Zaanstad Wonderland: A Mechanism for the ‘Hidden Agenda’
Prinka Anandawardhani - Urbanism 2018
CONTENT OF ATLAS . . . A. INTRODUCTIONS I. Regional Approach II. Historical Observations III. Research Question; IV. Site Analysis V. First Impression Portrait
B. CITY CONFIGURATION ANALYSIS 2 3 4 5 6
I. City Structure II. Street Networks III. Parcells IV. Density V. Building Year VI. Building Functions VII. Building Typology VIII. Landscape Analysis. IX. City Structure Portrait
C. THE OLD AND NEW IMAGE 8 9 10 10 11 11 12 13 14
D. FORESEEING THE FUTURE I. Planning Authority: The Hidden Agenda II. Zaanstad as an Open City a. Potential and LimItation Analysis b. Boundary Analysis c. Proposed Development of Zaanstad
I. Prominent Maps of the Old Days: De Molens II. Prominent Maps of the Moment: Tourist Trail III. Theoritical Approach on Urban Tourism IV. Facade Study of Zaanstad V. Paradigm Change Portrait
16 17 18 19 20
E. FINAL PORTRAIT 22
23 24 25
III. Zaanstad as a Complex System a. Base Layer of Zaanstad b. Occupation Layer of Zaanstad -Urban Housing -Recreational
Prinka Anandawardhani | Tutor: Marco Lubs | AR1U090 | MSc. 1 , Q1 | Urbanism
26
27 28
The Growing Touristic City Through a Kaleidoscope Lense (Animation) I. Ingredients and Equipments of Zaanstad II. Experiment Series III. Animation Timeline
30 31 32
A INTRODUCTIONS
I. II. III. IV. V.
Regional Approach Historical Observation Research Statement and Question Site Visit Observation Portrait of First Impression
02
I. INTRODUCTION
HOLLAND PROVINCES
NOORD-HOLLAND MUNICIPALITIES
Having situated next to the municipality of Amsterdam, Zaanstad has a significant role to sustain the existence of the country’s capital. Zaanstad is a conurbation area comprised of seven villages; Zaandam, Koog An De Zaan, Zaandijk, Wormerveer, Krommenie, and Assensdelft--which were only established in the recent January 1st, 1974. With the windmills of Zaanse Schans being the icon of this region, what is exactly the role of the municipality? Whether it is industrial or tourism, has the identity of the place change from centuries ago?
ZAANSTAD MUNICIPALITY
DEMOGRAPHY TODAY
POPULATION : 154,865 AREA: 73.9/KM2 DENSITY: 2,096/KM2 GENDER:
AGE GROUP:
0
0.5
1.0
1.5
2.0 km
03
II. SIGNIFICANT EVENTS THROUGHOUT THE HISTORY Czar Peter 1 of Russia resided in Zaandam during his Grand Embassy. He wanted to learn the Dutch shipbuiilding industry since Netherlandwas one of the most developed country in the world at the time.
During the Dutch Golden Age, Zaanstreek Region produced goods for the enourmous market in Amsterdam. Thousands of windmill were built to process scandinavian woods for the ship and paper industries.
1600
During the period of economic stagnation, almost all the shipyards in Zaanstad disappeared along with some of the industrial mills.
1697
1750
The first railway operation in Zanstreek was opened on November 1st, 1869. With the main station being in Zaandam, it connects route from Amsterdam to Den Helder and Enkhuizen.
Captivated by the beauty of Zaanstad’s rural and industrial landscape, painter Claude Monet stayed for four full months to do paintings.
1871
On the Second Major Industrial Heyday, the windmill were largely replaced by steam, diesel, gas, and electric motors. This cause larger factory buildings to appear along the Zaan river.
1869
1850 WAM Architecten completed a hotel that is composed by overlapping the traditional Zaanstad green wooden houses. Not until long, this becomes a new icon of the municipality.
The first Albert Heijn grocery storein Netherlands was opened in Zaanstad. In January 1974, seven small villages/ town/city of Assendelft, Krommenie, Wormerveer, Westzaan, Zandijk, Koog and de Zaan, and Zaandam decided to merge as one Zaanstad Municipality.
1887
1974
2010
04 01
III. ZAANSTAD WONDERLAND: A Mechanism for the ‘Hidden Agenda’ The tracked-record of Zaanstad showed that this place was a significant region of industry. Although with the changes of technology, there has been a decline in the amount of bulky industries in the last centuries. And if you google Zaanstad right now, it appears that the stains from the factory has been washed away by the Inverdan town planning that begins in 2003. The start of this Atlas would show how the author perceived the city today. Does it still contain traces of the industrial identity of the place? Or has it changed?
Zaanstad Villages - A diagram showing the significance of the village as it gets closer to Amsterdam or the port of Zaan.
Inverdan Development Area, Zaandam
‘Zaanstad is a complex of 7 villages who were not ready to cooperate,’ addressed the Inntel Hotel Architect, Sjoerd Soeters. Proven to always be fully booked, he also argued that ‘Zaanstad can only compete with other places if using its own language, so the new buildings should reflect the Zaanstreek heritage.’ Being the biggest town prior to the merge, it has been accepted that Zaandam is the centre of Zaanstad. The refurbishment of the Inverdan area within this architectural style did created a ‘bilbao effect’ to the region. But what is exactly the continuation of this ‘Disney Parks’? Will it have more ‘rides’ on the other parts of the municipality? What is the vision of the city and how will it change? The analysis of this atlas aims to discover the future plans of the city by looking at the current state. ‘The Elementary Windmill Project’ - A model showing an early interpretation of the municipality; how the old industrial image is being ‘coated’ with fantasy.
05
IV. VISITING ZAANSTAD
[INDUSTRIAL]
[ARTIFICIAL]
[GREEN]
[INVISIBLE BIG RIVER]
[RESIDENTIAL]
06
Humour, shall this city needs!
Of the tremendous dirt caused by industries, At least Verkade’s one gave a (strong) chocolate smell. Of the polluted skyline the chimney blow, Soeters came piling the green wooden houses to cover it. And so it became, A playground to advertise!
B CITY CONFIGURATION ANALYSIS
I. City Structure II. Street Network Configuration III. Density Analysis IV. Building Year Analysis V. Building Use Analysis
VI. Landscape Analysis VII. Building Typology VIII. Portrait of City Configuration
08
1869 - Coming of Railways
The first station opened in Zandaam on November 1st, 1869. Connecting Amsterdam, Zaandam, to Alkmeer. At this time Zandaam is still located behind Amsterdam with reference to where the ships enter.
1882 - The North Sea Canal
The opening of North Sea Canal gave ships easier access to Amsterdam. At the same time reclamating Zaandanmer Polder, Westzaner polder, and Nauernas Polder of Zaandam.
1900 - Heading Towards 20th Century
The population starts growing along the river of Zaan.
I. THE CHANGES OF STRUCTURAL ELEMENTS OF THE REGION
1925 - The Dam of Zaan
The second period of Industrial Revolution after its stagnation in the 18th century allow Zaandam to enlarge their port for mobility purposes.
HIGHWAY MAIN HIGH STREET WATER BODY RAILWAY 0
0
0
0
1982 - Highway, Extended
The further development actually follows the line of the railway. Therefore the highway is build such that it intersects the centre of Zaanstad.
HIGHWAY MAIN HIGH STREET WATER BODY RAILWAY
0.5
1.0
1.0
1.5
1969 - The Highway
The fact that the railway was built adjacent to the river intensifies the development along the Zaan river.
2.0 km
0.5 2.0
3.0
1.0
4.0 km
1.5
1.0
2000 - The 21st Century
2.0 km
2.0
3.0
4.0 km
The early growth of Assendelft indicates the development of Zaanstad might go along the loop of the water body.
2017 - Zaanstad Today
Having to grow futher through the line, a new centre point is seen tobe developed around Wormerveer.
09
II. STREET NETWORK CONFIGURATIONS
Tebelin jalan Koog An De Zaan; strictly housing units of mid 20th century
Zandijk; a suburban extension surrounded with remaining industrial areas
0
0.5
1.0
1.5
2.0 km
B-Type (Bilateral):
Mainly grid with crossroads. Streets are of high connectivity, mainly on central locations.
Krommenie; mixed urban housing with public buildings
C-Type (Conjoint):
Could be any village or suburban extentions. It is a mixture of regularity and irregularity with moderate connectivity.
Assendelft; majority mid 20th century housing units
D-Type (Distributory):
Low connectivity road for private pods. Loop roads with many branching routes in tree-like formations.
Wormerveer; mixed urban housing with public buildings forming another centrre
Westzaan; straight-line village due to nature reservation policy
Zaandam; continuous street with mixedsize grid and various type dwellings
10
III. DENSITY ANALYSIS Legend
0
0.5
1.0
1.5
2.0 km
Type 1 Type 2 Type 3 Type 4 Type 5 Type 6
FSI 3 2 1 0
0.5
1
GSI
Conclusion Area: 73.9 km² Density: 2,096/km² [2018] The area is denser on the ribbon of the Zaan river--especially towards the mouth of the port.
IV. BUILDING YEAR ANALYSIS Legend < 20th Century 1601-1700 1701-1800 1801-1900
20th Century 1901-1910 1911-1920 1921-1930 1931-1940 1941-1950 1951-1960 1961-1970 1971-1980 1981-1990 1991-2000
> 20th Century 2000-2015 Conclusion The early development started along the water bodies, and expanded outwards rapidly on the 20th century. 0
0.5
1.0
1.5
2.0 km
11
V. BUILDING USE ANALYSIS Legend Residential House, Apartments, Accomodations
Essential Public Facilities Hospitals, Schools, Officies
Commercial Multifunction Halls,
Industries
0
0.5
1.0
1.5
2.0 km
Sport Centres Shop Centre, Mixed Used Building Engineering/Chemical Factories
Conclusion On the last century, Zaanstad is seen to be growing as a residential area. Five nodes of commercial area is observed along the line of the river. Potential exposure of identity could be executed on these areas.
VI. LANDSCAPE ANALYSIS Legend Recreation
Public Park, Sports Park, Golf
Pedestrian Walkways
Urban Pockets Plaza, Urban Natural Greenery Grassland
(Peat Polders) Forests
Agriculture Arable Land, Farm, Vegetation
Conclusion Zaanstad municipality is composed of a greater amount of landscape to its built area. With frequent parks around the neighborhood, a rural area could easily be reached from the city. 0
0.5
1.0
1.5
2.0 km
12
VII. BUILDING TYPOLOGIES
13
14
Bordering the cities are machines: Bulky, smoky, and dirty But once you are on the other side you see, The gems inside are finding its way out Portruding the walls of the old image
C THE OLD AND NEW IMAGE
I. Prominent Maps of the Old Days: De Molens II. Prominent Maps of the Moment: Tourist Trail III. Theoritical Approach on Urban Tourism IV. The Old and New Comparison Sketches VI. Portrait of the Changing Paradigm
I. PROMINENT MAPS BEFORE THE 20TH CENTURY oil mills
peel and flour mills
wood-saw mills
paltrok
chocolate, mustard mills
led and snuff mills
paper mills
water mills
*data not available
16
Map of Windmills on the First Industrial Revolution, 1650-1750 (Holsyushen, 1971)
Movement of people in Zaanstad before the 20th Century the map shows the daily flow of people from the houses to the mills, the Zaan river as the main transport route, and the transport flow of goods to Amsterdam.
TO AM S
TERDA
M
Map of Industries on the Second Industrial Hey-Day, 1850 (Holsyushen, 1971)
II. PROMINENT MAPS OF THE 21TH CENTURY
orde rham No
GUISWEG
ZOOM
No ord
erh am
OOSTERVELD
an Za
Zaandijk Zaanse Schans
Jagersplas
PHOTOGRAPHY: Jeroen Scheelings and Fotografie Bart Homburg
TEXT: Marene Kok (Stichting Marketing Zaanstreek)
0
Het Zwet
100 200 300 400 500m
DESIGN & PRODUCTION: LassooyDesign
Koog aan de Zaan Zaandam Kogerveld
A7
De Poel
WALKING TRAILS IN THE ZAAN REGION
E
DEIND
an
BOON
TOREN MARKTSTR .
MONET ATELIER
HISTORIC WAREHOUSES WORMER
TOWN HALL
Zaandam
MEI
STR.
ZAANWEG
Wormerveer
ZAANTHEATER
INNTEL HOTEL
ZAAN WEG CZAAR PETER HUISJE
WAN WILHELMINADELW PARK EG
ZUID
PAD
Zijkana
KARNEMELKSPAD
EIND
E
N203
WARMOES
HENNE
WARM STR.OES
al D
NOOR
DICK LAAN PLEIN
ORANJESTR . ESDOOR NLN.
FRANKL STR. IN EDISON
N203
Koog aan de Zaan
-
SUMAT BILLIT RA KADE ON
N8
WEG IRENE
PR. BRIG. HOGEW
DE ADELAAR
EG
al
WEG ZAANDIJKER
eekana
SUR. STR. NDT-
Zaan
Noordz
STRAAT
Weijenbus
KROM. PAD
Zaan
Uitgeestermeer
A8 ICE RINK
VERKADE FACTORY
KERKST RAAT
STRAAT
Apart from the iconic factories belonging to, amongst others, Lassie, De Adelaar and Boon the walk also features two early examples of social housing in courtyards. The public cemetery (a municipal monument since 2017) is worth a visit because it contains the oldest trees in the area, where herons nest in great numbers.
Zaanse Schans
N203
AMSTERDAM
SOENDA
Uitgeestermeer
Deilings
A8
SWIMMING POOL
ZAANDAM
6.5 KM
Starting point: train station Wormerveer HAARLEM Wormerveer is the only Zaan village with an open waterfront. The front doors to the properties all face the Zaan so that the residents their factories on the opposite side. The Zaanbocht (‘Bend in the Zaan’) is home to a range of different specialist stores and restaurants. The Wandelweg (‘Strolling Road’) runs parallel to the Zaan and although the name may suggest otherwise, it is now a busy main road. Between these two thoroughfares there is a public park which was opened in 1899 by the young Queen Wilhelmina and named after her. It is one of the few Dutch public parks in private ownership.
RIOUW
AAL S A MER AM ALKMA STE R LV BEE EEN MS BE TER BEV RGEN ERW BLOBLARL IJK EM CUM EN CAS DAAL T DEN RICUM HEL D DR DIE ER EDA ECHTE MEN M-V RLA OL ND ENK ENDAM GOO HUIZ ISE EN HAR M LEM HA EREN M A HAR ERLE RLEM LEM DE C ME . A. HEE RMEE MS R HEE HEEM KERK RHU ST GOW EDE AAR H D HOL HILV EILOO LAN ERS DS UM KRO O HOO N R KOG HUIZ N GE EN LAN NLAN DSM D LAN EER GED IJ MM LAR K EDE EN M OOS BLIK TZA A OUD OPM N ERA EER PUR MSTE ME L REN S D STE CHAGE DE N BRO EC TE UIT XEL G UIT EEST HOO RN WA VELSE TER N LAN D WIJ WEE WO DEMER SP RM EN E ZAA RLAND ZAN NSTAD DVO ORT Uitgeestermeer
Alkmaardermeer
Dodde
n
Za
WORMERVEER
Zaa
BEZOEKERSCENTRUM DE POELBOERDERIJ
Krommenie Wormer Wormerveer
The most scenic routes, according to locals
3
0
KADE REMBRA
N2
In the summer months Bakkie Leut opens its terrace on the Zaan where you can enjoy a drink and the view over the Zaan.
Vroonmeer
IJ - Plas
cafesman.nl
N203 EDITION: March 2017
PHOTOGRAPHY: Marene Kok (SMZ) and Jacob Baartse
0
DESIGN & PRODUCTION: LassooyDesign
PASSENGER FERRY (MAY-OCT)
Noordz 100 200 300 400 eekana De Marken al
500m
A
ord erh am
Deilings
50,000
60,000
70,000
rham
De Marken
No orde
D
Zijkanaal
an
VEER DIJK
Za
DE ADELAAR
N203
an
BOON TOREN
N203
EDITION: March 2017
ZAANSTREEK.NL
PHOTOGRAPHY: Marene Kok (SMZ) and Ton Vermij
TEXT: Marene Kok (Stichting Marketing Zaanstreek)
0
DESIGN & PRODUCTION: LassooyDesign
100
200
300
400
A8
500m VERKADE FACTORY
an
Het Zwet
HISTORIC WAREHOUSES WORMER
Het Zwet
The most scenic routes, according to locals
Za
aa an 300
400
aal
500m
an
an
Zijkan
NWE VRT
Zaandam
ZAANTHEATER
INNTEL HOTEL
A8 CZAAR PETER HUISJE
R. K.MARXST LAG . PARKSTR
JULIANA
SPORTS CENTRE OOSTZAAN
ST. MICHAËL COLLEGE
Het Zwet
ZAANS MUSEUM
IJK ED
VERKADE FACTORY
DE ADELAAR
De Poel
TWISKE BEHEERSKANTO
N203
BRUG
KRAAIEN PAD
ZONNEW. PAD
Poel
MONET ATELIER
De
TOWN HALL Zaandijk Zaanse Schans SWIMMING
POOL
Zaan
aal D
naal
TOWN HALL
LAAN W.DREES
n
zeeka
PASSENGER FERRY (MAY-OCT)
HAZE PAD
E STUIN DOMINE
Zaa
Noord
N246
Stoo MONET ATELIER
N203
N203
BRE DENHOF STR.
N8
A8
De Marken
Za
Za
aal D Zijkan
rham
orde No
200
VERKADE FACTORY
A7
AMSTERDAM
Starting point: car park at Zaanse Schans (paid) HAARLEM Directly BOON opposite the windmills of the Zaanse Schans in Zaandijk lies TOREN named after a hulling mill set up there in 1669. Ever Gortershoek, since it has been a neighbourhood of the welltodo and is now HISTORIC WAREHOUSES WORMER referred to as ‘The pearl of the Zaan region’. You will find beautifully decorated merchants’ houses, a museum, a former town hall, a sculpture park near an old paper warehouse and a charming church converted into flats. Wormerveer There are also plenty of places to get a drink or something to eat along the dyke. The Domineestuin is an original neighbourhood where a private initiative has led to renovation of the old properties, the preservation of the pattern of ditches and the construction of new wooden buildings in the historical style. Around the aptly named Karl Marxstraat you can see fine examples of social housing from the early 20th century. NB: In the summer a passenger ferry runs from the lock on the Lagedijk to windmillBEZOEKERSCENTRUM De Bonte Hen and in the opposite direction. This reduces the walkDEconsiderably. POELBOERDERIJ
ICE RINK
Zaandam Kogerveld
ZAANDAM
3.5 KM
TAK- V.HOUTEN STR. KADE
Zaanda m
Amsterdam
GORTERSHOEK AND DOMINEESTUIN
N203
Zaanse Schans
rham
orde
No
an
Za
n
Deilings
an
Poel
100
A7 de Zaan
EZELS PAD
Za
sche Vaart
De
Zaandijk Zaanse Schans
zeekan
0
Jagersplas
Nauerna
N246
Noord an
DESIGN & PRODUCTION: LassooyDesign
A8
DE ADELAAR
N203
Alkmaardermeer
naal
Za
PHOTOGRAPHY: Mike Bink fotografie and Dirk Brand Fotografie
TEXT: Marene Kok (Stichting Marketing Zaanstreek)
Krommenie Wormer WormerKoog aan veer
The most scenic routes, according to locals
ST. MICHAËL COLLEGE
zeeka
A7
EDITION: March 2017
ZAANSTREEK.NL
BEZOEKERSCENTRUM DE POELBOERDERIJ
6
ZAANS MUSEUM
Noord Koog aan de Zaan
SWIMMING POOL
N8
KrommenieAssendelft
Dodde
Het Zwet BRAAKDIJK
l
Poe
Zaandam Kogerveld
WALKING TRAILS IN THE ZAAN REGION
PASSENGER FERRY (MAY-OCT)
Jagersplas
LEEGHWA TERWEG
SONOYWEG
De Poel
dekraai.nl
Vroonmeer
N203
Zaa
RINGDIJK
sche Vaart
sche Vaart
Nauerna
DE ADELAAR
ICE RINK
A8 ST. MICHAËL COLLEGE
ZAANS MUSEUM
PAD RS
ZEILEN MAKE
De
Zaandijk Zaanse Schans
BROEK
Nauerna
Wormerveer
Poe
De
De Marken
ERS HAALD
At the Zaanse Schans have a look round the Zaans Museum or in the compact ‘Zaanse Tijd’ Clock and Watch Museum. Or visit a windmill and discover how timber is sawn, how chalk is ground, spices milled and oil pressed. Wormerveer
A7
CZAAR PETER HUISJE
N203
KALVERRINGDIJK
an
N203
ZAANS MUSEUM
l
ER
naal
N246
ZAANTHEATER
INNTEL HOTEL
ST. MICHAËL COLLEGE
SWIMMING POOL
ENGEWORM
Zaandijk Zaanse Schans
PASSENGER FERRY (MAY-OCT)
zeeka
Weijenbus
Zaan
Zaandam
De Poel DE ADELAAR AMSTERDAM
Noord
ICE RINK
KrommenieAssendelft
HISTORIC WAREHOUSES WORMER
N8
ZAANDAM
6 KM
Starting point: car park at Zaanse Schans (paid) BEZOEKERSCENTRUM HAARLEM DE POELBOERDERIJ The Zaanse Schans was officially opened in 1972 to preserve the timber buildings and has since developed into a top tourist attraction. Go from the hustle and bustle to the tranquil: first past the many wooden houses and windmills along the Zaan and Kalverringdijk, then follow the Enge wormer dyke (beware of N246 traffic!) and continue along the waters of the Ring vaart. The many house boats in the Braaksloot and certainly the hamlet of Haaldersbroek exude the N203 ambiance of days gone by. There is still no mass tourism here. It is likely that this area has been inhabited since the 13th century and the oldest house still standing, at number 11, is from 1661. NB: The Haaldersbroeker dwarsstraat (longest single street name in The BOON TOREN Netherlands!) is possibly even more attractive even though this is not a through route. The road HISTORIC WAREHOUSES WORMER ditch which every Zaan pathway originally had has not yet been filled in here.
Za
BOON TOREN
N203
ZAAN HERITAGE
TOWN HALL
jk
5
MONET ATELIER
PASSENGER FERRY (MAY-OCT)
Zi
Zijkan aal D
N8
SWIMMING POOL
BEZOEKERSCENTRUM DE POELBOERDERIJ
KrommenieAssendelft
N203
Krommenie Wormer Wormerveer
Wormerveer
Nauernasc he Vaart
Uitgeestermeer
De Poel
Vroonmeer
WALKING TRAILS IN THE ZAAN REGION
Zaandam
Markervaart
Weijenbus
an
0% TS 7 RIS
Statistics on the number of tourists, tourism jobs, and tourism-related businesses in Zaanstad, Noord-Holland, and Netherlands - The collection of graphics show that the tourism business is continuously rising in the municipality each year. It also says that Zaanstad are among the top five tourist destination in Noord-Holland itself. Showing that 70% of the tourists in Zaanstad are international, the municipality needs to brainstorm strategies to portray the impression they want to give to the world about the place--presumably the whole of Netherlands as well.
ka
De Marken
BARTELSLUIS ICE RINK
Za
Za
No orde
Wormerveer
N8
de-bataaf.nl KrommenieAssendelft
an
Zaanse Schans
40,000
M MERPAD
30,000
ZAANDA
20,000
A7
Za
STR.
Zaan
10,000
KOETSERSTR. PAPIERMAKER
Zaanda m
0
TR.
KALVER RINGDI JK
10,000
Zaandam Kogerveld
RIGAS
Zaan
20,000
STR.ALSER
Zaanse Schans
30,000
ICE RINK
ENGEWORMER BORDW
SWIMMING POOL
Zaan
40,000
Jagersplas
DORPSSTRAAT
HISTORIC WAREHOUSES WORMER
De Poel
KALVERRINGDIJK
50,000
A8
Het Zwet
Koog aan de Zaan
ekanaal
CURIUSWG MER
Zaandam
60,000
rham
70,000
STERN
RIETGORSPAD
Noordze
BEZOEKERSCENTRUM DE POELBOERDERIJ
Have a look in visitor centre De Poelboerderij and rent a canoe or take a trip on a whisper boat.
l
Poe
SWIMMING POOL
De Marken
SPAD
BEZOEKERSCENTRUM DE POELBOERDERIJ
BOON TOREN
NWE WEG
No
Vroonmeer Vroonmeer
VEENMO
The most varied walk of all ten, featuring panoramic views and heritage sites. And as grand finale: the Zaan. Denoted by red arrows. The Wormer and Jisperveld is the largest connected peat meadow area in Western Europe. It consists of hundreds of narrow islands bordered by rustling reeds and narrow ditches and canals. The extensive nature area is teeming with birds. So as not to disturb them you are only allowed to enter the area in whisper boats. However, there is plenty to see and hear from the edge of De Poel. After this first part you walk along Dorpsstraat in the old ribbon village of Wormer, and then the route goes past an ice rink to the dyke of Enge Wormer. Here you can see very clearly how low some of the locals live! In 1638 the former lake on your left was pumped dry andN203 the land now lies some three meters below sea level. The hamlet of Bartelsluis is officially part of Wormer. Walk to the Zaan via the modern, distinctive town hall, then along the old industrial wall and finally past some modern businesses before returning to the starting point.
KrommenieAssendelft
an
Alkmaardermeer
Dodde
Weijenbus
De Poel
KERKEPAD
2017
JOB AVAILABILITY
ekanaal
De
Zaandijk Zaanse Schans
AMSTERDAM
HAARLEM
ROERDOMP STRAAT
Uitgeestermeer
BUSINESS
Weijenbus
ZAANDAM
7.5 KM
Noordze
Het Zwet
Krommenie Wormer Wormerveer
N246 The most scenic routes, according to locals
WORMER Starting point: bezoekerscentrum (visitor centre) De Poelboerderij
Zaandam
erh ord No
WALKING TRAILS IN THE ZAAN REGION 4
Zij
am
ST. MICHAËL COLLEGE
ZAANS MUSEUM
Vroonmeer
AMSTERDAM
na
al
H
TEXT: Marene Kok (Stichting Marketing Zaanstreek)
Amsterdam
ZAANSTREEK.NL
Weijenbus
ZAANSTAD
3,500
2016
STRAAT
3,520
De Marken A8
an
3,540
810
Poel
De
Zaandijk Zaanse Schans
N246
an
820
EDITION: March 2017
ZAANSTREEK.NL
STEIJN STR.
3,560
STR. FD
NOO RDE RHOO
Zaan Zaandam
ENGELPAD
WEZEL
stichtingzuiverekoffie.nl
Deilings
EG
3,580
NOORDE RVAARTD IJK
ZUIDE RHOO FDST RAAT
DUIN KERK EN
an Za FREEK
Za
LOCAL TO UR I
VLIETS END
IEPE NSTR .
am
erh
ord
No
PAD
Za
TOURISM-RELATED BUSINESS TOURISM-RELATED JOB
sche Vaart
Zaandam
Visit the museum Het Honig Breethuis (open Thurs to Sun 13.00 – 16.00) and learn how a prosperous paper manufacturer’s family lived around 1830.
ZAANTHEATER
INNTEL HOTEL
CZAAR PETER HUISJE
IJ - Plas
brouwerijhoop.nl
ZAANSTREEK.NL
0
100
200
300
400
Zaanda m
Za
an
Krommenie Wormer Wormerveer
De Poel
A7
WESTZI JDE
AMSTERDAM
an
Zaan
Za
Zuidwestplas
ZIJDE OOST
Jagersplas
IJDE WESTZ
HERE
MONET ATELIER
TOWN HALL
Zaan
lH
Noordze
ekanaal
CZAAR PETER HUISJE
A7
l
am Amsterd
N203
A7
ZAANTHEATER
INNTEL HOTEL
N203
PHOTOGRAPHY: Ben Rijks and Marene Kok (SMZ)
0
100
200
300
400
aa
Zaandam
Za A10 an
EDITION: March 2017
TEXT: Marene Kok (Stichting Marketing Zaanstreek)
500m
DESIGN & PRODUCTION: LassooyDesign
an
DE ADELAAR
Zaandam Kogerveld
ZAANSTREEK.NL
Noordzee kana
VERKADE FACTORY
AMSTERDAM
Zaandijk Zaanse Schans
De
l
Poe
IJ - Pla
TALMA PLN. J.
WIND HOUW
Jagersplas
K.
ERST R.
K
M. NSZ SIMO
Z.KER STR.
HORN
LAGE
IJK ZUIDD
Zaandam Kogerveld
LAANS
DONIA TR. STR.
TR. STADTS
CZAAR PETER HUISJE
EEK STR. VERB
BURG . TER ZENF GANWER
V. D.
ZAANTHEATER
BURG.
HOGENDIJK
STR.
KRIMP
DIJK APOLLO PLTS. ZUID
CZARINA STR.
CHT BUR
CZ. PETER PLTS.
an aa lH
RK N.KE
KAT ERS TR.
R-
PEPE STR. KAN STR .
MONET ATELIER
ekanaal
INNTEL HOTEL
am Amsterd
T TRAA ONSS STATI
Noordze
STRAAT T VINKEN GRACH PTE GEDEM ACHT ROZENGR
Zaandam
NINGEN
A8
TOWN HALL
Koog aan de Zaan
Stories about this colourful world drew Claude Monet to the area and he spent four months working here in 1871. The famous impressionist created 25 Zaan paintings, including his personal favourite ‘The Blue House’.
A8
ZAANDAM
DAM
D
N203
JDE WESTZI
Zijkanaal
ST. MICHAËL COLLEGE
ZAANS MUSEUM
Krommenie Wormer Wormerveer
J.ARN.
5 KM
V. HEIJ
CZAAR PETER & MONET
ZIJDE OOST
17
9
Starting point: Zaandam bus station HAARLEM Architecture, urban design and art converge in this walk. The Zaan tradition of timber construction served as the inspiration for the dramatic alterations which Zaandam town centre underwent from 2010. Over the centuries a remarkable variety of homes has been built here, from the small wooden house where Tsar Peter lodged in 1697 (now preserved as a museum) to the hotel made up of 70 façades and everything in between. There are mainly stone houses because since the Housing Act of 1901 it was forbidden to build in wood. Thankfully this law no longer applies and these days you can see a nice mixture of different colours and designs, in wood and stone.
Zaanse Schans
The most scenic routes, according to locals
N246
Zaandam
ekanaal
16
al
al WALKING TRAILS IN THE ZAAN REGION
Noordze
Zaan
Noordzee kana
10
Zijk
an
aa
PASSENGER FERRY (MAY-OCT)
Zijk
IJ - Plas
Koog aan de Zaan
deverskade.nl
am Amsterd
ekanaal
A8
Kerkebreek
HAHN PLTS. SCHELTEMA PLTS.
HOVENIERSSTRAAT VERKADE FACTORY
ESTRA ANSPAD LANG STUURM
T TRAA ERSS NMAK BOTE CHT NGRA
On the Stuurmanspad cul-de-sac there are some beautiful private homes and even a farmhouse. The ditch is still visible as well.
Noordze
ICE RINK
TR. REIGERS RSTR. AT OOIEVAA
KAAI
D
N203
A8 HISTORIC WAREHOUSES WORMER
Wormerveer
POORT STR.
DE
Zijkanaal
HAARLEM
BOON TOREN
WEG
he Vaart
On the eastern flank you will find several social housing estates while on the western side of the Zaan there are more private homes. Along the way there are different wonderful views over the water to enjoy. Some of the factories have been redeveloped, including the former Verkade biscuit factory and the old Zwaardemaker barley mill.
N203
ZIJDE WEST
Nauernasc N8
The route mostly follows the banks of the Zaan. Housing complexes similar in form and size to what came before now occupy the places where factories once stood. On the old East and West side river dykes you can still see the capital villas of the manufacturers whilst in the side streets there are many workers’ houses. All these side paths used to have ditches which have nearly all been filled in.
LE INCIA PROV
N203
Zaan
ekanaal
BOUWMEESTERSTR.
ROSMOLENSTR.
KrommenieAssendelft
Noordze
ZAANTHEATER
INNTEL HOTEL
CZAAR PETER HUISJE
Poel
De
Zaandijk Zaanse Schans
5 KM
Zaandam
SWIMMING POOL
ZAANDAM
BEZOEKERSCENTRUM DE POELBOERDERIJ
Starting point: Beatrixbrug Bridge Zaandam
Zaanse Schans
The most scenic routes, according to locals
INDUSTRIAL HERITAGE
500m
MONET ATELIER
Het Zwet
ST. MICHAËL COLLEGE
MUSEUM
WALKING TRAILS IN THE ZAAN REGION
N203
lH aa an jk
an jk VERKADE TWISKE FACTORY BEHEERSKANTOOR
Zaandam Kogerveld
DESIGN & PRODUCTION: LassooyDesign
TOWN HALL ZAANS
K
8
Zi
lH aa
NOORDE RLAAIK PHOTOGRAPHY: Twiske Haven and Marene Kok (SMZ)
Zijk
am erh ord No
D
A8
Jagersplas
De Marken
EDITION: March 2017
TEXT: Marene Kok (Stichting Marketing Zaanstreek)
Z.KER STR.
ZAANTHEATER
N246
aal
Koog aan de Zaan
MONET ATELIER
Zijkanaal
D
NOO RDER LAAIK
SPORTS CENTRE OOSTZAAN
CZAAR PETER HUISJE
11
zeekan
PASSENGER FERRY (MAY-OCT)
twiskehaven.nl
ekanaal
12
Noord
Stootersplas
N203
N203
Noordze
13
an
A8
A8
INNTEL HOTEL
A10
A7
Za
DE TZIJ OOS
Zijkanaal
Zaandam
Poel
De
an
TOWN HALL
naal
DE ADELAAR
Zaanse Schans
Zaanse Schans
Vroonmeer
Museum Zaans Schan Zaanse
14
IJ - Plas Zaandam Kogerveld
zeeka
Zaandijk Zaanse Schans
Bring along some binoculars.
Za
ZAANSE SCHAN
Koog aan AMSTERDAM de Zaan
Noord
VERKADE FACTORY
WORMER
ZAANDAM
3.5 KM
aal
Zi
HET TWISKE
Zaan
sche Vaart
N203
500m
Amsterdam
Nauerna
Weijenbus
400
Jagersplas
Starting point: beheerskantoor (management office) Twiske – Waterland HAARLEM
A7
N8
300
ST. MICHAËL COLLEGE
ZAANS MUSEUM
• Not suitable for wheelchairs and pushchairs. • Paid parking. Het Twiske recreation area covers roughly 650 hectares, one third Wormerveer of which is water. There are six marked walking trails, including the Roemer route. Wooden posts with blue arrows show you the way. The Roemer route runs through the Oostzaner polder. Grazing Scottish Highland cattle keep part of the area open, preventing trees and shrubs from taking hold. Where they cannot graze a dense polder woodland has evolved comprising beech, maple, ash, common oak, alder and Scots pine. Dead trees remain where they have fallen to allow insects and toadstools to flourish. Here, you can see typical woodland birds such as the spotted woodpecker, jay, blackcap and sparrow hawk. Via a platform you can walk across part of the Stootersplas. This water formed in a sand extraction pit and in some places it is some 35 metres deep. Consequently, it never freezes over comple tely and Scandinavian widgeon spend the winter here.
N246
200
zeekan
HISTORIC WAREHOUSES WORMER
7 Zaandam Kogerveld
an
100
naal
Krommenie Wormer Wormerveer
The most scenic routes, according to locals
Koog aan de Zaan
Za
0
zeeka
Noord
WALKING TRAILS IN THE ZAAN REGION
Zaanda m
BOON TOREN
an
naal
N203
Amsterdam
zeeka
ICE RINK
PASSENGER FERRY (MAY-OCT)
n
Jagersplas
Noord
Noord
DESIGN & PRODUCTION: LassooyDesign
A8
N203
Zaa
Uitgeestermeer
KrommenieAssendelft
PHOTOGRAPHY: Mike Bink fotografie and Adri Vollenhouw
TEXT: Marene Kok (Stichting Marketing Zaanstreek)
Markervaart
A8
N203
EDITION: March 2017
ZAANSTREEK.NL
Za
Noordzee kana
al
A7 N203 Za
an
Visit the Czaar Peterhuisje and/or Monet’s Workshop and walk from Lage Horn up the dyke to see Monet’s Blue House.
15
stadshartzaandam.nl/eten-uitgaan
EDITION: March 2017
PHOTOGRAPHY: Mike Bink fotografie and Kitty Awondatu
TEXT: Marene Kok (Stichting Marketing Zaanstreek)
The most scenic routes, according to locals
A8 SPORTS CENTRE OOSTZAAN
K TR.
an
SKAGER
HAVEN
aa
RAK
ZUIDDIJ
HET EILAND
lH
IKKADE
SPIEKEROOG
N203
KERS
STRAA
BLEE
T
Noordzee kana
al
AAN
WEG
n
Zaa
NOTENL
IALE VINC PRO
The mysterious Hembrug site is a former military complex where weapons and ammunition were produced. With its 43-hectare park-like grounds it was literally and symbolically the heart of the Defence Line of Amsterdam, the nineteenth century ring of fortifications around the Dutch capital. After World War I, around 8,500 people worked in this industrial site which was unique in the Netherlands. The distinctive buildings are now home to creative and innovative companies and there are regular events and festivals.
CONRADWERF UYLDEN BRUG
J.M.
DEN
UYLWEG
STRAA
HAVEN
IJ - Plas
naal
ARTILLERIEW EG
KANONNENLOODS
MIDDENWEG
WEG
A10
Amsterdam
zeeka
SLAGHOEDJE
SPOOR
T
Noord
MIDDEN
HEMKADE
lH
See the expanse of water on the corner of the North Sea Canal on the Hemkade.
3
1
1. Zaandam Station & City Hall
2. Inntel Hotel
3. Czar Peter House
4. Zaan-theatre
5. Wilhelmina and Groote Lock
6. Oostzijder Church
7. De Burcht
8. Monet Atelier
9. Verkade Complex
10. Zaanse Schans Green Houses
11. Zaans Museum
12. Windmills
13. Zaan Ferry Rides
14. De Adelaar
15. Zaan Landscape
16. Wormer ex-Warehouses
17. Pette Complex (ex-cacao ind.)
PHOTOGRAPHY: Marene Kok (SMZ) and Erik Poffers Fotografie
0
100
200
300
400
500m
DESIGN & PRODUCTION: LassooyDesign
^ Study of ‘Tourist Walk’ - Map collection made for 10 areas in Zaanstad by zaanstreek.nl < Tourist Map summary - The map shows how the attractions on Zaanstad are mainly concentrated around Zandaam and Zaandijk.
Noord
Zi
EDITION: March 2017
TEXT: Marene Kok (Stichting Marketing Zaanstreek)
jk
an
aa
yadayadamarket.nl
ZAANSTREEK.NL
Zijk
HOGENDIJK
WILLI PONT AM BRUG
CZAAR PETER HUISJE
am Amsterd
ekanaal
ZAANTHEATER
HENDR
naal
INNTEL HOTEL
Noordze
PRINS
zeeka
AMSTERDAM Zaandam
HAARLEM
IJK
Zijkan
7 KM
Shipbuilding has played a key role in the history of Zaandam. Numerous shipyards were situated along the banks of the Zaan where many locals earned their living. Thanks to its favourable location on the North Sea Canal, Zaandam became an important port for timber. Some street names you will encounter along the way are a reminder of the places where the ships collected their goods.
VERLOREN
THE ZAAN PORT AREA Starting point: Zaantheater (Zaan theatre) at the Wilhelminabrug Bridge
IJ - Plas
MONET ATELIER
DRAAIBANK
aal D
10
Noord
4 2
KOOG AN DE ZAAN
500m
TOWN HALL
HT
8
400
ZAANDAM
ZUIDD
9
300
Krommenie Wormer Wormerveer
BURC
ZAANDAM
5
6
200
VERKADE FACTORY
WALKING TRAILS IN THE ZAAN REGION
7
100
IJ
ekanaal
ZAANDIJK
0
DESIGN & PRODUCTION: LassooyDesign
N203
et
Noordze
an ZaH
ZAANSTREEK.NL
Zaanse Schans
NOORD-HOLLAND
an Za
Nauerna
HARP STR.
ENGEL
KROM.W
840 830
2015
ST. MICHAËL COLLEGE
ZAANS MUSEUM
N ANDRIESSE STR.
FREEK
GUISPAD
an Za
3,600
N203
PASSENGER FERRY (MAY-OCT)
VERHULST STR.
Deilings
MIDDEL
850
2014
DE ADELAAR
N203
FORTUINWEG
Deilings Alkmaardermeer
Dodde
D
N8
MARSPAD
FRANS
N246
Alkmaardermeer
Dodde
Deilings
ICE RINK
500m
AD
Krommeniecould see Assendelft
3,640 3,620
2013
ELWE G
MARSP
At Whitsun weekend you can actually walk over water! This is when more small islands are opened up to the public by the Forestry Commission.
1,000
3,660
860
2012
WAND
FRANS
AMSTERDAM
VEERING
Alkmaardermeer
400
STRAWINKSY STR.
ACCOMODATION NUMBER
800
2016
Wormerveer
ZAANDAM
LE WEG PROVINCIA
Dodde
300
Za
2015
Krommenie Wormer Wormerveer
N8
NB: Not accessible in bird nesting season (15 March until 1 Aug), dogs are not allowed and because of the boggy land waterproof footwear is essential.
Alkmaardermeer
Dodde Vroonmeer
3,000
he Vaart
2014
an
3RD
Weijenbus
4,000
200
HAARLEM
Nauernasc
2013
10 KM
Starting point: train station Wormerveer End point: train station Zaandijk Zaanse Schans
Nauernasc he Vaart
2012
The most scenic routes, according to locals
ZAAN LANDSCAPE PAINTERS
2
Markervaart
2011
HISTORIC WAREHOUSES WORMER
100
Wormerveer
Come and see the Zaan wetlands and enjoy the many pastures and ditches which are typical of the Zaan region. Birdwatchers will spot the meadow birds: blacktailed godwits, oystercatchers, lapwings and redshank can all be found here. Frans Mars and Freek Engel (local 20th century painters) created numerous works of this world of fields and water. It was their source of inspiration. For Freek Engel (1872-1958) it was the pastures and cattle in particular. Frans Mars (1903-1973) painted windmills. Of the many windmills that once stood here only three remain, including paper mill ‘De Schoolmeester’ which is well worth a visit.
5,000
Markervaart
2010
WALKING TRAILS IN THE ZAAN REGION
6,000
3,680
BOON TOREN
N203
SWIMMING POOL
0
DESIGN & PRODUCTION: LassooyDesign
HISTORIC WAREHOUSES WORMER
Markervaart
1000
870
Het Zwet
PHOTOGRAPHY: Vlaar Enveloppen and LassooyDesign
N203
Markervaart
2000
880
WEIVER
De Poel
ZAANSTREEK.NL
Uitgeestermeer
ZAANSTAD
DUNA . NT STR
BEZOEKERSCENTRUM DE POELBOERDERIJ
KrommenieAssendelft
Uitgeestermeer
2,000
3000
T. GLIJNISWEG
EDITION: March 2017
TEXT: Marene Kok (Stichting Marketing Zaanstreek)
BOON TOREN
2017 890
PHO ENIX STR.
J.H.
KrommenieAssendelft
De Poel BEZOEKERSCENTRUM DE POELBOERDERIJ
De Marken
PADLA AN
WILHEL MINAST RAAT
tante-tee.nl
Markervaart
4000
2016
MOL KADE
Za
500
VISSER SPAD
AGATHE PARK
PARK LAAN
ERAS MUSS TR.
Vaart
4,000
AMSTERDAM
Nauernasche
8,000 1,500
ZAANDAM
5 KM
Deilings
Agathepark is well worth a visit. Chickens roam freely and there is an aviary and children’s play equipment. Light industry is found along the Nauernasche Vaart canal. The tin factory from 1897 is one of the oldest buildings, a fine example of brick construction which is still in use today for the manufacture of packaging material.
7,000
FOREIGN T OU
2,500
AMSTERDAM
12,000
OLD KROMMENIE
Alkmaardermeer
On Saturdays visit the Forbo Expo (11.00 15.00) and/or De Witte Kaashal featuring mainly Dutch cheeses in the former cigar factory on the Weiver (Fri & Sat 9.00 17.00).
IN ZAANSTAD
16,000
3,500
Krommenie Wormer Wormerveer
The most scenic routes, according to locals
1
Starting point: train station Krommenie-Assendelft HAARLEM Krommenie and Assendelft were originally separated by water – how else in the Zaan region? These days the Provincialeweg and the railway line mark the boundary. Whilst in Assendelft there were many livestock farmers, Krommenie was best known for its sailcloth industry which even tually developed into the production of flooring materials. Today, Forbo Flooring is a global leader in this field. The sailcloth traders were known as rolreders at the time and many of their homes are now national heritage sites. The magnificent wooden façades have stood the test of time and you will be astonished at the ingenuity of the wood carvers.
Vroonmeer Dodde
Markervaart
4,500
2015
WALKING TRAILS IN THE ZAAN REGION
TOURISM-RELATED BUSINESS TOURISM-RELATED JOB *excluding Amsterdam
8,000
30% STS
20,000
2014
Uitgeestermeer
9,000
24,000
5,500
Markervaart
6,500
2013
Vroonmeer
Weijenbus
28,000
2012
Weijenbus
NOORD-HOLLAND JOBS AND BUSINESSES ON THE TOURISM SECTOR
10,000
NO. OF TOURIST STAYING OVERNIGHT
17
Deilings
Alkmaardermeer
Dodde
aart
Uitgeestermeer
zeekan
aal
BEH
III. THEORITICAL APPROACH ON URBAN TOURISM
han
Expe
R
Commo d
‘Evoking’ Images
n
n
T
URBAN TOURISM
lded
re
Va can cy Job
eL oca ls
yf or th nc
ia se culture ofcdiver entry inan
s
ntext
pace t from social co Changeonstrof lled Sat meln Co ality C os ofSp etachia d l renfiguratio n f virtua ance ch no creatio due to
rds PrCultu ivateral Hazaculture Spaece entry of divers
olo
ure
gy,
fol k
me
ion MONET’S ATELIER
Privat e
Space
mC o
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my th
olo
ks ks
ar dm Lan
c Publi Groun
ents
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Groun
gy,
fol k
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me
mo
nta s
ry,
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po
pu
lar
fan tas
y
d
ph yN sicatur al f al La nd eat ure A scape s o est f th het e c ic it Histoyry Leis ure Natu ral La ndsca Access pe
Loss o f
Cu lt
my th
FIGURATION CON
Leis u
FIGURATION CON
s o Aest f th het e c ic ity
ards th Cultural lHaz Grow
Changes of Sp
mar
ure
ed rov
Imp
Loss o f
d Lan
fea t
chance atinoitnieos f vir cre e due to Am
atial Configurat
c Publi
cal
URBAN TOURISM
Events
ph ysi
TOU RI S
T
xt
te ial con aces lled Spchment from sotyc o r t n o C s of deta tual reali
F
CITIES
n
Re-bra
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Regardless the attack on the fake-ness of the renewed city centre, the Inverdan Programme managed to strengthen the economic structure of Zaanstad by inviting people to consume and reside very close to the capital. It is therefore worth an overview on urban tourism if the city wants to use this strategy on the future.
niti
me dA
Imp
ECTS EFF
‘A B
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construct d Cities e isolated d specifically fo r from da ily urba tourists n-life
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18
}}
OF ZAANSTAD OF ZAANSTAD
IDENTITY IDENTITY
Houses GreenGreen Houses Industrial City Industrial City Popular Fantasies Popular ZaanFantasies River Zaan River Natural Landscape Natural Landscape
Layers of Zaanstad’s Identity
19
IV. AESTHETIC FEATURES OF ZAANSTAD 1
2
b r i c k
g r e e n
w h i t e
o t h e r s
3
4
5
A study on the textures, colours, materiality, ornaments, and details of Zaanstad.
‘For a tourist space to function, the image and material product must complement each other.’
20
The city paradigm through time; Is it what remains throughout centuries Is what then declared, as identity? Although merely its physical spirits As an object of gaze, not doing its duty?
2030
TOURISM CITY PARADIGM
Tourism City Approach
2018
Blast of Fantasy from the Past
1850 INDUSTRIAL CITY PARADIGM
Changes of Industry Type
1600
The Land of a Thousand Windmill
D FORESEEING THE FUTURE I. Planning Authority: The Hidden Agenda II. Zaanstad as an Open City a. Boundary Analysis
b. Potential and Limitation Analysis c. Proposed Development of Zaanstad
III. Zaanstad as a Complex System
a. Base Layer of Zaanstad b. Occupation Layer of Zaanstad -Urban Pattern -Recreational
2
i. PLANNING AUTHORITY: THE HIDDEN AGENDA Anika, Tom, & Markus A young family from Hoogeven wanting to live close to Amsterdam for a cheaper price Joe A tourist potentially looking to open a business in Netherlands Hendrik A freshgraduate employee from Tilburg now working in Amsterdam
â&#x20AC;&#x2DC;The city is enhancing the quality of public goods on a tourism standard in order to create an attractive place to live.â&#x20AC;&#x2122;
The plan is to provide 15.000 to 20.000 houses on the next 20 years. Meaning we have to build a thousand house a year, yet so far this year we managed to build 500.
The boats are now lacking some proper landings to stop.
We need to play with city stories and add more DNA to the city!
There has been a restoration plans for old factories, such as the Verkade Complex, to an educational ground for heritage.
Lex Kruijver
Marketing Department for Zaanstad Development
Joost Kuipers
Human Resource Department & Social Worker
23
II. THE OPEN CITY Analysis on How the City Operates the Urban Tourism Mechanism a. Limitations and Opportunity Analysis of Zaanstad The idea of attracting visitors and extending the neighborhood of Zaanstad must first begin with opening the city. This could start by analyzing where should the development takes place; hence the opportunity and limitation diagram.
Assendelft Central
Out of all the potential sites on the outskirts of vicinity, the space between Assendelft and North-Assendelft could be a new node for Zaanstad. This could be a new neighborhood that has its own centre as it is quite a distance from Zaandam and also near the highway.
LEGEND Limitations
Opportunities
Protected Nature Protected Areas Building Vistas 0
0.5
1.0
1.5
Potential Extensions Empty Derelicts 2.0 km
Zaanstad Factories
The industries are what kept the economy of Zaanstad running from the start. Therefore, the industrial area are regarded as protected areas as the function could not be changed easily.
Wormer as a Part of Zaanstad
Wormer should be seen as a part of Zaanstad as it is currently a small municipality and many of itâ&#x20AC;&#x2122;s waterfront buildings play a significant role to the landscape of Wormerveer, Zaanstad.
Missing Waterfront
As much as the building vistas lay on the river bank, there are hardly spaces to appreciate the beauty of the river.
24
b. Public Access and Borders within the Municipality
5: River Border Womer heritage sites are separated from the municipality by the Zaan river.
1, 3, & 7: Industrial Border The bulk industrial building typology on the south, middle, and north of Zaanstad creates sharp edges to the livable sites.
5
7
2 & 6: Infrastructure Border The highway (2) and railway (6) construction stops the development of the living areas to the other side of the track as well as preventing the access of people to the nature.
4: Protected Nature Border The protected nature area in the middle of Zaanstad prevents the development area to the centre of municipality. 6
4
3
LEGEND
2
Train Stations
1
Bus Stations Physical and Psychological Borders Higher Flow 0
0.5
1.0
1.5
2.0 km
25
c. Foreseeing the Open City Development With the increasing housing demand, the recreational development must go in parallel. In this case, public-private areas within the municipality needs to be laid out to allow privacy for the locals. By previously learning the opportunity diagram, development growth could also be mapped on the potential expansion areas.
ASSUMING
TARGET
@ House: 116m2 @ Apartment: 640m2
20.000
in the next 20 YEARS
[1000
(4x8)m2 @ unit 20 @floor, 5 story
/ YEAR]
#1: 100% Houses
#2: 50% Houses, 50% APT
I. Initial Zoning (Municipality Level) Most Public Area Semi-Public Private Residence Unaccessible Industries
km
3.2
6.3km
2
4
6.
7k
3
1
II. Expansion Phase
1.The Zaandam core shall first be completed by revitalising its waterfront. 2. The existing Wormer warehouses to be transformed to public and recreational facilities. 3. Priority housing development area at East Koog an de Zaan 4. â&#x20AC;&#x2DC;Central-Assendelftâ&#x20AC;&#x2122; to be the next potential core since it is located slightly further from Zaandam and Zandijk--and it is also seen to have a growing residential areas surrounding it.
0
0.5
1.0
1.5
2.0 km
m
#3: 25% Houses, 75% APT
#3 spreaded on expansion area
26
III. THE COMPLEX CITY Highlighting the Identity and Tourism Platform Through Complex City Layers a. Base Layer: The Celebration of Zaan Water Body
Recreational Electric Boat Charging Points
BAS EL
AY E
ER LAY
ER AY
NETW OR KL
N ATIO OCCUP
R
Riverside Pedestrian Continuity
Approximately 2 minutes of crossing the bridges would be the only chance visitors get to enjoy the view of Zaan river. Many blocked pathways, private sectors, and carparks on the river bank near Zaandam prevent people from walk ing along the side of the river. This contradicts the name of the municipality which begins by adorning the river name itself, Zaan. The visualisation on the side shows how healthy activities of the locals and tourists could be made possible by regenerating the waterfront of Zaandam and several blocked pathways.
b. Occupation Layer i. Dynamics of Urban Housing
BAS EL
Central Plaza of Central-Assendelft
AY E
ER LAY R
ER AY
NETW OR KL
N ATIO OCCUP
27
Traditional Dutch Green Houses Terraced Houses 3-6 Stories Apartment 7-15 Stories Apartment
With the needs of fulfiling the target of 20,000 houses by 2040, the planning should not stick to the conventional round family housing, as it will not fit the available expansion areas. The idea is to also prevent the expansion of residential areas to be additive and modular, as it will inhibits the open city system. In the occurence of homogeneity, feedbacks would be more complex than resolvable. Hence, the new development should have a dynamic approach of urban housing typology as well as a central ground for the community to exhange thoughts.
ii. Refurbishment of Abandoned Warehouses Transformed Warehouse Interior
BAS EL
ER LAY AY E
N ATIO OCCUP
R
ER AY
NETW OR KL
28
Further supporting the idea of the local planners in the municipality, abandoned warehouse could also be transformed into hotels, heritage centre, library, or co-working space to allow productive and educational spaces for the coming new residents. Access to the warehouse from the river should also be made possible to integrate the landscape and the dwellings.
E FINAL PORTRAIT OF ZAANSTAD: THE GROWING TOURISTIC CITY THROUGH A KALEIDOSCOPE LENSE
I. Ingredients and Equipments of Zaanstad II. Experiment Series III. Animation Timeline
30
I. INGREDIENTS AND EQUIPMENTS OF ZAANSTAD Components of the Municipality
The classification of components below was established through the analysis of building typology, building function, landscape, as well as the aesthetic elements of Zaanstad.
1. Traditional Dutch Green Houses 2. Brick Terraced Houses 3. Apartment 1 (3-6 stories) 4. Apartments 2 (7-15 stories) 5. Commercial Place 6. Tourist Attraction 7. Tourist Accommodation 8. Existing Industries 9. River / Canals 10. Nature
Mechanics to Run the Municipality
Why Kaleidoscope? Like how it indulges children and adults through its uncertain outcome of illusion, Zaanstad must work through its configuration ever-changingly to sustain its fantasy as a tourism city.
= = = = = = = = = =
Kaleidoscope 1: Commercial Villages Zaandam, Zaandijk, Wormerveer, Wormer (new), and Central-Assendelft
Kaleidoscope 2: Residential Villages East-Zaandam, Westzaan, Koog An De Zaan, Assendelft, North-Assendelft, Krommenie, and East Koog An De Zaan
31
II. EXPERIMENT SERIES of the Commercial Villages
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
1
2
3
4
5
6
7
8
9
10
of the Residential Villages
32
III. ANIMATION TIMELINE
THE GROWING TOURISTIC CITY THROUGH A KALEIDOSCOPE LENSE 0:00-0:10 The Expanding Municipality
1:10 -1:24 New Municipality Expansion Zaanstad is undeniably growing due to its location near the capital.
0:10-0:19 Introduction to Existing Villages /Region
(left to right) Central Assendelft, Wormer, and East Koog an de Zaan as analysed in the opportunity diagram.
1:25 - 1:45 The Ever-Changing Configuration
Although officially consisted of 7 villages, the substantial sizes of Zaandam and Assendelft made it significant to break them down to North-Assendelft and East-Zaandam. Hence illustrated is 9 region.
0:20-0:41 The Existing Commercial Villages
This 20 seconds will be filled with changing kaleidoscope outcomes on each city to illustrate the principles of an open city. Here, the new expansion areas show the most changes as they are still gowing.
1:47 - 1:49 The Dynamic Between the Villages Whether the commercial areas have succeeded to attract people to live in Zaanstad, or whether the locals have contributed to the economic growth of Zaanstad, they work together to sustain the municipality.
Zaandam, Zandijk, and Wormerveer
0:42-1:09 The Surrounding Residential Villages Koog an de Zaan, Westzaan, Kromennie, Assendelft, North Assendelt, and East Zaandam
1:50 - 2:08 Outro
REFERENCES ARTICLES & BOOKS • • • • • • • •
Brewster, Chris. “Rethinking Regulations.” Whitespace., 17 Feb. 2016, blog.gouldevans.com/rethinking-regulations/. Fainstein, Susan S., and Dennis R. Judd. 2017. The Tourist City. New Haven: Yale University Press. “Historische Vereniging Wormerveer.” Historische Vereniging Wormerveer - Over Wormerveer, hvwormerveer.nl/index.php?page=over-wormerveer. Holshuysen, C., Research-Instituut voor de Woningbouw, & Sociografisch Bureau Zaanstreek. (1971). Woningmarktverkenning zaanstreek (Vol. Dl. 1, woningzoekenden). Delft: Research-Instituut voor de Woningbouw. Holshuysen, C., Research-Instituut voor de Woningbouw, & Sociografisch Bureau Zaanstreek. (1972). Woningmarktverkenning zaanstreek (Vol. Dl. 2, bewonersonderzoek /). ‘s-Gravenhage: Staatsuitgeverij. In Meyer, H., In Bregt, A., In Dammers, E., In Edelbos, J., Berg, J. ., Born, G. J., Broesi, R., ... Warmerdam, M. (2015). New perspectives for urbanizing deltas: A complex adaptive systems approach to planning and design : Integrated Planning and Design in the Delta (IPDD). Poulussen, Dionne. “Theme Park City Zaandam.” TheProtoCity.com, 9 February 2015, theprotocity.com/ theme-park-city-zaandam/. Vermoolen, Sarah. “Report City Expedition Zaanstad May 28.” Aan De Zaan | Platform Voor Zaanse Initiatieven En Creatie, 29 May 2016, www.platformaandezaan.nl/report-city-expedition-zaanstad-may-28/
DATA & STATISTICS • • • • • •
“International House Sizes” - http://demographia.com/db-intlhouse.htm “Rijksmonumenten” - http://rijksmonumenten.nl/monument/40079/de-burcht-voormalig-raadhuis/zaandam/ “Provincie Noord Holland” - https://data.noord-holland.nl/Noord-Holland-in-Cijfers “Tourism in Amsterdam Metropolitan Area” - https://www.ois.amsterdam.nl/pdf/2018_fact%20sheet%20 tourism.pdf “Trends in the Netherlands 2018” - https://longreads.cbs.nl/trends18-eng/ “Walking Trails Zaan Region” - https://www.zaanstreek.nl/visitors/
IMAGES • • •
https://www.ghardeman.nl/fotos600p/westzaan.htm Historical Timeline: https://archief.zaanstad.nl/mediabank/zoek-in-de-beeldbank/?mode=gallery&view=horizontal&sort=random%7B1539883420130%7D%20asc Otherwise captured, drawn, and rendered by Author
MAPS • • •
http://www.3dkaartvannederland.nl/ https://www.google.com/maps/ https://www.topotijdreis.nl/
VIDEO •
Youtube. (2018, May 1). Richard Sennett - Designing the Open City - RAvB 13 March 2018 [Video file]. Retrieved from https://www.youtube.com/watch?v=l8FURa7VBdE