7 minute read
10 Minutes With Dr. Naomi By Clare Lamberth
B y C l a r e L a m b e r t h 10 MINUTES WITHDr. Naomi
From humble beginnings in regional coastal New South Wales, to the soaring highs of a aesthetically fine tuning the faces of Sydney’s elite and a 6 figure Instragram account, Dr Naomi shares with us her journey to where is today, her passion for high quality care for her patients and her new skincare line, Dr Naomi Skin.
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Tell us about yourself. Where did you grow up and what led you to study medicine?
I grew up in Newcastle, 2 hours north of Sydney. I was really young i.e. 17 years old when I had to choose my Uni degree and didn’t know what to do. I thought, “I wouldn’t mind learning about the body for a year until I decide what I really want to do” then the years just passed, and I graduated. My second choice was architecture, and I think that was really what I wanted to do. I got to make the world beautiful in a different way by choosing cosmetics though, but I think cosmetic medicine has the same drive as design/ architecture which is a love of transformations and aesthetics.
Tell how you first start out in the Aesthetics industry?
I was a resident in a hospital having trouble choosing a specialty. I was about to choose psychiatry, but then Botox landed in Australia, I went and had it and knew my future immediately. I was a young beauty achiever; I was made for this career.
How did The Manse come to be?
After being in the cosmetic industry for over a decade, I started a blog in the early days of social media (2011) and it became very successful, as there was so little quality content online at that time. I really wanted to make social media my fulltime job and I worked towards that goal by opening a cosmetic business.
What’s your clinic’s niche in the aesthetics industry?
We see the sophisticated beauty achievers in the industry. Those who want the advanced nonsurgical treatments and the highest level of beauty design. We are a clinic focused on excellence in safety, results, service and technology.
How do you go about trying to find balance between work, personal life and pursuing professional endeavors?
I’m a workaholic, and I do what I have to do while working towards doing what I want to do. I mostly love what I do now, which is being the creative director on multiple teams.
Your Instagram account has become an infamous source of inspiration, fun, education and insight into your skin and business journey. How has your notoriety online influenced your business?
Being big on Insta makes my business more popular with a younger and beautiful patient group, which is fun, but fortunately we have multiple sources of marketing so we get to see a wide range of types and ages as well, which I love. As a clinician, I just feel too much pressure. People have this expectation that I can do some type of magic. As a person, my fantasy is to be irrelevant and a recluse. I don’t really like being notorious much.
Congratulations on Dr Naomi Skin! Tell us about the process of creating the line and what led you to it?
I have always been into brightening since I had my first cosmetic job 20 years ago prescribing the original brightener (Kligman’s formula). When we are using injectables, lasers or skincare, our focus is on the reflection of light. That is the origin of beauty, so of course it’s my obsession. I didn’t understand why other cosmeceutical brands only had 1 brightening serum or maybe 2. I just wanted to make something that gave results and that people would be addicted to because they were so much happier due to using it.
Who is the Dr Naomi Skin client?
Our brand has been developed for our clients whom we refer to affectionately as Beauty High Achievers (BHAs). From all genders and age groups, they’re well informed on latest cosmetics trends, treatments and of course ingredients and formulations. We wanted to have comprehensive range from launch (18 potent formulations and 1 cleansing device) to make sure we would be offering tailored skin solutions to address all major skin concerns, using the latest development in skincare delivery systems (look out for our Drone Peptides that delivers ingredients right where they are needed for maximum efficacy), and of course science backed proven ingredients to make sure our BHAs will be fully satisfied by the level of sophistication involved in our formulations.
Any plans to put Dr Naomi Skin in other clinics in the future?
At this point in time, we plan to have the range available in my clinics (The Manse Paddington and Uptown) as well as exclusively online on our website DrNaomi.com. As any new business, we want to learn from our customer base and involve our community and listen to their feedback before expanding our distribution, to make sure we delivery at every level. Skin Heaven is in the details! So for next 12 months at least we will keep the brand very tight, but stay tuned for more news when we feel the time is right.
How does Dr Naomi Skin sit alongside professional Dermal Therapies (treatments like laser, peels, resurfacing, needling etc)
Whilst the range has been developed with a clinical mindset, to enhance treatments performed in our clinics, and to restore skin health post procedure, at this point in time our focus is on retail Direct to customers model. We have worked hard to ensure the range, whilst comprehensive, was also easy to navigate with 3 distinct ranges (EverySkin, Fillerista and Rejuvenate) and clear easy to follow 7 steps to help with the at home application and often tricky layering.
How do you find the line alongside traditional cosmeceutical and medical grade skin care lines?
I am proud to say, that we have worked hard to bring a fresh new approach to skin health and Dr Naomi Skin entire range is focused on brightening at its core. Our formulation ethos is based bringing radiance and luminosity to all skin types. Each and every one of our 18 formulas work synergistically to reduce pigmentation, even out skin tone, reduce redness and clear congestion to deliver that sparkle back to the skin no matter what the concerns are. The range addresses Fine line & wrinkles, loss of firmness, sensitivity, dryness and dehydration with our selection of powerful serums, moisturisers and our exciting Super Oils which we all love so much, always keeping in mind our BHAs and ensure that their skincare regimen works to deliver visible results and that radiant Selfie ready skin (without the need for the filter apps).
What are your plans for the future for The Manse and for Dr Naomi Skin?
Whilst we are keen to have our products out, officially available on site from the 1st if June 2021, after 3 years of development and testing, we have already about 6 other products in the works, so we will keep on adding to our range to ensure we are always at the forefront of innovation in skincare science. As far as our expansion plans go, well we have global ambitions and we are not shy about it, but for now, one step at a time and we could not be prouder to be able to bring this unique range to market and keep on innovating to deliver the best for all BHAs out there.
With The Manse clinics, we are focused on opening a third right now. We also bought the site for a 4th over a year ago and will work on that once our third is operational.
Discover Dr Naomi Skin at www.drnamoi. com and follow Dr Naomi’s insightful & hilarious Instagram account at @drnaomi1.
