7 minute read
Jessika Brigginshaw
> 2019 ABIA WINNER AN EDUCATIONAL JUNKIE JESSIKA BRIGGINSHAW
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Jessika Brigginshaw, Owner and Director of Cosmetic Tattooing by Jessika, is a true advocate for her industry. Proud to be a part of this dynamic and growing field, she feels lucky to get to do what she loves every single day.
“I never stop learning. I am an educational junkie. I invest heavily in learning new tips and tricks from international artists, which keeps me ahead of the game.” Jessika says.
With a growing personal bucket list Jessika set her sights on the professional goal of holding her first conference APMAC (Australian Permanent Makeup Artists Conference), in collaboration with fellow Permanent Makeup Artist, Georgie Westley, to further support the Cosmetic Tattooing industry with an abundance of educational and networking events all under one roof, which took place in October 2019 on the Gold Coast, Queensland.
“I believe that hard work, dedication, consistency and passion is what will help me to continue to grow my businesses. I truly love what I do and get so much satisfaction from seeing clients overjoyed with their new brows, and students learning a new skill set.”
Jessika subscribes to various industry publications, and enjoys following other artist’s work from all over the world, to ensure that she is at the forefront of the industry and exhibits in Trade Beauty Expos also.
Not only treating clients as a professional Cosmetic Tattooist both at clinics B Indulged & Cosmetic Tattooing by Jessika, in late 2017 Jessika launched Brow Squad, a brow & lash focused wholesale distribution & training academy - designed to leverage & share Jessika’s passion and skill set in Brow Tattooing with the wider industry.
“I have built a well-known and positive profile in the cosmetic tattoo industry, so it made sense for me to expand on my love for this industry. I am extremely proud of the business growth that I have achieved in my salons.”
Social media has formed an integral part of Jessika’s business marketing strategy, actively posting and engaging on across several social channels. “Everyday I allocate at least an hour to like, comment and post on other people’s pages, plus posting in beauty groups and forums. I also run my own Brow Squad mastermind group, which I contribute to daily. I literally live and breathe social media.” she shares.
Jessika boasts over 25K+ social media followers and with 60-80 2019 ABIA COSMETIC TATTOOIST OF THE YEAR. Sponsored by Dermaplane Pro Australia - Jessika Brigginshaw, Cosmetic Tattooing by Jessika clients per month and a 4-6 months in advance, clients and students travel from all over Australia to and acknowledged by my fellow peers within have their brows done by Jessika, “it’s an such a competitive industry. The competition extraordinary feeling”. Word of mouth referrals was fierce with such talented artists that had have also played a key role in Jessika’s group also entered, The support and encouragement tribe of raving fans of her clientele. Her clients was overwhelming and I felt so honoured, that can’t help but sing positive praise for Jessika’s all my hard work, investment in training and work calling it “transformational” “great service” never giving up, made it all worthwhile when I and “very talented at what she does”. won.
“It’s flattering to see my clients are so happy with the result, that they are wanting to share the experience with friends and family.”
What has it meant to you to win the ABIA for Cosmetic Tattooist of the Year?
It has been truly so rewarding to be recognised
What impact has this award made on your business since winning?
It has had a very positive influence on my business and professional career as an artist, as my clients and students have the peace of mind and assurance that they are receiving cosmetic tattooing and training by an award winning Artist/Trainer, that has been highly regarded and acknowledged by the industry leaders and wider beauty community.
What have you loved most about being involved in ABIA’s?
It’s an honour to be amongst the finest artists, therapists and businesses within the industry, who support, encourage and give each other positive recognition when it is well deserved. I love the community vibe and how it brings us all together to celebrate each of our successes. I also love how we can network to build new relationships and rapport within the community and watch new and upcoming industry leaders emerge.
> 2019 ABIA WINNER SELF-CARE AND BEAUTY SERENITY SKIN SPA WINNER OF THE 2019 ABIA QLD SALON OF THE YEAR (4 ROOMS OR LESS)
2019 ABIA STATE SALON OF THE YEAR – 4 TREATMENT ROOMS OR LESS - QLD. Sponsored by Ex-Import/Belmacil - Serenity Skin Spa
Serenity Skin Spa, is a beautiful clinic situated in Hervey Bay on Queensland’s Fraser Coast where Abby Blanke and her team work tirelessly to create a community of women that empower and lift each other up. “We do this by taking time with our clients to form connections, being real, showing kindness, being understanding and displaying our own self love.”
Abby started Serenity Skin Spa as Seaful Beauty, a nail-focused salon of 8 years, before a wave a budget nail salons swept her area and she was forced to pivot and evolve. Abby was always interested in clients who presented with various skin concerns, so dedicated herself to studying the skin and in 2012 Serenity Skin Spa was born.
With a growth mindset, Abby has positioned her business to become a leader in the beauty industry, especially in her local area. This has not only brought much success to the Serenity Skin Spa team, but also given employment and satisfaction to staff as the business continues to grow!
Abby and her team of dedicated professionals have created a nurturing environment where their clients can be empowered to be their best by making time for their own self-care. Serenity Skin Spa is not only in the business of providing professional beauty services, but also believe their role is to encourage women to find confidence for themselves, within themselves.
Abby recognises to be the best in her field she has to have the best team of knowledgable professionals and dedicates time into training her staff and investing in the most up to date technology to enable our staff to provide the very best experience to our clients. Abby proudly boasts a 2-week waitlist for appointments and a swag of heartwarming testimonials and being recognised as industry leaders in our region make us proud to be changing the lives of clients one appointment at a time. Staff are given opportunities and encouraged to continue to train in new technologies and techniques associated to skin in our industry. “By making our staff the greatest investment I believe Serenity Skin Spa will continue to flourish in the future as our target demographic demand a personal connection with those assisting in their health and wellbeing,” says Abby.
Aware that clients in this day and age don’t just pick up the phone and call us for an appoinment, and nor do they always want to rebook straight after they visit Abby has embraced online marketing to adapt and evolve her business to maximise convenience for her customer.
“Our statistics show our customers prefer to utilise our online platforms to make contact with us and it is in this understanding that we have invested heavily in digital marketing and online booking portals.” In doing this Abby and her team have established their brand online to have a fantastic community of women who interact with us via Instagram and Facebook.
In discussing the success of Serenity Skin Spa Abby makes a point of stressing the importance of giving valuing to and investing in her staff. “We offer all of our employees’ permanent employment so they feel they have job security and a future in our business.” This also means Serenity Skin Spa clients form a solid relationship with each Therapist and feel they get personalised attention that only a dedicated team can provide.
