Print on Demand Ocak-Şubat 2013 by Print on Demand Magazine

ISSN 1309-3460

January / February 2013 Year: 8 Volume: 42

International Digital Printing Technologies Magazine

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Hunkeler Innovationdays 2013 Hunkeler Innovationdays, bilgi toplamak için çok önemli bir platform haline geldi. Ziyaretçiler -

January February 2013

rom February 11 to 15, 2013, the Hunkeler Innovationdays will be held for the 10th time tion and enormous interest on the tors alike has prompted Hunkeler

printing and finishing, this industry

every two years – is taking on inter-

printing, print-on-demand (books

its previous four days to five days.

sion-makers from around the world (more than 5000 in 2011), the Hun-

fashion, the Hunkeler InnovationIntegrated total solutions that make the latest developments understandable and show how they

Hunkeler Innovationdays for world premiers.

an indispensable platform for gathering information. Visitors value the unique opportunity to meet in person with staff members from

better than the Hunkeler Innovation

printing systems, with those developing software solutions as well as -

workflow and for every industry segment will be shown at the Hunkeler 2013 Innovationdays. vantages of digital printing and asing number of segments and lems started to appear at Drupa solutions will be available for viewing from February 11 to 15,

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tiondays, bilgi toplamak için çok önemli bir platform -

faaliyeti Hunkeler Innovationdays‘den daha iyi yan-

January February 2013

editorial

CEO

vet

Dijital mesini bu

Partner ismi ile -

GENEL MÜDÜR YARDIMCISI ASST. GENERAL MANAGER AHMET KIZIL REKLAM MÜDÜRÜ ADVERTISEMENT SALES ahmet.golbasi@img.com.tr

EDITOR in CHIEF M.Akif TATLISU akif.tatlisu@img.com.tr EDITOR

omer.sen@img.com.tr ADVERTISEMENT SALES STAFF cuma.karaman@img.com.tr ART DIRECTOR ismail.gurbuz@img.com.tr

While Digital Printing is Growing

tayfun.aydin@img.com.tr MUHASEBE MÜDÜRÜ ACCOUNT MANAGER mustafa.aktas@img.com.tr SUBSCRIPTION STAFF

es, now while digital printing is

ismail.ozcelik@img.com.tr

before you today with the new name of www.img.com.tr

Print on Demand, brings the reputation

turkey@ihlas.net.tr

solutions that are integrated with label our field of interest. With the goal of being more useful to you on their way to investing in digital prin-

www.ihlasmatbaacilik.com Print on Demand dergisinde yer alan makalelerdeki Fikirler

pertain to advertisers.

58 -

gerekiyor.” Alfanorm .............................................. 6,7 Ares fuarcılık ....................................... 96 Bukom .................................................... 17 Canon .............................................. kapak Coşkun Kırtasiye .................................. 73 Deha dijital ................................... Kulak Dereli Graphics ..................................... 49 durak display ....................................... 77 Erkam ofis ............................................ 81 Ersan display ........................................ 67 Fespa ........................................................ 9 Heidelberg ............................................ 11

HP .......................................... arka kapak Hunkeler Fuar ...................................... 47 İlhan Digital ........................................ 29 İnca ............................................... 41 Laminet .................................................. 63 Lidya Grup ............................................ 45 Mat Kağıt ....................................... ö.k.i/1 Matset ................................................... 33 Matuya .............................................37/39 Ofis Teknik ............................................ 13 Ofis Teknik .......................................... 27 Opsiyon reklam .................................... 89

Pasifik ..................................................... 51 Pigment ................................................. 55 Pimms .................................................3/5 Print shop ............................................. 65 Reis dijital ............................................. 87 Som Kağıt ...................................İNSERT Tüyap .............................................. a.k. içi Ultra ....................................................... 35 yatay bilgisayar ...................................... 15 Zeki copy ............................................... 57

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January February 2013

Dijital Print Mana-

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NAZIM KAYTAN

GÖRÜŞ -

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surplus revenues from the show to -

January February 2013

tion for doing business.â&#x20AC;?

lighted with the positive feedba-

by developing a marketing plan to -

and Central Asia. -

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ining the growth of the market, so we believe they are the ideal event partner.â&#x20AC;?

has gained strong support from -

industry forward.â&#x20AC;? is in need of new ideas and fresh

delivering an international industry

a hub for global industry leaders,

January February 2013

interest in attending the event, please visit

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oldu.â&#x20AC;?

de edilmiyor.

January February 2013

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mek isterim: -

January February 2013

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January February 2013

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gerektirmiyor. Ă&#x2021;evre dostu olan bu yenilikĂ§i boyalar, 4

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Doyurdu

bilgilere yer verildi: -

(elektrikli)

January February 2013

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January February 2013

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Velda Avad

January February 2013

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oluyor hem de eski makinelerinin imha sorunundan kurtuluyor. -

ge. vision and supports its business

on for businesses and professionals. and institutions around the world â&#x20AC;&#x153;that are at the heart of innovati-

ges.

al Property Division: â&#x20AC;&#x153;Innovation is the foundation for We are very pleased to be named as 100 Global Innovator methodology 100 Global Innovators.â&#x20AC;? Our intellebe gleaned from the analysis of pa-

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bilgilere de yer veriliyor:

January February 2013

vurular devam

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na dikkat รงekti. 28

January February 2013

1400 รงevre belgesine de sahiptir.

ROLAND’DAN

CREATIVE FORCE ROLAND SOLJET Pro4 XR-640

Yenilikçi Güç

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12 - 450 mikronâ&#x20AC;Ś

rufuâ&#x20AC;Ś olarak ekonomiktir. -

January February 2013

yapabilen bir makinedir.

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lerde opsiyon olarak semirotary serigrafi, embossing, -

fabesi kontrol eden sistemlerde kontrol sistemi kurulabilir. Gri veya renkli kameralar, 2k,4k temde konfigre edilebilir.

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HP Indigo Daha

January February 2013

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ediyorum...

January February 2013

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January February 2013

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M tayin ettik: Folpa Reklam ve ProDigital. Halen Mu-

maya ve servisini yapmaya yetkilidirâ&#x20AC;?.

t was stated that the volume of -

neral Manager made the following statement: ally great for Mutoh. We were very pleased with the amount of visitors and took several orders for

high speed dye sublimation appli-

distributors, ProDigital and Folpa Reklam are entitled to promote, look very promising. During 2012,

January February 2013

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reken etkenler var: -

January February 2013

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mekan konusunda HP, folyo kesimde ise Roland.

January February 2013

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iyi geรงmesini dilerim iyi seneler dilerim.

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â&#x20AC;&#x153;

January February 2013

EPSON KALİTESİ SONSUZ SEÇENEK

29 m /hr

EPSON SURECOLOR SC-S70600 BEYAZ, AÇIK SİYAH, METALİK GÜMÜŞ VE TURUNCU RENKLERİNİ İÇEREN 10 RENK

EPSON SURECOLOR SC-S30610 DÜŞÜK MALİYET

EPSON SURECOLOR SC-S50600 BEYAZ MÜREKKEP SEÇENEĞİ VE SÜPER HIZ

İç ve dış mekan baskılarınız için 64’’ tabela baskı çözümleri Çok geniş medya baskı seçeneği, beyaz ve metalik gümüş renk baskı imkanı sunan Epson Profesyonel Yazıcılar, çığır açan yüksek kaliteli baskı imkanını, güvenilir, yüksek hızlı ve doğa dostu nikel içermeyen mürekkeplerle kullanıcılarına sunarak rakiplerine fark atıyor. Daha fazla bilgi için, www.lidyagrup.com.tr adresini ziyaret edin. 0216 380 41 00 pbx

Epson Signage & Cad Ürünleri Türkiye Tek Distribütörü

m 2/hr

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January February 2013

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da veya otopark yรถnlendirmeleri gibi iรง mekan uygulamalarda 48

January February 2013

ket verildi.

January February 2013

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bilgi sahibi olan Anadolu matbaa ve kopyalama

bahsediyor:

January February 2013

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ki kurulumunu desteklemeye karar verdi. -

keep up with growth spurt

In February, Mimaki attended

industry-leading print systems fol-

team members in sales, internet

January February 2013

ting strong sales and leads at key

printer using white ink, impressing visitors with its high-speed, lity to print on a wide range of king point, with delegates impres-

In September, Mimaki signalled its move into the photography latest innovations at Photokina. printing images on photo albums

offering solvent printing with the -

inkjet printer was also in the spotlight.

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her iki sistemin de, astara ihtiyaĂ§ duymadan hemen hemen -

Attendees were impressed with how tually any substrate â&#x20AC;&#x201C; like iPhone and ming. Later in September, Mimaki underlined -

Mimaki also underlined its broad mental Printing Solution.

on show, and was lauded for its small environmental footprint and long-life, -

to MĂśbelwerkstatt Werder, a small or-

na Zoo. In doing so, it sponsored the

Award, in the Large Format Printing

delegates for delivering high-quality print with a low CO2 footprint. And at the end of September, MimaIn 2012 Mimaki underlined its status as a responsible supplier and reinfor-

environmental footprint.

how environmentally-friendly systems -

from environmentally-friendly natural

and wildlife.

January February 2013

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Mike Horsten, Marketing Mana-

industry awards underlines the

â&#x20AC;&#x153;2012 has been a defining year 54

January February 2013

universally positive, and for some

look forward to offering print hou-

solution in Istanbul with Pimms Group.

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ilgili gĂśren standlardan biri oldukâ&#x20AC;? dedi. -

January February 2013

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first year at the helm of the

versatility and on-demand attributes

answers our questions on a range of that it is no longer in the shadow of businesses.

January February 2013

innovation seems to hold no bounds and â&#x20AC;&#x201C; be it a quest for higher quality, greater speed, or wider substrate dilope being pushed to unparalleled levels. Also, and as a result of this, the sing the features of versatile digital -

of our versatile and diverse solutions the first half of the year.

Print on Demand gรถsteriyor.

rini gรถsteriyor. -

long-held pledge to ensure our logy to run their businesses. In -

for me was the interest in our flagship large-format flatbed industrial press, not only from sign -

Ronen Zioni: I think it has always

also from traditional offset litho for their print jobs to be delivehigher quality than they supplied

understood.

In addition, there was high inte-

Ronen Zioni: As always, drupa was

we live our lives today. -

solutions on display highlights the ventiveness and diversity, and the immense business opportunities

fil their obligation as a long term partner and there are a number ved.

January February 2013

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rini yerine getirmeyi gรถrevleri olarak gรถrmeliler ve bu-

marketing efforts and imparting pertise to broaden their ability to get the best from their print devi-

variable data printing and personabe speaking to the big brands and retailers on behalf of PSPs, so that tunities and versatility that digital

than ever before, print businesses need to demonstrate their ability to offer a greater range of serviprefer to have their needs met by one supplier, rather than several, ber of printers are widening their opportunities by deploying a more to undertake a broader gamut of jobs. onal jobs to digital is happening

January February 2013

nue to drive the need for greener

arts industry and the ability to use range is blurring the boundaries.

work and supply the same artwork one PSP.

fulfil these requirements and are demonstrating this in a number of ways: we were the first to introduaround environmental sustainabi-

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how to market ones large format

borrowing, have the added advantage of being able to offer -

most of their opportunities. Print on Demand: Any other key -

of equipment and at the other -

Ronen Zioni: What I am seeing more and more is that digital -

suppliers will provide an offering softening of the traditional areas -

through loans or leasing progipment portfolio. Also relevant,

and prepress issues, through to -

alty m9 Ronen Zioni: I think that any

likely have partners whose equipment has been developed to work with their own presses so

the needs of the business and its

rough its Capture Programme that offers materials, training,

reputable supplier to arrange a demonstration of one or two de-

ir portfolio. 61

January February 2013

Print on Demand

ediyorlar. -

siye verebilmesidir. -

riyor

will be to look at equipment that delivers the right blend of speed, pability to undertake a diverse array rates, thereby giving the PSP more It would also be wise to look towards those established, reputable bran62

January February 2013

as a genuine partner and who will support their own marketing efforts

brought to reality.

oking at for groups outside of mains-

the ability to print and share the la-

given the higher response rates and is meeting the needs of users, who tively when on the move.

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gerekiyor.â&#x20AC;?

January February 2013

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Emre İşcen

January February 2013

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System delivers variable publishing for printed newspapers.

the first newspaper to implement hybrid printing at this speed and we are delighted to be able to

versatility and quality possible and data. higher profitability for numerous manroland Colorman Newspaper

tive to both readers and advertisers while providing a healthy

January February 2013

high quality digital inkjet printing

Olivier Claude, General Manager -

and builds bridges between the online and offline world.

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faydalanabilir.â&#x20AC;?

every day with the S30 System. An -

a one-off, inkjet-imprinted number the newspaper at the start of the week. Readers were then urged to

goods. Although the promotion was originally only supposed to last two weeks this was doubled by the

used for editorial purposes â&#x20AC;&#x201C; inserminute stories or updates during 69

January February 2013

Print on Demand

only supplier to deliver this one-of-a-kind -

press distribution to the Greek national stationery and marketing runs, per-demand work, providing jobs at the last minute. in September this year and has -

January February 2013

us time and money.

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satlar sunan bu parlatma sil ediliyor.

tion the market that represents unique

range, along with adding a few that were not possible before.â&#x20AC;? now employs 117 staff and has a

to deliver this one-of-a-kind glitter -

invitations and other short-run appand has won numerous national business awards for its work.

and every sheet to ensure delivery you need more information. the power to stir the senses with

stand out and bring outstanding

gloss available for printed materi-

January February 2013

Print on Demand

January February 2013

Print on Demand

ludur.

gram poly-weave mat bir inkjet kanvas. -

tured finish that is available in a variety of widths.

suitable for both framed or non-framed with both dye and pigment inks for high than a polyester weave. It delivers superb for mounting.

and dye ink wide format printers. -

tured finish that is available in a variety of is ideal for those needing a bulkier feel

bright white, seedless, water-resistant, itable for both framed or non framed art

both dye and pigment inks for high quon.â&#x20AC;? -

January February 2013

Print on Demand

kuruldu.

Imprinting Systems

V offerings by adding personalisation as and when -

Prosper S5 Imprinting Systems to help it meet

ting professionals to add personalisation and variable-data options avai-

Printheads,

offers the speed of litho and the personalisation

allows

the petitiveness with a broader offering and more

points.â&#x20AC;? 74

January February 2013

Prosper S5 Imprinting Sys-

hed in the late 1990s by -

Print on Demand -

samark Printheads that enabled -

the heads print only where the inon the growth in demand for the-

on high quality litho printed medithe Prosper Imprinting Systems, ds and four Prosper S5 Imprinting Systems– are integrated with a -

quality at high speeds – and allow

S5 Imprinting Systems in 2013,”

sing, labelling and enveloping. We -

after that.” He also believes that having the Prosper Imprinting Systems means -

ed. mail-outs, promotional literature, “Customers are asking us for va-

per S5 Imprinting Systems allow us to deliver hybrid imprints – for -

opportunities available here.”

January February 2013

Print on Demand

rengi sunabilen tek firma.â&#x20AC;?

â&#x20AC;&#x153;We wanted the best solution on the market to deliver top-quality

Olivier Claude, General Manager -

the Prosper Imprinting Systems: we were looking for. -

these Printheads, and the quality they deliver is the best on the market today. We ranked the new es. Fortunately, there have been 76

January February 2013

Lahon is also impressed with

heads have been working proper-

gs by adding personalisation as

installation has had a positive im-

on that offers the speed of litho and the personalisation of digital -

Print on Demand

ile yönetiyor.

large-format press from Heidelberg for -

Pollina in Luçon near Nantes has opted for the first time for a Spe-

ferent titles a day. So far it has eight -

i.e. to offer book-on-demand,” says La-

of book-on-demand jobs from spring

investment of several million euros. He

January February 2013

and Paul-Alain. -

a few hundred sheets, based on unit -

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State-of-the-art press with many te-

then has already been sold to five

printing unit to the delivery pile. As

mode, thus enlarging the availab-

on, Heidelberg has sold over 75 presses in the large-format Speedprint shop Pollina will be using the

print sheet simultaneously at the front and rear edges to provide

for book-on-demand printing.

January February 2013

Print on Demand

sahiptir. -

January February 2013

Print on Demand

January February 2013

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sundu.

Staying the Course the event and what still needs to be -

As we had hoped, the two day -

and presentations, as well as via disitions for meeting sustainability requirements), the event offered

responsibility to the major brand she represents, her hard-line message to potential suppliers is, â&#x20AC;&#x2DC;Get she is plainly at the vanguard of see print buyers for major brands -

In terms of key learnings from the -

ness -

may have hitherto assumed that the whole environmental debate would just blow over like some irksome storm. -

spoke to at the event believing the-

January February 2013

sions.

and brand owners, to print buyers

Print on Demand seรงimler yapma-

profilini

mak-

Although the numerous different

embedded as standard operations

information about different aspe-

the sheer numbers of labels simply -

A growing number of PSPs app-

However, some help is at hand in We at HP attempt to lend our weitant and relevant and help them -

(FSC)(1), and the Sustainable Green Printing Partnership(2) in North

a broader knowledge about sustainability in sign and display printing. Customers are looking to their sultative role as a knowledgeable solutions available. Requests for sustainable print are on the rise,

state, preserving human health or ment, most people are now aware of the environmental priorities rise will have different views as result, different sustainability po-

priorities is easier. major retailers often pride them-

there is still some way to go befo-

January February 2013

Print on Demand

iรงin bir รถneri sunabilir.

mental programme manager is the

ting Partnership (SGP) is an inde-

nologies to fulfil the requirements

for their printing requirements that -

sustainability efforts is about staased dialogue and understanding between all links in the print supply -

tions. to remain at the forefront of minds, rather than merely appearing for two-days a year in Germany. for-profit, multi-stakeholder organisation established in 1993 to promote responsible management of -

January February 2013

ilable to meet their requirements. Our role as a major solutions pro-

responsible forestry. -

Hp Latex kalitesi ile

Dijitalde bir ilk!..

2 adet igen 4 ile

: :

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January February 2013

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90 belgelerde tarama, indeksleme, depolama, arama, veri alma ve

January February 2013

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klavye ile opsiyonel kalem

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aday.

January February 2013

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olup bitenleri â&#x20AC;&#x153;dinlerâ&#x20AC;? ve hareketleri ya da bir maddedeki gerili-

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January February 2013

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labilir.

performans ile sunuyor.

January February 2013