Prime Insights

Editor’s Note

THE ASCENDANCE OF IOT AND CLOUD TECHNOLOGY IN THE FUEL DELIVERY SECTOR

Innovations are the lifeline of today’s entrepreneurial era. The world is witnessing cultural modifications and technological shifts in every possible domain. Likewise, the fuel distribution sector of our country is also being stimulated by the shift in technology. The increase in online consumer demand has ventured into fuel delivery as well. Yes, who could have imagined that all the hassles of maintenance, transit losses, and transportation delays of fuel could be handled with utmost ease via technology like IoT and Cloud? To make this idea successful beyond excellence, Urjani Fuels. Pvt Ltd has poured in their resolute perseverance and knowledge.

Our latest edition titled as- “Iconic Brands of the Year 2022” brings forward such stories of leaders and their brands who’ve contributed significantly to escalating the entrepreneurial aura of our country. To begin this edition on a promising note, our editorial team has brought the brand story of Urjani Fuels. Pvt Ltd. Founded by Mr. Biswanath Patnaik, the brand’s foundation was inspired by the perception of resolving the challenges faced by companies in delivering fuel efficiently. An app-based fuel delivery service provider, the company helps business firms to place orders for refined and high-quality fuel. Moreover, they also maintain an authentic method of transaction determined by the amount of fuel purchased by the customer. A start-up with an unflinching potential to embark on great things, Urjani does not charge any additional costs for the fuel delivery process. Today, Urjani Fuels is India’s pioneering face which has all the strategic plans to transport fuel right to the doorsteps of the customers. The exquisite feature that differentiates them from the rest is their acumen of technology for the benefit of their industry. Their technology edge provides services to a plethora of businesses such as manufacturing, construction, corporates, mining, and other industries. The team is working to turn these online channels into in-person communications with customers and broaden their reach to other Indian territories.

Prakriti Gupta Editor

Not unveiling much and keeping the interest of our readers intact for the end, our team extends heartfelt gratitude for all the exceptional support showered upon us by our readers. We are overwhelmed over and over again, yet have the zeal to bring a wholesome impact in the lives of people. The Prime Insights team is proud to be a platform where inspiring success stories like those of Urjani Fuels Pvt. Ltd is woven into words that truly honors the spirit of business intellect. We hope that you will cherish the read and keep sharing your valuable feedback alongside. Until we meet again, keep your hard work on the track with dedication and contribute towards the betterment of society in some way or the other.

Credit Page

Editor In Chief

Ankur Mishra

Editorial Coordinator

Yash Anand , Shweta Singh , Kaustav Sarkar, Trishani Sarkar, Jasmeet Bhatia, Siddhant Pengoriya, Khushi Rawat, Prakriti Gupta, Pinki Singh

Art Director

Aryan Jha

Graphic Designer

Bhavana N Sivadas, Deepanshu Bisariya, Sumit Joshi

Head Of Distribution & Production Shivani Lath, Kaashvi Jain, Tarush Rajawat

Web Development & Maintenance Apoorva Jain, Anup Bhandari

Advertising

& Promotion

Rohan Batra, Pakhi Vats, Gaurav Singh, Suhani Joshi, Sakshi Jain

Sr. Business Development Manager Manish Mishra, Arindam Sarma , Yashwinee Singh

Business Development Manager Priyanka, Mehul Garg

Data Analysis

Mala, Anand, Khushboo, Jaanvi Singh,Aditya Tomar, Athul Vijay K, Shaurya Agarwal, Vishal Bhat, Rohit Rana, Ankita Singh

Email: yashwinee@primeinsights.in

URJANI FUELS PVT. LTD.

ACCELERATING THE FUEL-DOORSTEP SERVICE PROGRESSION IN INDIA

Today,

e-commerce has made its way into every sector of the economy. Every product imaginable can be delivered directly to the buyer with only the touch of a button. Mobile apps have made it much simpler to engage in online business. However, to get fuel, one must go to the gas station. It has increased the cost of maintenance and time waste, transit delays, and other similar issues. It affects both productivity and efficiency, particularly in the manufacturing industry.

The distribution of fuel to customers’ doorsteps is being transformed by the India-based enterprise URJANI FUELS PVT. LTD. India’s most successful business possesses all the necessary authorizations to transport fuel right to customers’ doors. URJANI FUELS PVT. LTD. is an app-based fueldelivery service provider with the Internet of Things and cloud-enabled capabilities. The company does not charge additional costs, and the delivered fuel is priced the same as at any standard gas station. Today, we will examine how this company sets itself apart from competitors in the market and serve as a model for other brands. Let us proceed with investigating this brand for the people of India.

BISWANATH PATNAIK FOUNDER & DIRECTOR

Brand Introduction

In India, the private company Urjani Fuels Pvt Ltd provides “On-demand delivery for diesel to stationary assets.” It is a service that can be accessed via an app that enables business clients to place orders for refined and high-quality fuel. In addition, the results of our research have demonstrated that theft and adulteration are responsible for 15-20% of customers’ losses. Urjani Fuels offers a safe and reliable method of transaction that is determined by the amount of fuel that is purchased. Customers can easily track driver status, which includes the distance and amount of time it will take to arrive at the location on the map. Additionally, there is a notification system that informs the user about the status of the order, the driver, and whether or not the fuel tank was successfully refilled, among other things. The intention is to offer unrestricted visibility into all aspects of the transaction, including the cost, quantity, and quality of the fuel refilled. The Petroleum and Explosives Safety Organization (PESO), Startup India, the Ministry of Petroleum and Natural Gas, the Department of Industrial Policy and Promotion (DIPP), and oil marketing companies like IOCL and BPCL have all given their stamp of approval to Urjani Fuels.

Technology

The technology utilized by Urjani guarantees that each order will be of the highest quality and contain the appropriate amount. The delivery of fuel to customers’ doors is

another area in which the organization excels in bringing transparency, safety, and convenience. It is the only business providing services to a diverse range of businesses, such as manufacturing, construction, corporates, mining, and other industries requiring fuel. The following is a list of some of the Urjani technologies that clients can make use of once they have formed a partnership with the company:

• Geotagging involves adding your assets’ location and locking them down so they may be used for geo fence and OTP-based dispensing.

• Geo-fencing involves setting a border around a GEOTAGGED asset and ensuring that the asset is filled at the correct location.

• Invoicing that is fully automated to prevent any human error from being introduced into the billing process.

• When a user’s browser reaches a GEO-FENCED area, the user will automatically receive an OTP on the number they registered with. The OTP is essential for enabling the dispensing capabilities of the browser system.

• The amount ordered using the app is automatically distributed without additional human intervention. The automatic dispensing system will cease when the order quantity or the tank limit is reached.

• On the dashboard, under the heading “Reports,” you can view all orders that have been processed.

The Brand Inspiration

Delivering fuel to the customer’s doorstep seems more straightforward than in reality. Many companies have endured unexplainable struggles to bring doorstep fuel delivery technology into the market with success. Recently, Mr. Ratan Tata invested in a start-up fuel-to-door serviceproviding company for the second time. It has motivated many entrepreneurs in the same industry to make fuel-todoor services as seamless as possible.

The investment of a worldwide famous leader in doorstep fuel delivery services has enlightened something in the owner of Urjani Fuels Pvt. Ltd. Although it is a start-up company, it certainly has the potential to rank itself in the top list sooner.

Challenges Faced

The company faced multiple challenges while establishing itself and its brand. Getting approval from the Indian government to start the company is among the challenges. The approvals were the sole stress-generation factors, but the time taken to get them was an additional burden. Nonetheless, the founder accepted the challenges and succeeded for its employees and brand.

The Brand Trust and Offerings

The Urjani Fuels brand stands for pure fuel at the customers’ doorstep. In addition, brand trust is earned because of the

team’s efforts, timely delivery and better performance at all business operational facets. The company provides a dieselon-wheels delivery service. Any institutional client can order this service with us through the “REPOS” app on their smartphone. Moreover, brand trust is earned through the following features:

• The company acquire its fuel supplies straight from the OMC (Oil Marketing Companies). It also empties its tanks regularly, so you can rest assured that the fuel you receive will be as pure and high-quality as is humanly feasible.

• Urjani Fuels makes no exceptions to the safety regulations and follows them to the letter. Its drivers have received training in Hazmat procedures and hold valid business licences.

• Because each of the company’s dispensing units has been subjected to stringent weights and measures testing, you can rest assured that you will receive precisely the volume you paid for.

• Urjani Fuels’ cutting-edge technology allows for automated fuel delivery, eliminating the need for human involvement in the process.

• Urjani complies with each government rule and regulation that is necessary. Completely legal, with all permissions and licences in place that are necessary.

• Urjani Fuels offers centralized billing, meaning customers no longer have to worry about losing fuel cards or paper invoices.

• Fuel is available from URJANI FUELS at the exact cost of your regular petrol pump.

• The practicality of delivery at any time and any location. Get Urjani Fuels when you desire. Not only are the company delivering fuel, but it is also delivering free time.

Eliminating Mistrust and Marking the Industry

The organization is aware that buyers in today’s ecommerce sector are more likely to be suspicious due to the abundance of available alternatives and customizations. Urjani Fuels provides the same gasoline delivery services right to customers’ doorsteps to reduce instances of mistrust or

concern regarding home delivery. The company provides its customers in India with an application that allows them to place orders and deliver fuel directly to their homes. Users who take advantage of this function enjoy a significant increase in their convenience because they are spared the hassle of travelling to gas stations and standing in line to have their fuel tanks refilled.

Connection With The Customers

The company’s stakeholders, partners, employees, and customers are necessary to the business’s continued development because everyone contributes to the company’s overall growth and success. The company builds customer relationships by educating people about the technologies it develops. Additionally, it establishes a connection with its users utilizing its app. On this platform, the company often provides users with updates regarding the industry and itself.

TEAM - URJANI FUELS

Urjani Marketing Efforts

The company’s most successful marketing strategies include using social media platforms, electronic media platforms, service advertisements, and word-of-mouth promotion. These strategies have already helped the company acquire as much market share as possible with their one-of-a-kind products and services, and they will continue to do so in the future.

The Future Plans

The company will shift its focus from online communication channels to in-person interactions with customers. It is to the corporation’s benefit to keep as many of its customers as possible. In addition, the organization is looking to broaden its horizons regarding people served and business opportunities by expanding its operations into additional Indian territories.

Message For The Readers

The creator of Urjani Fuels Pvt. Ltd. has had an eventful and instructive trip thus far in his career. Not only has his leadership contributed to the success of the brand as a whole, but it has also contributed to the happiness of the individuals employed by the company. Because there are no shortcuts to focused and convincing success, the company’s founder believes that anyone can become an entrepreneur as long as they are realistic and willing to put in the effort.

Urjani Fuels Team along with Co-Director Mr.Gautam Das

Diligence Bio is an OECD GLP certified laboratory focussed on regulatory toxicity services. We are specialized in the toxicity testing of Agrochemicals, Pesticides and Industrial chemicals.

GENOTOXICITY ACUTE

TOXICITY ECOTOXICITY

• Ames Test • Micronucleus Test • Cell Gene Mutation Test • Ch. Aberration Test

• Oral Toxicity • Eye Irritation • Dermal Toxicity • Dermal Irritation • Skin Sensitization • Inhalation Toxicity

• Fish Toxicity

• Bird Toxicity

• Honeybee Toxicity

• Earthworm Toxicity

• Alga Growth Inhibition

• Daphnia Immobilisation

Womenentrepreneurs are contributing significant contributions to the business world. Their potential has come out of the shadows and the world is vowing down to their cognizance. BigShip is also stamping a major impact on the businesses it serves for. The entire team under the guidance of Ms. Swati Mittal: CEO of BigShip has demonstrated exemplary business astuteness, dedication, and performance. Ms. Mittal is one such women entrepreneur who is carving excellence with her knowledge. Our Prime Insights team had a conversation with the entrepreneur and she shared many lesser-known facts about her journey. We are glad to share the brand story and hope that all the readers will also cherish the same.

Overview of the Company

Ms. Swati Mittal: BigShip is an AI-based shipping aggregator that simplifies logistics by leveraging technology and creating the best customer support. We are on a mission to empower businesses with easy logistics solutions in domains like B2C. B2B. D2C and Cross Border. Our company is serving clients

BIGSHIP: AI-ENABLED COURIER AGGREGATION PLATFORM

with gilt-edge technology and access to the magnificent services of verified carrier partners. In India, we are present across 29000+ pin codes. The horizons extend to 150 countries, with commercial and non-commercial shipments. Talking about the major highlights of BigShip, I would like to talk about what creates our differentiation

• BigShip is a leading face in B2B aggregation. We were the first to bring diverse carriers serving B2B shipments on our technology platform.

• The expertise we have in simplifying the logistics via simplified software is our USP

• We cater to Cross Border shipments which are quite a cumbersome class of logistics for a layman.

• Offering insurance and making a safe space for logistics is our essential target because many people face many monetary losses in cases of shipment damage.

Inception Story of BigShip

Ms. Swati Mittal: “Your best teacher is your own experience”. I believe in the same. Having experience working in e-commerce websites and platforms, I understood that unmanaged logistics can cause major financial setbacks to businesses. This was one of the key factors that motivated the inception of BigShip. With the coalescence

MS. SWATI MITTAL | CEO |

of good customer service and bringing chosen carriers across India on one platform, the foundation was laid. Today, we are a team of more than 50 experts in the house who know that change is the only constant. Understanding the need for a sustainable business model, studying the market, and bringing strategic solutions are BigShip’s interesting areas of work. Our company initiated the idea of e-commerce shipments. Service orientation was our supreme goal. With this goal, we could understand that clients have to go through unfavorable money losses on return shipments. To regulate this gap we knew that this needs to be monitored with the smallest TATs possible. We ensured a 2-hour turnaround time for our client replies thus making the supply chains more efficient and responsive.

The Bridge of Management Between Professional and Personal Fronts

Ms. Swati Mittal: During the whole process of building a business, all aspects of your personal and professional life come together. Time is quintessential while building startups. Profound time, money, and effort are required in this direction. So choosing one over the other becomes a task of consciousness. So, you have to choose single guilt at a time. The pleasure of having both is unimaginable. During the beginning of something fresh, keeping a balance is an out-of-the-box question. But the business does bless us with the opportunities to have a bridge in your personal life once all the operations settle down with automation. After you’re successful in building the core team, your ideas become the driving force for them.

Mandatory Struggles of a CEO

Ms. Swati Mittal: Every individual is motivated by some power that is completely different from the others. Even if the motivation is similar but the skills and way of performing the tasks create the bars of differentiation. My path wasn’t very clear and crisp. I can relate to how daring it is to dream big! Yet then it builds if you have the spirit to keep going. The key is to not stop early and see the endless possibilities coming your way. My learning from my past business inspired me to the need for BigShip. I knew the chance of simplifying the logistics for laymen was going to pick up the pace and so I followed my path.

Believing in Employee Empowerment

Ms. Swati Mittal: Today BigShip is a unified and multi-functional SaaS-based platform providing a deep-rooted space for online, social sellers to process, return, deliver or exchange their orders. The platform has so many young and innovative minds associated with it and are bringing more engagement with customers. Young

TEAM- BIGSHIP

minds have greater capabilities to harbor authenticity. Each employee puts in different elements of innovation, research, topics, problems, and target audience. At BigShip we have a smooth inter-disciplinary flow of management across all the hierarchies. Employees have the freedom to communicate in their comfort and share their valuable perspectives about marketing or innovation. We let them take initiative, learn, unlearn and implement. During our team building process, we fetch for people with the zeal of “Intrapreneurship”. We believe that- “A startup needs not the founders to have a vision, yet the team to have that undying spirit of giving their all in”.

Leading the Curve with Tenacity

Ms. Swati Mittal: Our motto is to simplify logistics and make it human-friendly among the nations. We aspire to expand to International grounds with a multilingual app launch. Technical advancements will get the work easy for e-commerce and online shoppers across the world to witness exceptional growth.

Achievements of BigShip

Ms. Swati Mittal: In 2022 we progressed at a lucrative pace. As a team of 50+ accomplishers, we have accelerated growth of 15X from the year 2021. With 10000+ clients already on our list, we aim for a bright future and double these figures. Our team is working wholeheartedly to launch worldwide services comprising crossborder services and a franchise network. We are setting our focus on improvised shipping services, increasing operations, business revenue, number of sellers, and quality of services across the globe.

Final Words from the Luminary

Ms. Swati Mittal: The world is full of opportunities and it won’t stop until you stop it for yourself. Live your life and keep dreaming because, in my opinion, dreamers are the only achievers I have seen.

How To Get Good Returns on Your Investment Money

Inmost cases, doubling one’s investment or earning a satisfactory return is not all that difficult. Some options exist depending on the urgency with which you need something and your willingness to take risks. You don’t have to engage in risky ventures to earn a decent return on your money. If you are patient and not in a tremendous hurry, a well-balanced portfolio or one composed of extremely low-risk stocks or bonds can get the job done.

Methods For Maximizing Financial Gains

Most investors should be able to expect a positive return on their capital reasonably. It is not as scary as it sounds to a first-time investor. However, there are certain restrictions:

• Recognize and accept your risk tolerance. If you don’t have the stomach for volatility, finding out when the market drops 20% is the worst conceivable moment to make this discovery, and it might be disastrous for your finances.

• Don’t let fear and greed, these emotions that motivate most investors, cause you to make poor financial judgments.

• Avoid guaranteed programs that promise you rapid wealth with no effort at all costs. Always exercise caution when promised returns seem implausibly high; there are likely far more investment frauds than guaranteed investments. Always perform your due diligence to make sure you’re not being used as a pawn by anyone trying to make a buck off of you, whether it’s your brother-in-law, your broker, or a late-night infomercial.

The return on investment might be rather high if you choose the right path. To a great extent, your risk tolerance and desired return on investment will determine the strategy you select. To effectively double your investment, you should combine these tactics.

1. Traditional Method

Veteran investors may recall the iconic 1980s Smith Barney advertisements featuring British actor John Houseman’s recognizable accent as he explains that the firm “makes money the customary way—they earn it.”

The ad is not completely off base regarding the most common strategy for maximizing financial returns. A well-diversified portfolio of blue chip stocks and high-quality bonds is the tried-and-true method for doubling your money reasonably.

2. To Think in Opposite Directions

Even the most cautious investor understands the point when it’s time to purchase, and it’s not because everyone else is doing so. Similarly to how even the most popular sportsmen experience dry spells when their fan bases turn away, even the most successful businesses may see stock price declines that accelerate when investors lose faith. No one is saying that you should put your money into unreliable companies. The idea is that well-researched investors may profit when good stocks become oversold.

To be contrarian is to act in a way that is at odds with the consensus. As a result, you need to be comfortable with uncertainty and spend a lot of time investigating your options. It is not suggested that a cautious or novice investor use a contrarian approach.

3. Methods That Shouldn’t Put Anyone in Danger

Just as there are faster and slower methods to go the same distance, there are also faster and slower ways to get returns on your money. Bonds can provide a less thrilling route to the same endpoint for those who choose to play it safe.

Take, for example, zero-coupon bonds that might seem scary to those unfamiliar with them. In actuality, they’re straightforward to grasp. A discount bond is a bond purchased at a discount to its ultimate value at maturity rather than a coupon bond that pays interest payments periodically.

4. The Role of Conjecture

Some investors succeed with a calm and steady approach. Still, this strategy often causes others to fall asleep at the wheel. Options, leverage trading, penny stocks, and, more recently, cryptocurrency may be the fastest method for those with high-risk sufferance and some investing cash that they can afford to lose to increase their nest egg significantly. It is possible to reduce a nest egg by these methods rapidly.

Options on stocks in any corporation can be utilized for speculation. Options may significantly improve a portfolio’s performance for many investors. There are theoretically one hundred shares of the stock underlying each stock option. An investor may only need a modest stock price gain to score a home run. Make sure you exercise caution and read up on it thoroughly before giving it a go.

What’s the greatest strategy?

It all comes down to how comfortable you are with risk, how long you want to keep your money invested, and your tastes. Most people may achieve financial success by constructing a diverse portfolio of bonds and stocks. On the other hand, those with a greater tolerance for risk could like playing with more speculative assets, such as cryptocurrencies or small-cap stocks. Still, others would rather put their cash to work in the real estate market in the hopes of a quick return on their investment.

Mr. Vishal Vyas Director & Talent Expert

NEXX CONSULTING:

Fabricating Leading Edge Benchmarks In The HR Consultancy Services

Leaders,

who not only focus on themselves but also focus on the wider world, have the qualities to devise perspectives, innovate and manage an organization. Such dignitaries have managed to keep people as a priority and excel wonderfully in all directions. Keeping this as our cosmic spirit, Prime Insights Magazine has brought the inspirational saga of this first-generation, dynamic leader Mr. Vishal Vyas- Director and Talent Expert of Nexx

Consulting. Mr. Vyas has more than 18 years of indomitable experience in the field of IT staffing and Recruitment. Extremely motivated and ambitious, his ideas shed light on Strategic Hiring and implementing newer recruitment trends. He started Nexx Consulting as an independent recruiter and today the legacy he has created shines brighter than before. Let’s see what facts and instances he has spilled to motivate our readers.

Prime Insights: Please give us a crisp overview of the company and its offerings. Mr. Vishal Vyas: NEXX CONSULTING was established in 2010 to offer accurate Human Resources executives and Senior Managers. The quintessential focus has been and continues to be on empowering brands to strengthen their business strategies. Our company has excellent hard-working professionals. These professionals have acknowledged and leveraged their fine skills in the Human Resources executive recruitment industry. NEXX is fortunate enough to be working with individuals who have implemented their expertise in making successful placements of Human Resources executives. Our company intricately understands all the requirements required to examine executive talent, especially in Human Resources. We also evaluate what our clients fetch for at the senior levels. With gazillion tests and trials, our team has built knowledge via various fruitful HR executive recruitments. We offer services in the following industries –

• Information & Technology (IT)

• BFS - (Retail & Investment Banking & Finance Services)

• Telecom (OSS/BSS)

• Advertising

• FMCG & Oil & Gas

• Specialized in Retained Search

• Vendor Management

• Recruitment & Staffing Services

• Head- Hunting IT/ ITES

• Banking & Finance

• Oil & Gas & Shared Services

Prime Insights: Kindly tell us about the inception story of the company.

Mr. Vishal Vyas: I am always among those who once dream and do not sit back without fulfilling it. It was a wild childhood dream of mine. I have dreamt of becoming an entrepreneur and here it is! Where I am standing today, I have witnessed many ups & downs, struggled, and worked in another company to gain needed experience and expertise. I was pursuing Management Studies and Human Resources. Further, I joined a company called Indsoft Systems and worked there for seven years as a Recruiter. There I gained a pivotal understanding of ethics and other necessary information to run a business venture. Starting my own company Nexx Consulting in 2010, the feeling today is full of pride. The contentment of providing jobs to others is surreal.

Prime Insights: Please tell us about the key team members of Nexx Consulting.

Mr. Vishal Vyas: The team of Nexx Consulting has a high saturation of professionalism and all the members here are extremely hard-working.

Mohammad Hussain Salim Shaikh is the leading executive of the HR team. His work concentrates on attracting, developing, and retaining the talent necessary to achieve the company’s goals. He also undertakes the task of building the high-performance culture essential for our domestic and global expansion. An astute HR executive with more than 15 years of experience, he has worked for companies like Indsoft, Jupiter Recruitments & Ace Recruitments for staffing services. He completed his graduation from Mumbai University and pursued a Master’s Degree in Management from Gulbarga University.

Sachin Manoj Jadhav is the leader of Nexx’s regional people function. A seasoned HR executive with more than 12 years of experience, he collaborates with the recruitment team to operate the customer staffing agenda. He has prior experience working with Decency Recruitments. He is also a graduate of Mumbai University and completed his Master’s Degree in HR.

Neha Vishal Vyas is the Operations Head at Nexx Consulting. She assists the leading operations & strategy initiatives that enhance client value and accelerate growth. She is an experienced business

executive with expertise in business lines and regional high-growth firms. Moreover, she also completed her graduation from Mumbai University. Her area of expertise is operation management.

Prime Insights: What are your tips and tricks for keeping a balance between your personal and professional life?

Mr.Vishal Vyas: The general perception of being successful is about making more money. But for me, it is not about making a lot of money. It means achieving success on all fronts of life, whether it’s capturing a colossal client or holding the back of the people who’re most important to you. The essentiality of finding the legitimate balance between your private and professional life has become elementary. This goal can be achieved by defining priorities, organizing days, learning to delegate, and thinking about working from home in many more ways. But the most important is to feel the suitable chord on a particular day. Honestly speaking, hard work and your energy should be in the right spirits. It’s a ladder! So put every step efficiently.

Prime Insights: Being a CEO how is your journey of struggle any different from others?

Mr.Vishal Vyas: Every journey has its chapters of challenges. My struggle story is not much different. It takes meticulous effort and time to climb the ladder of success. There are ups and downs but your attitude towards handling them is the key to success. According to me, ethics and culture are the key factors.

Prime Insights: What is your take on keeping pace with the ongoing trends in the market?

Mr.Vishal Vyas: A judicious manner of keeping yourself abreast of all the brewing business trends is to attend industry events, webinars, HR Conclaves, etc. These events enlighten the potential of networking & online communities. This surely keeps us updated and helps us to stay ahead of the curve as compared to the moves of competitors.

Prime Insights: What are your opinions about the importance of Research and Development for the growth of the company?

Mr.Vishal Vyas: Research and Development have made us

capable of obtaining and gathering inputs from the market. The latest technological trends are moving towards Cloud, AI, ML, and Data Science. These will be dominating factors in the upcoming digital world. So definitely, it always helps in aligning with the latest and upgraded technology stack.

Prime Insights: Do you feel CEOs today face equal competition or is there an ‘it’s okay’ attitude to it?

Mr.Vishal Vyas: Yes! There is equal competition. To be more precise, it’s a cut-throat competition. Every CEO from a different industry has competition. The sigma rule of handling the competition is a lucrative mindset and strategy. For survivors, CEOs can’t have this okay attitude. CEOs have managed to secure collaborations and engagements on a global level with their distinct ideologies.

Prime Insights: How necessary do you feel it is to keep your employees content?

Mr. Vishal Vyas: Our Company holds high morals when it comes to employee satisfaction and well-being. We truly value them and try to have a positive working environment around them to ensure their overall productivity. For this, we offer rewards, parties, outdoor picnics, sports, privilege leaves, and many more.

Prime Insights: Please tell us about the plans of your company for the coming years.

Mr.Vishal Vyas: Our entire team is working dedicatedly to place ourselves in the “Top 10 Staffing Companies in India” with diligent efforts. We are also anticipating creating a mark at a global level.

Prime Insights: Please tell us about the milestones and achievements of your company so far.

Mr.Vishal Vyas: NEXX CONSULTING has completed ten years of its existence and is currently running into its twelfth year now. The company which started with a single person is now a massive team of professionals exhibiting productivity at every step. So far our company has achieved numerous appreciations and awards from Top IT and BFSI sector clients, i.e Best Vendor, Best Recruiter, Performance Awards, etc.

Prime Insights: Lastly, is there a message you would like to give to Prime Insights readers?

Mr. Vishal Vyas: Ending my words on a positive note I would like to thank my family - Mom, Dad, Wife (Neha), Kid (Sheehan) & My Entire Nexx Core Team (Mohd. Hussain, Sachin Jadhav, Sunny Yelkar, Sanika Wadkar, Vicky Maharana, Bhoomika Jain, Rachit Shah, Jui Kudalkar & Akshata Salvi). We assimilate the driving energy because it comes with new vibes, challenges, and a fresh start. Every 1st of April, we celebrate NEXX Foundation day. NEXX has a flexible approach with its team members. We practice an independent work atmosphere and creative culture. Every team member has bundles of opportunities to participate and grow enthusiastically.

HOW TO IMPROVE EMPLOYEE ENGAGEMENT

Employeeengagement refers to the level of interest and enthusiasm workers show toward their jobs. Participation from staff members is essential for gauging and sustaining an organization’s culture. Verify if workers are actively contributing or just punching the clock. Learn whether or not your company’s methods of team building and human resource management provide optimal business results. The right approach may strengthen your organization’s and its employees bonds.

How important is employee engagement?

Day in and day out, employees’ actions and choices affect their colleagues and the company. The way management and staff treat one another can significantly impact the decisions made by both parties, putting your business at risk. The question that leaders must explore is “how” employee engagement is crucial. If workers aren’t invested, their teams won’t be, and the company’s bottom line will suffer.

Ideas to enhance employee engagement

A relationship is a difficult thing to maintain. Participation from teams or employees alone will not alter an organization’s culture. The employee engagement indicator is useful for managers and teams to have honest and meaningful conversations about how to improve employee engagement. The framework offers various recommendations to aid in the team-building process.

1. Design jobs (and redesign)

Think about the job’s structure, the business problems it addresses, and the “right” amount of responsibility. Workplaces with employees who are bored or who lack sufficient challenges might consider a redesign. We’re committed to our employees’ long-term success. Offer extra learning opportunities and projects, including weekly performance evaluations, corporate ladder climbing, and interdisciplinary skill development.

2. Help employees find purpose.

Help people make their own choices. The morale of an organization may be boosted by giving workers more autonomy in their work. Make it easy for workers to provide comments and do something with their input. Managers should discuss how workers have helped the firm achieve its goals.

Inspire your staff so that everyone has a chance to weigh in on a recent project or business meeting and ask for feedback. During video meetings, it’s a good idea to get feedback from new contributors when it’s easy to lose track of ideas.

3. Trust-building

Leaders may earn their employees’ trust by showing they’ve given thought to their concerns. When you show your employees that they are valuable by acts of service, community building, cooperative endeavors, and power distribution, you demonstrate that they are valuable to you. The same goes for advocating for workers, fixing team issues, and catering to employees’ specific wants and requirements. These actions, rather than words, establish long-lasting feelings of trust and security.

4. Supportive and informative feedback

Boost employee development by providing them with new opportunities and challenges. Ensure your employees are always learning and growing by giving them hard tasks. Staff development relies on consistent feedback. Motivate staff members often. You may express your appreciation to your remote or virtual personnel by sending them a message.

5. Holistically support workers

When employers show interest in their whole workers, those workers feel valued. Encourage strong leaders and make sure everyone understands what is expected of them. Invest in the well-being of your employees by providing them with events and benefits that address their physical health, mental health, financial security, and sense of job satisfaction. Acknowledge employees’ efforts and prod them to take a break and refuel.

6. Gamify work.

The fitness game apps are effective. Once you’ve walked 10,000 steps, you win a reward. You’ll benefit from an employee’s success in reaching their objectives and climbing the corporate ladder. Using gamification in the workplace can increase productivity and benefits employees’ health and well-being.

7. Reward workers

Recognize and reward employees, especially those who do very well. The goal is to acknowledge the efforts and achievements of the staff. Recognizing and rewarding employees’ efforts may boost morale and productivity.

8. Deepen your workers’ relationships

Keep in mind that all of an employee’s relationships are interdependent. It is demonstrated by COVID-19. Unexpectedly, there is a confluence of family, hobbies, and outside forces. To properly support their teams, managers should prioritize work-life balance.

Conclusion

There is sometimes a lack of cohesion across various company-wide involvement efforts. They will likely see participation more as retention than as recruitment. Or, they may be aware of the advantages of an interactive onboarding process but be unaware of the potential effects of involvement in performance reviews. Companies that care about their employees’ engagement take a different tack. They incorporate employee engagement into every facet of the employee experience, making each part stronger than it would be on its own.

MR. SUDHIR GURTOO Managing Director

Pvt. Ltd.

Asplurge

in the demand for a reliable outsourcing provider which assists the automotive and manufacturing industry in an efficacious manner has grown to another level. Leadec is the name that knows how to do this with excellence. Today we have with us a noble paragon- Mr. Sudhir Gurtoo: Managing Director of Leadec India Pvt. Ltd. Our team had a wonderful time sharing a conversation with the leader who enlightened us with many intriguing insights about his company and the industry they’re working in. Additionally, he also gave us insights on his impeccable entrepreneurial journey so far. This read will truly fascinate our wide readership panel and motivate them to break the barriers and fulfill their dreams.

Prime Insights: Please brief us about your company and its offerings.

Mr.Sudhir Gurtoo: Leadec India Pvt. Ltd. is a German-based MNC and is by far the most trusted technical outsourcing services company in the market. Our company provides KPI-based services for various manufacturing plants. We serve all Manufacturing sector clients from industries like Automotive, F&B, Pharmaceutical, Chemical, and Tyre amongst others. The range of our technical services includes the following:

• Production Equipment Maintenance

• Project and Automation Solutions

• Production Support

• Technical Facility Management

• Reliability Centered Maintenance

• IoT Solutions

• Reusable Crating Services

We currently serve more than 60+ customers across PAN India and offer value additions such as Cost Savings/Kaizens, the highest safety standard, compliance, and deploying the latest processes.

Prime Insights: Kindly tell us about what motivated you to begin your business venture.

Mr.Sudhir Gurtoo: While working at Auto OEMs earlier, I was always looking for opportunities to improve service providers deliveries inside plant. I got an opportunity to join this new entrant in India. The Company was formerly known as Voith Industrial Services started 60 years ago. Our first customer collaboration was with Daimler in Germany. Our first Indian operation started in 2010 at Fiat, Pune when we had no team and today we are 3000+ employees in India..

Prime Insights: What are your mantras for maintaining a balance between the professional and personal fronts?

Mr.Sudhir Gurtoo: As digitalization and the flexibility of working from home are being widely accepted on a global base, all the operations and processes have become quite seamless for us. This allows me to spend quality moments with my family without compromising on decision-making. I can even share an incident of me handling work and adventure while I was on a trek to Kedarnath. I had to attend conference calls with a customer and my team while I was on the mountaintop.

Prime Insights: Is your story of struggle different from others?

Mr.Sudhir Gurtoo: Yes absolutely! I enter an industry where not many people stride. But we have sailed through the entire bubble of struggles and made Leadec stand where it is today. We are majorly focusing on professionalizing services which are seen as low-end in India like facility management, plant maintenance, etc. which is challenging in its own way.

Prime Insights: How do you align with the current market trends?

Mr.Sudhir Gurtoo: Staying ahead of the competition has always been our cup of tea. We profoundly invest efforts in Industry 4.0 development, Battery Services (EV), and participate in technology-related conferences regularly.

Prime Insights: What are your thoughts about the essentiality of Research and Development?

Mr.Sudhir Gurtoo: Research and Development are of utmost importance for our company. The team is down-pouring all the required efforts to enhance our R&D footprint in India. Leadec also pitches in future services in manufacturing and the wavering environment impacting our services.

TEAM - LEADEC

Prime Insights: Do you feel CEOs today face equal competition?

Mr.Sudhir Gurtoo: Every entrepreneur has struggles to deal with. Competition has a different intensity in the products v/s services arena. The whole atmosphere in the manufacturing industry is still not safety, ethics, and compliance centric. So as the Managing Director of Leadec, I have an advanced competitive edge over my other Indian competitors.

Prime Insights: How important is it to ensure employee contentment in your opinion?

Mr.Sudhir Gurtoo: Employees are an indispensable treasure for any business firm. Their contentment is directly proportional to the success of a service provider. So with that thought, we always seek opportunities to express gratitude for our employee’s consistent dedication. We have multiple schemes to empower our employees. At Leadec, we believe in furnishing grounds of trust and pay a premium to teamwork. We practice an open and productive work culture where employees are encouraged to spend time with families and avoid night lamp burns.

Prime Insights: What is your source of motivation? What do you convey further to the ones who look up to you?

Mr.Sudhir Gurtoo: For me, I always admire and look up to those magnificent people who’ve done exceptional deeds for the betterment of society. People like Martin Luther King are my biggest source of motivation because the way they’ve impacted people’s thinking approach is par excellence. I like to see my teammates be independent, confident and teamwork oriented in all aspects.

Prime Insights: What is your take on CEO’s participation in the entrepreneurial world?

Mr.Sudhir Gurtoo: CEOs have an impertinent role to play in building the organization’s culture and environment. CEOs need to have that openness towards new ideas even if these ideas originate from the lowest rung of the organization ladder. At Leadec, we follow the same ideology and keep open listing sessions to pick up the best possible entrepreneurial ideas.

Prime Insights: What plans does the company hold in the coming years?

Mr.Sudhir Gurtoo: At present, Leadec is working in IoT and Industry 4.0 services. We are also in continuous engagement with our manufacturing customers to develop and build numerous services as per the anticipated trends of the future. For exampleAssembling and Repairing EV batteries.

Prime Insights: Please tell us about the milestones and achievements made so far.

Mr.Sudhir Gurtoo: Leadec is proud of its contribution to working with the same clientele for over a decade in India and over 60 years across the globe. Leadec in India has witnessed a CAGR growth above 20% in the past decade. Now we have more than 3000 employees spread across India.

Prime Insights: How is your company giving back to society?

Mr.Sudhir Gurtoo:

• We frequently visit and speak to students in colleges on various topics to guide and make them future ready

• Leadec globally had arranged 60days challenge where employees had to Walk, run, jog and collect kms to which Leadec has donated 6060 euros to various NGOs as Leadec completed 60years of inception.

• We have taken many conscious steps toward the change for the better of society. To talk about a few we support orphanages, blind schools, Organize blood donation camps, Tree plantation etc

Prime Insights: Is there any message you would like to share with our Prime Insights Readers?

Mr.Sudhir Gurtoo: My message for all the readers must be to continue with what you’re doing with all faith and perseverance. A small failure means that you’re going right on the road to success and your goal is not far away.

Mike

Howard chief security officer of Microsoft

Meet The Man Who Keeps Microsoft Safe And Secure

MikeHoward, the chief security officer of Microsoft has done tremendously for Microsoft’s growth and security. The former CIA officer is prepared for everything from bad to worst whether it is a terrorism threat or a natural disaster situation. He is also set with solutions to act for the impacts caused by various events that could trigger pressure both on the organization and its employees. Today’s world holds a big threat to the internet and its usage and that is cybersecurity. More and more society are globalized, and business gets expanded, everything works with fingerprints and has been operating digitally. Howard always said that traditional security issues or theft, violence against workers, terrorism and natural disasters are still bigger challenges in terms of business security.

This fact holds true when the company is large and under public demand. The security team set up by Howard is ultimately responsible for the safety and security of Microsoft’s entire executive team, consisting of roughly 90000 employees, 90000 contractors and 700 facilities in over 100 countries worldwide. He is also responsible for all their computer hardware equipment functioning and holding the security of the entire data they contain. The security team under him also deals with threats of violence against executives and employees, kidnapping threats, natural disasters, property threats, terrorism, intellectual property protection, etc. it is always ready to respond to a new problem and also holds certain evacuation plans in place such as in all of its locations affected by the Arab Spring.

During the initial years of Howard’s time in the company, the security team had to evacuate employees from Beirut and the Ivory Coast. In case of any threatening letters, the security team deals with regular emailbased safety information and warning to all employees who travel overseas. Finding ways to communicate and demonstrate the importance of security which can be both physical or cyber to the company’s executives, is the main key to developing a security program that manages to keep such a huge public company running smoothly.

The IT security counterpart of Howard has been working diligently to let the decision makers understand the basics of security and to support those security efforts and the pushing down of that message throughout the enterprise. Howard believes that the driving force behind physical and cybersecurity is part of the reason that Microsoft’s company culture has come to reflect those values. Howard has said that their security team always brief all new corporate vice presidents on security and brings senior executives to the Global Security Operations Center in Redmond. They are shown what technologies are employed and the emergency doors set to keep the company safe during harsh times.

According to Howard, Microsoft has come to understand what many companies never do and that is cyber and physical security is integral to the company’s overall business based on its marketing plan. As security is crucial to the entire technical world, so he always keeps in mind that intellectual property could be compromised when required, however, it can cause problems to the company’s reputation and values or lead to lawsuits. So, the company must be socially aware and conscious of its security by making cultural shifts when necessary. The team under Howard has been essentially deputized to every ear and eye of the company’s policies with a formal training program. Because training is a priority for any security background. Education and creating awareness for both employees and vendors is necessary for Microsoft without which no security can work or function as and when required. The security team is in-built with a robust employee assistance program.

For a security program to run efficiently, a backup plan and an automated drive where data are saved are of utmost necessity. Howard has always kept in mind a plan B to function when the basic plan fails to action during a crisis. The lost data is hard to retrieve, therefore for any newer threats or challenges, a backup of the original data is necessary to be stored. Thus, the team under his leadership is not only oriented towards efficient security functioning but also alert about any unforeseen circumstances and how to respond when situation change and affect the company’s growth.

LEADMAGNET:

A DIGNITARY LEADER GLORIFYING THE SEMBLANCE OF DIGITAL MARKETING

Thebusiness world is immersing deeper in culminating stronger grounds of their internet presence. Companies today are leveraging digital marketing for understanding the purchasing behaviour of consumers and grow their businesses alongside. With a steady acceleration being witnessed in the demand for digital marketing across the globe, Leadmagnet becomes the legitimate solution satiating the hunger for attractive branding and strategic digital marketing services. Founded in the year 2018 by the esteemed entrepreneur, Dr. Joginder Singh Bedi, Leadmagnet is moving ahead continuously on the aisle of creating accurate marketing strategies and services for businesses to witness growth like never before. We had the opportunity to interact with Dr. Bedi and know thoroughly about his company.

Story of the Company’s Inception

A petite flair for inspiration is enough to begin the journey of creating excellence. The driving force behind the company’s inception came from the realization that many times connecting with people at a distance becomes a cumbersome task. Dr. Bedi shares that back then, the amount of productive time and energy that goes in manually connecting with people was and is quite unreasonable to date. So he started surfing the Internet and performed many tests and trials to find solutions that help businesses connect with people without any hurdles. With his constant efforts put to work, he started garnering clients and built diligent connections, and years later he landed up laying the foundation of Leadmagnet Pvt. Ltd.

Encountering Obstacles during the Beginning Chapters

Talking about the initial challenges faced by the company, the foremost challenge was the lack of awareness about the potential of digital marketing. Back then, businesses were slowly learning about it while many of them were skeptical of experimenting with their models with digital marketing. The next prominent

Bedi

Dr. Joginder Singh

|Director

hurdle was the shortage of skilled professionals in the field. Not many people were skilled enough to be aware of digital marketing’s depth and capability to transform businesses. This made the process of building the resilient foundation of the team laborious and time absorbing.

The Audit of the Clientele Served

As discussed above, Leadmagnet is a proficient digital marketing platform and agency which hold indomitable expertise in primary services like-

• Strategy planning

• Content creation

• Video creation

• Graphic Designing

• Web Development

• Social Media Marketing

• Influencer marketing

• SEO and ORM Solutions

The reason for the company’s growing acknowledgement is its adaptability and sound knowledge of the aforesaid domains. They further commit to delivering services on time without any delays whatsoever. The quality of services offered by the company is topnotch. While other agencies are charging aggressive prices for the services, Leadmagnet furnishes cost-effective packages curated by their professional team members. When a consumer perceives their brand, authenticity, quality and creative concepts conquer their minds and becomes the stark feature right at the moment.

Characterizing the Pointers of Illustrating Market Trust

Leadmagnet’s ardent commitment to serving the best of best to their clients and implementing result-oriented plans makes them unique. The company focuses on bringing modernistic social media trends and redefining the portfolio of its clients. The well-equipped research team and streamlined vision of working with dedication stamps their mark in the industry. With years of assiduous discipline and blueprinting with brewing industry trends, Leadmagnet has come a long way. They believe in customizing and executing work schedules and adhering to them has firmed their position in the market. They always have a vision of delivering client satisfactory results and the team of Leadmagnet ensures that every client is heard with the utmost attention. They connect with the clients to discuss fabricating perfectly built solutions and provide all the necessary guidance to make every project successful. A customer is a quintessential part of their corporate family and serving them with whole transparency is their algorithm of achieving unprecedented success.

Cementing the Alliances with Clients

The company surely shares a promising bond with its clients. The concerned authorities and designate people of their organization personally connect with the clients twice or thrice a week. They either conduct physical meet-ups or virtual meetings to know about the additions and whereabouts of the projects. The clients are captivated by the company’s analytics-driven ideology which helps not only to bring high-quality leads but also enhances the online as well as the offline presence of their client’s products.

Setting Goals for Future

As for now, Leadmagnet is operating in Ludhiana and Mohali and is also dynamically spreading its charm to countries like Dubai and Canada. They are profoundly looking forward to strengthening the roots of their worldwide presence. Within the next few years, the company wishes to build a platform for creators, influencers, and brands that act as a fruitful marketplace for them to promote products. The field of digital marketing is continuously hungry for new technologies and the company is brewing its focus on Metaverse.

Heartfelt Words of Wisdom for Prime Insights Readers

The Director of Leadmagnet, Dr. Bedi on behalf of the entire team gives some precious words of wisdom for all the budding entrepreneurs. He conveys that streamling your focus, passion and interests will become the strongest pillars of your journey and make it rewarding in the longer run.

Whenin India, finding hotels within budget was a bigger issue than the availability of hotels, a man came up with a vision of creating a solution for people looking for affordable hotels and introduced OYO Rooms at a young age. This man’s name is Ritesh Agarwal, the founder and CEO of OYO Rooms. It has successfully resolved issues relating to the availability of hotels and their cost and cleanliness. As India’s largest budget hotel chain, OYO Rooms has emerged as one of the country’s most successful start-up businesses in recent years. It now has a presence in every region of the world, with a total of 46,000 vacation homes, 850,000 hotel rooms, and 23,000 hotels.

Ritesh Agarwal, who is still in his 20s but has already become one of the most successful businesspeople in the world, is the man who came up with the concept of OYO, which means “On Your Own.” Ritesh Agarwal was obsessed with technology and also had a strong desire to travel all over the world. During his travels, the problem with inexpensive motels came to light. Ritesh Agarwal came up with the idea to create Oravel Stays when he was just 17 years old. The company, modeled after Airbnb and ultimately became OYO rooms, was launched by Ritesh.

The Journey

Ritesh Agarwal was from a modest household and spent his childhood in Orissa’s Bissam Cuttack. Ritesh Agarwal received his education at Sacred Heart School in Rayagada, Orissa. He had a strong desire to start his own business, so to work toward that goal, he enrolled in the Indian School of Business and Finance in Delhi. His goal was to become an entrepreneur. Despite this, he quit college in the middle of the semester to launch his own business. Because he wanted to see the globe, he became aware of the absence of reasonably priced hotels in India that offered satisfactory service levels.

If he locates reasonably priced hotels, however, there may be a problem with the absence of essential amenities such as comfy mattresses, air conditioning, breakfast facilities, and wireless internet access. It sparked an idea in his head for something he might accomplish to fix these problems.

He combined his passion for exploration with his infatuation with modern technology to produce something of service to others. This young man found his way to success, although his journey did not have an easy path, that it had difficult roads, such as issues with funding, marketing, and reaching out to the investors and property owners, and also faced mixed reactions from friends and relatives around him and other things like that; however, this young guy did find his way.

He got his start on the road to success by developing a website called Oravel Stays, which made it easier for consumers to find and book hotels at reasonable prices in their immediate area.

It was useful for travelers to identify hotels within their price range. Still, it did not fulfill the objective he had in mind when he started this endeavor. Soon after, he had the epiphany that the primary problem lay in the non-standard services, so he

revamped his previous company model, improved it, and relaunched it as “OYO Rooms,” which offers rooms that are easy on the wallet and come with the usual amenities in over a thousand hotels all over India and has since expanded to other parts of the world.

OYO rooms are nothing more than an idea to create India’s largest chain of cost-effective, young, and standardized rooms. The company’s goal is to build the hippest chain possible that will meet both the fundamental standards and the high expectations for rates in a manner that has never been seen before.

The life of Ritesh Agarwal should serve as a powerful lesson and motivation for everyone with dreams of starting their firm and making their mark in the world of commerce. One of the primary qualities contributing to this individual’s success in becoming India’s youngest billionaire is his exceptional capacity for original thought.

MR. SHANTANU GAUTAM SHARMA

Building New Axioms Of Footwear For The Sports Industry

Mr. Shantanu Gautam Sharma Chief executive officer

We,as laymen, always admire the sports accessories of cricketers and other professional sportsmen. When it comes to footwear, admiration is no different. Our sportsmen are always in need of incredibly tough-performance, comfortable, and agile footwear to excel in their sport. What if we tell you that there is a brand that hears to the aforementioned and fuses a cricket spike with a running shoe? Without any doubt, it has to be Payntr for many specific reasons. Our editorial team had an informative conversation with Mr. Shantanu Gautam Sharma –CEO of Payntr. He has more than 25 years of experience in delivering business transformations like never before. Brand management and sales leadership concocted by implementing sustainable processes are his qualities! The luminary shared many meaningful insights about the company and how the team has come a long way in stamping its excellence. We shall be touching upon all these facts about Sniper India in this article.

Prime Insights: Please give us a brief introduction about the company and its offerings.

Mr. Shantanu Gautam Sharma: Payntr is a performance footwear brand offering its technically designed shoes for the cricket and golf fraternity across the globe. The company is headquartered in the UK and has its office in India. The distribution network is spread across Europe, Australia, New Zealand, the USA, South Africa, and India amongst other subcontinent countries. The brand is also active on classic e-commerce platforms in India and UK, the brand caters to the exquisite needs of various athletes. Additionally, the finest t-20 leg spinner Mr. Rashid Khan is the brand ambassador of Payntr. We cater to all levels of cricket players and professional athletes of different kinds, like Rashid Khan, Dimuth Karunarathne and Dhananjay D’Silva, Quinton De Kock.

Prime Insights: Please throw some light on the driving force behind the company’s foundation.

Mr. Shantanu Gautam Sharma: The main person behind the company’s inception is David Paynter, who grew indignant by the fact that cricket was lagging as other sports enjoyed the specialist footwear design. He also comprehended the needs of his fellow cricketers who wanted a shoe that amalgamates the finesse of a cricket show along with the comfort of a running shoe. David took this seriously and carried out extensive research into the trends of modern-day sporting footwear and gave it over to testing until he had developed the game-changing solution.

Prime Insights: How have you kept a balance between your personal and professional life?

Mr. Shantanu Gautam Sharma: To handle this, the key is to follow the basics, create SOPs, follow the process & routine, inculcate them in your company’s culture, and now and then things will fall in place. This will avoid unnecessary pressure at the workplace. Afterward, you reach home then switch off your phone and relax. No matter how much you work, it is never going to end. So give the best of your efforts and then once at home spend time with your dear ones. The next day, resume your work with fulfillment. Taking occasional offs from work is also an essential factor of the work-life balance. I also try to go on family holidays at least twice a year.

Prime Insights: How do you align with the everchanging market trends?

Mr. Shantanu Gautam Sharma: We are capable enough of maintaining the pace via product innovation based on research and feedback from international players. Our network partners are our biggest strengths and they motivate us to stay relevant. We also believe that Research and Development form the backbone of our company’s growth and we invest profoundly in it.

Prime Insights: How does your company ensure employee contentment?

Mr. Shantanu Gautam Sharma: For us, our employees form the core of our success. They are an important cog in the wheel of the brand. If you want to witness an increasing trajectory then their contentment becomes inevitable. We ensure it by taking care of their financial fronts via good pay and perks. Furthermore, we also constantly involve them in imperative processes and make them feel like a part of the family. Entrusting them with diverse opportunities and ardent responsibilities is an integral exercise for employee serenity.

Prime Insights: Who do you look up to for motivation? What would you like to convey to the ones who look up to you?

Mr. Shantanu Gautam Sharma: For me, Jack Ma is my ultimate source of inspiration. For folks who look up to me, I always fetch passion and attitude. One may have a fancy degree in hand but without the needed attitude and passion for work, it’s not much of use to me.

Prime Insights: Kindly share some words of enlightenment for those CEOs who give up on their dreams.

Mr. Shantanu Gautam Sharma: CEOs are valuable assets of the entrepreneurial world. They’re the bridge between a founder and a team. The team traverses the thoughts and vision of the founder. A CEO has to pour in their mentorship to make it run into a successful stroke. So follow your dream as they do come true. One needs to trust the process of making and stay transparent to your confidence. Learn how to innovate and improve with time.

Prime Insights: What plans does the company anticipate for the future?

Mr. Shantanu Gautam Sharma: Our Company aspires to become the world’s best technical and performancebased footwear brand across multiple sports.

Prime Insights: Please tell us about the accolades and milestones of your company.

Mr. Shantanu Gautam Sharma: We are proud to elaborate that our company Payntr has carved out a captivating legacy by being in the same league for years now. We are competing with colossal giants like Adidas, puma, Asics, etc at a momentous speed. For us, it is a privilege to be counted amongst these giants. We are now in the top 3 in this category of cricket footwear.

Prime Insights: How are you exhibiting a ray of hope in society?

Mr. Shantanu Gautam Sharma: We always believe in giving back to society with our actions. For this, we support underprivileged kids with sports equipment. We acknowledge the real talent of kids coming from humble backgrounds with our footwear sponsorships.

Prime Insights: Is there any message you would like to give to our readership panel?

Mr. Shantanu Gautam Sharma: I would like the readers to know about the importance of following your passion and working with efforts in the same direction. Whether it is education, professionalism, or any other field, once you have mastered the art of giving your 100%, nobody and nothing can stop you from achieving what you manifest!

RELIABULL FINANCIAL SERVICES PVT. LTD.

Taking Financial And Insurance Consulting Services To The Next Level

ReliaBull

Financial Services is an advisory firm specializing in “Portfolio Management” and “Financial Planning” for Individuals & Businesses. Their offerings include - Mutual Funds, Fixed Income, PMS, Alternate Investment, Funds and Insurance amongst others. The brand is known for its quality and authenticity. The quality of their advice and the service standards are par excellence and they have established a benchmark worth admiring. With efficacious turnaround time for resolving all client queries strictly within 2 days, they have set newer benchmarks in customer service.

Our Prime Insights team had a delightful experience of having a conversation with Mr. Kishan Jakhotia- Founder and Managing Director of ReliaBull. He talked about the importance of disciplined approach that his company follows and how his company has emerged as a successful player in the league of Wealth Management which helped fabricate long-term value for their clients. Stay tuned till the end to read about the story of this inspirational brand and assimilate knowledgeable business antics from the entrepreneurial journey of the leader.

Mr. Kishan Jakhotia

Founder and Managing Director

Inception Story

Mr. Kishan Jakhotia says that most of the companies he worked for during his professional stint were more sales/ product-centric rather than Advisory/Client-centric. There was an ideology of making money for self and not for the clients. Filling this gap during his working career was Mr. Jakhotia’s key goal. But due to certain limitations, he wasn’t able to execute the aforementioned. Not just this, he also acknowledged the lack of quality advisors as wealth-management companies were not emphasizing on learning. All these companies focused on product push. So, with this vision to bring the change in the industry, Mr. Jakhotia to lay the foundation of ReliaBull Financial Services Private Limited.

The Path of Struggles

Like great people always say, challenges are indispensable when something colossal is in the process of making.

During the initial stages, the primary challenge for the company was to convince investors to try ReliaBull’s wealth proposition, given that there were MNC Banks, Wealth Management Companies, Financial Services Groups, competing for the same client. Gaining client’s trust was the most difficult part. Along with it, getting funding to grow business was also tough.

Defining Market and Clientele’s Trusts

Trust is something that can’t be gained overnight. The team has worked consistently over time to deliver consistent results and this has helped to gain the trust of their clients. Their uniqueness lies in taking a “Holistic approach in meeting the complex needs of investors and providing unbiased advice”.

In the High Networth Individual (HNI) segment that the company serves, clients have access to plenty of information from different sources. The key to gaining trust of this segment is to approach them with a balanced concoction of experience, market understanding, and product knowledge.

Clients always refer ReliaBull to their extended members and acquaintances, which make the team, feel content with their efforts. Also, not a single client of theirs has lost connection with the brand which is a gigantic testimonial to ReliaBull’s supremacy. Additionally, most of the clients have been with the brand for more than 8-9 years and the alliances are getting stronger day by day.

Valuing Clients with Integrity

To establish a meaningful impression in the client’s mind, the company always emphasizes on reducing the financial risk by providing all possible options to choose from.

Clients are ReliaBull’s persevered asset and serving them with transparency is something not to be compromised. Creating an outstanding customer experience is the ultimate goal of their business. Customizable investment solutions are created with intricacy and perfection at ReliaBull. The customers are closely connected with the company in two ways-

•

First by their

relationship

managers

• Secondly with the company’s daily market updates and

reports

Impressive Marketing Strategies

Among all the business development activities undertaken by the team, Client Referral Programs and connections on LinkedIn have worked exceptionally well.

Mr. Jakhotia’s Entrepreneurial Stint

The dignitary throws light on the fact that “Starting a business is hard, making it successful is harder”. It has been quite enjoyable and fulfilling experience for him. The learning opportunities that have come along have made him feel content inside out. His company started only as a Mutual Funds advisor, but now offer new age options like like PMS, Alternate Funds, Unlisted Offerings, etc. These add value to the clients. The clients are more than happy to have access to all the financial products under a single roof.

All Set to Reach the Peak

The company is upgrading to the evolving needs of its investors. The team has ardently decided to pursue SIP business this year because these assets are future-worthy. Within their core client network, they have been actively pursuing PMS and AIF Product offerings. They are now planning to tap newer locations and look at offering Stock Broking services & Loans to their basket.

From a professional point of view, Mr. Jakhotia is aiming at an AUM of 500 crores in the coming year. He also speaks about spending quality time upgrading his skills in his domain.

Words of Motivation for the brewing Entrepreneurs

Mr. Jakhotia says that he is still in the learning phase. But what he truly stands by is to do everything with passion, integrity, and ethics. Having a sound understanding of your products and the market before entering the industry is the key to success. He also emphasizes on embracing all sorts of feedback and learn new things from them.

Top 10 Unicorn Startup Company in India for 2021-2022

2022follows 2021. Twenty-one Indian startups were worth 1 billion dollars in 2022. India’s IT firms include 107 “unicorns” In India, 107 344 billion dollars “unicorns” have presented 94 billion dollars.

First-quarter Indian startup transactions totaled 11.7B dollars. Funding and transactions increased 186% and 64% over the previous quarter. Five unicorns were spotted in January and four in February and March. April was unicorn-free, but May and June were.

Unicorns ruled 2021. Forty-two startups and 2 public corporations exceeded 1 billion dollars. Inc42 estimates India will have 250+ unicorns by 2025; 100 firms are soonicorns.

India’s unicorns by 2022

1. Fractal

Fractal became the first unicorn in 2022. TPG Capital Asia and Apax Partners handled 360M dollars. In 5 rounds, Fractal raised 685 million dollars. Apax Partners’ previous 200-million-dollar investment prompted this one. In 2016, Khazanah invested 100 million dollars in Fractal.

2000 founders Srikanth Velamakanni, Nirmal Palaparthi, Pranay Agrawal, Ramakrishna Reddy, and Pradeep Suryanarayan. A 21-year-old AI and analytics firm serving Fortune 500 corporations. Fractal Analytics takes longer to become a unicorn than the average Indian startup.

2. LEAD

LEAD was India’s sole edtech unicorn. GSV Ventures and WestBridge Capital contributed 100 million dollars in January, increasing the total to 1.1 billion dollars. The previous financing occurred in April 2021. LEAD University raised 166 million dollars through 5 rounds. After e-commerce (10.7 Bn dollars) and fintech (8.2 Bn dollars), edtech startups in India received 4.7 Bn dollars in 2021. Mehta and Deorah founded LEAD in 2012. This firm helps with pedagogy, curriculum, and technological integration. India’s sixth edtech unicorn is Unacademy. LEAD’s 5,000 Indian schools educate 2 million youngsters.

3. Darwinbox

Darwinbox became the third Indian Startup of 2022 with a TCV-sponsored January financing round. Salesforce Ventures, Lightspeed India, Sequoia India, 3one4Capital, Endiya Partners, SCB 10X and JGDEV invested. Salesforce Ventures led a 15 million dollar round in January 2016. 4M dollars in 2017 and 15M in 2019 from Sequoia Capital. It raised 107 dollars in seven rounds. Darwinbox was established in 2015 by Jayant Paleti, Rohit Chennamaneni, and Chaitanya Peddi. It handles HR from job advertisement to exit interviews, core transactions, onboarding, travel, payroll, and HR analytics.

4. DealShare

In 2022, Dealshare was worth 1.62 billion dollars, making it a unicorn. Bengaluru social commerce startup raises 165M dollars. DF International Partners, Tiger Global, Kora Investment, Alpha Wave Incubation, and 29 Capital Partners participated. DealShare raised 330 million dollars. The company’s worth has quadrupled since July 2021. Sales rose 10 times in FY22 to 750M dollars ARR. Rao, Medda, Bora, and Shikhar founded DealShare in September 2018. First-time internet users are primarily from the middle class. The firm also offers food and cleaning goods online. Buying lesser-known brands and selling through community sales lowers mass-market staple prices.

5. ElasticRun

The first unicorn was ElasticRun of Pune. Kirana received 300M dollars from SoftBank. Goldman Sachs, Innoven Capital, Prosus Ventures, and Chimera Investment (Abu Dhabi) also invested. Inc42 estimates ElasticRun’s Series E valuation at 1.5 billion dollars. This fresh capital comes 15 months after Avataar Venture Partners led Series D. Prosus Ventures and Kalaari Capital invested. The company’s valuation rose to 400M dollars after this financing. Recently, the company’s worth doubled.

6. Livspace

Livspace is 2018’s sixth “unicorn.” KKR, Ikea, Venturi Partners, Jungle Ventures, and Peugeot Investments invested in Series F. 10 fundraising rounds brought Livspace 450M dollars. It is the company’s second significant investment in 15 months. Venturi Partners and Kharis Capital led a 90 million dollars Series D investment in 2020. Saint-Gobain bought a share last year. Bengalurubased Ramakant Sharma and Anuj Srivastava created the firm. Livspace sells home-design products. Online, the firm sells interior design software.

7. Xpressbees

Pune-based “unicorn” of 2022. Blackstone, TPG, and ChrysCapital invested in Series F. Norwest Venture Partners, and Investcorp participated. Xpressbees raised 500 Mn dollars and is worth 1.2 bn dollars. Delhivery, BlackBuck and Rivigo are successful Indian logistics startups. Investcorp, Gaja Capital and Norwest Venture Partners provided 110 million dollars in Series E capital over two years ago. The company’s valuation rose to 400M dollars after this financing. Recent investment tripled Xpressbees’ worth. Xpressbees was launched in 2015 by FirstCry to provide same-day delivery. 1.5 million items are sent daily to 3,000 locations and 20,000 zip codes.

8. Uniphore

Uniphore, India’s seventh unicorn, raised 400 million dollars at a 2.5 billion value in 2022. NEA investors led this fundraising round. Umesh Sachdev and Ravi Saraogi created this chatbot in 2008. Unified conversational AI, automated processes, and RPA improve customer service across all sectors. Uniphore purchased emotional AI leader Emotion Research Lab and no-code/lowcode pioneer Jacada in 2021. It’s officially a unicorn after raising 610M dollars.

9. Hasura

Hasura is the ninth and last Indian unicorn. Hasura, the inventor of the GraphQL language, raised 100M dollars in February 2022. Rajoshi Ghosh and Tanmai Gopal founded the firm in 2018. 136.5 million dollars were allocated. Their software has 25,000 stars on GitHub and 400 million downloads since 2018.

10. CredAvenue

CredAvenue is India’s eleventh 1 billion dollar company. Insight Partners led the company’s Series B funding. Dragoneer Investment Group and B Capital bought. Sequoia, Lightspeed, TVS Capital and Lightrock invested. CredAvenue is now worth 1.2 billion dollars, according to Inc42. In September 2017, the firm raised 90 million dollars, the second-most in India. Lightrock, Kunal Shah’s Cred, Stride Ventures and Lightspeed Ventures also invested. CredAvenue raised 410M dollars.

Conclusion

Indian enterprises succeed in several fields. This list of startup unicorns might be endless. India knows Flipkart, Big Basket, Ola Cabs, InMobi, FirstCry, and CureFit. These companies created a new economic force, boosting India’s influence.

Types of Insurance Your Small Business Should Consider

Thewavering trends of the current corporate world are captivating but are also bound to heaps of risks. Today small business leaders often experiment with their business models to curate newer benchmarks. In such a scenario there are potent chances of facing big financial and human resource setbacks. So what’s the solution then? To the crux, it is having full-proof insurance for your small business. Here we have discussed the types of insurance your small business should consider. If you’re a small business leader, then don’t leave yourself in a vulnerable space, and make sure to choose at least some insurance to cover all the possible risks.

Top 6 Insurances Your Small Business Should Consider

We all are aware of the fact that even a little negligence can cost a fortune to a business. The losses are fatal not only to the owner but also to the people associated with the company. If a business leader is free from all the bars of losses, he/she will surely have different alpha energy to take their business to another level of success. Moreover, without a strong base of insurance, no other tycoon will be willing to invest money in your company. Let’s begin to see what all types of insurance we’ve mentioned in this article.

General Liability Insurance

General Liability Insurance acts as a safeguard for the owner against any monetary losses occurring in case of death, body injuries, and property damages. For example, if someone faces injuries within your business premises, then they can raise questions about your services and ask for compensation for the same. So a GLC provides compensation for claims caused due to bodily injuries and property damages for which your business is responsible. This is owned by the owners or main authorities of a company and provides stability against thirdparty liabilities.

Professional Liability Insurance

Next we have Professional Liability Insurance, specifically for professionals like doctors, lawyers, accountants, doctors, physicians, etc. As these professions are always amidst life uncertainties, it protects them from the claims of their clients. This policy protects from all sorts of claims that may arise due to negligence, mistakes, omission, and malfunctions. This is especially for those people who deal in providing professional services for a livelihood.

Commercial Property Insurance

As the name suggests, Commercial Property Insurance is a quilt of security for any commercial property. This policy protects commercial property from miss happenings such as fire outbreaks, robbery, and unforeseen natural disasters. This is generally carried out by manufacturers, retailers, NGOs, and rental service providers. It is also influenced by demographic, construction, and occupancy factors. The loss of a commercial property takes immaculate time to be compensated and in such times financial aid by this policy comes extremely handy.

Worker’s Compensation Insurance

Worker’s Compensation Insurance draws its roots from the Workmen’s Compensation Act of 1923 and the Fatal Accident Act of 1885. This policy provides wage and medical services to people who have fallen ill at work. Any injuries caused to them at a workplace or even if they have lost lives and wages during the course of their job, this policy guarantees their monetary and medical benefits. Moreover, it also covers death benefits for families of such employees.

Business Owner’s Policy

A Business Owner’s Policy (BOP) is an all-around policy that combines protection for important property and liability risks in one package. This insurance is an integration of various basic insurances coverage. It is meant to safeguard business owners against property damage, liability and financial losses due to a lack of operations. To have this insurance, the business must surpass certain parameters. Some of these are the location of the company, location size, class of business, and revenue model. This is targeted for mid-size and small businesses because it includes all the major segments subjected to risks.

Data Breach Insurance

Wrapping up today’s list is Data Breach Insurance. Today data security is a major cause of concern for business owners. When confidential data of a company gets copied, transmitted, or disclosed to third parties, it can cause ardent financial losses. To avoid this, Data breach Insurance is a shield for a company to protect from such losses. Also, as technology is spreading across every sector, such breaches are becoming common. Small businesses are generally the soft targets and they must invest in this policy.