The 10 Most Inspiring Business Leaders Making a Difference 2022 by Prime View

April 2022 www.primeview.co

THE

Most

2 0 22 Making A Diﬀerence

Sezer

Ozmutlu Chief Financial Oﬃcer | Hi�t

Editors Note

ho do we call an inspiring business leader? Is he/she the one, who has all the needed knowledge or who has the required sources to run a business? I believe that leading a business needs self-belief, courage, perseverance, and competence. Being a business leader, one needs to cross the line to bring. Develop, or create something out of the box despite all the odds and impossibilities. There are many examples of, business leaders who have failed multiple times, but they never gave up on their dreams and made a fortune from nothing.

Quality leadership skill is one of the most essential traits for any leader to lead an organization effectively. To be an inspiring business leader, one has to bring innovative ideas to the table and systematically implement them. Innovation, skills, leadership, utilizing all the available talents, skills, and proper understanding of technology and its potential are, some of the key characteristics of an inspiring business leader. A business leader tries his best to transform the available opportunities into sustainable success. Leaders who inspire others to be business leaders believe in practical results rather than getting caught up with wishful thinking.

It’s All About Leadership!

Every business leader’s journey is awe-inspiring in their way. However, it is important for us to look at the idea, reason, or motivation that inspired and helped them achieve feats as no one could imagine. These leadership stories are a beacon for them, who are willing to change and have the capability to transform their ideas into something new. To bring those inspiring leadership stories into light, we have successfully curated a list of “The 10 Most Inspiring Business Leaders Making a Difference in 2022”, who are slowly revolutionizing customer standards and business concepts.

So, delve into inspiring stories and lessons from the most inspiring business leaders who are making a difference, in 2022.

Let’s Read ! Most leaders understand the market well they recognize the needs and the potential opportunities earlier than others. They often implement their creative and innovative ideas to create a solution; that solves customers' needs effectively. To be an inspiring leader, one must possess common sense, confidence, honesty, and humility.

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10 Most Inspiring Business Leaders Making a Difference, 2022 CONTENT

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COVER STORY

Sezer Ozmutlu Changing the World of Aviation for Better

ARTICLES

18 Farrah Smith

32 Pedro Barasnevicius Quagliato

14 Stephen Roche

Helping Organiza�ons Succeed

22 Lane Mendelsohn Vantagepoint a.I., The world’s 1st company to give independent traders the Power of ar�ﬁcial intelligence for their computers.

28 Mark Kidd

Enabling Businesses to perform Be�er

CONTENTS

Cover Story

Sezer Ozmutlu Hitit | Chief Financial Officer

“ Victory is for those who can say ‘Victory is mine.’ Success is for those who can begin saying ‘I will succeed’ and say ‘I have succeeded’ in the end. “

- Mustafa Kemal Ataturk

The 10 Most Inspiring Business Leaders Making a Diﬀerence, 2022 The 10 Most Inspiring Business Leaders Making a Diﬀerence, 2022

Changing the World of Avia�on for Be�er

n this issue of, The 10 Most Inspiring Business Leaders Making a Difference, we have shortlisted Sezer Ozmutlu, the CFO of Hitit Computer Services as one of the inspiring leaders of 2022. Established in 1994, Hitit is considered one of the largest airlines, and travel IT solutions providers, in the world. Hitit is a one-stop-shop for Software as a Service new generation airline IT solutions with modules geared towards every part of an airline’s business lifecycle. The firm currently serves more than 50 airline companies and travel partners across Europe, Africa, Asia, the Middle East, North, and Latin America. With a strong team of consultants and an ever-changing progressive vision, Hitit is an industry leader in seamless integration, high-performance implementation, and customer support. With multiple sales and distribution channel support and unlimited ancillary capabilities, Hitit’s solutions and services provide airlines the ability to maximize profit and minimize costs. Having completed the public offering of 27.6% of its shares, Hitit has been publicly trading on Borsa Istanbul since March 3rd, 2022.

The Goal-Oriented Leader Sezer holds a BA degree in economics and an MA in international relations from Istanbul University. After completing her education, Sezer began her career in 1992 at Pegasus Airlines as an Assistant Revenue Control Manager. In 2007, she was appointed as the Manager of Revenue Control and became the

COVER STORY

Director of Revenue Control in 2012. On 1st June 2015, Sezer was appointed as the CFO of Hitit Computer Systems. Sezer is a CPA and she also has the IATA diploma in the field of Revenue Accounting & Control. “It is a great pleasure for me to be ranked in the category of leaders who make a difference. I have been working in the aviation industry for 30 years and we recently had a very challenging period for our industry due to the pandemic. Getting through these tough times successfully and being one of the leaders that helped the company grow during this period is very meaningful for my professional life. It makes me very proud to be rewarded for this situation.”- says Sezer. Sezer’s professional life has been spent in the aviation industry and aviation has become a great passion for her. Before working at Hitit, Sezer worked for one of Turkey's largest airline companies for 23 years. She worked in many different roles at Pegasus. Sezer has made a significant contribution to the transformation of a newly established airline into one of the most well-known airlines in the world. Finance is a very complex field, but Aviation finance is one of the most challenging sub-sectors of the business world. With over 30 years of experience in the airline business, Sezer is very much involved in preventing revenue losses through effective operational processes and innovative initiatives in close coordination with the commercial and operational divisions. As Sezer is a person who loves challenges, she could not leave aviation. After Pegasus, she switched to the field of aviation technologies with the title of CFO.

Providing Best Services Hitit’s brand “Crane” offers a comprehensive suite that serves flag carriers, low-cost and hybrid airlines, as 10

well as ground-handling agencies. The firm’s solutions and services provide its partners in the aviation industry with state-of-the-art technology for passenger services, operations, accounting, merchandising, travel solutions, and cargo. Sezer and her team, provide all their partners, regardless of their size or business model, whether an ambitious low-cost start-up or an established full-service carrier looking to modernize, with the right tools to achieve their goals today and tomorrow. Leadership and Teamwork Sezer is managing a finance team of 8 people at Hitit. In addition to finance, her area of responsibility also covers accounting, budgeting, and the procurement processes. For this reason, Sezer carries out critical operations of the company together with her team. Hitit is a very big company in terms of its work and is currently considered one of the largest aviation technology companies globally. The entire team of Hitit achieves great success with relatively small teams. Each member of Sezer’s team has the required education and experience to be part of the team such as being a CPA, having expertise in IFRS audit and reporting, etc. Without Sezer’s teams’ support, Hitit would not have been able to carry out the finance, accounting, and purchasing processes so successfully. Most of Sezer’s professional life has been spent in a managerial position. She has managed different teams. After 30 years, she has understood that it is essential to give your team confidence and show that you believe in them. Apart from that, it is very important for teams to love each other, and spend time together outside of work. Sezer takes her team out and she even

COVER STORY

goes on vacation with them. As a result of this management style, Sezer would like to point out that the turnover number in the departments she manages has always been low.

Current Landscape Hitit has experienced immense challenges at both the individual and corporate levels, but the company has learned that every challenge leaves both difficult and positive impressions. While feeling the importance of solidarity once again, Sezer and her team have witnessed how technology is an indispensable saviour. Sezer believes the aviation industry will continue to develop with the help of technology and as the pandemic lessens. The industry will soon see rapid growth towards normalization. Aviation technology companies like Hitit are of great importance. Now, digitization in aviation has reached an irreversible point, and with the increase in digitalization, the aviation industry will reach new heights. Hitit’s IPO process started in the second half of 2021 and successfully concluded in March 2022. Finance departments have a massive burden during the public offering process. Together with Sezer’s entire team, they worked day and night for about six months. Sezer and her team went through processes where they were exhausted, had little spare time for their families, did not take a vacation, and worked even while they were sick, voluntarily. To do her best in such a difficult time, Sezer constantly had to motivate her team.

The 10 Most Inspiring Business Leaders Making a Diﬀerence, 2022

HELPING ORGANIZATIONS SUCCEED

and processes and increase efficiencies. This includes higher education, government agencies, and commercial clients. Stephen Roche, the CEO of the organization often says, “We sat in your seat. We are former Directors, CIOs, CHROs at global Fortune 500 companies. We understand the frustrations; blown budgets, project-stalls, understaffed and overworked.” Under Stephen’s leadership, the organization’s goal is to remove all the guesswork within ERP Cloud Systems by providing an ecosystem that improves all aspects of any business organization. Stephen and his colleagues ultimately cut down on the time involved in the investigation, selection, and implementation process by dealing only with vendors that fit their clients’ needs. In addition, the firm advocates for its clients, through vendor sales and negotiations allowing them to save thousands of dollars.

Providing Cloud ERP for Every Need

ith the intent of helping those in crisis mode, Cloud Services Solutions, Inc.’s mission is to help companies manage the ERP purchasing process from cradle to grave. Cloud Services Solutions provides global advisory services for clients to measurably improve the performance & efficiency of their ERP ecosystem. It serves the global market with offices in the Americas, Europe, Asia, and Latin America. Utilizing cost-effective ERP application solutions, and strategic consulting services, Cloud Services Solutions, Inc.’s clients improve their performance 14

Stephen and his team provide Cloud ERP for essentially every area of need including financials, human capital, implementation and/or upgrade, and management and planning. From start to finish, Stephen’s company handles the selection of vendors, the facilitation and implementation of clients’ ecosystem, and any necessary training to ensure they understand the ins and outs of the new Cloud ERP. With the Vendor Assessment Matrix, the firm successfully removes emotions from the vendor selection process. Its experience has taught it that when selections are made based on facts, not emotions, clients save both time and money. The company's product-agnostic approach enables it to help its clients select the correct products for their unique needs.

After 20+ years of experience on ERP projects costing $5M+, Cloud Services Solutions’ trusted experts have developed 10-steps that companies need to follow to have a successful ERP rollout. The company’s proven system for integration of 14

your needed ERP cloud solution is timetested and optimized to save you time and money. Serving Clients Proactively Cloud Services Solutions serves a variety of clients across the globe including the Americas, Europe, Asia, and Latin America. The firm’s international team of ERP experts enables it to meet the needs of the clients in both a proactive and comprehensive manner. Stephen believes clients choose to work with Cloud Services Solutions because it takes a holistic approach to human capital management. Stephen and his colleagues help their clients walk through the entire process, from choosing the right software to selecting the best implementation partner. This level of service and expertise translates into cost and time savings for the clients of Cloud Services Solutions.

When the Pandemic Happened One of the biggest challenges Stephen, and his team have faced, over the last few years, has been the worldwide pandemic, which has touched almost every aspect of not only their business but commerce on a global scale. While it’s been challenging to navigate the restrictions, Stephen has found, that Cloud Services Solutions’ business; and its team, are very resilient, and has adapted to the changes well.

A Good Team is Key Cloud Services Solutions’ team is essential to the success, of itself and the client outcomes. When Stephen looks for new candidates to join his team, he requires at least 10 years of global experience. And with offices across the world, Stephen’s international team can serve a variety of cultures. While competitors might find this challenging, Cloud Services Solutions find that its international presence and attention to detail from a cultural perspective give the company a competitive advantage. Daily, the firm utilizes the talents of its staff to be the best possible advisory experts and client advocates possible. Stephen likes to think of Cloud Services Solutions as an insurance policy for its clients and when recruiting, he desires to build his team with the best and brightest individuals who bring experience and excitement to the fast-paced company.

Future Roadmap Looking forward, one of Stephen’s primary points of focus this year is expansion into the European and APAC regions. As the pandemic is slowly receding, he and his team have seen many projects that were put on hold, start to resurface. So, they have begun re-engaging with clients and talking about resuming their projects.

Another unforeseen challenge the firm is closely monitoring is what people are calling the “mass resignation”. For what many find to be a complete mystery, people are resigning from their positions in high numbers. And it’s not just a select group of people. It’s people from many different industries with different levels of seniority. While Cloud Services Solutions has not faced this challenge internally yet, the company leadership is proactively keeping their eyes on the phenomenon.

- Director

e often use the phrase “two steps forward, one step back” to depict the process of failure. But taking a step back after two steps forward does not have to be negative. Within those movements, there is still progress. The journey to success is rarely linear, so I believe it’s the individuals who know how to overcome roadblocks, setbacks, failure, and rejection that reach their highest potential and live the most fulfilling lives. When I am rejected or hear “no,” I take time to look at the resilience of successful people I know and admire for inspiration. In my current role, I have been fortunate to meet many influential and successful people. One of the individuals I enjoy working with the most is billionaire John Paul DeJoria. Something he says that has always resonated with me is that one of the keys to success is being prepared for rejection. “Throughout your career, you are going to run across rejection. You will knock on doors, and many will close on you. To be successful, you must remain as confident and enthusiastic on door No. 59 as you were on door No. 1. If you realize this is going to happen, the rejection won’t hit you so hard. It will help you be resilient!” - John Paul DeJoria Despite now being a multi-billionaire, John Paul’s route to success didn’t unfold in the streamlined way that most people probably expect. The co-founder of John Paul Mitchell Systems and founder of Patron Tequila had to work incredibly hard to get to where he is today. He lived an impoverished childhood, ended up homeless on two separate occasions as a young adult, and even spent time working as a door-to-door salesman and a janitor. It may be hard to believe, but one of the most profitable haircare companies in the world, started out being peddled from the trunk of John Paul’s car. John Paul DeJoria firmly believes that every ‘no’ allows you the opportunity to mold yourself into a success. When you utilize every experience as a lesson for growth, unearth a sharper and more resilient version of yourself. There are countless examples of iconic people who have achieved success by facing their failings and using them to harness determination and reach the top of their field.

3. Steven Spielberg “Failure is inevitable. Success is elusive.” - Steven Spielberg After being rejected twice by the University of Southern California’s School of Cinematic Arts, Spielberg persisted on which resulted in him winning three Academy Awards and grossing more than $9 billion from the film industry.

4. Oprah Winfrey “There is no such thing as failure. Failure is just life trying to move us in another direction.”- Oprah Winfrey After being fired from her first TV job as an anchor in Baltimore, Oprah is now one of the most recognized TV personalities in the world, a multi-billionaire thanks to hosting one of the most successful talk shows of all time, and now even owns her own TV channel.

5. J.K Rowling “It is impossible to live without failing at something, unless you live so cautiously that you might as well not lived at all - in which case, you fail by default.” J.K Rowling Originally written as an escape from her depression, financial woes, and struggling as a single mother, Harry Potter was rejected countless times until one publisher decided to take a chance on her vision. J.K Rowling turned her initial story into a seven-book world-renowned series, which resulted in corresponding blockbuster movies and made her one of the wealthiest people in Britain.

8. Arianna Huffington “Failure is not the opposite of success; it’s part of success.” - Arianna Huffington After her second book was rejected a colossal 36 times before publication, Arianna Huffington went on to build The Huffington Post empire and write multiple New York Times Best Sellers. 19

9. Steve Jobs

to heed the lessons of failure.” - Bill Gates

“I didn’t see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.” Steve Jobs

After dropping out of the highly acclaimed Harvard University, Bill Gates launched his first company Traf-O-Data, which ended in a colossal failure. Undeterred, a few years later, he began Microsoft and, as they say, the rest is history.

Contrary to the above examples, Steve Jobs started out incredibly successful in his 20’s when Apple evolved into a lucrative technology enterprise. However, when he was 30, the board of directors decided to fire him from his own company. Undeterred, Steve Jobs founded a new company, NeXT, which Apple eventually acquired. Once back within the realms of Apple HQ, Jobs demonstrated his capacity for greatness by reinventing the company’s image and taking the Apple brand to new heights. He co-created the Macintosh, iPod, iPhone, and iPad before sadly dying at age 56 with a reported net worth of $7 billion and being hailed as one of the most influential business people of our time. 10. Bill Gates “It’s fine to celebrate success but it is more important

Bill Gates is now one of the wealthiest and most successful individuals in the business world. I am the Director of Fundraising for one of the most successful ocean conservation organizations globally, and my view of the word “no” helps me raise more money. Contrary to popular belief, “no” should be viewed as the start of the negotiation, not the end of it. You can turn a negative into a positive if you use their resistance as an opportunity to slow down, analyze the situation, and determine what they really want. This will highlight the real issues and redirect the conversation as needed. Often, the individuals who say no at first ultimately provide a higher level of support because we were able to align their specific passion and desire for change with a direct mission we have for protecting the ocean. “Every no gets me closer to a yes.” - Mark Cuban By being prepared for rejection and using your determination to face those adversities head-on, you will set yourself up for a more assured road to success. Failure isn’t and shouldn’t spell the end – it is an opportunity to reevaluate, reassess, and return wiser, stronger, and better positioned for your eventual success.

Cover Story

www.vantagepointsoftware.com

LANE MENDELSOHN President of Vantagepoint ai, LLC.

The 10 Most Inspiring Business Leaders Making a Diﬀerence, 2022

he Prime View magazine is pleased to present a trailblazer in the FINTECH industry; founded by Louis Mendelsohn, this remarkable company is Vantagepoint A.I. Founded in 1979, Vantagepoint A.I. was the first company in the world to offer traders the power of artificial intelligence for their home computers. Louis Mendelsohn has been dedicated to levelling the playing field for independent traders, helping them to control their own destinies, and creating the freedom of life lived on one’s own terms. Their patented, predictive technical analysis forecasts and patented Global Intermarket Analysis help traders in over 160 countries trade smarter and be their own trading guru. They no longer need someone to send them trade signals, they aren’t reacting to the headlines, they aren’t getting caught in trades for too long or missing out on prime opportunities because they are hobbled by lagging data.

A Family Commitment to Excellence Lane Mendelsohn, Louis Mendelsohn’s son, has taken the role of President of Vantagepoint A.I. He is recognized expert in his own right in the financial space and has continued to grow the company his father founded. Lane has been involved in the world of trading since childhood, he was passionate about the markets from the time he could read and has been actively involved in the company since he was a child. Lane has worked in every aspect of the company and today leads with a comprehensive understanding of controlled growth, superior customer care, and a company culture that maintains the core values of teamwork, innovation, communication, passion, purpose, positivity, integrity, and respect. 24

STRAIGHT FROM PRESIDENT’S DESK This story begins with Lane Mendelsohn’s father, Louis Mendelsohn. He was the first person to introduce strategy backtesting to the financial markets. He created the FinTech industry with the release of the first version of his software. “As a child I was at his side, formatting the big floppy discs for traders to use on their home computers (most of which did not have a hard drive!) at a time when very few people actually had a “microcomputer.” Over the years, I held every position in the company related to sales and marketing. I built our first website. I also become a Charted Technician through CMT at 13 years old. That was a huge accomplishment and has been part of my success over the years. I was fascinated by the financial markets and I continue to be – I’m always working to improve my own knowledge and carry that innovation into our company so we can use it for the good of traders around the world.” “My father took an early interest in Artificial Intelligence and how it could be used to automate repetitive tasks, he wanted people to have more time for what matters to them and for innovation. Today, our company provides patented, predictive market forecasts created by using artificial intelligence to traders around the world. I’m very proud of that. Our predictive forecasts reliably help traders anticipate market movements up to 3 days in advance with up to 87.4% accuracy. We’ve been training our neural networks for over 30 years and our forecasts just continue to grow in accuracy. We safeguard our traders by ensuring that we can forecast a market with a minimum of 70% accuracy before it is incorporated into our software; each year we are adding more and more markets as the machines are learning faster. Our software is performing valuable analytic functions for our traders so they can trade with calm, assured confidence even when the Cover Story

markets are extremely volatile. Since my father stepped back from the daily operations of the company, I have been leading our team with a focus on our growth, product improvements and new capabilities for our traders. We are dedicated to growing our family of traders and our team without ever sacrificing the quality and customer care we are known for”, explained Lane Mendelsohn.

perspective. VantagePoint also helps traders find hidden opportunities in the markets with their Global Intermarket Analysis and their IntelliScan feature. But probably the greatest protection their software can offer any kind of trader is their predictive market high and low each day. Traders can trade more confidently when they see where to set their stops, what the momentum looks like, and how strong the trend is that they’re trading. Most VantagePoint traders say they can’t imagine trading without that edge!

THE INNOVATIVE TEAM AT VANTAGEPOINT THE TOUGHEST DECISION MADE The team at Vantagepoint is exceptional and Mendelsohn works hard to support them in all they do including driving Vantagepoint’s unique company culture. The team is fiercely dedicated to their core values which guide every decision they make and every action they take. The team is all-in on Teamwork, Innovation, Passion, Purpose, Positivity, Communication, Respect, and Integrity. As a natural extension of those core values, the team is also dedicated to giving back to their community. Vantagepoint A.I. regularly donates a portion of its profits to Shriners Hospitals for Children, The Children’s Cancer Center, and many small, local charities that are often overlooked by large corporate giving programs. COPING WITH TODAY’S “NEW MARKETS” AND STRATEGIZING FOR THE FUTURE The financial markets are very volatile right now; anyone trading in the financial markets will acknowledge it’s been quite a rollercoaster. Independent traders are being pushed and pulled not only by the ups and downs of the market but also by a huge disparity of opinions about what’s next. VantagePoint software gives traders the power of artificial intelligence with a predictive moving average. Traders have the tools at their fingertips to get off the rollercoaster and start looking at the markets from a data-driven predictive 25

We asked Lane what the toughest decision is that he’s had to make along the way. He said, “Like most people running a company, the pandemic forced us to take a whole new approach to the business. Vantagepoint had a very vibrant in-office culture. It was tough on everyone when we had to deploy our team to work from home. Since then, we’ve worked to find new ways to hold the fabric of culture together while we’re physically apart. It’s worked really well and I credit my leadership team for their flexibility and innovation. Because the team has been able to adapt so well, I’ve made the difficult decision to maintain a remote working model. I do miss some of the excitement of our daily office atmosphere but I also want to ensure my team is safe, healthy, and protected. It was a difficult choice but truly the best one for taking care of my Vantagepoint family.” WHAT’S ON THE VANTAGEPOINT HORIZON Vantagepoint is known for its high-calibre customer care. The company has been growing quickly but with great care. Lane and his father both believe in a controlled growth model. This mindful approach to growth is a contributing factor to why Vantagepoint has been around for over 40 years and maintains an A+ Better Business Bureau rating. “Yes, we’ll continue to 25

grow, expand, innovate and bring even more functionality to our traders,” says Lane, “but we are fiercely committed to ensuring our growth includes being able to provide the services, training, and level of support we believe is required of us and that our traders deserve!” That said, they are looking for all-stars to join the team on a regular basis and they will continue to expand – always with the utmost care.

GIVING BACK MEANS MORE THAN WRITING A CHECK As mentioned before, Vantagepoint A.I. regularly donates a portion of their revenue to Shriners Hospitals for Children and The Children’s Cancer Center. But there’s more to their philanthropy! The team involves their patient ambassadors in their Vantagepoint family too – they join into their events, fun contests, and quarterly meetings. The team also supports local food banks, homeless shelters, veterans’ programs, and other local charities where they know they can make a difference in people’s lives in their community.

“For businesses in the fintech space that are looking to establish themselves and offer a service to people, my first advice is to help make your customers’ lives easier. Give people something that is useful, practical, and helpful. In the world of software, you can design all kinds of shiny widgets and cool interfaces, but at the end of the day does it make people’s lives better? It’s also important to have integrity in business; we hear so many horror stories from traders and we work to do our best to take good care of our customers - we call them our Vantagepoint family, and we mean it. Our customers’ success with our software is our true measure of our own success!” shared Lane Mendelsohn. “Our third generation of family leadership is already in training. My girls (12 and 8) understand how important our traders are, how vital our team is, and what principles we are dedicated to in our business. I can’t wait to see what innovations they bring to our company!”

The 10 Most Inspiring Business Leaders Making a Diﬀerence, 2022

Safe365 | Co-Founder & Director

t’s a real honour to be selected by Prime View as a business leader making a difference in 2022. The reality is there are thousands of business leaders out there making a difference every day who are highly motivated to do inspiring things in their community or society, so I am proud to be asked to share some of my insights. The Safe365 story has been driven by wanting to 28

make a difference. Internationally the data on the level of workplace safety and associated harm is quite staggering. We could see that results weren’t improving, mostly because standard approaches weren’t changing either. The Safe365 journey has been about wanting to disrupt the norm and reset expectations on what great safety could look like using technology as an enabler and removing barriers to creating safer workplaces around the world. 28

This philosophy is very much engrained in the Safe365 vision and values. Everyone in the team is passionate about making a significant social impact in the community through reducing harm in the workplace. Better decisions on workplace safety culture and performance can only be made with better insights. The road to improvement starts with those insights about what the key strengths and weaknesses are and what needs to be done to improve outcomes. Safe365 is essentially a safety ecosystem for businesses, allowing them to have everything at their fingertips with resources to improve their safety using mobile-friendly technology. The insights generated on health and safety performance and the ability for businesses to benchmark themselves over time, and compare themselves at a sector and a country level is a key driver to propel positive change. Transparency, engagement, assurance and governance need to be woven into everything relating to safety and risk management if it is to be successful. As a team we fundamentally understood that one of the key barriers to creating safe workplaces was poor information flows and engagement between employers, employees, contractors and community. Core to our proposition was to create a seamless, intuitive experience for all workplace participants so we could increase engagement and awareness, making everyone part of the solution and not the problem. While it is incredibly gratifying to win three international awards in the last 12 months, judged by some of the leading safety, risk and tech experts on the planet, the most gratifying aspect for us is hearing from our clients globally that we are making a difference to their safety performance. Our number one goal is to have more workers return home safely every day, but to do that, businesses often need to change some deep seated behaviours and create a culture where safety 29

becomes part and parcel of their everyday organisational performance. After only six years in operation, we are fortunate to have thousands of clients across every sector of the economy in 40+ countries. Our clients are part of our family, they have become our biggest champions and sales channel, actively promoting Safe365 into their networks. Our client list ranges from Amazon right through to small sporting organisations with 2-3 people. I am extremely proud of the work we with do with charities, giving them our product at cost price as well as our efforts amidst the Covid-19 pandemic, in making our product available free to organisations during a really tough time. This was an easy decision for our team and while we all had to work our butts off to make this happen it was the right thing to do at the time and truly aligned to our values. A key philosophy for our business and a strong mantra is ‘outside-in thinking’. Putting the customer at the forefront of everything we do is critical to our business success. I’m proud to say there is nothing built in Safe365 that hasn’t come from our customers. That’s because we are in the business of solving their problems, not ours. Personally I think it is incredibly conceited to think you know what’s good for the market. Our approach is guided by one of my favourite sayings ‘feedback is the lifeblood of champions’. This applies to our clients and staff, the need to have open conversations about what is working, what is not and what needs to be done differently. Having an agile mindset is critical along with an environment where everyone feels they can contribute. We give everyone the license to provide feedback. However, it has not always been plain sailing. Creating change always has its detractors. Being extremely disruptive means changing the paradigm. In entering the market our biggest resistance came from existing safety professionals worried that we were going to ‘cut their lunch’. However, once they 29

understood that they could bundle our offering into theirs to help them grow their own business while improving safety outcomes for their clients, their position changed. We now have premium partners across multiple countries. Creating and having the right team, with the right values is critical. We have been very conscious of getting the right skills and expertise in the business. People who know their stuff in the disciplines they excel in. They also need to be passionate about safety and the difference we can make at a societal level and take pride in what they are doing, with loads of drive, energy, tenacity and resilience. They all have these attributes in spades to the point that several are now shareholders in the business, investing their own money to join the journey on another level. They are also having fun with purpose, critical to business success! Some parting observations: I personally think of business as a team game. If you treat your business like a sports team things will happen. You need a vision for what outcome you are trying to achieve, you need the right players with the right skills, attitude and behaviours aligned to the vision. You have to love your players as both professionals and human beings and respect diversity on all levels. Take the BS out of the environment and enforce a ‘no poor-behaviour’ mantra as it can destroy your culture in a heartbeat. At all times remain yourself and let others be themselves, let them breathe and grow. Authenticity is critical, your team and customers can smell inauthenticity at 100 metres.

By all means be aware of your competition but don’t be obsessed with them. Instead become obsessed with your own game and the market you serve. Iron out your weaknesses, adapt, change and learn. Really get to understand the underlying problem and the solutions that address it. Learn from things that don’t go well - ‘it is only a failure when you don’t learn from it and adapt’. Surround yourself with people who are better than you, remain agile, pivot in need and always listen, listen, listen to your customers. You can’t be world class with a closed mind. There will always be challenges in business so confront them. They only become a problem when you don’t address them and find a solution. I am excited about 2022 as it will see a return to normal, albeit a new normal. Covid-19 has left an indelible footprint. People are more digitally aware and tech-savvy, having been forced to engage, communicate and survive using technology. Great for SaaS businesses like Safe365. Boards, executive teams and businesses have a greater awareness and appreciation of safety, health and well-being. The latter will have even greater importance especially as businesses adapt and accept flexible workplaces, people working remotely and the impact this has on developing safe and endearing cultures and workplaces at home and at work. 2022 promises to be an exciting year for change.

Quagliato Advogados Founded in 2014 in Campinas, State of São Paulo, during the wave of foreign investments in Brazil leveraged by the 2014 World Cup and the 2016 Olympic Games, both hosted in Brazil, Quagliato Advogados, from the beginning, had an international vocation focused on serving foreign companies interested in doing business in Brazil. The firm provides comprehensive legal support for foreign companies in multiple sectors, from before the moment of incorporation (with strategic guidance on the place of incorporation, corporate structure, possible associations with local companies, etc.) until the company is fully operational in Brazilian territory.

About the Founding Partner - Pedro Quagliato Enrolled in the São Paulo State Bar Association (OAB/SP) and Rio de Janeiro State Bar Association (OAB/RJ). 15 years acting as senior legal executive for multinational companies such as Whirlpool, John Deere, TeleTech Holdings and PPG Industries. Led strategic projects such as the implementation of a Whirlpool’s plant in Mexico (Monterrey), the installation of a Whirlpool’s business unit in Russia (Moscow) and the construction of a resin plant for PPG in Brazil (Campinas).

The firm provides full legal service in the most diverse and varied areas of law, having as fundamental principles:

Strong experience in Corporate Governance (Anti-Trust, Anti-Money Laundering and Anti-Corruption Laws).

1. The resolution of legal issues in Brazil in a highly specialized way;

Master in International Commercial Law (LL.M.) University of California, Davis.

2. Understanding customers' core business in order to serve them in a customized way; and

Specialization Degree in Consumer Laws - Pontifícia Universidade Católica de São Paulo.

3. Knowledge of the laws and regulations of the countries where the customers are based in order to guide them in a precise, clear, and transparent way, considering the similarities and differences of the legislations of the countries involved.

International Executive MBA in Economy and Corporate Law - Getulio Vargas Foundation.

Quagliato Advogados recently received two awards from the business news platform “The New World Report”: “Leading International Law Firm LATAM” (2020); and “Best International Commercial Law Firm LATAM” (2021), which was a recognition of its great international vocation.

Post MBA in Enterprise Intelligence at Getulio Vargas Foundation. Bachelor of Laws (LL.B.) - Universidade Paulista de Campinas. Fluent in English, Portuguese and Spanish.

Currently, the firm serves companies based in more than 10 different countries, located on 3 continents (America, Europe and Asia). 32

Pedro Barasnevicius Quagliato Quagliato Advogados

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