Company Of The Year 2020 "August" by Prime Insights

Top 10 Logistics Companies in India 2020

Secure Remote Working: Apparent Threats and Feasible Solutions Few Considerations Before Starting a Logistics Company Successfully

United Artlogistics India Private Limited Aim To Provide Top-Notch Relocation and Fragile Freight Handling Services Annurag Sharma Founder & Director

EDITORâ&#x20AC;&#x2122;s NOTE Assistant Editor Shweta Singh

Insights of the Logistics Sector after Pandemic The COVID-19 pandemic is slowly passing. However, we still have a long way to go before we can say we are safe from it. The cases in India are rising at an exponential rate for the past few days. Nevertheless, these past few months were `grueling, and the pandemic has changed many lives forever. The same can be said for many industries that had to â&#x20AC;&#x201C; and still have to â&#x20AC;&#x201C; struggle with the pandemic just to stay in business. I guess that the logistics industry will look a bit different than it used to in the post-COVID world. The COVID-19 pandemic has directly affected the logistics companies which are involved in the movement, storage, and flow of goods. As soon as the lockdown was announced, the logistics movement across the country came to a near standstill with the exception being the essential goods. Logistics firms are an integral part of value chains both within and across international borders and facilitate trade and commerce and help businesses deliver their goods to customers. Supply chain disruptions in the sector due to the pandemic could, therefore, impact competitiveness, economic growth, and job creation. There has, however, been a slow yet steady recovery of goods movement through June and July. This was largely due to lockdown relaxations in the non-hotspot regions of the country. The government has been very proactive in trying to control the outbreak of COVID-19 until now. The diminishing growth rate of COVID-19 and the removal of restrictions over time in a phased manner will significantly contribute to the economic recovery process including the logistics sector. This issue of the magazine covers interesting articles about United Artlogistics India Private Limited which is a leading company in the logistics management space. The article covers valuable insights about the company and bouquet of services offered by them. Read to know more about the fascinating and prospering logistics sector. In the end, spend your time on research that will help you keep your business running. Stay safe and good luck!!!

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CONTENT COVER STORY

Annurag Sharma Founder & Director of United Artlogistics India Private Limited

United Artlogistics India Pvt. Ltd.

United Artlogistics India private limited: Aim To Provide Top-Notch Relocation and Fragile Freight Handling Services

ICD-10-AM Coding Training and Consultancy Services For Kingdom of Saudi Arabia Medical Coding Industry

Dr Santosh Guptha Medesun Healthcare Solutions

Get List of Top 10 Logistics Companies in India 2020

LUXE Digital Now: An innovative

approachin the world of digital marketing Jacqueline Hudson CEO at LUXE Digital Now

Top 10 E-Commerce companies in India 2020

The Rising Spirit of Oracle â&#x20AC;&#x201C; Safra A. Catz Safra A. Catz CEO of Oracle Corporation

5 tax benefits every entreprneur in India must know about

Start Funding Your Dream Business Through These Funding Solutions

Secure Remote Working: Apparent Threats and Feasible Solutions

Kiran Mazumdar Shaw’s multi-billion dollar baby 2020

Kiran Mazumdar-Shaw Chairperson and Managing Director of Biocon

Startup vs. corporate job: Which is better for your career?

lessburn: Mr. Ramesh’s Initiative To Help Companies “Burn Less” Operational Capital

Mr. Ramesh Srinivasan Founder & CEO of lessburn

Few Considerations Before Starting a Logistics Company Successfully

Top 10 Education Service Provider in India 2020

Importance Of Digital Marketing To Start-Up Businesses

COVER STORY

Annurag Sharma Founder & Director of

United Artlogistics India Private Limited

Photo credit : Photograph by Gireesh GV

Company Of the Year 2020

United Artlogistics India Private Limited: Aim To Provide Top-Notch Relocation and Fragile Freight Handling Services

ogistics Management is important to gain a better operational insight of a companyâ&#x20AC;&#x2122;s supply chain. Moreover, it helps the company increase revenue, improve customer service, reduce overall transportation costs, and ameliorate the operating cost structure. United Artlogistics India Private limited is the leading logistics company which specializes in delivering the finest relocation and fragile freight handling services. UAPL is widely known for providing safe, economical and convenient packing and moving services in the international arena. United Artlogistics India Private Limited was founded by Annurag Sharma back in 2008. Since its conception, the company has provided logistics solutions to hundreds of clients, both on the national and international level. By providing top-notch, reliable solutions and the brand aims to reform the condition of fragile freight handling services in India.

for all kinds of TV/ broadcasting, Art Events & Fairs, International Event activities, apart from general cargo movements. The brand makes use of Direct Emailers to reach clients. Along with this, it also organises seminars and training workshops to inform clients about the services, features and discounts that it offers to make budget-friendly business. Its training workshop helps the staff members become more skilled and experienced.

UAPL’s Journey

Inspiring

Entrepreneurship

UAPL was established 12 years ago byn Annurag Sharma when he started analysing the freight patterns of various packing and moving companies. Doing so made him realise that not all kinds of freights were compatible with every kind of moving pattern. “Fragile freight and some other items are not appropriately safe with General Freight. This struck me with a better idea and motivation to start a specialist pick-up and delivery service enabling line haul fleet with a special network for fragile freight, to ensure protection of your fragile freight from the non-compatible ones.” Driven by the innovation, he conceived United Artlogistics India Private Limited with the intent to provide better logistics solution to clients seeking the safe relocation of fragile items. Such fragile items usually included fine arts pieces, which needed extra caution while moving due to their delicate nature. Since its conception, UAPL has catered to the logistics needs of hundreds of clients. The brand’s specialized nature is its USP, as there aren’t many logistics companies that take care of the unique safety measures needed for fragile freight transportation.

United Artlogistics India private limited: An All-Encompassing Logistics

Brand

United Artlogistics India Private Limited offers an array of logistics services like Sea Freight, Air Freight, Time Critical Solutions, Sea Freight, Antiquities, Sensitive Freight, Rail, Freight, Customs Dedicated Transport Solutions, Heavy Haulage Bulk Freight Events and Exhibitions Ar t, etc. The company ensures that it meets every requirement of the customer, from handling normal freights to specialized fragile freights. The company has a multi-domestic network that covers the entire Indian sub-continent, with offices in cities like Mumbai, Bangalore, Delhi, Hyderabad, Chennai and Kolkata. The staff at UAPL are highly trained and have over 20 years of experience in handling Fragile freights. UAPL believes in supplying a unique amalgamation of global agency network access, service, and an operational structure, which helps the customer grow his/her business substantially. The company also has vast experience in providing global solutions

Overcoming Challenges As A Fragile Freight Handling Services Company

Every business has to face certain challenges in the initial stages. With the increasingly competative market it can be difficult for any new business to pitch their ideas to the client. The company’s stream of business itself involves a series of operations that requires technical skills and specialized training and hence, there are times when they experience manpower shortage. Despite the inconveniences, UAPL

compromises on no grounds, it offers generous

compensation packages and flexible working arrangements, which also raises another challenge of higher investment level. Today, UAPL has successfully handled numerous major events like the “Sharjah Museum Exhibition (Trajectories: 19th – 21st century printmaking in Pakistan & India)” in 2014, the “United Art Fair” in India in 2013 & 2014, the “ICC Champions Trophy” in India in 2013, etc. It attributes all the success to its relentless commitment towards customer satisfaction. UAPL has strived to provide the best-in-class services to clients at affordable rates and also cater to their needs on a timely basis. The brand attributes its consistent success-streak to its top-notch service quality: So far, UAPL has been able to acquire client confidence quite well. The clients who have been in business with it for a long time know the brand inside out and prefer it for its premium service-quality. Not only does UAPL delivers the best-in-class performance but it also caters to the clients’ diverse needs from time to time. As a result, clients have a long-term secure relationship with the brand. Many brands deliver great service in the initial phases, but afterwards, their performance starts to plummet. To maintain its stronghold in the market and further expand its client-base, UAPL is focused on consistent performance-delivery and fulfilling all its commitments.

Why UAPL Gives Great Importance To Quality Upgrades

UAPL has spent 12 years of its existence working hard towards consistently improving the quality of their services. The company firmly believes in establishing a relationship of trust with its customers. Over the years, the customers have reached a stage where they know they can trust the brand implicitly. UAPL understands that measuring a business’s success in monetary terms does not say much about its progress. What matters is the level of trust the clients have in the brand. Clients who have been in touch with UAPL for regular business have been very relying and trusting towards it. They’ve also given the brand good marketing through word of mouth referrals. The effect is such that when new clients connect with the brand, goodwill and mutual trust is spontaneously generated. UAPL believes that its emphasis on trust-building has brought it this far. Creating value for customers and building long term relations with them is paramount to the long-term success of any brand. While chasing monetary objectives might help in generating some sales, it is a short-sighted approach that fails to look at the bigger picture. The company’s first ever consignment was a huge challenge. A million-dollar project was at stake and almost everyone in the industry was hesitant towards handling such a high-profile

project, involving such a high level of risk. UAPL, however, was insistent on handling the project. By applying their in-depth knowledge and persistent efforts, the company managed to successfully finish it within the given timeline. This huge step got the brand on the map; not only were they acknowledged for their efforts by various companies but they also acquired many new and long-term customers.

UAPL’s Three Pillars Of Customer Satisfaction

UAPL’s services are based on Convenience, Safety, and Sustainability. The sole motive of the company is to operate on these three objectives at all times. By delivering the same, the company has been able to establish permanent business relationships with customers across the globe. In an era of dying trust, UAPL has managed to prove its potential and capabilities by consistently executing high risk projects successfully. UAPL understands that the customers always expect quality service for the value that they invest, which is why it focuses on delivering exactly what is expected of them. The brand firmly believes in the adage “Trust is a two-way street”. By fulfilling their promises time and again, the clients will be contented with the brand’s services, which will be conducive to establishing a long-term relationship with them. When asked about what makes customers choose UAPL over others, Sharma said, “The answer is quite simple. We offered what we promised! To begin with, when I planned to start the company, I was motivated by the thought of creating a disparity amongst the wide range of homogeneousness. It was certainly slow initially, but as and when we kept expanding our work and efficiency, people started recognising us. We were being referred and preferred all over the place. On some days it was difficult, we also faced failures and downfalls in terms of functioning and client responses. But we kept moving and kept upgrading, we didn’t refrain from taking risks. The reward for all the risk and hard work was fruitful and here we are, well known and well established.” For UAPL, a customer serves as an inspiration as well as a goal. An inspiration because the needs and requirements of the customer inspires the business to improve, and a goal as the inspiration motivates the business to put its actions into execution. The customer-centric approach adopted by UAPL has also been a source of motivation for other logistics brands. It has emerged as a game-changer in an industry where customer satisfaction was always treated as a secondary focus.

UAPL’s Vision For The Future

Annurag Sharma Founder & Director of United Artlogistics India Private Limited

UAPL plans on upgrading their services and making significant innovations in the coming future. Plans of launching services in the line of Airlines, Air Freight, Import-Export Neutral Carrier, Export Packaging & Moving are also in the pipeline. The brand has the goal to completely transform the logistics industry. Apart from expanding and providing its services across numerous countries, it also aspires to become a flag bearer of handling

are fundamental in sustaining the economy and society. Despite the daunting challenges, he encourages young entrepreneurs to hold their ground and persevere until they succeed.

and relocation services. The company also plans on launching several other services that would cater to the unique needs of every customer. By providing newer and better services, the company aims at accomplishing honest rewards and building a foundation of trust with its clients. It also plans on bringing a series of connected service provider brands under one roof to serve its consumers and establish a global presence. On the personal front, Sharma said that he is keen on growing and expanding his abilities. He wishes to increase his ability to learn and come up with out-of-the-box solutions. He says, “Personally, I want to accomplish increase in growth, experience and ability to learn and innovate. There might be failures and setbacks too, but I want that with every setback I am able to take a better lesson and rise even higher the next time.”

S ha rma’s Messa g e Entrepren eurs

Sharma’s message to the readers of Prime Insights magazine:

“The world needs new entrepreneurs. Entrepreneurs create jobs, lift the standard of living, usher new technology into society, and keep the competition alive in the marketplace. It’s the best profession, being your boss, defining your own terms, but only if you are ready to face failures and willing to take risks. No business is built in just a day or two. It may take months or even years to get to somewhere but that’s the challenge, you need to hold your ground strong enough to keep trying till the end. Starting a business is difficult, and it’s crucial that the next generation has as much ammunition as possible. But once you achieve your first tomb of success, you’ll realize there’s no stopping you now. We are all relying on you to carry on the proud tradition of innovation.”

Asp ir in g

Holding entrepreneurship in very high regard, Sharma says that entrepreneurs and entrepreneurship

17 17

ICD-10-AM Coding Training and Consultancy Services For Kingdom of Saudi Arabia Medical Coding Industry

edesun healthcare solutions, pioneers in Medical Coding, Medical Billing, HL7, HIPAA, Training and Services globally now offering ICD-10-AM, ACHI, ACS 10th Edition Online Training and services by Level-2 and 3 Coders for Saudi Arabia Medical Coding Needs Clinical Coders and Billers play an important role in the financial success of private practices and other health care facilities. The greater the expertise of the Medical Coder in identifying relevant diagnoses for patient encounters, the greater the insurance reimbursement to the physician this field generates medical coders who specialize in coding after a thorough training program and a certification process. HIMAA Australia Offer ICD-10-AM Certification. Medesun provides Comprehensive ICD-10-AM, ACHI, ACS 10th Edition Training with question bank of 2000 questions answers, 300 Medical Records, CHAdx in Detail, ACS Guidelines in detail, assigning principal diagnosis and principal procedure, LOINC codes for labs. DRGs etc. Students get

chance to work on Turbocoder. Medesun aim to help the ICD-10-CM coders to learn ICD-10-AM Coding. The ultimate goal of Medesun is not just more accurate ICD-10-AM, ACHI, ACS coding and better reimbursement, but improved quality and outcomes for both physician and hospital. ICD-10-AM Training offered through robust LMS-Learning Management System. Medesun provides consultancy services for claim processing which includes HL7 FHIR, FDI-Dental Tooth Coding, UCUM, SFDA etc for claims processing which supports the ICD-10-AM. CDI-Clinical Documentation Improvement-Training for physicians about the CDI to achieve complete and accurate documentation in the medical record in a way that can be translated into precise ICD-10-AM coding and more accurate DRG assignment. the importance of clinical documentation extends well beyond the immediate impact of reimbursement. Accurate DRG assignment is crucial for evaluating quality indicators, resource consumption, and outcome measures.

Logistics

Get List of Top 10 Logistics Companies in India 2020

nline shopping has become a sensible trend nowadays with a large number of people using the internet and smartphones to buy almost everything. Being a super-fast and convenient means, online shopping saves a lot of time and effort of the consumers in comparison to normal shopping. One of the major reasons for the huge success of online shopping is the logistics sector. Logistics and courier department forms a major sector in every country as it impacts the smoothness with which imports and exports happen in a country.

Why Logistics Sector is So Important in India?

Logistics is considered as one of the pillars on which a country’s economy stands as it ensures the efficient and cost-effective flow of goods with other related commercial sectors. According to estimates, the industry will continue to grow at a robust rate of 10-15 percent annually and is expected to be at USD 230 billion by the end of this year. Even if you are a small entrepreneur or a leading production unit, if the quality of the goods produced by you is not the same as what is delivered to the customer, your entire mission fails. This is the main reason to work with a reliable and renowned Logistic Company. Trustworthy companies insist on precise care and concern in fulfilling all your logistical requirements.

In this article, we have identified the leading logistics companies in India for you in 2020: ARK India Pvt. Ltd. ARK India is a complete logistics solutions provider for companies seeking complete supply chain service for businesses and their products across India. Team of professionals at this logistics company is working hard to present the very best solutions in the logistics field. They’re accessible pan India at a total of seven States, 29 cities, and 62 depots. We have a total of 200+ workforce strength, operating from 6 lacs Sq. Ft. Region of space.

Kilaraipur, and Kanech. In February 2019, Adani Logistics Limited (ALL) announced the acquisition of Adani Agri-Logistics Limited (AALL). It is the largest private rail operator in the country with a fleet of 34 container rakes (additional 14 container rakes on order). ALL also operates 7 Grain rakes and 4 BOXN-HN rakes under the GPWIS scheme.

Adani Logistics Company

Leveraging on its extensive infrastructure, Transport Corporation of India Ltd or TCI offers seamless multi-modal Logistics solutions. Incorporated in 1958 and denoted as a “One Man, One Truck, One Office” company, TCI today is a leading integrated supply chain solutions company. Being a pioneer in the sphere of cargo transportation in

TCI Express Ltd

Adani Logistics Limited (ALL) is an end-to-end logistics services provider spanning across India – asset and service-based – across Container, Bulk, Breakbulk, Chemical, Auto, and Liquid industries. All have developed and operates, multi-modal logistics parks at Patli, Kishangarh,

Gati Ltd

India, TCI has a 5000+ strong and dedicated workforce. Operating With 7000 trucks with a fleet of 4 cargo ships and 10 million sq ft. of warehousing space.

Gati Ltd was founded in 1989 by Mahendra Agarwal with its headquarters at Hyderabad, India. It is one of the upcoming logistics company in India and possesses expertise in supply chain and express distribution. It also supplies warehouses for storage services. This company employee almost 6000 employees.

VRL Logistics Ltd

VRL Group was set in 1976 by Vijay Sankeshwar with its headquarters in Hubballi, Karnataka. This company expanded to one of the largest logistics companies in India with approximately 5000 vehicles and was started with a single truck. The operations of this company are diversified in nearly 25 states of India. 3PL & Warehousing solutions offered by VRL are tailor-made and cater to the unique needs of its diverse customer base. The company operates through a network of 929 Branches and franchisees to cater to valuable customers.

FedEx Express India Pvt Ltd

FedEx Express India was established in the year 1971 and is one of the world’s fastest and largest transportation companies. Well known for overnight delivery services, FedEx remains in the list of top logistics companies in India. It is a globally recognized brand that is operational in 220 countries. The services include express courier services, mild and heavyweight shipments, and door to door services. The services provided by FedEx are supremely fast, vast, and reliable.

Mahindra Logistics Ltd

Mahindra Logistics Ltd is among India’s largest 3PL solutions providers in the Indian logistics industry which was estimated at INR 6.40 trillion in Fiscal 2017, according to the CRISIL Report. The Company is a Port of Mahindra Group. In the Year 2000, Mahindra Logistics Ltd was formed with a focus on Rural Transportation. Mahindra Logistics operates in two well-defined business segments: Supply Chain Management (SCM) and corporate People Transport Solutions (PTS).

Blue Dart

Blue Dart is the most favored logistics company in India because it offers all kinds of logistics-related solutions with complete safety and security. At the same time, one of the trusted and reliable logistics companies in India. 35,000+ locations in the country are covered by the Blue Dart while they have a warehouse at 85 different locations, making their work easier. The company was established in 1994 and its head office is located in Chennai, Tamil Nadu. Quality packaging material is being used by the company to protect your goods against damage, dust, and moisture.

DTDC

DTDC was founded in 1990 by Subhasish Chakraborty and has it’s headquartered in Bengaluru, Karnataka. It’s one of the most popular and renowned logistics company in India. It has its existence in approximately 500 districts providing nearly 18 million parcels each month. DTDC is committed to expanding its services. It deals in shipping services, international and domestic courier services, supply chain solutions, e-commerce solutions, premium express delivery, air cargo, train cargo, reverse logistics, priority courier.

DHL Express India Pvt Ltd

DHL Express India Pvt Ltd was founded in 1969 by three partners with its headquarters in Bonn, Germany. It’s one of the largest and most dynamic logistics company in the world. DHL provides logistics providers in 220 countries and sustains employees over 3.6 lakh worldwide. It delivers more than 1.3 billion packages per year.

LUXE Digital Now:

An innovative approach in the world of digital marketing

ut of the top 50 leading companies under â&#x20AC;&#x153;The Silicon Reviewâ&#x20AC;?, LUXE Digital Now is the most lucrative driving energy for both digital marketing and technology solutions. It always takes us to a step ahead in the dimensions of a technology landscape. LUXE Digital Now pledges to strategically design and deliver to the clients with effective digital marketing and technology solutions. Apart from executing the best brand value, it is also a management platform that creates campaign and content that moves the world. Starting from building ecommerce campaigns to content management platforms, it designs technologies through which data can be executed and elevated by mobile apps. It is not just a leading face of digital marketing but is a thorough expert in the field of fashion, beauty, luxury and other tech services as well.

What makes LUXE Digital Now a recognized digital brand?

In the industrial field, LUXE Digital Now stand by their unique integrity and maintain their code of conduct with sheer professionalism. Selected experts are hailing from top tech marketing areas. This company is based on the pillars of trust, which has accounted for its continued success. Along with growing in the business environment, this organization helps to grow its clients as well. In the world of the technical explosion, this company holds a dynamic face of integrity because of the range of services offered by it: • • • •

Digital Marketing Software Development Technology Solutions Artificial Intelligence

Additionally, they offer an array of digital marketing services like content marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), UX/UI design and analytics. Apart from these, they also conduct data targeted technology solutions coupled with luxury travel, mobile apps and smart mirrors system software.

Jacqueline Hudson CEO at LUXE Digital Now

Harsh challenges during the pandemic of Covid-19

The Covid-19 circumstances have created new challenges for the initial setup of LUXE Digital Now. The challenges have come into the areas of how they conduct themselves and cope up with the new changes in the working environment. Apart from re-strategizing, this company has also made changes in the staffing structure along with talent acquisition. However, after a tough time of making changes, LUXE Digital Now has been constantly conducting better with its clients through every thick and thin.

To make a mark in the ever-evolving industrial fields, their motto is to offer the best to their clients and customers. Their established brand value is a result of their loyal customer service and support. An aptitude towards transforming the world on a digital basis and venturing into the market with an effective marketing strategy are the reasons behind their revolution.

Branded client base

There is a lot of passion instilled in LUXE Digital Now about helping brands find their creative value. Founded in 2018, this company’s one-stop Luxury Digital Marketing Agency strives to help its clients work in a changing Omni channel world and execute their unique strengths to develop a desirable roadmap towards success.

Gaining trust through uniqueness

As a leading digital marketing agency hailing from the west coast of the US, the company works with top global brands. It collaborates on various business platforms to transform itself every single day.

Highlighting strategies to sustain client base Companies like LUXE Digital Now, after the completion of 2 successful years of business have made a global face and a progressive client base. Few key strategies that are further globalizing them from a variety of perspectives, both nationally and globally are: • • • •

Making digitally prepared clients Keeping client unity consistent Utilizing technologies for project enhancement Developing a key for every structure and solution

Added to these, the company is working exclusively with foreign governments to sponsor their technologies and ensure complete corporate growth. LUXE Digital Now has also provided to their clients a discount facility on their services for continuous sustainability.

Steven L Thorsen COO at LUXE Digital Now

Imprinting its effectiveness in the hearts of their customer

been their effective marketing initiatives. They work with corporate beauty companies to maintain an aptitude towards the evolving digital transformation and also establishes their digital presence through this. The KPI performance is the principal aspect that they perform and deliver to their best. Recently, it has developed a stronger presence using artificial intelligence and related technologies on the platforms of the data performance of the company. No doubt why they deliver splendid results.

LUXE Digital Now has made a mark through its technologies and definite innovations in the hearts of many. In the industries of beauty and luxury, this company has made a new face amid several consumers who are still on a buying spree of cosmetics and household amenities in a post Covid-19 world. It defines moments that require both data control and automation and associates itself with deep tech roots. They consider any client or a vendor not only just as a customer but they worship the work they deliver for each of their clients. While offering their services, it is first the customers they prioritise and later considers the success of the firm. All the clients of LUXE Digital Now have established a good connection with the brands they work for. This has paved an easy way to sustain both loyalty and trust between the company and its clients based on service and support.

The extent of consumer trust on their brand value

By introducing newly categorized changes in technology and artificial intelligence, they have secured an assured brand value on which the consumers can easily levy their trust. LUXE Digital Now, nowadays, conducts market research and survey to understand the principle behind their audience support and the consumerism behavioural patterns. This, in turn, helps in better understanding of the requirements of its customers, the market and establish better platforms for the future. They plan to establish as leaders and purveyors of technology solutions for both cases of luxury and beauty industries, including

Associating with brand corporates for better optimization Both the digital marketing services as well as the technology solutions of LUXE Digital Now have

Let us peek into some of the advanced technologies that LUXE Digital Now work with: • AiDAS – It is an artificial intelligence cloud program exclusively made for global corporations. It gains complete autonomy of their entire digital marketing, digital technologies and ecommerce data. • Premier Jet App – It is a private jet charter app which is the world’s first and leading one in digital marketing. It can be easily installed in Android and iOS phones and can find any luxury brands with its exclusive global mapping system. • Liquid Beauty AI – In the beauty sector of LUXE Digital Now, it is the leading speciality AR/AI system for the retailer in the beauty sector. It utilizes a new 3D augmented reality mirror on a user’s face photo-realistically by simulating cosmetics in real-time. It expects to transform how women shop for cosmetics.

LUXE Digital Now: Core solutions for varied projects

Jacqueline Hudson

LUXE Digital Now delivers value at any entry point recognized by their client. Their project methodologies depend on the scope of the project, brand management, appropriate technologies and best practices. Seeking guidance from the industrial partners, they work per knowledge-based forums to stay current on their selection of consulting partners and project management deliverables. Some prime services on which the brand value of LUXE Digital Now is based on: • SEO Management – The firm’s core competencies are digital marketing, digital communication and content management drivers consulting. • Digital Solutions – The Company’s services are innovative as it makes the use of the best of digital communications and remote consulting devices. • Strong ROI – The firm’s core competencies are also based on the set of 3 aspects viz. artificial intelligence, technology solutions and software development. • Innovative Consulting – The Company’s consulting services are remarkable since they are based on the platforms of digital communications and remote consulting devices to work with their clients, seamlessly across the globe.

the space technology sector. As a developing entrepreneur, their journey has been unique throughout. It has also been enterprising, educational as well as challenging. They have established themselves as experts in every field they work in.

LUXE Digital Now: Mission and technologies

The primary motto of LUXE Digital Now is completely based on professionalism. Their main lookout is to perform the best in support of their projects. They enable businesses to expand visibility and amplifies them across the digital space. Every work is completely based on their software platform and services they deliver to their clients. Upon creating compelling digital presence on social platforms and websites, they have proved and paved their way to touch any milestone in the field of digital marketing. Their awards and affiliations are themselves the voice behind their success. Some of their most appealing awards and recognitions include AMA awards, VIVA technological awards; they have also been listed in the top 50 Elite and featured in the top 100 magazines.

The multifaceted pillars of LUXE Digital Now

For a company to reach the heights of stardom requires not just advanced technologies but also efficient and talented minds to implement innovative strategies. Such is a case of LUXE Digital Now, which is what it is today because of the multifaceted pillars who have constantly upheld the companyâ&#x20AC;&#x2122;s dimensions towards unparalleled success. Leading the organization, are - the award-winning digital marketing executive, Jacqueline Hudson, who is also the CEO and founder of the company along with Steven Thorsen, who is an award-winning marketing and advertising executive along with being the strategic leader partner of LUXE Digital Now.

Future goals of LUXE Digital Now

The prime target behind the renowned digital marketJacqueline Hudson ing setup of LUXE Digital Now is to achieve technical CEO at LUXE Digital Now integrity, leadership in the industry and the ability to widen their technology solutions to levels of space explorations. Additionally, they believe in education and establishing solutions for the digital marketing industry. Also, they empower their aspirations as an emerging entrepreneur in the world of artificial intelligence. The services of LUXE Digital Now includes comprehensive technologies that enable them to seek opportunities and identify gaps. This results in making a comprehensive report that includes a concrete project plan designed with optimum cost analysis and strict timelines. The services of digital marketing are based on quality and advanced technologies that will spontaneously add immediate ROI, as per requirement.

Why LUXE Digital Now is the only splendid choice for digital marketing and technology solutions

Owing to the rampant outbreak of the Novel Coronavirus, the world right now seems to be in absolute terror. The economic side has been succumbed to a lot of chaos due to the number of positive cases and death tolls. Normal lives have been disrupted due to social distancing and hindered travelling. However, amid such a catastrophe, there are only a few organizations that have ensured to perform with such consistency. One such company is LUXE Digital Now, which is the only current global organization with a wide variety of digital services under one roof, including Digital Marketing, Software Development, DATA Science, Technology Solutions, ecommerce Solution, Data Analytics and Artificial Intelligence. Its broad range of marketing concepts has brought several industrial banners like beauty, fashion, luxury and technology industries under diverse marketing fields.

Top 10 E-Commerce companies in India 2020 Amazon India

Amazon is an American e-commerce giant, founded by Jeff Bezos in 1994. Since its establishment, the company has grown monumentally and is reportedly the largest internet retailer in terms of market cap and internet retailers. Amazon.in offers a variety of product categories ranging from electronics, clothing, books to groceries. Since the inception of the Amazon mobile app, the company has expanded its reach to more and more consumers in the country. According to statistics, amazon.in generates a whopping 322.54 monthly visitors approximately, which makes it top performing e-commerce company in the country.

Alibaba

A subsidiary of the Alibaba Group Holding, Alibaba is one of the most renowned E-Commerce players in the market and was established in 1999. Alibaba offers a wide range of product categories like home and kitchen appliances, books, clothing, tools and hardware, consumer electronics, and so on. The company has an audience reach of nearly 4.19 percent in India.

Snapdeal

Flipkart

Established in 2010, this E-Commerce giant has managed to garner the attention of customers as well as investors like Foxconn, Alibaba Group, and Softbank. It has an estimated monthly visitor count of nearly 56.41 million. As of 2019, Snapdeal has expanded its logistic network by adding another 3500 pin codes to the mix and now serves more than 26000 pin codes across the country. Much like its competitors, Snapdeal is also popular for its electronics segment but also offers a range of other categories like fashion, toys, books, etc.

Flipkart is one of the leading E-commerce brands in India and was established in 2007. Although the company may be a 100 million monthly visitors (242.62 monthly visitors approximately) behind Amazon, it has managed to give some leading international names a run for their money. Flipkart offers products across a plethora of categories, but is mostly popular amongst consumers for its diverse electronics segment. In the year 2018, Walmart reportedly bought around 77 percent of the company for USD$16 billion. 30

BookMyShow

Paytm

Launched in 2007, BookMyShow is the leading ticketing portal and retailer in the country. BookMyShow specializes in selling tickets for movies, plays, sports events, concerts, etc. BMS receives an estimated monthly traffic of around 43.4 million visits. The company has expanded its sales exponentially by opening its subsidiaries in Sri Lanka, the West

Established in 2010, Paytm is an online payment system that now caters to a variety of marketplaces including fashion, electronics, groceries, mobile recharge, convenience bill payment, movie tickets, etc. It allows third parties to sell their products to consumers directly through their application. Paytm has an estimated monthly traffic of 5.9 million visits. The brand boasts of a market valuation of approximately $16 billion (as per Nov 2019).

Indies, Indonesia, and UAE.

Myntra

IndiaMart

Launched in 2007, Myntra is one of the leading fashion, lifestyle, and home e-commerce brands in India. The brand offers a range of local and international brands across product categories like menswear, kidswear, womenswear, home appliances, etc. The company garners an estimated traffic of 48.03 million visitors monthly. In recent years, it has flourished immensely due to its sale to Flipkart in 2014 and the possession of its competitor Jabong.com.

IndiaMart helps connect manufacturers, exporters and suppliers by providing them a platform to promote and sell their products to one another. Founded in 1999, the company has made persistent efforts to expand its audience reach in the country. At present, the brand holds around 60 percent of the countryâ&#x20AC;&#x2122;s online B2B classifieds sector and garners an estimated 47.23 million monthly visits. IndiaMart offers a variety of product categories, ranging from building and construction to fashion apparel.

Nykaa

1mg

Launched in 2012, Nykaa is an online beauty and luxury store which specializes in selling beauty items such as skincare, hair, makeup, personal care, LUXE, fragrance and appliances. Since its establishment, the brand has managed to expand its audience reach by launching stores in various locations, starting with Indira Gandhi International Airport in 2015. Nykaa receives an estimated monthly traffic of 20.84 million visits. The brand has also recently launched its own beauty and cosmetics line.

Founded in 2015, 1mg is an Indian online pharmacy store which provides healthcare services like consultations, lab tests, medical records, as well as products such as fitness and nutrition products, supplements, Ayurveda products, homeopathy medicines, etc. 1 mg garners around 14.62 million visits on a monthly basis.

DYNAMIC LEADERSHIP

The Rising Spirit of Oracle – Safra A. Catz •

n American Corporate Executive, Safra A. Catz is the co-CEO of Oracle Corporation, along with Mark Hurd and has been its board member since 2001. Among the thousand Fortune companies, Catz is the highest-paid women executive.

• Born to Jewish parents in Holon, Israel on 1st December 1961, Catz did her schooling from

•

Brookline High School. She then completed her bachelorette from Wharton School, University of Pennsylvania. In 1986, she obtained a degree in Juris Doctor from this university. Catz’s career began at Donaldson, Lufkin & Jenrette in 1986 as a banker. With her intellect and strong feminine character, she became the Managing Director and subsequently rose to the position of Senior Vice-President. As an Independent Non-executive Director, she worked with Hyperion Solutions Corporation. She was also made a member on the Executive Council of Technet. Then again in PeopleSoft Inc., she was the director. This was just the beginning. Safra’s career rose beyond her expectations when she joined Oracle Corporation 1999. Her resilience was the cause of her first growth and her performance resulted in making her unique form the others. In October 2001, she was already on the Board of Directors. 3 years from then, she was honoured with the position of Oracle’s President. Catz temporarily served as Oracle’s Chief Financial Officer and finally in 2014, along with Mark Hurd, she became the co-CEO. Having the entire responsibility of handling every decision of the company, starting from legal to finance, and then manufacturing, Catz has always played her remarkable role. She was also made a lecturer at the Stanford Graduate School of Business. Currently, she is also the Director of HSBC Group. Fortune ranked Catz as the 12th most powerful women in business and Forbes featured her as the 16th most powerful businesswomen. Her incredible journey and the series of achievements is the result

Safra A. Catz CEO of Oracle Corporation

•

of her brilliant thinking power. She was awarded by the US government a sum of $10.5 million in special equity along with her promotion. She is now tasked with expanding Oracle’s operations in Romania beyond the capital city Bucharest. Safra has always been a much-focused person from a very young age. Always aware of her goals, Safra approached her academic pursuits with deep love. She has learned a lot on how to expand a software company and that has ultimately brought her to Oracle. Her real work has always been to make the entire organization run on strict policies that were already set by the Oracle’s former co-founder and executive chairman, Larry Ellison. Despite getting so much fame and power, Safra has remained generous and humble throughout her profession. Her life is a book of good lessons that one can look at. Leadership has always been the key to her success. In 2016, she donated a large amount to the campaign of Marco Rubio. In 2017 December, Catz was elected to the board of directors of the Walt Disney Company. As of 2019, her net worth is $1.1 billion.

Finance

5 tax benefits every entreprneur in India must know about

fication” to avail this concession.

ith the Union Budget of 2016-17, the government taxation policies, especially for startups have gone through several changes made under the “StartUp India” policy. It has resulted in a huge volume of exemptions and concessions. Let us look into a few highlighting benefits regarding tax that every aspiring entrepreneur in India must be aware of:

Free from capital gain tax

A provision for an exemption of 20% capital gains tax has been recently issued by our government. This tax is specially charged on profits earned from the sale of capital assets such as bonds, stocks etc. It was a long-pending demand and has currently proved to be highly opportunistic for startups. This is because earlier overseas venture capital investors were made to channel their investment through Mauritius. Several Indian investments regarding startups were routed through Mauritius as capital gains tax on investment, before this provision. This has further paved provisions for the Double Tax Avoidance Treaty.

Ban on “Angel Investment Tax”

The government has removed the “Angel Investment Tax” introduced in 2012, giving a huge relief to entrepreneurs. The angel investors that includes friends, families and domestic funds have been raised from venture capital funds. They are set up for the purpose of backing such ventures so that they are not taxed on any investments. They also have the privilege to provide investors with higher rate value shares without any taxation hurdles. It was brought into action by amending Section 56(2) (vii)(b) of the Income Tax Act. Still, there are some restrictive terms. Startups that fulfil the conditions specified by the Department of Industrial Policy and Promotion (DIPP) are eligible for this startup tax exemption. A startup must have eligibility certificate from the “inter-ministerial board of certi-

Initial 3 years complete tax exemption

The Indian government has proposed to make a deduction of 100% of the profits and other gains achieved from an eligible startup business mainly on the ground of development, commercialization, deployment and innovation of new products. This was confirmed by our former Finance Minister, Arun Jaitley while announcing the Union Budget 2016-17 in the parliament. In order to provide stamina, to budding entrepreneurs and their start-

ups, the government has decided to remove any sort of taxation for the initial 3 years of operations. Furthermore, the startups will not incur any profit taxes incurred in their first 3 years leaving MAT as declared in the budget session of the parliament. MAT is ‘Minimum Alternate Tax’ charged on ‘book profit’.

Rs. 2 crore from the earlier Rs. 1 crore to enjoy coverage under it. • Provision for ‘Employee Provident Fund’ for the first three years. This is thought to save 12 % of the costs for the startups and provide security benefits for the employees. • Providing relief to entrepreneurs living in rented houses away from their native places, because of the effect of the area on the success of startups, by raising the 80GG deduction from Rs. 24,000 to Rs. 60,000.

Fund allocations and tax adjustments to strengthen startups • Some important adjustments and allocations have been made by our government to boost startups. They are: • Setting up of provisions to support entrepreneurs belonging to Scheduled Caste and Scheduled Tribes. • Allocation of Rs. 500 crore for SC/ST and women entrepreneurs under Startup India. • Lowering long-term capital gains for unlisted firms from three to two years. • Amendment in the Motor Vehicles Act to enable entrepreneurship in the road transport sector. • Raising the eligibility for the presumptive tax scheme for small businesses. This is done by allowing businesses with a turnover of up to

Developing up a ‘Fund of Funds’ for every startup

For helping beginner startups during their initial years and to provide them with an optimum financial boost, the Indian government has decided to set up a fund with an initial amount of Rs. 2500 crore and a total of Rs. 10 thousand crore over a four year period. This is called ‘Fund of Funds (FoF)’. This fund won’t invest in startups directly but the investments will be directed through SEBI-registered venture funds. In order to implement this plan, a board of professionals from various areas must be set up. Here, LIC will be an investor that will support a wide scale of sectors like agriculture, health, manufacturing etc.

Finance

Start Funding Your Dream Business Through These Funding Solutions

tarting a new business or a startup is like a dream come true for many aspiring entrepreneurs. This requires a tech team, a website, some office space and last but not the least â&#x20AC;&#x201C; enough funds to pay for monthly rent and other required expenses. In every stage of a new business, money is required for a powerful kick-start. However, it is not easy to arrange it all the time and as such many dream startups close down due to lack of investors and money. Here are some basic ways of funding solutions that will not only help to arrange money for any new business but also leverage thoughts beyond bank loans:

Borrowing money from near and dear ones Borrowing money can both be simple or complicated depending from whom we are borrowing from. If we want to be safe, it is better to start off borrowing from an unofficial route such as from family and friends. In such cases, one must return their money before the deadline so as not to fall under any harsh circumstance or loss of property. On the contrary, banks these days offer loans depending on the type of business and according to their fixed rules and regulations. Some have low-interest rates while others have long-term repayment plans. Partnering with a sleeping partner Partnering with someone showing similar interest in your business is a great idea. The person you partner with must understand the concept of your business, be trustworthy and work accordingly. There is another concept of active and sleeping partners. In case of having no funds initially, one can easily partner with a sleeping partner who can fund the startup without in-person participation in the daily activities of the business. On the other hand, the one not investing in the business becomes the active partner

Put emphasis on your personal savings It is one of the prettiest ways to self-fund oneâ&#x20AC;&#x2122;s business. One can even use his/her family savings provided they are financially secured to support the business until it starts getting revenue. However, to do so, one needs to spend time on through planning and make calculations so that the business can run smoothly at the initial stage with that amount of saved money.

full amount of their goal. A campaign is setup with a target amount and perks for donors who pledge a certain amount of money are enlisted accordingly. A financial aid A wide range of special financing programs are of- Then money is raised for the campaign over a spefered by our Indian government for various divi- cific period of time. sions. If your business startup is within a niche in which there are schemes of government provisions Looking into bigger capital of a financial grant, then it will take away half the If an entrepreneur is looking for some serious fundburden of the business. Such government programs ing, then he must take the help of any venture capinclude development-related grants and low-interest ital. Venture Capitalists (VCs) require an airtight and in-depth business plan for which they can proloans. vide a large sum of money. They typically invest in a few companies for their clients and aspire to make Finding substitute funding sources When someone does not get any assistance from money off of one of them to give them back their close ones, government grants and partnerships, clientâ&#x20AC;&#x2122;s investments. This means an entrepreneur then the aspirant entrepreneur can seek the help of a has to make a strong business standout for the VCs few micro-loan organizations that are ready to lend to invest in them. The VCs, in turn, take the return to some desirable startups and entrepreneurs. Such anywhere from 3-10 times their original investment websites that help low-income entrepreneurs in the within the next 5-7 years. US are Kiva and Accion. They give micro-loans for The road to success for your startup can be long but those aspirants living below the poverty line. Anoth- not impossible. The prime factor is money and the er popular crowd-funding site is the Kickstarter that best person who can either invest or start the busiprovides a platform to grow money from an individ- ness along with you, then only your business can ual, small supporters across the web. With Kickstart- stand and make all the differences in the world. er, one can get to keep the money if they raise the and gets involved in the daily affairs of the business.

Secure Remote Working:

Apparent Threats and Feasible Solutions

Abstract: Amidst the corona virus pandemic, many governments are moving into the “wait and watch” phase of their strategies to fight the virus. This includes social distancing techniques, closing down schools and asking people to work from home. People are opting to work remotely to self-isolate and help slow the spread of the virus. But working from home is not as easy done as said. This article speaks about the possible challenges faced by the cyber threats while working from home and what are the simple ways which can help mitigate these threats. Introduction Covid-19 has certainly turned out to be a black swan episode. Most of us have never seen anything even remotely like this in our lifetime. This is definitely going to change the world as we have known it to be. Regardless of how long the current situation perseveres and as countries, communities and businesses hobble back to some sort of near normalcy, what is definite is that there will be the emergence of a “New Normal”. A new normal where in-person and face-to-face interaction will be reduced, and transacting digitally and conducting business through virtual platforms is going to become increasingly rampant and eventually a de facto standard. While there will be an explosion of a broad range of Digital Channels and Platforms, it will also lead to the mass adoption of Remote Working and Work from anywhere as a commonly accepted business practice. Even though remote working has been common in certain industry sectors, especially with the tech companies, there is now a

paradigm shift with companies and sectors across the panel where flexible and remote working is possible have started implementing the same. However for companies and businesses that are not used to remote working, this will be an uphill task. While technology will play a huge role, there will be certain broader phases of approaching this, which will be vital in defining the successful and invasive adoption of this change. The macro aspects of putting together a Remote Working Strategy for an Enterprise can be formulated under the CESS structure: 1. Culture: Culture is a reflection of the true distinctiveness of any organization and it is always driven top down from the CEOs and management. The technology element is a sign of the cultural element, however once a certain critical mass is achieved, these 2 elements will start complementing each other and lead to the evolution of a truly democratized organizational culture. Trust will also play a vital role, as managers will have to trust their team members working from home and the workers will have to live up to that trust. 2. Experience: The way remote workers communicate and collaborate with each other is the most important feature of any successful remote working strategy and solution which applies equally to both internal employees and customers. A flawless collaboration experience is the ability of a user to join a virtual meeting from anywhere and any device with one touch and with the best quality of audio and video. Users should be able to access these meetings from their laptops, smart phones, tablets or room based Video Conferencing units in office, and even take calls on their home landlines or mobile phones with the same ease. 3. Scale: Any Remote access solution, be it VPN or VDI based, that was designed pre-Covid will have to be re engineered like a stage, to take into account the multi fold increase in scale and user traffic. It will need to have the capacity to aboard large number of users and also manage the traffic that will be routed back to the corporate intranet or directly to the internet. Companies will also have to take into account the fact that organizations will increase their use of SaaS (Software as a service) applications itself significantly from Email, to Collaboration to Security and so on. 4. Security: When users are inside an office, they are covered by highly robust Security infrastructure that has been put in place in Enterprise Networks and Data Centers. However when the same user now connects from a broadband internet, they are openly exposed to attackers and hackers and no amount of investment in the corporate security infrastructure is enough if that user gets compromised. Therefore, it is now significantly important to build an integrated security architecture which provides authentication to both the users and devices they use and also monitors and guards them from connecting to or accessing malicious internet domains. This also needs to seamlessly work in combination with the malware detection and prevention software on the device for this framework to be effective. Cyber security an important aspect while working remotely On one hand there are lot of online threats for the employees who are going to work remotely and on the other hand there are lot of possible solutions to help them stay safe while online and continue doing their jobs with peace of mind. Online threats to remote workers Before examining the probable solutions, letâ&#x20AC;&#x2122;s take a look at a few of the online threats that remote workers should be aware of.

1. Unsecured wifi networks Most workers will be working from their home where they can secure their wifi but some may have to use unsecured public wifi networks which are prime spots for malicious parties to spy on internet traffic and collect classified information. 2. Using personal devices and networks Many remote workers will be using personal devices and home networks for their tasks. These devices often lack tools as strong antivirus software, customized firewalls, and automatic online backup tools, which further increases the risk of malware, getting into devices and both personal and work-related information being leaked. 3. Scams targeting remote workers Companies will likely see an increase in malicious campaigns targeting remote workers. More predominantly, with many employees lacking remote work opportunities, we will also see an increase in the occurrences of work-from-home scams. Facts rolling with evidence Some of the important researches reveal the following points: 1. A research by NordVPN company revealed that 62% of employees working from home are vulnerable to cyber attacks due to using personal computers for remote work during the COVID-19 pandemic and 73% did not get proper security training when working from home. 2. Another similar study by CyberArk was done to find how Cyber habits at home, threaten Corporate Network Security and it was found that 77% of remote employees are using unmanaged, insecure “BYOD” devices to access corporate systems and 66% of employees have adopted communication and collaboration tools like Zoom, which have recently reported security vulnerabilities. 3. Another study found that the risks to corporate security become even higher when it comes to working parents. As this group had to quickly and simultaneously change into full-time teachers, caregivers and playmates, it’s no shock that good cyber security practices aren’t the first priority for these workers when it comes to working from home. • 93% were using the same passwords across all the major applications and devices • 29% accepted that they allow other members in the house to use their corporate devices for different activities like schoolwork, gaming and shopping • 37% have the habit of saving passwords in browsers on their corporate devices However thankfully, equipped with the right knowledge and tools, one can close on many of these threats and continue getting your work done. Some tips to thwart the Cyber security attacks In view of the COVID-19 crisis, many companies are rapidly and hastily putting together work-from-home ideas. Even if the employer doesn’t offer such protocols, or if one is self-employed, there are some easy steps one can take to protect while working from home:

Broader Steps

1. Practice using strong passwords It is unfortunate that many people still use same password across numerous accounts and sites. This means that all it takes is one leaked password for a criminal to barge into all of the accounts and by using the credentials for credential stuffing. Passwords should be unique for every account and should comprise of a long string of upper and lower case letters, numbers, and special characters. However remembering lot of passwords can be a tedious task, for which one can use password managers for example Dashlane, LastPass etc. to create, remember, and autofill passwords for you. 2. Two-factor authentication, an added cover Two -factor authentication (2FA) and two-step verification (2SV) allows adding an extra layer of protection to your accounts over and above your strong passwords. The extra stride could be an email or text message confirmation, a biometric method such as facial recognition or a fingerprint scan etc. 3. Data backup must be done periodically Loss of data is possible due to human error, physical damage to hardware, or a cyber attack. Ransomware and other types of malware can actually wipe entire systems without one even knowing where it is gone. Clearly, there are plenty of reasons for keeping data backed up. While hardware backups are still an effective option but one of the most convenient and cost-effective ways to store data is in on the cloud. Cloud backup services come with a variety of options enabling you to customize your backup schedule and storage options. Couple of budget-friendly options are OneDrive, IDrive, Backblaze Business etc. 4. Locking up one’s devices If you do have to work in a public space, or if you live with people whom you can’t share work information with, then it’s better to keep the device secure. Password-locking can help in encrypting its contents until someone enters the password. There are better options like additional full disk encryption tool such as DiskCryptor, BitLocker etc. 5. Beware of remote desktop tools Many companies will be allowing employees to access their work networks using Remote Desktop Protocols (RDPs). While this can be secure, a 2019 research study found security problems with some of the most popular RDP tools for Linux and Windows. So it is better to be little more careful. 6. Look out for phishing emails and sites Phishing, Vishing and smishing are used by cybercriminals to “phish” for information, which are further used for spear phishing campaigns (targeted phishing attacks), credit card frauds, and account takeover frauds. With increase in work from home facility due to COVID outbreak, no doubt there will be ample number of cybercriminals looking to cash in on the trend by using phishing emails. Some of the simple ways to spot phishing emails are by checking the sender’s email address for spelling errors and looking for poor grammar in the subject line and email body. Just try to drift over the links to see the URL

and don’t click links on the attachments unless you trust the sender 100 percent. If the URL looks suspicious, contact the alleged sender using a phone number or some other email address that is not inside the suspicious email. If one clicks a link and ends up on a legitimate-looking site, the person must be sure to check its integrity before feeding any information. Other common signs of a phishing site include no HTTPS padlock symbol (although phishing sites increasingly have SSL certificates), misspelled domain names, poor spelling and sentence structure, no “about” page, and no contact information. 7. Watch out for work-from-home scams Like phishing emails there is a probable increase in workfrom-home scams and other schemes that typically target gig economy workers. Many of these websites request for personal information or upfront payments. By the time one realizes it is a scam, the fraudster will cease the contacts and would have stolen the money. If one is looking for freelance work, use reputable sites that offer protection to both clients and freelancers such as Upwork and Freelancer. Never share one’s personal information with a client that you haven’t carefully researched. And don’t work with anyone who requests an upfront fee. Also be aware of the pyramid and multi-level-marketing (MLM) scams as these are often well-disguised as legitimate and attractive work-fromhome opportunities.

Hardware and Software addendums

1. Use a VPN Virtual Private Network (VPN) helps to bypass geographic restrictions on streaming sites and other location-specific content and as VPN tunnels your traffic through a server in location of your choice, it can be vulnerable for location spoofing. But VPN helps in improving online privacy. A VPN encrypts all of your internet traffic making it unreadable to anyone. The only disadvantage is a VPN can slow down internet speeds. Therefore choosing a VPN (for example ExpressVPN, VyprVPN etc.) which is known for its speed and reliability is very important. 2. Set up firewalls and use a good Antivirus software Firewalls create a fence between one’s device and the internet by closing channels of communication. This can help prevent malicious programs entering the system and can stop data leaking from your device. Each computer’s operating system will typically have a builtin firewall. In addition to hardware firewalls are built

into many routers. Best options are ZoneAlarm Free Firewall 2019 and AVS Firewall. In addition to firewalls, good antivirus software can act as the next line of defence by detecting and blocking known malware. Although a malware can creep onto your device, an antivirus may be able to detect and remove it. Some options are Norton, McAfee etc. 3. Secure your home router It is vital to take simple steps to protect your home network. Changing your router password is a good first step, but there are other actions too. One should make sure firmware updates are installed so that security vulnerabilities can be patched. The encryption should be set to WPA2 or WPA3, inbound and outbound traffic can be restricted, highest level of encryption must be available, and switch off WPS. 4. Install updates regularly Updates to device software and other applications can be a source of frustration. But they really are essential. Updates often include patches for security vulnerabilities that have been uncovered since the last version of the software was released. Setting updates to run automatically is also a wise idea, often while you’re sleeping, so you don’t have to worry about downtime. 5. Use encrypted communications There are times when one needs to communicate with fellow workers, and it’s common to use emails to include sensitive information. If the employer doesn’t already provide you with secure methods of communication, one may have to come up with their own options. There are lot of mainstream messaging services such as Signal, Whatsapp and Telegram which come with end-to-end encryption. Still if one need to use email there are options to switch to specialized encrypted email providers such as Hush mail and SendInc. Conclusion It’s crucial for industries and businesses to remain innovative and competitive in the current business landscape and allowing their employees to work remotely, is definitely a necessary step. Yet, remote work comes with security risks that one should address before one allows workers to work from outside the office – no matter if we’re talking about permanent remote workers or the ones who do it just a few hours per month. However, only when you will correctly respond to this challenge, will you be capable of fully seizing this opportunity that increases talent retention, productivity, and improves staff’s work-life balance. Anyhow above all this, however one sees it, remote and flexible working is here to stay. By – Thomas Mathew Research Officer, SBI, SBIIT, Hyderabad

Kiran Mazumdar Shaw’s multi-billion dollar baby 2020

iocon Biologics (a subsidiary of Biocon since 2017) is responsible for Biocon’s high accelerated growth and aided its biologics business to grow quickly. The company met across a strange increase in sales by 63% during the first half of the financial 2020. Biocon Biologic’s high valuation of $3 billion in 2020 has shocked the market. The company managed to raise Rs.530 crore from a domestic equity fund. Now, the subsidiary Biocon Biologics has achieved a 60 percent valuation of the parent company, Biocon. Many are struggling to find the reason behind the company’s such astonishing valuation. Kiran Mazumdar Shaw, MD of Biocon biologics, said that Biocon has set the origin of valuation as $3 billion. If one sees the fixed value of Syngene, it appears that Biocon’s stock is undervalued. She also indicated the reason behind Biocon’s stock to get appreciation in the business market with escalating the importance of Biologics supply to the market in upcoming decades. Biologics are going to overtake small molecule pharma drugs in future years. At last, she said that a stock dilution of Biocon Biologics can raise $200 million and is going to help in revealing huge value for Biocon. Being one of the fastest-growing biosimilar companies, Biocon recently has introduced three biosimilars in the extremely controlled international markets. Forthcoming Plans of Biocon Biologics for Raising $200 Mn Kiran Mazumdar Shaw, MD of Biocon Biologics, has recently communicated to a national journal regarding the upcoming plans of Biocon Biologics. According to reports, Biocon is onset to raise near about $200 million for its Biologics section in the forthcoming months. This can happen in the coming two years. Biocon further plans to fund its research and development, and to capitalize expansion of its bio-similar business, according to Kiran Mazumdar Shaw. Mazumdar Shaw informed that such a situation already has been encountered at the time of the deal with Syngene. Biocon’s small molecules segment met constant growth and its revenue reached around 100 crores in the month of the October-December quarter. Rumours Arising This Month for Biocon Biologics Biocon revealed this month’s update regarding True North’s investment in Biocon Biologics around INR. 536.25 Crore (approx. $7 million). This will raise Biocon’s valuation to approx. INR. 21,450 crore ($3 billion). True North’s long term relationships with Biocon forms good reason behind the high probability of this investment deal. Biocon aims to seek fundraising from global investors like Singapore’s Temasek Holdings and CDC (the investment arm of the UK Government). There is a huge possibility for True North to participate in fund-raising along with these investors. Biologics can see its key market areas in the US, Latin America, Mexico, North Africa, and the Middle East.

Startup vs. corporate job: Which is better for your career?

job

hether a startup or a corporate job is better for a career, in the long run, depends on the perspectives, priorities and aspirations. For an individual, who aspires to have a bright career ahead, must begin with a startup business, provided all other required amenities are at hand. Life in corporate jobs often come with certain limitations that are never obstacles in a startup. We shall discuss some key points proving why one should choose a startup over any other career dimension:

Structure of the organization Most multinational companies across the world are basically structured workplaces. They have large teams, strict guidelines, basic regulators and multiple hierarchies. There may be better pay and job security but a startup always keeps growing dynamically. There are no guidelines or fixed rules that need to be maintained and followed. Startups are always competitive and challenging and offer various pay scales depending on its kind.

role that he has been assigned to. Career growth Startups make a person more passionate about their desires. With a strong setup in mind and planned processing, one can come up with brilliant startup business ideas and make a difference compared to the monotony of working in a repetitive environment. Although an MNC is established with a large number of clients and more benefits but for better performance and personal growth, startups exceeds MNCs.

Stability and security Corporate lifestyle is much better when we are talking about stability and security. There are well-maintained security systems and guards who are maintaining the decorum of the organization. However, transparency is quite low. Along with security comes several risks of maintaining the positions and each decision matters on a wide scale. In a startup, the founder and the CEO are the same and hence rather than security the core performance matters. Without any mental risk, a person can focus more on work quality rather than the quantity.

Work Culture The working pattern in a company under corporate lifestyle is already established and getting repeated over years. People are constantly hired and one has to deal with several chaoses pertaining to his job. On the contrary, in a startup, the concept is completely different. Not only the working environment is comfortable but also there is enough time to think better, do better and act better in due course of time. There are no time limits, no background pressure. An entrepreneur is left with endless opportunities all the time and can always aspire to create something better.

Wrapping up Hence, in simple words, working in a corporate means working hard in a recognized company that lacks any sort of personal recognition or position. Being financially secure and professionally stable is not that important when it comes to creating something of their own. Initially, it might fetch a low pay scale but in the long run, the desire to grow each day will surely push it to the peak of any success. One can also identify their weak points, points where they are professionally unstable and the extent to which they can take risks while creating something big. This, in turn, makes a person develop self-confidence and gives him the power of making the impossible possible. The learning process is vivid in a startup rather than job roles and position. Other than corporates, in a startup. There is more scheduled workload or work delivery time as per the situation. There are no targets, guidelines and its deadlines beforehand. One can easily flow into a convenient and specific role and work peacefully rather than becoming a repetitive job addict.

Productive learning Working hard or extending the working hours doesnâ&#x20AC;&#x2122;t seem to be painful when someone is working on their own terms, rather than panicking for giving the right delivery according to the clientâ&#x20AC;&#x2122;s requirement. Startup careers always take someone to the next level of a super-fast growth curve. Not only one can become a problem solver but also can learn to develop their own capabilities and become more productive. Unlike corporate lifestyles, there is no rush or risk in delivering the best output. With all-time work being assigned, the process of learning gets narrower and limited in a corporate job. Even if someone is talented exceptionally in one field, it always goes unnoticed owing to a different job

lessburn: Mr. Ramesh’s Initiative To Help Companies “Burn Less” Operational Capital pany has an SLA & TAT driven team serving leading Data Service providers from across the globe. The company has also partnered with renowned companies across PAN India, helping them with their Branding and Digital Marketing needs. Founder & CEO of lessburn, Mr. Ramesh Srinivasan says “With a penchant for the result-oriented businesses, capitalizing the market research capabilities and coupling it with creative and strategic approaches, lessburn, true to its name, ensures that you ‘Burn Less’ of your Operational Expenditure of your business, while still reaping maximum profits.” The company also specializes in Lead Generation, User Acquisition, Growth Hacking, UI/UX, Inside Sales and Marketing Support, Virtual Assistant, Virtual Recruiting, Business Development, etc.

“Burn your Operating Capital Less with lessburn”

Mr. Ramesh Srinivasan Founder & CEO of lessburn

onsulting firms play a pivotal role in the overall growth and development of any business. They not only help the business overcome challenges and difficulties, but also in the re-establishment of their brand in the market. lessburn is one of the fastest growing consulting firms in India that provides top notch growth and development solutions to businesses. Based in Coimbatore, India, the company provides a broad range of services like Business Information Services, Digital Marketing & Business Support Services to multinational companies as well as start-ups.

The company prides itself in reducing its clients’ burden associated with high operational costs. It stands by the slogan “Burn Your Operating Capital Less with lessburn”. As of recently, lessburn has enhanced their Business Support Services by partnering up with a few companies from the UK, US, and Europe. Their intent is to deduct the operational cost by 60% by recruiting a virtual support team instead of setting up an In-House team. With a team of 60+ experts, the company aims at serving end-to-end Digital Marketing, Business Support and Market Research services through Digital marketing campaigns.

Mr. Ramesh’s Inspiration Behind Starting lesslessburn: A One-Stop Business Consultancy Solution burn Provider After completing his tenure as the Director of Data Oplessburn is a Growth Consulting firm that provides highly accurate Business Information with a stipulated turnaround time. The com-

erations and Marketing Support at a leading business information company, with a leading team of more than 90

researchers, Mr. Ramesh decided to launch lessburn. His idea was to help budding businesses with Digital marketing services, and SaaS businesses with Growth Hacking, Marketing Automation and User Acquisition strategies. Mr. Ramesh felt that most of such SaaS based start-up owners were hardcore Techies having little to no knowledge about real marketing strategies, which is why offering such services to such start-ups would be helpful. “The inception of lessburn was a boon for many businesses then to evolve their marketing strategies with a creative plan proposed by lessburn to supercharge their sales funnel.” He added.

plan to execution, we do it with due diligence to meet the requirements.” He stated. The company acquires most of its business through Word-ofMouth by their existing clients. The company firmly believes in setting up its customers for massive success, which in turn helps them gain more recognition and business.

Mr. Ramesh’s Vision For lessburn

The company plans to make lessburn a ‘Premier Digital Marketing Partner” in India and also emerge as the “Backbone of the Data Industry” in terms of providing Business Information services. The company wishes to develop as a comprehensive data hub that fulfils every organization/entrepreneur’s data needs. “We want to provide start-ups that have a good idea with maximum support; We want to provide SMEs with cost-effective market research & amp; Digital Marketing solutions; We want to reach the fortune companies to every nook and corner of the country!” stated Mr. Ramesh. Also, amidst the global pandemic situation, lessburn has emerged with new ideas and services in place. These include offering employment engagement plans like virtual training sessions to motivate employees, recognition, awards. The company also plans on growing into a multi-million-dollar company. “We have recently moved to a new office location with a dedicated 4 storey building for lessburn, where we hope we will expand into a team of 240+ members. Innovations regarding our business operations - there is always something cooking. But for now, we are going to hustle hard as always and enjoy the fruits of our talent. We are in that phase - a phase of consistency!” he added.

lessburn’s Challenges As A Growth Consulting Firm

When asked about the initial challenges faced by lessburn, Mr. Ramesh said “To go an extra mile in the industry, initially we worked on stabilizing our Unique Selling Proposition to differentiate us from our competitors. We made it by offering various Digital Marketing services under one-roof. The fact that we surprise our clients with what all we can do makes us outstanding.” Mr. Ramesh started the company single-handedly, from zero. He dedicated his time and energy in finding like-minded team members whom he could travel with for the next few years. “It’s been three years since inception, still we have zero employee churn-rate. Since we value each one’s skills and knowledge, lessburn provides the platform to implement everyone’s idea to build a better plan.” He added. Today, with a team of over 60 members and an annual turnover of almost Rs. 2 crores, Mr. Ramesh feels that the growth of lessburn has been an organic one. The company is very particular about their team and the overall growth of each member. He says, “Every member of our team has undergone a brilliant evolution after beginning their journey with lessburn. That is what matters the most, is it not?” Mr. Ramesh truly believes that lessburn’s success should be credited to the sheer talent and creativity of its team and the relationship that the brand has maintained with its clients.

Mr. Ramesh’s Message to Young Entrepreneurs

Taking inspiration from some of the most impactful visionaries/billionaires of our times, Mr. Ramesh has some golden nuggets for young entrepreneurs seeking to make it big in their industry. He says, “‘Leadership doesn’t have a secret formula; all true leaders go about things in their own way’. These words echo in my mind very often to lead my professional life to my fullest efficiency. Treating your workforce in a way that they don’t leave your firm. Having found my true ability to bring out the most from my assets A.K.A my team lessburn, his words made a real impact in my business to lead a team in a positive environment. Also, I admire to live a simple life inspired by Warren Buffet. His “Set it, forget it” ethos stems to idealize the right strategies for any business to play a long game! Never Back off from what you have started. There might be hustles, struggles in the pathway to success but the only motto should be reaching the destination irrespective of the unplanned and uninvited situations. Keep Going!”

lessburn’s Customer-Centric Approach To Consulting

Mr. Ramesh feels that in today’s day and age, it is quite difficult to grab the customer’s attention, however, its easier to gain their trust by delivering results that exceed their expectations. That’s why the company follows the slogan “You Grow, We Grow”. “We don’t aim to acquire more clients, but take pride in serving the limited one to give full concentration on a leveraging particular brand. At the same time, we don’t work with clients from the same industry to prevent conflict of interests. With carefully structuring the promotional calendar right from the

Logistics

Few Considerations Before Starting a Logistics Company Successfully T

he constantly evolving world changes the demands of people. This is how the market welcomes various new business ideas in the economy of a nation. Logistics plays an important role in any of the business ideas for that it plans, implements, and controls the flow and storage of goods as well as services for meeting all demands of the customer. In recent times, the Indian economy has grown tremendously resulting in a huge market for logistics services. In India, there are around 50 million people employed by the logistics industry. Operations of any business can be improved significantly by cutting the cost and delivery time due to having an efficient logistics network. This would eventually result in profits and market share for the business. The significant challenge in starting a Logistics business in India lies in being productive and compelling in offering service.

This article will provide a few simple steps to start a logistics business with all the relevant info.

Know the market

Study and analyze the market conditions like demand, supply, the rivals or competitors, what is the pricing strategy followed by competitors in the market, etc. thoroughly. A thorough study of various industries/ products and understanding logistic needs in such studies is essential if the entrepreneur wishes to start a third party logistics company. There are many sectors currently booming such as infrastructure, auto, services, and manufacturing as India is primarily an export economy. All these sectors would need logistics services. Providing operationally efficient solutions and identifying weak areas is key to winning new customers in the third-party logistics services. Once a regular Clientele is established, infrastructure in-

to file tax forms with your state. You can find information about the licensing prerequisites in your area by checking out the website of the Department of Licensing for your state. It can also be extremely beneficial to hire a lawyer to help you get your business set up correctly from the start.

vestment can be focused upon as well as the creation of solutions to cater to the external market.

Planning & Research

Conduct demand forecasting. Determine an apt price mechanism suitable for customers as well as for the firm itself. The process of putting together business plans forces you to consider every aspect of how your business will operate. One of the most important things that these plans will address is how you are going to finance your business. Although you can finance your company by yourself, you will usually be able to grow more quickly if you can raise funds either through external investors or by obtaining funds from a bank. Many logistics companies require lakhs of rupees during the start-up phase. This type of funding can be difficult to procure when you are just getting started. It is extremely important to establish a relationship with your bank. You also need to make sure that credit rating is impeccable. This will improve your chances of getting approved for the financing that you need.

Business Risk and Customer Satisfaction

Understand customer needs, establish credibility among them, work on pricing strategy, etc. to avoid business risks. India is a developing country and risk management plays a crucial role in a business idea like the logistics business. Since the business of logistics is quite dynamic with multiple partners and vendors involved in the entire operation, the risk of a claim is very high as well. So, to cover all the liabilities, business insurance is a must. Some of the major liabilitiesâ&#x20AC;&#x2122; issues emerge from cargo damage, theft, injury, environmental damage among others. Therefore, it becomes important to understand the implied risks in executing any contract as a logistics business owner.

Competition

Funding & Investment

Analyzing the competition is an important aspect of every business idea. This helps in understanding what the market is all about. And it also helps in customer acquisition at large. For instance, if you are to start a third-party logistics service, you would have to study various industries and products to understand the logistic needs in such an industry. This helps in identifying the opponentâ&#x20AC;&#x2122;s weak points and providing an efficient solution to the public that your competitor fails to provide.

Whenever you decide to start a logistics business, the first thought should be to seek investment. The range of investment varies from service-to-service in logistics. Generally, there are four types of logistics services: Courier and Freight Cargo Services, Air Cargo Services, and Warehousing Services and Third Party Logistics. For each of these services, a different amount of investment is needed. For instance, the first one requires less capital than the third one, simply because of the services they offer. As a logistics business owner, it is important to identify the niche services that you wish to offer to the customers and prepare the investment on its basis.

Advertising your business

Determine apt advertising strategies. Maintain a good website and be active on social media to gain better reach. Adapt to the latest digital marketing trends to boost the brand image of the company.

Compliance and Registration

You need to appoint a good legal advisor and be aware of all the legal formalities. Ensure that the company policies comply with them. Every state sets its own requirement when it comes to licensing. In most cases, it is necessary to secure a business license. You will also most likely need

Technological Advancements

Adapt to recent trends, innovations, and technology. Conduct research methods to identify new technologies and how they can be put to the benefit of the firm.

Education

Top 10 Education Service Provider in India 2020 BYJU’S

gree, entrance tutoring and other K12 categories. The company offers top-notch training and guidance to students and professionals across the country. This online coaching site also offers distance and correspondence degree/diploma courses to students applying from remote areas of the country. Their courses include MBA, IT, M.Sc, PGDM, Bcom, BBA, to name a few.

One of the most popular E-Learning companies in India, BYJU’S is an educational technology and online learning firm, established with the sole objective of providing top notch educational services to students. The company has also recently launched its K12 learning app for smartphones, which offers a wide range of high-quality engaging learning programs in the form of online tutoring. These programs ae formulated in a way that caters to the needs of school level students and also prepares the students preparing for other competitive exams like IAS, CAT, GRE, UPSC, etc. BYJU’S is also one among the few education companies in Asia to have received first investment from the CZI (Chan Zuckerberg Initiative).

Excelsoft

Established in the year 2000, Excelsoft offers an array of training and online tutoring services like corporate learning, tests, assessments, Higher education, K12, educational publishing, etc. Their applications utilise the SARAS VLE (Virtual Learning Environment), along with an advanced Assessment Management System and Learning Management System to provide the students an effective E-Learning experience.

NIIT (National Institute of Information Technology)

Established in 1981, NIIT is well-known for offering outstanding management and training services to various institutes, individuals, and corporations. NIIT operates on three main levels- School Learning Group (SGL), Skills and Careers Group (SNC), and Corporate Learning Group (CLG). Since its establishment, NIIT has progressed tremendously due to its persistent marketing and advertising strategies, many of which were based on altruistic causes.

Zeus Learning

Zeus Learning is a globally renowned end-to-end education service provider. The company specializes in providing quality training services like Software Simulation Training, Tech Solutions for TEI, LMS and CMS systems, Mobile tutoring Apps, etc. Headquartered in Mumbai, the company focuses on generating effective learning experiences by utilizing Content-Rich Courses and efficient learning programs for students of the digital age.

Edukart

Established in 2011, Edukart provides students a platform to select from over 2000 courses in diploma, certification, de-

Educomp Solutions-

Educomp is an Indian education solutions provider that was established in 1994. Educompâ&#x20AC;&#x2122;s primary objective is to create high-end online tutoring services by replacing the traditional ways of learning. The company operates through 4 main domains that include School Learning Solutions (SLS), K-12 Schools, Higher Learning Solutions (HLS), Online Solutions, and Supplemental and Global Business (OSG). Since its establishment, the company has managed to successfully guide 30+ million students across 65,000 educational institutes.

Dexler Education

Dexler Education is a renowned education solutions provider that was established in 2001. Headquartered in Bangalore, Dexler Education aims at providing industry-based customized education, talent management, corporate training and online consulting services to students across the country. The company specializes in language, technical, ecosystem, and technological aspects of education, with highly qualified tutors for high-end learning experience.

Simplilearn

Established in 2010, Simplilearn is based in San Francisco, California, and Bangalore, India. It is gradually taking over the online education market of the country. The company provides professional courses in Digital Marketing, Data Science, Project Management, Cyber Security, Cloud Computing, etc.

IGNOU

Indira Gandhi National Open University (or IGNOU) operates under the guidelines of the central government of India. Established in 1985, IGNOU currently has around 67 centres across the country with over 4 million active student enrolments. The main objective of IGNOU is to provide higher education, distance and open education opportunities to Indian students from all walks of life.

Meritnation

Founded in 2009, Meritnation provides tutoring and learning programs to school students specifically. It also conducts systematic tests and time-bound assignments to facilitate better E-Learning. Meritnation also incorporates the latest educational technology in its programs like interactive pre-recorded lectures, virtual classes, etc., thereby ensuring that the students receive quality education at all times.

Importance Of To Start-Up Businesses

#2 Improves Conversion Rates

#1 Cost-Effective

#3 Better Engagement with Clients

n todayâ&#x20AC;&#x2122;s digital age, no business can survive without an appropriate digital marketing strategy. As per a recent survey conducted by CB Insights, around 17 percent of start-ups fail because they fail to market themselves correctly. Digital marketing plays a pivotal role in fostering the growth and success of any business. Therefore, any start-up should work on an appropriate digital marketing plan as soon as it is formed. Here are a few advantages of digital marketing that can help us understand its importance.

can help a start-up reach the right kind of customers and develop relationships with them at a much lower cost, and a much lesser time.

In a traditional way of marketing, one would have to get up, make a phone call, try to convince their clients and wait for their response. However, if a start-up has a website, then its customers or potential customers are always only a few clicks away from making a purchase. Digital marketing helps make conversion rates seamless and almost immediate.

Digital marketing is extremely cost-effective when compared to the traditional ways of marketing. Print and television advertisements can cost a start-up a ton of money, whereas an online advertisement or a blog may not only cost lesser, but it would also reach to a much larger audience on the internet. Start-ups, in the initial stages, usually have a shoestring budget and a limited amount of time to establish themselves in the hyper-competitive marketplace. A properly planned digital marketing strategy

Through social media posts, webinars, Twitter campaigns, and other interactive online sessions, a start-up can engage with its clients directly. Digital marketing allows start-ups to have a one-on-one relationship with their customers, which makes the customers feel like they have a personal connect with the company. As this bond develops, it requires minimal amount of effort for the start-up to sustain their clients. Moreover, social media campaigns also help a start-up effectively market their new offerings.

#4 Gaining a Better Understanding #5 Helps Build Your Brand Today, marketing is no longer confined to just sellof Customers

ing products and services. It has more to do with creating a brand that will sustain in the market for a very long time. Itâ&#x20AC;&#x2122;s also about creating authentic, long-term relations with customers. All start-ups wish to see their brand stand tall amidst its competition. Digital marketing helps a start-up establish, grow and sustain its brand by offering an omnichannel customer experience via technology. Contrary to the traditional marketing methods, digital marketing helps a start-up automate, process information, coordinate actions and personalize customer interactions effectively.

It is crucial for any business to have an idea of the kind of customers it is targeting and what their needs are. if the company fails to acquire knowledge on the same, the chances of a business going bankrupt are very high. Digital marketing not only helps a startup facilitate a vigorous customer experience, but it also helps track, analyse, monitor and interpret the buying behaviour and preferences of a companyâ&#x20AC;&#x2122;s target audience. In addition to the above-mentioned benefits, it also optimizes the companyâ&#x20AC;&#x2122;s capability to powerfully deliver a message to its customers, which is of utmost importance in the long run.