Dateline City

WAX HEATERS WHICH DO IT ALL

THE ALL-TIME CLASSIC

BeautyPRO 1000cc Wax Heater is the all-time bestseller with the convenience of a handle. Great for all wax types, this no-mess wax heater features ultra-fast heatup, adjustable temperature settings, and a removable insert with scraper bar.

THE ORIGINAL & BEST

Two wax wells, one super compact design. BeautyPRO Twin 1000cc Professional Wax Heater is a dynamic duo featuring twin wax wells with separate temperature controls. Each removable insert features a spatula bar to remove any excess wax. Saves time, space and money.

THE CLASSIC MEETS CONVENIENCE

The all-time bestseller in a convenient, smaller size. BeautyPRO 500c Wax Heater is the downsized, spacesaver with every single classic feature we love. Also comes with a removable base which can used as a drip tray. Ultra-fast heat-up for all types of wax.

THE SPACE-SAVER

Optimise bench space with BeautyPRO 450cc Wax Genie Wax Heater. This lightweight, portable wax heater heats all types of hair removal products, sugar or wax-based. Super quick heat-up, of course!

THE TRAVELLER

On-the-go convenience with BeautyPRO Petite 115cc Wax Heater. This perfectly compact wax heater offers ultimate portability for use anywhere. No inserts needed – simply heat wax directly in the well.

THE ULTIMATE

Maximum performance without the maximum price tag. BeautyPRO Elite 1000cc Wax Heater features incredibly fast heat-up and variable heat control. Designed without a handle to save precious space.

THE ESSENTIALS

Everything and anything you need to customise your waxing services. BeautyPRO waxing accessories include wax strips and rolls, wooden spatulas, protective collars, waxing table paper and more.

FOR MORE INFORMATION: CALL DATELINE IMPORTS P/L ON (02) 9666 3611 OR VISIT DATELINECITY.COM

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A COLLECTIVE TIDAL WAVE By Gry Tomte

“One voice is a drop in the ocean. Many voices make a tidal wave”....This was my thought as I woke up one morning. It was a timely prompt to stand up and make some collective noise to help save our industry.

The beauty and aesthetic industry here in Victoria was hit with 7 months of business closures. And because some clinics had expanded since last year, that one month in between meant they’d lost the last round of job keeper. Not to mention we could see so many illogical rules being thrown around, and it was clear our industry was forgotten about.

The heartache of seeing friends in the industry agonise over whether they could possibly keep going any longer, or whether they had to make the decision to throw in the towel, was absolutely heart breaking. We’ve seen several clinic owner suicides, and many absolutely ruined financially. So, on this particular day I was chatting to 3 other clinic owners; Kiki Abouchakra (Chakra Face and Body) Maddison Osbourne (The Aesthetic Skin Clinic) and Alishia Boot (Bare Laser and Skin) about the frustrations and the desperation out there. And I uttered that perhaps if we could create some noise the only way I personally know how - via social media - we might have a chance to get heard.

I suggested we could do a factual (but perhaps a little controversial) video - and then an instagram tile launched by anyone who wanted to take part, at the same time on the same date, tagging the same news outlets and government officials.

The thought was that surely this would constitute a social media tidal wave. 20 minutes we’d grown too big for our instagram group chat and set up a Facebook group instead, calling it Save Vic Skin Clinics.

It was absolutely incredible to see so many in the industry all coming together. Even clinic owner’s, interstate, who weren’t affected personally, offered to help.The group quickly grew to around 400 industry professionals who all wanted to do their bit.

The response to the post and the video was immediate!

The media started calling and they mentioned the trending #SaveVicSkinClinics hashtag. Our clients sent so many messages of love and support - and to this date they are daily mentioning how proud they are that we stood up for our industry - and them - the way we did.

It wasn’t enough though. Still we had no date. So, I wrote a letter to the Premier - and the same group emailed it through, each signing off on their own behalf - and also put it up on their social media. This time it made a tidal wave!

When the announcement finally came from the Premier that our voices had been heard and that we had a date, I wish I could say I felt happy...

but to be absolutely honest, I felt deflated and exhausted. I felt that somehow, after all the work so many people in our industry had put in to create change (Nancy Abdou and Olivia Mulholland had been working with MP Batt Bach, April Brodie speaking to Peta Credlin... the list goes on and on) - the extra 2 weeks felt like a slap in the face.

Many businesses couldn’t’t wait that long. But at least we had a date.

One thing is certain. Our industry is powerful when we stand together. And from this campaign, I havemet so many incredible people - so many amazing, passionate business owners and industry educators who put aside competition and self-interest, all to come together to create change. Too many people to name and not miss anyone - so everyone who did something to stand up for our industry should be so very proud.

It was magical. Together I think we made a tsunami!