PRIOR SNOWBOARDS 2021 DEALER WORKBOOK

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PRIOR MFG DEALER WORKBOOK 2020-2021

E N J O Y T H E R I D E .


TABLE OF CONTENTS 4 8 10 14 16

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Pr i o r ’ s M i ssi o n D e si gn Sc i e n c e Ro c ke r Pr o fi l e s The MFR Su r f Qu i ve r Thruster Legacy Slasher W o m e n ’ s Se r i e s Brandywine Slaylok Slasher W.147 F r e e r i de Se r i e s Wildcard Phalanx Po w de r C l a ssi c s Khyber Fissile Spearhead T h e Po w sti c k Spl i tbo a r ds BC Spl i t Po w de r C l a ssi c s Khyber SP Fissile SP Spearhead SP Ba c kc o u n tr y F r e e r i de Wildcard SP Phalanx SP T h r u ste r / Sl a sh e r SP W o m e n ’ s Se r i e s Brandywine SP Slaylok SP Slasher W.147 SP F X/BX Ra c e Bo a r ds Al pi n e C a r vi n g Ar ti st An n e x Bo a r d An n e x

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PRIOR MFG DEALER WORKBOOK 2020-2021


OUR ENVIRONMENTAL STANCE Prior strives to protect the environment, the people and climate that allows us to enjoy the mountains. Through sustainable business development, environmental initiatives & creation of long-lasting quality product we try to minimize our impact on the planet. Through reducing, reusing and recycling we encourage all dealers, partners are customers of Prior to consciously evaluate their needs, consumption and actions impact on the environment to ensure that we can enjoy many more winters to come. BUILT BY RIDERS Prior is dedicated to handcrafting durable, high performance snowboards, skis and splitboards. Being entrenched in the iconic pacific ranges of BC provides endless experience and inspiration for R&D. Our equipment naturally reflects the demanding & variable conditions that the Coast Mountain Range presents to us on a daily basis. All of our snowboards, skis and splitboards come with a 3 year manufacturing warranty. Being a rider owned an operated brand, we make sure to put all of our products through rigorous testing, while pushing the limits of what they can do day in, day out.

PRIOR MFG DEALER WORKBOOK 2020-2021

“To grow a lifestyle business through the construction of premium snow-riding products while providing excellent service to our customers and positive support for our various stakeholders including the community in which we reside, the mountains, and the environment.�

3 YEAR MANUFACTURING WARRANTY We stand by our product, and our core value of being environmentally conscious. We aim to build product that lasts & does no encourage blind consumerism. We strive to create product that has many years of life, and aim to build product that lasts.

Enjoy the ride.

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PRIOR MFG DEALER WORKBOOK 2020-2021

INDIVIDUALLY HANDCRAFTED. All of our boards, skis & splits are handcrafted in Whistler with the finest, locally sourced materials. From Durasurf sintered base, BC wood cores through to our sublimated topsheets we use nothing but the best raw materials in our product. Every core is meticulously measured, milled and crafted by our factory crew to ensure our end product is flawless. Perfection is what we do, and what you deserve. If you don’t see what you are looking for, talk to us about custom options to build any ride you, or your customers can dream of.

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PRIOR MFG DEALER WORKBOOK 2020-2021

CO N S T R U CTI O N

OUR LAYUP PROCESS We lay all up all of our skis in our custom trays, using only the highest grade materials. Our trays have engineered ramps using splines to create the smoothest rocker lines and highest performance camber profiles available. Want to fine tune your ride? Talk to us about adding reinforcement in the layup process or adjusting the ramp kick to get your dream profiles. Anything is possible with Prior.

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Rocker profiles, Flex & Radius are all concurrently considered and refined during board design & development.


DESI GN SCI EN CE

TRI GLASS Tri Glass construction is our standard construction. The Tri Glass construction uses a Tri-Directional fiber weave with unidirectional carbon stringers for additional pop. Providing the most stable and damp ride, the Tri Glass has unparalleled inbounds performance through varied conditions & heavy landings. Perfect for boarders looking for a confidence inspiring & smooth ride in all conditions. XCE CARBON XCE is our standard carbon weave for boards. The XCE construction is our lightest to date and utiizes highly customized weave pattern with aerospace grade carbon fabric. Merged with our epoxy resin the carbon construction shaves 15% of weight from a traditional glass layup. XCE is best suited for boarders bootpacking lots, or that are after the lowest swing weights possible and a playful board with lots of pop.

Rocker profiles affect the float, edge engagement and pop of a snowboard. A deep early rise rocker may provide great float in powder, but will create a shorter effective edge during preliminary carves. As the snowboard is flexed in a carve, it will naturally sit into the side-cut and engage the rest of the edge. Camber profiles provide additional pop & edge control for hard packed snow & technical conditions. All of our rocker profiles are created using our custom blended pressing trays - allowing us to provide almost any combination of specs you need. Snow conditions and intended use are the determining factors when selecting rocker profile. FLEX EXPLAINED The flex of a snowboard has a huge impact on the overall stability and power transfer through turns. At Prior, we talk about the flex of a snowboard in terms of in-step and rebound. A board with a soft flex will provide a smoother ride at slower speeds, easier arc initiation and a more forgiving ride. Stiff boards provide a more responsive ride and stability at higher speeds for high performance. We adjust our flex patterns through core profiling and layup process to ensure that the flex is dialed for individual needs. Consider the flex of your board when purchasing based on your weight and riding style. A more aggressive rider may want a stiffer board, yet a creative and playful rider may want a blend of both. If you can’t find exactly what you are looking for then talk to us about custom flex options to fine tune your ride.

PRIOR MFG DEALER WORKBOOK 2020-2021

ROCKER PROFILES

STATED RADIUS Stated radius is our incorporated side-cut to any board. The stated radius is the maximum radius carve that a board can be driven through. The combination of flex and side-cut is what will dictate the agility of a board, and both should be taken into account when deciding what board is right for you. All of our flex patterns & radius are matched according to desired characteristics, intended use & size of board.

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PRIOR MFG DEALER WORKBOOK 2020-2021

R O CKE R PR O F I L E S HYBRID ROCKER Hybrid Rocker is best suited to all mountain boards. Our hybrid rocker profile incorporates an early rise tip, with subtle traditional camber beneath the bindings. The early rise rockers allows for more float in the powder, as well as en quicker edge to edge transition between turns. The raised contact point of Hybrid Rocker profiles encourages quicker transitions between arcs for a playful and nimble ride in deep snow & tight trees. POWDER ROCKER Our Powder Rocker profile provides the most float out of any rocker profile. A deep early rise and flat camber between the bindings allows for seamless edge to edge transitions and effortless float. The flat camber profiles allows for quicker turns in deep conditions and trees, while allowing for easy engagement of side-cut on hard pack, keeping the board versatile in all conditions. TWIN ROCKER Twin Rocker has been specifically designed for our freestyle twins. Early rise in both the tip and the tail allows for seamless edge to edge transitions, float when riding both regular & switch as well as stability when you need it. The Twin Rocker allows for easy release of the tail at slower speeds for playful riding and tight speed scrubs in technical terrain. All Twin Rocker profiles have a camber platform beneath the bindings, retaining pop and improving preliminary edge engagement. Twin profiles give opportunity for a progressive and creative riding in all terrain. TRADITIONAL CAMBER Traditional Camber is designed for maximum edge hold and pop. Hard-pack snow and groomers is where Traditional Camber Profiles excel due to the increased contact area and aggressive engagement. Traditional Camber is best suited for race boards, park boards or riders that are often riding hard pack/ icy conditions. HYBRID ROCKER

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POWDER ROCKER

TWIN ROCKER

TRAD. CAMBER


PROGRESSIVE TWIN FLEX Progressive Twin Flex is specifically designed for our freestyle line. Ideal for the Slaylok & Wildcard the PT Flex creates a playful, yet stable platform for creative boarders. The overall flex pattern is symmetrical, with an exponential increase in stiffness towards the center of the board. The soft tip and tail gives creative boarders the ability to butter, land switch and provide forgiveness on deeper landings or varied conditions. The stiff platform between the bindings ensures stability and responsiveness of all skis, without hindering pop & playfulness. AM FLEX All Mountain Flex (AM Flex for short) is our every day, directional charging flex pattern. Scaled versions of the AM flex pattern are integrated into the boards such as the MFR, BC split, Khyber & Spearhead. The AM Flex pattern provides predictable linear flex to the board, encouraging confidence and stability in all conditions. RACE FLEX Race flex is an aggressive all mountain flex designed specifically for race & alpine carving boards. A stiff profile allows for maximum edge hold, and is usually paired with Traditional Camber. FS Flex is stiff, aggressive and provides maximum power transfer during groomed & firm snow.

PRIOR MFG DEALER WORKBOOK 2020-2021

F LEX PR OF I LES

Rocker profiles, Flex & Radius are all carefully considered and refined during board design & development.

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20 2 1 SNOWBOA R D L INE U P


PRIOR MFG DEALER WORKBOOK 2020-2021

PARK TO POWDER

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PRIOR MFG DEALER WORKBOOK 2020-2021

THE D AILY D RIVER A L L M O U N TAI N

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MFR

Working with local artist Clarence mills for another year, we are always stoked with the art he comes with. This year’s haida bear represents courage, physical strength and leadership. In Haida culture the bear is referred to as “Elder Kinsman” and was treated like a high ranking guest.

PRIOR MFG DEALER WORKBOOK 2020-2021

Clarence Mills, the Haida guy

Being one of the original freeride shapes designed by Chris Prior in the early 90’s; the MFR is a classic example of a true, all mountain shape that maintains its role in the line as the workhorse of the fleet. It’s directional freeride shape delivers a smooth, stable ride in a variety of different snow conditions and the Hybrid Rocker Profile only adds to its versatility; rocker in the nose and tail for turn initiation and float while maintaining traditional camber underfoot for added stability, rebound and edge hold. With minimal taper, the MFR provides both power and drive on edge while allowing the playful rider to land or ride switch.

Factory Rider Eric Poulin

MFR Available in: 158, 162, 162W, 165, 165W, 168, 168W, 172, 176 Dimensions: 291 // 249 // 287 @ 162cm Radius: 9m Camber: Hybrid Rocker

Factory Rider Danny LeBlanc 15


PRIOR MFG DEALER WORKBOOK 2020-2021

THE S URF Q UIVER S U R F IN S P I R E D R I D E

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Slasher Legacy Thruster


The Slasher takes inspiration from its bigger brothers the Powstick and Fissile. It can be ridden 3-5 cm shorter than the Fissile due its longer effective edge and short swallowtail. A short radius, longer pow nose and small swallowtail primes this board to slay all terrain from top to bottom, in true Whistler fashion. It allows for tight carves, stays on top with ease and will even rail on groomers. THE THRUSTER The shorter than average length and unconventional shape gives this board exceptional speed and float. Taking design cues from our ever popular powder line up as well as the evolution of surf designs. This short and nimble board allows you to charge tight lines, aggressively carve open faces or rip through the trees thanks to its wider waist width and significant side cut. Fancy leaving your bindings at home? Then why not throw on a grip pad and go for the true snow surf experience. THE LEGACY The legacy was Chris’s last shape. The Thruster and Legacy share similarities in the way the ride, and are differentiated by the solid tail on the legacy. An excellent choice for riders looking to rip turns, float, stay nimble in tight terrain and ride a shorter than average length board.

Factory Crew Casey Dean

PRIOR MFG DEALER WORKBOOK 2020-2021

THE SLASHER

Slasher Available in: 152, 156, 161, 167 Dimensions: 308 // 252 // 293 @ 161cm Radius: 6.5m Camber: Powder Rocker

Thruster & Legacy Available in: 139, 149 Dimensions: 331 // 280 // 315 @ 149cm Radius: 6m Camber: Powder Rocker

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PRIOR MFG DEALER WORKBOOK 2020-2021

T HE W OMEN’S S E RIE S WOM EN ’ S S PEC I F I C S I Z I N G & S H AP E S

Rider Anne-Fred Grenier 18


Team Rider Sara Niblock

Brandywine Available in: 147,150, 153, 156 Dimensions: 288 // 242 // 282 @ 150cm Radius: 7m Camber: Hybrid Rocker BRANDYWINE The Brandywine is our staple, everyday women’s charger. The brandywine is a directional twin, with a slightly set back stance & subtle tail taper. From deep snow to hard pack the Brandywine can handle it all. SLAYLOK The Slaylok is our women’s specific twin. Taking inspiration from our men’s line, the Slaylok utilizes a tighter turning radius, narrower waist and a scaled flex. The tailored flex pattern of the Slaylok allows female riders to have a powerful board that is tailored to their smaller boot & stance size. SLASHER W.147 Slasher W.147 Slaylok Brandywine

The Slasher W.147 uses the same design principles as the standard Slasher, but with a tailored flex pattern for smaller riders. A short radius, long powder nose and a swallowtail allows the Slasher W.147 to float in powder, rip a turn on the hard-pack and remain nimble in the trees.

PRIOR MFG DEALER WORKBOOK 2020-2021

Rider Anne-Fred Grenier

Slaylok Available in: 144, 147, 150, 153, 156 Dimensions: 280 // 235 // 280 @ 150cm Radius: 7m Camber: Twin Rocker // Traditional Camber

Slasher W.147 Available in: 147 Dimensions: 000 // 000 // 000 @ 147cm Radius: 7m Camber: Powder Rocker

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PRIOR MFG DEALER WORKBOOK 2020-2021

ALL MOU NTA IN FRE ERID E


WILDCARD The Wildcard is our latest twin to join the Prior line. The true twin design provides versatility, predictability and pop both inbounds and out. Proudly dubbed the wildcard for its ability to excel in a variety of terrain, the Wildcard can handle anything you throw at it. Whether it is hitting a backcountry booter or dialing your tricks on the XL line in the park, this board does it all.

PRIOR MFG DEALER WORKBOOK 2020-2021

POWDER TO PA R K Wildcard Available in: 153, 156, 159, 162, 162W, 165, 165W Dimensions: 298 // 252 // 298 @ 159cm Radius: 7.8m Camber: Twin Rocker

PHALANX The Phalanx is our latest twin to join the Prior Line. Combining aspects from our entire freeride line the Phalanx is the pinnacle of performance when it comes to backcountry freestyle. A true twin stance (0cm stance offset) combined with a tapered overall shape means that the Phalanx can handle anything you throw at it. From heavy pillow lines to switch landings, the balance and responsiveness of the Phalanx is second to none. If you are after a board that excels in deep snow, pillow lines and technical tricks in deep snow then look no further.

Phalanx

Wildcard Phalanx

Available in: 153, 156, 159, 162, 162W, 165, 165W Dimensions: 300 // 257 // 300 @ 159cm Radius: 8m Camber: Twin Rocker

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PRIOR MFG DEALER WORKBOOK 2020-2021

3 0 YEA RS O F R &D C ELEB R ATI N G 3 0 Y EA R S

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Spearhead Fissile Khyber


Team Rider Eric Poulin

Available in: 150, 153, 156, 160, 165, 170 Dimensions: 314 // 256 // 287 @ 160cm Radius: 8m Camber: Powder Rocker

KHYBER The Khyber has been the long running ride of choice amongst the Prior community on deep, coastal days. Its highly tapered shape and signature rockered nose offer effortless float and eliminates back leg burn when nature delivers the goods.

Fissile Available in: 156, 161, 166, 172, 178 Dimensions: 307 // 251 // 292 @ 166cm Radius: 6.5m Camber: Powder Rocker

FISSILE The Fissile was designed to float like a long-board that turns on a dime. An elongated nose and 6.5m turning radius offers a ride that emulates surfing and is guaranteed to produce face shots. The pointy nose of the fissile provides maximum float, agility and control in the deepest conditions.

Spearhead

SPEARHEAD The Spearhead provides arguably the most versatile Freeride performance in the Prior powder board lineup. Big alpine bowls to trees, the Spearhead handles it all! The Spearhead’s elongated nose and surf inspired rocker profile provides unparalleled float and edge to edge agility.

PRIOR MFG DEALER WORKBOOK 2020-2021

Khyber

Chris Prior, in his shaping bay in the late 80’s. A lifetime of surfing and shaping was a huge influence on all of Chris’s snowboard designs.

Available in: 161, 166, 172, 178 Dimensions: 309 // 260 // 289 @ 166cm Radius: 8.5m Camber: Powder Rocker

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PRIOR MFG DEALER WORKBOOK 2020-2021

THE P OW S T IC K B IG M O U N TAI N P O W D E R

A staple in our line up for those chasing the deepest conditions possible, the powstick offers unmatched float and powder performance. A dream ride in deep snow is an understatement.

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PRIOR MFG DEALER WORKBOOK 2020-2021

Powstick The Pow Stick is Prior’s iconic big mountain tool. Last year we redesigned the nose and tail of this classic Prior ride to create a more nimble and versatile shape. In addition to the redesign we have added a couple of extra sizes for smaller riders or those wanting to use the powstick as a more everyday charger. Soul turns in the deepest snow possible is this board’s signature style. Although suited to big bowls and the surf inspired ride, be sure to not underestimate this boards quick edge to edge performance and nimble characteristics in the trees.

Powstick Available in: 150, 156, 167, 176, 181 Dimensions: 309 // 256 // 297 @172 Radius: 9.5m Camber: Powder Rocker

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2 0 21 S P L ITBOA R D L IN E U P


PRIOR MFG DEALER WORKBOOK 2020-2021

2021 SPLITS

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PRIOR MFG DEALER WORKBOOK 2020-2021

A LL T E RRAIN P E RFORMAN CE


PRIOR MFG DEALER WORKBOOK 2020-2021

Team Rider Eric Poulin

BC SPLIT The BC Split is our staple all mountain shape. The BC Split is predictable & stable in all conditions - reaming the workhorse of the Prior fleet. The directional Freeride shape delivers a smooth, stable ride in a variety of different snow conditions. The Hybrid Rocker Profile adds to its versatility; rocker in the nose and tail for turn initiation and float while maintaining traditional camber underfoot for added stability, rebound and edge hold.

BC Split Available in: 158, 161, 165, 168, 172, 176 Dimensions: 302 // 260 // 298 @ 165cm Radius: 9.5m Camber: Hybrid Rocker

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THE P OWD ER C LASSICS

Spearhead Fissile Khyber


KHYBER SPLIT The Khyber Split has been the long running ride of choice amongst the Prior community on deep, coastal days. Its highly tapered shape and signature rockered nose offer effortless float and eliminates back leg burn when nature delivers the goods. FISSILE SPLIT

SPEARHEAD SPLIT The Spearhead provides arguably the most versatile Freeride performance in the Prior powder board lineup. Big alpine bowls to trees, the Spearhead handles it all! The Spearhead’s elongated nose and surf inspired rocker profile provides unparalleled float and edge to edge agility.

Khyber Split Available in: 150, 153, 156, 160, 165, 170 Dimensions: 314 // 256 // 287 @ 160cm Radius: 8m Camber: Powder Rocker

PRIOR MFG DEALER WORKBOOK 2020-2021

The Fissile was designed to float like a long-board that turns on a dime. An elongated nose and 6.5m turning radius offers a ride that emulates surfing and is guaranteed to produce face shots. The pointy nose of the fissile provides maximum float, agility and control in the deepest conditions.

Fissile Split Available in: 156, 161, 166, 172, 178 Dimensions: 307 // 251 // 292 @ 166cm Radius: 6.5m Camber: Powder Rocker

Spearhead Split Available in: 161, 166, 172, 178 Dimensions: 309 // 260 // 289 @ 166cm Radius: 8.5m Camber: Powder Rocker

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PRIOR MFG DEALER WORKBOOK 2020-2021

B AC KCOU N T RY F REESTYLE F R EER IDE S P E C I F I C

Team Rider Danny LeBlanc

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PRIOR MFG DEALER WORKBOOK 2020-2021

PHALANX SPLIT The Phalanx is our latest twin to join the Prior Line. Combining aspects from our entire freeride line the Phalanx is the pinnacle of performance when it comes to backcountry freestyle. A true twin stance (0cm stance offset) combined with a tapered overall shape means that the Phalanx can handle anything you throw at it. From heavy pillow lines to switch landings, the balance and responsiveness of the Phalanx is second to none. If you are after a board that excels in deep snow, pillow lines and technical tricks in the backcountry then look no further.

Phalanx Split Available in: 153, 156, 159, 162, 165 Dimensions: 300 // 257 // 300 @ 159cm Radius: 8m Camber: Twin Rocker

WILDCARD SPLIT

Wildcard Phalanx

A true twin design provides versatility, predictability and pop both inbounds and out. Proudly dubbed the wildcard for its ability to excel in a variety of terrain, the Wildcard can handle anything you throw at it. Whether it is blasting through your favourite set of pillows or landing switch off of a booter, the wildcard split is the perfect tool for taking your tricks into the backcountry.

Wildcard Split Available in: 156, 159, 162, 165 Dimensions: 300 // 257 // 300 @ 159cm Radius: 8m Camber: Twin Rocker

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RESIDENT ARTIST

K UPS

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PRIOR MFG DEALER WORKBOOK 2020-2021


PRIOR MFG DEALER WORKBOOK 2020-2021

THE THRUSTER The Thruster has a shorter than average length and unconventional shape providing exceptional speed and float. Taking design cues from our ever popular powder line up as well as the evolution of surf designs. This short and nimble board allows you to charge tight lines, aggressively carve open faces or rip through the trees thanks to its wider waist width and significant side cut. THE SLASHER The Slasher Split takes inspiration from its bigger brothers the Swallowtail split and Fissile split. It doesn’t need to be ridden as long as the Fissile due to its longer effective edge and short swallowtail. A short radius, longer pow nose and small swallowtail primes this board to slay all terrain from top to bottom, in true Whistler fashion. It allows for tight carves, stays on top with ease and will even rail on groomers.

Slasher Split Available in: 152, 156, 161, 167 Nose, Waist, Tail: 308 // 252 // 293 @161 Radius: 6.5m Camber: Powder Rocker

Thruster Split Available in: 139, 149 Nose, Waist, Tail: 331 // 280 // 310 @149 Radius: 6.0m Camber: Powder Rocker

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PRIOR MFG DEALER WORKBOOK 2020-2021

S WA LLO W TAI L S P LIT B I G M O U N TAI N P O W D E R 36

A staple in our line up for those chasing the deepest conditions possible, the powstick offers unmatched float and powder performance. A dream ride in deep snow is an understatement.


PRIOR MFG DEALER WORKBOOK 2020-2021

Swallowtail Split The Swallowtail is Prior’s iconic big mountain tool. Last year we redesigned the nose and tail of this classic Prior ride to create a more nimble and versatile shape. In addition to the redesign we have added a couple of extra sizes for smaller riders or those wanting to use the powstick as a more everyday charger. Soul turns in the deepest snow possible is this board’s signature style. Although suited to big bowls and the surf inspired ride, be sure to not underestimate this boards quick edge to edge performance and nimble characteristics in the trees.

Powstick Available in: 150, 156, 167, 176, 181 Dimensions: 309 // 256 // 297 @172 Radius: 9.5m Camber: Powder Rocker

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WO M E N ’S S PL I T S

Slasher W.147 Slaylok Split Brandywine Split


Available in: 147, 150, 153, 156 Dimensions: 283 // 243 // 280 @ 153cm Radius: 7m Camber: Hybrid Rocker

BRANDYWINE SPLIT The Brandywine is our staple, everyday women’s charger. The Brandywine is a directional twin, with a slightly set back stance & subtle tail taper. From deep snow to hard pack the Brandywine can handle it all. The Brandywine is the perfect splitboard for those wanting a single board that performs exceptionally in all conditions.

Slaylok Split

SLAYLOK SPLIT

Available in: 144, 147, 150, 153, 156 Dimensions: 280 // 235 // 280 @ 150cm Radius: 7m Camber: Twin Rocker // Traditional Camber

The Slaylok Split is our women’s specific twin. Taking inspiration from our men’s line, the Slaylok utilizes a tighter turning radius, narrower waist and a scaled flex. The tailored flex pattern of the Slaylok allows female riders to have a powerful board that is tailored to their smaller boot & stance size. SLASHER W.147 SPLIT The Slasher W.147 uses the same design principles as the standard Slasher, but with a tailored flex pattern for smaller riders. A short radius, long powder nose and a swallowtail allows the Slasher W.147 to float in powder, rip a turn on the hard-pack and remain nimble in the trees.

PRIOR MFG DEALER WORKBOOK 2020-2021

Brandywine Split

Team Rider Sara Niblock

Slasher W.147 Split Available in: 147 Dimensions: 000 // 000 // 000 @ 147cm Radius: 7m Camber: Powder Rocker

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B UILT FOR SPEED HI G H PER FO R MANC E R AC E B O AR D S

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FX The FX along with its bigger brother the BX embraces design elements from both the Men’s Freeride (MFR) and Fall Line Carve (FLC) models. It utilizes the proven carbon construction of our Alpine metal boards to provide superior dampening and stability. Its low profile, rockered, hammerhead shape tip maximizes running length while allowing effortless edge-to-edge transition and minimal drag. Available in Quad-Glass or XCE Carbon for excellent power transfer and acceleration through turns. BX The BX embraces design elements from both the Men’s Freeride (MFR) and Fall Line Carve (FLC) models. It utilizes the proven carbon construction of our Alpine metal boards to provide superior dampening and stability. Its low profile, rockered, hammerhead shape tip maximizes running length while allowing effortless edge-to-edge transition and minimal drag.

BX FX

The BX is built with full Titanal and carbon construction to give you the performance you need to drive your board. Utilizing new encavement technology the flex pattern is designed to accelerate you through turns and pass competitors during critical sections.

FX Available in: 144, 147, 150, 153, 156 Dimensions: 280 // 235 // 280 @ 150cm Radius: 7m Camber: Traditional Camber

BX Available in: 147 Dimensions: 000 // 000 // 000 @ 147cm Radius: 7m Camber: Powder Rocker

Team Riders Sara Niblock & Rod Riou 41


PRIOR MFG DEALER WORKBOOK 2020-2021

A LPINE CARVING CA R V I N G S PEC I F I C B O AR D S

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4WD WCRM FLC


FLC

The FLC design is user friendly, easier to “unlock” from a committed turn, but in no way hinders edge hold, snap or drive off the board’s tail. 4WD The 4WD is designed for the hard-boot snowboarder who wants to put the fun back into technical carving and ride the entire mountain. Its stable, versatile ride made it the most popular board in its class for several years running. It is an ideal board for the hard boot connoisseur that does not want to be restricted to corduroy. WCRM The World Cup race Metal (WCRM) is more than just a board. Its heritage is represented in the name but it is indeed a full blown corduroy carving machine designed to have fun on the groomed stuff. Modern characteristics such as the flex, radius and new slightly rockered nose and tail shape, create a board where the running length is actually significantly shorter than the effective edge. With the low profile nose the board hugs the snow. It is smooth for straight lining but once you start to initiate your turn the nose hooks up and provides a little extra bite that makes it extremely stable through a variety of terrain.

FLC Available in: 163, 163W, 169, 173, 173W, 177, 177W, 183, 183W, 187, 187W Dimensions: 246 // 195 // 242 @163cm Radius: 10/12m Camber: Traditional Camber

WCRM

PRIOR MFG DEALER WORKBOOK 2020-2021

The FLC has a dual radius side-cut with a two meter radius difference off the back end. The dual radius provides sharper turn initiation, incredible edge hold and smooth exits from the turn without hooking, allowing effortless transition from one turn into the next.

Available in: 163, 163W, 169, 173, 173W, 177, 177W, 183, 183W, 187, 187W Dimensions: 246 // 195 // 242 @163cm Radius: 10m Camber: Traditional Camber

4WD Available in: 154, 159, 164, 169, 174 Dimensions: 265 // 214 // 269 @ 164cm Radius: 9.5m Camber: Traditional Camber

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A RT I S T A N N E X

K UP S PAIN T

KUPS is a resident artist for Prior - from help us design wicked topsheets to painting murals in our factory, KUPS has a huge influence on us a brand and business. KUPS encapsulates the phrase ‘living the dream’ with everything he does. Turning your passion and talent into a career isn’t easy but KUPS is never stressed. Living by the phrase chill more, hustle less it is only right that Prior, a lifestyle brand, collaborates with KUPS year in, year out. Check out KUPS work at www.kriskupskay.com “I’ve been watching paint dry ever since I was a kid. Going through life with a spray can in one hand and a paintbrush in the other, art has become an Important form of expression. I paint because it’s fun. An art piece can provide substance and meaning without using words. Art is for the people. Stand back and enjoy. Art is the focus Painting is the tool Good Vibes are the message”

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PRIOR MFG DEALER WORKBOOK 2020-2021

MAS O N MAS HO N Mason’s photography draws from a deep well of influence. Growing up in Vernon BC, and having spent much of his adult life residing in Whistler BC Canada, he honed his craft in a location known worldwide as the holy grail of action sports. Here is where his photography career began. Pursuing the sports he loved Mason became one of the most prolific Whistler ski, snowboard and mountain bike photographers in an area saturated with camera talent. As his passion for the lens grew as did his repertoire of sports. Surfing had always been an infatuation for Mason and it was only natural for him to shoot it. A professional Mountain Biker in his own right, Mason has often been the subject of others lenses and has appeared in magazines worldwide.

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PRIOR MFG DEALER WORKBOOK 2020-2021

KAT E ZE SS EL Kate Zessel is a local Whistler artist, drawing inspiration from the natural wonder and surroundings that she calls home. Originally from Vancouver, she made the move from weekend warrior to pursue her mountain life full time. Putting pen to paper allows her to capture moments of her adventures into visual pieces. You can find her unique blend of intricate line work, patterns and nature hanging proudly on the walls of local art events in Whistler, adorning our top-sheets of skis and snowboards and as graphics for different outdoor brands such as Whistler Blackcomb and The North Face. Kate hopes her art will resonate with that feeling of being completely immersed in the wilderness. Check out Kate’s prints & originals for sale at www.zesseldesigns.com

46


Clarence Mills, also known as the ‘Haida Guy’ is a critically acclaimed artist hailing from the shores of Haida Gwaii. Clarence produces some of the most powerful west coast art today and is a member of the Eagle Clan, taking the Split Raven and Grizzly Bear as his crests. Clarence is a carver at heart, and his craftsmanship can be found both near and far. Every year Prior collaborates with Clarence to bring you incredible native art that represents Clarence’s incredible talent and our connection to our community and heritage. Clarence is an incredible artist with an incredible depth of talent, knowledge and nobility.

PRIOR MFG DEALER WORKBOOK 2020-2021

C LARENCE M IL LS

47


PRIOR MFG DEALER WORKBOOK 2020-2021

BOA R D A N N E X // UN I S E X

48

MFR

Wildcard

Phalanx

Thruster & Legacy

Slasher

Flex Pattern AM Flex

Flex Pattern Progressive Twin Flex

Flex Pattern Progressive Twin Flex

Flex Pattern AM Flex

Flex Pattern AM Flex

Camber Profile Hybrid Twin Available In XCE & Tri Glass

Camber Profile Hybrid Twin Available In XCE & Tri Glass

Camber Profile Hybrid Twin Available In XCE & Tri Glass

Camber Profile Powder Rocker Available In XCE & Tri Glass

Camber Profile Powder Rocker Available In XCE & Tri Glass

8.0

7.5

8.0

8.0

8.5

Length

Nose // Waist // Tail

Radius

Length

Nose // Waist // Tail

Radius

Length

Length

Nose // Waist // Tail

Radius

Length

Nose // Waist // Tail

Radius

158

290 // 248 // 286

8.5m

147

286 // 244 // 286

7m

150

139

306 // 262 // 275

6m

152

298 // 248 // 283

5.5m

162

291 // 249 // 287

9m

150

289 // 246 // 289

7.2m

153

149

331 // 280 // 315

6m

156

305 // 250 // 290

6.5m

162W

301 // 260 // 297

9m

153

292 // 248 // 292

7.4m

159

161

308 // 252 // 293

6.5m

165

293 // 252 // 289

9.5m

156

295 // 250 // 295

7.6m

162

167

313 // 262 // 290

6.5m

165W

301 // 260 // 297

9.5m

159

298 // 252 // 298

7.8m

165

168

294 // 252 // 290

10m

162

301 // 262 // 301

8m

168W

313 // 260 // 309

10m

162W

311 // 264 // 311

8m

172

304 // 263 // 300

10.5m

165

304 // 256 // 304

8.2m

178

305 // 263 // 301

11m

165W

314 // 266 // 314

8.2m

169

308 // 258 // 308

8.4m

Nose // Waist // Tail

Radius


Powstick

Khyber

Fissile

Spearhead

Flex Pattern AM Flex

Flex Pattern AM Flex

Flex Pattern AM Flex

Flex Pattern AM Flex

Camber Profile Powder Rocker Available In XCE & Tri Glass

Camber Profile Powder Rocker Available In XCE & Tri Glass

Camber Profile Powder Rocker Available In XCE & Tri Glass

Camber Profile Powder Rocker Available In XCE & Tri Glass

7.5

Length

Nose // Waist // Tail

8.0

Radius

156 160

7.5

7.5

Length

Nose // Waist // Tail

Radius

Length

Nose // Waist // Tail

Radius

Length

Nose // Waist // Tail

Radius

150

303 // 250 // 280

7m

161

302 // 249 // 287

8m

161

305 // 256 // 285

6.5m

153

308 // 253 // 284

7.25m

166

307 // 251 // 292

8.5m

166

309 // 260 // 289

6.5m

167

311 // 259 // 296

9m

156

312 // 255 // 287

7.5m

172

310 // 252 // 295

9m

172

310 // 262 // 294

9m

176

312 // 259 // 297

10m

160

314 // 256 // 287

8m

178

313 // 254 // 298

10m

178

311 // 265 // 295

10m

181

313 // 262 // 298

11m

165

322 // 260 // 292

8.5m

170

326 // 268 // 326

9m

COMPREHENSIVE SIZING & SPEC CHART AVAILABLE ON REQUEST

PRIOR MFG DEALER WORKBOOK 2020-2021

2020 2021

49


PRIOR MFG DEALER WORKBOOK 2020-2021

BOA R D A N N E X // W O ME N ’ S

50

Brandywine

Slaylok

Slasher W.147

Flex Pattern AM Flex

Flex Pattern Progressive Twin Flex

Flex Pattern AM Flex

Camber Profile Hybrid Twin Available In XTC & Quad Glass

Camber Profile Hybrid Twin Available In XTC & Quad Glass

Camber Profile Powder Rocker Available In XTC & Quad Glass

6.5

6.0

6.0

Length

Nose // Waist // Tail

Radius

Length

Nose // Waist // Tail

Radius

Length

Nose // Waist // Tail

Radius

147

282 // 236 // 282

7m

144

275 // 230 // 275

6.5m

147

000 // 000 // 000

0m

150

288 // 242 // 282

7m

147

278 // 232 // 278

6.7m

153

293 // 245 // 287

7.5m

150

280 // 235 // 280

7m

156

295 // 245 // 289

7.5m

153

283 // 238 // 283

7.2m

156

286 // 241 // 286

7.4m


SPL I T B O A R D A N NE X // W O ME N ’ S

Slaylok Split

Slasher W.147 Split

Flex Pattern AM Flex

Flex Pattern Progressive Twin Flex

Flex Pattern AM Flex

Camber Profile Hybrid Twin Available In XTC & Quad Glass

Camber Profile Hybrid Twin Available In XTC & Quad Glass

Camber Profile Powder Rocker Available In XTC & Quad Glass

6.5

6.0

PRIOR MFG DEALER WORKBOOK 2020-2021

Brandywine Split

6.0

Length

Nose // Waist // Tail

Radius

Length

Nose // Waist // Tail

Radius

Length

Nose // Waist // Tail

Radius

150

283 // 243 // 280

7.0m

144

275 // 230 // 275

6.5m

147

000 // 000 // 000

0m

153

283 // 243 // 280

7.0m

147

278 // 232 // 278

6.7m

156

290 // 245 // 286

8.0m

150

280 // 235 // 280

7m

153

283 // 238 // 283

7.2m

156

286 // 241 // 286

7.4m

COMPREHENSIVE SIZING & SPEC CHART AVAILABLE ON REQUEST

51


PRIOR MFG DEALER WORKBOOK 2020-2021

SPL I T B O A R D A N N E X // UN I S E X

52

BC Split

Wildcard Split

Phalanx Split

Slasher Split

Thruster Split

Flex Pattern Progressive Twin Flex

Flex Pattern Progressive Twin Flex

Flex Pattern Progressive Twin Flex

Flex Pattern AM Flex

Flex Pattern AM Flex

Camber Profile Hybrid Twin Available In XTC & Quad Glass

Camber Profile Hybrid Twin Available In XTC & Quad Glass

Camber Profile Hybrid Twin Available In XTC & Quad Glass

Camber Profile Powder Rocker Available In XTC & Quad Glass

Camber Profile Powder Rocker Available In XTC & Quad Glass

8.0

7.5

8.0

Radius

8.5

Length

Nose // Waist // Tail

Radius

Length

Nose // Waist // Tail

Radius

Length

Length

Nose // Waist // Tail

Radius

Length

Nose // Waist // Tail

Radius

158

290 // 245 // 286

8.0m

156

295 // 250 // 295

8.0m

150

152

298 // 248 // 283

5.5m

139

306 // 262 // 275

6.0m

161

296 // 255 // 292

8.5m

159

298 // 252 // 298

8.0m

153

156

305 // 250 // 290

6.5m

149

331 // 280 // 310

6.0m

165

302 // 260 // 298

9.5m

162

301 // 262 // 301

8.4m

156

161

308 // 252 // 293

6.5m

168

302 // 260 // 298

10m

165

304 // 256 // 304

8.8m

159

167

313 // 262 // 298

6.5

172

303 // 262 // 299

10.5

169

308 // 258 // 308

9.1m

162

176

305 // 262 // 301

11m

165

Nose // Waist // Tail

8.0


Swallowtail Split

Khyber Split

Fissile Split

Spearhead Split

Flex Pattern AM Flex

Flex Pattern AM Flex

Flex Pattern AM Flex

Flex Pattern AM Flex

Camber Profile Powder Rocker Available In XTC & Quad Glass

Camber Profile Hybrid Twin Available In XTC & Quad Glass

Camber Profile Hybrid Twin Available In Quad Glass

Camber Profile Hybrid Twin Available In XTC & Quad Glass

7.5

Length

Nose // Waist // Tail

8.0

Radius

156 160 172

309 // 256 // 297

9.5

7.5

7.5

Length

Nose // Waist // Tail

Radius

Length

Nose // Waist // Tail

Radius

Length

Nose // Waist // Tail

Radius

150

303 // 250 // 280

7.0m

161

302 // 249 // 287

6.5m

161

305 // 256 // 285

8.0m

153

308 // 253 // 284

7.25m

166

309 // 260 // 292

6.5m

166

309 // 260 // 289

8.5m

156

312 // 255 // 287

7.5m

172

310 // 252 // 295

6.5m

172

310 // 262 // 294

9.0m

160

314 // 256 // 314

8.0m

178

311 // 255 // 297

6.5m

178

311 // 265 // 295

10m

165

322 // 260 // 292

8.5m

170

326 // 268 // 296

9.0m

COMPREHENSIVE SIZING & SPEC CHART AVAILABLE ON REQUEST

PRIOR MFG DEALER WORKBOOK 2020-2021

2020 2021

53


PRIOR MFG DEALER WORKBOOK 2020-2021

A PL I N E CA R V IN G AN N E X

54

FLC

WCRM

4WD

FX

BX

Flex Pattern Progressive Twin Flex

Flex Pattern Progressive Twin Flex

Flex Pattern Progressive Twin Flex

Flex Pattern Progressive Twin Flex

Flex Pattern Progressive Twin Flex

Camber Profile Traditional Camber Available In XCE & Tri-Glass

Camber Profile Traditional Camber Available In Uni-Carbon Titanal

Camber Profile Traditional Camber Available In XCE, Tri & Quad Glass

Camber Profile Traditional Camber Available In Quad Glass

Camber Profile Traditional Camber Available In Titan-X

8.0

9.0

7.5

9.0

10.0

Length

Nose // Waist // Tail

Radius

Length

Nose // Waist // Tail

Radius

Length

Nose // Waist // Tail

Radius

Length

Nose // Waist // Tail

Radius

Length

Nose // Waist // Tail

Radius

163

246 // 195 // 242

10/12m

163

246 // 195 // 242

10m

154

263 // 210 // 260

8m

149

289 // 240 // 284

8.0m

149

289 // 240 // 284

8.0m

264 // 210 // 261

8.5m

152

290 // 245 // 285

9.5m

152

290 // 245 // 285

9.5m

163W

261 // 210 // 257

10/12m

163W

261 // 210 // 257

10m

159

169

246 // 195 // 242

11/13m

169

246 // 195 // 242

11m

164

265 // 214 // 261

9.5m

159

296 // 255 // 292

10m

159

296 // 255 // 292

10m

169W

261 // 210 // 257

11/13m

169W

261 // 210 // 257

11m

169

269 // 214 // 265

9.5m

163

302 // 260 // 296

12m

163

302 // 260 // 296

12m

173

246 // 195 // 242

12/14m

173

246 // 195 // 242

12m

174

270 // 214 // 266

10m

167

298 // 265 // 292

16m

167

298 // 265 // 292

16m

173W

261 // 210 // 242

12/14m

173W

261 // 210 // 242

12m

177

246 // 195 // 242

13/15m

177

246 // 195 // 242

13m

177W

261 // 210 // 257

13/15m

177W

261 // 210 // 257

13m

183

247 // 195 // 243

14/16m

183

247 // 195 // 243

14m

183W

262 // 210 // 258

14/16m

183W

262 // 210 // 258

14m

187

247 // 195 // 243

15/17m

187

247 // 195 // 243

15m

187W

262 // 210 // 258

15/17m

187W

262 // 210 // 258

15m

COMPREHENSIVE SIZING & SPEC CHART AVAILABLE ON REQUEST


PRIOR MFG DEALER WORKBOOK 2020-2021

. E D I R E H T Y O J N E

55


PRIOR MFG DEALER WORKBOOK 2020-2021

www.priorsnow.com

56

All Rights Reserved Prior Snowboard MFG 2019.


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