July 2013

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New Directions

Sheetfed

Press suppliers describe the retrenching of North America’s dominant printing process

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CONTENTS Volume 52, Number 7 Features

14

New Directions in Sheetfed After a turbulent couple of years in the sheetfed-offset market, press leaders for Heidelberg, KBA, Komori, and manroland describe plans for reinvigourating North America’s largest printing sector

18

Technology Report: The Shape of Sheetfed Offset press makers actively involved in North America diligently translate working pressroom experience into their latest machines

6

NEWS Mitsubishi and Ryobi join forces, Pazazz hires two leaders, and Canopy lists North America’s most environmentally progressive printers

8

CALENDAR August 2013 Avanti continues its weekly Webinar series, OPIA hosts its annual Toronto Golf Classic, and printers converge in Johannesburg

9

INKJET HP Takes Aim at Corrugated Litho With the introduction of the Scitex FB10000, HP begins a new phase of its inkjet strategy to capture more analogue pages

Print

10

AWARDS Eight Bennys for Canada Hemlock Printers, PDI, Rhino Print, RyeTAGA and Webcom produce best-of-category work within the Premier Print Awards program

Columns

12

PETER EBNER Why Printers Should Sell Ad Specialties Twelve of the greatest benefits for enticing commercial printing clients to invest in promotional products as part of a complete marketing campaign

13

VICTORIA GAITSKELL Restoring Printing’s Past Exploring the challenges and triumphs within the esoteric world of acquiring and refurbishing antique printing technologies

Archive

26

July 1998 Iconic cowboy Roy Rogers passes, There’s Something About Mary becomes a sleeper hit, and the Ontario Prepress Association reacts to NAFTA

Resources 19 Services to the Trade Cover photo: Clive Chan

25 Marketplace

Jack Youngberg of Somerset and Kosh Miyao, President of Komori America.

SOMERSET GRAPHICS in Mississauga has just installed a New Komori LSX 629 6 colour UV Press. Their new press has the ability to do both inline UV printing and coatings, as well as conventional printing with water-based coatings. Along with the UV curing system, the Press is also equipped to run Low Energy Curing, affording Somerset a competitive advantage for projects requiring additional environmental considerations. The transfer system will allow for the production of a wide range of substrates from lightweight papers to high caliper board, as well as specialty plastics. “We will have more to offer our customers at very competitive prices,” said Jack Youngberg. The Komori LSX comes loaded with the latest efficiency equipment including: fully automatic plate changers, closed-loop colour controls, fully automatic wash-up systems and Komori's revolutionary user- interface for ultra- quick makereadies. “It’s great to add another Interdeck system into our work-flow as well as an Environmentally Superior Printing Press. It compliments the full size equipment we are now running,” said Youngberg. Somerset Graphics is a 33 year old privately owned FSC Certified Printing Company that continues to make technology investments and improvements to remain a leading edge choice to their Clientele.

Somerset Graphics, 370 Brunel Road, Mississauga, ON L4Z 2C2 • 905.890.2553 JULY 2013 • PRINTACTION • 3

PERSPECTIVE

PrintAction Joins Annex PRINT FINISHING AND LETTERSHOP SERVICES

CUTTING: up to 60" FOLDING: maps, mini (3/4" minimum), double-double gates, high quality in-line scoring. HIGH SPEED TIPPING: In-line production HUNKELER MAILER: Time-perfing, U-shaped remoistenable gluing, spine pasting, fugitive gluing. SADDLE STITCHING: 3 high speed machines. Up to 8 pockets. In-line cover crease. Maximum face trim 13". Calendar punch. Loop stitching. In-line soft folding and plow folding. MINI BOOKLETS: minimum 2" face trim and 2.75" spine with 2 stitches per booklet in 1 pass. DIE CUTTING: Max 25”x35” sheet. DIRECT MAIL: Registered Canada Post Direct Marketing Specialist, data processing, ink jetting, envelope insertion, mail preparation, in-line clip sealing. OTHER: Drilling, shrink-wrapping, round cornering, padding, folded pads, kit assembly, distribution.

SUPERIOR QUALITY SUPERIOR SERVICE OUR NAME SAYS IT ALL.

t the beginning of July, Annex Business Media of Simcoe and Aurora, Ontario, acquired AAwards PrintAction magazine and its associated media properties, as well as the Canadian Printing program, from Youngblood Publishing Ltd. “We are very excited to become part of the dynamic Annex team,” said Sara Young, President of Youngblood Publishing, who continues in her Publisher role with PrintAction. “I personally look forward to continuing to build the PrintAction brand, and creating new opportunities for members of Canada’s printing industry to communicate with one another.” John Young, Sara’s father founded PrintAction back in 1961 and the publication remains at the forefront of Canada’s graphic communications industry. In addition to providing news and analysis through its monthly print issue, PrintAction produces an annual Buyers’ Guide, which began in 1994. Today, both the magazine and Buyers’ Guide are also available in digital format. In 2006, PrintAction began the Environmental Printing Awards to recognize some of the world’s most progressive companies operating in our domestic market. While holding onto its environmental roots, the program two years ago expanded Mike Fredericks, President and CEO into the Canadian Printing Awards to also recog- of Annex Business Media, with Sara Young, Publisher of PrintAction. nize the best of printing in this country. The awards program culminates with an awards gala that – outside of traditional trade shows – has become the community’s signature networking event, featuring notable past speakers like David Suzuki, Brian Mulroney and Stephen Lewis. “This is an excellent acquisition for Annex,” said Mike Fredericks, President and CEO of Annex. “The PrintAction properties fit very well with our print and digital business model and the annual awards event provides a platform for expansion into other sectors that we serve. Sara’s knowledge of the industry will be of benefit not only in our publishing group, but also our publication printing division.” Annex Business Media is Canada’s largest privately owned business-to-business media company, with 37 business-to-business publications and 54 digital brands reaching business communities through print, news Websites, electronic newsletters, events, digital video and social media. Jon Robinson, Editor

Canada’s Graphic Communications Magazine. Proudly published for two generations. Editor Jon Robinson • 416.665.7333 ext. 30 • jon@printaction.com Associate Editor Clive Chan • 416.665.7333 ext. 25 • clive@printaction.com Contributing Writers Zac Bolan, Clint Bolte, Peter Ebner, Chris Fraser, Victoria Gaitskell, Nick Howard, Thad McIlroy, Gordon Pritchard, Nicole Rycroft, Trish Witkowski Publisher Sara Young • 416.665.7333 ext. 31 • sara@printaction.com Associate Publisher Stephen Longmire • 416.665.7333 ext. 26 • stephen@printaction.com Production Manager Anders Kohler • 416.665.7333 ext. 37 • anders@printaction.com Advertising Sales Sara Young • 416.665.7333 ext. 31 • sara@printaction.com Stephen Longmire • 416.665.7333 ext. 26 • stephen@printaction.com PrintAction is published by Annex Business Media and is Canada’s only national monthly publication serving the graphic arts industry. ISSN 1481-9287. Annual Subscriptions: Canada: $39.99 ($35.39 + $4.60 HST); United States: CN$69.99; Other Foreign: CN$139.99

Tel: 416-438-4300 Toll Free: 1-866-827-0220 • Fax: 416-438-7404 E MAIL: info@rssuperior.com 30 Emblem Court, Toronto, ON M1S 1B1 www.rssuperior.com 4 • PRINTACTION • JULY 2013

Notice: PrintAction, Annex Business Media, their staff, officers, directors and shareholders (hence known as the “Publisher”) assume no liability, obligations, or responsibility for claims arising from advertised products. The Publisher also reserves the right to limit liability for editorial errors, omissions and oversights to a printed correction in a subsequent issue.

PrintAction is printed by Sina Printing on ChorusArt Gloss 80lb Text and 70lb Velvet Text available from Unisource Canada. PrintAction Magazine 610 Alden Rd., Suite 100, Markham, ON L3R 9Z1 Tel: 416.665.7333 • Fax: 905.752.1441 www.printaction.com Publications Mail Agreement Number 40010868 • ISSN 1481-9287 Return undeliverable Canadian addresses to subscriptions@printaction.com We acknowledge the financial support of the Government of Canada through the Canada Periodical Fund of the Department of Canadian Heritage.

K-NORTH SERVICES INC. has been appointed as the new KOMORI dealer for Ontario and the Western Provinces as of August 1st. I’m Steve Ranson and I’ve been selling new presses in Canada for the past 20 years, the last 10 years as Vice President of K-North Inc. where we revitalized the presence of KOMORI in the Canadian market. Going forward with the new company, K-NORTH SERVICES and my new position as President, we will continue to provide the same KOMORI factory-authorized parts and excellent service. Service is available to our customers 24/7, with factory-trained technicians and parts available in Ontario and across Western Canada. If you are travelling to Chicago to see Print 13, September 8-12, be sure to visit the KOMORI booth, where the new press to see is the Lithrone GLX40 carton press, as well as the new Lithrone GL presses for commercial printers. Exciting new partners to KOMORI will be announced at the show, for further machine enhancement and productivity. We look forward to greeting you on our booth and most of all we look forward to being your new KOMORI dealer! Give us a call; our new telephone numbers are below.

Tel: (905) 873-7070 Fax: (905) 873-7870 Cell: (416) 735-8735 Website: www.k-north.ca 55 Sinclair Ave. Unit 9 Georgetown, ON L7G 4X4

PRINT NEWS

CANADIAN BANK NOTE subsidiary McAra Printing in June welcomed eight-year-old Ezra Peters of Fairview, Alberta, who won the 2013 Canada Post Community Foundation contest. Peters took a tour of the Calgary facility to see firsthand the production of his winning stamp design, Floating Adrift, on a Heidelberg XL 105 press. The Deliver Hope stamp design contest was open to youth 15 and under to raise awareness and funds for the Canada Post Community Foundation. Canada Post uses the fund to support the volunteers, local and national non-profit groups who work to provide a brighter future for Canadian children. MÜLLER MARTINI announced that it is looking to initiate restructuring measures in the upcoming months to adjust to what it calls the shrunken global graphics industry. Up to 550 jobs worldwide could be affected by the restructuring. “In order to survive in strong shape, we cannot avoid the need to operate on a smaller scale,” said CEO Bruno Müller. The company continued to state its revenues have “fallen massively over the last four years.” The restructuring may involve consolidating the company’s two main sites at Zofingen and Felben in Switzerland.

MITSUBISHI and Ryobi formally joined forces to form a new commercial printing equipment business. The new company, to be established on January 1, 2014, will be known as Ryobi MHI Graphic Technology Ltd. It will be based in Hiroshima, Japan, and consist of five directors: three from Ryobi, and two from Mitsubishi Heavy Industries Printing & Packaging Machinery (MHI-PPM). According to a statement by the company, “MHI-PPM and Ryobi seek to prevail against intensifying global competition and build a stronger presence in the global market.” The new entity – with 60 percent owned by Ryobi and 40 percent by MHI-PPM – expects to have 2014 sales of around $317 million with a net $15.9 million.

MORRIS BARBIR of Computer Paper Convertors (CPC) oversaw the installation of a new Rapid X1 label printer, purchased from PDS Pressdown Services Inc. The 5colour, roll-to-roll Rapid X1 employs Memjet print-head technology to reach a top printing speed of 60 feet per minute, while producing a 1,600 x 1,600-dpi resolution. CPC was founded in 1980 as a tool-and-die machine shop, experience the company eventually used to move into the manufacture of labels.

AVANTI recently held its annual User Group Conference in its home city of Toronto at the Island Yacht Club. The event consisted of three days of education, panel sessions, product demonstrations and networking events. Industry insight was shared by speakers like Jay Mandarino of C.J. Graphics, Kevin Lanuke of Blitzprint, Kimberly Long of Reprodux, Frank Nardi of Print Art, and Darryl Irwin from Deliotte.

Print and consolidated the two businesses. The Glunz Platewriter 2000, purchased through PDS Pressdown, uses patented aqueous Liquid Dot technology to write imaging resolutions of 1,440 x 1,440 dpi or 2,880 x 2,880 dpi.

SCOTT BROWN, an operator with DM Digital+1 in Toronto, oversaw the installation of a new MultiCam Digital Express cutter. DM Digital+1 describes itself as a full-service media production firm, providing a range of services along the premedia, digital assets management, creative and printing chain. MultiCam Digital Express features a cutting capacity of 50 mm or 2-inches using a dual knife system. It includes a 2x3 metre vacuum bed as well as the company’s MultiVision registration system to produce banners, POP, vinyl and other signage.

ELMER TRINIDAD, an operator with Gilmore Global Logistics of Kanata, Ontario, oversaw the installation of a Standard/Horizon BQ-470 perfect binder purchased from KBR Graphics, led by President Karl Belafi Sr. (far right) The Standard/Horison BQ-470 is a four-clamp perfect binder controlled via a 10.4-inch LCD touchscreen. The binder can produce up to 1,350 perfect bound books per hour, while books up to 2.5-inches thick can be bound on the BQ-470. Gilmore Global Logistics is part of the Gilmore Group of Companies, which also includes Gilmore Printing Services, Gilmore Reproductions and Doculink International.

READY PRINT’s Rick, Ian and Travis Harnden oversaw the installation of a new Glunz Platewriter 2000 into their Cobourg, Ontario, facility, which focuses on small-format and craft-based printing. Ready Print opened for business in 1978 during the height of the quick-printing era. In 2003, Peter and Renee McLachlan, owners of Paperworks in Port Hope, took over Ready 6 • PRINTACTION • JULY 2013

DENIS BEAUCHAMP becomes General Manager of Pazazz in Montreal, responsible for overseeing all manufacturing aspects of the company, as well as personnel. Prior to joining Pazazz, Beauchamp was Director of Production at a division of Transcontinental. He brings more than 36 years of printing industry experience and expertise to his new role. Pazazz President Warren Werbitt, who founded Pazazz 1992, also hired André Gagnier as a Sales & Operations Specialist. Like Beauchamp, Gagnier brings more than three decades of printing-industry experience. CANOPY published its Green Print Leadership Report based on a survey-focused program that began some two years ago with 36 printing firms, accounting for a total of 250 North American plants, including the likes of TC Transcontinental, R.R. Donnelley, Sandy Alexander, and BC-based Hemlock Printers. Referring to the report as a first of its kind for North America, Canopy will circulate it to executives of large print buyers like Random House, Time, Scholastic, as well as Canopy’s 700-plus signatory companies and those with a stated interest in forest conservation. C.J. GRAPHICS PRINTERS & LITHOGRAPHERS, led by President and CEO Jay Mandarino, is preparing to install a second 41-inch Heidelberg Speedmaster XL 105 press into its award-winning Toronto pressroom. The Speedmaster XL 105 was first introduced to the printing public at the drupa 2008 tradeshow as Heidelberg’s new flagship sheetfed press, rated to run up to 18,000 sheets per hour with a 41-inch printing format. A year after its drupa debuted, C.J. Graphics became one of Ontario’s first printing operations to install the XL 105 in the summer of 2009. This will be the company’s second XL 105 in a 6-colour with coater configuration. EFI acquired Belgium-based GamSys Software, a provider of Management Information Systems for French-speaking markets. Specific terms of the acquisition were not disclosed. GamSys was founded by Patrick Vreven in 1992 and now has a customer base of over 400 customers. Vreven himself has been active in CIP4 since 2004. The company will become a part of EFI’s Productivity Software organization.

STEVE RANSON announced he is forming a new entity called K-North Services Inc. to distribute sheetfed presses in Canada for Komori America. His operation was scheduled to begin on August 1, 2013, based out of Georgetown, Ontario. KNorth Inc. of Mississauga, owned by President Liana Howard, became Komori’s sheetfed press distributor for Ontario and Western Canada in 2003, but ended the relationship 10 years later in June 2013. The new K-North Services entity was also to distribute consumable products like the K-Press blanket cloths and Finito blankets, as well as KUDA guillotines and peripheral equipment.

GATEWAY VISUAL COMMUNICATIONS’ Jim Instance, Small Format Document Specialist; Brian McConnell, VP of Operations & Administration; and Chris Moss, Print Production Manager oversaw the installation of a new Kodak NexPress SX-2700 into their Mississauga facility. According to Gateway, this is the first NexPress in Ontario with the ability to run extended format documents as large as 14 x 36 inches. The company was founded in 1975 by Ross McConnell as Gateway Reproductions. In 2007, the company purchased a marketing services firm called Eristocrat Communications and then changed to its current name in 2010.

BOB KIRK becomes the new Administrator of the Canadian Printing Industries Scholarship Trust Fund (CPISTF) program, which began in 1971. Kirk currently serves as General Manager of the Printing Equipment and Supply Dealers' Association (PESDA). Kirk previously developed a long management career with Kodak Canada. In new his administration role, he will report to CPISTF’s Board of Trustees, which is directly responsible for awarding scholarships. In FRANÇOIS OLIVIER, President and CEO the most recent school year, beginning of Transcontinental, announced for the September 2012, CPISTF awarded second quarter that adjusted operating $75,000 in scholarship funding to 57 income increased 1.8 percent, from $55.9 Canadian students. million to $56.9 million. Olivier attributed this slight increase to the acquisition DRYTAC, an international manufacturer of Quad/Graphics Canada, while the clo- of adhesive-coated products, has acsure of Zellers had a negative impact on quired Toronto-based adhesive coating Transcontinental’s printing sector, offset company Multi-Tac Inc. Multi-Tac has somewhat by the signing of several been serving the industry, both domestic multi-year printing contracts worth $200 and abroad, for nearly 25 years through million. Transcontinental’s Media Sector the manufacture of pressure-sensitive faced difficult times, according to Olivier, products and custom coatings. According resulting in “some cost-cutting measures to Drytac, the acquisition allows the to limit the impact on the Media Sector’s company to offer aqueous, solvent and profit margin.” hot-melt coatings. It will also be able to ECLIPSE IMAGING of Burlington, Ontario, purchased a Heidelberg Speedmaster XL 162 VLF press. The 64-inch, 5-colour plus coater press was expected to be operational by August with a goal of taking over most of the production work from the company’s other large format presses. Founded in 1954, Eclipse was purchased in 2010 by Grant Malcolm and Ralph Misale. In its 77,000-square-foot facility, the company operates multiple litho machines, including three 77-inch Harris presses. Eclipse also operates several HP Scitex large format printers.

RICOH COMPANY made a multimillion-dollar investment in Avanti Computer Systems, a developer of Print Management Information Systems (MIS) based in Toronto. This marks Ricoh's second significant investment in a printing-software firm in the past 10 months after the company announced its investment in PTI Marketing Technologies in August 2012. PTI Marketing develops Web-to-print and marketing personalization applications for both enterprise users and print-service providers. Headquartered in Tokyo, Ricoh Group operates in about 200 countries and regions. In the financial ADVOCATE PRINTING & PUBLISHING, de- year ending March 2013, Ricoh had worldscribed as the largest independent printer wide sales of approximately $20 billion. in Atlantic Canada, purchased an Agfa Jeti 1224 HDC UV, as celebrated by (L to PRINTER’S PARTS AND EQUIPMENT of ScarR) Allan Hines and Jason Hamilton of borough signed a deal to distribute the reAdvocate, Michael Stock of ND Graphics, cently introduced Revolver Machine Richard Juneau of Agfa, and Alex Loc- Systems Super4&1 device for multifunchead of Advocate. The wide-format tion binding system. The machine features inkjet flatbed system includes a roll-to- four built-in dies for a range of finishes roll option. Founded in 1891, Advocate and closings within one small-footprint produces eight newspapers and 22 com- system. Punching is electric with the help munity and trade magazines, while also of a foot-pedal up to a speed of 30,000 running its printing operation, a flyer sheets per hour – working with 28 to 35 distribution division, commercial pho- sheets per punch. The Super4&1 features tography studio and a creative design stu- wire closer, coil inserter and comb binding dio. The company is headquartered in applications. Printer’s Parts is also now Pictou, Nova Scotia, with a location in distributing Fullar AR520 and AR670 hydraulic guillotines. New Brunswick.

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PRINT CALENDAR

AUGUST 1

Avanti continues its weekly webinar series with the topic “Extend Your Reach Anytime, Anywhere, with Web-to-Print Integration.” Each Thursday brings a new topic and continues through the month of August.

9

Today is the last day for advance pricing for PRINT 13, which opens on September 8 in Chicago. Held once every four years, the show this year is co-located with Converting and Package Printing Expo. The PRINT 13 Conference program features 70 sessions, ranging from hands-on to executive level topics.

15

Now in its 18th year, the Ontario Printing Industries Association presents the Toronto Golf Classic at Angus Glen Golf Club in Markham, home to the 2007 Canadian Open.

21

The Sandton Convention Centre in Johannesburg, South Africa plays host to three expositions: Sign Africa, Africa Print and Visual Communications Africa for the signage and printing industries. In 2012, the events, described as gateways into Africa, drew close to 6,000 attendees, both local and international.

6

PRIMIR, the Print Industries Market Information and Research organization, presents several free online meetings, which include topics such as “Digital Printing & Electronic Trends Update” and “Value-Added Printing and Finishing for Improved Profitability.”

12

IDEAlliance holds a recertification course for its G7 Experts, which must be renewed every two years. It includes an exam where the participant must score 90 percent in order to reconfirm their knowledge in colour control.

15

FESPA Mexico kicks off at the Centro Banamex in Mexico City. Vendors representing over 200 brands will be on hand to demonstrate the latest in display print technologies. Highlights include Garment Central and Wrap Professional, two areas which presents new inkjet possibilities for printers looking to expand their offerings.

Johannesburg is the largest and most prosperous city in South Africa. It’s Central Business District was once home to several international corporations, but many moved their headquarters to suburbs due to urban blight attributed to the end of Apartheid in the 1990s. Since then, however, the area has seen significant gentrification. The Hillbrow Tower, center, was the tallest structure in Africa for 40 years. In 2010, it was decorated with a soccer ball to celebrate the World Cup.

8 • PRINTACTION • JULY 2013

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PRINT INKJET

HP Takes Aim at Corrugated Litho

P last month introduced a new addition to its industrial flatbed inkjet lineup, the HP Scitex FB10000. The machine is aimed at the XXL format space but unlike previous offerings which went after screen print applications, the FB10000 is targeting retail and POP markets traditionally held by the offset litho laminated on corrugated process. During a media event at its Graphic Arts Experience Center in Alpharetta, Georgia, HP executives outlined how they believe inkjet would eventually become competitive at any run length. In the field of corrugated packaging and display, HP’s Marketing Director, LargeFormat Sign and Display Division, Joan Pérez Pericot said that the forecast compound annual growth is 50 percent, to $1.5 billion by 2020. Currently, it stands at about one percent, with litho produced pieces taking up 60 percent of the market and flexo the remaining portion. “With the FB7600, we’ve replaced screen [printing],” explains Oriol Gasch, Americas Large Format Category Manager for HP. “With the FB10000, we’ll replace offset in corrugated. That’s what really drives innovations, looking for growth, in this case replacement growth.” According to Gasch, the crossover point between the FB10000 and running a job on offset will be roughly

H

900 copies, which is double that of the FB7600, which was introduced in the autumn of 2011. The FB7600 will be sold alongside the new FB10000. The FB10000, along with the HP Latex 3000, also announced last month, represents a new phase for HP’s large format, according to Gasch. “We’ve gone through different industries and applications, looking for analogue pages. One of it was marketing collaterals and brochures, which triggered the Indigo acquisition. Another was signage, which led to the Scitex acquisition and so on. Up until now, the signage business was a conglomerate of acquisitions. What you will start to see now is the harmonization where we have similar R&D teams that share technologies. For example, the embedded spectrophotometer, which the latex machines had, is now in the FB10000.” The FB10000 uses HP Scitex HDR240 inks, a formulation overseen by Dr. Ross Allen, a Senior Technology Specialist at HP and one of the original group of researchers at HP developing thermal inkjet. The inks adhere to more materials, ranging from acrylics to polypropylene, as well as being more resistant to scratches and cracking from bending. The inks are paired with HDR300 printheads to produce variable drop sizes between 15 and 45 picolitres, which lead to smoother colour gradations while maintaining solid ink coverage in other areas, the basis of what HP calls High Dynamic Range Printing. The new components, HP claims, delivers print that rivals litho-printed pieces in the segment, at a speed of up to 1,000 B1sized (39.4 x 27.8 inches) sheets in under two hours. The press itself can handle sheets up to 63 x 126 inches. Currently operating at two beta sites, the FB10000 will ship beginning in November. – Clive Chan

The HP Scitex FB10000

Inside HP’s Graphic Arts Experience Center The HP Graphic Arts Experience Center in Alpharetta, Georgia is 60,000 square feet of training and demonstration space for prospective and existing HP customers and is part of a 60-acre campus for the technology giant. Opened in 2011, the building merged two previous facilities: an HP Indigo demo centre based in nearby Dunwoody and the former U.S. headquarters of Scitex Vision in Marietta, acquired by HP in 2005. Printing equipment ranging from HP’s Designjet technical printers to its T-series inkjet web press are fully operational on site. Besides this, the centre also features a myriad of print samples produced on HP devices. dscoop, a cooperative of HP graphic arts technology users, also has a dedicated conference room in the building.

Theresa Mattioli, the Graphic Arts Experience Center Manager (photo middle left), shows off the mosaic wall, with different panels created through different HP technologies on a range of substrates such as acrylic or canvas. The HP Latex 3000 (bottom left) is the latest addition to the centre.

JULY 2013 • PRINTACTION • 9

PRINT AWARDS

Eight Bennys For Canada our Canadian printing companies produced the best project in seven categories of the 2013 Premier Print Awards, a worldwide competition hosted annually by Printing Industries of America (PIA). Ryerson University’s Graphic Communications Program picked up a Benny Award for Canada for its production of the RyeTAGA Journal (see PrintAction March 2013, pages 10-11) in the Post-Secondary Students category of the PIA’s award program. Named after North America’s patron printer Benjamin Franklin, the Benny Award represents the best-printed piece within each of the program’s 112 categories. Hemlock Printers won three 2013

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Benny Awards (Digital Printing of Novelty Books, Environmentally Sound, and Business and Annual Reports categories), PDI Inc. of Montreal won two (Digital Printing of Brochures and Booklets), and one Benny each went to Calgary’s Rhino Print Solutions (Art Books) and Webcom Inc. of Toronto (Digital Printing of Juvenile Books). Days earlier, Pacific Bindery Services of Vancouver was named as a Product of Excellence Award winner in the annual finishing competition held by the Binding Industries Association, which is a special group of the PIA. Pacific Bindery received its top-of-category award for stitching the Private Residences at Hotel Georgia project.

Hemlock Printers Ltd.

Category: Environmentally Sound Project: North Face Broadside

Category: Digital Printing – Novelty Books Project: Dream Pieces: The SAIT Polytechnic Trades and Technology Complex

This 1,000-picece run was produced at 20-micron on a Heidelberg Speedmaster SM102-10(P)+LX 10 colour press. It was printed on 80-lb Opus 30 Gloss Text, containing 30 percent PCW fibres – a stock that is also FSC and Green-e certified. The client also opted into Hemlock’s Zero program to offset the carbon emissions from the manufacturing of the stock, offsetting 3,997 kg of carbon emissions. This large piece was finished without stitching to maintain the feeling of posters.

This 200-picece run was produced at 210 lpi on an HP Indigo 7500 press. Hemlock applied 5-mil Tekra Clear Polyester sheets throughout the book with a white ink base and CMYK printed on top of the white to provide a caption for full-page images without detracting from the composition of the photograph. This project shows off the Indigo capabilities for a case bound book, explains Hemlock, using a faux white leather with a large deboss and gloss laminated tip-on sheet for the cover.

Category: Business and Annual Reports (4 or more colours, printers with 101-250 employees) Project: Teck 2012 Annual Report

This 18,000-picece run, designed by Letterbox Design Group, was produced at 20-micron on a Heidelberg Speedmaster SM102-8-P+L 8 colour press and Heidelberg Speedmaster 102-4(P). The most interesting aspect of the project, according to Hemlock, is the strikethrough on ultra high gloss AQ and matte varnish as applied on cover and editorial pages. The design itself led to interesting and challenging crossovers.

PDI Inc. Categories: Self-Promotion (printers with 101-250 employees) & Brochures and Booklets (4 or more colours) Project: INNOVATION

Webcom Inc. Category: Digital Printing, Juvenile Books Project: These Hands

This 500-piece run was produced at 175 lpi on an Indigo 7000 press. The most challenging part of the project, explains Webcom, was maintaining consistency of colour based on the number of pages with solid colours.

10 • PRINTACTION • JULY 2013

This 1,200-piece run (600 each in English and French), which won two Benny Awards, was produced at 600 dpi on a Kodak NexPress SX3300. PDI describes the most interesting aspect of the project as the company’s ability to be creative by employing the fifth imaging unit of its recently installed NexPress (December 2012). The selfpromotion project features a range of unique printing techniques, including raised dimensional varnish, spot clear inks, UV fluorescing dry ink, fifth colour enhancement, and NexGlosser coating, as well as the use of 10 different papers. PDI also collaborated closely with its supplier for the piece’s important semi-exposed wire-o and sleeve.

Pacific Bindery won in the BIA’s stitching category for the Private Residences at Hotel Georgia project.

Chris Eckhart (BIA Chairman) with Dennis Dehainaut, Bindtech Inc. (Graphic Finisher of the Year).

Chris Eckhart with Richard Holum, Holum & Sons Co Inc. (Information packaging company of the year).

2013 Product of Excellence Winners Category Mechanical Folding Stitching Adhesive Binding Case Binding Mechanical Binding Diecutting Foil Stamping and Embossing Hand Work Gluing Special Products Graphic Finisher Self Promotion They Said It Could Be Done Foil Stamping/Debossing Screen Printing (Single Colour) 4-colour process digital onto vinyl Applique Turned Edge Casebound Sewn Products Boxes and Totes Innovative Use of Materials Special Products Product Design Self Promotion They Said It Couldn’t Be Done Turned Edge Casebound

Company Leo Paper Products Ltd. Pacific Bindery Services Ltd. Bindtech Inc. Leo Paper Products Ltd. Seidl’s Bindery Leo Paper Products Ltd. C & C Joint Printing Co. (Shanghai) Leo Paper Products Ltd. Reindl Bindery Company Inc. Bindtech Inc. C & C Joint Printing Co. (H.K.) McGraphics Inc. Holum & Sons Co. Inc. Duraweld Ltd. Space Age Laminating & Bindery Silvanus Products Trends Presentation Products Silvanus Products Pack Appeal Binding Solutions, Inc. Holum & Sons Co. Inc. Holum & Sons Co. Inc. Trends Presentation Products Trends Presentation Products Silvanus Products

2013 BIA Annual Conference in Indianapolis, Indiana (where awards ceremony took place).

THE FLAGSHIP OF THE PEAK PERFORMANCE CLASS: THE NEW SPEEDMASTER XL 106

Heidelberg is once again setting new standards in the Peak Performance Class. Set sail with a printing press that will take you to new horizons — the Speedmaster XL 106. Thanks to its high productivity, innovative solutions, and virtually unlimited range of applications, the Speedmaster XL 106 reaches unbeatable performance levels, with the best energy efďŹ ciency in its class. Take this opportunity to navigate your way to success. +HLGHOEHUJ &DQDGD *UDSKLF (TXLSPHQW /WG ĹŤ 3KRQH ĹŤ ZZZ FD KHLGHOEHUJ FRP

JULY 2013 • PRINTACTION • 11

PETER EBNER

Why Printers Should Sell Ad Specialties f you as a print salesperson are not already offering your existing customers and potential prospects advertising specialties then you are missing out on a huge income-generating opportunity. Over the next 12 months, businesses in North America alone will spend over $19 billion on promotional products. Printing companies, are perfectly positioned to capture a lion’s share of this revenue stream because printing and promotional products go hand in hand. There is now a vast amount of printing technology in the marketplace to produce unique promotional items, as well as technology to track and tie together different campaign components. The trade show exhibitor who just ordered some flyers and a banner, for example, is about to spend thousands of dollars on imprinted tote bags. In for a penny, in for a pound: Printing these tote bags is a smart spend because it supports the exhibitor’s investment to attend and advertise their presence at the tradeshow. A sea of tote bags carried by attendees will attract onsite prospects to their booth and remind those who have already visited. If you are printing the flyers and banner, then this tote-bag order should also be yours. The insurance broker who ordered two million postcards is about to buy 500 imprinted coffee mugs to handout to potential customers – this order could be yours. The paint manufacturer who prints brochures and sell sheets is about to invest $20,000 in a promotional campaign in which customers buy two cans of paint and receive a free painter’s cap with logo – this order could be yours. A non-profit association that ordered mailers also needs 300 T-shirts for a fundraising campaign – this order could be yours. The marketing director at an auto lube franchise who just ordered sales pamphlets for their stores is about to order 3,000 imprinted air fresheners for franchisees to give away with each oil change – this order could be yours. With today’s advanced printing technologies, there are countless opportunities to sell promotional ad specialties. The secret to sales success, however, is to present your prospects with strong benefits for investing in promotional products. Here are 12 of the best benefits that you can present to prospects and existing customers about why they need to invest in print-driven ad specialties.

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1. Ad specialties have a low CPM

When you tally the total number of advertising impressions, ad specialties have one of the lowest Cost Per Mile (CPM) benefits, making them an extremely effective advertising vehicle. For example, to run an ad in a regional magazine costs about $25 to $100 per thousand. On the conservative side, a T-shirt can generate well over one million impressions per year, resulting in an $8 CPM (based on a $8.00 shirt). 12 • PRINTACTION • JULY 2013

2. Ad specialty marketing is affordable

8. Ad specialties can be used to increase traffic

Your prospects cannot test the effectiveness of a newspaper ad by buying a few hundred impressions; in most cases they will need to pay for the entire circulation, which can cost thousands of dollars. They can, however, test the waters by ordering a small quantity of imprinted pens, mugs or notepads. With thousands of products to choose from, ranging in price from a few cents to hundreds of dollars, ad specialties are within every company’s budget.

Consumer and trade show promoters, event managers, retailers and Web-based businesses are always looking for ways to increase traffic. One of the surest methods to build a crowd is to offer something for free. A unique promotional product supported by a powerful message can drive customers to your prospect’s Website, event or increase followers on Twitter or Facebook.

3. Ad specialties have a built in ad-repeat factor

9. Ad specialties are brand builders

Repetition is the key to advertising success. In fact, studies have shown that an ad must penetrate the prospect’s mind a total of nine times before they become a customer. While generating those all-important nine impressions can get expensive, ad specialties have a built-in repeat factor. Most items like mugs, watches, key chains and tote bags are used for months and sometimes even years; while continuously exposing the user to the corporate name, message or logo.

Whether your prospect is a small neighbourhood business or a national account, the benefits of branding should never be overlooked. A well chosen imprinted product is a cost effective way to draw attention to and brand any business. 10. Ad specialties build customer loyalty

Not only does handing out a free product build customer loyalty by showing appreciation of their patronage, studies have shown that branded customers are more likely to support the brand as it moves in 4. Ad specialties can appeal to new directions in the future. Customer loyany target market Since almost anything can be turned into a alty provides a great deal of stability and aspromotional product, ad specialties are by surance for any product. far the most versatile marketing tools. No 11. Ad specialties influence matter how unique your prospect’s target buying decisions market, ad specialties can provide a cost ef- Is your prospect looking for a way to break fective means of piquing interest and gen- into a tough account? Studies have shown erating a response. that after receiving a free promotional product, a prospect is over 30 percent more 5. Ad specialties turn customers and likely to do business with the gift giver. prospects into brand ambassadors Positive word of mouth is the strongest en12. Ad specialties can be used as dorsement a company can receive and wear- a positioning tool ing a garment or using a product adorned A new men’s cologne, for example, can be with a corporate logo implies approval of positioned to appeal to a different target that product or service. In fact, the value of audience simply by changing the promothis implied endorsement is so great that tional giveaway. If each bottle of cologne companies regularly pay celebrities millions included a bandana, it would appeal to a of dollars to display their logo on their ap- totally different audience than if each bottle parel or on the products they use. of cologne included a golf-tee. 6. Ad specialties carry high perceived value

I am not suggesting that you redirect your sales efforts from selling printing to selling ad specialties. In fact, I am recommending that you do just the opposite. Stay focused on print sales but consider the advantages of using ad specialties to differentiate your services by offering your prospects a complete marketing solution, even if it means 7. Ad specialties can increase perceived sourcing unique promotional items from value of associated products other printing companies who can produce Cosmetic companies are masters at the use ad specialties quickly and cheaply. Not only of marketing techniques to increase the does this strategy make it easier to sell value of associated products. To increase printing, it can add thousands of dollars to the perceived value of their products, they your bottom line. often include a free makeup case or tote bag; with a specified purchase. Sports Illustrated magazine is another example of how Peter Ebner is a professional sales trainer and marketing consultant with over 27 years companies can use a free giveaway to drive of experience. He is author of 13 industry sales and increase perceived value of the specific books and audio programs includoffer. To encourage people to subscribe, the ing his new book The Ultimate Guide to publisher often offers a giveaway that has Ad Specialty Sales. He can be reached a higher perceived value then the cost of at (905) 713-2274 or visit his Website at www.EbnerSeminars.com. receiving the magazine. Many ad specialty products have a low cost, which ultimately means they also present a high perceived value to the person receiving something for free. Ad specialties are almost always well received and, again, turn the recipient into a company spokesperson. This is a classic win-win scenario.

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VICTORIA GAITSKELL

Restoring Printing’s Past s head of Howard Graphic Equipment Ltd., one of the world’s longest operating suppliers of used and reconditioned printing equipment, Nick Howard obviously knows his way around machines. His day-today work requires him to juggle all of the many intricacies of machine mechanics, freight, logistics, appraisals, international currency exchange, and import/export controls in 72 different countries. His team of specialized technicians at his Mississauga, Ontario, rebuilding facility can overhaul virtually any piece of offset, web, packaging, or bindery equipment, regardless how newfangled or complex. But perhaps less well known is the fact that, in his spare time, Howard devotes his considerable expertise to the even more esoteric tasks of acquiring and refurbishing antique printing presses and bindery machines. Following on last month’s cover story exploring the recent revival of interest in old-fashioned letterpress printing among printers (Letterpress Revival, PrintAction, June 2013), their clients, and the general public, I spoke with Howard recently about his passion for procuring and restoring printing antiques.

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Nick and Liana Howard have been collecting and restoring antique equipment for 30 years. Here they stand beside a Klein-Forst +Bohn cylinder press, circa 1870.

Back to the beginning

Letterpress was the principal printing technology from the time Johannes Gutenberg commercialized it in Germany in 1440 until the last half of the previous century. Howard explains that he has a personal, professional, and historical affinity for letterpress because, “It’s a reversion to where I started. My dad sold letterpress machines.” Howard’s father, H. W. Howard, known as Bill throughout the industry, was born in 1918 in London, England, and left This ornate eagle is the counterweight on a Figgins school at age 14 to be“Coloumbian Iron Press” come a letterpress apcirca 1887. prentice in a local printing shop. After serving in the British Army, Bill immigrated to Montreal, Quebec, in 1947, where he secured work at the large printing and lithography firm of Ronalds-Federated Limited. After H. W. launched the family business in 1967, Howard, started working alongside his father, initially on his summer holidays from school. “Back then, almost all printing equipment consisted of things like platen presses, hand-lever presses, cases, gallies, compositor’s stones, furniture, chases, quoins, keys, and reglets – so much specialized paraphernalia for setting type and letterpress printing,” Howard reminisces. “I love it all now, I guess because my father taught me so much about it, and he was such a good pressman. You have to be really skilled to be a letterpress pressman, because the makeready is so complicated, and the presses don’t have a single button on them. Modern offset pressmen have no idea how much skill it requires.”

Restored printing equipment come in all sizes, pictured is a Cropper Peerless platen press, circa 1920.

Photos by Clive Chan

As a young man, Howard often helped his father by making pick-ups and deliveries of equipment by truck between cities in Ontario and as far afield as New York. What he remembers most was how heavy, bulky and hard it was to stabilize old letterpresses and paper cutters. “Boy, I hated moving that stuff,” he laughs. Some of the equipment literally weighs thousands of pounds, requiring Howard to use chain ratchet systems and pipe rollers to move it – a task made even worse by the narrow doors, hallways, and elevator shafts in old buildings, not to mention the fact that his clients routinely lied or grossly underestimated the difficulties of the move when they reported by telephone beforehand where the machine was located or how many stairs were involved. Continued on page 22 JULY 2013 • PRINTACTION • 13

New Directions in

Sheetfed

STORY BY JON ROBINSON

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ven with Canada holding one of the world’s most stable economies over the past five years, printers in this country have been working through one of the industry’s most tumultuous times in decades. This period has been marked by a rash of small- to mid-sized company closures and consolidation, a struggling Ontario manufacturing sector (where much of Canadian printing is concentrated), and the rightsizing of technology suppliers who have scaled back their Canadian presence or pulled out altogether. Printing in Canada has gone through its own course correction and a healthy measure of stability is returning, with the United States showing positive signs in its still unpredictable economy. As the dust of economic woe begins to settle across North American printing, despite the promised digital grandeur of toner and inkjet, sheetfed offset remains the continent’s dominant printing process. In Part I of this feature series, leaders for Heidelberg, KBA, Komori and manroland share their business strategies for reigniting sheetfed-offset investment, with an emphasis on the Canadian market.

14 • PRINTACTION • JULY 2013

Canadian offset connections

“In some aspects, the business of selling equipment is less challenging now than it was five years ago,” says Steve Ranson, President and owner of K-North Services Inc. “Five years ago, the challenge was identifying who you were going to sell to or you just sold to everybody and took on the risk of financing deals. In 2013, you are not taking the risk of the finance deals because everybody is dealing with cash.” In June, K-North Inc. of Mississauga, owned by President Liana Howard, ended its decade-long Canadian distribution agreement with Komori America. After their partnership began in 2003, K-North Inc. reestablished the Komori press brand across the country. “We are number two, as far as units that have been installed [in Canada],” says Ranson, who, as Vice President of K-North Inc., led this effort from the outset in a sales role. His new K-North Services entity is set to begin operations in Georgetown, Ontario, on August 1, 2013. Heidelberg Canada remains the country’s numberone sheetfed provider, a position cemented over the past three decades. “We have a very unique position compared to our competitors, because we are so heavily involved in prepress workflow, CTP, finishing, consumables, and the large service network we have,” says Richard Armstrong, President of Heidelberg Canada. “The approach we take with our customers is a lot more integrated and we understand their issues and business better because we are so involved.” Several employee and operational cuts hit Heidelberg Canada over the past few of years, because of challenges facing its German parent following the global economic crash precipitated by the 2008 U.S. mortgage crisis. Heidelberger Druckmaschinen AG launched a series of cost-cutting measures through the FOCUS 2012 Efficiency Program with plans to reduce its total employee headcount to below 14,000 by mid-2014 from close to 19,000 in 2008. “Our sales and service structure is fairly untouched,” explains Armstrong, relating a majority of Heidelberg Canada cutbacks to

back-office staff and extolling another of the organization’s continuing domestic advantages. “Our average tenure has to be somewhere in the 15- to 25-year range for our sales reps… they know the products, they know the customers. They are a consistent front for the company to our customers.” KBA has had a presence in Canada for more than two decades albeit on a much smaller scale than that of Heidelberg. “KBA Canada has been a company for 26 years now,” says Eric Frank, VP of Marketing for KBA North America. “Although Canada is diverse from Montreal to Vancouver, there is still a line of [economic] continuity that the world respects and the Canadian market is always on the top of our minds.” In May 2012, KBA Canada hired sales veteran Mark Norlock as Regional Sales Manager. KBA has been the most stable company amongst the Big Three German press makers over the past five years. “Everybody was hit pretty hard with the downturn in the economy and KBA was fortunate that our senior management had the vision to do what was necessary to right that very quickly and to stay focused, such as continuing to invest in R&D,” says Mark Hischar, CEO of KBA North America. KBA stands on its engineering prowess, as proven by the introduction of several new presses in the past year (see Technology Report, page

In May 2013, manroland began installing a UV-equipped 700 HiPrint sheetfed press into Bellwyck Packaging Solutions' Toronto facility. Bellwyck, which also runs a healthcare plant in Owen Sound, is one of Canada's most-prominent printing companies.

Richard Armstrong, President of Heidelberg Canada.

18) and its January 2013 ranking as #11 on the United States Top 50 Patent Board Scorecard among manufacturers of heavy industrial equipment. manroland AG, which also carries a long history of directly selling presses in Canada, did not survive the depressed global economy and in November 2011 initiated insolvency proceedings with a district court in Augsburg, Germany. Within two months, however, the proceedings ended with L. Possehl & Co. purchasing manroland AG’s web press entity (Augsburg) and,

Celebrating the manroland 700 HiPrint install are (left to right): John Vella, CEO of Bellwyck; Peter Conrady, Head of Sales for manroland sheetfed GmbH; Michael Mugavero, Managing Director, manroland North America; Gary Tenhaaf, Field Service Technician, manroland; Jerry Malfara, Operations Manager, Bellwyck; Sean Springett, Canadian Sales Manager, manroland; and Jason Ransome, Senior Electric Technician, manroland.

Mark Hischar, CEO and President of KBA North America.

separately, Langley Holdings PLC buying the sheetfed interests (Offenbach). The agreement resulted in 2,200 lost jobs from manroland AG’s 4,700 total, but also created a sound foundation for the two new manroland entities moving forward. “We went through a restructuring of the company and really right sized it to where the market is,” says Michael Mugavero, Managing Director and CEO for manroland Sheetfed’s North American operation. “The major difference between what manroland used to be and what manroland is now could be comparing a company that had a heavy bureaucracy like many European smokestack companies, whereas now the single word I would use to describe manroland is entrepreneurial.” British industrialist Tony Langley established Langley Holdings PLC in 1975 and has yet to sell a business acquired by his group, which historically runs debt free and was recently estimated by the Sunday Times to be worth well in excess of €1 billion. “[Langley] allows us to run our business and his model is one in which we are focused on customer satisfaction and generating a profit for the organization and not just aggressively chasing after market share.” Mugavero established close ties to Canada’s printing community over his 43-year career and was instrumental in providing more autonomy to the company’s Canadian operation, which in September 2012 hired veteran Sean Springett as Canadian Sales Manager. “In the past, Canada was a stepchild of the U.S. operation,” says Mugavero. “Canada is now answering directly to Germany and has its own relationship with our German parent.” In fact, manroland Canada Inc. now has its own board that includes Gina Gigliozzi, Manager of Sales and Service Support, who has been with manroland Canada since 1989. Mitsubishi historically has installed several machines with leading printers in Canada, but of late the company has been very quiet in the Canadian market. This may change in the near future with the mid-June news that Mitsubishi and Ryobi are merging their commercial printing equipment businesses to create Ryobi MHI Graphic Technology Ltd. on 16 • PRINTACTION • JULY 2013

January 1, 2014. Ryobi’s direct imaging process joins forces with one of Japan’s largest industrial companies in Mitsubishi, which is rooted in the pure sheetfed process. The new Ryobi MHI entity expects to have 2014 sales of 30 billion Yen (roughly $317 million). Shortly after the merger announcement, Ryobi reaffirmed its global channel position including two of this country’s leading distributors in KBR Graphics Ltd. for Eastern Canada and Canadian Printing Equipment for Western Canada. Presstek has all but disappeared from the Canadian market after its late-2012 purchase by MAI Holdings, an affiliate of capital fund entity American Industrial Partners, which took the press maker private and announced restructuring plans in April 2013, including a 15 percent workforce reduction of around 70 people from of its approximate 450 total staff. Presstek holds a wealth of intellectual property based on unique and patented imaging processes, but the company’s primary 32DI and 52DI presses compete directly with nowmature toner presses that dominate the 20-inch production range. In May 2010 at IPEX, Presstek unveiled a six-page 75DI offset press, which carries a 29.92 x 22.83-inch format to rival the production ability of half-size sheetfed formats. The 29-inch sheetfed sector, however, continues to be a priority with traditional offset press makers, buoyed by the refined speed of computer-to-plate systems and an abundance of automation flowing down from larger 40-inch systems. “The 29-inch market still continues to chug along,” says Ranson of K-North Services. “With the contraction of sheetfed printers in general, you have lost a lot of 40-inch printers and you have lost 29inch printers, so it just ended up making it better for both groups going forward.” Efficiency of printers

The continuing health of both groups is dependent on the adoption of more automation. Heidelberg, KBA, Komori and manroland are all pushing printers to look beyond the per-hour rate of presses toward pressroom intelligence, which will ultimately be signaled through the 40inch sector.

“The newer machines are far more capable than many of the more than 5,000 40-inch machines running in North America. There is a tremendous amount of 40-inch sheetfed presses that are not highly automated and are not talking to a business management system,” says manroland’s Mugavero. “Irrespective of what those presses are selling for on an hourly-rate basis, is there efficiency… make-readies are so important to printers and so critical to their productivity.” To this end, manroland Sheetfed is rejuvenating its TOP Performance Consultancy program to work closely with customers on their overall pressroom productivity. “manroland has not been the company that sought the biggest percentage of market share,” says Mugavero. “We are trying to do the best to prepare our existing customers for a better financial result and better internal performance.” The TOP program is designed to consider how technology (T), the organization (O) and its people (P) can best translate into the peak performance of a manroland press. “Efficiency is the new key word around Komori rather than make-ready. While make-ready is the first word on the mind of pressroom operators, the business itself must analyze beyond its mechanical make-ready,” says Ranson. “There is some importance to the hourly cost of the machine, but there is so much more to it. If you are charging out at $300 an hour but it is taking you five hours to do a job that another guy is doing in two, it is not

Aston, Manager of Business Consulting at Heidelberg Canada, leads the program domestically, but he is part of network of global Heidelberg consultants who share ideas and strategies. “In Canada, we have taken it a step further than some other Heidelberg countries, by taking that experience and actually putting it on press,” continues Armstrong. “We really get to understand exactly what is happening in that pressroom.” KBA, again emphasizing engineering, has traditionally focused on the logistics of print manufacturing, which is largely

why it is currently the only press maker with a 40/41-inch range machine running at 20,000 sheets per hour (Rapida 106, May 2012). “We have to be honest and recognize investment in traditional technology, the heavy iron we characterize our offset presses as, just has less demand today. So our focus is on making sure we are the chosen vendor by helping our customers be better at what they do,” says Hischar. “I do not think there is any other stronger challenge, which you might say about any industry, than for us to pay attention to our customers’ needs

to survive and that means we may have to do things a little bit differently.” In Part II of New Directions in Sheetfed, PrintAction takes a detailed look at the specific technologies introduced by sheetfed press makers, including Komori’s KHS-AI system, KBA’s DriveTronic concept, manroland’s DirectDrive and Heidelberg’s holistic pressroom approach. We also investigate how some of these technologies are reinvigorating the Very Large Format sheetfed sector, a growing emphasis on UV sheetfed, and how traditional press makers are preparing for the arrival of inkjet.

Steve Ranson, President of K-North Services Inc.

relevant at all. Printers have to understand what their costs are throughout the plant and what they are actually selling their work for – if they are making money.” Heidelberg has spent the past five years developing its business consulting services, which includes access to a globally networked benchmarking program for its press clients. “For almost all of the machines we have sold in the last five years, we are collecting productivity data,” explains Armstrong. “We then produce productivity reports for our customers so they can see how their productivity is evolving and what areas they need to focus in on.” Peter JULY 2013 • PRINTACTION • 17

TECHNOLOGY REPORT Companies featured

The Shape of Sheetfed

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Akiyama Heidelberg KBA Komori

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manroland Mitsubishi Ryobi Presstek

As the printing world closely watches the development of emerging technologies like cut-sheet inkjet and B2-size toner, sheetfed offset press makers actively involved in North America are diligently translating pressroom experience into their latest machines.

Heidelberg The XL Series was first introduced at drupa 2004 as Heidelberg’s new flagship sheetfed press, and subsequently went into production in April 2005. The initial Speedmaster XL 105 press was designed for production speeds of 18,000 sheets per hour and to cover a paper format of 29.53 x 41.34 inches. At drupa 2008, Heidelberg then announced its entrance into the largeformat sheetfed press sector with the arrival of the Speedmaster XL 145 and XL 162, which today are available in perfecting configurations. Heidelberg then expanded its XL Series again in May 2012 with the introduction of the 41-inch format XL 106 press in both straight and perfecting configurations running at 18,000 sph. Also in May 2012, Heidelberg introduced its zoneless short inking unit to the larger Anicolor Speedmaster XL 75 press size at 32.82 x 29.53 inches. The standard Speedmaster XL 75 has a top speed Introduced in 2012, the 41-inch Speedmaster XL of 18,000 sph and is also available as 106 is available as a perfector with options to reach beyond its standard 15,000 sph up to 18,000 sph. a triple-drum perfecting press.

Komori The Lithrone G40P, introduced at drupa, is available as a perfector featuring Komori’s new KHS-AI integrated control systems for highspeed startup and the company claims it can reach colour within 20 sheets. The Lithrone G40P can also equipped with Komori’s Asynchronous Automatic Plate changing (A-APC) system, which changes all plates in around 75 seconds. The In-line Print Quality Assessment System (PQA-S) inspects print quality on the front and back sides of sheets simultaneously, while also providing in-line density control by scanning the colour bar. The Lithrone G40 press debuted in North America in late-2011 and prints up to 16,500 sheets per hour in straight configuration. The press features KHS-AI to aid in make-readies, as well as a fully automatic plate-changing system that employs a bender-less clamp for easier plate discharge and feeding. The Lithrone G40 also features a new Suction Tape Feeder Board designed to handle a variety of paperweight. Also in May 2012, Komori launched its new 41-inch Lithrone GLX40 carton press that handles 8-pt to 40-pt board, and can be equipped with a nonstop feeder and delivery. It can be equipped with Komori’s H-UV curing technology. The Enthrone 29P convertible perfector press also debuted in May 2012, available in configurations of up to five units with a maximum speed of 13,000 sph.

Heidelberg SX Series

The XL 75 was introduced in May 2012 with Heidelberg’s Anicolor inking unit for ultra-short runs.

The SX Series, launched at drupa 2012 in May, combines features from Heidelberg’s XL range and the longstanding Speedmaster SM platform. The Speedmaster SX 52 press, reaching speeds of up to 15,000 sph, can be configured with two to 10 printing units, as well as with a three-drum perfecting device and coating unit. For ultra-short runs, Heidelberg can also integrate its zone-less short inking unit as an Anicolor Speedmaster SX 52. The SX Series also includes a Speedmaster SX 74 model (15,000 sph in a 20.87 in × 29.13-inch format) and SX 102 model (14,000 sph in a 28.35 x 40.16-inch format).

Heidelberg CX Series The CX Series, launched at Ipex 2010 as the Speedmaster CX 102, combines Heidelberg’s longstanding CD 102 platform with features from the XL press class, including the latter’s sheet travel, reinforced side frames, and printing unit bearings and gripper system. The CX 102 handles substrates from lightweight paper to bend-resistant cardboard, reaching a top production speed of 16,500 sph.

Komori Lithrone G40P

18 • PRINTACTION • JULY 2013

USED EQUIPMENT

Roland 700

manroland

The Roland 700 HiPrintLV debuted at drupa 2012 with its new indexed InlineFoiler, which manroland claims to save up to 55 percent on cold foil consumption. The Roland 700 HiPrintLV was also presented with new automated plate changers; the Inline ColorPilot D+F print quality measuring system, which uses both densitometry and colorimetry; the 2.0 version of InlineInspector, with PDF verification down to 4-pt. text; a special cardboard package; UV interdeck and end-of-press drying; and non-stop feeder and delivery systems. For 18,000-sph productivity, the Roland 700 HiPrint HS is available with a different feeder and delivery system than the standard HiPrint press. The Roland 700 is available in three primary versions, including HiPrint, HiPrint HS (High Speed) and DirectDrive. Commercial printing innovations announced at drupa 2012 included the company’s new LEC-UV (low energy curing), 64-page printing in a single pass on the Roland 900XXL perfecting press, and a new press console design and user interface. The Roland 900 line was first launched at drupa 1995 and has undergone a range of upgrades since, including its availability in size 5 (890 x 1,260 mm) and size 6 (1,030 x 1,430 mm) configurations. manroland presented its ROLAND 50 press at drupa 2008 to expand its product range with the 36/52 format. manroland ContolCenter

Akiyama The Jprint line was first introduced by Akiyama back in the late-1990s, but the company continues to offer new versions of the sheetfed press series. Today, Akiyama is distributed in North America by Goss International, which shares the same owner as Akiyama in Shanghai Electric. The Jprint 4P440 model introduced at drupa 2012 is described by the company as a next-generation double-sided press that uses a unique line arrangement to print alternately on front and back with upper and lower printing units, without reversing the paper orientation. The Akiyama PZ 1020 and PZ 650 presses feature what the company refers to as “three-point” floating support of rubber cylinders to keep the pressure stable on and off. It also includes a double-inking structure, high-positing grippers for smooth transition, and what the company calls a special touch method of impression for more stable dot structure. The new Akiyama eXtreme is a straight 40-inch format press reaching speeds of 16,000 sph.

Ryobi The Ryobi 920 Series perfector, introduced in May 2012, works on three intermediate drums to provide consistent reversal of Ryobi 760E Series sheets and high-reliability sheet transfer. Running at a maximum 16,000 sph, the press can be equipped with Ryobi’s instant LED-UV curing system. Ryobi’s new UV Casting and Foiling System can be applied to Ryobi’s 42-inch 1050 Series and 750G Series presses to handle holograms/special effects, foiling and chemical embossed printing. The Ryobi 525GX is a two-up press running at 15,000 sph.

Ryobi 756G

JULY 2013 • PRINTACTION • 19

DIGITAL PRINTING

KBA

Rapida 164

KBA has been the most active press maker in releasing new sheetfed machines into the market of late, including its January 2013 introduction of the Rapida 164. The new press runs at a maximum output of 15,000 sph and, according to KBA, redefines the benchmarks in the 47.4 x 64.57-inch format class based on its dedicated drive technology and automation features. Along with automatic plate changing, there is also the option of DriveTronic SPC dedicated drives at the plate cylinders that support simultaneous plate changes in all printing units in around 100 seconds. The 57-inch Rapida 145, launched at drupa 2012 in May, is a format VI (106 x 145 cm) press engineered for production speeds of up to 17,000 sph. The Rapida 145, like the newer Rapida 164, is equipped with KBA’s unique DriveTronic SIS sidelay-free infeed. At drupa 2012, KBA introduced several new enhancements to its 41-inch Rapida 106 models, first introduced at drupa 2008, including a new high speed package to take production up to 18,000 sph Rapida 105 when perfecting or 20,000 sph in a straight configuration. The new 41-inch Rapida 105 model introduced at drupa can also incorporate the new high-speed package to reach 17,000 sph. The Rapida 105 is available in a four-over-four perfector configuration, with a unit based on the Rapida 106. Also in May 2012, KBA introduced its new 29-inch Rapida 76 with dedicated plate-cylinder drives. The press is able to reach speeds of 18,000 sph in a straight configuration or 15,000 sph perfecting. KBA also recently unveiled a more compact Rapida 75 six-page press with a maximum speed of 16,000 sph and a new 11.81 x 11.81-inch minimum sheet format. Since Drupa 2012, all Rapida models are supplied with KBA’s new ErgoTronic console with wall screen, which accommodates control systems like ErgoTronic ColorControl, ErgoTronic ACR and ICR.

Mitsubishi The Diamond V3000LS was introduced in May 2012 with the new DIAMOND EYE-S inline quality system, which combines on-press colour and inspection control in one unit. It was described by Mitsubishi as the first inline quality control system for sheetfed presses to measure both colour density and dot variations. The Diamond V3000LS, reaching speeds of 16,200 sheets per hour, runs a maximum sheet size of 29.5 x 41.34 inches. It prints at a speed of 16,200 sheets per hour and features all-unit simultaneous automatic plate changing with SimulChanger. The press is available with new features like the ecoUV drying system, which relies on a single ozone-less UV lamp (120-watt).

Presstek The 75DI, first introduced by Presstek at Ipex 52DI 2010, is a B2-format press available in 4- to 10-colour configurations. At drupa 2012, it was fitted with new colour calibration and defect detection technology called Virtuoso. The press reaches speeds of 16,000 sheets per hour and 300-lpi line screens, accepting stocks from 0.04 mm to 0.6 mm thick (0.8 mm optional). At drupa, Presstek also added 75DI options for convertible perfecting at up to 15,000 sph and UV printing. Presstek earlier introduced the 52DI, a 52 cm four-colour landscape format press that hits speeds of up to 10,000 sph, and the 34DI press.

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Hobby versus a business

people want to create a successful business around letterpress, they shouldn’t venture outside the realm of what it’s good at doing. They will certainly have to stay small and specialist. Just like book binderies, whose work requires so much skill that it’s hard to find craftsmen who can do it well, you can’t have 30 guys working in a letterpress shop. “But to earn some decent income with letterpress, you have to create a new niche for things like greeting cards, wedding stationery, personal announcements, and high-end advertorials where the client wants to get away from anything to do with modern, high-volume printing,” says Howard. “Ad agency campaigns for luxury products like Aston Martins can use letterpress to blow the pants off some really special printing jobs that will be hand delivered to the customers. That’s the kind of project where letterpress is going to excel commercially.”

Today, Howard frequents the Michael’s chain of craft stores, where he combs the shelves in search of materials he can use to solve the myriad of detailing problems that come with restoring antique equipment. He observes that, although his fellow shoppers used to be mostly women, he now sees more men in the store. He also notices that both genders are often browsing for craft materials to create things of substance to give to others; small handcrafted mementos or cards, for example, instead of mass-produced printed cards or e-cards. “We’re bombarded. No one has the chance to read all the information that comes to them,” he theorizes, “but by contrast specially handcrafted messages stand out as being personal and important. I think this is one reason why letterpress is growing again in popularity.” Antique printing sources He also thinks that, although all the Howard inherited some of his antiques disciplines involved in printing are com- from his father, who just happened on mon to other industries, such as machine sundry old bits and pieces in the course of tool making, printing is unique because doing his job. H.W.’s legacy to Howard inpeople feel a special appreciation for its cludes a curious little tabletop pencil products: “No one wants to look at a printer, possibly dating from the 1920s. flange after it comes off the production Howard explains that, after the pencils were line, but printing is something everyone printed, they would have been dipped in wants to spend time looking at. People varnish; so originally the pencil printer especially love to would probably have see how a sheet of come in a kit which paper comes off a also included a rack letterpress with the used to dry the ink still wet and the varnished pencils. paper embossed by Howard explains that the pressure of the olden-day printers type. Whatever comes would have bought off these machines devices like the penseems very special cil-printing kit in and is something order to serve a paryou keep. ticular customer’s “Letterpress needs or to extend printing seems to be their company’s an especially good products and servcreative outlet for ices with new valuepeople in later midadded offerings. dle-age who have Howard’s more more disposable recent acquisitions income and want derive from an odd to invest in a pasvariety of sources. sion,” he adds. For instance, he Howard tracks bought a collection the current revival of several antique of popular interest machines that had in letterpress through once belonged to a his own profes- In order to restore the ornate decorations dealer in Antwerp, sional network of of some of the older presses, graphic Belgium, from the designer Anita Kumar was hired to hand specialized con- paint dealer’s sons, who designs. tacts, as well as on did not share their the Internet: “Once in a while I enjoy father’s interest in the collection. (Howard checking the U.S. Website BriarPress.org says in general other dealers, especially [a 75,500+ member letterpress commu- the younger ones, have little interest in nity], which provides classifieds, discus- antique equipment.) His other recent sion groups, and a listing of many of the purchases have included a press that a little letterpress operations and some seller in one Ontario city had cleared out more substantial ones that are starting of a defunct printing shop in another city up. At the Iron Handpress Group on 200 kilometres away. Another press was Flickr, you can see photos by over a hun- sold to him by a contact in Salt Lake City, dred people from all over the world who Utah, whose father had been a printer for are enjoying the freedom of choosing and the Church of Jesus Christ of Latter-day setting type and printing whatever they Saints in Palmyra, New York. want to print on handpresses.” “In the States, it’s much easier to find But he says a lone guy in a garage with antique equipment than in Canada, bea Chandler & Price platen who will fiddle cause of all the abandoned buildings, around with any printing job you ask warehouses, and factories in Rust-Belt him to for a price doesn’t really have a [former Factory-Belt] cities that have proper business going. He continues: “If Continued on page 24

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TAGS & LABELS

ness) have been spending more time on it lately. They will text each other excitedly whenever one of them happens stopped paying their taxes,” explains upon a tempting prospective acquisition Howard. “Reality-TV shows with people for their antiques collection. So far, despite all the challenges that bidding on the contents of abandoned storage units have started appearing on acquisition and restoration entail, Liana American television for similar reasons. and Nick have already filled a large room At one time, a lot of manufacturers at Howard Graphic Equipment with a would have had their own print shop, so dozen or so machines dating from the it’s not unusual to find printing equip- past two centuries, all lovingly restored to ment in some of the older abandoned pristine working condition. Metal parts and paint jobs gleam like new, and some factories.” Although auctions were once another of the equipment displays such quaint reliable source of antique equipment, artistic finishes as gilded edges, decoraHoward says he now finds they have tive finials, or other metal or painted ordried up, mainly because other dealers naments. have already snatched up most of the deRecently Howard, who was recruited in sirable antiques, and any that remain sell 2012 to serve on the seven-person steering at auction for excommittee for the orbitantly high Mackenzie Printprices. ery and NewspaAdditionally, per Museum in over years of colQueenston, Onlecting, he has tario, has donated come to accept a beautifully rethe fact that cerstored Heidelberg tain types of anT platen press to tique printing the museum’s colequipment are lection. simply too rare Still more anto be acquired: tique machines are “At first, my awaiting restoramaster plan was tion at the rear of to get one of the company’s reeverything ever building facility. As made. But I a general practice, found it was like Howard says he is planning to first concentrating climb Mount on refurbishing Everest. When I the simpler, more got to the first straightforward plateau, the air old machines and got thin. Then is leaving restoraafter I dug tion of the rarer, deeper and realmore complicated ized how little I ones for later. In knew previously some cases, he and about the history In addition to working on modern presses, his technicians and manufactur- Howard Graphic Technician Leo Carandang was must rely mainly instrumental in restoring many of the Howard’s ers of printing vintage on their own past pieces. equipment, I reexperience and exalized it was an inconceivable challenge pertise in overhauling modern machinery; to collect each and every machine. There but in other cases, they are lucky enough to were too many different manufacturers, have for reference one of the many antique many of whom have practically disap- operating manuals in Howard’s huge, impeared off the face of the earth, along pressive printing library. Alternatively they with their equipment. As a result, it is may find guidance by studying similar early only possible to collect the makes and machinery in museum exhibits like Henry models that were manufactured in suffi- Ford’s printing equipment collection in the cient quantities because some of them are Detroit metropolitan area. still around.” Does Howard foresee strong commerHe adds that a further challenge in cial prospects for his own special niche of buying old machines occurs because restoring antique printing and bindery hard-to-find parts often go missing. For equipment? “Only four of my technicians instance, because Golding letterpresses have the exceptional skills required for were so often used to print short runs of this kind of work. Restoring a smaller, things like tickets, the printers who oper- fairly simple piece of equipment might ated them typically discarded the press’s typically take them about 200 manink fountain and simply dabbed ink di- hours. But restoring a large, complex rectly onto the disc to ink up their jobs. piece might require $15,000 or $20,000 Consequently, it’s a challenge nowadays worth of labour,” he estimates. to find a Golding letterpress with the ink “Would most of these labour-intensive fountain still attached. restorations find a market that would be willing to match these prices? Nope, probably not.” A labour of love Although Howard has been collecting antique equipment for the past 30 years, vicg8.blogspot.ca he says he and his wife/business partner, @vicg8 Liana (whom he met in 1978 when they ca.linkedin.com/in/vicg8 were both working for the family busi-

Gaitskell

Continued from page 22

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ARCHIVE

July 1998 Host-country France bests Brazil in the FIFA World Cup final, iconic cowboy Roy Rogers passes, and

There’s Something About Mary becomes a sleeper hit, grossing US$369 million worldwide.

The Finishing Touch PrintAction’s Scott Atkinson spoke to several printers in Canada, including Dean Baxendale of First Impression Graphics, Andy Patel of Prodigy Graphics, Dave Hall of Central Reproductions, and Don Double of MOM Printing, to see how these printers are reducing turnaround time and costs. Printers are bringing more of the back end to the front of the line. “By bringing more specialized post-press equipment in-house – in excess of the typical cutter, folder and drill – printers are benefitting from having more control of the production process,” writes Atkinson. “Skilled new staff is often not required and extensive retraining of existing staff is unnecessary when sophistical results can be achieved with operatorfriendly equipment.”

Prodigy Graphics has ramped up its post-press department to handle more of its own finishing requirements. Najib Jamal (left), the company’s bindery manager, is shown in the updated facility with President Andy Patel.

OPPA Celebrates Successful Season Members of the Ontario Prepress Association (OPPA) turned off their scanners, imagesetters, and workstations and headed to their Annual General Meeting and dinner/dance in June to prove that they play just as hard as they work. Marg Macleod, the association’s new president, discussed the evolution of the association and explained how the association was born out of concern over free trade’s impact on the prepress industry. She commented, “Who would have thought that 10 years later our 50-cent loonie would actually attract U.S. business?” The upcoming season would be the association’s 10th. Macleod explained that a strategic task force of committee members had been established to suggest methods of restructuring the association to better reflect the changing The OPPA named its new executive team (left to right): Karl Schmed, Rick Pearce landscape of the prepress world, which may Hilary Hutchinson, Steve Ogilvie, Marg Macleod, Ed Korschewitz, Bob Moore, Paul Tasker, Bob Leith, Mark Norlock, Fred Dyke and John Hawke. include a new name.

26 • PRINTACTION • JULY 2013

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