FEATURE
>
i m o a Dr. N
10 MINUTES WITH
By Clare Lamberth
From humble beginnings in regional coastal New South Wales, to the soaring highs of a aesthetically fine tuning the faces of Sydney’s elite and a 6 figure Instragram account, Dr Naomi shares with us her journey to where is today, her passion for high quality care for her patients and her new skincare line, Dr Naomi Skin.
“I’M A WORKAHOLIC, AND I DO WHAT I HAVE TO DO WHILE WORKING TOWARDS DOING WHAT I WANT TO DO.”
Tell us about yourself. Where did you grow up and what led you to study medicine? I grew up in Newcastle, 2 hours north of Sydney. I was really young i.e. 17 years old when I had to choose my Uni degree and didn’t know what to do. I thought, “I wouldn’t mind learning about the body for a year until I decide what I really want to do” then the years just passed, and I graduated. My second choice was architecture, and I think that was really what I wanted to do. I got to make the world beautiful in a different way by choosing cosmetics though, but I think cosmetic medicine has the same drive as design/ architecture which is a love of transformations and aesthetics. Tell how you first start out in the Aesthetics industry? I was a resident in a hospital having trouble choosing a specialty. I was about to choose psychiatry, but then Botox landed in Australia, I went and had it and knew my future immediately. I was a young beauty achiever; I was made for this career. How did The Manse come to be? After being in the cosmetic industry for over a decade, I started a blog in the early days of social media (2011) and it became very successful, as there was so little quality content online at that time. I really wanted to make social media my fulltime job and I worked towards that goal by opening a cosmetic business. What’s your clinic’s niche in the aesthetics industry? We see the sophisticated beauty achievers in the industry. Those who want the advanced nonsurgical treatments and the highest level of beauty design. We are a clinic focused on excellence in safety, results, service and technology.
12
Beauty Biz Year 14 Issue 3
How do you go about trying to find balance between work, personal life and pursuing professional endeavors? I’m a workaholic, and I do what I have to do while working towards doing what I want to do. I mostly love what I do now, which is being the creative director on multiple teams. Your Instagram account has become an infamous source of inspiration, fun, education and insight into your skin and business journey. How has your notoriety online influenced your business? Being big on Insta makes my business more popular with a younger and beautiful patient group, which is fun, but fortunately we have multiple sources of marketing so we get to see a wide range of types and ages as well, which I love. As a clinician, I just feel too much pressure. People have this expectation that I can do some type of magic. As a person, my fantasy is to be irrelevant and a recluse. I don’t really like being notorious much. Congratulations on Dr Naomi Skin! Tell us about the process of creating the line and what led you to it? I have always been into brightening since I had my first cosmetic job 20 years ago prescribing the original brightener (Kligman’s formula). When we are using injectables, lasers or skincare, our focus is on the reflection of light. That is the origin of beauty, so of course it’s my obsession. I didn’t understand why other cosmeceutical brands only had 1 brightening serum or maybe 2. I just wanted to make something that gave results and that people would be addicted to because they were so much happier due to using it.
