Prime Insights

Prakriti Gupta

Editor’s Note INTRODUCING PIVOTAL IN THE BUSINESS WORLD

Thereis no denial of the fact that leaders today are embracing the competitive world with their values of creativity and ebullience. Their relentless and audacious spirit to disrupt the corporate world for all good reasons is worth admiring. Well, this is what sets the tone for this magazine edition presented by the team of Prime Insights Magazine. Our team is committed continuously to highlighting the entrepreneurial journeys of some of the dazzling leaders who’re on their way to creating a legacy. Their unique ideas, driving energies, and desire to rejuvenate the business world, are impeccably classic! We are always left inspired by these business leaders and the way they’ve stamped their position in the market, is worth knowing about.

We are back with another edition of our business magazine titled as “Most Influential CEOs and Business Leaders of 2022”.

To begin with we will feature the success story of Steadfast MediShield Pvt. Ltd. Founded by the colossal leader Mr. Aman Puri, his brand is on the way to becoming the flag-bearer of quality sports nutrition and well-being products. He has himself been an international-level athlete and intricately understands the imperativeness of nutrition products in times where health is above everything. Describing his cherished excellence, even more, he is also a well-experienced sports nutritionist, kid nutrition specialist, certified sleep mentor, fitness nutritionist, and sports psychologist. The journey of his brand began with its initial dominion in the super-specialty pharmaceutical niche. They offered a whole portfolio of kidney transplants, dialysis, and disease prevention medicines right from 2008. Now they have diversified their position in the fields like sports nutrition and wellness. The company is also happy to boast about its peaceful work culture and talks about employees being surrounded by a gender-neutral environment. Their journey of 14 years is an example of a business driven by a purpose to serve people with conventional morality. Giving back to society is one of the company’s major objectives and they’re doing their part in revamping the standards of the healthcare industry.

Like always, there is so much more to explore inside. Hold on to your excitement because we have dolled up this edition with more such amazing success stories of groundbreaking leaders and their brands. Our team hopes that the opulence of knowledge which we are trying to articulate via our magazine motivates our extended family. We wish to see our readers assimilating immaculate motivation from our content and keep thriving for wider opportunities in the future. Ending this on a glazing note, I Prakriti Gupta would like to extend positive vibes to all the aspiring minds out there! We shall be back super soon with yet another trailblazing edition. Till then, for more such entrepreneurial stuff, stay tuned in with our platform. We are also intrigued to know your thoughts and opinions about our efforts. So keep doing your hard work, have belief in your potential and the crown of success of all yours!

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Editor In Chief

Ankur Mishra

Editorial Coordinator

Yash Anand , Shweta Singh , Kaustav Sarkar, Trishani Sarkar, Jasmeet Bhatia, Siddhant Pengoriya, Khushi Rawat, Prakriti Gupta, Pinki Singh

Art Director

Aryan Jha

Graphic Designer

Bhavana N Sivadas, Deepanshu Bisariya, Sumit Joshi

Head Of Distribution & Production Shivani Lath, Kaashvi Jain, Tarush Rajawat

Web Development & Maintenance Apoorva Jain, Anup Bhandari

Advertising & Promotion

Rohan Batra, Pakhi Vats, Gaurav Singh, Suhani Joshi, Sakshi Jain

Sr. Business Development Manager Manish Mishra, Arindam Sarma , Yashwinee Singh

Business Development Manager Priyanka, Mehul Garg

Data Analysis

Mala, Anand, Khushboo, Jaanvi Singh,Aditya Tomar, Athul Vijay K, Shaurya Agarwal, Vishal Bhat, Rohit Rana, Ankita Singh

Email: yashwinee@primeinsights.in

Prime Insights is Published by Prime Insights Media. Reproduction or Use of this publication in any manner without any permission of the publisher is prohibited. The team of Prime Insights Media has made every effort to ensure the assurance of the content. The publisher assumes no responsibility of any part of the content of any advertisement in this publication, including any errors and omissions there in. all rights are reserved by prime insights media.

Alpesh Gandhi Mr. Alpesh Gandhi’s Vision Silicone

Ratan Naval Tata Tata’s Story: Pundir

A DYNAMIC LEADER TRANSFORMING INDIA’S SPORTS & WELLNESS NUTRITION INDUSTRY MR AMAN PURI

Profile and achievements

Steadfast Nutrition founder Mr Aman Puri features on the cover page of our edition of Most Influential CEOs and Business Leaders 2022. Mr Puri has successfully steered Steadfast Nutrition into becoming India’s leading sports nutrition brand. He is also the director of the pharmaceutical company Steadfast MediShield, a trailblazer in renal healthcare. At the young age of 29, Mr Puri has turned Steadfast Nutrition into a revolutionising force in the world of sports nutrition and a household name for medal-winning performances. He has been an international-level athlete, is a qualified sports nutritionist, kids nutrition specialist, certified sleep science coach, certified fitness nutritionist, and sports psychologist. These qualifications have given him a 360-degree view of the sports nutrition industry.

Excerpts from our conversation with Aman Puri where he tells us about his success mantra, the company’s success story, the scope of business leaders and CEOs in the entrepreneurial world and how he has managed to adapt to the changing market trends and stay ahead of the curve in an innovation-driven industry.

Prime Insights: For a better understanding of the reader, let’s have an overview of the company and its offerings.

Mr Aman Puri: Steadfast is one of the most respected and renowned names in the super-specialty healthcare industry today. The company started with its pharmaceutical super-specialty portfolio, offering a wide variety of kidney transplant, dialysis and disease prevention medicines in 2008. Ever since its inception, the company has worked relentlessly to improve the quality of life of the people by providing affordable medicines and ensuring their nationwide availability. Lately, the company has diversified itself in various business verticals, providing a better healthcare infrastructure, products, services to the nation. The company diversified to a sports nutrition super-speciality to provide supplements for sports professionals in the country. Later on, they added a wellness range of products to cater to the general populace for their well-being. The company today has various subsidiaries (SM) and strategic business units catering to the healthcare industry.

Prime Insights: Brief us on the inception story of the company.

Mr Aman Puri: The company started with a lot of sensitivity towards kidney patients and the pain and agony the family of a transplant patient has to undergo. Apart from this, there was the serious problem of the availability of medicines at an affordable price. Steadfast MediShield was the first to launch various compositions for the first time in the country. The roots of the company are in pharmaceuticals and making chronic kidney disease medicines. We later branched out into various specialties and super specialties. Learning from its pharmaceutical expertise and experience, the company further ventured into the nutraceutical segment, where it caters to a wider set of audience. Today, the company has a nationwide presence and even abroad.

Prime Insights: What milestones and achievements does the company boast of?

In the last decade and a half, the company has achieved many milestones- from being the first to launch various compositions in the nephrology segment to developing products for transplant patients to being the only company that has 11 unique protein formulations for sports athletes and fitness enthusiasts. The company has also received awards for its unique formulations, such as the Immunity Champions Award for its protein supplement HerbFizz.

Prime Insights: How have you kept a balance between your personal and professional life ?

When you are passionate about what you do, it becomes a part of your lifestyle and cannot be segregated into any category. Professional enthusiasm has become an integral part of my sense of self. Still, to keep a balance and avoid burnout, I prefer maintaining a certain distance between both spheres. Being a sportsperson in the early stage of life has taught me how to deal with stress and accept failures and accomplishments as neutral.

Prime Insights: Being a business leader in the healthcare sector, is your story of struggle any different from others?

Mr Aman Puri: One cannot identify the real struggles without experiencing them firsthand. I believe every individual goes through various personal and professional challenges in their life. When it comes to running a company- especially in the healthcare sector where you’re dealing with lives of people, decision-making becomes highly critical and the struggles become highly sensitive as the healthcare system of a country would determine the pace at which it develops, in terms of GDP growth, happiness index, and influence on the other sectors.

In the nutraceutical industry, there is a big problem of awareness, which becomes a danger zone. Ignorance, stereotypes about health and the use of supplements (both in urban and rural India), skepticism become huge challenges in this particular industry compared to others. People have to be sensitised about the need for supplements, which comes at the cost of time, money, and energy.

Prime Insights: What kind of clients do you

Puri: Steadfast Nutrition’s sports supplements range is an exclusive one and caters to sports professionals, including athletes from over 35 sporting categories such as cricket, football, hockey, bodybuilding, and boxing. We firmly believe in healthcare beyond medicine and want to free India of protein deficiency, which is why our wellness supplements are meant for all those people who require a nutritional boost for their good health and wellbeing. Steadfast MediShield caters to the needs of people with renal disease including dialysis and transplant patients.

Prime Insights: How do you keep pace with the changing market trends?

Mr Aman Puri: The last decade has been very challenging in the face of the changing market scenarios every few years. We’ve learnt to adapt by keeping pace with the market trends and growing with the changing times. As a healthcare company, where lives of people are involved, we cannot compromise on any aspect. Therefore, we maintain our standards of quality no matter what the market situation is.

Prime Insights: Do you believe R&D is essential for the growth of the company?

Mr Aman Puri: Yes, the time has gone where copied products or services would sell. To serve something authentic, one has to invest and involve oneself in continuous research and development. We truly believe that research and development helps you sustain with unique products in the market. We have contributed to the society and our industry by launching a wide variety of unique products in both the pharmaceutical and nutraceutical divisions. We have also been involved in clinical trials, and helped set up a research institute in the country when the Covid-19 pandemic broke out in India in 2020.

Prime Insights: Do you feel Business leaders and entrepreneurs can become complacent after a while? Who or what is your competition?

Mr Aman Puri: Real business leaders cannot afford to become complacent because the market dynamics keep changing and the competition is increasing day by day. One has to always be ready for new challenges in order to grow. We always thrive to do better than the previous day and each day is new competition for us.

Prime Insights: How necessary do you feel it is to keep your employees content, and how do you ensure it?

Mr Aman Puri: Employee satisfaction in today’s world is very important because employees have to run a business and also take care of customers. So an employee-friendly policy and approach is very important wherein they have a work-life balance, which includes physical and mental health. Apart from this, we take particular care when it comes to the safety of our employees. We are gender neutral and take particular care to ensure that we do not discriminate against female employees. We have included many HR policies to safeguard the interest of both the organisation and the employees and ensured that employee’s dignity is not compromised at any point in time. We always try to ensure that our performers are motivated.

Steadfast Nutrition’s supplements were crowd pullers at the International Health, Sports, and Fitness Festival 2022.

Prime Insights: Who do you look up to and what do you convey further to the ones who look up to you?

Mr Aman Puri: For me the motivation and the benchmark has been my father, so I would look up to him in times of difficulty and when I am in need of a morale boost. My father has established the eco system of Steadfast with a lot of hard work and perseverance, and I have learnt that there are no shortcuts to success and consistent efforts and hard work can make you accomplish your goals. For people who look up to me, I would only recommend that they put in their 100% in their efforts and not take any shortcuts.

Prime Insights: What is the scope of a CEO in the entrepreneurial world?

Mr Aman Puri: India has been a startup hub and now we can see plenty of unicorns emerging from the Indian subcontinent. Since we live in a global village now, there is an open market for product and service-based industries, which brings a lot of opportunities for Indian entrepreneurs and CEOs. A majority of the top companies of the world are helmed by Indian-origin CEOs (Sundar Pichai- Google, Satya Nadella- Microsoft, Parag Agrawal- Twitter). The role of a CEO is also more challenging because of the changing market dynamics, and one has to withstand all kinds of obstacles in this role. A CEO is technically an employee in an established business- be it an MNC, or a private limited company where ownership and management are usually well defined. Most new age entrepreneurs are not just owners but also CEO and have to get involved in day to day activities and processes to establish and execute the business.

Prime Insights: What message do you want to give to those CEOs who give up on their dreams because of some stereotypes?

Mr Aman Puri: The days of the 19th century industrial revolution are long gone when the motivation behind earning was about survival and sustenance. Access to both resources and information was limited. Today, in the 21st century, access to information and resources is not that difficult. Also, there’s more awareness and easy access to information about how to start a business. There’s also no dearth of resources for setting up a new venture. Hence, those who give up on their dreams of becoming a CEO may lack somewhere. My message to my colleagues would be that this is the best time to start a business. There is a new age startups and one has to ignore all kinds of stereotypes to be successful as we call it a new-age startup era where there is no scope for primitive thought process.

Steadfast Nutrition launched a supplement, Steadfast Iron on Women’s Day (March 8) to counter the problem of Iron Deficiency Anaemia among Indian women

Prime Insights: What are the your future plans for your company?

Mr Aman Puri: Steadfast started as a healthcare company 14 years back, in the coming years, we see ourselves in this sector only, but working closely with governments in developing healthcare policies and improving infrastructure. We will continue to improve the quality of life of the people in the country and work towards disease-prevention research. All along, we will continue working towards our aim of making India protein efficient by 2040 and the Sports Capital of the World by 2050.

Prime Insights: How are you giving back to society (CSR)?

Mr Aman Puri: During the Covid-19 pandemic, we got an opportunity to contribute towards the establishment of India’s first COVID-19 research lab in Ahmedabad and donated a sum of 1.5 million INR. We’ve also been associated with the CRY foundation since the past 10 years. Our foundation, Steadfast Health works with many NGOs for the health and hygiene of the underprivileged. The Indian diet lacks protein and we’ve have come up with various products to fulfil the necessary requirement for a disease-free society. Since we belong to the healthcare sector and are renal specialists, we have taken the initiative of creating awareness about organ donation. In today’s scenario, there is a scarcity of correct information about cadaver transplants. I founded the Noida Cycling Club in 2007 to promote the sport of cycling to improve people’s overall health and to promote cycling as a means of transport with zero carbon footprint.

Prime Insights: Lastly, is there a message you would like to give to Prime Insights readers?

Mr Aman Puri: To all the readers, I would like to convey that we must focus on our health, do our bit in developing the healthcare infrastructure and contribute to the society’s welfare and wellbeing. Covid has taught the world the importance of the healthcare industry and sensitised us towards the problems of frontline workers. Hence, one must acknowledge the sincere efforts made by the healthcare industry in the last decade.

Aman Puri enjoys a light moment during an outing with his team.

A Mind That Made The Breakthrough In Filtration And Separation Technology MR. RAKESH PATIL

Amanagementteam is assembled as part of the business plan-writing process, carefully considering each individual's roles and who should fill them. As tempting as it may seem, taking the easy way out by appointing trusted acquaintances or family members to important roles is a bad idea. To hire someone for a management role, you need to consider two factors:

• Whether they have the education and experience necessary for the position.

• Do they have a history of success that attests to their abilities?

Changes in leadership structure are common.

Until the company expands and can afford extra team members, you may need to have individuals on your team take on several roles.

The company's success depends on its president or chief executive officer (CEO), who will take charge, gather the necessary resources, and introduce the service or product to consumers.

To be specific, Filsep Equipments Pvt. Ltd. operates in the specialized separation and filtration technology market. The company's products prevent the breakdown of vital machines due to aerosol ingress

or contamination. Global Oil & Gas Giants and Rotating Equipment Manufacturers are among its clients. The company's manufactured equipment meets all relevant international norms for this industry. Because of the company's dedication to improving quality worldwide and the robust systems and processes it has put in place. As a result, every piece of equipment that leaves any of its factories has passed all of the necessary quality tests and conforms to all required protocols. Today, we share the journey of Filsep's CEO and the company's success.

The Establishment History

Twenty-five years ago, the company was only a small firm working on some new ideas in separation and filtration. Mr. Aalap Derasary, the company's MD, is a driven and ambitious businessman. The company's meteoric rise to prominence is attributed to him. Like any other new venture, the company had its share of growing pains and difficult early years. However, never did the company's leaders give up on their dreams. Growing conditions were less favorable than they are now. However, the company's efforts paid off after they narrowed it down to a specific goal. Many of the company's early clients still have stuck with it. Customers worldwide have put their faith in the company, making it a success.

CEO's Balance of Life

Maintaining harmony between one's work and personal life is crucial. The two are almost intertwined at certain moments in light of today's rapid pace and technological progress. As soon as the clock strikes 7 p.m., Mr. Rakesh Patil leaves the workplace to spend time with his wife and parents. His boundless vitality is sustained by weekend visits to relatives and sometimes short vacations to neighboring vacation locations. For the sake of everyone's health and productivity at work, he also suggests that everyone on staff take some time off from time to time.

The Struggle of a CEO

Mr. Rakesh Patil's CEO position places him under regular scrutiny from various stake holders. The company is under intense pressure to succeed because, as the adage goes, it's lonely at the top. Today's customers have high standards for customer service, leaving no space for complacency. Meanwhile, the company must maintain strong morale among its workforce and suppliers. As a CEO, you have to tread a fine line. Most CEOs can attest to those above. Mr. Rakesh has a challenging task in expanding the company's worldwide footprint as it moves from a small to a mid-sized business. The challenge is to find effective ways to attract and retain top-tier talent while also taking good care of the people already there. Furthermore, the company's middle size lacks the financial flexibility to pursue opportunities. Therefore, the company needs to balance its ambition for expansion and its available resources to make that happen. Mr. Rakesh thinks the difficulties they face as CEOs are part of the benefits of the job.

The Clients Served

The company's primary focus is on the Oil & Gas, Rotating, and Power Equipment market. Its clients include global powerhouses and smaller regional players. Everyone who does business with this company is treated like royalty. Over decades, the company's finest brand ambassadors have been satisfied customers.

The Race with Changing Market Trends

The company is constantly adapting to new technological developments. The company has been investing heavily in digitization and automation across the board. Mr. Rakesh Patil is confident that the key to the company's continued success is the effective management of data and the use of data for strategic planning.

Filsep R&D

The company operates in a cutting-edge industry where survival depends on keeping up with technological developments and developing novel approaches to resolving customers' problems. As a result, investments in research and development make up a large percentage of the company's total yearly revenue (in the high single digits). Mr. Rakesh intends to increase R&D spending as the company expands. In FY 23-24, the company intends to establish a state-of-the-art laboratory and testing facility in Vadodara.

Employee Satisfaction

Keeping the team together is crucial to building on the company's success. It will be necessary for the company to provide its staff with training and exposure to cutting-edge technology as it expands and digitalizes. Mr. Rakesh reminds his staff often that "organizational success is your success, and its failure is my failure."

Mr. Patil's Thoughts on CEOs' Participation

Mr. Rakesh Patil has said that a yearly increase in GDP of 9% is required for the next five years if the nation is to reach its economic goal of $5 trillion. CEOs need to take the plunge into entrepreneurship to make this happen. As a result of their education and expertise in organization management, our country's entrepreneurial ecosystem will flourish.

The Future Plans

The company is now working on the next 5 years growth road map, which will be submitted to the board of directors (BOD) in October '22. They want to reach Rs. 500 Crore in the following five years. When the new facility, which is scheduled to open by the end of the year, begins producing goods, the company will have tripled its previous production capacity. In addition, the company is enhancing its worldwide footprint via acquisition and business expansion.

Filsep CSR

The company is ecologically conscious. Therefore, it plans to turn its soon-to-be-built factory into a tree-lined green space with the help of 300 fresh saplings. In addition, the company wants its office building to be certified as Platinum by the IGBC. The company also sponsors a small number of orphanages in the Vadodara area. Employees are also urged to provide food to those in need every year on the 15th and 26th of January.

A Message for New CEOs and The Readers

Mr. Rakesh Patil would advise the CEO to lead by example and implement the reforms they want to see implemented. He advises, "Nobody has it easy in life, so keep your eye on the prize and work as diligently as you can to get it." Stay committed to your goals. Some advice from Mr. Rakesh Patil is to have faith in your abilities and firm moral principles. His three success tenets are work hard, work harder, and work the hardest.

10

Tools Every Entrepreneur Must Have To Increase Productivity

Everyentrepreneur has their own set of tools and tricks that help them boost their productivity. Having a set of “go-to” productivity tools not only helps one with their task lists but also manages their deliverables. In today’s digital age, there are a plethora of management software programs and productivity apps that help entrepreneurs with their business activities. However, with so many options available, one may get confused about which to opt for. Here are the top 10 productivity tools that will help you ace your game-

#1 Trello

Trello is a great productivity tool that allows you to organize tasks/ activities with anyone. In this way, you get a mutual perspective on your project in an interactive and fun manner.

Trello also helps you accomplish almost any task, right from planning a trip with your friends to collaborating with your co-workers.

#2 Google Docs

Google Docs is a free productivity tool that allows you to instantly create, edit, and share documents, spreadsheets, and presentations. These documents can be viewed and also edited by any team member that you invite.

It also has smart editing and styling features that help you add a personalized touch to your documents. To

help you with this, it offers hundreds of fonts to choose from, along with the option of adding links, drawings, images, etc., of your choice.

#3 Asana

Asana is a powerful tool that helps you coordinate with your teammates on one platform. This allows everyone to stay updated on what is due when and what changes need to be made by whom. It also helps you-

• Plan, structure, and organize your work

• Assign tasks

• Share important details with your team members

• Set deadlines for your projects

By offering all of this on a single platform, Asana enables you to eliminate roadblocks and create a visual map of your tasks/plans.

#4 Calendly

Calendly allows you to easily schedule meetings without the thousand confirmation emails. To set it up, one simply has to enter their availability preferences, and the rest is taken care of by the app.

Through Calendly, you can share links to your schedules via email or even embed them on your website. It’s easy to use and helps you connect your clients or colleagues with your calendar, allowing them to view your availability.

#5 Franz

Franz is an all-encompassing messaging app that merges chat services with major messaging. It supports other social media apps like Facebook, WhatsApp, Messenger, Telegram, Hipchat, Skype, WeChat, etc. Through Franz, you can manage numerous private and business accounts at the same time.

#6 Evernote

Evernote helps you organize, prioritize, and manage todo lists, projects, and ideas systematically. It also helps you keep track of deadlines, tasks, projects, pictures, voice notes, etc. What’s great about Evernote is that it works even in offline mode, enabling its users to stay organized no matter where they are.

#7 Buffer

Buffer helps you manage social media for your business effortlessly. Through this app, marketing teams or businesses can-

• Schedule their posts/content

• Analyze their social media performance

Manage all their business accounts

• Check Analytics

#8 Zapier

Zapier enables its users to connect apps and automate workflows, all in a single application. It helps you move

your information from your web apps automatically. It is the perfect app for busy entrepreneurs.

To set up this app, you need to link your web apps and transfer information between those web apps through Zaps, without any coding. This app has a simplistic fill-in-the-blank setup that completes your actions automatically.

#9 DerButton

DerButton is yet another all-encompassing app designed for video calls, invoicing, payments, scheduling meetings, etc. To operate this app, the user need not have any technical skills. It perfectly manages your daily tasks, allowing you to run your business effortlessly.

#10 LastPass

LastPass is perfect for those who have a hard time remembering their passwords. Setting up LastPass is pretty simple, all you have to do is install the app’s extension in your browser, and create an account with a long enough master password. You then gain access to the LastPass vault which allows you to view, organize, and even add items to your account.

If you are a busy entrepreneur who wants to make the most of technology without having any technical skills, you might want to check these tools out. Always remember, smart work outsmarts hard work!

Captus Technologies:

Committed to Creating Ultramodern Marketing Solutions

Preface of the Company

Captus Technologies Private Limited is acknowledged as a pioneer leader in the website development sector of India providing comprehensive solutions for strengthening the online presence of businesses. The company handles all the digital marketing requirements and undertakes a rock-bottom approach for every project. With a customercentric methodology, Captus Technologies has helped brands increase their online leads and improve brand quality. Their services cover areas of content developing, programming, copywriting, etc. Moreover, their perseverance has brought them numerous accolades. So today, we are covering one of the most iconic brands of the year 2022’s story. We have Mr. Jay Wadhwa and Mr. Jogindersingh Rajput- the Directors of Captus Technologies with us to narrate the sagas of their entrepreneurial journeys. Stay tuned to us with the end for a bloom of inspiration!

From the Days of Inception

Technology has empowered us over the years. The ever-expanding face of technology inspired Mr. Wadhwa and Mr. Rajput to begin their journey as entrepreneurs. Captus Technologies is driven by the potential of technological advancements to meticulously support people and escalate business to sky-high heights of prosperity.

Walking on the Road of Obstacles

Like every business firm has its phases of ups and downs, the company also faced struggles since its inception. The challenge of building an efficient team for the company was quite obstinate. The company had to significantly work hard in getting the right

MR. JAY WADHWA

set of skilled professionals on board, to ensure the smooth functioning of their processes. But with years of tests and trials, the brand shook hands with exemplary professionals who helped them gratify their services.

The Alpha Factors

At Captus Technologies, work speaks for itself. Every time the company deals with a client, they ensure a promise for continuous growth. They deliver services with perfection and never miss an opportunity to create a sweet spot in the hearts of their customers. For them, every person who has faith in the vibrancy of technology and knows about its aura to transform businesses becomes a part of their extended family. No matter what step the client is on their digital journey, the team of Captus Technologies joins hands with them vigorously. The team further takes their clients to the brighter side of the road with immaculate guidance.

A Portfolio of Dedicated Services

Captus Technologies has an exemplary portfolio of avant-garde IT services. They help brands enjoy development, amidst this changing contemporary digital arena. Starting from the show stealer, the company’s UX/UI Designing and Web Development services have made them the ultimate torch-bearer. The company also provides effective marketplace solutions and digital marketing strategies to transform businesses on a 360-degree level. A testimony of their services is that all the esteemed clients have always been in constant touch with the team. With their magnetic and quality work, they have turned the dreams of their clients into reality. Each customer of Captus Technologies feels valued inside out and promises to furnish stronger alliances in the future as well.

Unshakeable Acquaintances with Clients

For any brand to shape and mold the lives of people optimistically, establishing a realm of trust in the market becomes the guiding force. Captus Technologies takes pride in furnishing services with the serene value of digital innovations. The team understands the particular features of their client’s business models and presents customized solutions for the same. To be able to meet the particular interests of the clients and accelerate their progress makes them a 100% trustworthy platform in the market. The company adapts to the notion of helming grounds for leveraging technology as per the demands of the customer.

Gaining the trust of customers is directly proportional to the amount of experience one has in the field. It becomes simplistic for a brand to pitch high for its services with a strong portfolio of clientele. This also adds the bubbles of authenticity to a company’s position in the industry. In the beginning, it’s quite a laborious task to turn the tables of successful collaboration but with time, things come along the way. But a strong grip on attitude and determination in ideas can get the ball in your court! The only way Captus measures the depth of customer trust is by comprehending how long they remain connected with the company. Retention rate is a pivotal factor in measuring how appropriately the team is working in a streamlined direction.

Captivating Table of Milestones

The foremost thing that clicks a client’s interest is Captus’s resonance with change. A major count of the businesses that come to Captus is in the hunt for reassuring services that can enhance their digital game and uplift their position in the respective industry. It’s quite obvious that their search ends at Captus!

Implementing Efficacious Marketing Strategies

Captus Technologies believes that in this new age, social media has the utmost influence on the present-day generation. Social media has accelerated their marketing processes profoundly. The brand has a team of zealous individuals whose efforts helped them to achieve a plethora of significant leads and prospectus. Another strategy that worked for them is the affordability criteria. Captus always guarantees that purposeful services are rendered at affordable prices so that its clients don’t have to burn a hole in their pockets to build a stalwart online presence.

What’s Next to Accomplish?

A lot of state-of-art goals are aligned for the future to be consummated. With the current competency that Captus Technologies has picked up over the years, the limit ends in the sky now! Their efforts have gained fuel and Captus is recognized as an admirable name in the segment of digital transformation. The team has committed themselves to new chapters of excellence. They assure to continue working with credibility and add caliber to businesses.

Cementing Words of Entrepreneurial Acumen for the Readers

The company gives a guiding message to all aspiring entrepreneurs of the future. The team highlights the importance of being audacious without being afraid of the consequences that follow. One must learn that without taking risks there is no scope for improvement. Becoming successful comes with the cost of experimenting with your abilities, so beat the clock and get what you want!

MR. JOGINDERSINGH RAJPUT | DIRECTOR CAPTUS TECHNOLOGIES PVT. LTD.

Elon Musk, the CEO of SpaceX and Tesla is also the world’s richest man, whose wealth has grown by 924% fold during this ongoing pandemic crisis. His ideas and motive behind being successful is a huge story of inspiration and a great guide of advice for students and aspiring youngsters.

He has achieved a mind-blowing milestone as the first person in modern history to be worth over US $300 billion. His entrepreneurial skills have resulted in incredible achievements over the years. Although he had a terrible upbringing with a lot of adversity yet his visions have made striking differences in the world and the rest is history.

Have a crystal-clear vision

Part of Musk’s success began with SpaceX invention. His vision always started not just by defining a goal but understanding how to achieve it in the long run. He decided that humanity needs to become a multi-planetary species for sustenance. So, with his money, he wanted to show humanity what can actually be accomplished.

Begin with basics and do not get swayed by what others have to say Elon always operated on the basis of physics to approach and analyse his strategies. He gulped down the fundamental principles of developing objects and side by side unleashed the reasons for their requirements. He never believed in using cheap items to make reliable cars. He was of the belief that to achieve big, investment should be huge.

What you can learn from The SpaceX and Tesla CEO Elon Musk– One of the richest people in the world

Here are some pieces of advice from the world’s richest man to the entire world:

Make mistakes but focus steely

There is nothing called flawless and every success counts on the number of times it has failed before being so. Elon said, “to do something right, failure is the only option. It is the failing that creates someone more innovative.” Although Musk had always been failing his attention during his youth, he never changed his vision towards changing the world’s history.

Work really hard for a better future

To make a secure future, one should not work like hell but put as many hours he can learning the pros and cons of success. Any hour put into work must be worthwhile and it does not matter what you are doing during the rest. To make US $300 billion, Musk did not wait for opportunities but he created one. He always thought, to make a better future rather than dying rich today.

Dream big

This is probably the most important thing to learn from Musk. It is one’s dream that takes one out of this world. As per his concept of mankind being a multi-planet species, he has spent half his life dealing with electronics and revolutionized a spacefaring civilisation. He always loved to jump in and be a part of the events.

Do not try to be a leader but have leadership abilities

People waste a lot of time in gaining securing power and position i.e. to become the best among others. Musk has always advised youngsters not to be one such but to develop leadership abilities to steer others around them. He also said not to be the person that we don’t want to see in others.

Read and gain knowledge

The ocean of knowledge is vast and the more that can be engulfed creates a huge knowledge landscape with good ideas. It lets us know about the changes taking place in the world. According to Musk, reading should be encouraged and information should be ingested as much as possible.

Be communicative and contribute to the society

Conversing with people of different perspectives will open up the mind to understand the world. Talking to people is never underrated but their stories from different walks of life infuse industrial and professional skills as said by Musk. One can make a positive impact on society by contributing what they have learned rather than by consuming.

Be useful throughout

What Musk has created is not for his personal purpose but for the world to witness and enjoy great developments in the automobile sector. So, he always advises youngsters to try to be useful and do things that actually come into use for the rest of mankind. If we can find help for the people around us, success will come running behind our backs.

Amy HRMS India THE

HR CONSULTANCY

Amy HRMS India initiated its journey back in February 2000. An ISO 9001:2015 certified global established firm, Amy HRMS India is a top ranking HR Management Consultancy in the Pharmaceutical and Healthcare industry. The company holds more than 22 years of indomitable industry knowledge and research. They are currently working with 100+ Indian MNCs, Pharmaceutical and Healthcare companies. The brand has also completed successful collaborations with 22,000+ Managers to enhance their career growth. Out of these professionals, more than 250 strategic business leads are placed by them. It is a

moment of pride for the company because each leader is now managing a business of over one billion. In this article, we will be covering the story of Amy HRMS India which is garnering umpteen recognitions for its gold standard services. The entire team of Prime Insights Magazine congratulates Amy HRMS India as it is being featured as the ‘Iconic Brand of the Year 2022’ on this platform. To make it more auspicious, today we have Mr. Manoj Pundir- Founder and CEO at Amy HR Management Services Pvt. Ltd. with us. He unveiled some lesser-known facts and futuristic aspirations associated with his brand. His contribution to strengthening the pillars of Indian Pharma & Healthcare Managers is immaculate and continues to inspire the youth of our country.

Commencing a Tradition of Legacy

Amy HRMS India analyzed through a deep-rooted study that pharmaceutical and healthcare companies require professionals with a certain skill base and mindset to promote products. Along with that, the team of Amy HRMS India also understood that many potential Managers didn’t have the opportunity to learn the required professional skills for accelerating their careers. With this notion, the firm was launched and sailed on a mission to serve the Pharma and Healthcare companies with efficient Sr. Managers and Managers. They went ahead to guide companies on the importance of human resources.

MR. MANOJ PUNDIR |FOUNDER AND CEO

Amy HRMS Iindia Pvt. Ltd.

Unique Factors about This Venture

When it comes to an HR recruitment company, the main focus is laid on serving multiple industries. The company has been in the industry for the past 22 years and has established a gripping position. What makes the brand unique is that it is ranked as the top HR recruitment brand for Pharma and Healthcare PAN India. So the team has always believed in maintaining the standards of fineness by following optimized work processes and guidelines. This ideology has helped them to win the complete trust of their clients over these years.

A Dig Into Company’s Services

The service portfolio of Amy HRMS India provides phenomenal values to their clients for garnering gigantic business growth and furnishing avant-garde business strategies. The end-to-end HR recruitment and value-added services are Amy’s prominent attractions.

Core Values of Establishing Trust

Amy India works with a distinct interaction method called career growth discussion (CGD). This method helps them to understand the candidates on a one-to-one level, as well as know about their plans for the next three years. The company also emphasizes achieving the short-term as well as long-term vision of its clients. The team participates in elaborative discussions with their clients to stay updated on their business needs. They have served brands like Ajanta Pharma, Akums Drugs and Pharmaceuticals Limited, Franco Indian Pharma, Hetero Healthcare, Ipca Laboratories, Indoco Remedies, Meyer Vitabiotics, USV Limited, Wallace Pharma, Aristo Pharmaceuticals, Zydus Healthcare, and many more.

Amy HRMS India highlights the cognizance of the continuous professional growth of its candidates. Managers that are associated with the company, share their experiences of being confident in their professional lives. The candidates say that the way Amy HRMS India has carved assiduous professionalism in their personalities; no one could have done it better. Amy’s perseverance has made them stand out from the crowd. The team ensures trust and connectivity for years.

Team Building Executed with Perfection

The core endurance of Amy HRMS India lies in the great team that works diligently to empower its vision. Their contributions have made it possible for the organization to stand where it is today.

Amy HRMS India focuses on three methodological aspects needed by every team member, i.e.-

Fostering Eminent Goals for Future

The next future plan is to increase online PEL (Positive Energy Labs) activities for Managers. They are currently working on fabricating a colossal staffing solution model to become the torchbearer in the Pharma and Healthcare industry by 2025.

Working on New Categories or Changes this Year

The company is able to serve its customers better by adopting the latest technologies like ATS (Application Tracking System), Robotic Intelligence Technology, and Data Analytics which has turned out to be beneficial for the team. They have improved their efficiency almost three times in the last year. They are looking forward to incorporate these technologies to the quick.

Painting the Canvas of Motivation for Managers

• Continuous Learning and Development for their personal and professional growth

• Appreciation and Recognition

• Recreation and Celebrations are enjoyed every weekend.

"Hard work will get you close to success in your job, but your attitude will give you 100% success in your career."

CORE AMY INDIA TEAM

7 uncomplicated ways to lose belly fat, based on science

Introduction

Obesity is one of the most complex issues, which is facing the world today. The United States is supposed to be the most obese nation in the world today. It is estimated, that around seventy million people are chronically obese in the country out of a total population of around 350 million. Both men and women are equally obese, which shows, that this disease has spared no one. Overall, the statistic is shocking, which states that forty percent of the American population is obese.

One of the most worrying aspects of obesity is the presence of belly fat. There is a major type of obesity, known as visceral fat, which is a major risk factor. This fat acts as a catalyst for heart disease, Type 2 diabetes, respectively. Doctors and scientists, often use Body Mass Index( BMI ), for classifying weight and predicting metabolic disease risk. Strangely, it has been found, that many thin individ uals often have an excess belly. Now, let us list out the simplest and the most popular ways, by which you can lose belly fat, which are given below.

1) You should consume lots of soluble fiber

All physicians and doctors, state that you must take lots of soluble fiber. This absorbs water and makes a gel, that slows down the speed of the food, as it goes through the digestive system. The reason, being that you feel full, and you eat naturally. The number of calories, which you acquire from your food, is also much lower. There are lots of foods, which are an excellent source of soluble fiber, which are mentioned below.

• Shirataki noodles.

• seeds.

•

•

•

•

2) Avoid consuming excess alcohol

While scientific studies have proved, that a small amount of alcohol is truly beneficial, excess alcohol consumption is detrimental to your health. Your belly fat will greatly increase, if you drink too much, since, lots of fat is accumulated around the waist. You should seriously limit the amount of alcohol, which you consume, to remove belly fat.

3) Never consume food that contains trans fats.

In countries like India, consumption of trans fats is a serious issue and a major cause of obesity and belly fat. Trans fats are made by pumping hydrogen into unsaturated fats, like ghee and soyabean oil. The trans fats are found in margarine, spread, and are also added to packaged foods, and lots of food producers are not using them now. These fats are also linked to heart disease, inflammation, gain in fat in the abdomen in animal studies and also in observations, and insulin resistance. If you purchase any food item, then you will often find that it is mentioned as partially hydrogenated fats.

4) You must consume a high protein diet

This is one of the most important ways, by which you can reduce belly fat. For good weight management, protein is a very important nutrient. Once, you take lots of proteins, then the fullness hormone pyy is released, which reduces appetite and leads to fullness. Hav ing lots of proteins increases your metabolic rate and assists you to retain your muscle mass while experiencing loss of weight. Always, ensure that you always take lots of proteins, in every meal, such as

• Fish.

• Eggs.

• Meat.

• Beans.

• Dairy.

• White protein.

5) Never consume foods having lots of sugar

Sugary foods are one of the primary culprits, which leads to a lot of belly fat. The reason being, that sugar contains fructose, which is the principal factor behind many chronic diseases, such as obesity, heart disease, fatty liver disease, and Type 2 diabetes respectively. One of the most common misconceptions is that it is only refined sugar, which leads to fat in the belly. Even natural sweeteners such as honey should be consumed in fewer quantities.

6) Reduce your intake of carbohydrates

It is perhaps a very commonly known fact, that carbohydrates increase your belly fat. If you consume food, which has less than fifty grams of carbohydrates, then it will lead to fat loss, in excess weight, people with type 2 diabetes.

7) Perform aerobic exercise

For reducing belly fat, one very effective way, is to perform aerobic exercise regularly. This leads to the burning of calories and enhanc ing your health.

INNOVATING FOR PERFORMANCE

WOOT FACTOR

TheIndian market is a fast changing with more and more millennials taking over. Brands are bending over to create experiences for the consumers to create loyalty and higher recall. The market and brand consultants are geared up to innovate to help brands reach out to their consumers in new ways.

India inc, as of today is the fifth largest growing economy and with start ups and bootstraps, India is becoming a fast paced economy and market place. Brands and service providers are bending over to reach out to the consumers in order to sustain the business. With continuously rising competition, every brand is looking forward to become innovative in order to communicate and stand out as unique. With Amit Relan in the lead who is also donning the role of CEO and co producer, WOOT factor – Brand Architects is creating larger than life and consumer friendly experiences that are spoon scooped from the luxury buckets generally offered to the crème de la crème. But when the Middle class Indians get to experience luxury and pampering by different brands, it means, India is no more a third world country.

Amit Relan, truly believes that every consumer, no matter the monetary status, can and are entitled to some level of luxury experiences. With this thought, WOOT Factor has gradually injected the concept within the BFSI market by carefully stitching the high market’s experience at an affordable cost. Something that a lot of brands are wanting to offer to the Indian consumers like how Redme and Oppo are providing features that an iphone might have been the leader of, or the Nexon that offers the best in class comfort with luxury and many such more. This paradigm shift gave Woot Factor the push of how the same can be translated into the service industry by just innovating the re-inventing BTL and experiential marketing routes.

With 13 years of WOOT experience in being brand consultants, experiential marketers and event managers, WOOT Factor has set a strong foothold within the BFSI sector, real estate and pharma sector. The only USP that kept WOOT Factor growing and thriving, was to treat every smallest size of brief equally and treating each with care. To innovate, ideate and deliver each and every brief to make them experientially large is the motto of WOOT Factor. The vision and energy that Amit Relan has, gets translated to the entire team to work towards a single manifested goal, to make GREAT EXPERIENCES. Let us hear it from the man himself.

Personalization Made Profession

WOOT Factor first began in 2009 with a bootstrapped and modest capital. At the time, Mr Relan had 10 years of IT and sales services experience under his mentor Mr Puri. His partner and co producer of WOOT Factor, Ms Smita Jadhav Shah, was a veteran from the financial services arena. They began with a vision for serving only the B2B market and have retained that vision so far.

At the inception of WOOT Factor, Mr Relan stood at 28 years of age facing a formidable climb. Unlike many fortunate entrepreneurs, he did not have a direct mentor but took life as a learning experience. That is why he ties-in his personal life with his professional one and pours all his zeal into his company’s work culture, colleagues and subordinates.

MS. SMITA JADHAV

With no external investment or funding, the company has managed to secure a professional regard and business volume of major BFSI brands. These include prestigious names in BFSI like Aditya Birla Health Insurance, ICICI bank, Axis Bank, Standard Chartered Bank, HDFC bank, TATA Asset Management and Real Estate like Godrej properties, K Raheja Group and in healthcare sector, Abbott. More recently, they have inducted Adani group and Godrej Capital into their list of prominent clients as well. They served as important contributors to the brand’s launch story including the brand development process and business value creation.

The Dynamics of a Dynamo

As mentioned before, while retaining a relatively modest capital investment without any funding rounds from external investors, WOOT Factor managed to create a sizeable market presence for itself. Their winning formula is simple but effective – they believe in being proactive in using BTL media to promote products. This means consistent output across all key marketing channels like direct mail campaigns, trade shows, catalogs and targeted search engine marketing. They also take the point of being responsive to market trends and capitalizing on them in the strongest market domain for clients.

Aside from being brand story developers, Mr Relan and his business partner, Smita Jadhav Shah, also strive to be thought leaders. They utilize their extensive insights derived from the international market and build conversations around trends and the development of product promotion verticals. He believes market awareness is key to understanding what technologies are best used for forward-leaning event marketing. Mr Relan often has to balance the delicate margins of keeping up with the latest developments without alienating clients or their target audiences.

Competition without Compromise

When it comes to making their own space in a rather crowded marketspace, WOOT Factor is all about niche marketing tactics. Mr Relan’s primary approach of dedicated working with gusto and enthusiasm also has him attending large-scale events to ensure their brand development stories matter. This is also an opportunity to learn from competitors and peers while ensuring there is enough uniqueness in their own stories to make WOOT Factor’s market proposition a unique affair.

He is a strong believer in collaboration both inside and outside the organization when prudent. Rather than being a highlight among his industry peers, he prefers to keep a keen eagle-eye view on the market competition in his industry. At the same time, he has a cloistered approach to ensure WOOT Factor always offers a niche brand story development and event management value proposition.

In fact, Mr Relan feels elated and blessed that the all employees united during pandemic and served nearly all clients despite the shortfall because of their adaptive brand promotion practices. Above all else, the pandemic showed him that employee loyalty and retention is the strongest asset of any company. He counts that as a central pillar of WOOT Factor as an organization and places it above revenue generation.

Practices Make Personages

As an entrepreneur and business leader, Mr Relan takes inspiration from names like Sachin Tendulkar, Priyanka Chopra and Aamir Khan. He highlights their passion and hard work as key points of invigoration for his personal self. In his personal life, he gives his success’ credit to Mr. Puri of Abyss and Horizon company, an IT recruitment firm he started his career with. He would say his own work ethic career choices, dynamism and versatility have come through this person’s mentorship when he was a novice business developer.

He also believes CEOs must earn their title rather than anoint themselves. A startup culture with proof of work is far more than any grassroots high-investment venture. He believes investors should walk the talk, lead by example, mentor by choice and work deliberately to add brand values to markets and market value to brands. He counts awards and accolades as a distant second compared to dedicated work, client happiness and team development.

Recent Accomplishments and Future Goals

At present, the company is focused on aggressive but sustainable expansion. They will be taking home a bigger slice of the BFSI experiential market through their RoI-based BTL brand promotion strategies. Of course MICE and basic events will never be out of the WOOT DNA and as masterful brand architects, they want to make an escalating investment in portfolio diversification to include ultrahigh net individuals and offer market-wide luxury experience events.

Mr Relan is also carefully constructing a strategic plan to enter the international market by 2025 or thereafter.

The accolades WOOT Factor and Mr Relan’s team including himself have earned give testament to their rapidly growing excellence and expertise. These include Leader of Tomorrow, 20 Best Places to Work in Event Management, 20 Most Trusted Event Management Companies in India and many others. The company also plans to expand its CSR activities from donating significant amounts to animal welfare charities to working with the Robin Hood Army. This is a food salvage charity focussing on preserving leftover catering foods from events and distributing it among the most underprivileged populations in their areas of operation.

Advice for Aspiring Entrepreneurs

Mr Relan’s years as a bootstrapped entrepreneur have wizened to the daily grind as it takes so to be a successful one. He recommends every budding entrepreneur should introspect deeply before making a deliberate investment in entrepreneurship. For this, he also urges experienced entrepreneurs to emerge from their lion’s den and offer budding entrepreneurs much-needed business insights.

While glamorous, entrepreneurship is not for the risk-averse and requires much sacrifice on many occasions. Not everyone can make prudent decisions when people’s livelihoods are at stake. He advises new entrepreneurs to research thoroughly and find sustainable and scalable niches they can work in for at least 10 to 20 years. His final words on keeping the entrepreneur fire going say “Do only that which you can wake up every morning and love to do and love yourself for doing it after you get done with it.”

BACCHUS ENTERPRISES

Escalating the Potential of Bottling Space through Ingenuity

No doubt the liquor Industry of India is a day-by-day potently growing market. This market involves a huge variety of other domains like branding, designing, manufacturing, exporting, etc. Keeping aside the subdued mindset of people towards the liquor industry, this sector is also evolving with sustainability and offers many optimistic opportunities. One such emerging face in the industry is Bacchus Enterprises Pvt. Ltd. being managed by its thriving and marvelous CEO, Richa Kaura the company is excelling like no other. To know about the company more intricately, today we have Richa Kaura with us. She will be spilling some major facts about the company and sharing instances from her journey as an entrepreneur. So let’s not keep you waiting for long and dive quickly into today’s article about Bacchus Enterprises.

Prime Insights: Kindly give a crisp overview of your company and its offerings.

Richa Kaura: Bacchus Enterprises is an authorized and ISO-certified manufacturer- exporter of alcoholic beverages. The ISO certifications we have are ISO 22000:2005 and ISO 9001: 2015. We are also licensed distillers and bottlers of liquors. The company is situated in Ludhiana, Punjab, and was incorporated in the year 1994 under the Companies. Act. In 2018, the company was purchased by Kaya Group of company. Bacchus Enterprises was initiated with a vision to provide specialized and customized bottling solutions to various liquor companies in India. We strongly work with the idea to fabricate over-the-top bottling options for the customers to meet their selective specifications. The company has an efficient and cost-effective machinery unit with a manufacturing capacity of more than 1,00,000 cases monthly. Our services are available on a PAN India basis and in the international market as well. Talking about the International market, the brand exports its services to countries like Asia-pacific, West Europe, Taiwan, and Germany amongst others. Our company further helps its clients to meet their essential business requirements in an organized manner.

Prime Insights: Please tell us about the unique differentiators of Bacchus’s organizational culture.

Richa Kaura: The key feature of Bacchus is that it values its employees. We always assure that a serene organizational culture is practiced where employeescan express their ideas with freedom. For any business firm out there, ensuring the overall wellbeing of their employees is a major influencing factor in the success trajectory. Bacchus Enterprises also believes in the same notion and comes up with every possible process to guarantee employees’ increased productivity. They are our backbone and the management tewwam has to maintain the bars of contentment amongst them. Our major focus is on these three domains namelyBuilding a customer-centric approach Customized bottling solutions for top-notch marking Competitive and Justifiable Prices of Services

Prime Insights: What is your opinion on the entrepreneurial competition in the current corporate world?

Richa Kaura: Every phase of the business world is facing heaps and bounds of challenging scenarios. With every passing moment, many grounds of innovation are created. An increase in the competition is also quite obvious to witness. But the attitude of an individual in dealing with the obstacles is what changes the game altogether.

Prime Insights: What would you like to convey to the ones who look up to you for motivation?

Richa Kaura: For the young minds that look up to me for a dose of motivation, I would like to say that working sincerely towards your ambition and motivating your inner self is important. No matter how cumbersome the situations become, if you have ardent faith in yourself, then no force can stop you from doing wonders.

Prime Insights: Kindly tell us about the future outlook of the company.

Richa Kaura: Bacchus has a remarkable presence in India and is proving as a huge exporter in International markets of South Africa, Kenya, Nigeria, Rwanda, Russia, Singapore, Thailand, USA, & UAE. We are eying upon exploring more International markets and diversifying our product portfolio.

At Bacchus, We vision our organization among top players of the Industry, We are extremely motivated for the future and is also gearing up for expanding its horizons all round National and International. We are currently bolstering our technology-oriented approach in leveling up our services. With meticulous efforts already in action, Bacchus Enterprises is sure to unfurl the vibrancy of achievements and establish sky-high standards in the bottling segment. In this process, we also manifest to uphold the trust of our clients.

Prime Insights: Would like to share some words of wisdom for our readers?

Richa Kaura: For the upcoming leaders of tomorrow, I would like to encourage all young minds to seek streamlined guidance in the field they’re passionate about. Moreover, gaining continuous knowledge about brewing technology will polish your entrepreneurial mindset and take you closer to your dream. For those folks who give up on their dreams in this competitive world, holding your motivation high is indispensable and can’t be compromised.

STARTUP VS. CORPORATE JOB

WHICH IS BETTER FOR YOUR CAREER?

job

Whether a startup or a corporate job is better for a career, in the long run, depends on the perspec tives, priorities and aspirations. For an individual, who aspires to have a bright career ahead, must begin with a startup business, provided all other required ameni ties are at hand. Life in corporate jobs often come with certain limitations that are never obstacles in a startup. We shall discuss some key points proving why one should choose a startup over any other career dimen sion:

Structure of the organization

Most multinational companies across the world are ba sically structured workplaces. They have large teams, strict guidelines, basic regulators and multiple hierar chies. There may be better pay and job security but a startup always keeps growing dynamically. There are no guidelines or fixed rules that need to be maintained and followed. Startups are always competitive and challeng ing and offer various pay scales depending on its kind.

Career growth

Startups make a person more passionate about their desires. With a strong setup in mind and planned pro cessing, one can come up with brilliant startup business ideas and make a difference compared to the monotony of working in a repetitive environment. Although an MNC is established with a large number of clients and more benefits but for better performance and personal growth, startups exceeds MNCs.

Work Culture

The working pattern in a company under corporate lifestyle is already established and getting repeated over years. People are constantly hired and one has to deal with several chaoses pertaining to his job. On the contrary, in a startup, the concept is completely differ ent. Not only the working environment is comfortable but also there is enough time to think better, do better and act better in due course of time. There are no time limits, no background pressure. An entrepreneur is left with endless opportunities all the time and can always aspire to create something better.

Productive learning

Working hard or extending the working hours doesn’t seem to be painful when someone is working on their own terms, rather than panicking for giving the right delivery according to the client’s requirement. Startup careers always take someone to the next level of a su per-fast growth curve. Not only one can become a prob lem solver but also can learn to develop their own capa bilities and become more productive. Unlike corporate lifestyles, there is no rush or risk in delivering the best output. With all-time work being assigned, the process of learning gets narrower and limited in a corporate job. Even if someone is talented exceptionally in one field, it always goes unnoticed owing to a different job role that he has been assigned to.

Stability and security

Corporate lifestyle is much better when we are talking about stability and security. There are well-maintained security systems and guards who are maintaining the decorum of the organization. However, transparency is quite low. Along with security comes several risks of maintaining the positions and each decision matters on a wide scale. In a startup, the founder and the CEO are the same and hence rather than security the core perfor mance matters. Without any mental risk, a person can focus more on work quality rather than the quantity.

Wrapping up Hence, in simple words, working in a corporate means working hard in a recognized company that lacks any sort of personal recognition or position. Being finan cially secure and professionally stable is not that import ant when it comes to creating something of their own. Initially, it might fetch a low pay scale but in the long run, the desire to grow each day will surely push it to the peak of any success. One can also identify their weak points, points where they are professionally unstable and the extent to which they can take risks while creating something big. This, in turn, makes a person develop self-confidence and gives him the power of making the impossible possible. The learning process is vivid in a startup rather than job roles and position. Other than corporates, in a start up. There is more scheduled workload or work delivery time as per the situation. There are no targets, guide lines and its deadlines beforehand. One can easily flow into a convenient and specific role and work peacefully rather than becoming a repetitive job addict.

INHOME PERSONAL SERVICES

Michael Collura, who revolutionized the healthcare education system

Whileearning a career via artistic efforts is not new, the notion of the creative businessperson is, especially for Mr. Michael Collura, the creator of Matthews Education. The online world, in particular, has provided him with the resources and tools he needs to earn a profession from his natural gifts and knowledge. Here is what you should know and learn from one of the top creative business founders of 2022, Mr. Collura, if you want to develop a company around your ability and join the expanding number of creative entrepreneurs.

The Result of Pure Determination

Michael Collura’s motivation to lead stemmed from being told that he was “nothing” in his childhood. While growing up as a young man, he expected to be “nothing” and “never amount to anything” in society and within himself. Childhood bullying played a major role in this perception of Mr. Michael in his early days. It is because everyone around him bullied him when he was younger. Eventually, Michael substituted bullying with motivation and motivation as a strength source rather than allowing it to hold him back.

Furthermore, Mr. Michael’s younger brother, Matthew, was the only person in Mr. Michael’s life who felt he was capable of anything and trusted

Michael

him as the saying goes that nothing is earned without a loss. Mr. Michael’s life turned upside down and became less joyful when Matthew, his younger brother, died. At that moment, Michael wanted to return the planet to its former glory. As a result, he did the best he could by founding Matthews Education. The main objective of this foundation is to create a special school for individuals who wish to bring comfort and safety into the lives of others by serving as caretakers.

Challenges Excelled by Mr. Michael

COVID-19 has been the most evident and sad obstacle in health care from 2019 until now. Hence, most healthcare industry entrepreneurs deal with this problem by ensuring the safety of people around them and their team first. They also never allow this awful intruder, coronavirus, to get in the way of their vow to care for the defenseless people.

Importance of R&D for Mr. Collura

One piece of advice that Mr. Michael preaches is that “for dealing with business uncertainty is to acknowledge the reality that the uncertainty is real”. He believes that uncertainty exists and that even if you believe you are prepared, uncertainty is not. Hence, he suggests that you be ready to be humbled by circumstances beyond your control before investing yourself aggressively in R&D.

In terms of R&D trends, there are many important elements to consider in today’s healthcare industry. One is an innovative technology, which Matthews Education is at the forefront of and continues to develop. It is all the massive result of Mr. Michael’s passion for creating a larger-than-life healthcare foundation as a tribute to his younger brother. Matthews Education created a first-of-its-kind website that provides caregiver certification and training in all 50 US states. To commemorate the birthday of Matthew, Mr. Michael’s younger brother, a new course will be released on July 5th, 2022. As of 2022, it is challenging to get a healthcare program approved and recognized by IBHE. However, Matthews Education has the first caregiver certification program recognized and approved by the IBHE (Illinois Board of Higher Education). It was not easy, however. This initiative has been the most difficult yet creative R&D in the healthcare industry, Mr. Michael. The aforesaid recognized program is a career-defining achievement for Matthews Education.

Motivation and Accomplishments

In times of crisis, leadership must react because you may either collapse, fail and flee, or you can fight back, stand and lead. It is in what Matthews had always believed. It is among the compelling reasons that Matthews Education is becoming the most popular healthcare program provider.

After analyzing the journey of Mr. Michael Collura so far, we believe that nothing is impossible if you discover the fortitude and bravery to confront it front-on.

Inspiration and Leadership of Mr. Michael Matthew, the younger brother of Mr. Michael, is the only inspiration Mr. Michael had while founding Matthews Education.

The foundation is built as a memorial to Matthew, who was a brilliant light in the world to everyone who knew him, not as an economic success. Mr. Michael believes that his greatest success is ensuring that Matthew’s legacy lives on with a purpose to do good, assist others, and serve countless people. As a part of Mr. Michael’s leadership, he instills confidence in his colleagues with trust. He

claims that the nicest thing about leading an incredible bunch of bright people is that his team members are much more ready than he was when he first began as a creative business owner. Mr. Michael Collura also boasts that his team does and accomplishes more than he could have imagined. As a result, he only hopes that his team continues down this road, making him even less significant.

Michael’s Success and Failure Perceptions

Michael emphasizes the importance of having a vision and assembling a team that can outperform abilities. It is critical to Mr. Michael that he provides his staff with the resources and tools they need to be more and expand the brand into something it has never been before. Mr. Michael does not perceive himself as having any worth in what matters as a founder. He enunciates that you would miss shots you never attempt if you weigh success and failure. In addition to that, Mr. Michael expresses gratitude for failures, which he believes are necessary for success. He proudly asserts that if you are afraid of failing, you are unprepared to achieve.

Matthews Education’s Core Values Founded by Mr. Michael

What Matthews Education offers in terms of quality and value is important and will always be a key indicator of its success. For elements that motivate to accomplish more, innovate further and be better, the foundation and Mr. Michael make a difference in people’s lives for customer comfort and satisfaction.

Future Created by Mr. Michael

Mr. Michael says that Matthews Education will continue to extend its course catalog in the future to offer the greatest level of certification and training for caregiver students in the United States and abroad. In the closing statement, “Do what matters to you and what you love; a passion will never be squandered in time, resources, or energy.” says Mr. Michael Collura, a creative business entrepreneur.

How clean water comes under unescapable necessities of Human

Can you imagine your existence without food and water?

Possibly not. You can live without food for some days but without water, it is impossible to survive even a single day. Water is an important asset and we can’t even imagine our life without. We all know that water is the main source of existence on Earth.

Our life is dependent on water. We can say that “Water is a lifeline” for all the creatures existing on this planet. About one-tenth of the world’s population is lacking from clean water and only 3% of water is drinkable in the earth. Clean water means good health and as you know water is the first and foremost medicine. So, drinking pure and clean water is important.

Water is a fundamental human need. There is a require ment of 20 to 50 liters, at least, of clean and safe water per day by human beings for drinking, cooking, and simply keeping themselves clean. Naturally occurring surface wa ter usually is not sterile. Even the pure mountain streams frequently contain some microorganisms which can cause gastric distress. Water is mostly considered safe unless it is near a source of pollution. The occurrence of dangerous chemicals in unpolluted water is rare, but still, it occurs.

In 2018, 2.1 billion people were still living without safe drinking water in their homes worldwide and more than 892 million people did not have the choice but to defecate outside.

Polluted water isn’t just dirty—it’s deadly. About 1.8 mil lion people are dying every year of diarrheal diseases like cholera. There are millions of others who are seriously sick ened by a host of water-related ailments—many of which are easily preventable. In the case of developed nations, who are bestowed with everything from technology to lux ury, getting clean water at home is as ‘natural’ as breathing fresh air. Most people from advanced countries may not particularly pay attention to the availability of clean water, but this is not the case with people in the rest of the world. There are a lot of nations still left in the world that do not have access to clean water sources or water that is fit for human consumption.

Universal access to clean water is one of the basic human rights and an essential step towards improving living stan dards worldwide. Even the United Nations has considered this aspect. The communities which are deficient in clean water availability are economically poor and their resi

dents trapped in an ongoing cycle of poverty.

Education suffers when sick children miss school. The op portunities to excel economically are routinely lost to the impacts of rampant illness and the time-consuming pro cesses of acquiring water in places where it is not readily available. It is the children and women who mostly bear the brunt of these burdens.

The utility of water essentially lies in hydration and for food production—but sanitation is an equally important, and complementary, use of water. Improper sanitation ser vices not only breeds disease, it can rob people of their ba sic human dignity.

In this article, we have highlighted major reasons why ev eryone needs access to clean drinking water and safely managed sanitation, right at home.

1. Provides Nourishment

Water is life. Those in administration and power should un derstand this quickly so that this law of water being avail able to everyone can be implemented. Water is the primary source of nutrition. The body of human beings is made of 60% water, and this is a clear enough indication of the im portance of water. Humans need to be adequately hydrated for the proper functioning of their physiological systems. Apart from this, water helps maintain organ health and al lows the blood to maintain the consistency it requires to flow freely and transport oxygen and nutrients to every cell of the body.

2. The Prevention of Diseases

Most people don’t know that if they are unable to drink safe and clean water, it gives rise to various kinds of dis eases. Fatal medical conditions like cholera, typhoid, and hepatitis A all occur because of the consumption and or the presence of contaminated water. Imagine the risks that people are subject to when the only thing they can drink is

water that comes from sewage and contaminated sites like industries. Clean water is an essential element not only to remain safe from disease but also to maintain good health.

3. Helps in Getting Rid of Toxins

One of the benefits of having clean, fresh and safe water is that it helps in getting the body rid of all types of toxins, whether they are created due to bodily reactions, obtained from outside sources or the ones that occur because of the consumption of contaminated water.

4. Needed for Agriculture and Food Production

The production of food includes clean water as an essen tial ingredient. Producing crops and grains with contami nated water will lead to the bacteria and disease spreading to those who consume the fresh produce. Thus, the water used in agriculture must also come from safe and clean re sources.

5. Improved Sanitation Facilities

Sanitation purposes also require clean water. There is a probability that if clothes are washed, or the body is washed with contaminated water, this too will increase dis eases. The same is the case for cooking, cleaning, and other similar tasks that are an integral part of our lives. Clean wa ter is necessary for good health.

It is quite clear now that providing access to clean water is a stepping-stone to human development. People gaining access to clean water are better able to practice good hy giene and sanitation. Children maintain good health and are more likely to attend school. All the worries related to water-related diseases and lack of access to clean water can be put aside by the parents. Instead, they can water crops and livestock and diversify their incomes. Communities no longer struggle for rights to a waterhole.

Ami Polymer Pvt. Ltd:

Mr. Alpesh Gandhi’s Vision To Provide Quality Silicone Products to Companies Worldwide

products have a broad array of applications in multiple industries. The high elasticity and malleability of these products makes them ideal for a plethora of manufacturing functions. Silicone manufacturing companies, for this reason, play an important role in satiating the raw material demands of many industries.

Silicone

Ami Polymer Pvt. Ltd (APPL) is one such company that manufactures several kinds of silicone products. A vision of Mr. Alpesh Gandhi – a former Rubber Technology Engineer, the brand is a leading exporter of silicone tubes and silicone hoses in India. The brand has built a solid market reputation owing to its popular silicone hoses, such as Imawrap® - Silicone Hose, Imafit® Platinum Cured Silicone Braided Hose, Imavac Silicone Hose with SS 316 Helical Wire, etc. Out of these, the brand has the most extensive experience in manufacturing Imawrap® - Silicone Hose with 2-3 Ply of Fabric.

The Brand’s Inception Story

Mr. Alpesh graduated with an engineering degree in Rubber Technology from LD College of Engineering, Ahmedabad. Shortly afterwards, he began to work in the corporate sector. After a less than successful career with multiple companies in the city, he decided to shift to Mumbai so as to seek better opportunities. He then later decided to pursue an MBA to further spur his career growth. He started a side hustle – a small trading company, to financially support his education. The trading business gradually expanded. Its success motivated Mr. Alpesh pursue his entrepreneurial goals.

Mr. Alpesh’s Diverse Clientele

Ami Polymer has a vast clientele that includes companies in the food, pharma, and biopharma industry. Currently, Ami Polymer has 3000+ clients globally, with 5000+ products in its portfolio. The brand serves several prominent companies like Baxter, Pfizer, Mylan, Dr. Reddy’s Laboratory, Zydus Cadila, etc.

Keeping Pace with Changing Market Trends

Mr. Alpesh ensures that he and his team keep pace with the changing market trends. For this, they adopt a multitude of commercial and developmental measures, such as:

• Improving the market share of existing products in the market.

• Penetrating into new markets.

• Expanding product selection.

• Developing new products and selling them to existing and new customer groups.

• Product diversification.

• Increasing manufacturing facilities and acquisitions.

Mr. Alpesh’s Emphasis on R & D

According to Mr. Alpesh, R & D is of paramount importance to businesses. It enriches them with powerful knowledge and insights,

ALPESH

leads to improvements in existing processes, helps maximize work efficiency, and enables effective cost cutting measures. Furthermore, it helps businesses dole out market-redefining products and services, which in turn helps them gain an edge over their competitors. For these reasons, Mr. Alpesh has been ardently supporting the R & D department in his company. He and his team are actively working on a gamut of R & D initiatives.

His Measures to Ensure Employee Satisfaction

Mr. Alpesh believes that employees are the driving force of an organization. Without their contentment, it’s very difficult for a brand to succeed. He and his team have adopted several measures to ensure the utmost satisfaction of employees, such as:

• Providing Supportive Leadership: Since effective leadership is among the primary driving factors for employee motivation, Mr. Alpesh and his team ensure that they provide the employees all-round support, with every facet of their job role.

• Empowering the Individual: Every employee at the organization feels that they’re valued as an individual. Individuality is one of the core principles of the organization’s work culture.

• Developing a Positive Environment: The work environment at the company is conducive to the holistic development of its employees. The environment is designed in such a way that it exerts a positive influence on their psyche and performance.

• Encouraging Teamwork: Teamwork is another value that’s at the core of the company’s work culture. All employees are supposed to imbibe a co-operative spirit while working in a team.

• Recognize and Reward: All employees are given due recognition and appreciation for their efforts. The company also ensures to honor their excellence with rewards.

Significant Milestones and Achievements

Over the years, Mr. Alpesh and his company have achieved several accolades and milestones. Some of the most noteworthy ones have been given below:

• Honored with Best MSME of the Year in Jan 2020 by Assocham, through Honorable Minister Shri Nitin Gadkari.

• Awarded the “Frontline Hero” Title during times of COVID-19 by one of the brand’s revered customers.

• Given the “Emerging Company Award 2020” by Indian Achievers Award.

In addition to the above, Ami Polymer is contributing significantly to the nation’s inoculation drive for COVID-19. The brand is now the preferred choice among Indian Vaccine manufacturers for their silicone needs. Ami Polymer’s Silicone Tubing are being used for the Covishield and Covaxin vaccines.

The brand is also working on spreading awareness on women’s menstrual hygiene through its revolutionary product Imacare™ - a reusable menstrual cup. Imacare™

helps women with period hassles and helps prevent rashes, skin infections, leakages, etc. The product is highly flexible, can be used during rigorous physical activity, and has a shelf life of 10 years. It is made from 100% medical grade silicone material that complies with all regulatory certifications.

Thoughts on Work-Life Balance

Mr. Alpesh is a strong proponent of work-life balance. He ensures that he strikes a fine balance between his personal and professional life. According to him, the need for striking such a balance greatly increases when you’re a busy professional. The more people there are who’re reliant on you – be it in office or at home – the stronger is the need to keep both the spheres balance.

Thoughts on Today’s Entrepreneurs

Successful entrepreneurship entails the development of several skills and characteristics. These skills and traits are of utmost importance in today’s business environment, where disruption is the norm and consistent change is inevitable. Mr. Alpesh has enlisted some of them below:

• Critical Thinking

• Creative Problem-Solving.

• Fearless Risk-Taking.

• Growth Mindset.

• Dedication.

• Self-belief.

Furthermore, Mr. Alpesh shares his views on the competition faced by entrepreneurs today. According to him, all entrepreneurs today, irrespective of their industry, are experiencing cut-throat competition. They also have to juggle a load of responsibilities, such as managing their employees, running company operations, ensuring customer satisfaction, etc. In order for an entrepreneur to emerge successful, he has to imbibe the aforementioned qualities and work extra hard. He later talks about the criticism faced by entrepreneurs today. He describes it as an inevitable consequence of being a business leader. The best an entrepreneur can do is to incorporate the feedback and use it a stepping stone to improvement.

Plans for The Future

Mr. Alpesh has a long-cherished dream of building a worldrenowned empire with an annual turn over of Rs 155 CR. Thanks to the premium grade facility provided to APPL staff members, this dream appears to be on the verge of materializing. The company is working on a new project that’d be built on a 3- acre land in Dadra and Nagar Haveli.

A Message to The Readers of Prime Insights Magazine

Placing great emphasis on employee and customer satisfaction, Mr. Alpesh urges all young entrepreneurs to build strong connections at their workplace and the marketplace. Here’s what he has to say: “Ami Polymer Pvt. Ltd always believes in two things – Employee and Customer Satisfaction. By learning about employee’s preferences, our company creates a strong bond with the employees, which creates amps up the enthusiasm in the workplace. This improves the efficiency and quality of our services, which in turn leads to greater customer satisfaction.”

Ratan Tata’s Inspiring Success Story: The Tata Scion’s Ascension Through the Decades

Childhood and Education

Tata was born on December 28, 1937 in Mumbai to one of the most affluent families in the country. His great grandfather was Jamsedji Tata, the Founder of Tata Group. For a majorpart of his formative years, Tatawas raised by his grandmother,Lady Navajbai, at theTata Palace. His parents had split while he was still a young boy. On the educational front, Tatapursued his higher studies at renowned American universities. Hedid his B.S in Architecture and Master’sin Structural Engineering at Cornwell University, and later pursued a Management course at the Harvard Business School.

Early Career

Ratan Naval Tata Founder of Tata Group

Tata joined his family’s business entity Tata Group in 1962. His first job in the company entailed him working at the Tata Steel Division in Jamshedpur, wherein he supervised the factory workers. One of his first noteworthy achievements as a leader was as withNational Radio& Electronics Company Limited(Nelco).As a Director-in-Charge, Tata managed to successfully turn around the company andscale it to new heights.

Stewardship of Tata Industries

Oneof the most renowned andpowerful industrialists in the country, Ratan Naval Tata has a rich experience of almost60 years working at the Tata Group. The 82 Year old Scion of the Tata Familywas the chairman of major Tata companies like Tata Steel, Tata Motors, Tata Teleservices, Tata Consultancy Services,etc., and continues to head the brand’s charitable trusts. Apart from scaling his company to new heights, Tata also pioneeredseveral reformative changes in the country. From his childhood days at the Tata Palace to hisvisionarymoves at the Tata Group, here’san overviewof his decades-long success story .

Tata went on to become the chairman of Tata Industries in 1991. He ushered in a wave of transformation for the brand, bringing about several reformsin its operations and dynamics. It was under his leadership that Tata Consultancy Services went public and Tata Motors was listed in the New York Stock Exchange. Furthermore, Tata was instrumental in the brand’s acquisition of Corus –an Anglo Dutch Steel and Aluminum produceras well as Jaguar and Land Rover brands from the Ford Company. These moves not only gave the brand international recognition and leverage but alsochangedthe dynamics of the Indian automotive scene at large.

The Brand’s Expansion Across Different Industrial Domains

The years between 2000-10 were a period of great expansion and growth for Tata Group. One of the most popular cars in the country, Indicawas launchedby Tata Motors in 1998.A brainchildof Mr. Tata,Indicawas widely renowned for being the first ‘truly Indian car’ in the market. Also, In the year 2000, the brand’s food division acquired the English Tea Brand, Tetley for 70 million pounds. Furthermore, in the fiscal year 2009 –10, the group’s revenues grew nearly 12-fold, amounting to a staggering $67.4 Billion. Apart frombeing an effective chairman of the TataGroup,Mr. Ratanalsoserved on internationaladvisory boards of brands like Mistubishi, JP Morgan Chase, the Rolls Royce Group, to name a few. His versatility and dynamism can be attributed to suchdiverse roleshe took up during his stewardship.

Tata’s Professionaland Educational Achievements

Tata has amultitude of professional and academic accolades to his name. One of the most remarkable onesis the Padma Bhushan Award, which was given to him in the year 2000.He was also conferred multipledegrees from different universities across the globe, such as an honorary doctorate in business administration from Ohio

State University and an honorary doctorate in Technology from Asian Institute of Technology, Bangkok. Tata’s Altruistic Endeavours Tata is well-known for his devotion towards humanitarian ventures. Despite being such an integral part of the brand’s success, he owns less than 1% of the group and has a personal fortune of $1 Billion. Moreover, over two thirds of Tata Groupis owned by charitable trusts who finance altruistic causes. His generosity and goodwill towards fellow countrymen was evident during incidents like the 26/11 attacks, wherein he personally visited the families of all the 80 employees who were killed/injured. He also realized his vision of providing clean, affordable drinking water to all Indians by developing sub-Rs 1000 Water Purifier called ‘Swach’.The 560 mm unit was the product of 3 years of experimentation and refinement by some Pune-based designers. Furthermore, Tata led the development of several innovative product designs and technologies,such as theNano.The miniature car aimed toprovide a safe, cheap alternative to nuclear families commuting on two wheelers. Surprisingly enough, despite all his philanthropy and recognition, Tata has never been featured in the ‘Forbes Billionaire List’. This inconspicuousness may be attributed to his media-shy nature, since he’s a private person who’s known to have only CDs, Books, and Dogs for company.

Few Considerations Before Starting a Logistics Company Successfully

The constantly evolving world changes the demands of people. This is how the market welcomes various new business ideas in the economy of a nation. Logistics plays an important role in any of the business ideas for that it plans, implements, and controls the flow and stor age of goods as well as services for meeting all demands of the customer.

In recent times, the Indian economy has grown tremen dously resulting in a huge market for logistics services. In India, there are around 50 million people employed by the logistics industry. Operations of any business can be improved significantly by cutting the cost and deliv ery time due to having an efficient logistics network. This would eventually result in profits and market share for the business.

The significant challenge in starting a Logistics business in India lies in being productive and compelling in offer ing service.

This article will provide a few simple steps to start a lo gistics business with all the relevant info.

Know the market

Study and analyze the market conditions like demand, supply, the rivals or competitors, what is the pricing strat egy followed by competitors in the market, etc. thorough ly. A thorough study of various industries/ products and understanding logistic needs in such studies is essential if the entrepreneur wishes to start a third party logistics company. There are many sectors currently booming such as infrastructure, auto, services, and manufacturing as India is primarily an export economy. All these sectors would need logistics services. Providing operationally ef ficient solutions and identifying weak areas is key to win ning new customers in the third-party logistics services. Once a regular Clientele is established, infrastructure in vestment can be focused upon as well as the creation of

solutions to cater to the external market.

Planning & Research

Conduct demand forecasting. Determine an apt price mechanism suitable for customers as well as for the firm itself. The process of putting together business plans forc es you to consider every aspect of how your business will operate. One of the most important things that these plans will address is how you are going to finance your business. Although you can finance your company by yourself, you will usually be able to grow more quickly if you can raise funds either through external investors or by obtaining funds from a bank. Many logistics com panies require lakhs of rupees during the start-up phase. This type of funding can be difficult to procure when you are just getting started. It is extremely important to estab lish a relationship with your bank. You also need to make sure that credit rating is impeccable. This will improve your chances of getting approved for the financing that you need.

Funding & Investment

Whenever you decide to start a logistics business, the first thought should be to seek investment. The range of investment varies from service-to-service in logis tics. Generally, there are four types of logistics services: Courier and Freight Cargo Services, Air Cargo Services, and Warehousing Services and Third Party Logistics. For each of these services, a different amount of investment is needed. For instance, the first one requires less capital than the third one, simply because of the services they offer. As a logistics business owner, it is important to identify the niche services that you wish to offer to the customers and prepare the investment on its basis.

Compliance and Registration

You need to appoint a good legal advisor and be aware of all the legal formalities. Ensure that the company policies comply with them. Every state sets its own requirement when it comes to licensing. In most cases, it is necessary to secure a business license. You will also most likely need to file tax forms with your state. You can find information

about the licensing prerequisites in your area by checking out the website of the Department of Licensing for your state. It can also be extremely beneficial to hire a lawyer to help you get your business set up correctly from the start.

Business Risk and Customer Satisfaction

Understand customer needs, establish credibility among them, work on pricing strategy, etc. to avoid business risks. India is a developing country and risk management plays a crucial role in a business idea like the logistics business. Since the business of logistics is quite dynamic with multiple partners and vendors involved in the en tire operation, the risk of a claim is very high as well. So, to cover all the liabilities, business insurance is a must. Some of the major liabilities’ issues emerge from cargo damage, theft, injury, environmental damage among oth ers. Therefore, it becomes important to understand the implied risks in executing any contract as a logistics busi ness owner.

Competition

Analyzing the competition is an important aspect of every business idea. This helps in understanding what the mar ket is all about. And it also helps in customer acquisition at large. For instance, if you are to start a third-party lo gistics service, you would have to study various industries and products to understand the logistic needs in such an industry. This helps in identifying the opponent’s weak points and providing an efficient solution to the public that your competitor fails to provide.

Advertising your business

Determine apt advertising strategies. Maintain a good website and be active on social media to gain better reach. Adapt to the latest digital marketing trends to boost the brand image of the company.

Technological Advancements

Adapt to recent trends, innovations, and technology. Conduct research methods to identify new technologies and how they can be put to the benefit of the firm.