully, one must be well-versed in the customs and history of the country in question. It is a plus if one can speak more than one language or have experience living and working in another country. Even if one does not speak a foreign language fluently, a thorough understanding of the culture is essential for success in international business.

A Roadmap for Future World Rulers

The need for leaders with a global perspective is growing, posing an intriguing challenge to businesses and individuals. Even though being a

global leader is crucial and calls for a special set of skills, the path to acquiring those abilities may be unclear. Years of travel, searching for international employment opportunities, and language study may be efficient strategies, but they may not be realistic. A global leader can, fortunately, take measures to better position themselves for a future in global leadership, such as:

• Become well-versed in the world by learning more about its culture, geography, and history.

• Relationships between nations are important to watch because they can affect international commerce, communication, and business.

• Think about expanding your horizons by picking up a new tongue or learning the basics of a few others.

• One can reap the benefits without even learning the language.

• Getting a foothold in the culture and language by learning the fundamentals can lead to greater immersion and understanding.

• The more media one exposes themselves to from different parts of the world, the more one will learn about different cultures and how one handles everyday occurrences.

• Learn more about leadership broadly by reading up on the subject.

• Get better at talking to people, talking to people from other cultures, and talking out conflicts.

If you want to truly immerse yourself in the local culture during an international trip, include some non-touristy activities in your schedule. They should also discover ways to interact with groups that reflect the cultures they are interested in learning more about in their area.

Mr. Ronak Daga

Founder | CEO | Managing Director

Impacting Businesses with the Revolutionary Concept of Comprehensive Human Experience

Being a corporate leader in today’s world is full of new chapters, challenging circumstances, trailblazing leadership, moments of breakdown, and a lot more! Keeping that as our motivation for the day, the Prime Insights team has brought yet another inspiring story of a young, thriving, and exemplary entrepreneur Mr. Ronak Daga: Founder, CEO, and Managing Director of Red Baton. He wishes to take his company to meritorious heights of success. His brand Red Baton is emerging as a magnificent market leader in the domain of “Holistic Human Experience”. The team of Red Baton works relentlessly in designing brands and curating user experiences that exhibit continuous growth. There is more to unveil about the creativity and innovation of Red Baton which we are about to do so. Let’s see what all Mr. Ronak Daga has to share about his entrepreneurial journey and success story.

The Motivation Behind Company’s Inception

Mr. Ronak Daga: During my college days, I started working on my college festival posters, videos, and websites that got me interested in the field of design. I started my first company in college, where my friend and I came up with the idea of designing notebooks for other brands and introducing Ads in them to generate more revenue for the manufacturers and improve the quality of the product. We sold over 2 million notebooks and got featured in multiple places. After relocating to Bangalore, I tried a couple of

things only to realize that User Experience is where my heart lies. I wanted to build something great in the field of User Experience, and eventually, that transformed into a holistic Human Experience Company. That’s where we’re at!

Facing Challenges with Robust Audacity

Mr. Ronak Daga: With zero money in hand, starting a company and quitting a full-time, high-paying job was difficult. I kept saving money I made from my night job and freelance work to ensure that I utilize it for Red Baton’s future. Also, I was 23 when I started, and it was difficult to make decisions without any guidance. Getting our first retainer customers who would work with us month-on-month was another challenge. One-time projects were not enough for us, and there were times when I did not have money for food or to pay our house rent.

Defining Market Trust and Establishing the Mark

Mr. Ronak Daga: There are a few parameters we consider as a sign of trust. Delivering high-quality work and value every time, delivering on time, and ensuring we understand our customers’ business goals and build value for them. We are unique as we provide a complete Human Experience and consult around product road-mapping, design, research, and engineering execution, keeping in mind that we have the business goals and ROI aligned with the work we deliver.”

As the space gets crowded, clients have doubts about various service companies based on their prior experience. In our domain, consumers start trusting the brand post working with them on projects. When starting, they do look at the kind of projects delivered; brands worked with, awards won, etc.

Serving Customers with Authenticity and Perseverance

Mr. Ronak Daga: We focus on high standards and quality of work, with on-time delivery. We work as product consultants rather than a service company. Our consultative approach to delivery and our work is what wins over customers. There are a few parameters that we use to segregate our potential clients. Product ideas that they are trying to build, we like solving interesting problems.

• Award-winning solutions and a partnership rather than being a vendor.

• If it can add value to our portfolio and the customer.

• If the product or the business will survive in the longer run.

We generally try to take a testimonial from our customers and an NPS score (Net Promoter score) to measure the scale of customer trust. Also, we look at if the customer is giving us a referral or not. If the customer is giving us a new brand to work with, it is a huge demarcation of trust. When customers come to us, they look at the reliability and work quality that connects with people across the globe. Whether they come to us with an idea or want us to overhaul the product, they trust us like consultants rather than an IT company.

Introducing New Paradigms in the UX Industry

Mr. Ronak Daga: We have always tried to work a little more horizontally to complete our offerings, enabling us to offer our vision of a “Holistic Human Experience”. To deliver a comprehensive holistic experience, we have invested a lot more in our research division. We have also increased our brand team, which essentially increases our scale on the brand positioning, identity, and marketing front. Most importantly, we have scaled our engineering team; now we can start from market research to Brand Identity and product design to engineering and from launch to the growth of the product. We’re also trying to bring in a few levers to ensure that this holistic circle is being met and customers derive maximum value from our services. This year, we are going international. We are opening a center in the US and many centers across India. We are also trying to integrate many niche skills like creative developers, NLP, data scientists, and more. We are investing heavily in our research department and building internal IPs, which will enable us to become a market leader.

Dedication Speaking for Success

Mr. Ronak Daga: During the initial phases of our journey we didn’t perform any marketing or sales. Our business leads came from customer referrals and word of mouth. The trust our customers had in our services motivated us to deliver services par excellence. Well, that was the only way of stamping our name in the UX industry. The clientele comes to us with a demand for reliable and gilt-edge services that can connect with people across the globe. Whether they have the idea in their minds or want us to take command, clients trust us like consultants rather than an IT company

Professional and Personal Milestones for Future

Mr. Ronak Daga: From a personal point of view, I aspire to be a better leader. I want to lead teams better, and I want to align people better. I always ensure that people around me grow along with me. I have also started investing in interesting business ideas. From a business perspective, I want Red Baton to become one of the market leaders in the space of Human experience. I think we’re reaching the scale where we start competing with our leaders and inspiration that we used to look up to.

Enlightening the Readers with Motivation

Mr. Ronak Daga: As an entrepreneur, there are three things that I would like to convey to all the young entrepreneurs and readers reading this,

• Start younger, fail faster. So that you still have time to try something else.

• Learn to let go. Acknowledge the fact that something is not working out for you.

• Consistency! Keep trying and be consistent in what you do.

INNOVATING FOR PERFORMANCE

Design & Engineering

High Performance Connectors Onsite Installation

Swaging Services Pre-Piped Assemblies

Fluid Controls® has over 45 years of experience delivering high quality, high-performance ‘Make-in-India’ products which delight customers. We offer comprehensive solutions – from supply of high-performance connectors, valves and piping accessories to engineering and installation services. At our DSIR approved R&D center, we offer customers design and FEA services, performance testing at our stateof-the-art laboratory and customized prefabricated tube and hose assemblies.

Captus Technologies: Committed to Creating Ultramodern Marketing Solutions

Preface of the Company

Captus Technologies Private Limited is acknowledged as a pioneer leader in the website development sector of India providing comprehensive solutions for strengthening the online presence of businesses. The company handles all the digital marketing requirements and undertakes a rock-bottom approach for every project. With a customercentric methodology, Captus Technologies has helped brands increase their online leads and improve brand quality. Their services cover areas of content developing, programming, copywriting, etc. Moreover, their perseverance has brought them numerous accolades. So today, we are covering one of the most iconic brands of the year 2022’s story. We have Mr. Jay Wadhwa and Mr. Jogindersingh Rajput- the Directors of Captus Technologies with us to narrate the sagas of their entrepreneurial journeys. Stay tuned to us with the end for a bloom of inspiration!

From the Days of Inception

Technology has empowered us over the years. The ever-expanding face of technology inspired Mr. Wadhwa and Mr. Rajput to begin their journey as entrepreneurs. Captus Technologies is driven by the potential of technological advancements to meticulously support people and escalate business to sky-high heights of prosperity.

Walking on the Road of Obstacles

Like every business firm has its phases of ups and downs, the company also faced struggles since its inception. The challenge of building an efficient team for the company was quite obstinate. The company had to significantly work hard in getting the right

MR. JAY WADHWA | DIRECTOR CAPTUS TECHNOLOGIES PVT. LTD.

set of skilled professionals on board, to ensure the smooth functioning of their processes. But with years of tests and trials, the brand shook hands with exemplary professionals who helped them gratify their services.

The Alpha Factors

At Captus Technologies, work speaks for itself. Every time the company deals with a client, they ensure a promise for continuous growth. They deliver services with perfection and never miss an opportunity to create a sweet spot in the hearts of their customers. For them, every person who has faith in the vibrancy of technology and knows about its aura to transform businesses becomes a part of their extended family. No matter what step the client is on their digital journey, the team of Captus Technologies joins hands with them vigorously. The team further takes their clients to the brighter side of the road with immaculate guidance.

A Portfolio of Dedicated Services

Captus Technologies has an exemplary portfolio of avant-garde IT services. They help brands enjoy development, amidst this changing contemporary digital arena. Starting from the show stealer, the company’s UX/UI Designing and Web Development services have made them the ultimate torch-bearer. The company also provides effective marketplace solutions and digital marketing strategies to transform businesses on a 360-degree level.

A testimony of their services is that all the esteemed clients have always been in constant touch with the team. With their magnetic and quality work, they have turned the dreams of their clients into reality. Each customer of Captus Technologies feels valued inside out and promises to furnish stronger alliances in the future as well.

Unshakeable Acquaintances with Clients

For any brand to shape and mold the lives of people optimistically, establishing a realm of trust in the market becomes the guiding force. Captus Technologies takes pride in furnishing services with the serene value of digital innovations. The team understands the particular features of their client’s business models and presents customized solutions for the same. To be able to meet the particular interests of the clients and accelerate their progress makes them a 100% trustworthy platform in the market. The company adapts to the notion of helming grounds for leveraging technology as per the demands of the customer.

Gaining the trust of customers is directly proportional to the amount of experience one has in the field. It becomes simplistic for a brand to pitch high for its services with a strong portfolio of clientele. This also adds the bubbles of authenticity to a company’s position in the industry. In the beginning, it’s quite a laborious task to turn the tables of successful collaboration but with time, things come along the way. But a strong grip on attitude and determination in ideas can get the ball in your court! The only way Captus measures the depth of customer trust is by comprehending how long they remain connected with the company. Retention rate is a pivotal factor in measuring how appropriately the team is working in a streamlined direction.

Captivating Table of Milestones

The foremost thing that clicks a client’s interest is Captus’s resonance with change. A major count of the businesses that come to Captus is in the hunt for reassuring services that can enhance their digital game and uplift their position in the respective industry. It’s quite obvious that their search ends at Captus!

Implementing Efficacious Marketing Strategies

Captus Technologies believes that in this new age, social media has the utmost influence on the present-day generation. Social media has accelerated their marketing processes profoundly. The brand has a team of zealous individuals whose efforts helped them to achieve a plethora of significant leads and prospectus. Another strategy that worked for them is the affordability criteria. Captus always guarantees that purposeful services are rendered at affordable prices so that its clients don’t have to burn a hole in their pockets to build a stalwart online presence.

What’s Next to Accomplish?

A lot of state-of-art goals are aligned for the future to be consummated. With the current competency that Captus Technologies has picked up over the years, the limit ends in the sky now! Their efforts have gained fuel and Captus is recognized as an admirable name in the segment of digital transformation. The team has committed themselves to new chapters of excellence. They assure to continue working with credibility and add caliber to businesses.

Cementing Words of Entrepreneurial Acumen for the Readers

The company gives a guiding message to all aspiring entrepreneurs of the future. The team highlights the importance of being audacious without being afraid of the consequences that follow. One must learn that without taking risks there is no scope for improvement. Becoming successful comes with the cost of experimenting with your abilities, so beat the clock and get what you want!

MR. JOGINDERSINGH RAJPUT | DIRECTOR CAPTUS TECHNOLOGIES PVT. LTD.

MODES OF INSPIRATION AT THE ZENITH OF LEADERSHIP:

To inspire others, one has to himself or she is inspirational, that any leader or businessman cannot build up a strong business if they are not self-inspired. It is equally important to inspire others and get self-motivated as well. Inspiring your workers is another crucial step so that through hard work and team association, your company can get through any crisis. A manager who himself gets de-motivated or burned down internally cannot motivate or inspire others to work together or think about ways to scale their business. Several ways of self-inspiration or motivation can add a boost to revive your pent-up energy and make you stay tuned to the business growth. Let us see them:

Formulate an incentive plan

Giving incentives to employees is the best way to regenerate the entrepreneurial spirit and get self-motivated at their excitement of staying well-tuned with the job. Give them rewards and show appreciation so that they praise your qualities and in return think of ways to stay together with you in all situations. Give a sudden Friday afternoon off and surprise them by relieving them from work load at the week’s end. Make a list of certain things whose responsibility is on your own and don’t load them unnecessarily onto others. A simple reward can make your employees find the motivation to solve the most difficult task for you, thus, helping you stay inspired with your job. Employees report to the regional manager only when they are approachable. Take short breaks from work and give them to your employees too. It is very important to get self–boosted after a continuous tiresome schedule.

Pursue endless learning

There is often a saying that ‘there is no age to learn’. This implies, that any people from any background, irrespective of what they know or have accomplished, must pursue to learn and acknowledge more and more. While you think that you have achieved all and there is nothing more to learn, there are still numerous

things to know and trust me when you learn more; the urge to achieve more gets deepened. Break up regular monotony and try new changes at work by introducing new things that you have learned and understood. Keeping the routine stimulated through the week is okay but making short and necessary changes drives your business portal into a positive channel. Learn how others have accomplished their goals too.

Develop employee engagement

Participate in parties, small discussions, Tiffin-break and sort meet after and outside the office to get connected to your employees in real terms and understand what they learn about the company or want to achieve in the long run. Spend time in team–building and stay energized and engaged. Never isolate your mind as a boss but make sure others think you to be a part of the whole team. Sometimes, your team members can offer you insight into the company’s operations or what needs to be amended soon which you might have skipped or never realized. All together, tackle problems and deal united with situations. A happy team is a productive team and it builds a developing organization.

Mentally plan your goals

Stay inspired through visible goals and makes sure your direction and work both correlated to your teammates and they find a purpose in your organization to work for. First, include your goals not professionally but skeptically in a way that determines your future endeavors and then think about making it productive by creating an engaging workplace with a bond of fulfillment and happiness. Write in a few steps as to how one can easily work towards your goals and pin them to the most visible portion of your workplace so that every time someone sees them, they are ready to work like that. Set a goal that has a proper work-life balance that is a proper day off, a list of sick leaves and casual leaves are there or any holiday package, if offered. Make your employees feel that it is a place to grow not burned their shoulders for the benefit of others. Make your goal organized and set reminders not to skip important work at hand.

Amy HRMS India

ICONIC BRAND OF THE YEAR 2022 IN PHARMA AND HEALTHCARE HR CONSULTANCY

moment of pride for the company because each leader is now managing a business of over one billion. In this article, we will be covering the story of Amy HRMS India which is garnering umpteen recognitions for its gold standard services. The entire team of Prime Insights Magazine congratulates Amy HRMS India as it is being featured as the ‘Iconic Brand of the Year 2023’ on this platform. To make it more auspicious, today we have Mr. Manoj Pundir- Founder and CEO at Amy HR Management Services Pvt. Ltd. with us. He unveiled some lesser-known facts and futuristic aspirations associated with his brand. His contribution to strengthening the pillars of Indian Pharma & Healthcare Managers is immaculate and continues to inspire the youth of our country.

Commencing a Tradition of Legacy

Amy HRMS India initiated its journey back in February 2000. An ISO 9001:2015 certified global established firm, Amy HRMS India is a top ranking HR Management Consultancy in the Pharmaceutical and Healthcare industry. The company holds more than 22 years of indomitable industry knowledge and research. They are currently working with 100+ Indian MNCs, Pharmaceutical and Healthcare companies. The brand has also completed successful collaborations with 22,000+ Managers to enhance their career growth. Out of these professionals, more than 250 strategic business leads are placed by them. It is a

Amy HRMS India analyzed through a deep-rooted study that pharmaceutical and healthcare companies require professionals with a certain skill base and mindset to promote products. Along with that, the team of Amy HRMS India also understood that many potential Managers didn’t have the opportunity to learn the required professional skills for accelerating their careers. With this notion, the firm was launched and sailed on a mission to serve the Pharma and Healthcare companies with efficient Sr. Managers and Managers. They went ahead to guide companies on the importance of human resources.

MR. MANOJ PUNDIR |FOUNDER AND CEO

Amy HRMS Iindia Pvt. Ltd.

Unique Factors about This Venture

When it comes to an HR recruitment company, the main focus is laid on serving multiple industries. The company has been in the industry for the past 22 years and has established a gripping position. What makes the brand unique is that it is ranked as the top HR recruitment brand for Pharma and Healthcare PAN India. So the team has always believed in maintaining the standards of fineness by following optimized work processes and guidelines. This ideology has helped them to win the complete trust of their clients over these years.

A Dig Into Company’s Services

The service portfolio of Amy HRMS India provides phenomenal values to their clients for garnering gigantic business growth and furnishing avant-garde business strategies. The end-to-end HR recruitment and value-added services are Amy’s prominent attractions.

Core Values of Establishing Trust

Amy India works with a distinct interaction method called career growth discussion (CGD). This method helps them to understand the candidates on a one-to-one level, as well as know about their plans for the next three years. The company also emphasizes achieving the short-term as well as long-term vision of its clients. The team participates in elaborative discussions with their clients to stay updated on their business needs. They have served brands like Ajanta Pharma, Akums Drugs and Pharmaceuticals Limited, Franco Indian Pharma, Hetero Healthcare, Ipca Laboratories, Indoco Remedies, Meyer Vitabiotics, USV Limited, Wallace Pharma, Aristo Pharmaceuticals, Zydus Healthcare, and many more.

Amy HRMS India highlights the cognizance of the continuous professional growth of its candidates. Managers that are associated with the company, share their experiences of being confident in their professional lives. The candidates say that the way Amy HRMS India has carved assiduous professionalism in their personalities; no one could have done it better. Amy’s perseverance has made them stand out from the crowd. The team ensures trust and connectivity for years.

Team Building Executed with Perfection

The core endurance of Amy HRMS India lies in the great team that works diligently to empower its vision. Their contributions have made it possible for the organization to stand where it is today.

Amy HRMS India focuses on three methodological aspects needed by every team member, i.e.-

• Continuous Learning and Development for their personal and professional growth

• Appreciation and Recognition

• Recreation and Celebrations are enjoyed every weekend.

Fostering Eminent Goals for Future

The next future plan is to increase online PEL (Positive Energy Labs) activities for Managers. They are currently working on fabricating a colossal staffing solution model to become the torchbearer in the Pharma and Healthcare industry by 2025.

Working on New Categories or Changes this Year

The company is able to serve its customers better by adopting the latest technologies like ATS (Application Tracking System), Robotic Intelligence Technology, and Data Analytics which has turned out to be beneficial for the team. They have improved their efficiency almost three times in the last year. They are looking forward to incorporate these technologies to the quick.

Painting the Canvas of Motivation for Managers

"Hard work will get you close to success in your job, but your attitude will give you 100% success in your career."

CORE AMY INDIA TEAM

INHOME PERSONAL SERVICES

Michael Collura, who revolutionized the healthcare education system

While earning a career via artistic efforts is not new, the notion of the creative businessperson is, especially for Mr. Michael Collura, the creator of Matthews Education. The online world, in particular, has provided him with the resources and tools he needs to earn a profession from his natural gifts and knowledge. Here is what you should know and learn from one of the top creative business founders of 2023, Mr. Collura, if you want to develop a company around your ability and join the expanding number of creative entrepreneurs.

The Result of Pure Determination

Michael Collura’s motivation to lead stemmed from being told that he was “nothing” in his childhood. While growing up as a young man, he expected to be “nothing” and “never amount to anything” in society and within himself. Childhood bullying played a major role in this perception of Mr. Michael in his early days. It is because everyone around him bullied him when he was younger. Eventually, Michael substituted bullying with motivation and motivation as a strength source rather than allowing it to hold him back.

Michael Collura | President and CEO In Home Personal Services

Furthermore, Mr. Michael’s younger brother, Matthew, was the only person in Mr. Michael’s life who felt he was capable of anything and trusted

him as the saying goes that nothing is earned without a loss. Mr. Michael’s life turned upside down and became less joyful when Matthew, his younger brother, died. At that moment, Michael wanted to return the planet to its former glory. As a result, he did the best he could by founding Matthews Education. The main objective of this foundation is to create a special school for individuals who wish to bring comfort and safety into the lives of others by serving as caretakers.

Challenges Excelled by Mr. Michael

COVID-19 has been the most evident and sad obstacle in health care from 2019 until now. Hence, most healthcare industry entrepreneurs deal with this problem by ensuring the safety of people around them and their team first. They also never allow this awful intruder, coronavirus, to get in the way of their vow to care for the defenseless people.

Importance of R&D for Mr. Collura

One piece of advice that Mr. Michael preaches is that “for dealing with business uncertainty is to acknowledge the reality that the uncertainty is real”. He believes that uncertainty exists and that even if you believe you are prepared, uncertainty is not. Hence, he suggests that you be ready to be humbled by circumstances beyond your control before investing yourself aggressively in R&D. In terms of R&D trends, there are many important elements to consider in today’s healthcare industry. One is an innovative technology, which Matthews Education is at the forefront of and continues to develop. It is all the massive result of Mr. Michael’s passion for creating a larger-than-life healthcare foundation as a tribute to his younger brother. Matthews Education created a first-of-its-kind website that provides caregiver certification and training in all 50 US states. To commemorate the birthday of Matthew, Mr. Michael’s younger brother, a new course will be released on July 5th, 2022. As of 2022, it is challenging to get a healthcare program approved and recognized by IBHE. However, Matthews Education has the first caregiver certification program recognized and approved by the IBHE (Illinois Board of Higher Education). It was not easy, however. This initiative has been the most difficult yet creative R&D in the healthcare industry, Mr. Michael. The aforesaid recognized program is a career-defining achievement for Matthews Education.

Motivation and Accomplishments

In times of crisis, leadership must react because you may either collapse, fail and flee, or you can fight back, stand and lead. It is in what Matthews had always believed. It is among the compelling reasons that Matthews Education is becoming the most popular healthcare program provider.

After analyzing the journey of Mr. Michael Collura so far, we believe that nothing is impossible if you discover the fortitude and bravery to confront it front-on.

Inspiration and Leadership of Mr. Michael

Matthew, the younger brother of Mr. Michael, is the only inspiration Mr. Michael had while founding Matthews Education. The foundation is built as a memorial to Matthew, who was a brilliant light in the world to everyone who knew him, not as an economic success. Mr. Michael believes that his greatest success is ensuring that Matthew’s legacy lives on with a purpose to do good, assist others, and serve countless people. As a part of Mr. Michael’s leadership, he instills confidence in his colleagues with trust. He

claims that the nicest thing about leading an incredible bunch of bright people is that his team members are much more ready than he was when he first began as a creative business owner. Mr. Michael Collura also boasts that his team does and accomplishes more than he could have imagined. As a result, he only hopes that his team continues down this road, making him even less significant.

Michael’s Success and Failure Perceptions

Michael emphasizes the importance of having a vision and assembling a team that can outperform abilities. It is critical to Mr. Michael that he provides his staff with the resources and tools they need to be more and expand the brand into something it has never been before. Mr. Michael does not perceive himself as having any worth in what matters as a founder. He enunciates that you would miss shots you never attempt if you weigh success and failure. In addition to that, Mr. Michael expresses gratitude for failures, which he believes are necessary for success. He proudly asserts that if you are afraid of failing, you are unprepared to achieve.

Matthews Education’s Core Values Founded by Mr. Michael

What Matthews Education offers in terms of quality and value is important and will always be a key indicator of its success. For elements that motivate to accomplish more, innovate further and be better, the foundation and Mr. Michael make a difference in people’s lives for customer comfort and satisfaction.

Future Created by Mr. Michael

Mr. Michael says that Matthews Education will continue to extend its course catalog in the future to offer the greatest level of certification and training for caregiver students in the United States and abroad. In the closing statement, “Do what matters to you and what you love; a passion will never be squandered in time, resources, or energy.” says Mr. Michael Collura, a creative business entrepreneur.

BEST-SELLING ELECTRIC CAR COMPANIES IN INDIA:

Over time and with racing technology, India has gradually acquired a booming market in the field of electric cars. It is a wide vehicle market and has become more demanding with time. EV manufacturers like Mahindra, Tata Motors and Hyundai have experienced strong growth in the last two years, especially after the Covid pandemic. Electric vehicle sales are improving and problems with its chain supply have been resolved a lot. The Indian Government aims to go fully electric by 2030 and several other brands are rising from various sectors. They aim to make the EV sector more affordable, easier to use and environment friendly. Some of the newcomers are Ather Energy and Okinawa. Let us find out the top 5 bestselling electric car companies in India:

Tata Motor

It is now the top manufacturer in the passenger EV market that has so far sold around 3,845 electric vehicles in the last few months. There have been around 88% sales out of which the model Tata Nexon EV is the most popular electric vehicle. In the last two months, this Mumbai-based automotive maker has sold 47,166 passenger automobiles including ICE and EV. There has been a 276% year-on-year growth. It is one of the first automotive brands to hop into the EV bandwagon. Tigor EV was the first manufactured EV under this company in 2019. The company works with the Ziptron technology that ensures the smooth performance of the battery and motor for the long term.

Hyundai Electric

It started its electric vehicle campaign with the launch of the Kona SUV in 2019. In 2019, it was one of the first foreign brands to come up with an electric car for the Indian market despite the segment being at its early stages. It plans on making this possible with its sister brand Kia Motors to share the wide span of the audience with their demands. The Hyundai Kona Electric is one of the top-selling EVs in India today. By 2025, it wants to add 23 new models and with its new E-GMP design, it will cross the Ionic 5 electric crossover to serve as the next level for batterylevel cars. The business of Hyundai has created an entry-level for European markets to invest in this business with its booming future endeavours.

MG

It is a British yet India- based automotive company. MG that is Morris Garage has made its remarkable face in the Indian EV market. The company launched the best EV OEM in the country after TATA, worth 8.32 % market share. The company plans to bring its entry-level electric car to India by next year. The model name assigned MG ZS EV has already made over 500 sales in our country. It is actively working to increase the selection of a brand-new reasonable price EV in a cost range between 10 to 15 lakh INR. The updated model comes with a larger 50.3 kWh battery pack aiming to give coverage of about 461 km per charge. Its current market rate is around 22.5 lakh INR.

Hero Electric

It currently holds the topmost position in the electric two-wheeler segment and has been a well-known brand in this industry for the last 14 years. Consumers so far have built trust and fat in this brand. It can sell thousands of EVs per month and aims to manufacture around 1 trillion EVs by 2025. It has also planned to expand its plant and charging stations. Currently, it has over 2K charging stations across the country making it feasible for consumers to charge them now and then from various standpoints. Hero’s Electric’s e-scooters include Optima HX, Photon HX, Flash LX and Atria LX, the company has sold over 46, 260 units in the previous year. Some of the models in India are Hero Eddy, Velocity, Hero Electric NYX HX, etc.

Mahindra Electric

Mahindra Electric Mobility Limited is an electric vehicle venture under the Mahindra Group. It has various EV portfolios including commercial, personal and passenger vehicles. It has made fast progress in the last few years through learning and understanding consumers’ needs. Since the launch of Mahindra Reva back in 2001, it has been considered to be one of the world’s most welldesigned EVs that was even sold in international markets like the UK, France, Germany, etc. apart from manufacturing popular units like eSupro, Treo Zor, eVerito, etc it also focuses on the manufacturing of batteries and enhancing the EV infrastructure in India.

WOOT FACTOR

THE NAYI SOCH FOR NAYA BHARAT, BUILDING AFFORDABLE LUXURY EXPERIENTIAL MARKETING IN THE BFSI SECTOR

The Indian market is a fast changing with more and more millennials taking over. Brands are bending over to create experiences for the consumers to create loyalty and higher recall. The market and brand consultants are geared up to innovate to help brands reach out to their consumers in new ways.

India inc, as of today is the fifth largest growing economy and with start ups and bootstraps, India is becoming a fast paced economy and market place. Brands and service providers are bending over to reach out to the consumers in order to sustain the business. With continuously rising competition, every brand is looking forward to become innovative in order to communicate and stand out as unique.

With Amit Relan in the lead who is also donning the role of CEO and co producer, WOOT factor – Brand Architects is creating larger than life and consumer friendly experiences that are spoon scooped from the luxury buckets generally offered to the crème de la crème. But when the Middle class Indians get to experience luxury and pampering by different brands, it means, India is no more a third world country. Amit Relan, truly believes that every consumer, no matter the monetary status, can and are entitled to some level of luxury experiences. With this thought, WOOT Factor has gradually injected the concept within the BFSI market by carefully stitching the high market’s experience at an affordable cost. Something that a lot of brands are wanting to offer to the Indian consumers like how Redme and Oppo are providing features that an iphone might have been the leader of, or the Nexon that offers the best in class comfort with luxury and many such more. This paradigm shift gave Woot Factor the push of how the same can be translated into the service industry by just innovating the re-inventing BTL and experiential marketing routes.

With 13 years of WOOT experience in being brand consultants, experiential marketers and event managers, WOOT Factor has set a strong foothold within the BFSI sector, real estate and pharma sector. The only USP that kept WOOT Factor growing and thriving, was to treat every smallest size of brief equally and treating each with care. To innovate, ideate and deliver each and every brief to make them experientially large is the motto of WOOT Factor. The vision and energy that Amit Relan has, gets translated to the entire team to work towards a single manifested goal, to make GREAT EXPERIENCES. Let us hear it from the man himself.

Personalization Made Profession

WOOT Factor first began in 2009 with a bootstrapped and modest capital. At the time, Mr Relan had 10 years of IT and sales services experience under his mentor Mr Puri. His partner and co producer of WOOT Factor, Ms Smita Jadhav Shah, was a veteran from the financial services arena. They began with a vision for serving only the B2B market and have retained that vision so far.

At the inception of WOOT Factor, Mr Relan stood at 28 years of age facing a formidable climb. Unlike many fortunate entrepreneurs, he did not have a direct mentor but took life as a learning experience. That is why he ties-in his personal life with his professional one and pours all his zeal into his company’s work culture, colleagues and subordinates.

MS. SMITA JADHAV SHAH |CEO |

MR. AMIT RELAN | CEO |

With no external investment or funding, the company has managed to secure a professional regard and business volume of major BFSI brands. These include prestigious names in BFSI like Aditya Birla Health Insurance, ICICI bank, Axis Bank, Standard Chartered Bank, HDFC bank, TATA Asset Management and Real Estate like Godrej properties, K Raheja Group and in healthcare sector, Abbott. More recently, they have inducted Adani group and Godrej Capital into their list of prominent clients as well. They served as important contributors to the brand’s launch story including the brand development process and business value creation.

The Dynamics of a Dynamo

As mentioned before, while retaining a relatively modest capital investment without any funding rounds from external investors, WOOT Factor managed to create a sizeable market presence for itself. Their winning formula is simple but effective – they believe in being proactive in using BTL media to promote products. This means consistent output across all key marketing channels like direct mail campaigns, trade shows, catalogs and targeted search engine marketing. They also take the point of being responsive to market trends and capitalizing on them in the strongest market domain for clients.

Aside from being brand story developers, Mr Relan and his business partner, Smita Jadhav Shah, also strive to be thought leaders. They utilize their extensive insights derived from the international market and build conversations around trends and the development of product promotion verticals. He believes market awareness is key to understanding what technologies are best used for forward-leaning event marketing. Mr Relan often has to balance the delicate margins of keeping up with the latest developments without alienating clients or their target audiences.

Competition without Compromise

When it comes to making their own space in a rather crowded marketspace, WOOT Factor is all about niche marketing tactics.

Mr Relan’s primary approach of dedicated working with gusto and enthusiasm also has him attending large-scale events to ensure their brand development stories matter. This is also an opportunity to learn from competitors and peers while ensuring there is enough uniqueness in their own stories to make WOOT Factor’s market proposition a unique affair.

He is a strong believer in collaboration both inside and outside the organization when prudent. Rather than being a highlight among his industry peers, he prefers to keep a keen eagle-eye view on the market competition in his industry. At the same time, he has a cloistered approach to ensure WOOT Factor always offers a niche brand story development and event management value proposition. In fact, Mr Relan feels elated and blessed that the all employees united during pandemic and served nearly all clients despite the shortfall because of their adaptive brand promotion practices. Above all else, the pandemic showed him that employee loyalty and retention is the strongest asset of any company. He counts that as a central pillar of WOOT Factor as an organization and places it above revenue generation.

Practices Make Personages

As an entrepreneur and business leader, Mr Relan takes inspiration from names like Sachin Tendulkar, Priyanka Chopra and Aamir Khan. He highlights their passion and hard work as key points of invigoration for his personal self. In his personal life, he gives his success’ credit to Mr. Puri of Abyss and Horizon company, an IT recruitment firm he started his career with. He would say his own work ethic career choices, dynamism and versatility have come through this person’s mentorship when he was a novice business developer.

He also believes CEOs must earn their title rather than anoint themselves. A startup culture with proof of work is far more than any grassroots high-investment venture. He believes investors should walk the talk, lead by example, mentor by choice and work deliberately to add brand values to markets and market value to brands. He counts awards and accolades as a distant second compared to dedicated work, client happiness and team development.

Recent Accomplishments and Future Goals

At present, the company is focused on aggressive but sustainable expansion. They will be taking home a bigger slice of the BFSI experiential market through their RoI-based BTL brand promotion strategies. Of course MICE and basic events will never be out of the WOOT DNA and as masterful brand architects, they want to make an escalating investment in portfolio diversification to include ultrahigh net individuals and offer market-wide luxury experience events. Mr Relan is also carefully constructing a strategic plan to enter the international market by 2025 or thereafter.

The accolades WOOT Factor and Mr Relan’s team including himself have earned give testament to their rapidly growing excellence and expertise. These include Leader of Tomorrow, 20 Best Places to Work in Event Management, 20 Most Trusted Event Management Companies in India and many others. The company also plans to expand its CSR activities from donating significant amounts to animal welfare charities to working with the Robin Hood Army. This is a food salvage charity focussing on preserving leftover catering foods from events and distributing it among the most underprivileged populations in their areas of operation.

Advice for Aspiring Entrepreneurs

Mr Relan’s years as a bootstrapped entrepreneur have wizened to the daily grind as it takes so to be a successful one. He recommends every budding entrepreneur should introspect deeply before making a deliberate investment in entrepreneurship. For this, he also urges experienced entrepreneurs to emerge from their lion’s den and offer budding entrepreneurs much-needed business insights.

While glamorous, entrepreneurship is not for the risk-averse and requires much sacrifice on many occasions. Not everyone can make prudent decisions when people’s livelihoods are at stake. He advises new entrepreneurs to research thoroughly and find sustainable and scalable niches they can work in for at least 10 to 20 years. His final words on keeping the entrepreneur fire going say “Do only that which you can wake up every morning and love to do and love yourself for doing it after you get done with it.”

10 MOST EXPENSIVE WATCHES IN THE WORLD:

As we all know watches only tell time, be it of higher or lower value. However, certain things make some of them expensive, unique and costly to stand among the rest of the world. There are core intricate details like gems, studs, diamonds and carvings done on them with immense care. Many of them have expensive and rare gems embedded while some depict pictures and art of old age, which may be a period in history. The most expensive watches in the world have been created by some of the best watchmakers in the world. They are made from precious stones and are rare of a kind. The most expensive watch so far was created by Graff Diamonds, it is a Hallucination Watch sold for USD 55 million. Watches have always been luxurious items, especially for gifting purposes. Even some take a lot of fashion and interest in buying and keeping a wide range of watches in their collection. The most expensive watches in the world are made for collectors to be used on special occasions like birthdays and weddings. Watches depict personality, attitude and social outlook. They reflect the taste of an individual. Regarding highend and pricey wristwatches some of them include: Rolex, Omega, Armani, Titan, Seiko, and Timex are right now at the top of the list. Let us look into some of the most expensive watches in the world:

Graff Diamonds Hallucination

It costs around $55 million per piece. It is made up of 110-carat diamonds of all colours, like Fancy Pink, Fancy Yellow, Fancy Blue, Fancy Green, etc. The design is worked upon by John Graff himself along with other gemologists and craftsmen.

Graff Diamonds the Fascination

This is the second edition by John Graff, costing around $49 million per piece. It contains 152.96 carats of original diamonds and the central diamond is 33 carats making this watch to be used like a finger ring and adding a royal look to your hands.

Breguet No. 160

It was created by Breguet himself for the Queen and completed after both their deaths by other renowned craftsmen of the world. It was stolen in 1983 but discovered back in 2007. Another replica of it was manufactured around 2008. It comes to $30 million per piece.

Chopard 201- Carat Watch

This stunning watch is sold at the rate of $ 25 million per piece. It comes with 874 diamonds totalling around 201 carats, displayed beautifully in an array of colours. The centre part of this beauty is comprised of three heart-shaped diamonds in pink, yellow and blue.

Patek Philippe Supercompilation

It is a gold pocket watch at the rate of $ 24 million per piece which was created in 1933 by Patek Philippe for banker Henry Graves Jr. the completion of the watch took almost 5 years for its beautiful and intricate design and compilations including a perpetual calendar, a celestial calendar with sunrise and sunset times and several other 24 exquisite features in total.

Jacob & Co. Billionaire Watch

For $18 million per piece, this watch has over 260-carat baguette cut diamonds which makes it different and remarkable from the rest. Under the diamonds, there is a white gold encasing for the actual watch. The watch is more like jewellery.

Paul Newman Rolex Daytona

It is the most expensive timepiece ever sold at auction, originally belonging to Paul Newman as a gift from his wife. The watch comes at a rate of $17.7 per piece and gives a dominating look on hands owing to its three mini clock-like look features.

Patek Philippe Ref. 1518

This stainless steel-cased Patek Philippe Ref. was sold at auction for just over $11 million. It was produced as the 1518 model in 1941, making it the first perpetual calendar chronograph wristwatch ever produced in a series. It comes to $11.1 million per piece.

Vacheron Constantin 57260

An $8 million watch, Vacheron is a fairly complicated watch with 57 complications, some of which are unique including multiple calendars and a double retrograde split-seconds chronograph. The push buttons and the whooping 2800 parts of the watch are enclosed within a white gold casing.

Hublot Big Bang

Hublot’s Big Bang watch contains 1282 diamonds including more than 100 carats of baguette diamonds and 6 emerald cut diamonds weighing more than 3 carats each. It is one of a kind. It was purchased by Beyonce’ as a birthday present back in 2012.

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