SN OW BOARD W ORKBOOK 2 0 2 0 // 2 0 2 1
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PRIOR MFG DEALER WORKBOOK 2020-2021
E N J O Y T H E R I D E .
TABLE OF CONTENTS 4 8 10 14 16
18 20 22
24 26 28 30
32 34 36
38 40 42 46
Pr i o r ’ s M i ssi o n D e si gn Sc i e n c e Ro c ke r Pr o fi l e s The MFR Su r f Qu i ve r Thruster Legacy Slasher W o m e n ’ s Se r i e s Brandywine Slaylok Slasher W.147 F r e e r i de Se r i e s Wildcard Phalanx Po w de r C l a ssi c s Khyber Fissile Spearhead T h e Po w sti c k Spl i tbo a r ds BC Spl i t Po w de r C l a ssi c s Khyber SP Fissile SP Spearhead SP Ba c kc o u n tr y F r e e r i de Wildcard SP Phalanx SP T h r u ste r / Sl a sh e r SP W o m e n ’ s Se r i e s Brandywine SP Slaylok SP Slasher W.147 SP F X/BX Ra c e Bo a r ds Al pi n e C a r vi n g Ar ti st An n e x Bo a r d An n e x
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PRIOR MFG DEALER WORKBOOK 2020-2021
OUR ENVIRONMENTAL STANCE Prior strives to protect the environment, the people and climate that allows us to enjoy the mountains. Through sustainable business development, environmental initiatives & creation of long-lasting quality product we try to minimize our impact on the planet. Through reducing, reusing and recycling we encourage all dealers, partners are customers of Prior to consciously evaluate their needs, consumption and actions impact on the environment to ensure that we can enjoy many more winters to come. BUILT BY RIDERS Prior is dedicated to handcrafting durable, high performance snowboards, skis and splitboards. Being entrenched in the iconic pacific ranges of BC provides endless experience and inspiration for R&D. Our equipment naturally reflects the demanding & variable conditions that the Coast Mountain Range presents to us on a daily basis. All of our snowboards, skis and splitboards come with a 3 year manufacturing warranty. Being a rider owned an operated brand, we make sure to put all of our products through rigorous testing, while pushing the limits of what they can do day in, day out.
PRIOR MFG DEALER WORKBOOK 2020-2021
“To grow a lifestyle business through the construction of premium snow-riding products while providing excellent service to our customers and positive support for our various stakeholders including the community in which we reside, the mountains, and the environment.�
3 YEAR MANUFACTURING WARRANTY We stand by our product, and our core value of being environmentally conscious. We aim to build product that lasts & does no encourage blind consumerism. We strive to create product that has many years of life, and aim to build product that lasts.
Enjoy the ride.
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PRIOR MFG DEALER WORKBOOK 2020-2021
INDIVIDUALLY HANDCRAFTED. All of our boards, skis & splits are handcrafted in Whistler with the finest, locally sourced materials. From Durasurf sintered base, BC wood cores through to our sublimated topsheets we use nothing but the best raw materials in our product. Every core is meticulously measured, milled and crafted by our factory crew to ensure our end product is flawless. Perfection is what we do, and what you deserve. If you don’t see what you are looking for, talk to us about custom options to build any ride you, or your customers can dream of.
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PRIOR MFG DEALER WORKBOOK 2020-2021
CO N S T R U CTI O N
OUR LAYUP PROCESS We lay all up all of our skis in our custom trays, using only the highest grade materials. Our trays have engineered ramps using splines to create the smoothest rocker lines and highest performance camber profiles available. Want to fine tune your ride? Talk to us about adding reinforcement in the layup process or adjusting the ramp kick to get your dream profiles. Anything is possible with Prior.
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Rocker profiles, Flex & Radius are all concurrently considered and refined during board design & development.
DESI GN SCI EN CE
TRI GLASS Tri Glass construction is our standard construction. The Tri Glass construction uses a Tri-Directional fiber weave with unidirectional carbon stringers for additional pop. Providing the most stable and damp ride, the Tri Glass has unparalleled inbounds performance through varied conditions & heavy landings. Perfect for boarders looking for a confidence inspiring & smooth ride in all conditions. XCE CARBON XCE is our standard carbon weave for boards. The XCE construction is our lightest to date and utiizes highly customized weave pattern with aerospace grade carbon fabric. Merged with our epoxy resin the carbon construction shaves 15% of weight from a traditional glass layup. XCE is best suited for boarders bootpacking lots, or that are after the lowest swing weights possible and a playful board with lots of pop.
Rocker profiles affect the float, edge engagement and pop of a snowboard. A deep early rise rocker may provide great float in powder, but will create a shorter effective edge during preliminary carves. As the snowboard is flexed in a carve, it will naturally sit into the side-cut and engage the rest of the edge. Camber profiles provide additional pop & edge control for hard packed snow & technical conditions. All of our rocker profiles are created using our custom blended pressing trays - allowing us to provide almost any combination of specs you need. Snow conditions and intended use are the determining factors when selecting rocker profile. FLEX EXPLAINED The flex of a snowboard has a huge impact on the overall stability and power transfer through turns. At Prior, we talk about the flex of a snowboard in terms of in-step and rebound. A board with a soft flex will provide a smoother ride at slower speeds, easier arc initiation and a more forgiving ride. Stiff boards provide a more responsive ride and stability at higher speeds for high performance. We adjust our flex patterns through core profiling and layup process to ensure that the flex is dialed for individual needs. Consider the flex of your board when purchasing based on your weight and riding style. A more aggressive rider may want a stiffer board, yet a creative and playful rider may want a blend of both. If you can’t find exactly what you are looking for then talk to us about custom flex options to fine tune your ride.
PRIOR MFG DEALER WORKBOOK 2020-2021
ROCKER PROFILES
STATED RADIUS Stated radius is our incorporated side-cut to any board. The stated radius is the maximum radius carve that a board can be driven through. The combination of flex and side-cut is what will dictate the agility of a board, and both should be taken into account when deciding what board is right for you. All of our flex patterns & radius are matched according to desired characteristics, intended use & size of board.
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R O CKE R PR O F I L E S HYBRID ROCKER Hybrid Rocker is best suited to all mountain boards. Our hybrid rocker profile incorporates an early rise tip, with subtle traditional camber beneath the bindings. The early rise rockers allows for more float in the powder, as well as en quicker edge to edge transition between turns. The raised contact point of Hybrid Rocker profiles encourages quicker transitions between arcs for a playful and nimble ride in deep snow & tight trees. POWDER ROCKER Our Powder Rocker profile provides the most float out of any rocker profile. A deep early rise and flat camber between the bindings allows for seamless edge to edge transitions and effortless float. The flat camber profiles allows for quicker turns in deep conditions and trees, while allowing for easy engagement of side-cut on hard pack, keeping the board versatile in all conditions. TWIN ROCKER Twin Rocker has been specifically designed for our freestyle twins. Early rise in both the tip and the tail allows for seamless edge to edge transitions, float when riding both regular & switch as well as stability when you need it. The Twin Rocker allows for easy release of the tail at slower speeds for playful riding and tight speed scrubs in technical terrain. All Twin Rocker profiles have a camber platform beneath the bindings, retaining pop and improving preliminary edge engagement. Twin profiles give opportunity for a progressive and creative riding in all terrain. TRADITIONAL CAMBER Traditional Camber is designed for maximum edge hold and pop. Hard-pack snow and groomers is where Traditional Camber Profiles excel due to the increased contact area and aggressive engagement. Traditional Camber is best suited for race boards, park boards or riders that are often riding hard pack/ icy conditions. HYBRID ROCKER
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POWDER ROCKER
TWIN ROCKER
TRAD. CAMBER
PROGRESSIVE TWIN FLEX Progressive Twin Flex is specifically designed for our freestyle line. Ideal for the Slaylok & Wildcard the PT Flex creates a playful, yet stable platform for creative boarders. The overall flex pattern is symmetrical, with an exponential increase in stiffness towards the center of the board. The soft tip and tail gives creative boarders the ability to butter, land switch and provide forgiveness on deeper landings or varied conditions. The stiff platform between the bindings ensures stability and responsiveness of all skis, without hindering pop & playfulness. AM FLEX All Mountain Flex (AM Flex for short) is our every day, directional charging flex pattern. Scaled versions of the AM flex pattern are integrated into the boards such as the MFR, BC split, Khyber & Spearhead. The AM Flex pattern provides predictable linear flex to the board, encouraging confidence and stability in all conditions. RACE FLEX Race flex is an aggressive all mountain flex designed specifically for race & alpine carving boards. A stiff profile allows for maximum edge hold, and is usually paired with Traditional Camber. FS Flex is stiff, aggressive and provides maximum power transfer during groomed & firm snow.
PRIOR MFG DEALER WORKBOOK 2020-2021
F LEX PR OF I LES
Rocker profiles, Flex & Radius are all carefully considered and refined during board design & development.
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20 2 1 SNOWBOA R D L INE U P
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PARK TO POWDER
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THE D AILY D RIVER A L L M O U N TAI N
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MFR
Working with local artist Clarence mills for another year, we are always stoked with the art he comes with. This year’s haida bear represents courage, physical strength and leadership. In Haida culture the bear is referred to as “Elder Kinsman” and was treated like a high ranking guest.
PRIOR MFG DEALER WORKBOOK 2020-2021
Clarence Mills, the Haida guy
Being one of the original freeride shapes designed by Chris Prior in the early 90’s; the MFR is a classic example of a true, all mountain shape that maintains its role in the line as the workhorse of the fleet. It’s directional freeride shape delivers a smooth, stable ride in a variety of different snow conditions and the Hybrid Rocker Profile only adds to its versatility; rocker in the nose and tail for turn initiation and float while maintaining traditional camber underfoot for added stability, rebound and edge hold. With minimal taper, the MFR provides both power and drive on edge while allowing the playful rider to land or ride switch.
Factory Rider Eric Poulin
MFR Available in: 158, 162, 162W, 165, 165W, 168, 168W, 172, 176 Dimensions: 291 // 249 // 287 @ 162cm Radius: 9m Camber: Hybrid Rocker
Factory Rider Danny LeBlanc 15
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THE S URF Q UIVER S U R F IN S P I R E D R I D E
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Slasher Legacy Thruster
The Slasher takes inspiration from its bigger brothers the Powstick and Fissile. It can be ridden 3-5 cm shorter than the Fissile due its longer effective edge and short swallowtail. A short radius, longer pow nose and small swallowtail primes this board to slay all terrain from top to bottom, in true Whistler fashion. It allows for tight carves, stays on top with ease and will even rail on groomers. THE THRUSTER The shorter than average length and unconventional shape gives this board exceptional speed and float. Taking design cues from our ever popular powder line up as well as the evolution of surf designs. This short and nimble board allows you to charge tight lines, aggressively carve open faces or rip through the trees thanks to its wider waist width and significant side cut. Fancy leaving your bindings at home? Then why not throw on a grip pad and go for the true snow surf experience. THE LEGACY The legacy was Chris’s last shape. The Thruster and Legacy share similarities in the way the ride, and are differentiated by the solid tail on the legacy. An excellent choice for riders looking to rip turns, float, stay nimble in tight terrain and ride a shorter than average length board.
Factory Crew Casey Dean
PRIOR MFG DEALER WORKBOOK 2020-2021
THE SLASHER
Slasher Available in: 152, 156, 161, 167 Dimensions: 308 // 252 // 293 @ 161cm Radius: 6.5m Camber: Powder Rocker
Thruster & Legacy Available in: 139, 149 Dimensions: 331 // 280 // 315 @ 149cm Radius: 6m Camber: Powder Rocker
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T HE W OMEN’S S E RIE S WOM EN ’ S S PEC I F I C S I Z I N G & S H AP E S
Rider Anne-Fred Grenier 18
Team Rider Sara Niblock
Brandywine Available in: 147,150, 153, 156 Dimensions: 288 // 242 // 282 @ 150cm Radius: 7m Camber: Hybrid Rocker BRANDYWINE The Brandywine is our staple, everyday women’s charger. The brandywine is a directional twin, with a slightly set back stance & subtle tail taper. From deep snow to hard pack the Brandywine can handle it all. SLAYLOK The Slaylok is our women’s specific twin. Taking inspiration from our men’s line, the Slaylok utilizes a tighter turning radius, narrower waist and a scaled flex. The tailored flex pattern of the Slaylok allows female riders to have a powerful board that is tailored to their smaller boot & stance size. SLASHER W.147 Slasher W.147 Slaylok Brandywine
The Slasher W.147 uses the same design principles as the standard Slasher, but with a tailored flex pattern for smaller riders. A short radius, long powder nose and a swallowtail allows the Slasher W.147 to float in powder, rip a turn on the hard-pack and remain nimble in the trees.
PRIOR MFG DEALER WORKBOOK 2020-2021
Rider Anne-Fred Grenier
Slaylok Available in: 144, 147, 150, 153, 156 Dimensions: 280 // 235 // 280 @ 150cm Radius: 7m Camber: Twin Rocker // Traditional Camber
Slasher W.147 Available in: 147 Dimensions: 000 // 000 // 000 @ 147cm Radius: 7m Camber: Powder Rocker
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ALL MOU NTA IN FRE ERID E
WILDCARD The Wildcard is our latest twin to join the Prior line. The true twin design provides versatility, predictability and pop both inbounds and out. Proudly dubbed the wildcard for its ability to excel in a variety of terrain, the Wildcard can handle anything you throw at it. Whether it is hitting a backcountry booter or dialing your tricks on the XL line in the park, this board does it all.
PRIOR MFG DEALER WORKBOOK 2020-2021
POWDER TO PA R K Wildcard Available in: 153, 156, 159, 162, 162W, 165, 165W Dimensions: 298 // 252 // 298 @ 159cm Radius: 7.8m Camber: Twin Rocker
PHALANX The Phalanx is our latest twin to join the Prior Line. Combining aspects from our entire freeride line the Phalanx is the pinnacle of performance when it comes to backcountry freestyle. A true twin stance (0cm stance offset) combined with a tapered overall shape means that the Phalanx can handle anything you throw at it. From heavy pillow lines to switch landings, the balance and responsiveness of the Phalanx is second to none. If you are after a board that excels in deep snow, pillow lines and technical tricks in deep snow then look no further.
Phalanx
Wildcard Phalanx
Available in: 153, 156, 159, 162, 162W, 165, 165W Dimensions: 300 // 257 // 300 @ 159cm Radius: 8m Camber: Twin Rocker
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PRIOR MFG DEALER WORKBOOK 2020-2021
3 0 YEA RS O F R &D C ELEB R ATI N G 3 0 Y EA R S
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Spearhead Fissile Khyber
Team Rider Eric Poulin
Available in: 150, 153, 156, 160, 165, 170 Dimensions: 314 // 256 // 287 @ 160cm Radius: 8m Camber: Powder Rocker
KHYBER The Khyber has been the long running ride of choice amongst the Prior community on deep, coastal days. Its highly tapered shape and signature rockered nose offer effortless float and eliminates back leg burn when nature delivers the goods.
Fissile Available in: 156, 161, 166, 172, 178 Dimensions: 307 // 251 // 292 @ 166cm Radius: 6.5m Camber: Powder Rocker
FISSILE The Fissile was designed to float like a long-board that turns on a dime. An elongated nose and 6.5m turning radius offers a ride that emulates surfing and is guaranteed to produce face shots. The pointy nose of the fissile provides maximum float, agility and control in the deepest conditions.
Spearhead
SPEARHEAD The Spearhead provides arguably the most versatile Freeride performance in the Prior powder board lineup. Big alpine bowls to trees, the Spearhead handles it all! The Spearhead’s elongated nose and surf inspired rocker profile provides unparalleled float and edge to edge agility.
PRIOR MFG DEALER WORKBOOK 2020-2021
Khyber
Chris Prior, in his shaping bay in the late 80’s. A lifetime of surfing and shaping was a huge influence on all of Chris’s snowboard designs.
Available in: 161, 166, 172, 178 Dimensions: 309 // 260 // 289 @ 166cm Radius: 8.5m Camber: Powder Rocker
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THE P OW S T IC K B IG M O U N TAI N P O W D E R
A staple in our line up for those chasing the deepest conditions possible, the powstick offers unmatched float and powder performance. A dream ride in deep snow is an understatement.
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Powstick The Pow Stick is Prior’s iconic big mountain tool. Last year we redesigned the nose and tail of this classic Prior ride to create a more nimble and versatile shape. In addition to the redesign we have added a couple of extra sizes for smaller riders or those wanting to use the powstick as a more everyday charger. Soul turns in the deepest snow possible is this board’s signature style. Although suited to big bowls and the surf inspired ride, be sure to not underestimate this boards quick edge to edge performance and nimble characteristics in the trees.
Powstick Available in: 150, 156, 167, 176, 181 Dimensions: 309 // 256 // 297 @172 Radius: 9.5m Camber: Powder Rocker
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2 0 21 S P L ITBOA R D L IN E U P
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2021 SPLITS
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A LL T E RRAIN P E RFORMAN CE
PRIOR MFG DEALER WORKBOOK 2020-2021
Team Rider Eric Poulin
BC SPLIT The BC Split is our staple all mountain shape. The BC Split is predictable & stable in all conditions - reaming the workhorse of the Prior fleet. The directional Freeride shape delivers a smooth, stable ride in a variety of different snow conditions. The Hybrid Rocker Profile adds to its versatility; rocker in the nose and tail for turn initiation and float while maintaining traditional camber underfoot for added stability, rebound and edge hold.
BC Split Available in: 158, 161, 165, 168, 172, 176 Dimensions: 302 // 260 // 298 @ 165cm Radius: 9.5m Camber: Hybrid Rocker
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THE P OWD ER C LASSICS
Spearhead Fissile Khyber
KHYBER SPLIT The Khyber Split has been the long running ride of choice amongst the Prior community on deep, coastal days. Its highly tapered shape and signature rockered nose offer effortless float and eliminates back leg burn when nature delivers the goods. FISSILE SPLIT
SPEARHEAD SPLIT The Spearhead provides arguably the most versatile Freeride performance in the Prior powder board lineup. Big alpine bowls to trees, the Spearhead handles it all! The Spearhead’s elongated nose and surf inspired rocker profile provides unparalleled float and edge to edge agility.
Khyber Split Available in: 150, 153, 156, 160, 165, 170 Dimensions: 314 // 256 // 287 @ 160cm Radius: 8m Camber: Powder Rocker
PRIOR MFG DEALER WORKBOOK 2020-2021
The Fissile was designed to float like a long-board that turns on a dime. An elongated nose and 6.5m turning radius offers a ride that emulates surfing and is guaranteed to produce face shots. The pointy nose of the fissile provides maximum float, agility and control in the deepest conditions.
Fissile Split Available in: 156, 161, 166, 172, 178 Dimensions: 307 // 251 // 292 @ 166cm Radius: 6.5m Camber: Powder Rocker
Spearhead Split Available in: 161, 166, 172, 178 Dimensions: 309 // 260 // 289 @ 166cm Radius: 8.5m Camber: Powder Rocker
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PRIOR MFG DEALER WORKBOOK 2020-2021
B AC KCOU N T RY F REESTYLE F R EER IDE S P E C I F I C
Team Rider Danny LeBlanc
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PRIOR MFG DEALER WORKBOOK 2020-2021
PHALANX SPLIT The Phalanx is our latest twin to join the Prior Line. Combining aspects from our entire freeride line the Phalanx is the pinnacle of performance when it comes to backcountry freestyle. A true twin stance (0cm stance offset) combined with a tapered overall shape means that the Phalanx can handle anything you throw at it. From heavy pillow lines to switch landings, the balance and responsiveness of the Phalanx is second to none. If you are after a board that excels in deep snow, pillow lines and technical tricks in the backcountry then look no further.
Phalanx Split Available in: 153, 156, 159, 162, 165 Dimensions: 300 // 257 // 300 @ 159cm Radius: 8m Camber: Twin Rocker
WILDCARD SPLIT
Wildcard Phalanx
A true twin design provides versatility, predictability and pop both inbounds and out. Proudly dubbed the wildcard for its ability to excel in a variety of terrain, the Wildcard can handle anything you throw at it. Whether it is blasting through your favourite set of pillows or landing switch off of a booter, the wildcard split is the perfect tool for taking your tricks into the backcountry.
Wildcard Split Available in: 156, 159, 162, 165 Dimensions: 300 // 257 // 300 @ 159cm Radius: 8m Camber: Twin Rocker
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RESIDENT ARTIST
K UPS
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PRIOR MFG DEALER WORKBOOK 2020-2021
THE THRUSTER The Thruster has a shorter than average length and unconventional shape providing exceptional speed and float. Taking design cues from our ever popular powder line up as well as the evolution of surf designs. This short and nimble board allows you to charge tight lines, aggressively carve open faces or rip through the trees thanks to its wider waist width and significant side cut. THE SLASHER The Slasher Split takes inspiration from its bigger brothers the Swallowtail split and Fissile split. It doesn’t need to be ridden as long as the Fissile due to its longer effective edge and short swallowtail. A short radius, longer pow nose and small swallowtail primes this board to slay all terrain from top to bottom, in true Whistler fashion. It allows for tight carves, stays on top with ease and will even rail on groomers.
Slasher Split Available in: 152, 156, 161, 167 Nose, Waist, Tail: 308 // 252 // 293 @161 Radius: 6.5m Camber: Powder Rocker
Thruster Split Available in: 139, 149 Nose, Waist, Tail: 331 // 280 // 310 @149 Radius: 6.0m Camber: Powder Rocker
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S WA LLO W TAI L S P LIT B I G M O U N TAI N P O W D E R 36
A staple in our line up for those chasing the deepest conditions possible, the powstick offers unmatched float and powder performance. A dream ride in deep snow is an understatement.
PRIOR MFG DEALER WORKBOOK 2020-2021
Swallowtail Split The Swallowtail is Prior’s iconic big mountain tool. Last year we redesigned the nose and tail of this classic Prior ride to create a more nimble and versatile shape. In addition to the redesign we have added a couple of extra sizes for smaller riders or those wanting to use the powstick as a more everyday charger. Soul turns in the deepest snow possible is this board’s signature style. Although suited to big bowls and the surf inspired ride, be sure to not underestimate this boards quick edge to edge performance and nimble characteristics in the trees.
Powstick Available in: 150, 156, 167, 176, 181 Dimensions: 309 // 256 // 297 @172 Radius: 9.5m Camber: Powder Rocker
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WO M E N ’S S PL I T S
Slasher W.147 Slaylok Split Brandywine Split
Available in: 147, 150, 153, 156 Dimensions: 283 // 243 // 280 @ 153cm Radius: 7m Camber: Hybrid Rocker
BRANDYWINE SPLIT The Brandywine is our staple, everyday women’s charger. The Brandywine is a directional twin, with a slightly set back stance & subtle tail taper. From deep snow to hard pack the Brandywine can handle it all. The Brandywine is the perfect splitboard for those wanting a single board that performs exceptionally in all conditions.
Slaylok Split
SLAYLOK SPLIT
Available in: 144, 147, 150, 153, 156 Dimensions: 280 // 235 // 280 @ 150cm Radius: 7m Camber: Twin Rocker // Traditional Camber
The Slaylok Split is our women’s specific twin. Taking inspiration from our men’s line, the Slaylok utilizes a tighter turning radius, narrower waist and a scaled flex. The tailored flex pattern of the Slaylok allows female riders to have a powerful board that is tailored to their smaller boot & stance size. SLASHER W.147 SPLIT The Slasher W.147 uses the same design principles as the standard Slasher, but with a tailored flex pattern for smaller riders. A short radius, long powder nose and a swallowtail allows the Slasher W.147 to float in powder, rip a turn on the hard-pack and remain nimble in the trees.
PRIOR MFG DEALER WORKBOOK 2020-2021
Brandywine Split
Team Rider Sara Niblock
Slasher W.147 Split Available in: 147 Dimensions: 000 // 000 // 000 @ 147cm Radius: 7m Camber: Powder Rocker
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B UILT FOR SPEED HI G H PER FO R MANC E R AC E B O AR D S
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FX The FX along with its bigger brother the BX embraces design elements from both the Men’s Freeride (MFR) and Fall Line Carve (FLC) models. It utilizes the proven carbon construction of our Alpine metal boards to provide superior dampening and stability. Its low profile, rockered, hammerhead shape tip maximizes running length while allowing effortless edge-to-edge transition and minimal drag. Available in Quad-Glass or XCE Carbon for excellent power transfer and acceleration through turns. BX The BX embraces design elements from both the Men’s Freeride (MFR) and Fall Line Carve (FLC) models. It utilizes the proven carbon construction of our Alpine metal boards to provide superior dampening and stability. Its low profile, rockered, hammerhead shape tip maximizes running length while allowing effortless edge-to-edge transition and minimal drag.
BX FX
The BX is built with full Titanal and carbon construction to give you the performance you need to drive your board. Utilizing new encavement technology the flex pattern is designed to accelerate you through turns and pass competitors during critical sections.
FX Available in: 144, 147, 150, 153, 156 Dimensions: 280 // 235 // 280 @ 150cm Radius: 7m Camber: Traditional Camber
BX Available in: 147 Dimensions: 000 // 000 // 000 @ 147cm Radius: 7m Camber: Powder Rocker
Team Riders Sara Niblock & Rod Riou 41
PRIOR MFG DEALER WORKBOOK 2020-2021
A LPINE CARVING CA R V I N G S PEC I F I C B O AR D S
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4WD WCRM FLC
FLC
The FLC design is user friendly, easier to “unlock” from a committed turn, but in no way hinders edge hold, snap or drive off the board’s tail. 4WD The 4WD is designed for the hard-boot snowboarder who wants to put the fun back into technical carving and ride the entire mountain. Its stable, versatile ride made it the most popular board in its class for several years running. It is an ideal board for the hard boot connoisseur that does not want to be restricted to corduroy. WCRM The World Cup race Metal (WCRM) is more than just a board. Its heritage is represented in the name but it is indeed a full blown corduroy carving machine designed to have fun on the groomed stuff. Modern characteristics such as the flex, radius and new slightly rockered nose and tail shape, create a board where the running length is actually significantly shorter than the effective edge. With the low profile nose the board hugs the snow. It is smooth for straight lining but once you start to initiate your turn the nose hooks up and provides a little extra bite that makes it extremely stable through a variety of terrain.
FLC Available in: 163, 163W, 169, 173, 173W, 177, 177W, 183, 183W, 187, 187W Dimensions: 246 // 195 // 242 @163cm Radius: 10/12m Camber: Traditional Camber
WCRM
PRIOR MFG DEALER WORKBOOK 2020-2021
The FLC has a dual radius side-cut with a two meter radius difference off the back end. The dual radius provides sharper turn initiation, incredible edge hold and smooth exits from the turn without hooking, allowing effortless transition from one turn into the next.
Available in: 163, 163W, 169, 173, 173W, 177, 177W, 183, 183W, 187, 187W Dimensions: 246 // 195 // 242 @163cm Radius: 10m Camber: Traditional Camber
4WD Available in: 154, 159, 164, 169, 174 Dimensions: 265 // 214 // 269 @ 164cm Radius: 9.5m Camber: Traditional Camber
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A RT I S T A N N E X
K UP S PAIN T
KUPS is a resident artist for Prior - from help us design wicked topsheets to painting murals in our factory, KUPS has a huge influence on us a brand and business. KUPS encapsulates the phrase ‘living the dream’ with everything he does. Turning your passion and talent into a career isn’t easy but KUPS is never stressed. Living by the phrase chill more, hustle less it is only right that Prior, a lifestyle brand, collaborates with KUPS year in, year out. Check out KUPS work at www.kriskupskay.com “I’ve been watching paint dry ever since I was a kid. Going through life with a spray can in one hand and a paintbrush in the other, art has become an Important form of expression. I paint because it’s fun. An art piece can provide substance and meaning without using words. Art is for the people. Stand back and enjoy. Art is the focus Painting is the tool Good Vibes are the message”
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MAS O N MAS HO N Mason’s photography draws from a deep well of influence. Growing up in Vernon BC, and having spent much of his adult life residing in Whistler BC Canada, he honed his craft in a location known worldwide as the holy grail of action sports. Here is where his photography career began. Pursuing the sports he loved Mason became one of the most prolific Whistler ski, snowboard and mountain bike photographers in an area saturated with camera talent. As his passion for the lens grew as did his repertoire of sports. Surfing had always been an infatuation for Mason and it was only natural for him to shoot it. A professional Mountain Biker in his own right, Mason has often been the subject of others lenses and has appeared in magazines worldwide.
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PRIOR MFG DEALER WORKBOOK 2020-2021
KAT E ZE SS EL Kate Zessel is a local Whistler artist, drawing inspiration from the natural wonder and surroundings that she calls home. Originally from Vancouver, she made the move from weekend warrior to pursue her mountain life full time. Putting pen to paper allows her to capture moments of her adventures into visual pieces. You can find her unique blend of intricate line work, patterns and nature hanging proudly on the walls of local art events in Whistler, adorning our top-sheets of skis and snowboards and as graphics for different outdoor brands such as Whistler Blackcomb and The North Face. Kate hopes her art will resonate with that feeling of being completely immersed in the wilderness. Check out Kate’s prints & originals for sale at www.zesseldesigns.com
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Clarence Mills, also known as the ‘Haida Guy’ is a critically acclaimed artist hailing from the shores of Haida Gwaii. Clarence produces some of the most powerful west coast art today and is a member of the Eagle Clan, taking the Split Raven and Grizzly Bear as his crests. Clarence is a carver at heart, and his craftsmanship can be found both near and far. Every year Prior collaborates with Clarence to bring you incredible native art that represents Clarence’s incredible talent and our connection to our community and heritage. Clarence is an incredible artist with an incredible depth of talent, knowledge and nobility.
PRIOR MFG DEALER WORKBOOK 2020-2021
C LARENCE M IL LS
47
PRIOR MFG DEALER WORKBOOK 2020-2021
BOA R D A N N E X // UN I S E X
48
MFR
Wildcard
Phalanx
Thruster & Legacy
Slasher
Flex Pattern AM Flex
Flex Pattern Progressive Twin Flex
Flex Pattern Progressive Twin Flex
Flex Pattern AM Flex
Flex Pattern AM Flex
Camber Profile Hybrid Twin Available In XCE & Tri Glass
Camber Profile Hybrid Twin Available In XCE & Tri Glass
Camber Profile Hybrid Twin Available In XCE & Tri Glass
Camber Profile Powder Rocker Available In XCE & Tri Glass
Camber Profile Powder Rocker Available In XCE & Tri Glass
8.0
7.5
8.0
8.0
8.5
Length
Nose // Waist // Tail
Radius
Length
Nose // Waist // Tail
Radius
Length
Length
Nose // Waist // Tail
Radius
Length
Nose // Waist // Tail
Radius
158
290 // 248 // 286
8.5m
147
286 // 244 // 286
7m
150
139
306 // 262 // 275
6m
152
298 // 248 // 283
5.5m
162
291 // 249 // 287
9m
150
289 // 246 // 289
7.2m
153
149
331 // 280 // 315
6m
156
305 // 250 // 290
6.5m
162W
301 // 260 // 297
9m
153
292 // 248 // 292
7.4m
159
161
308 // 252 // 293
6.5m
165
293 // 252 // 289
9.5m
156
295 // 250 // 295
7.6m
162
167
313 // 262 // 290
6.5m
165W
301 // 260 // 297
9.5m
159
298 // 252 // 298
7.8m
165
168
294 // 252 // 290
10m
162
301 // 262 // 301
8m
168W
313 // 260 // 309
10m
162W
311 // 264 // 311
8m
172
304 // 263 // 300
10.5m
165
304 // 256 // 304
8.2m
178
305 // 263 // 301
11m
165W
314 // 266 // 314
8.2m
169
308 // 258 // 308
8.4m
Nose // Waist // Tail
Radius
Powstick
Khyber
Fissile
Spearhead
Flex Pattern AM Flex
Flex Pattern AM Flex
Flex Pattern AM Flex
Flex Pattern AM Flex
Camber Profile Powder Rocker Available In XCE & Tri Glass
Camber Profile Powder Rocker Available In XCE & Tri Glass
Camber Profile Powder Rocker Available In XCE & Tri Glass
Camber Profile Powder Rocker Available In XCE & Tri Glass
7.5
Length
Nose // Waist // Tail
8.0
Radius
156 160
7.5
7.5
Length
Nose // Waist // Tail
Radius
Length
Nose // Waist // Tail
Radius
Length
Nose // Waist // Tail
Radius
150
303 // 250 // 280
7m
161
302 // 249 // 287
8m
161
305 // 256 // 285
6.5m
153
308 // 253 // 284
7.25m
166
307 // 251 // 292
8.5m
166
309 // 260 // 289
6.5m
167
311 // 259 // 296
9m
156
312 // 255 // 287
7.5m
172
310 // 252 // 295
9m
172
310 // 262 // 294
9m
176
312 // 259 // 297
10m
160
314 // 256 // 287
8m
178
313 // 254 // 298
10m
178
311 // 265 // 295
10m
181
313 // 262 // 298
11m
165
322 // 260 // 292
8.5m
170
326 // 268 // 326
9m
COMPREHENSIVE SIZING & SPEC CHART AVAILABLE ON REQUEST
PRIOR MFG DEALER WORKBOOK 2020-2021
2020 2021
49
PRIOR MFG DEALER WORKBOOK 2020-2021
BOA R D A N N E X // W O ME N ’ S
50
Brandywine
Slaylok
Slasher W.147
Flex Pattern AM Flex
Flex Pattern Progressive Twin Flex
Flex Pattern AM Flex
Camber Profile Hybrid Twin Available In XTC & Quad Glass
Camber Profile Hybrid Twin Available In XTC & Quad Glass
Camber Profile Powder Rocker Available In XTC & Quad Glass
6.5
6.0
6.0
Length
Nose // Waist // Tail
Radius
Length
Nose // Waist // Tail
Radius
Length
Nose // Waist // Tail
Radius
147
282 // 236 // 282
7m
144
275 // 230 // 275
6.5m
147
000 // 000 // 000
0m
150
288 // 242 // 282
7m
147
278 // 232 // 278
6.7m
153
293 // 245 // 287
7.5m
150
280 // 235 // 280
7m
156
295 // 245 // 289
7.5m
153
283 // 238 // 283
7.2m
156
286 // 241 // 286
7.4m
SPL I T B O A R D A N NE X // W O ME N ’ S
Slaylok Split
Slasher W.147 Split
Flex Pattern AM Flex
Flex Pattern Progressive Twin Flex
Flex Pattern AM Flex
Camber Profile Hybrid Twin Available In XTC & Quad Glass
Camber Profile Hybrid Twin Available In XTC & Quad Glass
Camber Profile Powder Rocker Available In XTC & Quad Glass
6.5
6.0
PRIOR MFG DEALER WORKBOOK 2020-2021
Brandywine Split
6.0
Length
Nose // Waist // Tail
Radius
Length
Nose // Waist // Tail
Radius
Length
Nose // Waist // Tail
Radius
150
283 // 243 // 280
7.0m
144
275 // 230 // 275
6.5m
147
000 // 000 // 000
0m
153
283 // 243 // 280
7.0m
147
278 // 232 // 278
6.7m
156
290 // 245 // 286
8.0m
150
280 // 235 // 280
7m
153
283 // 238 // 283
7.2m
156
286 // 241 // 286
7.4m
COMPREHENSIVE SIZING & SPEC CHART AVAILABLE ON REQUEST
51
PRIOR MFG DEALER WORKBOOK 2020-2021
SPL I T B O A R D A N N E X // UN I S E X
52
BC Split
Wildcard Split
Phalanx Split
Slasher Split
Thruster Split
Flex Pattern Progressive Twin Flex
Flex Pattern Progressive Twin Flex
Flex Pattern Progressive Twin Flex
Flex Pattern AM Flex
Flex Pattern AM Flex
Camber Profile Hybrid Twin Available In XTC & Quad Glass
Camber Profile Hybrid Twin Available In XTC & Quad Glass
Camber Profile Hybrid Twin Available In XTC & Quad Glass
Camber Profile Powder Rocker Available In XTC & Quad Glass
Camber Profile Powder Rocker Available In XTC & Quad Glass
8.0
7.5
8.0
Radius
8.5
Length
Nose // Waist // Tail
Radius
Length
Nose // Waist // Tail
Radius
Length
Length
Nose // Waist // Tail
Radius
Length
Nose // Waist // Tail
Radius
158
290 // 245 // 286
8.0m
156
295 // 250 // 295
8.0m
150
152
298 // 248 // 283
5.5m
139
306 // 262 // 275
6.0m
161
296 // 255 // 292
8.5m
159
298 // 252 // 298
8.0m
153
156
305 // 250 // 290
6.5m
149
331 // 280 // 310
6.0m
165
302 // 260 // 298
9.5m
162
301 // 262 // 301
8.4m
156
161
308 // 252 // 293
6.5m
168
302 // 260 // 298
10m
165
304 // 256 // 304
8.8m
159
167
313 // 262 // 298
6.5
172
303 // 262 // 299
10.5
169
308 // 258 // 308
9.1m
162
176
305 // 262 // 301
11m
165
Nose // Waist // Tail
8.0
Swallowtail Split
Khyber Split
Fissile Split
Spearhead Split
Flex Pattern AM Flex
Flex Pattern AM Flex
Flex Pattern AM Flex
Flex Pattern AM Flex
Camber Profile Powder Rocker Available In XTC & Quad Glass
Camber Profile Hybrid Twin Available In XTC & Quad Glass
Camber Profile Hybrid Twin Available In Quad Glass
Camber Profile Hybrid Twin Available In XTC & Quad Glass
7.5
Length
Nose // Waist // Tail
8.0
Radius
156 160 172
309 // 256 // 297
9.5
7.5
7.5
Length
Nose // Waist // Tail
Radius
Length
Nose // Waist // Tail
Radius
Length
Nose // Waist // Tail
Radius
150
303 // 250 // 280
7.0m
161
302 // 249 // 287
6.5m
161
305 // 256 // 285
8.0m
153
308 // 253 // 284
7.25m
166
309 // 260 // 292
6.5m
166
309 // 260 // 289
8.5m
156
312 // 255 // 287
7.5m
172
310 // 252 // 295
6.5m
172
310 // 262 // 294
9.0m
160
314 // 256 // 314
8.0m
178
311 // 255 // 297
6.5m
178
311 // 265 // 295
10m
165
322 // 260 // 292
8.5m
170
326 // 268 // 296
9.0m
COMPREHENSIVE SIZING & SPEC CHART AVAILABLE ON REQUEST
PRIOR MFG DEALER WORKBOOK 2020-2021
2020 2021
53
PRIOR MFG DEALER WORKBOOK 2020-2021
A PL I N E CA R V IN G AN N E X
54
FLC
WCRM
4WD
FX
BX
Flex Pattern Progressive Twin Flex
Flex Pattern Progressive Twin Flex
Flex Pattern Progressive Twin Flex
Flex Pattern Progressive Twin Flex
Flex Pattern Progressive Twin Flex
Camber Profile Traditional Camber Available In XCE & Tri-Glass
Camber Profile Traditional Camber Available In Uni-Carbon Titanal
Camber Profile Traditional Camber Available In XCE, Tri & Quad Glass
Camber Profile Traditional Camber Available In Quad Glass
Camber Profile Traditional Camber Available In Titan-X
8.0
9.0
7.5
9.0
10.0
Length
Nose // Waist // Tail
Radius
Length
Nose // Waist // Tail
Radius
Length
Nose // Waist // Tail
Radius
Length
Nose // Waist // Tail
Radius
Length
Nose // Waist // Tail
Radius
163
246 // 195 // 242
10/12m
163
246 // 195 // 242
10m
154
263 // 210 // 260
8m
149
289 // 240 // 284
8.0m
149
289 // 240 // 284
8.0m
264 // 210 // 261
8.5m
152
290 // 245 // 285
9.5m
152
290 // 245 // 285
9.5m
163W
261 // 210 // 257
10/12m
163W
261 // 210 // 257
10m
159
169
246 // 195 // 242
11/13m
169
246 // 195 // 242
11m
164
265 // 214 // 261
9.5m
159
296 // 255 // 292
10m
159
296 // 255 // 292
10m
169W
261 // 210 // 257
11/13m
169W
261 // 210 // 257
11m
169
269 // 214 // 265
9.5m
163
302 // 260 // 296
12m
163
302 // 260 // 296
12m
173
246 // 195 // 242
12/14m
173
246 // 195 // 242
12m
174
270 // 214 // 266
10m
167
298 // 265 // 292
16m
167
298 // 265 // 292
16m
173W
261 // 210 // 242
12/14m
173W
261 // 210 // 242
12m
177
246 // 195 // 242
13/15m
177
246 // 195 // 242
13m
177W
261 // 210 // 257
13/15m
177W
261 // 210 // 257
13m
183
247 // 195 // 243
14/16m
183
247 // 195 // 243
14m
183W
262 // 210 // 258
14/16m
183W
262 // 210 // 258
14m
187
247 // 195 // 243
15/17m
187
247 // 195 // 243
15m
187W
262 // 210 // 258
15/17m
187W
262 // 210 // 258
15m
COMPREHENSIVE SIZING & SPEC CHART AVAILABLE ON REQUEST
PRIOR MFG DEALER WORKBOOK 2020-2021
. E D I R E H T Y O J N E
55
PRIOR MFG DEALER WORKBOOK 2020-2021
www.priorsnow.com
56
All Rights Reserved Prior Snowboard MFG 2019.