Prime Insights by Prime Insights

Price- INR 250/-

10 Most Influential Women Entrepreneurs in India in 2020 NGOâ&#x20AC;&#x2122;s praiseworthy participations in helping needy and poor people Get List of ten richest women of the world who are self-made

Editorâ&#x20AC;&#x2122;s Note Indian Artisans to Come at Forefront

Shweta Singh Assistant Editor

hen we throw light at the international scenario of the fashion industry, few Indian brands are doing well at the global level. Thanks to Indian unique and traditional artistic culture whose existence is still sustained and reformed in contemporary ways to represent India at the international level. The beauty of India lies in its traditions, culture, and art forms that make it unique in every way. Indian artisans have a big role to preserve and amplify the oldest Indian art and craft culture thereby creating quality handicraft products. Obsession for wearing Indian traditional jewelry at auspicious occasions and festivities is going to be a never-ending process. We can see the creativity of several extremely talented artisans of India has been lost over the years. New-age women have been a crucial aspect of India that needs some boost from some brands to help out poor women artisans to earn their living and also give their creativity a recognition at the domestic and international level. For a long, India was waiting for such a platform that can not only up bring the hidden artistic talents to the forefront but also offer them genuine financial help to earn their living. The fashion jewelry and apparel industry have a very bright prospect, consistent with reports. Sales of jewelry and apparel are expected to cross 250 billion euros by this year. The worldwide pandemic of COVID-19 has slowed the growth considerably, but sales will rebound again with ending the disease. This edition is going to cover the entire journey of SINI Designs Pvt Ltd and how Mrs. Neetu Singhâ&#x20AC;&#x2122;s creation provided a platform for several artisans to showcase their skills and earn well. Hope this edition will inspire the entrepreneurs who believe in social work and for whom business is not just a means of profit-making but also doing something unique for the enrichment of the society. In the end, I would like to thanks the entire team members of Prime Insights Magazine for their gratefulness and generous contribution to work with harmony at this difficult period of the pandemic.

Credit Page Editor In Chief: -

Ankur Mishra

Editorial Coordinator:Art Director:-

Siddhant Pengoriya,Khushi Rawat, Yash Anand , Shweta Singh , Kaustav Sarkar

Aryan Jha

Graphic Designer :-

Bhavana N Sivadas, Deepanshu Bisariya

Head Of Distribution & Production:-

Shivani Lath, Kaashvi Jain, Tarush Rajawat

Web Development & Maintenance :-

Apoorva Jain

Advertising & Promotion: -

Rohan Batra, Pakhi Vats, Gaurav Singh, Suhani Joshi, Sakshi Jain

Sr. Business Development Manager:Business Development Manager: Data Analysis: -

Manish Mishra, Arindam Sarma , Yashwinee Singh Priyanka, Mehul Garg

Aditya Tomar,Athul Vijay K,Shaurya Agarwal

Email: yashwinee@primeinsights.in Prime Insights is Published by Prime Insights Media. Reproduction or Use of this publication in any manner without any permission of the publisher is prohibited. The team of Prime Insights Media has made every effort to ensure the assurance of the content. The publisher assumes no responsibility of any part of the content of any advertisement in this publication, including any errors and omissions there in. all rights are reserved by prime insights media.

CONTENT Cover Story

SINI DESIGNS PVT. LTD: Ms. NEETU SINGH, FOUNDER’S VISION TO CREATE AN EMPIRE OF EMPOWERED WOMEN

P ro p C h e cku p – Technology driven Home Inspection Solutions for home buyers to bring peace of mind Nitin Shingote Co-founder

Nilesh Shingote Co-founder

Five Leading Female Indian Business Tycoons of the Year 2020 Who Inspired Every Aspiring Women Entrepreneur of India

18 8

Dr. Santosh Kumar Gupta Medesun Healthcare Solutions

MEDESUNPioneers in HCC Medical Coding Training and Services

Naveen Tewari Founder of InMobi

10 Most Influential Women Entrepreneurs in India in 2020

InMobiRevolutionary Mobile AdCompany that Jolted the Advertisement industry

Prateek Mittal, Executive Director, Sushma Group: Navigating the current market for a realestate purchase

Mr. Srinivasan, CEO Ethna Attributes Ethna Attributes: Empowering Data-Driven Decisions In Indian Companies

Ellementry : An EcoCoscious Brand

Have a Look over Ten Richest Personalities of India

Get List of ten richest women of the world who are self-made

How GPS tracker is great blessing for car users?

52 9

CEOâ&#x20AC;&#x2122;s mandatory efforts for empowering next generation of start-ups

N G O â&#x20AC;&#x2122; s praiseworthy participations in helping needy and poor people

Be an ace level CEO of your Personal Brand For Boosting your Company

Neetu Singh

Founder & Managing Director SINI DISIGNS PVT LTD

SINI DESIGNS PVT. LTD:

Ms. NEETU SINGH, FOUNDER’S VISION TO CREATE AN EMPIRE OF EMPOWERED WOMEN

n the corporate world, it has been rarest of the rare to see a company so women oriented and from founder director to the work force so dominated by women. SINI DESIGNS PVT.LTD. has been one such company which has been in the process of creating an empire of empowered women. Fashion and lifestyle as its forte, when it comes to the international fashion scene, there are few Indian brands like SINI DESIGNS which encompass all the different design needs of women. While some brands may offer a great clothing range, they may not have an impressive jewellery or lifestyle range. To fill this gap in the international market, SINI DESIGNS PVT. LTD has doled out a broad variety of garment and fashion accessories that are based on the Indian Culture. The brand stands by the motto: “Inspired from India, crafted for the world.” Over the years, SINI DESIGNS has established itself as one of the leading Indian fashion brands and diversified its products across different daughter brands like SINI JEWELS, SINI LIFESTYLE, and exclusively for social work and CSR, SINI FOUNDATION. Connecting the creativity of its talented artisans to the international and domestic markets, the brand exports its products to more than 50 countries. The brand has also established a certified and compliant factory that ensures optimal production quality. Driven by a love for the motherland, SINI seeks to provide a platform for Indian artisans to showcase and sell their skilfully crafted handicraft jewellery, fashion accessories, and garments, that suit the preferences of modern women.

Neetu Singh Founder & Managing Director SINI DISIGNS PVT LTD

SINI DESIGNS’ Challenges As An Upcoming Fashion & Design Brand

Ms. Neetu Singh’s Inspiration Behind Founding SINI DESIGNS

When starting out, Ms. Singh had completed 10 years of her marriage and was raising two children. This brought with it a great deal of struggle and challenges. She had to develop the necessary perseverance, commitment, and endurance to sustain the pursuits of her goals. Despite the struggles, the situation had a silver lining also. As she was a first-generation entrepreneur, and that too without any prior work experience, she had a clean slate to explore, experiment, and feel the trends from the people’s perspectives. As a team leader, the limited platform available for the products was a major handicap, however, it led to the emergence of “SMALL SCALE TO CORPORATE” Business Model. By providing a platform to the team where they could showcase their works and earn on a permanent basis, she was able to establish that small scale and house hold industries could be modelled under the corporate ambit, thus widening the horizon for the people. The platform greatly benefited struggling Artisans from North Eastern states, Bihar, Uttar Pradesh, Rajasthan, Jammu & Kashmir and Punjab who faced issues like the absence of market platform and exploitation by middle men. With Ms. Singh’s hand holding, guidance, and protection, they got their due remuneration and recognitions. Another challenge faced by SINI was to ensure that it makes a

After completing her studies, Ms. Neetu Singh desired to do something to help underprivileged women. She complimented this desire of hers with her natural knack for fashion designing by training poor artisans (especially women) to enhance their skills. Over time, her determination resulted in the creation of a cluster of artisans having knowledge of Indian Art and skills to create world-class products. It proved to be a milestone in her journey towards entrepreneurship in 2005. To meet the global, traditional, and contemporary fashion trends existing in the country and across the world, she started designing fashion accessories and garments to showcase the creations of the skilled women artisans in domestic and international markets. To further complement her entrepreneurial endeavour, she sharpened her skills by graduating in Fashion Designing alongside. In 2011, Ms. Singh launched her own brand SINI (which is a short form of her name) in Birmingham, UK. SINI has now evolved as a leading brand in garments and fashion accessories. It is innovative, traditional and contemporary, and at the same time, affordable and appealing to everyone. The brand’s products are inspired by multi-faceted hues of rich global trends and its scintillating work adds a dash of panache to one’s personality.

mark among already established names, as many international brands were already doling out products that are inspired from Indian culture.

How SINI DESIGNS Builds Trustful Relations With Customers

Trust has always been an important factor for the consumer to feel confident in their purchases, and in the digital age, its importance has further increased. The misleading nature of advertisements makes it hard for the customers to figure out what’s real and what isn’t. Profit-driven strategies, poor impression, lack of personal and emotional connect with costumers and failures in sympathizing with their struggles has created numerous doubts in their minds. The Three Commandments – Quality, Reasonable Price, and Timely Delivery have been at the core of the brand’s business ethics. Under personal care by Ms. Singh, in all the works of different departments including the selection of raw materials, design and creation process, quality control, as well as employing all the modern techniques, has helped the brand create a partnership of mutual trust with the consumer. Over a period of time, this has evolved into a symbiotic relationship which is beneficial to both. The brand has also constantly strived to understand the requirements, psychology, and expectations of the consumer and convert them into reality. While SINI has acquired numerous positive reviews, testimonials, recommendations and awards/recognitions at the national and international levels, Ms. Singh considers them to be merely an icing on the cake. She feels that her true success lies in the heartfelt satisfaction of her customers.

SINI DESIGNS’ Ingenious Marketing Strategy

The brand has showcased in international exhibitions, fashion shows, retail shows in more than 15 countries to expand its brand visibility. In India, it has participated in the international exhibitions organized by different councils and business forums in different cities. These platforms provide the opportunity to have one-to-one interactions with buyers, address their concerns and apprehensions and develop an understanding for holistic business associations. During the coronavirus pandemic, Ms. Singh has used email marketing to show her new product range to business associates who could not physically connect with the brand. On the social media front, she has been using networks like Facebook, Twitter, Linked In, YouTube, and Instagram as well as search engines like Google and Yahoo to enhance the brand’s outreach.

How SINI DESIGNS Caters To The Diverse Needs Of Its Customers

The brand takes an initiative to read the mind of the consumer and convert their mental images into reality. It also ensures that the delivery of its products is done with punctuality, quality, and competitive pricing. Its uniqueness lies in its knowledge of art, culture, nature, and their fusion with contemporary trends in fashion. All its products are infused with zeal, enthusiasm and creativity. SINI DESIGNS is a bold statement of one’s individuality and the reflection of the feelings and expression of beauty- both internal and external. The brand also takes care of seasonal trends and preferences of people from different countries by producing different collections that vary across a broad spectrum of colours, fabrics, and patterns.

The Parameters Used By The Brand To Evaluate Customers’ Trust

SINI believes that the most important parameter to judge the trust of consumers is how much they get associated with the brand. Over the years, the brand’s business with overseas buyers has increased and they’ve become more like family members than business associates. On domestic E-commerce platforms, the brand has loyal customers across the country who have not only repeated their purchases but also endorsed them to others. Their positive reviews of the garments and fashion accessories on social platforms have also been a major game-changer.

SINI DESIGNS’ Product/Category Additions In 2020

This year, the brand is going into Indian ethnic wear with lots of detailing of embroidery, natural hand dyed ombre or tie and dye effect in mostly organic and sustainable fabrics. As a firm believer in Zero Waste, SINI has started recycling and designing various fashion accessories from all the leftover fabrics and material, exporting to many countries.

Ms. Neetu Singh’s Inspiring Entrepreneurship Journey Ms. Singh feels that her entrepreneurship journey so far has been very satisfying. On one hand, it had struggle, endurance, perseverance, and a commitment with self-driven goals to build capacities and empowering women with financial independence. On the other hand, it brought lots of awards, applauds, recognitions, and a sense of self-fulfilment. In the last 14 years, more than 5000 artisans across the states have been associated with SINI in its endeavours.

Here are some of the “Special and Outstanding Achievements” of the brand: 1) Emergence of “SMALL SCALE TO CORPORATE” Business model: SINI has been able to establish that small scale and house hold industries can be modelled under the corporate ambit thus widening the horizon for the artisans. 2) GLOBAL REACH: The brand’s motto “Inspired from India, crafted for the world” has been its driving force. It has endeavoured to connect the creativity of its talented artisans to the international market. Not only has this helped the artisans in generating an income for themselves but the brand has also been able to contribute to the Indian economy by generating foreign currency.

Neetu Singh Founder & MD

3) EMERGING AS A ROLE MODEL: The desire and commitment to do something meaningful for the poor and under privileged (especially women) and empower them to be financially independent spurred Ms. Singh to metamorphose into an entrepreneur. She believes “If there’s positivity in the thought process, there is no job that is below dignity. Only the target should be set high.” 4) CREATING JOB OPPORTUNITIES: SINI has been able to generate employment opportunities for artisans and weavers who had been struggling to make ends meet. Not only have they been given a platform of exports but also domestic and online markets. Apart from the training the artisans and weavers to improve their skills, the brand has also incorporated the latest technological trends in their creations. This has given them the strength stand against the competition and take the quality of their products to newer heights, generating lots of interest and business in the international markets. 5) REVIVAL OF INDIAN ART: To attract the buyers who had lost touch with Indian art and shifted to other countries for sourcing, a handholding campaign was launched by the brand to train and

improve the skills in forms like Hand Embroidery, Kashidakari, Zari Work, Adda Work, Hand Painting, Use of Natural Dyes, Block Printing. By reviving Indian Art and fusing the Indian Art with global trends, SINI was able to bring back many of the international buyers and companies who had shifted to other countries. 6) WOMEN EMPOWERMENT: Being a woman herself, Ms. Singh understands the plight of women who face financial deprivation and how it impacts their daily lives. This has inspired her to facilitate women empowerment by helping them attain financial independence and make them the decision maker. 7) COUNSELLING: In addition to the development of skills and employment generation, SINI also extends moral counselling for giving life changing visions to people. 8) PRESERVING MOTHER NATURE: Being sensitive towards mother nature and nation’s property, Ms. Singh motivates others to protect nature by running several projects/campaigns through her NGO. 9) SYMBOLISING “MAKE IN INDIA”: The brand’s motto “Inspired From India, Crafted For The World” has been synonymous with the present policy of ” Aatma Nirbhar Bharat”, “Make In India” and “Export Growth”.

Some of the most acclaimed Awards and Recognitions Won By Ms. Neetu Singh: •

ASIA’s GREATEST BRANDS and LEADERS 2017 presented by Indo-Singapore Business and Social Forum 2018, Singapore. • Most valuable Jewellery Designer and Entrepreneur by Network 7 Media . • State Award for Master Crafts persons by Govt. of National Capital Territory of Delhi for Innovative Jewellery Designs. • “Samman Patra” for promotion of Indian Handicraft at International Level by EPCH, Ministry of Textile, GOI. • Empanelment as a Fashion Designer in DCH, Ministry of Textiles, Govt. of India. • Empanelment as a Fashion Designer with Fashion Design Council of India, FDCI. Mentioned in the Book “Pursuit of Gender Studies”, chapterEmergence of “New Woman” Entrepreneurs.

Neetu Singh Founder & MD

Ms. Neetu Singh’s Advice To Young Entrepreneurs

Ms. Singh believes that young entrepreneurs should have a strong conviction about one’s potentials, high self-esteem, good managerial skills, building trust with workforce, team building and discipline to succeed in business. Along with this, knowledge ingrained with zeal, enthusiasm and creativity are some of the prerequisites for powerful entrepreneurship.

PropCheckup–

Technology driven Home Inspection Solutions for home buyers to bring peace of mind

Nilesh Shingote Co-founder

Nitin Shingote Co-founder

quality of the ready to move property after the completion of the project. Hence, they thought of starting a service that can resolve the buyer’s queries as it was non-prevalent at that time. After a few months, they came up with a startup that acted as a mediator between the property developer and the buyer for the Quality related issues.

everal home buyers are facing issues post moving into their newly bought homes. This problem is frequent in India and elsewhere in the world. Issues such as water leakages, wall dampening, plumbing, seepage, faulty electrical system, improving wiring causing fire hazards, and missing necessary certifications are prevalent, to begin with. Here the utility of PropCheckup comes into play. You must be thinking of what exactly is PropCheckup. It is India’s First home inspection startup business that brings solutions to all your home inspection needs before buying a new home or an existing one as well. The startup provides home inspection services in Mumbai, Pune, Navi Mumbai and other parts of India. PropCheckup inspects 100+ property checkpoints and provides a detailed home inspection report which snags hidden issues as mentioned above. PropCheckup Protects home buyers from costly repairs and provides peace of mind during, and after home buying.

Conquering Initial Challenges as a Start-up

The awareness regarding home inspection is lacking in the Indian market. The rate of a home inspection is quite low as compared to developed countries like the USA, Canada, and Dubai, where 80% of home buyers go for home inspection due to high Home Inspection awareness in those regions. To increase the awareness of Home Inspection in India, PropCheckup is participating in the real estate Exhibitions and also running Digital Campaigns and series about Home Inspection.

How PropCheckup Has Carved a Niche in the Property Space

Mr. Nitin and Nilesh Shingote’s Inspiration behind PropCheckup

As the pioneer of the Indian Inspection Industry, PropCheckup uses advanced technology like thermal camera, civil experts, and their data collection application to provide a detailed and accurate report to customers. Nitin shares that PropCheckup’s brand trust is indicated in the customer satisfaction and majority business through recurring and references. For them, customer trust is the key to success. The brand trust for PropCheckup can also be substantiated through 5-star customer reviews on Google, Facebook, Justdial, and

According to Nitin, it was a dream come true when he and Nilesh (Cofounder) established PropCheckup. Right from college, they both had a dream of starting their own business. There is an interesting backstory on how PropCheckup was conceived as a startup idea. Nitin is a Civil Engineer and Nilesh was in Graduation days. While working on the site, Nitin used to get many queries relating to the

Unique Marketing Strategies Used For Promotion

a customer testimonials that are motivating them to be a trusted and best home inspection company in India.

As a part of the Omni-channel marketing strategy, PropCheckup is focusing on Digital marketing, networking, and offline marketing through participation in the real estate exhibition. The company is also running Digital Campaigns and series about Home Inspection to increase awareness among the Indian audience.

What are various offerings/services provided by PropCheckup

Nitin explains about various services that PropCheckup offers as Home Inspection Services. These can be divided into application/ categories:

» »

New Categories or Changes This year

Comprehensive Home Inspection (For New Homebuyers):

PropCheckup is currently focusing on Home Inspection only and there is no planning to expand for this year.

Rental Home Inspection (For Landlord & Tenants):

Measuring the Customer PropCheckup Brand

Examination of all areas, systems, and components of the property using advanced tools before new home possession.

Ensures smooth move-in & move-out without any disputes. Additionally, recommend needed maintenance which preserves property value. Leakage Root Cause Home Inspection: Use Advance technology like Thermal Camera to find out the root cause of the leakage.

Trust

the

Nitin has already mentioned that PropCheckup is a tech-driven start-up. Hence, they have a properly placed feedback system. It captures customer’s data about their experience with PropCheckup. This exercise helps in identifying any lacunae within the system and builds trust between the customer and the company. Journey as an Entrepreneur Nitin speaks about his entrepreneurial journey and finds it very delightful and challenging. He and Nilesh began their journey in 2012. It was the time when there was no one in the Home Inspection Market. They had faced several challenges due to a lack of awareness about Home Inspection in India. It was RERA that provided a muchneeded thrust to their startup business.

USP of PropCheckup

Nitin shares the USP of PropCheckup which lies in the fact that it is a technology-driven start-up and follows the Japanese methodology of continual improvement. This assists them in maintaining pace with the changing market trends. He also adds that customers are the key to business growth. They have served customers from top developer’s luxury projects like Lodha New Cuffe Parade, Adani Western Heights, Godrej Infinity, Kanakia Paris (BKC), Thakur Complex, River Residency, Kalpataru Crest, Lodha Splendora and many more. NRI Homebuyers from the USA, Dubai, Australia, Canada, and Singapore are the top contributors to our revenue due to awareness about the home inspection market in those regions.

Nitin and Nilesh are the founding members of the Home Inspection Association of India which in itself an achievement. Additionally, PropCheckup is India’s First Home Inspection Startup to be recognized under the Government of India Startup program. They are also Member of Quality Council of India which works to assure quality standards across all spheres of economic and social activities. What Do You Hope To Accomplish Within Next Few Years PropCheckup is eyeing to reach all major Tier-1 and Tier-2 cities in India in the next five years.

They have a large number of happy customers which include ExChairman (Corporation Bank). This has happened only because of the excellent services and benefits the customer gets from them. They join PropCheckup as a client and remains throughout as a brand influencer with them.

Mr. Nitin Shingote’s Advice for Young Entrepreneurs Mr. Nitin is of the view that young entrepreneurs should never give up and always dream big. This way they can take their business and the country to the global level.

Five Leading Female Indian Business Tycoons of the Year 2020 Who Inspired Every Aspiring Women Entrepreneur of India

ndia always has a long tradition of entrepreneurship since ancient times. However, in the past, much until the 20th century, business and industry were mostly dominated by certain classes and mostly men. This imbalance was partly due to lack of education and also, due to outdated social norms, which restricted the movement of ladies outside homes. In the West, female entrepreneurs were much more prevalent and famous due to the Industrial Revolution. Who can forget the legendary businesswoman, Estee Lauder, who co-founded the cosmetics giant Estee Lauder along with her husband? She started her journey, selling skincare and makeup stuff. They initially did it in beauty salons and showed the products on women while resting under hair dryers. The company was launched in 1946 and soon became the market leader worldwide, which led Time Magazine to rate her as one of the most influential business legends of the 20th century, in 1998. Commensurate with the removal of authoritative state controls over the Indian economy in the 1990s, entrepreneurship primarily shifted from being a male-dominated profession to encompassing all sections of society, including women. Now, let us check out the top female Indian business legends of 2020, who have made the country proud.

1) Savitri Jindal

Savitri Jindal is perhaps the top individual in the list of Indian female business tycoons in 2020. She holds the coveted title of Chairperson Emeritus of Jindal Steel & Power. Jindal Steel & Power is one of the leading firms in steel, mining, power fields. Savitri Jindal took ownership of the company, after the demise of its founder Om Prakash Jindal in 2005. Besides business, she is also a leading participant in politics, and in 2013, was elected as the minister in the cabinet for the Harayana government. She held the post of Minister of State for Revenue and Disaster Management, Rehabilitation and Housing, Consolidation, and the Minister of State for Urban Local Bodies and Housing. Today, at the age of 70, she is worth a staggering 5.8 billion USD.

2) Kiran Mazumdar Shaw

Perhaps, the most excellent example of a self-made female business tycoon, who has turned into a role model for all other female entrepreneurs, is the one and only Kiran Mazumdar Shaw. She is the Founder and Executive Chairperson of Biocon. Biocon, which has its headquarters in Bangalore, is a fully integrated biopharmaceutical firm. The company strives to increase affordable access to painful therapies for critical diseases like cancer, diabetes, and autoimmune. In 1978, the company was fabricated and was among the nationâ&#x20AC;&#x2122;s self-made business legends. According to Forbes, Biocon was the first firm to acquire approval from the USFDA for two separate biosimilars of drugs utilized in treating certain cancers. Kiran Mazumdar Shaw has received two highest national honors like Padma Shri in 1989 and Padma Bhushan in 2005. Among international honors, she received the highest civilian award of France, Knight of the National Order of the French Legion of Honour. Now, she is worth 4.3 billion USD and is aged sixty-seven years. 20

3) Smita Krishna Godrej

Smita Krishna Godrej is the heir of the Godrej family and belongs to the third generation. She has a twenty percent stake in the assets of her family, with her brothers. Her father is the legendary Naval Godrej, and her sister is Jamshyd, who is present, the MD of Godrej and Boyce. Her husband is the renowned theatre actor Vijay Krishna, and her daughter’s name is Nyrika. She currently has a rank of 838 on the Forbes list of wealthiest billionaires in the world. Her cumulative net worth is 19235 crores.

4) Mallika Srinivasan.

Mallika Srinivasan is currently the chairperson and Chief Executive Officer of the Tractors and Farm Equipment Limited ( TAFE ), the third-largest tractor maker in the world. She belongs to the Amalgamations Group and the central brain behind the rise of the company. Her uncle is the late business tycoon AnanthaRamKrishnan, who started the company eighty-one years ago. Mallika Srinivasan is a graduate from Wharton University and is a Board member of the AGCO Corporation-United States, Tata Global Beverages Limited and Tata Steel Limited. Besides, Mallika Srinivasan is a noted member of the Executive Board of the Indian School of Business in Hyderabad. Besides this distinction, she is also a member of the Governing Board of the Rural Technology and Business Incubator of the IIT Chennai and Bharathidasan Institute of Management, Trichy. The Amalgamation group was presently ranked sixty-fourth on the Forbes list of wealthiest Indians in 2019. The net worth of Mallika Srinivasan is 14963 crores.

5) Anu Aga

Anu Aga is another very prominent member of the wealthiest female business people in India in 2020. Anu Aga’s career commenced in Human Resources in Thermax, headed by her husband, Rohinton Aga. Thermax is into the environment and energy business. After her husband’s demise, Anu Aga became the chairperson and has headed the firm since 1996. She retired from this position in 2004, since then her daughter Meher Padamjee has occupied the reigns. After retirement, she is also actively involved in social services and is the chairperson of Teach for India. Presently, she has a 62 percent stake in the firm. Anu Aga received the Padma Shri in 2010 for social work. She also had a brief stint with politics and was elected a Rajya Sabha member from 2012 to 2018. She has the 94th position in the list of the wealthiest 100 Indians.

Conclusion

From this article, readers will acquire the information regarding the top five Indian female business tycoons. 21

MEDESUN-

Pioneers in HCC Medical Coding Training and Services

About Medesun Medesun Healthcare Solutions is a provider of medical billing, medical coding, and training in subsequent fields. Established in 2009, Medesun has over 20+ trainers who have years of experience working for the US healthcare industry. Their expertise, international exposure, and knowledge help them to guide and train students in an exceptional manner. Medesun also offers BPO services, Auditing Services, HCC coding and training in HIM, HIPAA Compliance, Revenue Cycle Management (RCM) services, Medical Coding Auditing, etc. Dr. Santosh’s Native Contribution behind Medesun’s Success Dr. Santosh, a world record holder with 40 certifications in medical coding billing, and health information management has enabled Medesun to keep pace with the ever-evolving needs of healthcare. Leveraging his 20 years of experience in the medical coding and billing field, he has been a true pioneer in medical coding and ICD-10 training in India. Having trained over 5000 students who are presently employed as managers and VPs of coding companies, his masterful guidance has transformed Medesun into a bonafide industry leader in the healthcare space.

Dr. Santosh Kumar Gupta Medesun Healthcare Solutions

HCC Coding Training by Medesun for Risk Adjustment System HCC coding training by Medesun prepares the coders to take the Risk Adjustment certification exam. Risk adjustment is a process used by the Centers for Medicare & Medicaid Services (CMS) that reimburses Medicare Advantage (MA) plans. CMS develops a hierarchy so that patients’ conditions

are coded for the most severe manifestation among related diseases. Risk adjustment is implemented to pay MA plans more accurately for the predicted health cost expenditures of members by adjusting payments based on the demographics (e.g., age and gender) as well as health status. The CMS risk adjustment model measures the disease burden that includes 79 HCC categories, which are correlated to diagnosis codes. Importance of Joining Medesun’s HCC Coding Hierarchical Condition Categories (HCCs) correlates or links to corresponding diagnosis categories. The number of HCCs and affected ICD10 codes can change year on year. Implementing an effective HCC coding program requires a disciplined and thorough approach, and is essential to strong financial and clinical performance under valuebased reimbursement contracts. This coding is the revenue engine that empowers organizations to make the investments needed to succeed in valuebased care. Medesun training is offered by Certified Risk Adjustment Coders which is online and classroom, provides complete material and case studies. You must have a PC and the Internet. If you don’t have, you can use Internet centers.

Amputations atherosclerosis, COPD, DM, CHF, CKD, CVA, stroke, DVT, pneumonia, pressure ulcers, pulmonary embolism, pulmonary fibrosis, seizures, Identify common coding errors in risk adjustment, identify diagnosis codes that risk adjusts, specific conditions of OBGYN that risk adjusts, Pediatric specific conditions that risk adjust. What Makes Medesun’s HCC Coding different from Other Programs? Medesun HCC Training utilizes cutting edge LMS technology, each topic has PPTs, Assessments, Case studies, Forum discussions and feedbacks for the tests are given in real-time for a deeper understanding of the concepts. Post completion of the training program, there is also a comprehensive final exam. Further, students must demonstrate a high level of proficiency to pass the final examination. The USP of Medesun Healthcare Solutions lies in the fact that they render quality to the training they provide along with the on-time submission. Moreover, there is continuous updating of technologies and methodologies which helps them to bring out the best from the students. They have consistent competitive and financial performance. Career Prospects after Joining Medesun’s HCC Coding Program The advantage of associating and training with Medesun is that it is the only approved institute in India for teaching and CMRS-AMBA examination. It is the only institute offering Train the Trainers program for Medical Doctors. Medesun provides 100% Placement assistance. There is no job guarantee, as a job depends upon so many factors. Moreover, this is a recession-proof career and with healthcare taking a giant leap globally, this is an appropriate time to invest for the future by adopting Medesun as your training partner.

Medesun’s HCC Coding Syllabus The syllabus includes ICD-10-CM, HCC concepts, Risk Adjustment models, Star ratings, HEIDS, RADV Audits, ACA, CDPS, private payers risk models, determining the risk adjustment score, apply to trump in the risk adjustment hierarchy, data mining from data captured through risk adjustment coding, use of predictive modeling from data captured through risk adjustment coding, Documentation improvement for proper HCC data capture, identify documentation discrepancies, detailed training in process for prospective audits and retrospective audits.

InMobi- Revolutionary Mobile AdCompany that Jolted the Advertisement industry employees, with the lure of stock options. By the closing of 2008, InMobi had 50 people in four offices, most of them engineers and returnees to India. In 2011, SoftBank Corp of Japan invested $200 million in InMobi which gave rise to India’s first B2B unicorn. In 2016, InMobi becomes a profitable venture.

Business Model of InMobi

InMobi enables consumers to discover amazing products with mobile advertising by providing contextual, relevant, and curated recommendations on mobile apps and devices. It provides a revolutionary discovery platform where developers, merchants & brands can engage mobile consumers globally. Acknowledged as one of the 50 Most Disruptive Companies in the world by MIT Technology Review, InMobi enables over 100 billion discovery sessions, covering about billion subscribers every month, on mobile devices, and becoming the largest discovery platform in the world. InMobi platform presents a beneficial proposition to both Advertisers and Publishers.

Naveen Tewari Founder of InMobi

If you are a publisher, you can directly connect with a network like InMobi, and don’t worry about the sale of inventory. InMobi’s amazing ad network automatically identifies the best possible ad (with the highest possibility of getting clicked and converted) for an ad request and sends it back to the user via your property with an ad slot placed on it.

nMobi is the first Mobile-only company headquartered and founded in India. The startup boasts of being the largest ad tech company after Google and Facebook. They primarily deal with placing advertisements on mobile devices. Credit for founding this startup goes to four passionate people namely Naveen Tewari, AbhaySinghal, Amit Gupta, and MohitSaxena. They worked and conceptualized the idea against all odds.

You can rest assured that your inventory from across the world, will get monetized without you having to worry about the complexity surrounding your sales. You only focus on your core business (creating content/writing more apps / bringing in more users for your app etc.). While as an advertiser, your ad will reach the target audience (for instance, If you want your game to be advertised to users in India on Airtel 3G network and accessing the web using an iPhone 5S) without any extra effort from your end. Provided that InMobi solves this pain for the publishers and the advertisers, they command a certain revenue cut. That’s how they make money.

A Glimpse of the startup journey – InMobi

InMobi was founded in Mumbai in 2007 as mKhoj, an SMS-based search, and monetization platform. The company’s founder is among the best and brightest but isn’t scared off by entrepreneurial bootstrapping. Manish Tewari graduated with a mechanical engineering degree from the prestigious IIT Kanpur in 2000.

About the founder

While doing his MBA at Harvard, he did a stint in Boston with Charles River Ventures and after graduating, spent a year working with colleagues, in Silicon Valley, on business ideas that ultimately failed. In mid-2006, while on a month-long vacation to India, he started to work on his business plan for SMS mobile search, and persuaded angel investors Sasha Mirchandani and Prashant Choksey to back him.

Manish Tewari, founder, and CEO of InMobi completed his Mechanical Engineering from IIT-Kanpur and an MBA from Harvard. He was a business analyst at McKinsey for a few years before co-founding mKhoj. Naveen has personally invested in and supported several startups including NestAway, Slide Rule, Metti, Moneysights, Bombay Canteen, Zimmber, and Razorpay. He cofounded iSPIRT, a software product advocacy group. He founded the India School Fund, a non-profit organization, which funds and sets up schools in rural India.

When that initial concept did not work out, Tewari shifted his business model to his next idea: a mobile advertising network. In 2008, he and his co-founders had 12 credit cards maxed out, then got a lucky break when InMobi raised a VC funding of $7 million from two savvy investors, AjitNazre of Kleiner Perkins and technology industry insider Ram Shriram through his global investment firm, Sherpalo Ventures.

He has some tips for young entrepreneurs. As an entrepreneur, one might as well go for something big, because the chances of success going after a small thing versus a big thing are pretty much the same. Secondly, surround yourself with great people and make sure they stay with you. Third, take the risks; if you do not take the risks, you are not going to get to a meaningful place.

Both joined his board. The major task turned to staff up suitable

30 Famous Women Entrepreneurs in India 2020

Ankita Gaba Co-Founder

Anisha Singh Founder & CEO Anu Acharya founder and CEO

Arpita Ganesh Founder & CEO

Ashwini Asokan Founder

TRANSFORMM

BINA MARDIA Co-Founder and CEO

Chitra Gurnani Daga Co-founder

Falguni Nayar CEO

Garima Satija Founder

Gurleen Kaur CEO

Hemalatha Annamalai Founder & CEO

Jainee Gandhi Founder

Kanchan Purohit Founder

Kanika Tekriwal Founder

Mallika Srinivasan Director

BIZZTOR

Lizzie Chapman Co-founder

Kiran Mazumdar Shaw Chairman & MD

PARVEEN GANDHI

FreshMenu.com

Mamta Chhikara Co-founder

Naiyya Saggi CEO & Founder

Neetu Singh Founder & MD

Padmaja Ruparel President

Pranshu Bhandari Co-founder

Parveen Gandhi Director

Rashi Menda Founder

Rashmi Daga Founder

Sabina Chopra Founder

Shahnaz HusainFounder

Suruchi Wagh Founder and CEO

CEO

Upasana Taku Co-founder

Tarveen Kaur Founder

10 Most Influential Women Entrepreneurs in India in 2020 Gone are the days when entrepreneurship in India was confined to the majority of the male population. Due to archaic social norms and lack of education, women in earlier times were mostly confined to their homes. But in this age of globalization and economic freedom, a growing number of women have successfully scaled the skies and achieved tremendous success and created innumerable wealth for themselves and their families. Today, Indian women have achieved extreme success in business and commerce, including finance, manufacturing, retail, etc. Liberalization has wholly transformed the Indian business landscape. Most of these people have achieved all these things without reference and connections and only by their efforts, perseverance, and self-belief. Now, let us list the ten most influential women entrepreneurs in India in 2020.

Indu Jain

Indu Jain, the media legend, is the chairperson of Benett, Coleman Ltd, who owns the leading newspaper ‘The Times of India’. She was born and grew up in Faizabad, UP. A versatile legend, she is a lover of arts and culture and received the prestigious Padma Bhushan in 2016. In Forbes 2015, it was reported that she has a net worth of 3.1 billion USD and is the 57th wealthiest person in India.

Indra Nooyi

Who doesn’t know the corporate legend, Indra Nooyi, the ex CEO of Pepsi? Indra Nooyi is presently serving as one of the board of directors at Amazon. Her previous experience as a CEO and chairperson of PepsiCo holdings helped her immensely in getting her top position at Amazon. She has a master’s in public management from Yale University and MBA Finance from IIM Kolkata. Before Pepsico, Indra Nooyi worked with firms like Motorola and Asea Brown. Her story is indeed a galvanizing one, and she is ranked among the top 100 powerful women in the world.

Kiran Mazumdar Shaw

The most exceptional example of the true self-made women in India is none other than Kiran Mazumdar Shaw. She finished school from Bishop Cotton Girls High School, Bangalore. After school, she studies zoology and biology. The MD and chairperson of India’s largest biotech company, Biocon Limited, which is based in Bangalore. She created the company in 1978, which started as an industrial enzyme manufacturing company. Later on, it has become a global biopharmaceutical firm. Biocon’s primary focus is to bring out solutions for life-threatening diseases like cancer and diabetes, which is affecting India profoundly.

Vandana Luthra

The pioneer among the fitness industry, Vandana Luthra, started the beauty and wellness giant VLCC when her daughter was tiny. She was born in 1959 and finished college from New Delhi Polytechnic for Women. From a homemaker to the top entrepreneur, was indeed a tough journey for her. In 2013, Vandana Luthra was awarded the prestigious Padma Shri, which led to Fortune India identifying her as the 33rd most potent Indian female entrepreneur. She is also heavily involved in social services like running NGOs, which provides scholarships to underprivileged and disabled children. 34

Priya Paul

Priya Paul is the noted chairperson of Park Hotels and was given by the Padma Shri award in the year 2012. She has completed a Bachelor’s in Economics from Wellesely’s college in the USA.

Ritu Kumar

The queen of Indian fashion, Ritu Kumar, was born in 1944, in Amritsar’s holy city. After finishing graduation from Lady Irwin College, she studied museology at the Asutosh Museum of Indian Art. She created the most successful brand with swimwear, ethnic wear, traditional clothes like saris, etc. The Government of India awarded her Padma Shri in 2013.

Shahnaz Hussain

Shahnaz Hussain is perhaps the most important name in the Indian herbal cosmetics industry. She finished her studies from La Martinere in Lucknow and Queen Mary’s. Shahnaz Hussain is the CEO of Shanaz Herbals Inc, with four hundred franchise clinics worldwide. She received the coveted Padma Shri in 2006.

Suchi Mukherjee

Suchi Mukherjee is, at present, known as the founder of Limeroad. Before creating Limeroad, she used to work with world-class firms like Skype, Gumtree, and eBay. Limeroad has gained a reputation for being a stylish online website for women and men. She did her graduation in economics and then later her masters in finance and economics from LSE. Limeroad was started in 2012, with Prakash Malik, Ankush Mehra, and Manish Saksena. Her achievements have been recognized at all India level from various top-class rating agencies, like Coolest Start-Up of the year, from magazine known as Business Today. Other awards consist of Infocom woman of the year from Digital Business. NDTV has also given the award Unicorn Start-Up Award, to Limeroad.

Richa Kar

Richa Kar was very gifted academically and completed her engineering from BITS Pilani in the year 2002. Later on, she did MBA from Narsee Monjee Institute of Management in 2007. She is attributed with the founding of the online lingerie company, Zivame.

Aditi Gupta

If you have watched the movie Padman, then you will realize the significance of menstrual pads. Recognizing this difficulty, Aditi Gupta is the co-founder of Menstrupedia and also the Managing Partner. It is a crowd-funded initiative that gives women information on how they can remain healthy and practice sanitary habits during their menstruation cycles.

Conclusion

From this article, readers will learn about the top ten most influential women entrepreneurs in India in 2020. 35

CEO’s mandatory efforts for empowering next generation of start-ups

offering outplacement services, yet with the job market in freefall, we need to offer alternative options for people, one in which they can create their future by building a startup. This process is tried and tested. Nokia was faced with making over 40,000 job cuts a decade ago. It opened centers in Europe, India and the US to help those faced with redundancy to find a new job, either in the company or outside of it. It had also formed an entrepreneurial stream for employees and named it ‘Bridge’. Ever since it has been formed, Bridge has helped over 1000 startups get their beginning. The bridge scheme is credited for fuelling the rise of the Finnish tech ecosystem, which includes success stories like Supercell and Rovio. The current economic climate is not propitious for startup success and this has kept many CEOs worried. However, they couldn’t be more wrong. When you look back across history, you will find several large companies that have started during times of economic downturns and that’s not a coincidence. Look at the recent examples of Uber and Airbnb. These startups are not the only ones – companies like Microsoft, Disney, and IBM were all founded during deep recessions. It is just because times of rapid disruption provide ample opportunities for startups to take advantage. COVID-19 has presented a perfect

ost COVID-19 pandemic, this world needs startup more than ever for their innovative solutions to pervasive problems, both big and small. But to make sure that this generation, and future generations, of new startups, have what it takes to take up major issues, the world also needs CEOs who can enable the next generation of startups. During these times of global crisis, CEOs are focused on two things – cash flow and runway. Due to some catalytic events such as Covid-19, years of activity is condensed into weeks. Hence, the CEOs across the world need to make time-critical decisions that will make the difference between the company thriving or surviving, all under an incredible intense timeline. It has been estimated by International Labour Organization (ILO) that nearly 400 million full-time jobs have been lost in the world in the year’s second quarter (April-June 2020) due to the novel coronavirus disease (COVID-19) pandemic. The labor organization has also pointed out that job losses in Africa were much more than its earlier estimates, while many more working hours were lost in Asia than earlier predictions. Many companies are implementing cost-cutting measures, including redundancy, due to the pressures of COVID-19. We can see that world over, companies are looking to ease the transition of departing talent by

opportunity and is reshaping every industry, which lowers barriers to entry and provides huge opportunities for startups to tackle new consumer demands.

• Building Partnership: If you are investing in startups you need to make sure that the program is supported with a partnership that will provide the best experience for your people to maximize success. Purchasing a course of Udemy or having an hour’s discussion with a startup coach from an outplacement firm isn’t going to move the needle. Entrepreneurs wanting to build new startups need access to the right training, coaching, and mentoring to develop the right skillset and mindset as well as being given the right kind of introductions to early-stage VCs and Angel investors. • Communicate: This is a prominent strategy and can be used to attract new talent, build stronger relations with the communities and customers. Therefore, you need to have a communication plan to share the impact of this scheme with key internal and external stakeholders, showing that you believe in your employees when they leave the organization just as much as you did when they joined. • Objective: Remember, this is not about unicorn building, but empowering your people to create their future. In the case of the Nokia program, a third was focused on building high-growth startups but two-thirds used it to launch their freelance career or pivot into a new industry altogether. Many People think that timing is the most important factor in success, and whilst that might feel counterintuitive right now, COVID-19 is providing the perfect timing. Global CEOs have the opportunity to play a leading role in reshaping this future, not only through the people the company retains but also in the people it has to let go.

There are several key factors which can help CEOs to pioneer the alternative options to make this a success: • Collaboration within the company: The best startups are those founded with teams that have complementary skill sets – but in a corporate environment the chances are people who work in tech development don’t know sales colleagues, etc. because they work, for example, in different locations. Thus, you need to create a space where employees can meet, make connections, and potentially form teams around common problems they want to solve. During COVID-19, this can be done virtually. However, the key is just to ensure that people correctly identify their skill set and areas of interest. • Involvement with your staffers: You need to be clear on the degree of your involvement – are you prepared to offer access to unused IP, assets or data, or are you just presenting the opportunity to develop the skills and mindset for ex-staff to create a startup, or are you willing to invest in ideas that could help solve your challenges? In the case of Nokia, the company had allocated a fund, and its program enabled ex-staff to pitch for seed capital of €25,000, with up to four exemployees being able to combine to access a potential pool of €100,000. The company, however, needs to build a system for clear governance and measurement, but it also means that the corporate can reap the reward for startup successes.

Sushma Group: Navigating the current market for a realestate purchase loans are currently in their best interest rate possible. RBI has cut the repo rate by 40 bps in the wake of the ongoing crisis; this directly affects the lending interest rates of banks. Repo rate currently stands at 4% as compared to 6.25% in 2018, and close to 5.75% in June 2019. SBI, the largest lender of India is providing home loans at just 6.95% interest rate. The fencesitters who were planning to purchase a home can also utilize this opportunity. Developers with a track record of good quality deliveries will be the best bet in these times. Many of them are open to offering deferment payment plans only up to a definite period, looking at the current market condition.

Prateek Mittal, Executive Director, Sushma Group

In a recent consumer sentiment survey conducted by 99acres two out of every third homebuyer is now back in the real estate market. Out of them, 33% are well adjusted to the thought that it is a good time to buy a new house while 32% are in the finalization stage.77% of the home buyers expressed their purpose of purchase as end-use whereas only 23% are willing to purchase the property for investment purposes. Additionally, ready to move in property continues to be the maximum preferred choice as 64% of the homebuyers are inclined on investing in that.

SUSHMA Group is a dynamic and rapidly growing Real Estate development Organization. Established to offer credibility, transparency and quality to discerning customers, the company has grown to become one of the leading developers in Punjab. SUSHMA has deliberately focused on delivering the highest standards of quality and transparency in all its activities. Following a meticulously planned approach supported by stringent quality practices benchmarked to International standards, SUSHMA has earned the respect of its customers by delivering on time with innovative offerings. SUSHMA is synonymous with value, assurance, reliability, brilliance in architecture & ethics that keep the worth of your investment high by building tomorrow, today .

A first-time buyer can choose between banks and housing finance companies for taking loans after considering the terms, procedures, and policies. HFCs donâ&#x20AC;&#x2122;t have to necessarily follow the repo rate linked lending rate (RLLR) mechanism; they set their rates based on the cost of funds. Buyers looking to purchase property as early as possible for availing some of the benefits and payment deferment offered by developers must consider private banks and HFCs to be the wiser option. The process of sanctioning and disbursing of loans is easier and quicker there when compared to public sector banks. Even though public sector banks offer cheapest interest rates for home loans, but the reduced repo rate cut has significantly lowered the interest rates in private banks as well.

Buying a home or living on rent has always been a crucial choice for many. Each option comes with its own set of pros and cons depending majorly on the financial health of the homebuyer and the property units available. While the popular thought remains rental homes being the cost-effective choice when compared to purchasing a home, a rational individual must assess the whole process before settling on a rental agreement that comes with certain appreciation annually or half-yearly.

Eligibility to home loan also comes with certain tax benefits, in these times of uncertainty owning an asset that holds the potential of yielding better returns in future comes across as an ideal financial benefit. Thus, it is time you achieve freedom from your monthly rentals, and start putting a share of your income in an asset that will have higher capital value as time passes by.

Tenants, who wanted to upgrade their living conditions before lockdown, can think of buying a property instead of shifting to another rented accommodation. This is an ideal time as home 38

Have a Look over Ten Richest Personalities of India India, for centuries, has been famous for generating wealth using enterprise. Right from the ancient schedule, there have been countless wealth in India. In the 16th century, India and China-controlled about 40 percent of world trade. The Nizam of Hyderabad was supposed to be the wealthiest monarch in the world. One of the most priceless treasures globally, the Kohinoor diamond, was taken away by the Persian invader, Nadir Shah when he attacked India in the 18th century. The diamond was a part of the famous Peacock Throne, taken to Iran and then, later on, was transported to Great Britain. With time, wealth permeated to different sections of society due to industry and commerceâ&#x20AC;&#x2122;s advancement, instead of the nobility. In present times, there are lots of billionaires in India. Now, let us encounter the top ten wealthiest people in India.

Mukesh Ambani Whenever one thinks of billionaires in India, the first name that comes to the mind is Mukesh Ambani. Mukesh Ambani, the petrochemical giant Reliance Industries chairman, is worth 75.7 billion USD and is fifth on the global richest list. The company has steadily diversified into other areas, away from its core areas like petrochemicals and newer areas like telecom and retail. Reliance Jio is one of the pinnacle telecom networks in the country today, worth 20 billion USD.

Shiv Nadar The founder and head of the IT conglomerate HCL Technologies, Shiv Nadar is 2nd on the list, with 16.5 billion USD. The company is a 23 billion USD firm and has a presence in more than forty-five countries worldwide. HCL Technologies is into both software and hardware.

Radhakishan Damani Radhakishan Damani, the quintessential man with simple habits, is worth a staggering 15.1 billion USD. He has a rank of 110 on the list of wealthiest people globally. He is a stock market investor and is the founder of the giant supermarket store Dmart, which became public in 2017. Due to its fantastic business model, it has grown on to become one of the worldâ&#x20AC;&#x2122;s most valuable supermarket chains. Its parent firm Avenue Supermarkets is much more profitable than its competitors, as per reports.

Gautam Adani The poster boy of Indian entrepreneurship and one of the most successful rags to riches story. Gautam Adani started his journey as a diamond trader in Mumbai in 1978 and then found the Adani Exports Limited, which was later renamed as the Adani group in 1988. Today, he is worth an unbelievable 12.7 billion USD and is fourth on Indiaâ&#x20AC;&#x2122;s wealthiest people. He has a rank of 139, on the most affluent people globally. He owns the largest port in India, the Mundra port, and has activities in various other businesses such as renewable energy power generation, commodities, and transmission, etc.

Cyrus Poonawala Cyrus Poonawala is one of the pioneers of the Indian pharmaceutical industry. He has a wealth of 11.8 billion USD. The Serum Institute of India was founded in 1966, and currently, it is the largest producer of influenza, polio, and measles vaccines. Now, the firm is also making two vaccines for COVID-19 and is leading the research in this field. He has a ranking of 150th in the list of wealthiest people globally.

Uday Kotak Uday Kotak is another big rags to riches story. He is an MBA by profession and initiated Kotak Capital Management Finance Ltd. The initial investment was approx 80000 USD. The company has grown to a massive financial services giant, having a net worth of 19 billion USD as of 2014. Kotak Mahindra Bank has grown to be the second-largest bank in India with over 1250 branches. Uday Kotak has total assets of 11.5 billion USD and is at the rank of 155th on the global richest list.

Sunil Mittal Who can forget Bharti Airtel? The brand is synonymous with the telecom revolution in India. It is often said that had liberalization not happened in the 1990s, a company like Bharti Airtel would not have emerged. Sunil Mittal, the founder of this telecom giant, has assets of 11 billion USD. Bharti Airtel is one of the largest and the second-largest telecom company in the country. It operates in over eighteen countries, across Africa and Asia, and has almost 399 million customers. In 2016, Bharti Airtel had a revenue of 14.75 billion USD.

Lakshmi Mittal

The steel king, was once, one of the richest men in Britain, even eclipsing Her Majesty Queen Elizabeth. He holds the designation of Chairman and CEO of Arcelor Mittal and has an unbelievable worth of 9.4 billion USD. He is renowned for turning sick steel, making firms into very profitable companies. Just recently, he purchased the bankrupt Essar Steel, which was owned by the Ruia brothers. Today, he has a rank of 192 on the global rich list.

Kumar Birla The poster boy of one of the oldest business groups in India, Kumar Birla is the head of the Aditya Birla Group and has enviable assets worth 8.5 billion USD. He is the ninth richest person in India. The Aditya Birla Group is making cement, aluminum, and retail, financial services, and telecom.

Dilip Sanghvi Dilip Sanghvi is another classic example of rags to riches story, worth a massive 8 billion USD. He is the creator of Sun Pharma, which is the largest maker of generic drugs. Besides, he has also put a lot of money in oil and energy ventures. He holds a rank of 240th position on the global rich list.

Conclusion In this article, readers will get detailed information about the top ten wealthiest people in India.

Ellementry : An Eco-Conscious Brand natural organic materials. The processes too ensure no harm to the environment. Moreover, every material used in the products is food safe; safe to serve in and safe to cook in. Always exquisitely crafted, their products are about harmonious living spaces that are in harmony with nature. “Sustainability is at the heart of Ellementry,” says Ayush Baid, founder of Ellementry. We make terracotta products that are again a form of art that echo a life devoted to the ancient traditions of working in clay. Be it stoneware or earthenware, all are sourced from the earth, and when their use is over, they return to the earth. Not just this, we even recycle newspaper in our papier-mache unit to make beautiful handcrafted products.” He further adds, “We’ve created an eco-mix by combining waste generated from factories like marble dust, wooden dust and old textile with recycled newspapers and other sustainable materials. Our surplus production is utilised by us for our meals and guests. For our display, photo shoots and set ups, we use all the waste and recycled wood that gets collected in the factories, giving them a new life. For example, during Christmas, we made Christmas trees made out of recycled wood and displayed it in all our stores.” For our furniture and kitchenware wood products, we mostly use mango wood, which is highly sustainable due to its cultivation as a fruit tree.

ringing joy and romance to mundane routine life with their handcrafted home ware products has been lifestyle brand Ellementry’s endeavour since its inception two years back. Their beautiful product line-up — which combines utility and beauty — includes tableware, furniture and lighting. What makes them more special is the fact that all of them are handmade; each imperfectly perfect, and unique. As Ellementry employs rural artisans for their products, every product showcases traditional handcrafted techniques with modern sensibilities.

Our wax filled jars are multi-purpose once the wax is over and can be further used for different purposes. Moreover, we use recyclable cotton bags in our retail stores. Along with creating sustainable products, Ellementry also maintains an eco-friendly workplace. Their office is not only surrounded by trees, they also encourage their neighbours and people in the locality by initiating plantation drives to reduce carbon footprints. Moreover, 70% of power they use in their office and workshops come from solar panels. Through rainwater harvesting, and by building a green house in the premises, they further contribute to saving the environment.

What lies in the heart of every single product created at Ellementry are the materials — they are crafted from 42

NGO’s praiseworthy participations in helping needy and poor people NGO’s praiseworthy participations in helping needy and poor people

different medical needs. Since 1980, the NGO has helped restore sight to more than nine lakh elders. There are almost 45,000 surgeries conducted annually and the organization is looking to expand this number up to 60,000.

During the lockdown, many of us are working from home, catching up on the latest shows, spending quality time with our family, in the comfort of our homes. However, many people are not as fortunate. There are people out there who do not have a roof above their heads and cannot afford freshly cooked meals even once a day; their earnings have taken a massive drop and this lockdown has ended up being a very stressful time for them. We have listed down some NGOs that provide meals and medicines to the needy during this lockdown period. You can lend a helping hand by contributing to their cause in the form of donations of volunteer work.

3. Goonj This NGO is famous for starting the ‘Not Just A Piece of Cloth’ (NJPC) initiative to increase awareness about menstrual health and hygiene. Goonj has distributed over 4 million cloth pads across India and conducted thousands of awareness meets among the most backward communities of the country. They have also encouraged urban communities to donate cloth out of which they produce sanitary napkins.

1. Mobile Creches for Working Mothers’ Children

Mobile Creches runs a day-care program for children of migrant laborers working in construction sites across Delhi NCR. This center provides these children with proper nutrition and education to ensure they lead a healthy life. Most of the children arriving at Mobile Creches are malnourished or underfed. Through a balanced meal plan, consisting of three meals a day, this NGO in Delhi focuses on improving the health of these children.

4. Kailash Satyarthi Children’s Foundation

2. HelpAge India HelpAge India serves the poor elderly and helps them live a happy and dignified life. Many senior citizens who are abandoned by their children have no place to go, as they do not have other sources of income. HelpAge India offers these people a place to stay and tends to their

Founded by Nobel Peace Laureate Kailash Satyarthi in 2004, the Kailash Satyarthi Children’s Foundation is an NGO in Delhi that aims to create a world worth living in for a child. The primary goal behind this NGO is to end violence and exploitation against children by ensuring child protection through innovations, research, awareness generation, promoting partnerships, and participation. 46

It has also set up the Bal Mitra Gram (BGM) to empower children and the community they live in.

boys and girls belonging to less privileged sections of the society.

5. Tarkeybein

8. Society for Child Development

Tarkeybein aims to reform the modern public education system by involving parents as well as students in building an education narrative that involves the entire village, block, and district. This NGO forms teacher collectives and meets every month to plan teaching content. They also engage with parents and villagers through “Shiksha Sabhas” to understand the learning and development opportunities through education.

This NGO in Delhi is working to create equal opportunities for people with disabilities. With this aim, they created ‘Prabhat’, a school for children with learning difficulties. The students are taught the basic skills essential to lead a healthy life with dignity. Their skill development center teaches additional courses like making nontoxic Holi colors, weaving, tailoring, candle making, papermaking, etc.

9. Dr. Shroff’s Charity Eye Hospital (SCEH)

6. Hemophilia Federation (India)

Dr. Shroff ’s Charity Eye Hospital (SCEH) was founded to facilitate eye care to the underprivileged. The clinic provides quality eye care right from Retinal to Cornea, eye cancers to surgeries, cataract to the general care. The hospital also regularly conducts community outreach programs where free consultation and surgery is provided to poor patients suffering from cataract.

This NGO was started by Ashok Verma in 1983 who himself was a Hemophilia patient; Hemophilia Foundation provides underprivileged Hemophilic patients timely, sufficient, and appropriate treatment. This NGO helps needy patients like factoryworkers, daily wage earners, rickshaw pullers, vegetable vendors and household help receive the expensive medical care needed for the disease.

10. Maitri India

7. Psycho-Educational Society

Maitri India has worked with over 45,000 individuals since its inception in 2005, primarily on the issues of social and health problems and public health concerns through education, community outreach, networking, and legal advocacy. It has been addressing the issue of violence against women, running a victim support program, and providing support to abandoned elderly widows. The NGOs mentioned above are trying to bring a positive change in the lives of the poor. Donating to any of the NGOs will help the underprivileged lead a rightful and dignified life.

Psycho-Educational Society (PES) aims to uplift the less privileged children in rural areas by providing basic education and creating awareness among the illiterate women on family welfare, health education, and personal hygiene. In the year 2000, this NGO had established the B.D.Paliwal school. This school offers primary education to 47

Ethna Attributes: Empowering Data-Driven Decisions In Indian Companies

brainchild of Mr. Srinivasan, Ethna Attributes is a Chennai-based data analytics & management company that aims to transform the way businesses make decisions. It specializes in offering reliable solutions in Corporate Performance Management, Management consulting, Cloud and Security product development, IOT, IIOT, Research, etc. Ethna Attributes believes in the power of data-driven decisions. For this reason, it gives utmost importance to harnessing cutting-edge analytics in a company’s decision-making process. Having served dozens of clients since its conception, the brand is renowned for its ability to create innovative and affordable solutions that are specially catered to a company’s unique needs.

Mr. Srinivasan’s Source Of Inspiration Behind Ethna Attributes

Mr. Srinivasan M., Founder and CEO of Ethna Attributes, started the company with an intent to help scientists and research-based organizations by operating solely on outsourced research and training. During his first research experience, Mr. Srinivasan was inspired to dive further into the subject and has been honing his research skills ever since. He believes that research is more than mere passages; it’s an opportunity to ask vital questions, infer through the results, and innovate new solutions accordingly. Back in 2011, Mr. Srinivasan wanted to put together a company that could completely work on outsourced research and training that would assist scientists and research organizations. After encountering a few hurdles along the way, the company got into stealth mode. Today, it has helped in the development of several inventions in India and USA. Ethna Attributes also has products and IT Services, and a unique Training division catering to top business houses, scientists, and IT aspirants. Ethna Attributes primarily focuses on the business arenas where a data-driven approach is necessary. This includes Drug Discovery and Analysis, Insurance Fraud Analytics, Telecom Network optimization and traffic analytics, Predictive crime Analytics, Transportation Modelling, etc.

How Mr. Srinivasan Tackled The Company’s Initial Challenges

To secure the necessary funding, Mr. Srinivasan bootstrapped the seed investment from his known connects. Now he’s helping new/budding entrepreneurs with strategic investments; coaching them how to shrink the time against fund issues. Initially, the company suffered as it neglected marketing and sales. With time, it learned to place a greater emphasis on sales, attaining a balance between passion and money.

Another challenge faced by Ethna Attributes was “paralysis by analysis”. According to Mr. Srinivasan, too much thinking can cause inaction and indecisiveness. He has now stopped planning in great detail and has learnt to pivot at hard times. On the topic of time management, he believes we all have plenty of time in our hands each day. We’re either investing it or wasting it! Last but not the least, Mr. Srinivasan feels that the biggest challenge faced by any company is finding the right people. Even today, he finds it to be a constant struggle.

As the IT Sector grows more competitive and cost-sensitive, the company offers a collection of research services for clients with an outcome-based pricing model. It has also started a unique Work Integrated Training Program and is running it since last year. Mr. Srinivasan plans to head this division so that the company take 200 IT aspirants into the organization in one year. Not only will this endow them with great personal satisfaction but also transform their lives at a lightning-fast pace.

Mr. Srinivasan’s Inspiring Entrepreneurship Journey

What Makes Ethna Attributes Stand Out In The Market?

Over the years, Mr. Srinivasan has seen the internet transform the economics of marketing. It has made many traditional marketing strategies and structures obsolete. With this change in industry dynamics, Mr. Srinavasan believes that the old ways of marketing are unsustainable; the focus should be shifted to providing positive outcome. In his 9 years of business, he has come to realize the significance of the quote “Entrepreneurship is a journey, not a destination”. After facing the numerous hurdles along the way, he feels that entrepreneurship has taught him some invaluable life lessons. One of them is the lack of certainty in pursuing our dreams. In spite of working super hard, there are chances that you might never achieve your dream. Instead of being deterred by the uncertainty, he views it as a stimulus to get up daily and work hard at making his vision a reality. The constant challenges help him derive a sense of joy and thrill from the process.

Ethna Attributes is the only organization in India to which the research is outsourced from the clients. In this regard, the brand is unique and has no competition in the market. Ethna Attributes is also the only organization that not just monetizes its experience and knowledge but also absorbs all the trainees into the organization as full-time employees. Having an outcome-based business model, the company’s clients genuinely like their services. It never needs to follow up for any payments. It strongly believes in the value of conjoint efforts with the clients. On the marketing front, Ethna Attributes is renowned for its Outwork Integrated Training Programs. It makes use of various media channels to expand its market reach. The Major Reason Clients Distrust Data Companies Due to high pricing and lack of proper partnerships, clients have a tendency to doubt the authenticity of data companies. To resolve such trust issues, Ethna Attributes is very upfront with its clients regarding their outcomes and adopts an outcome-based business model. It only charges for the outcome, not for the effort. Most of the company’s clients come through past references or word-of-mouth. It prides itself in staying true to the motto “Let our work speak for itself ”. Mr. Srinivasan believes that when you make a lasting impression on a customer, their loyalty usually follows. According to him, loyalty is a virtue that can’t be bought – it has to be earned. He gives great importance to adopting a customer-centric approach and going the “extra mile” to render quality service. Consequently, the customers pay him with their loyalty and one can observe the trust they have in his brand.

Mr. Srinivasan’s Advice For Young Entrepreneurs

Placing great value on one’s subjective experience, Mr. Srinivasan advises young entrepreneurs to take any business advice with a pinch of salt. He says, “I’ve been interviewed to share my business advice with you— you all have your own unique journey to building a successful business. They’re all different. Some come from backgrounds of wealth and influential connections—while others have built empires starting from scratch. Don’t take the business advice you hear as gospel to be followed in entirety, Rather, use it as a tool. Try to always shrink your time and have timely goals to pivot.” Ethna Attributes is a brand that strongly believes in providing value to its clients. In an age of mistrust where fraudulent activities have become increasingly common, the company believes in being upfront with its clients. To ensure this, the company has an outcome-based business model, so that clients have a clear idea on what to expect. Moreover, the company aims at leaving a lasting impression on its clients through providing memorable services.

Ethna Attributes’ Plans For The Coming Years

In 2020, the company is looking to work without a large office space. While it used to be in a 18000 SQFT Space, it has future plans of working from several small offices. Ethna attributes also plans of increasing its employee strength to 200 and introduce a vertical in agriculture, providing Hydroponics solutions to the farming community.

Get List of ten richest women of the world who are self-made W

ho doesn’t love wealth? Since the dawn of civilization, money is the prime motivation and necessity of every individual. History has shown that money and wealth have been concentrated mostly in male hands, due to cultural and religious reasons. There are plentiful reasons, since, in earlier times, heads of state were primarily males, with the odd exceptions here and there. In the pre-industrial age, there was a highly unequal distribution of wealth. In virtually all societies like ancient India, China, Egypt, Rome, etc., the king and the nobility were wealthy and mostly male. But, the catch is that they mostly inherited wealth from their predecessors. The merchant classes and the majority of the proletariat were primarily poor and impoverished. With the inception of the Industrial Revolution, the old feudal structure got dismantled, and wealth started trickling down to the entire population. In the modern era, the transfer of wealth started from males and females, due to better education and change of attitudes. The old system of inheritance of wealth since generations has also been replaced gradually by the method of business, commerce, and the rise of professional and middle classes. Today, we have plenty of success stories of confident women who have billionaires due to their efforts and persistence, without any connections and influence. Now, let us list the top ten most affluent self-made women globally.

1. Guiliana Benetton

Who hasn’t heard of the most famous brand Benetton? Guiliana Benetton, one of Benetton’s founders, started sewing sweaters along with her brothers in the 1950’s. Starting from scratch, she started the firm Benetton Group in Italy in 1965. Today, the company functions in more than 120 nations and has more than five thousand stores. Currently, she is worth 2.7 billion USD.

2. Wie Yajun

Wie Yajun is an inspiring story from China. A navigation engineer by profession, she commenced her career as an engineer in 1984, she switched to journalism and started following real estate at the China Shirong News Agency. After quitting journalism, she and her husband commenced their real estate company, Longford Properties, in 1997. The company expanded rapidly and acquired revenues of 7.8 billion USD in 2014. She is only 51 and currently worth a massive 2.8 billion USD.

3. Oprah Winfrey

Perhaps, the most exceptional example of confident women in history and truly an example of rags to riches, Oprah Winfrey, was brought up in a broken home in Mississippi in the 1970s in the United States. Her career commenced as a TV news anchor in Baltimore and then shifted to Chicago in 1984 for hosting the show, which was to become a mega show known as the ‘The Oprah Winfrey Show.’ She commenced Harpo Studios in 1985, and it increased. Today, she is worth a staggering USD 2.7 billion.

4. Jin Sook Chang

When Jin Sook Chang and her husband moved from South Korea to the USA in 1984, she was penniless. She opened her first store, “Fashion 21” in 1984 in Los Angeles. The retail store soon started expanding and changed its name to “Forever 21”. Currently, the retail giant has more than six hundred stores globally and has more than 4.4 billion USD. Jin Sook Chang’s total worth is 3.1 billion USD.

5. Doris Fisher

Doris and Donald Fisher opened the first “The Gap “store in 1969, in San Fransisco. There was a rapid expansion of the company that took place, and Doris changed the name to the “Gap” store. Today, Gap has around 15 billion USD in sales, with approximately four thousand stores and around one hundred and fifty thousand employees globally. Doris Fisher has a wealth of 3.2 billion USD presently.

6. Elizabeth Holmes

Elizabeth Holmes is another legend in the field of entrepreneurship. She was only 19 when she created Theranos, a blood-testing company, to provide needle-free and pain-free testing. The costs and headaches for patients are greatly reduced. Currently, the firm Theranos is providing more than two hundred and forty tests to the consumer. These tests are used for various diseases like medical issues arising from cancer and high cholesterol. Holmes is the youngest billionaire on the planet, having a net worth of 4.5 billion USD. Last year, Therano’s valuation was 10 billion USD.

7. Pollyanna Chu

Pollyanna Chu is a leading financial tycoon who grew up in Hong Kong and attended college in the United States. She and her husband returned to Hong Kong. She created the Kingston Financial Group in 1993. Kingston Financial Group rose very quickly and gained the top position in the field of IPO’s and mergers. Currently, her total worth is a remarkable 4.9 billion USD.

8. Chan Lawa

Chan Lawa is a truly inspirational story. She relinquished school due to the Japanese invasion. She initially started her furniture repair business and then switched to a real estate business in 1988. The company’s name is Fu Wah International, which is into constructing and operating malls, apartments, office buildings, luxury hotels in Australia, China, and New Zealand. Chan Lawa has a worth of 5.2 billion USD, as of today.

9. Diane Hendricks

Diane Hendricks is the noted founder of the company, dealing in building materials ABC Supply. The company was started in 1982, which had an initial motive was joining the business of wholesale rooftop distribution. The firm is selling a wide range of building materials across the whole of the United States. It has 6.5 billion USD in sales and is present in more than six hundred cities in the United States.

10. Zhou Qunfei

Topping the list is the Chinese business queen Zhou Qunfei. She is the founder of the manufacturing giant Lens Technology. The journey started in 1993 when she began her competing lens workshop. Her business got a boost when she introduced touchscreen in all the phones on Motorola’s orders. Lens Technology is enhanced rapidly and has a market cap of 7 billion USD. She has a net worth of 6 billion USD.

How GPS tracker is great blessing for car users?

2) Minimum consumption of fuel.

t is a dream of every individual to own his dream car. Dream car is indeed even up till now, quite an expensive proposition, for most of us. Besides, the fact that it is quite costly to purchase and maintain your favorite Mercedes, another critical point, is that a lot of owners have an emotional attachment to it. But, as owners have to realize this proposition, that vehicles depreciate very fast and, consequently, lose most of their value. There can be mutidinous reasons for this, but the primary factor is that cars go on very rough roads, and then they are exposed to a lot of rough and wear and tear. Now, let us list the most prime benefits of using a GPS tracker for cars.

Using GPS trackers, the fuel consumption of the car can be easily monitored. Not only controlling, but drivers can also spend much less fuel and time, by driving on roads having very less traffic and going on shorter routes, while approaching your destination. Less fuel consumption also means less carbon footprint on the environment. So, the chances of pollution is greatly reduced.

3) Safety enhanced.

and

security

are

greatly

GPS greatly enhance the safety and security of your car, since it protects your car from thefts. Besides, this powerful protection from theft, you can also utilize GPS, for calling emergency help during a crisis like accidents and breakdown. All GPS trackers nowadays are combined with a car security system. The car security system contains a car tracker app, a group of sensors, and GPS trackers for cars. Using this system, drivers can monitor car movements in real-time, which implies that they have driven the car of the given route. The car tracker app, informs the driver, if there is a vehicle intrusion and whether features like remote engine shut down.

1) Excellent management of routes.

A GPS or Global Positioning System tracker for cars can help drivers do a much better and effective route trekking. Using GPS, the driver will quickly know which routes have lots of people and are much shorter. You will also become aware of the time, which it will take to reach your required destination. Consequently, the car will travel much less and will have much less depreciation, thereby greatly enhancing productivity since the drivers will spend much less time on the road. 56

4) The remote control is much improved.

is speedy. Consequently, they offer a very significant discount on insurance premiums, which leads to very high savings for the consumer. Already, many top companies like JP Morgan Chase, Lehmann Brothers have reported considerable savings in insurance costs.

This is a marvelous benefit of using a car tracking app. You will have the holding power to switch off the engine without even being present in the car. Even in some car security systems, there is a feature called remote door lock. Using remote door lock, the driver will be able to lock the car whenever there is an intrusion, and the intruder wonâ&#x20AC;&#x2122;t be able to open the carâ&#x20AC;&#x2122;s door from the within. This feature also assists you in tracking the carâ&#x20AC;&#x2122;s proper location, whenever it is stolen. You will be able to share the place with the police, to follow the vehicle and recover it. On top of it, the car tracking app also has features, like contacting closeby car repair centers, in a situation, your car has got broken on the road.

7) Very high benefits in productivity and administration paperwork is reduced.

A GPS device always sends location logs every three to four minutes. Also, it sends key on, key off data is elementary with a report function. This report helps the people the number of kilometers traveled every day, in stark contrast to log books based on paper books. You will get a variety of reports like mileage, extended stops, speeding, total traveling hours during the whole day, weekly or monthly, just by clicking a button.

5) Very swift emergency response.

Suppose, your car or vehicle breaks down in a remote location, where there are no repair centers nearby, the GPS allows you to broadcast an SOS signal. Besides distress signals, you can also call an ambulance for emergencies like accidents. The security system of the car comes with sensors like accelerometers and gyroscopes for detecting collisions. If there is an accident and the driver has not sent the SOS signal asking for help, the GPS itself sends the message, since it thinks that the passengers in the car are unconscious. Along with the signal, coordinates of the car are also sent to nearby emergency services to reach the passengers within time.

8) Your business vehicle assets are greatly maximised. Apart from the regular reports like mileage, speeding, you will also be able to acquire reports stating whether your car is utilized more or less. Consequently, they will be able to make much better decisions using business assets. It will significantly boost your business.

Conclusion

From this article, readers will know how the GPS tracker is exceptionally beneficial for the car. Readers must install a GPS tracking system in their vehicles, to avail all these advantages.

6) Insurance costs are greatly reduced.

All the major insurance companies are fully aware of the benefits of using GPS. They also know that vehicle recovery

Be an ace level CEO of your Personal Brand For Boosting your Company

believe in you, and follow your lead. It is you who defines the vision for the business; you make strategic decisions, you are the one who keeps everyone aligned and you are the one who gets everyone moving in the same direction. In a nutshell, your brand and reputation can ultimately have a massive effect on every aspect of your business. As per the statistics revealed through a study conducted by Weber Shandwick (The CEO Reputation Premium), global executives attribute nearly half (45%) of their company’s reputation to the reputation of their CEO. Other significant benefits of positive CEO reputation include: • Appealing to investors (87%) • Gaining positive media attention (83%) • Crisis protection (83%) • Attracting new employees (77%) • One out of every two executives (50%) say that their CEO’s reputation impacted their decision to accept the position, and even more i.e. 58% say it keeps them at their current company

s the CEO of a growing business, having a personal brand matters. It is nothing new but as the competition is becoming aggressive, people and businesses are focusing more on this aspect. People don’t buy from brands. They don’t buy products. They buy the people behind the products. Thus, CEOs must work on personal brand as it will help company’s brand alongside. There are CEOs who may already have a personal brand. Your personal brand as a CEO is your identity, reputation, or distinctiveness as a leader such as Steve Jobs, Jack Welch. In the last couple of years, Personal branding has become a serious trend and CEOs are very much into it. This is because pulling out a brand in them will surely help them do well in future even if they quit from their present company. Even professionals are doing the same, they are building a brand on themselves which brings far more business opportunities than anything. In case you have a LinkedIn profile, then congratulations, your first step to having a professional voice has already been done. However, the real question is, how will you build that personal brand into something huge?

Benefits of a Strong Brand CEO is the face of the company which implies that potential customers, prospects, investors, partners, job candidates, and the media research you online. Hence, building a strong online presence will help you put yourself in the driver’s seat, giving yourself the power to share your story directly to stakeholders and:

Importance of being a Power Brand for Your Company Being a CEO, it is important that you should focus on building your visual personal brand on a regular basis. It is a matter of trust as well since your employees trust you,

• Build awareness – When you are active on personal brands in the world and consider what makes

them memorable. There are many examples which we can see, for instance, Oprah was renowned for her innate ability to empathize. Steve Jobs was a visionary for new technology. The fact remains that they hosted a talk show and co-founded a company. So, what helps you stand out?

social media, you attract prospects and partners who need the solutions your company offers.

• Gain media coverage – With an ample social

presence, editors, reporters, and bloggers can more easily find you, identify you as a quotable resource, and reach you in time to meet a deadline.

•

• peed funding – Make your traction visible to investors and allow them to see how well connected and respected you are.

• Recruit key players – The best people want to

work for companies that are ahead of the curve. Thus, it is important that you should utilize social media effectively to make visible your vision and leadership skills more.

•

Start now

•

Build Strong values

•

Creating a niche for yourself

Keep it going progressing

and

adapt

while

Post regularly and keep generating content. Be consistent. Don’t give up, even if you don’t hear from a journalist after writing a comment. You need to keep reaching out and get your name out there. Considering you keep using your industry knowledge and writing coherently, you’ll start to build yourself a strong reputation.

Creating Your Personal Brand Developing a powerful and authentic personal brand doesn’t happen overnight, and if you wait until you need it, it’s too late. Start now with some simple steps:

•

Develop your passionate streak

If you don’t love what you do, whether, in personal or professional life, it’s pretty evident to those around you. Just imagine how clear it is if you’re in charge. It is perfect time to redeem your passion for your industry, why are you CEO in the first place? Discover the things that make you want to get up every morning and do a fantastic job, and then let that shine across whatever you do.

Initiate the process now as there is no point putting off building your brand as it’s not going to happen overnight. You should get as much of a headstart as possible. Even if you are stuck, you won’t be for long if you start following these points. In today’s competitive market, possessing a personal brand is quite essential for a long and successful career, so don’t delay. Ultimately, your values and the actions you take on the back of those are a huge part of who you are, both personally and professionally. You should contemplate upon for a while as what values you hold most dear; what defines you? What is truly important to you? List them down and prioritize according to which you hold in highest regard. Developing a niche in mind helps your values and your personal brand stick in the minds of your perfect customers. Just think about some of the most familiar