Industry News

OZ HAIR & BEAUTY’S NEWEST FLAGSHIP

Online hair & beauty destination www.ozhairandbeauty.com comes to life launching its new flagship all in one – salon, clinic and retail store The new hair salon, beauty clinic & bricks and mortar store will be your one stop shop for all your hair and beauty needs. Complete with nine salon chairs and two beauty rooms offering beauty services from top to toe including hair services from cuts, colours & blowdries to clinical skin services such as facials and IPL. An express LED light lounge with self-operating LED light facials that customers can use while waiting for their hair to dry will be a unique feature. Want to shop while receiving a service? Oz Hair & Beauty have that sorted with iPads in store allowing you to browse www.ozhairandbeauty.com while your hair is drying, all products will be available for click and collect whether shopping from the comfort of your own space or in store. The original flagship salon in the iconic QVB Building in Sydney was established over 30 years ago, a true testament to the ongoing quality of customer service Oz Hair & Beauty provides and is now revamped to incorporate a beauty clinic. The store will officially open on Saturday, December 5th 2020.

NEW DISTRIBUTION DEAL FOR ORLY

Wellness and Beauty Solutions Limited has announced its 100% subsidiary The Giving Brands Company has signed an exclusive distribution agreement for the LA-based signature nail care brand ORLY International. For more than 45 years founder Jeff Pink and ORLY have pioneered the nail care industry by creating innovative tools and superior nail products. ORLY continues to respond to industry needs with a dynamic colour palette of over 150 shades that are completely free of DBP, formaldehyde and toluene. They’ve led the way in cruelty free and vegan nail care. “From the conception of timeless nail looks, such as the Original French Manicure®, to cutting-edge nail colour, treatments, textures and design, ORLY meets the style needs of women in over 100 countries, with the finest and safest ingredients,” said Wellness and Beauty Solutions Managing Director Christine Parkes. “ORLY was the first company to develop the original French manicure in the 1970’s. It was the cornerstone to the company’s rapid growth with models on the catwalk in Paris and Starlets in Hollywood quickly adopting the new look. This is an exciting addition to our GBCo consumer brands portfolio.”

ENDOTA SKINCARE WINS TOP GONGS

The world’s premier independent beauty and wellness awards, the 2020 Global Beauty & Wellness Awards (GBWA), have crowned two endota products as winners in this year’s awards. Australia’s largest day spa network, endota, was awarded ‘Most Sustainable Moisturiser’ and ‘Best Natural Sun Care Product’. The GBWA recognises the outstanding performance of companies, products and services in the beauty, cosmetic, personal care, wellness, fitness and organic food industries. This year’s awards received 325 global entries from well-established to boutique brands, reflecting the evolution and innovation of the beauty and wellness industry. This year’s nominees in the cosmetic products category underwent meticulous ingredient and sustainability analysis and were judged on their usability, innovation and packaging. Two endota products received awards, including:

· Deep Hydration – Most Sustainable Face Moisturiser · Natural Clear Zinc – Best Natural Sun Care Product According to Ivana Pur, chemical engineer and GBWA jury member, endota was awarded the winner of the Most Sustainable Face Moisturiser Award, as “their product is developed with a high level of natural and organic ingredients, with packaging manufactured locally, using solar energy and made from recycled plastic.” Founder of endota, Melanie Gleeson, says the company is delighted to see these two products recognised for their natural ingredients and sustainable values: “Both products are personal favourites of mine, so I’m thrilled to see them awarded by the GBWA. We’re committed to creating organic and natural cosmetics and skin care that harness natures best ingredients, capturing it’s healing capabilities to nurture the skin the only way nature can.”

FRANCHISEES BREAK FREE WITH BOLD NEW BRANDING STRUCTURE

Ten franchisees have broken away from the constraints of franchising to create a bold new brand structure that aims to provide the benefits of being in a large group with the flexibility to better service the local community and drive team member development. The new brand, Complete Skin and Beauty, launched this week with eight salons in South-East Queensland, one in Canberra and one in Bendigo. Brand spokesperson, Helen Clifton said the new structure would allow business owners to pool their resources for a stronger brand presence in the marketplace and allow them to have better buying power. The group would also share knowledge and ideas with regular management and owner meetings and provide each other with affordable training for team members to ensure therapists continue to grow and learn. “The salons are located at Ashgrove, Albany Creek, MacArthur Central, Mango Hill, Springfield Central, Mt Gravatt, Fairfield Gardens, Woden (ACT), Bendigo and Keperra, meaning we will not only have a strong brand presence in Brisbane but also across the county,” she said.

“So many times our therapists come to us with the most incredible ideas for new products and services. No one knows what our clients need better than them. Now they will have the opportunity to see those ideas come to fruition. “We believe this will lead to happier more empowered team members, better client service and a happier more confident client base. “At Complete Skin and Beauty we believe that complete confidence starts from within. We feel we have achieved this with a bold new structure that better meets the needs of small business owners in an increasingly challenging marketplace.”

62 YEAR OLD MODEL LANDS BIOLOGI CAMPAIGN

Aussie skincare brand, Biologi recently launched its latest anti-ageing serum but the accompanying campaign is what caught people’s eye. Biologi’s campaign features images of model Rachel Waller, in a series of unretouched photos. At the age of 62, Waller can be seeing showing off her fresh skin in all its glory, without any smoothing of fine lines and wrinkles which has become so typical of beauty shoots in the 21st century. “Once you pass a certain age, it is very rare to be approached to be the face of a skincare brand,” said Waller. “The current ideals seem to focus on younger looking skin so when Biologi approached me to work with the brand I was seriously thrilled!” “That excitement only increased when they suggested the idea of launching the images without retouching. I think the photos celebrate beauty, flaws and all, and encourage women to be okay about ageing. I’m in my sixties so of course I have lines and wrinkles – this campaign allowed me to celebrate that and be proud of who I am, no matter what age.” The campaign was photographed by esteemed photographer, Libby Dodd who also celebrated the idea of no retouching, whilst also being mindful to capture Rachel in a natural, understated way. Makeup Artist, Ginelle Dale further celebrated this concept by letting Waller’s skin glow through her make up, enhancing the natural beauty that she is.

PERSONALISED BEAUTY HERE TO STAY.

As consumers increasingly seek solutions targeted to their specific needs, there has never been a greater demand for personal¬ization in the beauty category. Today’s consumer is knowledgeable and sophisti¬cated. She knows what she wants and what she needs in skin care, hair care and color cosmetics. While she is open to trying new products, she firmly believes she should be able to customise products in all these categories to suit her needs and desires. One size certainly does not fit all in this age of respecting and honouring the individual. Beauty has been redefined and the old measurement of demographics is not a viable algorithm for anything. Behavior, life style and self-expression have changed the

consumer product landscape in many categories. While there are certainly consumer segments that are still learning about beauty products (teens for example), there are so many accessible diagnostic tools, AI, widgets, apps and other technologies, as well as online experts to guide them. The curtain has been pulled back. Consumers know what they want and what they need. Consumers want to be involved and not passively rely on anyone to dictate what products to buy. The desire for customised beauty products is here to stay. While scaling is challenging, it is imperative that we in the beauty industry sort out how to make this happen in a meaningful, affordable, profitable way. Personalising products can involve ingredients, textures, fragrances and packaging. The options are endless. Listening to and focusing on consumers and their shopping and use habits is critical. As we have learned during COVID-19, old patterns and models can be changed. Our industry has proven to be extremely creative and resourceful. It is time to put those skills to work on this category.

PHARELLE WILLIAMS LAUNCHES INCLUSIVE SKINCARE LINE

Humanrace is a universe of products and people dedicated to the pursuit of wellbeing, created and curated by Pharrell Williams. “We believe that every individual has the potential to understand themselves better and wake up every day feeling empowered to turn good intentions into actions. Our goal is to help you in this quest.

TRANEXAMIC ACID HELPS MELASMA.

Patients with dermal melasma benefit from combination treatment with microneedling plus topical application of 4% tranexamic acid, according to a randomized study published in the November 2020 issue of the Journal of Cosmetic Dermatology. Authors Simin Shamsi Meymandi, MD, et al, of Kerman University of Medical Sciences, Kerman, Iran, evaluated the efficacy of microneedling plus tranexamic acid in comparison with 4% hydroquinone in the treatment of melasma. They treated 70 patients with melasma (60 patients completed the study), who were randomised based on simple randomisation into two groups. Group A (30 patients) underwent monthly microneedling plus topical 4% tranexamic acid. Group B (30 patients) applied a topical 4% hydroquinone product nightly. The researchers evaluated melasma area severity and index (MASI) scores and patient satisfaction at baseline, four weeks, eight weeks and 12 weeks. At the end of treatment, the mean MASI score was significantly lower in both groups with no statistical difference between two groups. Mean MASI score in group A was significantly lower at the end of the treatment (6.84 ± 4.31) than at the baseline (12.89 ± 5.16). Mean MASI score in group B was significantly lower at the end of the treatment (7.16 ± 4.38) than at the baseline (13.56 ± 4.88). The percentage of patient satisfaction was significantly higher than physician satisfaction in both treatment groups.

THE LATEST TANNING RELEASES FOR SUMMER 2020

DISCOVER THE CULT AUSTRALIAN TANNING BRANDS NEWEST PRODUCTS

Born in Sydney’s iconic Bondi Beach, Sunescape is an award-winning Australianmade and owned sunless tanning range that delivers natural-looking colour with a delicious tropical scent. The brain child of Matt and Lisa Williams – owners and directors of salon-only beauty distributor, Professional Beauty Solutions – Sunescape was created to meet the demand for a nonasties tanning range that gave skin a healthy colour, without dryness, streaking, patchiness or the dreaded orange undertone.

This month, we sat down with Lisa Williams to discuss their award-winning brand, the importance of knowing what’s in your tanning formula as it is to know what has been purposefully left out, and the latest products to join the Sunescape line up!

HOW DID SUNESCAPE COME ABOUT?

After working with salons for years, Matt & I recognised a huge gap in the tanning industry – no one brand could deliver a healthy colour that didn’t cause dryness, streaking, patchiness or orange undertones, while being made without the use of harmful ingredients. We knew that if we were going to launch a new tanning brand to market, it had to be superior to anything else out there. The tan had to look natural, fade evenly without drying the skin, and smell good. So off we went, armed with the task of creating formulas that were rich with skin-nourishing ingredients and would give a natural-looking tan you’d swear was the result of a holiday in a tropical paradise! Following more trials at Australia’s number one tanning salon, Tan Temple, we finally perfected the formula and named it after its ‘just back from holiday’ result. Sunescape Tan entered the faux tanning realm with its proprietary formula that was made with certified natural DHA, not tested on animals, and free from parabens and petrochemicals.

WITH SO MANY NEW PROFESSIONAL SUNLESS-TANNING FORMULAS AVAILABLE, HOW CAN SALONS BE SURE THEY ARE SAFE AND EFFECTIVE?

Ingredient listings are often skimmed over but can be the most important part of your tan, how long it lasts and the effect it has on your skin over time. Now days, it’s just as important to know what’s in your tanning formula as it is to know what has purposely been left out. The top ingredients you should be avoiding are Brown HT, DMDM Hydratoin and Imidazolindinyl Urea. Brown HT is a synthetic, petroleum-derived brown colouring dye that has been banned in the USA, Canada, Japan and major European countries like France and Germany for its potentially dangerous health risks. Brown HT can induce hypersensitivity, eczema, dermatitis, itching and rashes, can cause bad reactions in those allergic to aspirin, leading to asthma and has been linked to some cancers. This could also be responsible for what’s making you itchy if fake tan tends to irritate your skin. Additionally, DMDM Hydantoin and Imidazolindinyl Urea are common formaldehyde releasers that break down to form toxic carcinogen, formaldehyde, and act as a preservative in tan to hold product formulas together. Even low levels of formaldehyde are a major health concern, and are known to cause weakened immune systems, respiratory problems, cracked and blistered skin, and even cancer when ingested or absorbed through the skin. Instead, your best bet is to flip the bottle over and keep an eye out for natural ingredients such as Aloe Vera, Coconut Oil, Macadamia Nut Oil, Avocado Oil, Kiwi Seed Oil, Kakadu Plum and Grape Seed Extract to keep your client’s skin nourished and well looked after. Sunescape products are not only filled to the brim with all the natural ingredients listed above, but are also formulated with certified natural DHA, are vegan and cruelty free, and free from parabens and petrochemicals. Our original signature formulas are free from alcohol, and our ultradark formula (Summer in Santorini) contains only naturally-derived alcohol.

YOUR PROFESSIONAL SOLUTIONS Finding the right solution is simple

HOW MANY PROFESSIONAL SPRAY TAN SOLUTION SHADES DOES SUNESCAPE OFFER?

As we know it is not all ‘one size fits all’ when it comes to tanning products. At Sunescape, we didn’t want to offer you too many shades that then becomes confusing to know what’s what. That’s why we have kept it simple with four professional solution shades, named after your favourite holiday destinations – Weekend in Bondi (Light), Week in Fiji (Medium), Month in Maui (Dark), Summer in Santorini (Ultra Dark). Our range of formulas are green and violet based, so there is a tan to suit every skin type and tone.

WHAT CHANGES HAVE YOU SEEN TO THE TANNING MARKET SINCE SUNESCAPE WAS LAUNCHED?

Spray tanning is still one of the fastest-growing areas in beauty. The frequency of clients’ tanning has certainly changed. Once upon a time, spray tans were for special occasions, now a tan is as crucial as a client’s monthly manicure or lash infill. We’ve also seen a huge increase in demand for both rapid, and darker-toned tans. Hence, we released our darkest spray tan shade last year – Summer in Santorini - which not only boasts a DHA percentage of 16% but can be washed off in as little as 1 hour. Clients are wanting a tan that not only looks flawless, but one that also improves their overall skin texture. With added vitamins, antioxidants and hydrating plant oils, Sunescape tans treat skin to hydrating, firming and anti-ageing ingredients that leave it feeling smooth and replenished.

DO YOU OFFER YOUR SUNESCAPE SALONS MARKETING SUPPORT TO HELP PROMOTE THE BRAND?

Yes! This is definitely where Sunescape stands out, and we’re extremely proud to offer our salon, spa and clinic partners our Marketing On A Platter (MOAP) program that’s available for FREE! For each promotion that we offer our salons, there’s a corresponding consumer campaign designed to help our salons promote the special and sell through products. Each consumer campaign is designed by our in-house graphic designers and copywriters, and includes extensive social media graphics, email newsletters to send to client databases and easy-to-print posters to display in-salon. All this content is stored on the PBS Marketing Portal for our salons to access at any time – saving our salons time and money that they can then devote to other aspects of their business (or use to take a well-earned holiday!).

CAN YOU OFFER ONE TIP ON HOW SALONS CAN GO GROW THEIR SPRAY TAN CLIENT BASE?

The key is to create an outstanding quality tanning experience that leaves your clients raving to their friends about your salon. Remember – word of mouth advertising is still the most powerful form

YOUR REVOLUTIONARY RETAIL RANGE Sunless Tanning Wash Off Tan Prep & Maintain Tanning Packs Soy Blend Candles

of marketing available, and it costs you nothing! Another sure way to grow your spray tan clientele is through capturing before & after photos of your existing clientele’s tans. It’s true what they say, “the proof is in the pudding”, and nothing promotes your services more than real-life results! Another extremely beneficial means for growing your clientele is through reviews. An easy way to do this is to incorporate a review request with every client at the conclusion of their appointment in person. From there, you can follow up by adding a link to your google reviews page in your automated follow up communications via email or text. If you’re still new or struggling to generate reviews from your clients, incentivise them by running a competition every month where they have a chance to win a sizeable giveaway (for example; a free tanning pack or spray tan) if they leave a review.

WHY LEADING SALONS CHOOSE SUNESCAPE! 5 Minutes with Natalie Papadopoulos

Founder & Owner of The Parlour Room

YOU HAVE EXTENDED YOUR RETAIL RANGE JUST IN TIME FOR SUMMER! TALK US THROUGH WHAT’S NEW FOR SUNESCAPE?

That’s correct! We have been working on these formulas for a very long time, and I’m so excited that they are finally here! Our darkest spray tan solution, Summer in Santorini, was released just last year and in that time, it has quickly become our top selling solution. Its violet-based, rapid formula allows therapists to easily change the depth of colour desired by the client through their recommended leave-on time; whether it be 30 minutes or 3 hours. This and its ability to seamlessly match with the client’s base colour is what makes it one of the most flexible formulas in the spray tan market. It was so popular that our salons kept asking for a retail version of this shade in our top selling Instant Self Tan Mousse formula. So, we delivered! Our brand-new Summer in Santorini Ultra Dark Instant Self Tan Mousse has a violet base that gives skin a beautiful deep-olive tan that boasts a rich chocolate shade matchable to any skin tone. It’s enriched with a super hydration complex of coconut oil, tamanu oil and macadamia oil along with a super-berry blend of pepperberry, munthari and riberry to provide skin with the ultimate boost of hydration. While organic aloe green tea, cranberry and pomegranate extracts work in synergy to nourish, protect and enhance skins appearance. We have also added a new tanning texture to our current mousse and moisturiser tanning offerings with the release of our Dry Tanning Body Oil. This fast-drying, quick-absorbing and non-greasy selftanning body oil hydrates and moisturises the skin while leaving a beautiful golden tan. This luxurious oil is perfect for anyone who is wanting a naturally bronzed finish. Our complete range of retail products enable your clients to tan at home replicating the stunning results they’ve grown to love in your salon, while also extending the life of their tan with our before and after care products. No other tanning range offers you as much.

For more information please call 1800 625 387 or visit www.sunescape.com.au AS A SALON OWNER, WHAT ARE YOUR REASONS FOR CHOOSING SUNESCAPE?

I had previously worked with the brand before I launched The Parlour Room and loved the product range, so when we opened it was a no brainer to have them in-salon. I love the natural tones, especially with the darker colours, compared to a lot of other tans on the market, the Sunescape product sits really well on the skin. The formulation is also really beautiful, with a lot of hydrating ingredients, I find it lasts a lot longer and tends to fade more evenly.

WHAT IS YOUR MOST REQUESTED PROFESSIONAL SPRAY TAN SHADE FROM SUNESCAPE? Month in Maui or Weekend in Bondi for sure! Especially for those wanting something nice and natural, Weekend In Bondi gives a soft, subtle glow, which is perfect when it comes to brides on their wedding day. For our tan lovers, and weekly regulars, Month in Maui is definitely the most popular choice.

ARE CUSTOMERS TODAY REQUESTING 100% NATURAL TANS AND HOW HAS THIS AFFECTED YOUR OFFERINGS? We’re definitely seeing clients a lot more interested in what they put on their skin, so working with Sunescape which has a lot of natural ingredients has been really great. We’ve found clients are also looking for products which are not only natural but environmentally friendly as well, so making sure we are aligning with brands who share these similar values is really important to us.

IF YOU COULD ONLY PICK ONE PRODUCT, WHICH SUNESCAPE RETAIL PRODUCT FLIES OFF THE SHELVES? WHY? Sunescape Hydrating Body Butter, the smell is absolutely to die for. You can’t go wrong with a beautiful fragrance especially within a moisturiser, it adds another layer to the customer experience.

TO MIX OR NOT TO MIX…

That is the Question By Rebecca Miller

In recent years, there have been huge developments in skincare and cosmeceuticals. We have a much better understanding of the active constituents in the products we use, and how they work on and in the skin. But just like oil and water doesn’t mix, there are some active ingredient combinations that just don’t go together.

Some cancel each other out, some block the absorption of others, and some can cause real damage. It’s just as important to know what not to mix as it is to know what works well together, and it is important to know a little about the structure and function of the skin, in order to know how to protect it.

The skin is the largest organ in our body. It functions as our first line of defence against toxins, radiation and harmful pollutants, and it supports all our other bodily systems through the regulation of body temperature and the maintenance of our immune system. Therefore, it makes a lot of sense to be extremely mindful of what we are putting on our skin, and to understand what to avoid.

Just as your gut has a microbiome to keep your immune system in balance, so too does your skin, and it’s important to maintain the balance of this ecosystem. Your skin is covered by a film called the acid mantle, which functions as a protective barrier. The acid mantle requires balanced pH levels in order to work effectively, with an imbalance causing an inflammatory response.

This inflammatory response can be caused by a range of factors, from the products we use to how often we change products, and even the combination of products we use. The inflammatory response acts as a warning, so you know to avoid those ingredients or that combination of ingredients in future.

Our skin has three major layers: epidermis, dermis and hypodermis. The epidermis, which is also known as the epithelial layer of the skin, is the layer of your skin responsible for communication. It acts as a physical barrier, preventing loss of water from the body; and, just as importantly, it prevents the entry of substances and organisms into the body. of cell: • Keratinocytes (skin cells) • Melanocytes (pigment-producing cells) • Langerhans cells (immune cells). When we talk about the appearance of the skin in terms of smoothness and hydration, we’re mainly talking about keratinocytes. The primary function of keratinocytes is to form a barrier against environmental damage.

Keratinocytes contain as well as require a strong outer cell wall known as the cell membrane in order to do its job effectively; and this membrane of the keratinocyte cells is perhaps one of the most important in the human body. Why? They represent the ultimate barrier between our inner selves and the outside environment.

Langerhans cells are responsible for the skin’s immune response, and when exposed to potentially harmful substances, invoke an inflammatory response. Langerhans cells are present in all layers of the epidermis, but are most

highly concentrated in the stratum spinosum layer (a very important layer of the epidermis). The stratum spinosum plays a very important role in the skin’s strength and flexibility, and damage to this layer of the skin affects the functionality of the skin as well as the appearance of it.

Keeping these cells healthy is vital to keeping your skin functioning well and looking its best.

Ingredients from your skin care have to go somewhere. The skin doesn’t just absorb chemicals, it excretes them, and when our skin’s defence systems identify a chemical as problematic, it will either be excreted back through the skin, causing inflammation, or be delivered into the bloodstream to be taken to the liver for processing. Neither of these options are ideal, and place undue stress on the body.

If you look at the ingredient list of conventional skin care products, you’ll see that not only do they contain an alarming amount of chemicals, but often contain active ingredients that can cause harm when combined in a formulation. Many of the products advertised to “cleanse and clear” simply strip the skin of the natural oils essential to its proper function, and those advertised to treat conditions such as eczema or acne can often further disturb the skin’s mantle, causing more harm than good.

Conventional skincare (those harsh scrubs and soapy cleansers you find in the supermarket) is formulated with profit margins in mind. Corneotherapeutic skincare (the professional ranges you can only get from a qualified skin expert) is formulated with the health and protection of your skin as the highest priority.

This is why we recommend our clients use a corneotherapeutic range, designed to be bioidentical to your skin, reducing the risk of damage and delivering active ingredients to where they can heal and nourish the skin. You may see an adjustment phase when switching to corneotherapeutic skincare, as these products are designed to be delivered down to the stratus spinosum layer of the skin. When switching to products such as Dermaviduals serums and DMS base creams we can see an immune system response, however as the skin adjusts to the range this settles down fairly quickly. Conventional skincare does not have a bioidentical delivery system, and as such isn’t able to travel into the deeper layers of the epithelium. That is, unless you mix your corneotherapeutic range with a conventional range. This can be a recipe for disaster.

Mixing skin care ranges becomes a problem when you take a bio-identical product that mimics skin structure and function and then pair it with a conventional skin care product. Conventional skin care ingredients don’t work with the skin and can cause an accumulation of problems that may not be seen straight away. Additionally, an impaired skin barrier can allow products to travel down into the deeper layers of the skin and invoke an inflammatory response. We always recommend clients to stick with one consistent skin care range that is free of detrimental ingredients as we want to be working with the skin not against it. been put into the formulation as a ‘filler’ and what has been included as an active ingredient. Most, if not all, supermarket skin care ranges act like either dishwashing liquid; stripping your skin of its natural oils and/or used as abrasive modalities that damage the skin in order to slough off the so called ‘dead’ skin cells.

Synthetic substances and chemical compounds are now so commonly included in our food and our beauty products that it is not uncommon for us to expose the body to potentially toxic ingredients without realising. When talking about skincare, the largest issue is the distinction between a product that claims to be “organic” or “natural” and a product that doesn’t harm the skin.

If you’re someone who gets their skin care from a supermarket or large pharmacy chain, you don’t know what has been put into a formulation as a ‘filler’, and what is included as an active ingredient. Most, if not all, supermarket skin care ranges act like either dishwashing liquid, stripping your skin of its natural oils, or as a harsh abrasive, scratching and damaging the surface of the skin in order to slough off dead skin cells.

If you want to see what happened to my skin when I experimented with supermarket-brand skin care, you can search “Rebecca Miller Skincare Experiment” on YouTube. As I’m sure you can imagine, the results were fairly shocking, and I can safely say I will never use a supermarket brand on my skin again! with those products. Your skin gets accustomed to what you put on it, so if you’re chopping and changing your skin care regularly, you could be doing more harm than good.

If you’re not sure about a product or a combination of ingredients, it’s best to ask someone who really knows skin inside and out. We’ve seen ingredients go in and out of fashion, and we know what really works for your true skin type.

At the end of the day, we all want our skin to be radiant and clear. And there’s no better person to diagnose your true skin type and prescribe the best products for you, than a skin care expert.

Rebecca Miller the Skin Whisperer is Australia’s leading Skin Expert and creator of skinfit90 – the world’s first online bespoke skin health and well-being program educating and inspiring women to lead their best life. Rebecca’s purpose is to empower women to feel confident and educate them to love the skin they’re in. Visit www.skinwhisperer.com.au.